Dstillery Audiences

MADEWELL

Audience Size: 53.2 Thousand Devices

Explore the Madewell Audience

Below you'll find more information about the Madewell audience, broken down in different categories based on their digital and physical behaviors. These are 53.2 thousand unique devices whose actions qualify for the Madewell audience.

Dstillery Crafted Audiences

INTERESTS

The Madewell audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Madewell audience is Insurance Professionals.

Interest Composition Index
Insurance Professionals 2.19% 3.16x
Apple Fans 2.19% 3.12x
Moving Services Shoppers 1.19% 3.05x
CRM Platform Users 2.58% 3.03x
Mac Users 0.99% 2.92x
Luxury Watch Shoppers 4.17% 2.83x
Ballet Enthusiasts 2.98% 2.82x
New York City Events Researchers 2.78% 2.82x
Modern Art Museum Researchers 2.19% 2.82x
Commercial Architects and Designers 3.38% 2.78x
Composition Percentage: The overlap percentage between the Madewell audience and the Interest attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Madewell audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Madewell audience is Club Monaco.

Location Composition Index
Club Monaco 4.69% 121.41x
Bonobos 6.53% 112.51x
Intermix 2.68% 107.83x
J. Crew 27.50% 106.77x
Free People 11.59% 104.44x
Ann Taylor 8.89% 104.15x
Lululemon 25.67% 92.46x
Tommy Bahama 12.30% 89.91x
Zara 10.11% 88.23x
Kate Spade 6.74% 81.59x
Composition Percentage: The overlap percentage between the Madewell audience and the Location attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Madewell audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 0.80% 7.80x
NYC Tourist Attractions 0.80% 7.20x
Pet Adoption 0.60% 5.08x
Philadelphia Cluster 2.58% 4.41x
Caribbean Cluster 0.40% 3.98x
New York City Real Estate Research Cluster 0.40% 3.94x
Northeast Pennsylvania Cluster 1.99% 3.79x
Assorted Topics (Freebies, Gardens, Jewelry) 0.36% 3.78x
Quotes & Inspiration 0.22% 3.75x
Fishing 0.38% 3.72x
Composition Percentage: The overlap percentage between the Madewell audience and the Content Affinity attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Madewell audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male