Dstillery Audiences

MATTRESS FIRM

Audience Size: 1.9 Million Devices

Explore the Mattress Firm Audience

Below you'll find more information about the Mattress Firm audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Mattress Firm audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Firm audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Firm audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.03% 1.69x
Big Box Store Jewelry Sale Shoppers 0.16% 1.56x
Houston Activity Researchers 1.68% 1.52x
Houston Trip Planners 3.98% 1.47x
Wireless Headphone Researchers 0.13% 1.42x
Western Canada Skiers and Snowboarders 1.84% 1.39x
Social Distancing Content Readers 0.70% 1.38x
Washington Skiers and Snowboarders 2.51% 1.37x
Hawaii Trip Planners 1.97% 1.35x
T-Mobile Customers 0.07% 1.35x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Interest attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Firm audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Firm audience is REI.

Location Composition Index
REI 1.54% 2.79x
Mens Wearhouse 11.19% 2.73x
Johnston and Murphy 0.02% 2.66x
Jos A. Bank Clothiers 5.78% 2.65x
Bonobos 0.67% 2.62x
Anthropologie 3.01% 2.60x
Patagonia 0.50% 2.59x
Madewell 1.89% 2.57x
Ann Taylor 1.28% 2.57x
Abercrombie & Fitch 0.49% 2.54x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Location attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Firm audience is Youth Educational Resources.

Content Affinity Composition Index
Youth Educational Resources 0.02% 5.42x
Bridal Fashion 0.03% 5.13x
Assorted Topics (Business Support ToolsForm Templates) 0.04% 4.59x
Fashion & Cosmetics 0.01% 4.08x
Yoga & Meditation 0.02% 3.98x
Sports - Golf, Hunting, Fishing 0.01% 3.51x
National Parks 0.01% 3.23x
Networking Marketing 0.02% 3.22x
Nepal News 0.02% 2.99x
Romanian News 0.02% 2.99x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Content Affinity attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Firm audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female