Explore the McDonald's Audience
Below you'll find more information about the McDonald's audience, broken down in different categories based on their digital and physical behaviors. These are 13.1 million unique devices whose actions qualify for the McDonald's audience.
INTERESTS
The McDonald's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the McDonald's audience is Travel Insurance and Safety Researchers.
| Interest | Composition | Index |
| Travel Insurance and Safety Researchers | 2.94% | 1.43x |
| Ohio County and Local Fair Visitors | 3.31% | 1.34x |
| Texas County and Local Fair Visitors | 3.24% | 1.32x |
| Sci-Fi Movie Fans | 2.74% | 1.32x |
| Kansas City Trip Planners | 3.11% | 1.31x |
| Dodge Vehicle Shoppers | 3.03% | 1.31x |
| Bigfoot Folklore Enthusiasts | 2.52% | 1.31x |
| Texas State Fairs | 3.29% | 1.31x |
| Cabin Rental Researchers | 3.44% | 1.30x |
| Black Friday Deal Shoppers | 2.76% | 1.30x |
Composition Percentage:
The overlap percentage between the McDonald's audience and the Interest attribute.
Index: A comparison of the McDonald's audience to the internet population.
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APPAREL RETAILERS
The McDonald's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the McDonald's audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.16% | 3.75x |
| Abercrombie & Fitch | 0.34% | 3.70x |
| Charlotte Russe | 1.03% | 3.54x |
| Topshop | 0.18% | 3.53x |
| Zara | 1.35% | 3.48x |
| Lane Bryant | 2.98% | 3.47x |
| Hollister | 3.04% | 3.45x |
| Joe's Jeans | 0.10% | 3.44x |
| The Childrens Place | 5.90% | 3.43x |
| Old Navy | 5.90% | 3.41x |
Composition Percentage:
The overlap percentage between the McDonald's audience and the Location attribute.
Index: A comparison of the McDonald's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the McDonald's audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.01% | 2.05x |
| Memes & Comedy | 0.03% | 1.85x |
| Franchising | 0.02% | 1.82x |
| Canada Tax and Finance Research Cluster | 0.01% | 1.80x |
| Telescopes | 0.06% | 1.55x |
| Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) | 0.15% | 1.47x |
| Canadian Healthcare | 0.07% | 1.45x |
| Texas Sporting & Outdoors Cluster | 0.01% | 1.44x |
| Costumes | 0.03% | 1.42x |
| Mexico Travel | 0.02% | 1.41x |
Composition Percentage:
The overlap percentage between the McDonald's audience and the Content Affinity attribute.
Index: A comparison of the McDonald's audience to the internet population.
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DEMOGRAPHICS
The McDonald's audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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