Explore the Lorna Jane Audience
Below you'll find more information about the Lorna Jane audience, broken down in different categories based on their digital and physical behaviors. These are 38.4 thousand unique devices whose actions qualify for the Lorna Jane audience.
INTERESTS
The Lorna Jane audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lorna Jane audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 6.68% | 4.53x |
| Los Angeles Trip Planners | 6.38% | 3.99x |
| Santa Monica Trip Planners | 6.23% | 3.68x |
| Seattle Trip Planners | 5.47% | 3.55x |
| Washington Skiers and Snowboarders | 4.48% | 3.34x |
| Long Beach California Trip Planners | 4.86% | 3.06x |
| California Skiers and Snowboarders | 4.71% | 3.06x |
| California Trip Planners | 4.33% | 3.00x |
| Western Canada Skiers and Snowboarders | 3.19% | 2.83x |
| Luxury Department Store Shoppers | 4.18% | 2.58x |
Composition Percentage:
The overlap percentage between the Lorna Jane audience and the Interest attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
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APPAREL RETAILERS
The Lorna Jane audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lorna Jane audience is Zara.
| Location | Composition | Index |
| Zara | 14.55% | 81.05x |
| Michael Kors | 10.29% | 70.60x |
| Armani | 7.50% | 53.73x |
| Abercrombie & Fitch | 8.16% | 51.93x |
| American Apparel | 6.28% | 31.50x |
| Urban Outfitters | 10.35% | 30.35x |
| Charlotte Russe | 4.59% | 28.70x |
| Forever 21 | 8.24% | 28.14x |
| Hugo Boss | 4.20% | 27.81x |
| Lululemon | 9.49% | 27.43x |
Composition Percentage:
The overlap percentage between the Lorna Jane audience and the Location attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lorna Jane audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 2.89% | 7.40x |
| Los Angeles Tourism | 4.33% | 6.84x |
| Texas News Cluster | 3.11% | 6.36x |
| Los Angeles News | 4.40% | 4.16x |
| Pacific Northwest Information Research Cluster | 1.75% | 3.54x |
| LGBTQ Advocacy | 1.44% | 3.18x |
| San Diego Cluster | 2.05% | 2.39x |
| Fashion Cluster | 1.14% | 2.23x |
| Backpacking | 0.84% | 2.14x |
| Technology News | 0.91% | 2.12x |
Composition Percentage:
The overlap percentage between the Lorna Jane audience and the Content Affinity attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
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DEMOGRAPHICS
The Lorna Jane audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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