Explore the Lululemon Audience
Below you'll find more information about the Lululemon audience, broken down in different categories based on their digital and physical behaviors. These are 85.2 thousand unique devices whose actions qualify for the Lululemon audience.
INTERESTS
The Lululemon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lululemon audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 1.01% | 4.00x |
| New York City Events Researchers | 3.92% | 3.05x |
| Ballet Enthusiasts | 4.90% | 2.75x |
| Luxury Boutique Hotel Researchers | 6.13% | 2.68x |
| School Closings Updates Readers | 2.21% | 2.57x |
| Telluride Trip Planners | 5.15% | 2.55x |
| Portugal Trip Planners | 5.88% | 2.51x |
| Home Interior Design Enthusiasts | 3.43% | 2.49x |
| Los Angeles Mass Transit Commuters | 4.66% | 2.46x |
| Vermont Trip Planners | 4.66% | 2.43x |
Composition Percentage:
The overlap percentage between the Lululemon audience and the Interest attribute.
Index: A comparison of the Lululemon audience to the internet population.
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APPAREL RETAILERS
The Lululemon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lululemon audience is Madewell.
| Location | Composition | Index |
| Madewell | 13.25% | 117.11x |
| Bonobos | 4.41% | 100.01x |
| Club Monaco | 2.51% | 81.61x |
| Free People | 8.63% | 76.45x |
| Anthropologie | 14.64% | 69.70x |
| The North Face | 5.10% | 62.04x |
| J. Crew | 16.21% | 52.26x |
| LL Bean | 1.75% | 44.31x |
| Ann Taylor | 3.56% | 42.98x |
| Michael Kors | 12.25% | 39.91x |
Composition Percentage:
The overlap percentage between the Lululemon audience and the Location attribute.
Index: A comparison of the Lululemon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lululemon audience is Anime.
| Content Affinity | Composition | Index |
| Anime | 0.98% | 4.67x |
| New York City Real Estate Research Cluster | 1.23% | 4.39x |
| Memphis News | 0.49% | 3.77x |
| Crossword & Puzzle Players | 0.49% | 3.61x |
| Addiction & Recovery Reference | 0.33% | 3.57x |
| London Tourism & Events | 0.04% | 3.56x |
| Hawaii News | 1.23% | 3.39x |
| Shipping & Logistics | 0.06% | 3.20x |
| Assorted Topics (Events, Tickets, Fitness) | 0.74% | 3.17x |
| Golf Travel & Gear | 1.47% | 3.10x |
Composition Percentage:
The overlap percentage between the Lululemon audience and the Content Affinity attribute.
Index: A comparison of the Lululemon audience to the internet population.
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DEMOGRAPHICS
The Lululemon audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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