Explore the MGM Grand Resorts Audience
Below you'll find more information about the MGM Grand Resorts audience, broken down in different categories based on their digital and physical behaviors. These are 143.1 thousand unique devices whose actions qualify for the MGM Grand Resorts audience.
INTERESTS
The MGM Grand Resorts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the MGM Grand Resorts audience is Las Vegas Trip Planners.
| Interest | Composition | Index |
| Las Vegas Trip Planners | 13.28% | 5.09x |
| Entry Level SUV Auto Intenders | 2.34% | 3.47x |
| Small SUV Auto Intenders | 3.91% | 3.30x |
| Las Vegas Hotel Researchers | 6.25% | 3.09x |
| Pharmacists | 5.47% | 3.07x |
| Halloween Costume Shoppers | 6.25% | 2.93x |
| Commercial Banking Market Intelligence Researchers | 5.47% | 2.92x |
| Hard Rock Hotel & Casino Trip Planners | 7.03% | 2.84x |
| Flight and Hotel Shoppers | 4.69% | 2.78x |
| Rideshare App Users | 3.12% | 2.76x |
Composition Percentage:
The overlap percentage between the MGM Grand Resorts audience and the Interest attribute.
Index: A comparison of the MGM Grand Resorts audience to the internet population.
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APPAREL RETAILERS
The MGM Grand Resorts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the MGM Grand Resorts audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 1.14% | 38.29x |
| Lorna Jane | 1.51% | 21.93x |
| Tommy Bahama | 4.95% | 15.17x |
| Topshop | 0.68% | 13.25x |
| Hugo Boss | 6.93% | 12.34x |
| Calvin Klein | 0.73% | 10.95x |
| Kate Spade | 4.99% | 10.57x |
| Saint Laurent Paris | 1.23% | 9.79x |
| Ralph Lauren | 2.29% | 8.21x |
| Coach | 6.54% | 8.21x |
Composition Percentage:
The overlap percentage between the MGM Grand Resorts audience and the Location attribute.
Index: A comparison of the MGM Grand Resorts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the MGM Grand Resorts audience is Las Vegas Hotels.
| Content Affinity | Composition | Index |
| Las Vegas Hotels | 10.16% | 10.10x |
| Mississippi News | 4.69% | 5.69x |
| Graphic Design | 2.34% | 4.93x |
| Canada Consumer Product Cluster | 0.49% | 4.22x |
| Alberta Canada Cluster | 1.02% | 4.18x |
| Perfume, Makeup & Cosmetics | 0.30% | 4.16x |
| Law School | 1.56% | 3.98x |
| Internet Radio | 0.33% | 3.84x |
| US Soccer | 0.33% | 3.71x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.13% | 3.53x |
Composition Percentage:
The overlap percentage between the MGM Grand Resorts audience and the Content Affinity attribute.
Index: A comparison of the MGM Grand Resorts audience to the internet population.
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DEMOGRAPHICS
The MGM Grand Resorts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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