Explore the MINI Audience
Below you'll find more information about the MINI audience, broken down in different categories based on their digital and physical behaviors. These are 107.2 thousand unique devices whose actions qualify for the MINI audience.
INTERESTS
The MINI audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the MINI audience is Pittsburgh Penguins Fans.
| Interest | Composition | Index |
| Pittsburgh Penguins Fans | 3.20% | 3.30x |
| Pittsburgh Pirates Fans | 2.61% | 2.60x |
| Pittsburgh Steelers Fans | 2.36% | 2.42x |
| Luxury Womens Brands Shoppers | 2.70% | 2.07x |
| Premier League Fans | 2.53% | 2.06x |
| Symphony Music Enthusiasts | 2.61% | 1.99x |
| Republicans | 1.85% | 1.96x |
| Opera Enthusiasts | 2.44% | 1.94x |
| Northeastern Voters | 2.19% | 1.94x |
| Lobbyists | 2.11% | 1.92x |
Composition Percentage:
The overlap percentage between the MINI audience and the Interest attribute.
Index: A comparison of the MINI audience to the internet population.
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APPAREL RETAILERS
The MINI audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the MINI audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 2.40% | 19.04x |
| Levi Strauss | 2.62% | 17.24x |
| Club Monaco | 2.11% | 16.64x |
| Calvin Klein | 2.01% | 16.12x |
| Intermix | 1.82% | 15.28x |
| Joe's Jeans | 1.09% | 15.19x |
| Lorna Jane | 1.24% | 14.88x |
| Armani | 5.59% | 14.22x |
| Zara | 5.24% | 14.07x |
| Uniqlo | 2.60% | 14.05x |
Composition Percentage:
The overlap percentage between the MINI audience and the Location attribute.
Index: A comparison of the MINI audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the MINI audience is Pittsburgh News.
| Content Affinity | Composition | Index |
| Pittsburgh News | 5.56% | 6.66x |
| New York City Education & News Cluster | 1.52% | 3.05x |
| Rhode Island Cluster | 0.51% | 2.79x |
| Ontario Canada Cluster | 0.13% | 2.76x |
| Electrical Engineering | 0.42% | 2.72x |
| Engineering | 0.42% | 2.54x |
| Yoga & Meditation | 0.51% | 2.43x |
| Scrapbooking & Home Art Projects | 0.51% | 2.32x |
| Power Tools | 0.42% | 2.31x |
| Maps & Navigation | 0.34% | 2.27x |
Composition Percentage:
The overlap percentage between the MINI audience and the Content Affinity attribute.
Index: A comparison of the MINI audience to the internet population.
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DEMOGRAPHICS
The MINI audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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