Dstillery Audiences

LITTLE CAESARS

Audience Size: 2.1 Million Devices

Explore the Little Caesars Audience

Below you'll find more information about the Little Caesars audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Little Caesars audience.

Dstillery Crafted Audiences

INTERESTS

The Little Caesars audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Little Caesars audience is Tracfone Customers.

Interest Composition Index
Tracfone Customers 0.02% 2.37x
Sprint Customers 0.03% 1.60x
Online Payroll Services Users 2.72% 1.57x
Michigan County and Local Fair Visitors 4.25% 1.52x
Midwestern Voters 2.88% 1.32x
Restaurant Supply Shoppers 0.12% 1.31x
Detroit Trip Planners 1.91% 1.28x
Budget Wireless Shoppers 3.88% 1.28x
Mother's Day Celebrators 1.06% 1.27x
Cold and Flu Prevention Researchers 2.20% 1.25x
Composition Percentage: The overlap percentage between the Little Caesars audience and the Interest attribute.
Index: A comparison of the Little Caesars audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Little Caesars audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Little Caesars audience is Belk.

Location Composition Index
Belk 1.80% 3.49x
Maurices 8.22% 3.39x
Lane Bryant 4.57% 3.31x
Buckle 5.62% 3.31x
Express Outlets 0.72% 3.22x
Johnston and Murphy 0.01% 3.15x
Carhartt 34.37% 3.15x
Journeys 7.18% 3.10x
Aeropostale 4.41% 3.07x
The Childrens Place 6.52% 3.04x
Composition Percentage: The overlap percentage between the Little Caesars audience and the Location attribute.
Index: A comparison of the Little Caesars audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Little Caesars audience is Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content).

Content Affinity Composition Index
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.04% 4.94x
Youth Educational Resources 0.02% 4.53x
National Parks 0.02% 4.33x
Police Gear 0.04% 4.23x
Mortgages & Insurance 0.05% 3.99x
Film Production 0.02% 3.54x
Assorted Topics (Power Trains, Drones, Web Design) 0.02% 3.06x
Shopping Catalogs 0.01% 2.76x
Science Education & Academia 0.03% 2.64x
Canada Culture and Tourism 0.02% 2.50x
Composition Percentage: The overlap percentage between the Little Caesars audience and the Content Affinity attribute.
Index: A comparison of the Little Caesars audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Little Caesars audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male