Dstillery Audiences

LORNA JANE

Audience Size: 30.9 Thousand Devices

Explore the Lorna Jane Audience

Below you'll find more information about the Lorna Jane audience, broken down in different categories based on their digital and physical behaviors. These are 30.9 thousand unique devices whose actions qualify for the Lorna Jane audience.

Dstillery Crafted Audiences

INTERESTS

The Lorna Jane audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lorna Jane audience is IT News Readers.

Interest Composition Index
IT News Readers 10.29% 4.88x
Arizona Wildcats Fans 7.41% 4.73x
Readers of Guatemalan Content 10.29% 4.32x
Readers of Dominican Republic Content 8.82% 4.30x
Soccer Fans 8.82% 4.25x
Retired Assisted Living Shoppers 4.41% 4.23x
Computing Networking Tutorial Watchers 10.29% 4.20x
Washington County and Local Fair Visitors 10.29% 4.14x
Employee Management & HR Researchers 7.35% 4.13x
Western Canada Skiers and Snowboarders 5.88% 4.13x
Composition Percentage: The overlap percentage between the Lorna Jane audience and the Interest attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lorna Jane audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lorna Jane audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 2.52% 76.44x
Abercrombie & Fitch 5.28% 37.33x
Topshop 0.75% 32.84x
Free People 17.23% 32.17x
Uniqlo 4.97% 27.92x
Michael Kors 29.16% 22.83x
Tommy Bahama 7.97% 22.41x
Hugo Boss 10.76% 21.62x
Calvin Klein 1.12% 21.54x
American Apparel 8.38% 21.37x
Composition Percentage: The overlap percentage between the Lorna Jane audience and the Location attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lorna Jane audience is Pacific Northwest Information Research Cluster.

Content Affinity Composition Index
Pacific Northwest Information Research Cluster 5.88% 6.81x
Stay at Home Mom 3.70% 5.76x
Reproductive Health 0.38% 5.22x
Phoenix News 4.41% 4.22x
Poetry Fans 4.41% 4.12x
Discount Travel 4.41% 3.97x
PC Gamers 2.47% 3.93x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 1.09% 3.74x
Fashion & Retail 1.91% 3.72x
Healthy Eating Researchers 0.25% 3.42x
Composition Percentage: The overlap percentage between the Lorna Jane audience and the Content Affinity attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lorna Jane audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female