Dstillery Audiences

MADEWELL

Audience Size: 310.9 Thousand Devices

Explore the Madewell Audience

Below you'll find more information about the Madewell audience, broken down in different categories based on their digital and physical behaviors. These are 310.9 thousand unique devices whose actions qualify for the Madewell audience.

Dstillery Crafted Audiences

INTERESTS

The Madewell audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Madewell audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.03% 2.77x
Ballet Enthusiasts 3.83% 2.67x
Last Minute Travelers 3.64% 2.55x
Online Grocery Shoppers 3.98% 2.46x
Real Estate Decision Makers 4.56% 2.38x
SEO Specialists 3.28% 2.33x
Home Interior Design Enthusiasts 3.09% 2.31x
Venture Capitalists 2.70% 2.24x
Los Angeles Activities Researchers 2.94% 2.22x
New York Trip Planners 3.69% 2.21x
Composition Percentage: The overlap percentage between the Madewell audience and the Interest attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Madewell audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Madewell audience is Kate Spade.

Location Composition Index
Kate Spade 21.61% 85.33x
Free People 21.79% 73.73x
Intermix 8.16% 66.91x
Topshop 1.33% 62.42x
Bonobos 4.99% 60.28x
The North Face 15.08% 45.66x
Zara 16.69% 43.93x
Everlane 0.62% 42.26x
J. Crew 19.85% 40.90x
Levi Strauss 6.03% 38.73x
Composition Percentage: The overlap percentage between the Madewell audience and the Location attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Madewell audience is Austin Cluster.

Content Affinity Composition Index
Austin Cluster 2.24% 4.43x
Hipster Clothing 0.19% 4.23x
Art News & Products 0.43% 4.18x
Real Estate Cluster 0.31% 3.65x
Retail Industry News 0.24% 3.61x
New York City Real Estate Research Cluster 1.64% 3.40x
Marketing Professionals 0.77% 3.05x
Institutional Investing 0.27% 3.03x
NYC Tourist Attractions 2.22% 3.01x
Film Production 0.34% 2.91x
Composition Percentage: The overlap percentage between the Madewell audience and the Content Affinity attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Madewell audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male