Dstillery Audiences

LORNA JANE

Audience Size: 38.4 Thousand Devices

Explore the Lorna Jane Audience

Below you'll find more information about the Lorna Jane audience, broken down in different categories based on their digital and physical behaviors. These are 38.4 thousand unique devices whose actions qualify for the Lorna Jane audience.

Dstillery Crafted Audiences

INTERESTS

The Lorna Jane audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lorna Jane audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 6.68% 4.53x
Los Angeles Trip Planners 6.38% 3.99x
Santa Monica Trip Planners 6.23% 3.68x
Seattle Trip Planners 5.47% 3.55x
Washington Skiers and Snowboarders 4.48% 3.34x
Long Beach California Trip Planners 4.86% 3.06x
California Skiers and Snowboarders 4.71% 3.06x
California Trip Planners 4.33% 3.00x
Western Canada Skiers and Snowboarders 3.19% 2.83x
Luxury Department Store Shoppers 4.18% 2.58x
Composition Percentage: The overlap percentage between the Lorna Jane audience and the Interest attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lorna Jane audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lorna Jane audience is Zara.

Location Composition Index
Zara 14.55% 81.05x
Michael Kors 10.29% 70.60x
Armani 7.50% 53.73x
Abercrombie & Fitch 8.16% 51.93x
American Apparel 6.28% 31.50x
Urban Outfitters 10.35% 30.35x
Charlotte Russe 4.59% 28.70x
Forever 21 8.24% 28.14x
Hugo Boss 4.20% 27.81x
Lululemon 9.49% 27.43x
Composition Percentage: The overlap percentage between the Lorna Jane audience and the Location attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lorna Jane audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 2.89% 7.40x
Los Angeles Tourism 4.33% 6.84x
Texas News Cluster 3.11% 6.36x
Los Angeles News 4.40% 4.16x
Pacific Northwest Information Research Cluster 1.75% 3.54x
LGBTQ Advocacy 1.44% 3.18x
San Diego Cluster 2.05% 2.39x
Fashion Cluster 1.14% 2.23x
Backpacking 0.84% 2.14x
Technology News 0.91% 2.12x
Composition Percentage: The overlap percentage between the Lorna Jane audience and the Content Affinity attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lorna Jane audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male