Explore the Marshalls Audience
Below you'll find more information about the Marshalls audience, broken down in different categories based on their digital and physical behaviors. These are 973.3 thousand unique devices whose actions qualify for the Marshalls audience.
INTERESTS
The Marshalls audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Marshalls audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.14% | 3.70x |
| School Closings Updates Readers | 1.00% | 1.89x |
| Verizon Wireless Customers | 0.09% | 1.84x |
| Telemedicine Content Readers | 0.81% | 1.69x |
| Readers of Puerto Rican Content | 3.08% | 1.60x |
| Miami Trip Planners | 2.28% | 1.57x |
| Readers of South Asian Content | 1.25% | 1.51x |
| Boston Bruins Fans | 2.03% | 1.49x |
| Los Angeles Trip Planners | 2.32% | 1.49x |
| China Trip Planners | 2.45% | 1.48x |
Composition Percentage:
The overlap percentage between the Marshalls audience and the Interest attribute.
Index: A comparison of the Marshalls audience to the internet population.
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APPAREL RETAILERS
The Marshalls audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Marshalls audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.02% | 5.30x |
| Dressbarn | 7.96% | 4.17x |
| Club Monaco | 0.60% | 4.16x |
| Old Navy | 16.82% | 4.07x |
| Armani | 1.33% | 3.90x |
| Topshop | 0.10% | 3.87x |
| Calvin Klein | 0.22% | 3.82x |
| Lorna Jane | 0.52% | 3.76x |
| Abercrombie & Fitch | 0.57% | 3.67x |
| Uniqlo | 0.70% | 3.66x |
Composition Percentage:
The overlap percentage between the Marshalls audience and the Location attribute.
Index: A comparison of the Marshalls audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Marshalls audience is Serbia & Albania Cluster.
| Content Affinity | Composition | Index |
| Serbia & Albania Cluster | 0.10% | 6.05x |
| Corporate Employment Pages | 0.07% | 5.53x |
| Poland Cluster | 0.15% | 5.05x |
| Action Sports | 0.06% | 4.84x |
| China Cluster | 0.20% | 4.44x |
| Bags & Luggage | 0.12% | 4.11x |
| Internet Radio | 0.05% | 3.89x |
| Healthcare Jobs | 0.04% | 3.85x |
| School Curriculum | 0.22% | 3.76x |
| Alternative Movie Streaming | 0.06% | 3.65x |
Composition Percentage:
The overlap percentage between the Marshalls audience and the Content Affinity attribute.
Index: A comparison of the Marshalls audience to the internet population.
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DEMOGRAPHICS
The Marshalls audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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