Explore the Lululemon Audience
Below you'll find more information about the Lululemon audience, broken down in different categories based on their digital and physical behaviors. These are 318.8 thousand unique devices whose actions qualify for the Lululemon audience.
INTERESTS
The Lululemon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lululemon audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 4.19% | 2.98x |
| Online Grocery Shoppers | 7.30% | 2.69x |
| New York Rangers Fans | 2.74% | 2.52x |
| New York Mets Fans | 2.63% | 2.39x |
| Real Estate Decision Makers | 5.80% | 2.38x |
| Broadway Fans | 2.37% | 2.32x |
| Executive Travelers | 2.63% | 2.31x |
| Luxury Womens Brands Shoppers | 3.22% | 2.30x |
| Northeastern Voters | 2.42% | 2.18x |
| New York Yankees Fans | 2.15% | 2.16x |
Composition Percentage:
The overlap percentage between the Lululemon audience and the Interest attribute.
Index: A comparison of the Lululemon audience to the internet population.
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APPAREL RETAILERS
The Lululemon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lululemon audience is Intermix.
| Location | Composition | Index |
| Intermix | 5.79% | 94.13x |
| Madewell | 9.28% | 82.55x |
| Club Monaco | 4.96% | 54.25x |
| Free People | 6.19% | 50.85x |
| Michael Kors | 6.35% | 42.03x |
| American Apparel | 8.72% | 40.94x |
| Joe's Jeans | 1.19% | 38.04x |
| Calvin Klein | 2.84% | 37.27x |
| Zara | 7.00% | 37.03x |
| Levi Strauss | 2.74% | 35.54x |
Composition Percentage:
The overlap percentage between the Lululemon audience and the Location attribute.
Index: A comparison of the Lululemon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lululemon audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 1.73% | 5.32x |
| New York City Education & News Cluster | 2.33% | 5.26x |
| Hudson Valley New York Media | 1.38% | 5.25x |
| NYC Tourist Attractions | 2.83% | 4.60x |
| Institutional Investing | 0.20% | 3.91x |
| Upstate New York Travel Cluster | 0.84% | 3.63x |
| New York City Family & Activity Cluster | 1.78% | 3.58x |
| Fashion Cluster | 1.45% | 2.91x |
| New England & Ivy League Sports | 0.51% | 2.58x |
| Marketing Professionals | 0.50% | 2.56x |
Composition Percentage:
The overlap percentage between the Lululemon audience and the Content Affinity attribute.
Index: A comparison of the Lululemon audience to the internet population.
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DEMOGRAPHICS
The Lululemon audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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