Explore the MINI Audience
Below you'll find more information about the MINI audience, broken down in different categories based on their digital and physical behaviors. These are 26.6 thousand unique devices whose actions qualify for the MINI audience.
INTERESTS
The MINI audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the MINI audience is Denver Trip Planners.
| Interest | Composition | Index |
| Denver Trip Planners | 8.90% | 5.99x |
| Orlando Activities Researchers | 1.78% | 4.67x |
| Vodka Enthusiasts | 2.37% | 4.58x |
| Aspen Trip Planners | 5.48% | 4.55x |
| Ski and Snowboard Trip Planners | 8.22% | 4.45x |
| Retirement Planning Amid Covid-19 | 2.74% | 3.86x |
| Fall/Winter 2021 Fashion Trend Researchers | 1.10% | 3.84x |
| Indian Food Enthusiasts | 2.74% | 3.75x |
| Restaurant Researchers | 2.05% | 3.74x |
| Colorado County and Local Fair Visitors | 7.53% | 3.54x |
Composition Percentage:
The overlap percentage between the MINI audience and the Interest attribute.
Index: A comparison of the MINI audience to the internet population.
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APPAREL RETAILERS
The MINI audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the MINI audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.83% | 9.60x |
| Joe's Jeans | 0.28% | 7.31x |
| Madewell | 4.05% | 5.53x |
| Patagonia | 1.06% | 5.51x |
| Armani | 2.28% | 5.42x |
| Saint Laurent Paris | 0.51% | 5.09x |
| Calvin Klein | 0.33% | 5.01x |
| American Apparel | 2.38% | 4.91x |
| Bonobos | 1.19% | 4.69x |
| Ann Taylor | 2.33% | 4.68x |
Composition Percentage:
The overlap percentage between the MINI audience and the Location attribute.
Index: A comparison of the MINI audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the MINI audience is Florida Naples News Cluster.
| Content Affinity | Composition | Index |
| Florida Naples News Cluster | 1.84% | 5.22x |
| Arkansas News | 3.42% | 4.38x |
| Colorado News | 7.53% | 4.08x |
| Coupons & Family | 1.37% | 3.93x |
| Saskatchewan Media & Retail Cluster | 0.05% | 3.76x |
| Colorado Cluster | 2.05% | 3.63x |
| Mommy Bloggers | 0.98% | 3.47x |
| Car Enthusiasts | 1.37% | 3.46x |
| Germany Cluster | 0.06% | 3.40x |
| Diabetes Research | 0.48% | 3.39x |
Composition Percentage:
The overlap percentage between the MINI audience and the Content Affinity attribute.
Index: A comparison of the MINI audience to the internet population.
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DEMOGRAPHICS
The MINI audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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