Dstillery Audiences

LOWE'S

Audience Size: 2.1 Million Devices

Explore the Lowe's Audience

Below you'll find more information about the Lowe's audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Lowe's audience.

Dstillery Crafted Audiences

INTERESTS

The Lowe's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lowe's audience is North Carolina Travel Researchers.

Interest Composition Index
North Carolina Travel Researchers 12.13% 5.53x
North Carolina Football Fans 11.97% 5.17x
UNC Tar Heels Fans 7.48% 3.81x
Myrtle Beach Trip Planners 6.00% 3.22x
South Carolina Gamecocks Fans 5.14% 2.99x
Carolina Panthers Fans 5.72% 2.83x
Asheville Trip Planners 6.46% 2.82x
Duke Blue Devils Fans 5.88% 2.70x
Clemson Tigers Fans 4.65% 2.11x
ACC Fans 3.99% 1.98x
Composition Percentage: The overlap percentage between the Lowe's audience and the Interest attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lowe's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lowe's audience is Belk.

Location Composition Index
Belk 1.78% 8.19x
Lane Bryant 4.09% 4.54x
Express Outlets 0.85% 4.52x
Dressbarn 3.87% 4.51x
Buckle 4.43% 4.50x
Carhartt 0.46% 4.30x
Talbots 3.12% 4.18x
Chicos 3.77% 4.00x
Mens Wearhouse 6.45% 3.91x
Old Navy 6.21% 3.91x
Composition Percentage: The overlap percentage between the Lowe's audience and the Location attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lowe's audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 9.00% 16.97x
Handyman Tools 0.01% 8.80x
North Carolina News 9.95% 8.59x
North Carolina 5.30% 6.80x
Scuba Diving 0.12% 6.65x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.04% 5.36x
Drawing & Animation 0.04% 5.19x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.04% 5.11x
South Carolina News 5.72% 4.98x
South Carolina Beach Travel 0.82% 4.92x
Composition Percentage: The overlap percentage between the Lowe's audience and the Content Affinity attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lowe's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female