Dstillery Audiences

MARRIOTT

Audience Size: 65.1 Thousand Devices

Explore the Marriott Audience

Below you'll find more information about the Marriott audience, broken down in different categories based on their digital and physical behaviors. These are 65.1 thousand unique devices whose actions qualify for the Marriott audience.

Dstillery Crafted Audiences

INTERESTS

The Marriott audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Marriott audience is Executive Travelers.

Interest Composition Index
Executive Travelers 1.85% 2.00x
Business Travelers 1.49% 1.81x
Luxury Boutique Hotel Researchers 4.52% 1.75x
New Orleans Trip Planners 1.48% 1.69x
Aspen Skiers and Snowboarders 1.98% 1.68x
Luxury Hotel Guests 3.95% 1.68x
Venture Capitalists 1.45% 1.68x
Travel Reward Points Enthusiasts 1.69% 1.68x
Last Minute Travelers 1.94% 1.65x
Real Estate Decision Makers 3.70% 1.64x
Composition Percentage: The overlap percentage between the Marriott audience and the Interest attribute.
Index: A comparison of the Marriott audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Marriott audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Marriott audience is Lululemon.

Location Composition Index
Lululemon 0.64% 8.73x
Club Monaco 0.78% 7.45x
Brooks Brothers 3.43% 7.41x
Carhartt 0.74% 6.95x
The North Face 1.75% 6.79x
Michael Kors 0.74% 6.24x
Banana Republic 3.14% 6.13x
J. Crew 2.18% 5.11x
REI 2.01% 4.31x
Gymboree 1.12% 3.71x
Composition Percentage: The overlap percentage between the Marriott audience and the Location attribute.
Index: A comparison of the Marriott audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Marriott audience is Meeting Planning & Hotels.

Content Affinity Composition Index
Meeting Planning & Hotels 0.10% 2.88x
Philanthropy - Nonprofits 0.10% 2.86x
Canadian Lifestyle 0.09% 2.55x
Assorted Topics #11735 (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.29% 2.17x
LGBTQ Advocacy 0.95% 2.16x
Medical Journals 0.46% 2.13x
Real Estate Cluster 0.11% 2.13x
Retail Industry News 0.08% 2.04x
Washington & Northern Virginia 1.44% 2.00x
Smart Travel 0.72% 1.98x
Composition Percentage: The overlap percentage between the Marriott audience and the Content Affinity attribute.
Index: A comparison of the Marriott audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Marriott audience resonates most for the following age and income brackets.
Age
Income
$25,000-$49,999