Dstillery Audiences

MADEWELL

Audience Size: 406.2 Thousand Devices

Explore the Madewell Audience

Below you'll find more information about the Madewell audience, broken down in different categories based on their digital and physical behaviors. These are 406.2 thousand unique devices whose actions qualify for the Madewell audience.

Dstillery Crafted Audiences

INTERESTS

The Madewell audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Madewell audience is Real Estate Decision Makers.

Interest Composition Index
Real Estate Decision Makers 6.02% 2.33x
New York City Events Researchers 5.90% 2.26x
Men's Shoe Shoppers 6.26% 2.09x
Los Angeles Mass Transit Commuters 5.72% 2.08x
Los Angeles Trip Planners 5.57% 2.07x
Shared Work Space Researchers 5.23% 2.06x
Venture Capitalists 5.02% 2.02x
China Trip Planners 4.93% 2.02x
Luxury Boutique Hotel Researchers 5.93% 2.00x
E-cycling Enthusiasts 5.48% 1.99x
Composition Percentage: The overlap percentage between the Madewell audience and the Interest attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Madewell audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Madewell audience is Intermix.

Location Composition Index
Intermix 9.20% 58.65x
Topshop 4.25% 53.09x
Bonobos 14.08% 49.51x
Free People 21.38% 45.95x
Lululemon 36.60% 43.31x
Club Monaco 10.18% 43.28x
Zara 19.67% 39.55x
Supreme 0.85% 38.88x
Anthropologie 18.84% 38.49x
Saint Laurent Paris 6.54% 38.14x
Composition Percentage: The overlap percentage between the Madewell audience and the Location attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Madewell audience is Vietnam Cluster.

Content Affinity Composition Index
Vietnam Cluster 0.15% 5.49x
Real Estate Cluster 0.27% 5.19x
Higher-End Fashion Brands 0.12% 4.80x
Philanthropy - Nonprofits 0.12% 4.17x
Winnipeg Canada News 0.05% 3.98x
Nepal News 0.05% 3.86x
Local & Travel England - East Midlands 0.06% 3.82x
New York City Real Estate Research Cluster 1.45% 3.41x
Serbia & Albania Cluster 0.09% 3.35x
Institutional Investing 0.18% 3.14x
Composition Percentage: The overlap percentage between the Madewell audience and the Content Affinity attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Madewell audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male