Dstillery Audiences

MATTRESS FIRM

Audience Size: 4.3 Million Devices

Explore the Mattress Firm Audience

Below you'll find more information about the Mattress Firm audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Mattress Firm audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Firm audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Firm audience is Real Estate Decision Makers.

Interest Composition Index
Real Estate Decision Makers 2.85% 1.43x
Houston Trip Planners 3.35% 1.42x
Miami Trip Planners 2.80% 1.39x
Online Grocery Shoppers 2.90% 1.39x
Houston Astros Fans 2.56% 1.39x
New York City Events Researchers 2.37% 1.38x
Ballet Enthusiasts 2.45% 1.34x
Burger Enthusiast 0.19% 1.34x
Caribbean Trip Planners 2.54% 1.33x
Restaurant Menu Researchers 2.07% 1.33x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Interest attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Firm audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Firm audience is Supreme.

Location Composition Index
Supreme 0.21% 8.38x
Everlane 0.19% 8.21x
Topshop 0.63% 7.18x
Calvin Klein 0.57% 6.80x
Intermix 1.07% 6.63x
American Apparel 3.75% 6.29x
Zara 2.76% 6.15x
Levi Strauss 1.83% 6.13x
Anthropologie 1.35% 6.04x
Bonobos 1.77% 5.95x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Location attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Firm audience is Quinceanera Planning.

Content Affinity Composition Index
Quinceanera Planning 0.01% 4.32x
Local & Travel England - North Midlands 0.01% 4.25x
Texas Off-Roading 0.01% 2.15x
New York City Education & News Cluster 0.68% 2.07x
Active Lifestyle Enthusiasts 0.01% 2.06x
Men's Fashion Shopping 0.02% 2.04x
New York City Real Estate Research Cluster 0.78% 1.94x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.03% 1.92x
Cigars 0.03% 1.90x
NYC Tourist Attractions 0.93% 1.84x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Content Affinity attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Firm audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male