Explore the Mattress Firm Audience
Below you'll find more information about the Mattress Firm audience, broken down in different categories based on their digital and physical behaviors. These are 631.1 thousand unique devices whose actions qualify for the Mattress Firm audience.
INTERESTS
The Mattress Firm audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mattress Firm audience is Men's Health Researchers.
| Interest | Composition | Index |
| Men's Health Researchers | 0.68% | 1.83x |
| Wireless Headphone Researchers | 0.30% | 1.83x |
| Executive Travelers | 0.20% | 1.81x |
| Online Grammar Tool Users | 0.28% | 1.79x |
| Sprint Customers | 0.03% | 1.69x |
| Wisconsin County and Local Fair Visitors | 3.85% | 1.53x |
| Mens Business Clothes Shoppers | 0.50% | 1.51x |
| Chicago Trip Planners | 1.95% | 1.50x |
| New York City Events Researchers | 1.45% | 1.42x |
| Fitness Enthusiasts | 0.64% | 1.41x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Interest attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
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APPAREL RETAILERS
The Mattress Firm audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mattress Firm audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 2.95% | 18.69x |
| Mens Wearhouse | 3.09% | 7.92x |
| Dressbarn | 1.79% | 6.59x |
| Banana Republic | 0.90% | 6.56x |
| Topshop | 0.05% | 6.33x |
| Express Outlets | 0.42% | 6.25x |
| Lane Bryant | 1.36% | 6.22x |
| Armani | 0.49% | 6.18x |
| Old Navy | 3.38% | 6.14x |
| Abercrombie & Fitch | 0.50% | 6.11x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Location attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mattress Firm audience is Smart Travel.
| Content Affinity | Composition | Index |
| Smart Travel | 0.06% | 5.65x |
| Law School | 0.06% | 5.06x |
| Serbia & Albania Cluster | 0.10% | 4.89x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.04% | 4.59x |
| Fashion & Cosmetics | 0.01% | 4.08x |
| Nepal News | 0.02% | 3.71x |
| Motorsports | 0.04% | 3.70x |
| Home Furnishings | 0.04% | 3.46x |
| Watches Retail | 0.06% | 3.42x |
| Public Policy Media | 0.06% | 3.33x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Content Affinity attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
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DEMOGRAPHICS
The Mattress Firm audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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