Dstillery Audiences

LULULEMON

Audience Size: 211.9 Thousand Devices

Explore the Lululemon Audience

Below you'll find more information about the Lululemon audience, broken down in different categories based on their digital and physical behaviors. These are 211.9 thousand unique devices whose actions qualify for the Lululemon audience.

Dstillery Crafted Audiences

INTERESTS

The Lululemon audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lululemon audience is Quarantine Planners.

Interest Composition Index
Quarantine Planners 1.65% 2.55x
E-cycling Enthusiasts 4.01% 2.42x
Venture Capitalists 3.07% 2.39x
Restaurant Supply Shoppers 0.24% 2.36x
Telemedicine Content Readers 1.34% 2.29x
Real Estate Decision Makers 3.23% 2.26x
Cycling Enthusiasts 2.91% 2.16x
Yale University Fans 2.36% 2.16x
Mac Users 1.89% 2.12x
Home Interior Design Enthusiasts 2.05% 2.08x
Composition Percentage: The overlap percentage between the Lululemon audience and the Interest attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lululemon audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lululemon audience is Calvin Klein.

Location Composition Index
Calvin Klein 2.47% 52.21x
Madewell 14.74% 30.26x
Joe's Jeans 0.88% 28.88x
Bonobos 5.04% 28.01x
Intermix 1.71% 27.50x
Club Monaco 2.78% 22.94x
Free People 10.18% 20.80x
Anthropologie 16.55% 20.43x
Topshop 0.40% 19.76x
The North Face 5.41% 16.83x
Composition Percentage: The overlap percentage between the Lululemon audience and the Location attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lululemon audience is Private Aviation.

Content Affinity Composition Index
Private Aviation 0.24% 4.36x
Data Analysis & Scripting 0.71% 4.13x
Pac 12 Sports 0.24% 4.03x
Tennis, Golf & Boxing 0.16% 3.81x
Southeast College Athletics 0.24% 3.80x
Caribbean Vacation 0.23% 3.79x
Low Carb Diets 0.55% 3.59x
Addiction & Recovery Reference 0.33% 3.57x
London Tourism & Events 0.04% 3.56x
Beer, Wine & Alcohol 0.15% 3.49x
Composition Percentage: The overlap percentage between the Lululemon audience and the Content Affinity attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lululemon audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male