Explore the Marshalls Audience
Below you'll find more information about the Marshalls audience, broken down in different categories based on their digital and physical behaviors. These are 522 thousand unique devices whose actions qualify for the Marshalls audience.
INTERESTS
The Marshalls audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Marshalls audience is Readers of Caribbean Content.
| Interest | Composition | Index |
| Readers of Caribbean Content | 2.47% | 1.79x |
| Readers of South American Content | 2.29% | 1.76x |
| Colombia Trip Planners | 2.56% | 1.75x |
| Readers of Panamanian Content | 2.05% | 1.70x |
| Readers of Belizean Content | 2.43% | 1.68x |
| Readers of Guatemalan Content | 2.30% | 1.66x |
| Readers of Nicaraguan Content | 2.08% | 1.66x |
| Readers of Dominican Republic Content | 2.40% | 1.65x |
| Readers of El Salvadoran Content | 2.16% | 1.64x |
| Readers of Mexican Content | 2.28% | 1.60x |
Composition Percentage:
The overlap percentage between the Marshalls audience and the Interest attribute.
Index: A comparison of the Marshalls audience to the internet population.
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APPAREL RETAILERS
The Marshalls audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Marshalls audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 6.84% | 22.90x |
| Hugo Boss | 1.65% | 18.11x |
| Old Navy | 7.55% | 17.16x |
| Armani | 2.01% | 15.15x |
| Uniqlo | 1.15% | 14.68x |
| Levi Strauss | 1.05% | 14.63x |
| Zara | 2.38% | 14.48x |
| Forever 21 | 4.10% | 14.48x |
| Lane Bryant | 4.56% | 13.87x |
| Calvin Klein | 0.97% | 13.85x |
Composition Percentage:
The overlap percentage between the Marshalls audience and the Location attribute.
Index: A comparison of the Marshalls audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Marshalls audience is Central & South American News.
| Content Affinity | Composition | Index |
| Central & South American News | 0.19% | 2.40x |
| Latin American News | 0.24% | 2.25x |
| Peru Media | 0.15% | 2.16x |
| Spain News | 0.73% | 2.04x |
| Brazil & Portugal News | 0.07% | 2.01x |
| Arabic News | 0.14% | 1.92x |
| Spanish Health & Wellness | 0.43% | 1.90x |
| Internet Radio | 0.14% | 1.84x |
| Caribbean Cluster | 0.20% | 1.78x |
| Gossip & Entertainment | 0.29% | 1.78x |
Composition Percentage:
The overlap percentage between the Marshalls audience and the Content Affinity attribute.
Index: A comparison of the Marshalls audience to the internet population.
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DEMOGRAPHICS
The Marshalls audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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