Dstillery Audiences

MADEWELL

Audience Size: 26.4 Thousand Devices

Explore the Madewell Audience

Below you'll find more information about the Madewell audience, broken down in different categories based on their digital and physical behaviors. These are 26.4 thousand unique devices whose actions qualify for the Madewell audience.

Dstillery Crafted Audiences

INTERESTS

The Madewell audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Madewell audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.83% 3.86x
New York Trip Planners 4.43% 2.87x
Hulu Users 3.32% 2.54x
EDM Festival Enthusiasts 4.99% 2.52x
United Arab Emirates Trip Planners 3.60% 2.47x
E-cycling Enthusiasts 4.71% 2.45x
Trendy Denim Shoppers 4.16% 2.44x
Post COVID-19 Restaurant Reopening Researchers 1.94% 2.32x
Adjustable Desks Shoppers 6.37% 2.28x
Sunglasses Shoppers 8.03% 2.27x
Composition Percentage: The overlap percentage between the Madewell audience and the Interest attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Madewell audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Madewell audience is Bonobos.

Location Composition Index
Bonobos 9.99% 144.09x
Saint Laurent Paris 3.15% 136.63x
Free People 19.41% 109.65x
Intermix 2.78% 105.03x
Club Monaco 4.49% 96.48x
Calvin Klein 1.57% 90.76x
Armani 8.93% 88.49x
Lululemon 24.36% 78.83x
Zara 8.45% 74.59x
Anthropologie 22.39% 71.98x
Composition Percentage: The overlap percentage between the Madewell audience and the Location attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Madewell audience is Data Analysis & Scripting.

Content Affinity Composition Index
Data Analysis & Scripting 1.14% 5.01x
Fashion Cluster 1.66% 4.83x
Psychics & Horoscopes 2.49% 4.15x
Legal Information Research Cluster 0.70% 3.72x
Institutional Investing 0.19% 3.63x
Law School 0.57% 3.54x
Central California Cluster 0.62% 3.23x
New York City Real Estate Research Cluster 0.83% 3.21x
Educational Publishing 0.70% 3.14x
Apple Blogs & Hacks 1.66% 2.96x
Composition Percentage: The overlap percentage between the Madewell audience and the Content Affinity attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Madewell audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female