Dstillery Audiences

MINI

Audience Size: 106.2 Thousand Devices

Explore the MINI Audience

Below you'll find more information about the MINI audience, broken down in different categories based on their digital and physical behaviors. These are 106.2 thousand unique devices whose actions qualify for the MINI audience.

Dstillery Crafted Audiences

INTERESTS

The MINI audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the MINI audience is Palm Beach Trip Planners.

Interest Composition Index
Palm Beach Trip Planners 5.12% 2.42x
Readers of Belizean Content 4.95% 2.36x
Santa Monica Trip Planners 5.28% 2.32x
Los Angeles Mass Transit Commuters 5.28% 2.22x
Readers of Caribbean Content 4.46% 2.15x
Readers of Puerto Rican Content 4.29% 2.12x
Miami Trip Planners 4.46% 2.11x
Beard Care Shoppers 2.97% 2.06x
Readers of Costa Rican Content 3.80% 2.01x
Reggaeton Fans 5.28% 1.89x
Composition Percentage: The overlap percentage between the MINI audience and the Interest attribute.
Index: A comparison of the MINI audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The MINI audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the MINI audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 1.07% 22.39x
Everlane 0.43% 17.57x
Intermix 2.75% 16.78x
Lorna Jane 1.57% 16.02x
Calvin Klein 1.33% 15.69x
Supreme 0.34% 14.99x
Saint Laurent Paris 2.41% 14.66x
Topshop 1.23% 14.31x
Armani 6.39% 12.34x
Club Monaco 2.86% 11.67x
Composition Percentage: The overlap percentage between the MINI audience and the Location attribute.
Index: A comparison of the MINI audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the MINI audience is English as a Second Language.

Content Affinity Composition Index
English as a Second Language 0.50% 5.13x
Latin American Spanish Language News 1.16% 4.85x
Writing & Publishing 0.61% 4.37x
Cub & Girl Scouts 0.32% 3.99x
Recreational Motor Sport Enthusiasts 0.50% 3.87x
Saskatchewan Media & Retail Cluster 0.05% 3.76x
Online Mini Game Players 0.33% 3.53x
Organic Beauty & Skincare Products 0.31% 3.45x
Natural & Healthy Living Researchers 0.19% 3.42x
Germany Cluster 0.06% 3.40x
Composition Percentage: The overlap percentage between the MINI audience and the Content Affinity attribute.
Index: A comparison of the MINI audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The MINI audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male