Dstillery Audiences

MAHINDRA

Audience Size: 69.2 Thousand Devices

Explore the Mahindra Audience

Below you'll find more information about the Mahindra audience, broken down in different categories based on their digital and physical behaviors. These are 69.2 thousand unique devices whose actions qualify for the Mahindra audience.

Dstillery Crafted Audiences

INTERESTS

The Mahindra audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mahindra audience is Country Music Festivals Enthusiasts.

Interest Composition Index
Country Music Festivals Enthusiasts 15.79% 5.92x
Las Vegas Trip Planners 15.79% 5.69x
Pontoon Boat Researchers 11.54% 5.58x
Marijuana Legalization Advocates 15.79% 5.42x
Gym Equipment Owners 15.79% 5.40x
Ford Mustang Enthusiasts 11.54% 5.34x
Crochet Enthusiasts 10.34% 4.55x
Readers of Puerto Rican Content 10.34% 4.27x
Parents with Kids 7.69% 4.00x
Joint Pain Health Care Professionals 7.69% 3.99x
Composition Percentage: The overlap percentage between the Mahindra audience and the Interest attribute.
Index: A comparison of the Mahindra audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mahindra audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mahindra audience is Belk.

Location Composition Index
Belk 1.44% 5.47x
Carhartt 7.61% 4.46x
Lane Bryant 3.92% 4.12x
Buckle 4.53% 4.00x
Express Outlets 0.83% 3.92x
Eddie Bauer 1.93% 3.66x
Dressbarn 3.41% 3.61x
Charlotte Russe 3.07% 3.51x
Old Navy 6.69% 3.47x
American Eagle Outfitters 5.42% 3.36x
Composition Percentage: The overlap percentage between the Mahindra audience and the Location attribute.
Index: A comparison of the Mahindra audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mahindra audience is French Canadian Cluster.

Content Affinity Composition Index
French Canadian Cluster 0.19% 5.53x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.18% 4.15x
Country Living & Home Recipes 31.58% 4.02x
Sports Apparel 0.19% 3.95x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.12% 3.62x
Holiday Gifts 0.14% 3.36x
Celebrity Gossip 0.40% 3.30x
Trucks 0.61% 3.10x
Parenting & Children's Activities 0.61% 3.05x
High-End Audio 1.01% 2.98x
Composition Percentage: The overlap percentage between the Mahindra audience and the Content Affinity attribute.
Index: A comparison of the Mahindra audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mahindra audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male