Explore the McDonald's Audience
Below you'll find more information about the McDonald's audience, broken down in different categories based on their digital and physical behaviors. These are 6.6 million unique devices whose actions qualify for the McDonald's audience.
INTERESTS
The McDonald's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the McDonald's audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.03% | 1.29x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.24% | 1.26x |
| Houston Activity Researchers | 1.36% | 1.21x |
| Big Box Store Jewelry Sale Shoppers | 0.19% | 1.19x |
| Texas County and Local Fair Visitors | 2.97% | 1.17x |
| Headphone Review Readers | 2.06% | 1.15x |
| Nashville Activity Researchers | 0.56% | 1.15x |
| Essential Oils Enthusiasts | 0.05% | 1.15x |
| IT Decision Makers | 1.24% | 1.14x |
| Unemployment Benefit Researchers | 1.20% | 1.13x |
Composition Percentage:
The overlap percentage between the McDonald's audience and the Interest attribute.
Index: A comparison of the McDonald's audience to the internet population.
Curious about what else the McDonald's audience is interested in?
Sign Up
APPAREL RETAILERS
The McDonald's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the McDonald's audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 3.40x |
| Lane Bryant | 3.73% | 2.90x |
| Buckle | 4.59% | 2.90x |
| Abercrombie & Fitch | 0.25% | 2.88x |
| Belk | 1.37% | 2.85x |
| Maurices | 6.53% | 2.85x |
| Mens Wearhouse | 5.55% | 2.83x |
| Express Outlets | 0.60% | 2.83x |
| Columbia | 0.38% | 2.82x |
| Hollister | 2.67% | 2.80x |
Composition Percentage:
The overlap percentage between the McDonald's audience and the Location attribute.
Index: A comparison of the McDonald's audience to the internet population.
Want to find more of the McDonald's audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the McDonald's audience is Engineering.
| Content Affinity | Composition | Index |
| Engineering | 0.02% | 2.95x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.01% | 2.88x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 0.01% | 2.68x |
| Medical & Pharmaceutical Scholarship | 0.02% | 2.47x |
| Quebec Vacations | 0.02% | 2.21x |
| Turkey & Iran Cluster | 0.01% | 2.07x |
| Vancouver British Columbia Research Cluster | 0.02% | 2.05x |
| Police Gear | 0.01% | 1.81x |
| Beer, Wine & Alcohol | 0.04% | 1.62x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.04% | 1.47x |
Composition Percentage:
The overlap percentage between the McDonald's audience and the Content Affinity attribute.
Index: A comparison of the McDonald's audience to the internet population.
Want to see more of the Content Affinities the McDonald's audience visits?
Sign Up
DEMOGRAPHICS
The McDonald's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
Interested in seeing other characteristics of the McDonald's audience?
Sign Up