Dstillery Audiences

MINI

Audience Size: 34 Thousand Devices

Explore the MINI Audience

Below you'll find more information about the MINI audience, broken down in different categories based on their digital and physical behaviors. These are 34 thousand unique devices whose actions qualify for the MINI audience.

Dstillery Crafted Audiences

INTERESTS

The MINI audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the MINI audience is Pittsburgh Penguins Fans.

Interest Composition Index
Pittsburgh Penguins Fans 2.80% 3.04x
Los Angeles Mass Transit Commuters 3.59% 2.63x
Pittsburg Pirates Fans 2.65% 2.60x
Penn State Nittany Lions Fans 2.15% 2.57x
Pittsburgh Steelers Fans 2.30% 2.38x
Republicans 2.01% 2.37x
Northeastern Voters 2.37% 2.13x
Santa Monica Trip Planners 3.23% 2.07x
Readers of South Asian Content 1.79% 2.06x
Tennis Players 1.94% 1.98x
Composition Percentage: The overlap percentage between the MINI audience and the Interest attribute.
Index: A comparison of the MINI audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The MINI audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the MINI audience is American Apparel.

Location Composition Index
American Apparel 2.54% 15.60x
Zara 2.41% 15.39x
Express 2.54% 14.23x
Anthropologie 2.95% 13.57x
Urban Outfitters 3.23% 13.37x
Lululemon 3.76% 12.54x
J. Crew 4.20% 11.81x
Tommy Bahama 2.04% 11.60x
Coach 4.45% 11.43x
Banana Republic 5.11% 11.43x
Composition Percentage: The overlap percentage between the MINI audience and the Location attribute.
Index: A comparison of the MINI audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the MINI audience is Pittsburgh News.

Content Affinity Composition Index
Pittsburgh News 3.80% 5.56x
Utah Cluster 0.93% 2.55x
Car Enthusiasts 0.79% 2.14x
Northeast Pennsylvania Cluster 1.00% 2.03x
Los Angeles News 2.01% 2.01x
New England Universities 0.72% 1.95x
India News 1.29% 1.94x
Philadelphia Cluster 1.08% 1.94x
Tennis, Golf & Boxing 0.72% 1.93x
Online Ticket Buyers 1.58% 1.88x
Composition Percentage: The overlap percentage between the MINI audience and the Content Affinity attribute.
Index: A comparison of the MINI audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The MINI audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male