Explore the Lululemon Audience
Below you'll find more information about the Lululemon audience, broken down in different categories based on their digital and physical behaviors. These are 139.3 thousand unique devices whose actions qualify for the Lululemon audience.
INTERESTS
The Lululemon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lululemon audience is Lawyers.
| Interest | Composition | Index |
| Lawyers | 2.89% | 3.04x |
| Modern Art Museum Researchers | 2.62% | 3.03x |
| Getaways Researchers | 2.07% | 2.71x |
| St Patricks Day Celebrators | 1.38% | 2.71x |
| New York City Events Researchers | 2.89% | 2.70x |
| Ivy League College Researchers | 1.24% | 2.67x |
| Telemedicine Content Readers | 1.10% | 2.57x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.37% | 2.55x |
| Healthcare Thought Leaders | 3.31% | 2.55x |
| Opera Enthusiasts | 5.23% | 2.53x |
Composition Percentage:
The overlap percentage between the Lululemon audience and the Interest attribute.
Index: A comparison of the Lululemon audience to the internet population.
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APPAREL RETAILERS
The Lululemon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lululemon audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 2.50% | 75.40x |
| Madewell | 15.65% | 44.16x |
| Topshop | 0.66% | 43.09x |
| Intermix | 2.00% | 42.18x |
| Bonobos | 5.21% | 41.47x |
| Joe's Jeans | 0.75% | 41.24x |
| Club Monaco | 2.82% | 33.10x |
| Anthropologie | 17.90% | 30.92x |
| Free People | 10.10% | 30.30x |
| Saint Laurent Paris | 1.33% | 24.66x |
Composition Percentage:
The overlap percentage between the Lululemon audience and the Location attribute.
Index: A comparison of the Lululemon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lululemon audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 1.10% | 7.55x |
| Colorado Snow | 0.41% | 5.47x |
| US Military Cluster | 0.41% | 4.27x |
| Personal Investment & Advisor Researchers | 0.32% | 4.09x |
| London Tourism & Events | 0.04% | 3.56x |
| Tahoe & Reno Tourism | 0.41% | 3.54x |
| Vermont Cluster | 0.28% | 3.53x |
| Washington & Northern Virginia | 1.65% | 3.40x |
| Wine, Liquor & Mixology | 1.10% | 3.19x |
| Electronic Accessories | 0.28% | 3.17x |
Composition Percentage:
The overlap percentage between the Lululemon audience and the Content Affinity attribute.
Index: A comparison of the Lululemon audience to the internet population.
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DEMOGRAPHICS
The Lululemon audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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