Dstillery Audiences

MATTRESS FIRM

Audience Size: 3.7 Million Devices

Explore the Mattress Firm Audience

Below you'll find more information about the Mattress Firm audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Mattress Firm audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Firm audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Firm audience is Real Estate Decision Makers.

Interest Composition Index
Real Estate Decision Makers 2.51% 1.46x
Houston Trip Planners 3.23% 1.43x
New York City Events Researchers 2.61% 1.41x
Online Grocery Shoppers 2.97% 1.39x
Major Airline Customers 2.58% 1.34x
Miami Trip Planners 2.67% 1.34x
Restaurant Menu Researchers 2.30% 1.34x
Houston Astros Fans 2.63% 1.33x
Florida Trip Planners 2.69% 1.33x
Fort Lauderdale Trip Planners 2.69% 1.32x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Interest attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Firm audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Firm audience is Everlane.

Location Composition Index
Everlane 0.19% 8.80x
Supreme 0.18% 8.33x
Topshop 0.53% 7.53x
Intermix 0.98% 7.22x
Calvin Klein 0.54% 6.61x
Zara 2.98% 6.51x
American Apparel 3.45% 6.50x
REI 1.90% 6.43x
Armani 2.88% 6.38x
Levi Strauss 0.65% 6.24x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Location attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Firm audience is Barcode Site & App Users.

Content Affinity Composition Index
Barcode Site & App Users 0.01% 4.92x
Fashion & Cosmetics 0.01% 4.08x
French Education 0.01% 2.53x
Bulgaria Cluster 0.02% 2.51x
Alternative Movie Streaming 0.05% 2.30x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 2.20x
New York City Education & News Cluster 0.71% 2.13x
Illinois Education 0.07% 2.05x
Men's Fashion Shopping 0.01% 2.03x
Cars, Travel & Food 0.01% 2.03x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Content Affinity attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Firm audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male