Explore the Little Caesars Audience
Below you'll find more information about the Little Caesars audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Little Caesars audience.
INTERESTS
The Little Caesars audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Little Caesars audience is Midwestern Voters.
| Interest | Composition | Index |
| Midwestern Voters | 2.74% | 1.41x |
| Texas State Fairs | 2.99% | 1.39x |
| Dodge Vehicle Shoppers | 2.79% | 1.33x |
| Cabin Rental Researchers | 3.28% | 1.33x |
| Country Music Festivals Enthusiasts | 3.52% | 1.33x |
| Muscle Car Shoppers | 2.81% | 1.32x |
| Fireworks Enthusiasts | 3.73% | 1.31x |
| Readers of Honduran Content | 2.96% | 1.29x |
| Disability Insurance Researchers | 2.98% | 1.29x |
| North West State Fair Visitors | 3.03% | 1.28x |
Composition Percentage:
The overlap percentage between the Little Caesars audience and the Interest attribute.
Index: A comparison of the Little Caesars audience to the internet population.
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APPAREL RETAILERS
The Little Caesars audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Little Caesars audience is Belk.
| Location | Composition | Index |
| Belk | 1.26% | 4.46x |
| Lane Bryant | 4.24% | 4.39x |
| Carhartt | 19.54% | 4.38x |
| Charlotte Russe | 2.31% | 4.36x |
| Buckle | 5.13% | 4.27x |
| The Childrens Place | 7.89% | 4.05x |
| Express Outlets | 0.85% | 4.02x |
| Aeropostale | 5.39% | 3.99x |
| Hollister | 4.03% | 3.98x |
| Journeys | 7.23% | 3.92x |
Composition Percentage:
The overlap percentage between the Little Caesars audience and the Location attribute.
Index: A comparison of the Little Caesars audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Little Caesars audience is Fashion & Cosmetics.
| Content Affinity | Composition | Index |
| Fashion & Cosmetics | 0.02% | 5.45x |
| General Interest | 0.02% | 2.82x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.03% | 2.26x |
| Chat Rooms | 0.03% | 2.02x |
| Arts & Crafts | 0.05% | 1.98x |
| Detroit News | 2.04% | 1.93x |
| Central California Cluster | 0.60% | 1.81x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.01% | 1.78x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.01% | 1.75x |
| Northern California Cluster | 1.12% | 1.74x |
Composition Percentage:
The overlap percentage between the Little Caesars audience and the Content Affinity attribute.
Index: A comparison of the Little Caesars audience to the internet population.
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DEMOGRAPHICS
The Little Caesars audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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