Dstillery Audiences

LULULEMON

Audience Size: 490.4 Thousand Devices

Explore the Lululemon Audience

Below you'll find more information about the Lululemon audience, broken down in different categories based on their digital and physical behaviors. These are 490.4 thousand unique devices whose actions qualify for the Lululemon audience.

Dstillery Crafted Audiences

INTERESTS

The Lululemon audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lululemon audience is Real Estate Decision Makers.

Interest Composition Index
Real Estate Decision Makers 4.39% 2.83x
Elite Cycling Gear Shoppers 4.23% 2.80x
Ballet Enthusiasts 3.58% 2.75x
Ski and Snowboard Apparel Shoppers 3.90% 2.75x
Luxury Watch Shoppers 4.72% 2.73x
Western Canada Skiers and Snowboarders 2.76% 2.62x
Beard Care Shoppers 3.09% 2.58x
Italian Mens National Soccer Team Fans 3.74% 2.58x
Luxury Hotel Guests 4.23% 2.58x
Ski House Second Home Owners 3.74% 2.57x
Composition Percentage: The overlap percentage between the Lululemon audience and the Interest attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lululemon audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lululemon audience is Calvin Klein.

Location Composition Index
Calvin Klein 3.99% 59.61x
Madewell 18.06% 49.35x
Topshop 2.51% 48.81x
Joe's Jeans 1.44% 48.73x
Bonobos 10.31% 47.62x
Club Monaco 8.45% 46.74x
Intermix 4.76% 45.03x
Everlane 0.66% 40.35x
Supreme 0.67% 38.69x
Saint Laurent Paris 4.51% 35.86x
Composition Percentage: The overlap percentage between the Lululemon audience and the Location attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lululemon audience is Custom Gifts.

Content Affinity Composition Index
Custom Gifts 0.65% 6.34x
Music Education 0.65% 5.47x
Meeting Planning & Hotels 0.13% 5.07x
New York City Real Estate Research Cluster 1.30% 4.44x
NYC Tourist Attractions 0.98% 4.13x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.49% 4.07x
Horse Racing 0.33% 3.79x
Amateur Radios 0.49% 3.78x
Addiction & Recovery Reference 0.33% 3.57x
Feminism 0.15% 3.56x
Composition Percentage: The overlap percentage between the Lululemon audience and the Content Affinity attribute.
Index: A comparison of the Lululemon audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lululemon audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female