Dstillery Audiences

MAURICES

Audience Size: 218.1 Thousand Devices

Explore the Maurices Audience

Below you'll find more information about the Maurices audience, broken down in different categories based on their digital and physical behaviors. These are 218.1 thousand unique devices whose actions qualify for the Maurices audience.

Dstillery Crafted Audiences

INTERESTS

The Maurices audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Maurices audience is Detroit Lions Fans.

Interest Composition Index
Detroit Lions Fans 7.69% 6.40x
Comedy Movie and TV Enthusiasts 7.69% 6.09x
Big 12 Fans 5.77% 5.88x
Arkansas Razorbacks Fans 5.77% 5.78x
Louisville Cardinals Fans 5.77% 5.59x
Green Bay Packers Fans 5.77% 5.46x
Texas Longhorn Fans 5.77% 5.09x
Softball Enthusiasts 5.77% 5.01x
Southern Central Voters 5.77% 4.57x
Adjustable Desks Shoppers 9.62% 4.14x
Composition Percentage: The overlap percentage between the Maurices audience and the Interest attribute.
Index: A comparison of the Maurices audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Maurices audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Maurices audience is Buckle.

Location Composition Index
Buckle 11.95% 21.58x
Journeys 13.84% 13.71x
Victoria's Secret 14.47% 12.35x
Express 10.06% 11.93x
Gymboree 5.66% 10.33x
American Eagle Outfitters 5.03% 9.48x
Coach 3.77% 9.36x
White House Black Market 5.66% 9.34x
Hollister 3.77% 9.10x
The Childrens Place 12.41% 8.99x
Composition Percentage: The overlap percentage between the Maurices audience and the Location attribute.
Index: A comparison of the Maurices audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Maurices audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 0.26% 5.46x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.13% 5.26x
Christian Music 0.13% 4.67x
Canadian Healthcare 0.13% 4.37x
Quebec Vacations 0.13% 4.23x
Children's Health 0.26% 4.20x
Bird Watching 0.13% 4.15x
North Dakota Cluster 3.05% 3.86x
Smartphones 5.77% 3.77x
Kansas City News 3.85% 3.69x
Composition Percentage: The overlap percentage between the Maurices audience and the Content Affinity attribute.
Index: A comparison of the Maurices audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Maurices audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female