Dstillery Audiences

MATTRESS FIRM

Audience Size: 765.4 Thousand Devices

Explore the Mattress Firm Audience

Below you'll find more information about the Mattress Firm audience, broken down in different categories based on their digital and physical behaviors. These are 765.4 thousand unique devices whose actions qualify for the Mattress Firm audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Firm audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Firm audience is History Buffs.

Interest Composition Index
History Buffs 2.01% 1.79x
Teachers 1.81% 1.78x
Oregon Trip Planners 2.29% 1.77x
Restaurant Menu Researchers 1.61% 1.76x
IT Decision Makers 1.61% 1.75x
iPhone Users 1.73% 1.73x
Sea World Park Trip Planners 2.29% 1.70x
Sprint Customers 0.03% 1.69x
Washington County and Local Fair Visitors 2.61% 1.68x
Mobile Phone Comparison Shoppers 1.69% 1.68x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Interest attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Firm audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Firm audience is Everlane.

Location Composition Index
Everlane 0.01% 7.35x
Armani 0.65% 6.40x
REI 1.11% 6.17x
Club Monaco 0.26% 5.64x
Mens Wearhouse 6.26% 5.62x
American Apparel 0.73% 5.62x
Jos A. Bank Clothiers 3.24% 5.52x
Bonobos 0.38% 5.52x
Ann Taylor 0.72% 5.47x
Levi Strauss 0.02% 5.38x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Location attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Firm audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 0.12% 5.73x
Assorted Topics (Business Support ToolsForm Templates) 0.04% 4.59x
Fashion & Cosmetics 0.01% 4.08x
Retail Industry News 0.03% 3.97x
Toys Shopping 0.08% 3.93x
Reproductive Health 0.03% 3.87x
Peru Media 0.16% 3.72x
Science Education & Academia 0.08% 3.45x
Mobile Industry Information 0.08% 3.29x
Conscious Living 0.52% 3.22x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Content Affinity attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Firm audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male