Dstillery Audiences

MINI

Audience Size: 12.7 Thousand Devices

Explore the MINI Audience

Below you'll find more information about the MINI audience, broken down in different categories based on their digital and physical behaviors. These are 12.7 thousand unique devices whose actions qualify for the MINI audience.

Dstillery Crafted Audiences

INTERESTS

The MINI audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the MINI audience is Las Vegas Trip Planners.

Interest Composition Index
Las Vegas Trip Planners 3.80% 5.41x
Franchise Opportunity Researchers 3.80% 5.26x
Las Vegas Hotel Researchers 5.06% 5.23x
Bollywood Entertainment Enthusiasts 5.06% 5.03x
Deal and Discount Aggregator Researchers 3.80% 5.03x
Misc-Deal Seekers or Coupon Shoppers 3.00% 4.83x
Investment Banking Professionals 3.80% 4.80x
Automotive Safety Researchers 5.06% 4.61x
Healthcare Thought Leaders 3.00% 4.38x
Off the Grid Living Enthusiasts 5.06% 4.35x
Composition Percentage: The overlap percentage between the MINI audience and the Interest attribute.
Index: A comparison of the MINI audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The MINI audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the MINI audience is Zara.

Location Composition Index
Zara 1.08% 11.66x
Armani 0.85% 10.61x
Uniqlo 0.46% 10.15x
Levi Strauss 0.93% 8.06x
White House Black Market 2.24% 7.60x
Abercrombie & Fitch 0.62% 7.51x
American Apparel 1.16% 7.33x
Gap 1.39% 7.11x
Michael Kors 1.46% 6.98x
Ralph Lauren 0.46% 6.61x
Composition Percentage: The overlap percentage between the MINI audience and the Location attribute.
Index: A comparison of the MINI audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the MINI audience is Family on a Budget.

Content Affinity Composition Index
Family on a Budget 4.00% 5.14x
Saskatchewan Media & Retail Cluster 0.05% 3.76x
Assorted Topics (Nhl, Hot Sauce, Video Games, Law) 2.53% 3.72x
South Carolina News 3.80% 3.63x
Germany Cluster 0.06% 3.40x
Diabetes Research 0.48% 3.39x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 2.53% 3.17x
Technology News 2.00% 3.15x
Computers 8.86% 3.07x
Boston Cluster 5.06% 3.00x
Composition Percentage: The overlap percentage between the MINI audience and the Content Affinity attribute.
Index: A comparison of the MINI audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The MINI audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male