Explore the MINI Audience
Below you'll find more information about the MINI audience, broken down in different categories based on their digital and physical behaviors. These are 66.3 thousand unique devices whose actions qualify for the MINI audience.
INTERESTS
The MINI audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the MINI audience is PBS Enthusiasts.
| Interest | Composition | Index |
| PBS Enthusiasts | 5.00% | 3.38x |
| Miami Trip Planners | 5.62% | 3.12x |
| Luxury Retail Shoppers | 6.25% | 3.01x |
| Compact Pickup Auto Intenders | 3.12% | 3.01x |
| Ice Skating Enthusiasts | 3.75% | 2.95x |
| Indian Food Enthusiasts | 3.75% | 2.89x |
| Sweet Tooths | 5.62% | 2.89x |
| Readers of Pakistani Content | 3.75% | 2.86x |
| Supermarket Shoppers | 4.38% | 2.83x |
| Avid Readers | 3.75% | 2.78x |
Composition Percentage:
The overlap percentage between the MINI audience and the Interest attribute.
Index: A comparison of the MINI audience to the internet population.
Curious about what else the MINI audience is interested in?
Sign Up
APPAREL RETAILERS
The MINI audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the MINI audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.82% | 27.70x |
| Supreme | 0.35% | 20.55x |
| Intermix | 2.01% | 19.03x |
| Topshop | 0.95% | 18.42x |
| Saint Laurent Paris | 2.07% | 16.44x |
| Everlane | 0.25% | 15.52x |
| Calvin Klein | 1.02% | 15.21x |
| Lorna Jane | 1.02% | 14.79x |
| Patagonia | 2.15% | 13.75x |
| Armani | 5.08% | 13.60x |
Composition Percentage:
The overlap percentage between the MINI audience and the Location attribute.
Index: A comparison of the MINI audience to the internet population.
Want to find more of the MINI audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the MINI audience is Tahoe & Reno Tourism.
| Content Affinity | Composition | Index |
| Tahoe & Reno Tourism | 0.96% | 6.37x |
| Anime | 1.88% | 4.56x |
| Luxury Sneakers | 2.50% | 4.40x |
| Wisconsin Travel & Tourism Cluster | 4.38% | 4.31x |
| Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) | 1.25% | 3.99x |
| New Jersey Travel Location Cluster | 1.25% | 3.89x |
| Coupons | 3.75% | 3.87x |
| Vitamin Shoppers | 0.48% | 3.81x |
| Saskatchewan Media & Retail Cluster | 0.05% | 3.76x |
| Florida College Athletics | 0.72% | 3.67x |
Composition Percentage:
The overlap percentage between the MINI audience and the Content Affinity attribute.
Index: A comparison of the MINI audience to the internet population.
Want to see more of the Content Affinities the MINI audience visits?
Sign Up
DEMOGRAPHICS
The MINI audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the MINI audience?
Sign Up