Explore the Lorna Jane Audience
Below you'll find more information about the Lorna Jane audience, broken down in different categories based on their digital and physical behaviors. These are 82.7 thousand unique devices whose actions qualify for the Lorna Jane audience.
INTERESTS
The Lorna Jane audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lorna Jane audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 12.16% | 5.11x |
| California Skiers and Snowboarders | 9.56% | 4.60x |
| Opera Enthusiasts | 8.06% | 4.49x |
| Los Angeles Trip Planners | 9.97% | 4.41x |
| Men's Suit Shoppers | 8.74% | 4.26x |
| San Diego Events Researchers | 7.65% | 4.19x |
| San Francisco Activities Researchers | 7.51% | 4.11x |
| Santa Monica Trip Planners | 9.56% | 3.98x |
| California Trip Planners | 8.20% | 3.85x |
| San Diego Activities Researchers | 7.24% | 3.84x |
Composition Percentage:
The overlap percentage between the Lorna Jane audience and the Interest attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
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APPAREL RETAILERS
The Lorna Jane audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lorna Jane audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 7.54% | 142.60x |
| Topshop | 7.34% | 82.74x |
| Tommy Bahama | 22.31% | 39.26x |
| Calvin Klein | 3.16% | 36.53x |
| Free People | 12.57% | 30.87x |
| Abercrombie & Fitch | 15.87% | 30.35x |
| Michael Kors | 28.65% | 28.51x |
| Saint Laurent Paris | 4.47% | 27.07x |
| Hugo Boss | 18.79% | 26.89x |
| Coach | 28.28% | 25.55x |
Composition Percentage:
The overlap percentage between the Lorna Jane audience and the Location attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lorna Jane audience is Southern California Tourism.
| Content Affinity | Composition | Index |
| Southern California Tourism | 1.78% | 9.32x |
| California Universities | 1.78% | 7.62x |
| Work Productivity | 0.55% | 5.93x |
| San Diego Cluster | 5.05% | 5.80x |
| Vegans & Animal Welfare | 0.68% | 5.53x |
| Los Angeles Tourism | 3.55% | 5.29x |
| Custom Gifts | 0.68% | 4.99x |
| Bags & Luggage | 0.55% | 4.86x |
| Los Angeles News | 9.29% | 4.77x |
| Foreign Language Education | 0.27% | 3.88x |
Composition Percentage:
The overlap percentage between the Lorna Jane audience and the Content Affinity attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
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DEMOGRAPHICS
The Lorna Jane audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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