Dstillery Audiences

MCDONALD'S

Audience Size: 16.4 Million Devices

Explore the McDonald's Audience

Below you'll find more information about the McDonald's audience, broken down in different categories based on their digital and physical behaviors. These are 16.4 million unique devices whose actions qualify for the McDonald's audience.

Dstillery Crafted Audiences

INTERESTS

The McDonald's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the McDonald's audience is Cabin Rental Researchers.

Interest Composition Index
Cabin Rental Researchers 2.09% 1.09x
Black Friday Deal Shoppers 2.09% 1.09x
Dodge Vehicle Shoppers 2.07% 1.09x
WWE and Pro Wrestling Fans 2.04% 1.08x
Truck Shoppers 2.09% 1.08x
Readers of Dominican Republic Content 1.56% 1.08x
Smoky Mountains Trip Planners 2.00% 1.08x
Bigfoot Folklore Enthusiasts 1.78% 1.07x
Muscle Car Shoppers 2.06% 1.07x
Drive-In Theater Enthusiasts 1.93% 1.07x
Composition Percentage: The overlap percentage between the McDonald's audience and the Interest attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The McDonald's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the McDonald's audience is Topshop.

Location Composition Index
Topshop 0.17% 3.52x
Columbia 0.82% 3.42x
Express Outlets 0.53% 3.40x
Hollister 1.90% 3.36x
Zara 1.49% 3.31x
Forever 21 3.10% 3.28x
Belk 0.79% 3.27x
Zumiez 3.22% 3.25x
Charlotte Russe 1.77% 3.25x
The Childrens Place 3.62% 3.24x
Composition Percentage: The overlap percentage between the McDonald's audience and the Location attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the McDonald's audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.01% 1.87x
Survey Websites 0.01% 1.70x
Men's Fashion Shopping 0.03% 1.58x
Chat Rooms 0.03% 1.56x
Content Streamers & Downloaders 0.01% 1.47x
Niche Dating Websites 0.42% 1.34x
Christian Youth 0.09% 1.27x
Memphis News 0.17% 1.25x
Flower Shopping 0.06% 1.23x
France Online Music & Quiz Content Cluster 0.02% 1.21x
Composition Percentage: The overlap percentage between the McDonald's audience and the Content Affinity attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The McDonald's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female