Explore the MINI Audience
Below you'll find more information about the MINI audience, broken down in different categories based on their digital and physical behaviors. These are 34 thousand unique devices whose actions qualify for the MINI audience.
INTERESTS
The MINI audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the MINI audience is Pittsburgh Penguins Fans.
| Interest | Composition | Index |
| Pittsburgh Penguins Fans | 2.80% | 3.04x |
| Los Angeles Mass Transit Commuters | 3.59% | 2.63x |
| Pittsburg Pirates Fans | 2.65% | 2.60x |
| Penn State Nittany Lions Fans | 2.15% | 2.57x |
| Pittsburgh Steelers Fans | 2.30% | 2.38x |
| Republicans | 2.01% | 2.37x |
| Northeastern Voters | 2.37% | 2.13x |
| Santa Monica Trip Planners | 3.23% | 2.07x |
| Readers of South Asian Content | 1.79% | 2.06x |
| Tennis Players | 1.94% | 1.98x |
Composition Percentage:
The overlap percentage between the MINI audience and the Interest attribute.
Index: A comparison of the MINI audience to the internet population.
Curious about what else the MINI audience is interested in?
Sign Up
APPAREL RETAILERS
The MINI audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the MINI audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 2.54% | 15.60x |
| Zara | 2.41% | 15.39x |
| Express | 2.54% | 14.23x |
| Anthropologie | 2.95% | 13.57x |
| Urban Outfitters | 3.23% | 13.37x |
| Lululemon | 3.76% | 12.54x |
| J. Crew | 4.20% | 11.81x |
| Tommy Bahama | 2.04% | 11.60x |
| Coach | 4.45% | 11.43x |
| Banana Republic | 5.11% | 11.43x |
Composition Percentage:
The overlap percentage between the MINI audience and the Location attribute.
Index: A comparison of the MINI audience to the internet population.
Want to find more of the MINI audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the MINI audience is Pittsburgh News.
| Content Affinity | Composition | Index |
| Pittsburgh News | 3.80% | 5.56x |
| Utah Cluster | 0.93% | 2.55x |
| Car Enthusiasts | 0.79% | 2.14x |
| Northeast Pennsylvania Cluster | 1.00% | 2.03x |
| Los Angeles News | 2.01% | 2.01x |
| New England Universities | 0.72% | 1.95x |
| India News | 1.29% | 1.94x |
| Philadelphia Cluster | 1.08% | 1.94x |
| Tennis, Golf & Boxing | 0.72% | 1.93x |
| Online Ticket Buyers | 1.58% | 1.88x |
Composition Percentage:
The overlap percentage between the MINI audience and the Content Affinity attribute.
Index: A comparison of the MINI audience to the internet population.
Want to see more of the Content Affinities the MINI audience visits?
Sign Up
DEMOGRAPHICS
The MINI audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other demographic characteristics of the MINI audience?
Sign Up