Dstillery Audiences

MARRIOTT

Audience Size: 481 Thousand Devices

Explore the Marriott Audience

Below you'll find more information about the Marriott audience, broken down in different categories based on their digital and physical behaviors. These are 481 thousand unique devices whose actions qualify for the Marriott audience.

Dstillery Crafted Audiences

INTERESTS

The Marriott audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Marriott audience is Executive Travelers.

Interest Composition Index
Executive Travelers 1.88% 1.80x
Luxury Hotel Guests 3.93% 1.63x
Luxury Boutique Hotel Researchers 4.22% 1.63x
Investment Banking Professionals 1.68% 1.60x
Luxury Womens Brands Shoppers 2.09% 1.58x
Travel Reward Points Enthusiasts 1.60% 1.58x
Business Travelers 1.36% 1.56x
Shared Work Space Researchers 1.43% 1.56x
Work Comes First Travelers 5.20% 1.56x
Venture Capitalists 1.45% 1.56x
Composition Percentage: The overlap percentage between the Marriott audience and the Interest attribute.
Index: A comparison of the Marriott audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Marriott audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Marriott audience is Levi Strauss.

Location Composition Index
Levi Strauss 1.07% 14.88x
Uniqlo 1.15% 14.66x
Joe's Jeans 0.35% 13.40x
Armani 1.68% 12.65x
Ann Taylor 1.37% 12.26x
Hugo Boss 1.11% 12.25x
Calvin Klein 0.84% 11.99x
Saint Laurent Paris 0.67% 11.83x
Madewell 1.11% 11.71x
Zara 1.91% 11.61x
Composition Percentage: The overlap percentage between the Marriott audience and the Location attribute.
Index: A comparison of the Marriott audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Marriott audience is Retail Industry News.

Content Affinity Composition Index
Retail Industry News 0.14% 3.13x
Canadian Lifestyle 0.12% 2.68x
LGBTQ Advocacy 0.93% 2.13x
Assorted Topics #11735 (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.27% 2.03x
Institutional Investing 0.10% 2.01x
South Africa News Cluster 0.19% 1.98x
Philanthropy - Nonprofits 0.07% 1.95x
Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) 0.08% 1.93x
Canada Tourism Research Cluster 0.10% 1.90x
Hipster Clothing 0.08% 1.88x
Composition Percentage: The overlap percentage between the Marriott audience and the Content Affinity attribute.
Index: A comparison of the Marriott audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Marriott audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male