Explore the Macy's Audience
Below you'll find more information about the Macy's audience, broken down in different categories based on their digital and physical behaviors. These are 739.3 thousand unique devices whose actions qualify for the Macy's audience.
INTERESTS
The Macy's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Macy's audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.88x |
| Los Angeles Mass Transit Commuters | 4.16% | 1.70x |
| Readers of South American Content | 2.56% | 1.61x |
| Los Angeles Clippers Fans | 3.08% | 1.59x |
| Work Comes First Travelers | 0.02% | 1.58x |
| Readers of Chinese Content | 2.30% | 1.57x |
| Readers of El Salvadoran Content | 2.39% | 1.57x |
| Arsenal Fans | 2.68% | 1.56x |
| Readers of Guatemalan Content | 2.30% | 1.55x |
| Premier League Fans | 2.91% | 1.55x |
Composition Percentage:
The overlap percentage between the Macy's audience and the Interest attribute.
Index: A comparison of the Macy's audience to the internet population.
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APPAREL RETAILERS
The Macy's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Macy's audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.91% | 18.89x |
| Abercrombie & Fitch | 12.20% | 18.72x |
| Uniqlo | 4.39% | 17.63x |
| Coach | 19.00% | 17.59x |
| Lorna Jane | 1.50% | 16.00x |
| Express | 11.49% | 15.32x |
| Michael Kors | 8.18% | 15.31x |
| Charlotte Russe | 8.19% | 15.04x |
| Zara | 6.72% | 14.91x |
| Hollister | 8.39% | 14.85x |
Composition Percentage:
The overlap percentage between the Macy's audience and the Location attribute.
Index: A comparison of the Macy's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Macy's audience is Canada News.
| Content Affinity | Composition | Index |
| Canada News | 0.03% | 38.07x |
| Golf & Boats | 0.03% | 35.50x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.02% | 12.71x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.02% | 10.22x |
| As Seen On TV Products | 0.03% | 7.88x |
| Quinceanera Planning | 0.02% | 7.61x |
| Rural Living | 0.04% | 7.43x |
| Italy Cluster | 0.12% | 6.64x |
| Content Streamers & Downloaders | 0.03% | 6.43x |
| Flags & Trump | 0.03% | 6.34x |
Composition Percentage:
The overlap percentage between the Macy's audience and the Content Affinity attribute.
Index: A comparison of the Macy's audience to the internet population.
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DEMOGRAPHICS
The Macy's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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