Dstillery Audiences

LOWE'S

Audience Size: 537.7 Thousand Devices

Explore the Lowe's Audience

Below you'll find more information about the Lowe's audience, broken down in different categories based on their digital and physical behaviors. These are 537.7 thousand unique devices whose actions qualify for the Lowe's audience.

Dstillery Crafted Audiences

INTERESTS

The Lowe's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lowe's audience is Airstream Enthusiasts.

Interest Composition Index
Airstream Enthusiasts 3.90% 1.66x
North Carolina Travel Researchers 5.00% 1.66x
South State Fair Visitors 5.45% 1.58x
Lawn and Home Pest Control Researchers 3.62% 1.54x
DIYers 2.72% 1.54x
Diesel Vehicle Shoppers 4.07% 1.53x
Smokie Mountain Trip Planner 5.48% 1.52x
Retirement Planning Amid Covid-19 1.91% 1.52x
Survivalist Enthusiasts 2.98% 1.52x
Tractor Shoppers 3.88% 1.51x
Composition Percentage: The overlap percentage between the Lowe's audience and the Interest attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lowe's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lowe's audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 7.24x
Belk 1.65% 5.25x
Carhartt 33.60% 3.54x
Talbots 1.68% 3.38x
Lane Bryant 2.57% 3.34x
Maurices 4.53% 3.19x
REI 0.51% 3.18x
Dressbarn 2.18% 3.17x
Express Outlets 0.43% 3.17x
Columbia 0.27% 3.13x
Composition Percentage: The overlap percentage between the Lowe's audience and the Location attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lowe's audience is Oil & Energy.

Content Affinity Composition Index
Oil & Energy 0.11% 4.04x
Assorted Topics (Power Trains, Drones, Web Design) 0.14% 3.93x
Homemade Jewelry & Crafts 0.06% 3.43x
Amateur Radios 0.06% 3.43x
Canada Online Shopping Cluster 0.02% 3.38x
French Canadian Cluster 0.06% 3.14x
Nutrition & Diabetic Living 0.03% 3.05x
Trucks 0.08% 2.93x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.08% 2.93x
Unique & Personalized Fashion 0.11% 2.90x
Composition Percentage: The overlap percentage between the Lowe's audience and the Content Affinity attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lowe's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female