Dstillery Audiences

MCDONALD'S

Audience Size: 8.4 Million Devices

Explore the McDonald's Audience

Below you'll find more information about the McDonald's audience, broken down in different categories based on their digital and physical behaviors. These are 8.4 million unique devices whose actions qualify for the McDonald's audience.

Dstillery Crafted Audiences

INTERESTS

The McDonald's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the McDonald's audience is Home-Made Face Mask Researchers.

Interest Composition Index
Home-Made Face Mask Researchers 0.02% 1.36x
Sprint Customers 0.03% 1.29x
Michigan County and Local Fair Visitors 4.20% 1.28x
Ohio County and Local Fair Visitors 3.99% 1.25x
Muscle Car Shoppers 3.49% 1.23x
Chloroquine Information Researchers 0.02% 1.22x
Bigfoot Folklore Enthusiasts 3.00% 1.22x
Travel Insurance and Safety Researchers 3.55% 1.22x
Texas County and Local Fair Visitors 3.28% 1.21x
Black Friday Deal Shoppers 3.11% 1.21x
Composition Percentage: The overlap percentage between the McDonald's audience and the Interest attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The McDonald's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the McDonald's audience is Maurices.

Location Composition Index
Maurices 1.05% 4.19x
Abercrombie & Fitch 0.23% 3.57x
Carhartt 21.10% 3.45x
Lane Bryant 2.25% 3.45x
Old Navy 4.24% 3.36x
The Childrens Place 4.10% 3.34x
Hollister 1.97% 3.31x
Belk 0.66% 3.30x
Columbia 0.35% 3.30x
Buckle 2.60% 3.29x
Composition Percentage: The overlap percentage between the McDonald's audience and the Location attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the McDonald's audience is Marijuana.

Content Affinity Composition Index
Marijuana 0.04% 1.87x
Upstate New York State Athletics 0.01% 1.70x
Memes & Comedy 0.02% 1.62x
Vaping 0.11% 1.59x
Southern California Tourism 0.03% 1.57x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 1.54x
Comedy Content 0.03% 1.52x
Vietnam Cluster 0.03% 1.50x
Bowling 0.09% 1.48x
Gadgets 0.01% 1.39x
Composition Percentage: The overlap percentage between the McDonald's audience and the Content Affinity attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The McDonald's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male