Dstillery Audiences

MARTIN'S

Audience Size: 30 Thousand Devices

Explore the Martin's Audience

Below you'll find more information about the Martin's audience, broken down in different categories based on their digital and physical behaviors. These are 30 thousand unique devices whose actions qualify for the Martin's audience.

Dstillery Crafted Audiences

INTERESTS

The Martin's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Martin's audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 17.09% 6.62x
Penn State Nittany Lions Fans 12.73% 6.51x
Mid-Atlantic Voters 10.91% 4.74x
Norfolk and Virginia Beach Trip Planners 11.64% 4.61x
Pittsburgh Pirates Fans 9.45% 4.23x
Drive-In Theater Enthusiasts 8.36% 3.80x
South Atlantic State Fair Visitors 9.09% 3.66x
Renaissance Faire Visitors 10.18% 3.61x
Republicans 7.27% 3.60x
Pittsburgh Penguins Fans 7.27% 3.46x
Composition Percentage: The overlap percentage between the Martin's audience and the Interest attribute.
Index: A comparison of the Martin's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Martin's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Martin's audience is Express Outlets.

Location Composition Index
Express Outlets 3.01% 13.33x
Belk 2.73% 9.48x
LL Bean 0.70% 5.32x
American Eagle Outfitters 6.73% 4.54x
Carhartt 17.07% 4.40x
Hollister 4.67% 4.38x
Topshop 0.45% 4.30x
Talbots 3.30% 4.24x
Aeropostale 6.00% 4.24x
J. Crew 3.68% 3.95x
Composition Percentage: The overlap percentage between the Martin's audience and the Location attribute.
Index: A comparison of the Martin's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Martin's audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 8.00% 16.03x
Central Pennsylvania Cluster 16.73% 10.01x
Washington & Northern Virginia 5.82% 5.80x
Ancestry & Memorial Researchers 1.09% 5.66x
Right Wing Blogs - Conspiracy Theories 1.45% 5.63x
Virginia News 10.91% 5.47x
Pittsburgh News 7.64% 4.82x
Cancer Research 1.45% 4.60x
Antiques & Auctions 2.18% 4.55x
Beer, Wine & Alcohol 0.89% 4.48x
Composition Percentage: The overlap percentage between the Martin's audience and the Content Affinity attribute.
Index: A comparison of the Martin's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Martin's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female