Dstillery Audiences

MADEWELL

Audience Size: 411.4 Thousand Devices

Explore the Madewell Audience

Below you'll find more information about the Madewell audience, broken down in different categories based on their digital and physical behaviors. These are 411.4 thousand unique devices whose actions qualify for the Madewell audience.

Dstillery Crafted Audiences

INTERESTS

The Madewell audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Madewell audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 4.90% 2.51x
Venture Capitalists 4.42% 2.50x
New York City Events Researchers 4.49% 2.46x
Los Angeles Mass Transit Commuters 5.60% 2.39x
Santa Monica Trip Planners 5.32% 2.37x
Los Angeles Activities Researchers 4.49% 2.26x
Real Estate Decision Makers 4.39% 2.24x
Los Angeles Trip Planners 4.96% 2.22x
Home Interior Design Enthusiasts 3.82% 2.22x
Western Canada Skiers and Snowboarders 3.09% 2.22x
Composition Percentage: The overlap percentage between the Madewell audience and the Interest attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Madewell audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Madewell audience is Intermix.

Location Composition Index
Intermix 9.76% 59.64x
Topshop 4.56% 53.07x
Bonobos 13.95% 47.49x
Free People 19.46% 45.29x
Lululemon 35.97% 41.68x
Club Monaco 10.04% 40.99x
Zara 19.32% 40.60x
Supreme 0.87% 38.11x
Anthropologie 10.56% 37.64x
J. Crew 31.92% 36.10x
Composition Percentage: The overlap percentage between the Madewell audience and the Location attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Madewell audience is Office Furniture Design.

Content Affinity Composition Index
Office Furniture Design 0.16% 7.41x
Hipster Clothing 0.16% 5.96x
Costumes 0.13% 4.05x
Institutional Investing 0.25% 4.04x
Feminism 0.19% 3.90x
Cosmetics Business 0.06% 3.75x
France Online Music & Quiz Content Cluster 0.06% 3.56x
Paper & Packaging 0.06% 3.24x
Homeschooling 0.06% 3.22x
New York City Real Estate Research Cluster 1.30% 3.21x
Composition Percentage: The overlap percentage between the Madewell audience and the Content Affinity attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Madewell audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male