Dstillery Audiences

LORNA JANE

Audience Size: 15.8 Thousand Devices

Explore the Lorna Jane Audience

Below you'll find more information about the Lorna Jane audience, broken down in different categories based on their digital and physical behaviors. These are 15.8 thousand unique devices whose actions qualify for the Lorna Jane audience.

Dstillery Crafted Audiences

INTERESTS

The Lorna Jane audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lorna Jane audience is Symphony Music Enthusiasts.

Interest Composition Index
Symphony Music Enthusiasts 10.42% 6.34x
New Orleans Trip Planners 10.42% 5.74x
Jam Band Festival Fans 12.50% 5.70x
Sporty and Sports Car Auto Intenders 6.25% 5.52x
New Orleans Activities Researchers 8.33% 5.06x
Involved Parents 8.33% 4.99x
At-Home Gym Intenders 8.33% 4.92x
Vinyl Record Collectors 8.33% 4.85x
Godiva Chocolate Fans 8.33% 4.29x
Teaching Resources Researchers 8.33% 4.29x
Composition Percentage: The overlap percentage between the Lorna Jane audience and the Interest attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lorna Jane audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lorna Jane audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 4.79% 81.69x
Free People 18.05% 68.15x
Tommy Bahama 8.95% 51.89x
Kate Spade 14.70% 51.12x
Michael Kors 26.47% 48.25x
Calvin Klein 1.82% 47.87x
Hugo Boss 13.69% 43.57x
Coach 18.76% 40.82x
Banana Republic 31.64% 36.37x
Ann Taylor 6.75% 35.90x
Composition Percentage: The overlap percentage between the Lorna Jane audience and the Location attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lorna Jane audience is Cooking Recipe & Ingredient Researchers.

Content Affinity Composition Index
Cooking Recipe & Ingredient Researchers 22.22% 7.42x
Reproductive Health 0.38% 5.22x
New Orleans Cluster 11.11% 3.99x
MBA Education 0.73% 3.91x
Personal Finance Researchers 0.73% 3.91x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 1.09% 3.74x
Fashion & Retail 1.91% 3.72x
Broadway Information 0.96% 3.52x
Phone & Business Information Searchers 15.38% 3.43x
Healthy Eating Researchers 0.25% 3.42x
Composition Percentage: The overlap percentage between the Lorna Jane audience and the Content Affinity attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lorna Jane audience resonates most for the following age bracket and gender.
Age
Gender
Female