Explore the Little Caesars Audience
Below you'll find more information about the Little Caesars audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Little Caesars audience.
INTERESTS
The Little Caesars audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Little Caesars audience is Readers of El Salvadoran Content.
| Interest | Composition | Index |
| Readers of El Salvadoran Content | 2.02% | 1.41x |
| Detroit Trip Planners | 1.25% | 1.40x |
| Readers of Caribbean Content | 2.05% | 1.39x |
| Readers of Honduran Content | 4.73% | 1.36x |
| Midwestern Voters | 1.45% | 1.36x |
| Readers of Mexican Content | 1.92% | 1.35x |
| Hip Hop Fans | 2.00% | 1.35x |
| Readers of Guatemalan Content | 2.08% | 1.34x |
| Readers of Dominican Republic Content | 2.09% | 1.31x |
| Colombia Trip Planners | 1.99% | 1.29x |
Composition Percentage:
The overlap percentage between the Little Caesars audience and the Interest attribute.
Index: A comparison of the Little Caesars audience to the internet population.
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APPAREL RETAILERS
The Little Caesars audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Little Caesars audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.82% | 2.73x |
| Michael Kors | 0.30% | 2.55x |
| Free People | 0.08% | 2.35x |
| Brooks Brothers | 1.09% | 2.35x |
| Lululemon | 0.17% | 2.33x |
| Club Monaco | 0.23% | 2.14x |
| Banana Republic | 1.09% | 2.13x |
| The North Face | 0.52% | 2.01x |
| J. Crew | 0.85% | 1.98x |
| REI | 0.86% | 1.85x |
Composition Percentage:
The overlap percentage between the Little Caesars audience and the Location attribute.
Index: A comparison of the Little Caesars audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Little Caesars audience is Detroit News.
| Content Affinity | Composition | Index |
| Detroit News | 1.27% | 2.10x |
| Spanish Lifestyle & Health | 0.10% | 1.87x |
| Peru Media | 0.13% | 1.75x |
| Michigan Cluster | 1.72% | 1.74x |
| Mississippi News | 0.43% | 1.69x |
| Central California Cluster | 0.36% | 1.68x |
| Spanish Health & Wellness | 0.43% | 1.63x |
| Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) | 0.04% | 1.60x |
| Gossip & Entertainment | 0.25% | 1.55x |
| Mexico Cluster | 0.34% | 1.53x |
Composition Percentage:
The overlap percentage between the Little Caesars audience and the Content Affinity attribute.
Index: A comparison of the Little Caesars audience to the internet population.
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DEMOGRAPHICS
The Little Caesars audience resonates most for the following age and income brackets.
Age
18-24
Income
Under $25,000
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