Dstillery Audiences

LULULEMON

Audience Size: 86.1 Thousand Devices

Explore the Lululemon Audience

Below you'll find more information about the Lululemon audience, broken down in different categories based on their digital and physical behaviors. These are 86.1 thousand unique devices whose actions qualify for the Lululemon audience.

Dstillery Crafted Audiences

INTERESTS

The Lululemon audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lululemon audience is Auto Show Enthusiasts.

Interest Composition Index
Auto Show Enthusiasts 2.25% 2.63x
Women’s Lifestyle Blogs Researchers 0.46% 2.53x
Dachshund Content Readers 0.82% 2.46x
Volkswagen Vehicle Shopper 1.43% 2.35x
Car Enthusiasts 2.04% 2.29x
Moving Services Shoppers 0.61% 2.29x
At-Home Gym Intenders 1.23% 2.29x
Work Visa Researchers 2.25% 2.27x
Internal Medicine Journal Researchers 1.64% 2.26x
Mature Parents 1.43% 2.24x
Composition Percentage: The overlap percentage between the Lululemon audience and the Interest attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lululemon audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lululemon audience is Topshop.

Location Composition Index
Topshop 0.87% 112.00x
Madewell 11.58% 97.24x
Intermix 1.69% 86.42x
Anthropologie 17.14% 86.36x
Club Monaco 2.52% 84.64x
Kate Spade 3.25% 62.75x
Free People 5.80% 62.73x
Joe's Jeans 0.30% 51.33x
H&M 16.84% 49.89x
The North Face 3.06% 49.43x
Composition Percentage: The overlap percentage between the Lululemon audience and the Location attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lululemon audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 1.64% 7.10x
Data Analysis & Scripting 0.61% 5.58x
Broadway Information 0.41% 3.75x
Pacific Northwest Sports & News Cluster 0.41% 3.72x
Pet Adoption 0.41% 3.68x
Apple Blogs & Hacks 0.41% 3.61x
Wine, Liquor & Mixology 0.55% 3.57x
London Tourism & Events 0.04% 3.56x
Asia Travel 0.82% 3.49x
Hawaii News 0.40% 3.45x
Composition Percentage: The overlap percentage between the Lululemon audience and the Content Affinity attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lululemon audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male