Dstillery Audiences

LORNA JANE

Audience Size: 74.4 Thousand Devices

Explore the Lorna Jane Audience

Below you'll find more information about the Lorna Jane audience, broken down in different categories based on their digital and physical behaviors. These are 74.4 thousand unique devices whose actions qualify for the Lorna Jane audience.

Dstillery Crafted Audiences

INTERESTS

The Lorna Jane audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lorna Jane audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.11% 10.57x
Los Angeles Mass Transit Commuters 10.58% 4.25x
California Skiers and Snowboarders 8.04% 3.72x
Getting Off the Grid Travelers 0.06% 3.44x
California Trip Planners 8.15% 3.43x
San Diego Trip Planners 8.47% 3.40x
Santa Monica Trip Planners 9.31% 3.29x
Los Angeles Activities Researchers 6.88% 3.12x
Los Angeles Trip Planners 8.04% 3.10x
Men's Suit Shoppers 6.46% 2.86x
Composition Percentage: The overlap percentage between the Lorna Jane audience and the Interest attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lorna Jane audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lorna Jane audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 6.17% 99.46x
Topshop 4.65% 64.41x
Tommy Bahama 21.65% 45.76x
Bonobos 8.18% 32.42x
Abercrombie & Fitch 18.85% 30.02x
Calvin Klein 2.62% 29.31x
Free People 11.02% 29.22x
Club Monaco 5.74% 28.34x
Saint Laurent Paris 4.17% 28.09x
Hugo Boss 16.54% 27.84x
Composition Percentage: The overlap percentage between the Lorna Jane audience and the Location attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lorna Jane audience is Decoration & Fabric.

Content Affinity Composition Index
Decoration & Fabric 0.37% 138.15x
Quinceanera Planning 0.13% 44.65x
Home Décor, Furniture, & Decorating 0.08% 41.65x
ISPs & Local Services 0.14% 41.41x
Custom T-Shirts 0.03% 35.72x
Barcode Site & App Users 0.10% 31.53x
Quebec Hunting & Outdoors Cluster 0.03% 27.78x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.10% 25.24x
Teaching Abroad 0.28% 20.70x
Assorted Topics (Animals, Clothing, Events, Education) 0.06% 20.46x
Composition Percentage: The overlap percentage between the Lorna Jane audience and the Content Affinity attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lorna Jane audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male