Dstillery Audiences

LULULEMON

Audience Size: 30.2 Thousand Devices

Explore the Lululemon Audience

Below you'll find more information about the Lululemon audience, broken down in different categories based on their digital and physical behaviors. These are 30.2 thousand unique devices whose actions qualify for the Lululemon audience.

Dstillery Crafted Audiences

INTERESTS

The Lululemon audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lululemon audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 3.70% 2.73x
Online Grocery Shoppers 6.60% 2.53x
Executive Travelers 2.15% 2.31x
Broadway Fans 2.15% 2.26x
Real Estate Decision Makers 5.08% 2.22x
Venture Capitalists 1.93% 2.21x
New York Rangers Fans 2.13% 2.08x
Men's Shoe Shoppers 1.96% 2.07x
Media Buying Professionals 1.52% 2.02x
Luxury Retail Researchers 1.95% 2.01x
Composition Percentage: The overlap percentage between the Lululemon audience and the Interest attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lululemon audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lululemon audience is J. Crew.

Location Composition Index
J. Crew 14.35% 33.64x
The North Face 7.98% 30.91x
Banana Republic 13.38% 26.15x
Brooks Brothers 8.31% 17.97x
REI 4.32% 9.27x
Gymboree 2.27% 7.55x
Composition Percentage: The overlap percentage between the Lululemon audience and the Location attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lululemon audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 1.47% 4.95x
New York City Education & News Cluster 2.10% 4.74x
Upstate New York Travel Cluster 0.95% 4.35x
Hudson Valley New York Media 0.99% 4.16x
NYC Tourist Attractions 2.34% 4.13x
Broadway Information 0.72% 3.03x
LGBTQ Advocacy 1.21% 2.79x
New York City Family & Activity Cluster 1.21% 2.73x
European Museums, Restaurants & Events 0.39% 2.71x
Marketing Professionals 0.50% 2.67x
Composition Percentage: The overlap percentage between the Lululemon audience and the Content Affinity attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lululemon audience resonates most for the following age and income brackets.
Age
Income
$25,000-$49,999