Explore the Little Caesars Audience
Below you'll find more information about the Little Caesars audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Little Caesars audience.
INTERESTS
The Little Caesars audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Little Caesars audience is Midwestern Voters.
| Interest | Composition | Index |
| Midwestern Voters | 1.49% | 1.43x |
| Readers of Honduran Content | 4.06% | 1.35x |
| Detroit Trip Planners | 1.24% | 1.33x |
| Hip Hop Fans | 1.73% | 1.32x |
| Readers of Dominican Republic Content | 1.86% | 1.30x |
| Readers of El Salvadoran Content | 1.68% | 1.30x |
| Readers of Mexican Content | 1.81% | 1.29x |
| Detroit Pistons Fans | 1.29% | 1.28x |
| Readers of Caribbean Content | 1.74% | 1.28x |
| Cabin Rental Researchers | 1.69% | 1.27x |
Composition Percentage:
The overlap percentage between the Little Caesars audience and the Interest attribute.
Index: A comparison of the Little Caesars audience to the internet population.
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APPAREL RETAILERS
The Little Caesars audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Little Caesars audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.16% | 5.76x |
| Hollister | 0.63% | 4.99x |
| Aeropostale | 1.33% | 4.77x |
| Lane Bryant | 1.54% | 4.69x |
| Belk | 0.68% | 4.69x |
| Journeys | 1.00% | 4.68x |
| Zumiez | 1.10% | 4.66x |
| Charlotte Russe | 0.73% | 4.64x |
| Everlane | 0.03% | 4.64x |
| Dressbarn | 1.36% | 4.56x |
Composition Percentage:
The overlap percentage between the Little Caesars audience and the Location attribute.
Index: A comparison of the Little Caesars audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Little Caesars audience is Detroit News.
| Content Affinity | Composition | Index |
| Detroit News | 1.32% | 2.20x |
| Consumer Rewards | 0.07% | 1.86x |
| Sports - Golf, Hunting, Fishing | 0.03% | 1.84x |
| Mississippi News | 0.42% | 1.72x |
| Auctions & Repossessions | 0.10% | 1.68x |
| Michigan Cluster | 1.74% | 1.68x |
| West Virginia News | 0.36% | 1.62x |
| Central California Cluster | 0.37% | 1.62x |
| Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) | 0.03% | 1.60x |
| Niche Dating Websites | 0.26% | 1.56x |
Composition Percentage:
The overlap percentage between the Little Caesars audience and the Content Affinity attribute.
Index: A comparison of the Little Caesars audience to the internet population.
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DEMOGRAPHICS
The Little Caesars audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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