Explore the MINI Audience
Below you'll find more information about the MINI audience, broken down in different categories based on their digital and physical behaviors. These are 20.2 thousand unique devices whose actions qualify for the MINI audience.
INTERESTS
The MINI audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the MINI audience is Denver Nuggets Fans.
| Interest | Composition | Index |
| Denver Nuggets Fans | 7.23% | 4.44x |
| Medieval History Enthusiasts | 4.82% | 3.76x |
| Aspen Trip Planners | 5.42% | 3.63x |
| Oregon Ducks Fans | 4.82% | 3.59x |
| UConn Huskies Fans | 4.22% | 3.54x |
| Denver Trip Planners | 6.63% | 3.34x |
| Readers of Filipinos Content | 4.82% | 3.29x |
| Italy Trip Planners | 4.82% | 3.13x |
| Turkey Trip Planners | 6.02% | 3.11x |
| Classical Music Enthusiasts | 3.61% | 3.09x |
Composition Percentage:
The overlap percentage between the MINI audience and the Interest attribute.
Index: A comparison of the MINI audience to the internet population.
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APPAREL RETAILERS
The MINI audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the MINI audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 0.35% | 10.08x |
| Lululemon | 2.53% | 9.25x |
| Armani | 0.64% | 8.69x |
| Bonobos | 0.50% | 8.17x |
| Free People | 1.24% | 8.15x |
| Anthropologie | 1.98% | 7.53x |
| Ann Taylor | 0.74% | 7.27x |
| American Apparel | 0.84% | 7.04x |
| Brooks Brothers | 1.49% | 7.01x |
| Madewell | 0.89% | 6.63x |
Composition Percentage:
The overlap percentage between the MINI audience and the Location attribute.
Index: A comparison of the MINI audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the MINI audience is Rhode Island Cluster.
| Content Affinity | Composition | Index |
| Rhode Island Cluster | 1.81% | 5.91x |
| Colorado Cluster | 3.61% | 5.16x |
| Ireland Cluster | 1.81% | 4.77x |
| Fashion Cluster | 1.81% | 4.60x |
| US Cycling | 2.41% | 4.58x |
| Colorado News | 9.64% | 4.25x |
| Conscious Living | 1.81% | 4.19x |
| Wisconsin Local Research Cluster | 4.22% | 3.99x |
| Wisconsin Travel & Tourism Cluster | 4.22% | 3.97x |
| Saskatchewan Media & Retail Cluster | 0.05% | 3.76x |
Composition Percentage:
The overlap percentage between the MINI audience and the Content Affinity attribute.
Index: A comparison of the MINI audience to the internet population.
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DEMOGRAPHICS
The MINI audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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