Explore the Lululemon Audience
Below you'll find more information about the Lululemon audience, broken down in different categories based on their digital and physical behaviors. These are 30.2 thousand unique devices whose actions qualify for the Lululemon audience.
INTERESTS
The Lululemon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lululemon audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 3.70% | 2.73x |
| Online Grocery Shoppers | 6.60% | 2.53x |
| Executive Travelers | 2.15% | 2.31x |
| Broadway Fans | 2.15% | 2.26x |
| Real Estate Decision Makers | 5.08% | 2.22x |
| Venture Capitalists | 1.93% | 2.21x |
| New York Rangers Fans | 2.13% | 2.08x |
| Men's Shoe Shoppers | 1.96% | 2.07x |
| Media Buying Professionals | 1.52% | 2.02x |
| Luxury Retail Researchers | 1.95% | 2.01x |
Composition Percentage:
The overlap percentage between the Lululemon audience and the Interest attribute.
Index: A comparison of the Lululemon audience to the internet population.
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APPAREL RETAILERS
The Lululemon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lululemon audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 14.35% | 33.64x |
| The North Face | 7.98% | 30.91x |
| Banana Republic | 13.38% | 26.15x |
| Brooks Brothers | 8.31% | 17.97x |
| REI | 4.32% | 9.27x |
| Gymboree | 2.27% | 7.55x |
Composition Percentage:
The overlap percentage between the Lululemon audience and the Location attribute.
Index: A comparison of the Lululemon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lululemon audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 1.47% | 4.95x |
| New York City Education & News Cluster | 2.10% | 4.74x |
| Upstate New York Travel Cluster | 0.95% | 4.35x |
| Hudson Valley New York Media | 0.99% | 4.16x |
| NYC Tourist Attractions | 2.34% | 4.13x |
| Broadway Information | 0.72% | 3.03x |
| LGBTQ Advocacy | 1.21% | 2.79x |
| New York City Family & Activity Cluster | 1.21% | 2.73x |
| European Museums, Restaurants & Events | 0.39% | 2.71x |
| Marketing Professionals | 0.50% | 2.67x |
Composition Percentage:
The overlap percentage between the Lululemon audience and the Content Affinity attribute.
Index: A comparison of the Lululemon audience to the internet population.
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DEMOGRAPHICS
The Lululemon audience resonates most for the following age and income brackets.
Age
Income
$25,000-$49,999
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