Explore the MGM Grand Resorts Audience
Below you'll find more information about the MGM Grand Resorts audience, broken down in different categories based on their digital and physical behaviors. These are 65.9 thousand unique devices whose actions qualify for the MGM Grand Resorts audience.
INTERESTS
The MGM Grand Resorts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the MGM Grand Resorts audience is Las Vegas Trip Planners.
| Interest | Composition | Index |
| Las Vegas Trip Planners | 8.91% | 3.28x |
| Las Vegas Nightlife Researchers | 4.67% | 3.10x |
| Hard Rock Hotel & Casino Trip Planners | 3.26% | 2.49x |
| Poker Card Game Hobbyists | 3.38% | 2.47x |
| California Skiers and Snowboarders | 3.02% | 2.08x |
| Los Angeles Dodgers Fans | 2.67% | 1.97x |
| Readers of Chinese Content | 2.36% | 1.89x |
| Santa Monica Trip Planners | 2.98% | 1.84x |
| Long Beach California Trip Planners | 2.79% | 1.82x |
| Detroit Tigers Fans | 1.85% | 1.81x |
Composition Percentage:
The overlap percentage between the MGM Grand Resorts audience and the Interest attribute.
Index: A comparison of the MGM Grand Resorts audience to the internet population.
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APPAREL RETAILERS
The MGM Grand Resorts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the MGM Grand Resorts audience is Armani.
| Location | Composition | Index |
| Armani | 6.49% | 48.99x |
| Hugo Boss | 2.55% | 27.99x |
| Kate Spade | 2.74% | 23.12x |
| Tommy Bahama | 3.82% | 20.96x |
| Zara | 2.41% | 14.63x |
| Michael Kors | 1.99% | 14.19x |
| Brooks Brothers | 4.31% | 10.14x |
| Abercrombie & Fitch | 1.33% | 9.84x |
| Ann Taylor | 0.94% | 8.42x |
| Free People | 0.92% | 8.25x |
Composition Percentage:
The overlap percentage between the MGM Grand Resorts audience and the Location attribute.
Index: A comparison of the MGM Grand Resorts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the MGM Grand Resorts audience is Las Vegas Hotels.
| Content Affinity | Composition | Index |
| Las Vegas Hotels | 6.16% | 10.27x |
| Mississippi News | 0.82% | 3.27x |
| Detroit News | 1.53% | 2.47x |
| Hockey | 0.75% | 2.37x |
| Smart Travel | 0.82% | 2.30x |
| Los Angeles Tourism | 1.26% | 2.08x |
| Mortgages & Insurance | 0.71% | 2.06x |
| Private Aviation | 0.43% | 1.97x |
| Southern California Tourism | 0.59% | 1.93x |
| Los Angeles News | 1.92% | 1.89x |
Composition Percentage:
The overlap percentage between the MGM Grand Resorts audience and the Content Affinity attribute.
Index: A comparison of the MGM Grand Resorts audience to the internet population.
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DEMOGRAPHICS
The MGM Grand Resorts audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male
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