Dstillery Audiences

MATTRESS FIRM

Audience Size: 288.5 Thousand Devices

Explore the Mattress Firm Audience

Below you'll find more information about the Mattress Firm audience, broken down in different categories based on their digital and physical behaviors. These are 288.5 thousand unique devices whose actions qualify for the Mattress Firm audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Firm audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Firm audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 1.93% 1.61x
Houston Trip Planners 2.06% 1.59x
New York Trip Planners 1.90% 1.43x
Real Estate Decision Makers 3.16% 1.42x
Shared Work Space Researchers 1.16% 1.41x
Readers of Puerto Rican Content 1.70% 1.38x
Broadway Fans 1.27% 1.37x
Online Grocery Shoppers 3.50% 1.37x
Miami Trip Planners 1.61% 1.35x
Readers of South American Content 1.83% 1.34x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Interest attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Firm audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Firm audience is Lululemon.

Location Composition Index
Lululemon 0.64% 8.80x
Club Monaco 0.91% 8.67x
Free People 0.26% 8.02x
Michael Kors 0.85% 7.10x
Patagonia 0.33% 5.36x
Banana Republic 2.68% 5.23x
Brooks Brothers 2.15% 4.65x
LL Bean 0.21% 4.52x
J. Crew 1.92% 4.51x
REI 2.10% 4.50x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Location attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Firm audience is Illinois.

Content Affinity Composition Index
Illinois 0.66% 2.24x
New York City Education & News Cluster 0.98% 2.22x
Poland Cluster 0.09% 2.18x
New York City Real Estate Research Cluster 0.63% 2.14x
Chicago Cluster 1.68% 1.97x
Texas Media 1.43% 1.92x
Illinois Education 0.10% 1.88x
LGBTQ Advocacy 0.81% 1.87x
NYC Tourist Attractions 1.05% 1.86x
Serbia & Albania Cluster 0.03% 1.81x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Content Affinity attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Firm audience resonates most for the following age and income brackets.
Age
65+
Income
Under $25,000