Explore the Marshalls Audience
Below you'll find more information about the Marshalls audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Marshalls audience.
INTERESTS
The Marshalls audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Marshalls audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 2.33x |
| Getting Off the Grid Travelers | 0.03% | 1.89x |
| Work Hard, Play Hard Travelers | 0.03% | 1.82x |
| Readers of Dominican Republic Content | 2.91% | 1.63x |
| Readers of Caribbean Content | 3.24% | 1.62x |
| Readers of Honduran Content | 2.91% | 1.61x |
| Family Adventures Travelers | 0.03% | 1.61x |
| Readers of Guatemalan Content | 2.79% | 1.59x |
| Readers of Belizean Content | 2.94% | 1.56x |
| Readers of El Salvadoran Content | 2.81% | 1.54x |
Composition Percentage:
The overlap percentage between the Marshalls audience and the Interest attribute.
Index: A comparison of the Marshalls audience to the internet population.
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APPAREL RETAILERS
The Marshalls audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Marshalls audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.83% | 11.48x |
| Uniqlo | 2.66% | 10.09x |
| Old Navy | 15.15% | 9.54x |
| Everlane | 0.19% | 9.16x |
| Calvin Klein | 0.80% | 8.93x |
| Levi Strauss | 3.11% | 8.91x |
| Zara | 3.60% | 8.64x |
| Supreme | 0.24% | 8.62x |
| Hugo Boss | 5.07% | 8.53x |
| Forever 21 | 7.95% | 8.47x |
Composition Percentage:
The overlap percentage between the Marshalls audience and the Location attribute.
Index: A comparison of the Marshalls audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Marshalls audience is Assorted Topics (Insurance, Travel, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 6.16x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.01% | 3.56x |
| Content Streamers & Downloaders | 0.02% | 3.14x |
| South Dakota Cluster | 0.88% | 2.63x |
| Environmental Conservation | 0.01% | 2.62x |
| French News & Gossip Cluster | 0.09% | 2.57x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.01% | 2.55x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.01% | 2.49x |
| Assorted Topics (Television, Origami, Men's Health) | 0.03% | 2.47x |
| Bulgaria Cluster | 0.02% | 2.43x |
Composition Percentage:
The overlap percentage between the Marshalls audience and the Content Affinity attribute.
Index: A comparison of the Marshalls audience to the internet population.
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DEMOGRAPHICS
The Marshalls audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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