Dstillery Audiences

LULULEMON

Audience Size: 943.3 Thousand Devices

Explore the Lululemon Audience

Below you'll find more information about the Lululemon audience, broken down in different categories based on their digital and physical behaviors. These are 943.3 thousand unique devices whose actions qualify for the Lululemon audience.

Dstillery Crafted Audiences

INTERESTS

The Lululemon audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lululemon audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.13% 2.74x
Ballet Enthusiasts 4.07% 2.64x
Online Grocery Shoppers 3.92% 2.52x
New York Trip Planners 3.88% 2.28x
Real Estate Decision Makers 3.11% 2.23x
Luxury Retail Researchers 3.04% 2.19x
Trendy Denim Shoppers 2.94% 2.13x
Luxury Hotel Guests 2.95% 2.12x
Home Interior Design Enthusiasts 2.88% 2.12x
Men's Shoe Shoppers 2.92% 2.09x
Composition Percentage: The overlap percentage between the Lululemon audience and the Interest attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lululemon audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lululemon audience is Intermix.

Location Composition Index
Intermix 5.42% 40.70x
Calvin Klein 3.87% 39.13x
Bonobos 7.53% 37.17x
Madewell 14.00% 36.34x
Club Monaco 5.99% 32.91x
Supreme 0.92% 30.94x
Topshop 1.69% 30.41x
Patagonia 7.45% 29.36x
Everlane 0.53% 28.82x
Saint Laurent Paris 3.45% 25.08x
Composition Percentage: The overlap percentage between the Lululemon audience and the Location attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lululemon audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.01% 21.02x
Home Décor, Furniture, & Decorating 0.01% 5.88x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 4.71x
Fashion & Cosmetics 0.01% 4.28x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.01% 4.00x
Assorted Topics (Animals, Clothing, Events, Education) 0.01% 3.96x
ISPs & Local Services 0.01% 3.42x
General Interest 0.04% 3.26x
Parenting & Nutrition 0.01% 3.16x
New York City Real Estate Research Cluster 2.15% 3.11x
Composition Percentage: The overlap percentage between the Lululemon audience and the Content Affinity attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lululemon audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male