Dstillery Audiences

MCDONALD'S

Audience Size: 18.9 Million Devices

Explore the McDonald's Audience

Below you'll find more information about the McDonald's audience, broken down in different categories based on their digital and physical behaviors. These are 18.9 million unique devices whose actions qualify for the McDonald's audience.

Dstillery Crafted Audiences

INTERESTS

The McDonald's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the McDonald's audience is Cabin Rental Researchers.

Interest Composition Index
Cabin Rental Researchers 3.03% 1.23x
South State Fair Visitors 3.17% 1.23x
Texas State Fairs 3.00% 1.22x
Ohio County and Local Fair Visitors 3.09% 1.21x
Automotive Auctions Enthusiasts 2.73% 1.21x
Hip Hop Fans 2.94% 1.21x
Chain Pizzeria Fans 3.09% 1.20x
Muscle Car Shoppers 2.77% 1.19x
Texas County and Local Fair Visitors 2.83% 1.19x
Truck Shoppers 2.68% 1.19x
Composition Percentage: The overlap percentage between the McDonald's audience and the Interest attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The McDonald's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the McDonald's audience is Topshop.

Location Composition Index
Topshop 0.28% 3.22x
Levi Strauss 0.89% 3.20x
Charlotte Russe 2.76% 3.16x
Zara 1.48% 3.15x
Hollister 2.83% 3.09x
Old Navy 5.94% 3.08x
The Childrens Place 5.69% 3.06x
Columbia 0.84% 3.06x
Lane Bryant 2.92% 3.06x
Buckle 3.46% 3.06x
Composition Percentage: The overlap percentage between the McDonald's audience and the Location attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the McDonald's audience is Assorted Topics (Toys, T-Shirts, Volvos).

Content Affinity Composition Index
Assorted Topics (Toys, T-Shirts, Volvos) 0.02% 1.49x
Texas Sporting & Outdoors Cluster 0.02% 1.48x
Men's Fashion Shopping 0.01% 1.42x
Franco-African Cluster 0.02% 1.37x
Romanian News 0.02% 1.33x
Local & Travel England - East Midlands 0.02% 1.33x
Natural & Healthy Living Researchers 0.08% 1.32x
Trucks 0.23% 1.31x
Chat Rooms 0.02% 1.31x
General Interest 0.01% 1.31x
Composition Percentage: The overlap percentage between the McDonald's audience and the Content Affinity attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The McDonald's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female