Dstillery Audiences

MATTRESS WAREHOUSE

Audience Size: 40.7 Thousand Devices

Explore the Mattress Warehouse Audience

Below you'll find more information about the Mattress Warehouse audience, broken down in different categories based on their digital and physical behaviors. These are 40.7 thousand unique devices whose actions qualify for the Mattress Warehouse audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Warehouse audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Warehouse audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 31.07% 12.38x
Cleveland Indians Fans 17.48% 8.45x
Cleveland Cavaliers Fans 13.11% 7.63x
Water Park Visitors 15.05% 6.12x
Cleveland Browns Fans 12.62% 6.09x
Ohio State Buckeyes Fans 11.17% 5.21x
Zoo Visitors 10.19% 4.02x
Los Angeles Clippers Fans 7.77% 3.73x
Ford Vehicle Shoppers 6.80% 3.45x
Cininnati Reds Fans 7.28% 3.40x
Composition Percentage: The overlap percentage between the Mattress Warehouse audience and the Interest attribute.
Index: A comparison of the Mattress Warehouse audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Warehouse audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Warehouse audience is Buckle.

Location Composition Index
Buckle 8.63% 7.48x
Dressbarn 6.44% 6.67x
Talbots 4.95% 6.04x
Jos A. Bank Clothiers 5.80% 5.86x
American Eagle Outfitters 9.30% 5.78x
Journeys 6.59% 5.33x
Chicos 5.99% 5.29x
Carhartt 4.74% 5.07x
Belk 1.30% 4.96x
Charlotte Russe 4.37% 4.75x
Composition Percentage: The overlap percentage between the Mattress Warehouse audience and the Location attribute.
Index: A comparison of the Mattress Warehouse audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Warehouse audience is Cleveland News.

Content Affinity Composition Index
Cleveland News 23.30% 12.62x
West Virginia News 7.28% 12.24x
Central & Northwest Ohio Cluster 11.17% 8.79x
Ohio Universities 2.91% 8.23x
Discount Shopping 0.72% 5.00x
Spam Call Number Searchers 1.98% 4.64x
Vancouver British Columbia Research Cluster 0.15% 4.42x
Motorsport Equipment 1.46% 3.91x
Music Education 0.97% 3.82x
Cincinnati Cluster 5.83% 3.62x
Composition Percentage: The overlap percentage between the Mattress Warehouse audience and the Content Affinity attribute.
Index: A comparison of the Mattress Warehouse audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Warehouse audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male