Explore the Marianos Audience
Below you'll find more information about the Marianos audience, broken down in different categories based on their digital and physical behaviors. These are 105.8 thousand unique devices whose actions qualify for the Marianos audience.
INTERESTS
The Marianos audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Marianos audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 21.48% | 9.23x |
| Chicago Blackhawks Fans | 12.23% | 7.15x |
| Chicago Cubs Fans | 11.62% | 7.06x |
| Childrens Museum Visitors | 11.01% | 5.52x |
| Chicago Bears Fans | 8.41% | 5.44x |
| Country Music Festivals Enthusiasts | 6.96% | 3.50x |
| Northwestern Wildcats Fans | 5.96% | 3.22x |
| Spy Gadgets Shoppers | 5.50% | 3.00x |
| Zoo Visitors | 5.96% | 2.83x |
| Auto Show Enthusiasts | 5.66% | 2.73x |
Composition Percentage:
The overlap percentage between the Marianos audience and the Interest attribute.
Index: A comparison of the Marianos audience to the internet population.
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APPAREL RETAILERS
The Marianos audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Marianos audience is Topshop.
| Location | Composition | Index |
| Topshop | 1.80% | 30.27x |
| Levi Strauss | 4.20% | 15.03x |
| Bonobos | 3.03% | 14.16x |
| American Apparel | 7.74% | 13.45x |
| Hugo Boss | 6.61% | 13.03x |
| Columbia | 3.11% | 12.81x |
| Ralph Lauren | 2.79% | 12.44x |
| Club Monaco | 2.27% | 12.16x |
| Eddie Bauer | 4.13% | 11.08x |
| Urban Outfitters | 7.70% | 10.00x |
Composition Percentage:
The overlap percentage between the Marianos audience and the Location attribute.
Index: A comparison of the Marianos audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Marianos audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.07% | 71.35x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.12% | 63.26x |
| Sports - Skiing, Snowboarding | 0.07% | 57.83x |
| Decoration & Fabric | 0.07% | 27.28x |
| Environmental Conservation | 0.07% | 21.57x |
| Illinois | 8.18% | 20.28x |
| Assorted Topics (Television, Origami, Men's Health) | 0.20% | 19.79x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.16% | 18.54x |
| Parenting & Nutrition | 0.07% | 17.36x |
| Illinois Education | 1.45% | 17.20x |
Composition Percentage:
The overlap percentage between the Marianos audience and the Content Affinity attribute.
Index: A comparison of the Marianos audience to the internet population.
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DEMOGRAPHICS
The Marianos audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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