Dstillery Audiences

MINI

Audience Size: 80.4 Thousand Devices

Explore the MINI Audience

Below you'll find more information about the MINI audience, broken down in different categories based on their digital and physical behaviors. These are 80.4 thousand unique devices whose actions qualify for the MINI audience.

Dstillery Crafted Audiences

INTERESTS

The MINI audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the MINI audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 3.90% 2.36x
Pittsburgh Steelers Fans 2.21% 2.05x
Santa Monica Trip Planners 3.64% 1.99x
Colombia Trip Planners 3.31% 1.96x
Miami Trip Planners 2.92% 1.94x
Pittsburg Pirates Fans 2.21% 1.91x
Readers of Caribbean Content 3.05% 1.83x
Readers of Panamanian Content 2.86% 1.82x
Los Angeles Trip Planners 3.18% 1.81x
Pittsburgh Penguins Fans 1.88% 1.78x
Composition Percentage: The overlap percentage between the MINI audience and the Interest attribute.
Index: A comparison of the MINI audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The MINI audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the MINI audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 2.26% 21.71x
Levi Strauss 2.39% 18.14x
Armani 4.35% 17.55x
Club Monaco 2.02% 16.94x
Intermix 1.64% 16.64x
Joe's Jeans 0.89% 15.81x
Calvin Klein 1.77% 15.65x
Uniqlo 2.28% 15.28x
Zara 4.47% 14.58x
Madewell 2.87% 14.46x
Composition Percentage: The overlap percentage between the MINI audience and the Location attribute.
Index: A comparison of the MINI audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the MINI audience is Pittsburgh News.

Content Affinity Composition Index
Pittsburgh News 3.25% 4.33x
Southern California Tourism 1.10% 3.54x
China Cluster 0.39% 3.48x
Ontario Canada Cluster 0.13% 2.76x
Philippines News 0.39% 2.46x
Online Games 0.26% 2.44x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.39% 2.42x
Job Interview Process 0.26% 2.32x
Design Software 0.52% 2.31x
Data Analysis & Scripting 1.04% 2.18x
Composition Percentage: The overlap percentage between the MINI audience and the Content Affinity attribute.
Index: A comparison of the MINI audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The MINI audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male