Explore the McDonald's Audience
Below you'll find more information about the McDonald's audience, broken down in different categories based on their digital and physical behaviors. These are 18.9 million unique devices whose actions qualify for the McDonald's audience.
INTERESTS
The McDonald's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the McDonald's audience is Cabin Rental Researchers.
| Interest | Composition | Index |
| Cabin Rental Researchers | 3.03% | 1.23x |
| South State Fair Visitors | 3.17% | 1.23x |
| Texas State Fairs | 3.00% | 1.22x |
| Ohio County and Local Fair Visitors | 3.09% | 1.21x |
| Automotive Auctions Enthusiasts | 2.73% | 1.21x |
| Hip Hop Fans | 2.94% | 1.21x |
| Chain Pizzeria Fans | 3.09% | 1.20x |
| Muscle Car Shoppers | 2.77% | 1.19x |
| Texas County and Local Fair Visitors | 2.83% | 1.19x |
| Truck Shoppers | 2.68% | 1.19x |
Composition Percentage:
The overlap percentage between the McDonald's audience and the Interest attribute.
Index: A comparison of the McDonald's audience to the internet population.
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APPAREL RETAILERS
The McDonald's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the McDonald's audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.28% | 3.22x |
| Levi Strauss | 0.89% | 3.20x |
| Charlotte Russe | 2.76% | 3.16x |
| Zara | 1.48% | 3.15x |
| Hollister | 2.83% | 3.09x |
| Old Navy | 5.94% | 3.08x |
| The Childrens Place | 5.69% | 3.06x |
| Columbia | 0.84% | 3.06x |
| Lane Bryant | 2.92% | 3.06x |
| Buckle | 3.46% | 3.06x |
Composition Percentage:
The overlap percentage between the McDonald's audience and the Location attribute.
Index: A comparison of the McDonald's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the McDonald's audience is Assorted Topics (Toys, T-Shirts, Volvos).
| Content Affinity | Composition | Index |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.02% | 1.49x |
| Texas Sporting & Outdoors Cluster | 0.02% | 1.48x |
| Men's Fashion Shopping | 0.01% | 1.42x |
| Franco-African Cluster | 0.02% | 1.37x |
| Romanian News | 0.02% | 1.33x |
| Local & Travel England - East Midlands | 0.02% | 1.33x |
| Natural & Healthy Living Researchers | 0.08% | 1.32x |
| Trucks | 0.23% | 1.31x |
| Chat Rooms | 0.02% | 1.31x |
| General Interest | 0.01% | 1.31x |
Composition Percentage:
The overlap percentage between the McDonald's audience and the Content Affinity attribute.
Index: A comparison of the McDonald's audience to the internet population.
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DEMOGRAPHICS
The McDonald's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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