Explore the Macy's Audience
Below you'll find more information about the Macy's audience, broken down in different categories based on their digital and physical behaviors. These are 177.6 thousand unique devices whose actions qualify for the Macy's audience.
INTERESTS
The Macy's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Macy's audience is Las Vegas Nightlife Researchers.
| Interest | Composition | Index |
| Las Vegas Nightlife Researchers | 5.21% | 2.48x |
| Caribbean Trip Planners | 4.41% | 2.44x |
| Womens Fashion Brands Shoppers | 4.61% | 2.43x |
| School Closings Updates Readers | 1.00% | 2.42x |
| Retirement Planning Amid Covid-19 | 1.60% | 2.39x |
| Property Insurance Researchers | 4.61% | 2.37x |
| Mortgage Researchers | 5.01% | 2.34x |
| Major Airline Customers | 4.61% | 2.33x |
| FC Barcelona Fans | 4.41% | 2.31x |
| Wig Shoppers | 4.61% | 2.30x |
Composition Percentage:
The overlap percentage between the Macy's audience and the Interest attribute.
Index: A comparison of the Macy's audience to the internet population.
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APPAREL RETAILERS
The Macy's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Macy's audience is Columbia.
| Location | Composition | Index |
| Columbia | 3.46% | 34.06x |
| Zara | 7.37% | 31.38x |
| Charlotte Russe | 1.66% | 23.65x |
| Madewell | 5.69% | 23.30x |
| Levi Strauss | 0.07% | 22.11x |
| Hollister | 11.87% | 22.00x |
| Abercrombie & Fitch | 1.23% | 21.04x |
| Michael Kors | 11.23% | 20.48x |
| Express | 19.96% | 20.44x |
| Hugo Boss | 6.21% | 19.77x |
Composition Percentage:
The overlap percentage between the Macy's audience and the Location attribute.
Index: A comparison of the Macy's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Macy's audience is Illinois.
| Content Affinity | Composition | Index |
| Illinois | 0.80% | 6.37x |
| Memphis News | 0.80% | 5.32x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.15% | 4.61x |
| Toys Shopping | 0.51% | 4.49x |
| Sports Apparel | 0.60% | 4.18x |
| Home Remodeling | 0.60% | 3.76x |
| Quotes & Inspiration | 1.40% | 3.61x |
| Women Shoppers | 1.40% | 3.58x |
| Startup Investment | 0.40% | 3.51x |
| Addiction & Recovery Reference | 0.34% | 3.48x |
Composition Percentage:
The overlap percentage between the Macy's audience and the Content Affinity attribute.
Index: A comparison of the Macy's audience to the internet population.
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DEMOGRAPHICS
The Macy's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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