Dstillery Audiences

MATTRESS FIRM

Audience Size: 3 Million Devices

Explore the Mattress Firm Audience

Below you'll find more information about the Mattress Firm audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Mattress Firm audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Firm audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Firm audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.03% 1.69x
Houston Activity Researchers 1.96% 1.45x
Houston Trip Planners 3.69% 1.43x
Luxury Retail Shoppers 2.73% 1.41x
Luxury Retail Researchers 1.01% 1.41x
Phoenix Trip Planners 1.85% 1.39x
Texas Energy Providers 3.04% 1.39x
Thrift Store Shoppers 1.52% 1.36x
Santa Cruz Trip Planners 2.89% 1.36x
Burger Enthusiast 2.56% 1.35x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Interest attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Firm audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Firm audience is REI.

Location Composition Index
REI 1.34% 2.94x
Johnston and Murphy 0.01% 2.91x
Everlane 0.01% 2.88x
Mens Wearhouse 9.64% 2.79x
Jos A. Bank Clothiers 5.17% 2.75x
Bonobos 0.61% 2.73x
Armani 0.94% 2.70x
Madewell 1.59% 2.65x
Ann Taylor 1.08% 2.65x
Anthropologie 2.58% 2.61x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Location attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Firm audience is Pool Cleaning.

Content Affinity Composition Index
Pool Cleaning 0.02% 5.67x
Assorted Topics (Business Support ToolsForm Templates) 0.04% 4.59x
Healthy Eating Researchers 0.02% 4.37x
Fashion & Cosmetics 0.01% 4.08x
Fire Fighting 0.04% 3.87x
South Carolina Travel 0.02% 3.81x
Weather Information 0.01% 3.80x
Nepal News 0.02% 3.58x
Horse Racing 0.01% 3.58x
Turkey & Iran Cluster 0.02% 3.47x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Content Affinity attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Firm audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female