Explore the Mattress Firm Audience
Below you'll find more information about the Mattress Firm audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Mattress Firm audience.
INTERESTS
The Mattress Firm audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mattress Firm audience is Online Grocery Shoppers.
| Interest | Composition | Index |
| Online Grocery Shoppers | 2.37% | 1.49x |
| New York Mets Fans | 1.47% | 1.43x |
| New York City Events Researchers | 1.98% | 1.38x |
| Real Estate Decision Makers | 2.58% | 1.37x |
| Caribbean Trip Planners | 1.97% | 1.33x |
| Broadway Fans | 1.61% | 1.32x |
| New York Jets Fans | 1.30% | 1.32x |
| New York Rangers Fans | 1.35% | 1.31x |
| Houston Trip Planners | 2.01% | 1.31x |
| Miami Trip Planners | 1.88% | 1.30x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Interest attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
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APPAREL RETAILERS
The Mattress Firm audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mattress Firm audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.15% | 10.15x |
| Levi Strauss | 1.24% | 7.95x |
| Club Monaco | 1.01% | 7.79x |
| Zara | 2.91% | 7.67x |
| Intermix | 0.90% | 7.35x |
| Supreme | 0.24% | 6.90x |
| Ralph Lauren | 0.97% | 6.87x |
| Uniqlo | 1.29% | 6.84x |
| Old Navy | 7.08% | 6.80x |
| Express | 2.84% | 6.79x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Location attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mattress Firm audience is Illinois Education.
| Content Affinity | Composition | Index |
| Illinois Education | 0.15% | 2.41x |
| New York City Education & News Cluster | 0.92% | 1.94x |
| New York City Real Estate Research Cluster | 0.87% | 1.89x |
| Russia Cluster | 0.08% | 1.78x |
| Scientology | 0.02% | 1.78x |
| Serbia & Albania Cluster | 0.04% | 1.76x |
| Apartment & Community Real Estate Researchers | 0.04% | 1.76x |
| New York City Family & Activity Cluster | 1.11% | 1.73x |
| NYC Tourist Attractions | 1.22% | 1.72x |
| Retail Industry News | 0.11% | 1.64x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Content Affinity attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
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DEMOGRAPHICS
The Mattress Firm audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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