Dstillery Audiences

LULULEMON

Audience Size: 939 Thousand Devices

Explore the Lululemon Audience

Below you'll find more information about the Lululemon audience, broken down in different categories based on their digital and physical behaviors. These are 939 thousand unique devices whose actions qualify for the Lululemon audience.

Dstillery Crafted Audiences

INTERESTS

The Lululemon audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lululemon audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.47% 3.10x
Ballet Enthusiasts 4.31% 3.03x
Online Grocery Shoppers 4.76% 2.97x
New York Trip Planners 4.41% 2.67x
Real Estate Decision Makers 4.69% 2.47x
Men's Shoe Shoppers 3.57% 2.37x
Venture Capitalists 2.80% 2.34x
Broadway Fans 2.82% 2.30x
Luxury Womens Brands Shoppers 2.99% 2.30x
Home Interior Design Enthusiasts 3.04% 2.30x
Composition Percentage: The overlap percentage between the Lululemon audience and the Interest attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lululemon audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lululemon audience is Intermix.

Location Composition Index
Intermix 5.41% 44.42x
Club Monaco 5.14% 39.55x
Madewell 10.47% 36.94x
Bonobos 2.89% 34.90x
Everlane 0.50% 33.90x
Supreme 1.12% 32.07x
Calvin Klein 3.88% 30.62x
Patagonia 6.64% 30.03x
Topshop 0.62% 29.10x
Levi Strauss 4.53% 29.08x
Composition Percentage: The overlap percentage between the Lululemon audience and the Location attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lululemon audience is Cosmetics Business.

Content Affinity Composition Index
Cosmetics Business 0.13% 4.57x
Rhode Island Cluster 0.76% 4.24x
NYC Tourist Attractions 2.96% 4.07x
New York City Real Estate Research Cluster 1.92% 4.05x
New York City Education & News Cluster 1.98% 4.03x
Law School Research Cluster 0.13% 3.59x
Institutional Investing 0.30% 3.43x
Retail Industry News 0.22% 3.39x
Upstate New York State Athletics 0.04% 3.26x
Marketing Professionals 0.77% 3.09x
Composition Percentage: The overlap percentage between the Lululemon audience and the Content Affinity attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lululemon audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male