Explore the Lord & Taylor Audience
Below you'll find more information about the Lord & Taylor audience, broken down in different categories based on their digital and physical behaviors. These are 57.7 thousand unique devices whose actions qualify for the Lord & Taylor audience.
INTERESTS
The Lord & Taylor audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lord & Taylor audience is Mid-Range Grocery Shoppers.
| Interest | Composition | Index |
| Mid-Range Grocery Shoppers | 7.84% | 3.45x |
| Restaurant Menu Researchers | 7.41% | 3.01x |
| Washington DC Trip Planners | 6.97% | 2.84x |
| New York Trip Planners | 7.41% | 2.81x |
| Lacrosse Enthusiasts | 6.54% | 2.66x |
| Northeastern Voters | 5.88% | 2.62x |
| Broadway Fans | 6.75% | 2.62x |
| New York Knicks Fans | 5.66% | 2.54x |
| Readers of Italian Content | 5.45% | 2.53x |
| North East State Fair Visitors | 6.10% | 2.47x |
Composition Percentage:
The overlap percentage between the Lord & Taylor audience and the Interest attribute.
Index: A comparison of the Lord & Taylor audience to the internet population.
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APPAREL RETAILERS
The Lord & Taylor audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lord & Taylor audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 16.14% | 35.37x |
| Tommy Bahama | 16.99% | 34.37x |
| LL Bean | 3.91% | 29.79x |
| Michael Kors | 33.08% | 29.17x |
| Ralph Lauren | 9.11% | 28.48x |
| Eddie Bauer | 15.75% | 28.42x |
| Coach | 29.53% | 27.53x |
| Uniqlo | 9.10% | 27.50x |
| Anthropologie | 13.37% | 27.31x |
| Brooks Brothers | 16.97% | 26.76x |
Composition Percentage:
The overlap percentage between the Lord & Taylor audience and the Location attribute.
Index: A comparison of the Lord & Taylor audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lord & Taylor audience is Washington & Northern Virginia.
| Content Affinity | Composition | Index |
| Washington & Northern Virginia | 5.23% | 5.11x |
| New England Universities | 1.74% | 5.10x |
| Magic & Games | 1.31% | 4.96x |
| Online Games | 0.87% | 4.84x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 0.65% | 4.70x |
| Bathrooms & Plumbing | 0.53% | 4.70x |
| Upstate New York Local Information Cluster | 4.14% | 4.51x |
| Startup Investment | 1.09% | 4.06x |
| Winter Sports & Gear | 0.44% | 3.97x |
| Insurance Cluster | 0.44% | 3.90x |
Composition Percentage:
The overlap percentage between the Lord & Taylor audience and the Content Affinity attribute.
Index: A comparison of the Lord & Taylor audience to the internet population.
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DEMOGRAPHICS
The Lord & Taylor audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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