Explore the McDonald's Audience
Below you'll find more information about the McDonald's audience, broken down in different categories based on their digital and physical behaviors. These are 7.1 million unique devices whose actions qualify for the McDonald's audience.
INTERESTS
The McDonald's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the McDonald's audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.03% | 1.29x |
| South State Fair Visitors | 4.55% | 1.22x |
| Michigan County and Local Fair Visitors | 3.73% | 1.21x |
| Holiday Season Low-Cost Retail Deal Shoppers | 2.57% | 1.20x |
| Holiday Season Sporting Goods Deal Shoppers | 2.59% | 1.19x |
| North Midwest State Fair Visitors | 3.71% | 1.17x |
| Ohio County and Local Fair Visitors | 3.43% | 1.17x |
| St. Louis Trip Planners | 3.69% | 1.16x |
| Travel Insurance and Safety Researchers | 3.31% | 1.16x |
| Kansas City Trip Planners | 3.40% | 1.15x |
Composition Percentage:
The overlap percentage between the McDonald's audience and the Interest attribute.
Index: A comparison of the McDonald's audience to the internet population.
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APPAREL RETAILERS
The McDonald's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the McDonald's audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 0.08% | 1.97x |
| Maurices | 2.24% | 1.93x |
| Charlotte Russe | 0.11% | 1.88x |
| Buckle | 1.41% | 1.86x |
| Lane Bryant | 1.13% | 1.85x |
| Carhartt | 13.83% | 1.83x |
| Aeropostale | 1.18% | 1.80x |
| Columbia | 0.14% | 1.77x |
| Belk | 0.42% | 1.77x |
| Express Outlets | 0.21% | 1.76x |
Composition Percentage:
The overlap percentage between the McDonald's audience and the Location attribute.
Index: A comparison of the McDonald's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the McDonald's audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).
| Content Affinity | Composition | Index |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.02% | 5.67x |
| Mysticism | 0.01% | 2.62x |
| Survival Guides | 0.01% | 1.73x |
| Mobile Phone Networks | 0.01% | 1.70x |
| Comedy Content | 0.04% | 1.67x |
| Beach Vacations | 0.03% | 1.54x |
| Internet Radio | 0.03% | 1.50x |
| Healthy Eating Researchers | 0.02% | 1.37x |
| Painting & Renovation | 0.05% | 1.34x |
| Canada Travel & Tourism | 0.02% | 1.32x |
Composition Percentage:
The overlap percentage between the McDonald's audience and the Content Affinity attribute.
Index: A comparison of the McDonald's audience to the internet population.
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DEMOGRAPHICS
The McDonald's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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