Dstillery Audiences

LORNA JANE

Audience Size: 53.1 Thousand Devices

Explore the Lorna Jane Audience

Below you'll find more information about the Lorna Jane audience, broken down in different categories based on their digital and physical behaviors. These are 53.1 thousand unique devices whose actions qualify for the Lorna Jane audience.

Dstillery Crafted Audiences

INTERESTS

The Lorna Jane audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lorna Jane audience is E-cycling Enthusiasts.

Interest Composition Index
E-cycling Enthusiasts 10.34% 5.50x
IT News Readers 9.20% 5.02x
Scuba Diving Enthusiasts 10.34% 4.72x
Business Tax Filers 8.05% 4.56x
Luxury Fitness Shoppers 6.90% 4.23x
Luxury Athletic Footwear Shoppers 6.90% 4.23x
Shared Work Space Researchers 6.90% 4.09x
North West State Fair Visitors 9.20% 3.95x
Jam Band Festival Fans 9.20% 3.92x
Makeup Researchers 8.05% 3.91x
Composition Percentage: The overlap percentage between the Lorna Jane audience and the Interest attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lorna Jane audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lorna Jane audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 6.72% 222.79x
Topshop 4.58% 86.46x
Abercrombie & Fitch 6.34% 67.58x
Free People 19.74% 48.25x
Tommy Bahama 14.52% 43.37x
Calvin Klein 2.82% 41.15x
Kate Spade 18.91% 39.71x
Michael Kors 33.43% 36.49x
Hugo Boss 19.46% 34.15x
Coach 26.30% 32.57x
Composition Percentage: The overlap percentage between the Lorna Jane audience and the Location attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lorna Jane audience is Texas News Cluster.

Content Affinity Composition Index
Texas News Cluster 8.05% 12.79x
Reproductive Health 0.38% 5.22x
Phoenix News 6.90% 4.90x
Austin Cluster 3.45% 4.80x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 1.09% 4.11x
Running & Marathons 3.45% 4.10x
MBA Education 0.73% 3.91x
Personal Finance Researchers 0.73% 3.91x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 1.09% 3.74x
Fashion & Retail 1.91% 3.72x
Composition Percentage: The overlap percentage between the Lorna Jane audience and the Content Affinity attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lorna Jane audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male