Explore the Lowe's Audience
Below you'll find more information about the Lowe's audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Lowe's audience.
INTERESTS
The Lowe's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lowe's audience is DIYers.
| Interest | Composition | Index |
| DIYers | 2.04% | 1.76x |
| North Carolina Travel Researchers | 4.24% | 1.74x |
| New Homeowners | 2.20% | 1.71x |
| Airstream Enthusiasts | 2.93% | 1.66x |
| DIY Upcycle Home Project Planners | 2.28% | 1.64x |
| Home DIY Enthusiasts | 1.29% | 1.57x |
| North Carolina Football Fans | 3.77% | 1.55x |
| Holiday Season Home Improvement Deal Shoppers | 2.47% | 1.55x |
| RV Owners and Upgraders | 2.75% | 1.55x |
| Smoky Mountains Trip Planners | 3.05% | 1.54x |
Composition Percentage:
The overlap percentage between the Lowe's audience and the Interest attribute.
Index: A comparison of the Lowe's audience to the internet population.
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APPAREL RETAILERS
The Lowe's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lowe's audience is Belk.
| Location | Composition | Index |
| Belk | 2.41% | 3.16x |
| Carhartt | 38.84% | 2.19x |
| REI | 0.86% | 1.94x |
| Lane Bryant | 4.38% | 1.94x |
| Talbots | 2.64% | 1.94x |
| Maurices | 6.99% | 1.86x |
| Old Navy | 7.56% | 1.85x |
| Dressbarn | 3.49% | 1.85x |
| Express Outlets | 0.76% | 1.83x |
| Jos A. Bank Clothiers | 3.31% | 1.80x |
Composition Percentage:
The overlap percentage between the Lowe's audience and the Location attribute.
Index: A comparison of the Lowe's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lowe's audience is Engineering.
| Content Affinity | Composition | Index |
| Engineering | 0.03% | 5.96x |
| Crossfit & Obstacle Race Enthusiasts | 0.03% | 5.78x |
| Shipping & Logistics | 0.03% | 5.74x |
| Action Sports | 0.06% | 5.55x |
| Chef & Restaurant Resources | 0.04% | 5.39x |
| Winter Sports & Gear | 0.03% | 4.57x |
| Mail Order Food | 0.05% | 4.37x |
| Perfume, Makeup & Cosmetics | 0.03% | 3.89x |
| Turkey & Iran Cluster | 0.02% | 3.85x |
| Philanthropy - Charities & Fundraising | 0.03% | 3.39x |
Composition Percentage:
The overlap percentage between the Lowe's audience and the Content Affinity attribute.
Index: A comparison of the Lowe's audience to the internet population.
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DEMOGRAPHICS
The Lowe's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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