Dstillery Audiences

MAURICES

Audience Size: 548.9 Thousand Devices

Explore the Maurices Audience

Below you'll find more information about the Maurices audience, broken down in different categories based on their digital and physical behaviors. These are 548.9 thousand unique devices whose actions qualify for the Maurices audience.

Dstillery Crafted Audiences

INTERESTS

The Maurices audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Maurices audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 7.55% 2.63x
Online Payroll Services Users 4.54% 2.57x
Essential Oils Enthusiasts 0.04% 2.38x
Detroit Trip Planners 3.18% 2.18x
Midwestern Voters 4.30% 1.99x
Healthy Snacks Shoppers 1.83% 1.93x
Iowa County and Local Fair Visitors 5.07% 1.92x
Price Conscious Grocery Shoppers 1.85% 1.92x
Weight Loss Researchers 1.20% 1.90x
Shelf-Stable Food Content Readers 0.98% 1.89x
Composition Percentage: The overlap percentage between the Maurices audience and the Interest attribute.
Index: A comparison of the Maurices audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Maurices audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Maurices audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.07% 13.48x
Buckle 19.04% 12.23x
American Eagle Outfitters 11.65% 9.29x
Journeys 18.33% 8.59x
Eddie Bauer 4.97% 8.44x
Victoria's Secret 19.03% 8.22x
Aeropostale 10.16% 7.67x
The Childrens Place 14.62% 7.38x
Johnston and Murphy 0.03% 7.31x
Zumiez 9.01% 7.12x
Composition Percentage: The overlap percentage between the Maurices audience and the Location attribute.
Index: A comparison of the Maurices audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Maurices audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 0.09% 4.78x
Detroit News 3.85% 4.04x
Idaho Cluster 1.40% 3.95x
North Dakota Cluster 1.49% 3.92x
Vancouver British Columbia Research Cluster 0.04% 3.86x
Mortgages & Insurance 0.04% 3.84x
Book Publishers 0.07% 3.81x
National Parks 0.04% 3.39x
Arkansas News 2.31% 3.38x
Dental Health 0.03% 3.35x
Composition Percentage: The overlap percentage between the Maurices audience and the Content Affinity attribute.
Index: A comparison of the Maurices audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Maurices audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female