Explore the Martin's Audience
Below you'll find more information about the Martin's audience, broken down in different categories based on their digital and physical behaviors. These are 11.3 thousand unique devices whose actions qualify for the Martin's audience.
INTERESTS
The Martin's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Martin's audience is Home Design and Living Publication Readers.
| Interest | Composition | Index |
| Home Design and Living Publication Readers | 3.96% | 7.75x |
| Pennsylvania County and Local Fair Visitors | 13.86% | 6.63x |
| Bargain Shopping Researchers | 3.96% | 6.30x |
| Penn State Nittany Lions Fans | 6.93% | 5.95x |
| Pantry Recipes Researchers | 2.97% | 5.93x |
| Home Kitchen Bakers | 4.95% | 5.73x |
| South Atlantic State Fair Visitors | 12.87% | 5.70x |
| Healthy Snacks Shoppers | 4.95% | 5.47x |
| Mid-Atlantic Voters | 9.90% | 5.24x |
| Washington DC Trip Planners | 5.94% | 5.19x |
Composition Percentage:
The overlap percentage between the Martin's audience and the Interest attribute.
Index: A comparison of the Martin's audience to the internet population.
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APPAREL RETAILERS
The Martin's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Martin's audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.39% | 5.64x |
| Express Outlets | 0.65% | 3.20x |
| Belk | 1.46% | 3.18x |
| Aeropostale | 4.14% | 3.17x |
| Patagonia | 0.26% | 2.66x |
| Zumiez | 3.33% | 2.65x |
| Carhartt | 24.05% | 2.38x |
| Hollister | 2.11% | 2.28x |
| H&M | 1.79% | 2.19x |
| Journeys | 4.55% | 2.16x |
Composition Percentage:
The overlap percentage between the Martin's audience and the Location attribute.
Index: A comparison of the Martin's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Martin's audience is West Virginia News.
| Content Affinity | Composition | Index |
| West Virginia News | 12.87% | 19.94x |
| Baltimore Cluster | 11.88% | 7.62x |
| Central Pennsylvania Cluster | 11.88% | 7.03x |
| Educational Publishing | 3.37% | 5.39x |
| Car Shopping | 3.37% | 5.07x |
| Home Decoration - Remodeling & Outdoors | 2.97% | 3.95x |
| Sports News & Apparel | 1.98% | 3.75x |
| Assorted Topics (College Sports, Anime, Business, Social Media, Food) | 1.98% | 3.59x |
| Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) | 1.98% | 3.45x |
| Pittsburgh News | 4.95% | 3.38x |
Composition Percentage:
The overlap percentage between the Martin's audience and the Content Affinity attribute.
Index: A comparison of the Martin's audience to the internet population.
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DEMOGRAPHICS
The Martin's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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