Explore the Lululemon Audience
Below you'll find more information about the Lululemon audience, broken down in different categories based on their digital and physical behaviors. These are 939 thousand unique devices whose actions qualify for the Lululemon audience.
INTERESTS
The Lululemon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lululemon audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.47% | 3.10x |
| Ballet Enthusiasts | 4.31% | 3.03x |
| Online Grocery Shoppers | 4.76% | 2.97x |
| New York Trip Planners | 4.41% | 2.67x |
| Real Estate Decision Makers | 4.69% | 2.47x |
| Men's Shoe Shoppers | 3.57% | 2.37x |
| Venture Capitalists | 2.80% | 2.34x |
| Broadway Fans | 2.82% | 2.30x |
| Luxury Womens Brands Shoppers | 2.99% | 2.30x |
| Home Interior Design Enthusiasts | 3.04% | 2.30x |
Composition Percentage:
The overlap percentage between the Lululemon audience and the Interest attribute.
Index: A comparison of the Lululemon audience to the internet population.
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APPAREL RETAILERS
The Lululemon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lululemon audience is Intermix.
| Location | Composition | Index |
| Intermix | 5.41% | 44.42x |
| Club Monaco | 5.14% | 39.55x |
| Madewell | 10.47% | 36.94x |
| Bonobos | 2.89% | 34.90x |
| Everlane | 0.50% | 33.90x |
| Supreme | 1.12% | 32.07x |
| Calvin Klein | 3.88% | 30.62x |
| Patagonia | 6.64% | 30.03x |
| Topshop | 0.62% | 29.10x |
| Levi Strauss | 4.53% | 29.08x |
Composition Percentage:
The overlap percentage between the Lululemon audience and the Location attribute.
Index: A comparison of the Lululemon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lululemon audience is Cosmetics Business.
| Content Affinity | Composition | Index |
| Cosmetics Business | 0.13% | 4.57x |
| Rhode Island Cluster | 0.76% | 4.24x |
| NYC Tourist Attractions | 2.96% | 4.07x |
| New York City Real Estate Research Cluster | 1.92% | 4.05x |
| New York City Education & News Cluster | 1.98% | 4.03x |
| Law School Research Cluster | 0.13% | 3.59x |
| Institutional Investing | 0.30% | 3.43x |
| Retail Industry News | 0.22% | 3.39x |
| Upstate New York State Athletics | 0.04% | 3.26x |
| Marketing Professionals | 0.77% | 3.09x |
Composition Percentage:
The overlap percentage between the Lululemon audience and the Content Affinity attribute.
Index: A comparison of the Lululemon audience to the internet population.
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DEMOGRAPHICS
The Lululemon audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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