Explore the MINI Audience
Below you'll find more information about the MINI audience, broken down in different categories based on their digital and physical behaviors. These are 107.4 thousand unique devices whose actions qualify for the MINI audience.
INTERESTS
The MINI audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the MINI audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.12% | 7.99x |
| Executive Travelers | 0.06% | 5.44x |
| Getting Off the Grid Travelers | 0.06% | 3.54x |
| Family Adventures Travelers | 0.06% | 3.02x |
| Republicans | 3.66% | 2.92x |
| Philadelphia Phillies Fans | 3.31% | 2.37x |
| Santa Cruz Trip Planners | 2.86% | 2.18x |
| Work Comes First Travelers | 0.12% | 2.04x |
| Symphony Music Enthusiasts | 2.77% | 2.00x |
| Penn State Nittany Lions Fans | 2.23% | 1.95x |
Composition Percentage:
The overlap percentage between the MINI audience and the Interest attribute.
Index: A comparison of the MINI audience to the internet population.
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APPAREL RETAILERS
The MINI audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the MINI audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 2.05% | 15.22x |
| Everlane | 0.27% | 15.22x |
| Calvin Klein | 1.58% | 14.34x |
| Lorna Jane | 1.13% | 14.10x |
| Joe's Jeans | 1.02% | 13.95x |
| Topshop | 0.60% | 13.23x |
| Intermix | 1.73% | 13.14x |
| Levi Strauss | 2.47% | 12.10x |
| Club Monaco | 2.01% | 11.42x |
| Armani | 6.03% | 11.39x |
Composition Percentage:
The overlap percentage between the MINI audience and the Location attribute.
Index: A comparison of the MINI audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the MINI audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.09% | 91.06x |
| Handyman Tools | 0.09% | 81.17x |
| Sports - Skiing, Snowboarding | 0.06% | 49.41x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.08% | 41.01x |
| Decoration & Fabric | 0.06% | 33.65x |
| Canadian Construction & Renovation Research Cluster | 0.09% | 33.63x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.08% | 31.02x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.08% | 30.65x |
| Content Streamers & Downloaders | 0.24% | 26.63x |
| ISPs & Local Services | 0.07% | 20.17x |
Composition Percentage:
The overlap percentage between the MINI audience and the Content Affinity attribute.
Index: A comparison of the MINI audience to the internet population.
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DEMOGRAPHICS
The MINI audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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