Dstillery Audiences

LULULEMON

Audience Size: 879.5 Thousand Devices

Explore the Lululemon Audience

Below you'll find more information about the Lululemon audience, broken down in different categories based on their digital and physical behaviors. These are 879.5 thousand unique devices whose actions qualify for the Lululemon audience.

Dstillery Crafted Audiences

INTERESTS

The Lululemon audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lululemon audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 6.13% 2.53x
New York City Events Researchers 5.82% 2.45x
New York Trip Planners 5.70% 2.14x
Online Grocery Shoppers 5.16% 2.13x
Broadway Fans 4.28% 2.01x
Real Estate Decision Makers 4.82% 1.98x
Luxury Womens Brands Shoppers 3.54% 1.98x
Home Interior Design Enthusiasts 4.14% 1.96x
New York Mets Fans 3.71% 1.90x
Preppy Clothing Shoppers 4.36% 1.87x
Composition Percentage: The overlap percentage between the Lululemon audience and the Interest attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lululemon audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lululemon audience is Intermix.

Location Composition Index
Intermix 5.39% 34.84x
Bonobos 5.71% 30.31x
Madewell 11.64% 29.27x
Calvin Klein 3.74% 28.57x
Club Monaco 5.68% 28.04x
Supreme 1.20% 27.19x
Everlane 0.53% 26.87x
Patagonia 7.59% 25.95x
Topshop 1.22% 25.36x
Levi Strauss 5.01% 23.35x
Composition Percentage: The overlap percentage between the Lululemon audience and the Location attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lululemon audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.01% 21.02x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.03% 7.82x
Home Décor, Furniture, & Decorating 0.01% 6.48x
Serbia & Albania Cluster 0.17% 4.74x
Germany Cluster 0.09% 4.60x
Environmentally Friendly Cars 0.03% 4.11x
Assorted Topics (Animals, Clothing, Events, Education) 0.01% 3.96x
Toronto Tourism 0.02% 3.85x
Survey Websites 0.03% 3.83x
Credit Unions & Consumer Protection 0.06% 3.59x
Composition Percentage: The overlap percentage between the Lululemon audience and the Content Affinity attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lululemon audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male