Dstillery Audiences

MATTRESS WAREHOUSE

Audience Size: 23.5 Thousand Devices

Explore the Mattress Warehouse Audience

Below you'll find more information about the Mattress Warehouse audience, broken down in different categories based on their digital and physical behaviors. These are 23.5 thousand unique devices whose actions qualify for the Mattress Warehouse audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Warehouse audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Warehouse audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 29.71% 10.82x
South Atlantic State Fair Visitors 12.00% 5.00x
Cleveland Indians Fans 9.71% 4.76x
Cleveland Cavaliers Fans 4.00% 3.06x
Readers of Greek Content 4.57% 2.98x
Norfolk and Virginia Beach Trip Planners 6.86% 2.83x
Water Park Visitors 7.43% 2.66x
Beard Care Shoppers 4.57% 2.58x
Cat Lovers 4.57% 2.56x
Chain Pizzeria Fans 6.86% 2.52x
Composition Percentage: The overlap percentage between the Mattress Warehouse audience and the Interest attribute.
Index: A comparison of the Mattress Warehouse audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Warehouse audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Warehouse audience is Dressbarn.

Location Composition Index
Dressbarn 6.43% 4.23x
Johnston and Murphy 0.37% 3.80x
American Eagle Outfitters 6.38% 3.66x
Jos A. Bank Clothiers 5.42% 3.64x
Journeys 9.00% 3.07x
Ann Taylor 0.92% 2.87x
Chicos 5.33% 2.80x
Buckle 5.69% 2.74x
Coach 2.48% 2.70x
Maurices 8.17% 2.63x
Composition Percentage: The overlap percentage between the Mattress Warehouse audience and the Location attribute.
Index: A comparison of the Mattress Warehouse audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Warehouse audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 14.29% 24.06x
Cleveland News 13.14% 7.37x
Fantasy Name Generators 1.71% 4.84x
Vancouver British Columbia Research Cluster 0.15% 4.42x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 1.14% 3.65x
Writing Tools & Citation 1.71% 3.56x
Quinceanera Planning 0.10% 3.47x
Apartment Hunting 3.43% 3.46x
Graphic Design 1.14% 3.24x
Chain Restaurants 1.71% 2.89x
Composition Percentage: The overlap percentage between the Mattress Warehouse audience and the Content Affinity attribute.
Index: A comparison of the Mattress Warehouse audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Warehouse audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male