Dstillery Audiences

MATTRESS WAREHOUSE

Audience Size: 20.7 Thousand Devices

Explore the Mattress Warehouse Audience

Below you'll find more information about the Mattress Warehouse audience, broken down in different categories based on their digital and physical behaviors. These are 20.7 thousand unique devices whose actions qualify for the Mattress Warehouse audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Warehouse audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Warehouse audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 5.45% 7.31x
Cleveland Indians Fans 6.08% 6.48x
Cininnati Reds Fans 6.34% 6.11x
Water Park Visitors 6.72% 5.00x
Cleveland Browns Fans 3.42% 3.83x
Beard Care Shoppers 3.30% 3.31x
Aquarium Trip Planners 4.06% 3.20x
Myrtle Beach Trip Planners 3.42% 3.08x
Cabin Rental Researchers 3.68% 2.71x
Involved Parents 2.92% 2.56x
Composition Percentage: The overlap percentage between the Mattress Warehouse audience and the Interest attribute.
Index: A comparison of the Mattress Warehouse audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Warehouse audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Warehouse audience is Gymboree.

Location Composition Index
Gymboree 3.59% 10.74x
The Childrens Place 5.22% 10.04x
American Eagle Outfitters 3.75% 9.39x
Dressbarn 2.80% 9.36x
Chicos 3.01% 9.25x
Lane Bryant 2.85% 8.66x
Victoria's Secret 4.59% 8.54x
Old Navy 3.27% 7.43x
Carhartt 10.45% 6.32x
Coach 2.53% 6.26x
Composition Percentage: The overlap percentage between the Mattress Warehouse audience and the Location attribute.
Index: A comparison of the Mattress Warehouse audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Warehouse audience is Cleveland News.

Content Affinity Composition Index
Cleveland News 12.67% 15.41x
Kentucky News 2.15% 2.87x
Assorted Topics #11132 (Freebies, Gardens, Jewelry) 2.15% 2.76x
Pittsburgh News 1.39% 2.00x
Assorted Topics #11562 (Humor, Gossip, Viral Media) 1.65% 1.89x
Assorted Topics #11497 (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 1.77% 1.86x
Music Concerts 1.52% 1.86x
Home Decoration Content Readers 1.52% 1.84x
Parenting & Pregnancy Resources 3.68% 1.83x
Assorted Topics #11413 (Phone Cards, Construction, Food Reviews) 1.14% 1.72x
Composition Percentage: The overlap percentage between the Mattress Warehouse audience and the Content Affinity attribute.
Index: A comparison of the Mattress Warehouse audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Warehouse audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female