Explore the Mazda Audience
Below you'll find more information about the Mazda audience, broken down in different categories based on their digital and physical behaviors. These are 77.4 thousand unique devices whose actions qualify for the Mazda audience.
INTERESTS
The Mazda audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mazda audience is Pennsylvania County and Local Fair Visitors.
| Interest | Composition | Index |
| Pennsylvania County and Local Fair Visitors | 5.13% | 2.56x |
| Penn State Nittany Lions Fans | 3.08% | 2.15x |
| Automotive Auctions Enthusiasts | 5.54% | 2.12x |
| Food Allergies Researchers | 2.46% | 2.00x |
| Restaurant Supply Shoppers | 0.41% | 1.99x |
| Soap Shoppers | 3.29% | 1.90x |
| Urban Movie Channel Watchers | 4.31% | 1.87x |
| Renaissance Faire Visitors | 3.49% | 1.84x |
| Harley Davidson Shoppers | 4.52% | 1.82x |
| North East State Fair Visitors | 3.49% | 1.81x |
Composition Percentage:
The overlap percentage between the Mazda audience and the Interest attribute.
Index: A comparison of the Mazda audience to the internet population.
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APPAREL RETAILERS
The Mazda audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mazda audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.48% | 8.22x |
| Armani | 0.56% | 6.88x |
| Club Monaco | 0.26% | 5.66x |
| Brooks Brothers | 1.17% | 5.36x |
| Mens Wearhouse | 4.94% | 5.06x |
| Chicos | 3.16% | 4.69x |
| Ralph Lauren | 0.87% | 4.67x |
| Express Outlets | 0.61% | 4.67x |
| Coach | 1.60% | 4.58x |
| Charlotte Russe | 0.26% | 4.57x |
Composition Percentage:
The overlap percentage between the Mazda audience and the Location attribute.
Index: A comparison of the Mazda audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mazda audience is Private Aviation.
| Content Affinity | Composition | Index |
| Private Aviation | 0.62% | 5.80x |
| Quebec Job Seeker Cluster | 0.05% | 4.30x |
| Back & Spine | 0.39% | 3.32x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 0.45% | 3.24x |
| Institutional Investing | 0.13% | 3.16x |
| Crossword & Puzzle Players | 0.41% | 2.89x |
| Car Enthusiasts | 0.82% | 2.85x |
| Central Pennsylvania Cluster | 4.72% | 2.64x |
| LGBTQ Advocacy | 0.85% | 2.58x |
| Luxury Sneakers | 0.82% | 2.49x |
Composition Percentage:
The overlap percentage between the Mazda audience and the Content Affinity attribute.
Index: A comparison of the Mazda audience to the internet population.
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DEMOGRAPHICS
The Mazda audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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