Explore the Mattress Firm Audience
Below you'll find more information about the Mattress Firm audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Mattress Firm audience.
INTERESTS
The Mattress Firm audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mattress Firm audience is Real Estate Decision Makers.
| Interest | Composition | Index |
| Real Estate Decision Makers | 2.85% | 1.43x |
| Houston Trip Planners | 3.35% | 1.42x |
| Miami Trip Planners | 2.80% | 1.39x |
| Online Grocery Shoppers | 2.90% | 1.39x |
| Houston Astros Fans | 2.56% | 1.39x |
| New York City Events Researchers | 2.37% | 1.38x |
| Ballet Enthusiasts | 2.45% | 1.34x |
| Burger Enthusiast | 0.19% | 1.34x |
| Caribbean Trip Planners | 2.54% | 1.33x |
| Restaurant Menu Researchers | 2.07% | 1.33x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Interest attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
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APPAREL RETAILERS
The Mattress Firm audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mattress Firm audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.21% | 8.38x |
| Everlane | 0.19% | 8.21x |
| Topshop | 0.63% | 7.18x |
| Calvin Klein | 0.57% | 6.80x |
| Intermix | 1.07% | 6.63x |
| American Apparel | 3.75% | 6.29x |
| Zara | 2.76% | 6.15x |
| Levi Strauss | 1.83% | 6.13x |
| Anthropologie | 1.35% | 6.04x |
| Bonobos | 1.77% | 5.95x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Location attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mattress Firm audience is Quinceanera Planning.
| Content Affinity | Composition | Index |
| Quinceanera Planning | 0.01% | 4.32x |
| Local & Travel England - North Midlands | 0.01% | 4.25x |
| Texas Off-Roading | 0.01% | 2.15x |
| New York City Education & News Cluster | 0.68% | 2.07x |
| Active Lifestyle Enthusiasts | 0.01% | 2.06x |
| Men's Fashion Shopping | 0.02% | 2.04x |
| New York City Real Estate Research Cluster | 0.78% | 1.94x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.03% | 1.92x |
| Cigars | 0.03% | 1.90x |
| NYC Tourist Attractions | 0.93% | 1.84x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Content Affinity attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
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DEMOGRAPHICS
The Mattress Firm audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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