Dstillery Audiences

MATTRESS WAREHOUSE

Audience Size: 44.2 Thousand Devices

Explore the Mattress Warehouse Audience

Below you'll find more information about the Mattress Warehouse audience, broken down in different categories based on their digital and physical behaviors. These are 44.2 thousand unique devices whose actions qualify for the Mattress Warehouse audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Warehouse audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Warehouse audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.22% 186.80x
Ohio County and Local Fair Visitors 28.12% 12.19x
Cleveland Indians Fans 15.87% 7.24x
Cleveland Cavaliers Fans 10.82% 5.95x
Water Park Visitors 11.30% 4.37x
Cleveland Browns Fans 7.69% 3.81x
Cininnati Reds Fans 7.45% 3.50x
Ohio State Buckeyes Fans 6.49% 3.17x
Zoo Visitors 8.17% 3.10x
South Atlantic State Fair Visitors 6.25% 2.60x
Composition Percentage: The overlap percentage between the Mattress Warehouse audience and the Interest attribute.
Index: A comparison of the Mattress Warehouse audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Warehouse audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Warehouse audience is Buckle.

Location Composition Index
Buckle 8.05% 8.18x
American Eagle Outfitters 9.54% 6.78x
Dressbarn 5.72% 6.66x
Journeys 6.17% 6.29x
Jos A. Bank Clothiers 5.65% 6.26x
Talbots 4.50% 6.05x
Chicos 5.65% 5.99x
Lane Bryant 4.80% 5.32x
Carhartt 0.55% 5.19x
Supreme 0.08% 5.01x
Composition Percentage: The overlap percentage between the Mattress Warehouse audience and the Location attribute.
Index: A comparison of the Mattress Warehouse audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Warehouse audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.23% 75.18x
Canada News 0.05% 50.66x
England Tourism 0.12% 49.48x
Flags & Trump 0.23% 48.93x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.23% 44.34x
Active Lifestyle Enthusiasts 0.34% 30.72x
Assorted Topics (Cooking, Games, Viral Media) 0.23% 30.15x
Bulgaria Cluster 0.24% 29.46x
Assorted Topics (Elderly, Europe, Viral Media) 0.05% 28.10x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.24% 27.13x
Composition Percentage: The overlap percentage between the Mattress Warehouse audience and the Content Affinity attribute.
Index: A comparison of the Mattress Warehouse audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Warehouse audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male