Dstillery Audiences

LULULEMON

Audience Size: 32.6 Thousand Devices

Explore the Lululemon Audience

Below you'll find more information about the Lululemon audience, broken down in different categories based on their digital and physical behaviors. These are 32.6 thousand unique devices whose actions qualify for the Lululemon audience.

Dstillery Crafted Audiences

INTERESTS

The Lululemon audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lululemon audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 4.37% 5.60x
Ballet Enthusiasts 6.35% 4.66x
Restaurant Supply Shoppers 1.01% 4.00x
New York City Events Researchers 4.76% 3.98x
Venture Capitalists 5.95% 3.96x
Internal Medicine Journal Researchers 5.95% 3.84x
Harvard University Fans 5.16% 3.76x
Jamband Fans 5.95% 3.60x
Resume Writing Researchers 5.16% 3.59x
Home Interior Design Enthusiasts 4.37% 3.50x
Composition Percentage: The overlap percentage between the Lululemon audience and the Interest attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lululemon audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lululemon audience is Calvin Klein.

Location Composition Index
Calvin Klein 2.04% 120.42x
Intermix 2.21% 93.18x
Bonobos 5.60% 84.17x
Madewell 13.42% 80.65x
Saint Laurent Paris 1.70% 75.78x
Club Monaco 3.11% 67.75x
Anthropologie 18.27% 59.81x
Free People 9.88% 59.51x
Lorna Jane 1.19% 51.50x
The North Face 6.23% 47.72x
Composition Percentage: The overlap percentage between the Lululemon audience and the Location attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lululemon audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 2.38% 7.96x
Magic & Games 1.98% 7.16x
Electronic Accessories 1.59% 6.59x
Data Analysis & Scripting 1.19% 5.43x
Apple Blogs & Hacks 3.17% 5.30x
New York City Family & Activity Cluster 3.57% 4.44x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 1.98% 4.25x
Math Education 1.19% 3.73x
Luxury Sneakers 1.59% 3.68x
Legal Information Research Cluster 0.79% 3.64x
Composition Percentage: The overlap percentage between the Lululemon audience and the Content Affinity attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lululemon audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male