Dstillery Audiences

MARRIOTT

Audience Size: 1.5 Million Devices

Explore the Marriott Audience

Below you'll find more information about the Marriott audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Marriott audience.

Dstillery Crafted Audiences

INTERESTS

The Marriott audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Marriott audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.06x
Work Comes First Travelers 0.02% 1.88x
Luxury Boutique Hotel Researchers 3.87% 1.62x
Luxury Hotel Guests 3.58% 1.60x
Portugal Trip Planners 3.28% 1.52x
Volleyball Enthusiasts 2.83% 1.51x
Preppy Clothing Shoppers 3.47% 1.50x
New York City Events Researchers 3.45% 1.47x
Big East Fans 2.93% 1.45x
SMB Commercial Insurance Researchers 2.36% 1.44x
Composition Percentage: The overlap percentage between the Marriott audience and the Interest attribute.
Index: A comparison of the Marriott audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Marriott audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Marriott audience is Everlane.

Location Composition Index
Everlane 0.20% 10.23x
Levi Strauss 2.15% 10.01x
Topshop 0.48% 9.96x
Zara 4.35% 9.65x
Intermix 1.31% 8.45x
Bonobos 1.57% 8.36x
Saint Laurent Paris 1.30% 8.24x
Hugo Boss 4.74% 8.11x
Calvin Klein 1.02% 7.78x
Armani 4.74% 7.78x
Composition Percentage: The overlap percentage between the Marriott audience and the Location attribute.
Index: A comparison of the Marriott audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Marriott audience is Canada News.

Content Affinity Composition Index
Canada News 0.02% 14.15x
Golf & Boats 0.02% 9.25x
Handyman Tools 0.01% 5.77x
Fashion & Cosmetics 0.02% 5.12x
Meeting Planning & Hotels 0.22% 4.27x
South Carolina Travel 0.10% 4.08x
Canada Tax and Finance Research Cluster 0.12% 4.07x
Active Lifestyle Enthusiasts 0.05% 4.03x
France Online Music & Quiz Content Cluster 0.07% 3.83x
Canadian Real Estate Researcher Cluster 0.03% 3.12x
Composition Percentage: The overlap percentage between the Marriott audience and the Content Affinity attribute.
Index: A comparison of the Marriott audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Marriott audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male