Explore the Marriott Audience
Below you'll find more information about the Marriott audience, broken down in different categories based on their digital and physical behaviors. These are 58.4 thousand unique devices whose actions qualify for the Marriott audience.
INTERESTS
The Marriott audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Marriott audience is Yale University Fans.
| Interest | Composition | Index |
| Yale University Fans | 4.93% | 3.63x |
| Chloroquine Information Researchers | 4.04% | 3.36x |
| Telemedicine Content Readers | 2.47% | 3.10x |
| Venture Capitalists | 4.48% | 3.09x |
| Small Luxury SUV Auto Intenders | 2.47% | 3.04x |
| Real Estate Decision Makers | 4.93% | 2.92x |
| Executive Travelers | 4.04% | 2.88x |
| Budget Small Business Researchers | 4.71% | 2.86x |
| New York City Events Researchers | 3.81% | 2.86x |
| Office Reopening Researchers | 2.91% | 2.82x |
Composition Percentage:
The overlap percentage between the Marriott audience and the Interest attribute.
Index: A comparison of the Marriott audience to the internet population.
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APPAREL RETAILERS
The Marriott audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Marriott audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.42% | 32.40x |
| Calvin Klein | 0.24% | 23.00x |
| Club Monaco | 0.45% | 16.25x |
| Armani | 0.96% | 16.25x |
| Hugo Boss | 1.66% | 14.79x |
| Intermix | 0.25% | 13.12x |
| Madewell | 1.42% | 13.03x |
| American Apparel | 1.42% | 13.03x |
| Bonobos | 0.67% | 12.84x |
| Brooks Brothers | 1.95% | 11.40x |
Composition Percentage:
The overlap percentage between the Marriott audience and the Location attribute.
Index: A comparison of the Marriott audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Marriott audience is South Africa News Cluster.
| Content Affinity | Composition | Index |
| South Africa News Cluster | 1.35% | 8.24x |
| Canada Business Cluster | 0.44% | 6.69x |
| Home Remodeling | 0.71% | 5.66x |
| Legal Information Research Cluster | 1.57% | 5.55x |
| New York City Education & News Cluster | 0.67% | 5.36x |
| Fashion & Retail | 1.12% | 5.03x |
| Private Aviation | 1.12% | 4.97x |
| Canada Consumer Product Cluster | 0.67% | 4.97x |
| Memes & Comedy | 0.08% | 4.85x |
| Furniture & Home Improvement | 0.67% | 4.80x |
Composition Percentage:
The overlap percentage between the Marriott audience and the Content Affinity attribute.
Index: A comparison of the Marriott audience to the internet population.
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DEMOGRAPHICS
The Marriott audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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