Dstillery Audiences

LOWE'S

Audience Size: 2.3 Million Devices

Explore the Lowe's Audience

Below you'll find more information about the Lowe's audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Lowe's audience.

Dstillery Crafted Audiences

INTERESTS

The Lowe's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lowe's audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 1.71% 1.75x
Xtreme Sports Fans 1.70% 1.74x
Truck Shoppers 1.85% 1.72x
Hunters 1.87% 1.70x
North Carolina Travel Researchers 4.56% 1.69x
Lawn and Home Pest Control Researchers 1.64% 1.69x
Outdoors Enthusiasts 1.81% 1.68x
RV Shoppers 1.65% 1.67x
Camaro Enthusiasts 1.80% 1.65x
Dodge Vehicle Shoppers 1.84% 1.65x
Composition Percentage: The overlap percentage between the Lowe's audience and the Interest attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lowe's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lowe's audience is Gymboree.

Location Composition Index
Gymboree 0.69% 2.29x
LL Bean 0.11% 2.24x
Brooks Brothers 0.97% 2.09x
REI 0.92% 1.98x
Michael Kors 0.23% 1.93x
J. Crew 0.76% 1.77x
The North Face 0.44% 1.69x
Club Monaco 0.18% 1.68x
Lululemon 0.12% 1.64x
Banana Republic 0.78% 1.52x
Composition Percentage: The overlap percentage between the Lowe's audience and the Location attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lowe's audience is Missouri Travel & Outdoors Cluster.

Content Affinity Composition Index
Missouri Travel & Outdoors Cluster 0.81% 2.46x
West Virginia News 0.60% 2.43x
East Texas Cluster 0.29% 2.30x
North Carolina 1.08% 2.15x
Tennessee Cluster 1.12% 1.96x
North Carolina News 1.30% 1.91x
South Carolina Beach Travel 0.32% 1.91x
North Carolina Education 0.79% 1.87x
Pool Cleaning 0.17% 1.85x
Auctions & Repossessions 0.11% 1.84x
Composition Percentage: The overlap percentage between the Lowe's audience and the Content Affinity attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lowe's audience resonates most for the following age and income brackets.
Age
35-44
Income
$25,000-$49,999