Explore the Mattress Firm Audience
Below you'll find more information about the Mattress Firm audience, broken down in different categories based on their digital and physical behaviors. These are 477.4 thousand unique devices whose actions qualify for the Mattress Firm audience.
INTERESTS
The Mattress Firm audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mattress Firm audience is Office Reopening Researchers.
| Interest | Composition | Index |
| Office Reopening Researchers | 1.90% | 1.85x |
| Palm Beach Trip Planners | 3.97% | 1.73x |
| Sprint Customers | 0.03% | 1.69x |
| Restaurant Menu Researchers | 2.66% | 1.67x |
| Entertainment Industry Decision Makers | 2.57% | 1.67x |
| Credit Card Researchers | 2.57% | 1.65x |
| San Francisco Activities Researchers | 2.20% | 1.63x |
| San Diego Events Researchers | 2.20% | 1.63x |
| Commercial Architects and Designers | 2.53% | 1.62x |
| San Diego Trip Planners | 3.04% | 1.62x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Interest attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
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APPAREL RETAILERS
The Mattress Firm audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mattress Firm audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 6.63x |
| Intermix | 0.15% | 5.74x |
| Abercrombie & Fitch | 0.25% | 5.32x |
| Mens Wearhouse | 5.82% | 5.17x |
| Topshop | 0.04% | 5.15x |
| Armani | 0.59% | 5.12x |
| Free People | 0.91% | 5.00x |
| American Apparel | 0.67% | 4.89x |
| REI | 0.86% | 4.83x |
| Saint Laurent Paris | 0.13% | 4.74x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Location attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mattress Firm audience is Assorted Topics (Business Support ToolsForm Templates).
| Content Affinity | Composition | Index |
| Assorted Topics (Business Support ToolsForm Templates) | 0.04% | 4.59x |
| Nursing | 0.13% | 4.24x |
| Fashion & Cosmetics | 0.01% | 4.08x |
| US Soccer | 0.08% | 3.84x |
| Music Production | 0.38% | 3.72x |
| Numerology & Astrology | 0.17% | 3.54x |
| Education Cluster | 0.13% | 3.27x |
| Bird Watching | 0.05% | 3.05x |
| Canadian Lifestyle | 0.06% | 3.04x |
| Medical Journals | 0.13% | 2.99x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Content Affinity attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
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DEMOGRAPHICS
The Mattress Firm audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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