Explore the McDonald's Audience
Below you'll find more information about the McDonald's audience, broken down in different categories based on their digital and physical behaviors. These are 9.5 million unique devices whose actions qualify for the McDonald's audience.
INTERESTS
The McDonald's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the McDonald's audience is Hip Hop Fans.
| Interest | Composition | Index |
| Hip Hop Fans | 1.87% | 1.34x |
| Readers of African American Content | 1.43% | 1.28x |
| Black Friday Deal Shoppers | 1.58% | 1.23x |
| Cabin Rental Researchers | 1.69% | 1.23x |
| Dodge Vehicle Shoppers | 1.58% | 1.21x |
| Chain Pizzeria Fans | 2.14% | 1.21x |
| Wig Shoppers | 1.47% | 1.21x |
| Readers of Dominican Republic Content | 1.81% | 1.20x |
| Men's Underwear Shoppers | 1.52% | 1.20x |
| Automotive Auctions Enthusiasts | 1.65% | 1.19x |
Composition Percentage:
The overlap percentage between the McDonald's audience and the Interest attribute.
Index: A comparison of the McDonald's audience to the internet population.
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APPAREL RETAILERS
The McDonald's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the McDonald's audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.06% | 5.65x |
| Express Outlets | 0.28% | 5.45x |
| Hollister | 1.18% | 5.13x |
| Zara | 1.53% | 5.00x |
| Belk | 1.14% | 4.94x |
| Columbia | 0.62% | 4.93x |
| Zumiez | 1.90% | 4.91x |
| Aeropostale | 2.17% | 4.88x |
| Express | 1.59% | 4.80x |
| Journeys | 1.86% | 4.76x |
Composition Percentage:
The overlap percentage between the McDonald's audience and the Location attribute.
Index: A comparison of the McDonald's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the McDonald's audience is Quinceanera Planning.
| Content Affinity | Composition | Index |
| Quinceanera Planning | 0.01% | 2.15x |
| Survey Websites | 0.01% | 1.98x |
| Decoration & Fabric | 0.00% | 1.91x |
| Golf & Boats | 0.00% | 1.67x |
| Consumer Rewards | 0.06% | 1.67x |
| Franco-African Cluster | 0.03% | 1.66x |
| Niche Dating Websites | 0.27% | 1.59x |
| Memphis News | 0.12% | 1.55x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.00% | 1.54x |
| Rural Living | 0.01% | 1.53x |
Composition Percentage:
The overlap percentage between the McDonald's audience and the Content Affinity attribute.
Index: A comparison of the McDonald's audience to the internet population.
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DEMOGRAPHICS
The McDonald's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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