Dstillery Audiences

MACY'S

Audience Size: 36 Thousand Devices

Explore the Macy's Audience

Below you'll find more information about the Macy's audience, broken down in different categories based on their digital and physical behaviors. These are 36 thousand unique devices whose actions qualify for the Macy's audience.

Dstillery Crafted Audiences

INTERESTS

The Macy's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Macy's audience is Pennsylvania County and Local Fair Visitors.

Interest Composition Index
Pennsylvania County and Local Fair Visitors 6.45% 2.60x
COVID Treatment Researchers 3.69% 2.47x
Readers of Muslim Content 3.23% 2.40x
Certified Events Professionals 5.53% 2.28x
Thrift Store Shoppers 3.23% 2.22x
Big East Fans 5.07% 2.22x
Readers of South American Content 4.15% 2.20x
Holiday Season Department Store Deal Shoppers 3.69% 2.12x
Santa Monica Trip Planners 4.61% 2.10x
Pittsburgh Steelers Fans 4.61% 2.08x
Composition Percentage: The overlap percentage between the Macy's audience and the Interest attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Macy's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Macy's audience is Club Monaco.

Location Composition Index
Club Monaco 1.32% 38.51x
Calvin Klein 0.53% 34.54x
Zara 3.02% 34.18x
Ann Taylor 3.40% 32.40x
Madewell 3.72% 27.71x
Lorna Jane 0.50% 25.62x
Charlotte Russe 1.49% 25.45x
Free People 3.25% 24.99x
Hugo Boss 3.60% 24.72x
Uniqlo 1.05% 23.66x
Composition Percentage: The overlap percentage between the Macy's audience and the Location attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Macy's audience is Delaware Cluster.

Content Affinity Composition Index
Delaware Cluster 1.38% 4.65x
Public Policy Media 0.41% 4.00x
San Diego Cluster 1.27% 3.99x
Addiction & Recovery Reference 0.34% 3.48x
Math Education 1.12% 3.46x
Right Wing Blogs - Conspiracy Theories 0.92% 3.36x
Chicago Cluster 5.07% 3.31x
Right Wing Blogs - Pro-gun & Pro-life 0.95% 3.30x
Car Keys, Locks & Remotes 0.30% 3.24x
Spain News 3.23% 3.09x
Composition Percentage: The overlap percentage between the Macy's audience and the Content Affinity attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Macy's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female