Dstillery Audiences

LORNA JANE

Audience Size: 79.7 Thousand Devices

Explore the Lorna Jane Audience

Below you'll find more information about the Lorna Jane audience, broken down in different categories based on their digital and physical behaviors. These are 79.7 thousand unique devices whose actions qualify for the Lorna Jane audience.

Dstillery Crafted Audiences

INTERESTS

The Lorna Jane audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lorna Jane audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.11% 10.57x
Los Angeles Mass Transit Commuters 9.73% 6.65x
California Skiers and Snowboarders 6.93% 5.59x
Los Angeles Trip Planners 7.67% 5.01x
Men's Suit Shoppers 7.37% 4.94x
California Trip Planners 6.93% 4.87x
Santa Monica Trip Planners 8.85% 4.73x
Los Angeles Activities Researchers 5.60% 4.04x
Opera Enthusiasts 5.01% 3.79x
San Francisco Activities Researchers 4.57% 3.76x
Composition Percentage: The overlap percentage between the Lorna Jane audience and the Interest attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lorna Jane audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lorna Jane audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 4.32% 59.17x
Topshop 1.67% 37.05x
Tommy Bahama 12.87% 32.72x
Zara 12.73% 32.12x
Abercrombie & Fitch 18.06% 31.13x
Bonobos 5.03% 29.36x
Saint Laurent Paris 3.57% 26.52x
Michael Kors 13.06% 26.41x
Uniqlo 5.90% 26.26x
Free People 9.04% 25.95x
Composition Percentage: The overlap percentage between the Lorna Jane audience and the Location attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lorna Jane audience is Decoration & Fabric.

Content Affinity Composition Index
Decoration & Fabric 0.37% 138.15x
Quinceanera Planning 0.15% 44.97x
Home Décor, Furniture, & Decorating 0.08% 41.65x
ISPs & Local Services 0.14% 41.41x
Custom T-Shirts 0.03% 35.72x
Quebec Hunting & Outdoors Cluster 0.03% 27.78x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.10% 25.24x
Toronto Tourism 0.15% 22.01x
Teaching Abroad 0.28% 20.70x
Assorted Topics (Animals, Clothing, Events, Education) 0.06% 20.46x
Composition Percentage: The overlap percentage between the Lorna Jane audience and the Content Affinity attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lorna Jane audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male