Explore the Mattress Firm Audience
Below you'll find more information about the Mattress Firm audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Mattress Firm audience.
INTERESTS
The Mattress Firm audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mattress Firm audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.03% | 1.69x |
| Houston Activity Researchers | 1.96% | 1.45x |
| Houston Trip Planners | 3.69% | 1.43x |
| Luxury Retail Shoppers | 2.73% | 1.41x |
| Luxury Retail Researchers | 1.01% | 1.41x |
| Phoenix Trip Planners | 1.85% | 1.39x |
| Texas Energy Providers | 3.04% | 1.39x |
| Thrift Store Shoppers | 1.52% | 1.36x |
| Santa Cruz Trip Planners | 2.89% | 1.36x |
| Burger Enthusiast | 2.56% | 1.35x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Interest attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
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APPAREL RETAILERS
The Mattress Firm audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mattress Firm audience is REI.
| Location | Composition | Index |
| REI | 1.34% | 2.94x |
| Johnston and Murphy | 0.01% | 2.91x |
| Everlane | 0.01% | 2.88x |
| Mens Wearhouse | 9.64% | 2.79x |
| Jos A. Bank Clothiers | 5.17% | 2.75x |
| Bonobos | 0.61% | 2.73x |
| Armani | 0.94% | 2.70x |
| Madewell | 1.59% | 2.65x |
| Ann Taylor | 1.08% | 2.65x |
| Anthropologie | 2.58% | 2.61x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Location attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mattress Firm audience is Pool Cleaning.
| Content Affinity | Composition | Index |
| Pool Cleaning | 0.02% | 5.67x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.04% | 4.59x |
| Healthy Eating Researchers | 0.02% | 4.37x |
| Fashion & Cosmetics | 0.01% | 4.08x |
| Fire Fighting | 0.04% | 3.87x |
| South Carolina Travel | 0.02% | 3.81x |
| Weather Information | 0.01% | 3.80x |
| Nepal News | 0.02% | 3.58x |
| Horse Racing | 0.01% | 3.58x |
| Turkey & Iran Cluster | 0.02% | 3.47x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Content Affinity attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
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DEMOGRAPHICS
The Mattress Firm audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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