Explore the Lowe's Audience
Below you'll find more information about the Lowe's audience, broken down in different categories based on their digital and physical behaviors. These are 250.6 thousand unique devices whose actions qualify for the Lowe's audience.
INTERESTS
The Lowe's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lowe's audience is North Carolina Travel Researchers.
| Interest | Composition | Index |
| North Carolina Travel Researchers | 21.20% | 9.86x |
| North Carolina Football Fans | 19.03% | 9.39x |
| UNC Tar Heels Fans | 11.37% | 5.76x |
| Asheville Trip Planners | 11.11% | 5.50x |
| Duke Blue Devils Fans | 10.34% | 5.29x |
| Myrtle Beach Trip Planners | 8.17% | 4.37x |
| Carolina Panthers Fans | 8.05% | 3.93x |
| South Carolina Gamecocks Fans | 6.64% | 3.88x |
| Clemson Tigers Fans | 7.79% | 3.74x |
| ACC Fans | 6.64% | 3.44x |
Composition Percentage:
The overlap percentage between the Lowe's audience and the Interest attribute.
Index: A comparison of the Lowe's audience to the internet population.
Curious about what else the Lowe's audience is interested in?
Sign Up
APPAREL RETAILERS
The Lowe's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lowe's audience is Belk.
| Location | Composition | Index |
| Belk | 3.36% | 11.87x |
| Talbots | 4.34% | 5.83x |
| REI | 1.54% | 5.21x |
| Gymboree | 5.70% | 5.18x |
| Lane Bryant | 4.99% | 5.18x |
| Abercrombie & Fitch | 1.16% | 5.16x |
| Dressbarn | 4.40% | 5.16x |
| Jos A. Bank Clothiers | 4.88% | 5.07x |
| Buckle | 5.97% | 4.97x |
| Charlotte Russe | 2.51% | 4.75x |
Composition Percentage:
The overlap percentage between the Lowe's audience and the Location attribute.
Index: A comparison of the Lowe's audience to the internet population.
Want to find more of the Lowe's audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lowe's audience is North Carolina Education.
| Content Affinity | Composition | Index |
| North Carolina Education | 16.99% | 28.12x |
| North Carolina News | 17.37% | 12.11x |
| North Carolina | 9.71% | 9.53x |
| South Carolina Beach Travel | 1.02% | 9.49x |
| South Carolina News | 8.43% | 5.45x |
| Southeast College Athletics | 0.38% | 5.31x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.64% | 4.57x |
| Internet Radio | 0.38% | 4.11x |
| Higher Education | 0.27% | 3.93x |
| Clean Energy | 0.26% | 3.75x |
Composition Percentage:
The overlap percentage between the Lowe's audience and the Content Affinity attribute.
Index: A comparison of the Lowe's audience to the internet population.
Want to see more of the Content Affinities the Lowe's audience visits?
Sign Up
DEMOGRAPHICS
The Lowe's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
Interested in seeing other characteristics of the Lowe's audience?
Sign Up