Dstillery Audiences

MARSHALLS

Audience Size: 1.6 Million Devices

Explore the Marshalls Audience

Below you'll find more information about the Marshalls audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Marshalls audience.

Dstillery Crafted Audiences

INTERESTS

The Marshalls audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Marshalls audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.33x
Getting Off the Grid Travelers 0.03% 1.89x
Work Hard, Play Hard Travelers 0.03% 1.82x
Readers of South American Content 3.27% 1.73x
Readers of Caribbean Content 3.42% 1.72x
Readers of Puerto Rican Content 3.16% 1.70x
Colombia Trip Planners 3.34% 1.70x
Readers of Dominican Republic Content 3.04% 1.67x
Readers of Belizean Content 3.20% 1.66x
Readers of Cuban Content 2.52% 1.65x
Composition Percentage: The overlap percentage between the Marshalls audience and the Interest attribute.
Index: A comparison of the Marshalls audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Marshalls audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Marshalls audience is Topshop.

Location Composition Index
Topshop 1.05% 11.91x
Supreme 0.27% 10.89x
Calvin Klein 0.86% 10.24x
Uniqlo 3.08% 10.18x
Everlane 0.22% 9.54x
Joe's Jeans 0.51% 9.54x
Old Navy 17.26% 9.39x
Levi Strauss 2.72% 9.11x
Zara 3.96% 8.82x
Intermix 1.41% 8.73x
Composition Percentage: The overlap percentage between the Marshalls audience and the Location attribute.
Index: A comparison of the Marshalls audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Marshalls audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.03% 5.44x
Franco-African Cluster 0.05% 4.83x
Drawing & Animation 0.03% 4.05x
Serbia & Albania Cluster 0.08% 4.01x
Assorted Topics (Animals, Clothing, Events, Education) 0.01% 3.56x
Credit Unions & Consumer Protection 0.04% 3.54x
South Dakota Cluster 1.07% 3.16x
Content Streamers & Downloaders 0.02% 3.14x
Los Angeles Cluster 0.05% 3.09x
Online Learning 0.03% 3.06x
Composition Percentage: The overlap percentage between the Marshalls audience and the Content Affinity attribute.
Index: A comparison of the Marshalls audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Marshalls audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male