Dstillery Audiences

MACY'S

Audience Size: 177.6 Thousand Devices

Explore the Macy's Audience

Below you'll find more information about the Macy's audience, broken down in different categories based on their digital and physical behaviors. These are 177.6 thousand unique devices whose actions qualify for the Macy's audience.

Dstillery Crafted Audiences

INTERESTS

The Macy's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Macy's audience is Las Vegas Nightlife Researchers.

Interest Composition Index
Las Vegas Nightlife Researchers 5.21% 2.48x
Caribbean Trip Planners 4.41% 2.44x
Womens Fashion Brands Shoppers 4.61% 2.43x
School Closings Updates Readers 1.00% 2.42x
Retirement Planning Amid Covid-19 1.60% 2.39x
Property Insurance Researchers 4.61% 2.37x
Mortgage Researchers 5.01% 2.34x
Major Airline Customers 4.61% 2.33x
FC Barcelona Fans 4.41% 2.31x
Wig Shoppers 4.61% 2.30x
Composition Percentage: The overlap percentage between the Macy's audience and the Interest attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Macy's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Macy's audience is Columbia.

Location Composition Index
Columbia 3.46% 34.06x
Zara 7.37% 31.38x
Charlotte Russe 1.66% 23.65x
Madewell 5.69% 23.30x
Levi Strauss 0.07% 22.11x
Hollister 11.87% 22.00x
Abercrombie & Fitch 1.23% 21.04x
Michael Kors 11.23% 20.48x
Express 19.96% 20.44x
Hugo Boss 6.21% 19.77x
Composition Percentage: The overlap percentage between the Macy's audience and the Location attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Macy's audience is Illinois.

Content Affinity Composition Index
Illinois 0.80% 6.37x
Memphis News 0.80% 5.32x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.15% 4.61x
Toys Shopping 0.51% 4.49x
Sports Apparel 0.60% 4.18x
Home Remodeling 0.60% 3.76x
Quotes & Inspiration 1.40% 3.61x
Women Shoppers 1.40% 3.58x
Startup Investment 0.40% 3.51x
Addiction & Recovery Reference 0.34% 3.48x
Composition Percentage: The overlap percentage between the Macy's audience and the Content Affinity attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Macy's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female