Dstillery Audiences

LULULEMON

Audience Size: 61.9 Thousand Devices

Explore the Lululemon Audience

Below you'll find more information about the Lululemon audience, broken down in different categories based on their digital and physical behaviors. These are 61.9 thousand unique devices whose actions qualify for the Lululemon audience.

Dstillery Crafted Audiences

INTERESTS

The Lululemon audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lululemon audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 4.02% 4.24x
New York City Events Researchers 4.02% 2.89x
E-cycling Enthusiasts 4.97% 2.68x
Men's Shoe Shoppers 4.59% 2.67x
Getaways Researchers 2.68% 2.56x
Luxury Boutique Hotel Researchers 4.59% 2.53x
Retail Job Seekers 4.40% 2.47x
Ballet Enthusiasts 3.82% 2.45x
Venture Capitalists 3.82% 2.43x
Post COVID-19 Restaurant Reopening Researchers 2.10% 2.40x
Composition Percentage: The overlap percentage between the Lululemon audience and the Interest attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lululemon audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lululemon audience is Calvin Klein.

Location Composition Index
Calvin Klein 2.09% 141.05x
Madewell 12.92% 85.53x
Intermix 2.02% 80.67x
Club Monaco 3.06% 76.73x
Saint Laurent Paris 1.45% 75.13x
Bonobos 4.57% 70.80x
Anthropologie 17.07% 59.30x
Free People 9.54% 58.37x
Lorna Jane 1.36% 56.67x
The North Face 5.86% 48.56x
Composition Percentage: The overlap percentage between the Lululemon audience and the Location attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lululemon audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 0.76% 6.63x
New York City Real Estate Research Cluster 1.34% 4.33x
Healthcare - Doctors & Diagnosis 0.39% 3.66x
New England Universities 0.38% 3.62x
Addiction & Recovery Reference 0.33% 3.57x
London Tourism & Events 0.04% 3.56x
Furniture & Home Improvement 0.34% 3.38x
Broadway Information 0.57% 3.28x
Shipping & Logistics 0.06% 3.20x
Graphic Design 0.96% 3.18x
Composition Percentage: The overlap percentage between the Lululemon audience and the Content Affinity attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lululemon audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male