Explore the Maurices Audience
Below you'll find more information about the Maurices audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Maurices audience.
INTERESTS
The Maurices audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Maurices audience is Fall/Winter 2021 High-End Fashion Brands Content Readers.
| Interest | Composition | Index |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.08% | 2.65x |
| Essential Oils Enthusiasts | 0.04% | 2.38x |
| North Midwest State Fair Visitors | 5.81% | 2.21x |
| Minnesota County and Local Fair Visitors | 5.60% | 1.94x |
| Oregon County and Local Fair Visitors | 4.39% | 1.84x |
| Iowa County and Local Fair Visitors | 5.27% | 1.82x |
| Food Bank Researchers | 0.99% | 1.80x |
| Kansas City Trip Planners | 4.58% | 1.77x |
| St. Louis Trip Planners | 4.55% | 1.70x |
| Mother's Day Celebrators | 1.58% | 1.66x |
Composition Percentage:
The overlap percentage between the Maurices audience and the Interest attribute.
Index: A comparison of the Maurices audience to the internet population.
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APPAREL RETAILERS
The Maurices audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Maurices audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.11% | 8.78x |
| Buckle | 21.70% | 6.35x |
| Johnston and Murphy | 0.03% | 6.20x |
| Eddie Bauer | 6.23% | 4.88x |
| American Eagle Outfitters | 13.50% | 4.86x |
| Journeys | 21.75% | 4.57x |
| Victoria's Secret | 21.98% | 4.33x |
| Express Outlets | 2.19% | 4.19x |
| Zumiez | 10.88% | 4.18x |
| Aeropostale | 12.18% | 4.11x |
Composition Percentage:
The overlap percentage between the Maurices audience and the Location attribute.
Index: A comparison of the Maurices audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Maurices audience is North Dakota Cluster.
| Content Affinity | Composition | Index |
| North Dakota Cluster | 1.45% | 3.90x |
| Police Gear | 0.03% | 3.68x |
| Book Publishers | 0.03% | 3.48x |
| Child Development | 0.06% | 3.43x |
| African-American Hair | 0.03% | 3.43x |
| National Parks | 0.04% | 3.39x |
| Dental Health | 0.03% | 3.35x |
| Minnesota Community Business Cluster | 0.06% | 3.30x |
| Crossfit & Obstacle Race Enthusiasts | 0.03% | 3.11x |
| Mail Order Food | 0.03% | 3.08x |
Composition Percentage:
The overlap percentage between the Maurices audience and the Content Affinity attribute.
Index: A comparison of the Maurices audience to the internet population.
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DEMOGRAPHICS
The Maurices audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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