Dstillery Audiences

MCDONALD'S

Audience Size: 4.2 Million Devices

Explore the McDonald's Audience

Below you'll find more information about the McDonald's audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the McDonald's audience.

Dstillery Crafted Audiences

INTERESTS

The McDonald's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the McDonald's audience is Hip Hop Fans.

Interest Composition Index
Hip Hop Fans 1.77% 1.35x
Readers of African American Content 1.21% 1.24x
Disability Insurance Researchers 1.42% 1.23x
Cabin Rental Researchers 1.63% 1.22x
Automotive Auctions Enthusiasts 1.44% 1.20x
Auto Body Shoppers 1.37% 1.18x
Readers of Honduran Content 3.55% 1.17x
Dodge Vehicle Shoppers 1.23% 1.17x
Chain Pizzeria Fans 1.66% 1.17x
Black Friday Deal Shoppers 1.38% 1.16x
Composition Percentage: The overlap percentage between the McDonald's audience and the Interest attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The McDonald's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the McDonald's audience is Zara.

Location Composition Index
Zara 1.11% 6.77x
Everlane 0.04% 6.30x
Express Outlets 0.17% 5.93x
Hollister 0.72% 5.74x
Hugo Boss 0.52% 5.67x
Aeropostale 1.55% 5.58x
Journeys 1.17% 5.49x
Express 1.02% 5.47x
Ann Taylor 0.61% 5.46x
Columbia 0.41% 5.45x
Composition Percentage: The overlap percentage between the McDonald's audience and the Location attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the McDonald's audience is Niche Dating Websites.

Content Affinity Composition Index
Niche Dating Websites 0.29% 1.72x
Assorted Topics #11257 (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.01% 1.68x
Memphis News 0.11% 1.63x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.01% 1.55x
Consumer Rewards 0.06% 1.55x
Texas Off-Roading 0.01% 1.53x
Fire Fighting 0.06% 1.46x
LGBTQ Advocacy 0.60% 1.43x
Arkansas News 0.39% 1.40x
Assorted Topics #11249 (Insurance, Travel, Viral Media) 0.01% 1.33x
Composition Percentage: The overlap percentage between the McDonald's audience and the Content Affinity attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The McDonald's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female