Explore the Martin's Audience
Below you'll find more information about the Martin's audience, broken down in different categories based on their digital and physical behaviors. These are 10.3 thousand unique devices whose actions qualify for the Martin's audience.
INTERESTS
The Martin's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Martin's audience is Pennsylvania County and Local Fair Visitors.
| Interest | Composition | Index |
| Pennsylvania County and Local Fair Visitors | 27.48% | 10.19x |
| Washington DC Trip Planners | 18.32% | 7.21x |
| Penn State Nittany Lions Fans | 12.21% | 6.26x |
| Pittsburgh Pirates Fans | 12.21% | 5.53x |
| Renaissance Faire Visitors | 12.21% | 4.93x |
| South Atlantic State Fair Visitors | 14.50% | 4.78x |
| Norfolk and Virginia Beach Trip Planners | 11.45% | 4.30x |
| Pittsburgh Penguins Fans | 9.92% | 4.18x |
| Pet Friendly Vacation Researchers | 12.21% | 4.06x |
| Mid-Atlantic Voters | 8.40% | 3.74x |
Composition Percentage:
The overlap percentage between the Martin's audience and the Interest attribute.
Index: A comparison of the Martin's audience to the internet population.
Curious about what else the Martin's audience is interested in?
Sign Up
APPAREL RETAILERS
The Martin's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Martin's audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.65% | 6.71x |
| Belk | 1.30% | 6.59x |
| Gymboree | 1.77% | 4.19x |
| Zumiez | 1.67% | 3.80x |
| Carhartt | 29.18% | 3.11x |
| Victoria's Secret | 2.51% | 3.04x |
| Hollister | 0.93% | 2.91x |
| American Eagle Outfitters | 1.58% | 2.89x |
| Journeys | 2.23% | 2.74x |
| Talbots | 1.21% | 2.69x |
Composition Percentage:
The overlap percentage between the Martin's audience and the Location attribute.
Index: A comparison of the Martin's audience to the internet population.
Want to find more of the Martin's audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Martin's audience is West Virginia News.
| Content Affinity | Composition | Index |
| West Virginia News | 11.45% | 13.23x |
| Motorcycles & Snowmobiles | 4.26% | 6.79x |
| Central Pennsylvania Cluster | 20.61% | 6.47x |
| Northeast Pennsylvania Cluster | 6.87% | 6.05x |
| Pittsburgh News | 14.50% | 5.17x |
| Baltimore Cluster | 12.98% | 4.85x |
| Furniture Shopping | 3.05% | 4.69x |
| Pet Adoption | 2.29% | 3.78x |
| Motorcycle Lifestyle Researchers | 2.13% | 3.64x |
| Collectibles - Toys & Collectibles | 3.92% | 3.41x |
Composition Percentage:
The overlap percentage between the Martin's audience and the Content Affinity attribute.
Index: A comparison of the Martin's audience to the internet population.
Want to see more of the Content Affinities the Martin's audience visits?
Sign Up
DEMOGRAPHICS
The Martin's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
Interested in seeing other characteristics of the Martin's audience?
Sign Up