Dstillery Audiences

MADEWELL

Audience Size: 77.9 Thousand Devices

Explore the Madewell Audience

Below you'll find more information about the Madewell audience, broken down in different categories based on their digital and physical behaviors. These are 77.9 thousand unique devices whose actions qualify for the Madewell audience.

Dstillery Crafted Audiences

INTERESTS

The Madewell audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Madewell audience is Cholesterol Researchers.

Interest Composition Index
Cholesterol Researchers 1.03% 2.93x
Trendy Shoe Shoppers 1.29% 2.76x
School Closings Updates Readers 1.65% 2.61x
Modern Art Museum Researchers 2.35% 2.49x
E-cycling Enthusiasts 4.47% 2.48x
Home Design Enthusiasts 1.03% 2.43x
Lacrosse Enthusiasts 4.24% 2.38x
San Francisco Trip Planners 5.18% 2.35x
Elite Cycling Gear Shoppers 3.06% 2.25x
New York City Events Researchers 2.35% 2.18x
Composition Percentage: The overlap percentage between the Madewell audience and the Interest attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Madewell audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Madewell audience is Bonobos.

Location Composition Index
Bonobos 9.20% 75.22x
Topshop 1.01% 67.78x
Free People 20.41% 63.45x
Saint Laurent Paris 2.65% 50.30x
Lululemon 26.41% 45.75x
Intermix 2.03% 43.85x
Club Monaco 3.57% 43.44x
Zara 8.08% 40.75x
Anthropologie 22.32% 39.85x
J. Crew 29.46% 39.11x
Composition Percentage: The overlap percentage between the Madewell audience and the Location attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Madewell audience is Philippines News.

Content Affinity Composition Index
Philippines News 0.73% 4.61x
Studio & Franchise Video Game Players 0.77% 4.30x
Institutional Investing 0.19% 3.63x
Assorted Topics (Freebies, Gardens, Jewelry) 0.47% 3.23x
NYC Tourist Attractions 0.47% 3.03x
US Cycling 0.77% 2.82x
All-Terrain Vehicles 0.94% 2.63x
New Jersey Travel Location Cluster 0.47% 2.53x
Hobby Vehicles 0.17% 2.39x
Live Music 0.77% 2.36x
Composition Percentage: The overlap percentage between the Madewell audience and the Content Affinity attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Madewell audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female