Dstillery Audiences

MARRIOTT

Audience Size: 1.6 Million Devices

Explore the Marriott Audience

Below you'll find more information about the Marriott audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Marriott audience.

Dstillery Crafted Audiences

INTERESTS

The Marriott audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Marriott audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.06x
Work Comes First Travelers 0.02% 1.88x
Luxury Hotel Guests 3.86% 1.61x
E-cycling Enthusiasts 3.86% 1.56x
Luxury Boutique Hotel Researchers 3.61% 1.52x
New York City Events Researchers 3.57% 1.51x
Investment Banking Professionals 2.96% 1.47x
Shared Work Space Researchers 3.05% 1.46x
Business Travelers 3.05% 1.46x
Symphony Music Enthusiasts 3.44% 1.44x
Composition Percentage: The overlap percentage between the Marriott audience and the Interest attribute.
Index: A comparison of the Marriott audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Marriott audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Marriott audience is Everlane.

Location Composition Index
Everlane 0.28% 12.85x
Topshop 0.93% 11.12x
Saint Laurent Paris 1.66% 10.68x
Zara 4.60% 10.60x
Supreme 0.26% 9.95x
Calvin Klein 0.84% 9.73x
Bonobos 2.80% 9.61x
Hugo Boss 6.02% 9.51x
Anthropologie 2.52% 9.35x
Armani 5.06% 9.32x
Composition Percentage: The overlap percentage between the Marriott audience and the Location attribute.
Index: A comparison of the Marriott audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Marriott audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.02% 4.18x
England Tourism 0.01% 3.34x
South Carolina Travel 0.03% 2.93x
Philanthropy - Nonprofits 0.12% 2.87x
Meeting Planning & Hotels 0.12% 2.79x
Scotland Travel 0.04% 2.78x
Sports Apparel 0.07% 2.38x
Aid Groups 0.16% 2.26x
Liberal Views on LGBTQ Rights and Pro-Choice 0.06% 2.23x
Drawing & Animation 0.02% 2.14x
Composition Percentage: The overlap percentage between the Marriott audience and the Content Affinity attribute.
Index: A comparison of the Marriott audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Marriott audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male