Dstillery Audiences

MAURICES

Audience Size: 99.6 Thousand Devices

Explore the Maurices Audience

Below you'll find more information about the Maurices audience, broken down in different categories based on their digital and physical behaviors. These are 99.6 thousand unique devices whose actions qualify for the Maurices audience.

Dstillery Crafted Audiences

INTERESTS

The Maurices audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Maurices audience is Small Business Administration Cares Act Researchers.

Interest Composition Index
Small Business Administration Cares Act Researchers 0.23% 3.02x
Financially Aware (COVID-19 related) 0.17% 2.78x
Minnesota Twins Fans 5.41% 2.62x
Wisconsin County and Local Fair Visitors 6.26% 2.35x
Minnesota County and Local Fair Visitors 6.14% 2.33x
North Midwest State Fair Visitors 5.92% 2.32x
Green Bay Packers Fans 5.69% 2.27x
Iowa Hawkeyes Fans 5.13% 2.25x
Black Friday Deal Shoppers 5.13% 2.18x
Iowa County and Local Fair Visitors 5.47% 2.16x
Composition Percentage: The overlap percentage between the Maurices audience and the Interest attribute.
Index: A comparison of the Maurices audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Maurices audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Maurices audience is Buckle.

Location Composition Index
Buckle 9.20% 9.38x
American Eagle Outfitters 9.00% 8.66x
Eddie Bauer 3.28% 8.23x
The Childrens Place 11.67% 7.71x
Carhartt 47.06% 7.42x
Dressbarn 4.21% 6.68x
Lane Bryant 5.12% 6.63x
Express Outlets 0.90% 5.74x
Journeys 9.49% 5.53x
Belk 1.29% 5.35x
Composition Percentage: The overlap percentage between the Maurices audience and the Location attribute.
Index: A comparison of the Maurices audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Maurices audience is North Dakota Cluster.

Content Affinity Composition Index
North Dakota Cluster 3.78% 5.40x
Farming & Agriculture 0.23% 4.49x
Telescopes 0.17% 4.33x
South Dakota Cluster 1.86% 4.02x
Bowling 0.23% 3.85x
Bird Watching 0.11% 3.70x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.12% 3.56x
Nutrition & Diabetic Living 0.11% 3.54x
Assorted Topics (Car News, Animals, Viral Media) 0.28% 3.47x
Work Productivity 0.11% 3.43x
Composition Percentage: The overlap percentage between the Maurices audience and the Content Affinity attribute.
Index: A comparison of the Maurices audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Maurices audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female