Explore the MINI Audience
Below you'll find more information about the MINI audience, broken down in different categories based on their digital and physical behaviors. These are 12.7 thousand unique devices whose actions qualify for the MINI audience.
INTERESTS
The MINI audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the MINI audience is Las Vegas Trip Planners.
| Interest | Composition | Index |
| Las Vegas Trip Planners | 3.80% | 5.41x |
| Franchise Opportunity Researchers | 3.80% | 5.26x |
| Las Vegas Hotel Researchers | 5.06% | 5.23x |
| Bollywood Entertainment Enthusiasts | 5.06% | 5.03x |
| Deal and Discount Aggregator Researchers | 3.80% | 5.03x |
| Misc-Deal Seekers or Coupon Shoppers | 3.00% | 4.83x |
| Investment Banking Professionals | 3.80% | 4.80x |
| Automotive Safety Researchers | 5.06% | 4.61x |
| Healthcare Thought Leaders | 3.00% | 4.38x |
| Off the Grid Living Enthusiasts | 5.06% | 4.35x |
Composition Percentage:
The overlap percentage between the MINI audience and the Interest attribute.
Index: A comparison of the MINI audience to the internet population.
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APPAREL RETAILERS
The MINI audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the MINI audience is Zara.
| Location | Composition | Index |
| Zara | 1.08% | 11.66x |
| Armani | 0.85% | 10.61x |
| Uniqlo | 0.46% | 10.15x |
| Levi Strauss | 0.93% | 8.06x |
| White House Black Market | 2.24% | 7.60x |
| Abercrombie & Fitch | 0.62% | 7.51x |
| American Apparel | 1.16% | 7.33x |
| Gap | 1.39% | 7.11x |
| Michael Kors | 1.46% | 6.98x |
| Ralph Lauren | 0.46% | 6.61x |
Composition Percentage:
The overlap percentage between the MINI audience and the Location attribute.
Index: A comparison of the MINI audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the MINI audience is Family on a Budget.
| Content Affinity | Composition | Index |
| Family on a Budget | 4.00% | 5.14x |
| Saskatchewan Media & Retail Cluster | 0.05% | 3.76x |
| Assorted Topics (Nhl, Hot Sauce, Video Games, Law) | 2.53% | 3.72x |
| South Carolina News | 3.80% | 3.63x |
| Germany Cluster | 0.06% | 3.40x |
| Diabetes Research | 0.48% | 3.39x |
| Assorted Topics (Rubik Cube, Gawker, Viral Media) | 2.53% | 3.17x |
| Technology News | 2.00% | 3.15x |
| Computers | 8.86% | 3.07x |
| Boston Cluster | 5.06% | 3.00x |
Composition Percentage:
The overlap percentage between the MINI audience and the Content Affinity attribute.
Index: A comparison of the MINI audience to the internet population.
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DEMOGRAPHICS
The MINI audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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