Dstillery Audiences

MACY'S

Audience Size: 891.1 Thousand Devices

Explore the Macy's Audience

Below you'll find more information about the Macy's audience, broken down in different categories based on their digital and physical behaviors. These are 891.1 thousand unique devices whose actions qualify for the Macy's audience.

Dstillery Crafted Audiences

INTERESTS

The Macy's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Macy's audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 4.90% 1.88x
Readers of Colombian Content 3.20% 1.69x
Readers of El Salvadoran Content 3.36% 1.69x
Men's Suit Shoppers 3.66% 1.67x
Readers of South American Content 3.36% 1.66x
California Skiers and Snowboarders 3.83% 1.66x
California Trip Planners 3.74% 1.64x
Santa Monica Trip Planners 4.06% 1.64x
Readers of Guatemalan Content 3.17% 1.64x
Los Angeles Trip Planners 3.97% 1.63x
Composition Percentage: The overlap percentage between the Macy's audience and the Interest attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Macy's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Macy's audience is Topshop.

Location Composition Index
Topshop 1.94% 23.46x
Abercrombie & Fitch 6.86% 19.38x
Uniqlo 6.50% 19.25x
Lorna Jane 1.84% 17.18x
Zara 8.31% 16.47x
Joe's Jeans 0.80% 16.47x
Hollister 17.55% 16.37x
Charlotte Russe 10.83% 15.63x
Club Monaco 3.70% 15.46x
Hugo Boss 11.46% 15.43x
Composition Percentage: The overlap percentage between the Macy's audience and the Location attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Macy's audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 0.16% 9.08x
Mining & Natural Resources 0.04% 4.85x
Toronto Tourism 0.03% 3.88x
Mid-Atlantic Beaches 0.05% 3.51x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.03% 3.25x
Memes & Comedy 0.07% 3.24x
Canada Shopping - Kitchenware 0.03% 3.12x
Liberal Views on LGBTQ Rights and Pro-Choice 0.07% 3.07x
France Online Music & Quiz Content Cluster 0.05% 2.78x
General Interest 0.02% 2.55x
Composition Percentage: The overlap percentage between the Macy's audience and the Content Affinity attribute.
Index: A comparison of the Macy's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Macy's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male