Dstillery Audiences

MCDONALD'S

Audience Size: 20 Million Devices

Explore the McDonald's Audience

Below you'll find more information about the McDonald's audience, broken down in different categories based on their digital and physical behaviors. These are 20 million unique devices whose actions qualify for the McDonald's audience.

Dstillery Crafted Audiences

INTERESTS

The McDonald's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the McDonald's audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 2.90% 1.15x
South State Fair Visitors 2.94% 1.14x
Muscle Car Shoppers 2.59% 1.10x
Cabin Rental Researchers 2.84% 1.10x
The Walking Dead Fans 2.61% 1.08x
Automotive Auctions Enthusiasts 2.64% 1.08x
Solar Energy Researchers 2.44% 1.07x
Readers of Honduran Content 1.94% 1.06x
Harley Davidson Shoppers 2.71% 1.06x
Country Music Festivals Enthusiasts 2.80% 1.06x
Composition Percentage: The overlap percentage between the McDonald's audience and the Interest attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The McDonald's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the McDonald's audience is Levi Strauss.

Location Composition Index
Levi Strauss 1.01% 3.16x
Topshop 0.26% 3.16x
Zara 1.37% 3.15x
Charlotte Russe 2.62% 3.09x
Columbia 0.84% 3.07x
Old Navy 5.24% 3.04x
Hollister 2.47% 3.04x
Express Outlets 0.60% 3.03x
The Childrens Place 4.81% 3.03x
Forever 21 2.90% 3.02x
Composition Percentage: The overlap percentage between the McDonald's audience and the Location attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the McDonald's audience is Niche Dating Websites.

Content Affinity Composition Index
Niche Dating Websites 0.38% 1.38x
Bulgaria Cluster 0.01% 1.33x
Consumer Rewards 0.02% 1.28x
Central & Northwest Ohio Cluster 1.22% 1.24x
Missouri Travel & Outdoors Cluster 0.61% 1.22x
Military & Law Enforcement 0.69% 1.20x
Arkansas News 0.59% 1.19x
Cincinnati Cluster 1.54% 1.19x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.02% 1.18x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.04% 1.18x
Composition Percentage: The overlap percentage between the McDonald's audience and the Content Affinity attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The McDonald's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female