Dstillery Audiences

MCDONALD'S

Audience Size: 7.1 Million Devices

Explore the McDonald's Audience

Below you'll find more information about the McDonald's audience, broken down in different categories based on their digital and physical behaviors. These are 7.1 million unique devices whose actions qualify for the McDonald's audience.

Dstillery Crafted Audiences

INTERESTS

The McDonald's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the McDonald's audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.03% 1.29x
South State Fair Visitors 4.55% 1.22x
Michigan County and Local Fair Visitors 3.73% 1.21x
Holiday Season Low-Cost Retail Deal Shoppers 2.57% 1.20x
Holiday Season Sporting Goods Deal Shoppers 2.59% 1.19x
North Midwest State Fair Visitors 3.71% 1.17x
Ohio County and Local Fair Visitors 3.43% 1.17x
St. Louis Trip Planners 3.69% 1.16x
Travel Insurance and Safety Researchers 3.31% 1.16x
Kansas City Trip Planners 3.40% 1.15x
Composition Percentage: The overlap percentage between the McDonald's audience and the Interest attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The McDonald's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the McDonald's audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.08% 1.97x
Maurices 2.24% 1.93x
Charlotte Russe 0.11% 1.88x
Buckle 1.41% 1.86x
Lane Bryant 1.13% 1.85x
Carhartt 13.83% 1.83x
Aeropostale 1.18% 1.80x
Columbia 0.14% 1.77x
Belk 0.42% 1.77x
Express Outlets 0.21% 1.76x
Composition Percentage: The overlap percentage between the McDonald's audience and the Location attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the McDonald's audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.02% 5.67x
Mysticism 0.01% 2.62x
Survival Guides 0.01% 1.73x
Mobile Phone Networks 0.01% 1.70x
Comedy Content 0.04% 1.67x
Beach Vacations 0.03% 1.54x
Internet Radio 0.03% 1.50x
Healthy Eating Researchers 0.02% 1.37x
Painting & Renovation 0.05% 1.34x
Canada Travel & Tourism 0.02% 1.32x
Composition Percentage: The overlap percentage between the McDonald's audience and the Content Affinity attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The McDonald's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female