Dstillery Audiences

MATTRESS FIRM

Audience Size: 1.7 Million Devices

Explore the Mattress Firm Audience

Below you'll find more information about the Mattress Firm audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Mattress Firm audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Firm audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Firm audience is Amazon Prime Movie Subscribers.

Interest Composition Index
Amazon Prime Movie Subscribers 0.10% 2.54x
Chloroquine Information Researchers 0.10% 1.89x
Telemedicine Content Readers 0.03% 1.69x
Sprint Customers 0.03% 1.69x
South Atlantic Voters 4.68% 1.66x
Palm Beach Trip Planners 3.81% 1.64x
Restaurant Researchers 2.25% 1.57x
Florida County and Local Fair Visitors 5.45% 1.57x
Miami Trip Planners 2.97% 1.56x
Retirement Planning Amid Covid-19 1.02% 1.53x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Interest attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Firm audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Firm audience is Everlane.

Location Composition Index
Everlane 0.07% 8.58x
Intermix 0.41% 6.69x
REI 1.12% 6.30x
Armani 1.40% 6.20x
Topshop 0.14% 6.19x
Zara 1.44% 6.12x
Supreme 0.06% 6.12x
Mens Wearhouse 6.92% 5.92x
American Apparel 1.68% 5.92x
Dressbarn 3.02% 5.89x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Location attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Firm audience is Bulgaria Cluster.

Content Affinity Composition Index
Bulgaria Cluster 0.03% 5.23x
Fashion & Cosmetics 0.01% 4.08x
South Carolina Travel 0.03% 3.90x
Higher-End Fashion Brands 0.03% 3.74x
Consumer Rewards 0.02% 3.59x
Illinois Education 0.07% 3.08x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.06% 2.78x
Men's Dress Shirt Shopping 0.05% 2.74x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.06% 2.73x
Arabic News 0.11% 2.70x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Content Affinity attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Firm audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male