Explore the Maurices Audience
Below you'll find more information about the Maurices audience, broken down in different categories based on their digital and physical behaviors. These are 234.6 thousand unique devices whose actions qualify for the Maurices audience.
INTERESTS
The Maurices audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Maurices audience is Online Payroll Services Users.
| Interest | Composition | Index |
| Online Payroll Services Users | 4.63% | 4.07x |
| Michigan County and Local Fair Visitors | 8.99% | 3.50x |
| Detroit Trip Planners | 4.54% | 2.89x |
| Detroit Tigers Fans | 3.53% | 2.59x |
| Midwestern Voters | 6.67% | 2.50x |
| Digital Antenna Users | 2.94% | 2.37x |
| Plant Based & Vegan Food Recipe Shoppers | 0.62% | 2.29x |
| Vacation Rental Accommodation Researchers | 0.98% | 2.21x |
| Audio Equipment Researchers | 2.43% | 2.18x |
| Godiva Chocolate Fans | 1.25% | 2.16x |
Composition Percentage:
The overlap percentage between the Maurices audience and the Interest attribute.
Index: A comparison of the Maurices audience to the internet population.
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APPAREL RETAILERS
The Maurices audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Maurices audience is Buckle.
| Location | Composition | Index |
| Buckle | 13.65% | 31.51x |
| Journeys | 14.16% | 21.27x |
| Aeropostale | 7.29% | 16.95x |
| American Eagle Outfitters | 7.62% | 16.82x |
| Express Outlets | 1.14% | 16.11x |
| Victoria's Secret | 7.45% | 15.96x |
| Charlotte Russe | 1.78% | 15.86x |
| Hollister | 3.87% | 15.17x |
| Lane Bryant | 3.88% | 15.07x |
| Eddie Bauer | 2.03% | 14.97x |
Composition Percentage:
The overlap percentage between the Maurices audience and the Location attribute.
Index: A comparison of the Maurices audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Maurices audience is Detroit News.
| Content Affinity | Composition | Index |
| Detroit News | 4.54% | 7.48x |
| Idaho Cluster | 1.75% | 6.26x |
| Arkansas News | 2.94% | 6.05x |
| North Dakota Cluster | 1.16% | 4.16x |
| Michigan Cluster | 6.67% | 4.02x |
| Charity Walks | 0.12% | 3.78x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.06% | 3.60x |
| Minnesota Community Business Cluster | 0.04% | 3.59x |
| Medical Diagnostics | 0.09% | 3.52x |
| National Parks | 0.04% | 3.39x |
Composition Percentage:
The overlap percentage between the Maurices audience and the Content Affinity attribute.
Index: A comparison of the Maurices audience to the internet population.
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DEMOGRAPHICS
The Maurices audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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