
Explore the Lululemon Audience
Below you'll find more information about the Lululemon audience, broken down in different categories based on their digital and physical behaviors. These are 774.4 thousand unique devices whose actions qualify for the Lululemon audience.

INTERESTS
The Lululemon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lululemon audience is Ballet Enthusiasts.
Interest | Composition | Index |
Ballet Enthusiasts | 6.09% | 3.13x |
New York City Events Researchers | 5.28% | 2.90x |
Online Grocery Shoppers | 5.99% | 2.76x |
New York Trip Planners | 5.12% | 2.61x |
Real Estate Decision Makers | 4.89% | 2.51x |
Burger Enthusiast | 3.08% | 2.38x |
Broadway Fans | 3.85% | 2.34x |
Restaurant Menu Researchers | 3.78% | 2.32x |
Luxury Retail Researchers | 4.26% | 2.29x |
Sightseeing Travelers | 4.35% | 2.20x |
Composition Percentage:
The overlap percentage between the Lululemon audience and the Interest attribute.
Index: A comparison of the Lululemon audience to the internet population.
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APPAREL RETAILERS
The Lululemon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lululemon audience is Calvin Klein.
Location | Composition | Index |
Calvin Klein | 4.15% | 48.86x |
Intermix | 7.35% | 44.92x |
Madewell | 19.14% | 41.68x |
Bonobos | 11.85% | 40.36x |
Joe's Jeans | 1.88% | 39.26x |
Topshop | 3.05% | 35.47x |
Club Monaco | 8.61% | 35.15x |
Supreme | 0.79% | 34.63x |
Anthropologie | 8.35% | 29.78x |
Saint Laurent Paris | 4.72% | 28.65x |
Composition Percentage:
The overlap percentage between the Lululemon audience and the Location attribute.
Index: A comparison of the Lululemon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lululemon audience is Italy Cluster.
Content Affinity | Composition | Index |
Italy Cluster | 0.08% | 6.33x |
French News & Gossip Cluster | 0.19% | 6.23x |
Computer Printers | 0.10% | 5.59x |
France Online Music & Quiz Content Cluster | 0.10% | 5.39x |
New York City Education & News Cluster | 1.62% | 4.48x |
NYC Tourist Attractions | 2.27% | 4.30x |
Greece Cluster | 0.06% | 4.15x |
Nepal News | 0.06% | 4.07x |
Serbia & Albania Cluster | 0.10% | 3.94x |
Paper & Packaging | 0.08% | 3.93x |
Composition Percentage:
The overlap percentage between the Lululemon audience and the Content Affinity attribute.
Index: A comparison of the Lululemon audience to the internet population.
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DEMOGRAPHICS
The Lululemon audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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