Dstillery Audiences

LULULEMON

Audience Size: 56.3 Thousand Devices

Explore the Lululemon Audience

Below you'll find more information about the Lululemon audience, broken down in different categories based on their digital and physical behaviors. These are 56.3 thousand unique devices whose actions qualify for the Lululemon audience.

Dstillery Crafted Audiences

INTERESTS

The Lululemon audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lululemon audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 3.84% 4.21x
Luxury Retail Researchers 6.26% 3.98x
Ballet Enthusiasts 5.45% 3.59x
Home Interior Design Enthusiasts 5.45% 3.52x
New York City Events Researchers 4.44% 3.35x
Travel Book Readers 5.45% 3.27x
Elite Cycling Gear Shoppers 5.66% 3.19x
Classical Music Enthusiasts 5.66% 3.15x
Yale University Fans 4.24% 2.90x
Legal News Readers 5.45% 2.88x
Composition Percentage: The overlap percentage between the Lululemon audience and the Interest attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lululemon audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lululemon audience is Calvin Klein.

Location Composition Index
Calvin Klein 1.57% 158.36x
Club Monaco 3.33% 123.17x
Saint Laurent Paris 1.46% 116.69x
Madewell 12.48% 116.37x
Intermix 1.83% 95.91x
Bonobos 4.09% 78.03x
Anthropologie 16.50% 74.27x
Free People 8.78% 68.84x
Lorna Jane 1.25% 65.76x
The North Face 5.57% 63.44x
Composition Percentage: The overlap percentage between the Lululemon audience and the Location attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lululemon audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 0.81% 4.91x
Business News & Information Readers 0.61% 4.89x
Education Cluster 0.61% 4.48x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.61% 4.18x
DIY Decoration & Furniture 0.81% 4.16x
Travel, Food, Fashion & Fitness 0.81% 3.98x
New York City Education & News Cluster 0.61% 3.96x
Video Content Sites 1.21% 3.92x
Beer, Wine & Alcohol 0.61% 3.87x
Personal Investment & Advisor Researchers 1.01% 3.80x
Composition Percentage: The overlap percentage between the Lululemon audience and the Content Affinity attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lululemon audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male