Explore the Mattress Firm Audience
Below you'll find more information about the Mattress Firm audience, broken down in different categories based on their digital and physical behaviors. These are 765.4 thousand unique devices whose actions qualify for the Mattress Firm audience.
INTERESTS
The Mattress Firm audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mattress Firm audience is History Buffs.
| Interest | Composition | Index |
| History Buffs | 2.01% | 1.79x |
| Teachers | 1.81% | 1.78x |
| Oregon Trip Planners | 2.29% | 1.77x |
| Restaurant Menu Researchers | 1.61% | 1.76x |
| IT Decision Makers | 1.61% | 1.75x |
| iPhone Users | 1.73% | 1.73x |
| Sea World Park Trip Planners | 2.29% | 1.70x |
| Sprint Customers | 0.03% | 1.69x |
| Washington County and Local Fair Visitors | 2.61% | 1.68x |
| Mobile Phone Comparison Shoppers | 1.69% | 1.68x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Interest attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Curious about what else the Mattress Firm audience is interested in?
Sign Up
APPAREL RETAILERS
The Mattress Firm audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mattress Firm audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.01% | 7.35x |
| Armani | 0.65% | 6.40x |
| REI | 1.11% | 6.17x |
| Club Monaco | 0.26% | 5.64x |
| Mens Wearhouse | 6.26% | 5.62x |
| American Apparel | 0.73% | 5.62x |
| Jos A. Bank Clothiers | 3.24% | 5.52x |
| Bonobos | 0.38% | 5.52x |
| Ann Taylor | 0.72% | 5.47x |
| Levi Strauss | 0.02% | 5.38x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Location attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Want to find more of the Mattress Firm audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mattress Firm audience is Horse Racing.
| Content Affinity | Composition | Index |
| Horse Racing | 0.12% | 5.73x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.04% | 4.59x |
| Fashion & Cosmetics | 0.01% | 4.08x |
| Retail Industry News | 0.03% | 3.97x |
| Toys Shopping | 0.08% | 3.93x |
| Reproductive Health | 0.03% | 3.87x |
| Peru Media | 0.16% | 3.72x |
| Science Education & Academia | 0.08% | 3.45x |
| Mobile Industry Information | 0.08% | 3.29x |
| Conscious Living | 0.52% | 3.22x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Content Affinity attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Want to see more of the Content Affinities the Mattress Firm audience visits?
Sign Up
DEMOGRAPHICS
The Mattress Firm audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the Mattress Firm audience?
Sign Up