Explore the Lorna Jane Audience
Below you'll find more information about the Lorna Jane audience, broken down in different categories based on their digital and physical behaviors. These are 30.9 thousand unique devices whose actions qualify for the Lorna Jane audience.
INTERESTS
The Lorna Jane audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lorna Jane audience is IT News Readers.
| Interest | Composition | Index |
| IT News Readers | 10.29% | 4.88x |
| Arizona Wildcats Fans | 7.41% | 4.73x |
| Readers of Guatemalan Content | 10.29% | 4.32x |
| Readers of Dominican Republic Content | 8.82% | 4.30x |
| Soccer Fans | 8.82% | 4.25x |
| Retired Assisted Living Shoppers | 4.41% | 4.23x |
| Computing Networking Tutorial Watchers | 10.29% | 4.20x |
| Washington County and Local Fair Visitors | 10.29% | 4.14x |
| Employee Management & HR Researchers | 7.35% | 4.13x |
| Western Canada Skiers and Snowboarders | 5.88% | 4.13x |
Composition Percentage:
The overlap percentage between the Lorna Jane audience and the Interest attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
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APPAREL RETAILERS
The Lorna Jane audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lorna Jane audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 2.52% | 76.44x |
| Abercrombie & Fitch | 5.28% | 37.33x |
| Topshop | 0.75% | 32.84x |
| Free People | 17.23% | 32.17x |
| Uniqlo | 4.97% | 27.92x |
| Michael Kors | 29.16% | 22.83x |
| Tommy Bahama | 7.97% | 22.41x |
| Hugo Boss | 10.76% | 21.62x |
| Calvin Klein | 1.12% | 21.54x |
| American Apparel | 8.38% | 21.37x |
Composition Percentage:
The overlap percentage between the Lorna Jane audience and the Location attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lorna Jane audience is Pacific Northwest Information Research Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Information Research Cluster | 5.88% | 6.81x |
| Stay at Home Mom | 3.70% | 5.76x |
| Reproductive Health | 0.38% | 5.22x |
| Phoenix News | 4.41% | 4.22x |
| Poetry Fans | 4.41% | 4.12x |
| Discount Travel | 4.41% | 3.97x |
| PC Gamers | 2.47% | 3.93x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 1.09% | 3.74x |
| Fashion & Retail | 1.91% | 3.72x |
| Healthy Eating Researchers | 0.25% | 3.42x |
Composition Percentage:
The overlap percentage between the Lorna Jane audience and the Content Affinity attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
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DEMOGRAPHICS
The Lorna Jane audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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