Explore the Lorna Jane Audience
Below you'll find more information about the Lorna Jane audience, broken down in different categories based on their digital and physical behaviors. These are 21.4 thousand unique devices whose actions qualify for the Lorna Jane audience.
INTERESTS
The Lorna Jane audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lorna Jane audience is Los Angeles Trip Planners.
| Interest | Composition | Index |
| Los Angeles Trip Planners | 10.81% | 6.30x |
| Orthodontics Researchers | 5.33% | 6.11x |
| Grand Canyon Trip Planners | 16.22% | 5.84x |
| Santa Monica Trip Planners | 13.51% | 5.70x |
| Arizona Diamondbacks Fans | 10.81% | 5.69x |
| Ride Share Drivers | 8.11% | 5.16x |
| Documentary Film Fans | 4.00% | 5.02x |
| Nursing Education Content Readers | 4.00% | 4.80x |
| Aquarium Trip Planners | 8.11% | 4.45x |
| Arizona Trip Planners | 10.81% | 4.43x |
Composition Percentage:
The overlap percentage between the Lorna Jane audience and the Interest attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
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APPAREL RETAILERS
The Lorna Jane audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lorna Jane audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 2.52% | 65.55x |
| Topshop | 1.44% | 42.95x |
| Free People | 20.66% | 29.94x |
| Abercrombie & Fitch | 5.56% | 29.12x |
| Uniqlo | 5.81% | 26.26x |
| Hugo Boss | 12.78% | 19.05x |
| Intermix | 1.63% | 18.56x |
| Michael Kors | 32.28% | 18.45x |
| Kate Spade | 15.55% | 18.14x |
| American Apparel | 8.82% | 18.07x |
Composition Percentage:
The overlap percentage between the Lorna Jane audience and the Location attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lorna Jane audience is Reproductive Health.
| Content Affinity | Composition | Index |
| Reproductive Health | 0.38% | 5.22x |
| Parenting & Pregnancy Resources | 8.11% | 4.73x |
| Assorted Topics (Nhl, Hot Sauce, Video Games, Law) | 5.41% | 3.75x |
| Poetry Fans | 5.41% | 3.74x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 1.09% | 3.74x |
| Fashion & Retail | 1.91% | 3.72x |
| Clean Energy | 0.25% | 3.29x |
| Lacrosse College Athletics | 0.20% | 3.28x |
| Pool Cleaning | 0.20% | 3.21x |
| Marijuana | 0.19% | 3.12x |
Composition Percentage:
The overlap percentage between the Lorna Jane audience and the Content Affinity attribute.
Index: A comparison of the Lorna Jane audience to the internet population.
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DEMOGRAPHICS
The Lorna Jane audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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