Dstillery Audiences

MADEWELL

Audience Size: 371.1 Thousand Devices

Explore the Madewell Audience

Below you'll find more information about the Madewell audience, broken down in different categories based on their digital and physical behaviors. These are 371.1 thousand unique devices whose actions qualify for the Madewell audience.

Dstillery Crafted Audiences

INTERESTS

The Madewell audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Madewell audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.06% 3.99x
Executive Travelers 0.04% 3.62x
Work Comes First Travelers 0.04% 3.03x
Ballet Enthusiasts 4.95% 2.63x
New York City Events Researchers 4.75% 2.57x
Getting Off the Grid Travelers 0.04% 2.35x
Online Grocery Shoppers 4.44% 2.28x
New York Trip Planners 4.87% 2.23x
Venture Capitalists 3.47% 2.17x
Real Estate Decision Makers 3.86% 2.12x
Composition Percentage: The overlap percentage between the Madewell audience and the Interest attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Madewell audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Madewell audience is Free People.

Location Composition Index
Free People 21.96% 63.03x
Kate Spade 20.12% 62.73x
Topshop 2.79% 61.75x
Intermix 7.92% 60.03x
Bonobos 9.26% 54.05x
Zara 16.57% 41.81x
J. Crew 23.84% 38.85x
Everlane 0.68% 37.52x
Club Monaco 6.42% 36.53x
The North Face 12.13% 35.29x
Composition Percentage: The overlap percentage between the Madewell audience and the Location attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Madewell audience is Canada News.

Content Affinity Composition Index
Canada News 0.02% 36.21x
Handyman Tools 0.02% 19.56x
Sports - Skiing, Snowboarding 0.02% 17.48x
Golf & Boats 0.01% 15.10x
Home Décor, Furniture, & Decorating 0.03% 13.22x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 12.40x
Survey Websites 0.04% 9.98x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.02% 9.66x
Environmental Conservation 0.04% 9.31x
Canadian Construction & Renovation Research Cluster 0.02% 9.16x
Composition Percentage: The overlap percentage between the Madewell audience and the Content Affinity attribute.
Index: A comparison of the Madewell audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Madewell audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male