Explore the Mattress Firm Audience
Below you'll find more information about the Mattress Firm audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Mattress Firm audience.
INTERESTS
The Mattress Firm audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mattress Firm audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.03% | 1.69x |
| Big Box Store Jewelry Sale Shoppers | 0.16% | 1.56x |
| Houston Activity Researchers | 1.68% | 1.52x |
| Houston Trip Planners | 3.98% | 1.47x |
| Wireless Headphone Researchers | 0.13% | 1.42x |
| Western Canada Skiers and Snowboarders | 1.84% | 1.39x |
| Social Distancing Content Readers | 0.70% | 1.38x |
| Washington Skiers and Snowboarders | 2.51% | 1.37x |
| Hawaii Trip Planners | 1.97% | 1.35x |
| T-Mobile Customers | 0.07% | 1.35x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Interest attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
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APPAREL RETAILERS
The Mattress Firm audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mattress Firm audience is REI.
| Location | Composition | Index |
| REI | 1.54% | 2.79x |
| Mens Wearhouse | 11.19% | 2.73x |
| Johnston and Murphy | 0.02% | 2.66x |
| Jos A. Bank Clothiers | 5.78% | 2.65x |
| Bonobos | 0.67% | 2.62x |
| Anthropologie | 3.01% | 2.60x |
| Patagonia | 0.50% | 2.59x |
| Madewell | 1.89% | 2.57x |
| Ann Taylor | 1.28% | 2.57x |
| Abercrombie & Fitch | 0.49% | 2.54x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Location attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mattress Firm audience is Youth Educational Resources.
| Content Affinity | Composition | Index |
| Youth Educational Resources | 0.02% | 5.42x |
| Bridal Fashion | 0.03% | 5.13x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.04% | 4.59x |
| Fashion & Cosmetics | 0.01% | 4.08x |
| Yoga & Meditation | 0.02% | 3.98x |
| Sports - Golf, Hunting, Fishing | 0.01% | 3.51x |
| National Parks | 0.01% | 3.23x |
| Networking Marketing | 0.02% | 3.22x |
| Nepal News | 0.02% | 2.99x |
| Romanian News | 0.02% | 2.99x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Content Affinity attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
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DEMOGRAPHICS
The Mattress Firm audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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