Explore the Mattress Firm Audience
Below you'll find more information about the Mattress Firm audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Mattress Firm audience.
INTERESTS
The Mattress Firm audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mattress Firm audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.10% | 2.97x |
| Houston Trip Planners | 5.74% | 2.39x |
| Texas County and Local Fair Visitors | 4.91% | 2.04x |
| Houston Astros Fans | 4.36% | 2.03x |
| T-Mobile Customers | 0.13% | 1.78x |
| Houston Activity Researchers | 3.48% | 1.75x |
| Texas Energy Providers | 3.85% | 1.72x |
| Texas Trip Planners | 4.14% | 1.68x |
| Austin Trip Planners | 3.76% | 1.65x |
| Texas AM Aggies Fans | 3.66% | 1.59x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Interest attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
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APPAREL RETAILERS
The Mattress Firm audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mattress Firm audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.16% | 9.80x |
| Supreme | 0.15% | 8.37x |
| Intermix | 0.84% | 7.79x |
| Topshop | 0.41% | 7.76x |
| Zara | 2.72% | 6.93x |
| Calvin Klein | 0.46% | 6.78x |
| Armani | 2.57% | 6.77x |
| REI | 1.73% | 6.76x |
| American Apparel | 3.10% | 6.71x |
| Uniqlo | 1.63% | 6.53x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Location attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mattress Firm audience is Assorted Topics (Toys, T-Shirts, Volvos).
| Content Affinity | Composition | Index |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.04% | 4.75x |
| Fashion & Cosmetics | 0.01% | 4.08x |
| Scotland Travel | 0.03% | 3.29x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.01% | 3.20x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.01% | 3.20x |
| Men's Fashion Shopping | 0.01% | 2.70x |
| Texas Media | 5.33% | 2.56x |
| Holiday Gifts | 0.06% | 2.45x |
| French Education | 0.01% | 2.40x |
| Oil & Energy | 0.21% | 2.38x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Content Affinity attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
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DEMOGRAPHICS
The Mattress Firm audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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