Dstillery Audiences

LORD & TAYLOR

Audience Size: 63.8 Thousand Devices

Explore the Lord & Taylor Audience

Below you'll find more information about the Lord & Taylor audience, broken down in different categories based on their digital and physical behaviors. These are 63.8 thousand unique devices whose actions qualify for the Lord & Taylor audience.

Dstillery Crafted Audiences

INTERESTS

The Lord & Taylor audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lord & Taylor audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 8.24% 3.45x
Executive Travelers 0.17% 2.52x
Northeastern Voters 5.17% 2.52x
New York Giants Fans 5.17% 2.50x
Work Comes First Travelers 0.85% 2.38x
Washington DC Trip Planners 5.56% 2.30x
Buffalo Bills Fans 4.41% 2.27x
Burger Enthusiast 1.34% 2.22x
New York Mets Fans 4.21% 2.20x
New York Knicks Fans 4.41% 2.15x
Composition Percentage: The overlap percentage between the Lord & Taylor audience and the Interest attribute.
Index: A comparison of the Lord & Taylor audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lord & Taylor audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lord & Taylor audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 16.66% 35.47x
Uniqlo 9.46% 33.22x
Ann Taylor 14.33% 32.72x
Coach 30.51% 29.59x
LL Bean 3.24% 28.43x
Kate Spade 13.86% 28.35x
Tommy Bahama 13.33% 25.75x
Zara 11.17% 25.72x
Lululemon 22.35% 25.67x
Michael Kors 21.22% 24.57x
Composition Percentage: The overlap percentage between the Lord & Taylor audience and the Location attribute.
Index: A comparison of the Lord & Taylor audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lord & Taylor audience is Concert Posters.

Content Affinity Composition Index
Concert Posters 0.20% 5.69x
Upstate New York Local Information Cluster 3.64% 4.93x
Magic & Games 1.15% 4.89x
Dermatology 0.77% 4.72x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.57% 4.59x
Central & South American News 0.57% 4.53x
Washington & Northern Virginia 4.41% 4.35x
Gossip & Entertainment 0.96% 4.20x
Custom Gifts 0.57% 4.18x
South Carolina Beach Travel 0.57% 3.93x
Composition Percentage: The overlap percentage between the Lord & Taylor audience and the Content Affinity attribute.
Index: A comparison of the Lord & Taylor audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lord & Taylor audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male