Explore the Lorna Jane Audience
Below you'll find more information about the Lorna Jane audience, broken down in different categories based on their digital and physical behaviors. These are 10.1 thousand unique devices whose actions qualify for the Lorna Jane audience.
INTERESTS
The Lorna Jane audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lorna Jane audience is Ski and Snowboard Trip Planners.
| Interest | Composition | Index |
| Ski and Snowboard Trip Planners | 12.86% | 10.27x |
| Denver Trip Planners | 10.00% | 7.65x |
| Colorado County and Local Fair Visitors | 11.43% | 7.34x |
| Telluride Trip Planners | 5.71% | 6.88x |
| Online Test Prep Resource Readers | 7.14% | 6.72x |
| Business Book Readers | 7.14% | 6.66x |
| POS Systems & Software Researchers | 10.00% | 6.44x |
| Civil Engineers | 5.71% | 5.97x |
| Insurance Professionals | 5.71% | 5.91x |
| Ski Enthusiasts | 7.14% | 5.60x |
Composition Percentage:
The overlap percentage between the Lorna Jane audience and the Interest attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
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APPAREL RETAILERS
The Lorna Jane audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lorna Jane audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 11.82% | 56.29x |
| Coach | 7.88% | 54.09x |
| Abercrombie & Fitch | 4.04% | 49.20x |
| Hugo Boss | 4.73% | 43.83x |
| Madewell | 4.83% | 42.17x |
| Free People | 3.65% | 41.77x |
| Bonobos | 2.07% | 40.88x |
| Charlotte Russe | 4.04% | 39.56x |
| Levi Strauss | 4.53% | 39.50x |
| Eddie Bauer | 3.35% | 38.88x |
Composition Percentage:
The overlap percentage between the Lorna Jane audience and the Location attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lorna Jane audience is Colorado News.
| Content Affinity | Composition | Index |
| Colorado News | 18.57% | 14.14x |
| Boston Cluster | 10.00% | 5.02x |
| Assorted Topics (Phone Cards, Construction, Food Reviews) | 8.57% | 3.88x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 1.09% | 3.74x |
| Fashion & Retail | 1.91% | 3.72x |
| Car Enthusiasts | 1.01% | 3.72x |
| Clean Energy | 0.25% | 3.29x |
| Lacrosse College Athletics | 0.20% | 3.28x |
| Pool Cleaning | 0.20% | 3.21x |
| Marijuana | 0.19% | 3.12x |
Composition Percentage:
The overlap percentage between the Lorna Jane audience and the Content Affinity attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
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DEMOGRAPHICS
The Lorna Jane audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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