Explore the MINI Audience
Below you'll find more information about the MINI audience, broken down in different categories based on their digital and physical behaviors. These are 17.1 thousand unique devices whose actions qualify for the MINI audience.
INTERESTS
The MINI audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the MINI audience is Food Delivery Service Users.
| Interest | Composition | Index |
| Food Delivery Service Users | 3.41% | 3.19x |
| Denver Trip Planners | 5.65% | 2.94x |
| True Crime Podcast Listeners | 3.39% | 2.85x |
| Holiday Gift Shoppers | 3.95% | 2.80x |
| Los Angeles Trip Planners | 5.08% | 2.73x |
| Tokyo Trip Planners | 3.03% | 2.68x |
| Milwaukee Bucks Fans | 5.08% | 2.64x |
| Auto Show Enthusiasts | 6.21% | 2.61x |
| Masters in Management Researchers | 6.21% | 2.52x |
| Cricket Enthusiasts | 3.95% | 2.47x |
Composition Percentage:
The overlap percentage between the MINI audience and the Interest attribute.
Index: A comparison of the MINI audience to the internet population.
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APPAREL RETAILERS
The MINI audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the MINI audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.63% | 7.71x |
| Anthropologie | 1.79% | 6.16x |
| Madewell | 0.98% | 6.04x |
| Brooks Brothers | 0.98% | 4.77x |
| American Apparel | 0.54% | 4.75x |
| Jos A. Bank Clothiers | 2.33% | 4.46x |
| REI | 0.67% | 4.42x |
| Banana Republic | 2.69% | 4.20x |
| White House Black Market | 2.95% | 4.13x |
| Lululemon | 1.16% | 4.09x |
Composition Percentage:
The overlap percentage between the MINI audience and the Location attribute.
Index: A comparison of the MINI audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the MINI audience is Wisconsin Travel & Tourism Cluster.
| Content Affinity | Composition | Index |
| Wisconsin Travel & Tourism Cluster | 5.08% | 5.42x |
| Travel Adventure | 1.69% | 5.19x |
| Wisconsin Universities | 3.39% | 4.57x |
| K-12 Teacher Resources | 1.13% | 3.91x |
| Saskatchewan Media & Retail Cluster | 0.05% | 3.76x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 1.14% | 3.57x |
| Hawaii News | 1.13% | 3.55x |
| Germany Cluster | 0.06% | 3.40x |
| Diabetes Research | 0.48% | 3.39x |
| Coupons | 3.08% | 3.28x |
Composition Percentage:
The overlap percentage between the MINI audience and the Content Affinity attribute.
Index: A comparison of the MINI audience to the internet population.
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DEMOGRAPHICS
The MINI audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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