Explore the Lowe's Audience
Below you'll find more information about the Lowe's audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Lowe's audience.
INTERESTS
The Lowe's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lowe's audience is Mowing Equipment Shoppers.
| Interest | Composition | Index |
| Mowing Equipment Shoppers | 1.69% | 1.87x |
| Smoky Mountains Trip Planners | 2.34% | 1.85x |
| Tractor Shoppers | 1.96% | 1.81x |
| Power Tools Shoppers | 2.04% | 1.74x |
| Myrtle Beach Trip Planners | 1.80% | 1.71x |
| Truck Shoppers | 2.05% | 1.68x |
| RV Owners and Upgraders | 1.97% | 1.67x |
| Cabin Rental Researchers | 2.21% | 1.67x |
| Lawn and Home Pest Control Researchers | 1.64% | 1.67x |
| RV Shoppers | 1.88% | 1.67x |
Composition Percentage:
The overlap percentage between the Lowe's audience and the Interest attribute.
Index: A comparison of the Lowe's audience to the internet population.
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APPAREL RETAILERS
The Lowe's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lowe's audience is Belk.
| Location | Composition | Index |
| Belk | 1.88% | 8.39x |
| Dressbarn | 2.88% | 5.20x |
| Express Outlets | 0.28% | 5.15x |
| Carhartt | 13.59% | 5.05x |
| Lane Bryant | 3.02% | 4.88x |
| Old Navy | 3.89% | 4.79x |
| Aeropostale | 2.07% | 4.75x |
| Gymboree | 1.91% | 4.67x |
| Chicos | 2.55% | 4.58x |
| Hollister | 1.16% | 4.55x |
Composition Percentage:
The overlap percentage between the Lowe's audience and the Location attribute.
Index: A comparison of the Lowe's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lowe's audience is Texas Off-Roading.
| Content Affinity | Composition | Index |
| Texas Off-Roading | 0.02% | 3.25x |
| Rural Living | 0.02% | 2.94x |
| Missouri Travel & Outdoors Cluster | 0.81% | 2.49x |
| South Carolina Beach Travel | 0.34% | 2.46x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.02% | 2.30x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.01% | 2.29x |
| West Virginia News | 0.58% | 2.28x |
| Telescopes | 0.12% | 2.16x |
| North Carolina | 1.18% | 2.15x |
| Auctions & Repossessions | 0.13% | 2.15x |
Composition Percentage:
The overlap percentage between the Lowe's audience and the Content Affinity attribute.
Index: A comparison of the Lowe's audience to the internet population.
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DEMOGRAPHICS
The Lowe's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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