Explore the Martin's Audience
Below you'll find more information about the Martin's audience, broken down in different categories based on their digital and physical behaviors. These are 30.5 thousand unique devices whose actions qualify for the Martin's audience.
INTERESTS
The Martin's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Martin's audience is Mid-Atlantic Voters.
| Interest | Composition | Index |
| Mid-Atlantic Voters | 18.30% | 9.03x |
| Washington DC Trip Planners | 21.28% | 8.75x |
| Penn State Nittany Lions Fans | 12.34% | 7.27x |
| Norfolk and Virginia Beach Trip Planners | 14.47% | 6.11x |
| Pittsburgh Pirates Fans | 11.91% | 5.72x |
| South Atlantic State Fair Visitors | 13.62% | 5.53x |
| Pittsburgh Penguins Fans | 10.21% | 5.24x |
| Myrtle Beach Trip Planners | 9.36% | 4.61x |
| Drive-In Theater Enthusiasts | 9.79% | 4.49x |
| Pittsburgh Steelers Fans | 8.94% | 4.42x |
Composition Percentage:
The overlap percentage between the Martin's audience and the Interest attribute.
Index: A comparison of the Martin's audience to the internet population.
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APPAREL RETAILERS
The Martin's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Martin's audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 2.78% | 13.17x |
| Belk | 1.77% | 6.74x |
| LL Bean | 0.60% | 4.82x |
| Hollister | 3.98% | 4.34x |
| Talbots | 3.48% | 4.33x |
| Carhartt | 7.24% | 4.24x |
| Aeropostale | 5.31% | 4.23x |
| J. Crew | 3.38% | 3.98x |
| American Eagle Outfitters | 6.39% | 3.96x |
| Coach | 3.73% | 3.41x |
Composition Percentage:
The overlap percentage between the Martin's audience and the Location attribute.
Index: A comparison of the Martin's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Martin's audience is West Virginia News.
| Content Affinity | Composition | Index |
| West Virginia News | 13.62% | 24.47x |
| Central Pennsylvania Cluster | 16.60% | 10.52x |
| Washington & Northern Virginia | 8.51% | 7.92x |
| Virginia News | 13.62% | 6.11x |
| Pittsburgh News | 9.36% | 5.74x |
| Baltimore Cluster | 9.36% | 5.45x |
| Delaware Cluster | 1.70% | 5.29x |
| Motorsport Equipment | 1.70% | 4.94x |
| Gossip & Entertainment | 1.28% | 4.58x |
| Coupons & Family | 1.70% | 4.35x |
Composition Percentage:
The overlap percentage between the Martin's audience and the Content Affinity attribute.
Index: A comparison of the Martin's audience to the internet population.
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DEMOGRAPHICS
The Martin's audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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