Explore the Martin's Audience
Below you'll find more information about the Martin's audience, broken down in different categories based on their digital and physical behaviors. These are 25.2 thousand unique devices whose actions qualify for the Martin's audience.
INTERESTS
The Martin's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Martin's audience is Penn State Nittany Lions Fans.
| Interest | Composition | Index |
| Penn State Nittany Lions Fans | 14.96% | 9.36x |
| Washington DC Trip Planners | 18.11% | 8.65x |
| Mid-Atlantic Voters | 13.39% | 7.82x |
| Norfolk and Virginia Beach Trip Planners | 14.17% | 6.28x |
| Men's Underwear Shoppers | 8.66% | 4.58x |
| Myrtle Beach Trip Planners | 7.09% | 4.37x |
| Pittsburgh Steelers Fans | 7.87% | 4.26x |
| Bigfoot Folklore Enthusiasts | 7.09% | 4.25x |
| Fertility Treatment Researchers | 8.66% | 4.16x |
| Family Values Advocates | 7.09% | 4.04x |
Composition Percentage:
The overlap percentage between the Martin's audience and the Interest attribute.
Index: A comparison of the Martin's audience to the internet population.
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APPAREL RETAILERS
The Martin's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Martin's audience is Hollister.
| Location | Composition | Index |
| Hollister | 4.10% | 7.26x |
| Express Outlets | 1.03% | 6.61x |
| Carhartt | 8.65% | 5.21x |
| Dressbarn | 3.46% | 4.06x |
| Gymboree | 2.37% | 4.01x |
| Aeropostale | 2.50% | 4.00x |
| Chicos | 3.53% | 3.88x |
| Zumiez | 3.72% | 3.75x |
| Topshop | 0.18% | 3.75x |
| Jos A. Bank Clothiers | 3.59% | 3.49x |
Composition Percentage:
The overlap percentage between the Martin's audience and the Location attribute.
Index: A comparison of the Martin's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Martin's audience is Decoration & Fabric.
| Content Affinity | Composition | Index |
| Decoration & Fabric | 0.31% | 133.78x |
| Watches & Jewelry | 0.14% | 117.32x |
| Canadian Construction & Renovation Research Cluster | 0.31% | 115.91x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.25% | 96.20x |
| Parenting & Nutrition | 0.27% | 74.93x |
| Environmentally Friendly Cars | 0.30% | 68.84x |
| As Seen On TV Products | 0.27% | 63.84x |
| General Interest | 0.79% | 49.13x |
| Local & Travel England - Northern England | 0.13% | 43.37x |
| Bulgaria Cluster | 0.29% | 39.70x |
Composition Percentage:
The overlap percentage between the Martin's audience and the Content Affinity attribute.
Index: A comparison of the Martin's audience to the internet population.
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DEMOGRAPHICS
The Martin's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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