Dstillery Audiences

LORNA JANE

Audience Size: 91.7 Thousand Devices

Explore the Lorna Jane Audience

Below you'll find more information about the Lorna Jane audience, broken down in different categories based on their digital and physical behaviors. These are 91.7 thousand unique devices whose actions qualify for the Lorna Jane audience.

Dstillery Crafted Audiences

INTERESTS

The Lorna Jane audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lorna Jane audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 8.64% 5.17x
California Skiers and Snowboarders 6.52% 4.77x
California Trip Planners 7.12% 4.38x
Men's Suit Shoppers 6.06% 4.28x
Opera Enthusiasts 5.30% 4.09x
Los Angeles Trip Planners 7.12% 4.07x
San Francisco Activities Researchers 4.70% 3.88x
San Diego Trip Planners 6.52% 3.84x
San Diego Activities Researchers 4.85% 3.84x
Santa Monica Trip Planners 7.27% 3.81x
Composition Percentage: The overlap percentage between the Lorna Jane audience and the Interest attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lorna Jane audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lorna Jane audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 4.31% 59.98x
Zara 13.53% 36.37x
Topshop 0.70% 36.01x
Abercrombie & Fitch 16.38% 35.05x
Michael Kors 10.56% 33.06x
Ralph Lauren 4.30% 31.01x
Madewell 8.47% 30.68x
Saint Laurent Paris 3.71% 29.38x
Uniqlo 4.96% 26.79x
Kate Spade 6.72% 26.70x
Composition Percentage: The overlap percentage between the Lorna Jane audience and the Location attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lorna Jane audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 2.58% 8.18x
Central California Cluster 1.67% 5.51x
Los Angeles Tourism 4.24% 5.47x
Hawaii News 1.67% 4.28x
Los Angeles News 6.36% 4.17x
Smart Travel 1.82% 4.02x
California Universities 1.36% 3.55x
Space & National Security 1.21% 3.33x
San Francisco Bay Area Cluster 3.64% 3.32x
Startup Investment 1.36% 3.03x
Composition Percentage: The overlap percentage between the Lorna Jane audience and the Content Affinity attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lorna Jane audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male