Explore the Marshalls Audience
Below you'll find more information about the Marshalls audience, broken down in different categories based on their digital and physical behaviors. These are 505.6 thousand unique devices whose actions qualify for the Marshalls audience.
INTERESTS
The Marshalls audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Marshalls audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.14% | 3.70x |
| Small Business COVID-19 Relief Researchers | 0.09% | 3.11x |
| Hulu Users | 0.09% | 2.48x |
| Cape Cod News Readers | 3.18% | 2.03x |
| True Crime Podcast Listeners | 0.13% | 1.91x |
| Pantry Recipes Researchers | 0.36% | 1.86x |
| Verizon Wireless Customers | 0.09% | 1.84x |
| Miami Trip Planners | 3.23% | 1.69x |
| Canoeing and Kayaking Enthusiasts | 3.14% | 1.64x |
| Home Interior Design Enthusiasts | 2.33% | 1.63x |
Composition Percentage:
The overlap percentage between the Marshalls audience and the Interest attribute.
Index: A comparison of the Marshalls audience to the internet population.
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APPAREL RETAILERS
The Marshalls audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Marshalls audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 0.84% | 14.38x |
| Topshop | 0.26% | 11.35x |
| Old Navy | 12.89% | 10.90x |
| Calvin Klein | 0.41% | 10.79x |
| Everlane | 0.09% | 10.69x |
| Dressbarn | 5.40% | 10.52x |
| Uniqlo | 1.45% | 10.48x |
| Joe's Jeans | 0.15% | 10.40x |
| Levi Strauss | 0.03% | 10.05x |
| Ann Taylor | 1.86% | 9.92x |
Composition Percentage:
The overlap percentage between the Marshalls audience and the Location attribute.
Index: A comparison of the Marshalls audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Marshalls audience is Real Estate Cluster.
| Content Affinity | Composition | Index |
| Real Estate Cluster | 0.14% | 4.63x |
| Texas Off-Roading | 0.02% | 4.00x |
| Serbia & Albania Cluster | 0.09% | 3.95x |
| Feminism | 0.12% | 3.87x |
| Alternative Movie Streaming | 0.06% | 3.65x |
| Foreign Language Education | 0.13% | 3.42x |
| Content Streamers & Downloaders | 0.02% | 3.14x |
| Perfume, Makeup & Cosmetics | 0.18% | 3.11x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.03% | 3.11x |
| Canada Business Cluster | 0.18% | 3.00x |
Composition Percentage:
The overlap percentage between the Marshalls audience and the Content Affinity attribute.
Index: A comparison of the Marshalls audience to the internet population.
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DEMOGRAPHICS
The Marshalls audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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