Explore the Massage Heights Audience
Below you'll find more information about the Massage Heights audience, broken down in different categories based on their digital and physical behaviors. These are 31.5 thousand unique devices whose actions qualify for the Massage Heights audience.
INTERESTS
The Massage Heights audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Massage Heights audience is Houston Astros Fans.
| Interest | Composition | Index |
| Houston Astros Fans | 11.42% | 5.53x |
| Houston Trip Planners | 13.49% | 5.29x |
| Texas County and Local Fair Visitors | 12.11% | 4.96x |
| Texas Longhorn Fans | 10.03% | 4.41x |
| Texas Energy Providers | 9.69% | 4.15x |
| Houston Activity Researchers | 5.19% | 3.50x |
| Austin Trip Planners | 7.27% | 3.25x |
| Burger Enthusiast | 5.88% | 3.14x |
| Dallas Mavericks Fans | 6.23% | 3.01x |
| Billiards Enthusiasts | 6.23% | 2.76x |
Composition Percentage:
The overlap percentage between the Massage Heights audience and the Interest attribute.
Index: A comparison of the Massage Heights audience to the internet population.
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APPAREL RETAILERS
The Massage Heights audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Massage Heights audience is REI.
| Location | Composition | Index |
| REI | 2.50% | 13.86x |
| Club Monaco | 0.54% | 11.65x |
| Ann Taylor | 1.51% | 11.48x |
| Abercrombie & Fitch | 0.54% | 11.01x |
| Jos A. Bank Clothiers | 6.28% | 10.70x |
| Lululemon | 3.19% | 10.31x |
| Free People | 1.68% | 9.47x |
| Tommy Bahama | 1.30% | 9.11x |
| Chicos | 6.92% | 8.65x |
| Anthropologie | 2.67% | 8.57x |
Composition Percentage:
The overlap percentage between the Massage Heights audience and the Location attribute.
Index: A comparison of the Massage Heights audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Massage Heights audience is Texas Media.
| Content Affinity | Composition | Index |
| Texas Media | 13.84% | 5.75x |
| Greece Cluster | 0.09% | 5.30x |
| Canada Online Shopping Cluster | 0.04% | 5.10x |
| Texas News | 6.23% | 4.91x |
| High-End Audio | 1.04% | 4.89x |
| Woodwork | 1.04% | 4.65x |
| Fantasy Name Generators | 1.38% | 4.20x |
| Texas News Cluster | 1.73% | 4.15x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.07% | 3.99x |
| Austin Cluster | 3.46% | 3.82x |
Composition Percentage:
The overlap percentage between the Massage Heights audience and the Content Affinity attribute.
Index: A comparison of the Massage Heights audience to the internet population.
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DEMOGRAPHICS
The Massage Heights audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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