Dstillery Audiences

MAURICES

Audience Size: 1.1 Million Devices

Explore the Maurices Audience

Below you'll find more information about the Maurices audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Maurices audience.

Dstillery Crafted Audiences

INTERESTS

The Maurices audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Maurices audience is Fall/Winter 2021 High-End Fashion Brands Content Readers.

Interest Composition Index
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.08% 2.65x
Essential Oils Enthusiasts 0.04% 2.38x
North Midwest State Fair Visitors 5.81% 2.21x
Minnesota County and Local Fair Visitors 5.60% 1.94x
Oregon County and Local Fair Visitors 4.39% 1.84x
Iowa County and Local Fair Visitors 5.27% 1.82x
Food Bank Researchers 0.99% 1.80x
Kansas City Trip Planners 4.58% 1.77x
St. Louis Trip Planners 4.55% 1.70x
Mother's Day Celebrators 1.58% 1.66x
Composition Percentage: The overlap percentage between the Maurices audience and the Interest attribute.
Index: A comparison of the Maurices audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Maurices audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Maurices audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.11% 8.78x
Buckle 21.70% 6.35x
Johnston and Murphy 0.03% 6.20x
Eddie Bauer 6.23% 4.88x
American Eagle Outfitters 13.50% 4.86x
Journeys 21.75% 4.57x
Victoria's Secret 21.98% 4.33x
Express Outlets 2.19% 4.19x
Zumiez 10.88% 4.18x
Aeropostale 12.18% 4.11x
Composition Percentage: The overlap percentage between the Maurices audience and the Location attribute.
Index: A comparison of the Maurices audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Maurices audience is North Dakota Cluster.

Content Affinity Composition Index
North Dakota Cluster 1.45% 3.90x
Police Gear 0.03% 3.68x
Book Publishers 0.03% 3.48x
Child Development 0.06% 3.43x
African-American Hair 0.03% 3.43x
National Parks 0.04% 3.39x
Dental Health 0.03% 3.35x
Minnesota Community Business Cluster 0.06% 3.30x
Crossfit & Obstacle Race Enthusiasts 0.03% 3.11x
Mail Order Food 0.03% 3.08x
Composition Percentage: The overlap percentage between the Maurices audience and the Content Affinity attribute.
Index: A comparison of the Maurices audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Maurices audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female