Explore the Macy's Audience
Below you'll find more information about the Macy's audience, broken down in different categories based on their digital and physical behaviors. These are 60.9 thousand unique devices whose actions qualify for the Macy's audience.
INTERESTS
The Macy's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Macy's audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.49% | 2.82x |
| FC Barcelona Fans | 4.37% | 2.43x |
| Pittsburgh Pirates Fans | 5.02% | 2.41x |
| Work Visa Researchers | 3.28% | 2.28x |
| Shoe Shoppers | 4.37% | 2.28x |
| Major Airline Customers | 3.93% | 2.25x |
| Telemedicine Content Readers | 1.75% | 2.25x |
| Soccer Fans | 4.15% | 2.21x |
| Cape Cod News Readers | 3.49% | 2.12x |
| Northeastern Voters | 3.93% | 2.11x |
Composition Percentage:
The overlap percentage between the Macy's audience and the Interest attribute.
Index: A comparison of the Macy's audience to the internet population.
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APPAREL RETAILERS
The Macy's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Macy's audience is Zara.
| Location | Composition | Index |
| Zara | 3.12% | 40.17x |
| Columbia | 2.13% | 28.76x |
| Madewell | 3.03% | 28.26x |
| Abercrombie & Fitch | 1.05% | 27.57x |
| Calvin Klein | 0.27% | 26.90x |
| Charlotte Russe | 1.25% | 26.54x |
| Club Monaco | 0.65% | 24.01x |
| Hollister | 7.20% | 23.07x |
| Ann Taylor | 1.85% | 22.83x |
| Uniqlo | 0.70% | 21.43x |
Composition Percentage:
The overlap percentage between the Macy's audience and the Location attribute.
Index: A comparison of the Macy's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Macy's audience is Dial-Up Internet.
| Content Affinity | Composition | Index |
| Dial-Up Internet | 0.87% | 6.35x |
| Music Production | 0.66% | 5.19x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.15% | 4.61x |
| Toys Shopping | 0.51% | 4.49x |
| Data, Analytics & Coding | 0.66% | 4.25x |
| Memphis News | 0.61% | 3.88x |
| Vermont Cluster | 0.66% | 3.88x |
| South Africa News Cluster | 0.66% | 3.85x |
| Startup Investment | 0.49% | 3.77x |
| Pharmacy | 1.01% | 3.61x |
Composition Percentage:
The overlap percentage between the Macy's audience and the Content Affinity attribute.
Index: A comparison of the Macy's audience to the internet population.
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DEMOGRAPHICS
The Macy's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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