Explore the MGM Grand Resorts Audience
Below you'll find more information about the MGM Grand Resorts audience, broken down in different categories based on their digital and physical behaviors. These are 211.4 thousand unique devices whose actions qualify for the MGM Grand Resorts audience.
INTERESTS
The MGM Grand Resorts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the MGM Grand Resorts audience is Las Vegas Trip Planners.
| Interest | Composition | Index |
| Las Vegas Trip Planners | 10.99% | 3.59x |
| Las Vegas Hotel Researchers | 6.28% | 2.64x |
| Las Vegas Nightlife Researchers | 6.94% | 2.58x |
| Los Angeles Trip Planners | 6.35% | 2.36x |
| Los Angeles Mass Transit Commuters | 6.35% | 2.31x |
| California Skiers and Snowboarders | 5.96% | 2.30x |
| Poker Card Game Hobbyists | 5.04% | 2.18x |
| Hard Rock Hotel & Casino Trip Planners | 5.10% | 2.18x |
| Los Angeles Activities Researchers | 4.97% | 2.10x |
| Santa Monica Trip Planners | 5.56% | 1.99x |
Composition Percentage:
The overlap percentage between the MGM Grand Resorts audience and the Interest attribute.
Index: A comparison of the MGM Grand Resorts audience to the internet population.
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APPAREL RETAILERS
The MGM Grand Resorts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the MGM Grand Resorts audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 1.64% | 34.38x |
| Lorna Jane | 2.02% | 19.08x |
| Topshop | 1.27% | 15.85x |
| Calvin Klein | 1.19% | 13.69x |
| Tommy Bahama | 6.52% | 13.19x |
| Hugo Boss | 8.78% | 12.03x |
| Saint Laurent Paris | 1.87% | 10.90x |
| Kate Spade | 6.20% | 10.25x |
| American Apparel | 5.10% | 8.95x |
| Ralph Lauren | 2.64% | 8.24x |
Composition Percentage:
The overlap percentage between the MGM Grand Resorts audience and the Location attribute.
Index: A comparison of the MGM Grand Resorts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the MGM Grand Resorts audience is Canadian Lifestyle.
| Content Affinity | Composition | Index |
| Canadian Lifestyle | 0.59% | 10.15x |
| Canada Culture and Tourism | 0.79% | 10.02x |
| Las Vegas Hotels | 8.57% | 9.81x |
| Canada Business Cluster | 0.39% | 5.46x |
| Canada Tourism Research Cluster | 0.39% | 5.44x |
| Horse Racing | 0.59% | 5.40x |
| Marketing Professionals | 0.59% | 4.20x |
| Alberta Canada Cluster | 0.98% | 3.97x |
| Shipping & Logistics | 0.11% | 3.85x |
| Canadian Auto | 0.20% | 3.83x |
Composition Percentage:
The overlap percentage between the MGM Grand Resorts audience and the Content Affinity attribute.
Index: A comparison of the MGM Grand Resorts audience to the internet population.
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DEMOGRAPHICS
The MGM Grand Resorts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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