Explore the Lord & Taylor Audience
Below you'll find more information about the Lord & Taylor audience, broken down in different categories based on their digital and physical behaviors. These are 31.1 thousand unique devices whose actions qualify for the Lord & Taylor audience.
INTERESTS
The Lord & Taylor audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lord & Taylor audience is Broadway Fans.
| Interest | Composition | Index |
| Broadway Fans | 3.32% | 3.28x |
| New York Trip Planners | 4.37% | 3.15x |
| New York Mets Fans | 3.40% | 3.08x |
| New York Rangers Fans | 3.16% | 3.06x |
| Northeastern Voters | 3.24% | 2.82x |
| Sports Memorabilia Shoppers | 3.24% | 2.74x |
| Caribbean Trip Planners | 3.40% | 2.70x |
| Online Grocery Shoppers | 7.04% | 2.63x |
| Real Estate Decision Makers | 5.74% | 2.50x |
| Vermont Trip Planners | 2.91% | 2.46x |
Composition Percentage:
The overlap percentage between the Lord & Taylor audience and the Interest attribute.
Index: A comparison of the Lord & Taylor audience to the internet population.
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APPAREL RETAILERS
The Lord & Taylor audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lord & Taylor audience is Coach.
| Location | Composition | Index |
| Coach | 21.02% | 51.95x |
| Forever 21 | 9.13% | 32.24x |
| Banana Republic | 14.35% | 31.20x |
| H&M | 6.75% | 27.78x |
| Lululemon | 8.17% | 26.26x |
| Urban Outfitters | 6.75% | 26.18x |
| Express | 4.76% | 25.56x |
| American Eagle Outfitters | 10.12% | 25.35x |
| Victoria's Secret | 12.68% | 23.58x |
| Tommy Bahama | 4.26% | 23.39x |
Composition Percentage:
The overlap percentage between the Lord & Taylor audience and the Location attribute.
Index: A comparison of the Lord & Taylor audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lord & Taylor audience is New York City Family & Activity Cluster.
| Content Affinity | Composition | Index |
| New York City Family & Activity Cluster | 4.29% | 8.98x |
| New York City Education & News Cluster | 2.99% | 6.87x |
| NYC Tourist Attractions | 3.16% | 5.19x |
| Fashion Cluster | 1.94% | 3.96x |
| New Jersey News Cluster | 4.05% | 3.41x |
| Washington & Northern Virginia | 2.10% | 2.84x |
| Luxury Sneakers | 1.21% | 2.49x |
| Connecticut News | 2.27% | 2.46x |
| Philadelphia Cluster | 1.38% | 2.43x |
| Psychics & Horoscopes | 1.46% | 2.12x |
Composition Percentage:
The overlap percentage between the Lord & Taylor audience and the Content Affinity attribute.
Index: A comparison of the Lord & Taylor audience to the internet population.
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DEMOGRAPHICS
The Lord & Taylor audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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