Explore the Lowe's Audience
Below you'll find more information about the Lowe's audience, broken down in different categories based on their digital and physical behaviors. These are 663.7 thousand unique devices whose actions qualify for the Lowe's audience.
INTERESTS
The Lowe's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lowe's audience is North Carolina Travel Researchers.
| Interest | Composition | Index |
| North Carolina Travel Researchers | 19.91% | 9.19x |
| North Carolina Football Fans | 21.02% | 8.92x |
| UNC Tar Heels Fans | 12.17% | 5.90x |
| Asheville Trip Planners | 11.73% | 5.38x |
| Myrtle Beach Trip Planners | 9.96% | 5.38x |
| Duke Blue Devils Fans | 10.29% | 4.86x |
| South Carolina Gamecocks Fans | 8.41% | 4.84x |
| Carolina Panthers Fans | 10.07% | 4.59x |
| Clemson Tigers Fans | 8.96% | 4.08x |
| ACC Fans | 7.41% | 3.59x |
Composition Percentage:
The overlap percentage between the Lowe's audience and the Interest attribute.
Index: A comparison of the Lowe's audience to the internet population.
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APPAREL RETAILERS
The Lowe's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lowe's audience is Belk.
| Location | Composition | Index |
| Belk | 2.88% | 9.88x |
| Lane Bryant | 5.11% | 5.04x |
| Dressbarn | 4.68% | 5.01x |
| Talbots | 3.96% | 5.00x |
| Carhartt | 17.80% | 4.87x |
| Buckle | 5.89% | 4.74x |
| Charlotte Russe | 3.13% | 4.51x |
| Jos A. Bank Clothiers | 4.38% | 4.40x |
| Gymboree | 5.22% | 4.37x |
| Chicos | 4.96% | 4.28x |
Composition Percentage:
The overlap percentage between the Lowe's audience and the Location attribute.
Index: A comparison of the Lowe's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lowe's audience is North Carolina Education.
| Content Affinity | Composition | Index |
| North Carolina Education | 15.38% | 26.15x |
| Southeast College Athletics | 1.11% | 12.66x |
| North Carolina News | 16.26% | 12.07x |
| North Carolina | 8.85% | 9.49x |
| Internet Service Provider Sites | 0.55% | 8.88x |
| South Carolina News | 9.51% | 6.78x |
| Sports - Climbing, Non-traditional | 2.32% | 5.15x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.44% | 4.70x |
| South Carolina Beach Travel | 0.55% | 4.43x |
| Networking Marketing | 0.33% | 4.39x |
Composition Percentage:
The overlap percentage between the Lowe's audience and the Content Affinity attribute.
Index: A comparison of the Lowe's audience to the internet population.
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DEMOGRAPHICS
The Lowe's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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