Dstillery Audiences

MAHINDRA

Audience Size: 35.8 Thousand Devices

Explore the Mahindra Audience

Below you'll find more information about the Mahindra audience, broken down in different categories based on their digital and physical behaviors. These are 35.8 thousand unique devices whose actions qualify for the Mahindra audience.

Dstillery Crafted Audiences

INTERESTS

The Mahindra audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mahindra audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 2.26% 2.59x
Off Road Accessories Enthusiasts 2.33% 2.25x
Family Values Advocates 2.04% 2.24x
Xtreme Sports Fans 1.97% 2.16x
Outdoors Enthusiasts 2.04% 2.08x
Farmers 1.89% 2.08x
Quads and ATV Enthusiasts 2.18% 2.07x
Ohio State Buckeyes Fans 1.89% 2.02x
Utility Workwear Shoppers 1.97% 1.99x
Truck Shoppers 1.89% 1.96x
Composition Percentage: The overlap percentage between the Mahindra audience and the Interest attribute.
Index: A comparison of the Mahindra audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mahindra audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mahindra audience is Carhartt.

Location Composition Index
Carhartt 13.95% 8.88x
Journeys 1.27% 6.18x
Dressbarn 1.67% 5.87x
Lane Bryant 1.82% 5.81x
Chicos 1.64% 5.24x
Gymboree 1.57% 4.81x
Victoria's Secret 2.25% 4.41x
Zumiez 0.99% 4.38x
Talbots 1.20% 4.36x
Old Navy 1.79% 4.27x
Composition Percentage: The overlap percentage between the Mahindra audience and the Location attribute.
Index: A comparison of the Mahindra audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mahindra audience is Missouri News Content Cluster.

Content Affinity Composition Index
Missouri News Content Cluster 1.31% 3.16x
Garden Power Equipment 1.24% 2.66x
Central & Northwest Ohio Cluster 1.02% 2.35x
Shoes & Accessories 0.95% 2.16x
Trucking 0.87% 2.15x
Alabama News 1.82% 1.98x
North Carolina 0.95% 1.97x
North Carolina News 1.24% 1.95x
Coupons 1.24% 1.93x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 0.80% 1.87x
Composition Percentage: The overlap percentage between the Mahindra audience and the Content Affinity attribute.
Index: A comparison of the Mahindra audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mahindra audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female