Dstillery Audiences

MEIJER

Audience Size: 73.7 Thousand Devices

Explore the Meijer Audience

Below you'll find more information about the Meijer audience, broken down in different categories based on their digital and physical behaviors. These are 73.7 thousand unique devices whose actions qualify for the Meijer audience.

Dstillery Crafted Audiences

INTERESTS

The Meijer audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Meijer audience is Midwestern Voters.

Interest Composition Index
Midwestern Voters 8.09% 6.38x
Country Music Festivals Enthusiasts 7.16% 3.98x
Price Conscious Grocery Shoppers 4.28% 3.71x
Detroit Trip Planners 4.18% 3.52x
Chicago Trip Planners 5.20% 3.31x
Detroit Tigers Fans 3.53% 3.26x
Indianapolis Colts Fans 3.44% 3.21x
Detroit Lions Fans 3.44% 3.17x
Detroit Red Wings Fans 3.35% 3.16x
Detroit Pistons Fans 3.72% 3.13x
Composition Percentage: The overlap percentage between the Meijer audience and the Interest attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Meijer audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Meijer audience is Express Outlets.

Location Composition Index
Express Outlets 0.81% 15.74x
Carhartt 33.18% 11.89x
Columbia 0.95% 7.50x
Eddie Bauer 1.14% 6.72x
Dressbarn 3.63% 6.64x
Gymboree 2.75% 6.60x
Lane Bryant 3.98% 6.60x
Journeys 2.65% 6.36x
Aeropostale 2.75% 6.26x
Hollister 1.49% 6.20x
Composition Percentage: The overlap percentage between the Meijer audience and the Location attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Meijer audience is Michigan Cluster.

Content Affinity Composition Index
Michigan Cluster 14.03% 10.06x
Indiana Finance & Business Cluster 2.97% 9.41x
Central & Northwest Ohio Cluster 4.18% 7.21x
Indiana News & Business Cluster 6.04% 7.09x
Detroit News 5.67% 6.80x
Ohio Universities 1.30% 5.15x
Illinois News 2.42% 4.59x
Illinois 1.58% 4.49x
Wisconsin Local Research Cluster 2.70% 4.42x
Insurance Cluster 0.84% 4.01x
Composition Percentage: The overlap percentage between the Meijer audience and the Content Affinity attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Meijer audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female