Dstillery Audiences

LULULEMON

Audience Size: 15.6 Thousand Devices

Explore the Lululemon Audience

Below you'll find more information about the Lululemon audience, broken down in different categories based on their digital and physical behaviors. These are 15.6 thousand unique devices whose actions qualify for the Lululemon audience.

Dstillery Crafted Audiences

INTERESTS

The Lululemon audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lululemon audience is Broadway Fans.

Interest Composition Index
Broadway Fans 8.94% 6.12x
Ivy League College Researchers 4.88% 5.00x
Online Grammar Tool Users 4.88% 4.73x
Syracuse Orange Fans 9.76% 4.73x
Competitive Sports Participants 5.69% 4.55x
TV Junkies 6.50% 4.48x
New York City Events Researchers 4.88% 4.37x
Indoor Cycling & Spinning Enthusiasts 4.88% 4.32x
US Judiciary System Researchers 5.69% 4.32x
TV Advertising Professionals 5.69% 4.23x
Composition Percentage: The overlap percentage between the Lululemon audience and the Interest attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lululemon audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lululemon audience is Calvin Klein.

Location Composition Index
Calvin Klein 2.16% 122.90x
Intermix 2.37% 110.88x
Bonobos 4.94% 84.91x
Madewell 13.58% 84.71x
Club Monaco 3.09% 72.32x
Free People 10.15% 67.01x
Saint Laurent Paris 1.23% 64.16x
Anthropologie 18.28% 61.96x
The North Face 6.86% 56.22x
Patagonia 2.30% 47.00x
Composition Percentage: The overlap percentage between the Lululemon audience and the Location attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lululemon audience is Magic & Games.

Content Affinity Composition Index
Magic & Games 2.11% 7.33x
Collectibles - Toys & Collectibles 4.07% 5.72x
Local Events & Travel Guide 2.44% 5.38x
US Cycling 2.44% 4.96x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 2.11% 4.68x
Running & Marathons 2.44% 4.56x
North Carolina Education 3.25% 4.34x
New Hampshire News 1.27% 3.67x
Vegetarian Diet 1.63% 3.59x
Addiction & Recovery Reference 0.33% 3.57x
Composition Percentage: The overlap percentage between the Lululemon audience and the Content Affinity attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lululemon audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male