Dstillery Audiences

MAHINDRA

Audience Size: 132.3 Thousand Devices

Explore the Mahindra Audience

Below you'll find more information about the Mahindra audience, broken down in different categories based on their digital and physical behaviors. These are 132.3 thousand unique devices whose actions qualify for the Mahindra audience.

Dstillery Crafted Audiences

INTERESTS

The Mahindra audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mahindra audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 3.84% 3.50x
Mowing Equipment Shoppers 2.32% 2.89x
Xtreme Sports Fans 2.75% 2.75x
Arkansas Razorbacks Fans 2.54% 2.71x
Welding Tools and Supplies Shoppers 2.54% 2.69x
Florida Gulf Coast Travel Researchers 3.33% 2.57x
Farmers 2.54% 2.34x
RV Shoppers 2.61% 2.32x
Nascar Fans 2.10% 2.31x
Cattle Industry New Readers 1.96% 2.29x
Composition Percentage: The overlap percentage between the Mahindra audience and the Interest attribute.
Index: A comparison of the Mahindra audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mahindra audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mahindra audience is Belk.

Location Composition Index
Belk 2.28% 9.94x
Carhartt 18.90% 8.79x
Lane Bryant 4.52% 5.77x
Journeys 3.24% 5.62x
Aeropostale 2.34% 5.29x
Gymboree 2.18% 5.17x
Dressbarn 3.41% 5.17x
Columbia 0.91% 5.09x
Express Outlets 0.48% 5.06x
Chicos 3.31% 5.04x
Composition Percentage: The overlap percentage between the Mahindra audience and the Location attribute.
Index: A comparison of the Mahindra audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mahindra audience is Alabama News.

Content Affinity Composition Index
Alabama News 3.70% 3.39x
North Carolina 1.74% 3.10x
Classic Car Purchase Researchers 1.88% 2.58x
Gun Enthusiast - Hunting & Self Defense 1.88% 1.86x
New Orleans Cluster 1.96% 1.79x
Florida Jacksonville & Orlando Cluster 2.25% 1.73x
Christianity - Evangelism & Creationism 2.03% 1.70x
Florida Local News Cluster 2.32% 1.50x
Phone & Business Information Searchers 5.29% 1.47x
Celebrity Gossip & Viral News 2.75% 1.46x
Composition Percentage: The overlap percentage between the Mahindra audience and the Content Affinity attribute.
Index: A comparison of the Mahindra audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mahindra audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female