Dstillery Audiences

MARSH

Audience Size: 19 Thousand Devices

Explore the Marsh Audience

Below you'll find more information about the Marsh audience, broken down in different categories based on their digital and physical behaviors. These are 19 thousand unique devices whose actions qualify for the Marsh audience.

Dstillery Crafted Audiences

INTERESTS

The Marsh audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Marsh audience is Indiana Pacers Fans.

Interest Composition Index
Indiana Pacers Fans 10.69% 9.86x
Indianapolis Colts Fans 7.32% 7.92x
Indiana Hoosiers Fans 7.61% 6.89x
Midwestern Voters 5.27% 4.76x
Cininnati Reds Fans 3.22% 2.97x
Price Conscious Grocery Shoppers 2.49% 2.84x
Chicago Cubs Fans 2.49% 2.44x
Chicago Trip Planners 3.07% 2.39x
NCAA Fans 2.05% 2.28x
Notre Dame Fighting Irish Fans 2.20% 2.22x
Composition Percentage: The overlap percentage between the Marsh audience and the Interest attribute.
Index: A comparison of the Marsh audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Marsh audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Marsh audience is Aeropostale.

Location Composition Index
Aeropostale 1.71% 5.91x
Brooks Brothers 2.10% 5.05x
Gymboree 1.60% 4.84x
Coach 1.93% 4.52x
Dressbarn 1.33% 4.24x
American Eagle Outfitters 1.88% 4.20x
Old Navy 1.82% 3.96x
Carhartt 6.57% 3.70x
Chicos 1.21% 3.64x
Lane Bryant 1.21% 3.54x
Composition Percentage: The overlap percentage between the Marsh audience and the Location attribute.
Index: A comparison of the Marsh audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Marsh audience is Kentucky News.

Content Affinity Composition Index
Kentucky News 2.20% 3.00x
Michigan Cluster 2.05% 1.92x
Assorted Topics #11132 (Freebies, Gardens, Jewelry) 1.32% 1.73x
Cleveland News 1.17% 1.46x
Online Ticket Buyers 1.17% 1.40x
K-12 Teacher Resources 1.02% 1.38x
Celebrity Gossip & News 1.46% 1.37x
Gun Enthusiast - Hunting & Self Defense 1.46% 1.36x
Beach Vacations 1.02% 1.35x
People Search 1.76% 1.33x
Composition Percentage: The overlap percentage between the Marsh audience and the Content Affinity attribute.
Index: A comparison of the Marsh audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Marsh audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female