Explore the Lowes Food Audience
Below you'll find more information about the Lowes Food audience, broken down in different categories based on their digital and physical behaviors. These are 18 thousand unique devices whose actions qualify for the Lowes Food audience.
INTERESTS
The Lowes Food audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lowes Food audience is North Carolina Football Fans.
| Interest | Composition | Index |
| North Carolina Football Fans | 21.68% | 8.01x |
| North Carolina Travel Researchers | 16.08% | 5.26x |
| UNC Tar Heels Fans | 9.79% | 3.80x |
| Carolina Panthers Fans | 6.99% | 3.17x |
| Nascar Fans | 7.69% | 2.72x |
| Christmas Decorations Shoppers | 6.99% | 2.54x |
| Washington Football Team Fans | 5.59% | 2.50x |
| Myrtle Beach Trip Planners | 6.29% | 2.46x |
| E-cycling Enthusiasts | 4.20% | 2.43x |
| Asheville Trip Planners | 5.59% | 2.41x |
Composition Percentage:
The overlap percentage between the Lowes Food audience and the Interest attribute.
Index: A comparison of the Lowes Food audience to the internet population.
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APPAREL RETAILERS
The Lowes Food audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lowes Food audience is Belk.
| Location | Composition | Index |
| Belk | 5.47% | 17.66x |
| Columbia | 0.57% | 6.68x |
| Madewell | 1.14% | 6.64x |
| Talbots | 3.13% | 6.53x |
| Express Outlets | 0.85% | 6.44x |
| Ann Taylor | 0.85% | 6.37x |
| Brooks Brothers | 1.54% | 6.21x |
| Abercrombie & Fitch | 0.29% | 5.97x |
| REI | 0.80% | 5.14x |
| Chicos | 3.64% | 4.72x |
Composition Percentage:
The overlap percentage between the Lowes Food audience and the Location attribute.
Index: A comparison of the Lowes Food audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lowes Food audience is North Carolina Education.
| Content Affinity | Composition | Index |
| North Carolina Education | 9.09% | 12.42x |
| North Carolina News | 13.99% | 6.37x |
| North Carolina | 8.39% | 6.20x |
| Coupons & Family | 1.52% | 5.05x |
| Guitars & Instruments | 1.52% | 4.15x |
| Airsoft & Paintball Equipment | 0.18% | 3.96x |
| Party Suppliers | 0.52% | 3.94x |
| Antiques & Auctions | 0.61% | 3.93x |
| Concert Posters | 0.15% | 3.92x |
| Wedding Planning | 1.40% | 3.63x |
Composition Percentage:
The overlap percentage between the Lowes Food audience and the Content Affinity attribute.
Index: A comparison of the Lowes Food audience to the internet population.
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DEMOGRAPHICS
The Lowes Food audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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