Dstillery Audiences

MATTRESS FIRM

Audience Size: 4.3 Million Devices

Explore the Mattress Firm Audience

Below you'll find more information about the Mattress Firm audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Mattress Firm audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Firm audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Firm audience is South Atlantic Voters.

Interest Composition Index
South Atlantic Voters 2.56% 1.18x
Readers of Panamanian Content 2.29% 1.16x
Readers of Caribbean Content 2.30% 1.15x
Palm Beach Trip Planners 2.63% 1.15x
Readers of Colombian Content 2.04% 1.14x
Houston Trip Planners 3.16% 1.14x
Miami Trip Planners 2.96% 1.14x
Readers of Dominican Republic Content 2.00% 1.12x
Colombia Trip Planners 2.31% 1.11x
Readers of Cuban Content 1.80% 1.11x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Interest attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Firm audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Firm audience is Everlane.

Location Composition Index
Everlane 0.17% 8.64x
Supreme 0.21% 7.53x
Topshop 0.52% 7.25x
Calvin Klein 0.59% 6.66x
American Apparel 3.78% 6.41x
Intermix 0.99% 6.33x
Zara 2.63% 6.31x
Levi Strauss 2.14% 6.15x
Bonobos 1.52% 6.00x
Saint Laurent Paris 0.89% 6.00x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Location attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Firm audience is Franco-African Cluster.

Content Affinity Composition Index
Franco-African Cluster 0.03% 2.01x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 1.81x
Franchising 0.04% 1.67x
New York City Education & News Cluster 0.78% 1.60x
LGBTQ Advocacy 1.13% 1.56x
Active Lifestyle Enthusiasts 0.01% 1.50x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.02% 1.46x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.02% 1.44x
Romanian News 0.02% 1.44x
Local & Travel England - East Midlands 0.02% 1.44x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Content Affinity attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Firm audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male