Dstillery Audiences

MADEWELL

Audience Size: 215.2 Thousand Devices

Explore the Madewell Audience

Below you'll find more information about the Madewell audience, broken down in different categories based on their digital and physical behaviors. These are 215.2 thousand unique devices whose actions qualify for the Madewell audience.

Dstillery Crafted Audiences

INTERESTS

The Madewell audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Madewell audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.16% 2.72x
New York City Events Researchers 3.55% 2.55x
Luxury Retail Researchers 3.02% 2.41x
Home Interior Design Enthusiasts 3.08% 2.40x
Travel Reward Points Enthusiasts 2.82% 2.31x
Ballet Enthusiasts 3.14% 2.28x
Venture Capitalists 3.02% 2.25x
New York Trip Planners 3.10% 2.21x
Men's Shoe Shoppers 2.96% 2.19x
Last Minute Travelers 2.80% 2.18x
Composition Percentage: The overlap percentage between the Madewell audience and the Interest attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Madewell audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Madewell audience is Kate Spade.

Location Composition Index
Kate Spade 22.20% 100.90x
Intermix 9.12% 90.34x
Free People 14.21% 66.78x
The North Face 19.93% 62.86x
Michael Kors 13.36% 52.34x
Zara 16.22% 51.64x
Everlane 0.56% 50.70x
Lululemon 30.79% 48.22x
Club Monaco 5.51% 46.62x
Patagonia 6.40% 43.95x
Composition Percentage: The overlap percentage between the Madewell audience and the Location attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Madewell audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 2.40% 5.19x
Russia Cluster 0.20% 4.12x
Institutional Investing 0.26% 3.85x
Ohio Universities 0.83% 3.84x
Feminism 0.20% 3.58x
College Greek Life 0.24% 3.36x
NYC Tourist Attractions 1.96% 3.08x
Film Production 0.30% 2.98x
LGBTQ Advocacy 1.33% 2.95x
Art News & Products 0.26% 2.86x
Composition Percentage: The overlap percentage between the Madewell audience and the Content Affinity attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Madewell audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male