Dstillery Audiences

MCDONALD'S

Audience Size: 9.5 Million Devices

Explore the McDonald's Audience

Below you'll find more information about the McDonald's audience, broken down in different categories based on their digital and physical behaviors. These are 9.5 million unique devices whose actions qualify for the McDonald's audience.

Dstillery Crafted Audiences

INTERESTS

The McDonald's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the McDonald's audience is Hip Hop Fans.

Interest Composition Index
Hip Hop Fans 1.87% 1.34x
Readers of African American Content 1.43% 1.28x
Black Friday Deal Shoppers 1.58% 1.23x
Cabin Rental Researchers 1.69% 1.23x
Dodge Vehicle Shoppers 1.58% 1.21x
Chain Pizzeria Fans 2.14% 1.21x
Wig Shoppers 1.47% 1.21x
Readers of Dominican Republic Content 1.81% 1.20x
Men's Underwear Shoppers 1.52% 1.20x
Automotive Auctions Enthusiasts 1.65% 1.19x
Composition Percentage: The overlap percentage between the McDonald's audience and the Interest attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The McDonald's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the McDonald's audience is Everlane.

Location Composition Index
Everlane 0.06% 5.65x
Express Outlets 0.28% 5.45x
Hollister 1.18% 5.13x
Zara 1.53% 5.00x
Belk 1.14% 4.94x
Columbia 0.62% 4.93x
Zumiez 1.90% 4.91x
Aeropostale 2.17% 4.88x
Express 1.59% 4.80x
Journeys 1.86% 4.76x
Composition Percentage: The overlap percentage between the McDonald's audience and the Location attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the McDonald's audience is Quinceanera Planning.

Content Affinity Composition Index
Quinceanera Planning 0.01% 2.15x
Survey Websites 0.01% 1.98x
Decoration & Fabric 0.00% 1.91x
Golf & Boats 0.00% 1.67x
Consumer Rewards 0.06% 1.67x
Franco-African Cluster 0.03% 1.66x
Niche Dating Websites 0.27% 1.59x
Memphis News 0.12% 1.55x
Assorted Topics (Animals, Clothing, Events, Education) 0.00% 1.54x
Rural Living 0.01% 1.53x
Composition Percentage: The overlap percentage between the McDonald's audience and the Content Affinity attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The McDonald's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female