Explore the Mattress Firm Audience
Below you'll find more information about the Mattress Firm audience, broken down in different categories based on their digital and physical behaviors. These are 208.7 thousand unique devices whose actions qualify for the Mattress Firm audience.
INTERESTS
The Mattress Firm audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mattress Firm audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.03% | 1.69x |
| Burger Enthusiast | 3.05% | 1.55x |
| New York City Events Researchers | 1.99% | 1.55x |
| Real Estate Decision Makers | 2.47% | 1.51x |
| Elite Cycling Gear Shoppers | 2.53% | 1.47x |
| Houston Trip Planners | 3.80% | 1.47x |
| United Arab Emirates Trip Planners | 2.05% | 1.46x |
| Restaurant Menu Researchers | 2.46% | 1.44x |
| Caribbean Destination Reopening Researchers | 1.49% | 1.44x |
| Full Size SUV Auto Intenders | 1.71% | 1.43x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Interest attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
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APPAREL RETAILERS
The Mattress Firm audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mattress Firm audience is Armani.
| Location | Composition | Index |
| Armani | 0.37% | 6.37x |
| REI | 0.93% | 5.99x |
| Mens Wearhouse | 5.73% | 5.90x |
| Charlotte Russe | 0.27% | 5.77x |
| Joe's Jeans | 0.02% | 5.55x |
| LOFT | 2.67% | 5.54x |
| Intermix | 0.11% | 5.50x |
| Zara | 0.42% | 5.38x |
| Jos A. Bank Clothiers | 2.57% | 5.37x |
| American Apparel | 0.59% | 5.36x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Location attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mattress Firm audience is Meeting Planning & Hotels.
| Content Affinity | Composition | Index |
| Meeting Planning & Hotels | 0.06% | 4.73x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.04% | 4.59x |
| Fashion & Cosmetics | 0.01% | 4.08x |
| Serbia & Albania Cluster | 0.06% | 4.06x |
| Holistic Medicine | 0.03% | 3.25x |
| Christian Music | 0.06% | 2.77x |
| Vancouver British Columbia Research Cluster | 0.03% | 2.77x |
| France Online Music & Quiz Content Cluster | 0.04% | 2.75x |
| Perfume, Makeup & Cosmetics | 0.15% | 2.71x |
| Arabic News | 0.09% | 2.67x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Content Affinity attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
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DEMOGRAPHICS
The Mattress Firm audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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