Dstillery Audiences

MACY'S

Audience Size: 640.5 Thousand Devices

Explore the Macy's Audience

Below you'll find more information about the Macy's audience, broken down in different categories based on their digital and physical behaviors. These are 640.5 thousand unique devices whose actions qualify for the Macy's audience.

Dstillery Crafted Audiences

INTERESTS

The Macy's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Macy's audience is Readers of Caribbean Content.

Interest Composition Index
Readers of Caribbean Content 2.78% 1.97x
Readers of Cuban Content 2.09% 1.92x
Readers of South American Content 2.55% 1.92x
Miami Trip Planners 2.15% 1.87x
Colombia Trip Planners 2.73% 1.82x
Readers of Puerto Rican Content 1.97% 1.79x
Readers of Belizean Content 2.61% 1.75x
Readers of Panamanian Content 2.13% 1.73x
Readers of Nicaraguan Content 2.22% 1.73x
Readers of Dominican Republic Content 2.51% 1.69x
Composition Percentage: The overlap percentage between the Macy's audience and the Interest attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Macy's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Macy's audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 4.08% 22.38x
Journeys 4.57% 21.44x
Charlotte Russe 3.27% 20.74x
Coach 8.21% 20.30x
Michael Kors 2.84% 20.25x
Zara 3.18% 19.31x
Zumiez 4.52% 19.17x
Hollister 2.36% 18.80x
Express 3.39% 18.23x
Columbia 1.37% 18.14x
Composition Percentage: The overlap percentage between the Macy's audience and the Location attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Macy's audience is Central & South American News.

Content Affinity Composition Index
Central & South American News 0.18% 2.37x
Latin American News 0.25% 2.34x
Spanish Health & Wellness 0.50% 2.22x
Arabic News 0.16% 2.18x
Online Games 0.19% 2.06x
Spanish Lifestyle & Health 0.09% 1.96x
Gossip & Entertainment 0.31% 1.91x
South Florida Cluster 2.28% 1.86x
Spain News - Madrid & Seville 0.21% 1.84x
LGBTQ Advocacy 0.76% 1.83x
Composition Percentage: The overlap percentage between the Macy's audience and the Content Affinity attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Macy's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male