Dstillery Audiences

LOWE'S

Audience Size: 838.9 Thousand Devices

Explore the Lowe's Audience

Below you'll find more information about the Lowe's audience, broken down in different categories based on their digital and physical behaviors. These are 838.9 thousand unique devices whose actions qualify for the Lowe's audience.

Dstillery Crafted Audiences

INTERESTS

The Lowe's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lowe's audience is North Carolina Travel Researchers.

Interest Composition Index
North Carolina Travel Researchers 4.63% 1.63x
Smoky Mountains Trip Planners 3.99% 1.52x
North Carolina Football Fans 4.27% 1.51x
DIYers 2.52% 1.51x
New Homeowners 2.69% 1.50x
Home DIY Enthusiasts 1.91% 1.48x
DIY Upcycle Home Project Planners 2.68% 1.47x
UNC Tar Heels Fans 3.31% 1.47x
Lawn & Garden Enthusiasts 2.23% 1.47x
Kitchen & Bathroom Remodelers 2.12% 1.45x
Composition Percentage: The overlap percentage between the Lowe's audience and the Interest attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lowe's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lowe's audience is Belk.

Location Composition Index
Belk 0.99% 4.18x
REI 0.42% 3.03x
Carhartt 22.52% 2.98x
Talbots 1.05% 2.55x
Lane Bryant 1.55% 2.54x
Maurices 2.77% 2.38x
Express Outlets 0.28% 2.33x
Dressbarn 1.26% 2.30x
Old Navy 2.70% 2.26x
Mens Wearhouse 2.00% 2.20x
Composition Percentage: The overlap percentage between the Lowe's audience and the Location attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lowe's audience is Yard Structures.

Content Affinity Composition Index
Yard Structures 0.03% 5.54x
Southern California Tourism 0.03% 4.56x
Hobby Drones & Remote-Controlled Cars 0.02% 3.80x
Painting & Renovation 0.15% 3.55x
National Parks 0.05% 3.04x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.03% 2.63x
Natural & Healthy Living Researchers 0.03% 2.56x
Custom Printing 0.06% 2.32x
Motorsports 0.10% 2.24x
Film Production 0.02% 2.20x
Composition Percentage: The overlap percentage between the Lowe's audience and the Content Affinity attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lowe's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male