Dstillery Audiences

MATTRESS FIRM

Audience Size: 4.8 Million Devices

Explore the Mattress Firm Audience

Below you'll find more information about the Mattress Firm audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Mattress Firm audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Firm audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Firm audience is Online Grocery Shoppers.

Interest Composition Index
Online Grocery Shoppers 2.37% 1.49x
New York Mets Fans 1.47% 1.43x
New York City Events Researchers 1.98% 1.38x
Real Estate Decision Makers 2.58% 1.37x
Caribbean Trip Planners 1.97% 1.33x
Broadway Fans 1.61% 1.32x
New York Jets Fans 1.30% 1.32x
New York Rangers Fans 1.35% 1.31x
Houston Trip Planners 2.01% 1.31x
Miami Trip Planners 1.88% 1.30x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Interest attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Firm audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Firm audience is Everlane.

Location Composition Index
Everlane 0.15% 10.15x
Levi Strauss 1.24% 7.95x
Club Monaco 1.01% 7.79x
Zara 2.91% 7.67x
Intermix 0.90% 7.35x
Supreme 0.24% 6.90x
Ralph Lauren 0.97% 6.87x
Uniqlo 1.29% 6.84x
Old Navy 7.08% 6.80x
Express 2.84% 6.79x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Location attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Firm audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 0.15% 2.41x
New York City Education & News Cluster 0.92% 1.94x
New York City Real Estate Research Cluster 0.87% 1.89x
Russia Cluster 0.08% 1.78x
Scientology 0.02% 1.78x
Serbia & Albania Cluster 0.04% 1.76x
Apartment & Community Real Estate Researchers 0.04% 1.76x
New York City Family & Activity Cluster 1.11% 1.73x
NYC Tourist Attractions 1.22% 1.72x
Retail Industry News 0.11% 1.64x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Content Affinity attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Firm audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male