Explore the MINI Audience
Below you'll find more information about the MINI audience, broken down in different categories based on their digital and physical behaviors. These are 107.8 thousand unique devices whose actions qualify for the MINI audience.
INTERESTS
The MINI audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the MINI audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.12% | 7.99x |
| Executive Travelers | 0.06% | 5.44x |
| Getting Off the Grid Travelers | 0.06% | 3.54x |
| Family Adventures Travelers | 0.06% | 3.02x |
| Work Comes First Travelers | 0.12% | 2.04x |
| Miami Trip Planners | 4.82% | 1.89x |
| Readers of South American Content | 3.59% | 1.83x |
| Readers of Belizean Content | 3.31% | 1.79x |
| Readers of Caribbean Content | 3.40% | 1.75x |
| Republicans | 3.21% | 1.74x |
Composition Percentage:
The overlap percentage between the MINI audience and the Interest attribute.
Index: A comparison of the MINI audience to the internet population.
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APPAREL RETAILERS
The MINI audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the MINI audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 1.04% | 16.83x |
| Lorna Jane | 1.17% | 15.52x |
| Intermix | 2.25% | 14.46x |
| Calvin Klein | 1.28% | 14.35x |
| Saint Laurent Paris | 2.02% | 13.57x |
| Everlane | 0.27% | 13.15x |
| Supreme | 0.34% | 12.06x |
| Topshop | 0.86% | 11.94x |
| Uniqlo | 2.93% | 11.13x |
| Club Monaco | 2.24% | 11.04x |
Composition Percentage:
The overlap percentage between the MINI audience and the Location attribute.
Index: A comparison of the MINI audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the MINI audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.09% | 91.06x |
| Handyman Tools | 0.10% | 89.94x |
| Sports - Skiing, Snowboarding | 0.06% | 49.41x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.08% | 41.01x |
| Fashion & Cosmetics | 0.08% | 34.49x |
| Decoration & Fabric | 0.06% | 33.65x |
| Canadian Construction & Renovation Research Cluster | 0.10% | 32.71x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.08% | 31.02x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.08% | 30.65x |
| Content Streamers & Downloaders | 0.24% | 26.63x |
Composition Percentage:
The overlap percentage between the MINI audience and the Content Affinity attribute.
Index: A comparison of the MINI audience to the internet population.
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DEMOGRAPHICS
The MINI audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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