Dstillery Audiences

MATTRESS FIRM

Audience Size: 4.6 Million Devices

Explore the Mattress Firm Audience

Below you'll find more information about the Mattress Firm audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Mattress Firm audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Firm audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Firm audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 2.77% 1.52x
Online Grocery Shoppers 2.86% 1.49x
Real Estate Decision Makers 2.63% 1.47x
Ballet Enthusiasts 2.67% 1.44x
New York Trip Planners 2.95% 1.37x
New York Mets Fans 1.74% 1.36x
New York Rangers Fans 1.82% 1.35x
Brooklyn Nets Fans 1.76% 1.34x
New York Knicks Fans 1.68% 1.33x
Restaurant Menu Researchers 1.99% 1.31x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Interest attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Firm audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Firm audience is Everlane.

Location Composition Index
Everlane 0.16% 9.09x
Topshop 0.33% 7.35x
Zara 2.80% 7.06x
Intermix 0.93% 7.05x
Supreme 0.24% 7.00x
Levi Strauss 1.43% 7.00x
Calvin Klein 0.72% 6.57x
American Apparel 3.73% 6.49x
Saint Laurent Paris 0.86% 6.39x
Old Navy 7.81% 6.17x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Location attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Firm audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 1.42% 2.29x
New York City Education & News Cluster 1.14% 2.09x
Environmentally Friendly Cars 0.01% 1.96x
NYC Tourist Attractions 1.66% 1.88x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 1.86x
Scotland Travel 0.03% 1.85x
Local & Travel England - East Midlands 0.03% 1.84x
Franco-African Cluster 0.03% 1.79x
Apartment & Community Real Estate Researchers 0.06% 1.78x
Illinois Education 0.13% 1.78x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Content Affinity attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Firm audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male