Explore the Macy's Audience
Below you'll find more information about the Macy's audience, broken down in different categories based on their digital and physical behaviors. These are 562.5 thousand unique devices whose actions qualify for the Macy's audience.
INTERESTS
The Macy's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Macy's audience is San Diego Activities Researchers.
| Interest | Composition | Index |
| San Diego Activities Researchers | 3.73% | 2.67x |
| Travel Book Readers | 3.56% | 2.60x |
| Retired Assisted Living Shoppers | 3.56% | 2.59x |
| Electronics Shoppers | 4.92% | 2.58x |
| Restaurant Menu Researchers | 3.56% | 2.47x |
| Mens Business Clothes Shoppers | 3.22% | 2.36x |
| Seasonal Allergy Sufferers | 3.56% | 2.36x |
| Tablet Researchers | 4.58% | 2.34x |
| Sinus Researchers | 3.39% | 2.34x |
| Spy Gadgets Shoppers | 4.41% | 2.31x |
Composition Percentage:
The overlap percentage between the Macy's audience and the Interest attribute.
Index: A comparison of the Macy's audience to the internet population.
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APPAREL RETAILERS
The Macy's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Macy's audience is Topshop.
| Location | Composition | Index |
| Topshop | 1.21% | 23.49x |
| Zara | 8.72% | 22.46x |
| Columbia | 3.94% | 22.22x |
| Johnston and Murphy | 12.06% | 20.73x |
| Uniqlo | 5.01% | 20.29x |
| Charlotte Russe | 5.87% | 20.21x |
| Lorna Jane | 1.36% | 19.67x |
| Abercrombie & Fitch | 1.78% | 19.12x |
| Madewell | 6.81% | 18.61x |
| Hollister | 16.30% | 18.55x |
Composition Percentage:
The overlap percentage between the Macy's audience and the Location attribute.
Index: A comparison of the Macy's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Macy's audience is Illinois.
| Content Affinity | Composition | Index |
| Illinois | 1.02% | 6.63x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.68% | 5.37x |
| Watches Retail | 0.51% | 5.34x |
| Mobile Phone Networks | 0.51% | 4.74x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.15% | 4.61x |
| Toys Shopping | 0.51% | 4.49x |
| Florida College Athletics | 0.68% | 4.10x |
| India Cluster | 0.37% | 3.96x |
| International Travel | 0.34% | 3.91x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.51% | 3.86x |
Composition Percentage:
The overlap percentage between the Macy's audience and the Content Affinity attribute.
Index: A comparison of the Macy's audience to the internet population.
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DEMOGRAPHICS
The Macy's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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