Explore the Lululemon Audience
Below you'll find more information about the Lululemon audience, broken down in different categories based on their digital and physical behaviors. These are 91.2 thousand unique devices whose actions qualify for the Lululemon audience.
INTERESTS
The Lululemon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lululemon audience is Indoor Cycling & Spinning Enthusiasts.
| Interest | Composition | Index |
| Indoor Cycling & Spinning Enthusiasts | 2.05% | 2.99x |
| Ivy League College Researchers | 0.79% | 2.94x |
| Modern Art Museum Researchers | 2.61% | 2.93x |
| Telemedicine Content Readers | 0.87% | 2.92x |
| Sightseeing Travelers | 1.58% | 2.80x |
| Mens Business Clothes Shoppers | 0.79% | 2.79x |
| Restaurant Supply Shoppers | 0.24% | 2.78x |
| School Closings Updates Readers | 1.42% | 2.77x |
| Harvard University Fans | 1.03% | 2.74x |
| Supermarket Shoppers | 1.58% | 2.69x |
Composition Percentage:
The overlap percentage between the Lululemon audience and the Interest attribute.
Index: A comparison of the Lululemon audience to the internet population.
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APPAREL RETAILERS
The Lululemon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lululemon audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 1.79% | 119.13x |
| Madewell | 11.95% | 89.10x |
| Topshop | 0.62% | 85.09x |
| Intermix | 1.86% | 82.36x |
| Joe's Jeans | 0.52% | 80.08x |
| Club Monaco | 2.66% | 73.41x |
| Anthropologie | 17.07% | 71.96x |
| Free People | 6.71% | 55.48x |
| Bonobos | 2.86% | 52.23x |
| The North Face | 3.88% | 46.49x |
Composition Percentage:
The overlap percentage between the Lululemon audience and the Location attribute.
Index: A comparison of the Lululemon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lululemon audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 0.79% | 5.69x |
| South Africa News Cluster | 0.24% | 5.40x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.24% | 4.84x |
| Korea Cluster | 0.24% | 4.74x |
| New York City Education & News Cluster | 0.32% | 4.63x |
| China Cluster | 0.24% | 4.59x |
| Colorado Snow | 0.33% | 4.46x |
| Washington & Northern Virginia | 1.58% | 4.14x |
| Trucking | 0.16% | 3.98x |
| US Military Cluster | 0.16% | 3.84x |
Composition Percentage:
The overlap percentage between the Lululemon audience and the Content Affinity attribute.
Index: A comparison of the Lululemon audience to the internet population.
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DEMOGRAPHICS
The Lululemon audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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