Explore the Lululemon Audience
Below you'll find more information about the Lululemon audience, broken down in different categories based on their digital and physical behaviors. These are 879.5 thousand unique devices whose actions qualify for the Lululemon audience.
INTERESTS
The Lululemon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lululemon audience is Ballet Enthusiasts.
| Interest | Composition | Index |
| Ballet Enthusiasts | 6.13% | 2.53x |
| New York City Events Researchers | 5.82% | 2.45x |
| New York Trip Planners | 5.70% | 2.14x |
| Online Grocery Shoppers | 5.16% | 2.13x |
| Broadway Fans | 4.28% | 2.01x |
| Real Estate Decision Makers | 4.82% | 1.98x |
| Luxury Womens Brands Shoppers | 3.54% | 1.98x |
| Home Interior Design Enthusiasts | 4.14% | 1.96x |
| New York Mets Fans | 3.71% | 1.90x |
| Preppy Clothing Shoppers | 4.36% | 1.87x |
Composition Percentage:
The overlap percentage between the Lululemon audience and the Interest attribute.
Index: A comparison of the Lululemon audience to the internet population.
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APPAREL RETAILERS
The Lululemon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lululemon audience is Intermix.
| Location | Composition | Index |
| Intermix | 5.39% | 34.84x |
| Bonobos | 5.71% | 30.31x |
| Madewell | 11.64% | 29.27x |
| Calvin Klein | 3.74% | 28.57x |
| Club Monaco | 5.68% | 28.04x |
| Supreme | 1.20% | 27.19x |
| Everlane | 0.53% | 26.87x |
| Patagonia | 7.59% | 25.95x |
| Topshop | 1.22% | 25.36x |
| Levi Strauss | 5.01% | 23.35x |
Composition Percentage:
The overlap percentage between the Lululemon audience and the Location attribute.
Index: A comparison of the Lululemon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lululemon audience is Custom T-Shirts.
| Content Affinity | Composition | Index |
| Custom T-Shirts | 0.01% | 21.02x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.03% | 7.82x |
| Home Décor, Furniture, & Decorating | 0.01% | 6.48x |
| Serbia & Albania Cluster | 0.17% | 4.74x |
| Germany Cluster | 0.09% | 4.60x |
| Environmentally Friendly Cars | 0.03% | 4.11x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.01% | 3.96x |
| Toronto Tourism | 0.02% | 3.85x |
| Survey Websites | 0.03% | 3.83x |
| Credit Unions & Consumer Protection | 0.06% | 3.59x |
Composition Percentage:
The overlap percentage between the Lululemon audience and the Content Affinity attribute.
Index: A comparison of the Lululemon audience to the internet population.
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DEMOGRAPHICS
The Lululemon audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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