Dstillery Audiences

MATTRESS FIRM

Audience Size: 665.5 Thousand Devices

Explore the Mattress Firm Audience

Below you'll find more information about the Mattress Firm audience, broken down in different categories based on their digital and physical behaviors. These are 665.5 thousand unique devices whose actions qualify for the Mattress Firm audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Firm audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Firm audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.03% 1.69x
Sightseeing Travelers 0.92% 1.62x
New York City Events Researchers 1.52% 1.61x
Global Destinations Reopening Researchers 1.05% 1.51x
Hard Seltzer Aficionados 0.23% 1.47x
Competitive Sports Participants 0.84% 1.47x
Chicago Trip Planners 1.80% 1.46x
Travel Guide and Review Readers 1.12% 1.45x
California Trip Planners 1.67% 1.45x
Hawaii Trip Planners 1.04% 1.44x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Interest attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Firm audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Firm audience is American Apparel.

Location Composition Index
American Apparel 2.78% 15.68x
Mens Wearhouse 3.85% 6.41x
Dressbarn 1.94% 5.60x
REI 0.54% 5.43x
Johnston and Murphy 0.01% 5.24x
Everlane 0.01% 5.11x
Lane Bryant 2.00% 4.95x
Jos A. Bank Clothiers 1.73% 4.94x
Ann Taylor 0.44% 4.59x
Armani 0.42% 4.55x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Location attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Firm audience is Child Development.

Content Affinity Composition Index
Child Development 0.06% 5.64x
Spam Call Number Searchers 0.04% 5.43x
Assorted Topics (Business Support ToolsForm Templates) 0.04% 4.59x
Exotic Pets 0.14% 4.26x
Fashion & Cosmetics 0.01% 4.08x
Mobile Industry Information 0.04% 3.87x
Watches Retail 0.07% 3.86x
Hobby Vehicles 0.03% 3.71x
Data Centers 0.05% 3.56x
Home Remodeling 0.04% 3.51x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Content Affinity attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Firm audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female