Explore the Marshalls Audience
Below you'll find more information about the Marshalls audience, broken down in different categories based on their digital and physical behaviors. These are 57.5 thousand unique devices whose actions qualify for the Marshalls audience.
INTERESTS
The Marshalls audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Marshalls audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.14% | 3.70x |
| Restaurant Menu Researchers | 3.78% | 2.26x |
| School Closings Updates Readers | 1.84% | 2.11x |
| Fast Fashion Shoppers | 3.25% | 2.07x |
| New York City Events Researchers | 2.62% | 2.02x |
| Retail Job Seekers | 3.30% | 1.96x |
| True Crime Podcast Listeners | 0.13% | 1.91x |
| Verizon Wireless Customers | 0.09% | 1.84x |
| Trendy Denim Shoppers | 3.20% | 1.80x |
| Yale University Fans | 2.42% | 1.79x |
Composition Percentage:
The overlap percentage between the Marshalls audience and the Interest attribute.
Index: A comparison of the Marshalls audience to the internet population.
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APPAREL RETAILERS
The Marshalls audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Marshalls audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 0.93% | 24.30x |
| Calvin Klein | 0.10% | 10.51x |
| Dressbarn | 5.69% | 10.37x |
| Saint Laurent Paris | 0.13% | 10.22x |
| Club Monaco | 0.28% | 10.21x |
| Old Navy | 10.63% | 9.95x |
| Forever 21 | 2.82% | 8.92x |
| Topshop | 0.04% | 8.85x |
| Intermix | 0.17% | 8.80x |
| Armani | 0.49% | 8.44x |
Composition Percentage:
The overlap percentage between the Marshalls audience and the Location attribute.
Index: A comparison of the Marshalls audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Marshalls audience is Science Education & Academia.
| Content Affinity | Composition | Index |
| Science Education & Academia | 0.24% | 5.48x |
| Canada Culture and Tourism | 0.15% | 4.74x |
| Phone & Computer Game Downloaders | 0.15% | 4.61x |
| Dermatology | 0.15% | 4.27x |
| Online Media Converters | 0.15% | 4.17x |
| Writing Resources | 0.10% | 3.96x |
| Music Education | 0.29% | 3.88x |
| Film Production | 0.15% | 3.82x |
| Weather Information | 0.15% | 3.80x |
| Alternative Movie Streaming | 0.06% | 3.65x |
Composition Percentage:
The overlap percentage between the Marshalls audience and the Content Affinity attribute.
Index: A comparison of the Marshalls audience to the internet population.
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DEMOGRAPHICS
The Marshalls audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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