Explore the Macy's Audience
Below you'll find more information about the Macy's audience, broken down in different categories based on their digital and physical behaviors. These are 175.7 thousand unique devices whose actions qualify for the Macy's audience.
INTERESTS
The Macy's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Macy's audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 1.55% | 2.36x |
| Thrift Store Shoppers | 2.85% | 2.21x |
| Retail Job Seekers | 3.82% | 2.21x |
| Washington Skiers and Snowboarders | 4.07% | 2.18x |
| Amazon Prime Movie Subscribers | 2.77% | 2.14x |
| North West State Fair Visitors | 5.21% | 2.13x |
| New York City Events Researchers | 2.36% | 2.12x |
| Restaurant Menu Researchers | 2.60% | 2.10x |
| Work Visa Researchers | 2.60% | 2.06x |
| College Students | 2.20% | 2.00x |
Composition Percentage:
The overlap percentage between the Macy's audience and the Interest attribute.
Index: A comparison of the Macy's audience to the internet population.
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APPAREL RETAILERS
The Macy's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Macy's audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.05% | 18.92x |
| Zara | 3.76% | 15.59x |
| Madewell | 4.34% | 10.71x |
| Ann Taylor | 2.83% | 10.36x |
| Club Monaco | 0.97% | 9.43x |
| Free People | 3.65% | 8.93x |
| Uniqlo | 1.20% | 8.74x |
| Charlotte Russe | 1.15% | 8.61x |
| Lorna Jane | 0.87% | 8.46x |
| Saint Laurent Paris | 0.44% | 8.21x |
Composition Percentage:
The overlap percentage between the Macy's audience and the Location attribute.
Index: A comparison of the Macy's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Macy's audience is Music Production.
| Content Affinity | Composition | Index |
| Music Production | 0.33% | 4.98x |
| Korea Cluster | 0.24% | 4.09x |
| Maps & Navigation | 0.21% | 3.63x |
| Addiction & Recovery Reference | 0.34% | 3.48x |
| Finance & Accounting Cluster | 0.57% | 3.48x |
| Sewing, Embroidery & Quilting | 0.20% | 3.42x |
| Nature & Wildlife | 0.16% | 3.28x |
| Car Keys, Locks & Remotes | 0.30% | 3.24x |
| Pac 12 Sports | 0.16% | 3.14x |
| Pacific Northwest Information Research Cluster | 3.01% | 3.10x |
Composition Percentage:
The overlap percentage between the Macy's audience and the Content Affinity attribute.
Index: A comparison of the Macy's audience to the internet population.
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DEMOGRAPHICS
The Macy's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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