Dstillery Audiences

LOWE'S

Audience Size: 1.6 Million Devices

Explore the Lowe's Audience

Below you'll find more information about the Lowe's audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Lowe's audience.

Dstillery Crafted Audiences

INTERESTS

The Lowe's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lowe's audience is North Carolina Travel Researchers.

Interest Composition Index
North Carolina Travel Researchers 3.85% 1.88x
Family Values Advocates 3.15% 1.72x
North Carolina Football Fans 3.47% 1.69x
Restaurant News Readers 3.17% 1.65x
Myrtle Beach Trip Planners 2.90% 1.64x
Smoky Mountains Trip Planners 3.17% 1.62x
Ohio County and Local Fair Visitors 3.70% 1.62x
Cleveland Indians Fans 3.05% 1.61x
Cleveland Cavaliers Fans 2.46% 1.60x
UNC Tar Heels Fans 2.77% 1.60x
Composition Percentage: The overlap percentage between the Lowe's audience and the Interest attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lowe's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lowe's audience is Belk.

Location Composition Index
Belk 2.03% 8.06x
Carhartt 1.78% 4.68x
Lane Bryant 4.38% 4.60x
Dressbarn 4.28% 4.54x
Buckle 5.08% 4.48x
Express Outlets 0.91% 4.38x
Talbots 3.44% 4.34x
Gymboree 4.04% 4.00x
Old Navy 7.33% 3.99x
Jos A. Bank Clothiers 3.83% 3.97x
Composition Percentage: The overlap percentage between the Lowe's audience and the Location attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lowe's audience is Credit Unions & Consumer Protection.

Content Affinity Composition Index
Credit Unions & Consumer Protection 0.04% 3.92x
North Carolina Education 1.90% 3.48x
Quinceanera Planning 0.01% 3.45x
Home Office Products 0.04% 3.41x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.04% 3.19x
Homeschooling 0.06% 3.06x
Survival Guides 0.04% 2.94x
Ohio Universities 0.78% 2.82x
Missouri Travel & Outdoors Cluster 1.25% 2.68x
Instagram Management 0.04% 2.55x
Composition Percentage: The overlap percentage between the Lowe's audience and the Content Affinity attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lowe's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female