Explore the Lorna Jane Audience
Below you'll find more information about the Lorna Jane audience, broken down in different categories based on their digital and physical behaviors. These are 10.1 thousand unique devices whose actions qualify for the Lorna Jane audience.
INTERESTS
The Lorna Jane audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lorna Jane audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 5.71% | 10.89x |
| Denver Trip Planners | 8.57% | 7.56x |
| Ski and Snowboard Trip Planners | 10.00% | 6.80x |
| Aspen Trip Planners | 5.71% | 5.86x |
| Colorado County and Local Fair Visitors | 10.00% | 5.34x |
| Orthodontics Researchers | 2.86% | 5.25x |
| Modern Art Museum Researchers | 4.29% | 4.96x |
| Colorado Skiers and Snowboarders | 7.14% | 4.81x |
| Sporting Goods Shoppers | 2.86% | 4.70x |
| Mailing & Shipping Shoppers | 3.57% | 4.69x |
Composition Percentage:
The overlap percentage between the Lorna Jane audience and the Interest attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
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APPAREL RETAILERS
The Lorna Jane audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lorna Jane audience is Free People.
| Location | Composition | Index |
| Free People | 8.97% | 74.64x |
| Michael Kors | 19.25% | 64.40x |
| Uniqlo | 3.33% | 63.69x |
| Kate Spade | 7.56% | 61.69x |
| Hugo Boss | 8.67% | 55.46x |
| Abercrombie & Fitch | 3.73% | 53.48x |
| Ann Taylor | 4.54% | 48.32x |
| Armani | 4.03% | 44.01x |
| Coach | 8.87% | 42.02x |
| Tommy Bahama | 5.04% | 41.28x |
Composition Percentage:
The overlap percentage between the Lorna Jane audience and the Location attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lorna Jane audience is Colorado News.
| Content Affinity | Composition | Index |
| Colorado News | 13.57% | 9.10x |
| Luxury Sneakers | 2.86% | 7.86x |
| Colorado Cluster | 3.57% | 7.19x |
| Reproductive Health | 0.38% | 5.22x |
| Small Business Resources | 2.86% | 4.02x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 1.63% | 3.99x |
| Technology News | 2.86% | 3.92x |
| Recreational Vehicles | 2.14% | 3.91x |
| Motorcycles & Snowmobiles | 1.79% | 3.76x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 1.09% | 3.74x |
Composition Percentage:
The overlap percentage between the Lorna Jane audience and the Content Affinity attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
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DEMOGRAPHICS
The Lorna Jane audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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