Dstillery Audiences

MADEWELL

Audience Size: 31.7 Thousand Devices

Explore the Madewell Audience

Below you'll find more information about the Madewell audience, broken down in different categories based on their digital and physical behaviors. These are 31.7 thousand unique devices whose actions qualify for the Madewell audience.

Dstillery Crafted Audiences

INTERESTS

The Madewell audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Madewell audience is Luxury Watch Shoppers.

Interest Composition Index
Luxury Watch Shoppers 6.30% 3.97x
Commercial Architects and Designers 5.73% 3.33x
School Closings Updates Readers 2.87% 3.14x
E-cycling Enthusiasts 5.44% 3.05x
New York City Events Researchers 4.30% 3.03x
Ballet Enthusiasts 4.58% 2.92x
Caribbean Destination Reopening Researchers 3.15% 2.73x
Quarantine Planners 2.58% 2.73x
Luxury Retail Researchers 4.30% 2.72x
Office Reopening Researchers 2.87% 2.71x
Composition Percentage: The overlap percentage between the Madewell audience and the Interest attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Madewell audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Madewell audience is Bonobos.

Location Composition Index
Bonobos 8.55% 146.68x
Intermix 3.00% 136.84x
Free People 16.93% 118.00x
Club Monaco 3.33% 103.74x
Zara 8.64% 102.48x
Lululemon 26.00% 99.99x
Armani 6.80% 99.92x
Anthropologie 21.05% 84.44x
Ann Taylor 6.80% 71.64x
Brooks Brothers 13.13% 66.82x
Composition Percentage: The overlap percentage between the Madewell audience and the Location attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Madewell audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 2.01% 5.97x
Travel, Food, Fashion & Fitness 1.05% 5.28x
Car Enthusiasts 1.72% 4.57x
Rhode Island Cluster 1.43% 4.28x
Fashion Cluster 1.72% 4.00x
Canada General Information Seeker Cluster 2.29% 3.84x
Data Analysis & Scripting 0.86% 3.81x
Wedding Planning 1.72% 3.69x
Institutional Investing 0.19% 3.63x
Law School 0.57% 3.54x
Composition Percentage: The overlap percentage between the Madewell audience and the Content Affinity attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Madewell audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male