Explore the Maurices Audience
Below you'll find more information about the Maurices audience, broken down in different categories based on their digital and physical behaviors. These are 123 thousand unique devices whose actions qualify for the Maurices audience.
INTERESTS
The Maurices audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Maurices audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 10.87% | 3.64x |
| Minnesota County and Local Fair Visitors | 8.22% | 2.72x |
| Minnesota Twins Fans | 5.44% | 2.23x |
| Cattle Industry News Readers | 5.18% | 2.22x |
| Food Bank Researchers | 1.64% | 2.17x |
| Rapid City Trip Planners | 4.30% | 2.12x |
| Kansas City Trip Planners | 6.32% | 2.10x |
| Wyoming Cowboys Fans | 5.44% | 1.98x |
| Milwaukee Brewers Fans | 4.80% | 1.90x |
| Blood Donors | 4.80% | 1.89x |
Composition Percentage:
The overlap percentage between the Maurices audience and the Interest attribute.
Index: A comparison of the Maurices audience to the internet population.
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APPAREL RETAILERS
The Maurices audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Maurices audience is Buckle.
| Location | Composition | Index |
| Buckle | 16.63% | 21.70x |
| American Eagle Outfitters | 12.02% | 16.91x |
| Journeys | 17.25% | 15.27x |
| Victoria's Secret | 16.46% | 15.09x |
| Eddie Bauer | 3.91% | 14.71x |
| The Childrens Place | 14.84% | 14.15x |
| Zumiez | 7.96% | 13.53x |
| Aeropostale | 9.32% | 13.43x |
| Express Outlets | 1.25% | 12.09x |
| Hollister | 5.30% | 11.16x |
Composition Percentage:
The overlap percentage between the Maurices audience and the Location attribute.
Index: A comparison of the Maurices audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Maurices audience is North Dakota Cluster.
| Content Affinity | Composition | Index |
| North Dakota Cluster | 7.08% | 10.66x |
| Los Angeles Tourism | 0.38% | 4.06x |
| Vermont Cluster | 0.43% | 3.66x |
| Power Tools | 0.38% | 3.64x |
| Utah Cluster | 1.77% | 3.46x |
| International Travel | 0.25% | 3.40x |
| Amateur Radios | 0.10% | 3.11x |
| Design Software | 0.28% | 3.07x |
| Theme Park Tourism | 1.14% | 2.85x |
| Cruise Vacations | 0.37% | 2.66x |
Composition Percentage:
The overlap percentage between the Maurices audience and the Content Affinity attribute.
Index: A comparison of the Maurices audience to the internet population.
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DEMOGRAPHICS
The Maurices audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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