Dstillery Audiences

MINI

Audience Size: 99.8 Thousand Devices

Explore the MINI Audience

Below you'll find more information about the MINI audience, broken down in different categories based on their digital and physical behaviors. These are 99.8 thousand unique devices whose actions qualify for the MINI audience.

Dstillery Crafted Audiences

INTERESTS

The MINI audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the MINI audience is Fort Lauderdale Trip Planners.

Interest Composition Index
Fort Lauderdale Trip Planners 4.92% 2.10x
Cryptocurrency Enthusiasts 5.48% 2.06x
World Cup Apparel Shoppers 4.49% 2.02x
Miami Trip Planners 4.35% 1.98x
Readers of Cuban Content 2.95% 1.95x
European Trip Planners 4.63% 1.93x
FC Barcelona Fans 3.51% 1.92x
Crypto Market Investors 4.35% 1.91x
Shared Work Space Researchers 4.35% 1.90x
Philadelphia Phillies Fans 4.21% 1.90x
Composition Percentage: The overlap percentage between the MINI audience and the Interest attribute.
Index: A comparison of the MINI audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The MINI audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the MINI audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 1.14% 23.55x
Intermix 2.88% 17.93x
Supreme 0.40% 17.75x
Topshop 1.35% 16.35x
Calvin Klein 1.43% 16.08x
Saint Laurent Paris 2.69% 15.46x
Lorna Jane 1.59% 14.86x
Everlane 0.36% 14.52x
Armani 6.51% 13.43x
Club Monaco 3.17% 13.23x
Composition Percentage: The overlap percentage between the MINI audience and the Location attribute.
Index: A comparison of the MINI audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the MINI audience is Oil & Energy.

Content Affinity Composition Index
Oil & Energy 0.42% 4.31x
Data Centers 0.42% 4.27x
European Museums, Restaurants & Events 0.42% 4.19x
Insurance Cluster 0.42% 3.87x
Bags & Luggage 0.42% 3.81x
Saskatchewan Media & Retail Cluster 0.05% 3.76x
Motorsports 0.28% 3.71x
Northeast Pennsylvania Cluster 2.39% 3.54x
Natural & Healthy Living Researchers 0.19% 3.42x
Germany Cluster 0.06% 3.40x
Composition Percentage: The overlap percentage between the MINI audience and the Content Affinity attribute.
Index: A comparison of the MINI audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The MINI audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male