Dstillery Audiences

LULULEMON

Audience Size: 139.3 Thousand Devices

Explore the Lululemon Audience

Below you'll find more information about the Lululemon audience, broken down in different categories based on their digital and physical behaviors. These are 139.3 thousand unique devices whose actions qualify for the Lululemon audience.

Dstillery Crafted Audiences

INTERESTS

The Lululemon audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lululemon audience is Lawyers.

Interest Composition Index
Lawyers 2.89% 3.04x
Modern Art Museum Researchers 2.62% 3.03x
Getaways Researchers 2.07% 2.71x
St Patricks Day Celebrators 1.38% 2.71x
New York City Events Researchers 2.89% 2.70x
Ivy League College Researchers 1.24% 2.67x
Telemedicine Content Readers 1.10% 2.57x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.37% 2.55x
Healthcare Thought Leaders 3.31% 2.55x
Opera Enthusiasts 5.23% 2.53x
Composition Percentage: The overlap percentage between the Lululemon audience and the Interest attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lululemon audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lululemon audience is Calvin Klein.

Location Composition Index
Calvin Klein 2.50% 75.40x
Madewell 15.65% 44.16x
Topshop 0.66% 43.09x
Intermix 2.00% 42.18x
Bonobos 5.21% 41.47x
Joe's Jeans 0.75% 41.24x
Club Monaco 2.82% 33.10x
Anthropologie 17.90% 30.92x
Free People 10.10% 30.30x
Saint Laurent Paris 1.33% 24.66x
Composition Percentage: The overlap percentage between the Lululemon audience and the Location attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lululemon audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 1.10% 7.55x
Colorado Snow 0.41% 5.47x
US Military Cluster 0.41% 4.27x
Personal Investment & Advisor Researchers 0.32% 4.09x
London Tourism & Events 0.04% 3.56x
Tahoe & Reno Tourism 0.41% 3.54x
Vermont Cluster 0.28% 3.53x
Washington & Northern Virginia 1.65% 3.40x
Wine, Liquor & Mixology 1.10% 3.19x
Electronic Accessories 0.28% 3.17x
Composition Percentage: The overlap percentage between the Lululemon audience and the Content Affinity attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lululemon audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male