Dstillery Audiences

LITTLE CAESARS

Audience Size: 1.3 Million Devices

Explore the Little Caesars Audience

Below you'll find more information about the Little Caesars audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Little Caesars audience.

Dstillery Crafted Audiences

INTERESTS

The Little Caesars audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Little Caesars audience is Tracfone Customers.

Interest Composition Index
Tracfone Customers 0.02% 2.37x
Michigan County and Local Fair Visitors 5.71% 1.86x
Midwestern Voters 4.52% 1.74x
Detroit Trip Planners 3.35% 1.63x
Sprint Customers 0.03% 1.60x
Online Payroll Services Users 3.35% 1.59x
Detroit Pistons Fans 3.46% 1.56x
Detroit Red Wings Fans 2.97% 1.43x
Detroit Tigers Fans 3.62% 1.38x
Texas State Fairs 3.85% 1.37x
Composition Percentage: The overlap percentage between the Little Caesars audience and the Interest attribute.
Index: A comparison of the Little Caesars audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Little Caesars audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Little Caesars audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.01% 4.94x
Maurices 5.17% 3.79x
Belk 0.92% 3.64x
Lane Bryant 2.70% 3.62x
Express Outlets 0.48% 3.60x
Levi Strauss 0.02% 3.54x
Buckle 2.74% 3.52x
Carhartt 33.79% 3.46x
Aeropostale 2.42% 3.41x
Journeys 3.93% 3.39x
Composition Percentage: The overlap percentage between the Little Caesars audience and the Location attribute.
Index: A comparison of the Little Caesars audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Little Caesars audience is Airsoft & Paintball Equipment.

Content Affinity Composition Index
Airsoft & Paintball Equipment 0.05% 6.35x
Illinois College Sports 0.03% 4.03x
South Carolina Travel 0.02% 3.55x
Southern California Tourism 0.03% 3.34x
Christian Music 0.03% 3.19x
Health & Safety Compliance 0.02% 3.15x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.04% 3.05x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.02% 2.77x
Human Resources & Employee Management 0.03% 2.54x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.03% 2.49x
Composition Percentage: The overlap percentage between the Little Caesars audience and the Content Affinity attribute.
Index: A comparison of the Little Caesars audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Little Caesars audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female