Dstillery Audiences

MACY'S

Audience Size: 145.9 Thousand Devices

Explore the Macy's Audience

Below you'll find more information about the Macy's audience, broken down in different categories based on their digital and physical behaviors. These are 145.9 thousand unique devices whose actions qualify for the Macy's audience.

Dstillery Crafted Audiences

INTERESTS

The Macy's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Macy's audience is Mood Lifters Researchers.

Interest Composition Index
Mood Lifters Researchers 2.13% 6.23x
Oregon Trip Planners 11.17% 5.96x
Oregon Ducks Fans 6.06% 5.64x
Oregon County and Local Fair Visitors 10.96% 4.62x
Big Box Store Jewelry Sale Shoppers 0.21% 3.49x
Food Bank Researchers 2.13% 3.03x
Portland Trail Blazers Fans 5.64% 2.70x
Christmas Tree Shoppers 3.19% 2.53x
Montana and Idaho Trip Planners 4.04% 2.32x
Iowa County and Local Fair Visitors 5.43% 2.09x
Composition Percentage: The overlap percentage between the Macy's audience and the Interest attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Macy's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Macy's audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.05% 18.92x
Zara 3.81% 17.95x
Levi Strauss 0.08% 15.01x
Topshop 0.22% 14.40x
Madewell 5.03% 13.61x
Lorna Jane 1.07% 13.52x
Club Monaco 1.17% 13.22x
Ann Taylor 3.20% 12.66x
Charlotte Russe 1.50% 12.49x
Free People 4.28% 12.26x
Composition Percentage: The overlap percentage between the Macy's audience and the Location attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Macy's audience is Oregon News.

Content Affinity Composition Index
Oregon News 11.06% 8.29x
Pac 12 Sports 0.53% 8.04x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 0.50% 4.78x
Online Mini Game Players 0.50% 4.57x
Woodwork 0.50% 4.52x
South Africa News Cluster 0.21% 3.99x
Central & South American News 0.20% 3.94x
Party Planning & Invitations 0.50% 3.74x
Conservatives & Conspiracies 0.33% 3.63x
Spam Call Number Searchers 0.10% 3.57x
Composition Percentage: The overlap percentage between the Macy's audience and the Content Affinity attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Macy's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male