Dstillery Audiences

LULULEMON

Audience Size: 85.2 Thousand Devices

Explore the Lululemon Audience

Below you'll find more information about the Lululemon audience, broken down in different categories based on their digital and physical behaviors. These are 85.2 thousand unique devices whose actions qualify for the Lululemon audience.

Dstillery Crafted Audiences

INTERESTS

The Lululemon audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lululemon audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 1.01% 4.00x
New York City Events Researchers 3.92% 3.05x
Ballet Enthusiasts 4.90% 2.75x
Luxury Boutique Hotel Researchers 6.13% 2.68x
School Closings Updates Readers 2.21% 2.57x
Telluride Trip Planners 5.15% 2.55x
Portugal Trip Planners 5.88% 2.51x
Home Interior Design Enthusiasts 3.43% 2.49x
Los Angeles Mass Transit Commuters 4.66% 2.46x
Vermont Trip Planners 4.66% 2.43x
Composition Percentage: The overlap percentage between the Lululemon audience and the Interest attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lululemon audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lululemon audience is Madewell.

Location Composition Index
Madewell 13.25% 117.11x
Bonobos 4.41% 100.01x
Club Monaco 2.51% 81.61x
Free People 8.63% 76.45x
Anthropologie 14.64% 69.70x
The North Face 5.10% 62.04x
J. Crew 16.21% 52.26x
LL Bean 1.75% 44.31x
Ann Taylor 3.56% 42.98x
Michael Kors 12.25% 39.91x
Composition Percentage: The overlap percentage between the Lululemon audience and the Location attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lululemon audience is Anime.

Content Affinity Composition Index
Anime 0.98% 4.67x
New York City Real Estate Research Cluster 1.23% 4.39x
Memphis News 0.49% 3.77x
Crossword & Puzzle Players 0.49% 3.61x
Addiction & Recovery Reference 0.33% 3.57x
London Tourism & Events 0.04% 3.56x
Hawaii News 1.23% 3.39x
Shipping & Logistics 0.06% 3.20x
Assorted Topics (Events, Tickets, Fitness) 0.74% 3.17x
Golf Travel & Gear 1.47% 3.10x
Composition Percentage: The overlap percentage between the Lululemon audience and the Content Affinity attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lululemon audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male