Explore the Marriott Audience
Below you'll find more information about the Marriott audience, broken down in different categories based on their digital and physical behaviors. These are 37.4 thousand unique devices whose actions qualify for the Marriott audience.
INTERESTS
The Marriott audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Marriott audience is Los Angeles Angels Fans.
| Interest | Composition | Index |
| Los Angeles Angels Fans | 7.91% | 3.64x |
| Chicago Cubs Fans | 7.34% | 3.20x |
| Work Comes First Travelers | 3.60% | 3.17x |
| Travel Reward Points Enthusiasts | 5.08% | 3.14x |
| Milwaukee Bucks Fans | 6.21% | 3.00x |
| Web Conferences and Remote Workers | 3.95% | 2.96x |
| Detroit Red Wings Fans | 6.21% | 2.95x |
| Minnesota Twins Fans | 6.78% | 2.90x |
| Golf Enthusiasts | 6.21% | 2.87x |
| Dallas Mavericks Fans | 6.21% | 2.79x |
Composition Percentage:
The overlap percentage between the Marriott audience and the Interest attribute.
Index: A comparison of the Marriott audience to the internet population.
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APPAREL RETAILERS
The Marriott audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Marriott audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.67% | 33.23x |
| Armani | 2.03% | 19.89x |
| Intermix | 0.32% | 14.91x |
| Calvin Klein | 0.27% | 14.03x |
| Ann Taylor | 1.84% | 13.73x |
| Hugo Boss | 2.24% | 12.15x |
| Patagonia | 0.67% | 12.14x |
| Urban Outfitters | 2.43% | 11.68x |
| Club Monaco | 0.53% | 11.42x |
| Brooks Brothers | 2.75% | 11.10x |
Composition Percentage:
The overlap percentage between the Marriott audience and the Location attribute.
Index: A comparison of the Marriott audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Marriott audience is US Cycling.
| Content Affinity | Composition | Index |
| US Cycling | 1.97% | 5.22x |
| Memes & Comedy | 0.08% | 4.85x |
| San Diego Cluster | 2.43% | 4.52x |
| Illinois News | 3.95% | 4.24x |
| Cheerleading | 0.15% | 4.20x |
| Golf Travel & Gear | 1.69% | 3.99x |
| Canada Culture and Tourism | 0.22% | 3.95x |
| Dial-Up Internet | 0.51% | 3.88x |
| East Texas Cluster | 0.99% | 3.84x |
| Health Issues Cluster | 1.71% | 3.69x |
Composition Percentage:
The overlap percentage between the Marriott audience and the Content Affinity attribute.
Index: A comparison of the Marriott audience to the internet population.
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DEMOGRAPHICS
The Marriott audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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