Explore the Mazda Audience
Below you'll find more information about the Mazda audience, broken down in different categories based on their digital and physical behaviors. These are 448.8 thousand unique devices whose actions qualify for the Mazda audience.
INTERESTS
The Mazda audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mazda audience is Cininnati Reds Fans.
| Interest | Composition | Index |
| Cininnati Reds Fans | 1.69% | 1.58x |
| Los Angeles Mass Transit Commuters | 2.31% | 1.43x |
| Arkansas Razorbacks Fans | 1.45% | 1.43x |
| Smoky Mountains Trip Planners | 1.60% | 1.42x |
| Kansas City Royals Fans | 1.51% | 1.39x |
| Jeep Vehicle Shoppers | 1.62% | 1.38x |
| Indiana Pacers Fans | 1.30% | 1.35x |
| Tennessee Volunteers Fans | 1.30% | 1.35x |
| Auto Body Shoppers | 1.79% | 1.33x |
| Little Rock Trip Planners | 1.66% | 1.32x |
Composition Percentage:
The overlap percentage between the Mazda audience and the Interest attribute.
Index: A comparison of the Mazda audience to the internet population.
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APPAREL RETAILERS
The Mazda audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mazda audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.66% | 7.84x |
| LL Bean | 0.51% | 6.97x |
| Abercrombie & Fitch | 3.22% | 6.77x |
| Gymboree | 2.76% | 6.45x |
| Charlotte Russe | 2.09% | 6.42x |
| Ralph Lauren | 0.90% | 6.38x |
| Saint Laurent Paris | 0.81% | 6.28x |
| Mens Wearhouse | 7.77% | 6.24x |
| Eddie Bauer | 1.47% | 6.17x |
| Everlane | 0.09% | 6.16x |
Composition Percentage:
The overlap percentage between the Mazda audience and the Location attribute.
Index: A comparison of the Mazda audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mazda audience is Arkansas News.
| Content Affinity | Composition | Index |
| Arkansas News | 1.08% | 3.42x |
| Cincinnati Cluster | 2.44% | 3.33x |
| Russia Cluster | 0.13% | 2.86x |
| Flower Shopping | 0.09% | 2.58x |
| Saskatchewan Media & Retail Cluster | 0.06% | 2.44x |
| Poland Cluster | 0.09% | 2.26x |
| Bowling | 0.15% | 2.11x |
| Kansas City News | 1.75% | 1.97x |
| Cuba & Mexico Media | 0.09% | 1.96x |
| Mexico Travel | 0.06% | 1.95x |
Composition Percentage:
The overlap percentage between the Mazda audience and the Content Affinity attribute.
Index: A comparison of the Mazda audience to the internet population.
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DEMOGRAPHICS
The Mazda audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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