Explore the Lord & Taylor Audience
Below you'll find more information about the Lord & Taylor audience, broken down in different categories based on their digital and physical behaviors. These are 61.3 thousand unique devices whose actions qualify for the Lord & Taylor audience.
INTERESTS
The Lord & Taylor audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lord & Taylor audience is UConn Huskies Fans.
| Interest | Composition | Index |
| UConn Huskies Fans | 3.36% | 3.59x |
| New York Rangers Fans | 2.69% | 2.69x |
| Washington DC Trip Planners | 3.36% | 2.49x |
| Mid-Range Grocery Shoppers | 3.50% | 2.47x |
| Stay-at-Home Parents | 3.63% | 2.46x |
| Work Comes First Travelers | 0.85% | 2.38x |
| New York Trip Planners | 3.36% | 2.38x |
| New York City Events Researchers | 3.23% | 2.30x |
| New York Mets Fans | 2.15% | 2.13x |
| Readers of Arabic Content | 2.22% | 2.11x |
Composition Percentage:
The overlap percentage between the Lord & Taylor audience and the Interest attribute.
Index: A comparison of the Lord & Taylor audience to the internet population.
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APPAREL RETAILERS
The Lord & Taylor audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lord & Taylor audience is Armani.
| Location | Composition | Index |
| Armani | 14.84% | 56.63x |
| Zara | 15.78% | 50.24x |
| Uniqlo | 7.74% | 50.22x |
| Intermix | 4.37% | 43.26x |
| Club Monaco | 4.69% | 39.72x |
| Saint Laurent Paris | 3.41% | 32.41x |
| Coach | 23.75% | 30.57x |
| Levi Strauss | 3.97% | 29.86x |
| LL Bean | 1.81% | 29.67x |
| Abercrombie & Fitch | 12.35% | 29.62x |
Composition Percentage:
The overlap percentage between the Lord & Taylor audience and the Location attribute.
Index: A comparison of the Lord & Taylor audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lord & Taylor audience is Washington & Northern Virginia.
| Content Affinity | Composition | Index |
| Washington & Northern Virginia | 4.51% | 5.70x |
| New England & Ivy League Sports | 1.01% | 4.62x |
| Hudson Valley New York Media | 1.28% | 4.61x |
| Connecticut News | 4.84% | 4.47x |
| New York City Family & Activity Cluster | 2.49% | 4.44x |
| New England Universities | 1.48% | 3.66x |
| New York City Real Estate Research Cluster | 1.28% | 3.35x |
| Work Productivity | 0.40% | 3.22x |
| Space & National Security | 1.01% | 3.12x |
| Upstate New York Local Information Cluster | 1.61% | 2.93x |
Composition Percentage:
The overlap percentage between the Lord & Taylor audience and the Content Affinity attribute.
Index: A comparison of the Lord & Taylor audience to the internet population.
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DEMOGRAPHICS
The Lord & Taylor audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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