Dstillery Audiences

MADEWELL

Audience Size: 50.1 Thousand Devices

Explore the Madewell Audience

Below you'll find more information about the Madewell audience, broken down in different categories based on their digital and physical behaviors. These are 50.1 thousand unique devices whose actions qualify for the Madewell audience.

Dstillery Crafted Audiences

INTERESTS

The Madewell audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Madewell audience is Amazon Prime Movie Subscribers.

Interest Composition Index
Amazon Prime Movie Subscribers 5.00% 4.87x
Office Reopening Researchers 3.61% 4.27x
Men's Shoe Shoppers 5.67% 3.65x
Chloroquine Information Researchers 2.44% 3.51x
Yale University Fans 4.64% 3.47x
Classical Music Enthusiasts 6.19% 3.44x
Mid Size Sedan Auto Intenders 4.12% 3.24x
New York City Events Researchers 3.61% 3.00x
Aspen Skiers and Snowboarders 5.67% 2.90x
Preppy Clothing Shoppers 4.64% 2.71x
Composition Percentage: The overlap percentage between the Madewell audience and the Interest attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Madewell audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Madewell audience is Supreme.

Location Composition Index
Supreme 0.33% 38.51x
Gap 25.37% 33.02x
Everlane 0.23% 30.02x
Tommy Bahama 4.41% 28.36x
Victoria's Secret 23.88% 20.39x
Ralph Lauren 3.39% 20.19x
Express 16.42% 19.46x
Zumiez 14.93% 19.42x
The Childrens Place 17.91% 18.06x
Journeys 13.43% 13.31x
Composition Percentage: The overlap percentage between the Madewell audience and the Location attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Madewell audience is Luxury Sneakers.

Content Affinity Composition Index
Luxury Sneakers 2.58% 4.18x
College Planning 2.06% 4.08x
Wine, Liquor & Mixology 3.09% 4.04x
Trucking 1.55% 4.03x
Ohio Universities 1.55% 4.00x
Design Software 0.48% 3.90x
Institutional Investing 0.19% 3.63x
Motorsport Equipment 1.03% 3.59x
Spam Call Number Searchers 1.03% 3.57x
Back & Spine 1.03% 3.37x
Composition Percentage: The overlap percentage between the Madewell audience and the Content Affinity attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Madewell audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male