Dstillery Audiences

LULULEMON

Audience Size: 91.2 Thousand Devices

Explore the Lululemon Audience

Below you'll find more information about the Lululemon audience, broken down in different categories based on their digital and physical behaviors. These are 91.2 thousand unique devices whose actions qualify for the Lululemon audience.

Dstillery Crafted Audiences

INTERESTS

The Lululemon audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lululemon audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 2.05% 2.99x
Ivy League College Researchers 0.79% 2.94x
Modern Art Museum Researchers 2.61% 2.93x
Telemedicine Content Readers 0.87% 2.92x
Sightseeing Travelers 1.58% 2.80x
Mens Business Clothes Shoppers 0.79% 2.79x
Restaurant Supply Shoppers 0.24% 2.78x
School Closings Updates Readers 1.42% 2.77x
Harvard University Fans 1.03% 2.74x
Supermarket Shoppers 1.58% 2.69x
Composition Percentage: The overlap percentage between the Lululemon audience and the Interest attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lululemon audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lululemon audience is Calvin Klein.

Location Composition Index
Calvin Klein 1.79% 119.13x
Madewell 11.95% 89.10x
Topshop 0.62% 85.09x
Intermix 1.86% 82.36x
Joe's Jeans 0.52% 80.08x
Club Monaco 2.66% 73.41x
Anthropologie 17.07% 71.96x
Free People 6.71% 55.48x
Bonobos 2.86% 52.23x
The North Face 3.88% 46.49x
Composition Percentage: The overlap percentage between the Lululemon audience and the Location attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lululemon audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 0.79% 5.69x
South Africa News Cluster 0.24% 5.40x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.24% 4.84x
Korea Cluster 0.24% 4.74x
New York City Education & News Cluster 0.32% 4.63x
China Cluster 0.24% 4.59x
Colorado Snow 0.33% 4.46x
Washington & Northern Virginia 1.58% 4.14x
Trucking 0.16% 3.98x
US Military Cluster 0.16% 3.84x
Composition Percentage: The overlap percentage between the Lululemon audience and the Content Affinity attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lululemon audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male