Explore the MINI Audience
Below you'll find more information about the MINI audience, broken down in different categories based on their digital and physical behaviors. These are 44.4 thousand unique devices whose actions qualify for the MINI audience.
INTERESTS
The MINI audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the MINI audience is France Trip Planners.
| Interest | Composition | Index |
| France Trip Planners | 5.13% | 2.93x |
| Aspen Trip Planners | 3.85% | 2.81x |
| South West State Fair Visitors | 8.12% | 2.74x |
| Automotive Safety Researchers | 5.13% | 2.72x |
| Quarantine Planners | 1.71% | 2.67x |
| Telemedicine Content Readers | 1.28% | 2.58x |
| Ballet Enthusiasts | 3.42% | 2.50x |
| Getaways Researchers | 2.14% | 2.36x |
| Shelf-Stable Food Content Readers | 1.28% | 2.34x |
| Africa Trip Planners | 3.85% | 2.31x |
Composition Percentage:
The overlap percentage between the MINI audience and the Interest attribute.
Index: A comparison of the MINI audience to the internet population.
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APPAREL RETAILERS
The MINI audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the MINI audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.75% | 8.77x |
| Joe's Jeans | 0.30% | 5.43x |
| Ann Taylor | 2.49% | 5.42x |
| American Apparel | 2.37% | 4.83x |
| Lululemon | 5.47% | 4.68x |
| Armani | 1.82% | 4.66x |
| Madewell | 3.12% | 4.61x |
| Calvin Klein | 0.27% | 4.29x |
| REI | 2.10% | 4.18x |
| Hugo Boss | 2.60% | 4.11x |
Composition Percentage:
The overlap percentage between the MINI audience and the Location attribute.
Index: A comparison of the MINI audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the MINI audience is Delaware Cluster.
| Content Affinity | Composition | Index |
| Delaware Cluster | 1.28% | 4.93x |
| College Planning | 1.28% | 4.39x |
| Mommy Bloggers | 1.28% | 3.94x |
| Saskatchewan Media & Retail Cluster | 0.05% | 3.76x |
| Math Education | 0.85% | 3.61x |
| Rhode Island Cluster | 0.86% | 3.50x |
| Germany Cluster | 0.06% | 3.40x |
| Diabetes Research | 0.48% | 3.39x |
| Party Planning & Invitations | 0.83% | 3.20x |
| Wisconsin Travel & Tourism Cluster | 2.99% | 3.06x |
Composition Percentage:
The overlap percentage between the MINI audience and the Content Affinity attribute.
Index: A comparison of the MINI audience to the internet population.
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DEMOGRAPHICS
The MINI audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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