Dstillery Audiences

LITTLE CAESARS

Audience Size: 4.2 Million Devices

Explore the Little Caesars Audience

Below you'll find more information about the Little Caesars audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Little Caesars audience.

Dstillery Crafted Audiences

INTERESTS

The Little Caesars audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Little Caesars audience is Midwestern Voters.

Interest Composition Index
Midwestern Voters 2.74% 1.41x
Texas State Fairs 2.99% 1.39x
Dodge Vehicle Shoppers 2.79% 1.33x
Cabin Rental Researchers 3.28% 1.33x
Country Music Festivals Enthusiasts 3.52% 1.33x
Muscle Car Shoppers 2.81% 1.32x
Fireworks Enthusiasts 3.73% 1.31x
Readers of Honduran Content 2.96% 1.29x
Disability Insurance Researchers 2.98% 1.29x
North West State Fair Visitors 3.03% 1.28x
Composition Percentage: The overlap percentage between the Little Caesars audience and the Interest attribute.
Index: A comparison of the Little Caesars audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Little Caesars audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Little Caesars audience is Belk.

Location Composition Index
Belk 1.26% 4.46x
Lane Bryant 4.24% 4.39x
Carhartt 19.54% 4.38x
Charlotte Russe 2.31% 4.36x
Buckle 5.13% 4.27x
The Childrens Place 7.89% 4.05x
Express Outlets 0.85% 4.02x
Aeropostale 5.39% 3.99x
Hollister 4.03% 3.98x
Journeys 7.23% 3.92x
Composition Percentage: The overlap percentage between the Little Caesars audience and the Location attribute.
Index: A comparison of the Little Caesars audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Little Caesars audience is Fashion & Cosmetics.

Content Affinity Composition Index
Fashion & Cosmetics 0.02% 5.45x
General Interest 0.02% 2.82x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.03% 2.26x
Chat Rooms 0.03% 2.02x
Arts & Crafts 0.05% 1.98x
Detroit News 2.04% 1.93x
Central California Cluster 0.60% 1.81x
Assorted Topics (Toys, T-Shirts, Volvos) 0.01% 1.78x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.01% 1.75x
Northern California Cluster 1.12% 1.74x
Composition Percentage: The overlap percentage between the Little Caesars audience and the Content Affinity attribute.
Index: A comparison of the Little Caesars audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Little Caesars audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female