Dstillery Audiences

MAHINDRA

Audience Size: 108.6 Thousand Devices

Explore the Mahindra Audience

Below you'll find more information about the Mahindra audience, broken down in different categories based on their digital and physical behaviors. These are 108.6 thousand unique devices whose actions qualify for the Mahindra audience.

Dstillery Crafted Audiences

INTERESTS

The Mahindra audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mahindra audience is Drive-In Theater Enthusiasts.

Interest Composition Index
Drive-In Theater Enthusiasts 13.79% 5.27x
South Atlantic Voters 13.79% 5.24x
Skin Care Researchers 13.79% 5.00x
Sinus Researchers 10.34% 4.62x
Black Friday Deal Shoppers 11.54% 4.60x
Florida Gulf Coast Travel Researchers 13.79% 4.56x
Crochet Enthusiasts 10.34% 4.55x
Word Game Enthusiasts 13.79% 4.41x
Readers of Puerto Rican Content 10.34% 4.27x
Solar Energy Researchers 10.34% 3.97x
Composition Percentage: The overlap percentage between the Mahindra audience and the Interest attribute.
Index: A comparison of the Mahindra audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mahindra audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mahindra audience is Belk.

Location Composition Index
Belk 1.40% 5.99x
Carhartt 0.45% 4.48x
Lane Bryant 3.95% 4.27x
Buckle 4.72% 4.21x
Journeys 3.92% 3.77x
Dressbarn 3.39% 3.74x
Talbots 2.82% 3.64x
Eddie Bauer 1.69% 3.60x
Express Outlets 0.69% 3.50x
American Eagle Outfitters 5.12% 3.45x
Composition Percentage: The overlap percentage between the Mahindra audience and the Location attribute.
Index: A comparison of the Mahindra audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mahindra audience is French Canadian Cluster.

Content Affinity Composition Index
French Canadian Cluster 0.19% 5.53x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.18% 4.15x
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 6.90% 3.97x
Sports Apparel 0.19% 3.95x
Pittsburgh News 6.90% 3.74x
Central Pennsylvania Cluster 6.90% 3.74x
Alabama News 10.34% 3.73x
Christianity - Evangelism & Creationism 6.90% 3.67x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.12% 3.62x
Car Forums 10.34% 3.59x
Composition Percentage: The overlap percentage between the Mahindra audience and the Content Affinity attribute.
Index: A comparison of the Mahindra audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mahindra audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female