Explore the Mattress Firm Audience
Below you'll find more information about the Mattress Firm audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Mattress Firm audience.
INTERESTS
The Mattress Firm audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mattress Firm audience is Amazon Prime Movie Subscribers.
| Interest | Composition | Index |
| Amazon Prime Movie Subscribers | 0.10% | 2.54x |
| Chloroquine Information Researchers | 0.10% | 1.89x |
| Telemedicine Content Readers | 0.03% | 1.69x |
| Sprint Customers | 0.03% | 1.69x |
| South Atlantic Voters | 4.68% | 1.66x |
| Palm Beach Trip Planners | 3.81% | 1.64x |
| Restaurant Researchers | 2.25% | 1.57x |
| Florida County and Local Fair Visitors | 5.45% | 1.57x |
| Miami Trip Planners | 2.97% | 1.56x |
| Retirement Planning Amid Covid-19 | 1.02% | 1.53x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Interest attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
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APPAREL RETAILERS
The Mattress Firm audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mattress Firm audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.07% | 8.58x |
| Intermix | 0.41% | 6.69x |
| REI | 1.12% | 6.30x |
| Armani | 1.40% | 6.20x |
| Topshop | 0.14% | 6.19x |
| Zara | 1.44% | 6.12x |
| Supreme | 0.06% | 6.12x |
| Mens Wearhouse | 6.92% | 5.92x |
| American Apparel | 1.68% | 5.92x |
| Dressbarn | 3.02% | 5.89x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Location attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mattress Firm audience is Bulgaria Cluster.
| Content Affinity | Composition | Index |
| Bulgaria Cluster | 0.03% | 5.23x |
| Fashion & Cosmetics | 0.01% | 4.08x |
| South Carolina Travel | 0.03% | 3.90x |
| Higher-End Fashion Brands | 0.03% | 3.74x |
| Consumer Rewards | 0.02% | 3.59x |
| Illinois Education | 0.07% | 3.08x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.06% | 2.78x |
| Men's Dress Shirt Shopping | 0.05% | 2.74x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.06% | 2.73x |
| Arabic News | 0.11% | 2.70x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Content Affinity attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
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DEMOGRAPHICS
The Mattress Firm audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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