Explore the Lowe's Audience
Below you'll find more information about the Lowe's audience, broken down in different categories based on their digital and physical behaviors. These are 428.2 thousand unique devices whose actions qualify for the Lowe's audience.
INTERESTS
The Lowe's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lowe's audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.11% | 1.71x |
| True Crime Podcast Listeners | 0.52% | 1.70x |
| Food Industry Professionals | 0.80% | 1.65x |
| Adoption Researchers | 1.46% | 1.56x |
| Utility Workwear Shoppers | 0.60% | 1.50x |
| Discount Womens Shoes Shoppers | 0.63% | 1.49x |
| Commercial Contractors & Designers | 0.57% | 1.47x |
| Car Enthusiasts | 1.35% | 1.46x |
| Tech-Savvy Moms | 1.20% | 1.45x |
| Building Service Contractors | 1.40% | 1.44x |
Composition Percentage:
The overlap percentage between the Lowe's audience and the Interest attribute.
Index: A comparison of the Lowe's audience to the internet population.
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APPAREL RETAILERS
The Lowe's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lowe's audience is Belk.
| Location | Composition | Index |
| Belk | 0.85% | 8.55x |
| Lane Bryant | 1.07% | 4.92x |
| Dressbarn | 1.27% | 4.66x |
| Journeys | 2.29% | 4.19x |
| Jos A. Bank Clothiers | 0.64% | 4.11x |
| Eddie Bauer | 0.34% | 3.97x |
| Express Outlets | 0.27% | 3.96x |
| Old Navy | 2.17% | 3.94x |
| Talbots | 0.75% | 3.87x |
| Buckle | 1.46% | 3.86x |
Composition Percentage:
The overlap percentage between the Lowe's audience and the Location attribute.
Index: A comparison of the Lowe's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lowe's audience is Chef & Restaurant Resources.
| Content Affinity | Composition | Index |
| Chef & Restaurant Resources | 0.04% | 5.39x |
| Women Shoppers | 0.03% | 3.99x |
| Watches Retail | 0.08% | 3.90x |
| New England Universities | 0.05% | 3.40x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.05% | 3.36x |
| Trucks | 0.02% | 3.33x |
| Party Suppliers | 0.02% | 3.26x |
| Cruise Vacations | 0.20% | 3.22x |
| Public Policy Media | 0.06% | 3.16x |
| Exotic Pets | 0.08% | 2.87x |
Composition Percentage:
The overlap percentage between the Lowe's audience and the Content Affinity attribute.
Index: A comparison of the Lowe's audience to the internet population.
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DEMOGRAPHICS
The Lowe's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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