Dstillery Audiences

MATTRESS FIRM

Audience Size: 208.7 Thousand Devices

Explore the Mattress Firm Audience

Below you'll find more information about the Mattress Firm audience, broken down in different categories based on their digital and physical behaviors. These are 208.7 thousand unique devices whose actions qualify for the Mattress Firm audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Firm audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Firm audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.03% 1.69x
Burger Enthusiast 3.05% 1.55x
New York City Events Researchers 1.99% 1.55x
Real Estate Decision Makers 2.47% 1.51x
Elite Cycling Gear Shoppers 2.53% 1.47x
Houston Trip Planners 3.80% 1.47x
United Arab Emirates Trip Planners 2.05% 1.46x
Restaurant Menu Researchers 2.46% 1.44x
Caribbean Destination Reopening Researchers 1.49% 1.44x
Full Size SUV Auto Intenders 1.71% 1.43x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Interest attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Firm audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Firm audience is Armani.

Location Composition Index
Armani 0.37% 6.37x
REI 0.93% 5.99x
Mens Wearhouse 5.73% 5.90x
Charlotte Russe 0.27% 5.77x
Joe's Jeans 0.02% 5.55x
LOFT 2.67% 5.54x
Intermix 0.11% 5.50x
Zara 0.42% 5.38x
Jos A. Bank Clothiers 2.57% 5.37x
American Apparel 0.59% 5.36x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Location attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Firm audience is Meeting Planning & Hotels.

Content Affinity Composition Index
Meeting Planning & Hotels 0.06% 4.73x
Assorted Topics (Business Support ToolsForm Templates) 0.04% 4.59x
Fashion & Cosmetics 0.01% 4.08x
Serbia & Albania Cluster 0.06% 4.06x
Holistic Medicine 0.03% 3.25x
Christian Music 0.06% 2.77x
Vancouver British Columbia Research Cluster 0.03% 2.77x
France Online Music & Quiz Content Cluster 0.04% 2.75x
Perfume, Makeup & Cosmetics 0.15% 2.71x
Arabic News 0.09% 2.67x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Content Affinity attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Firm audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male