Dstillery Audiences

LOWE'S

Audience Size: 2.1 Million Devices

Explore the Lowe's Audience

Below you'll find more information about the Lowe's audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Lowe's audience.

Dstillery Crafted Audiences

INTERESTS

The Lowe's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lowe's audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 2.05% 1.87x
Tractor Shoppers 1.69% 1.78x
Power Tools Shoppers 1.68% 1.74x
RV Owners and Upgraders 1.75% 1.67x
Contractors & Construction Professionals 1.35% 1.63x
RV Shoppers 1.56% 1.62x
Xtreme Sports Fans 1.59% 1.61x
Truck Shoppers 1.68% 1.60x
Nascar Fans 1.33% 1.60x
Cabin Rental Researchers 2.22% 1.58x
Composition Percentage: The overlap percentage between the Lowe's audience and the Interest attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lowe's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lowe's audience is Belk.

Location Composition Index
Belk 0.99% 6.85x
Dressbarn 1.32% 4.41x
Lane Bryant 1.41% 4.29x
Old Navy 1.81% 4.10x
Carhartt 6.76% 4.08x
Express Outlets 0.12% 4.08x
Brooks Brothers 1.71% 4.02x
Aeropostale 1.11% 3.99x
Gymboree 1.32% 3.95x
Hollister 0.48% 3.80x
Composition Percentage: The overlap percentage between the Lowe's audience and the Location attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lowe's audience is Missouri Travel & Outdoors Cluster.

Content Affinity Composition Index
Missouri Travel & Outdoors Cluster 0.78% 2.38x
Consumer Rewards 0.10% 2.34x
East Texas Cluster 0.29% 2.26x
West Virginia News 0.53% 2.23x
Tennessee Cluster 1.21% 2.18x
Tennessee News 1.42% 2.01x
Woodwork 0.58% 1.98x
North Carolina 0.99% 1.94x
North Carolina Education 0.83% 1.91x
Home Improvement Contractor 0.18% 1.90x
Composition Percentage: The overlap percentage between the Lowe's audience and the Content Affinity attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lowe's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female