Dstillery Audiences

MATTRESS WAREHOUSE

Audience Size: 10.7 Thousand Devices

Explore the Mattress Warehouse Audience

Below you'll find more information about the Mattress Warehouse audience, broken down in different categories based on their digital and physical behaviors. These are 10.7 thousand unique devices whose actions qualify for the Mattress Warehouse audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Warehouse audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Warehouse audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 29.17% 8.49x
Cininnati Reds Fans 11.46% 5.28x
Ohio State Buckeyes Fans 9.38% 4.14x
Cleveland Indians Fans 8.33% 3.92x
Big 12 Fans 7.29% 3.64x
Golden State Warriors Fans 8.33% 3.61x
Myrtle Beach Trip Planners 7.29% 3.55x
Water Park Visitors 10.42% 3.43x
Los Angeles Clippers Fans 6.25% 3.42x
Social Security Researchers 8.33% 3.38x
Composition Percentage: The overlap percentage between the Mattress Warehouse audience and the Interest attribute.
Index: A comparison of the Mattress Warehouse audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Warehouse audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Warehouse audience is Buckle.

Location Composition Index
Buckle 3.73% 5.58x
Maurices 7.05% 5.57x
Journeys 5.24% 5.26x
Lululemon 1.41% 5.25x
American Eagle Outfitters 3.22% 4.92x
Dressbarn 3.02% 4.78x
Carhartt 40.58% 4.17x
Victoria's Secret 4.13% 4.13x
Talbots 2.01% 4.08x
Gymboree 2.01% 3.96x
Composition Percentage: The overlap percentage between the Mattress Warehouse audience and the Location attribute.
Index: A comparison of the Mattress Warehouse audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Warehouse audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 10.42% 13.39x
Cleveland News 18.75% 6.97x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 3.12% 5.72x
Cincinnati Cluster 12.50% 5.03x
Healthcare - Dermatology & Aging 4.29% 4.64x
Central & Northwest Ohio Cluster 8.33% 4.56x
Vancouver British Columbia Research Cluster 0.15% 4.42x
San Diego Cluster 3.12% 4.32x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 1.87% 3.51x
Quinceanera Planning 0.10% 3.47x
Composition Percentage: The overlap percentage between the Mattress Warehouse audience and the Content Affinity attribute.
Index: A comparison of the Mattress Warehouse audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Warehouse audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female