Dstillery Audiences

MCDONALD'S

Audience Size: 6.6 Million Devices

Explore the McDonald's Audience

Below you'll find more information about the McDonald's audience, broken down in different categories based on their digital and physical behaviors. These are 6.6 million unique devices whose actions qualify for the McDonald's audience.

Dstillery Crafted Audiences

INTERESTS

The McDonald's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the McDonald's audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.03% 1.29x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.24% 1.26x
Houston Activity Researchers 1.36% 1.21x
Big Box Store Jewelry Sale Shoppers 0.19% 1.19x
Texas County and Local Fair Visitors 2.97% 1.17x
Headphone Review Readers 2.06% 1.15x
Nashville Activity Researchers 0.56% 1.15x
Essential Oils Enthusiasts 0.05% 1.15x
IT Decision Makers 1.24% 1.14x
Unemployment Benefit Researchers 1.20% 1.13x
Composition Percentage: The overlap percentage between the McDonald's audience and the Interest attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The McDonald's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the McDonald's audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 3.40x
Lane Bryant 3.73% 2.90x
Buckle 4.59% 2.90x
Abercrombie & Fitch 0.25% 2.88x
Belk 1.37% 2.85x
Maurices 6.53% 2.85x
Mens Wearhouse 5.55% 2.83x
Express Outlets 0.60% 2.83x
Columbia 0.38% 2.82x
Hollister 2.67% 2.80x
Composition Percentage: The overlap percentage between the McDonald's audience and the Location attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the McDonald's audience is Engineering.

Content Affinity Composition Index
Engineering 0.02% 2.95x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.01% 2.88x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.01% 2.68x
Medical & Pharmaceutical Scholarship 0.02% 2.47x
Quebec Vacations 0.02% 2.21x
Turkey & Iran Cluster 0.01% 2.07x
Vancouver British Columbia Research Cluster 0.02% 2.05x
Police Gear 0.01% 1.81x
Beer, Wine & Alcohol 0.04% 1.62x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.04% 1.47x
Composition Percentage: The overlap percentage between the McDonald's audience and the Content Affinity attribute.
Index: A comparison of the McDonald's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The McDonald's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male