Dstillery Audiences

MATTRESS WAREHOUSE

Audience Size: 15.9 Thousand Devices

Explore the Mattress Warehouse Audience

Below you'll find more information about the Mattress Warehouse audience, broken down in different categories based on their digital and physical behaviors. These are 15.9 thousand unique devices whose actions qualify for the Mattress Warehouse audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Warehouse audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Warehouse audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 22.03% 7.32x
South Atlantic State Fair Visitors 16.95% 6.34x
Puppy and Dog Adopters 8.62% 5.85x
Health Insurance Researchers 5.17% 4.70x
Pet Health and Nutrition Researchers 5.17% 4.70x
Dermatology Content Readers 5.08% 4.55x
Beekeeping Enthusiasts 3.45% 4.54x
Audio Book Listeners 3.45% 4.44x
Smoky Mountains Trip Planners 8.62% 4.40x
Golden Retriever Content Readers 4.31% 4.24x
Composition Percentage: The overlap percentage between the Mattress Warehouse audience and the Interest attribute.
Index: A comparison of the Mattress Warehouse audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Warehouse audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Warehouse audience is Dressbarn.

Location Composition Index
Dressbarn 8.90% 7.87x
American Eagle Outfitters 8.54% 6.21x
Journeys 13.62% 5.80x
Buckle 9.32% 5.41x
Maurices 13.20% 5.37x
Jos A. Bank Clothiers 5.93% 5.25x
Chicos 7.08% 5.02x
Mens Wearhouse 10.47% 4.97x
Gymboree 5.45% 4.57x
Talbots 3.69% 4.47x
Composition Percentage: The overlap percentage between the Mattress Warehouse audience and the Location attribute.
Index: A comparison of the Mattress Warehouse audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Warehouse audience is Cleveland News.

Content Affinity Composition Index
Cleveland News 15.25% 6.90x
Central & Northwest Ohio Cluster 8.47% 5.36x
Vancouver British Columbia Research Cluster 0.15% 4.42x
Chain Restaurants 1.60% 4.40x
Fantasy Sports 3.45% 4.17x
San Francisco Bay Area Cluster 1.72% 3.88x
Edgy Content 4.31% 3.50x
Quinceanera Planning 0.10% 3.47x
Math Reference 1.72% 3.46x
All-Terrain Vehicles 1.72% 3.40x
Composition Percentage: The overlap percentage between the Mattress Warehouse audience and the Content Affinity attribute.
Index: A comparison of the Mattress Warehouse audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Warehouse audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female