Explore the Lowe's Audience
Below you'll find more information about the Lowe's audience, broken down in different categories based on their digital and physical behaviors. These are 418.7 thousand unique devices whose actions qualify for the Lowe's audience.
INTERESTS
The Lowe's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lowe's audience is Smoky Mountains Trip Planners.
| Interest | Composition | Index |
| Smoky Mountains Trip Planners | 2.57% | 1.81x |
| Hardware Shoppers | 3.21% | 1.74x |
| Backyard Farmers | 1.92% | 1.67x |
| New Homeowners | 1.24% | 1.61x |
| Getting Off the Grid Travelers | 1.50% | 1.56x |
| SEC Fans | 2.55% | 1.56x |
| Tennessee Volunteers Fans | 2.95% | 1.55x |
| Auburn Tigers Fans | 2.80% | 1.53x |
| Holiday Season Sporting Goods Deal Shoppers | 1.81% | 1.52x |
| Southeastern Voters | 3.61% | 1.52x |
Composition Percentage:
The overlap percentage between the Lowe's audience and the Interest attribute.
Index: A comparison of the Lowe's audience to the internet population.
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APPAREL RETAILERS
The Lowe's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lowe's audience is Belk.
| Location | Composition | Index |
| Belk | 0.96% | 6.11x |
| Carhartt | 14.91% | 4.47x |
| Lane Bryant | 1.45% | 3.58x |
| Dressbarn | 1.20% | 3.48x |
| Jos A. Bank Clothiers | 1.16% | 3.30x |
| Chicos | 1.45% | 3.19x |
| Buckle | 1.75% | 3.18x |
| Old Navy | 2.55% | 3.17x |
| Ralph Lauren | 0.31% | 3.09x |
| Maurices | 2.70% | 3.07x |
Composition Percentage:
The overlap percentage between the Lowe's audience and the Location attribute.
Index: A comparison of the Lowe's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lowe's audience is Lawns & Pest Control.
| Content Affinity | Composition | Index |
| Lawns & Pest Control | 0.06% | 7.57x |
| Chef & Restaurant Resources | 0.04% | 5.39x |
| Video Content Sites | 0.08% | 4.05x |
| Women Shoppers | 0.03% | 3.99x |
| Child Development | 0.04% | 3.76x |
| Grilling | 0.06% | 3.51x |
| Community Planning & Transportation | 0.04% | 3.44x |
| Trucks | 0.02% | 3.33x |
| Comedy Content | 0.04% | 3.27x |
| Party Suppliers | 0.02% | 3.26x |
Composition Percentage:
The overlap percentage between the Lowe's audience and the Content Affinity attribute.
Index: A comparison of the Lowe's audience to the internet population.
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DEMOGRAPHICS
The Lowe's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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