Dstillery Audiences

MINI

Audience Size: 107.2 Thousand Devices

Explore the MINI Audience

Below you'll find more information about the MINI audience, broken down in different categories based on their digital and physical behaviors. These are 107.2 thousand unique devices whose actions qualify for the MINI audience.

Dstillery Crafted Audiences

INTERESTS

The MINI audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the MINI audience is Pittsburgh Penguins Fans.

Interest Composition Index
Pittsburgh Penguins Fans 3.20% 3.30x
Pittsburgh Pirates Fans 2.61% 2.60x
Pittsburgh Steelers Fans 2.36% 2.42x
Luxury Womens Brands Shoppers 2.70% 2.07x
Premier League Fans 2.53% 2.06x
Symphony Music Enthusiasts 2.61% 1.99x
Republicans 1.85% 1.96x
Opera Enthusiasts 2.44% 1.94x
Northeastern Voters 2.19% 1.94x
Lobbyists 2.11% 1.92x
Composition Percentage: The overlap percentage between the MINI audience and the Interest attribute.
Index: A comparison of the MINI audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The MINI audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the MINI audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 2.40% 19.04x
Levi Strauss 2.62% 17.24x
Club Monaco 2.11% 16.64x
Calvin Klein 2.01% 16.12x
Intermix 1.82% 15.28x
Joe's Jeans 1.09% 15.19x
Lorna Jane 1.24% 14.88x
Armani 5.59% 14.22x
Zara 5.24% 14.07x
Uniqlo 2.60% 14.05x
Composition Percentage: The overlap percentage between the MINI audience and the Location attribute.
Index: A comparison of the MINI audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the MINI audience is Pittsburgh News.

Content Affinity Composition Index
Pittsburgh News 5.56% 6.66x
New York City Education & News Cluster 1.52% 3.05x
Rhode Island Cluster 0.51% 2.79x
Ontario Canada Cluster 0.13% 2.76x
Electrical Engineering 0.42% 2.72x
Engineering 0.42% 2.54x
Yoga & Meditation 0.51% 2.43x
Scrapbooking & Home Art Projects 0.51% 2.32x
Power Tools 0.42% 2.31x
Maps & Navigation 0.34% 2.27x
Composition Percentage: The overlap percentage between the MINI audience and the Content Affinity attribute.
Index: A comparison of the MINI audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The MINI audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male