Dstillery Audiences

MADEWELL

Audience Size: 284.8 Thousand Devices

Explore the Madewell Audience

Below you'll find more information about the Madewell audience, broken down in different categories based on their digital and physical behaviors. These are 284.8 thousand unique devices whose actions qualify for the Madewell audience.

Dstillery Crafted Audiences

INTERESTS

The Madewell audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Madewell audience is Shared Work Space Researchers.

Interest Composition Index
Shared Work Space Researchers 4.60% 2.69x
New York City Events Researchers 4.29% 2.55x
Online Grocery Shoppers 5.08% 2.48x
True Crime Podcast Listeners 0.17% 2.46x
New York Trip Planners 4.44% 2.39x
College Students 3.81% 2.34x
Ballet Enthusiasts 4.13% 2.32x
Restaurant Menu Researchers 4.13% 2.29x
Indoor Cycling & Spinning Enthusiasts 3.81% 2.29x
Elite Cycling Gear Shoppers 4.13% 2.26x
Composition Percentage: The overlap percentage between the Madewell audience and the Interest attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Madewell audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Madewell audience is Topshop.

Location Composition Index
Topshop 3.25% 61.34x
Intermix 6.55% 60.70x
Bonobos 12.98% 58.88x
Free People 22.36% 54.64x
Lululemon 33.86% 49.03x
Saint Laurent Paris 6.13% 47.85x
Club Monaco 8.52% 46.32x
Anthropologie 25.50% 44.43x
Calvin Klein 2.79% 40.71x
J. Crew 31.06% 40.07x
Composition Percentage: The overlap percentage between the Madewell audience and the Location attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Madewell audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 2.06% 5.60x
College Greek Life 0.17% 5.05x
Philanthropy - Nonprofits 0.11% 4.15x
California Universities 0.25% 4.12x
Winter Sports & Gear 0.32% 3.92x
Design Software 0.48% 3.90x
Jokes & Riddles 0.32% 3.79x
Institutional Investing 0.19% 3.63x
New York City Real Estate Research Cluster 1.43% 3.56x
Marketing Professionals 0.32% 3.49x
Composition Percentage: The overlap percentage between the Madewell audience and the Content Affinity attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Madewell audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female