Dstillery Audiences

MACY'S

Audience Size: 928.5 Thousand Devices

Explore the Macy's Audience

Below you'll find more information about the Macy's audience, broken down in different categories based on their digital and physical behaviors. These are 928.5 thousand unique devices whose actions qualify for the Macy's audience.

Dstillery Crafted Audiences

INTERESTS

The Macy's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Macy's audience is Readers of Cuban Content.

Interest Composition Index
Readers of Cuban Content 2.34% 2.10x
Readers of Caribbean Content 3.04% 2.00x
Miami Trip Planners 2.62% 1.91x
Readers of South American Content 2.80% 1.91x
Readers of Colombian Content 2.66% 1.90x
Countdown to the Beach Travelers 0.02% 1.88x
Colombia Trip Planners 2.86% 1.85x
Readers of Puerto Rican Content 2.31% 1.84x
Readers of Belizean Content 2.68% 1.79x
Readers of Panamanian Content 2.60% 1.77x
Composition Percentage: The overlap percentage between the Macy's audience and the Interest attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Macy's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Macy's audience is Coach.

Location Composition Index
Coach 17.93% 23.08x
Abercrombie & Fitch 8.64% 20.72x
Michael Kors 4.70% 18.40x
Charlotte Russe 4.77% 17.92x
Zara 5.61% 17.85x
Journeys 7.63% 17.53x
Tommy Bahama 5.25% 17.35x
Columbia 2.25% 17.25x
Hollister 4.38% 17.11x
Zumiez 7.19% 16.91x
Composition Percentage: The overlap percentage between the Macy's audience and the Location attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Macy's audience is Assorted Topics (Cooking, Games, Viral Media).

Content Affinity Composition Index
Assorted Topics (Cooking, Games, Viral Media) 0.04% 4.62x
Spain News - Madrid & Seville 0.41% 3.11x
Philadelphia Cluster 1.63% 2.95x
Brazil & Portugal News 0.12% 2.71x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.06% 2.66x
Central & South American News 0.23% 2.64x
Greece Cluster 0.04% 2.64x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 2.58x
New Jersey Travel Location Cluster 0.80% 2.41x
Latin American Spanish Language News 0.21% 2.40x
Composition Percentage: The overlap percentage between the Macy's audience and the Content Affinity attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Macy's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male