Dstillery Audiences

MARTIN'S

Audience Size: 10.3 Thousand Devices

Explore the Martin's Audience

Below you'll find more information about the Martin's audience, broken down in different categories based on their digital and physical behaviors. These are 10.3 thousand unique devices whose actions qualify for the Martin's audience.

Dstillery Crafted Audiences

INTERESTS

The Martin's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Martin's audience is Pennsylvania County and Local Fair Visitors.

Interest Composition Index
Pennsylvania County and Local Fair Visitors 27.48% 10.19x
Washington DC Trip Planners 18.32% 7.21x
Penn State Nittany Lions Fans 12.21% 6.26x
Pittsburgh Pirates Fans 12.21% 5.53x
Renaissance Faire Visitors 12.21% 4.93x
South Atlantic State Fair Visitors 14.50% 4.78x
Norfolk and Virginia Beach Trip Planners 11.45% 4.30x
Pittsburgh Penguins Fans 9.92% 4.18x
Pet Friendly Vacation Researchers 12.21% 4.06x
Mid-Atlantic Voters 8.40% 3.74x
Composition Percentage: The overlap percentage between the Martin's audience and the Interest attribute.
Index: A comparison of the Martin's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Martin's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Martin's audience is Express Outlets.

Location Composition Index
Express Outlets 0.65% 6.71x
Belk 1.30% 6.59x
Gymboree 1.77% 4.19x
Zumiez 1.67% 3.80x
Carhartt 29.18% 3.11x
Victoria's Secret 2.51% 3.04x
Hollister 0.93% 2.91x
American Eagle Outfitters 1.58% 2.89x
Journeys 2.23% 2.74x
Talbots 1.21% 2.69x
Composition Percentage: The overlap percentage between the Martin's audience and the Location attribute.
Index: A comparison of the Martin's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Martin's audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 11.45% 13.23x
Motorcycles & Snowmobiles 4.26% 6.79x
Central Pennsylvania Cluster 20.61% 6.47x
Northeast Pennsylvania Cluster 6.87% 6.05x
Pittsburgh News 14.50% 5.17x
Baltimore Cluster 12.98% 4.85x
Furniture Shopping 3.05% 4.69x
Pet Adoption 2.29% 3.78x
Motorcycle Lifestyle Researchers 2.13% 3.64x
Collectibles - Toys & Collectibles 3.92% 3.41x
Composition Percentage: The overlap percentage between the Martin's audience and the Content Affinity attribute.
Index: A comparison of the Martin's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Martin's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female