Explore the McDonald's Audience
Below you'll find more information about the McDonald's audience, broken down in different categories based on their digital and physical behaviors. These are 8.4 million unique devices whose actions qualify for the McDonald's audience.
INTERESTS
The McDonald's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the McDonald's audience is Home-Made Face Mask Researchers.
| Interest | Composition | Index |
| Home-Made Face Mask Researchers | 0.02% | 1.36x |
| Sprint Customers | 0.03% | 1.29x |
| Michigan County and Local Fair Visitors | 4.20% | 1.28x |
| Ohio County and Local Fair Visitors | 3.99% | 1.25x |
| Muscle Car Shoppers | 3.49% | 1.23x |
| Chloroquine Information Researchers | 0.02% | 1.22x |
| Bigfoot Folklore Enthusiasts | 3.00% | 1.22x |
| Travel Insurance and Safety Researchers | 3.55% | 1.22x |
| Texas County and Local Fair Visitors | 3.28% | 1.21x |
| Black Friday Deal Shoppers | 3.11% | 1.21x |
Composition Percentage:
The overlap percentage between the McDonald's audience and the Interest attribute.
Index: A comparison of the McDonald's audience to the internet population.
Curious about what else the McDonald's audience is interested in?
Sign Up
APPAREL RETAILERS
The McDonald's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the McDonald's audience is Maurices.
| Location | Composition | Index |
| Maurices | 1.05% | 4.19x |
| Abercrombie & Fitch | 0.23% | 3.57x |
| Carhartt | 21.10% | 3.45x |
| Lane Bryant | 2.25% | 3.45x |
| Old Navy | 4.24% | 3.36x |
| The Childrens Place | 4.10% | 3.34x |
| Hollister | 1.97% | 3.31x |
| Belk | 0.66% | 3.30x |
| Columbia | 0.35% | 3.30x |
| Buckle | 2.60% | 3.29x |
Composition Percentage:
The overlap percentage between the McDonald's audience and the Location attribute.
Index: A comparison of the McDonald's audience to the internet population.
Want to find more of the McDonald's audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the McDonald's audience is Marijuana.
| Content Affinity | Composition | Index |
| Marijuana | 0.04% | 1.87x |
| Upstate New York State Athletics | 0.01% | 1.70x |
| Memes & Comedy | 0.02% | 1.62x |
| Vaping | 0.11% | 1.59x |
| Southern California Tourism | 0.03% | 1.57x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 1.54x |
| Comedy Content | 0.03% | 1.52x |
| Vietnam Cluster | 0.03% | 1.50x |
| Bowling | 0.09% | 1.48x |
| Gadgets | 0.01% | 1.39x |
Composition Percentage:
The overlap percentage between the McDonald's audience and the Content Affinity attribute.
Index: A comparison of the McDonald's audience to the internet population.
Want to see more of the Content Affinities the McDonald's audience visits?
Sign Up
DEMOGRAPHICS
The McDonald's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
Interested in seeing other characteristics of the McDonald's audience?
Sign Up