Explore the McDonald's Audience
Below you'll find more information about the McDonald's audience, broken down in different categories based on their digital and physical behaviors. These are 11.6 million unique devices whose actions qualify for the McDonald's audience.
INTERESTS
The McDonald's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the McDonald's audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.03% | 1.29x |
| Holiday Season Sporting Goods Deal Shoppers | 2.16% | 1.21x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.03% | 1.19x |
| Holiday Season Low-Cost Retail Deal Shoppers | 2.11% | 1.19x |
| South State Fair Visitors | 4.02% | 1.19x |
| Holiday Season Department Store Deal Shoppers | 1.97% | 1.17x |
| St. Louis Trip Planners | 3.18% | 1.16x |
| Black Friday Deal Aggregator Shoppers | 3.06% | 1.16x |
| Holiday Season Electronics and Game Deal Shoppers | 1.88% | 1.15x |
| Essential Oils Enthusiasts | 0.05% | 1.15x |
Composition Percentage:
The overlap percentage between the McDonald's audience and the Interest attribute.
Index: A comparison of the McDonald's audience to the internet population.
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APPAREL RETAILERS
The McDonald's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the McDonald's audience is Maurices.
| Location | Composition | Index |
| Maurices | 8.47% | 1.79x |
| Lane Bryant | 5.18% | 1.77x |
| Buckle | 6.11% | 1.77x |
| Abercrombie & Fitch | 0.37% | 1.76x |
| Express Outlets | 0.94% | 1.75x |
| Belk | 1.86% | 1.74x |
| Mens Wearhouse | 7.31% | 1.73x |
| Columbia | 0.56% | 1.73x |
| Hollister | 3.72% | 1.72x |
| Aeropostale | 5.16% | 1.72x |
Composition Percentage:
The overlap percentage between the McDonald's audience and the Location attribute.
Index: A comparison of the McDonald's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the McDonald's audience is Custom Printing.
| Content Affinity | Composition | Index |
| Custom Printing | 0.02% | 1.51x |
| Vegans & Animal Welfare | 0.01% | 1.47x |
| Fire Fighting | 0.01% | 1.39x |
| Low Budget Shoppers | 0.03% | 1.39x |
| Arkansas News | 0.91% | 1.28x |
| Children's Health | 0.01% | 1.28x |
| Online Mini Game Players | 0.08% | 1.22x |
| College Greek Life | 0.02% | 1.22x |
| College Sports | 0.02% | 1.22x |
| Sports News & Apparel | 0.92% | 1.22x |
Composition Percentage:
The overlap percentage between the McDonald's audience and the Content Affinity attribute.
Index: A comparison of the McDonald's audience to the internet population.
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DEMOGRAPHICS
The McDonald's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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