Explore the Lululemon Audience
Below you'll find more information about the Lululemon audience, broken down in different categories based on their digital and physical behaviors. These are 56.3 thousand unique devices whose actions qualify for the Lululemon audience.
INTERESTS
The Lululemon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lululemon audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 3.84% | 4.21x |
| Luxury Retail Researchers | 6.26% | 3.98x |
| Ballet Enthusiasts | 5.45% | 3.59x |
| Home Interior Design Enthusiasts | 5.45% | 3.52x |
| New York City Events Researchers | 4.44% | 3.35x |
| Travel Book Readers | 5.45% | 3.27x |
| Elite Cycling Gear Shoppers | 5.66% | 3.19x |
| Classical Music Enthusiasts | 5.66% | 3.15x |
| Yale University Fans | 4.24% | 2.90x |
| Legal News Readers | 5.45% | 2.88x |
Composition Percentage:
The overlap percentage between the Lululemon audience and the Interest attribute.
Index: A comparison of the Lululemon audience to the internet population.
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APPAREL RETAILERS
The Lululemon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lululemon audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 1.57% | 158.36x |
| Club Monaco | 3.33% | 123.17x |
| Saint Laurent Paris | 1.46% | 116.69x |
| Madewell | 12.48% | 116.37x |
| Intermix | 1.83% | 95.91x |
| Bonobos | 4.09% | 78.03x |
| Anthropologie | 16.50% | 74.27x |
| Free People | 8.78% | 68.84x |
| Lorna Jane | 1.25% | 65.76x |
| The North Face | 5.57% | 63.44x |
Composition Percentage:
The overlap percentage between the Lululemon audience and the Location attribute.
Index: A comparison of the Lululemon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lululemon audience is Furniture & Home Improvement.
| Content Affinity | Composition | Index |
| Furniture & Home Improvement | 0.81% | 4.91x |
| Business News & Information Readers | 0.61% | 4.89x |
| Education Cluster | 0.61% | 4.48x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.61% | 4.18x |
| DIY Decoration & Furniture | 0.81% | 4.16x |
| Travel, Food, Fashion & Fitness | 0.81% | 3.98x |
| New York City Education & News Cluster | 0.61% | 3.96x |
| Video Content Sites | 1.21% | 3.92x |
| Beer, Wine & Alcohol | 0.61% | 3.87x |
| Personal Investment & Advisor Researchers | 1.01% | 3.80x |
Composition Percentage:
The overlap percentage between the Lululemon audience and the Content Affinity attribute.
Index: A comparison of the Lululemon audience to the internet population.
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DEMOGRAPHICS
The Lululemon audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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