Dstillery Audiences

MACY'S

Audience Size: 739.3 Thousand Devices

Explore the Macy's Audience

Below you'll find more information about the Macy's audience, broken down in different categories based on their digital and physical behaviors. These are 739.3 thousand unique devices whose actions qualify for the Macy's audience.

Dstillery Crafted Audiences

INTERESTS

The Macy's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Macy's audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.88x
Los Angeles Mass Transit Commuters 4.16% 1.70x
Readers of South American Content 2.56% 1.61x
Los Angeles Clippers Fans 3.08% 1.59x
Work Comes First Travelers 0.02% 1.58x
Readers of Chinese Content 2.30% 1.57x
Readers of El Salvadoran Content 2.39% 1.57x
Arsenal Fans 2.68% 1.56x
Readers of Guatemalan Content 2.30% 1.55x
Premier League Fans 2.91% 1.55x
Composition Percentage: The overlap percentage between the Macy's audience and the Interest attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Macy's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Macy's audience is Topshop.

Location Composition Index
Topshop 0.91% 18.89x
Abercrombie & Fitch 12.20% 18.72x
Uniqlo 4.39% 17.63x
Coach 19.00% 17.59x
Lorna Jane 1.50% 16.00x
Express 11.49% 15.32x
Michael Kors 8.18% 15.31x
Charlotte Russe 8.19% 15.04x
Zara 6.72% 14.91x
Hollister 8.39% 14.85x
Composition Percentage: The overlap percentage between the Macy's audience and the Location attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Macy's audience is Canada News.

Content Affinity Composition Index
Canada News 0.03% 38.07x
Golf & Boats 0.03% 35.50x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.02% 12.71x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 10.22x
As Seen On TV Products 0.03% 7.88x
Quinceanera Planning 0.02% 7.61x
Rural Living 0.04% 7.43x
Italy Cluster 0.12% 6.64x
Content Streamers & Downloaders 0.03% 6.43x
Flags & Trump 0.03% 6.34x
Composition Percentage: The overlap percentage between the Macy's audience and the Content Affinity attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Macy's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male