Dstillery Audiences

MACY'S

Audience Size: 784.5 Thousand Devices

Explore the Macy's Audience

Below you'll find more information about the Macy's audience, broken down in different categories based on their digital and physical behaviors. These are 784.5 thousand unique devices whose actions qualify for the Macy's audience.

Dstillery Crafted Audiences

INTERESTS

The Macy's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Macy's audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.88x
Los Angeles Mass Transit Commuters 3.49% 1.72x
Work Comes First Travelers 0.02% 1.58x
Readers of Guatemalan Content 2.13% 1.57x
Readers of Nicaraguan Content 2.07% 1.53x
Santa Monica Trip Planners 3.71% 1.53x
California Skiers and Snowboarders 2.38% 1.53x
Readers of Belizean Content 2.19% 1.53x
Los Angeles Trip Planners 3.24% 1.51x
Readers of El Salvadoran Content 2.06% 1.50x
Composition Percentage: The overlap percentage between the Macy's audience and the Interest attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Macy's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Macy's audience is Topshop.

Location Composition Index
Topshop 1.38% 23.22x
Uniqlo 5.37% 22.04x
Abercrombie & Fitch 11.81% 19.86x
Hollister 11.05% 17.50x
Charlotte Russe 10.88% 17.08x
Express 16.00% 16.90x
Lorna Jane 1.26% 16.66x
Aeropostale 12.30% 16.35x
Michael Kors 10.56% 16.24x
Coach 15.45% 16.24x
Composition Percentage: The overlap percentage between the Macy's audience and the Location attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Macy's audience is Canada News.

Content Affinity Composition Index
Canada News 0.03% 38.07x
Golf & Boats 0.03% 35.50x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.02% 12.71x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 10.22x
As Seen On TV Products 0.03% 7.88x
Quinceanera Planning 0.02% 7.61x
Sports - Skiing, Snowboarding 0.01% 6.86x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 4.41x
Parenting & Nutrition 0.02% 3.62x
Local & Travel England - North Midlands 0.01% 3.26x
Composition Percentage: The overlap percentage between the Macy's audience and the Content Affinity attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Macy's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male