Dstillery Audiences

MINI

Audience Size: 12.4 Thousand Devices

Explore the MINI Audience

Below you'll find more information about the MINI audience, broken down in different categories based on their digital and physical behaviors. These are 12.4 thousand unique devices whose actions qualify for the MINI audience.

Dstillery Crafted Audiences

INTERESTS

The MINI audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the MINI audience is Instantpot Enthusiasts.

Interest Composition Index
Instantpot Enthusiasts 3.82% 6.16x
Aspen Trip Planners 5.73% 6.14x
Denver Trip Planners 6.37% 5.69x
Luxury Retail Researchers 1.91% 5.59x
Junk Food Lovers 2.55% 5.35x
Beer Aficionados 2.55% 5.18x
Retirement Financial Account Researchers 3.18% 5.13x
TV Advertising Professionals 2.55% 4.92x
Home Remodelers 2.03% 4.62x
Involved Parents 2.55% 4.55x
Composition Percentage: The overlap percentage between the MINI audience and the Interest attribute.
Index: A comparison of the MINI audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The MINI audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the MINI audience is Express Outlets.

Location Composition Index
Express Outlets 0.75% 9.38x
Columbia 0.58% 8.43x
LL Bean 0.33% 7.41x
White House Black Market 2.92% 6.29x
J. Crew 1.67% 5.53x
Lululemon 1.50% 5.48x
Dressbarn 1.84% 5.31x
REI 0.50% 5.06x
Banana Republic 1.92% 5.01x
Anthropologie 1.17% 4.93x
Composition Percentage: The overlap percentage between the MINI audience and the Location attribute.
Index: A comparison of the MINI audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the MINI audience is Colorado Cluster.

Content Affinity Composition Index
Colorado Cluster 3.18% 5.91x
Florida Naples News Cluster 1.84% 5.22x
Wisconsin Universities 2.55% 5.16x
Discount Travel 1.91% 4.72x
Canadian Homes 1.91% 4.47x
Colorado News 7.01% 4.36x
Northeast Pennsylvania Cluster 2.55% 4.02x
Dubai Travel 1.35% 3.88x
Home Decoration Content Readers 1.91% 3.76x
Saskatchewan Media & Retail Cluster 0.05% 3.76x
Composition Percentage: The overlap percentage between the MINI audience and the Content Affinity attribute.
Index: A comparison of the MINI audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The MINI audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male