Dstillery Audiences

LORNA JANE

Audience Size: 94.6 Thousand Devices

Explore the Lorna Jane Audience

Below you'll find more information about the Lorna Jane audience, broken down in different categories based on their digital and physical behaviors. These are 94.6 thousand unique devices whose actions qualify for the Lorna Jane audience.

Dstillery Crafted Audiences

INTERESTS

The Lorna Jane audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lorna Jane audience is Los Angeles Trip Planners.

Interest Composition Index
Los Angeles Trip Planners 11.90% 4.87x
Los Angeles Mass Transit Commuters 12.40% 4.74x
Santa Monica Trip Planners 11.19% 4.52x
California Skiers and Snowboarders 9.88% 4.27x
California Trip Planners 9.48% 4.16x
San Diego Trip Planners 8.47% 3.70x
Men's Suit Shoppers 8.06% 3.67x
Los Angeles Activities Researchers 7.56% 3.66x
San Francisco Activities Researchers 6.85% 3.34x
San Diego Events Researchers 6.85% 3.34x
Composition Percentage: The overlap percentage between the Lorna Jane audience and the Interest attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lorna Jane audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lorna Jane audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 8.15% 168.65x
Topshop 6.34% 76.82x
Calvin Klein 3.34% 37.63x
Free People 17.24% 36.82x
Tommy Bahama 18.33% 35.81x
Abercrombie & Fitch 12.35% 34.92x
Michael Kors 35.29% 30.62x
Kate Spade 18.03% 29.14x
Hugo Boss 20.58% 27.72x
Supreme 0.60% 27.05x
Composition Percentage: The overlap percentage between the Lorna Jane audience and the Location attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lorna Jane audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 1.61% 9.45x
California Universities 2.02% 8.94x
Pac 12 Sports 0.40% 6.31x
China Cluster 0.81% 6.04x
Los Angeles News 10.08% 5.74x
Los Angeles Tourism 4.03% 5.52x
Hawaii News 2.32% 5.35x
Film Production 0.40% 4.77x
Action Sports 0.30% 4.76x
Philippines News 0.71% 4.50x
Composition Percentage: The overlap percentage between the Lorna Jane audience and the Content Affinity attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lorna Jane audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male