Dstillery Audiences

LULULEMON

Audience Size: 831.1 Thousand Devices

Explore the Lululemon Audience

Below you'll find more information about the Lululemon audience, broken down in different categories based on their digital and physical behaviors. These are 831.1 thousand unique devices whose actions qualify for the Lululemon audience.

Dstillery Crafted Audiences

INTERESTS

The Lululemon audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lululemon audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 5.01% 2.04x
New York City Events Researchers 4.74% 2.00x
Online Grocery Shoppers 5.09% 1.99x
Real Estate Decision Makers 4.57% 1.87x
Venture Capitalists 3.85% 1.84x
Investment Banking Professionals 3.69% 1.83x
Men's Shoe Shoppers 4.37% 1.81x
Opera Enthusiasts 3.97% 1.81x
New York Trip Planners 4.47% 1.75x
E-cycling Enthusiasts 4.33% 1.74x
Composition Percentage: The overlap percentage between the Lululemon audience and the Interest attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lululemon audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lululemon audience is Calvin Klein.

Location Composition Index
Calvin Klein 3.95% 45.97x
Intermix 7.17% 44.72x
Madewell 17.31% 40.19x
Bonobos 11.16% 38.29x
Club Monaco 7.51% 33.75x
Topshop 2.74% 32.72x
Supreme 0.85% 32.62x
Joe's Jeans 1.73% 30.37x
Everlane 0.62% 28.63x
Patagonia 6.70% 27.37x
Composition Percentage: The overlap percentage between the Lululemon audience and the Location attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lululemon audience is Scientology.

Content Affinity Composition Index
Scientology 0.03% 3.82x
Bulgaria Cluster 0.03% 3.39x
Drawing & Animation 0.03% 3.02x
Franco-African Cluster 0.04% 3.01x
Scotland Travel 0.04% 2.95x
Credit Unions & Consumer Protection 0.04% 2.88x
Liberal Views on LGBTQ Rights and Pro-Choice 0.08% 2.84x
Law School Research Cluster 0.07% 2.77x
Marketing Professionals 0.64% 2.66x
San Francisco Tourism 0.21% 2.64x
Composition Percentage: The overlap percentage between the Lululemon audience and the Content Affinity attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lululemon audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male