Dstillery Audiences

MATTRESS WAREHOUSE

Audience Size: 33.8 Thousand Devices

Explore the Mattress Warehouse Audience

Below you'll find more information about the Mattress Warehouse audience, broken down in different categories based on their digital and physical behaviors. These are 33.8 thousand unique devices whose actions qualify for the Mattress Warehouse audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Warehouse audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Warehouse audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 27.98% 11.89x
Cleveland Indians Fans 15.54% 6.61x
Cleveland Cavaliers Fans 10.88% 5.30x
Water Park Visitors 11.40% 4.78x
Ohio State Buckeyes Fans 9.33% 4.20x
Cleveland Browns Fans 8.29% 3.74x
Cabin Rental Researchers 8.81% 3.64x
Smoky Mountains Trip Planners 7.25% 3.33x
Zoo Visitors 8.29% 3.24x
Power Tools Shoppers 7.25% 3.21x
Composition Percentage: The overlap percentage between the Mattress Warehouse audience and the Interest attribute.
Index: A comparison of the Mattress Warehouse audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Warehouse audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Warehouse audience is Buckle.

Location Composition Index
Buckle 10.75% 8.73x
Dressbarn 6.69% 7.35x
American Eagle Outfitters 10.07% 6.80x
Talbots 5.03% 6.47x
Belk 1.84% 6.38x
Journeys 11.37% 6.26x
Jos A. Bank Clothiers 6.07% 6.16x
Charlotte Russe 3.88% 5.98x
Chicos 6.25% 5.45x
Carhartt 20.40% 5.26x
Composition Percentage: The overlap percentage between the Mattress Warehouse audience and the Location attribute.
Index: A comparison of the Mattress Warehouse audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Warehouse audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 15.03% 30.85x
Cleveland News 21.24% 13.03x
Central & Northwest Ohio Cluster 11.92% 11.96x
Ohio Universities 2.07% 7.45x
Cincinnati Cluster 8.29% 6.19x
Gun Enthusiast - Rifles & Ammo 3.11% 5.07x
Garden Power Equipment 2.07% 4.88x
Home Furnishings 1.55% 4.44x
Vancouver British Columbia Research Cluster 0.15% 4.42x
Crossword & Puzzle Players 1.04% 3.92x
Composition Percentage: The overlap percentage between the Mattress Warehouse audience and the Content Affinity attribute.
Index: A comparison of the Mattress Warehouse audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Warehouse audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male