Explore the Marriott Audience
Below you'll find more information about the Marriott audience, broken down in different categories based on their digital and physical behaviors. These are 65.1 thousand unique devices whose actions qualify for the Marriott audience.
INTERESTS
The Marriott audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Marriott audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 1.85% | 2.00x |
| Business Travelers | 1.49% | 1.81x |
| Luxury Boutique Hotel Researchers | 4.52% | 1.75x |
| New Orleans Trip Planners | 1.48% | 1.69x |
| Aspen Skiers and Snowboarders | 1.98% | 1.68x |
| Luxury Hotel Guests | 3.95% | 1.68x |
| Venture Capitalists | 1.45% | 1.68x |
| Travel Reward Points Enthusiasts | 1.69% | 1.68x |
| Last Minute Travelers | 1.94% | 1.65x |
| Real Estate Decision Makers | 3.70% | 1.64x |
Composition Percentage:
The overlap percentage between the Marriott audience and the Interest attribute.
Index: A comparison of the Marriott audience to the internet population.
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APPAREL RETAILERS
The Marriott audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Marriott audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.64% | 8.73x |
| Club Monaco | 0.78% | 7.45x |
| Brooks Brothers | 3.43% | 7.41x |
| Carhartt | 0.74% | 6.95x |
| The North Face | 1.75% | 6.79x |
| Michael Kors | 0.74% | 6.24x |
| Banana Republic | 3.14% | 6.13x |
| J. Crew | 2.18% | 5.11x |
| REI | 2.01% | 4.31x |
| Gymboree | 1.12% | 3.71x |
Composition Percentage:
The overlap percentage between the Marriott audience and the Location attribute.
Index: A comparison of the Marriott audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Marriott audience is Meeting Planning & Hotels.
| Content Affinity | Composition | Index |
| Meeting Planning & Hotels | 0.10% | 2.88x |
| Philanthropy - Nonprofits | 0.10% | 2.86x |
| Canadian Lifestyle | 0.09% | 2.55x |
| Assorted Topics #11735 (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.29% | 2.17x |
| LGBTQ Advocacy | 0.95% | 2.16x |
| Medical Journals | 0.46% | 2.13x |
| Real Estate Cluster | 0.11% | 2.13x |
| Retail Industry News | 0.08% | 2.04x |
| Washington & Northern Virginia | 1.44% | 2.00x |
| Smart Travel | 0.72% | 1.98x |
Composition Percentage:
The overlap percentage between the Marriott audience and the Content Affinity attribute.
Index: A comparison of the Marriott audience to the internet population.
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DEMOGRAPHICS
The Marriott audience resonates most for the following age and income brackets.
Age
Income
$25,000-$49,999
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