Dstillery Audiences

MATTRESS WAREHOUSE

Audience Size: 11.8 Thousand Devices

Explore the Mattress Warehouse Audience

Below you'll find more information about the Mattress Warehouse audience, broken down in different categories based on their digital and physical behaviors. These are 11.8 thousand unique devices whose actions qualify for the Mattress Warehouse audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Warehouse audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Warehouse audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 26.50% 8.85x
Water Park Visitors 13.68% 4.57x
Craft Beer Enthusiasts 10.34% 4.46x
Cleveland Cavaliers Fans 5.98% 4.23x
Cleveland Indians Fans 9.40% 4.13x
Restaurant Menu Researchers 6.90% 4.00x
Olympic Sports Enthusiasts 10.00% 3.92x
Archery Enthusiasts 10.00% 3.78x
South Atlantic State Fair Visitors 9.40% 3.58x
Heart Surgery Researchers 4.27% 3.13x
Composition Percentage: The overlap percentage between the Mattress Warehouse audience and the Interest attribute.
Index: A comparison of the Mattress Warehouse audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Warehouse audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Warehouse audience is Dressbarn.

Location Composition Index
Dressbarn 2.23% 4.07x
Johnston and Murphy 0.37% 3.80x
Jos A. Bank Clothiers 1.97% 3.77x
Ann Taylor 0.39% 3.50x
Free People 0.48% 3.45x
American Eagle Outfitters 2.23% 3.36x
REI 0.48% 3.16x
Buckle 2.36% 3.12x
Talbots 1.18% 2.86x
Belk 0.66% 2.78x
Composition Percentage: The overlap percentage between the Mattress Warehouse audience and the Location attribute.
Index: A comparison of the Mattress Warehouse audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Warehouse audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 11.97% 17.87x
Cleveland News 19.66% 9.57x
Vancouver British Columbia Research Cluster 0.15% 4.42x
Central & Northwest Ohio Cluster 5.13% 3.74x
College Planning 1.71% 3.59x
All-Terrain Vehicles 2.56% 3.51x
Baltimore Cluster 8.00% 3.51x
Assorted Topics (Boating, Entertainment, Gossip, Wellness) 8.00% 3.48x
Quinceanera Planning 0.10% 3.47x
Mommy Bloggers 1.87% 3.12x
Composition Percentage: The overlap percentage between the Mattress Warehouse audience and the Content Affinity attribute.
Index: A comparison of the Mattress Warehouse audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Warehouse audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male