Explore the Marriott Audience
Below you'll find more information about the Marriott audience, broken down in different categories based on their digital and physical behaviors. These are 117.9 thousand unique devices whose actions qualify for the Marriott audience.
INTERESTS
The Marriott audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Marriott audience is Sunglasses Shoppers.
| Interest | Composition | Index |
| Sunglasses Shoppers | 2.03% | 4.62x |
| Penn State Nittany Lions Fans | 2.45% | 2.53x |
| Hard Seltzer Aficionados | 0.46% | 2.52x |
| Pennsylvania County and Local Fair Visitors | 4.68% | 2.38x |
| Post COVID-19 Restaurant Reopening Researchers | 0.86% | 2.22x |
| Work Hard, Play Hard Travelers | 1.37% | 2.19x |
| Home Design and Living Publication Readers | 0.68% | 2.15x |
| Caribbean Destination Reopening Researchers | 1.31% | 2.10x |
| Nashville Activity Researchers | 0.51% | 2.09x |
| Mens Business Clothes Shoppers | 0.63% | 2.09x |
Composition Percentage:
The overlap percentage between the Marriott audience and the Interest attribute.
Index: A comparison of the Marriott audience to the internet population.
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APPAREL RETAILERS
The Marriott audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Marriott audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 1.22% | 16.47x |
| Saint Laurent Paris | 0.48% | 14.05x |
| Armani | 1.11% | 12.12x |
| Topshop | 0.06% | 8.90x |
| Brooks Brothers | 1.22% | 8.80x |
| Ann Taylor | 0.83% | 8.69x |
| Hugo Boss | 1.23% | 7.83x |
| Free People | 0.83% | 6.82x |
| Club Monaco | 0.24% | 6.64x |
| Bonobos | 0.36% | 6.61x |
Composition Percentage:
The overlap percentage between the Marriott audience and the Location attribute.
Index: A comparison of the Marriott audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Marriott audience is K-Pop.
| Content Affinity | Composition | Index |
| K-Pop | 0.29% | 8.18x |
| Memes & Comedy | 0.08% | 4.85x |
| Central California Cluster | 0.29% | 4.17x |
| Poland Cluster | 0.12% | 3.80x |
| Charity Walks | 0.17% | 3.67x |
| Central Pennsylvania Cluster | 5.48% | 3.65x |
| Medical Diagnostics | 0.11% | 3.58x |
| Motorsport Equipment | 0.23% | 3.37x |
| Party Planning & Invitations | 0.23% | 3.21x |
| Personal Investment & Advisor Researchers | 0.11% | 3.19x |
Composition Percentage:
The overlap percentage between the Marriott audience and the Content Affinity attribute.
Index: A comparison of the Marriott audience to the internet population.
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DEMOGRAPHICS
The Marriott audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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