Explore the Mazda Audience
Below you'll find more information about the Mazda audience, broken down in different categories based on their digital and physical behaviors. These are 228.9 thousand unique devices whose actions qualify for the Mazda audience.
INTERESTS
The Mazda audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mazda audience is Sunglasses Shoppers.
| Interest | Composition | Index |
| Sunglasses Shoppers | 1.21% | 2.72x |
| Verizon Wireless Customers | 0.17% | 1.78x |
| Restaurant Supply Shoppers | 0.23% | 1.67x |
| Online Daters | 2.32% | 1.66x |
| Renaissance Faire Visitors | 3.02% | 1.62x |
| Ballet Enthusiasts | 2.09% | 1.62x |
| Penn State Nittany Lions Fans | 1.93% | 1.61x |
| Promotional Products Purchasers | 2.63% | 1.61x |
| Home Interior Design Enthusiasts | 1.16% | 1.61x |
| Blu-ray & DVD Movie Shoppers | 2.71% | 1.60x |
Composition Percentage:
The overlap percentage between the Mazda audience and the Interest attribute.
Index: A comparison of the Mazda audience to the internet population.
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APPAREL RETAILERS
The Mazda audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mazda audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.59% | 3.24x |
| Charlotte Russe | 0.54% | 2.83x |
| REI | 1.28% | 2.79x |
| Patagonia | 0.44% | 2.61x |
| Mens Wearhouse | 8.76% | 2.52x |
| The North Face | 0.97% | 2.50x |
| Chicos | 5.90% | 2.48x |
| Uniqlo | 0.48% | 2.43x |
| Madewell | 1.45% | 2.40x |
| Lane Bryant | 5.50% | 2.36x |
Composition Percentage:
The overlap percentage between the Mazda audience and the Location attribute.
Index: A comparison of the Mazda audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mazda audience is Florida College Athletics.
| Content Affinity | Composition | Index |
| Florida College Athletics | 0.23% | 5.16x |
| Quebec Job Seeker Cluster | 0.05% | 4.30x |
| Medical Diagnostics | 0.24% | 4.20x |
| Private Aviation | 0.20% | 3.82x |
| Brazil & Portugal News | 0.15% | 3.37x |
| Hawaii News | 0.70% | 3.32x |
| Korea Cluster | 0.15% | 3.17x |
| Institutional Investing | 0.13% | 3.16x |
| Music Production | 0.15% | 2.89x |
| Woodwork | 0.31% | 2.85x |
Composition Percentage:
The overlap percentage between the Mazda audience and the Content Affinity attribute.
Index: A comparison of the Mazda audience to the internet population.
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DEMOGRAPHICS
The Mazda audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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