Dstillery Audiences

LITTLE CAESARS

Audience Size: 5 Million Devices

Explore the Little Caesars Audience

Below you'll find more information about the Little Caesars audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Little Caesars audience.

Dstillery Crafted Audiences

INTERESTS

The Little Caesars audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Little Caesars audience is Midwestern Voters.

Interest Composition Index
Midwestern Voters 1.95% 1.60x
Country Music Festivals Enthusiasts 2.33% 1.39x
Detroit Trip Planners 1.82% 1.38x
Detroit Tigers Fans 1.59% 1.31x
The Walking Dead Fans 1.74% 1.23x
Readers of Honduran Content 1.52% 1.23x
Detroit Lions Fans 1.39% 1.23x
Detroit Pistons Fans 1.44% 1.23x
Readers of Mexican Content 1.54% 1.22x
Cabin Rental Researchers 1.71% 1.21x
Composition Percentage: The overlap percentage between the Little Caesars audience and the Interest attribute.
Index: A comparison of the Little Caesars audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Little Caesars audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Little Caesars audience is Belk.

Location Composition Index
Belk 1.06% 4.78x
Express Outlets 0.64% 4.66x
Carhartt 6.27% 4.64x
Lane Bryant 3.77% 4.37x
Charlotte Russe 2.19% 4.31x
Buckle 2.83% 4.29x
The Childrens Place 4.45% 4.28x
Zumiez 3.93% 4.28x
Aeropostale 2.45% 4.21x
Hollister 2.17% 4.20x
Composition Percentage: The overlap percentage between the Little Caesars audience and the Location attribute.
Index: A comparison of the Little Caesars audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Little Caesars audience is Detroit News.

Content Affinity Composition Index
Detroit News 2.16% 2.32x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 2.06x
Michigan Cluster 3.20% 2.01x
Rural Living 0.01% 1.77x
Online Learning 0.02% 1.76x
Men's Fashion Shopping 0.02% 1.71x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.05% 1.61x
General Interest 0.02% 1.60x
Consumer Rewards 0.04% 1.57x
Niche Dating Websites 0.33% 1.53x
Composition Percentage: The overlap percentage between the Little Caesars audience and the Content Affinity attribute.
Index: A comparison of the Little Caesars audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Little Caesars audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female