Explore the Marriott Audience
Below you'll find more information about the Marriott audience, broken down in different categories based on their digital and physical behaviors. These are 481 thousand unique devices whose actions qualify for the Marriott audience.
INTERESTS
The Marriott audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Marriott audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 1.88% | 1.80x |
| Luxury Hotel Guests | 3.93% | 1.63x |
| Luxury Boutique Hotel Researchers | 4.22% | 1.63x |
| Investment Banking Professionals | 1.68% | 1.60x |
| Luxury Womens Brands Shoppers | 2.09% | 1.58x |
| Travel Reward Points Enthusiasts | 1.60% | 1.58x |
| Business Travelers | 1.36% | 1.56x |
| Shared Work Space Researchers | 1.43% | 1.56x |
| Work Comes First Travelers | 5.20% | 1.56x |
| Venture Capitalists | 1.45% | 1.56x |
Composition Percentage:
The overlap percentage between the Marriott audience and the Interest attribute.
Index: A comparison of the Marriott audience to the internet population.
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APPAREL RETAILERS
The Marriott audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Marriott audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 1.07% | 14.88x |
| Uniqlo | 1.15% | 14.66x |
| Joe's Jeans | 0.35% | 13.40x |
| Armani | 1.68% | 12.65x |
| Ann Taylor | 1.37% | 12.26x |
| Hugo Boss | 1.11% | 12.25x |
| Calvin Klein | 0.84% | 11.99x |
| Saint Laurent Paris | 0.67% | 11.83x |
| Madewell | 1.11% | 11.71x |
| Zara | 1.91% | 11.61x |
Composition Percentage:
The overlap percentage between the Marriott audience and the Location attribute.
Index: A comparison of the Marriott audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Marriott audience is Retail Industry News.
| Content Affinity | Composition | Index |
| Retail Industry News | 0.14% | 3.13x |
| Canadian Lifestyle | 0.12% | 2.68x |
| LGBTQ Advocacy | 0.93% | 2.13x |
| Assorted Topics #11735 (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.27% | 2.03x |
| Institutional Investing | 0.10% | 2.01x |
| South Africa News Cluster | 0.19% | 1.98x |
| Philanthropy - Nonprofits | 0.07% | 1.95x |
| Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) | 0.08% | 1.93x |
| Canada Tourism Research Cluster | 0.10% | 1.90x |
| Hipster Clothing | 0.08% | 1.88x |
Composition Percentage:
The overlap percentage between the Marriott audience and the Content Affinity attribute.
Index: A comparison of the Marriott audience to the internet population.
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DEMOGRAPHICS
The Marriott audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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