Dstillery Audiences

LOWE'S

Audience Size: 1.5 Million Devices

Explore the Lowe's Audience

Below you'll find more information about the Lowe's audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Lowe's audience.

Dstillery Crafted Audiences

INTERESTS

The Lowe's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lowe's audience is DIYers.

Interest Composition Index
DIYers 2.04% 1.76x
North Carolina Travel Researchers 4.24% 1.74x
New Homeowners 2.20% 1.71x
Airstream Enthusiasts 2.93% 1.66x
DIY Upcycle Home Project Planners 2.28% 1.64x
Home DIY Enthusiasts 1.29% 1.57x
North Carolina Football Fans 3.77% 1.55x
Holiday Season Home Improvement Deal Shoppers 2.47% 1.55x
RV Owners and Upgraders 2.75% 1.55x
Smoky Mountains Trip Planners 3.05% 1.54x
Composition Percentage: The overlap percentage between the Lowe's audience and the Interest attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lowe's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lowe's audience is Belk.

Location Composition Index
Belk 2.41% 3.16x
Carhartt 38.84% 2.19x
REI 0.86% 1.94x
Lane Bryant 4.38% 1.94x
Talbots 2.64% 1.94x
Maurices 6.99% 1.86x
Old Navy 7.56% 1.85x
Dressbarn 3.49% 1.85x
Express Outlets 0.76% 1.83x
Jos A. Bank Clothiers 3.31% 1.80x
Composition Percentage: The overlap percentage between the Lowe's audience and the Location attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lowe's audience is Engineering.

Content Affinity Composition Index
Engineering 0.03% 5.96x
Crossfit & Obstacle Race Enthusiasts 0.03% 5.78x
Shipping & Logistics 0.03% 5.74x
Action Sports 0.06% 5.55x
Chef & Restaurant Resources 0.04% 5.39x
Winter Sports & Gear 0.03% 4.57x
Mail Order Food 0.05% 4.37x
Perfume, Makeup & Cosmetics 0.03% 3.89x
Turkey & Iran Cluster 0.02% 3.85x
Philanthropy - Charities & Fundraising 0.03% 3.39x
Composition Percentage: The overlap percentage between the Lowe's audience and the Content Affinity attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lowe's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female