Dstillery Audiences

MADEWELL

Audience Size: 405.7 Thousand Devices

Explore the Madewell Audience

Below you'll find more information about the Madewell audience, broken down in different categories based on their digital and physical behaviors. These are 405.7 thousand unique devices whose actions qualify for the Madewell audience.

Dstillery Crafted Audiences

INTERESTS

The Madewell audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Madewell audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.06% 3.99x
Executive Travelers 0.04% 3.62x
Work Comes First Travelers 0.04% 3.03x
San Francisco Trip Planners 6.17% 2.47x
Opera Enthusiasts 5.10% 2.36x
Getting Off the Grid Travelers 0.04% 2.35x
E-cycling Enthusiasts 5.69% 2.32x
SEO Specialists 5.00% 2.24x
Harvard University Fans 4.52% 2.09x
Los Angeles Activities Researchers 4.73% 2.06x
Composition Percentage: The overlap percentage between the Madewell audience and the Interest attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Madewell audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Madewell audience is Intermix.

Location Composition Index
Intermix 9.91% 61.80x
Topshop 4.62% 55.17x
Free People 19.05% 50.13x
Bonobos 14.04% 48.18x
Zara 19.07% 43.92x
Lululemon 34.99% 40.19x
Club Monaco 8.89% 39.99x
Kate Spade 19.04% 38.95x
J. Crew 29.72% 38.83x
Anthropologie 10.19% 37.80x
Composition Percentage: The overlap percentage between the Madewell audience and the Location attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Madewell audience is Chemicals.

Content Affinity Composition Index
Chemicals 0.13% 5.52x
Hipster Clothing 0.14% 4.74x
Brazil & Portugal News 0.27% 4.53x
Pac 12 Sports 0.37% 4.42x
French News & Gossip Cluster 0.16% 4.38x
Home Remodeling 0.53% 3.90x
Real Estate Cluster 0.32% 3.87x
Meeting Planning & Hotels 0.16% 3.71x
Office Furniture Design 0.11% 3.68x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.11% 3.68x
Composition Percentage: The overlap percentage between the Madewell audience and the Content Affinity attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Madewell audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male