Dstillery Audiences

LOWE'S

Audience Size: 944.6 Thousand Devices

Explore the Lowe's Audience

Below you'll find more information about the Lowe's audience, broken down in different categories based on their digital and physical behaviors. These are 944.6 thousand unique devices whose actions qualify for the Lowe's audience.

Dstillery Crafted Audiences

INTERESTS

The Lowe's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lowe's audience is Homeowners.

Interest Composition Index
Homeowners 0.95% 1.91x
North Carolina Travel Researchers 4.66% 1.84x
DIYers 1.54% 1.72x
New Homeowners 1.80% 1.65x
Asheville Trip Planners 2.18% 1.63x
Patio Furniture Shoppers 1.56% 1.62x
Wood Carving Enthusiasts 1.88% 1.61x
Home Interior Design Enthusiasts 1.27% 1.57x
Home Exterior Design Enthusiasts 0.94% 1.52x
Flooring Shoppers 1.79% 1.51x
Composition Percentage: The overlap percentage between the Lowe's audience and the Interest attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lowe's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lowe's audience is Belk.

Location Composition Index
Belk 3.53% 3.43x
Johnston and Murphy 0.02% 2.78x
Carhartt 43.98% 2.23x
Talbots 3.19% 2.05x
Lane Bryant 5.54% 2.02x
Maurices 8.87% 1.95x
Express Outlets 0.91% 1.93x
REI 1.06% 1.92x
Jos A. Bank Clothiers 4.17% 1.92x
Dressbarn 4.18% 1.90x
Composition Percentage: The overlap percentage between the Lowe's audience and the Location attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lowe's audience is Lawns & Pest Control.

Content Affinity Composition Index
Lawns & Pest Control 0.06% 7.57x
Chef & Restaurant Resources 0.04% 5.39x
Women Shoppers 0.03% 3.99x
Corporate Employment Pages 0.03% 3.36x
Home Remodeling 0.06% 3.36x
Dental Health 0.02% 3.35x
Trucks 0.02% 3.33x
Internet Radio 0.03% 3.28x
Party Suppliers 0.02% 3.26x
Cakes & Sweets 0.08% 3.18x
Composition Percentage: The overlap percentage between the Lowe's audience and the Content Affinity attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lowe's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male