Dstillery Audiences

MCDONALD'S

Audience Size: 16.3 Thousand Devices

Explore the McDonald's Audience

Below you'll find more information about the McDonald's audience, broken down in different categories based on their digital and physical behaviors. These are 16.3 thousand unique devices whose actions qualify for the McDonald's audience.

Dstillery Crafted Audiences

INTERESTS

The McDonald's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the McDonald's audience is Hip Hop Fans.

Interest Composition Index
Hip Hop Fans 1.86% 1.27x
Chain Pizzeria Fans 1.83% 1.22x
Dodge Vehicle Shoppers 1.30% 1.20x
Readers of African American Content 1.14% 1.19x
Disability Insurance Researchers 1.46% 1.18x
Cabin Rental Researchers 1.70% 1.18x
Black Friday Deal Shoppers 1.52% 1.18x
Automotive Auctions Enthusiasts 1.08% 1.17x
Texas Energy Providers 1.17% 1.17x
Auto Body Shoppers 1.40% 1.16x
Composition Percentage: The overlap percentage between the McDonald's audience and the Interest attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The McDonald's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the McDonald's audience is Banana Republic.

Location Composition Index
Banana Republic 2.00% 4.10x
Brooks Brothers 1.66% 3.64x
Patagonia 0.20% 3.35x
The North Face 0.83% 3.27x
REI 1.32% 2.66x
J. Crew 1.02% 2.49x
Gymboree 0.73% 2.48x
Composition Percentage: The overlap percentage between the McDonald's audience and the Location attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the McDonald's audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.01% 1.90x
Consumer Rewards 0.09% 1.80x
Assorted Topics #11249 (Insurance, Travel, Viral Media) 0.01% 1.55x
Content Streamers & Downloaders 0.02% 1.49x
Hobby Drones & Remote-Controlled Cars 0.08% 1.43x
Parenting & Nutrition 0.01% 1.41x
Niche Dating Websites 0.24% 1.41x
LGBTQ Advocacy 0.57% 1.36x
Central & South American News 0.12% 1.35x
Gossip & Entertainment 0.21% 1.34x
Composition Percentage: The overlap percentage between the McDonald's audience and the Content Affinity attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The McDonald's audience resonates most for the following age and income brackets.
Age
25-34
Income
$75,000-$99,999