
Explore the Marriott Audience
Below you'll find more information about the Marriott audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Marriott audience.

INTERESTS
The Marriott audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Marriott audience is Countdown to the Beach Travelers.
Interest | Composition | Index |
Countdown to the Beach Travelers | 0.02% | 2.06x |
E-cycling Enthusiasts | 4.54% | 2.04x |
Venture Capitalists | 3.54% | 2.01x |
Luxury Boutique Hotel Researchers | 3.77% | 2.01x |
Shared Work Space Researchers | 3.56% | 2.00x |
Real Estate Decision Makers | 4.11% | 1.99x |
Luxury Hotel Guests | 3.74% | 1.92x |
Symphony Music Enthusiasts | 3.87% | 1.90x |
Work Comes First Travelers | 0.02% | 1.88x |
Ballet Enthusiasts | 3.63% | 1.84x |
Composition Percentage:
The overlap percentage between the Marriott audience and the Interest attribute.
Index: A comparison of the Marriott audience to the internet population.
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APPAREL RETAILERS
The Marriott audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Marriott audience is Saint Laurent Paris.
Location | Composition | Index |
Saint Laurent Paris | 1.94% | 11.90x |
Everlane | 0.29% | 11.89x |
Topshop | 1.02% | 11.79x |
Supreme | 0.26% | 11.05x |
Calvin Klein | 0.88% | 10.39x |
Zara | 4.78% | 10.18x |
Joe's Jeans | 0.50% | 10.16x |
Intermix | 1.64% | 10.05x |
Armani | 5.29% | 10.03x |
Bonobos | 2.97% | 10.00x |
Composition Percentage:
The overlap percentage between the Marriott audience and the Location attribute.
Index: A comparison of the Marriott audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Marriott audience is Malaya.
Content Affinity | Composition | Index |
Malaya | 0.04% | 4.58x |
Institutional Investing | 0.29% | 4.52x |
French Education | 0.02% | 3.98x |
Meeting Planning & Hotels | 0.13% | 3.76x |
Law School Research Cluster | 0.06% | 3.65x |
Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 3.44x |
Vancouver British Columbia Research Cluster | 0.05% | 3.44x |
Assorted Topics (Coupons, Stain Removal, Seafood) | 0.04% | 3.35x |
Toronto Tourism | 0.02% | 3.29x |
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.05% | 3.27x |
Composition Percentage:
The overlap percentage between the Marriott audience and the Content Affinity attribute.
Index: A comparison of the Marriott audience to the internet population.
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DEMOGRAPHICS
The Marriott audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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