Dstillery Audiences

MCDONALD'S

Audience Size: 11.6 Million Devices

Explore the McDonald's Audience

Below you'll find more information about the McDonald's audience, broken down in different categories based on their digital and physical behaviors. These are 11.6 million unique devices whose actions qualify for the McDonald's audience.

Dstillery Crafted Audiences

INTERESTS

The McDonald's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the McDonald's audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.03% 1.29x
Holiday Season Sporting Goods Deal Shoppers 2.16% 1.21x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.03% 1.19x
Holiday Season Low-Cost Retail Deal Shoppers 2.11% 1.19x
South State Fair Visitors 4.02% 1.19x
Holiday Season Department Store Deal Shoppers 1.97% 1.17x
St. Louis Trip Planners 3.18% 1.16x
Black Friday Deal Aggregator Shoppers 3.06% 1.16x
Holiday Season Electronics and Game Deal Shoppers 1.88% 1.15x
Essential Oils Enthusiasts 0.05% 1.15x
Composition Percentage: The overlap percentage between the McDonald's audience and the Interest attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The McDonald's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the McDonald's audience is Maurices.

Location Composition Index
Maurices 8.47% 1.79x
Lane Bryant 5.18% 1.77x
Buckle 6.11% 1.77x
Abercrombie & Fitch 0.37% 1.76x
Express Outlets 0.94% 1.75x
Belk 1.86% 1.74x
Mens Wearhouse 7.31% 1.73x
Columbia 0.56% 1.73x
Hollister 3.72% 1.72x
Aeropostale 5.16% 1.72x
Composition Percentage: The overlap percentage between the McDonald's audience and the Location attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the McDonald's audience is Custom Printing.

Content Affinity Composition Index
Custom Printing 0.02% 1.51x
Vegans & Animal Welfare 0.01% 1.47x
Fire Fighting 0.01% 1.39x
Low Budget Shoppers 0.03% 1.39x
Arkansas News 0.91% 1.28x
Children's Health 0.01% 1.28x
Online Mini Game Players 0.08% 1.22x
College Greek Life 0.02% 1.22x
College Sports 0.02% 1.22x
Sports News & Apparel 0.92% 1.22x
Composition Percentage: The overlap percentage between the McDonald's audience and the Content Affinity attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The McDonald's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female