Dstillery Audiences

MARTIN'S

Audience Size: 29.1 Thousand Devices

Explore the Martin's Audience

Below you'll find more information about the Martin's audience, broken down in different categories based on their digital and physical behaviors. These are 29.1 thousand unique devices whose actions qualify for the Martin's audience.

Dstillery Crafted Audiences

INTERESTS

The Martin's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Martin's audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 16.11% 7.92x
Mid-Atlantic Voters 8.44% 5.50x
Penn State Nittany Lions Fans 7.67% 5.49x
Norfolk and Virginia Beach Trip Planners 8.70% 4.16x
Mid-Range Grocery Shoppers 6.39% 3.11x
Pittsburgh Pirates Fans 4.35% 2.77x
Drive-In Theater Enthusiasts 4.35% 2.72x
Myrtle Beach Trip Planners 4.09% 2.57x
Pittsburgh Penguins Fans 3.84% 2.54x
Thanksgiving Entertaining Researchers 4.60% 2.53x
Composition Percentage: The overlap percentage between the Martin's audience and the Interest attribute.
Index: A comparison of the Martin's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Martin's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Martin's audience is Express Outlets.

Location Composition Index
Express Outlets 1.83% 11.26x
Hollister 3.92% 6.21x
Carhartt 3.42% 5.29x
Belk 1.03% 4.76x
Columbia 1.10% 4.52x
Gymboree 2.99% 4.39x
Aeropostale 3.22% 4.29x
American Eagle Outfitters 5.59% 4.20x
LL Bean 0.40% 4.16x
Chicos 3.49% 4.03x
Composition Percentage: The overlap percentage between the Martin's audience and the Location attribute.
Index: A comparison of the Martin's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Martin's audience is Decoration & Fabric.

Content Affinity Composition Index
Decoration & Fabric 0.31% 133.78x
Watches & Jewelry 0.14% 117.32x
Canadian Construction & Renovation Research Cluster 0.31% 115.91x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.25% 96.20x
Parenting & Nutrition 0.27% 74.93x
Environmentally Friendly Cars 0.30% 68.84x
As Seen On TV Products 0.27% 63.84x
General Interest 0.79% 49.13x
Bulgaria Cluster 0.29% 39.70x
Local & Travel England - Northern England 0.26% 35.68x
Composition Percentage: The overlap percentage between the Martin's audience and the Content Affinity attribute.
Index: A comparison of the Martin's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Martin's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female