Dstillery Audiences

MACY'S

Audience Size: 879.1 Thousand Devices

Explore the Macy's Audience

Below you'll find more information about the Macy's audience, broken down in different categories based on their digital and physical behaviors. These are 879.1 thousand unique devices whose actions qualify for the Macy's audience.

Dstillery Crafted Audiences

INTERESTS

The Macy's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Macy's audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.88x
San Francisco Giants Fans 1.82% 1.79x
Opera Enthusiasts 2.22% 1.79x
Tahoe Skiers and Snowboarders 2.28% 1.77x
Portland Trail Blazers Fans 1.82% 1.74x
Surfers 1.91% 1.72x
Oregon Trip Planners 2.19% 1.71x
Santa Cruz Trip Planners 2.44% 1.67x
Utah Jazz Fans 1.64% 1.65x
Fort Lauderdale Trip Planners 2.56% 1.63x
Composition Percentage: The overlap percentage between the Macy's audience and the Interest attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Macy's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Macy's audience is Coach.

Location Composition Index
Coach 18.53% 21.21x
Abercrombie & Fitch 9.53% 20.02x
Michael Kors 5.85% 17.92x
Charlotte Russe 5.61% 17.25x
Zara 6.53% 17.19x
Tommy Bahama 5.92% 16.71x
Lorna Jane 1.37% 16.38x
Journeys 9.50% 16.08x
Express 6.72% 16.06x
Aeropostale 7.14% 15.93x
Composition Percentage: The overlap percentage between the Macy's audience and the Location attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Macy's audience is Utah Cluster.

Content Affinity Composition Index
Utah Cluster 1.36% 3.59x
Arabic News 0.15% 2.34x
International Travel 0.12% 2.29x
Tahoe & Reno Tourism 0.43% 2.21x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.40% 2.06x
Visa & Immigration 0.12% 2.05x
Internet Service Provider Sites 0.12% 2.02x
Pac 12 Sports 0.25% 2.01x
Russia Cluster 0.09% 2.00x
Oregon News 1.98% 1.99x
Composition Percentage: The overlap percentage between the Macy's audience and the Content Affinity attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Macy's audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female