Dstillery Audiences

MATTRESS WAREHOUSE

Audience Size: 47.2 Thousand Devices

Explore the Mattress Warehouse Audience

Below you'll find more information about the Mattress Warehouse audience, broken down in different categories based on their digital and physical behaviors. These are 47.2 thousand unique devices whose actions qualify for the Mattress Warehouse audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Warehouse audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Warehouse audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.22% 186.80x
Cleveland Cavaliers Fans 9.01% 8.87x
Cleveland Indians Fans 10.14% 7.92x
Cleveland Browns Fans 6.20% 5.47x
Ohio State Buckeyes Fans 5.92% 5.28x
Water Park Visitors 7.04% 4.17x
Cininnati Reds Fans 5.35% 4.08x
Midwestern Voters 4.79% 3.99x
Smoky Mountains Trip Planners 5.07% 3.67x
Big 12 Fans 4.51% 3.39x
Composition Percentage: The overlap percentage between the Mattress Warehouse audience and the Interest attribute.
Index: A comparison of the Mattress Warehouse audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Warehouse audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Warehouse audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 9.44% 8.41x
Journeys 6.63% 8.25x
LL Bean 0.71% 8.22x
Buckle 5.26% 7.98x
Dressbarn 5.61% 7.38x
Chicos 5.90% 7.33x
Aeropostale 4.22% 7.23x
Carhartt 9.19% 6.80x
Jos A. Bank Clothiers 6.23% 6.77x
Talbots 4.93% 6.52x
Composition Percentage: The overlap percentage between the Mattress Warehouse audience and the Location attribute.
Index: A comparison of the Mattress Warehouse audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Warehouse audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.23% 75.18x
Canada News 0.05% 50.66x
England Tourism 0.12% 49.48x
Flags & Trump 0.23% 48.93x
West Virginia News 12.39% 34.77x
Active Lifestyle Enthusiasts 0.34% 30.72x
Assorted Topics (Elderly, Europe, Viral Media) 0.05% 28.10x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.24% 27.13x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.10% 25.57x
Toronto Tourism 0.12% 24.59x
Composition Percentage: The overlap percentage between the Mattress Warehouse audience and the Content Affinity attribute.
Index: A comparison of the Mattress Warehouse audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Warehouse audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female