Dstillery Audiences

MARRIOTT

Audience Size: 1.1 Million Devices

Explore the Marriott Audience

Below you'll find more information about the Marriott audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Marriott audience.

Dstillery Crafted Audiences

INTERESTS

The Marriott audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Marriott audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.06x
Men's Shoe Shoppers 2.37% 1.76x
New York City Events Researchers 2.40% 1.73x
Travel Reward Points Enthusiasts 2.10% 1.73x
Luxury Boutique Hotel Researchers 5.36% 1.68x
Luxury Hotel Guests 4.86% 1.68x
Venture Capitalists 2.23% 1.66x
Home Interior Design Enthusiasts 2.13% 1.66x
Preppy Clothing Shoppers 2.43% 1.66x
Shared Work Space Researchers 2.36% 1.65x
Composition Percentage: The overlap percentage between the Marriott audience and the Interest attribute.
Index: A comparison of the Marriott audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Marriott audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Marriott audience is Everlane.

Location Composition Index
Everlane 0.13% 11.96x
Levi Strauss 1.55% 11.65x
Club Monaco 1.30% 11.01x
Uniqlo 1.64% 10.62x
Zara 3.24% 10.32x
Hugo Boss 2.85% 10.25x
J. Crew 5.00% 10.13x
Calvin Klein 1.14% 9.99x
Armani 2.56% 9.76x
Saint Laurent Paris 1.02% 9.73x
Composition Percentage: The overlap percentage between the Marriott audience and the Location attribute.
Index: A comparison of the Marriott audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Marriott audience is Meeting Planning & Hotels.

Content Affinity Composition Index
Meeting Planning & Hotels 0.10% 2.79x
Quebec Job Seeker Cluster 0.02% 2.45x
Quebec Real Estate 0.02% 2.37x
Virginia Athletics 0.08% 2.35x
Canada Shopping - Kitchenware 0.05% 2.32x
Teaching Abroad 0.03% 2.32x
Human Resources & Employee Management 0.11% 2.21x
London Tourism & Events 0.03% 2.20x
South Carolina Travel 0.04% 2.19x
Quebec Vacation Research Cluster 0.03% 2.19x
Composition Percentage: The overlap percentage between the Marriott audience and the Content Affinity attribute.
Index: A comparison of the Marriott audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Marriott audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male