Dstillery Audiences

LOWE'S

Audience Size: 2.5 Million Devices

Explore the Lowe's Audience

Below you'll find more information about the Lowe's audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Lowe's audience.

Dstillery Crafted Audiences

INTERESTS

The Lowe's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lowe's audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 2.22% 1.96x
Mowing Equipment Shoppers 1.68% 1.95x
Tractor Shoppers 2.28% 1.94x
Power Tools Shoppers 2.00% 1.88x
Nascar Fans 1.74% 1.79x
Pontoon Boat Researchers 1.86% 1.78x
RV Shoppers 2.11% 1.75x
Plumbers 1.83% 1.74x
Home Exterior Design Enthusiasts 1.55% 1.72x
New Homeowners 1.96% 1.70x
Composition Percentage: The overlap percentage between the Lowe's audience and the Interest attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lowe's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lowe's audience is Belk.

Location Composition Index
Belk 2.08% 9.13x
Carhartt 12.56% 5.83x
Express Outlets 0.51% 5.44x
Dressbarn 3.53% 5.44x
Lane Bryant 3.95% 5.13x
Gymboree 2.10% 5.06x
Aeropostale 2.19% 4.99x
Chicos 3.12% 4.82x
Old Navy 4.82% 4.81x
Brooks Brothers 2.44% 4.65x
Composition Percentage: The overlap percentage between the Lowe's audience and the Location attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lowe's audience is North Carolina News.

Content Affinity Composition Index
North Carolina News 1.50% 1.89x
Plants & Gardening 2.62% 1.57x
Do It Yourself 5.09% 1.55x
Alabama News 1.87% 1.54x
Gun Enthusiast - Hunting & Self Defense 1.73% 1.54x
Car Forums 2.42% 1.50x
Appliances & Reviews 4.11% 1.35x
New Orleans Cluster 1.61% 1.33x
Virginia News 1.56% 1.28x
Florida Local News Cluster 2.09% 1.22x
Composition Percentage: The overlap percentage between the Lowe's audience and the Content Affinity attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lowe's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female