Dstillery Audiences

MAHINDRA

Audience Size: 91.6 Thousand Devices

Explore the Mahindra Audience

Below you'll find more information about the Mahindra audience, broken down in different categories based on their digital and physical behaviors. These are 91.6 thousand unique devices whose actions qualify for the Mahindra audience.

Dstillery Crafted Audiences

INTERESTS

The Mahindra audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mahindra audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 3.17% 2.80x
Xtreme Sports Fans 2.97% 2.55x
Welding Tools and Supplies Shoppers 2.57% 2.34x
Mowing Equipment Shoppers 2.24% 2.33x
Truck Drivers 2.37% 2.26x
Automotive Service Professionals 2.57% 2.15x
Quads and ATV Enthusiasts 2.84% 2.11x
Truck Shoppers 2.64% 2.08x
Auto Body Shoppers 2.90% 1.99x
Diesel Vehicle Shoppers 5.01% 1.98x
Composition Percentage: The overlap percentage between the Mahindra audience and the Interest attribute.
Index: A comparison of the Mahindra audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mahindra audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mahindra audience is Belk.

Location Composition Index
Belk 2.12% 9.35x
Carhartt 22.63% 8.11x
Express Outlets 0.36% 6.97x
Journeys 2.66% 6.41x
Columbia 0.80% 6.31x
Lane Bryant 3.66% 6.07x
American Eagle Outfitters 3.92% 5.30x
Chicos 2.90% 5.27x
Gymboree 2.18% 5.22x
Aeropostale 2.16% 4.92x
Composition Percentage: The overlap percentage between the Mahindra audience and the Location attribute.
Index: A comparison of the Mahindra audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mahindra audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 1.52% 5.73x
Illinois News 2.64% 5.57x
Tiny & Modular Home Researchers 0.79% 4.06x
Missouri News Content Cluster 1.91% 3.97x
All-Terrain Vehicles 1.25% 3.25x
Motorcycles & Snowmobiles 0.59% 3.25x
Trucks 0.59% 3.14x
North Carolina 1.65% 2.83x
Maine Cluster 0.79% 2.83x
Garden Power Equipment 1.25% 2.63x
Composition Percentage: The overlap percentage between the Mahindra audience and the Content Affinity attribute.
Index: A comparison of the Mahindra audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mahindra audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female