Explore the Lorna Jane Audience
Below you'll find more information about the Lorna Jane audience, broken down in different categories based on their digital and physical behaviors. These are 11.5 thousand unique devices whose actions qualify for the Lorna Jane audience.
INTERESTS
The Lorna Jane audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lorna Jane audience is Opera Enthusiasts.
| Interest | Composition | Index |
| Opera Enthusiasts | 17.24% | 8.34x |
| Readers of Israeli News in English | 13.79% | 7.84x |
| Professional Chefs | 17.24% | 7.78x |
| Thai Food Enthusiasts | 13.79% | 7.40x |
| Sushi Lovers | 13.79% | 7.23x |
| Milk and Dairy Shoppers | 13.79% | 7.12x |
| Sightseeing Travelers | 13.79% | 6.94x |
| Luxury Watch Shoppers | 13.79% | 6.47x |
| Pet Owners | 13.79% | 6.12x |
| Professional Sound Products Researchers | 13.79% | 5.96x |
Composition Percentage:
The overlap percentage between the Lorna Jane audience and the Interest attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
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APPAREL RETAILERS
The Lorna Jane audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lorna Jane audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 12.63% | 76.35x |
| Michael Kors | 22.73% | 74.02x |
| Banana Republic | 25.25% | 54.78x |
| LOFT | 20.96% | 48.40x |
| Zumiez | 20.96% | 47.98x |
| Coach | 12.12% | 47.80x |
| Anthropologie | 9.85% | 46.89x |
| Gymboree | 13.89% | 35.28x |
| Eddie Bauer | 7.07% | 34.69x |
| Lululemon | 6.31% | 32.22x |
Composition Percentage:
The overlap percentage between the Lorna Jane audience and the Location attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lorna Jane audience is Reproductive Health.
| Content Affinity | Composition | Index |
| Reproductive Health | 0.38% | 5.22x |
| Assorted Topics (Boating, Entertainment, Gossip, Wellness) | 10.34% | 4.32x |
| Oregon News | 6.90% | 3.99x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 1.09% | 3.74x |
| Fashion & Retail | 1.91% | 3.72x |
| Pet Cluster | 10.34% | 3.67x |
| Broadway Information | 0.96% | 3.52x |
| Science & Technology | 17.24% | 3.49x |
| Healthy Eating Researchers | 0.25% | 3.42x |
| Cooking Recipe & Ingredient Researchers | 6.90% | 3.38x |
Composition Percentage:
The overlap percentage between the Lorna Jane audience and the Content Affinity attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
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DEMOGRAPHICS
The Lorna Jane audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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