Dstillery Audiences

LORD & TAYLOR

Audience Size: 57.7 Thousand Devices

Explore the Lord & Taylor Audience

Below you'll find more information about the Lord & Taylor audience, broken down in different categories based on their digital and physical behaviors. These are 57.7 thousand unique devices whose actions qualify for the Lord & Taylor audience.

Dstillery Crafted Audiences

INTERESTS

The Lord & Taylor audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lord & Taylor audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 7.84% 3.45x
Restaurant Menu Researchers 7.41% 3.01x
Washington DC Trip Planners 6.97% 2.84x
New York Trip Planners 7.41% 2.81x
Lacrosse Enthusiasts 6.54% 2.66x
Northeastern Voters 5.88% 2.62x
Broadway Fans 6.75% 2.62x
New York Knicks Fans 5.66% 2.54x
Readers of Italian Content 5.45% 2.53x
North East State Fair Visitors 6.10% 2.47x
Composition Percentage: The overlap percentage between the Lord & Taylor audience and the Interest attribute.
Index: A comparison of the Lord & Taylor audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lord & Taylor audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lord & Taylor audience is Ann Taylor.

Location Composition Index
Ann Taylor 16.14% 35.37x
Tommy Bahama 16.99% 34.37x
LL Bean 3.91% 29.79x
Michael Kors 33.08% 29.17x
Ralph Lauren 9.11% 28.48x
Eddie Bauer 15.75% 28.42x
Coach 29.53% 27.53x
Uniqlo 9.10% 27.50x
Anthropologie 13.37% 27.31x
Brooks Brothers 16.97% 26.76x
Composition Percentage: The overlap percentage between the Lord & Taylor audience and the Location attribute.
Index: A comparison of the Lord & Taylor audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lord & Taylor audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 5.23% 5.11x
New England Universities 1.74% 5.10x
Magic & Games 1.31% 4.96x
Online Games 0.87% 4.84x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.65% 4.70x
Bathrooms & Plumbing 0.53% 4.70x
Upstate New York Local Information Cluster 4.14% 4.51x
Startup Investment 1.09% 4.06x
Winter Sports & Gear 0.44% 3.97x
Insurance Cluster 0.44% 3.90x
Composition Percentage: The overlap percentage between the Lord & Taylor audience and the Content Affinity attribute.
Index: A comparison of the Lord & Taylor audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lord & Taylor audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female