Explore the MLB Stadiums Audience
Below you'll find more information about the MLB Stadiums audience, broken down in different categories based on their digital and physical behaviors. These are 408.1 thousand unique devices whose actions qualify for the MLB Stadiums audience.
INTERESTS
The MLB Stadiums audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the MLB Stadiums audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 6.03% | 4.11x |
| Boston Trip Planners | 3.52% | 3.93x |
| New England Patriots Fans | 4.47% | 3.88x |
| Canoeing and Kayaking Enthusiasts | 4.49% | 3.50x |
| Boston Bruins Fans | 3.42% | 3.32x |
| Auto Show Enthusiasts | 3.61% | 3.09x |
| Vermont Trip Planners | 3.69% | 2.92x |
| Boston Red Sox Fans | 2.29% | 2.63x |
| Texas Energy Providers | 3.19% | 2.52x |
| Houston Activity Researchers | 2.47% | 2.34x |
Composition Percentage:
The overlap percentage between the MLB Stadiums audience and the Interest attribute.
Index: A comparison of the MLB Stadiums audience to the internet population.
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APPAREL RETAILERS
The MLB Stadiums audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the MLB Stadiums audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 1.58% | 10.23x |
| REI | 2.71% | 7.83x |
| LL Bean | 0.42% | 6.86x |
| Saint Laurent Paris | 0.66% | 6.26x |
| Armani | 1.59% | 6.08x |
| Urban Outfitters | 3.70% | 5.91x |
| Intermix | 0.58% | 5.73x |
| Ralph Lauren | 0.59% | 5.73x |
| Club Monaco | 0.67% | 5.66x |
| Zara | 1.69% | 5.38x |
Composition Percentage:
The overlap percentage between the MLB Stadiums audience and the Location attribute.
Index: A comparison of the MLB Stadiums audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the MLB Stadiums audience is New Hampshire News.
| Content Affinity | Composition | Index |
| New Hampshire News | 2.14% | 10.79x |
| Maine Cluster | 2.37% | 9.13x |
| New England Universities | 2.98% | 7.57x |
| Texas Media | 5.69% | 6.40x |
| Boston Cluster | 11.08% | 6.22x |
| New England & Ivy League Sports | 1.07% | 5.05x |
| Online Games | 0.37% | 3.78x |
| Greece Cluster | 0.06% | 3.75x |
| Missouri News Content Cluster | 1.58% | 3.59x |
| Rhode Island Cluster | 0.52% | 3.26x |
Composition Percentage:
The overlap percentage between the MLB Stadiums audience and the Content Affinity attribute.
Index: A comparison of the MLB Stadiums audience to the internet population.
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DEMOGRAPHICS
The MLB Stadiums audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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