Dstillery Audiences

MINI

Audience Size: 44.4 Thousand Devices

Explore the MINI Audience

Below you'll find more information about the MINI audience, broken down in different categories based on their digital and physical behaviors. These are 44.4 thousand unique devices whose actions qualify for the MINI audience.

Dstillery Crafted Audiences

INTERESTS

The MINI audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the MINI audience is France Trip Planners.

Interest Composition Index
France Trip Planners 5.13% 2.93x
Aspen Trip Planners 3.85% 2.81x
South West State Fair Visitors 8.12% 2.74x
Automotive Safety Researchers 5.13% 2.72x
Quarantine Planners 1.71% 2.67x
Telemedicine Content Readers 1.28% 2.58x
Ballet Enthusiasts 3.42% 2.50x
Getaways Researchers 2.14% 2.36x
Shelf-Stable Food Content Readers 1.28% 2.34x
Africa Trip Planners 3.85% 2.31x
Composition Percentage: The overlap percentage between the MINI audience and the Interest attribute.
Index: A comparison of the MINI audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The MINI audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the MINI audience is Intermix.

Location Composition Index
Intermix 0.75% 8.77x
Joe's Jeans 0.30% 5.43x
Ann Taylor 2.49% 5.42x
American Apparel 2.37% 4.83x
Lululemon 5.47% 4.68x
Armani 1.82% 4.66x
Madewell 3.12% 4.61x
Calvin Klein 0.27% 4.29x
REI 2.10% 4.18x
Hugo Boss 2.60% 4.11x
Composition Percentage: The overlap percentage between the MINI audience and the Location attribute.
Index: A comparison of the MINI audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the MINI audience is Delaware Cluster.

Content Affinity Composition Index
Delaware Cluster 1.28% 4.93x
College Planning 1.28% 4.39x
Mommy Bloggers 1.28% 3.94x
Saskatchewan Media & Retail Cluster 0.05% 3.76x
Math Education 0.85% 3.61x
Rhode Island Cluster 0.86% 3.50x
Germany Cluster 0.06% 3.40x
Diabetes Research 0.48% 3.39x
Party Planning & Invitations 0.83% 3.20x
Wisconsin Travel & Tourism Cluster 2.99% 3.06x
Composition Percentage: The overlap percentage between the MINI audience and the Content Affinity attribute.
Index: A comparison of the MINI audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The MINI audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female