Explore the Macy's Audience
Below you'll find more information about the Macy's audience, broken down in different categories based on their digital and physical behaviors. These are 337.8 thousand unique devices whose actions qualify for the Macy's audience.
INTERESTS
The Macy's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Macy's audience is World Spa Day Researchers.
| Interest | Composition | Index |
| World Spa Day Researchers | 0.24% | 3.24x |
| Oregon Ducks Fans | 2.25% | 2.34x |
| Wireless Headphone Researchers | 0.12% | 2.30x |
| Food Bank Researchers | 1.15% | 2.05x |
| Oregon Trip Planners | 3.46% | 1.97x |
| Cricket Enthusiasts | 2.79% | 1.96x |
| Verizon Wireless Customers | 0.18% | 1.95x |
| Yale University Fans | 2.00% | 1.94x |
| Washington Skiers and Snowboarders | 3.40% | 1.89x |
| Charitable Donors | 3.34% | 1.88x |
Composition Percentage:
The overlap percentage between the Macy's audience and the Interest attribute.
Index: A comparison of the Macy's audience to the internet population.
Curious about what else the Macy's audience is interested in?
Sign Up
APPAREL RETAILERS
The Macy's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Macy's audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.05% | 18.92x |
| Zara | 4.54% | 10.37x |
| Supreme | 0.04% | 8.78x |
| Lorna Jane | 1.53% | 8.54x |
| Topshop | 0.30% | 8.19x |
| Madewell | 5.88% | 7.57x |
| Saint Laurent Paris | 0.79% | 7.46x |
| Ann Taylor | 3.74% | 7.04x |
| Uniqlo | 1.74% | 7.02x |
| Club Monaco | 1.27% | 6.98x |
Composition Percentage:
The overlap percentage between the Macy's audience and the Location attribute.
Index: A comparison of the Macy's audience to the internet population.
Want to find more of the Macy's audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Macy's audience is Brazil & Portugal News.
| Content Affinity | Composition | Index |
| Brazil & Portugal News | 0.24% | 5.33x |
| Pac 12 Sports | 0.30% | 4.64x |
| India Cluster | 0.49% | 4.58x |
| China Cluster | 0.24% | 4.43x |
| Middle East News | 0.24% | 4.40x |
| Spanish Lifestyle & Health | 0.12% | 3.81x |
| Poland Cluster | 0.12% | 3.58x |
| Spam Call Number Searchers | 0.10% | 3.57x |
| Addiction & Recovery Reference | 0.34% | 3.48x |
| Calendar & Holidays | 0.18% | 3.40x |
Composition Percentage:
The overlap percentage between the Macy's audience and the Content Affinity attribute.
Index: A comparison of the Macy's audience to the internet population.
Want to see more of the Content Affinities the Macy's audience visits?
Sign Up
DEMOGRAPHICS
The Macy's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the Macy's audience?
Sign Up