Dstillery Audiences

MAURICES

Audience Size: 162.3 Thousand Devices

Explore the Maurices Audience

Below you'll find more information about the Maurices audience, broken down in different categories based on their digital and physical behaviors. These are 162.3 thousand unique devices whose actions qualify for the Maurices audience.

Dstillery Crafted Audiences

INTERESTS

The Maurices audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Maurices audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 8.06% 2.95x
Rapid City Trip Planners 4.89% 2.42x
Food Bank Researchers 1.72% 2.28x
Iowa County and Local Fair Visitors 6.34% 2.13x
Farming Simulator Video Game Fans 6.08% 2.02x
Cattle Industry News Readers 4.36% 1.99x
Minnesota County and Local Fair Visitors 5.68% 1.96x
Wood Carving Enthusiasts 4.49% 1.88x
Green Bay Packers Fans 5.15% 1.87x
Sustainable Food Researchers 4.62% 1.84x
Composition Percentage: The overlap percentage between the Maurices audience and the Interest attribute.
Index: A comparison of the Maurices audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Maurices audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Maurices audience is Buckle.

Location Composition Index
Buckle 17.44% 17.96x
American Eagle Outfitters 12.12% 13.81x
Victoria's Secret 17.66% 12.50x
Journeys 17.88% 12.45x
Eddie Bauer 4.53% 12.35x
Zumiez 8.72% 11.75x
Express Outlets 1.60% 11.74x
The Childrens Place 14.97% 11.49x
Aeropostale 9.87% 11.34x
Gymboree 6.58% 9.94x
Composition Percentage: The overlap percentage between the Maurices audience and the Location attribute.
Index: A comparison of the Maurices audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Maurices audience is North Dakota Cluster.

Content Affinity Composition Index
North Dakota Cluster 3.43% 5.95x
Exotic Pets 0.40% 5.06x
Design Software 0.40% 4.28x
Online Games 0.74% 3.67x
Peru Media 0.26% 3.58x
South Dakota Cluster 1.32% 3.45x
School Curriculum 0.27% 3.31x
Scrapbooking & Home Art Projects 0.53% 3.21x
Assorted Topics (Car News, Animals, Viral Media) 0.21% 3.19x
Charity Walks 0.53% 3.12x
Composition Percentage: The overlap percentage between the Maurices audience and the Content Affinity attribute.
Index: A comparison of the Maurices audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Maurices audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female