Dstillery Audiences

MARSH

Audience Size: 43.5 Thousand Devices

Explore the Marsh Audience

Below you'll find more information about the Marsh audience, broken down in different categories based on their digital and physical behaviors. These are 43.5 thousand unique devices whose actions qualify for the Marsh audience.

Dstillery Crafted Audiences

INTERESTS

The Marsh audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Marsh audience is Indiana Pacers Fans.

Interest Composition Index
Indiana Pacers Fans 12.12% 10.02x
Indianapolis Colts Fans 11.39% 9.88x
Indiana Hoosiers Fans 10.31% 8.15x
Midwestern Voters 7.05% 5.74x
Cininnati Reds Fans 5.24% 3.91x
Cabin Rental Researchers 5.06% 3.55x
Waterfront Vacationers 3.62% 2.58x
Mowing Equipment Shoppers 2.89% 2.56x
Chicago Cubs Fans 3.25% 2.56x
Notre Dame Fighting Irish Fans 3.07% 2.55x
Composition Percentage: The overlap percentage between the Marsh audience and the Interest attribute.
Index: A comparison of the Marsh audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Marsh audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Marsh audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 2.85% 4.89x
Buckle 3.02% 4.59x
Columbia 0.97% 4.44x
Carhartt 5.75% 4.26x
Everlane 0.04% 4.07x
Eddie Bauer 1.27% 4.05x
Dressbarn 2.85% 3.75x
American Eagle Outfitters 4.20% 3.74x
Aeropostale 2.12% 3.64x
Supreme 0.18% 3.61x
Composition Percentage: The overlap percentage between the Marsh audience and the Location attribute.
Index: A comparison of the Marsh audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Marsh audience is Fashion & Cosmetics.

Content Affinity Composition Index
Fashion & Cosmetics 0.15% 70.82x
Drawing & Animation 0.33% 50.80x
Environmental Conservation 0.13% 48.92x
Decoration & Fabric 0.08% 40.10x
Rural Living 0.16% 36.33x
Parenting & Nutrition 0.15% 35.69x
Flags & Trump 0.15% 31.77x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.36% 30.90x
Toronto Tourism 0.17% 29.85x
Active Lifestyle Enthusiasts 0.18% 26.60x
Composition Percentage: The overlap percentage between the Marsh audience and the Content Affinity attribute.
Index: A comparison of the Marsh audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Marsh audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male