Dstillery Audiences

MARSHALLS

Audience Size: 590.2 Thousand Devices

Explore the Marshalls Audience

Below you'll find more information about the Marshalls audience, broken down in different categories based on their digital and physical behaviors. These are 590.2 thousand unique devices whose actions qualify for the Marshalls audience.

Dstillery Crafted Audiences

INTERESTS

The Marshalls audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Marshalls audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.14% 3.70x
Cape Cod News Readers 1.98% 2.21x
School Closings Updates Readers 0.90% 2.13x
Shelf-Stable Food Content Readers 0.86% 2.01x
Valentines Day Celebrators 1.58% 1.93x
Big Box Store Jewelry Sale Shoppers 0.07% 1.93x
Womens Fashion Brands Shoppers 3.42% 1.91x
Verizon Wireless Customers 0.09% 1.84x
Trendy Shoe Shoppers 0.86% 1.83x
Mens Business Clothes Shoppers 0.86% 1.78x
Composition Percentage: The overlap percentage between the Marshalls audience and the Interest attribute.
Index: A comparison of the Marshalls audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Marshalls audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Marshalls audience is Topshop.

Location Composition Index
Topshop 0.15% 4.62x
Supreme 0.02% 4.60x
Levi Strauss 0.05% 4.35x
Calvin Klein 0.28% 4.25x
Club Monaco 0.71% 4.21x
Joe's Jeans 0.15% 3.92x
Armani 1.63% 3.89x
Dressbarn 8.50% 3.86x
Old Navy 18.01% 3.76x
Uniqlo 0.80% 3.64x
Composition Percentage: The overlap percentage between the Marshalls audience and the Location attribute.
Index: A comparison of the Marshalls audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Marshalls audience is New England Universities.

Content Affinity Composition Index
New England Universities 0.14% 5.32x
Online Games 0.36% 3.91x
Child Development 0.07% 3.67x
Travel, Food, Fashion & Fitness 0.18% 3.67x
Alternative Movie Streaming 0.06% 3.65x
Poland Cluster 0.11% 3.51x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.14% 3.29x
Content Streamers & Downloaders 0.02% 3.14x
Assorted Topics (Television, Origami, Men's Health) 0.07% 3.13x
Assorted Topics (Toys, T-Shirts, Volvos) 0.03% 3.11x
Composition Percentage: The overlap percentage between the Marshalls audience and the Content Affinity attribute.
Index: A comparison of the Marshalls audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Marshalls audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female