Dstillery Audiences

MACY'S

Audience Size: 67.2 Thousand Devices

Explore the Macy's Audience

Below you'll find more information about the Macy's audience, broken down in different categories based on their digital and physical behaviors. These are 67.2 thousand unique devices whose actions qualify for the Macy's audience.

Dstillery Crafted Audiences

INTERESTS

The Macy's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Macy's audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 7.01% 7.27x
Oregon County and Local Fair Visitors 11.31% 5.27x
Oregon Trip Planners 11.09% 5.19x
Engagement Ring Shoppers 1.58% 4.36x
Commercial Vehicles Shoppers 3.39% 3.68x
Italy Trip Planners 2.04% 3.35x
New Year Resolution Intender 0.45% 3.18x
Travel Guide and Review Readers 1.36% 3.07x
Toronto Blue Jays Fans 1.13% 3.06x
Romance Movie and TV enthusiasts 1.58% 3.01x
Composition Percentage: The overlap percentage between the Macy's audience and the Interest attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Macy's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Macy's audience is Hugo Boss.

Location Composition Index
Hugo Boss 9.92% 84.97x
Ann Taylor 2.76% 40.43x
Hollister 7.84% 39.53x
Charlotte Russe 4.26% 39.24x
Abercrombie & Fitch 3.28% 38.10x
Banana Republic 5.45% 36.94x
Zara 3.19% 32.26x
Express 13.75% 32.14x
Uniqlo 1.51% 31.47x
Victoria's Secret 9.93% 31.15x
Composition Percentage: The overlap percentage between the Macy's audience and the Location attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Macy's audience is Oregon News.

Content Affinity Composition Index
Oregon News 9.73% 11.95x
Asia Travel 1.13% 5.18x
Data Analysis & Scripting 0.45% 3.86x
Recreational Vehicles 1.58% 3.83x
Science Education & Resources 0.26% 3.77x
Educational Publishing 0.90% 3.61x
Mexico Cluster 1.13% 3.59x
Spam Call Number Searchers 0.10% 3.57x
Studio & Franchise Video Game Players 0.49% 3.53x
Addiction & Recovery Reference 0.34% 3.48x
Composition Percentage: The overlap percentage between the Macy's audience and the Content Affinity attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Macy's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male