Dstillery Audiences

MAHINDRA

Audience Size: 158 Thousand Devices

Explore the Mahindra Audience

Below you'll find more information about the Mahindra audience, broken down in different categories based on their digital and physical behaviors. These are 158 thousand unique devices whose actions qualify for the Mahindra audience.

Dstillery Crafted Audiences

INTERESTS

The Mahindra audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mahindra audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.06% 97.44x
Getting Off the Grid Travelers 0.06% 73.54x
Family Adventures Travelers 0.06% 57.32x
Tractor Shoppers 4.33% 2.38x
Mowing Equipment Shoppers 2.91% 2.04x
Xtreme Sports Fans 3.04% 1.92x
Quads and ATV Enthusiasts 3.75% 1.85x
Outdoors Enthusiasts 3.49% 1.84x
Welding Tools and Supplies Shoppers 2.84% 1.83x
Fishing Equipment Shoppers 3.49% 1.81x
Composition Percentage: The overlap percentage between the Mahindra audience and the Interest attribute.
Index: A comparison of the Mahindra audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mahindra audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mahindra audience is Carhartt.

Location Composition Index
Carhartt 5.01% 7.73x
Belk 1.56% 7.20x
Buckle 3.96% 4.76x
Lane Bryant 3.95% 4.52x
Journeys 3.72% 4.11x
Columbia 0.96% 3.96x
Dressbarn 3.10% 3.83x
Express Outlets 0.61% 3.75x
Charlotte Russe 2.34% 3.67x
Talbots 2.72% 3.65x
Composition Percentage: The overlap percentage between the Mahindra audience and the Location attribute.
Index: A comparison of the Mahindra audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mahindra audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.04% 68.98x
Handyman Tools 0.06% 53.50x
Quinceanera Planning 0.18% 39.50x
Quebec Job Seeker Cluster 0.18% 32.05x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 28.18x
Saskatchewan Media & Retail Cluster 0.07% 23.64x
Local & Travel England - Northern England 0.06% 22.09x
Canadian Construction & Renovation Research Cluster 0.06% 20.17x
Parenting & Nutrition 0.07% 19.41x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.12% 17.81x
Composition Percentage: The overlap percentage between the Mahindra audience and the Content Affinity attribute.
Index: A comparison of the Mahindra audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mahindra audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female