Explore the Lord & Taylor Audience
Below you'll find more information about the Lord & Taylor audience, broken down in different categories based on their digital and physical behaviors. These are 58 thousand unique devices whose actions qualify for the Lord & Taylor audience.
INTERESTS
The Lord & Taylor audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lord & Taylor audience is Mid-Range Grocery Shoppers.
| Interest | Composition | Index |
| Mid-Range Grocery Shoppers | 7.35% | 3.68x |
| New York Trip Planners | 7.11% | 3.53x |
| Cape Cod News Readers | 5.39% | 3.38x |
| Ballet Enthusiasts | 5.88% | 3.09x |
| Real Estate Decision Makers | 6.13% | 3.06x |
| Northeastern Voters | 5.39% | 3.01x |
| North East State Fair Visitors | 5.88% | 2.77x |
| Readers of Arabic Content | 4.17% | 2.70x |
| Federal Employee Benefits Researchers | 4.17% | 2.66x |
| Yale University Fans | 4.41% | 2.63x |
Composition Percentage:
The overlap percentage between the Lord & Taylor audience and the Interest attribute.
Index: A comparison of the Lord & Taylor audience to the internet population.
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APPAREL RETAILERS
The Lord & Taylor audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lord & Taylor audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 16.85% | 35.32x |
| Eddie Bauer | 18.24% | 34.68x |
| LL Bean | 3.84% | 30.81x |
| Uniqlo | 9.80% | 30.61x |
| Tommy Bahama | 16.83% | 30.41x |
| Ralph Lauren | 7.87% | 27.50x |
| Michael Kors | 28.28% | 27.46x |
| Coach | 29.98% | 27.39x |
| Zara | 12.66% | 26.98x |
| Calvin Klein | 2.24% | 26.41x |
Composition Percentage:
The overlap percentage between the Lord & Taylor audience and the Location attribute.
Index: A comparison of the Lord & Taylor audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lord & Taylor audience is Concert Posters.
| Content Affinity | Composition | Index |
| Concert Posters | 0.20% | 5.69x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 0.74% | 5.68x |
| Parenting & Children's Activities | 0.74% | 5.57x |
| Custom Gifts | 0.74% | 5.32x |
| Upstate New York Local Information Cluster | 4.17% | 5.26x |
| Hudson Valley New York Media | 1.96% | 5.25x |
| Middle East News | 1.23% | 5.02x |
| New England & Ivy League Sports | 0.74% | 4.77x |
| Music Education | 0.98% | 4.74x |
| Rochester New York Cluster | 2.94% | 4.40x |
Composition Percentage:
The overlap percentage between the Lord & Taylor audience and the Content Affinity attribute.
Index: A comparison of the Lord & Taylor audience to the internet population.
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DEMOGRAPHICS
The Lord & Taylor audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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