Dstillery Audiences

MARSH

Audience Size: 43 Thousand Devices

Explore the Marsh Audience

Below you'll find more information about the Marsh audience, broken down in different categories based on their digital and physical behaviors. These are 43 thousand unique devices whose actions qualify for the Marsh audience.

Dstillery Crafted Audiences

INTERESTS

The Marsh audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Marsh audience is Indianapolis Colts Fans.

Interest Composition Index
Indianapolis Colts Fans 8.14% 8.61x
Indiana Pacers Fans 8.31% 8.43x
Indiana Hoosiers Fans 7.97% 8.11x
Midwestern Voters 5.81% 5.94x
Cininnati Reds Fans 3.99% 3.87x
Chicago Cubs Fans 2.66% 2.76x
Waterfront Vacationers 2.82% 2.60x
Notre Dame Fighting Irish Fans 2.49% 2.59x
Mowing Equipment Shoppers 1.99% 2.37x
Big & Tall Men 2.99% 2.37x
Composition Percentage: The overlap percentage between the Marsh audience and the Interest attribute.
Index: A comparison of the Marsh audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Marsh audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Marsh audience is Aeropostale.

Location Composition Index
Aeropostale 2.95% 6.67x
Brooks Brothers 3.48% 6.54x
Gymboree 2.30% 5.47x
Hugo Boss 2.16% 5.35x
American Eagle Outfitters 4.08% 5.14x
Carhartt 10.41% 4.84x
Eddie Bauer 1.06% 4.59x
Ralph Lauren 0.62% 4.50x
Dressbarn 2.93% 4.44x
Journeys 2.47% 4.29x
Composition Percentage: The overlap percentage between the Marsh audience and the Location attribute.
Index: A comparison of the Marsh audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Marsh audience is Indiana News & Business Cluster.

Content Affinity Composition Index
Indiana News & Business Cluster 22.43% 26.01x
Indiana Finance & Business Cluster 2.99% 10.33x
Cincinnati Cluster 3.16% 4.16x
Health Issues Cluster 1.66% 2.17x
Michigan Cluster 1.99% 1.61x
Assorted Topics (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation) 3.82% 1.59x
Christianity - Evangelism & Creationism 1.99% 1.53x
Gun Enthusiast - Hunting & Self Defense 1.66% 1.51x
Do It Yourself 4.49% 1.39x
Chain Restaurants 2.33% 1.37x
Composition Percentage: The overlap percentage between the Marsh audience and the Content Affinity attribute.
Index: A comparison of the Marsh audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Marsh audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male