Explore the Marshalls Audience
Below you'll find more information about the Marshalls audience, broken down in different categories based on their digital and physical behaviors. These are 379 thousand unique devices whose actions qualify for the Marshalls audience.
INTERESTS
The Marshalls audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Marshalls audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.14% | 3.70x |
| Verizon Wireless Customers | 0.09% | 1.84x |
| New York City Events Researchers | 2.18% | 1.76x |
| Retail Job Seekers | 3.16% | 1.69x |
| North East State Fair Visitors | 3.66% | 1.68x |
| Readers of South American Content | 3.43% | 1.68x |
| Palm Beach Trip Planners | 3.19% | 1.66x |
| Major Airline Customers | 2.87% | 1.66x |
| School Closings Updates Readers | 1.34% | 1.64x |
| Ballet Enthusiasts | 2.67% | 1.60x |
Composition Percentage:
The overlap percentage between the Marshalls audience and the Interest attribute.
Index: A comparison of the Marshalls audience to the internet population.
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APPAREL RETAILERS
The Marshalls audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Marshalls audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.03% | 11.36x |
| Topshop | 0.05% | 7.57x |
| Calvin Klein | 0.13% | 7.57x |
| Old Navy | 9.03% | 7.56x |
| Dressbarn | 4.09% | 7.47x |
| Abercrombie & Fitch | 0.27% | 6.53x |
| Ann Taylor | 0.60% | 5.30x |
| Armani | 0.54% | 5.29x |
| Club Monaco | 0.23% | 5.24x |
| Forever 21 | 2.13% | 4.96x |
Composition Percentage:
The overlap percentage between the Marshalls audience and the Location attribute.
Index: A comparison of the Marshalls audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Marshalls audience is Mail Order Food.
| Content Affinity | Composition | Index |
| Mail Order Food | 0.12% | 4.97x |
| College Sports | 0.12% | 4.31x |
| Nursing | 0.14% | 4.16x |
| Bathrooms & Plumbing | 0.09% | 3.88x |
| Alternative Movie Streaming | 0.06% | 3.65x |
| New England & Ivy League Sports | 0.15% | 3.43x |
| Spanish Health & Wellness | 0.15% | 3.29x |
| Content Streamers & Downloaders | 0.02% | 3.14x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.03% | 3.11x |
| Historical Information - Museums & Libraries | 0.17% | 3.01x |
Composition Percentage:
The overlap percentage between the Marshalls audience and the Content Affinity attribute.
Index: A comparison of the Marshalls audience to the internet population.
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DEMOGRAPHICS
The Marshalls audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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