Dstillery Audiences

LORD & TAYLOR

Audience Size: 61.3 Thousand Devices

Explore the Lord & Taylor Audience

Below you'll find more information about the Lord & Taylor audience, broken down in different categories based on their digital and physical behaviors. These are 61.3 thousand unique devices whose actions qualify for the Lord & Taylor audience.

Dstillery Crafted Audiences

INTERESTS

The Lord & Taylor audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lord & Taylor audience is UConn Huskies Fans.

Interest Composition Index
UConn Huskies Fans 3.36% 3.59x
New York Rangers Fans 2.69% 2.69x
Washington DC Trip Planners 3.36% 2.49x
Mid-Range Grocery Shoppers 3.50% 2.47x
Stay-at-Home Parents 3.63% 2.46x
Work Comes First Travelers 0.85% 2.38x
New York Trip Planners 3.36% 2.38x
New York City Events Researchers 3.23% 2.30x
New York Mets Fans 2.15% 2.13x
Readers of Arabic Content 2.22% 2.11x
Composition Percentage: The overlap percentage between the Lord & Taylor audience and the Interest attribute.
Index: A comparison of the Lord & Taylor audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lord & Taylor audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lord & Taylor audience is Armani.

Location Composition Index
Armani 14.84% 56.63x
Zara 15.78% 50.24x
Uniqlo 7.74% 50.22x
Intermix 4.37% 43.26x
Club Monaco 4.69% 39.72x
Saint Laurent Paris 3.41% 32.41x
Coach 23.75% 30.57x
Levi Strauss 3.97% 29.86x
LL Bean 1.81% 29.67x
Abercrombie & Fitch 12.35% 29.62x
Composition Percentage: The overlap percentage between the Lord & Taylor audience and the Location attribute.
Index: A comparison of the Lord & Taylor audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lord & Taylor audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 4.51% 5.70x
New England & Ivy League Sports 1.01% 4.62x
Hudson Valley New York Media 1.28% 4.61x
Connecticut News 4.84% 4.47x
New York City Family & Activity Cluster 2.49% 4.44x
New England Universities 1.48% 3.66x
New York City Real Estate Research Cluster 1.28% 3.35x
Work Productivity 0.40% 3.22x
Space & National Security 1.01% 3.12x
Upstate New York Local Information Cluster 1.61% 2.93x
Composition Percentage: The overlap percentage between the Lord & Taylor audience and the Content Affinity attribute.
Index: A comparison of the Lord & Taylor audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lord & Taylor audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male