Explore the Mazda Audience
Below you'll find more information about the Mazda audience, broken down in different categories based on their digital and physical behaviors. These are 92.1 thousand unique devices whose actions qualify for the Mazda audience.
INTERESTS
The Mazda audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mazda audience is Sunglasses Shoppers.
| Interest | Composition | Index |
| Sunglasses Shoppers | 1.21% | 2.72x |
| Pennsylvania County and Local Fair Visitors | 5.29% | 2.15x |
| Penn State Nittany Lions Fans | 2.94% | 1.89x |
| Renaissance Faire Visitors | 4.11% | 1.82x |
| Verizon Wireless Customers | 0.17% | 1.78x |
| COVID Thanksgiving Planners | 1.88% | 1.73x |
| Lyrics Researchers | 3.17% | 1.68x |
| Coffee Bean Shoppers | 3.06% | 1.67x |
| Rowing Enthusiasts | 3.53% | 1.65x |
| Horse Race Enthusiasts | 3.29% | 1.64x |
Composition Percentage:
The overlap percentage between the Mazda audience and the Interest attribute.
Index: A comparison of the Mazda audience to the internet population.
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APPAREL RETAILERS
The Mazda audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mazda audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.23% | 4.07x |
| Saint Laurent Paris | 0.08% | 4.01x |
| Calvin Klein | 0.05% | 3.04x |
| Talbots | 1.13% | 2.73x |
| Ann Taylor | 0.31% | 2.72x |
| Mens Wearhouse | 2.24% | 2.47x |
| Gymboree | 1.27% | 2.33x |
| Express Outlets | 0.27% | 2.31x |
| Dressbarn | 1.26% | 2.30x |
| Eddie Bauer | 0.65% | 2.26x |
Composition Percentage:
The overlap percentage between the Mazda audience and the Location attribute.
Index: A comparison of the Mazda audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mazda audience is Quebec Job Seeker Cluster.
| Content Affinity | Composition | Index |
| Quebec Job Seeker Cluster | 0.05% | 4.30x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.35% | 3.99x |
| Korea Cluster | 0.24% | 3.72x |
| RPG Games | 0.24% | 3.62x |
| India Cluster | 0.35% | 3.53x |
| Law School | 0.24% | 3.46x |
| Institutional Investing | 0.13% | 3.16x |
| Crossword & Puzzle Players | 0.35% | 2.91x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 0.59% | 2.68x |
| Weight Lifting Enthusiasts | 0.24% | 2.60x |
Composition Percentage:
The overlap percentage between the Mazda audience and the Content Affinity attribute.
Index: A comparison of the Mazda audience to the internet population.
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DEMOGRAPHICS
The Mazda audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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