Explore the Martin's Audience
Below you'll find more information about the Martin's audience, broken down in different categories based on their digital and physical behaviors. These are 18.8 thousand unique devices whose actions qualify for the Martin's audience.
INTERESTS
The Martin's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Martin's audience is Washington DC Trip Planners.
| Interest | Composition | Index |
| Washington DC Trip Planners | 15.14% | 9.99x |
| Mid-Atlantic Voters | 8.86% | 7.00x |
| Penn State Nittany Lions Fans | 6.00% | 6.51x |
| Norfolk and Virginia Beach Trip Planners | 16.00% | 5.27x |
| Myrtle Beach Trip Planners | 5.71% | 4.66x |
| Republicans | 4.00% | 3.91x |
| Baltimore Ravens Fans | 4.86% | 3.81x |
| Civil War History Buff | 5.14% | 3.81x |
| Ancestry Researchers | 3.43% | 3.76x |
| Budget Wireless Shoppers | 4.29% | 3.60x |
Composition Percentage:
The overlap percentage between the Martin's audience and the Interest attribute.
Index: A comparison of the Martin's audience to the internet population.
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APPAREL RETAILERS
The Martin's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Martin's audience is Hollister.
| Location | Composition | Index |
| Hollister | 2.20% | 9.18x |
| Ralph Lauren | 0.57% | 5.67x |
| American Eagle Outfitters | 4.18% | 5.65x |
| Carhartt | 14.64% | 5.25x |
| Chicos | 2.71% | 4.93x |
| Zumiez | 1.81% | 4.62x |
| Dressbarn | 2.49% | 4.55x |
| Jos A. Bank Clothiers | 2.09% | 4.29x |
| Kate Spade | 0.85% | 3.87x |
| J. Crew | 1.81% | 3.60x |
Composition Percentage:
The overlap percentage between the Martin's audience and the Location attribute.
Index: A comparison of the Martin's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Martin's audience is Central Pennsylvania Cluster.
| Content Affinity | Composition | Index |
| Central Pennsylvania Cluster | 11.43% | 13.66x |
| Baltimore Cluster | 10.86% | 9.53x |
| Virginia News | 8.29% | 7.15x |
| Washington & Northern Virginia | 6.00% | 7.02x |
| Pittsburgh News | 4.00% | 5.14x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 2.57% | 3.50x |
| Movie Reviews | 1.71% | 3.16x |
| Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) | 2.86% | 2.85x |
| Assorted Topics (Humor, Gossip, Viral Media) | 3.43% | 2.65x |
| Theme Park Tourism | 1.14% | 2.56x |
Composition Percentage:
The overlap percentage between the Martin's audience and the Content Affinity attribute.
Index: A comparison of the Martin's audience to the internet population.
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DEMOGRAPHICS
The Martin's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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