Explore the Macy's Audience
Below you'll find more information about the Macy's audience, broken down in different categories based on their digital and physical behaviors. These are 34.6 thousand unique devices whose actions qualify for the Macy's audience.
INTERESTS
The Macy's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Macy's audience is College Matching Resource Readers.
| Interest | Composition | Index |
| College Matching Resource Readers | 12.50% | 3.25x |
| Northeastern Voters | 6.02% | 3.18x |
| New York City Events Researchers | 3.68% | 2.90x |
| Penn State Nittany Lions Fans | 5.02% | 2.87x |
| Hematologists | 3.34% | 2.74x |
| Readers of Filipinos Content | 3.68% | 2.71x |
| Pittsburgh Pirates Fans | 6.35% | 2.67x |
| Pennsylvania County and Local Fair Visitors | 6.35% | 2.64x |
| Tampa and St Petersburg Trip Planners | 4.35% | 2.50x |
| Readers of Jamaican Content | 4.35% | 2.50x |
Composition Percentage:
The overlap percentage between the Macy's audience and the Interest attribute.
Index: A comparison of the Macy's audience to the internet population.
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APPAREL RETAILERS
The Macy's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Macy's audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 12.96% | 34.42x |
| Forever 21 | 11.73% | 31.61x |
| Hollister | 12.35% | 28.66x |
| Victoria's Secret | 25.31% | 25.32x |
| LOFT | 12.96% | 25.19x |
| The Childrens Place | 22.84% | 24.90x |
| Zumiez | 12.96% | 24.57x |
| Calvin Klein | 0.39% | 23.67x |
| Banana Republic | 12.96% | 23.41x |
| American Eagle Outfitters | 14.81% | 23.30x |
Composition Percentage:
The overlap percentage between the Macy's audience and the Location attribute.
Index: A comparison of the Macy's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Macy's audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 1.34% | 5.02x |
| Low Carb Diets | 1.00% | 4.70x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.15% | 4.61x |
| Ohio Universities | 1.00% | 4.33x |
| Career Cluster A | 1.00% | 4.32x |
| Wine, Liquor & Mixology | 2.34% | 4.13x |
| Public Policy Media | 0.41% | 4.00x |
| Motorsport Equipment | 0.67% | 3.83x |
| Latin American News | 1.00% | 3.75x |
| Music Production | 0.27% | 3.73x |
Composition Percentage:
The overlap percentage between the Macy's audience and the Content Affinity attribute.
Index: A comparison of the Macy's audience to the internet population.
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DEMOGRAPHICS
The Macy's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
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