Dstillery Audiences

MARTIN'S

Audience Size: 30.5 Thousand Devices

Explore the Martin's Audience

Below you'll find more information about the Martin's audience, broken down in different categories based on their digital and physical behaviors. These are 30.5 thousand unique devices whose actions qualify for the Martin's audience.

Dstillery Crafted Audiences

INTERESTS

The Martin's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Martin's audience is Mid-Atlantic Voters.

Interest Composition Index
Mid-Atlantic Voters 18.30% 9.03x
Washington DC Trip Planners 21.28% 8.75x
Penn State Nittany Lions Fans 12.34% 7.27x
Norfolk and Virginia Beach Trip Planners 14.47% 6.11x
Pittsburgh Pirates Fans 11.91% 5.72x
South Atlantic State Fair Visitors 13.62% 5.53x
Pittsburgh Penguins Fans 10.21% 5.24x
Myrtle Beach Trip Planners 9.36% 4.61x
Drive-In Theater Enthusiasts 9.79% 4.49x
Pittsburgh Steelers Fans 8.94% 4.42x
Composition Percentage: The overlap percentage between the Martin's audience and the Interest attribute.
Index: A comparison of the Martin's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Martin's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Martin's audience is Express Outlets.

Location Composition Index
Express Outlets 2.78% 13.17x
Belk 1.77% 6.74x
LL Bean 0.60% 4.82x
Hollister 3.98% 4.34x
Talbots 3.48% 4.33x
Carhartt 7.24% 4.24x
Aeropostale 5.31% 4.23x
J. Crew 3.38% 3.98x
American Eagle Outfitters 6.39% 3.96x
Coach 3.73% 3.41x
Composition Percentage: The overlap percentage between the Martin's audience and the Location attribute.
Index: A comparison of the Martin's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Martin's audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 13.62% 24.47x
Central Pennsylvania Cluster 16.60% 10.52x
Washington & Northern Virginia 8.51% 7.92x
Virginia News 13.62% 6.11x
Pittsburgh News 9.36% 5.74x
Baltimore Cluster 9.36% 5.45x
Delaware Cluster 1.70% 5.29x
Motorsport Equipment 1.70% 4.94x
Gossip & Entertainment 1.28% 4.58x
Coupons & Family 1.70% 4.35x
Composition Percentage: The overlap percentage between the Martin's audience and the Content Affinity attribute.
Index: A comparison of the Martin's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Martin's audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male