Dstillery Audiences

MATTRESS WAREHOUSE

Audience Size: 21.5 Thousand Devices

Explore the Mattress Warehouse Audience

Below you'll find more information about the Mattress Warehouse audience, broken down in different categories based on their digital and physical behaviors. These are 21.5 thousand unique devices whose actions qualify for the Mattress Warehouse audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Warehouse audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Warehouse audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 38.89% 16.69x
Cleveland Indians Fans 12.96% 6.63x
Water Park Visitors 12.96% 5.82x
Myrtle Beach Trip Planners 9.26% 5.06x
Ohio State Buckeyes Fans 9.26% 4.70x
Ice Skating Enthusiasts 5.56% 4.54x
Hunters 9.26% 4.38x
Senior Caregivers 7.41% 4.27x
South Atlantic State Fair Visitors 9.26% 4.23x
Family Values Advocates 7.41% 4.08x
Composition Percentage: The overlap percentage between the Mattress Warehouse audience and the Interest attribute.
Index: A comparison of the Mattress Warehouse audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Warehouse audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Warehouse audience is Buckle.

Location Composition Index
Buckle 9.63% 8.82x
American Eagle Outfitters 9.54% 8.06x
Journeys 13.24% 7.32x
Dressbarn 5.19% 7.13x
Talbots 4.35% 6.65x
Belk 1.72% 6.57x
Jos A. Bank Clothiers 5.28% 6.25x
Charlotte Russe 1.76% 6.06x
Topshop 0.39% 5.72x
Carhartt 30.30% 5.64x
Composition Percentage: The overlap percentage between the Mattress Warehouse audience and the Location attribute.
Index: A comparison of the Mattress Warehouse audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Warehouse audience is Cleveland News.

Content Affinity Composition Index
Cleveland News 29.63% 14.26x
Central & Northwest Ohio Cluster 11.11% 7.59x
Assorted Topics (Conservative News, Politics, Viral Media) 5.56% 5.17x
Vancouver British Columbia Research Cluster 0.15% 4.42x
Medical Journals 0.84% 3.83x
Music Education 0.97% 3.82x
Gun Enthusiast - Hunting & Self Defense 3.70% 3.76x
Beer, Wine & Alcohol 0.84% 3.61x
Quinceanera Planning 0.10% 3.47x
Charity Walks 0.98% 3.31x
Composition Percentage: The overlap percentage between the Mattress Warehouse audience and the Content Affinity attribute.
Index: A comparison of the Mattress Warehouse audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Warehouse audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male