Explore the Meijer Audience
Below you'll find more information about the Meijer audience, broken down in different categories based on their digital and physical behaviors. These are 403.1 thousand unique devices whose actions qualify for the Meijer audience.
INTERESTS
The Meijer audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Meijer audience is Michigan County and Local Fair Visitors.
| Interest | Composition | Index |
| Michigan County and Local Fair Visitors | 22.41% | 8.79x |
| Midwestern Voters | 14.88% | 7.31x |
| Detroit Trip Planners | 10.00% | 5.87x |
| Online Payroll Services Users | 11.12% | 5.75x |
| Country Music Festivals Enthusiasts | 14.08% | 5.50x |
| Detroit Tigers Fans | 9.79% | 4.71x |
| Detroit Pistons Fans | 8.64% | 4.61x |
| Michigan Wolverines Fans | 8.50% | 4.39x |
| Detroit Lions Fans | 8.47% | 4.04x |
| Detroit Red Wings Fans | 7.11% | 3.90x |
Composition Percentage:
The overlap percentage between the Meijer audience and the Interest attribute.
Index: A comparison of the Meijer audience to the internet population.
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APPAREL RETAILERS
The Meijer audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Meijer audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 78.79% | 14.67x |
| Maurices | 0.34% | 8.21x |
| Charlotte Russe | 1.76% | 6.06x |
| Buckle | 6.33% | 5.80x |
| Express Outlets | 1.04% | 5.67x |
| Eddie Bauer | 2.50% | 5.47x |
| Lane Bryant | 4.41% | 5.13x |
| Dressbarn | 3.71% | 5.10x |
| Talbots | 3.30% | 5.05x |
| Journeys | 7.63% | 4.22x |
Composition Percentage:
The overlap percentage between the Meijer audience and the Location attribute.
Index: A comparison of the Meijer audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Meijer audience is Detroit News.
| Content Affinity | Composition | Index |
| Detroit News | 13.94% | 8.71x |
| Michigan Cluster | 25.13% | 7.56x |
| Homeschooling | 0.10% | 5.36x |
| College Sports | 0.42% | 5.34x |
| Indiana Finance & Business Cluster | 4.18% | 4.98x |
| Central & Northwest Ohio Cluster | 7.22% | 4.03x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.06% | 4.00x |
| Tattoos & Costumes | 0.06% | 3.96x |
| Illinois | 0.63% | 3.78x |
| Ohio Universities | 1.39% | 3.76x |
Composition Percentage:
The overlap percentage between the Meijer audience and the Content Affinity attribute.
Index: A comparison of the Meijer audience to the internet population.
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DEMOGRAPHICS
The Meijer audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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