Explore the McDonald's Audience
Below you'll find more information about the McDonald's audience, broken down in different categories based on their digital and physical behaviors. These are 17.6 million unique devices whose actions qualify for the McDonald's audience.
INTERESTS
The McDonald's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the McDonald's audience is Cabin Rental Researchers.
| Interest | Composition | Index |
| Cabin Rental Researchers | 2.99% | 1.23x |
| Dodge Vehicle Shoppers | 2.72% | 1.21x |
| Texas State Fairs | 2.93% | 1.21x |
| South State Fair Visitors | 3.21% | 1.21x |
| Texas County and Local Fair Visitors | 2.93% | 1.19x |
| Truck Shoppers | 2.68% | 1.18x |
| Hip Hop Fans | 2.71% | 1.18x |
| Cadillac Vehicle Shoppers | 2.69% | 1.18x |
| Auto Body Shoppers | 2.63% | 1.18x |
| Automotive Auctions Enthusiasts | 2.65% | 1.17x |
Composition Percentage:
The overlap percentage between the McDonald's audience and the Interest attribute.
Index: A comparison of the McDonald's audience to the internet population.
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APPAREL RETAILERS
The McDonald's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the McDonald's audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 2.16% | 3.33x |
| Topshop | 0.27% | 3.33x |
| Levi Strauss | 0.59% | 3.33x |
| Zara | 1.63% | 3.28x |
| Lane Bryant | 3.25% | 3.25x |
| Abercrombie & Fitch | 1.04% | 3.24x |
| Old Navy | 6.58% | 3.21x |
| Hollister | 3.42% | 3.21x |
| Belk | 0.92% | 3.21x |
| Mens Wearhouse | 5.43% | 3.20x |
Composition Percentage:
The overlap percentage between the McDonald's audience and the Location attribute.
Index: A comparison of the McDonald's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the McDonald's audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).
| Content Affinity | Composition | Index |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.04% | 1.49x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.01% | 1.46x |
| General Interest | 0.01% | 1.42x |
| Alternative Movie Streaming | 0.04% | 1.36x |
| Professional Audio Visual | 0.03% | 1.35x |
| Computer Printers | 0.02% | 1.34x |
| LGBTQ Advocacy | 0.76% | 1.32x |
| Franchising | 0.02% | 1.32x |
| Military & Law Enforcement | 0.97% | 1.32x |
| Knitting & Crochet | 0.68% | 1.31x |
Composition Percentage:
The overlap percentage between the McDonald's audience and the Content Affinity attribute.
Index: A comparison of the McDonald's audience to the internet population.
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DEMOGRAPHICS
The McDonald's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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