Dstillery Audiences

MADEWELL

Audience Size: 191 Thousand Devices

Explore the Madewell Audience

Below you'll find more information about the Madewell audience, broken down in different categories based on their digital and physical behaviors. These are 191 thousand unique devices whose actions qualify for the Madewell audience.

Dstillery Crafted Audiences

INTERESTS

The Madewell audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Madewell audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 1.79% 3.58x
Luxury Retail Researchers 1.79% 3.06x
Post COVID-19 Restaurant Reopening Researchers 1.38% 3.02x
College Aspirants 4.68% 2.70x
Bodybuilding Enthusiasts 4.26% 2.67x
Online Content Creators 0.40% 2.65x
Yale University Fans 2.89% 2.50x
Lunar New Year Researchers 1.24% 2.49x
French Language Learners 5.09% 2.47x
Avid Readers 2.34% 2.44x
Composition Percentage: The overlap percentage between the Madewell audience and the Interest attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Madewell audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Madewell audience is Bonobos.

Location Composition Index
Bonobos 10.36% 38.19x
Topshop 1.23% 32.70x
Free People 22.21% 30.26x
Saint Laurent Paris 3.02% 29.10x
Lululemon 28.37% 21.82x
Club Monaco 3.90% 21.63x
Intermix 1.92% 20.50x
Anthropologie 24.49% 20.12x
Zara 8.70% 20.04x
J. Crew 33.01% 18.68x
Composition Percentage: The overlap percentage between the Madewell audience and the Location attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Madewell audience is College Planning.

Content Affinity Composition Index
College Planning 2.20% 9.53x
Ohio Universities 1.24% 7.01x
New York City Real Estate Research Cluster 0.96% 5.16x
Personal Investment & Advisor Researchers 0.41% 4.66x
Trucking 0.41% 3.75x
India Cluster 0.41% 3.70x
Institutional Investing 0.19% 3.63x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.41% 3.62x
Back & Spine 0.41% 3.60x
Calendar & Holidays 0.20% 3.59x
Composition Percentage: The overlap percentage between the Madewell audience and the Content Affinity attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Madewell audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male