Explore the Lord & Taylor Audience
Below you'll find more information about the Lord & Taylor audience, broken down in different categories based on their digital and physical behaviors. These are 82.7 thousand unique devices whose actions qualify for the Lord & Taylor audience.
INTERESTS
The Lord & Taylor audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lord & Taylor audience is UConn Huskies Fans.
| Interest | Composition | Index |
| UConn Huskies Fans | 3.96% | 4.53x |
| Washington DC Trip Planners | 4.86% | 3.62x |
| Retired Government Employees | 2.97% | 3.50x |
| Federal Employee Benefits Researchers | 2.79% | 3.38x |
| Vermont Trip Planners | 3.69% | 2.86x |
| Cape Cod News Readers | 2.97% | 2.83x |
| Retirement Planners | 2.97% | 2.77x |
| Mid-Atlantic Voters | 2.88% | 2.74x |
| Washington Nationals Fans | 2.61% | 2.72x |
| Mid-Range Grocery Shoppers | 3.51% | 2.61x |
Composition Percentage:
The overlap percentage between the Lord & Taylor audience and the Interest attribute.
Index: A comparison of the Lord & Taylor audience to the internet population.
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APPAREL RETAILERS
The Lord & Taylor audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lord & Taylor audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 12.59% | 49.73x |
| Uniqlo | 8.48% | 44.98x |
| Armani | 15.03% | 37.09x |
| Zara | 13.53% | 35.62x |
| Coach | 29.57% | 33.86x |
| Intermix | 4.02% | 32.94x |
| Journeys | 17.14% | 29.04x |
| Club Monaco | 3.73% | 28.72x |
| Lululemon | 22.86% | 27.15x |
| Abercrombie & Fitch | 12.84% | 26.99x |
Composition Percentage:
The overlap percentage between the Lord & Taylor audience and the Location attribute.
Index: A comparison of the Lord & Taylor audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lord & Taylor audience is Washington & Northern Virginia.
| Content Affinity | Composition | Index |
| Washington & Northern Virginia | 6.47% | 7.26x |
| Vermont Cluster | 0.90% | 5.84x |
| Connecticut News | 6.38% | 4.80x |
| Middle East News | 0.90% | 3.81x |
| Baltimore Cluster | 4.50% | 3.75x |
| Caribbean Vacation | 0.54% | 3.21x |
| Yoga & Meditation | 0.63% | 3.18x |
| New England & Ivy League Sports | 0.72% | 3.02x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.45% | 3.00x |
| New England Universities | 1.35% | 3.00x |
Composition Percentage:
The overlap percentage between the Lord & Taylor audience and the Content Affinity attribute.
Index: A comparison of the Lord & Taylor audience to the internet population.
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DEMOGRAPHICS
The Lord & Taylor audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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