Explore the Mattress Firm Audience
Below you'll find more information about the Mattress Firm audience, broken down in different categories based on their digital and physical behaviors. These are 665.5 thousand unique devices whose actions qualify for the Mattress Firm audience.
INTERESTS
The Mattress Firm audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mattress Firm audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.03% | 1.69x |
| Sightseeing Travelers | 0.92% | 1.62x |
| New York City Events Researchers | 1.52% | 1.61x |
| Global Destinations Reopening Researchers | 1.05% | 1.51x |
| Hard Seltzer Aficionados | 0.23% | 1.47x |
| Competitive Sports Participants | 0.84% | 1.47x |
| Chicago Trip Planners | 1.80% | 1.46x |
| Travel Guide and Review Readers | 1.12% | 1.45x |
| California Trip Planners | 1.67% | 1.45x |
| Hawaii Trip Planners | 1.04% | 1.44x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Interest attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Curious about what else the Mattress Firm audience is interested in?
Sign Up
APPAREL RETAILERS
The Mattress Firm audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mattress Firm audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 2.78% | 15.68x |
| Mens Wearhouse | 3.85% | 6.41x |
| Dressbarn | 1.94% | 5.60x |
| REI | 0.54% | 5.43x |
| Johnston and Murphy | 0.01% | 5.24x |
| Everlane | 0.01% | 5.11x |
| Lane Bryant | 2.00% | 4.95x |
| Jos A. Bank Clothiers | 1.73% | 4.94x |
| Ann Taylor | 0.44% | 4.59x |
| Armani | 0.42% | 4.55x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Location attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Want to find more of the Mattress Firm audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mattress Firm audience is Child Development.
| Content Affinity | Composition | Index |
| Child Development | 0.06% | 5.64x |
| Spam Call Number Searchers | 0.04% | 5.43x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.04% | 4.59x |
| Exotic Pets | 0.14% | 4.26x |
| Fashion & Cosmetics | 0.01% | 4.08x |
| Mobile Industry Information | 0.04% | 3.87x |
| Watches Retail | 0.07% | 3.86x |
| Hobby Vehicles | 0.03% | 3.71x |
| Data Centers | 0.05% | 3.56x |
| Home Remodeling | 0.04% | 3.51x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Content Affinity attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Want to see more of the Content Affinities the Mattress Firm audience visits?
Sign Up
DEMOGRAPHICS
The Mattress Firm audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Mattress Firm audience?
Sign Up