Dstillery Audiences

MAURICES

Audience Size: 123 Thousand Devices

Explore the Maurices Audience

Below you'll find more information about the Maurices audience, broken down in different categories based on their digital and physical behaviors. These are 123 thousand unique devices whose actions qualify for the Maurices audience.

Dstillery Crafted Audiences

INTERESTS

The Maurices audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Maurices audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 10.87% 3.64x
Minnesota County and Local Fair Visitors 8.22% 2.72x
Minnesota Twins Fans 5.44% 2.23x
Cattle Industry News Readers 5.18% 2.22x
Food Bank Researchers 1.64% 2.17x
Rapid City Trip Planners 4.30% 2.12x
Kansas City Trip Planners 6.32% 2.10x
Wyoming Cowboys Fans 5.44% 1.98x
Milwaukee Brewers Fans 4.80% 1.90x
Blood Donors 4.80% 1.89x
Composition Percentage: The overlap percentage between the Maurices audience and the Interest attribute.
Index: A comparison of the Maurices audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Maurices audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Maurices audience is Buckle.

Location Composition Index
Buckle 16.63% 21.70x
American Eagle Outfitters 12.02% 16.91x
Journeys 17.25% 15.27x
Victoria's Secret 16.46% 15.09x
Eddie Bauer 3.91% 14.71x
The Childrens Place 14.84% 14.15x
Zumiez 7.96% 13.53x
Aeropostale 9.32% 13.43x
Express Outlets 1.25% 12.09x
Hollister 5.30% 11.16x
Composition Percentage: The overlap percentage between the Maurices audience and the Location attribute.
Index: A comparison of the Maurices audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Maurices audience is North Dakota Cluster.

Content Affinity Composition Index
North Dakota Cluster 7.08% 10.66x
Los Angeles Tourism 0.38% 4.06x
Vermont Cluster 0.43% 3.66x
Power Tools 0.38% 3.64x
Utah Cluster 1.77% 3.46x
International Travel 0.25% 3.40x
Amateur Radios 0.10% 3.11x
Design Software 0.28% 3.07x
Theme Park Tourism 1.14% 2.85x
Cruise Vacations 0.37% 2.66x
Composition Percentage: The overlap percentage between the Maurices audience and the Content Affinity attribute.
Index: A comparison of the Maurices audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Maurices audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female