Explore the Marshalls Audience
Below you'll find more information about the Marshalls audience, broken down in different categories based on their digital and physical behaviors. These are 148.9 thousand unique devices whose actions qualify for the Marshalls audience.
INTERESTS
The Marshalls audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Marshalls audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.14% | 3.70x |
| Market Intelligence Researchers | 4.11% | 2.66x |
| Wine Lovers | 3.12% | 2.35x |
| Readers of Pakistani Content | 3.95% | 2.33x |
| Readers of South Asian Content | 3.29% | 2.31x |
| Supermarket Shoppers | 3.62% | 2.24x |
| Techies | 3.62% | 2.23x |
| Financial News Readers | 3.12% | 2.21x |
| Restaurant Researchers | 2.96% | 2.20x |
| Competitive Sports Participants | 2.96% | 2.16x |
Composition Percentage:
The overlap percentage between the Marshalls audience and the Interest attribute.
Index: A comparison of the Marshalls audience to the internet population.
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APPAREL RETAILERS
The Marshalls audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Marshalls audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 0.50% | 10.68x |
| Club Monaco | 0.52% | 9.86x |
| Topshop | 0.07% | 9.47x |
| Saint Laurent Paris | 0.24% | 9.20x |
| Old Navy | 12.93% | 8.62x |
| Dressbarn | 6.32% | 8.56x |
| Intermix | 0.21% | 8.10x |
| Calvin Klein | 0.16% | 8.08x |
| Hugo Boss | 1.70% | 8.04x |
| Armani | 0.92% | 7.94x |
Composition Percentage:
The overlap percentage between the Marshalls audience and the Location attribute.
Index: A comparison of the Marshalls audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Marshalls audience is India Cluster.
| Content Affinity | Composition | Index |
| India Cluster | 0.49% | 5.63x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.49% | 4.73x |
| Hawaii News | 1.48% | 4.47x |
| Latin American News | 1.15% | 4.27x |
| Nursing | 0.14% | 4.16x |
| Bathrooms & Plumbing | 0.09% | 3.88x |
| K-Pop | 0.33% | 3.83x |
| Spain News - Madrid & Seville | 0.66% | 3.75x |
| Spanish Health & Wellness | 0.20% | 3.68x |
| Alternative Movie Streaming | 0.06% | 3.65x |
Composition Percentage:
The overlap percentage between the Marshalls audience and the Content Affinity attribute.
Index: A comparison of the Marshalls audience to the internet population.
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DEMOGRAPHICS
The Marshalls audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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