Dstillery Audiences

MEIJER

Audience Size: 342.4 Thousand Devices

Explore the Meijer Audience

Below you'll find more information about the Meijer audience, broken down in different categories based on their digital and physical behaviors. These are 342.4 thousand unique devices whose actions qualify for the Meijer audience.

Dstillery Crafted Audiences

INTERESTS

The Meijer audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Meijer audience is Midwestern Voters.

Interest Composition Index
Midwestern Voters 12.18% 7.20x
Work Comes First Travelers 0.02% 6.19x
Country Music Festivals Enthusiasts 11.17% 5.35x
Detroit Trip Planners 9.15% 4.84x
Detroit Tigers Fans 7.01% 4.01x
Online Payroll Services Users 7.55% 3.93x
Michigan Wolverines Fans 6.93% 3.53x
Detroit Lions Fans 5.68% 3.44x
Detroit Red Wings Fans 5.64% 3.10x
Water Park Visitors 5.88% 2.91x
Composition Percentage: The overlap percentage between the Meijer audience and the Interest attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Meijer audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Meijer audience is Express Outlets.

Location Composition Index
Express Outlets 1.21% 7.83x
Carhartt 12.36% 7.45x
Eddie Bauer 2.30% 6.61x
Buckle 4.28% 6.07x
Chicos 4.34% 4.78x
Lane Bryant 4.58% 4.74x
Dressbarn 3.99% 4.68x
Gymboree 2.74% 4.63x
White House Black Market 3.28% 4.50x
Aeropostale 2.68% 4.29x
Composition Percentage: The overlap percentage between the Meijer audience and the Location attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Meijer audience is Saskatchewan Media & Retail Cluster.

Content Affinity Composition Index
Saskatchewan Media & Retail Cluster 0.05% 23.46x
Men's Fashion Shopping 0.17% 18.30x
Washington D.C. Hotels 0.02% 17.46x
Fashion & Cosmetics 0.05% 16.91x
Italy Cluster 0.14% 14.14x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.06% 12.35x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 10.57x
Michigan Cluster 22.81% 9.63x
Detroit News 12.88% 9.38x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 7.96x
Composition Percentage: The overlap percentage between the Meijer audience and the Content Affinity attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Meijer audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female