Explore the McDonald's Audience
Below you'll find more information about the McDonald's audience, broken down in different categories based on their digital and physical behaviors. These are 15.5 million unique devices whose actions qualify for the McDonald's audience.
INTERESTS
The McDonald's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the McDonald's audience is Auto Body Shoppers.
| Interest | Composition | Index |
| Auto Body Shoppers | 1.52% | 1.10x |
| Alabama Trip Planners | 3.32% | 1.09x |
| Readers of Honduran Content | 2.75% | 1.09x |
| Diesel Vehicle Shoppers | 2.76% | 1.08x |
| Chain Pizzeria Fans | 1.67% | 1.06x |
| Readers of Mexican Content | 1.60% | 1.06x |
| Solar Energy Researchers | 2.74% | 1.03x |
| Classic Car Shoppers | 2.50% | 1.03x |
| Credit Union Researchers | 2.31% | 1.02x |
| Reggaeton Fans | 1.77% | 1.02x |
Composition Percentage:
The overlap percentage between the McDonald's audience and the Interest attribute.
Index: A comparison of the McDonald's audience to the internet population.
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APPAREL RETAILERS
The McDonald's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the McDonald's audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.40% | 4.27x |
| Columbia | 0.74% | 4.25x |
| Belk | 0.94% | 4.13x |
| Hollister | 1.63% | 4.13x |
| Zara | 1.52% | 4.12x |
| Aeropostale | 1.77% | 4.03x |
| Express | 1.61% | 4.00x |
| Abercrombie & Fitch | 1.84% | 4.00x |
| Zumiez | 2.57% | 3.99x |
| Forever 21 | 2.81% | 3.97x |
Composition Percentage:
The overlap percentage between the McDonald's audience and the Location attribute.
Index: A comparison of the McDonald's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the McDonald's audience is Car Forums.
| Content Affinity | Composition | Index |
| Car Forums | 1.69% | 1.11x |
| African American Celebrity Gossip | 3.99% | 1.08x |
| Chain Restaurants | 1.73% | 1.04x |
| Hip-Hop Enthusiast | 2.53% | 1.03x |
| Florida Local News Cluster | 1.66% | 1.02x |
| Car Information | 2.40% | 1.02x |
| Career Cluster A | 3.03% | 1.02x |
| Finance & Accounting Cluster | 2.04% | 1.00x |
| Big Box Retail | 4.51% | 0.99x |
| Latest Sports News | 3.19% | 0.99x |
Composition Percentage:
The overlap percentage between the McDonald's audience and the Content Affinity attribute.
Index: A comparison of the McDonald's audience to the internet population.
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DEMOGRAPHICS
The McDonald's audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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