Dstillery Audiences

MACY'S

Audience Size: 175.7 Thousand Devices

Explore the Macy's Audience

Below you'll find more information about the Macy's audience, broken down in different categories based on their digital and physical behaviors. These are 175.7 thousand unique devices whose actions qualify for the Macy's audience.

Dstillery Crafted Audiences

INTERESTS

The Macy's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Macy's audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 1.55% 2.36x
Thrift Store Shoppers 2.85% 2.21x
Retail Job Seekers 3.82% 2.21x
Washington Skiers and Snowboarders 4.07% 2.18x
Amazon Prime Movie Subscribers 2.77% 2.14x
North West State Fair Visitors 5.21% 2.13x
New York City Events Researchers 2.36% 2.12x
Restaurant Menu Researchers 2.60% 2.10x
Work Visa Researchers 2.60% 2.06x
College Students 2.20% 2.00x
Composition Percentage: The overlap percentage between the Macy's audience and the Interest attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Macy's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Macy's audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.05% 18.92x
Zara 3.76% 15.59x
Madewell 4.34% 10.71x
Ann Taylor 2.83% 10.36x
Club Monaco 0.97% 9.43x
Free People 3.65% 8.93x
Uniqlo 1.20% 8.74x
Charlotte Russe 1.15% 8.61x
Lorna Jane 0.87% 8.46x
Saint Laurent Paris 0.44% 8.21x
Composition Percentage: The overlap percentage between the Macy's audience and the Location attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Macy's audience is Music Production.

Content Affinity Composition Index
Music Production 0.33% 4.98x
Korea Cluster 0.24% 4.09x
Maps & Navigation 0.21% 3.63x
Addiction & Recovery Reference 0.34% 3.48x
Finance & Accounting Cluster 0.57% 3.48x
Sewing, Embroidery & Quilting 0.20% 3.42x
Nature & Wildlife 0.16% 3.28x
Car Keys, Locks & Remotes 0.30% 3.24x
Pac 12 Sports 0.16% 3.14x
Pacific Northwest Information Research Cluster 3.01% 3.10x
Composition Percentage: The overlap percentage between the Macy's audience and the Content Affinity attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Macy's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female