Explore the Marshalls Audience
Below you'll find more information about the Marshalls audience, broken down in different categories based on their digital and physical behaviors. These are 240.7 thousand unique devices whose actions qualify for the Marshalls audience.
INTERESTS
The Marshalls audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Marshalls audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.14% | 3.70x |
| Cape Cod News Readers | 2.94% | 1.99x |
| Verizon Wireless Customers | 0.09% | 1.84x |
| School Closings Updates Readers | 1.38% | 1.80x |
| North East State Fair Visitors | 3.40% | 1.71x |
| Burger Enthusiast | 3.12% | 1.67x |
| Work Visa Researchers | 2.16% | 1.65x |
| Home Custom Bedroom Decorators | 1.56% | 1.64x |
| Custom Home Lighting Shoppers | 1.56% | 1.64x |
| Northeastern Voters | 2.76% | 1.62x |
Composition Percentage:
The overlap percentage between the Marshalls audience and the Interest attribute.
Index: A comparison of the Marshalls audience to the internet population.
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APPAREL RETAILERS
The Marshalls audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Marshalls audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 0.49% | 12.67x |
| Calvin Klein | 0.18% | 11.39x |
| Abercrombie & Fitch | 0.47% | 11.32x |
| Saint Laurent Paris | 0.20% | 11.31x |
| Intermix | 0.24% | 10.80x |
| Dressbarn | 6.58% | 10.30x |
| Old Navy | 13.07% | 9.94x |
| Uniqlo | 0.47% | 9.90x |
| Express Outlets | 1.28% | 9.88x |
| American Apparel | 1.06% | 9.46x |
Composition Percentage:
The overlap percentage between the Marshalls audience and the Location attribute.
Index: A comparison of the Marshalls audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Marshalls audience is Winter Sports & Gear.
| Content Affinity | Composition | Index |
| Winter Sports & Gear | 0.14% | 4.65x |
| Nursing | 0.14% | 4.16x |
| Poland Cluster | 0.14% | 4.01x |
| Foreign Language Education | 0.09% | 3.93x |
| Natural Diet & Supplement Researchers | 0.09% | 3.92x |
| Bathrooms & Plumbing | 0.09% | 3.88x |
| Spanish Lifestyle & Health | 0.14% | 3.82x |
| Arabic News | 0.09% | 3.73x |
| Alternative Movie Streaming | 0.06% | 3.65x |
| Maps & Navigation | 0.18% | 3.60x |
Composition Percentage:
The overlap percentage between the Marshalls audience and the Content Affinity attribute.
Index: A comparison of the Marshalls audience to the internet population.
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DEMOGRAPHICS
The Marshalls audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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