Dstillery Audiences

LITTLE CAESARS

Audience Size: 1.8 Million Devices

Explore the Little Caesars Audience

Below you'll find more information about the Little Caesars audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Little Caesars audience.

Dstillery Crafted Audiences

INTERESTS

The Little Caesars audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Little Caesars audience is Readers of El Salvadoran Content.

Interest Composition Index
Readers of El Salvadoran Content 2.02% 1.41x
Detroit Trip Planners 1.25% 1.40x
Readers of Caribbean Content 2.05% 1.39x
Readers of Honduran Content 4.73% 1.36x
Midwestern Voters 1.45% 1.36x
Readers of Mexican Content 1.92% 1.35x
Hip Hop Fans 2.00% 1.35x
Readers of Guatemalan Content 2.08% 1.34x
Readers of Dominican Republic Content 2.09% 1.31x
Colombia Trip Planners 1.99% 1.29x
Composition Percentage: The overlap percentage between the Little Caesars audience and the Interest attribute.
Index: A comparison of the Little Caesars audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Little Caesars audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Little Caesars audience is Gymboree.

Location Composition Index
Gymboree 0.82% 2.73x
Michael Kors 0.30% 2.55x
Free People 0.08% 2.35x
Brooks Brothers 1.09% 2.35x
Lululemon 0.17% 2.33x
Club Monaco 0.23% 2.14x
Banana Republic 1.09% 2.13x
The North Face 0.52% 2.01x
J. Crew 0.85% 1.98x
REI 0.86% 1.85x
Composition Percentage: The overlap percentage between the Little Caesars audience and the Location attribute.
Index: A comparison of the Little Caesars audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Little Caesars audience is Detroit News.

Content Affinity Composition Index
Detroit News 1.27% 2.10x
Spanish Lifestyle & Health 0.10% 1.87x
Peru Media 0.13% 1.75x
Michigan Cluster 1.72% 1.74x
Mississippi News 0.43% 1.69x
Central California Cluster 0.36% 1.68x
Spanish Health & Wellness 0.43% 1.63x
Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) 0.04% 1.60x
Gossip & Entertainment 0.25% 1.55x
Mexico Cluster 0.34% 1.53x
Composition Percentage: The overlap percentage between the Little Caesars audience and the Content Affinity attribute.
Index: A comparison of the Little Caesars audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Little Caesars audience resonates most for the following age and income brackets.
Age
18-24
Income
Under $25,000