Dstillery Audiences

LULULEMON

Audience Size: 658.3 Thousand Devices

Explore the Lululemon Audience

Below you'll find more information about the Lululemon audience, broken down in different categories based on their digital and physical behaviors. These are 658.3 thousand unique devices whose actions qualify for the Lululemon audience.

Dstillery Crafted Audiences

INTERESTS

The Lululemon audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lululemon audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 5.09% 2.75x
Ballet Enthusiasts 5.32% 2.65x
Real Estate Decision Makers 3.96% 2.29x
Opera Enthusiasts 3.56% 2.28x
Online Grocery Shoppers 4.87% 2.26x
E-cycling Enthusiasts 4.79% 2.26x
Western Canada Skiers and Snowboarders 3.08% 2.25x
Venture Capitalists 3.51% 2.16x
Home Interior Design Enthusiasts 3.88% 2.15x
Luxury Boutique Hotel Researchers 3.76% 2.15x
Composition Percentage: The overlap percentage between the Lululemon audience and the Interest attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lululemon audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lululemon audience is Calvin Klein.

Location Composition Index
Calvin Klein 4.27% 51.97x
Madewell 18.42% 43.44x
Joe's Jeans 1.78% 43.32x
Bonobos 11.28% 42.12x
Topshop 2.92% 41.20x
Intermix 5.59% 41.15x
Club Monaco 9.00% 40.70x
Supreme 0.69% 32.83x
Everlane 0.72% 32.75x
Anthropologie 16.38% 30.67x
Composition Percentage: The overlap percentage between the Lululemon audience and the Location attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lululemon audience is Cosmetics Business.

Content Affinity Composition Index
Cosmetics Business 0.08% 5.54x
Institutional Investing 0.28% 5.41x
France Online Music & Quiz Content Cluster 0.10% 5.25x
Work Productivity 0.38% 5.08x
NYC Tourist Attractions 1.79% 3.73x
Senior Care 0.10% 3.69x
Holiday Gifts 0.10% 3.60x
Startup Investment 0.81% 3.57x
London Tourism & Events 0.04% 3.56x
Pac 12 Sports 0.18% 3.54x
Composition Percentage: The overlap percentage between the Lululemon audience and the Content Affinity attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lululemon audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male