Dstillery Audiences

MINI

Audience Size: 66.3 Thousand Devices

Explore the MINI Audience

Below you'll find more information about the MINI audience, broken down in different categories based on their digital and physical behaviors. These are 66.3 thousand unique devices whose actions qualify for the MINI audience.

Dstillery Crafted Audiences

INTERESTS

The MINI audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the MINI audience is PBS Enthusiasts.

Interest Composition Index
PBS Enthusiasts 5.00% 3.38x
Miami Trip Planners 5.62% 3.12x
Luxury Retail Shoppers 6.25% 3.01x
Compact Pickup Auto Intenders 3.12% 3.01x
Ice Skating Enthusiasts 3.75% 2.95x
Indian Food Enthusiasts 3.75% 2.89x
Sweet Tooths 5.62% 2.89x
Readers of Pakistani Content 3.75% 2.86x
Supermarket Shoppers 4.38% 2.83x
Avid Readers 3.75% 2.78x
Composition Percentage: The overlap percentage between the MINI audience and the Interest attribute.
Index: A comparison of the MINI audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The MINI audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the MINI audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.82% 27.70x
Supreme 0.35% 20.55x
Intermix 2.01% 19.03x
Topshop 0.95% 18.42x
Saint Laurent Paris 2.07% 16.44x
Everlane 0.25% 15.52x
Calvin Klein 1.02% 15.21x
Lorna Jane 1.02% 14.79x
Patagonia 2.15% 13.75x
Armani 5.08% 13.60x
Composition Percentage: The overlap percentage between the MINI audience and the Location attribute.
Index: A comparison of the MINI audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the MINI audience is Tahoe & Reno Tourism.

Content Affinity Composition Index
Tahoe & Reno Tourism 0.96% 6.37x
Anime 1.88% 4.56x
Luxury Sneakers 2.50% 4.40x
Wisconsin Travel & Tourism Cluster 4.38% 4.31x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 1.25% 3.99x
New Jersey Travel Location Cluster 1.25% 3.89x
Coupons 3.75% 3.87x
Vitamin Shoppers 0.48% 3.81x
Saskatchewan Media & Retail Cluster 0.05% 3.76x
Florida College Athletics 0.72% 3.67x
Composition Percentage: The overlap percentage between the MINI audience and the Content Affinity attribute.
Index: A comparison of the MINI audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The MINI audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female