Explore the Macy's Audience
Below you'll find more information about the Macy's audience, broken down in different categories based on their digital and physical behaviors. These are 84.2 thousand unique devices whose actions qualify for the Macy's audience.
INTERESTS
The Macy's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Macy's audience is Oregon Ducks Fans.
| Interest | Composition | Index |
| Oregon Ducks Fans | 5.36% | 6.30x |
| Oregon Trip Planners | 9.10% | 5.30x |
| Restaurant Supply Shoppers | 0.38% | 4.56x |
| Mood Lifters Researchers | 1.44% | 4.23x |
| Oregon County and Local Fair Visitors | 9.67% | 3.88x |
| Post COVID-19 Restaurant Reopening Researchers | 1.15% | 2.95x |
| Portland Trail Blazers Fans | 4.98% | 2.64x |
| Financial Business Intelligence Researchers | 1.34% | 2.42x |
| Costco Deal Blog Readers | 1.15% | 2.36x |
| Plant Based & Vegan Food Recipe Shoppers | 1.05% | 2.29x |
Composition Percentage:
The overlap percentage between the Macy's audience and the Interest attribute.
Index: A comparison of the Macy's audience to the internet population.
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APPAREL RETAILERS
The Macy's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Macy's audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 6.46% | 40.69x |
| Charlotte Russe | 2.31% | 26.29x |
| Zara | 2.53% | 25.61x |
| Ann Taylor | 2.40% | 25.26x |
| Hollister | 8.08% | 24.62x |
| Madewell | 3.08% | 22.73x |
| Abercrombie & Fitch | 1.55% | 22.44x |
| Free People | 2.69% | 22.13x |
| Coach | 4.79% | 22.06x |
| Express | 12.53% | 21.64x |
Composition Percentage:
The overlap percentage between the Macy's audience and the Location attribute.
Index: A comparison of the Macy's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Macy's audience is Oregon News.
| Content Affinity | Composition | Index |
| Oregon News | 9.39% | 9.22x |
| Ireland Cluster | 0.29% | 5.60x |
| Middle East News | 0.38% | 5.12x |
| Australia & New Zealand Media | 0.29% | 4.73x |
| Vancouver British Columbia Locals Cluster | 0.38% | 3.86x |
| Central & South American News | 0.18% | 3.68x |
| Spam Call Number Searchers | 0.10% | 3.57x |
| Addiction & Recovery Reference | 0.34% | 3.48x |
| High-End Audio | 0.29% | 3.36x |
| Car Keys, Locks & Remotes | 0.30% | 3.24x |
Composition Percentage:
The overlap percentage between the Macy's audience and the Content Affinity attribute.
Index: A comparison of the Macy's audience to the internet population.
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DEMOGRAPHICS
The Macy's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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