Dstillery Audiences

LULULEMON

Audience Size: 318.2 Thousand Devices

Explore the Lululemon Audience

Below you'll find more information about the Lululemon audience, broken down in different categories based on their digital and physical behaviors. These are 318.2 thousand unique devices whose actions qualify for the Lululemon audience.

Dstillery Crafted Audiences

INTERESTS

The Lululemon audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lululemon audience is Fall/Winter 2021 High-End Fashion Brands Content Readers.

Interest Composition Index
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.17% 4.17x
Telemedicine Content Readers 1.03% 2.50x
World Spa Day Researchers 0.61% 2.46x
Fall/Winter 2021 Fashion Trend Researchers 0.18% 2.28x
School Closings Updates Readers 1.03% 2.23x
Big Box Store Jewelry Sale Shoppers 0.18% 2.22x
Volleyball Enthusiasts 5.39% 2.18x
Colorado Skiers and Snowboarders 3.70% 2.13x
Ballet Enthusiasts 2.61% 2.10x
Caribbean Destination Reopening Researchers 1.58% 2.08x
Composition Percentage: The overlap percentage between the Lululemon audience and the Interest attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lululemon audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lululemon audience is Calvin Klein.

Location Composition Index
Calvin Klein 2.54% 34.69x
Madewell 16.93% 21.56x
Joe's Jeans 0.97% 21.26x
Intermix 2.04% 21.16x
Bonobos 5.73% 20.51x
Topshop 0.70% 18.41x
Club Monaco 3.08% 16.52x
Free People 11.84% 15.66x
Anthropologie 19.06% 15.31x
Saint Laurent Paris 1.43% 13.54x
Composition Percentage: The overlap percentage between the Lululemon audience and the Location attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lululemon audience is Poland Cluster.

Content Affinity Composition Index
Poland Cluster 0.18% 5.66x
Korea Cluster 0.30% 5.53x
Caribbean Vacation 0.30% 5.09x
Pac 12 Sports 0.30% 4.70x
Colorado Snow 0.18% 4.04x
Private Aviation 0.18% 3.99x
International Travel 0.12% 3.99x
Addiction & Recovery Reference 0.33% 3.57x
London Tourism & Events 0.04% 3.56x
Philippines News 0.55% 3.55x
Composition Percentage: The overlap percentage between the Lululemon audience and the Content Affinity attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lululemon audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female