Dstillery Audiences

MAHINDRA

Audience Size: 132.8 Thousand Devices

Explore the Mahindra Audience

Below you'll find more information about the Mahindra audience, broken down in different categories based on their digital and physical behaviors. These are 132.8 thousand unique devices whose actions qualify for the Mahindra audience.

Dstillery Crafted Audiences

INTERESTS

The Mahindra audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mahindra audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.06% 97.44x
Getting Off the Grid Travelers 0.06% 73.54x
Family Adventures Travelers 0.06% 57.32x
Wood Carving Enthusiasts 4.04% 2.32x
Darts Enthusiasts 5.12% 2.29x
Credit Union Researchers 3.77% 2.14x
Tractor Shoppers 3.77% 2.11x
Dirt Bike Enthusiasts 4.04% 2.11x
Dog Breed Researchers 4.31% 2.09x
Dodge Vehicle Shoppers 4.04% 2.07x
Composition Percentage: The overlap percentage between the Mahindra audience and the Interest attribute.
Index: A comparison of the Mahindra audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mahindra audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mahindra audience is Carhartt.

Location Composition Index
Carhartt 13.11% 7.90x
Belk 1.84% 7.62x
Buckle 3.65% 5.17x
Lane Bryant 4.64% 4.80x
Journeys 3.93% 4.43x
Charlotte Russe 2.37% 4.36x
Aeropostale 2.65% 4.25x
Dressbarn 3.55% 4.17x
Columbia 0.99% 4.14x
Express Outlets 0.64% 4.10x
Composition Percentage: The overlap percentage between the Mahindra audience and the Location attribute.
Index: A comparison of the Mahindra audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mahindra audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.04% 68.98x
Quebec Hunting & Outdoors Cluster 0.07% 41.16x
Quinceanera Planning 0.18% 39.50x
Quebec Job Seeker Cluster 0.18% 32.05x
Canadian Construction & Renovation Research Cluster 0.07% 31.66x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 28.18x
Saskatchewan Media & Retail Cluster 0.07% 23.64x
Canada Job Seekers Cluster 0.27% 22.16x
Local & Travel England - Northern England 0.06% 22.09x
Parenting & Nutrition 0.07% 19.41x
Composition Percentage: The overlap percentage between the Mahindra audience and the Content Affinity attribute.
Index: A comparison of the Mahindra audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mahindra audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female