Explore the Lowe's Audience
Below you'll find more information about the Lowe's audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Lowe's audience.
INTERESTS
The Lowe's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lowe's audience is Smoky Mountains Trip Planners.
| Interest | Composition | Index |
| Smoky Mountains Trip Planners | 2.05% | 1.87x |
| Tractor Shoppers | 1.69% | 1.78x |
| Power Tools Shoppers | 1.68% | 1.74x |
| RV Owners and Upgraders | 1.75% | 1.67x |
| Contractors & Construction Professionals | 1.35% | 1.63x |
| RV Shoppers | 1.56% | 1.62x |
| Xtreme Sports Fans | 1.59% | 1.61x |
| Truck Shoppers | 1.68% | 1.60x |
| Nascar Fans | 1.33% | 1.60x |
| Cabin Rental Researchers | 2.22% | 1.58x |
Composition Percentage:
The overlap percentage between the Lowe's audience and the Interest attribute.
Index: A comparison of the Lowe's audience to the internet population.
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APPAREL RETAILERS
The Lowe's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lowe's audience is Belk.
| Location | Composition | Index |
| Belk | 0.99% | 6.85x |
| Dressbarn | 1.32% | 4.41x |
| Lane Bryant | 1.41% | 4.29x |
| Old Navy | 1.81% | 4.10x |
| Carhartt | 6.76% | 4.08x |
| Express Outlets | 0.12% | 4.08x |
| Brooks Brothers | 1.71% | 4.02x |
| Aeropostale | 1.11% | 3.99x |
| Gymboree | 1.32% | 3.95x |
| Hollister | 0.48% | 3.80x |
Composition Percentage:
The overlap percentage between the Lowe's audience and the Location attribute.
Index: A comparison of the Lowe's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lowe's audience is Missouri Travel & Outdoors Cluster.
| Content Affinity | Composition | Index |
| Missouri Travel & Outdoors Cluster | 0.78% | 2.38x |
| Consumer Rewards | 0.10% | 2.34x |
| East Texas Cluster | 0.29% | 2.26x |
| West Virginia News | 0.53% | 2.23x |
| Tennessee Cluster | 1.21% | 2.18x |
| Tennessee News | 1.42% | 2.01x |
| Woodwork | 0.58% | 1.98x |
| North Carolina | 0.99% | 1.94x |
| North Carolina Education | 0.83% | 1.91x |
| Home Improvement Contractor | 0.18% | 1.90x |
Composition Percentage:
The overlap percentage between the Lowe's audience and the Content Affinity attribute.
Index: A comparison of the Lowe's audience to the internet population.
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DEMOGRAPHICS
The Lowe's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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