Dstillery Audiences

LOWE'S

Audience Size: 2.4 Million Devices

Explore the Lowe's Audience

Below you'll find more information about the Lowe's audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Lowe's audience.

Dstillery Crafted Audiences

INTERESTS

The Lowe's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lowe's audience is Mowing Equipment Shoppers.

Interest Composition Index
Mowing Equipment Shoppers 1.69% 1.87x
Smoky Mountains Trip Planners 2.34% 1.85x
Tractor Shoppers 1.96% 1.81x
Power Tools Shoppers 2.04% 1.74x
Myrtle Beach Trip Planners 1.80% 1.71x
Truck Shoppers 2.05% 1.68x
RV Owners and Upgraders 1.97% 1.67x
Cabin Rental Researchers 2.21% 1.67x
Lawn and Home Pest Control Researchers 1.64% 1.67x
RV Shoppers 1.88% 1.67x
Composition Percentage: The overlap percentage between the Lowe's audience and the Interest attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lowe's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lowe's audience is Belk.

Location Composition Index
Belk 1.88% 8.39x
Dressbarn 2.88% 5.20x
Express Outlets 0.28% 5.15x
Carhartt 13.59% 5.05x
Lane Bryant 3.02% 4.88x
Old Navy 3.89% 4.79x
Aeropostale 2.07% 4.75x
Gymboree 1.91% 4.67x
Chicos 2.55% 4.58x
Hollister 1.16% 4.55x
Composition Percentage: The overlap percentage between the Lowe's audience and the Location attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lowe's audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.02% 3.25x
Rural Living 0.02% 2.94x
Missouri Travel & Outdoors Cluster 0.81% 2.49x
South Carolina Beach Travel 0.34% 2.46x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.02% 2.30x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.01% 2.29x
West Virginia News 0.58% 2.28x
Telescopes 0.12% 2.16x
North Carolina 1.18% 2.15x
Auctions & Repossessions 0.13% 2.15x
Composition Percentage: The overlap percentage between the Lowe's audience and the Content Affinity attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lowe's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female