Dstillery Audiences

MCDONALD'S

Audience Size: 15.5 Million Devices

Explore the McDonald's Audience

Below you'll find more information about the McDonald's audience, broken down in different categories based on their digital and physical behaviors. These are 15.5 million unique devices whose actions qualify for the McDonald's audience.

Dstillery Crafted Audiences

INTERESTS

The McDonald's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the McDonald's audience is Auto Body Shoppers.

Interest Composition Index
Auto Body Shoppers 1.52% 1.10x
Alabama Trip Planners 3.32% 1.09x
Readers of Honduran Content 2.75% 1.09x
Diesel Vehicle Shoppers 2.76% 1.08x
Chain Pizzeria Fans 1.67% 1.06x
Readers of Mexican Content 1.60% 1.06x
Solar Energy Researchers 2.74% 1.03x
Classic Car Shoppers 2.50% 1.03x
Credit Union Researchers 2.31% 1.02x
Reggaeton Fans 1.77% 1.02x
Composition Percentage: The overlap percentage between the McDonald's audience and the Interest attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The McDonald's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the McDonald's audience is Express Outlets.

Location Composition Index
Express Outlets 0.40% 4.27x
Columbia 0.74% 4.25x
Belk 0.94% 4.13x
Hollister 1.63% 4.13x
Zara 1.52% 4.12x
Aeropostale 1.77% 4.03x
Express 1.61% 4.00x
Abercrombie & Fitch 1.84% 4.00x
Zumiez 2.57% 3.99x
Forever 21 2.81% 3.97x
Composition Percentage: The overlap percentage between the McDonald's audience and the Location attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the McDonald's audience is Car Forums.

Content Affinity Composition Index
Car Forums 1.69% 1.11x
African American Celebrity Gossip 3.99% 1.08x
Chain Restaurants 1.73% 1.04x
Hip-Hop Enthusiast 2.53% 1.03x
Florida Local News Cluster 1.66% 1.02x
Car Information 2.40% 1.02x
Career Cluster A 3.03% 1.02x
Finance & Accounting Cluster 2.04% 1.00x
Big Box Retail 4.51% 0.99x
Latest Sports News 3.19% 0.99x
Composition Percentage: The overlap percentage between the McDonald's audience and the Content Affinity attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The McDonald's audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male