Dstillery Audiences

MARRIOTT

Audience Size: 1.5 Million Devices

Explore the Marriott Audience

Below you'll find more information about the Marriott audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Marriott audience.

Dstillery Crafted Audiences

INTERESTS

The Marriott audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Marriott audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.06x
Work Comes First Travelers 0.02% 1.88x
Luxury Boutique Hotel Researchers 4.09% 1.82x
Luxury Retail Researchers 2.43% 1.80x
Luxury Hotel Guests 3.57% 1.76x
Travel Reward Points Enthusiasts 2.23% 1.69x
Men's Shoe Shoppers 2.53% 1.69x
Business Travelers 1.99% 1.67x
Venture Capitalists 1.99% 1.66x
Real Estate Decision Makers 3.13% 1.66x
Composition Percentage: The overlap percentage between the Marriott audience and the Interest attribute.
Index: A comparison of the Marriott audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Marriott audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Marriott audience is Everlane.

Location Composition Index
Everlane 0.19% 12.87x
Levi Strauss 1.86% 11.98x
Zara 4.29% 11.28x
Club Monaco 1.29% 9.91x
Uniqlo 1.82% 9.66x
Bonobos 0.80% 9.65x
Intermix 1.17% 9.57x
Hugo Boss 3.97% 9.55x
Topshop 0.20% 9.48x
Brooks Brothers 4.97% 9.16x
Composition Percentage: The overlap percentage between the Marriott audience and the Location attribute.
Index: A comparison of the Marriott audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Marriott audience is Meeting Planning & Hotels.

Content Affinity Composition Index
Meeting Planning & Hotels 0.14% 3.45x
Vancouver British Columbia Research Cluster 0.04% 2.93x
Illinois College Sports 0.09% 2.67x
Retail Industry News 0.16% 2.51x
Philanthropy - Nonprofits 0.11% 2.24x
Mobile Industry Information 0.19% 2.21x
Human Resources & Employee Management 0.12% 2.20x
Smart Travel 0.89% 2.16x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.32% 2.12x
Paper & Packaging 0.06% 2.10x
Composition Percentage: The overlap percentage between the Marriott audience and the Content Affinity attribute.
Index: A comparison of the Marriott audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Marriott audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male