Explore the Macy's Audience
Below you'll find more information about the Macy's audience, broken down in different categories based on their digital and physical behaviors. These are 926.3 thousand unique devices whose actions qualify for the Macy's audience.
INTERESTS
The Macy's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Macy's audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 4.93% | 2.10x |
| Santa Monica Trip Planners | 4.46% | 1.99x |
| Los Angeles Trip Planners | 4.14% | 1.85x |
| California Trip Planners | 3.71% | 1.84x |
| California Skiers and Snowboarders | 3.64% | 1.81x |
| Cricket Enthusiasts | 2.93% | 1.78x |
| Opera Enthusiasts | 3.15% | 1.77x |
| Men's Suit Shoppers | 3.59% | 1.77x |
| Las Vegas Nightlife Researchers | 4.23% | 1.75x |
| United Arab Emirates Trip Planners | 2.99% | 1.71x |
Composition Percentage:
The overlap percentage between the Macy's audience and the Interest attribute.
Index: A comparison of the Macy's audience to the internet population.
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APPAREL RETAILERS
The Macy's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Macy's audience is Topshop.
| Location | Composition | Index |
| Topshop | 2.11% | 24.61x |
| Uniqlo | 6.60% | 20.29x |
| Abercrombie & Fitch | 9.06% | 18.87x |
| Hollister | 16.19% | 17.09x |
| Joe's Jeans | 0.80% | 16.67x |
| Lorna Jane | 1.62% | 16.55x |
| Zara | 7.45% | 15.65x |
| Hugo Boss | 10.56% | 15.14x |
| Charlotte Russe | 12.99% | 15.11x |
| Saint Laurent Paris | 2.48% | 15.08x |
Composition Percentage:
The overlap percentage between the Macy's audience and the Location attribute.
Index: A comparison of the Macy's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Macy's audience is Mysticism.
| Content Affinity | Composition | Index |
| Mysticism | 0.05% | 4.78x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.09% | 3.91x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.10% | 3.64x |
| Russia Cluster | 0.12% | 3.41x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.03% | 3.38x |
| Scotland Travel | 0.03% | 3.38x |
| Philippines News | 0.45% | 2.96x |
| Turkey & Iran Cluster | 0.05% | 2.95x |
| Discount Books | 0.07% | 2.80x |
| India Cluster | 0.26% | 2.79x |
Composition Percentage:
The overlap percentage between the Macy's audience and the Content Affinity attribute.
Index: A comparison of the Macy's audience to the internet population.
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DEMOGRAPHICS
The Macy's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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