Dstillery Audiences

LULULEMON

Audience Size: 318.8 Thousand Devices

Explore the Lululemon Audience

Below you'll find more information about the Lululemon audience, broken down in different categories based on their digital and physical behaviors. These are 318.8 thousand unique devices whose actions qualify for the Lululemon audience.

Dstillery Crafted Audiences

INTERESTS

The Lululemon audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lululemon audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 4.19% 2.98x
Online Grocery Shoppers 7.30% 2.69x
New York Rangers Fans 2.74% 2.52x
New York Mets Fans 2.63% 2.39x
Real Estate Decision Makers 5.80% 2.38x
Broadway Fans 2.37% 2.32x
Executive Travelers 2.63% 2.31x
Luxury Womens Brands Shoppers 3.22% 2.30x
Northeastern Voters 2.42% 2.18x
New York Yankees Fans 2.15% 2.16x
Composition Percentage: The overlap percentage between the Lululemon audience and the Interest attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lululemon audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lululemon audience is Intermix.

Location Composition Index
Intermix 5.79% 94.13x
Madewell 9.28% 82.55x
Club Monaco 4.96% 54.25x
Free People 6.19% 50.85x
Michael Kors 6.35% 42.03x
American Apparel 8.72% 40.94x
Joe's Jeans 1.19% 38.04x
Calvin Klein 2.84% 37.27x
Zara 7.00% 37.03x
Levi Strauss 2.74% 35.54x
Composition Percentage: The overlap percentage between the Lululemon audience and the Location attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lululemon audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 1.73% 5.32x
New York City Education & News Cluster 2.33% 5.26x
Hudson Valley New York Media 1.38% 5.25x
NYC Tourist Attractions 2.83% 4.60x
Institutional Investing 0.20% 3.91x
Upstate New York Travel Cluster 0.84% 3.63x
New York City Family & Activity Cluster 1.78% 3.58x
Fashion Cluster 1.45% 2.91x
New England & Ivy League Sports 0.51% 2.58x
Marketing Professionals 0.50% 2.56x
Composition Percentage: The overlap percentage between the Lululemon audience and the Content Affinity attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lululemon audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male