Explore the Macy's Audience
Below you'll find more information about the Macy's audience, broken down in different categories based on their digital and physical behaviors. These are 879.1 thousand unique devices whose actions qualify for the Macy's audience.
INTERESTS
The Macy's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Macy's audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.88x |
| San Francisco Giants Fans | 1.82% | 1.79x |
| Opera Enthusiasts | 2.22% | 1.79x |
| Tahoe Skiers and Snowboarders | 2.28% | 1.77x |
| Portland Trail Blazers Fans | 1.82% | 1.74x |
| Surfers | 1.91% | 1.72x |
| Oregon Trip Planners | 2.19% | 1.71x |
| Santa Cruz Trip Planners | 2.44% | 1.67x |
| Utah Jazz Fans | 1.64% | 1.65x |
| Fort Lauderdale Trip Planners | 2.56% | 1.63x |
Composition Percentage:
The overlap percentage between the Macy's audience and the Interest attribute.
Index: A comparison of the Macy's audience to the internet population.
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APPAREL RETAILERS
The Macy's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Macy's audience is Coach.
| Location | Composition | Index |
| Coach | 18.53% | 21.21x |
| Abercrombie & Fitch | 9.53% | 20.02x |
| Michael Kors | 5.85% | 17.92x |
| Charlotte Russe | 5.61% | 17.25x |
| Zara | 6.53% | 17.19x |
| Tommy Bahama | 5.92% | 16.71x |
| Lorna Jane | 1.37% | 16.38x |
| Journeys | 9.50% | 16.08x |
| Express | 6.72% | 16.06x |
| Aeropostale | 7.14% | 15.93x |
Composition Percentage:
The overlap percentage between the Macy's audience and the Location attribute.
Index: A comparison of the Macy's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Macy's audience is Utah Cluster.
| Content Affinity | Composition | Index |
| Utah Cluster | 1.36% | 3.59x |
| Arabic News | 0.15% | 2.34x |
| International Travel | 0.12% | 2.29x |
| Tahoe & Reno Tourism | 0.43% | 2.21x |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 0.40% | 2.06x |
| Visa & Immigration | 0.12% | 2.05x |
| Internet Service Provider Sites | 0.12% | 2.02x |
| Pac 12 Sports | 0.25% | 2.01x |
| Russia Cluster | 0.09% | 2.00x |
| Oregon News | 1.98% | 1.99x |
Composition Percentage:
The overlap percentage between the Macy's audience and the Content Affinity attribute.
Index: A comparison of the Macy's audience to the internet population.
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DEMOGRAPHICS
The Macy's audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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