Explore the Macy's Audience
Below you'll find more information about the Macy's audience, broken down in different categories based on their digital and physical behaviors. These are 891.1 thousand unique devices whose actions qualify for the Macy's audience.
INTERESTS
The Macy's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Macy's audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 4.90% | 1.88x |
| Readers of Colombian Content | 3.20% | 1.69x |
| Readers of El Salvadoran Content | 3.36% | 1.69x |
| Men's Suit Shoppers | 3.66% | 1.67x |
| Readers of South American Content | 3.36% | 1.66x |
| California Skiers and Snowboarders | 3.83% | 1.66x |
| California Trip Planners | 3.74% | 1.64x |
| Santa Monica Trip Planners | 4.06% | 1.64x |
| Readers of Guatemalan Content | 3.17% | 1.64x |
| Los Angeles Trip Planners | 3.97% | 1.63x |
Composition Percentage:
The overlap percentage between the Macy's audience and the Interest attribute.
Index: A comparison of the Macy's audience to the internet population.
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APPAREL RETAILERS
The Macy's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Macy's audience is Topshop.
| Location | Composition | Index |
| Topshop | 1.94% | 23.46x |
| Abercrombie & Fitch | 6.86% | 19.38x |
| Uniqlo | 6.50% | 19.25x |
| Lorna Jane | 1.84% | 17.18x |
| Zara | 8.31% | 16.47x |
| Joe's Jeans | 0.80% | 16.47x |
| Hollister | 17.55% | 16.37x |
| Charlotte Russe | 10.83% | 15.63x |
| Club Monaco | 3.70% | 15.46x |
| Hugo Boss | 11.46% | 15.43x |
Composition Percentage:
The overlap percentage between the Macy's audience and the Location attribute.
Index: A comparison of the Macy's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Macy's audience is Los Angeles Cluster.
| Content Affinity | Composition | Index |
| Los Angeles Cluster | 0.16% | 9.08x |
| Mining & Natural Resources | 0.04% | 4.85x |
| Toronto Tourism | 0.03% | 3.88x |
| Mid-Atlantic Beaches | 0.05% | 3.51x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.03% | 3.25x |
| Memes & Comedy | 0.07% | 3.24x |
| Canada Shopping - Kitchenware | 0.03% | 3.12x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.07% | 3.07x |
| France Online Music & Quiz Content Cluster | 0.05% | 2.78x |
| General Interest | 0.02% | 2.55x |
Composition Percentage:
The overlap percentage between the Macy's audience and the Content Affinity attribute.
Index: A comparison of the Macy's audience to the internet population.
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DEMOGRAPHICS
The Macy's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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