Explore the Lululemon Audience
Below you'll find more information about the Lululemon audience, broken down in different categories based on their digital and physical behaviors. These are 490.4 thousand unique devices whose actions qualify for the Lululemon audience.
INTERESTS
The Lululemon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lululemon audience is Real Estate Decision Makers.
| Interest | Composition | Index |
| Real Estate Decision Makers | 4.39% | 2.83x |
| Elite Cycling Gear Shoppers | 4.23% | 2.80x |
| Ballet Enthusiasts | 3.58% | 2.75x |
| Ski and Snowboard Apparel Shoppers | 3.90% | 2.75x |
| Luxury Watch Shoppers | 4.72% | 2.73x |
| Western Canada Skiers and Snowboarders | 2.76% | 2.62x |
| Beard Care Shoppers | 3.09% | 2.58x |
| Italian Mens National Soccer Team Fans | 3.74% | 2.58x |
| Luxury Hotel Guests | 4.23% | 2.58x |
| Ski House Second Home Owners | 3.74% | 2.57x |
Composition Percentage:
The overlap percentage between the Lululemon audience and the Interest attribute.
Index: A comparison of the Lululemon audience to the internet population.
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APPAREL RETAILERS
The Lululemon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lululemon audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 3.99% | 59.61x |
| Madewell | 18.06% | 49.35x |
| Topshop | 2.51% | 48.81x |
| Joe's Jeans | 1.44% | 48.73x |
| Bonobos | 10.31% | 47.62x |
| Club Monaco | 8.45% | 46.74x |
| Intermix | 4.76% | 45.03x |
| Everlane | 0.66% | 40.35x |
| Supreme | 0.67% | 38.69x |
| Saint Laurent Paris | 4.51% | 35.86x |
Composition Percentage:
The overlap percentage between the Lululemon audience and the Location attribute.
Index: A comparison of the Lululemon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lululemon audience is Custom Gifts.
| Content Affinity | Composition | Index |
| Custom Gifts | 0.65% | 6.34x |
| Music Education | 0.65% | 5.47x |
| Meeting Planning & Hotels | 0.13% | 5.07x |
| New York City Real Estate Research Cluster | 1.30% | 4.44x |
| NYC Tourist Attractions | 0.98% | 4.13x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.49% | 4.07x |
| Horse Racing | 0.33% | 3.79x |
| Amateur Radios | 0.49% | 3.78x |
| Addiction & Recovery Reference | 0.33% | 3.57x |
| Feminism | 0.15% | 3.56x |
Composition Percentage:
The overlap percentage between the Lululemon audience and the Content Affinity attribute.
Index: A comparison of the Lululemon audience to the internet population.
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DEMOGRAPHICS
The Lululemon audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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