Dstillery Audiences

MINI

Audience Size: 21.6 Thousand Devices

Explore the MINI Audience

Below you'll find more information about the MINI audience, broken down in different categories based on their digital and physical behaviors. These are 21.6 thousand unique devices whose actions qualify for the MINI audience.

Dstillery Crafted Audiences

INTERESTS

The MINI audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the MINI audience is Aspen Trip Planners.

Interest Composition Index
Aspen Trip Planners 10.80% 5.85x
Luxury Retail Researchers 6.25% 4.51x
Financial News Readers 6.25% 4.31x
Colorado Skiers and Snowboarders 7.95% 3.91x
Financial Business Intelligence Researchers 5.68% 3.66x
Los Angeles Rams Fans 7.39% 3.64x
College Students 5.11% 3.64x
Denver Trip Planners 7.39% 3.62x
Denver Broncos Fans 7.95% 3.60x
Readers of South Asian Content 5.11% 3.57x
Composition Percentage: The overlap percentage between the MINI audience and the Interest attribute.
Index: A comparison of the MINI audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The MINI audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the MINI audience is Intermix.

Location Composition Index
Intermix 0.72% 13.41x
Topshop 0.25% 12.72x
Patagonia 1.10% 12.05x
Saint Laurent Paris 0.63% 10.37x
Armani 1.90% 9.58x
Uniqlo 1.10% 9.27x
Tommy Bahama 1.32% 8.50x
Lorna Jane 0.28% 8.17x
REI 1.35% 8.10x
Charlotte Russe 0.50% 8.01x
Composition Percentage: The overlap percentage between the MINI audience and the Location attribute.
Index: A comparison of the MINI audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the MINI audience is Colorado Cluster.

Content Affinity Composition Index
Colorado Cluster 6.25% 7.21x
Space & National Security 2.27% 6.98x
New York City Real Estate Research Cluster 2.27% 6.16x
Right Wing Blogs - Conspiracy Theories 2.27% 5.53x
Conservatives & Conspiracies 1.70% 5.21x
Colorado News 12.50% 4.65x
Dating & Relationships 3.41% 4.63x
Northern California Cluster 2.27% 4.33x
Wisconsin Travel & Tourism Cluster 5.68% 4.29x
Wisconsin Local Research Cluster 5.68% 4.07x
Composition Percentage: The overlap percentage between the MINI audience and the Content Affinity attribute.
Index: A comparison of the MINI audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The MINI audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male