Explore the Lorna Jane Audience
Below you'll find more information about the Lorna Jane audience, broken down in different categories based on their digital and physical behaviors. These are 85.7 thousand unique devices whose actions qualify for the Lorna Jane audience.
INTERESTS
The Lorna Jane audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lorna Jane audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 7.72% | 4.87x |
| Los Angeles Trip Planners | 6.93% | 4.31x |
| California Skiers and Snowboarders | 5.91% | 4.04x |
| Santa Monica Trip Planners | 6.19% | 3.69x |
| Men's Suit Shoppers | 4.20% | 3.17x |
| California Trip Planners | 4.83% | 3.16x |
| Long Beach California Trip Planners | 4.94% | 3.04x |
| San Francisco Activities Researchers | 3.41% | 2.95x |
| San Diego Events Researchers | 3.41% | 2.95x |
| Opera Enthusiasts | 3.29% | 2.92x |
Composition Percentage:
The overlap percentage between the Lorna Jane audience and the Interest attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
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APPAREL RETAILERS
The Lorna Jane audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lorna Jane audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 4.65% | 79.51x |
| Zara | 14.76% | 46.40x |
| Michael Kors | 10.77% | 41.25x |
| Madewell | 8.20% | 39.60x |
| Abercrombie & Fitch | 15.01% | 35.90x |
| Ralph Lauren | 3.38% | 31.93x |
| Kate Spade | 6.76% | 30.52x |
| Armani | 7.97% | 29.75x |
| Saint Laurent Paris | 2.95% | 27.88x |
| Club Monaco | 3.11% | 26.62x |
Composition Percentage:
The overlap percentage between the Lorna Jane audience and the Location attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lorna Jane audience is Los Angeles Tourism.
| Content Affinity | Composition | Index |
| Los Angeles Tourism | 3.29% | 5.43x |
| Southern California Tourism | 1.53% | 5.36x |
| Los Angeles News | 5.22% | 4.78x |
| San Francisco Tourism | 0.45% | 4.49x |
| Central California Cluster | 1.02% | 4.22x |
| Film Production | 0.40% | 4.15x |
| Hawaii News | 1.25% | 3.88x |
| Philippines News | 0.57% | 3.74x |
| Texas News Cluster | 1.65% | 3.54x |
| California Universities | 1.19% | 3.50x |
Composition Percentage:
The overlap percentage between the Lorna Jane audience and the Content Affinity attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
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DEMOGRAPHICS
The Lorna Jane audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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