Explore the Lord & Taylor Audience
Below you'll find more information about the Lord & Taylor audience, broken down in different categories based on their digital and physical behaviors. These are 71.9 thousand unique devices whose actions qualify for the Lord & Taylor audience.
INTERESTS
The Lord & Taylor audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lord & Taylor audience is New York Giants Fans.
| Interest | Composition | Index |
| New York Giants Fans | 7.92% | 4.24x |
| Cape Cod News Readers | 7.92% | 3.84x |
| Mid-Range Grocery Shoppers | 7.92% | 3.69x |
| New York Trip Planners | 9.17% | 3.41x |
| Stay-at-Home Parents | 8.33% | 3.26x |
| Yale University Fans | 6.67% | 3.20x |
| Northeastern Voters | 6.67% | 3.13x |
| Legal News Readers | 5.83% | 3.09x |
| Lacrosse Enthusiasts | 6.25% | 3.06x |
| Washington DC Trip Planners | 6.25% | 2.93x |
Composition Percentage:
The overlap percentage between the Lord & Taylor audience and the Interest attribute.
Index: A comparison of the Lord & Taylor audience to the internet population.
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APPAREL RETAILERS
The Lord & Taylor audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lord & Taylor audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 15.45% | 42.56x |
| Uniqlo | 8.62% | 34.66x |
| Coach | 31.99% | 29.62x |
| Intermix | 4.00% | 25.87x |
| Armani | 15.14% | 24.84x |
| Zara | 11.09% | 24.59x |
| Lululemon | 26.60% | 24.38x |
| Abercrombie & Fitch | 15.67% | 24.04x |
| Eddie Bauer | 7.96% | 22.84x |
| Journeys | 20.13% | 22.70x |
Composition Percentage:
The overlap percentage between the Lord & Taylor audience and the Location attribute.
Index: A comparison of the Lord & Taylor audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lord & Taylor audience is Washington D.C. Hotels.
| Content Affinity | Composition | Index |
| Washington D.C. Hotels | 0.23% | 130.02x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.42% | 53.80x |
| Sports - Skiing, Snowboarding | 0.04% | 48.06x |
| Canadian Construction & Renovation Research Cluster | 0.08% | 37.53x |
| Quinceanera Planning | 0.08% | 30.20x |
| Watches & Jewelry | 0.03% | 29.72x |
| Barcode Site & App Users | 0.10% | 27.83x |
| Mining & Natural Resources | 0.42% | 26.02x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.08% | 24.29x |
| Men's Fashion Shopping | 0.42% | 23.68x |
Composition Percentage:
The overlap percentage between the Lord & Taylor audience and the Content Affinity attribute.
Index: A comparison of the Lord & Taylor audience to the internet population.
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DEMOGRAPHICS
The Lord & Taylor audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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