Explore the Meijer Audience
Below you'll find more information about the Meijer audience, broken down in different categories based on their digital and physical behaviors. These are 178.6 thousand unique devices whose actions qualify for the Meijer audience.
INTERESTS
The Meijer audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Meijer audience is Michigan County and Local Fair Visitors.
| Interest | Composition | Index |
| Michigan County and Local Fair Visitors | 21.88% | 7.67x |
| Online Payroll Services Users | 13.42% | 7.41x |
| Detroit Trip Planners | 9.13% | 6.18x |
| Midwestern Voters | 12.99% | 5.75x |
| Detroit Red Wings Fans | 6.92% | 4.17x |
| Detroit Pistons Fans | 8.15% | 4.04x |
| Detroit Lions Fans | 7.84% | 3.57x |
| Detroit Tigers Fans | 7.78% | 3.57x |
| Michigan Wolverines Fans | 6.31% | 3.40x |
| Country Music Festivals Enthusiasts | 9.19% | 3.24x |
Composition Percentage:
The overlap percentage between the Meijer audience and the Interest attribute.
Index: A comparison of the Meijer audience to the internet population.
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APPAREL RETAILERS
The Meijer audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Meijer audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 91.51% | 8.83x |
| Charlotte Russe | 0.97% | 8.63x |
| Maurices | 10.74% | 4.68x |
| Express Outlets | 0.97% | 4.62x |
| Ann Taylor | 1.04% | 4.45x |
| Talbots | 3.28% | 4.27x |
| Buckle | 6.46% | 4.08x |
| Dressbarn | 4.22% | 4.03x |
| Eddie Bauer | 2.40% | 4.02x |
| Lane Bryant | 5.18% | 4.02x |
Composition Percentage:
The overlap percentage between the Meijer audience and the Location attribute.
Index: A comparison of the Meijer audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Meijer audience is Michigan Cluster.
| Content Affinity | Composition | Index |
| Michigan Cluster | 22.67% | 8.69x |
| Detroit News | 8.82% | 8.46x |
| Teen Hair | 0.25% | 5.74x |
| Indiana Finance & Business Cluster | 2.39% | 4.58x |
| Low Carb Diets | 0.55% | 4.38x |
| Indiana News & Business Cluster | 6.62% | 4.35x |
| Ancestry & Memorial Researchers | 0.11% | 3.63x |
| Party Suppliers | 0.09% | 3.52x |
| Community Planning & Transportation | 0.05% | 3.50x |
| Ohio Universities | 0.55% | 3.48x |
Composition Percentage:
The overlap percentage between the Meijer audience and the Content Affinity attribute.
Index: A comparison of the Meijer audience to the internet population.
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DEMOGRAPHICS
The Meijer audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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