Dstillery Audiences

MGM GRAND RESORTS

Audience Size: 211.4 Thousand Devices

Explore the MGM Grand Resorts Audience

Below you'll find more information about the MGM Grand Resorts audience, broken down in different categories based on their digital and physical behaviors. These are 211.4 thousand unique devices whose actions qualify for the MGM Grand Resorts audience.

Dstillery Crafted Audiences

INTERESTS

The MGM Grand Resorts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the MGM Grand Resorts audience is Las Vegas Trip Planners.

Interest Composition Index
Las Vegas Trip Planners 10.99% 3.59x
Las Vegas Hotel Researchers 6.28% 2.64x
Las Vegas Nightlife Researchers 6.94% 2.58x
Los Angeles Trip Planners 6.35% 2.36x
Los Angeles Mass Transit Commuters 6.35% 2.31x
California Skiers and Snowboarders 5.96% 2.30x
Poker Card Game Hobbyists 5.04% 2.18x
Hard Rock Hotel & Casino Trip Planners 5.10% 2.18x
Los Angeles Activities Researchers 4.97% 2.10x
Santa Monica Trip Planners 5.56% 1.99x
Composition Percentage: The overlap percentage between the MGM Grand Resorts audience and the Interest attribute.
Index: A comparison of the MGM Grand Resorts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The MGM Grand Resorts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the MGM Grand Resorts audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 1.64% 34.38x
Lorna Jane 2.02% 19.08x
Topshop 1.27% 15.85x
Calvin Klein 1.19% 13.69x
Tommy Bahama 6.52% 13.19x
Hugo Boss 8.78% 12.03x
Saint Laurent Paris 1.87% 10.90x
Kate Spade 6.20% 10.25x
American Apparel 5.10% 8.95x
Ralph Lauren 2.64% 8.24x
Composition Percentage: The overlap percentage between the MGM Grand Resorts audience and the Location attribute.
Index: A comparison of the MGM Grand Resorts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the MGM Grand Resorts audience is Canadian Lifestyle.

Content Affinity Composition Index
Canadian Lifestyle 0.59% 10.15x
Canada Culture and Tourism 0.79% 10.02x
Las Vegas Hotels 8.57% 9.81x
Canada Business Cluster 0.39% 5.46x
Canada Tourism Research Cluster 0.39% 5.44x
Horse Racing 0.59% 5.40x
Marketing Professionals 0.59% 4.20x
Alberta Canada Cluster 0.98% 3.97x
Shipping & Logistics 0.11% 3.85x
Canadian Auto 0.20% 3.83x
Composition Percentage: The overlap percentage between the MGM Grand Resorts audience and the Content Affinity attribute.
Index: A comparison of the MGM Grand Resorts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The MGM Grand Resorts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male