Explore the Mattress Firm Audience
Below you'll find more information about the Mattress Firm audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Mattress Firm audience.
INTERESTS
The Mattress Firm audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mattress Firm audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 2.77% | 1.52x |
| Online Grocery Shoppers | 2.86% | 1.49x |
| Real Estate Decision Makers | 2.63% | 1.47x |
| Ballet Enthusiasts | 2.67% | 1.44x |
| New York Trip Planners | 2.95% | 1.37x |
| New York Mets Fans | 1.74% | 1.36x |
| New York Rangers Fans | 1.82% | 1.35x |
| Brooklyn Nets Fans | 1.76% | 1.34x |
| New York Knicks Fans | 1.68% | 1.33x |
| Restaurant Menu Researchers | 1.99% | 1.31x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Interest attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
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APPAREL RETAILERS
The Mattress Firm audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mattress Firm audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.16% | 9.09x |
| Topshop | 0.33% | 7.35x |
| Zara | 2.80% | 7.06x |
| Intermix | 0.93% | 7.05x |
| Supreme | 0.24% | 7.00x |
| Levi Strauss | 1.43% | 7.00x |
| Calvin Klein | 0.72% | 6.57x |
| American Apparel | 3.73% | 6.49x |
| Saint Laurent Paris | 0.86% | 6.39x |
| Old Navy | 7.81% | 6.17x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Location attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mattress Firm audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 1.42% | 2.29x |
| New York City Education & News Cluster | 1.14% | 2.09x |
| Environmentally Friendly Cars | 0.01% | 1.96x |
| NYC Tourist Attractions | 1.66% | 1.88x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 1.86x |
| Scotland Travel | 0.03% | 1.85x |
| Local & Travel England - East Midlands | 0.03% | 1.84x |
| Franco-African Cluster | 0.03% | 1.79x |
| Apartment & Community Real Estate Researchers | 0.06% | 1.78x |
| Illinois Education | 0.13% | 1.78x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Content Affinity attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
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DEMOGRAPHICS
The Mattress Firm audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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