Dstillery Audiences

MCDONALD'S

Audience Size: 20.1 Million Devices

Explore the McDonald's Audience

Below you'll find more information about the McDonald's audience, broken down in different categories based on their digital and physical behaviors. These are 20.1 million unique devices whose actions qualify for the McDonald's audience.

Dstillery Crafted Audiences

INTERESTS

The McDonald's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the McDonald's audience is Dodge Vehicle Shoppers.

Interest Composition Index
Dodge Vehicle Shoppers 2.23% 1.16x
Truck Shoppers 2.23% 1.15x
Automotive Auctions Enthusiasts 1.95% 1.15x
Cabin Rental Researchers 2.05% 1.15x
Diesel Vehicle Shoppers 2.10% 1.14x
Muscle Car Shoppers 2.11% 1.14x
Black Friday Deal Shoppers 2.16% 1.14x
Harley Davidson Shoppers 2.34% 1.14x
Auto Body Shoppers 2.29% 1.14x
Tractor Shoppers 2.01% 1.12x
Composition Percentage: The overlap percentage between the McDonald's audience and the Interest attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The McDonald's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the McDonald's audience is Topshop.

Location Composition Index
Topshop 0.20% 3.34x
Zara 1.38% 3.34x
Columbia 0.80% 3.31x
Express Outlets 0.53% 3.24x
Hollister 2.03% 3.21x
Charlotte Russe 2.04% 3.20x
Forever 21 2.87% 3.19x
Levi Strauss 0.88% 3.15x
Intermix 0.48% 3.15x
Ann Taylor 1.22% 3.15x
Composition Percentage: The overlap percentage between the McDonald's audience and the Location attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the McDonald's audience is Niche Dating Websites.

Content Affinity Composition Index
Niche Dating Websites 0.36% 1.37x
Consumer Rewards 0.03% 1.31x
Central & Northwest Ohio Cluster 1.24% 1.31x
Indiana Finance & Business Cluster 0.65% 1.25x
Cincinnati Cluster 1.57% 1.23x
Arkansas News 0.62% 1.22x
Bowling 0.11% 1.21x
Missouri Travel & Outdoors Cluster 0.63% 1.21x
New Mexico News 0.69% 1.21x
Michigan Cluster 2.37% 1.21x
Composition Percentage: The overlap percentage between the McDonald's audience and the Content Affinity attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The McDonald's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female