Dstillery Audiences

MINI

Audience Size: 111.4 Thousand Devices

Explore the MINI Audience

Below you'll find more information about the MINI audience, broken down in different categories based on their digital and physical behaviors. These are 111.4 thousand unique devices whose actions qualify for the MINI audience.

Dstillery Crafted Audiences

INTERESTS

The MINI audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the MINI audience is Readers of Honduran Content.

Interest Composition Index
Readers of Honduran Content 3.88% 2.19x
Readers of Belizean Content 3.98% 2.09x
Readers of Guatemalan Content 3.68% 2.06x
Work Comes First Travelers 0.12% 2.04x
Colombia Trip Planners 4.18% 2.02x
Readers of Puerto Rican Content 4.08% 1.99x
Readers of South American Content 3.88% 1.97x
Readers of Nicaraguan Content 3.48% 1.95x
Readers of Cuban Content 2.99% 1.90x
Readers of Dominican Republic Content 3.38% 1.88x
Composition Percentage: The overlap percentage between the MINI audience and the Interest attribute.
Index: A comparison of the MINI audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The MINI audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the MINI audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 1.05% 18.42x
Everlane 0.36% 16.69x
Lorna Jane 1.36% 16.06x
Calvin Klein 1.36% 15.79x
Intermix 2.45% 15.27x
Supreme 0.36% 13.92x
Saint Laurent Paris 1.93% 12.41x
Topshop 1.00% 11.96x
Club Monaco 2.59% 11.65x
Uniqlo 3.24% 11.37x
Composition Percentage: The overlap percentage between the MINI audience and the Location attribute.
Index: A comparison of the MINI audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the MINI audience is Feminism.

Content Affinity Composition Index
Feminism 0.30% 4.57x
Humor & Entertainment 0.20% 3.92x
Saskatchewan Media & Retail Cluster 0.05% 3.76x
English as a Second Language 0.40% 3.58x
Assorted Topics (Power Trains, Drones, Web Design) 0.40% 3.43x
Natural & Healthy Living Researchers 0.19% 3.42x
Germany Cluster 0.06% 3.40x
New York City Education & News Cluster 1.39% 3.39x
Discount Shopping 0.40% 3.34x
Internet Service Provider Sites 0.20% 2.94x
Composition Percentage: The overlap percentage between the MINI audience and the Content Affinity attribute.
Index: A comparison of the MINI audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The MINI audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male