Explore the McDonald's Audience
Below you'll find more information about the McDonald's audience, broken down in different categories based on their digital and physical behaviors. These are 10.1 million unique devices whose actions qualify for the McDonald's audience.
INTERESTS
The McDonald's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the McDonald's audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.03% | 1.29x |
| Holiday Season Sporting Goods Deal Shoppers | 2.56% | 1.25x |
| South State Fair Visitors | 4.20% | 1.21x |
| St. Louis Trip Planners | 3.48% | 1.19x |
| Kansas City Trip Planners | 3.31% | 1.19x |
| Holiday Season Low-Cost Retail Deal Shoppers | 2.45% | 1.19x |
| Holiday Season Home Improvement Deal Shoppers | 2.08% | 1.17x |
| Michigan County and Local Fair Visitors | 3.46% | 1.17x |
| Educator Resource Readers | 3.40% | 1.16x |
| Wisconsin County and Local Fair Visitors | 3.29% | 1.16x |
Composition Percentage:
The overlap percentage between the McDonald's audience and the Interest attribute.
Index: A comparison of the McDonald's audience to the internet population.
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APPAREL RETAILERS
The McDonald's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the McDonald's audience is Maurices.
| Location | Composition | Index |
| Maurices | 5.69% | 1.83x |
| Buckle | 3.74% | 1.80x |
| Lane Bryant | 3.24% | 1.79x |
| Abercrombie & Fitch | 0.23% | 1.77x |
| Express Outlets | 0.60% | 1.76x |
| Mens Wearhouse | 4.69% | 1.74x |
| Columbia | 0.39% | 1.74x |
| Belk | 1.06% | 1.74x |
| Aeropostale | 3.13% | 1.73x |
| Hollister | 2.27% | 1.73x |
Composition Percentage:
The overlap percentage between the McDonald's audience and the Location attribute.
Index: A comparison of the McDonald's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the McDonald's audience is Engineering.
| Content Affinity | Composition | Index |
| Engineering | 0.01% | 1.69x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.01% | 1.53x |
| Free Online Game Players | 0.01% | 1.36x |
| Comedy Content | 0.03% | 1.34x |
| Fashion & Retail | 0.01% | 1.32x |
| Diet & Weight Loss | 0.04% | 1.32x |
| Farming & Agriculture | 0.02% | 1.27x |
| Sports News & Apparel | 0.96% | 1.26x |
| Unique & Personalized Fashion | 0.03% | 1.25x |
| Online Mini Game Players | 0.05% | 1.24x |
Composition Percentage:
The overlap percentage between the McDonald's audience and the Content Affinity attribute.
Index: A comparison of the McDonald's audience to the internet population.
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DEMOGRAPHICS
The McDonald's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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