Dstillery Audiences

MARTIN'S

Audience Size: 30.9 Thousand Devices

Explore the Martin's Audience

Below you'll find more information about the Martin's audience, broken down in different categories based on their digital and physical behaviors. These are 30.9 thousand unique devices whose actions qualify for the Martin's audience.

Dstillery Crafted Audiences

INTERESTS

The Martin's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Martin's audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 16.76% 6.28x
Mid-Atlantic Voters 11.56% 5.12x
Penn State Nittany Lions Fans 8.38% 4.32x
Norfolk and Virginia Beach Trip Planners 10.98% 4.10x
South Atlantic State Fair Visitors 10.40% 3.90x
Pittsburgh Penguins Fans 6.36% 2.94x
Drive-In Theater Enthusiasts 6.36% 2.63x
Baltimore Orioles Fans 5.49% 2.46x
Mowing Equipment Shoppers 5.20% 2.44x
Volkswagen Vehicle Shopper 6.07% 2.42x
Composition Percentage: The overlap percentage between the Martin's audience and the Interest attribute.
Index: A comparison of the Martin's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Martin's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Martin's audience is Express Outlets.

Location Composition Index
Express Outlets 2.13% 10.84x
Hollister 4.01% 4.95x
Belk 1.15% 4.89x
Talbots 3.40% 4.41x
Aeropostale 4.30% 4.16x
American Eagle Outfitters 6.05% 4.07x
Gymboree 3.31% 3.67x
J. Crew 2.80% 3.66x
LL Bean 0.41% 3.63x
Saint Laurent Paris 0.76% 3.51x
Composition Percentage: The overlap percentage between the Martin's audience and the Location attribute.
Index: A comparison of the Martin's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Martin's audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 8.67% 19.75x
Central Pennsylvania Cluster 11.85% 8.43x
Washington & Northern Virginia 6.65% 5.95x
Delaware Cluster 1.73% 5.55x
Grilling 0.87% 5.51x
Virginia News 9.54% 5.10x
Baltimore Cluster 8.09% 4.93x
Ancestry & Memorial Researchers 1.16% 4.42x
Pittsburgh News 5.78% 4.11x
Beer, Wine & Alcohol 0.87% 4.00x
Composition Percentage: The overlap percentage between the Martin's audience and the Content Affinity attribute.
Index: A comparison of the Martin's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Martin's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female