Dstillery Audiences

MCDONALD'S

Audience Size: 13.1 Million Devices

Explore the McDonald's Audience

Below you'll find more information about the McDonald's audience, broken down in different categories based on their digital and physical behaviors. These are 13.1 million unique devices whose actions qualify for the McDonald's audience.

Dstillery Crafted Audiences

INTERESTS

The McDonald's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the McDonald's audience is Travel Insurance and Safety Researchers.

Interest Composition Index
Travel Insurance and Safety Researchers 2.94% 1.43x
Ohio County and Local Fair Visitors 3.31% 1.34x
Texas County and Local Fair Visitors 3.24% 1.32x
Sci-Fi Movie Fans 2.74% 1.32x
Kansas City Trip Planners 3.11% 1.31x
Dodge Vehicle Shoppers 3.03% 1.31x
Bigfoot Folklore Enthusiasts 2.52% 1.31x
Texas State Fairs 3.29% 1.31x
Cabin Rental Researchers 3.44% 1.30x
Black Friday Deal Shoppers 2.76% 1.30x
Composition Percentage: The overlap percentage between the McDonald's audience and the Interest attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The McDonald's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the McDonald's audience is Maurices.

Location Composition Index
Maurices 0.16% 3.75x
Abercrombie & Fitch 0.34% 3.70x
Charlotte Russe 1.03% 3.54x
Topshop 0.18% 3.53x
Zara 1.35% 3.48x
Lane Bryant 2.98% 3.47x
Hollister 3.04% 3.45x
Joe's Jeans 0.10% 3.44x
The Childrens Place 5.90% 3.43x
Old Navy 5.90% 3.41x
Composition Percentage: The overlap percentage between the McDonald's audience and the Location attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the McDonald's audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.01% 2.05x
Memes & Comedy 0.03% 1.85x
Franchising 0.02% 1.82x
Canada Tax and Finance Research Cluster 0.01% 1.80x
Telescopes 0.06% 1.55x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.15% 1.47x
Canadian Healthcare 0.07% 1.45x
Texas Sporting & Outdoors Cluster 0.01% 1.44x
Costumes 0.03% 1.42x
Mexico Travel 0.02% 1.41x
Composition Percentage: The overlap percentage between the McDonald's audience and the Content Affinity attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The McDonald's audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female