Explore the Maurices Audience
Below you'll find more information about the Maurices audience, broken down in different categories based on their digital and physical behaviors. These are 218.1 thousand unique devices whose actions qualify for the Maurices audience.
INTERESTS
The Maurices audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Maurices audience is Detroit Lions Fans.
| Interest | Composition | Index |
| Detroit Lions Fans | 7.69% | 6.40x |
| Comedy Movie and TV Enthusiasts | 7.69% | 6.09x |
| Big 12 Fans | 5.77% | 5.88x |
| Arkansas Razorbacks Fans | 5.77% | 5.78x |
| Louisville Cardinals Fans | 5.77% | 5.59x |
| Green Bay Packers Fans | 5.77% | 5.46x |
| Texas Longhorn Fans | 5.77% | 5.09x |
| Softball Enthusiasts | 5.77% | 5.01x |
| Southern Central Voters | 5.77% | 4.57x |
| Adjustable Desks Shoppers | 9.62% | 4.14x |
Composition Percentage:
The overlap percentage between the Maurices audience and the Interest attribute.
Index: A comparison of the Maurices audience to the internet population.
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APPAREL RETAILERS
The Maurices audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Maurices audience is Buckle.
| Location | Composition | Index |
| Buckle | 11.95% | 21.58x |
| Journeys | 13.84% | 13.71x |
| Victoria's Secret | 14.47% | 12.35x |
| Express | 10.06% | 11.93x |
| Gymboree | 5.66% | 10.33x |
| American Eagle Outfitters | 5.03% | 9.48x |
| Coach | 3.77% | 9.36x |
| White House Black Market | 5.66% | 9.34x |
| Hollister | 3.77% | 9.10x |
| The Childrens Place | 12.41% | 8.99x |
Composition Percentage:
The overlap percentage between the Maurices audience and the Location attribute.
Index: A comparison of the Maurices audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Maurices audience is Farming & Agriculture.
| Content Affinity | Composition | Index |
| Farming & Agriculture | 0.26% | 5.46x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.13% | 5.26x |
| Christian Music | 0.13% | 4.67x |
| Canadian Healthcare | 0.13% | 4.37x |
| Quebec Vacations | 0.13% | 4.23x |
| Children's Health | 0.26% | 4.20x |
| Bird Watching | 0.13% | 4.15x |
| North Dakota Cluster | 3.05% | 3.86x |
| Smartphones | 5.77% | 3.77x |
| Kansas City News | 3.85% | 3.69x |
Composition Percentage:
The overlap percentage between the Maurices audience and the Content Affinity attribute.
Index: A comparison of the Maurices audience to the internet population.
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DEMOGRAPHICS
The Maurices audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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