Dstillery Audiences

LULULEMON

Audience Size: 688.2 Thousand Devices

Explore the Lululemon Audience

Below you'll find more information about the Lululemon audience, broken down in different categories based on their digital and physical behaviors. These are 688.2 thousand unique devices whose actions qualify for the Lululemon audience.

Dstillery Crafted Audiences

INTERESTS

The Lululemon audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lululemon audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.32% 3.09x
Ballet Enthusiasts 4.04% 2.92x
New York Trip Planners 4.10% 2.90x
Executive Travelers 0.03% 2.69x
Online Grocery Shoppers 6.84% 2.45x
Broadway Fans 2.71% 2.35x
Real Estate Decision Makers 6.45% 2.29x
Venture Capitalists 3.09% 2.29x
Men's Shoe Shoppers 3.08% 2.26x
Home Interior Design Enthusiasts 2.86% 2.22x
Composition Percentage: The overlap percentage between the Lululemon audience and the Interest attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lululemon audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lululemon audience is Intermix.

Location Composition Index
Intermix 5.82% 57.69x
Madewell 9.83% 48.22x
Club Monaco 5.59% 47.32x
Everlane 0.43% 39.11x
Free People 7.62% 35.80x
Supreme 1.03% 35.79x
Patagonia 4.43% 30.39x
Calvin Klein 3.33% 29.23x
Michael Kors 7.28% 28.52x
Kate Spade 6.22% 28.28x
Composition Percentage: The overlap percentage between the Lululemon audience and the Location attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lululemon audience is Hudson Valley New York Media.

Content Affinity Composition Index
Hudson Valley New York Media 1.40% 4.97x
New York City Education & News Cluster 2.24% 4.86x
New York City Real Estate Research Cluster 1.81% 4.66x
NYC Tourist Attractions 2.73% 4.27x
Institutional Investing 0.23% 3.46x
Greece Cluster 0.05% 3.18x
New York City Family & Activity Cluster 1.81% 3.17x
Art News & Products 0.26% 2.89x
Higher-End Fashion Brands 0.29% 2.85x
Marketing Professionals 0.62% 2.81x
Composition Percentage: The overlap percentage between the Lululemon audience and the Content Affinity attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lululemon audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male