Dstillery Audiences

MATTRESS FIRM

Audience Size: 4.1 Million Devices

Explore the Mattress Firm Audience

Below you'll find more information about the Mattress Firm audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Mattress Firm audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Firm audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Firm audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.06% 2.23x
Online Grocery Shoppers 3.36% 1.40x
New York City Events Researchers 3.00% 1.37x
Ballet Enthusiasts 3.17% 1.36x
Restaurant Menu Researchers 2.73% 1.35x
Readers of Puerto Rican Content 2.76% 1.34x
Miami Trip Planners 3.03% 1.34x
Major Airline Customers 3.01% 1.33x
Real Estate Decision Makers 3.10% 1.32x
Caribbean Trip Planners 2.82% 1.32x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Interest attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Firm audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Firm audience is Supreme.

Location Composition Index
Supreme 0.18% 8.20x
Everlane 0.20% 8.10x
Topshop 0.62% 7.45x
Intermix 1.09% 6.79x
Calvin Klein 0.58% 6.48x
REI 2.00% 6.46x
American Apparel 3.74% 6.44x
Bonobos 1.83% 6.31x
Armani 3.02% 6.24x
Zara 3.13% 6.21x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Location attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Firm audience is Barcode Site & App Users.

Content Affinity Composition Index
Barcode Site & App Users 0.01% 4.92x
South Carolina Travel 0.02% 2.33x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.02% 2.25x
Illinois College Sports 0.05% 2.25x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.01% 2.23x
New York City Education & News Cluster 0.78% 2.21x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.03% 2.10x
NYC Tourist Attractions 1.08% 2.04x
LGBTQ Advocacy 1.19% 2.03x
Brazil & Portugal News 0.12% 2.00x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Content Affinity attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Firm audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male