Dstillery Audiences

MATTRESS WAREHOUSE

Audience Size: 12.7 Thousand Devices

Explore the Mattress Warehouse Audience

Below you'll find more information about the Mattress Warehouse audience, broken down in different categories based on their digital and physical behaviors. These are 12.7 thousand unique devices whose actions qualify for the Mattress Warehouse audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Warehouse audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Warehouse audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 38.75% 11.65x
Cleveland Indians Fans 23.75% 9.34x
Cleveland Cavaliers Fans 16.25% 8.27x
Water Park Visitors 21.25% 7.04x
Big 12 Fans 11.25% 4.60x
Zoo Visitors 12.50% 4.46x
Cleveland Browns Fans 11.25% 4.45x
Ohio State Buckeyes Fans 11.25% 4.24x
Personal Bank Comparison Researchers 8.75% 4.17x
Compact Car Auto Intenders 6.25% 3.67x
Composition Percentage: The overlap percentage between the Mattress Warehouse audience and the Interest attribute.
Index: A comparison of the Mattress Warehouse audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Warehouse audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Warehouse audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 5.55% 7.10x
Talbots 3.06% 6.34x
Dressbarn 3.20% 6.24x
Buckle 4.55% 6.22x
Journeys 7.75% 6.18x
Maurices 1.64% 5.99x
Carhartt 34.42% 5.72x
Jos A. Bank Clothiers 3.20% 5.27x
Mens Wearhouse 5.33% 4.56x
Victoria's Secret 6.47% 4.43x
Composition Percentage: The overlap percentage between the Mattress Warehouse audience and the Location attribute.
Index: A comparison of the Mattress Warehouse audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Warehouse audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 12.50% 12.40x
Cleveland News 37.50% 11.15x
Cincinnati Cluster 15.00% 4.76x
Vancouver British Columbia Research Cluster 0.15% 4.42x
Central & Northwest Ohio Cluster 10.00% 4.27x
Medical Journals 0.84% 3.83x
Music Education 0.97% 3.82x
Quinceanera Planning 0.10% 3.47x
Build Your Own Computer Enthusiasts 6.25% 3.40x
Local Events & Travel Guide 2.50% 3.35x
Composition Percentage: The overlap percentage between the Mattress Warehouse audience and the Content Affinity attribute.
Index: A comparison of the Mattress Warehouse audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Warehouse audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female