Explore the McDonald's Audience
Below you'll find more information about the McDonald's audience, broken down in different categories based on their digital and physical behaviors. These are 16.4 million unique devices whose actions qualify for the McDonald's audience.
INTERESTS
The McDonald's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the McDonald's audience is Cabin Rental Researchers.
| Interest | Composition | Index |
| Cabin Rental Researchers | 2.09% | 1.09x |
| Black Friday Deal Shoppers | 2.09% | 1.09x |
| Dodge Vehicle Shoppers | 2.07% | 1.09x |
| WWE and Pro Wrestling Fans | 2.04% | 1.08x |
| Truck Shoppers | 2.09% | 1.08x |
| Readers of Dominican Republic Content | 1.56% | 1.08x |
| Smoky Mountains Trip Planners | 2.00% | 1.08x |
| Bigfoot Folklore Enthusiasts | 1.78% | 1.07x |
| Muscle Car Shoppers | 2.06% | 1.07x |
| Drive-In Theater Enthusiasts | 1.93% | 1.07x |
Composition Percentage:
The overlap percentage between the McDonald's audience and the Interest attribute.
Index: A comparison of the McDonald's audience to the internet population.
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APPAREL RETAILERS
The McDonald's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the McDonald's audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.17% | 3.52x |
| Columbia | 0.82% | 3.42x |
| Express Outlets | 0.53% | 3.40x |
| Hollister | 1.90% | 3.36x |
| Zara | 1.49% | 3.31x |
| Forever 21 | 3.10% | 3.28x |
| Belk | 0.79% | 3.27x |
| Zumiez | 3.22% | 3.25x |
| Charlotte Russe | 1.77% | 3.25x |
| The Childrens Place | 3.62% | 3.24x |
Composition Percentage:
The overlap percentage between the McDonald's audience and the Location attribute.
Index: A comparison of the McDonald's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the McDonald's audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).
| Content Affinity | Composition | Index |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.01% | 1.87x |
| Survey Websites | 0.01% | 1.70x |
| Men's Fashion Shopping | 0.03% | 1.58x |
| Chat Rooms | 0.03% | 1.56x |
| Content Streamers & Downloaders | 0.01% | 1.47x |
| Niche Dating Websites | 0.42% | 1.34x |
| Christian Youth | 0.09% | 1.27x |
| Memphis News | 0.17% | 1.25x |
| Flower Shopping | 0.06% | 1.23x |
| France Online Music & Quiz Content Cluster | 0.02% | 1.21x |
Composition Percentage:
The overlap percentage between the McDonald's audience and the Content Affinity attribute.
Index: A comparison of the McDonald's audience to the internet population.
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DEMOGRAPHICS
The McDonald's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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