Dstillery Audiences

MACY'S

Audience Size: 562.5 Thousand Devices

Explore the Macy's Audience

Below you'll find more information about the Macy's audience, broken down in different categories based on their digital and physical behaviors. These are 562.5 thousand unique devices whose actions qualify for the Macy's audience.

Dstillery Crafted Audiences

INTERESTS

The Macy's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Macy's audience is San Diego Activities Researchers.

Interest Composition Index
San Diego Activities Researchers 3.73% 2.67x
Travel Book Readers 3.56% 2.60x
Retired Assisted Living Shoppers 3.56% 2.59x
Electronics Shoppers 4.92% 2.58x
Restaurant Menu Researchers 3.56% 2.47x
Mens Business Clothes Shoppers 3.22% 2.36x
Seasonal Allergy Sufferers 3.56% 2.36x
Tablet Researchers 4.58% 2.34x
Sinus Researchers 3.39% 2.34x
Spy Gadgets Shoppers 4.41% 2.31x
Composition Percentage: The overlap percentage between the Macy's audience and the Interest attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Macy's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Macy's audience is Topshop.

Location Composition Index
Topshop 1.21% 23.49x
Zara 8.72% 22.46x
Columbia 3.94% 22.22x
Johnston and Murphy 12.06% 20.73x
Uniqlo 5.01% 20.29x
Charlotte Russe 5.87% 20.21x
Lorna Jane 1.36% 19.67x
Abercrombie & Fitch 1.78% 19.12x
Madewell 6.81% 18.61x
Hollister 16.30% 18.55x
Composition Percentage: The overlap percentage between the Macy's audience and the Location attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Macy's audience is Illinois.

Content Affinity Composition Index
Illinois 1.02% 6.63x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.68% 5.37x
Watches Retail 0.51% 5.34x
Mobile Phone Networks 0.51% 4.74x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.15% 4.61x
Toys Shopping 0.51% 4.49x
Florida College Athletics 0.68% 4.10x
India Cluster 0.37% 3.96x
International Travel 0.34% 3.91x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.51% 3.86x
Composition Percentage: The overlap percentage between the Macy's audience and the Content Affinity attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Macy's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female