Dstillery Audiences

MATTRESS FIRM

Audience Size: 1.9 Million Devices

Explore the Mattress Firm Audience

Below you'll find more information about the Mattress Firm audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Mattress Firm audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Firm audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Firm audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 1.87% 1.49x
Chicago Trip Planners 1.83% 1.47x
New York Trip Planners 1.84% 1.39x
Miami Trip Planners 1.54% 1.35x
Childrens Museum Visitors 1.61% 1.34x
Readers of South American Content 1.75% 1.32x
Readers of Puerto Rican Content 1.45% 1.32x
Caribbean Trip Planners 1.59% 1.32x
Readers of Panamanian Content 1.61% 1.32x
Broadway Fans 1.27% 1.31x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Interest attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Firm audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Firm audience is Everlane.

Location Composition Index
Everlane 0.08% 14.20x
Club Monaco 0.98% 10.77x
Zara 1.73% 10.54x
Uniqlo 0.77% 9.84x
Ann Taylor 1.08% 9.61x
Levi Strauss 0.69% 9.61x
Armani 1.26% 9.49x
American Apparel 1.59% 9.35x
Forever 21 2.55% 9.02x
Express 1.64% 8.79x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Location attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Firm audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 0.13% 2.31x
New York City Real Estate Research Cluster 0.61% 1.96x
Illinois 0.60% 1.95x
New York City Education & News Cluster 0.81% 1.91x
Poland Cluster 0.07% 1.82x
LGBTQ Advocacy 0.77% 1.80x
Texas Media 1.39% 1.80x
Assorted Topics #11273 (Television, Origami, Men's Health) 0.02% 1.78x
NYC Tourist Attractions 1.04% 1.76x
Apartment & Community Real Estate Researchers 0.03% 1.70x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Content Affinity attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Firm audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male