Dstillery Audiences

MAURICES

Audience Size: 276.3 Thousand Devices

Explore the Maurices Audience

Below you'll find more information about the Maurices audience, broken down in different categories based on their digital and physical behaviors. These are 276.3 thousand unique devices whose actions qualify for the Maurices audience.

Dstillery Crafted Audiences

INTERESTS

The Maurices audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Maurices audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 6.74% 2.53x
Minnesota County and Local Fair Visitors 6.35% 2.30x
Kansas City Trip Planners 5.87% 2.15x
Wisconsin County and Local Fair Visitors 5.87% 2.13x
Green Bay Packers Fans 4.91% 2.00x
Milwaukee Brewers Fans 4.09% 1.85x
Oregon County and Local Fair Visitors 4.35% 1.83x
Budget Wireless Shoppers 3.91% 1.78x
St. Louis Cardinals Fans 4.04% 1.76x
Sweet Tooths 3.82% 1.74x
Composition Percentage: The overlap percentage between the Maurices audience and the Interest attribute.
Index: A comparison of the Maurices audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Maurices audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Maurices audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.14% 33.31x
Buckle 16.19% 18.25x
American Eagle Outfitters 11.25% 13.26x
Journeys 16.51% 12.33x
Victoria's Secret 16.27% 12.06x
Eddie Bauer 4.38% 11.93x
Express Outlets 1.67% 11.44x
Zumiez 8.09% 11.33x
The Childrens Place 14.21% 11.17x
Aeropostale 9.02% 10.98x
Composition Percentage: The overlap percentage between the Maurices audience and the Location attribute.
Index: A comparison of the Maurices audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Maurices audience is North Dakota Cluster.

Content Affinity Composition Index
North Dakota Cluster 2.22% 3.78x
Home Remodeling 0.17% 3.35x
Maps & Navigation 0.17% 3.32x
Amateur Radios 0.10% 3.11x
Vegans & Animal Welfare 0.10% 2.95x
Right Wing Blogs - Conspiracy Theories 0.96% 2.94x
Internet Radio 0.09% 2.80x
Public Policy Media 0.30% 2.74x
Low Budget Shoppers 0.13% 2.73x
Toys Shopping 0.09% 2.67x
Composition Percentage: The overlap percentage between the Maurices audience and the Content Affinity attribute.
Index: A comparison of the Maurices audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Maurices audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female