Explore the McDonald's Audience
Below you'll find more information about the McDonald's audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the McDonald's audience.
INTERESTS
The McDonald's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the McDonald's audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.03% | 1.29x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.17% | 1.22x |
| Resume Writing Researchers | 0.62% | 1.21x |
| Ivy League College Researchers | 0.13% | 1.18x |
| South State Fair Visitors | 3.12% | 1.14x |
| Call of Duty Enthusiasts | 2.72% | 1.12x |
| Houston Activity Researchers | 0.94% | 1.12x |
| St. Louis Trip Planners | 2.25% | 1.12x |
| Beard Care Researchers | 0.34% | 1.11x |
| PokemonGo Fans | 2.29% | 1.10x |
Composition Percentage:
The overlap percentage between the McDonald's audience and the Interest attribute.
Index: A comparison of the McDonald's audience to the internet population.
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APPAREL RETAILERS
The McDonald's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the McDonald's audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 2.83% | 3.82x |
| Coach | 0.69% | 3.79x |
| Charlotte Russe | 0.41% | 3.69x |
| Eddie Bauer | 0.50% | 3.68x |
| Mens Wearhouse | 1.45% | 3.57x |
| Lane Bryant | 0.91% | 3.52x |
| Zara | 0.40% | 3.50x |
| Levi Strauss | 0.43% | 3.50x |
| Dressbarn | 0.91% | 3.48x |
| Buckle | 1.50% | 3.46x |
Composition Percentage:
The overlap percentage between the McDonald's audience and the Location attribute.
Index: A comparison of the McDonald's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the McDonald's audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.01% | 2.83x |
| Visa & Immigration | 0.01% | 1.95x |
| Canadian Auto | 0.01% | 1.91x |
| Canada Business Cluster | 0.02% | 1.87x |
| Spanish Health & Wellness | 0.06% | 1.75x |
| Community Planning & Transportation | 0.01% | 1.72x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.02% | 1.51x |
| Internet Service Provider Sites | 0.01% | 1.48x |
| Celebrity Gossip | 0.01% | 1.46x |
| Collectibles - Coins & Sports Cards | 0.06% | 1.45x |
Composition Percentage:
The overlap percentage between the McDonald's audience and the Content Affinity attribute.
Index: A comparison of the McDonald's audience to the internet population.
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DEMOGRAPHICS
The McDonald's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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