Explore the Marianos Audience
Below you'll find more information about the Marianos audience, broken down in different categories based on their digital and physical behaviors. These are 11.4 thousand unique devices whose actions qualify for the Marianos audience.
INTERESTS
The Marianos audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Marianos audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 17.11% | 12.96x |
| Business Travelers | 5.26% | 6.47x |
| Financial Business Intelligence Researchers | 3.95% | 5.84x |
| Credit Cards Rewards Researchers | 5.26% | 5.71x |
| Retirees | 3.95% | 5.63x |
| Insurance Professionals | 5.26% | 5.41x |
| Civil Engineers | 4.76% | 5.28x |
| Online Legal Document Service Researchers | 5.26% | 5.21x |
| School Closings Updates Readers | 6.58% | 4.81x |
| Aviation Enthusiasts | 7.89% | 4.80x |
Composition Percentage:
The overlap percentage between the Marianos audience and the Interest attribute.
Index: A comparison of the Marianos audience to the internet population.
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APPAREL RETAILERS
The Marianos audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Marianos audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 1.98% | 18.38x |
| Ann Taylor | 0.95% | 15.14x |
| Express Outlets | 0.95% | 14.04x |
| Armani | 1.03% | 12.94x |
| Zara | 1.12% | 12.10x |
| LOFT | 2.93% | 11.99x |
| Levi Strauss | 1.29% | 11.27x |
| Ralph Lauren | 0.69% | 9.85x |
| Victoria's Secret | 2.84% | 9.39x |
| Tommy Bahama | 1.03% | 9.11x |
Composition Percentage:
The overlap percentage between the Marianos audience and the Location attribute.
Index: A comparison of the Marianos audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Marianos audience is Chicago Cluster.
| Content Affinity | Composition | Index |
| Chicago Cluster | 11.84% | 16.17x |
| Voting Information | 5.17% | 4.83x |
| Guitars & Instruments | 2.63% | 3.73x |
| Drawing & Animation | 0.06% | 3.52x |
| Music Concerts | 3.95% | 3.44x |
| Photography | 0.68% | 3.36x |
| Assorted Topics (Rubik Cube, Gawker, Viral Media) | 2.38% | 3.19x |
| Fantasy Sports | 3.95% | 3.16x |
| Saskatchewan Media & Retail Cluster | 0.04% | 3.13x |
| K-12 Teacher Resources | 1.03% | 3.08x |
Composition Percentage:
The overlap percentage between the Marianos audience and the Content Affinity attribute.
Index: A comparison of the Marianos audience to the internet population.
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DEMOGRAPHICS
The Marianos audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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