Explore the Mattress Firm Audience
Below you'll find more information about the Mattress Firm audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Mattress Firm audience.
INTERESTS
The Mattress Firm audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mattress Firm audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 2.08% | 1.51x |
| New York City Events Researchers | 2.00% | 1.48x |
| Houston Trip Planners | 2.09% | 1.41x |
| Restaurant Menu Researchers | 1.72% | 1.41x |
| Caribbean Trip Planners | 1.82% | 1.36x |
| New York Trip Planners | 1.84% | 1.35x |
| Miami Trip Planners | 1.87% | 1.35x |
| Major Airline Customers | 2.11% | 1.34x |
| Online Grocery Shoppers | 3.59% | 1.34x |
| Readers of Dominican Republic Content | 1.91% | 1.33x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Interest attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Curious about what else the Mattress Firm audience is interested in?
Sign Up
APPAREL RETAILERS
The Mattress Firm audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mattress Firm audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.13% | 11.58x |
| Club Monaco | 1.09% | 9.27x |
| Zara | 2.66% | 8.48x |
| Levi Strauss | 1.08% | 8.11x |
| Intermix | 0.78% | 7.75x |
| Armani | 2.01% | 7.68x |
| Ralph Lauren | 0.78% | 7.51x |
| Uniqlo | 1.16% | 7.51x |
| Express | 2.52% | 7.40x |
| Forever 21 | 3.94% | 7.34x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Location attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Want to find more of the Mattress Firm audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mattress Firm audience is Assorted Topics (Self Improvement, Easy Money, Digital Currency).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.01% | 2.80x |
| Illinois Education | 0.15% | 2.55x |
| Italy Cluster | 0.02% | 2.30x |
| Barcode Site & App Users | 0.01% | 2.29x |
| Greece Cluster | 0.03% | 2.14x |
| Illinois | 0.62% | 2.14x |
| Flags & Trump | 0.01% | 2.01x |
| New York City Education & News Cluster | 0.88% | 1.97x |
| Decoration & Fabric | 0.00% | 1.94x |
| New York City Real Estate Research Cluster | 0.71% | 1.89x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Content Affinity attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Want to see more of the Content Affinities the Mattress Firm audience visits?
Sign Up
DEMOGRAPHICS
The Mattress Firm audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other characteristics of the Mattress Firm audience?
Sign Up