Dstillery Audiences

LORD & TAYLOR

Audience Size: 74.2 Thousand Devices

Explore the Lord & Taylor Audience

Below you'll find more information about the Lord & Taylor audience, broken down in different categories based on their digital and physical behaviors. These are 74.2 thousand unique devices whose actions qualify for the Lord & Taylor audience.

Dstillery Crafted Audiences

INTERESTS

The Lord & Taylor audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lord & Taylor audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 5.92% 2.87x
Cape Cod News Readers 4.77% 2.74x
Executive Travelers 0.17% 2.52x
Chocolate Lovers 4.11% 2.51x
UConn Huskies Fans 3.78% 2.48x
New York Rangers Fans 3.78% 2.41x
Work Comes First Travelers 0.85% 2.38x
Reggaeton Fans 5.10% 2.31x
New York Giants Fans 3.45% 2.21x
Lacrosse Enthusiasts 3.95% 2.20x
Composition Percentage: The overlap percentage between the Lord & Taylor audience and the Interest attribute.
Index: A comparison of the Lord & Taylor audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lord & Taylor audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lord & Taylor audience is Uniqlo.

Location Composition Index
Uniqlo 9.04% 37.08x
Kate Spade 14.11% 35.97x
Coach 30.80% 32.37x
Eddie Bauer 11.44% 30.70x
Ann Taylor 11.87% 30.68x
Lululemon 24.15% 27.01x
LL Bean 2.47% 25.77x
Talbots 18.75% 25.16x
Armani 13.45% 25.03x
Zara 10.09% 24.46x
Composition Percentage: The overlap percentage between the Lord & Taylor audience and the Location attribute.
Index: A comparison of the Lord & Taylor audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lord & Taylor audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.23% 130.02x
Local & Travel England - North Midlands 0.15% 56.28x
Sports - Skiing, Snowboarding 0.04% 48.06x
Canadian Construction & Renovation Research Cluster 0.08% 37.53x
Quinceanera Planning 0.08% 30.20x
Watches & Jewelry 0.03% 29.72x
Barcode Site & App Users 0.10% 27.83x
As Seen On TV Products 0.13% 27.79x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.08% 24.29x
Flags & Trump 0.14% 23.89x
Composition Percentage: The overlap percentage between the Lord & Taylor audience and the Content Affinity attribute.
Index: A comparison of the Lord & Taylor audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lord & Taylor audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female