Dstillery Audiences

MINI

Audience Size: 17.1 Thousand Devices

Explore the MINI Audience

Below you'll find more information about the MINI audience, broken down in different categories based on their digital and physical behaviors. These are 17.1 thousand unique devices whose actions qualify for the MINI audience.

Dstillery Crafted Audiences

INTERESTS

The MINI audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the MINI audience is Food Delivery Service Users.

Interest Composition Index
Food Delivery Service Users 3.41% 3.19x
Denver Trip Planners 5.65% 2.94x
True Crime Podcast Listeners 3.39% 2.85x
Holiday Gift Shoppers 3.95% 2.80x
Los Angeles Trip Planners 5.08% 2.73x
Tokyo Trip Planners 3.03% 2.68x
Milwaukee Bucks Fans 5.08% 2.64x
Auto Show Enthusiasts 6.21% 2.61x
Masters in Management Researchers 6.21% 2.52x
Cricket Enthusiasts 3.95% 2.47x
Composition Percentage: The overlap percentage between the MINI audience and the Interest attribute.
Index: A comparison of the MINI audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The MINI audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the MINI audience is Columbia.

Location Composition Index
Columbia 0.63% 7.71x
Anthropologie 1.79% 6.16x
Madewell 0.98% 6.04x
Brooks Brothers 0.98% 4.77x
American Apparel 0.54% 4.75x
Jos A. Bank Clothiers 2.33% 4.46x
REI 0.67% 4.42x
Banana Republic 2.69% 4.20x
White House Black Market 2.95% 4.13x
Lululemon 1.16% 4.09x
Composition Percentage: The overlap percentage between the MINI audience and the Location attribute.
Index: A comparison of the MINI audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the MINI audience is Wisconsin Travel & Tourism Cluster.

Content Affinity Composition Index
Wisconsin Travel & Tourism Cluster 5.08% 5.42x
Travel Adventure 1.69% 5.19x
Wisconsin Universities 3.39% 4.57x
K-12 Teacher Resources 1.13% 3.91x
Saskatchewan Media & Retail Cluster 0.05% 3.76x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 1.14% 3.57x
Hawaii News 1.13% 3.55x
Germany Cluster 0.06% 3.40x
Diabetes Research 0.48% 3.39x
Coupons 3.08% 3.28x
Composition Percentage: The overlap percentage between the MINI audience and the Content Affinity attribute.
Index: A comparison of the MINI audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The MINI audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female