Dstillery Audiences

MADEWELL

Audience Size: 15.7 Thousand Devices

Explore the Madewell Audience

Below you'll find more information about the Madewell audience, broken down in different categories based on their digital and physical behaviors. These are 15.7 thousand unique devices whose actions qualify for the Madewell audience.

Dstillery Crafted Audiences

INTERESTS

The Madewell audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Madewell audience is SMB Commercial Insurance Researchers.

Interest Composition Index
SMB Commercial Insurance Researchers 9.41% 5.10x
Charitable Donors 8.24% 4.96x
US Judiciary System Researchers 5.88% 4.61x
Remdesivir Information Researchers 4.71% 4.40x
Readers of Nicaraguan Content 8.24% 4.04x
Readers of Bengali Content 4.71% 3.88x
France Trip Planners 7.06% 3.87x
World War One History Buffs 8.24% 3.77x
Investment Services Intenders 7.06% 3.75x
Bed & Bath Shoppers 5.71% 3.66x
Composition Percentage: The overlap percentage between the Madewell audience and the Interest attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Madewell audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Madewell audience is Bonobos.

Location Composition Index
Bonobos 9.34% 182.06x
Free People 17.81% 136.17x
Club Monaco 4.40% 126.35x
Armani 9.01% 109.49x
Lululemon 21.21% 97.50x
Anthropologie 20.21% 81.16x
Kate Spade 16.61% 75.70x
Brooks Brothers 14.08% 74.27x
J. Crew 28.49% 72.74x
Ann Taylor 7.40% 72.11x
Composition Percentage: The overlap percentage between the Madewell audience and the Location attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Madewell audience is Austin Cluster.

Content Affinity Composition Index
Austin Cluster 5.88% 4.61x
Car Enthusiasts 1.41% 3.86x
Writing Tools & Citation 2.35% 3.86x
Collectibles - Toys & Collectibles 2.35% 3.77x
Texas University Athletics 2.47% 3.70x
Institutional Investing 0.19% 3.63x
Computers & Accessories 2.35% 3.40x
Central California Cluster 0.62% 3.23x
Maine Cluster 1.41% 3.17x
Online Quiz & List Readers 2.35% 3.12x
Composition Percentage: The overlap percentage between the Madewell audience and the Content Affinity attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Madewell audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male