Explore the McDonald's Audience
Below you'll find more information about the McDonald's audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the McDonald's audience.
INTERESTS
The McDonald's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the McDonald's audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.03% | 1.29x |
| Midwestern Voters | 3.34% | 1.24x |
| Travel Insurance and Safety Researchers | 3.71% | 1.23x |
| Ohio County and Local Fair Visitors | 3.91% | 1.22x |
| Black Friday Deal Shoppers | 3.21% | 1.21x |
| Michigan County and Local Fair Visitors | 4.00% | 1.21x |
| Budget Wireless Shoppers | 3.29% | 1.20x |
| Online Payroll Services Users | 2.64% | 1.19x |
| Halloween Decorations Shoppers | 3.43% | 1.19x |
| Chicago Trip Planners | 2.86% | 1.19x |
Composition Percentage:
The overlap percentage between the McDonald's audience and the Interest attribute.
Index: A comparison of the McDonald's audience to the internet population.
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APPAREL RETAILERS
The McDonald's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the McDonald's audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.30% | 3.08x |
| Maurices | 3.48% | 3.08x |
| Mens Wearhouse | 3.00% | 3.07x |
| Lorna Jane | 0.06% | 3.06x |
| Lane Bryant | 1.89% | 3.06x |
| Joe's Jeans | 0.01% | 3.02x |
| Gymboree | 1.27% | 3.02x |
| Old Navy | 3.26% | 2.97x |
| Eddie Bauer | 0.70% | 2.96x |
| Forever 21 | 0.94% | 2.95x |
Composition Percentage:
The overlap percentage between the McDonald's audience and the Location attribute.
Index: A comparison of the McDonald's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the McDonald's audience is Scuba Diving.
| Content Affinity | Composition | Index |
| Scuba Diving | 0.01% | 2.35x |
| Survival Guides | 0.03% | 2.34x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.02% | 2.26x |
| Costumes | 0.02% | 1.97x |
| Airsoft & Paintball Equipment | 0.02% | 1.97x |
| Higher-End Fashion Brands | 0.01% | 1.92x |
| Illinois College Sports | 0.02% | 1.86x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.01% | 1.67x |
| Meeting Planning & Hotels | 0.02% | 1.57x |
| Memes & Comedy | 0.01% | 1.52x |
Composition Percentage:
The overlap percentage between the McDonald's audience and the Content Affinity attribute.
Index: A comparison of the McDonald's audience to the internet population.
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DEMOGRAPHICS
The McDonald's audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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