Dstillery Audiences

MARSH

Audience Size: 11.4 Thousand Devices

Explore the Marsh Audience

Below you'll find more information about the Marsh audience, broken down in different categories based on their digital and physical behaviors. These are 11.4 thousand unique devices whose actions qualify for the Marsh audience.

Dstillery Crafted Audiences

INTERESTS

The Marsh audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Marsh audience is Indiana Hoosiers Fans.

Interest Composition Index
Indiana Hoosiers Fans 15.48% 6.96x
Midwestern Voters 10.71% 5.21x
Cininnati Reds Fans 10.12% 4.83x
Ohio County and Local Fair Visitors 11.31% 4.76x
Country Music Festivals Enthusiasts 10.00% 3.97x
Halloween Enthusiasts 10.00% 3.86x
Xbox Enthusiasts 10.00% 3.79x
Urban Skateboarding Sneaker Shoppers 10.00% 3.73x
The Sims Video Game Fans 10.00% 3.71x
PlayStation Enthusiasts 10.00% 3.62x
Composition Percentage: The overlap percentage between the Marsh audience and the Interest attribute.
Index: A comparison of the Marsh audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Marsh audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Marsh audience is Carhartt.

Location Composition Index
Carhartt 2.24% 5.91x
Joe's Jeans 0.35% 5.05x
Brooks Brothers 2.81% 4.66x
Buckle 5.17% 4.56x
Topshop 0.44% 3.78x
Aeropostale 4.26% 3.68x
American Eagle Outfitters 5.74% 3.68x
Journeys 4.07% 3.61x
Eddie Bauer 1.79% 3.54x
Chicos 3.84% 3.51x
Composition Percentage: The overlap percentage between the Marsh audience and the Location attribute.
Index: A comparison of the Marsh audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Marsh audience is Indiana Finance & Business Cluster.

Content Affinity Composition Index
Indiana Finance & Business Cluster 5.36% 11.08x
Cincinnati Cluster 6.55% 5.53x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.23% 5.51x
Local Events & Travel Guide 3.57% 4.98x
Ohio Universities 1.19% 3.93x
Kentucky News 4.76% 3.81x
Florida College Athletics 1.19% 3.78x
Math Reference 1.79% 3.74x
Home Remodeling 0.47% 3.65x
K-12 Teacher Resources 2.98% 3.57x
Composition Percentage: The overlap percentage between the Marsh audience and the Content Affinity attribute.
Index: A comparison of the Marsh audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Marsh audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male