Dstillery Audiences

LOVES TRAVEL STOPS

Audience Size: 619.6 Thousand Devices

Explore the Loves Travel Stops Audience

Below you'll find more information about the Loves Travel Stops audience, broken down in different categories based on their digital and physical behaviors. These are 619.6 thousand unique devices whose actions qualify for the Loves Travel Stops audience.

Dstillery Crafted Audiences

INTERESTS

The Loves Travel Stops audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Loves Travel Stops audience is Commercial Truck Researchers.

Interest Composition Index
Commercial Truck Researchers 2.54% 2.62x
Truck Drivers 1.82% 2.10x
Oklahoma Sooners Fans 2.33% 2.06x
Southern Central Voters 1.94% 2.01x
Truck Shoppers 1.91% 1.90x
Xtreme Sports Fans 1.87% 1.89x
Tractor Shoppers 1.74% 1.89x
Diesel Vehicle Shoppers 3.96% 1.89x
Dodge Vehicle Shoppers 1.85% 1.79x
Camaro Enthusiasts 1.69% 1.75x
Composition Percentage: The overlap percentage between the Loves Travel Stops audience and the Interest attribute.
Index: A comparison of the Loves Travel Stops audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Loves Travel Stops audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Loves Travel Stops audience is Belk.

Location Composition Index
Belk 0.91% 6.06x
Carhartt 10.05% 5.35x
Express Outlets 0.12% 3.98x
Lane Bryant 1.34% 3.75x
Dressbarn 1.22% 3.74x
Aeropostale 1.12% 3.71x
Old Navy 1.66% 3.47x
Columbia 0.26% 3.38x
Eddie Bauer 0.33% 3.28x
Journeys 0.71% 3.12x
Composition Percentage: The overlap percentage between the Loves Travel Stops audience and the Location attribute.
Index: A comparison of the Loves Travel Stops audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Loves Travel Stops audience is Trucks.

Content Affinity Composition Index
Trucks 0.93% 5.42x
East Texas Cluster 0.66% 5.16x
Northern Texas Cluster 1.16% 3.01x
Mississippi News 0.73% 2.86x
Memphis News 0.18% 2.56x
Missouri Travel & Outdoors Cluster 0.81% 2.50x
Consumer Rewards 0.10% 2.47x
Arkansas News 0.68% 2.41x
Farming & Agriculture 0.19% 2.36x
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) 0.09% 2.15x
Composition Percentage: The overlap percentage between the Loves Travel Stops audience and the Content Affinity attribute.
Index: A comparison of the Loves Travel Stops audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Loves Travel Stops audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female