Dstillery Audiences

MATTRESS FIRM

Audience Size: 4 Million Devices

Explore the Mattress Firm Audience

Below you'll find more information about the Mattress Firm audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Mattress Firm audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Firm audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Firm audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 2.08% 1.51x
New York City Events Researchers 2.00% 1.48x
Houston Trip Planners 2.09% 1.41x
Restaurant Menu Researchers 1.72% 1.41x
Caribbean Trip Planners 1.82% 1.36x
New York Trip Planners 1.84% 1.35x
Miami Trip Planners 1.87% 1.35x
Major Airline Customers 2.11% 1.34x
Online Grocery Shoppers 3.59% 1.34x
Readers of Dominican Republic Content 1.91% 1.33x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Interest attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Firm audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Firm audience is Everlane.

Location Composition Index
Everlane 0.13% 11.58x
Club Monaco 1.09% 9.27x
Zara 2.66% 8.48x
Levi Strauss 1.08% 8.11x
Intermix 0.78% 7.75x
Armani 2.01% 7.68x
Ralph Lauren 0.78% 7.51x
Uniqlo 1.16% 7.51x
Express 2.52% 7.40x
Forever 21 3.94% 7.34x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Location attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Firm audience is Assorted Topics (Self Improvement, Easy Money, Digital Currency).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.01% 2.80x
Illinois Education 0.15% 2.55x
Italy Cluster 0.02% 2.30x
Barcode Site & App Users 0.01% 2.29x
Greece Cluster 0.03% 2.14x
Illinois 0.62% 2.14x
Flags & Trump 0.01% 2.01x
New York City Education & News Cluster 0.88% 1.97x
Decoration & Fabric 0.00% 1.94x
New York City Real Estate Research Cluster 0.71% 1.89x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Content Affinity attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Firm audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male