Dstillery Audiences

MARTIN'S

Audience Size: 25.2 Thousand Devices

Explore the Martin's Audience

Below you'll find more information about the Martin's audience, broken down in different categories based on their digital and physical behaviors. These are 25.2 thousand unique devices whose actions qualify for the Martin's audience.

Dstillery Crafted Audiences

INTERESTS

The Martin's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Martin's audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 14.96% 9.36x
Washington DC Trip Planners 18.11% 8.65x
Mid-Atlantic Voters 13.39% 7.82x
Norfolk and Virginia Beach Trip Planners 14.17% 6.28x
Men's Underwear Shoppers 8.66% 4.58x
Myrtle Beach Trip Planners 7.09% 4.37x
Pittsburgh Steelers Fans 7.87% 4.26x
Bigfoot Folklore Enthusiasts 7.09% 4.25x
Fertility Treatment Researchers 8.66% 4.16x
Family Values Advocates 7.09% 4.04x
Composition Percentage: The overlap percentage between the Martin's audience and the Interest attribute.
Index: A comparison of the Martin's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Martin's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Martin's audience is Hollister.

Location Composition Index
Hollister 4.10% 7.26x
Express Outlets 1.03% 6.61x
Carhartt 8.65% 5.21x
Dressbarn 3.46% 4.06x
Gymboree 2.37% 4.01x
Aeropostale 2.50% 4.00x
Chicos 3.53% 3.88x
Zumiez 3.72% 3.75x
Topshop 0.18% 3.75x
Jos A. Bank Clothiers 3.59% 3.49x
Composition Percentage: The overlap percentage between the Martin's audience and the Location attribute.
Index: A comparison of the Martin's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Martin's audience is Decoration & Fabric.

Content Affinity Composition Index
Decoration & Fabric 0.31% 133.78x
Watches & Jewelry 0.14% 117.32x
Canadian Construction & Renovation Research Cluster 0.31% 115.91x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.25% 96.20x
Parenting & Nutrition 0.27% 74.93x
Environmentally Friendly Cars 0.30% 68.84x
As Seen On TV Products 0.27% 63.84x
General Interest 0.79% 49.13x
Local & Travel England - Northern England 0.13% 43.37x
Bulgaria Cluster 0.29% 39.70x
Composition Percentage: The overlap percentage between the Martin's audience and the Content Affinity attribute.
Index: A comparison of the Martin's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Martin's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female