Dstillery Audiences

MARSH

Audience Size: 36.5 Thousand Devices

Explore the Marsh Audience

Below you'll find more information about the Marsh audience, broken down in different categories based on their digital and physical behaviors. These are 36.5 thousand unique devices whose actions qualify for the Marsh audience.

Dstillery Crafted Audiences

INTERESTS

The Marsh audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Marsh audience is Indiana Hoosiers Fans.

Interest Composition Index
Indiana Hoosiers Fans 15.48% 6.96x
Wisconsin County and Local Fair Visitors 15.00% 6.39x
WWE and Pro Wrestling Fans 10.00% 5.48x
Midwestern Voters 10.71% 5.21x
Indianapolis Colts Fans 10.00% 4.96x
Cininnati Reds Fans 10.12% 4.83x
Ohio County and Local Fair Visitors 11.31% 4.76x
Indie Coffee Shoppers 10.00% 4.40x
Order-in Eaters 10.00% 4.37x
Country Music Festivals Enthusiasts 10.00% 3.97x
Composition Percentage: The overlap percentage between the Marsh audience and the Interest attribute.
Index: A comparison of the Marsh audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Marsh audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Marsh audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 2.85% 4.96x
Carhartt 0.50% 4.74x
Everlane 0.05% 4.34x
Buckle 4.07% 4.13x
Eddie Bauer 1.56% 3.65x
Supreme 0.18% 3.61x
Chicos 3.17% 3.36x
Journeys 3.30% 3.36x
Aeropostale 2.91% 3.26x
American Eagle Outfitters 4.44% 3.15x
Composition Percentage: The overlap percentage between the Marsh audience and the Location attribute.
Index: A comparison of the Marsh audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Marsh audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity Composition Index
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 5.00% 99.49x
Fashion & Cosmetics 0.15% 70.82x
India Cluster 5.00% 54.27x
Drawing & Animation 0.33% 50.80x
Environmental Conservation 0.13% 48.92x
Decoration & Fabric 0.08% 40.10x
Higher Education 5.00% 39.09x
Rural Living 0.16% 36.33x
Parenting & Nutrition 0.15% 35.69x
Flags & Trump 0.15% 31.77x
Composition Percentage: The overlap percentage between the Marsh audience and the Content Affinity attribute.
Index: A comparison of the Marsh audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Marsh audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male