Dstillery Audiences

MINI

Audience Size: 20.2 Thousand Devices

Explore the MINI Audience

Below you'll find more information about the MINI audience, broken down in different categories based on their digital and physical behaviors. These are 20.2 thousand unique devices whose actions qualify for the MINI audience.

Dstillery Crafted Audiences

INTERESTS

The MINI audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the MINI audience is Denver Nuggets Fans.

Interest Composition Index
Denver Nuggets Fans 7.23% 4.44x
Medieval History Enthusiasts 4.82% 3.76x
Aspen Trip Planners 5.42% 3.63x
Oregon Ducks Fans 4.82% 3.59x
UConn Huskies Fans 4.22% 3.54x
Denver Trip Planners 6.63% 3.34x
Readers of Filipinos Content 4.82% 3.29x
Italy Trip Planners 4.82% 3.13x
Turkey Trip Planners 6.02% 3.11x
Classical Music Enthusiasts 3.61% 3.09x
Composition Percentage: The overlap percentage between the MINI audience and the Interest attribute.
Index: A comparison of the MINI audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The MINI audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the MINI audience is Club Monaco.

Location Composition Index
Club Monaco 0.35% 10.08x
Lululemon 2.53% 9.25x
Armani 0.64% 8.69x
Bonobos 0.50% 8.17x
Free People 1.24% 8.15x
Anthropologie 1.98% 7.53x
Ann Taylor 0.74% 7.27x
American Apparel 0.84% 7.04x
Brooks Brothers 1.49% 7.01x
Madewell 0.89% 6.63x
Composition Percentage: The overlap percentage between the MINI audience and the Location attribute.
Index: A comparison of the MINI audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the MINI audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 1.81% 5.91x
Colorado Cluster 3.61% 5.16x
Ireland Cluster 1.81% 4.77x
Fashion Cluster 1.81% 4.60x
US Cycling 2.41% 4.58x
Colorado News 9.64% 4.25x
Conscious Living 1.81% 4.19x
Wisconsin Local Research Cluster 4.22% 3.99x
Wisconsin Travel & Tourism Cluster 4.22% 3.97x
Saskatchewan Media & Retail Cluster 0.05% 3.76x
Composition Percentage: The overlap percentage between the MINI audience and the Content Affinity attribute.
Index: A comparison of the MINI audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The MINI audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female