Dstillery Audiences

MADEWELL

Audience Size: 98.5 Thousand Devices

Explore the Madewell Audience

Below you'll find more information about the Madewell audience, broken down in different categories based on their digital and physical behaviors. These are 98.5 thousand unique devices whose actions qualify for the Madewell audience.

Dstillery Crafted Audiences

INTERESTS

The Madewell audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Madewell audience is Executive Travelers.

Interest Composition Index
Executive Travelers 2.49% 2.38x
Luxury Womens Brands Shoppers 3.10% 2.33x
Business Travelers 1.94% 2.21x
Seattle Trip Planners 3.22% 2.21x
Travel Reward Points Enthusiasts 2.19% 2.15x
Western Canada Skiers and Snowboarders 2.27% 2.13x
Los Angeles Trip Planners 3.17% 2.10x
Luxury Retail Researchers 2.17% 2.09x
Spain Trip Planners 2.44% 2.06x
Last Minute Travelers 2.34% 2.06x
Composition Percentage: The overlap percentage between the Madewell audience and the Interest attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Madewell audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Madewell audience is Kate Spade.

Location Composition Index
Kate Spade 18.61% 157.14x
Lululemon 32.36% 104.04x
Zara 16.82% 102.26x
Free People 11.18% 99.89x
Ann Taylor 10.97% 98.02x
Michael Kors 13.16% 93.95x
Anthropologie 19.74% 85.60x
Patagonia 5.66% 80.63x
Levi Strauss 5.37% 74.65x
The North Face 16.97% 71.41x
Composition Percentage: The overlap percentage between the Madewell audience and the Location attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Madewell audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 3.20% 7.85x
LGBTQ Advocacy 1.39% 3.12x
Pacific Northwest Sports & News Cluster 1.16% 3.03x
Smart Travel 1.06% 2.86x
Watches Retail 0.53% 2.83x
Wisconsin Travel & Tourism Cluster 1.06% 2.68x
Marketing Professionals 0.55% 2.67x
Washington & Northern Virginia 1.94% 2.57x
European Museums, Restaurants & Events 0.38% 2.45x
Wisconsin Local Research Cluster 1.08% 2.41x
Composition Percentage: The overlap percentage between the Madewell audience and the Content Affinity attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Madewell audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male