Dstillery Audiences

MATTRESS FIRM

Audience Size: 3.1 Million Devices

Explore the Mattress Firm Audience

Below you'll find more information about the Mattress Firm audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Mattress Firm audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Firm audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Firm audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.10% 2.97x
Houston Trip Planners 5.74% 2.39x
Texas County and Local Fair Visitors 4.91% 2.04x
Houston Astros Fans 4.36% 2.03x
T-Mobile Customers 0.13% 1.78x
Houston Activity Researchers 3.48% 1.75x
Texas Energy Providers 3.85% 1.72x
Texas Trip Planners 4.14% 1.68x
Austin Trip Planners 3.76% 1.65x
Texas AM Aggies Fans 3.66% 1.59x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Interest attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Firm audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Firm audience is Everlane.

Location Composition Index
Everlane 0.16% 9.80x
Supreme 0.15% 8.37x
Intermix 0.84% 7.79x
Topshop 0.41% 7.76x
Zara 2.72% 6.93x
Calvin Klein 0.46% 6.78x
Armani 2.57% 6.77x
REI 1.73% 6.76x
American Apparel 3.10% 6.71x
Uniqlo 1.63% 6.53x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Location attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Firm audience is Assorted Topics (Toys, T-Shirts, Volvos).

Content Affinity Composition Index
Assorted Topics (Toys, T-Shirts, Volvos) 0.04% 4.75x
Fashion & Cosmetics 0.01% 4.08x
Scotland Travel 0.03% 3.29x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.01% 3.20x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 3.20x
Men's Fashion Shopping 0.01% 2.70x
Texas Media 5.33% 2.56x
Holiday Gifts 0.06% 2.45x
French Education 0.01% 2.40x
Oil & Energy 0.21% 2.38x
Composition Percentage: The overlap percentage between the Mattress Firm audience and the Content Affinity attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Firm audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female