Dstillery Audiences

LOWE'S

Audience Size: 735.2 Thousand Devices

Explore the Lowe's Audience

Below you'll find more information about the Lowe's audience, broken down in different categories based on their digital and physical behaviors. These are 735.2 thousand unique devices whose actions qualify for the Lowe's audience.

Dstillery Crafted Audiences

INTERESTS

The Lowe's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lowe's audience is Welding Tools and Supplies Shoppers.

Interest Composition Index
Welding Tools and Supplies Shoppers 2.95% 2.13x
Mowing Equipment Shoppers 2.57% 2.05x
Retirement Planning Amid Covid-19 1.07% 1.87x
Getting Off the Grid Travelers 2.29% 1.86x
Automotive Racing Enthusiasts 1.66% 1.84x
Florida Gulf Coast Travel Researchers 3.43% 1.83x
Spa and Pool Owners 2.18% 1.81x
Kitchen Appliance Shoppers 1.73% 1.81x
Big 12 Fans 2.18% 1.80x
Texas AM Aggies Fans 2.29% 1.80x
Composition Percentage: The overlap percentage between the Lowe's audience and the Interest attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lowe's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lowe's audience is Belk.

Location Composition Index
Belk 1.65% 5.77x
Johnston and Murphy 0.01% 4.52x
Lane Bryant 3.02% 3.80x
Carhartt 36.48% 3.78x
Talbots 1.96% 3.69x
REI 0.64% 3.56x
Jos A. Bank Clothiers 2.03% 3.47x
Maurices 4.94% 3.45x
Old Navy 4.95% 3.44x
Dressbarn 2.47% 3.43x
Composition Percentage: The overlap percentage between the Lowe's audience and the Location attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lowe's audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 0.17% 4.23x
Construction Apparel 0.04% 3.93x
Youth Educational Resources 0.04% 3.66x
Canada Online Shopping Cluster 0.02% 3.38x
Lawns & Pest Control 0.14% 3.24x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.04% 3.23x
Mail Order Food 0.07% 3.15x
Pakistan Cluster 0.10% 3.12x
Nutrition & Diabetic Living 0.03% 3.05x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.03% 2.90x
Composition Percentage: The overlap percentage between the Lowe's audience and the Content Affinity attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lowe's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female