Dstillery Audiences

LOVES TRAVEL STOPS

Audience Size: 966.9 Thousand Devices

Explore the Loves Travel Stops Audience

Below you'll find more information about the Loves Travel Stops audience, broken down in different categories based on their digital and physical behaviors. These are 966.9 thousand unique devices whose actions qualify for the Loves Travel Stops audience.

Dstillery Crafted Audiences

INTERESTS

The Loves Travel Stops audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Loves Travel Stops audience is South State Fair Visitors.

Interest Composition Index
South State Fair Visitors 6.53% 2.50x
North Midwest State Fair Visitors 5.37% 2.26x
Texas State Fairs 5.27% 2.13x
Commercial Truck Researchers 3.94% 2.01x
Arkansas Razorbacks Fans 4.24% 1.89x
Southern Central Voters 4.02% 1.86x
Oklahoma State Cowboys Fans 4.16% 1.86x
Tractor Shoppers 3.76% 1.84x
Truck Drivers 3.50% 1.82x
Oklahoma Sooners Fans 4.28% 1.82x
Composition Percentage: The overlap percentage between the Loves Travel Stops audience and the Interest attribute.
Index: A comparison of the Loves Travel Stops audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Loves Travel Stops audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Loves Travel Stops audience is Carhartt.

Location Composition Index
Carhartt 9.87% 4.70x
Belk 1.16% 4.25x
Buckle 4.88% 4.24x
Express Outlets 0.83% 3.80x
Eddie Bauer 1.77% 3.27x
Lane Bryant 3.12% 3.23x
Columbia 0.85% 3.07x
Levi Strauss 0.82% 3.02x
Journeys 4.30% 2.99x
Johnston and Murphy 5.72% 2.98x
Composition Percentage: The overlap percentage between the Loves Travel Stops audience and the Location attribute.
Index: A comparison of the Loves Travel Stops audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Loves Travel Stops audience is Trucks.

Content Affinity Composition Index
Trucks 1.10% 6.38x
Mysticism 0.06% 5.02x
Canadian Auto 0.18% 3.92x
East Texas Cluster 0.92% 3.75x
Scuba Diving 0.05% 3.73x
Farming & Agriculture 0.26% 3.40x
Canadian Real Estate Researcher Cluster 0.02% 3.22x
Arkansas News 1.78% 3.12x
Northern Texas Cluster 2.10% 2.92x
Canadian Lifestyle 0.04% 2.84x
Composition Percentage: The overlap percentage between the Loves Travel Stops audience and the Content Affinity attribute.
Index: A comparison of the Loves Travel Stops audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Loves Travel Stops audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female