Explore the MINI Audience
Below you'll find more information about the MINI audience, broken down in different categories based on their digital and physical behaviors. These are 21.6 thousand unique devices whose actions qualify for the MINI audience.
INTERESTS
The MINI audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the MINI audience is Aspen Trip Planners.
| Interest | Composition | Index |
| Aspen Trip Planners | 10.80% | 5.85x |
| Luxury Retail Researchers | 6.25% | 4.51x |
| Financial News Readers | 6.25% | 4.31x |
| Colorado Skiers and Snowboarders | 7.95% | 3.91x |
| Financial Business Intelligence Researchers | 5.68% | 3.66x |
| Los Angeles Rams Fans | 7.39% | 3.64x |
| College Students | 5.11% | 3.64x |
| Denver Trip Planners | 7.39% | 3.62x |
| Denver Broncos Fans | 7.95% | 3.60x |
| Readers of South Asian Content | 5.11% | 3.57x |
Composition Percentage:
The overlap percentage between the MINI audience and the Interest attribute.
Index: A comparison of the MINI audience to the internet population.
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APPAREL RETAILERS
The MINI audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the MINI audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.72% | 13.41x |
| Topshop | 0.25% | 12.72x |
| Patagonia | 1.10% | 12.05x |
| Saint Laurent Paris | 0.63% | 10.37x |
| Armani | 1.90% | 9.58x |
| Uniqlo | 1.10% | 9.27x |
| Tommy Bahama | 1.32% | 8.50x |
| Lorna Jane | 0.28% | 8.17x |
| REI | 1.35% | 8.10x |
| Charlotte Russe | 0.50% | 8.01x |
Composition Percentage:
The overlap percentage between the MINI audience and the Location attribute.
Index: A comparison of the MINI audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the MINI audience is Colorado Cluster.
| Content Affinity | Composition | Index |
| Colorado Cluster | 6.25% | 7.21x |
| Space & National Security | 2.27% | 6.98x |
| New York City Real Estate Research Cluster | 2.27% | 6.16x |
| Right Wing Blogs - Conspiracy Theories | 2.27% | 5.53x |
| Conservatives & Conspiracies | 1.70% | 5.21x |
| Colorado News | 12.50% | 4.65x |
| Dating & Relationships | 3.41% | 4.63x |
| Northern California Cluster | 2.27% | 4.33x |
| Wisconsin Travel & Tourism Cluster | 5.68% | 4.29x |
| Wisconsin Local Research Cluster | 5.68% | 4.07x |
Composition Percentage:
The overlap percentage between the MINI audience and the Content Affinity attribute.
Index: A comparison of the MINI audience to the internet population.
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DEMOGRAPHICS
The MINI audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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