Dstillery Audiences

MAZDA

Audience Size: 162.9 Thousand Devices

Explore the Mazda Audience

Below you'll find more information about the Mazda audience, broken down in different categories based on their digital and physical behaviors. These are 162.9 thousand unique devices whose actions qualify for the Mazda audience.

Dstillery Crafted Audiences

INTERESTS

The Mazda audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mazda audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 5.45% 3.11x
Pennsylvania County and Local Fair Visitors 6.81% 3.01x
Renaissance Faire Visitors 5.20% 2.54x
Mid Size Sedan Auto Intenders 2.35% 1.99x
Northeastern Voters 3.34% 1.97x
Small Business COVID-19 Relief Researchers 0.12% 1.89x
Harley Davidson Shoppers 5.45% 1.89x
Fertility Treatment Researchers 3.34% 1.81x
Philadelphia Phillies Fans 4.08% 1.80x
GMC Vehicle Shopper 4.70% 1.79x
Composition Percentage: The overlap percentage between the Mazda audience and the Interest attribute.
Index: A comparison of the Mazda audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mazda audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mazda audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.32% 5.50x
Talbots 2.49% 5.15x
Lorna Jane 0.20% 5.02x
Gymboree 2.87% 4.81x
Lane Bryant 2.96% 4.80x
Everlane 0.04% 4.78x
REI 0.84% 4.72x
LL Bean 0.33% 4.67x
Charlotte Russe 0.32% 4.59x
Old Navy 5.32% 4.50x
Composition Percentage: The overlap percentage between the Mazda audience and the Location attribute.
Index: A comparison of the Mazda audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mazda audience is Quebec Job Seeker Cluster.

Content Affinity Composition Index
Quebec Job Seeker Cluster 0.05% 4.30x
Dial-Up Internet 0.62% 3.98x
Science Education & Academia 0.25% 3.64x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.37% 3.50x
Disease Cluster 0.29% 3.34x
Auto Tires & Parts Repair Researchers 0.25% 3.29x
Vitamin Shoppers 0.25% 3.23x
Institutional Investing 0.13% 3.16x
Illinois 0.37% 3.12x
Northeast Pennsylvania Cluster 3.22% 2.92x
Composition Percentage: The overlap percentage between the Mazda audience and the Content Affinity attribute.
Index: A comparison of the Mazda audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mazda audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male