Explore the Maurices Audience
Below you'll find more information about the Maurices audience, broken down in different categories based on their digital and physical behaviors. These are 548.9 thousand unique devices whose actions qualify for the Maurices audience.
INTERESTS
The Maurices audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Maurices audience is Michigan County and Local Fair Visitors.
| Interest | Composition | Index |
| Michigan County and Local Fair Visitors | 7.55% | 2.63x |
| Online Payroll Services Users | 4.54% | 2.57x |
| Essential Oils Enthusiasts | 0.04% | 2.38x |
| Detroit Trip Planners | 3.18% | 2.18x |
| Midwestern Voters | 4.30% | 1.99x |
| Healthy Snacks Shoppers | 1.83% | 1.93x |
| Iowa County and Local Fair Visitors | 5.07% | 1.92x |
| Price Conscious Grocery Shoppers | 1.85% | 1.92x |
| Weight Loss Researchers | 1.20% | 1.90x |
| Shelf-Stable Food Content Readers | 0.98% | 1.89x |
Composition Percentage:
The overlap percentage between the Maurices audience and the Interest attribute.
Index: A comparison of the Maurices audience to the internet population.
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APPAREL RETAILERS
The Maurices audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Maurices audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.07% | 13.48x |
| Buckle | 19.04% | 12.23x |
| American Eagle Outfitters | 11.65% | 9.29x |
| Journeys | 18.33% | 8.59x |
| Eddie Bauer | 4.97% | 8.44x |
| Victoria's Secret | 19.03% | 8.22x |
| Aeropostale | 10.16% | 7.67x |
| The Childrens Place | 14.62% | 7.38x |
| Johnston and Murphy | 0.03% | 7.31x |
| Zumiez | 9.01% | 7.12x |
Composition Percentage:
The overlap percentage between the Maurices audience and the Location attribute.
Index: A comparison of the Maurices audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Maurices audience is Cakes & Sweets.
| Content Affinity | Composition | Index |
| Cakes & Sweets | 0.09% | 4.78x |
| Detroit News | 3.85% | 4.04x |
| Idaho Cluster | 1.40% | 3.95x |
| North Dakota Cluster | 1.49% | 3.92x |
| Vancouver British Columbia Research Cluster | 0.04% | 3.86x |
| Mortgages & Insurance | 0.04% | 3.84x |
| Book Publishers | 0.07% | 3.81x |
| National Parks | 0.04% | 3.39x |
| Arkansas News | 2.31% | 3.38x |
| Dental Health | 0.03% | 3.35x |
Composition Percentage:
The overlap percentage between the Maurices audience and the Content Affinity attribute.
Index: A comparison of the Maurices audience to the internet population.
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DEMOGRAPHICS
The Maurices audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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