Explore the Martin's Audience
Below you'll find more information about the Martin's audience, broken down in different categories based on their digital and physical behaviors. These are 16.7 thousand unique devices whose actions qualify for the Martin's audience.
INTERESTS
The Martin's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Martin's audience is Pennsylvania County and Local Fair Visitors.
| Interest | Composition | Index |
| Pennsylvania County and Local Fair Visitors | 26.36% | 11.30x |
| Washington DC Trip Planners | 23.64% | 10.65x |
| Penn State Nittany Lions Fans | 17.27% | 9.69x |
| Pittsburgh Pirates Fans | 15.45% | 7.28x |
| Norfolk and Virginia Beach Trip Planners | 17.27% | 7.13x |
| Pittsburgh Steelers Fans | 15.45% | 6.76x |
| Mid-Atlantic Voters | 11.82% | 6.14x |
| South Atlantic State Fair Visitors | 15.45% | 5.56x |
| Baltimore Ravens Fans | 12.73% | 5.43x |
| Pittsburgh Penguins Fans | 10.00% | 4.91x |
Composition Percentage:
The overlap percentage between the Martin's audience and the Interest attribute.
Index: A comparison of the Martin's audience to the internet population.
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APPAREL RETAILERS
The Martin's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Martin's audience is Belk.
| Location | Composition | Index |
| Belk | 1.85% | 9.22x |
| Express Outlets | 1.03% | 8.41x |
| Carhartt | 25.56% | 4.18x |
| Hollister | 1.85% | 3.11x |
| Journeys | 4.19% | 3.07x |
| J. Crew | 1.79% | 3.01x |
| Aeropostale | 2.50% | 2.99x |
| American Eagle Outfitters | 2.50% | 2.97x |
| Gymboree | 1.90% | 2.94x |
| Ralph Lauren | 0.60% | 2.93x |
Composition Percentage:
The overlap percentage between the Martin's audience and the Location attribute.
Index: A comparison of the Martin's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Martin's audience is West Virginia News.
| Content Affinity | Composition | Index |
| West Virginia News | 13.64% | 15.70x |
| Washington & Northern Virginia | 10.91% | 12.38x |
| Central Pennsylvania Cluster | 26.36% | 9.09x |
| Northeast Pennsylvania Cluster | 8.18% | 7.39x |
| Baltimore Cluster | 14.55% | 6.40x |
| Virginia News | 19.09% | 6.09x |
| Pittsburgh News | 12.73% | 4.74x |
| Hometown Livability | 1.82% | 3.92x |
| New Parents | 1.35% | 3.90x |
| Wine, Liquor & Mixology | 2.73% | 3.70x |
Composition Percentage:
The overlap percentage between the Martin's audience and the Content Affinity attribute.
Index: A comparison of the Martin's audience to the internet population.
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DEMOGRAPHICS
The Martin's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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