Explore the Lululemon Audience
Below you'll find more information about the Lululemon audience, broken down in different categories based on their digital and physical behaviors. These are 15.6 thousand unique devices whose actions qualify for the Lululemon audience.
INTERESTS
The Lululemon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lululemon audience is Broadway Fans.
| Interest | Composition | Index |
| Broadway Fans | 8.94% | 6.12x |
| Ivy League College Researchers | 4.88% | 5.00x |
| Online Grammar Tool Users | 4.88% | 4.73x |
| Syracuse Orange Fans | 9.76% | 4.73x |
| Competitive Sports Participants | 5.69% | 4.55x |
| TV Junkies | 6.50% | 4.48x |
| New York City Events Researchers | 4.88% | 4.37x |
| Indoor Cycling & Spinning Enthusiasts | 4.88% | 4.32x |
| US Judiciary System Researchers | 5.69% | 4.32x |
| TV Advertising Professionals | 5.69% | 4.23x |
Composition Percentage:
The overlap percentage between the Lululemon audience and the Interest attribute.
Index: A comparison of the Lululemon audience to the internet population.
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APPAREL RETAILERS
The Lululemon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lululemon audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 2.16% | 122.90x |
| Intermix | 2.37% | 110.88x |
| Bonobos | 4.94% | 84.91x |
| Madewell | 13.58% | 84.71x |
| Club Monaco | 3.09% | 72.32x |
| Free People | 10.15% | 67.01x |
| Saint Laurent Paris | 1.23% | 64.16x |
| Anthropologie | 18.28% | 61.96x |
| The North Face | 6.86% | 56.22x |
| Patagonia | 2.30% | 47.00x |
Composition Percentage:
The overlap percentage between the Lululemon audience and the Location attribute.
Index: A comparison of the Lululemon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lululemon audience is Magic & Games.
| Content Affinity | Composition | Index |
| Magic & Games | 2.11% | 7.33x |
| Collectibles - Toys & Collectibles | 4.07% | 5.72x |
| Local Events & Travel Guide | 2.44% | 5.38x |
| US Cycling | 2.44% | 4.96x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 2.11% | 4.68x |
| Running & Marathons | 2.44% | 4.56x |
| North Carolina Education | 3.25% | 4.34x |
| New Hampshire News | 1.27% | 3.67x |
| Vegetarian Diet | 1.63% | 3.59x |
| Addiction & Recovery Reference | 0.33% | 3.57x |
Composition Percentage:
The overlap percentage between the Lululemon audience and the Content Affinity attribute.
Index: A comparison of the Lululemon audience to the internet population.
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DEMOGRAPHICS
The Lululemon audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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