Explore the Mattress Firm Audience
Below you'll find more information about the Mattress Firm audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Mattress Firm audience.
INTERESTS
The Mattress Firm audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mattress Firm audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 1.87% | 1.49x |
| Chicago Trip Planners | 1.83% | 1.47x |
| New York Trip Planners | 1.84% | 1.39x |
| Miami Trip Planners | 1.54% | 1.35x |
| Childrens Museum Visitors | 1.61% | 1.34x |
| Readers of South American Content | 1.75% | 1.32x |
| Readers of Puerto Rican Content | 1.45% | 1.32x |
| Caribbean Trip Planners | 1.59% | 1.32x |
| Readers of Panamanian Content | 1.61% | 1.32x |
| Broadway Fans | 1.27% | 1.31x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Interest attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
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APPAREL RETAILERS
The Mattress Firm audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mattress Firm audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.08% | 14.20x |
| Club Monaco | 0.98% | 10.77x |
| Zara | 1.73% | 10.54x |
| Uniqlo | 0.77% | 9.84x |
| Ann Taylor | 1.08% | 9.61x |
| Levi Strauss | 0.69% | 9.61x |
| Armani | 1.26% | 9.49x |
| American Apparel | 1.59% | 9.35x |
| Forever 21 | 2.55% | 9.02x |
| Express | 1.64% | 8.79x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Location attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mattress Firm audience is Illinois Education.
| Content Affinity | Composition | Index |
| Illinois Education | 0.13% | 2.31x |
| New York City Real Estate Research Cluster | 0.61% | 1.96x |
| Illinois | 0.60% | 1.95x |
| New York City Education & News Cluster | 0.81% | 1.91x |
| Poland Cluster | 0.07% | 1.82x |
| LGBTQ Advocacy | 0.77% | 1.80x |
| Texas Media | 1.39% | 1.80x |
| Assorted Topics #11273 (Television, Origami, Men's Health) | 0.02% | 1.78x |
| NYC Tourist Attractions | 1.04% | 1.76x |
| Apartment & Community Real Estate Researchers | 0.03% | 1.70x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Content Affinity attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
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DEMOGRAPHICS
The Mattress Firm audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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