Dstillery Audiences

MCDONALD'S

Audience Size: 3.2 Million Devices

Explore the McDonald's Audience

Below you'll find more information about the McDonald's audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the McDonald's audience.

Dstillery Crafted Audiences

INTERESTS

The McDonald's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the McDonald's audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.03% 1.29x
Ohio County and Local Fair Visitors 3.33% 1.21x
St. Louis Trip Planners 3.21% 1.21x
Michigan County and Local Fair Visitors 3.46% 1.21x
Holiday Season Sporting Goods Deal Shoppers 2.22% 1.20x
Truck Shoppers 2.72% 1.20x
Sci-Fi Movie Fans 2.36% 1.18x
Welding Tools and Supplies Shoppers 2.56% 1.18x
Texas County and Local Fair Visitors 2.86% 1.17x
Travel Insurance and Safety Researchers 2.88% 1.17x
Composition Percentage: The overlap percentage between the McDonald's audience and the Interest attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The McDonald's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the McDonald's audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.01% 3.88x
Joe's Jeans 0.02% 3.53x
Abercrombie & Fitch 0.15% 3.49x
Lorna Jane 0.07% 3.44x
Columbia 0.32% 3.41x
Maurices 4.73% 3.39x
Mens Wearhouse 3.31% 3.39x
Ann Taylor 0.38% 3.34x
Lane Bryant 2.41% 3.34x
Express Outlets 0.43% 3.33x
Composition Percentage: The overlap percentage between the McDonald's audience and the Location attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the McDonald's audience is Concert Posters.

Content Affinity Composition Index
Concert Posters 0.01% 4.95x
Holiday Gifts 0.01% 2.61x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.01% 2.20x
Christian Music 0.01% 2.20x
Online Media Converters 0.02% 2.20x
Local & Travel England - Northern England 0.01% 2.12x
Illinois College Sports 0.02% 1.93x
Networking Marketing 0.02% 1.84x
Action Sports 0.04% 1.74x
Real Estate Cluster 0.01% 1.71x
Composition Percentage: The overlap percentage between the McDonald's audience and the Content Affinity attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The McDonald's audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male