Explore the MINI Audience
Below you'll find more information about the MINI audience, broken down in different categories based on their digital and physical behaviors. These are 86.6 thousand unique devices whose actions qualify for the MINI audience.
INTERESTS
The MINI audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the MINI audience is Republicans.
| Interest | Composition | Index |
| Republicans | 6.47% | 3.82x |
| Penn State Nittany Lions Fans | 4.51% | 2.65x |
| Readers of Cuban Content | 4.51% | 2.64x |
| Grateful Dead Fans | 5.10% | 2.63x |
| Social Liberals | 4.12% | 2.51x |
| Readers of Russian Content | 4.12% | 2.49x |
| Readers of Spanish Content | 4.51% | 2.45x |
| Readers of Italian Content | 3.92% | 2.43x |
| European Trip Planners | 4.51% | 2.38x |
| Miami Trip Planners | 4.71% | 2.32x |
Composition Percentage:
The overlap percentage between the MINI audience and the Interest attribute.
Index: A comparison of the MINI audience to the internet population.
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APPAREL RETAILERS
The MINI audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the MINI audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.96% | 23.48x |
| Intermix | 2.49% | 18.32x |
| Topshop | 1.26% | 17.81x |
| Supreme | 0.37% | 17.32x |
| Calvin Klein | 1.31% | 15.90x |
| Lorna Jane | 1.35% | 14.88x |
| Saint Laurent Paris | 2.33% | 14.59x |
| Everlane | 0.31% | 14.08x |
| Armani | 5.80% | 12.86x |
| Patagonia | 2.44% | 12.82x |
Composition Percentage:
The overlap percentage between the MINI audience and the Location attribute.
Index: A comparison of the MINI audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the MINI audience is Northeast Pennsylvania Cluster.
| Content Affinity | Composition | Index |
| Northeast Pennsylvania Cluster | 6.27% | 7.91x |
| Medical Journals | 0.78% | 5.50x |
| Peru Media | 0.59% | 5.08x |
| Southern California Tourism | 0.59% | 5.00x |
| Central & South American News | 0.59% | 4.53x |
| Caribbean Cluster | 0.78% | 4.35x |
| Trucks | 0.59% | 4.01x |
| English as a Second Language | 0.33% | 3.88x |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 0.39% | 3.86x |
| Horse Racing | 0.39% | 3.76x |
Composition Percentage:
The overlap percentage between the MINI audience and the Content Affinity attribute.
Index: A comparison of the MINI audience to the internet population.
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DEMOGRAPHICS
The MINI audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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