Explore the Mazda Audience
Below you'll find more information about the Mazda audience, broken down in different categories based on their digital and physical behaviors. These are 48.4 thousand unique devices whose actions qualify for the Mazda audience.
INTERESTS
The Mazda audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mazda audience is Online Daters.
| Interest | Composition | Index |
| Online Daters | 6.20% | 3.32x |
| Misc-Deal Seekers or Coupon Shoppers | 5.04% | 3.04x |
| Orlando Activities Researchers | 3.88% | 2.85x |
| Home Remodelers | 3.88% | 2.80x |
| Coupon Researchers | 5.04% | 2.73x |
| Penn State Nittany Lions Fans | 5.04% | 2.71x |
| Apartment Furniture Shoppers | 3.88% | 2.68x |
| TV Junkies | 4.26% | 2.63x |
| Online Exercise Class Users | 4.26% | 2.60x |
| Toyota Vehicle Shopper | 5.43% | 2.53x |
Composition Percentage:
The overlap percentage between the Mazda audience and the Interest attribute.
Index: A comparison of the Mazda audience to the internet population.
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APPAREL RETAILERS
The Mazda audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mazda audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.49% | 6.59x |
| Saint Laurent Paris | 0.10% | 4.76x |
| Columbia | 0.41% | 4.67x |
| Bonobos | 0.26% | 4.26x |
| Madewell | 0.73% | 4.20x |
| Lululemon | 1.12% | 4.01x |
| Talbots | 1.91% | 3.85x |
| Gymboree | 2.52% | 3.81x |
| Eddie Bauer | 1.38% | 3.77x |
| Urban Outfitters | 0.79% | 3.71x |
Composition Percentage:
The overlap percentage between the Mazda audience and the Location attribute.
Index: A comparison of the Mazda audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mazda audience is Spain News - Madrid & Seville.
| Content Affinity | Composition | Index |
| Spain News - Madrid & Seville | 1.16% | 5.93x |
| Anime | 1.05% | 5.11x |
| India Bollywood, Weddings & Gossip | 2.44% | 4.96x |
| Quebec Job Seeker Cluster | 0.05% | 4.30x |
| Rhode Island Cluster | 1.16% | 3.94x |
| New Jersey Travel Location Cluster | 0.78% | 3.82x |
| Motorsport Equipment | 0.78% | 3.71x |
| Los Angeles Tourism | 0.44% | 3.65x |
| Woodwork | 0.78% | 3.35x |
| Central Pennsylvania Cluster | 7.75% | 3.23x |
Composition Percentage:
The overlap percentage between the Mazda audience and the Content Affinity attribute.
Index: A comparison of the Mazda audience to the internet population.
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DEMOGRAPHICS
The Mazda audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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