Dstillery Audiences

MATTRESS FIRM

Audience Size: 477.4 Thousand Devices

Explore the Mattress Firm Audience

Below you'll find more information about the Mattress Firm audience, broken down in different categories based on their digital and physical behaviors. These are 477.4 thousand unique devices whose actions qualify for the Mattress Firm audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Firm audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Firm audience is Office Reopening Researchers.

Interest Composition Index
Office Reopening Researchers 1.90% 1.85x
Palm Beach Trip Planners 3.97% 1.73x
Sprint Customers 0.03% 1.69x
Restaurant Menu Researchers 2.66% 1.67x
Entertainment Industry Decision Makers 2.57% 1.67x
Credit Card Researchers 2.57% 1.65x
San Francisco Activities Researchers 2.20% 1.63x
San Diego Events Researchers 2.20% 1.63x
Commercial Architects and Designers 2.53% 1.62x
San Diego Trip Planners 3.04% 1.62x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Interest attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Firm audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Firm audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 6.63x
Intermix 0.15% 5.74x
Abercrombie & Fitch 0.25% 5.32x
Mens Wearhouse 5.82% 5.17x
Topshop 0.04% 5.15x
Armani 0.59% 5.12x
Free People 0.91% 5.00x
American Apparel 0.67% 4.89x
REI 0.86% 4.83x
Saint Laurent Paris 0.13% 4.74x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Location attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Firm audience is Assorted Topics (Business Support ToolsForm Templates).

Content Affinity Composition Index
Assorted Topics (Business Support ToolsForm Templates) 0.04% 4.59x
Nursing 0.13% 4.24x
Fashion & Cosmetics 0.01% 4.08x
US Soccer 0.08% 3.84x
Music Production 0.38% 3.72x
Numerology & Astrology 0.17% 3.54x
Education Cluster 0.13% 3.27x
Bird Watching 0.05% 3.05x
Canadian Lifestyle 0.06% 3.04x
Medical Journals 0.13% 2.99x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Content Affinity attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Firm audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female