Dstillery Audiences

MATTRESS WAREHOUSE

Audience Size: 43 Thousand Devices

Explore the Mattress Warehouse Audience

Below you'll find more information about the Mattress Warehouse audience, broken down in different categories based on their digital and physical behaviors. These are 43 thousand unique devices whose actions qualify for the Mattress Warehouse audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Warehouse audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Warehouse audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 7.28% 9.76x
Cleveland Indians Fans 8.58% 9.07x
Water Park Visitors 9.10% 6.06x
Cleveland Browns Fans 4.68% 5.44x
Cininnati Reds Fans 4.29% 4.21x
Myrtle Beach Trip Planners 3.77% 3.68x
Legal Advice Researchers 2.99% 3.48x
Price Conscious Grocery Shoppers 3.25% 3.28x
Smoky Mountains Trip Planners 3.90% 3.17x
Cabin Rental Researchers 4.03% 3.15x
Composition Percentage: The overlap percentage between the Mattress Warehouse audience and the Interest attribute.
Index: A comparison of the Mattress Warehouse audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Warehouse audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Warehouse audience is LL Bean.

Location Composition Index
LL Bean 0.98% 16.06x
Journeys 6.13% 14.10x
American Eagle Outfitters 7.68% 10.42x
The Childrens Place 7.49% 10.09x
Gymboree 4.06% 9.91x
Dressbarn 5.04% 9.10x
Chicos 4.96% 8.92x
Victoria's Secret 8.52% 8.52x
Lane Bryant 4.65% 7.51x
Brooks Brothers 3.79% 7.37x
Composition Percentage: The overlap percentage between the Mattress Warehouse audience and the Location attribute.
Index: A comparison of the Mattress Warehouse audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Warehouse audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 7.41% 29.21x
Cleveland News 14.43% 17.37x
Ohio Universities 2.60% 11.98x
Cincinnati Cluster 5.33% 8.42x
Central & Northwest Ohio Cluster 2.60% 5.22x
Online Games for Kids 0.91% 2.74x
Teen Hair 0.65% 2.62x
Music Concerts 2.21% 2.57x
Cakes & Sweets 0.52% 2.56x
Consumer Packaged Goods 2.21% 2.52x
Composition Percentage: The overlap percentage between the Mattress Warehouse audience and the Content Affinity attribute.
Index: A comparison of the Mattress Warehouse audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Warehouse audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female