Dstillery Audiences

MCDONALD'S

Audience Size: 4.1 Million Devices

Explore the McDonald's Audience

Below you'll find more information about the McDonald's audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the McDonald's audience.

Dstillery Crafted Audiences

INTERESTS

The McDonald's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the McDonald's audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.03% 1.29x
Fall/Winter 2021 Fashion Trend Researchers 0.17% 1.22x
Resume Writing Researchers 0.62% 1.21x
Ivy League College Researchers 0.13% 1.18x
South State Fair Visitors 3.12% 1.14x
Call of Duty Enthusiasts 2.72% 1.12x
Houston Activity Researchers 0.94% 1.12x
St. Louis Trip Planners 2.25% 1.12x
Beard Care Researchers 0.34% 1.11x
PokemonGo Fans 2.29% 1.10x
Composition Percentage: The overlap percentage between the McDonald's audience and the Interest attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The McDonald's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the McDonald's audience is Zumiez.

Location Composition Index
Zumiez 2.83% 3.82x
Coach 0.69% 3.79x
Charlotte Russe 0.41% 3.69x
Eddie Bauer 0.50% 3.68x
Mens Wearhouse 1.45% 3.57x
Lane Bryant 0.91% 3.52x
Zara 0.40% 3.50x
Levi Strauss 0.43% 3.50x
Dressbarn 0.91% 3.48x
Buckle 1.50% 3.46x
Composition Percentage: The overlap percentage between the McDonald's audience and the Location attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the McDonald's audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.01% 2.83x
Visa & Immigration 0.01% 1.95x
Canadian Auto 0.01% 1.91x
Canada Business Cluster 0.02% 1.87x
Spanish Health & Wellness 0.06% 1.75x
Community Planning & Transportation 0.01% 1.72x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.02% 1.51x
Internet Service Provider Sites 0.01% 1.48x
Celebrity Gossip 0.01% 1.46x
Collectibles - Coins & Sports Cards 0.06% 1.45x
Composition Percentage: The overlap percentage between the McDonald's audience and the Content Affinity attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The McDonald's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female