Dstillery Audiences

LOWE'S

Audience Size: 2.4 Million Devices

Explore the Lowe's Audience

Below you'll find more information about the Lowe's audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Lowe's audience.

Dstillery Crafted Audiences

INTERESTS

The Lowe's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lowe's audience is Mowing Equipment Shoppers.

Interest Composition Index
Mowing Equipment Shoppers 2.29% 2.02x
Tractor Shoppers 2.71% 1.94x
Power Tools Shoppers 2.52% 1.89x
DIYers 2.44% 1.81x
Truck Shoppers 2.44% 1.80x
RV Owners and Upgraders 2.09% 1.79x
Diesel Vehicle Shoppers 2.33% 1.77x
Contractors & Construction Professionals 2.27% 1.74x
Archery Enthusiasts 2.14% 1.73x
RV Shoppers 2.25% 1.72x
Composition Percentage: The overlap percentage between the Lowe's audience and the Interest attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lowe's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lowe's audience is Belk.

Location Composition Index
Belk 1.85% 8.32x
Carhartt 7.58% 5.61x
Express Outlets 0.69% 4.97x
Dressbarn 3.68% 4.85x
Lane Bryant 4.07% 4.72x
Buckle 2.99% 4.54x
Mens Wearhouse 6.93% 4.28x
Chicos 3.43% 4.26x
Jos A. Bank Clothiers 3.91% 4.25x
Gymboree 2.32% 4.24x
Composition Percentage: The overlap percentage between the Lowe's audience and the Location attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lowe's audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).

Content Affinity Composition Index
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.02% 4.38x
England Tourism 0.01% 4.05x
Canadian Construction & Renovation Research Cluster 0.01% 3.63x
Local & Travel England - North Midlands 0.01% 2.40x
North Carolina 1.88% 2.29x
Telescopes 0.14% 2.26x
Woodwork 0.79% 2.26x
Idaho Cluster 0.59% 2.04x
Bird Watching 0.15% 2.03x
Assorted Topics (Safari, Health, Wellness, Sports) 0.03% 2.01x
Composition Percentage: The overlap percentage between the Lowe's audience and the Content Affinity attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lowe's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female