Explore the Mattress Firm Audience
Below you'll find more information about the Mattress Firm audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Mattress Firm audience.
INTERESTS
The Mattress Firm audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mattress Firm audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.06% | 2.23x |
| Online Grocery Shoppers | 3.36% | 1.40x |
| New York City Events Researchers | 3.00% | 1.37x |
| Ballet Enthusiasts | 3.17% | 1.36x |
| Restaurant Menu Researchers | 2.73% | 1.35x |
| Readers of Puerto Rican Content | 2.76% | 1.34x |
| Miami Trip Planners | 3.03% | 1.34x |
| Major Airline Customers | 3.01% | 1.33x |
| Real Estate Decision Makers | 3.10% | 1.32x |
| Caribbean Trip Planners | 2.82% | 1.32x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Interest attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
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APPAREL RETAILERS
The Mattress Firm audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mattress Firm audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.18% | 8.20x |
| Everlane | 0.20% | 8.10x |
| Topshop | 0.62% | 7.45x |
| Intermix | 1.09% | 6.79x |
| Calvin Klein | 0.58% | 6.48x |
| REI | 2.00% | 6.46x |
| American Apparel | 3.74% | 6.44x |
| Bonobos | 1.83% | 6.31x |
| Armani | 3.02% | 6.24x |
| Zara | 3.13% | 6.21x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Location attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mattress Firm audience is Barcode Site & App Users.
| Content Affinity | Composition | Index |
| Barcode Site & App Users | 0.01% | 4.92x |
| South Carolina Travel | 0.02% | 2.33x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.02% | 2.25x |
| Illinois College Sports | 0.05% | 2.25x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.01% | 2.23x |
| New York City Education & News Cluster | 0.78% | 2.21x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.03% | 2.10x |
| NYC Tourist Attractions | 1.08% | 2.04x |
| LGBTQ Advocacy | 1.19% | 2.03x |
| Brazil & Portugal News | 0.12% | 2.00x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Content Affinity attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
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DEMOGRAPHICS
The Mattress Firm audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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