Explore the Macy's Audience
Below you'll find more information about the Macy's audience, broken down in different categories based on their digital and physical behaviors. These are 145.9 thousand unique devices whose actions qualify for the Macy's audience.
INTERESTS
The Macy's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Macy's audience is Mood Lifters Researchers.
| Interest | Composition | Index |
| Mood Lifters Researchers | 2.13% | 6.23x |
| Oregon Trip Planners | 11.17% | 5.96x |
| Oregon Ducks Fans | 6.06% | 5.64x |
| Oregon County and Local Fair Visitors | 10.96% | 4.62x |
| Big Box Store Jewelry Sale Shoppers | 0.21% | 3.49x |
| Food Bank Researchers | 2.13% | 3.03x |
| Portland Trail Blazers Fans | 5.64% | 2.70x |
| Christmas Tree Shoppers | 3.19% | 2.53x |
| Montana and Idaho Trip Planners | 4.04% | 2.32x |
| Iowa County and Local Fair Visitors | 5.43% | 2.09x |
Composition Percentage:
The overlap percentage between the Macy's audience and the Interest attribute.
Index: A comparison of the Macy's audience to the internet population.
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APPAREL RETAILERS
The Macy's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Macy's audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.05% | 18.92x |
| Zara | 3.81% | 17.95x |
| Levi Strauss | 0.08% | 15.01x |
| Topshop | 0.22% | 14.40x |
| Madewell | 5.03% | 13.61x |
| Lorna Jane | 1.07% | 13.52x |
| Club Monaco | 1.17% | 13.22x |
| Ann Taylor | 3.20% | 12.66x |
| Charlotte Russe | 1.50% | 12.49x |
| Free People | 4.28% | 12.26x |
Composition Percentage:
The overlap percentage between the Macy's audience and the Location attribute.
Index: A comparison of the Macy's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Macy's audience is Oregon News.
| Content Affinity | Composition | Index |
| Oregon News | 11.06% | 8.29x |
| Pac 12 Sports | 0.53% | 8.04x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 0.50% | 4.78x |
| Online Mini Game Players | 0.50% | 4.57x |
| Woodwork | 0.50% | 4.52x |
| South Africa News Cluster | 0.21% | 3.99x |
| Central & South American News | 0.20% | 3.94x |
| Party Planning & Invitations | 0.50% | 3.74x |
| Conservatives & Conspiracies | 0.33% | 3.63x |
| Spam Call Number Searchers | 0.10% | 3.57x |
Composition Percentage:
The overlap percentage between the Macy's audience and the Content Affinity attribute.
Index: A comparison of the Macy's audience to the internet population.
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DEMOGRAPHICS
The Macy's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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