Dstillery Audiences

LITTLE CAESARS

Audience Size: 2.9 Million Devices

Explore the Little Caesars Audience

Below you'll find more information about the Little Caesars audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Little Caesars audience.

Dstillery Crafted Audiences

INTERESTS

The Little Caesars audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Little Caesars audience is Midwestern Voters.

Interest Composition Index
Midwestern Voters 1.49% 1.43x
Readers of Honduran Content 4.06% 1.35x
Detroit Trip Planners 1.24% 1.33x
Hip Hop Fans 1.73% 1.32x
Readers of Dominican Republic Content 1.86% 1.30x
Readers of El Salvadoran Content 1.68% 1.30x
Readers of Mexican Content 1.81% 1.29x
Detroit Pistons Fans 1.29% 1.28x
Readers of Caribbean Content 1.74% 1.28x
Cabin Rental Researchers 1.69% 1.27x
Composition Percentage: The overlap percentage between the Little Caesars audience and the Interest attribute.
Index: A comparison of the Little Caesars audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Little Caesars audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Little Caesars audience is Express Outlets.

Location Composition Index
Express Outlets 0.16% 5.76x
Hollister 0.63% 4.99x
Aeropostale 1.33% 4.77x
Lane Bryant 1.54% 4.69x
Belk 0.68% 4.69x
Journeys 1.00% 4.68x
Zumiez 1.10% 4.66x
Charlotte Russe 0.73% 4.64x
Everlane 0.03% 4.64x
Dressbarn 1.36% 4.56x
Composition Percentage: The overlap percentage between the Little Caesars audience and the Location attribute.
Index: A comparison of the Little Caesars audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Little Caesars audience is Detroit News.

Content Affinity Composition Index
Detroit News 1.32% 2.20x
Consumer Rewards 0.07% 1.86x
Sports - Golf, Hunting, Fishing 0.03% 1.84x
Mississippi News 0.42% 1.72x
Auctions & Repossessions 0.10% 1.68x
Michigan Cluster 1.74% 1.68x
West Virginia News 0.36% 1.62x
Central California Cluster 0.37% 1.62x
Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) 0.03% 1.60x
Niche Dating Websites 0.26% 1.56x
Composition Percentage: The overlap percentage between the Little Caesars audience and the Content Affinity attribute.
Index: A comparison of the Little Caesars audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Little Caesars audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female