Dstillery Audiences

MAURICES

Audience Size: 234.6 Thousand Devices

Explore the Maurices Audience

Below you'll find more information about the Maurices audience, broken down in different categories based on their digital and physical behaviors. These are 234.6 thousand unique devices whose actions qualify for the Maurices audience.

Dstillery Crafted Audiences

INTERESTS

The Maurices audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Maurices audience is Online Payroll Services Users.

Interest Composition Index
Online Payroll Services Users 4.63% 4.07x
Michigan County and Local Fair Visitors 8.99% 3.50x
Detroit Trip Planners 4.54% 2.89x
Detroit Tigers Fans 3.53% 2.59x
Midwestern Voters 6.67% 2.50x
Digital Antenna Users 2.94% 2.37x
Plant Based & Vegan Food Recipe Shoppers 0.62% 2.29x
Vacation Rental Accommodation Researchers 0.98% 2.21x
Audio Equipment Researchers 2.43% 2.18x
Godiva Chocolate Fans 1.25% 2.16x
Composition Percentage: The overlap percentage between the Maurices audience and the Interest attribute.
Index: A comparison of the Maurices audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Maurices audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Maurices audience is Buckle.

Location Composition Index
Buckle 13.65% 31.51x
Journeys 14.16% 21.27x
Aeropostale 7.29% 16.95x
American Eagle Outfitters 7.62% 16.82x
Express Outlets 1.14% 16.11x
Victoria's Secret 7.45% 15.96x
Charlotte Russe 1.78% 15.86x
Hollister 3.87% 15.17x
Lane Bryant 3.88% 15.07x
Eddie Bauer 2.03% 14.97x
Composition Percentage: The overlap percentage between the Maurices audience and the Location attribute.
Index: A comparison of the Maurices audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Maurices audience is Detroit News.

Content Affinity Composition Index
Detroit News 4.54% 7.48x
Idaho Cluster 1.75% 6.26x
Arkansas News 2.94% 6.05x
North Dakota Cluster 1.16% 4.16x
Michigan Cluster 6.67% 4.02x
Charity Walks 0.12% 3.78x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.06% 3.60x
Minnesota Community Business Cluster 0.04% 3.59x
Medical Diagnostics 0.09% 3.52x
National Parks 0.04% 3.39x
Composition Percentage: The overlap percentage between the Maurices audience and the Content Affinity attribute.
Index: A comparison of the Maurices audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Maurices audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female