Explore the Martin's Audience
Below you'll find more information about the Martin's audience, broken down in different categories based on their digital and physical behaviors. These are 25.3 thousand unique devices whose actions qualify for the Martin's audience.
INTERESTS
The Martin's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Martin's audience is Penn State Nittany Lions Fans.
| Interest | Composition | Index |
| Penn State Nittany Lions Fans | 6.48% | 7.83x |
| Washington DC Trip Planners | 9.86% | 7.63x |
| Mid-Atlantic Voters | 7.04% | 6.78x |
| Republicans | 5.63% | 6.14x |
| Pittsburgh Pirates Fans | 5.35% | 5.51x |
| Norfolk and Virginia Beach Trip Planners | 12.68% | 4.60x |
| Pittsburgh Penguins Fans | 4.23% | 4.45x |
| Federal Employee Benefits Researchers | 3.10% | 3.66x |
| Retired Government Employees | 3.10% | 3.60x |
| Washington Nationals Fans | 3.38% | 3.48x |
Composition Percentage:
The overlap percentage between the Martin's audience and the Interest attribute.
Index: A comparison of the Martin's audience to the internet population.
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APPAREL RETAILERS
The Martin's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Martin's audience is Hollister.
| Location | Composition | Index |
| Hollister | 3.54% | 8.76x |
| Express Outlets | 0.78% | 8.12x |
| Carhartt | 12.22% | 5.68x |
| Chicos | 3.19% | 4.87x |
| Ralph Lauren | 0.66% | 4.77x |
| Dressbarn | 3.04% | 4.61x |
| Jos A. Bank Clothiers | 3.04% | 4.47x |
| American Eagle Outfitters | 3.50% | 4.41x |
| Gymboree | 1.79% | 4.26x |
| H&M | 3.00% | 4.19x |
Composition Percentage:
The overlap percentage between the Martin's audience and the Location attribute.
Index: A comparison of the Martin's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Martin's audience is Central Pennsylvania Cluster.
| Content Affinity | Composition | Index |
| Central Pennsylvania Cluster | 12.11% | 12.73x |
| Virginia News | 10.99% | 8.77x |
| Pittsburgh News | 5.92% | 6.81x |
| Baltimore Cluster | 8.17% | 6.22x |
| Northeast Pennsylvania Cluster | 3.38% | 5.69x |
| Washington & Northern Virginia | 4.79% | 4.92x |
| Assorted Topics (Conservative News, Politics, Viral Media) | 1.97% | 3.32x |
| Christianity - Evangelism & Creationism | 3.38% | 2.46x |
| Assorted Topics (Humor, Gossip, Viral Media) | 3.94% | 2.45x |
| Humor & Entertainment - Comic Culture | 1.97% | 2.21x |
Composition Percentage:
The overlap percentage between the Martin's audience and the Content Affinity attribute.
Index: A comparison of the Martin's audience to the internet population.
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DEMOGRAPHICS
The Martin's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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