Explore the Lululemon Audience
Below you'll find more information about the Lululemon audience, broken down in different categories based on their digital and physical behaviors. These are 688.2 thousand unique devices whose actions qualify for the Lululemon audience.
INTERESTS
The Lululemon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lululemon audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.32% | 3.09x |
| Ballet Enthusiasts | 4.04% | 2.92x |
| New York Trip Planners | 4.10% | 2.90x |
| Executive Travelers | 0.03% | 2.69x |
| Online Grocery Shoppers | 6.84% | 2.45x |
| Broadway Fans | 2.71% | 2.35x |
| Real Estate Decision Makers | 6.45% | 2.29x |
| Venture Capitalists | 3.09% | 2.29x |
| Men's Shoe Shoppers | 3.08% | 2.26x |
| Home Interior Design Enthusiasts | 2.86% | 2.22x |
Composition Percentage:
The overlap percentage between the Lululemon audience and the Interest attribute.
Index: A comparison of the Lululemon audience to the internet population.
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APPAREL RETAILERS
The Lululemon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lululemon audience is Intermix.
| Location | Composition | Index |
| Intermix | 5.82% | 57.69x |
| Madewell | 9.83% | 48.22x |
| Club Monaco | 5.59% | 47.32x |
| Everlane | 0.43% | 39.11x |
| Free People | 7.62% | 35.80x |
| Supreme | 1.03% | 35.79x |
| Patagonia | 4.43% | 30.39x |
| Calvin Klein | 3.33% | 29.23x |
| Michael Kors | 7.28% | 28.52x |
| Kate Spade | 6.22% | 28.28x |
Composition Percentage:
The overlap percentage between the Lululemon audience and the Location attribute.
Index: A comparison of the Lululemon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lululemon audience is Hudson Valley New York Media.
| Content Affinity | Composition | Index |
| Hudson Valley New York Media | 1.40% | 4.97x |
| New York City Education & News Cluster | 2.24% | 4.86x |
| New York City Real Estate Research Cluster | 1.81% | 4.66x |
| NYC Tourist Attractions | 2.73% | 4.27x |
| Institutional Investing | 0.23% | 3.46x |
| Greece Cluster | 0.05% | 3.18x |
| New York City Family & Activity Cluster | 1.81% | 3.17x |
| Art News & Products | 0.26% | 2.89x |
| Higher-End Fashion Brands | 0.29% | 2.85x |
| Marketing Professionals | 0.62% | 2.81x |
Composition Percentage:
The overlap percentage between the Lululemon audience and the Content Affinity attribute.
Index: A comparison of the Lululemon audience to the internet population.
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DEMOGRAPHICS
The Lululemon audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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