Dstillery Audiences

MARTIN'S

Audience Size: 10.5 Thousand Devices

Explore the Martin's Audience

Below you'll find more information about the Martin's audience, broken down in different categories based on their digital and physical behaviors. These are 10.5 thousand unique devices whose actions qualify for the Martin's audience.

Dstillery Crafted Audiences

INTERESTS

The Martin's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Martin's audience is Pennsylvania County and Local Fair Visitors.

Interest Composition Index
Pennsylvania County and Local Fair Visitors 16.91% 7.01x
Washington DC Trip Planners 13.97% 5.87x
South Atlantic State Fair Visitors 12.50% 4.99x
Mid-Atlantic Voters 9.56% 4.76x
Pantry Recipes Researchers 2.94% 4.24x
Fertility Treatment Researchers 7.35% 4.14x
Pittsburgh Pirates Fans 7.35% 3.69x
Norfolk and Virginia Beach Trip Planners 8.82% 3.68x
Shelf-Stable Food Content Readers 2.94% 3.67x
Federal Employee Benefits Researchers 5.15% 3.55x
Composition Percentage: The overlap percentage between the Martin's audience and the Interest attribute.
Index: A comparison of the Martin's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Martin's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Martin's audience is Zumiez.

Location Composition Index
Zumiez 1.79% 3.05x
Hollister 1.28% 2.69x
H&M 0.97% 2.35x
Aeropostale 1.41% 2.14x
Journeys 2.30% 2.11x
The Childrens Place 2.17% 2.11x
Uniqlo 0.12% 2.00x
Levi Strauss 0.09% 1.99x
Ralph Lauren 0.38% 1.99x
Carhartt 14.58% 1.93x
Composition Percentage: The overlap percentage between the Martin's audience and the Location attribute.
Index: A comparison of the Martin's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Martin's audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 8.09% 11.83x
Baltimore Cluster 13.24% 5.76x
Virginia News 11.03% 5.14x
Maine Cluster 2.21% 4.44x
Pittsburgh News 8.09% 4.17x
Central Pennsylvania Cluster 9.56% 4.16x
Wine, Liquor & Mixology 2.21% 3.53x
Vancouver British Columbia Locals Cluster 1.65% 3.42x
Home Decoration Content Readers 2.94% 3.27x
Theme Park Tourism 1.47% 3.07x
Composition Percentage: The overlap percentage between the Martin's audience and the Content Affinity attribute.
Index: A comparison of the Martin's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Martin's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female