Dstillery Audiences

LOWE'S

Audience Size: 166.5 Thousand Devices

Explore the Lowe's Audience

Below you'll find more information about the Lowe's audience, broken down in different categories based on their digital and physical behaviors. These are 166.5 thousand unique devices whose actions qualify for the Lowe's audience.

Dstillery Crafted Audiences

INTERESTS

The Lowe's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lowe's audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 24.34% 10.83x
North Carolina Travel Researchers 24.34% 10.78x
UNC Tar Heels Fans 15.47% 7.27x
Asheville Trip Planners 13.40% 6.21x
Duke Blue Devils Fans 12.64% 5.89x
Carolina Panthers Fans 11.13% 5.01x
Myrtle Beach Trip Planners 9.81% 4.78x
South Carolina Gamecocks Fans 8.11% 4.13x
ACC Fans 8.30% 3.84x
Nascar Fans 6.98% 3.24x
Composition Percentage: The overlap percentage between the Lowe's audience and the Interest attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lowe's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lowe's audience is Belk.

Location Composition Index
Belk 3.64% 13.95x
Abercrombie & Fitch 0.65% 6.88x
Talbots 3.90% 5.93x
Johnston and Murphy 3.71% 5.67x
REI 1.42% 5.57x
Gymboree 5.24% 5.51x
Dressbarn 3.84% 5.25x
Jos A. Bank Clothiers 4.42% 5.20x
Buckle 5.67% 5.18x
Lane Bryant 4.46% 5.17x
Composition Percentage: The overlap percentage between the Lowe's audience and the Location attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lowe's audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 20.75% 27.08x
South Carolina Beach Travel 1.70% 16.66x
North Carolina News 21.89% 10.81x
North Carolina 11.70% 8.36x
Canada Consumer Product Cluster 0.57% 4.73x
South Carolina News 10.38% 4.52x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.57% 4.35x
Oil & Energy 0.34% 3.86x
Grilling 0.38% 3.83x
Quinceanera Planning 0.01% 3.45x
Composition Percentage: The overlap percentage between the Lowe's audience and the Content Affinity attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lowe's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female