Explore the Marriott Audience
Below you'll find more information about the Marriott audience, broken down in different categories based on their digital and physical behaviors. These are 217.9 thousand unique devices whose actions qualify for the Marriott audience.
INTERESTS
The Marriott audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Marriott audience is Sunglasses Shoppers.
| Interest | Composition | Index |
| Sunglasses Shoppers | 2.03% | 4.62x |
| E-cycling Enthusiasts | 3.79% | 2.34x |
| Rowing Enthusiasts | 3.56% | 2.18x |
| Venture Capitalists | 2.53% | 2.10x |
| Real Estate Decision Makers | 2.92% | 2.09x |
| Fast Fashion Shoppers | 2.77% | 2.08x |
| Caribbean Destination Reopening Researchers | 1.90% | 2.06x |
| Ballet Enthusiasts | 2.69% | 2.04x |
| Luxury Hotel Guests | 3.32% | 2.04x |
| Luxury Boutique Hotel Researchers | 3.16% | 2.02x |
Composition Percentage:
The overlap percentage between the Marriott audience and the Interest attribute.
Index: A comparison of the Marriott audience to the internet population.
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APPAREL RETAILERS
The Marriott audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Marriott audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 1.04% | 15.46x |
| Armani | 2.53% | 8.21x |
| Topshop | 0.16% | 7.08x |
| Everlane | 0.03% | 6.23x |
| Ann Taylor | 2.11% | 5.97x |
| Intermix | 0.40% | 5.91x |
| Bonobos | 1.09% | 5.57x |
| Club Monaco | 0.69% | 5.26x |
| Tommy Bahama | 1.78% | 5.05x |
| Free People | 2.67% | 5.03x |
Composition Percentage:
The overlap percentage between the Marriott audience and the Location attribute.
Index: A comparison of the Marriott audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Marriott audience is Brazil & Portugal News.
| Content Affinity | Composition | Index |
| Brazil & Portugal News | 0.40% | 7.31x |
| Online Mini Game Players | 0.31% | 5.87x |
| Memes & Comedy | 0.08% | 4.85x |
| Antiques & Auctions | 0.16% | 3.71x |
| Maps & Navigation | 0.16% | 3.64x |
| Spam Call Number Searchers | 0.16% | 3.62x |
| Canada Online Shopping Cluster | 0.05% | 3.35x |
| Bags & Luggage | 0.21% | 3.24x |
| Women Shoppers | 0.21% | 3.13x |
| Personal Finance Researchers | 0.16% | 3.12x |
Composition Percentage:
The overlap percentage between the Marriott audience and the Content Affinity attribute.
Index: A comparison of the Marriott audience to the internet population.
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DEMOGRAPHICS
The Marriott audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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