Explore the Marshalls Audience
Below you'll find more information about the Marshalls audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Marshalls audience.
INTERESTS
The Marshalls audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Marshalls audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.11% | 3.32x |
| Sprint Customers | 0.09% | 2.66x |
| Social Distancing Content Readers | 0.09% | 2.34x |
| AT&T Wireless Customers | 0.14% | 2.19x |
| Verizon Wireless Customers | 0.20% | 2.08x |
| True Crime Podcast Listeners | 0.13% | 1.91x |
| North East State Fair Visitors | 3.20% | 1.67x |
| Major Airline Customers | 3.23% | 1.61x |
| Readers of Puerto Rican Content | 3.52% | 1.59x |
| Work Visa Researchers | 2.55% | 1.55x |
Composition Percentage:
The overlap percentage between the Marshalls audience and the Interest attribute.
Index: A comparison of the Marshalls audience to the internet population.
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APPAREL RETAILERS
The Marshalls audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Marshalls audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.69% | 12.99x |
| Everlane | 0.21% | 12.81x |
| Joe's Jeans | 0.37% | 12.42x |
| Uniqlo | 2.92% | 11.66x |
| Calvin Klein | 0.80% | 11.64x |
| Supreme | 0.20% | 11.35x |
| Old Navy | 18.01% | 10.39x |
| Intermix | 1.11% | 10.25x |
| Ann Taylor | 3.44% | 10.22x |
| Club Monaco | 1.83% | 9.92x |
Composition Percentage:
The overlap percentage between the Marshalls audience and the Location attribute.
Index: A comparison of the Marshalls audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Marshalls audience is Holistic Medicine.
| Content Affinity | Composition | Index |
| Holistic Medicine | 0.09% | 5.75x |
| Texas Off-Roading | 0.02% | 4.00x |
| Psychology & Social Work | 0.17% | 3.75x |
| Memes & Comedy | 0.06% | 3.71x |
| Alternative Movie Streaming | 0.06% | 3.65x |
| Right Wing Blogs - Political Activism | 0.06% | 3.48x |
| Poland Cluster | 0.17% | 3.33x |
| Institutional Investing | 0.11% | 3.14x |
| Content Streamers & Downloaders | 0.02% | 3.14x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.03% | 3.11x |
Composition Percentage:
The overlap percentage between the Marshalls audience and the Content Affinity attribute.
Index: A comparison of the Marshalls audience to the internet population.
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DEMOGRAPHICS
The Marshalls audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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