Dstillery Audiences

MADEWELL

Audience Size: 19.8 Thousand Devices

Explore the Madewell Audience

Below you'll find more information about the Madewell audience, broken down in different categories based on their digital and physical behaviors. These are 19.8 thousand unique devices whose actions qualify for the Madewell audience.

Dstillery Crafted Audiences

INTERESTS

The Madewell audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Madewell audience is Ice Skating Enthusiasts.

Interest Composition Index
Ice Skating Enthusiasts 6.74% 3.66x
Opera Enthusiasts 6.74% 3.41x
French Language Learners 5.62% 3.34x
School Closings Updates Readers 2.25% 3.12x
Amazon Prime Movie Subscribers 4.49% 3.09x
Asian Food Enthusiasts 7.87% 3.03x
Portuguese Food Enthusiasts 5.62% 3.01x
Northeastern Voters 5.62% 3.00x
China Trip Planners 5.62% 2.96x
Gonzaga Bulldogs Fans 5.62% 2.94x
Composition Percentage: The overlap percentage between the Madewell audience and the Interest attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Madewell audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Madewell audience is Bonobos.

Location Composition Index
Bonobos 9.53% 153.01x
Free People 18.57% 111.20x
Club Monaco 4.96% 103.36x
Armani 9.04% 85.98x
Lululemon 22.10% 79.50x
Anthropologie 22.79% 72.25x
Ann Taylor 9.87% 71.51x
Zara 7.37% 65.23x
Brooks Brothers 15.86% 62.29x
J. Crew 30.55% 61.13x
Composition Percentage: The overlap percentage between the Madewell audience and the Location attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Madewell audience is Car Enthusiasts.

Content Affinity Composition Index
Car Enthusiasts 1.41% 3.86x
Live Music 2.16% 3.73x
Legal Information Research Cluster 0.70% 3.72x
Institutional Investing 0.19% 3.63x
Dating & Relationships 1.44% 3.60x
Law School 0.57% 3.54x
Wisconsin Universities 3.37% 3.48x
Central California Cluster 0.62% 3.23x
Wine, Liquor & Mixology 2.16% 3.19x
Maine Cluster 1.41% 3.17x
Composition Percentage: The overlap percentage between the Madewell audience and the Content Affinity attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Madewell audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male