Dstillery Audiences

LORD & TAYLOR

Audience Size: 82.7 Thousand Devices

Explore the Lord & Taylor Audience

Below you'll find more information about the Lord & Taylor audience, broken down in different categories based on their digital and physical behaviors. These are 82.7 thousand unique devices whose actions qualify for the Lord & Taylor audience.

Dstillery Crafted Audiences

INTERESTS

The Lord & Taylor audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lord & Taylor audience is UConn Huskies Fans.

Interest Composition Index
UConn Huskies Fans 3.96% 4.53x
Washington DC Trip Planners 4.86% 3.62x
Retired Government Employees 2.97% 3.50x
Federal Employee Benefits Researchers 2.79% 3.38x
Vermont Trip Planners 3.69% 2.86x
Cape Cod News Readers 2.97% 2.83x
Retirement Planners 2.97% 2.77x
Mid-Atlantic Voters 2.88% 2.74x
Washington Nationals Fans 2.61% 2.72x
Mid-Range Grocery Shoppers 3.51% 2.61x
Composition Percentage: The overlap percentage between the Lord & Taylor audience and the Interest attribute.
Index: A comparison of the Lord & Taylor audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lord & Taylor audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lord & Taylor audience is Kate Spade.

Location Composition Index
Kate Spade 12.59% 49.73x
Uniqlo 8.48% 44.98x
Armani 15.03% 37.09x
Zara 13.53% 35.62x
Coach 29.57% 33.86x
Intermix 4.02% 32.94x
Journeys 17.14% 29.04x
Club Monaco 3.73% 28.72x
Lululemon 22.86% 27.15x
Abercrombie & Fitch 12.84% 26.99x
Composition Percentage: The overlap percentage between the Lord & Taylor audience and the Location attribute.
Index: A comparison of the Lord & Taylor audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lord & Taylor audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 6.47% 7.26x
Vermont Cluster 0.90% 5.84x
Connecticut News 6.38% 4.80x
Middle East News 0.90% 3.81x
Baltimore Cluster 4.50% 3.75x
Caribbean Vacation 0.54% 3.21x
Yoga & Meditation 0.63% 3.18x
New England & Ivy League Sports 0.72% 3.02x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.45% 3.00x
New England Universities 1.35% 3.00x
Composition Percentage: The overlap percentage between the Lord & Taylor audience and the Content Affinity attribute.
Index: A comparison of the Lord & Taylor audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lord & Taylor audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female