Explore the Mattress Firm Audience
Below you'll find more information about the Mattress Firm audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Mattress Firm audience.
INTERESTS
The Mattress Firm audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mattress Firm audience is Real Estate Decision Makers.
| Interest | Composition | Index |
| Real Estate Decision Makers | 2.51% | 1.46x |
| Houston Trip Planners | 3.23% | 1.43x |
| New York City Events Researchers | 2.61% | 1.41x |
| Online Grocery Shoppers | 2.97% | 1.39x |
| Major Airline Customers | 2.58% | 1.34x |
| Miami Trip Planners | 2.67% | 1.34x |
| Restaurant Menu Researchers | 2.30% | 1.34x |
| Houston Astros Fans | 2.63% | 1.33x |
| Florida Trip Planners | 2.69% | 1.33x |
| Fort Lauderdale Trip Planners | 2.69% | 1.32x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Interest attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
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APPAREL RETAILERS
The Mattress Firm audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mattress Firm audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.19% | 8.80x |
| Supreme | 0.18% | 8.33x |
| Topshop | 0.53% | 7.53x |
| Intermix | 0.98% | 7.22x |
| Calvin Klein | 0.54% | 6.61x |
| Zara | 2.98% | 6.51x |
| American Apparel | 3.45% | 6.50x |
| REI | 1.90% | 6.43x |
| Armani | 2.88% | 6.38x |
| Levi Strauss | 0.65% | 6.24x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Location attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mattress Firm audience is Barcode Site & App Users.
| Content Affinity | Composition | Index |
| Barcode Site & App Users | 0.01% | 4.92x |
| Fashion & Cosmetics | 0.01% | 4.08x |
| French Education | 0.01% | 2.53x |
| Bulgaria Cluster | 0.02% | 2.51x |
| Alternative Movie Streaming | 0.05% | 2.30x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 2.20x |
| New York City Education & News Cluster | 0.71% | 2.13x |
| Illinois Education | 0.07% | 2.05x |
| Men's Fashion Shopping | 0.01% | 2.03x |
| Cars, Travel & Food | 0.01% | 2.03x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Content Affinity attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
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DEMOGRAPHICS
The Mattress Firm audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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