Dstillery Audiences

LORD & TAYLOR

Audience Size: 31.1 Thousand Devices

Explore the Lord & Taylor Audience

Below you'll find more information about the Lord & Taylor audience, broken down in different categories based on their digital and physical behaviors. These are 31.1 thousand unique devices whose actions qualify for the Lord & Taylor audience.

Dstillery Crafted Audiences

INTERESTS

The Lord & Taylor audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lord & Taylor audience is Broadway Fans.

Interest Composition Index
Broadway Fans 3.32% 3.28x
New York Trip Planners 4.37% 3.15x
New York Mets Fans 3.40% 3.08x
New York Rangers Fans 3.16% 3.06x
Northeastern Voters 3.24% 2.82x
Sports Memorabilia Shoppers 3.24% 2.74x
Caribbean Trip Planners 3.40% 2.70x
Online Grocery Shoppers 7.04% 2.63x
Real Estate Decision Makers 5.74% 2.50x
Vermont Trip Planners 2.91% 2.46x
Composition Percentage: The overlap percentage between the Lord & Taylor audience and the Interest attribute.
Index: A comparison of the Lord & Taylor audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lord & Taylor audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lord & Taylor audience is Coach.

Location Composition Index
Coach 21.02% 51.95x
Forever 21 9.13% 32.24x
Banana Republic 14.35% 31.20x
H&M 6.75% 27.78x
Lululemon 8.17% 26.26x
Urban Outfitters 6.75% 26.18x
Express 4.76% 25.56x
American Eagle Outfitters 10.12% 25.35x
Victoria's Secret 12.68% 23.58x
Tommy Bahama 4.26% 23.39x
Composition Percentage: The overlap percentage between the Lord & Taylor audience and the Location attribute.
Index: A comparison of the Lord & Taylor audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lord & Taylor audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 4.29% 8.98x
New York City Education & News Cluster 2.99% 6.87x
NYC Tourist Attractions 3.16% 5.19x
Fashion Cluster 1.94% 3.96x
New Jersey News Cluster 4.05% 3.41x
Washington & Northern Virginia 2.10% 2.84x
Luxury Sneakers 1.21% 2.49x
Connecticut News 2.27% 2.46x
Philadelphia Cluster 1.38% 2.43x
Psychics & Horoscopes 1.46% 2.12x
Composition Percentage: The overlap percentage between the Lord & Taylor audience and the Content Affinity attribute.
Index: A comparison of the Lord & Taylor audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lord & Taylor audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male