Explore the Marriott Audience
Below you'll find more information about the Marriott audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Marriott audience.
INTERESTS
The Marriott audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Marriott audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 2.06x |
| Work Comes First Travelers | 0.02% | 1.88x |
| Luxury Boutique Hotel Researchers | 3.87% | 1.62x |
| Luxury Hotel Guests | 3.58% | 1.60x |
| Portugal Trip Planners | 3.28% | 1.52x |
| Volleyball Enthusiasts | 2.83% | 1.51x |
| Preppy Clothing Shoppers | 3.47% | 1.50x |
| New York City Events Researchers | 3.45% | 1.47x |
| Big East Fans | 2.93% | 1.45x |
| SMB Commercial Insurance Researchers | 2.36% | 1.44x |
Composition Percentage:
The overlap percentage between the Marriott audience and the Interest attribute.
Index: A comparison of the Marriott audience to the internet population.
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APPAREL RETAILERS
The Marriott audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Marriott audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.20% | 10.23x |
| Levi Strauss | 2.15% | 10.01x |
| Topshop | 0.48% | 9.96x |
| Zara | 4.35% | 9.65x |
| Intermix | 1.31% | 8.45x |
| Bonobos | 1.57% | 8.36x |
| Saint Laurent Paris | 1.30% | 8.24x |
| Hugo Boss | 4.74% | 8.11x |
| Calvin Klein | 1.02% | 7.78x |
| Armani | 4.74% | 7.78x |
Composition Percentage:
The overlap percentage between the Marriott audience and the Location attribute.
Index: A comparison of the Marriott audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Marriott audience is Canada News.
| Content Affinity | Composition | Index |
| Canada News | 0.02% | 14.15x |
| Golf & Boats | 0.02% | 9.25x |
| Handyman Tools | 0.01% | 5.77x |
| Fashion & Cosmetics | 0.02% | 5.12x |
| Meeting Planning & Hotels | 0.22% | 4.27x |
| South Carolina Travel | 0.10% | 4.08x |
| Canada Tax and Finance Research Cluster | 0.12% | 4.07x |
| Active Lifestyle Enthusiasts | 0.05% | 4.03x |
| France Online Music & Quiz Content Cluster | 0.07% | 3.83x |
| Canadian Real Estate Researcher Cluster | 0.03% | 3.12x |
Composition Percentage:
The overlap percentage between the Marriott audience and the Content Affinity attribute.
Index: A comparison of the Marriott audience to the internet population.
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DEMOGRAPHICS
The Marriott audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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