Dstillery Audiences

MARSH

Audience Size: 32.8 Thousand Devices

Explore the Marsh Audience

Below you'll find more information about the Marsh audience, broken down in different categories based on their digital and physical behaviors. These are 32.8 thousand unique devices whose actions qualify for the Marsh audience.

Dstillery Crafted Audiences

INTERESTS

The Marsh audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Marsh audience is Indianapolis Colts Fans.

Interest Composition Index
Indianapolis Colts Fans 7.85% 9.61x
Indiana Pacers Fans 8.40% 8.96x
Midwestern Voters 8.54% 8.27x
Indiana Hoosiers Fans 6.47% 7.35x
Cininnati Reds Fans 3.72% 3.83x
Price Conscious Grocery Shoppers 3.58% 3.80x
Waterfront Vacationers 2.89% 2.88x
NCAA Fans 2.62% 2.87x
Notre Dame Fighting Irish Fans 2.48% 2.79x
Identity Theft Protection Researchers 2.89% 2.54x
Composition Percentage: The overlap percentage between the Marsh audience and the Interest attribute.
Index: A comparison of the Marsh audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Marsh audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Marsh audience is Aeropostale.

Location Composition Index
Aeropostale 3.07% 6.99x
Brooks Brothers 3.10% 5.94x
Hugo Boss 1.40% 5.44x
American Eagle Outfitters 3.95% 5.33x
Gymboree 2.22% 5.33x
Eddie Bauer 0.85% 5.01x
Columbia 0.56% 4.40x
Carhartt 11.85% 4.25x
Dressbarn 2.29% 4.19x
Tommy Bahama 1.21% 4.03x
Composition Percentage: The overlap percentage between the Marsh audience and the Location attribute.
Index: A comparison of the Marsh audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Marsh audience is Indiana News & Business Cluster.

Content Affinity Composition Index
Indiana News & Business Cluster 22.31% 32.54x
Indiana Finance & Business Cluster 2.89% 11.61x
Cincinnati Cluster 2.34% 4.01x
Christian News 0.83% 3.34x
Auto Enthusiast Information Researchers 1.10% 3.14x
School Curriculum 1.10% 2.98x
Private Aviation 0.69% 2.92x
Michigan Cluster 3.17% 2.86x
Children's Learning Tools 0.83% 2.78x
Kentucky News 2.07% 2.76x
Composition Percentage: The overlap percentage between the Marsh audience and the Content Affinity attribute.
Index: A comparison of the Marsh audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Marsh audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female