Dstillery Audiences

MATTRESS FIRM

Audience Size: 631.1 Thousand Devices

Explore the Mattress Firm Audience

Below you'll find more information about the Mattress Firm audience, broken down in different categories based on their digital and physical behaviors. These are 631.1 thousand unique devices whose actions qualify for the Mattress Firm audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Firm audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Firm audience is Men's Health Researchers.

Interest Composition Index
Men's Health Researchers 0.68% 1.83x
Wireless Headphone Researchers 0.30% 1.83x
Executive Travelers 0.20% 1.81x
Online Grammar Tool Users 0.28% 1.79x
Sprint Customers 0.03% 1.69x
Wisconsin County and Local Fair Visitors 3.85% 1.53x
Mens Business Clothes Shoppers 0.50% 1.51x
Chicago Trip Planners 1.95% 1.50x
New York City Events Researchers 1.45% 1.42x
Fitness Enthusiasts 0.64% 1.41x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Interest attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Firm audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Firm audience is American Apparel.

Location Composition Index
American Apparel 2.95% 18.69x
Mens Wearhouse 3.09% 7.92x
Dressbarn 1.79% 6.59x
Banana Republic 0.90% 6.56x
Topshop 0.05% 6.33x
Express Outlets 0.42% 6.25x
Lane Bryant 1.36% 6.22x
Armani 0.49% 6.18x
Old Navy 3.38% 6.14x
Abercrombie & Fitch 0.50% 6.11x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Location attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Firm audience is Smart Travel.

Content Affinity Composition Index
Smart Travel 0.06% 5.65x
Law School 0.06% 5.06x
Serbia & Albania Cluster 0.10% 4.89x
Assorted Topics (Business Support ToolsForm Templates) 0.04% 4.59x
Fashion & Cosmetics 0.01% 4.08x
Nepal News 0.02% 3.71x
Motorsports 0.04% 3.70x
Home Furnishings 0.04% 3.46x
Watches Retail 0.06% 3.42x
Public Policy Media 0.06% 3.33x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Content Affinity attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Firm audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male