Dstillery Audiences

MACY'S

Audience Size: 337.8 Thousand Devices

Explore the Macy's Audience

Below you'll find more information about the Macy's audience, broken down in different categories based on their digital and physical behaviors. These are 337.8 thousand unique devices whose actions qualify for the Macy's audience.

Dstillery Crafted Audiences

INTERESTS

The Macy's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Macy's audience is World Spa Day Researchers.

Interest Composition Index
World Spa Day Researchers 0.24% 3.24x
Oregon Ducks Fans 2.25% 2.34x
Wireless Headphone Researchers 0.12% 2.30x
Food Bank Researchers 1.15% 2.05x
Oregon Trip Planners 3.46% 1.97x
Cricket Enthusiasts 2.79% 1.96x
Verizon Wireless Customers 0.18% 1.95x
Yale University Fans 2.00% 1.94x
Washington Skiers and Snowboarders 3.40% 1.89x
Charitable Donors 3.34% 1.88x
Composition Percentage: The overlap percentage between the Macy's audience and the Interest attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Macy's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Macy's audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.05% 18.92x
Zara 4.54% 10.37x
Supreme 0.04% 8.78x
Lorna Jane 1.53% 8.54x
Topshop 0.30% 8.19x
Madewell 5.88% 7.57x
Saint Laurent Paris 0.79% 7.46x
Ann Taylor 3.74% 7.04x
Uniqlo 1.74% 7.02x
Club Monaco 1.27% 6.98x
Composition Percentage: The overlap percentage between the Macy's audience and the Location attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Macy's audience is Brazil & Portugal News.

Content Affinity Composition Index
Brazil & Portugal News 0.24% 5.33x
Pac 12 Sports 0.30% 4.64x
India Cluster 0.49% 4.58x
China Cluster 0.24% 4.43x
Middle East News 0.24% 4.40x
Spanish Lifestyle & Health 0.12% 3.81x
Poland Cluster 0.12% 3.58x
Spam Call Number Searchers 0.10% 3.57x
Addiction & Recovery Reference 0.34% 3.48x
Calendar & Holidays 0.18% 3.40x
Composition Percentage: The overlap percentage between the Macy's audience and the Content Affinity attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Macy's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male