Explore the Lowe's Audience
Below you'll find more information about the Lowe's audience, broken down in different categories based on their digital and physical behaviors. These are 735.2 thousand unique devices whose actions qualify for the Lowe's audience.
INTERESTS
The Lowe's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lowe's audience is Welding Tools and Supplies Shoppers.
| Interest | Composition | Index |
| Welding Tools and Supplies Shoppers | 2.95% | 2.13x |
| Mowing Equipment Shoppers | 2.57% | 2.05x |
| Retirement Planning Amid Covid-19 | 1.07% | 1.87x |
| Getting Off the Grid Travelers | 2.29% | 1.86x |
| Automotive Racing Enthusiasts | 1.66% | 1.84x |
| Florida Gulf Coast Travel Researchers | 3.43% | 1.83x |
| Spa and Pool Owners | 2.18% | 1.81x |
| Kitchen Appliance Shoppers | 1.73% | 1.81x |
| Big 12 Fans | 2.18% | 1.80x |
| Texas AM Aggies Fans | 2.29% | 1.80x |
Composition Percentage:
The overlap percentage between the Lowe's audience and the Interest attribute.
Index: A comparison of the Lowe's audience to the internet population.
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APPAREL RETAILERS
The Lowe's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lowe's audience is Belk.
| Location | Composition | Index |
| Belk | 1.65% | 5.77x |
| Johnston and Murphy | 0.01% | 4.52x |
| Lane Bryant | 3.02% | 3.80x |
| Carhartt | 36.48% | 3.78x |
| Talbots | 1.96% | 3.69x |
| REI | 0.64% | 3.56x |
| Jos A. Bank Clothiers | 2.03% | 3.47x |
| Maurices | 4.94% | 3.45x |
| Old Navy | 4.95% | 3.44x |
| Dressbarn | 2.47% | 3.43x |
Composition Percentage:
The overlap percentage between the Lowe's audience and the Location attribute.
Index: A comparison of the Lowe's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lowe's audience is Parenting & Children's Activities.
| Content Affinity | Composition | Index |
| Parenting & Children's Activities | 0.17% | 4.23x |
| Construction Apparel | 0.04% | 3.93x |
| Youth Educational Resources | 0.04% | 3.66x |
| Canada Online Shopping Cluster | 0.02% | 3.38x |
| Lawns & Pest Control | 0.14% | 3.24x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.04% | 3.23x |
| Mail Order Food | 0.07% | 3.15x |
| Pakistan Cluster | 0.10% | 3.12x |
| Nutrition & Diabetic Living | 0.03% | 3.05x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.03% | 2.90x |
Composition Percentage:
The overlap percentage between the Lowe's audience and the Content Affinity attribute.
Index: A comparison of the Lowe's audience to the internet population.
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DEMOGRAPHICS
The Lowe's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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