Explore the Mattress Firm Audience
Below you'll find more information about the Mattress Firm audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Mattress Firm audience.
INTERESTS
The Mattress Firm audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mattress Firm audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.03% | 1.69x |
| Western Canada Skiers and Snowboarders | 2.45% | 1.43x |
| Houston Trip Planners | 4.18% | 1.43x |
| Food Bank Researchers | 1.09% | 1.41x |
| Austin Trip Planners | 3.58% | 1.37x |
| Seattle Trip Planners | 3.50% | 1.36x |
| North West State Fair Visitors | 3.58% | 1.35x |
| T-Mobile Customers | 0.07% | 1.35x |
| Washington Skiers and Snowboarders | 2.88% | 1.35x |
| San Francisco Trip Planners | 3.11% | 1.31x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Interest attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
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APPAREL RETAILERS
The Mattress Firm audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mattress Firm audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 3.58% | 3.94x |
| REI | 0.50% | 3.63x |
| Abercrombie & Fitch | 0.14% | 3.44x |
| Intermix | 0.07% | 3.42x |
| Armani | 0.33% | 3.22x |
| Jos A. Bank Clothiers | 1.66% | 3.17x |
| Dressbarn | 1.74% | 3.17x |
| American Apparel | 0.35% | 3.09x |
| Lane Bryant | 1.86% | 3.03x |
| LL Bean | 0.17% | 2.98x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Location attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mattress Firm audience is Assorted Topics (Business Support ToolsForm Templates).
| Content Affinity | Composition | Index |
| Assorted Topics (Business Support ToolsForm Templates) | 0.04% | 4.59x |
| Malaya | 0.06% | 4.57x |
| Fashion & Cosmetics | 0.01% | 4.08x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.03% | 3.72x |
| Work Productivity | 0.04% | 3.54x |
| Arts & Crafts | 0.02% | 3.14x |
| Organic Beauty & Skincare Products | 0.02% | 3.04x |
| Survival Guides | 0.02% | 2.64x |
| South Carolina Travel | 0.02% | 2.64x |
| Custom Gifts | 0.02% | 2.39x |
Composition Percentage:
The overlap percentage between the Mattress Firm audience and the Content Affinity attribute.
Index: A comparison of the Mattress Firm audience to the internet population.
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DEMOGRAPHICS
The Mattress Firm audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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