Explore the Marriott Audience
Below you'll find more information about the Marriott audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Marriott audience.
INTERESTS
The Marriott audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Marriott audience is E-cycling Enthusiasts.
| Interest | Composition | Index |
| E-cycling Enthusiasts | 5.17% | 1.84x |
| Luxury Boutique Hotel Researchers | 5.56% | 1.84x |
| Luxury Hotel Guests | 5.16% | 1.82x |
| New York City Events Researchers | 4.84% | 1.81x |
| Real Estate Decision Makers | 4.59% | 1.74x |
| Ballet Enthusiasts | 4.85% | 1.73x |
| Shared Work Space Researchers | 4.50% | 1.73x |
| Venture Capitalists | 4.34% | 1.71x |
| United Arab Emirates Trip Planners | 4.12% | 1.71x |
| Commercial Architects and Designers | 4.38% | 1.71x |
Composition Percentage:
The overlap percentage between the Marriott audience and the Interest attribute.
Index: A comparison of the Marriott audience to the internet population.
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APPAREL RETAILERS
The Marriott audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Marriott audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 2.27% | 13.25x |
| Topshop | 1.06% | 13.24x |
| Everlane | 0.31% | 12.66x |
| Supreme | 0.27% | 12.14x |
| Joe's Jeans | 0.54% | 11.29x |
| Armani | 5.32% | 11.27x |
| Calvin Klein | 0.98% | 11.22x |
| Intermix | 1.70% | 10.84x |
| Bonobos | 3.08% | 10.83x |
| Hugo Boss | 7.37% | 10.10x |
Composition Percentage:
The overlap percentage between the Marriott audience and the Location attribute.
Index: A comparison of the Marriott audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Marriott audience is Franco-African Cluster.
| Content Affinity | Composition | Index |
| Franco-African Cluster | 0.06% | 6.94x |
| Ontario Canada Cluster | 0.06% | 6.94x |
| Canadian Universities | 0.05% | 5.85x |
| Greece Cluster | 0.06% | 4.25x |
| Virginia Athletics | 0.11% | 4.15x |
| French Education | 0.02% | 3.91x |
| Credit Unions & Consumer Protection | 0.04% | 3.89x |
| London Tourism | 0.02% | 3.84x |
| Memes & Comedy | 0.07% | 3.50x |
| Online Learning | 0.02% | 3.33x |
Composition Percentage:
The overlap percentage between the Marriott audience and the Content Affinity attribute.
Index: A comparison of the Marriott audience to the internet population.
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DEMOGRAPHICS
The Marriott audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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