Dstillery Audiences

MCDONALD'S

Audience Size: 10.1 Million Devices

Explore the McDonald's Audience

Below you'll find more information about the McDonald's audience, broken down in different categories based on their digital and physical behaviors. These are 10.1 million unique devices whose actions qualify for the McDonald's audience.

Dstillery Crafted Audiences

INTERESTS

The McDonald's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the McDonald's audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.03% 1.29x
Holiday Season Sporting Goods Deal Shoppers 2.56% 1.25x
South State Fair Visitors 4.20% 1.21x
St. Louis Trip Planners 3.48% 1.19x
Kansas City Trip Planners 3.31% 1.19x
Holiday Season Low-Cost Retail Deal Shoppers 2.45% 1.19x
Holiday Season Home Improvement Deal Shoppers 2.08% 1.17x
Michigan County and Local Fair Visitors 3.46% 1.17x
Educator Resource Readers 3.40% 1.16x
Wisconsin County and Local Fair Visitors 3.29% 1.16x
Composition Percentage: The overlap percentage between the McDonald's audience and the Interest attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The McDonald's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the McDonald's audience is Maurices.

Location Composition Index
Maurices 5.69% 1.83x
Buckle 3.74% 1.80x
Lane Bryant 3.24% 1.79x
Abercrombie & Fitch 0.23% 1.77x
Express Outlets 0.60% 1.76x
Mens Wearhouse 4.69% 1.74x
Columbia 0.39% 1.74x
Belk 1.06% 1.74x
Aeropostale 3.13% 1.73x
Hollister 2.27% 1.73x
Composition Percentage: The overlap percentage between the McDonald's audience and the Location attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the McDonald's audience is Engineering.

Content Affinity Composition Index
Engineering 0.01% 1.69x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.01% 1.53x
Free Online Game Players 0.01% 1.36x
Comedy Content 0.03% 1.34x
Fashion & Retail 0.01% 1.32x
Diet & Weight Loss 0.04% 1.32x
Farming & Agriculture 0.02% 1.27x
Sports News & Apparel 0.96% 1.26x
Unique & Personalized Fashion 0.03% 1.25x
Online Mini Game Players 0.05% 1.24x
Composition Percentage: The overlap percentage between the McDonald's audience and the Content Affinity attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The McDonald's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female