Explore the McDonald's Audience
Below you'll find more information about the McDonald's audience, broken down in different categories based on their digital and physical behaviors. These are 20.1 million unique devices whose actions qualify for the McDonald's audience.
INTERESTS
The McDonald's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the McDonald's audience is Dodge Vehicle Shoppers.
| Interest | Composition | Index |
| Dodge Vehicle Shoppers | 2.23% | 1.16x |
| Truck Shoppers | 2.23% | 1.15x |
| Automotive Auctions Enthusiasts | 1.95% | 1.15x |
| Cabin Rental Researchers | 2.05% | 1.15x |
| Diesel Vehicle Shoppers | 2.10% | 1.14x |
| Muscle Car Shoppers | 2.11% | 1.14x |
| Black Friday Deal Shoppers | 2.16% | 1.14x |
| Harley Davidson Shoppers | 2.34% | 1.14x |
| Auto Body Shoppers | 2.29% | 1.14x |
| Tractor Shoppers | 2.01% | 1.12x |
Composition Percentage:
The overlap percentage between the McDonald's audience and the Interest attribute.
Index: A comparison of the McDonald's audience to the internet population.
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APPAREL RETAILERS
The McDonald's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the McDonald's audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.20% | 3.34x |
| Zara | 1.38% | 3.34x |
| Columbia | 0.80% | 3.31x |
| Express Outlets | 0.53% | 3.24x |
| Hollister | 2.03% | 3.21x |
| Charlotte Russe | 2.04% | 3.20x |
| Forever 21 | 2.87% | 3.19x |
| Levi Strauss | 0.88% | 3.15x |
| Intermix | 0.48% | 3.15x |
| Ann Taylor | 1.22% | 3.15x |
Composition Percentage:
The overlap percentage between the McDonald's audience and the Location attribute.
Index: A comparison of the McDonald's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the McDonald's audience is Niche Dating Websites.
| Content Affinity | Composition | Index |
| Niche Dating Websites | 0.36% | 1.37x |
| Consumer Rewards | 0.03% | 1.31x |
| Central & Northwest Ohio Cluster | 1.24% | 1.31x |
| Indiana Finance & Business Cluster | 0.65% | 1.25x |
| Cincinnati Cluster | 1.57% | 1.23x |
| Arkansas News | 0.62% | 1.22x |
| Bowling | 0.11% | 1.21x |
| Missouri Travel & Outdoors Cluster | 0.63% | 1.21x |
| New Mexico News | 0.69% | 1.21x |
| Michigan Cluster | 2.37% | 1.21x |
Composition Percentage:
The overlap percentage between the McDonald's audience and the Content Affinity attribute.
Index: A comparison of the McDonald's audience to the internet population.
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DEMOGRAPHICS
The McDonald's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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