Dstillery Audiences

MACY'S

Audience Size: 60.9 Thousand Devices

Explore the Macy's Audience

Below you'll find more information about the Macy's audience, broken down in different categories based on their digital and physical behaviors. These are 60.9 thousand unique devices whose actions qualify for the Macy's audience.

Dstillery Crafted Audiences

INTERESTS

The Macy's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Macy's audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.49% 2.82x
FC Barcelona Fans 4.37% 2.43x
Pittsburgh Pirates Fans 5.02% 2.41x
Work Visa Researchers 3.28% 2.28x
Shoe Shoppers 4.37% 2.28x
Major Airline Customers 3.93% 2.25x
Telemedicine Content Readers 1.75% 2.25x
Soccer Fans 4.15% 2.21x
Cape Cod News Readers 3.49% 2.12x
Northeastern Voters 3.93% 2.11x
Composition Percentage: The overlap percentage between the Macy's audience and the Interest attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Macy's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Macy's audience is Zara.

Location Composition Index
Zara 3.12% 40.17x
Columbia 2.13% 28.76x
Madewell 3.03% 28.26x
Abercrombie & Fitch 1.05% 27.57x
Calvin Klein 0.27% 26.90x
Charlotte Russe 1.25% 26.54x
Club Monaco 0.65% 24.01x
Hollister 7.20% 23.07x
Ann Taylor 1.85% 22.83x
Uniqlo 0.70% 21.43x
Composition Percentage: The overlap percentage between the Macy's audience and the Location attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Macy's audience is Dial-Up Internet.

Content Affinity Composition Index
Dial-Up Internet 0.87% 6.35x
Music Production 0.66% 5.19x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.15% 4.61x
Toys Shopping 0.51% 4.49x
Data, Analytics & Coding 0.66% 4.25x
Memphis News 0.61% 3.88x
Vermont Cluster 0.66% 3.88x
South Africa News Cluster 0.66% 3.85x
Startup Investment 0.49% 3.77x
Pharmacy 1.01% 3.61x
Composition Percentage: The overlap percentage between the Macy's audience and the Content Affinity attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Macy's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male