Dstillery Audiences

MGM GRAND RESORTS

Audience Size: 220.1 Thousand Devices

Explore the MGM Grand Resorts Audience

Below you'll find more information about the MGM Grand Resorts audience, broken down in different categories based on their digital and physical behaviors. These are 220.1 thousand unique devices whose actions qualify for the MGM Grand Resorts audience.

Dstillery Crafted Audiences

INTERESTS

The MGM Grand Resorts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the MGM Grand Resorts audience is Las Vegas Trip Planners.

Interest Composition Index
Las Vegas Trip Planners 10.82% 3.98x
Las Vegas Hotel Researchers 5.45% 2.63x
Las Vegas Nightlife Researchers 6.27% 2.59x
Work Hard, Play Hard Travelers 0.10% 2.12x
Hard Rock Hotel & Casino Trip Planners 4.33% 1.95x
Santa Monica Trip Planners 4.48% 1.82x
California Skiers and Snowboarders 3.73% 1.80x
Cryptocurrency Enthusiasts 4.55% 1.80x
Luxury Department Store Shoppers 3.96% 1.77x
Poker Card Game Hobbyists 3.88% 1.76x
Composition Percentage: The overlap percentage between the MGM Grand Resorts audience and the Interest attribute.
Index: A comparison of the MGM Grand Resorts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The MGM Grand Resorts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the MGM Grand Resorts audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 1.67% 33.95x
Topshop 1.54% 17.76x
Lorna Jane 1.61% 16.80x
Calvin Klein 1.15% 13.50x
Saint Laurent Paris 2.11% 12.94x
Hugo Boss 8.47% 12.31x
Tommy Bahama 6.74% 12.18x
Kate Spade 5.77% 10.18x
American Apparel 4.99% 8.31x
Levi Strauss 2.26% 8.16x
Composition Percentage: The overlap percentage between the MGM Grand Resorts audience and the Location attribute.
Index: A comparison of the MGM Grand Resorts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the MGM Grand Resorts audience is Las Vegas Hotels.

Content Affinity Composition Index
Las Vegas Hotels 9.33% 10.18x
Canadian Lifestyle 0.52% 9.55x
Canada Culture and Tourism 0.67% 9.24x
Canada Tourism Research Cluster 0.67% 7.28x
Canadian Healthcare 0.37% 6.15x
Alberta Canada Cluster 1.12% 5.11x
Canadian Auto 0.22% 5.02x
Canada Business Cluster 0.30% 4.61x
Mail Order Food 0.30% 4.23x
Brazil & Portugal News 0.22% 4.16x
Composition Percentage: The overlap percentage between the MGM Grand Resorts audience and the Content Affinity attribute.
Index: A comparison of the MGM Grand Resorts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The MGM Grand Resorts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male