Explore the MGM Grand Resorts Audience
Below you'll find more information about the MGM Grand Resorts audience, broken down in different categories based on their digital and physical behaviors. These are 152.9 thousand unique devices whose actions qualify for the MGM Grand Resorts audience.
INTERESTS
The MGM Grand Resorts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the MGM Grand Resorts audience is Las Vegas Hotel Researchers.
| Interest | Composition | Index |
| Las Vegas Hotel Researchers | 3.82% | 3.44x |
| Las Vegas Trip Planners | 8.26% | 3.00x |
| Las Vegas Nightlife Researchers | 4.47% | 2.86x |
| Sports Gamblers | 2.19% | 2.32x |
| Hard Rock Hotel & Casino Trip Planners | 2.67% | 2.25x |
| Poker Card Game Hobbyists | 2.67% | 2.23x |
| California Skiers and Snowboarders | 2.13% | 1.72x |
| Golf Enthusiasts | 1.72% | 1.72x |
| Detroit Trip Planners | 1.54% | 1.70x |
| Oakland Raiders Fans | 1.36% | 1.69x |
Composition Percentage:
The overlap percentage between the MGM Grand Resorts audience and the Interest attribute.
Index: A comparison of the MGM Grand Resorts audience to the internet population.
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APPAREL RETAILERS
The MGM Grand Resorts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the MGM Grand Resorts audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 3.92% | 37.22x |
| Joe's Jeans | 1.79% | 30.92x |
| Armani | 7.33% | 27.97x |
| Tommy Bahama | 4.77% | 15.76x |
| Hugo Boss | 4.26% | 15.34x |
| Kate Spade | 3.21% | 14.57x |
| Lorna Jane | 0.98% | 12.02x |
| Brooks Brothers | 5.48% | 10.64x |
| Michael Kors | 2.68% | 10.52x |
| Zara | 3.21% | 10.23x |
Composition Percentage:
The overlap percentage between the MGM Grand Resorts audience and the Location attribute.
Index: A comparison of the MGM Grand Resorts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the MGM Grand Resorts audience is Las Vegas Hotels.
| Content Affinity | Composition | Index |
| Las Vegas Hotels | 5.89% | 9.89x |
| Online Games | 0.89% | 9.66x |
| Mississippi News | 0.92% | 3.78x |
| Canadian Lifestyle | 0.21% | 3.61x |
| Southern California Cluster | 0.24% | 3.39x |
| Canadian Healthcare | 0.15% | 2.88x |
| Detroit News | 1.81% | 2.79x |
| Horse Racing | 0.21% | 2.54x |
| Bowling | 0.15% | 2.34x |
| Canada General Information Seeker Cluster | 0.30% | 2.28x |
Composition Percentage:
The overlap percentage between the MGM Grand Resorts audience and the Content Affinity attribute.
Index: A comparison of the MGM Grand Resorts audience to the internet population.
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DEMOGRAPHICS
The MGM Grand Resorts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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