Dstillery Audiences

MARTIN'S

Audience Size: 24.8 Thousand Devices

Explore the Martin's Audience

Below you'll find more information about the Martin's audience, broken down in different categories based on their digital and physical behaviors. These are 24.8 thousand unique devices whose actions qualify for the Martin's audience.

Dstillery Crafted Audiences

INTERESTS

The Martin's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Martin's audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 20.00% 9.02x
Pennsylvania County and Local Fair Visitors 16.67% 7.99x
Pittsburgh Pirates Fans 15.00% 7.88x
Penn State Nittany Lions Fans 10.83% 6.85x
Norfolk and Virginia Beach Trip Planners 15.00% 6.58x
Pittsburgh Penguins Fans 10.83% 6.19x
South Atlantic State Fair Visitors 13.33% 5.52x
Washington Nationals Fans 10.83% 5.44x
Mid-Atlantic Voters 10.83% 5.40x
Republicans 8.33% 5.27x
Composition Percentage: The overlap percentage between the Martin's audience and the Interest attribute.
Index: A comparison of the Martin's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Martin's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Martin's audience is Express Outlets.

Location Composition Index
Express Outlets 2.40% 13.13x
Belk 2.81% 10.76x
LL Bean 0.55% 4.98x
Hollister 4.10% 4.67x
Carhartt 23.48% 4.37x
American Eagle Outfitters 4.99% 4.21x
Aeropostale 4.95% 4.14x
J. Crew 3.03% 3.88x
Coach 3.07% 3.85x
Old Navy 6.21% 3.59x
Composition Percentage: The overlap percentage between the Martin's audience and the Location attribute.
Index: A comparison of the Martin's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Martin's audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 15.00% 19.28x
Washington & Northern Virginia 10.00% 11.28x
Central Pennsylvania Cluster 19.17% 8.50x
Northeast Pennsylvania Cluster 6.67% 7.19x
Baltimore Cluster 10.00% 5.07x
Virginia News 13.33% 4.80x
Pittsburgh News 9.17% 4.47x
Electronic Accessories 1.67% 3.93x
Furniture Shopping 5.00% 3.84x
Assorted Topics (Events, Tickets, Fitness) 3.33% 3.80x
Composition Percentage: The overlap percentage between the Martin's audience and the Content Affinity attribute.
Index: A comparison of the Martin's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Martin's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male