Dstillery Audiences

MINI

Audience Size: 107.8 Thousand Devices

Explore the MINI Audience

Below you'll find more information about the MINI audience, broken down in different categories based on their digital and physical behaviors. These are 107.8 thousand unique devices whose actions qualify for the MINI audience.

Dstillery Crafted Audiences

INTERESTS

The MINI audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the MINI audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.12% 7.99x
Executive Travelers 0.06% 5.44x
Getting Off the Grid Travelers 0.06% 3.54x
Family Adventures Travelers 0.06% 3.02x
Work Comes First Travelers 0.12% 2.04x
Miami Trip Planners 4.82% 1.89x
Readers of South American Content 3.59% 1.83x
Readers of Belizean Content 3.31% 1.79x
Readers of Caribbean Content 3.40% 1.75x
Republicans 3.21% 1.74x
Composition Percentage: The overlap percentage between the MINI audience and the Interest attribute.
Index: A comparison of the MINI audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The MINI audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the MINI audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 1.04% 16.83x
Lorna Jane 1.17% 15.52x
Intermix 2.25% 14.46x
Calvin Klein 1.28% 14.35x
Saint Laurent Paris 2.02% 13.57x
Everlane 0.27% 13.15x
Supreme 0.34% 12.06x
Topshop 0.86% 11.94x
Uniqlo 2.93% 11.13x
Club Monaco 2.24% 11.04x
Composition Percentage: The overlap percentage between the MINI audience and the Location attribute.
Index: A comparison of the MINI audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the MINI audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.09% 91.06x
Handyman Tools 0.10% 89.94x
Sports - Skiing, Snowboarding 0.06% 49.41x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.08% 41.01x
Fashion & Cosmetics 0.08% 34.49x
Decoration & Fabric 0.06% 33.65x
Canadian Construction & Renovation Research Cluster 0.10% 32.71x
Assorted Topics (Animals, Clothing, Events, Education) 0.08% 31.02x
Assorted Topics (Viral Media, Paid Traffic) 0.08% 30.65x
Content Streamers & Downloaders 0.24% 26.63x
Composition Percentage: The overlap percentage between the MINI audience and the Content Affinity attribute.
Index: A comparison of the MINI audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The MINI audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male