Explore the Lowe's Audience
Below you'll find more information about the Lowe's audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Lowe's audience.
INTERESTS
The Lowe's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lowe's audience is North Carolina Travel Researchers.
| Interest | Composition | Index |
| North Carolina Travel Researchers | 3.85% | 1.88x |
| Family Values Advocates | 3.15% | 1.72x |
| North Carolina Football Fans | 3.47% | 1.69x |
| Restaurant News Readers | 3.17% | 1.65x |
| Myrtle Beach Trip Planners | 2.90% | 1.64x |
| Smoky Mountains Trip Planners | 3.17% | 1.62x |
| Ohio County and Local Fair Visitors | 3.70% | 1.62x |
| Cleveland Indians Fans | 3.05% | 1.61x |
| Cleveland Cavaliers Fans | 2.46% | 1.60x |
| UNC Tar Heels Fans | 2.77% | 1.60x |
Composition Percentage:
The overlap percentage between the Lowe's audience and the Interest attribute.
Index: A comparison of the Lowe's audience to the internet population.
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APPAREL RETAILERS
The Lowe's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lowe's audience is Belk.
| Location | Composition | Index |
| Belk | 2.03% | 8.06x |
| Carhartt | 1.78% | 4.68x |
| Lane Bryant | 4.38% | 4.60x |
| Dressbarn | 4.28% | 4.54x |
| Buckle | 5.08% | 4.48x |
| Express Outlets | 0.91% | 4.38x |
| Talbots | 3.44% | 4.34x |
| Gymboree | 4.04% | 4.00x |
| Old Navy | 7.33% | 3.99x |
| Jos A. Bank Clothiers | 3.83% | 3.97x |
Composition Percentage:
The overlap percentage between the Lowe's audience and the Location attribute.
Index: A comparison of the Lowe's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lowe's audience is Credit Unions & Consumer Protection.
| Content Affinity | Composition | Index |
| Credit Unions & Consumer Protection | 0.04% | 3.92x |
| North Carolina Education | 1.90% | 3.48x |
| Quinceanera Planning | 0.01% | 3.45x |
| Home Office Products | 0.04% | 3.41x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.04% | 3.19x |
| Homeschooling | 0.06% | 3.06x |
| Survival Guides | 0.04% | 2.94x |
| Ohio Universities | 0.78% | 2.82x |
| Missouri Travel & Outdoors Cluster | 1.25% | 2.68x |
| Instagram Management | 0.04% | 2.55x |
Composition Percentage:
The overlap percentage between the Lowe's audience and the Content Affinity attribute.
Index: A comparison of the Lowe's audience to the internet population.
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DEMOGRAPHICS
The Lowe's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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