Dstillery Audiences

MARTIN'S

Audience Size: 16.7 Thousand Devices

Explore the Martin's Audience

Below you'll find more information about the Martin's audience, broken down in different categories based on their digital and physical behaviors. These are 16.7 thousand unique devices whose actions qualify for the Martin's audience.

Dstillery Crafted Audiences

INTERESTS

The Martin's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Martin's audience is Pennsylvania County and Local Fair Visitors.

Interest Composition Index
Pennsylvania County and Local Fair Visitors 26.36% 11.30x
Washington DC Trip Planners 23.64% 10.65x
Penn State Nittany Lions Fans 17.27% 9.69x
Pittsburgh Pirates Fans 15.45% 7.28x
Norfolk and Virginia Beach Trip Planners 17.27% 7.13x
Pittsburgh Steelers Fans 15.45% 6.76x
Mid-Atlantic Voters 11.82% 6.14x
South Atlantic State Fair Visitors 15.45% 5.56x
Baltimore Ravens Fans 12.73% 5.43x
Pittsburgh Penguins Fans 10.00% 4.91x
Composition Percentage: The overlap percentage between the Martin's audience and the Interest attribute.
Index: A comparison of the Martin's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Martin's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Martin's audience is Belk.

Location Composition Index
Belk 1.85% 9.22x
Express Outlets 1.03% 8.41x
Carhartt 25.56% 4.18x
Hollister 1.85% 3.11x
Journeys 4.19% 3.07x
J. Crew 1.79% 3.01x
Aeropostale 2.50% 2.99x
American Eagle Outfitters 2.50% 2.97x
Gymboree 1.90% 2.94x
Ralph Lauren 0.60% 2.93x
Composition Percentage: The overlap percentage between the Martin's audience and the Location attribute.
Index: A comparison of the Martin's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Martin's audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 13.64% 15.70x
Washington & Northern Virginia 10.91% 12.38x
Central Pennsylvania Cluster 26.36% 9.09x
Northeast Pennsylvania Cluster 8.18% 7.39x
Baltimore Cluster 14.55% 6.40x
Virginia News 19.09% 6.09x
Pittsburgh News 12.73% 4.74x
Hometown Livability 1.82% 3.92x
New Parents 1.35% 3.90x
Wine, Liquor & Mixology 2.73% 3.70x
Composition Percentage: The overlap percentage between the Martin's audience and the Content Affinity attribute.
Index: A comparison of the Martin's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Martin's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female