Explore the Loves Travel Stops Audience
Below you'll find more information about the Loves Travel Stops audience, broken down in different categories based on their digital and physical behaviors. These are 510.3 thousand unique devices whose actions qualify for the Loves Travel Stops audience.
INTERESTS
The Loves Travel Stops audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Loves Travel Stops audience is South State Fair Visitors.
| Interest | Composition | Index |
| South State Fair Visitors | 7.69% | 2.32x |
| North Midwest State Fair Visitors | 6.07% | 2.14x |
| Kansas City Trip Planners | 5.66% | 2.10x |
| Oklahoma Sooners Fans | 5.05% | 2.07x |
| Texas State Fairs | 4.56% | 1.67x |
| RC Helicopters and Drones Hobbyists | 3.43% | 1.65x |
| Texas Longhorn Fans | 3.43% | 1.63x |
| Commercial Truck Researchers | 3.05% | 1.63x |
| Tractor Shoppers | 3.51% | 1.60x |
| Outdoors Enthusiasts | 3.64% | 1.58x |
Composition Percentage:
The overlap percentage between the Loves Travel Stops audience and the Interest attribute.
Index: A comparison of the Loves Travel Stops audience to the internet population.
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APPAREL RETAILERS
The Loves Travel Stops audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Loves Travel Stops audience is Maurices.
| Location | Composition | Index |
| Maurices | 7.10% | 2.41x |
| Carhartt | 32.64% | 2.18x |
| Buckle | 3.91% | 1.99x |
| Belk | 0.99% | 1.74x |
| Express Outlets | 0.56% | 1.73x |
| Lane Bryant | 2.74% | 1.63x |
| Columbia | 0.33% | 1.56x |
| Eddie Bauer | 1.20% | 1.54x |
| The Childrens Place | 3.80% | 1.46x |
| Journeys | 4.01% | 1.44x |
Composition Percentage:
The overlap percentage between the Loves Travel Stops audience and the Location attribute.
Index: A comparison of the Loves Travel Stops audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Loves Travel Stops audience is Marijuana.
| Content Affinity | Composition | Index |
| Marijuana | 0.09% | 3.98x |
| Farming & Agriculture | 0.05% | 3.88x |
| Action Sports | 0.05% | 3.66x |
| Grocery & Food Service | 0.09% | 3.54x |
| Real Estate Cluster | 0.10% | 3.39x |
| College Sports | 0.11% | 3.18x |
| Arts & Crafts | 0.07% | 2.93x |
| East Texas Cluster | 0.79% | 2.78x |
| Australia & New Zealand Media | 0.18% | 2.45x |
| Career Cluster A | 0.13% | 2.38x |
Composition Percentage:
The overlap percentage between the Loves Travel Stops audience and the Content Affinity attribute.
Index: A comparison of the Loves Travel Stops audience to the internet population.
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DEMOGRAPHICS
The Loves Travel Stops audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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