Dstillery Audiences

MINI

Audience Size: 86.6 Thousand Devices

Explore the MINI Audience

Below you'll find more information about the MINI audience, broken down in different categories based on their digital and physical behaviors. These are 86.6 thousand unique devices whose actions qualify for the MINI audience.

Dstillery Crafted Audiences

INTERESTS

The MINI audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the MINI audience is Republicans.

Interest Composition Index
Republicans 6.47% 3.82x
Penn State Nittany Lions Fans 4.51% 2.65x
Readers of Cuban Content 4.51% 2.64x
Grateful Dead Fans 5.10% 2.63x
Social Liberals 4.12% 2.51x
Readers of Russian Content 4.12% 2.49x
Readers of Spanish Content 4.51% 2.45x
Readers of Italian Content 3.92% 2.43x
European Trip Planners 4.51% 2.38x
Miami Trip Planners 4.71% 2.32x
Composition Percentage: The overlap percentage between the MINI audience and the Interest attribute.
Index: A comparison of the MINI audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The MINI audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the MINI audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.96% 23.48x
Intermix 2.49% 18.32x
Topshop 1.26% 17.81x
Supreme 0.37% 17.32x
Calvin Klein 1.31% 15.90x
Lorna Jane 1.35% 14.88x
Saint Laurent Paris 2.33% 14.59x
Everlane 0.31% 14.08x
Armani 5.80% 12.86x
Patagonia 2.44% 12.82x
Composition Percentage: The overlap percentage between the MINI audience and the Location attribute.
Index: A comparison of the MINI audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the MINI audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 6.27% 7.91x
Medical Journals 0.78% 5.50x
Peru Media 0.59% 5.08x
Southern California Tourism 0.59% 5.00x
Central & South American News 0.59% 4.53x
Caribbean Cluster 0.78% 4.35x
Trucks 0.59% 4.01x
English as a Second Language 0.33% 3.88x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.39% 3.86x
Horse Racing 0.39% 3.76x
Composition Percentage: The overlap percentage between the MINI audience and the Content Affinity attribute.
Index: A comparison of the MINI audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The MINI audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male