Dstillery Audiences

LORNA JANE

Audience Size: 10.1 Thousand Devices

Explore the Lorna Jane Audience

Below you'll find more information about the Lorna Jane audience, broken down in different categories based on their digital and physical behaviors. These are 10.1 thousand unique devices whose actions qualify for the Lorna Jane audience.

Dstillery Crafted Audiences

INTERESTS

The Lorna Jane audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lorna Jane audience is Ski and Snowboard Trip Planners.

Interest Composition Index
Ski and Snowboard Trip Planners 12.86% 10.27x
Denver Trip Planners 10.00% 7.65x
Colorado County and Local Fair Visitors 11.43% 7.34x
Telluride Trip Planners 5.71% 6.88x
Online Test Prep Resource Readers 7.14% 6.72x
Business Book Readers 7.14% 6.66x
POS Systems & Software Researchers 10.00% 6.44x
Civil Engineers 5.71% 5.97x
Insurance Professionals 5.71% 5.91x
Ski Enthusiasts 7.14% 5.60x
Composition Percentage: The overlap percentage between the Lorna Jane audience and the Interest attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lorna Jane audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lorna Jane audience is Michael Kors.

Location Composition Index
Michael Kors 11.82% 56.29x
Coach 7.88% 54.09x
Abercrombie & Fitch 4.04% 49.20x
Hugo Boss 4.73% 43.83x
Madewell 4.83% 42.17x
Free People 3.65% 41.77x
Bonobos 2.07% 40.88x
Charlotte Russe 4.04% 39.56x
Levi Strauss 4.53% 39.50x
Eddie Bauer 3.35% 38.88x
Composition Percentage: The overlap percentage between the Lorna Jane audience and the Location attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lorna Jane audience is Colorado News.

Content Affinity Composition Index
Colorado News 18.57% 14.14x
Boston Cluster 10.00% 5.02x
Assorted Topics (Phone Cards, Construction, Food Reviews) 8.57% 3.88x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 1.09% 3.74x
Fashion & Retail 1.91% 3.72x
Car Enthusiasts 1.01% 3.72x
Clean Energy 0.25% 3.29x
Lacrosse College Athletics 0.20% 3.28x
Pool Cleaning 0.20% 3.21x
Marijuana 0.19% 3.12x
Composition Percentage: The overlap percentage between the Lorna Jane audience and the Content Affinity attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lorna Jane audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female