Dstillery Audiences

MAHINDRA

Audience Size: 26.2 Thousand Devices

Explore the Mahindra Audience

Below you'll find more information about the Mahindra audience, broken down in different categories based on their digital and physical behaviors. These are 26.2 thousand unique devices whose actions qualify for the Mahindra audience.

Dstillery Crafted Audiences

INTERESTS

The Mahindra audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mahindra audience is Archery Enthusiasts.

Interest Composition Index
Archery Enthusiasts 11.43% 6.50x
DIY Upcycle Home Project Planners 11.43% 6.12x
UNC Tar Heels Fans 12.50% 5.92x
Florida State Seminoles Fans 12.50% 5.84x
Miami Marlins Fans 12.50% 5.79x
Home and Garden TV Fans 8.57% 5.21x
Arizona Trip Planners 12.50% 5.21x
Home Cleaning Researchers 8.57% 5.14x
Milk and Dairy Shoppers 8.57% 5.11x
Off the Grid Living Enthusiasts 8.57% 5.06x
Composition Percentage: The overlap percentage between the Mahindra audience and the Interest attribute.
Index: A comparison of the Mahindra audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mahindra audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mahindra audience is Belk.

Location Composition Index
Belk 1.66% 5.75x
Carhartt 17.01% 4.38x
Eddie Bauer 2.29% 4.14x
Lane Bryant 4.08% 4.07x
Joe's Jeans 0.13% 3.98x
Johnston and Murphy 6.12% 3.84x
Charlotte Russe 2.45% 3.78x
Dressbarn 3.25% 3.57x
Tommy Bahama 1.69% 3.42x
Buckle 4.17% 3.39x
Composition Percentage: The overlap percentage between the Mahindra audience and the Location attribute.
Index: A comparison of the Mahindra audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mahindra audience is French Canadian Cluster.

Content Affinity Composition Index
French Canadian Cluster 0.19% 5.53x
Alabama News 12.50% 4.35x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.18% 4.15x
Sports Apparel 0.19% 3.95x
Florida Jacksonville & Orlando Cluster 8.33% 3.78x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.12% 3.62x
Assorted Topics (Business News, Cooking, Recipes) 25.00% 3.38x
Assorted Topics (Shopping, Deals, Causes, Truth, Life Hacks) 12.50% 3.37x
Holiday Gifts 0.14% 3.36x
Celebrity Gossip 0.40% 3.30x
Composition Percentage: The overlap percentage between the Mahindra audience and the Content Affinity attribute.
Index: A comparison of the Mahindra audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mahindra audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female