Explore the Mattress Firm Audience
Below you'll find more information about the Mattress Firm audience, broken down in different categories based on their digital and physical behaviors. These are 288.5 thousand unique devices whose actions qualify for the Mattress Firm audience.
INTERESTS
The Mattress Firm audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mattress Firm audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 1.93% | 1.61x |
| Houston Trip Planners | 2.06% | 1.59x |
| New York Trip Planners | 1.90% | 1.43x |
| Real Estate Decision Makers | 3.16% | 1.42x |
| Shared Work Space Researchers | 1.16% | 1.41x |
| Readers of Puerto Rican Content | 1.70% | 1.38x |
| Broadway Fans | 1.27% | 1.37x |
| Online Grocery Shoppers | 3.50% | 1.37x |
| Miami Trip Planners | 1.61% | 1.35x |
| Readers of South American Content | 1.83% | 1.34x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Interest attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Curious about what else the Mattress Firm audience is interested in?
Sign Up
APPAREL RETAILERS
The Mattress Firm audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mattress Firm audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.64% | 8.80x |
| Club Monaco | 0.91% | 8.67x |
| Free People | 0.26% | 8.02x |
| Michael Kors | 0.85% | 7.10x |
| Patagonia | 0.33% | 5.36x |
| Banana Republic | 2.68% | 5.23x |
| Brooks Brothers | 2.15% | 4.65x |
| LL Bean | 0.21% | 4.52x |
| J. Crew | 1.92% | 4.51x |
| REI | 2.10% | 4.50x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Location attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Want to find more of the Mattress Firm audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mattress Firm audience is Illinois.
| Content Affinity | Composition | Index |
| Illinois | 0.66% | 2.24x |
| New York City Education & News Cluster | 0.98% | 2.22x |
| Poland Cluster | 0.09% | 2.18x |
| New York City Real Estate Research Cluster | 0.63% | 2.14x |
| Chicago Cluster | 1.68% | 1.97x |
| Texas Media | 1.43% | 1.92x |
| Illinois Education | 0.10% | 1.88x |
| LGBTQ Advocacy | 0.81% | 1.87x |
| NYC Tourist Attractions | 1.05% | 1.86x |
| Serbia & Albania Cluster | 0.03% | 1.81x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Content Affinity attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Want to see more of the Content Affinities the Mattress Firm audience visits?
Sign Up
DEMOGRAPHICS
The Mattress Firm audience resonates most for the following age and income brackets.
Age
65+
Income
Under $25,000
Interested in seeing other demographic characteristics of the Mattress Firm audience?
Sign Up