Dstillery Audiences

LORNA JANE

Audience Size: 11.5 Thousand Devices

Explore the Lorna Jane Audience

Below you'll find more information about the Lorna Jane audience, broken down in different categories based on their digital and physical behaviors. These are 11.5 thousand unique devices whose actions qualify for the Lorna Jane audience.

Dstillery Crafted Audiences

INTERESTS

The Lorna Jane audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lorna Jane audience is Opera Enthusiasts.

Interest Composition Index
Opera Enthusiasts 17.24% 8.34x
Readers of Israeli News in English 13.79% 7.84x
Professional Chefs 17.24% 7.78x
Thai Food Enthusiasts 13.79% 7.40x
Sushi Lovers 13.79% 7.23x
Milk and Dairy Shoppers 13.79% 7.12x
Sightseeing Travelers 13.79% 6.94x
Luxury Watch Shoppers 13.79% 6.47x
Pet Owners 13.79% 6.12x
Professional Sound Products Researchers 13.79% 5.96x
Composition Percentage: The overlap percentage between the Lorna Jane audience and the Interest attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lorna Jane audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lorna Jane audience is Kate Spade.

Location Composition Index
Kate Spade 12.63% 76.35x
Michael Kors 22.73% 74.02x
Banana Republic 25.25% 54.78x
LOFT 20.96% 48.40x
Zumiez 20.96% 47.98x
Coach 12.12% 47.80x
Anthropologie 9.85% 46.89x
Gymboree 13.89% 35.28x
Eddie Bauer 7.07% 34.69x
Lululemon 6.31% 32.22x
Composition Percentage: The overlap percentage between the Lorna Jane audience and the Location attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lorna Jane audience is Reproductive Health.

Content Affinity Composition Index
Reproductive Health 0.38% 5.22x
Assorted Topics (Boating, Entertainment, Gossip, Wellness) 10.34% 4.32x
Oregon News 6.90% 3.99x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 1.09% 3.74x
Fashion & Retail 1.91% 3.72x
Pet Cluster 10.34% 3.67x
Broadway Information 0.96% 3.52x
Science & Technology 17.24% 3.49x
Healthy Eating Researchers 0.25% 3.42x
Cooking Recipe & Ingredient Researchers 6.90% 3.38x
Composition Percentage: The overlap percentage between the Lorna Jane audience and the Content Affinity attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lorna Jane audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male