Dstillery Audiences

MGM GRAND RESORTS

Audience Size: 65.9 Thousand Devices

Explore the MGM Grand Resorts Audience

Below you'll find more information about the MGM Grand Resorts audience, broken down in different categories based on their digital and physical behaviors. These are 65.9 thousand unique devices whose actions qualify for the MGM Grand Resorts audience.

Dstillery Crafted Audiences

INTERESTS

The MGM Grand Resorts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the MGM Grand Resorts audience is Las Vegas Trip Planners.

Interest Composition Index
Las Vegas Trip Planners 8.91% 3.28x
Las Vegas Nightlife Researchers 4.67% 3.10x
Hard Rock Hotel & Casino Trip Planners 3.26% 2.49x
Poker Card Game Hobbyists 3.38% 2.47x
California Skiers and Snowboarders 3.02% 2.08x
Los Angeles Dodgers Fans 2.67% 1.97x
Readers of Chinese Content 2.36% 1.89x
Santa Monica Trip Planners 2.98% 1.84x
Long Beach California Trip Planners 2.79% 1.82x
Detroit Tigers Fans 1.85% 1.81x
Composition Percentage: The overlap percentage between the MGM Grand Resorts audience and the Interest attribute.
Index: A comparison of the MGM Grand Resorts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The MGM Grand Resorts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the MGM Grand Resorts audience is Armani.

Location Composition Index
Armani 6.49% 48.99x
Hugo Boss 2.55% 27.99x
Kate Spade 2.74% 23.12x
Tommy Bahama 3.82% 20.96x
Zara 2.41% 14.63x
Michael Kors 1.99% 14.19x
Brooks Brothers 4.31% 10.14x
Abercrombie & Fitch 1.33% 9.84x
Ann Taylor 0.94% 8.42x
Free People 0.92% 8.25x
Composition Percentage: The overlap percentage between the MGM Grand Resorts audience and the Location attribute.
Index: A comparison of the MGM Grand Resorts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the MGM Grand Resorts audience is Las Vegas Hotels.

Content Affinity Composition Index
Las Vegas Hotels 6.16% 10.27x
Mississippi News 0.82% 3.27x
Detroit News 1.53% 2.47x
Hockey 0.75% 2.37x
Smart Travel 0.82% 2.30x
Los Angeles Tourism 1.26% 2.08x
Mortgages & Insurance 0.71% 2.06x
Private Aviation 0.43% 1.97x
Southern California Tourism 0.59% 1.93x
Los Angeles News 1.92% 1.89x
Composition Percentage: The overlap percentage between the MGM Grand Resorts audience and the Content Affinity attribute.
Index: A comparison of the MGM Grand Resorts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The MGM Grand Resorts audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male