Explore the Lululemon Audience
Below you'll find more information about the Lululemon audience, broken down in different categories based on their digital and physical behaviors. These are 831.1 thousand unique devices whose actions qualify for the Lululemon audience.
INTERESTS
The Lululemon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lululemon audience is Ballet Enthusiasts.
| Interest | Composition | Index |
| Ballet Enthusiasts | 5.01% | 2.04x |
| New York City Events Researchers | 4.74% | 2.00x |
| Online Grocery Shoppers | 5.09% | 1.99x |
| Real Estate Decision Makers | 4.57% | 1.87x |
| Venture Capitalists | 3.85% | 1.84x |
| Investment Banking Professionals | 3.69% | 1.83x |
| Men's Shoe Shoppers | 4.37% | 1.81x |
| Opera Enthusiasts | 3.97% | 1.81x |
| New York Trip Planners | 4.47% | 1.75x |
| E-cycling Enthusiasts | 4.33% | 1.74x |
Composition Percentage:
The overlap percentage between the Lululemon audience and the Interest attribute.
Index: A comparison of the Lululemon audience to the internet population.
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APPAREL RETAILERS
The Lululemon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lululemon audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 3.95% | 45.97x |
| Intermix | 7.17% | 44.72x |
| Madewell | 17.31% | 40.19x |
| Bonobos | 11.16% | 38.29x |
| Club Monaco | 7.51% | 33.75x |
| Topshop | 2.74% | 32.72x |
| Supreme | 0.85% | 32.62x |
| Joe's Jeans | 1.73% | 30.37x |
| Everlane | 0.62% | 28.63x |
| Patagonia | 6.70% | 27.37x |
Composition Percentage:
The overlap percentage between the Lululemon audience and the Location attribute.
Index: A comparison of the Lululemon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lululemon audience is Scientology.
| Content Affinity | Composition | Index |
| Scientology | 0.03% | 3.82x |
| Bulgaria Cluster | 0.03% | 3.39x |
| Drawing & Animation | 0.03% | 3.02x |
| Franco-African Cluster | 0.04% | 3.01x |
| Scotland Travel | 0.04% | 2.95x |
| Credit Unions & Consumer Protection | 0.04% | 2.88x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.08% | 2.84x |
| Law School Research Cluster | 0.07% | 2.77x |
| Marketing Professionals | 0.64% | 2.66x |
| San Francisco Tourism | 0.21% | 2.64x |
Composition Percentage:
The overlap percentage between the Lululemon audience and the Content Affinity attribute.
Index: A comparison of the Lululemon audience to the internet population.
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DEMOGRAPHICS
The Lululemon audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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