Explore the Lorna Jane Audience
Below you'll find more information about the Lorna Jane audience, broken down in different categories based on their digital and physical behaviors. These are 91.7 thousand unique devices whose actions qualify for the Lorna Jane audience.
INTERESTS
The Lorna Jane audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lorna Jane audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 8.64% | 5.17x |
| California Skiers and Snowboarders | 6.52% | 4.77x |
| California Trip Planners | 7.12% | 4.38x |
| Men's Suit Shoppers | 6.06% | 4.28x |
| Opera Enthusiasts | 5.30% | 4.09x |
| Los Angeles Trip Planners | 7.12% | 4.07x |
| San Francisco Activities Researchers | 4.70% | 3.88x |
| San Diego Trip Planners | 6.52% | 3.84x |
| San Diego Activities Researchers | 4.85% | 3.84x |
| Santa Monica Trip Planners | 7.27% | 3.81x |
Composition Percentage:
The overlap percentage between the Lorna Jane audience and the Interest attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
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APPAREL RETAILERS
The Lorna Jane audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lorna Jane audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 4.31% | 59.98x |
| Zara | 13.53% | 36.37x |
| Topshop | 0.70% | 36.01x |
| Abercrombie & Fitch | 16.38% | 35.05x |
| Michael Kors | 10.56% | 33.06x |
| Ralph Lauren | 4.30% | 31.01x |
| Madewell | 8.47% | 30.68x |
| Saint Laurent Paris | 3.71% | 29.38x |
| Uniqlo | 4.96% | 26.79x |
| Kate Spade | 6.72% | 26.70x |
Composition Percentage:
The overlap percentage between the Lorna Jane audience and the Location attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lorna Jane audience is Southern California Tourism.
| Content Affinity | Composition | Index |
| Southern California Tourism | 2.58% | 8.18x |
| Central California Cluster | 1.67% | 5.51x |
| Los Angeles Tourism | 4.24% | 5.47x |
| Hawaii News | 1.67% | 4.28x |
| Los Angeles News | 6.36% | 4.17x |
| Smart Travel | 1.82% | 4.02x |
| California Universities | 1.36% | 3.55x |
| Space & National Security | 1.21% | 3.33x |
| San Francisco Bay Area Cluster | 3.64% | 3.32x |
| Startup Investment | 1.36% | 3.03x |
Composition Percentage:
The overlap percentage between the Lorna Jane audience and the Content Affinity attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
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DEMOGRAPHICS
The Lorna Jane audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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