Dstillery Audiences

MINI

Audience Size: 26.6 Thousand Devices

Explore the MINI Audience

Below you'll find more information about the MINI audience, broken down in different categories based on their digital and physical behaviors. These are 26.6 thousand unique devices whose actions qualify for the MINI audience.

Dstillery Crafted Audiences

INTERESTS

The MINI audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the MINI audience is Denver Trip Planners.

Interest Composition Index
Denver Trip Planners 8.90% 5.99x
Orlando Activities Researchers 1.78% 4.67x
Vodka Enthusiasts 2.37% 4.58x
Aspen Trip Planners 5.48% 4.55x
Ski and Snowboard Trip Planners 8.22% 4.45x
Retirement Planning Amid Covid-19 2.74% 3.86x
Fall/Winter 2021 Fashion Trend Researchers 1.10% 3.84x
Indian Food Enthusiasts 2.74% 3.75x
Restaurant Researchers 2.05% 3.74x
Colorado County and Local Fair Visitors 7.53% 3.54x
Composition Percentage: The overlap percentage between the MINI audience and the Interest attribute.
Index: A comparison of the MINI audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The MINI audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the MINI audience is Intermix.

Location Composition Index
Intermix 0.83% 9.60x
Joe's Jeans 0.28% 7.31x
Madewell 4.05% 5.53x
Patagonia 1.06% 5.51x
Armani 2.28% 5.42x
Saint Laurent Paris 0.51% 5.09x
Calvin Klein 0.33% 5.01x
American Apparel 2.38% 4.91x
Bonobos 1.19% 4.69x
Ann Taylor 2.33% 4.68x
Composition Percentage: The overlap percentage between the MINI audience and the Location attribute.
Index: A comparison of the MINI audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the MINI audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 1.84% 5.22x
Arkansas News 3.42% 4.38x
Colorado News 7.53% 4.08x
Coupons & Family 1.37% 3.93x
Saskatchewan Media & Retail Cluster 0.05% 3.76x
Colorado Cluster 2.05% 3.63x
Mommy Bloggers 0.98% 3.47x
Car Enthusiasts 1.37% 3.46x
Germany Cluster 0.06% 3.40x
Diabetes Research 0.48% 3.39x
Composition Percentage: The overlap percentage between the MINI audience and the Content Affinity attribute.
Index: A comparison of the MINI audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The MINI audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male