Dstillery Audiences

LORNA JANE

Audience Size: 10.1 Thousand Devices

Explore the Lorna Jane Audience

Below you'll find more information about the Lorna Jane audience, broken down in different categories based on their digital and physical behaviors. These are 10.1 thousand unique devices whose actions qualify for the Lorna Jane audience.

Dstillery Crafted Audiences

INTERESTS

The Lorna Jane audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lorna Jane audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 5.71% 10.89x
Denver Trip Planners 8.57% 7.56x
Ski and Snowboard Trip Planners 10.00% 6.80x
Aspen Trip Planners 5.71% 5.86x
Colorado County and Local Fair Visitors 10.00% 5.34x
Orthodontics Researchers 2.86% 5.25x
Modern Art Museum Researchers 4.29% 4.96x
Colorado Skiers and Snowboarders 7.14% 4.81x
Sporting Goods Shoppers 2.86% 4.70x
Mailing & Shipping Shoppers 3.57% 4.69x
Composition Percentage: The overlap percentage between the Lorna Jane audience and the Interest attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lorna Jane audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lorna Jane audience is Free People.

Location Composition Index
Free People 8.97% 74.64x
Michael Kors 19.25% 64.40x
Uniqlo 3.33% 63.69x
Kate Spade 7.56% 61.69x
Hugo Boss 8.67% 55.46x
Abercrombie & Fitch 3.73% 53.48x
Ann Taylor 4.54% 48.32x
Armani 4.03% 44.01x
Coach 8.87% 42.02x
Tommy Bahama 5.04% 41.28x
Composition Percentage: The overlap percentage between the Lorna Jane audience and the Location attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lorna Jane audience is Colorado News.

Content Affinity Composition Index
Colorado News 13.57% 9.10x
Luxury Sneakers 2.86% 7.86x
Colorado Cluster 3.57% 7.19x
Reproductive Health 0.38% 5.22x
Small Business Resources 2.86% 4.02x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.63% 3.99x
Technology News 2.86% 3.92x
Recreational Vehicles 2.14% 3.91x
Motorcycles & Snowmobiles 1.79% 3.76x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 1.09% 3.74x
Composition Percentage: The overlap percentage between the Lorna Jane audience and the Content Affinity attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lorna Jane audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male