Explore the Mazda Audience
Below you'll find more information about the Mazda audience, broken down in different categories based on their digital and physical behaviors. These are 344.1 thousand unique devices whose actions qualify for the Mazda audience.
INTERESTS
The Mazda audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mazda audience is Tennessee Volunteers Fans.
| Interest | Composition | Index |
| Tennessee Volunteers Fans | 1.59% | 1.64x |
| SEC Fans | 1.44% | 1.42x |
| Ohio State Buckeyes Fans | 1.25% | 1.38x |
| New Orleans Pelicans Fans | 1.37% | 1.35x |
| Oakland Raiders Fans | 1.15% | 1.33x |
| Bowling Enthusiasts | 1.83% | 1.33x |
| Cininnati Reds Fans | 1.33% | 1.32x |
| Cleveland Browns Fans | 1.11% | 1.31x |
| Cincinnati Bengals Fans | 1.15% | 1.30x |
| Smoky Mountains Trip Planners | 1.58% | 1.30x |
Composition Percentage:
The overlap percentage between the Mazda audience and the Interest attribute.
Index: A comparison of the Mazda audience to the internet population.
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APPAREL RETAILERS
The Mazda audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mazda audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.66% | 8.08x |
| LL Bean | 0.46% | 7.53x |
| Ralph Lauren | 0.76% | 7.31x |
| Abercrombie & Fitch | 2.97% | 7.13x |
| Everlane | 0.08% | 7.06x |
| Charlotte Russe | 1.87% | 7.05x |
| Saint Laurent Paris | 0.74% | 6.99x |
| Madewell | 1.40% | 6.89x |
| Express Outlets | 0.38% | 6.81x |
| Mens Wearhouse | 5.76% | 6.75x |
Composition Percentage:
The overlap percentage between the Mazda audience and the Location attribute.
Index: A comparison of the Mazda audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mazda audience is Arabic News.
| Content Affinity | Composition | Index |
| Arabic News | 0.16% | 2.47x |
| Saskatchewan Media & Retail Cluster | 0.06% | 2.44x |
| Russia Cluster | 0.11% | 2.39x |
| Fire Fighting | 0.10% | 2.33x |
| Hobby Drones & Remote-Controlled Cars | 0.12% | 2.17x |
| Auctions & Repossessions | 0.12% | 2.15x |
| Cincinnati Cluster | 1.25% | 2.07x |
| Southern California Cluster | 0.15% | 2.02x |
| Flower Shopping | 0.07% | 1.99x |
| Audio Clips & Sound Effects | 0.10% | 1.97x |
Composition Percentage:
The overlap percentage between the Mazda audience and the Content Affinity attribute.
Index: A comparison of the Mazda audience to the internet population.
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DEMOGRAPHICS
The Mazda audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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