Dstillery Audiences

MEIJER

Audience Size: 326.5 Thousand Devices

Explore the Meijer Audience

Below you'll find more information about the Meijer audience, broken down in different categories based on their digital and physical behaviors. These are 326.5 thousand unique devices whose actions qualify for the Meijer audience.

Dstillery Crafted Audiences

INTERESTS

The Meijer audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Meijer audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 18.48% 6.60x
Midwestern Voters 11.31% 5.85x
Online Payroll Services Users 9.46% 5.70x
Detroit Trip Planners 6.44% 4.59x
Detroit Pistons Fans 6.20% 3.53x
Detroit Tigers Fans 6.44% 3.38x
Country Music Festivals Enthusiasts 9.02% 3.14x
Chicago Trip Planners 5.60% 3.03x
Michigan Wolverines Fans 5.15% 2.90x
Detroit Lions Fans 5.63% 2.86x
Composition Percentage: The overlap percentage between the Meijer audience and the Interest attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Meijer audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Meijer audience is Carhartt.

Location Composition Index
Carhartt 92.67% 4.58x
Charlotte Russe 1.13% 4.53x
Express Outlets 1.57% 2.99x
Maurices 14.06% 2.99x
Eddie Bauer 3.59% 2.80x
The North Face 1.41% 2.78x
Talbots 4.61% 2.77x
American Eagle Outfitters 7.43% 2.67x
Ann Taylor 1.38% 2.61x
Buckle 8.69% 2.54x
Composition Percentage: The overlap percentage between the Meijer audience and the Location attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Meijer audience is Detroit News.

Content Affinity Composition Index
Detroit News 7.41% 7.78x
Michigan Cluster 17.08% 7.40x
Indiana Finance & Business Cluster 1.75% 4.02x
Indiana News & Business Cluster 5.01% 3.99x
Low Budget Shoppers 0.08% 3.80x
Central & Northwest Ohio Cluster 4.63% 3.62x
Ohio Universities 0.65% 3.56x
Party Suppliers 0.09% 3.52x
Community Planning & Transportation 0.05% 3.50x
Education Cluster 0.09% 3.47x
Composition Percentage: The overlap percentage between the Meijer audience and the Content Affinity attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Meijer audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female