Explore the Lululemon Audience
Below you'll find more information about the Lululemon audience, broken down in different categories based on their digital and physical behaviors. These are 86.1 thousand unique devices whose actions qualify for the Lululemon audience.
INTERESTS
The Lululemon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lululemon audience is Auto Show Enthusiasts.
| Interest | Composition | Index |
| Auto Show Enthusiasts | 2.25% | 2.63x |
| Women’s Lifestyle Blogs Researchers | 0.46% | 2.53x |
| Dachshund Content Readers | 0.82% | 2.46x |
| Volkswagen Vehicle Shopper | 1.43% | 2.35x |
| Car Enthusiasts | 2.04% | 2.29x |
| Moving Services Shoppers | 0.61% | 2.29x |
| At-Home Gym Intenders | 1.23% | 2.29x |
| Work Visa Researchers | 2.25% | 2.27x |
| Internal Medicine Journal Researchers | 1.64% | 2.26x |
| Mature Parents | 1.43% | 2.24x |
Composition Percentage:
The overlap percentage between the Lululemon audience and the Interest attribute.
Index: A comparison of the Lululemon audience to the internet population.
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APPAREL RETAILERS
The Lululemon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lululemon audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.87% | 112.00x |
| Madewell | 11.58% | 97.24x |
| Intermix | 1.69% | 86.42x |
| Anthropologie | 17.14% | 86.36x |
| Club Monaco | 2.52% | 84.64x |
| Kate Spade | 3.25% | 62.75x |
| Free People | 5.80% | 62.73x |
| Joe's Jeans | 0.30% | 51.33x |
| H&M | 16.84% | 49.89x |
| The North Face | 3.06% | 49.43x |
Composition Percentage:
The overlap percentage between the Lululemon audience and the Location attribute.
Index: A comparison of the Lululemon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lululemon audience is Washington & Northern Virginia.
| Content Affinity | Composition | Index |
| Washington & Northern Virginia | 1.64% | 7.10x |
| Data Analysis & Scripting | 0.61% | 5.58x |
| Broadway Information | 0.41% | 3.75x |
| Pacific Northwest Sports & News Cluster | 0.41% | 3.72x |
| Pet Adoption | 0.41% | 3.68x |
| Apple Blogs & Hacks | 0.41% | 3.61x |
| Wine, Liquor & Mixology | 0.55% | 3.57x |
| London Tourism & Events | 0.04% | 3.56x |
| Asia Travel | 0.82% | 3.49x |
| Hawaii News | 0.40% | 3.45x |
Composition Percentage:
The overlap percentage between the Lululemon audience and the Content Affinity attribute.
Index: A comparison of the Lululemon audience to the internet population.
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DEMOGRAPHICS
The Lululemon audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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