Dstillery Audiences

MACY'S

Audience Size: 926.3 Thousand Devices

Explore the Macy's Audience

Below you'll find more information about the Macy's audience, broken down in different categories based on their digital and physical behaviors. These are 926.3 thousand unique devices whose actions qualify for the Macy's audience.

Dstillery Crafted Audiences

INTERESTS

The Macy's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Macy's audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 4.93% 2.10x
Santa Monica Trip Planners 4.46% 1.99x
Los Angeles Trip Planners 4.14% 1.85x
California Trip Planners 3.71% 1.84x
California Skiers and Snowboarders 3.64% 1.81x
Cricket Enthusiasts 2.93% 1.78x
Opera Enthusiasts 3.15% 1.77x
Men's Suit Shoppers 3.59% 1.77x
Las Vegas Nightlife Researchers 4.23% 1.75x
United Arab Emirates Trip Planners 2.99% 1.71x
Composition Percentage: The overlap percentage between the Macy's audience and the Interest attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Macy's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Macy's audience is Topshop.

Location Composition Index
Topshop 2.11% 24.61x
Uniqlo 6.60% 20.29x
Abercrombie & Fitch 9.06% 18.87x
Hollister 16.19% 17.09x
Joe's Jeans 0.80% 16.67x
Lorna Jane 1.62% 16.55x
Zara 7.45% 15.65x
Hugo Boss 10.56% 15.14x
Charlotte Russe 12.99% 15.11x
Saint Laurent Paris 2.48% 15.08x
Composition Percentage: The overlap percentage between the Macy's audience and the Location attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Macy's audience is Mysticism.

Content Affinity Composition Index
Mysticism 0.05% 4.78x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.09% 3.91x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.10% 3.64x
Russia Cluster 0.12% 3.41x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.03% 3.38x
Scotland Travel 0.03% 3.38x
Philippines News 0.45% 2.96x
Turkey & Iran Cluster 0.05% 2.95x
Discount Books 0.07% 2.80x
India Cluster 0.26% 2.79x
Composition Percentage: The overlap percentage between the Macy's audience and the Content Affinity attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Macy's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male