Dstillery Audiences

MACY'S

Audience Size: 84.2 Thousand Devices

Explore the Macy's Audience

Below you'll find more information about the Macy's audience, broken down in different categories based on their digital and physical behaviors. These are 84.2 thousand unique devices whose actions qualify for the Macy's audience.

Dstillery Crafted Audiences

INTERESTS

The Macy's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Macy's audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 5.36% 6.30x
Oregon Trip Planners 9.10% 5.30x
Restaurant Supply Shoppers 0.38% 4.56x
Mood Lifters Researchers 1.44% 4.23x
Oregon County and Local Fair Visitors 9.67% 3.88x
Post COVID-19 Restaurant Reopening Researchers 1.15% 2.95x
Portland Trail Blazers Fans 4.98% 2.64x
Financial Business Intelligence Researchers 1.34% 2.42x
Costco Deal Blog Readers 1.15% 2.36x
Plant Based & Vegan Food Recipe Shoppers 1.05% 2.29x
Composition Percentage: The overlap percentage between the Macy's audience and the Interest attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Macy's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Macy's audience is Hugo Boss.

Location Composition Index
Hugo Boss 6.46% 40.69x
Charlotte Russe 2.31% 26.29x
Zara 2.53% 25.61x
Ann Taylor 2.40% 25.26x
Hollister 8.08% 24.62x
Madewell 3.08% 22.73x
Abercrombie & Fitch 1.55% 22.44x
Free People 2.69% 22.13x
Coach 4.79% 22.06x
Express 12.53% 21.64x
Composition Percentage: The overlap percentage between the Macy's audience and the Location attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Macy's audience is Oregon News.

Content Affinity Composition Index
Oregon News 9.39% 9.22x
Ireland Cluster 0.29% 5.60x
Middle East News 0.38% 5.12x
Australia & New Zealand Media 0.29% 4.73x
Vancouver British Columbia Locals Cluster 0.38% 3.86x
Central & South American News 0.18% 3.68x
Spam Call Number Searchers 0.10% 3.57x
Addiction & Recovery Reference 0.34% 3.48x
High-End Audio 0.29% 3.36x
Car Keys, Locks & Remotes 0.30% 3.24x
Composition Percentage: The overlap percentage between the Macy's audience and the Content Affinity attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Macy's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male