Dstillery Audiences

LOVES TRAVEL STOPS

Audience Size: 938.1 Thousand Devices

Explore the Loves Travel Stops Audience

Below you'll find more information about the Loves Travel Stops audience, broken down in different categories based on their digital and physical behaviors. These are 938.1 thousand unique devices whose actions qualify for the Loves Travel Stops audience.

Dstillery Crafted Audiences

INTERESTS

The Loves Travel Stops audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Loves Travel Stops audience is South State Fair Visitors.

Interest Composition Index
South State Fair Visitors 6.29% 2.41x
North Midwest State Fair Visitors 5.33% 2.32x
Texas State Fairs 5.19% 2.23x
Diesel Vehicle Shoppers 4.21% 2.01x
Southern Central Voters 4.17% 1.98x
Commercial Truck Researchers 3.56% 1.91x
Oklahoma Sooners Fans 4.26% 1.89x
Tractor Shoppers 3.68% 1.88x
Mowing Equipment Shoppers 3.18% 1.79x
Big 12 Fans 3.66% 1.75x
Composition Percentage: The overlap percentage between the Loves Travel Stops audience and the Interest attribute.
Index: A comparison of the Loves Travel Stops audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Loves Travel Stops audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Loves Travel Stops audience is Carhartt.

Location Composition Index
Carhartt 17.96% 4.92x
Belk 1.31% 4.48x
Buckle 5.38% 4.33x
Express Outlets 0.94% 4.05x
Lane Bryant 3.52% 3.47x
Eddie Bauer 1.94% 3.43x
Levi Strauss 0.66% 3.26x
Journeys 5.61% 3.12x
Columbia 0.82% 3.11x
Johnston and Murphy 5.31% 3.11x
Composition Percentage: The overlap percentage between the Loves Travel Stops audience and the Location attribute.
Index: A comparison of the Loves Travel Stops audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Loves Travel Stops audience is Mysticism.

Content Affinity Composition Index
Mysticism 0.06% 5.02x
East Texas Cluster 0.99% 4.78x
Trucks 0.76% 4.73x
Scuba Diving 0.05% 3.73x
Survival Guides 0.04% 3.54x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 3.46x
Canadian Real Estate Researcher Cluster 0.02% 3.22x
Northern Texas Cluster 1.82% 2.95x
Missouri Travel & Outdoors Cluster 1.27% 2.74x
Colorado Cluster 1.16% 2.67x
Composition Percentage: The overlap percentage between the Loves Travel Stops audience and the Content Affinity attribute.
Index: A comparison of the Loves Travel Stops audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Loves Travel Stops audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female