Explore the Mazda Audience
Below you'll find more information about the Mazda audience, broken down in different categories based on their digital and physical behaviors. These are 58.3 thousand unique devices whose actions qualify for the Mazda audience.
INTERESTS
The Mazda audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mazda audience is Engagement Ring Shoppers.
| Interest | Composition | Index |
| Engagement Ring Shoppers | 1.68% | 4.47x |
| Family Adventures Travelers | 0.48% | 3.44x |
| Women’s Lifestyle Blogs Researchers | 0.72% | 3.28x |
| Business Incorporating & LLC Filing Researchers | 1.68% | 2.82x |
| Streaming British TV Users | 1.20% | 2.79x |
| United Kingdom News Readers | 1.44% | 2.76x |
| Sunglasses Shoppers | 1.21% | 2.72x |
| Pain Management Researchers | 1.68% | 2.71x |
| Utility Workwear Shoppers | 1.20% | 2.69x |
| Dachshund Content Readers | 0.96% | 2.67x |
Composition Percentage:
The overlap percentage between the Mazda audience and the Interest attribute.
Index: A comparison of the Mazda audience to the internet population.
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APPAREL RETAILERS
The Mazda audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mazda audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 0.67% | 6.53x |
| Banana Republic | 0.87% | 6.31x |
| Express | 2.17% | 5.39x |
| Mens Wearhouse | 2.03% | 5.21x |
| Columbia | 0.32% | 5.08x |
| REI | 0.42% | 5.01x |
| Dressbarn | 1.34% | 4.95x |
| Calvin Klein | 0.14% | 4.92x |
| Journeys | 2.67% | 4.87x |
| The Childrens Place | 1.06% | 4.85x |
Composition Percentage:
The overlap percentage between the Mazda audience and the Location attribute.
Index: A comparison of the Mazda audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mazda audience is New Hampshire News.
| Content Affinity | Composition | Index |
| New Hampshire News | 0.72% | 4.53x |
| Quebec Job Seeker Cluster | 0.05% | 4.30x |
| Northern Texas Cluster | 2.64% | 3.94x |
| Backpacking | 0.31% | 3.92x |
| Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) | 1.44% | 3.48x |
| Dubai Travel | 0.48% | 3.38x |
| Institutional Investing | 0.13% | 3.16x |
| Israel News | 1.92% | 3.09x |
| Spain News - Madrid & Seville | 0.72% | 3.05x |
| Austin Cluster | 1.44% | 3.02x |
Composition Percentage:
The overlap percentage between the Mazda audience and the Content Affinity attribute.
Index: A comparison of the Mazda audience to the internet population.
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DEMOGRAPHICS
The Mazda audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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