Dstillery Audiences

MATTRESS FIRM

Audience Size: 1.2 Million Devices

Explore the Mattress Firm Audience

Below you'll find more information about the Mattress Firm audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Mattress Firm audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Firm audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Firm audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.03% 1.69x
Western Canada Skiers and Snowboarders 2.45% 1.43x
Houston Trip Planners 4.18% 1.43x
Food Bank Researchers 1.09% 1.41x
Austin Trip Planners 3.58% 1.37x
Seattle Trip Planners 3.50% 1.36x
North West State Fair Visitors 3.58% 1.35x
T-Mobile Customers 0.07% 1.35x
Washington Skiers and Snowboarders 2.88% 1.35x
San Francisco Trip Planners 3.11% 1.31x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Interest attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Firm audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Firm audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 3.58% 3.94x
REI 0.50% 3.63x
Abercrombie & Fitch 0.14% 3.44x
Intermix 0.07% 3.42x
Armani 0.33% 3.22x
Jos A. Bank Clothiers 1.66% 3.17x
Dressbarn 1.74% 3.17x
American Apparel 0.35% 3.09x
Lane Bryant 1.86% 3.03x
LL Bean 0.17% 2.98x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Location attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Firm audience is Assorted Topics (Business Support ToolsForm Templates).

Content Affinity Composition Index
Assorted Topics (Business Support ToolsForm Templates) 0.04% 4.59x
Malaya 0.06% 4.57x
Fashion & Cosmetics 0.01% 4.08x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.03% 3.72x
Work Productivity 0.04% 3.54x
Arts & Crafts 0.02% 3.14x
Organic Beauty & Skincare Products 0.02% 3.04x
Survival Guides 0.02% 2.64x
South Carolina Travel 0.02% 2.64x
Custom Gifts 0.02% 2.39x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Content Affinity attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Firm audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male