Explore the Macy's Audience
Below you'll find more information about the Macy's audience, broken down in different categories based on their digital and physical behaviors. These are 71.9 thousand unique devices whose actions qualify for the Macy's audience.
INTERESTS
The Macy's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Macy's audience is Readers of Christian Content.
| Interest | Composition | Index |
| Readers of Christian Content | 0.69% | 2.46x |
| Small Luxury SUV Auto Intenders | 1.21% | 2.37x |
| Retail Job Seekers | 3.79% | 2.19x |
| Minivan Auto Intenders | 3.28% | 2.16x |
| New York City Events Researchers | 2.76% | 2.08x |
| Restaurant Supply Shoppers | 0.34% | 2.07x |
| Solitaire Players | 3.79% | 2.06x |
| Charitable Organization Researchers | 3.62% | 2.04x |
| Global Destinations Reopening Researchers | 2.41% | 2.01x |
| North West State Fair Visitors | 5.00% | 2.01x |
Composition Percentage:
The overlap percentage between the Macy's audience and the Interest attribute.
Index: A comparison of the Macy's audience to the internet population.
Curious about what else the Macy's audience is interested in?
Sign Up
APPAREL RETAILERS
The Macy's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Macy's audience is Zara.
| Location | Composition | Index |
| Zara | 3.91% | 38.27x |
| Club Monaco | 1.21% | 30.62x |
| Madewell | 3.94% | 26.09x |
| Ann Taylor | 2.93% | 25.60x |
| Calvin Klein | 0.37% | 25.39x |
| Abercrombie & Fitch | 1.20% | 25.13x |
| Charlotte Russe | 1.50% | 24.49x |
| Uniqlo | 1.10% | 24.19x |
| Lorna Jane | 0.56% | 23.55x |
| Saint Laurent Paris | 0.43% | 22.39x |
Composition Percentage:
The overlap percentage between the Macy's audience and the Location attribute.
Index: A comparison of the Macy's audience to the internet population.
Want to find more of the Macy's audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Macy's audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 0.52% | 5.26x |
| Online Games | 0.86% | 4.76x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.15% | 4.61x |
| Numerology & Astrology | 0.34% | 3.85x |
| Law School | 0.52% | 3.62x |
| Central & South American News | 0.42% | 3.58x |
| Addiction & Recovery Reference | 0.34% | 3.48x |
| Car Keys, Locks & Remotes | 0.30% | 3.24x |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.34% | 3.18x |
| Marijuana | 0.10% | 2.91x |
Composition Percentage:
The overlap percentage between the Macy's audience and the Content Affinity attribute.
Index: A comparison of the Macy's audience to the internet population.
Want to see more of the Content Affinities the Macy's audience visits?
Sign Up
DEMOGRAPHICS
The Macy's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
Interested in seeing other characteristics of the Macy's audience?
Sign Up