Dstillery Audiences

LOWE'S

Audience Size: 886.2 Thousand Devices

Explore the Lowe's Audience

Below you'll find more information about the Lowe's audience, broken down in different categories based on their digital and physical behaviors. These are 886.2 thousand unique devices whose actions qualify for the Lowe's audience.

Dstillery Crafted Audiences

INTERESTS

The Lowe's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lowe's audience is North Carolina Travel Researchers.

Interest Composition Index
North Carolina Travel Researchers 4.34% 1.75x
New Homeowners 3.32% 1.71x
Power Tools Shoppers 4.16% 1.68x
DIYers 3.19% 1.66x
North Carolina Football Fans 4.01% 1.64x
Smoky Mountains Trip Planners 4.04% 1.63x
Bird Watching Enthusiasts 2.98% 1.62x
Country Home Decorators 2.96% 1.61x
Kitchen and Bath Professionals 3.42% 1.59x
Contractors & Construction Professionals 3.15% 1.58x
Composition Percentage: The overlap percentage between the Lowe's audience and the Interest attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lowe's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lowe's audience is Belk.

Location Composition Index
Belk 1.69% 9.02x
Maurices 2.45% 8.97x
Carhartt 37.78% 6.28x
Lane Bryant 3.11% 5.05x
Dressbarn 2.48% 4.82x
Talbots 2.06% 4.26x
Old Navy 4.96% 4.19x
Chicos 2.86% 4.05x
Buckle 2.92% 3.99x
Express Outlets 0.45% 3.95x
Composition Percentage: The overlap percentage between the Lowe's audience and the Location attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lowe's audience is Paper & Packaging.

Content Affinity Composition Index
Paper & Packaging 0.03% 5.13x
General Interest 0.02% 3.85x
Home Printing 0.01% 3.42x
Computer Printers 0.02% 3.37x
Tattoos & Costumes 0.03% 2.99x
Flower Shopping 0.06% 2.83x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.05% 2.61x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.04% 2.48x
Quebec Vacation Research Cluster 0.03% 2.14x
Bowling 0.13% 2.05x
Composition Percentage: The overlap percentage between the Lowe's audience and the Content Affinity attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lowe's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female