Dstillery Audiences

MACY'S

Audience Size: 34.6 Thousand Devices

Explore the Macy's Audience

Below you'll find more information about the Macy's audience, broken down in different categories based on their digital and physical behaviors. These are 34.6 thousand unique devices whose actions qualify for the Macy's audience.

Dstillery Crafted Audiences

INTERESTS

The Macy's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Macy's audience is College Matching Resource Readers.

Interest Composition Index
College Matching Resource Readers 12.50% 3.25x
Northeastern Voters 6.02% 3.18x
New York City Events Researchers 3.68% 2.90x
Penn State Nittany Lions Fans 5.02% 2.87x
Hematologists 3.34% 2.74x
Readers of Filipinos Content 3.68% 2.71x
Pittsburgh Pirates Fans 6.35% 2.67x
Pennsylvania County and Local Fair Visitors 6.35% 2.64x
Tampa and St Petersburg Trip Planners 4.35% 2.50x
Readers of Jamaican Content 4.35% 2.50x
Composition Percentage: The overlap percentage between the Macy's audience and the Interest attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Macy's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Macy's audience is Michael Kors.

Location Composition Index
Michael Kors 12.96% 34.42x
Forever 21 11.73% 31.61x
Hollister 12.35% 28.66x
Victoria's Secret 25.31% 25.32x
LOFT 12.96% 25.19x
The Childrens Place 22.84% 24.90x
Zumiez 12.96% 24.57x
Calvin Klein 0.39% 23.67x
Banana Republic 12.96% 23.41x
American Eagle Outfitters 14.81% 23.30x
Composition Percentage: The overlap percentage between the Macy's audience and the Location attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Macy's audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 1.34% 5.02x
Low Carb Diets 1.00% 4.70x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.15% 4.61x
Ohio Universities 1.00% 4.33x
Career Cluster A 1.00% 4.32x
Wine, Liquor & Mixology 2.34% 4.13x
Public Policy Media 0.41% 4.00x
Motorsport Equipment 0.67% 3.83x
Latin American News 1.00% 3.75x
Music Production 0.27% 3.73x
Composition Percentage: The overlap percentage between the Macy's audience and the Content Affinity attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Macy's audience resonates most for the following age bracket and gender.
Age
18-24
Gender