Dstillery Audiences

MARTIN'S

Audience Size: 25.3 Thousand Devices

Explore the Martin's Audience

Below you'll find more information about the Martin's audience, broken down in different categories based on their digital and physical behaviors. These are 25.3 thousand unique devices whose actions qualify for the Martin's audience.

Dstillery Crafted Audiences

INTERESTS

The Martin's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Martin's audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 6.48% 7.83x
Washington DC Trip Planners 9.86% 7.63x
Mid-Atlantic Voters 7.04% 6.78x
Republicans 5.63% 6.14x
Pittsburgh Pirates Fans 5.35% 5.51x
Norfolk and Virginia Beach Trip Planners 12.68% 4.60x
Pittsburgh Penguins Fans 4.23% 4.45x
Federal Employee Benefits Researchers 3.10% 3.66x
Retired Government Employees 3.10% 3.60x
Washington Nationals Fans 3.38% 3.48x
Composition Percentage: The overlap percentage between the Martin's audience and the Interest attribute.
Index: A comparison of the Martin's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Martin's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Martin's audience is Hollister.

Location Composition Index
Hollister 3.54% 8.76x
Express Outlets 0.78% 8.12x
Carhartt 12.22% 5.68x
Chicos 3.19% 4.87x
Ralph Lauren 0.66% 4.77x
Dressbarn 3.04% 4.61x
Jos A. Bank Clothiers 3.04% 4.47x
American Eagle Outfitters 3.50% 4.41x
Gymboree 1.79% 4.26x
H&M 3.00% 4.19x
Composition Percentage: The overlap percentage between the Martin's audience and the Location attribute.
Index: A comparison of the Martin's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Martin's audience is Central Pennsylvania Cluster.

Content Affinity Composition Index
Central Pennsylvania Cluster 12.11% 12.73x
Virginia News 10.99% 8.77x
Pittsburgh News 5.92% 6.81x
Baltimore Cluster 8.17% 6.22x
Northeast Pennsylvania Cluster 3.38% 5.69x
Washington & Northern Virginia 4.79% 4.92x
Assorted Topics (Conservative News, Politics, Viral Media) 1.97% 3.32x
Christianity - Evangelism & Creationism 3.38% 2.46x
Assorted Topics (Humor, Gossip, Viral Media) 3.94% 2.45x
Humor & Entertainment - Comic Culture 1.97% 2.21x
Composition Percentage: The overlap percentage between the Martin's audience and the Content Affinity attribute.
Index: A comparison of the Martin's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Martin's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female