Explore the Macy's Audience
Below you'll find more information about the Macy's audience, broken down in different categories based on their digital and physical behaviors. These are 36 thousand unique devices whose actions qualify for the Macy's audience.
INTERESTS
The Macy's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Macy's audience is Pennsylvania County and Local Fair Visitors.
| Interest | Composition | Index |
| Pennsylvania County and Local Fair Visitors | 6.45% | 2.60x |
| COVID Treatment Researchers | 3.69% | 2.47x |
| Readers of Muslim Content | 3.23% | 2.40x |
| Certified Events Professionals | 5.53% | 2.28x |
| Thrift Store Shoppers | 3.23% | 2.22x |
| Big East Fans | 5.07% | 2.22x |
| Readers of South American Content | 4.15% | 2.20x |
| Holiday Season Department Store Deal Shoppers | 3.69% | 2.12x |
| Santa Monica Trip Planners | 4.61% | 2.10x |
| Pittsburgh Steelers Fans | 4.61% | 2.08x |
Composition Percentage:
The overlap percentage between the Macy's audience and the Interest attribute.
Index: A comparison of the Macy's audience to the internet population.
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APPAREL RETAILERS
The Macy's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Macy's audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 1.32% | 38.51x |
| Calvin Klein | 0.53% | 34.54x |
| Zara | 3.02% | 34.18x |
| Ann Taylor | 3.40% | 32.40x |
| Madewell | 3.72% | 27.71x |
| Lorna Jane | 0.50% | 25.62x |
| Charlotte Russe | 1.49% | 25.45x |
| Free People | 3.25% | 24.99x |
| Hugo Boss | 3.60% | 24.72x |
| Uniqlo | 1.05% | 23.66x |
Composition Percentage:
The overlap percentage between the Macy's audience and the Location attribute.
Index: A comparison of the Macy's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Macy's audience is Delaware Cluster.
| Content Affinity | Composition | Index |
| Delaware Cluster | 1.38% | 4.65x |
| Public Policy Media | 0.41% | 4.00x |
| San Diego Cluster | 1.27% | 3.99x |
| Addiction & Recovery Reference | 0.34% | 3.48x |
| Math Education | 1.12% | 3.46x |
| Right Wing Blogs - Conspiracy Theories | 0.92% | 3.36x |
| Chicago Cluster | 5.07% | 3.31x |
| Right Wing Blogs - Pro-gun & Pro-life | 0.95% | 3.30x |
| Car Keys, Locks & Remotes | 0.30% | 3.24x |
| Spain News | 3.23% | 3.09x |
Composition Percentage:
The overlap percentage between the Macy's audience and the Content Affinity attribute.
Index: A comparison of the Macy's audience to the internet population.
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DEMOGRAPHICS
The Macy's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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