Dstillery Audiences

MARIANOS

Audience Size: 78.7 Thousand Devices

Explore the Marianos Audience

Below you'll find more information about the Marianos audience, broken down in different categories based on their digital and physical behaviors. These are 78.7 thousand unique devices whose actions qualify for the Marianos audience.

Dstillery Crafted Audiences

INTERESTS

The Marianos audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Marianos audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 17.58% 10.77x
Chicago Blackhawks Fans 8.62% 7.41x
Chicago Cubs Fans 7.62% 6.65x
Childrens Museum Visitors 9.83% 6.04x
Chicago Bears Fans 5.15% 4.77x
Country Music Festivals Enthusiasts 8.69% 4.66x
Zoo Visitors 8.02% 3.90x
Northwestern Wildcats Fans 4.95% 3.72x
Auto Show Enthusiasts 4.48% 3.35x
Spy Gadgets Shoppers 3.88% 2.80x
Composition Percentage: The overlap percentage between the Marianos audience and the Interest attribute.
Index: A comparison of the Marianos audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Marianos audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Marianos audience is Club Monaco.

Location Composition Index
Club Monaco 4.20% 34.81x
Ralph Lauren 2.25% 22.93x
Express 7.04% 21.33x
American Apparel 7.62% 20.61x
Zara 6.17% 20.20x
Uniqlo 2.71% 18.22x
Intermix 1.75% 17.88x
Forever 21 7.62% 15.15x
LOFT 7.34% 14.83x
Levi Strauss 1.93% 14.72x
Composition Percentage: The overlap percentage between the Marianos audience and the Location attribute.
Index: A comparison of the Marianos audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Marianos audience is Illinois.

Content Affinity Composition Index
Illinois 8.02% 24.15x
Chicago Cluster 20.59% 16.22x
Illinois News 2.67% 5.39x
Psychology & Social Work 0.47% 4.27x
Higher-End Fashion Brands 0.47% 4.26x
Grocery & Food Service 0.47% 3.79x
Travel, Food, Fashion & Fitness 0.53% 3.58x
College Sports 0.40% 3.55x
Wisconsin Local Research Cluster 2.01% 3.49x
Wisconsin Universities 1.60% 3.16x
Composition Percentage: The overlap percentage between the Marianos audience and the Content Affinity attribute.
Index: A comparison of the Marianos audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Marianos audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male