Dstillery Audiences

MCDONALD'S

Audience Size: 17.6 Million Devices

Explore the McDonald's Audience

Below you'll find more information about the McDonald's audience, broken down in different categories based on their digital and physical behaviors. These are 17.6 million unique devices whose actions qualify for the McDonald's audience.

Dstillery Crafted Audiences

INTERESTS

The McDonald's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the McDonald's audience is Cabin Rental Researchers.

Interest Composition Index
Cabin Rental Researchers 2.99% 1.23x
Dodge Vehicle Shoppers 2.72% 1.21x
Texas State Fairs 2.93% 1.21x
South State Fair Visitors 3.21% 1.21x
Texas County and Local Fair Visitors 2.93% 1.19x
Truck Shoppers 2.68% 1.18x
Hip Hop Fans 2.71% 1.18x
Cadillac Vehicle Shoppers 2.69% 1.18x
Auto Body Shoppers 2.63% 1.18x
Automotive Auctions Enthusiasts 2.65% 1.17x
Composition Percentage: The overlap percentage between the McDonald's audience and the Interest attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The McDonald's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the McDonald's audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 2.16% 3.33x
Topshop 0.27% 3.33x
Levi Strauss 0.59% 3.33x
Zara 1.63% 3.28x
Lane Bryant 3.25% 3.25x
Abercrombie & Fitch 1.04% 3.24x
Old Navy 6.58% 3.21x
Hollister 3.42% 3.21x
Belk 0.92% 3.21x
Mens Wearhouse 5.43% 3.20x
Composition Percentage: The overlap percentage between the McDonald's audience and the Location attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the McDonald's audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.04% 1.49x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.01% 1.46x
General Interest 0.01% 1.42x
Alternative Movie Streaming 0.04% 1.36x
Professional Audio Visual 0.03% 1.35x
Computer Printers 0.02% 1.34x
LGBTQ Advocacy 0.76% 1.32x
Franchising 0.02% 1.32x
Military & Law Enforcement 0.97% 1.32x
Knitting & Crochet 0.68% 1.31x
Composition Percentage: The overlap percentage between the McDonald's audience and the Content Affinity attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The McDonald's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female