Dstillery Audiences

MARTIN'S

Audience Size: 18.8 Thousand Devices

Explore the Martin's Audience

Below you'll find more information about the Martin's audience, broken down in different categories based on their digital and physical behaviors. These are 18.8 thousand unique devices whose actions qualify for the Martin's audience.

Dstillery Crafted Audiences

INTERESTS

The Martin's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Martin's audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 15.14% 9.99x
Mid-Atlantic Voters 8.86% 7.00x
Penn State Nittany Lions Fans 6.00% 6.51x
Norfolk and Virginia Beach Trip Planners 16.00% 5.27x
Myrtle Beach Trip Planners 5.71% 4.66x
Republicans 4.00% 3.91x
Baltimore Ravens Fans 4.86% 3.81x
Civil War History Buff 5.14% 3.81x
Ancestry Researchers 3.43% 3.76x
Budget Wireless Shoppers 4.29% 3.60x
Composition Percentage: The overlap percentage between the Martin's audience and the Interest attribute.
Index: A comparison of the Martin's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Martin's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Martin's audience is Hollister.

Location Composition Index
Hollister 2.20% 9.18x
Ralph Lauren 0.57% 5.67x
American Eagle Outfitters 4.18% 5.65x
Carhartt 14.64% 5.25x
Chicos 2.71% 4.93x
Zumiez 1.81% 4.62x
Dressbarn 2.49% 4.55x
Jos A. Bank Clothiers 2.09% 4.29x
Kate Spade 0.85% 3.87x
J. Crew 1.81% 3.60x
Composition Percentage: The overlap percentage between the Martin's audience and the Location attribute.
Index: A comparison of the Martin's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Martin's audience is Central Pennsylvania Cluster.

Content Affinity Composition Index
Central Pennsylvania Cluster 11.43% 13.66x
Baltimore Cluster 10.86% 9.53x
Virginia News 8.29% 7.15x
Washington & Northern Virginia 6.00% 7.02x
Pittsburgh News 4.00% 5.14x
Assorted Topics (Freebies, Gardens, Jewelry) 2.57% 3.50x
Movie Reviews 1.71% 3.16x
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 2.86% 2.85x
Assorted Topics (Humor, Gossip, Viral Media) 3.43% 2.65x
Theme Park Tourism 1.14% 2.56x
Composition Percentage: The overlap percentage between the Martin's audience and the Content Affinity attribute.
Index: A comparison of the Martin's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Martin's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female