Explore the Lululemon Audience
Below you'll find more information about the Lululemon audience, broken down in different categories based on their digital and physical behaviors. These are 211.9 thousand unique devices whose actions qualify for the Lululemon audience.
INTERESTS
The Lululemon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lululemon audience is Quarantine Planners.
| Interest | Composition | Index |
| Quarantine Planners | 1.65% | 2.55x |
| E-cycling Enthusiasts | 4.01% | 2.42x |
| Venture Capitalists | 3.07% | 2.39x |
| Restaurant Supply Shoppers | 0.24% | 2.36x |
| Telemedicine Content Readers | 1.34% | 2.29x |
| Real Estate Decision Makers | 3.23% | 2.26x |
| Cycling Enthusiasts | 2.91% | 2.16x |
| Yale University Fans | 2.36% | 2.16x |
| Mac Users | 1.89% | 2.12x |
| Home Interior Design Enthusiasts | 2.05% | 2.08x |
Composition Percentage:
The overlap percentage between the Lululemon audience and the Interest attribute.
Index: A comparison of the Lululemon audience to the internet population.
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APPAREL RETAILERS
The Lululemon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lululemon audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 2.47% | 52.21x |
| Madewell | 14.74% | 30.26x |
| Joe's Jeans | 0.88% | 28.88x |
| Bonobos | 5.04% | 28.01x |
| Intermix | 1.71% | 27.50x |
| Club Monaco | 2.78% | 22.94x |
| Free People | 10.18% | 20.80x |
| Anthropologie | 16.55% | 20.43x |
| Topshop | 0.40% | 19.76x |
| The North Face | 5.41% | 16.83x |
Composition Percentage:
The overlap percentage between the Lululemon audience and the Location attribute.
Index: A comparison of the Lululemon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lululemon audience is Private Aviation.
| Content Affinity | Composition | Index |
| Private Aviation | 0.24% | 4.36x |
| Data Analysis & Scripting | 0.71% | 4.13x |
| Pac 12 Sports | 0.24% | 4.03x |
| Tennis, Golf & Boxing | 0.16% | 3.81x |
| Southeast College Athletics | 0.24% | 3.80x |
| Caribbean Vacation | 0.23% | 3.79x |
| Low Carb Diets | 0.55% | 3.59x |
| Addiction & Recovery Reference | 0.33% | 3.57x |
| London Tourism & Events | 0.04% | 3.56x |
| Beer, Wine & Alcohol | 0.15% | 3.49x |
Composition Percentage:
The overlap percentage between the Lululemon audience and the Content Affinity attribute.
Index: A comparison of the Lululemon audience to the internet population.
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DEMOGRAPHICS
The Lululemon audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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