Dstillery Audiences

LOWE'S

Audience Size: 428.2 Thousand Devices

Explore the Lowe's Audience

Below you'll find more information about the Lowe's audience, broken down in different categories based on their digital and physical behaviors. These are 428.2 thousand unique devices whose actions qualify for the Lowe's audience.

Dstillery Crafted Audiences

INTERESTS

The Lowe's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lowe's audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.11% 1.71x
True Crime Podcast Listeners 0.52% 1.70x
Food Industry Professionals 0.80% 1.65x
Adoption Researchers 1.46% 1.56x
Utility Workwear Shoppers 0.60% 1.50x
Discount Womens Shoes Shoppers 0.63% 1.49x
Commercial Contractors & Designers 0.57% 1.47x
Car Enthusiasts 1.35% 1.46x
Tech-Savvy Moms 1.20% 1.45x
Building Service Contractors 1.40% 1.44x
Composition Percentage: The overlap percentage between the Lowe's audience and the Interest attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lowe's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lowe's audience is Belk.

Location Composition Index
Belk 0.85% 8.55x
Lane Bryant 1.07% 4.92x
Dressbarn 1.27% 4.66x
Journeys 2.29% 4.19x
Jos A. Bank Clothiers 0.64% 4.11x
Eddie Bauer 0.34% 3.97x
Express Outlets 0.27% 3.96x
Old Navy 2.17% 3.94x
Talbots 0.75% 3.87x
Buckle 1.46% 3.86x
Composition Percentage: The overlap percentage between the Lowe's audience and the Location attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lowe's audience is Chef & Restaurant Resources.

Content Affinity Composition Index
Chef & Restaurant Resources 0.04% 5.39x
Women Shoppers 0.03% 3.99x
Watches Retail 0.08% 3.90x
New England Universities 0.05% 3.40x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.05% 3.36x
Trucks 0.02% 3.33x
Party Suppliers 0.02% 3.26x
Cruise Vacations 0.20% 3.22x
Public Policy Media 0.06% 3.16x
Exotic Pets 0.08% 2.87x
Composition Percentage: The overlap percentage between the Lowe's audience and the Content Affinity attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lowe's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female