Explore the Marshalls Audience
Below you'll find more information about the Marshalls audience, broken down in different categories based on their digital and physical behaviors. These are 590.2 thousand unique devices whose actions qualify for the Marshalls audience.
INTERESTS
The Marshalls audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Marshalls audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.14% | 3.70x |
| Cape Cod News Readers | 1.98% | 2.21x |
| School Closings Updates Readers | 0.90% | 2.13x |
| Shelf-Stable Food Content Readers | 0.86% | 2.01x |
| Valentines Day Celebrators | 1.58% | 1.93x |
| Big Box Store Jewelry Sale Shoppers | 0.07% | 1.93x |
| Womens Fashion Brands Shoppers | 3.42% | 1.91x |
| Verizon Wireless Customers | 0.09% | 1.84x |
| Trendy Shoe Shoppers | 0.86% | 1.83x |
| Mens Business Clothes Shoppers | 0.86% | 1.78x |
Composition Percentage:
The overlap percentage between the Marshalls audience and the Interest attribute.
Index: A comparison of the Marshalls audience to the internet population.
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APPAREL RETAILERS
The Marshalls audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Marshalls audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.15% | 4.62x |
| Supreme | 0.02% | 4.60x |
| Levi Strauss | 0.05% | 4.35x |
| Calvin Klein | 0.28% | 4.25x |
| Club Monaco | 0.71% | 4.21x |
| Joe's Jeans | 0.15% | 3.92x |
| Armani | 1.63% | 3.89x |
| Dressbarn | 8.50% | 3.86x |
| Old Navy | 18.01% | 3.76x |
| Uniqlo | 0.80% | 3.64x |
Composition Percentage:
The overlap percentage between the Marshalls audience and the Location attribute.
Index: A comparison of the Marshalls audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Marshalls audience is New England Universities.
| Content Affinity | Composition | Index |
| New England Universities | 0.14% | 5.32x |
| Online Games | 0.36% | 3.91x |
| Child Development | 0.07% | 3.67x |
| Travel, Food, Fashion & Fitness | 0.18% | 3.67x |
| Alternative Movie Streaming | 0.06% | 3.65x |
| Poland Cluster | 0.11% | 3.51x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.14% | 3.29x |
| Content Streamers & Downloaders | 0.02% | 3.14x |
| Assorted Topics (Television, Origami, Men's Health) | 0.07% | 3.13x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.03% | 3.11x |
Composition Percentage:
The overlap percentage between the Marshalls audience and the Content Affinity attribute.
Index: A comparison of the Marshalls audience to the internet population.
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DEMOGRAPHICS
The Marshalls audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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