Dstillery Audiences

LULULEMON

Audience Size: 774.4 Thousand Devices

Explore the Lululemon Audience

Below you'll find more information about the Lululemon audience, broken down in different categories based on their digital and physical behaviors. These are 774.4 thousand unique devices whose actions qualify for the Lululemon audience.

Dstillery Crafted Audiences

INTERESTS

The Lululemon audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lululemon audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 6.09% 3.13x
New York City Events Researchers 5.28% 2.90x
Online Grocery Shoppers 5.99% 2.76x
New York Trip Planners 5.12% 2.61x
Real Estate Decision Makers 4.89% 2.51x
Burger Enthusiast 3.08% 2.38x
Broadway Fans 3.85% 2.34x
Restaurant Menu Researchers 3.78% 2.32x
Luxury Retail Researchers 4.26% 2.29x
Sightseeing Travelers 4.35% 2.20x
Composition Percentage: The overlap percentage between the Lululemon audience and the Interest attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lululemon audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lululemon audience is Calvin Klein.

Location Composition Index
Calvin Klein 4.15% 48.86x
Intermix 7.35% 44.92x
Madewell 19.14% 41.68x
Bonobos 11.85% 40.36x
Joe's Jeans 1.88% 39.26x
Topshop 3.05% 35.47x
Club Monaco 8.61% 35.15x
Supreme 0.79% 34.63x
Anthropologie 8.35% 29.78x
Saint Laurent Paris 4.72% 28.65x
Composition Percentage: The overlap percentage between the Lululemon audience and the Location attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lululemon audience is Italy Cluster.

Content Affinity Composition Index
Italy Cluster 0.08% 6.33x
French News & Gossip Cluster 0.19% 6.23x
Computer Printers 0.10% 5.59x
France Online Music & Quiz Content Cluster 0.10% 5.39x
New York City Education & News Cluster 1.62% 4.48x
NYC Tourist Attractions 2.27% 4.30x
Greece Cluster 0.06% 4.15x
Nepal News 0.06% 4.07x
Serbia & Albania Cluster 0.10% 3.94x
Paper & Packaging 0.08% 3.93x
Composition Percentage: The overlap percentage between the Lululemon audience and the Content Affinity attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lululemon audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male