Explore the MINI Audience
Below you'll find more information about the MINI audience, broken down in different categories based on their digital and physical behaviors. These are 12.4 thousand unique devices whose actions qualify for the MINI audience.
INTERESTS
The MINI audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the MINI audience is Instantpot Enthusiasts.
| Interest | Composition | Index |
| Instantpot Enthusiasts | 3.82% | 6.16x |
| Aspen Trip Planners | 5.73% | 6.14x |
| Denver Trip Planners | 6.37% | 5.69x |
| Luxury Retail Researchers | 1.91% | 5.59x |
| Junk Food Lovers | 2.55% | 5.35x |
| Beer Aficionados | 2.55% | 5.18x |
| Retirement Financial Account Researchers | 3.18% | 5.13x |
| TV Advertising Professionals | 2.55% | 4.92x |
| Home Remodelers | 2.03% | 4.62x |
| Involved Parents | 2.55% | 4.55x |
Composition Percentage:
The overlap percentage between the MINI audience and the Interest attribute.
Index: A comparison of the MINI audience to the internet population.
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APPAREL RETAILERS
The MINI audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the MINI audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.75% | 9.38x |
| Columbia | 0.58% | 8.43x |
| LL Bean | 0.33% | 7.41x |
| White House Black Market | 2.92% | 6.29x |
| J. Crew | 1.67% | 5.53x |
| Lululemon | 1.50% | 5.48x |
| Dressbarn | 1.84% | 5.31x |
| REI | 0.50% | 5.06x |
| Banana Republic | 1.92% | 5.01x |
| Anthropologie | 1.17% | 4.93x |
Composition Percentage:
The overlap percentage between the MINI audience and the Location attribute.
Index: A comparison of the MINI audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the MINI audience is Colorado Cluster.
| Content Affinity | Composition | Index |
| Colorado Cluster | 3.18% | 5.91x |
| Florida Naples News Cluster | 1.84% | 5.22x |
| Wisconsin Universities | 2.55% | 5.16x |
| Discount Travel | 1.91% | 4.72x |
| Canadian Homes | 1.91% | 4.47x |
| Colorado News | 7.01% | 4.36x |
| Northeast Pennsylvania Cluster | 2.55% | 4.02x |
| Dubai Travel | 1.35% | 3.88x |
| Home Decoration Content Readers | 1.91% | 3.76x |
| Saskatchewan Media & Retail Cluster | 0.05% | 3.76x |
Composition Percentage:
The overlap percentage between the MINI audience and the Content Affinity attribute.
Index: A comparison of the MINI audience to the internet population.
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DEMOGRAPHICS
The MINI audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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