Dstillery Audiences

MARTIN'S

Audience Size: 22.7 Thousand Devices

Explore the Martin's Audience

Below you'll find more information about the Martin's audience, broken down in different categories based on their digital and physical behaviors. These are 22.7 thousand unique devices whose actions qualify for the Martin's audience.

Dstillery Crafted Audiences

INTERESTS

The Martin's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Martin's audience is Pennsylvania County and Local Fair Visitors.

Interest Composition Index
Pennsylvania County and Local Fair Visitors 18.27% 8.58x
Washington DC Trip Planners 14.90% 6.87x
Mid-Atlantic Voters 10.10% 5.69x
South Atlantic State Fair Visitors 9.13% 4.47x
Norfolk and Virginia Beach Trip Planners 10.10% 4.46x
Penn State Nittany Lions Fans 4.81% 4.25x
Identity Theft Protection Researchers 4.33% 3.33x
Baltimore Ravens Fans 6.73% 3.22x
Earth Day Researchers 3.85% 3.16x
Pittsburgh Pirates Fans 5.29% 3.04x
Composition Percentage: The overlap percentage between the Martin's audience and the Interest attribute.
Index: A comparison of the Martin's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Martin's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Martin's audience is LL Bean.

Location Composition Index
LL Bean 0.58% 2.61x
Belk 2.37% 2.25x
Express Outlets 1.12% 2.15x
Aeropostale 6.11% 2.07x
Levi Strauss 0.09% 1.99x
The North Face 0.89% 1.78x
Zumiez 4.42% 1.71x
Hollister 3.53% 1.65x
Carhartt 32.22% 1.60x
Joe's Jeans 0.09% 1.57x
Composition Percentage: The overlap percentage between the Martin's audience and the Location attribute.
Index: A comparison of the Martin's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Martin's audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 8.65% 12.37x
Washington & Northern Virginia 3.37% 7.53x
Central Pennsylvania Cluster 10.58% 5.95x
Baltimore Cluster 10.10% 5.32x
Delaware Cluster 1.44% 5.03x
Health Issues Cluster 0.96% 3.59x
Assorted Topics (Conservative News, Politics, Viral Media) 0.96% 3.36x
Beach Vacations 0.73% 2.85x
Northeast Pennsylvania Cluster 1.92% 2.81x
Virginia News 4.81% 2.77x
Composition Percentage: The overlap percentage between the Martin's audience and the Content Affinity attribute.
Index: A comparison of the Martin's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Martin's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female