Explore the McDonald's Audience
Below you'll find more information about the McDonald's audience, broken down in different categories based on their digital and physical behaviors. These are 16.3 thousand unique devices whose actions qualify for the McDonald's audience.
INTERESTS
The McDonald's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the McDonald's audience is Hip Hop Fans.
| Interest | Composition | Index |
| Hip Hop Fans | 1.86% | 1.27x |
| Chain Pizzeria Fans | 1.83% | 1.22x |
| Dodge Vehicle Shoppers | 1.30% | 1.20x |
| Readers of African American Content | 1.14% | 1.19x |
| Disability Insurance Researchers | 1.46% | 1.18x |
| Cabin Rental Researchers | 1.70% | 1.18x |
| Black Friday Deal Shoppers | 1.52% | 1.18x |
| Automotive Auctions Enthusiasts | 1.08% | 1.17x |
| Texas Energy Providers | 1.17% | 1.17x |
| Auto Body Shoppers | 1.40% | 1.16x |
Composition Percentage:
The overlap percentage between the McDonald's audience and the Interest attribute.
Index: A comparison of the McDonald's audience to the internet population.
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APPAREL RETAILERS
The McDonald's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the McDonald's audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 2.00% | 4.10x |
| Brooks Brothers | 1.66% | 3.64x |
| Patagonia | 0.20% | 3.35x |
| The North Face | 0.83% | 3.27x |
| REI | 1.32% | 2.66x |
| J. Crew | 1.02% | 2.49x |
| Gymboree | 0.73% | 2.48x |
Composition Percentage:
The overlap percentage between the McDonald's audience and the Location attribute.
Index: A comparison of the McDonald's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the McDonald's audience is Rural Living.
| Content Affinity | Composition | Index |
| Rural Living | 0.01% | 1.90x |
| Consumer Rewards | 0.09% | 1.80x |
| Assorted Topics #11249 (Insurance, Travel, Viral Media) | 0.01% | 1.55x |
| Content Streamers & Downloaders | 0.02% | 1.49x |
| Hobby Drones & Remote-Controlled Cars | 0.08% | 1.43x |
| Parenting & Nutrition | 0.01% | 1.41x |
| Niche Dating Websites | 0.24% | 1.41x |
| LGBTQ Advocacy | 0.57% | 1.36x |
| Central & South American News | 0.12% | 1.35x |
| Gossip & Entertainment | 0.21% | 1.34x |
Composition Percentage:
The overlap percentage between the McDonald's audience and the Content Affinity attribute.
Index: A comparison of the McDonald's audience to the internet population.
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DEMOGRAPHICS
The McDonald's audience resonates most for the following age and income brackets.
Age
25-34
Income
$75,000-$99,999
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