Dstillery Audiences

LULULEMON

Audience Size: 752.3 Thousand Devices

Explore the Lululemon Audience

Below you'll find more information about the Lululemon audience, broken down in different categories based on their digital and physical behaviors. These are 752.3 thousand unique devices whose actions qualify for the Lululemon audience.

Dstillery Crafted Audiences

INTERESTS

The Lululemon audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lululemon audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.13% 5.14x
New York City Events Researchers 5.42% 2.52x
Ballet Enthusiasts 5.61% 2.44x
Online Grocery Shoppers 5.56% 2.35x
Real Estate Decision Makers 5.24% 2.27x
New York Trip Planners 5.00% 2.21x
Venture Capitalists 4.41% 2.15x
Opera Enthusiasts 4.22% 2.05x
Elite Cycling Gear Shoppers 4.09% 2.03x
Los Angeles Trip Planners 4.87% 2.01x
Composition Percentage: The overlap percentage between the Lululemon audience and the Interest attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lululemon audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lululemon audience is Calvin Klein.

Location Composition Index
Calvin Klein 4.39% 49.50x
Intermix 7.11% 44.25x
Madewell 20.41% 42.65x
Joe's Jeans 2.02% 41.78x
Bonobos 11.76% 40.64x
Club Monaco 9.18% 38.30x
Topshop 3.12% 37.84x
Supreme 0.75% 33.59x
Anthropologie 13.96% 29.98x
Everlane 0.74% 29.91x
Composition Percentage: The overlap percentage between the Lululemon audience and the Location attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lululemon audience is Meeting Planning & Hotels.

Content Affinity Composition Index
Meeting Planning & Hotels 0.16% 4.79x
Paper & Packaging 0.07% 4.75x
Cosmetics Business 0.07% 4.68x
Real Estate Cluster 0.25% 4.57x
NYC Tourist Attractions 2.23% 4.17x
Russia Cluster 0.13% 3.71x
Scuba Diving 0.04% 3.68x
General Interest 0.03% 3.64x
Institutional Investing 0.20% 3.60x
French News & Gossip Cluster 0.12% 3.56x
Composition Percentage: The overlap percentage between the Lululemon audience and the Content Affinity attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lululemon audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male