Dstillery Audiences

LOWES FOOD

Audience Size: 28.7 Thousand Devices

Explore the Lowes Food Audience

Below you'll find more information about the Lowes Food audience, broken down in different categories based on their digital and physical behaviors. These are 28.7 thousand unique devices whose actions qualify for the Lowes Food audience.

Dstillery Crafted Audiences

INTERESTS

The Lowes Food audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lowes Food audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 23.22% 9.93x
North Carolina Travel Researchers 20.60% 8.18x
UNC Tar Heels Fans 14.61% 6.91x
Duke Blue Devils Fans 12.36% 6.11x
Carolina Panthers Fans 11.61% 5.87x
Myrtle Beach Trip Planners 9.74% 4.83x
ACC Fans 8.61% 4.17x
Asheville Trip Planners 7.87% 3.90x
South Carolina Gamecocks Fans 5.99% 3.55x
Tennessee Volunteers Fans 7.87% 3.30x
Composition Percentage: The overlap percentage between the Lowes Food audience and the Interest attribute.
Index: A comparison of the Lowes Food audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lowes Food audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lowes Food audience is Belk.

Location Composition Index
Belk 5.94% 20.77x
Madewell 1.23% 7.18x
Talbots 3.81% 7.14x
Abercrombie & Fitch 0.32% 6.60x
REI 1.19% 6.59x
Express Outlets 0.94% 6.38x
Columbia 0.58% 5.85x
Brooks Brothers 1.52% 5.75x
Chicos 4.45% 5.57x
Ralph Lauren 1.19% 5.40x
Composition Percentage: The overlap percentage between the Lowes Food audience and the Location attribute.
Index: A comparison of the Lowes Food audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lowes Food audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 16.85% 26.97x
North Carolina News 17.98% 9.34x
North Carolina 9.36% 7.81x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 1.50% 5.28x
Theme Park Tourism 1.50% 4.59x
Ireland Cluster 1.12% 4.28x
Sports - Climbing, Non-traditional 1.12% 4.09x
South Carolina News 6.74% 4.01x
Airsoft & Paintball Equipment 0.18% 3.96x
Party Suppliers 0.52% 3.94x
Composition Percentage: The overlap percentage between the Lowes Food audience and the Content Affinity attribute.
Index: A comparison of the Lowes Food audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lowes Food audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female