Explore the Lowe's Audience
Below you'll find more information about the Lowe's audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Lowe's audience.
INTERESTS
The Lowe's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lowe's audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 1.71% | 1.75x |
| Xtreme Sports Fans | 1.70% | 1.74x |
| Truck Shoppers | 1.85% | 1.72x |
| Hunters | 1.87% | 1.70x |
| North Carolina Travel Researchers | 4.56% | 1.69x |
| Lawn and Home Pest Control Researchers | 1.64% | 1.69x |
| Outdoors Enthusiasts | 1.81% | 1.68x |
| RV Shoppers | 1.65% | 1.67x |
| Camaro Enthusiasts | 1.80% | 1.65x |
| Dodge Vehicle Shoppers | 1.84% | 1.65x |
Composition Percentage:
The overlap percentage between the Lowe's audience and the Interest attribute.
Index: A comparison of the Lowe's audience to the internet population.
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APPAREL RETAILERS
The Lowe's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lowe's audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.69% | 2.29x |
| LL Bean | 0.11% | 2.24x |
| Brooks Brothers | 0.97% | 2.09x |
| REI | 0.92% | 1.98x |
| Michael Kors | 0.23% | 1.93x |
| J. Crew | 0.76% | 1.77x |
| The North Face | 0.44% | 1.69x |
| Club Monaco | 0.18% | 1.68x |
| Lululemon | 0.12% | 1.64x |
| Banana Republic | 0.78% | 1.52x |
Composition Percentage:
The overlap percentage between the Lowe's audience and the Location attribute.
Index: A comparison of the Lowe's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lowe's audience is Missouri Travel & Outdoors Cluster.
| Content Affinity | Composition | Index |
| Missouri Travel & Outdoors Cluster | 0.81% | 2.46x |
| West Virginia News | 0.60% | 2.43x |
| East Texas Cluster | 0.29% | 2.30x |
| North Carolina | 1.08% | 2.15x |
| Tennessee Cluster | 1.12% | 1.96x |
| North Carolina News | 1.30% | 1.91x |
| South Carolina Beach Travel | 0.32% | 1.91x |
| North Carolina Education | 0.79% | 1.87x |
| Pool Cleaning | 0.17% | 1.85x |
| Auctions & Repossessions | 0.11% | 1.84x |
Composition Percentage:
The overlap percentage between the Lowe's audience and the Content Affinity attribute.
Index: A comparison of the Lowe's audience to the internet population.
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DEMOGRAPHICS
The Lowe's audience resonates most for the following age and income brackets.
Age
35-44
Income
$25,000-$49,999
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