Dstillery Audiences

MACY'S

Audience Size: 842.5 Thousand Devices

Explore the Macy's Audience

Below you'll find more information about the Macy's audience, broken down in different categories based on their digital and physical behaviors. These are 842.5 thousand unique devices whose actions qualify for the Macy's audience.

Dstillery Crafted Audiences

INTERESTS

The Macy's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Macy's audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.88x
Work Comes First Travelers 0.02% 1.58x
Readers of El Salvadoran Content 3.02% 1.57x
Readers of Honduran Content 2.73% 1.52x
Readers of Mexican Content 2.85% 1.51x
Readers of Caribbean Content 2.99% 1.49x
Readers of Guatemalan Content 2.69% 1.48x
Readers of Belizean Content 2.81% 1.45x
Los Angeles Mass Transit Commuters 3.68% 1.43x
Colombia Trip Planners 2.95% 1.41x
Composition Percentage: The overlap percentage between the Macy's audience and the Interest attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Macy's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Macy's audience is Topshop.

Location Composition Index
Topshop 2.08% 24.82x
Uniqlo 6.49% 22.78x
Abercrombie & Fitch 11.20% 19.62x
Hollister 14.67% 18.11x
Lorna Jane 1.44% 17.09x
Express 18.64% 16.30x
Charlotte Russe 13.66% 16.13x
Michael Kors 13.62% 15.77x
Aeropostale 16.23% 15.71x
Johnston and Murphy 30.00% 15.60x
Composition Percentage: The overlap percentage between the Macy's audience and the Location attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Macy's audience is Assorted Topics (Cooking, Games, Viral Media).

Content Affinity Composition Index
Assorted Topics (Cooking, Games, Viral Media) 0.02% 3.75x
Credit Unions & Consumer Protection 0.04% 3.29x
Scientology 0.02% 2.88x
Vietnam Cluster 0.08% 2.65x
Shipping & Logistics 0.07% 2.43x
Retail Industry News 0.20% 2.43x
Instagram Management 0.06% 2.36x
Spanish Lifestyle & Health 0.14% 2.31x
Hawaii News 1.01% 2.27x
Mexico Travel 0.06% 2.23x
Composition Percentage: The overlap percentage between the Macy's audience and the Content Affinity attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Macy's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male