Dstillery Audiences

LULULEMON

Audience Size: 200.6 Thousand Devices

Explore the Lululemon Audience

Below you'll find more information about the Lululemon audience, broken down in different categories based on their digital and physical behaviors. These are 200.6 thousand unique devices whose actions qualify for the Lululemon audience.

Dstillery Crafted Audiences

INTERESTS

The Lululemon audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lululemon audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 1.69% 4.16x
Chloroquine Information Researchers 2.54% 3.68x
Caribbean Destination Reopening Researchers 3.28% 3.55x
Online Grocery Shoppers 5.56% 3.47x
Amazon Prime Movie Subscribers 3.38% 3.19x
United Arab Emirates Trip Planners 4.04% 3.00x
Food Bank Researchers 2.27% 2.99x
Orthopedic Health Researchers 5.30% 2.88x
Accounting & CPA Continuing Education Researchers 5.30% 2.86x
Mens Business Clothes Shoppers 4.04% 2.79x
Composition Percentage: The overlap percentage between the Lululemon audience and the Interest attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lululemon audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lululemon audience is Calvin Klein.

Location Composition Index
Calvin Klein 3.31% 79.95x
Topshop 1.80% 71.79x
Madewell 17.31% 65.46x
Club Monaco 6.72% 61.08x
Joe's Jeans 0.92% 57.02x
Bonobos 7.54% 56.78x
Intermix 3.51% 53.94x
Saint Laurent Paris 3.55% 46.70x
Anthropologie 19.89% 42.75x
Everlane 0.40% 42.59x
Composition Percentage: The overlap percentage between the Lululemon audience and the Location attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lululemon audience is International Travel.

Content Affinity Composition Index
International Travel 1.26% 8.86x
New York City Education & News Cluster 1.01% 6.81x
NYC Tourist Attractions 1.26% 5.87x
Personal Investment & Advisor Researchers 1.52% 5.61x
Meeting Planning & Hotels 0.13% 5.07x
Backpacking 1.26% 4.34x
New York City Real Estate Research Cluster 1.52% 3.98x
Trucks 0.51% 3.80x
Addiction & Recovery Reference 0.33% 3.57x
Moving & Storage 0.55% 3.56x
Composition Percentage: The overlap percentage between the Lululemon audience and the Content Affinity attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lululemon audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male