Dstillery Audiences

MADEWELL

Audience Size: 187.1 Thousand Devices

Explore the Madewell Audience

Below you'll find more information about the Madewell audience, broken down in different categories based on their digital and physical behaviors. These are 187.1 thousand unique devices whose actions qualify for the Madewell audience.

Dstillery Crafted Audiences

INTERESTS

The Madewell audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Madewell audience is Yale University Fans.

Interest Composition Index
Yale University Fans 6.67% 6.54x
Hulu Users 5.00% 5.53x
United Nations Donors 5.71% 5.49x
Real Estate Decision Makers 6.67% 4.99x
Harvard University Fans 5.71% 4.89x
Amazon Prime Movie Subscribers 5.00% 4.87x
SEO Specialists 5.71% 4.78x
Broadway Fans 5.71% 4.76x
GIS Users 5.71% 4.58x
Boston Trip Planners 5.71% 4.52x
Composition Percentage: The overlap percentage between the Madewell audience and the Interest attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Madewell audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Madewell audience is Topshop.

Location Composition Index
Topshop 2.59% 73.54x
Intermix 6.05% 71.27x
Bonobos 11.42% 66.80x
Free People 21.78% 59.88x
Lululemon 32.08% 55.14x
Saint Laurent Paris 5.37% 53.49x
Club Monaco 7.69% 53.32x
Calvin Klein 2.63% 48.08x
Zara 15.40% 46.52x
Anthropologie 27.12% 46.00x
Composition Percentage: The overlap percentage between the Madewell audience and the Location attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Madewell audience is Austin Cluster.

Content Affinity Composition Index
Austin Cluster 7.62% 7.66x
North Carolina Education 4.76% 5.73x
Luxury Sneakers 2.86% 5.41x
Furniture & Home Improvement 1.04% 4.76x
Career Cluster A 5.71% 4.65x
Asia Travel 4.76% 4.60x
Canadian Homes 3.81% 4.43x
Washington & Northern Virginia 2.86% 3.99x
Los Angeles Tourism 1.74% 3.99x
Design Software 0.48% 3.90x
Composition Percentage: The overlap percentage between the Madewell audience and the Content Affinity attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Madewell audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male