Dstillery Audiences

LOGISTICS

Audience Size: 15.4 Million Devices

Explore the Logistics Audience

Below you'll find more information about the Logistics audience, broken down in different categories based on their digital and physical behaviors. These are 15.4 million unique devices whose actions qualify for the Logistics audience.

Dstillery Crafted Audiences

INTERESTS

The Logistics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Logistics audience is Readers of Honduran Content.

Interest Composition Index
Readers of Honduran Content 2.93% 1.15x
Readers of Mexican Content 1.59% 1.13x
Auto Body Shoppers 1.53% 1.11x
Diesel Vehicle Shoppers 2.83% 1.10x
Chicago Trip Planners 1.56% 1.09x
Readers of South American Content 1.54% 1.09x
Country Music Festivals Enthusiasts 1.56% 1.07x
Reggaeton Fans 1.87% 1.07x
Dirt Bike Enthusiasts 1.51% 1.06x
Solar Energy Researchers 2.79% 1.05x
Composition Percentage: The overlap percentage between the Logistics audience and the Interest attribute.
Index: A comparison of the Logistics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Logistics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Logistics audience is Hugo Boss.

Location Composition Index
Hugo Boss 1.50% 3.76x
Zara 1.36% 3.68x
Levi Strauss 0.54% 3.59x
Columbia 0.61% 3.52x
Supreme 0.12% 3.51x
Calvin Klein 0.43% 3.49x
Uniqlo 0.64% 3.48x
Club Monaco 0.43% 3.46x
Express 1.39% 3.46x
Gap 3.91% 3.45x
Composition Percentage: The overlap percentage between the Logistics audience and the Location attribute.
Index: A comparison of the Logistics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Logistics audience is Chicago Cluster.

Content Affinity Composition Index
Chicago Cluster 1.50% 1.20x
Car Forums 1.70% 1.12x
New Jersey News Cluster 1.54% 1.10x
Phone & Business Information Searchers 3.84% 1.02x
Car Information 2.35% 1.01x
Sports News - Team Specific 8.23% 1.00x
Latest Sports News 3.17% 1.00x
Sports Fanatics 4.42% 1.00x
Appliances & Reviews 2.84% 0.99x
Big Box Retail 4.46% 0.99x
Composition Percentage: The overlap percentage between the Logistics audience and the Content Affinity attribute.
Index: A comparison of the Logistics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Logistics audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male