Explore the Macy's Audience
Below you'll find more information about the Macy's audience, broken down in different categories based on their digital and physical behaviors. These are 640.5 thousand unique devices whose actions qualify for the Macy's audience.
INTERESTS
The Macy's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Macy's audience is Readers of Caribbean Content.
| Interest | Composition | Index |
| Readers of Caribbean Content | 2.78% | 1.97x |
| Readers of Cuban Content | 2.09% | 1.92x |
| Readers of South American Content | 2.55% | 1.92x |
| Miami Trip Planners | 2.15% | 1.87x |
| Colombia Trip Planners | 2.73% | 1.82x |
| Readers of Puerto Rican Content | 1.97% | 1.79x |
| Readers of Belizean Content | 2.61% | 1.75x |
| Readers of Panamanian Content | 2.13% | 1.73x |
| Readers of Nicaraguan Content | 2.22% | 1.73x |
| Readers of Dominican Republic Content | 2.51% | 1.69x |
Composition Percentage:
The overlap percentage between the Macy's audience and the Interest attribute.
Index: A comparison of the Macy's audience to the internet population.
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APPAREL RETAILERS
The Macy's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Macy's audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 4.08% | 22.38x |
| Journeys | 4.57% | 21.44x |
| Charlotte Russe | 3.27% | 20.74x |
| Coach | 8.21% | 20.30x |
| Michael Kors | 2.84% | 20.25x |
| Zara | 3.18% | 19.31x |
| Zumiez | 4.52% | 19.17x |
| Hollister | 2.36% | 18.80x |
| Express | 3.39% | 18.23x |
| Columbia | 1.37% | 18.14x |
Composition Percentage:
The overlap percentage between the Macy's audience and the Location attribute.
Index: A comparison of the Macy's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Macy's audience is Central & South American News.
| Content Affinity | Composition | Index |
| Central & South American News | 0.18% | 2.37x |
| Latin American News | 0.25% | 2.34x |
| Spanish Health & Wellness | 0.50% | 2.22x |
| Arabic News | 0.16% | 2.18x |
| Online Games | 0.19% | 2.06x |
| Spanish Lifestyle & Health | 0.09% | 1.96x |
| Gossip & Entertainment | 0.31% | 1.91x |
| South Florida Cluster | 2.28% | 1.86x |
| Spain News - Madrid & Seville | 0.21% | 1.84x |
| LGBTQ Advocacy | 0.76% | 1.83x |
Composition Percentage:
The overlap percentage between the Macy's audience and the Content Affinity attribute.
Index: A comparison of the Macy's audience to the internet population.
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DEMOGRAPHICS
The Macy's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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