Dstillery Audiences

LORD & TAYLOR

Audience Size: 12.8 Thousand Devices

Explore the Lord & Taylor Audience

Below you'll find more information about the Lord & Taylor audience, broken down in different categories based on their digital and physical behaviors. These are 12.8 thousand unique devices whose actions qualify for the Lord & Taylor audience.

Dstillery Crafted Audiences

INTERESTS

The Lord & Taylor audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lord & Taylor audience is Telemedicine Content Readers.

Interest Composition Index
Telemedicine Content Readers 5.56% 9.89x
New York City Events Researchers 8.89% 8.42x
Ballet Enthusiasts 10.00% 7.04x
UConn Huskies Fans 6.67% 6.13x
Readers of Vietnamese Content 7.78% 5.64x
School Closings Updates Readers 3.33% 5.50x
Executive Travelers 4.44% 5.36x
Ski and Snowboard Enthusiasts 6.67% 5.29x
Moviegoers 6.67% 5.09x
Small Business COVID-19 Relief Researchers 4.44% 5.08x
Composition Percentage: The overlap percentage between the Lord & Taylor audience and the Interest attribute.
Index: A comparison of the Lord & Taylor audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lord & Taylor audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lord & Taylor audience is Michael Kors.

Location Composition Index
Michael Kors 27.93% 24.22x
Tommy Bahama 7.39% 22.96x
Coach 20.90% 22.89x
Johnston and Murphy 2.02% 20.85x
Anthropologie 16.04% 20.24x
Express Outlets 6.58% 19.40x
Banana Republic 31.17% 17.72x
Brooks Brothers 9.55% 17.04x
Ann Taylor 5.05% 15.88x
Gymboree 20.09% 13.00x
Composition Percentage: The overlap percentage between the Lord & Taylor audience and the Location attribute.
Index: A comparison of the Lord & Taylor audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lord & Taylor audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 8.89% 11.81x
New Jersey News Cluster 12.22% 6.45x
Connecticut News 6.67% 5.63x
Upstate New York Local Information Cluster 4.44% 5.57x
Poetry Fans 5.56% 4.83x
Detroit News 4.35% 4.75x
Bathrooms & Plumbing 0.53% 4.70x
Rochester New York Cluster 3.33% 4.66x
Philadelphia Cluster 3.33% 3.83x
Movie Reviews 2.22% 3.70x
Composition Percentage: The overlap percentage between the Lord & Taylor audience and the Content Affinity attribute.
Index: A comparison of the Lord & Taylor audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lord & Taylor audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male