Dstillery Audiences

LOWE'S

Audience Size: 250.6 Thousand Devices

Explore the Lowe's Audience

Below you'll find more information about the Lowe's audience, broken down in different categories based on their digital and physical behaviors. These are 250.6 thousand unique devices whose actions qualify for the Lowe's audience.

Dstillery Crafted Audiences

INTERESTS

The Lowe's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lowe's audience is North Carolina Travel Researchers.

Interest Composition Index
North Carolina Travel Researchers 21.20% 9.86x
North Carolina Football Fans 19.03% 9.39x
UNC Tar Heels Fans 11.37% 5.76x
Asheville Trip Planners 11.11% 5.50x
Duke Blue Devils Fans 10.34% 5.29x
Myrtle Beach Trip Planners 8.17% 4.37x
Carolina Panthers Fans 8.05% 3.93x
South Carolina Gamecocks Fans 6.64% 3.88x
Clemson Tigers Fans 7.79% 3.74x
ACC Fans 6.64% 3.44x
Composition Percentage: The overlap percentage between the Lowe's audience and the Interest attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lowe's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lowe's audience is Belk.

Location Composition Index
Belk 3.36% 11.87x
Talbots 4.34% 5.83x
REI 1.54% 5.21x
Gymboree 5.70% 5.18x
Lane Bryant 4.99% 5.18x
Abercrombie & Fitch 1.16% 5.16x
Dressbarn 4.40% 5.16x
Jos A. Bank Clothiers 4.88% 5.07x
Buckle 5.97% 4.97x
Charlotte Russe 2.51% 4.75x
Composition Percentage: The overlap percentage between the Lowe's audience and the Location attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lowe's audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 16.99% 28.12x
North Carolina News 17.37% 12.11x
North Carolina 9.71% 9.53x
South Carolina Beach Travel 1.02% 9.49x
South Carolina News 8.43% 5.45x
Southeast College Athletics 0.38% 5.31x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.64% 4.57x
Internet Radio 0.38% 4.11x
Higher Education 0.27% 3.93x
Clean Energy 0.26% 3.75x
Composition Percentage: The overlap percentage between the Lowe's audience and the Content Affinity attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lowe's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male