Dstillery Audiences

MCDONALD'S

Audience Size: 4.6 Million Devices

Explore the McDonald's Audience

Below you'll find more information about the McDonald's audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the McDonald's audience.

Dstillery Crafted Audiences

INTERESTS

The McDonald's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the McDonald's audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.03% 1.29x
Midwestern Voters 3.34% 1.24x
Travel Insurance and Safety Researchers 3.71% 1.23x
Ohio County and Local Fair Visitors 3.91% 1.22x
Black Friday Deal Shoppers 3.21% 1.21x
Michigan County and Local Fair Visitors 4.00% 1.21x
Budget Wireless Shoppers 3.29% 1.20x
Online Payroll Services Users 2.64% 1.19x
Halloween Decorations Shoppers 3.43% 1.19x
Chicago Trip Planners 2.86% 1.19x
Composition Percentage: The overlap percentage between the McDonald's audience and the Interest attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The McDonald's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the McDonald's audience is Express Outlets.

Location Composition Index
Express Outlets 0.30% 3.08x
Maurices 3.48% 3.08x
Mens Wearhouse 3.00% 3.07x
Lorna Jane 0.06% 3.06x
Lane Bryant 1.89% 3.06x
Joe's Jeans 0.01% 3.02x
Gymboree 1.27% 3.02x
Old Navy 3.26% 2.97x
Eddie Bauer 0.70% 2.96x
Forever 21 0.94% 2.95x
Composition Percentage: The overlap percentage between the McDonald's audience and the Location attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the McDonald's audience is Scuba Diving.

Content Affinity Composition Index
Scuba Diving 0.01% 2.35x
Survival Guides 0.03% 2.34x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.02% 2.26x
Costumes 0.02% 1.97x
Airsoft & Paintball Equipment 0.02% 1.97x
Higher-End Fashion Brands 0.01% 1.92x
Illinois College Sports 0.02% 1.86x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 1.67x
Meeting Planning & Hotels 0.02% 1.57x
Memes & Comedy 0.01% 1.52x
Composition Percentage: The overlap percentage between the McDonald's audience and the Content Affinity attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The McDonald's audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female