Explore the Lowe's Audience
Below you'll find more information about the Lowe's audience, broken down in different categories based on their digital and physical behaviors. These are 838.9 thousand unique devices whose actions qualify for the Lowe's audience.
INTERESTS
The Lowe's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lowe's audience is North Carolina Travel Researchers.
| Interest | Composition | Index |
| North Carolina Travel Researchers | 4.63% | 1.63x |
| Smoky Mountains Trip Planners | 3.99% | 1.52x |
| North Carolina Football Fans | 4.27% | 1.51x |
| DIYers | 2.52% | 1.51x |
| New Homeowners | 2.69% | 1.50x |
| Home DIY Enthusiasts | 1.91% | 1.48x |
| DIY Upcycle Home Project Planners | 2.68% | 1.47x |
| UNC Tar Heels Fans | 3.31% | 1.47x |
| Lawn & Garden Enthusiasts | 2.23% | 1.47x |
| Kitchen & Bathroom Remodelers | 2.12% | 1.45x |
Composition Percentage:
The overlap percentage between the Lowe's audience and the Interest attribute.
Index: A comparison of the Lowe's audience to the internet population.
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APPAREL RETAILERS
The Lowe's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lowe's audience is Belk.
| Location | Composition | Index |
| Belk | 0.99% | 4.18x |
| REI | 0.42% | 3.03x |
| Carhartt | 22.52% | 2.98x |
| Talbots | 1.05% | 2.55x |
| Lane Bryant | 1.55% | 2.54x |
| Maurices | 2.77% | 2.38x |
| Express Outlets | 0.28% | 2.33x |
| Dressbarn | 1.26% | 2.30x |
| Old Navy | 2.70% | 2.26x |
| Mens Wearhouse | 2.00% | 2.20x |
Composition Percentage:
The overlap percentage between the Lowe's audience and the Location attribute.
Index: A comparison of the Lowe's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lowe's audience is Yard Structures.
| Content Affinity | Composition | Index |
| Yard Structures | 0.03% | 5.54x |
| Southern California Tourism | 0.03% | 4.56x |
| Hobby Drones & Remote-Controlled Cars | 0.02% | 3.80x |
| Painting & Renovation | 0.15% | 3.55x |
| National Parks | 0.05% | 3.04x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.03% | 2.63x |
| Natural & Healthy Living Researchers | 0.03% | 2.56x |
| Custom Printing | 0.06% | 2.32x |
| Motorsports | 0.10% | 2.24x |
| Film Production | 0.02% | 2.20x |
Composition Percentage:
The overlap percentage between the Lowe's audience and the Content Affinity attribute.
Index: A comparison of the Lowe's audience to the internet population.
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DEMOGRAPHICS
The Lowe's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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