Explore the Lifetime Fitness Audience
Below you'll find more information about the Lifetime Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 167.3 thousand unique devices whose actions qualify for the Lifetime Fitness audience.
INTERESTS
The Lifetime Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lifetime Fitness audience is Minnesota Twins Fans.
| Interest | Composition | Index |
| Minnesota Twins Fans | 3.41% | 3.53x |
| Texas Energy Providers | 4.20% | 3.17x |
| Animal Humane Society Helpers | 3.09% | 2.44x |
| Minnesota Vikings Fans | 2.05% | 2.44x |
| Fitness Enthusiasts | 2.31% | 2.43x |
| Running Enthusiasts | 2.24% | 2.35x |
| Colorado Skiers and Snowboarders | 3.46% | 2.30x |
| Luxury Retail Researchers | 2.85% | 2.26x |
| Minnesota Timberwolves Fans | 2.24% | 2.22x |
| Competitive Sports Participants | 2.06% | 2.18x |
Composition Percentage:
The overlap percentage between the Lifetime Fitness audience and the Interest attribute.
Index: A comparison of the Lifetime Fitness audience to the internet population.
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APPAREL RETAILERS
The Lifetime Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lifetime Fitness audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 3.19% | 18.22x |
| Free People | 3.12% | 14.60x |
| Columbia | 1.76% | 13.43x |
| Levi Strauss | 1.66% | 12.45x |
| Madewell | 2.50% | 12.24x |
| Hollister | 2.97% | 11.47x |
| The North Face | 3.52% | 11.14x |
| Abercrombie & Fitch | 4.34% | 10.39x |
| Brooks Brothers | 5.32% | 10.38x |
| Express | 3.42% | 10.04x |
Composition Percentage:
The overlap percentage between the Lifetime Fitness audience and the Location attribute.
Index: A comparison of the Lifetime Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lifetime Fitness audience is Minnesota Community Business Cluster.
| Content Affinity | Composition | Index |
| Minnesota Community Business Cluster | 2.92% | 11.17x |
| Minnesota Local News Cluster | 5.44% | 5.83x |
| Ohio Universities | 0.87% | 4.07x |
| Paper & Packaging | 0.10% | 3.78x |
| Texas News Cluster | 1.78% | 3.72x |
| Shipping & Logistics | 0.09% | 3.32x |
| Mexico Travel | 0.12% | 3.21x |
| Central & Northwest Ohio Cluster | 1.54% | 3.13x |
| Illinois College Sports | 0.10% | 3.06x |
| Cosmetics Business | 0.09% | 3.04x |
Composition Percentage:
The overlap percentage between the Lifetime Fitness audience and the Content Affinity attribute.
Index: A comparison of the Lifetime Fitness audience to the internet population.
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DEMOGRAPHICS
The Lifetime Fitness audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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