Dstillery Audiences

LORD & TAYLOR

Audience Size: 71.9 Thousand Devices

Explore the Lord & Taylor Audience

Below you'll find more information about the Lord & Taylor audience, broken down in different categories based on their digital and physical behaviors. These are 71.9 thousand unique devices whose actions qualify for the Lord & Taylor audience.

Dstillery Crafted Audiences

INTERESTS

The Lord & Taylor audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lord & Taylor audience is New York Giants Fans.

Interest Composition Index
New York Giants Fans 7.92% 4.24x
Cape Cod News Readers 7.92% 3.84x
Mid-Range Grocery Shoppers 7.92% 3.69x
New York Trip Planners 9.17% 3.41x
Stay-at-Home Parents 8.33% 3.26x
Yale University Fans 6.67% 3.20x
Northeastern Voters 6.67% 3.13x
Legal News Readers 5.83% 3.09x
Lacrosse Enthusiasts 6.25% 3.06x
Washington DC Trip Planners 6.25% 2.93x
Composition Percentage: The overlap percentage between the Lord & Taylor audience and the Interest attribute.
Index: A comparison of the Lord & Taylor audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lord & Taylor audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lord & Taylor audience is Kate Spade.

Location Composition Index
Kate Spade 15.45% 42.56x
Uniqlo 8.62% 34.66x
Coach 31.99% 29.62x
Intermix 4.00% 25.87x
Armani 15.14% 24.84x
Zara 11.09% 24.59x
Lululemon 26.60% 24.38x
Abercrombie & Fitch 15.67% 24.04x
Eddie Bauer 7.96% 22.84x
Journeys 20.13% 22.70x
Composition Percentage: The overlap percentage between the Lord & Taylor audience and the Location attribute.
Index: A comparison of the Lord & Taylor audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lord & Taylor audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.23% 130.02x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.42% 53.80x
Sports - Skiing, Snowboarding 0.04% 48.06x
Canadian Construction & Renovation Research Cluster 0.08% 37.53x
Quinceanera Planning 0.08% 30.20x
Watches & Jewelry 0.03% 29.72x
Barcode Site & App Users 0.10% 27.83x
Mining & Natural Resources 0.42% 26.02x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.08% 24.29x
Men's Fashion Shopping 0.42% 23.68x
Composition Percentage: The overlap percentage between the Lord & Taylor audience and the Content Affinity attribute.
Index: A comparison of the Lord & Taylor audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lord & Taylor audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female