Explore the Lord & Taylor Audience
Below you'll find more information about the Lord & Taylor audience, broken down in different categories based on their digital and physical behaviors. These are 12.8 thousand unique devices whose actions qualify for the Lord & Taylor audience.
INTERESTS
The Lord & Taylor audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lord & Taylor audience is Telemedicine Content Readers.
| Interest | Composition | Index |
| Telemedicine Content Readers | 5.56% | 9.89x |
| New York City Events Researchers | 8.89% | 8.42x |
| Ballet Enthusiasts | 10.00% | 7.04x |
| UConn Huskies Fans | 6.67% | 6.13x |
| Readers of Vietnamese Content | 7.78% | 5.64x |
| School Closings Updates Readers | 3.33% | 5.50x |
| Executive Travelers | 4.44% | 5.36x |
| Ski and Snowboard Enthusiasts | 6.67% | 5.29x |
| Moviegoers | 6.67% | 5.09x |
| Small Business COVID-19 Relief Researchers | 4.44% | 5.08x |
Composition Percentage:
The overlap percentage between the Lord & Taylor audience and the Interest attribute.
Index: A comparison of the Lord & Taylor audience to the internet population.
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APPAREL RETAILERS
The Lord & Taylor audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lord & Taylor audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 27.93% | 24.22x |
| Tommy Bahama | 7.39% | 22.96x |
| Coach | 20.90% | 22.89x |
| Johnston and Murphy | 2.02% | 20.85x |
| Anthropologie | 16.04% | 20.24x |
| Express Outlets | 6.58% | 19.40x |
| Banana Republic | 31.17% | 17.72x |
| Brooks Brothers | 9.55% | 17.04x |
| Ann Taylor | 5.05% | 15.88x |
| Gymboree | 20.09% | 13.00x |
Composition Percentage:
The overlap percentage between the Lord & Taylor audience and the Location attribute.
Index: A comparison of the Lord & Taylor audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lord & Taylor audience is New York City Family & Activity Cluster.
| Content Affinity | Composition | Index |
| New York City Family & Activity Cluster | 8.89% | 11.81x |
| New Jersey News Cluster | 12.22% | 6.45x |
| Connecticut News | 6.67% | 5.63x |
| Upstate New York Local Information Cluster | 4.44% | 5.57x |
| Poetry Fans | 5.56% | 4.83x |
| Detroit News | 4.35% | 4.75x |
| Bathrooms & Plumbing | 0.53% | 4.70x |
| Rochester New York Cluster | 3.33% | 4.66x |
| Philadelphia Cluster | 3.33% | 3.83x |
| Movie Reviews | 2.22% | 3.70x |
Composition Percentage:
The overlap percentage between the Lord & Taylor audience and the Content Affinity attribute.
Index: A comparison of the Lord & Taylor audience to the internet population.
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DEMOGRAPHICS
The Lord & Taylor audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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