Dstillery Audiences

LOWE'S

Audience Size: 418.7 Thousand Devices

Explore the Lowe's Audience

Below you'll find more information about the Lowe's audience, broken down in different categories based on their digital and physical behaviors. These are 418.7 thousand unique devices whose actions qualify for the Lowe's audience.

Dstillery Crafted Audiences

INTERESTS

The Lowe's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lowe's audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 2.57% 1.81x
Hardware Shoppers 3.21% 1.74x
Backyard Farmers 1.92% 1.67x
New Homeowners 1.24% 1.61x
Getting Off the Grid Travelers 1.50% 1.56x
SEC Fans 2.55% 1.56x
Tennessee Volunteers Fans 2.95% 1.55x
Auburn Tigers Fans 2.80% 1.53x
Holiday Season Sporting Goods Deal Shoppers 1.81% 1.52x
Southeastern Voters 3.61% 1.52x
Composition Percentage: The overlap percentage between the Lowe's audience and the Interest attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lowe's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lowe's audience is Belk.

Location Composition Index
Belk 0.96% 6.11x
Carhartt 14.91% 4.47x
Lane Bryant 1.45% 3.58x
Dressbarn 1.20% 3.48x
Jos A. Bank Clothiers 1.16% 3.30x
Chicos 1.45% 3.19x
Buckle 1.75% 3.18x
Old Navy 2.55% 3.17x
Ralph Lauren 0.31% 3.09x
Maurices 2.70% 3.07x
Composition Percentage: The overlap percentage between the Lowe's audience and the Location attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lowe's audience is Lawns & Pest Control.

Content Affinity Composition Index
Lawns & Pest Control 0.06% 7.57x
Chef & Restaurant Resources 0.04% 5.39x
Video Content Sites 0.08% 4.05x
Women Shoppers 0.03% 3.99x
Child Development 0.04% 3.76x
Grilling 0.06% 3.51x
Community Planning & Transportation 0.04% 3.44x
Trucks 0.02% 3.33x
Comedy Content 0.04% 3.27x
Party Suppliers 0.02% 3.26x
Composition Percentage: The overlap percentage between the Lowe's audience and the Content Affinity attribute.
Index: A comparison of the Lowe's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lowe's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female