Explore the Little Caesars Audience
Below you'll find more information about the Little Caesars audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Little Caesars audience.
INTERESTS
The Little Caesars audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Little Caesars audience is Midwestern Voters.
| Interest | Composition | Index |
| Midwestern Voters | 3.10% | 1.44x |
| Country Music Festivals Enthusiasts | 3.58% | 1.36x |
| Readers of Honduran Content | 2.39% | 1.30x |
| Cabin Rental Researchers | 2.99% | 1.26x |
| Automotive Auctions Enthusiasts | 2.83% | 1.23x |
| Ohio County and Local Fair Visitors | 2.85% | 1.21x |
| South West State Fair Visitors | 2.90% | 1.21x |
| Readers of Mexican Content | 2.37% | 1.20x |
| Detroit Tigers Fans | 2.51% | 1.19x |
| The Walking Dead Fans | 2.56% | 1.19x |
Composition Percentage:
The overlap percentage between the Little Caesars audience and the Interest attribute.
Index: A comparison of the Little Caesars audience to the internet population.
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APPAREL RETAILERS
The Little Caesars audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Little Caesars audience is Belk.
| Location | Composition | Index |
| Belk | 0.91% | 4.17x |
| Buckle | 4.00% | 4.06x |
| Charlotte Russe | 3.01% | 4.05x |
| Express Outlets | 0.75% | 4.00x |
| Lane Bryant | 3.60% | 3.99x |
| Zumiez | 4.75% | 3.87x |
| The Childrens Place | 5.50% | 3.87x |
| Topshop | 0.28% | 3.84x |
| Journeys | 3.75% | 3.82x |
| Aeropostale | 3.38% | 3.79x |
Composition Percentage:
The overlap percentage between the Little Caesars audience and the Location attribute.
Index: A comparison of the Little Caesars audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Little Caesars audience is Detroit News.
| Content Affinity | Composition | Index |
| Detroit News | 2.38% | 2.23x |
| Michigan Cluster | 3.74% | 1.91x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.01% | 1.85x |
| Rural Living | 0.01% | 1.78x |
| Central California Cluster | 0.66% | 1.70x |
| Central & Northwest Ohio Cluster | 1.47% | 1.56x |
| Northern California Cluster | 1.12% | 1.48x |
| Seventh-day Adventist Church | 0.02% | 1.46x |
| Local & Travel England - Northern England | 0.01% | 1.45x |
| Scientology | 0.01% | 1.43x |
Composition Percentage:
The overlap percentage between the Little Caesars audience and the Content Affinity attribute.
Index: A comparison of the Little Caesars audience to the internet population.
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DEMOGRAPHICS
The Little Caesars audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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