Explore the Little Caesars Audience
Below you'll find more information about the Little Caesars audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Little Caesars audience.
INTERESTS
The Little Caesars audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Little Caesars audience is Midwestern Voters.
| Interest | Composition | Index |
| Midwestern Voters | 1.95% | 1.60x |
| Country Music Festivals Enthusiasts | 2.33% | 1.39x |
| Detroit Trip Planners | 1.82% | 1.38x |
| Detroit Tigers Fans | 1.59% | 1.31x |
| The Walking Dead Fans | 1.74% | 1.23x |
| Readers of Honduran Content | 1.52% | 1.23x |
| Detroit Lions Fans | 1.39% | 1.23x |
| Detroit Pistons Fans | 1.44% | 1.23x |
| Readers of Mexican Content | 1.54% | 1.22x |
| Cabin Rental Researchers | 1.71% | 1.21x |
Composition Percentage:
The overlap percentage between the Little Caesars audience and the Interest attribute.
Index: A comparison of the Little Caesars audience to the internet population.
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APPAREL RETAILERS
The Little Caesars audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Little Caesars audience is Belk.
| Location | Composition | Index |
| Belk | 1.06% | 4.78x |
| Express Outlets | 0.64% | 4.66x |
| Carhartt | 6.27% | 4.64x |
| Lane Bryant | 3.77% | 4.37x |
| Charlotte Russe | 2.19% | 4.31x |
| Buckle | 2.83% | 4.29x |
| The Childrens Place | 4.45% | 4.28x |
| Zumiez | 3.93% | 4.28x |
| Aeropostale | 2.45% | 4.21x |
| Hollister | 2.17% | 4.20x |
Composition Percentage:
The overlap percentage between the Little Caesars audience and the Location attribute.
Index: A comparison of the Little Caesars audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Little Caesars audience is Detroit News.
| Content Affinity | Composition | Index |
| Detroit News | 2.16% | 2.32x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 2.06x |
| Michigan Cluster | 3.20% | 2.01x |
| Rural Living | 0.01% | 1.77x |
| Online Learning | 0.02% | 1.76x |
| Men's Fashion Shopping | 0.02% | 1.71x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.05% | 1.61x |
| General Interest | 0.02% | 1.60x |
| Consumer Rewards | 0.04% | 1.57x |
| Niche Dating Websites | 0.33% | 1.53x |
Composition Percentage:
The overlap percentage between the Little Caesars audience and the Content Affinity attribute.
Index: A comparison of the Little Caesars audience to the internet population.
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DEMOGRAPHICS
The Little Caesars audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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