Dstillery Audiences

MACY'S

Audience Size: 71.9 Thousand Devices

Explore the Macy's Audience

Below you'll find more information about the Macy's audience, broken down in different categories based on their digital and physical behaviors. These are 71.9 thousand unique devices whose actions qualify for the Macy's audience.

Dstillery Crafted Audiences

INTERESTS

The Macy's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Macy's audience is Readers of Christian Content.

Interest Composition Index
Readers of Christian Content 0.69% 2.46x
Small Luxury SUV Auto Intenders 1.21% 2.37x
Retail Job Seekers 3.79% 2.19x
Minivan Auto Intenders 3.28% 2.16x
New York City Events Researchers 2.76% 2.08x
Restaurant Supply Shoppers 0.34% 2.07x
Solitaire Players 3.79% 2.06x
Charitable Organization Researchers 3.62% 2.04x
Global Destinations Reopening Researchers 2.41% 2.01x
North West State Fair Visitors 5.00% 2.01x
Composition Percentage: The overlap percentage between the Macy's audience and the Interest attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Macy's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Macy's audience is Zara.

Location Composition Index
Zara 3.91% 38.27x
Club Monaco 1.21% 30.62x
Madewell 3.94% 26.09x
Ann Taylor 2.93% 25.60x
Calvin Klein 0.37% 25.39x
Abercrombie & Fitch 1.20% 25.13x
Charlotte Russe 1.50% 24.49x
Uniqlo 1.10% 24.19x
Lorna Jane 0.56% 23.55x
Saint Laurent Paris 0.43% 22.39x
Composition Percentage: The overlap percentage between the Macy's audience and the Location attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Macy's audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 0.52% 5.26x
Online Games 0.86% 4.76x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.15% 4.61x
Numerology & Astrology 0.34% 3.85x
Law School 0.52% 3.62x
Central & South American News 0.42% 3.58x
Addiction & Recovery Reference 0.34% 3.48x
Car Keys, Locks & Remotes 0.30% 3.24x
Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) 0.34% 3.18x
Marijuana 0.10% 2.91x
Composition Percentage: The overlap percentage between the Macy's audience and the Content Affinity attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Macy's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female