Explore the Maurices Audience
Below you'll find more information about the Maurices audience, broken down in different categories based on their digital and physical behaviors. These are 99.6 thousand unique devices whose actions qualify for the Maurices audience.
INTERESTS
The Maurices audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Maurices audience is Small Business Administration Cares Act Researchers.
| Interest | Composition | Index |
| Small Business Administration Cares Act Researchers | 0.23% | 3.02x |
| Financially Aware (COVID-19 related) | 0.17% | 2.78x |
| Minnesota Twins Fans | 5.41% | 2.62x |
| Wisconsin County and Local Fair Visitors | 6.26% | 2.35x |
| Minnesota County and Local Fair Visitors | 6.14% | 2.33x |
| North Midwest State Fair Visitors | 5.92% | 2.32x |
| Green Bay Packers Fans | 5.69% | 2.27x |
| Iowa Hawkeyes Fans | 5.13% | 2.25x |
| Black Friday Deal Shoppers | 5.13% | 2.18x |
| Iowa County and Local Fair Visitors | 5.47% | 2.16x |
Composition Percentage:
The overlap percentage between the Maurices audience and the Interest attribute.
Index: A comparison of the Maurices audience to the internet population.
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APPAREL RETAILERS
The Maurices audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Maurices audience is Buckle.
| Location | Composition | Index |
| Buckle | 9.20% | 9.38x |
| American Eagle Outfitters | 9.00% | 8.66x |
| Eddie Bauer | 3.28% | 8.23x |
| The Childrens Place | 11.67% | 7.71x |
| Carhartt | 47.06% | 7.42x |
| Dressbarn | 4.21% | 6.68x |
| Lane Bryant | 5.12% | 6.63x |
| Express Outlets | 0.90% | 5.74x |
| Journeys | 9.49% | 5.53x |
| Belk | 1.29% | 5.35x |
Composition Percentage:
The overlap percentage between the Maurices audience and the Location attribute.
Index: A comparison of the Maurices audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Maurices audience is North Dakota Cluster.
| Content Affinity | Composition | Index |
| North Dakota Cluster | 3.78% | 5.40x |
| Farming & Agriculture | 0.23% | 4.49x |
| Telescopes | 0.17% | 4.33x |
| South Dakota Cluster | 1.86% | 4.02x |
| Bowling | 0.23% | 3.85x |
| Bird Watching | 0.11% | 3.70x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.12% | 3.56x |
| Nutrition & Diabetic Living | 0.11% | 3.54x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.28% | 3.47x |
| Work Productivity | 0.11% | 3.43x |
Composition Percentage:
The overlap percentage between the Maurices audience and the Content Affinity attribute.
Index: A comparison of the Maurices audience to the internet population.
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DEMOGRAPHICS
The Maurices audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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