Dstillery Audiences

MADEWELL

Audience Size: 103.4 Thousand Devices

Explore the Madewell Audience

Below you'll find more information about the Madewell audience, broken down in different categories based on their digital and physical behaviors. These are 103.4 thousand unique devices whose actions qualify for the Madewell audience.

Dstillery Crafted Audiences

INTERESTS

The Madewell audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Madewell audience is Food Bank Researchers.

Interest Composition Index
Food Bank Researchers 2.03% 3.11x
Rock Climbing Enthusiasts 4.20% 3.10x
Ballet Enthusiasts 4.49% 3.06x
School Closings Updates Readers 1.88% 2.76x
Yale University Fans 3.48% 2.74x
Coffee Chain Shoppers 3.77% 2.63x
Craft Spirits Enthusiasts 3.77% 2.63x
Men's Shoe Shoppers 3.77% 2.60x
Western Canada Skiers and Snowboarders 3.91% 2.59x
Luxury Watch Shoppers 4.20% 2.59x
Composition Percentage: The overlap percentage between the Madewell audience and the Interest attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Madewell audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Madewell audience is Topshop.

Location Composition Index
Topshop 1.13% 65.85x
Bonobos 9.55% 64.89x
Free People 19.88% 49.44x
Saint Laurent Paris 2.57% 47.74x
Lululemon 24.86% 35.13x
Zara 8.01% 33.67x
Club Monaco 3.38% 33.19x
Anthropologie 21.09% 31.29x
Intermix 1.56% 29.84x
J. Crew 29.05% 29.73x
Composition Percentage: The overlap percentage between the Madewell audience and the Location attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Madewell audience is Legal Information Research Cluster.

Content Affinity Composition Index
Legal Information Research Cluster 1.01% 7.19x
New York City Real Estate Research Cluster 1.01% 3.82x
Calendar & Holidays 0.29% 3.74x
Fishing 0.58% 3.70x
Pet Forums 0.43% 3.67x
Institutional Investing 0.19% 3.63x
Broadway Information 0.58% 3.38x
New York City Education & News Cluster 0.29% 3.17x
NYC Tourist Attractions 0.29% 3.14x
India Cluster 0.39% 3.13x
Composition Percentage: The overlap percentage between the Madewell audience and the Content Affinity attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Madewell audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male