Dstillery Audiences

MATTRESS WAREHOUSE

Audience Size: 51 Thousand Devices

Explore the Mattress Warehouse Audience

Below you'll find more information about the Mattress Warehouse audience, broken down in different categories based on their digital and physical behaviors. These are 51 thousand unique devices whose actions qualify for the Mattress Warehouse audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Warehouse audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Warehouse audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 5.37% 6.02x
Cleveland Indians Fans 6.26% 5.82x
Water Park Visitors 6.71% 5.07x
Cleveland Browns Fans 3.58% 3.68x
Big 12 Fans 3.58% 3.09x
Truck Shoppers 3.58% 2.78x
Smoky Mountains Trip Planners 3.13% 2.73x
Pittsburgh Pirates Fans 2.68% 2.63x
Volkswagen Vehicle Shopper 3.13% 2.58x
Automotive Racing Enthusiasts 1.79% 2.57x
Composition Percentage: The overlap percentage between the Mattress Warehouse audience and the Interest attribute.
Index: A comparison of the Mattress Warehouse audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Warehouse audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Warehouse audience is LL Bean.

Location Composition Index
LL Bean 1.07% 14.75x
Journeys 7.47% 12.64x
American Eagle Outfitters 8.91% 11.05x
Gymboree 4.06% 9.50x
The Childrens Place 7.39% 8.96x
Chicos 5.84% 8.74x
Dressbarn 5.84% 8.69x
Aeropostale 3.75% 8.37x
Victoria's Secret 9.38% 8.21x
Buckle 2.72% 8.12x
Composition Percentage: The overlap percentage between the Mattress Warehouse audience and the Location attribute.
Index: A comparison of the Mattress Warehouse audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Warehouse audience is Cleveland News.

Content Affinity Composition Index
Cleveland News 16.33% 16.64x
Central & Northwest Ohio Cluster 2.46% 4.36x
Trucking 1.34% 3.17x
All-Terrain Vehicles 1.34% 3.15x
Cincinnati Cluster 2.24% 2.94x
Garden Power Equipment 1.34% 2.88x
Pittsburgh News 2.24% 2.72x
Pharmacy 1.12% 2.66x
Auto Enthusiast Information Researchers 1.12% 2.64x
Kentucky News 2.24% 2.37x
Composition Percentage: The overlap percentage between the Mattress Warehouse audience and the Content Affinity attribute.
Index: A comparison of the Mattress Warehouse audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Warehouse audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female