Dstillery Audiences

MARTIN'S

Audience Size: 17.2 Thousand Devices

Explore the Martin's Audience

Below you'll find more information about the Martin's audience, broken down in different categories based on their digital and physical behaviors. These are 17.2 thousand unique devices whose actions qualify for the Martin's audience.

Dstillery Crafted Audiences

INTERESTS

The Martin's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Martin's audience is Pennsylvania County and Local Fair Visitors.

Interest Composition Index
Pennsylvania County and Local Fair Visitors 18.62% 8.07x
Washington DC Trip Planners 14.36% 6.61x
Penn State Nittany Lions Fans 7.98% 5.74x
Norfolk and Virginia Beach Trip Planners 13.30% 5.72x
South Atlantic State Fair Visitors 10.64% 4.58x
Myrtle Beach Trip Planners 9.04% 4.33x
Pittsburgh Pirates Fans 7.45% 4.02x
Washington Nationals Fans 6.91% 3.92x
Fertility Treatment Researchers 6.38% 3.73x
Sea World Park Trip Planners 7.45% 3.48x
Composition Percentage: The overlap percentage between the Martin's audience and the Interest attribute.
Index: A comparison of the Martin's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Martin's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Martin's audience is LL Bean.

Location Composition Index
LL Bean 0.43% 2.97x
Express Outlets 0.74% 2.17x
Belk 1.30% 2.14x
Ralph Lauren 0.99% 2.05x
Levi Strauss 0.09% 1.99x
Aeropostale 3.52% 1.95x
Zumiez 3.15% 1.93x
Hollister 2.35% 1.79x
Joe's Jeans 0.09% 1.57x
Journeys 4.57% 1.56x
Composition Percentage: The overlap percentage between the Martin's audience and the Location attribute.
Index: A comparison of the Martin's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Martin's audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 10.64% 17.71x
Central Pennsylvania Cluster 13.30% 7.13x
Baltimore Cluster 11.17% 5.44x
Virginia News 9.57% 5.39x
Gun Enthusiast - Rifles & Ammo 1.06% 3.94x
Pittsburgh News 6.38% 3.91x
Coupons & Family 1.06% 3.90x
University Research 1.06% 3.50x
Minecraft Video Game Players 2.13% 3.46x
Assorted Topics (Conservative News, Politics, Viral Media) 1.06% 3.40x
Composition Percentage: The overlap percentage between the Martin's audience and the Content Affinity attribute.
Index: A comparison of the Martin's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Martin's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male