Dstillery Audiences

MCDONALD'S

Audience Size: 2.3 Million Devices

Explore the McDonald's Audience

Below you'll find more information about the McDonald's audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the McDonald's audience.

Dstillery Crafted Audiences

INTERESTS

The McDonald's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the McDonald's audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.03% 1.29x
Texas County and Local Fair Visitors 3.52% 1.28x
Oregon County and Local Fair Visitors 3.22% 1.23x
Kansas City Trip Planners 3.63% 1.22x
South State Fair Visitors 4.15% 1.22x
Ohio County and Local Fair Visitors 3.84% 1.20x
Oregon Trip Planners 2.61% 1.19x
Holiday Season Sporting Goods Deal Shoppers 2.34% 1.19x
Washington County and Local Fair Visitors 3.10% 1.18x
Bird and Parrot Lovers 2.59% 1.18x
Composition Percentage: The overlap percentage between the McDonald's audience and the Interest attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The McDonald's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the McDonald's audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.14% 3.21x
Lorna Jane 0.08% 3.12x
Express Outlets 0.43% 3.04x
Topshop 0.02% 3.04x
Maurices 4.28% 2.94x
Gymboree 2.00% 2.93x
Lane Bryant 2.32% 2.93x
Buckle 2.89% 2.93x
The North Face 0.41% 2.92x
Aeropostale 2.61% 2.92x
Composition Percentage: The overlap percentage between the McDonald's audience and the Location attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the McDonald's audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.02% 5.67x
Bulgaria Cluster 0.03% 3.89x
Higher Education 0.02% 3.61x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.03% 3.48x
Marijuana 0.01% 3.20x
Right Wing Blogs - Political Activism 0.03% 2.78x
Machines & Industrial Supplies 0.03% 2.45x
Cuba & Mexico Media 0.03% 2.41x
South Carolina Travel 0.01% 2.41x
Bird Watching 0.02% 2.20x
Composition Percentage: The overlap percentage between the McDonald's audience and the Content Affinity attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The McDonald's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female