Dstillery Audiences

LOWE'S

Audience Size: 1.2 Million Devices

Explore the Lowe's Audience

Below you'll find more information about the Lowe's audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Lowe's audience.

Dstillery Crafted Audiences

INTERESTS

The Lowe's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lowe's audience is Antiquing Enthusiasts.

Interest Composition Index
Antiquing Enthusiasts 3.62% 1.67x
Bird Watching Enthusiasts 3.65% 1.67x
Contractors & Construction Professionals 3.51% 1.67x
Country Home Decorators 3.61% 1.66x
DIYers 3.45% 1.65x
North Carolina Travel Researchers 4.21% 1.65x
Home Exterior Design Enthusiasts 3.26% 1.64x
New Homeowners 3.49% 1.63x
Smoky Mountains Trip Planners 4.25% 1.61x
HGTV Enthusiasts 3.23% 1.61x
Composition Percentage: The overlap percentage between the Lowe's audience and the Interest attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lowe's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lowe's audience is Belk.

Location Composition Index
Belk 1.11% 5.78x
Lane Bryant 2.46% 4.04x
Carhartt 35.45% 3.88x
Jos A. Bank Clothiers 1.80% 3.76x
Dressbarn 2.06% 3.75x
Gymboree 1.54% 3.73x
Talbots 1.63% 3.69x
Old Navy 3.94% 3.69x
Maurices 3.94% 3.64x
Mens Wearhouse 3.47% 3.57x
Composition Percentage: The overlap percentage between the Lowe's audience and the Location attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lowe's audience is Paper & Packaging.

Content Affinity Composition Index
Paper & Packaging 0.03% 4.97x
Discount Shopping 0.05% 4.71x
Higher-End Fashion Brands 0.03% 4.04x
Philanthropy - Nonprofits 0.04% 3.62x
San Francisco Tourism 0.02% 3.42x
Holiday Gifts 0.04% 3.08x
Auctions & Repossessions 0.06% 2.91x
Arts & Crafts 0.04% 2.75x
Illinois College Sports 0.03% 2.61x
Pool Cleaning 0.11% 2.56x
Composition Percentage: The overlap percentage between the Lowe's audience and the Content Affinity attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lowe's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female