Dstillery Audiences

LOWE'S

Audience Size: 663.7 Thousand Devices

Explore the Lowe's Audience

Below you'll find more information about the Lowe's audience, broken down in different categories based on their digital and physical behaviors. These are 663.7 thousand unique devices whose actions qualify for the Lowe's audience.

Dstillery Crafted Audiences

INTERESTS

The Lowe's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lowe's audience is North Carolina Travel Researchers.

Interest Composition Index
North Carolina Travel Researchers 19.91% 9.19x
North Carolina Football Fans 21.02% 8.92x
UNC Tar Heels Fans 12.17% 5.90x
Asheville Trip Planners 11.73% 5.38x
Myrtle Beach Trip Planners 9.96% 5.38x
Duke Blue Devils Fans 10.29% 4.86x
South Carolina Gamecocks Fans 8.41% 4.84x
Carolina Panthers Fans 10.07% 4.59x
Clemson Tigers Fans 8.96% 4.08x
ACC Fans 7.41% 3.59x
Composition Percentage: The overlap percentage between the Lowe's audience and the Interest attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lowe's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lowe's audience is Belk.

Location Composition Index
Belk 2.88% 9.88x
Lane Bryant 5.11% 5.04x
Dressbarn 4.68% 5.01x
Talbots 3.96% 5.00x
Carhartt 17.80% 4.87x
Buckle 5.89% 4.74x
Charlotte Russe 3.13% 4.51x
Jos A. Bank Clothiers 4.38% 4.40x
Gymboree 5.22% 4.37x
Chicos 4.96% 4.28x
Composition Percentage: The overlap percentage between the Lowe's audience and the Location attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lowe's audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 15.38% 26.15x
Southeast College Athletics 1.11% 12.66x
North Carolina News 16.26% 12.07x
North Carolina 8.85% 9.49x
Internet Service Provider Sites 0.55% 8.88x
South Carolina News 9.51% 6.78x
Sports - Climbing, Non-traditional 2.32% 5.15x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.44% 4.70x
South Carolina Beach Travel 0.55% 4.43x
Networking Marketing 0.33% 4.39x
Composition Percentage: The overlap percentage between the Lowe's audience and the Content Affinity attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lowe's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male