Explore the Lululemon Audience
Below you'll find more information about the Lululemon audience, broken down in different categories based on their digital and physical behaviors. These are 752.3 thousand unique devices whose actions qualify for the Lululemon audience.
INTERESTS
The Lululemon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lululemon audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.13% | 5.14x |
| New York City Events Researchers | 5.42% | 2.52x |
| Ballet Enthusiasts | 5.61% | 2.44x |
| Online Grocery Shoppers | 5.56% | 2.35x |
| Real Estate Decision Makers | 5.24% | 2.27x |
| New York Trip Planners | 5.00% | 2.21x |
| Venture Capitalists | 4.41% | 2.15x |
| Opera Enthusiasts | 4.22% | 2.05x |
| Elite Cycling Gear Shoppers | 4.09% | 2.03x |
| Los Angeles Trip Planners | 4.87% | 2.01x |
Composition Percentage:
The overlap percentage between the Lululemon audience and the Interest attribute.
Index: A comparison of the Lululemon audience to the internet population.
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APPAREL RETAILERS
The Lululemon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lululemon audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 4.39% | 49.50x |
| Intermix | 7.11% | 44.25x |
| Madewell | 20.41% | 42.65x |
| Joe's Jeans | 2.02% | 41.78x |
| Bonobos | 11.76% | 40.64x |
| Club Monaco | 9.18% | 38.30x |
| Topshop | 3.12% | 37.84x |
| Supreme | 0.75% | 33.59x |
| Anthropologie | 13.96% | 29.98x |
| Everlane | 0.74% | 29.91x |
Composition Percentage:
The overlap percentage between the Lululemon audience and the Location attribute.
Index: A comparison of the Lululemon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lululemon audience is Meeting Planning & Hotels.
| Content Affinity | Composition | Index |
| Meeting Planning & Hotels | 0.16% | 4.79x |
| Paper & Packaging | 0.07% | 4.75x |
| Cosmetics Business | 0.07% | 4.68x |
| Real Estate Cluster | 0.25% | 4.57x |
| NYC Tourist Attractions | 2.23% | 4.17x |
| Russia Cluster | 0.13% | 3.71x |
| Scuba Diving | 0.04% | 3.68x |
| General Interest | 0.03% | 3.64x |
| Institutional Investing | 0.20% | 3.60x |
| French News & Gossip Cluster | 0.12% | 3.56x |
Composition Percentage:
The overlap percentage between the Lululemon audience and the Content Affinity attribute.
Index: A comparison of the Lululemon audience to the internet population.
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DEMOGRAPHICS
The Lululemon audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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