Explore the Lord & Taylor Audience
Below you'll find more information about the Lord & Taylor audience, broken down in different categories based on their digital and physical behaviors. These are 63.8 thousand unique devices whose actions qualify for the Lord & Taylor audience.
INTERESTS
The Lord & Taylor audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lord & Taylor audience is Mid-Range Grocery Shoppers.
| Interest | Composition | Index |
| Mid-Range Grocery Shoppers | 8.24% | 3.45x |
| Executive Travelers | 0.17% | 2.52x |
| Northeastern Voters | 5.17% | 2.52x |
| New York Giants Fans | 5.17% | 2.50x |
| Work Comes First Travelers | 0.85% | 2.38x |
| Washington DC Trip Planners | 5.56% | 2.30x |
| Buffalo Bills Fans | 4.41% | 2.27x |
| Burger Enthusiast | 1.34% | 2.22x |
| New York Mets Fans | 4.21% | 2.20x |
| New York Knicks Fans | 4.41% | 2.15x |
Composition Percentage:
The overlap percentage between the Lord & Taylor audience and the Interest attribute.
Index: A comparison of the Lord & Taylor audience to the internet population.
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APPAREL RETAILERS
The Lord & Taylor audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lord & Taylor audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 16.66% | 35.47x |
| Uniqlo | 9.46% | 33.22x |
| Ann Taylor | 14.33% | 32.72x |
| Coach | 30.51% | 29.59x |
| LL Bean | 3.24% | 28.43x |
| Kate Spade | 13.86% | 28.35x |
| Tommy Bahama | 13.33% | 25.75x |
| Zara | 11.17% | 25.72x |
| Lululemon | 22.35% | 25.67x |
| Michael Kors | 21.22% | 24.57x |
Composition Percentage:
The overlap percentage between the Lord & Taylor audience and the Location attribute.
Index: A comparison of the Lord & Taylor audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lord & Taylor audience is Concert Posters.
| Content Affinity | Composition | Index |
| Concert Posters | 0.20% | 5.69x |
| Upstate New York Local Information Cluster | 3.64% | 4.93x |
| Magic & Games | 1.15% | 4.89x |
| Dermatology | 0.77% | 4.72x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.57% | 4.59x |
| Central & South American News | 0.57% | 4.53x |
| Washington & Northern Virginia | 4.41% | 4.35x |
| Gossip & Entertainment | 0.96% | 4.20x |
| Custom Gifts | 0.57% | 4.18x |
| South Carolina Beach Travel | 0.57% | 3.93x |
Composition Percentage:
The overlap percentage between the Lord & Taylor audience and the Content Affinity attribute.
Index: A comparison of the Lord & Taylor audience to the internet population.
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DEMOGRAPHICS
The Lord & Taylor audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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