Dstillery Audiences

MARTIN'S

Audience Size: 11.3 Thousand Devices

Explore the Martin's Audience

Below you'll find more information about the Martin's audience, broken down in different categories based on their digital and physical behaviors. These are 11.3 thousand unique devices whose actions qualify for the Martin's audience.

Dstillery Crafted Audiences

INTERESTS

The Martin's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Martin's audience is Home Design and Living Publication Readers.

Interest Composition Index
Home Design and Living Publication Readers 3.96% 7.75x
Pennsylvania County and Local Fair Visitors 13.86% 6.63x
Bargain Shopping Researchers 3.96% 6.30x
Penn State Nittany Lions Fans 6.93% 5.95x
Pantry Recipes Researchers 2.97% 5.93x
Home Kitchen Bakers 4.95% 5.73x
South Atlantic State Fair Visitors 12.87% 5.70x
Healthy Snacks Shoppers 4.95% 5.47x
Mid-Atlantic Voters 9.90% 5.24x
Washington DC Trip Planners 5.94% 5.19x
Composition Percentage: The overlap percentage between the Martin's audience and the Interest attribute.
Index: A comparison of the Martin's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Martin's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Martin's audience is LL Bean.

Location Composition Index
LL Bean 0.39% 5.64x
Express Outlets 0.65% 3.20x
Belk 1.46% 3.18x
Aeropostale 4.14% 3.17x
Patagonia 0.26% 2.66x
Zumiez 3.33% 2.65x
Carhartt 24.05% 2.38x
Hollister 2.11% 2.28x
H&M 1.79% 2.19x
Journeys 4.55% 2.16x
Composition Percentage: The overlap percentage between the Martin's audience and the Location attribute.
Index: A comparison of the Martin's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Martin's audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 12.87% 19.94x
Baltimore Cluster 11.88% 7.62x
Central Pennsylvania Cluster 11.88% 7.03x
Educational Publishing 3.37% 5.39x
Car Shopping 3.37% 5.07x
Home Decoration - Remodeling & Outdoors 2.97% 3.95x
Sports News & Apparel 1.98% 3.75x
Assorted Topics (College Sports, Anime, Business, Social Media, Food) 1.98% 3.59x
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 1.98% 3.45x
Pittsburgh News 4.95% 3.38x
Composition Percentage: The overlap percentage between the Martin's audience and the Content Affinity attribute.
Index: A comparison of the Martin's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Martin's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female