Explore the Lowe's Audience
Below you'll find more information about the Lowe's audience, broken down in different categories based on their digital and physical behaviors. These are 944.6 thousand unique devices whose actions qualify for the Lowe's audience.
INTERESTS
The Lowe's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lowe's audience is Homeowners.
| Interest | Composition | Index |
| Homeowners | 0.95% | 1.91x |
| North Carolina Travel Researchers | 4.66% | 1.84x |
| DIYers | 1.54% | 1.72x |
| New Homeowners | 1.80% | 1.65x |
| Asheville Trip Planners | 2.18% | 1.63x |
| Patio Furniture Shoppers | 1.56% | 1.62x |
| Wood Carving Enthusiasts | 1.88% | 1.61x |
| Home Interior Design Enthusiasts | 1.27% | 1.57x |
| Home Exterior Design Enthusiasts | 0.94% | 1.52x |
| Flooring Shoppers | 1.79% | 1.51x |
Composition Percentage:
The overlap percentage between the Lowe's audience and the Interest attribute.
Index: A comparison of the Lowe's audience to the internet population.
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APPAREL RETAILERS
The Lowe's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lowe's audience is Belk.
| Location | Composition | Index |
| Belk | 3.53% | 3.43x |
| Johnston and Murphy | 0.02% | 2.78x |
| Carhartt | 43.98% | 2.23x |
| Talbots | 3.19% | 2.05x |
| Lane Bryant | 5.54% | 2.02x |
| Maurices | 8.87% | 1.95x |
| Express Outlets | 0.91% | 1.93x |
| REI | 1.06% | 1.92x |
| Jos A. Bank Clothiers | 4.17% | 1.92x |
| Dressbarn | 4.18% | 1.90x |
Composition Percentage:
The overlap percentage between the Lowe's audience and the Location attribute.
Index: A comparison of the Lowe's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lowe's audience is Lawns & Pest Control.
| Content Affinity | Composition | Index |
| Lawns & Pest Control | 0.06% | 7.57x |
| Chef & Restaurant Resources | 0.04% | 5.39x |
| Women Shoppers | 0.03% | 3.99x |
| Corporate Employment Pages | 0.03% | 3.36x |
| Home Remodeling | 0.06% | 3.36x |
| Dental Health | 0.02% | 3.35x |
| Trucks | 0.02% | 3.33x |
| Internet Radio | 0.03% | 3.28x |
| Party Suppliers | 0.02% | 3.26x |
| Cakes & Sweets | 0.08% | 3.18x |
Composition Percentage:
The overlap percentage between the Lowe's audience and the Content Affinity attribute.
Index: A comparison of the Lowe's audience to the internet population.
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DEMOGRAPHICS
The Lowe's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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