Explore the Meijer Audience
Below you'll find more information about the Meijer audience, broken down in different categories based on their digital and physical behaviors. These are 229.3 thousand unique devices whose actions qualify for the Meijer audience.
INTERESTS
The Meijer audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Meijer audience is Midwestern Voters.
| Interest | Composition | Index |
| Midwestern Voters | 8.14% | 8.16x |
| Detroit Trip Planners | 6.03% | 5.31x |
| Country Music Festivals Enthusiasts | 7.32% | 4.93x |
| Detroit Tigers Fans | 4.70% | 4.76x |
| Detroit Lions Fans | 3.95% | 4.40x |
| Detroit Red Wings Fans | 3.26% | 3.74x |
| Water Park Visitors | 4.83% | 3.57x |
| Detroit Pistons Fans | 3.50% | 3.50x |
| Michigan Wolverines Fans | 3.50% | 3.44x |
| Online Payroll Services Users | 4.14% | 3.22x |
Composition Percentage:
The overlap percentage between the Meijer audience and the Interest attribute.
Index: A comparison of the Meijer audience to the internet population.
Curious about what else the Meijer audience is interested in?
Sign Up
APPAREL RETAILERS
The Meijer audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Meijer audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 1.14% | 11.92x |
| Carhartt | 19.45% | 9.04x |
| Eddie Bauer | 1.72% | 7.48x |
| Buckle | 1.93% | 6.49x |
| Dressbarn | 3.93% | 5.97x |
| Chicos | 3.84% | 5.86x |
| Lane Bryant | 4.55% | 5.81x |
| Aeropostale | 2.48% | 5.60x |
| Gymboree | 2.25% | 5.35x |
| Journeys | 3.00% | 5.20x |
Composition Percentage:
The overlap percentage between the Meijer audience and the Location attribute.
Index: A comparison of the Meijer audience to the internet population.
Want to find more of the Meijer audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Meijer audience is Michigan Cluster.
| Content Affinity | Composition | Index |
| Michigan Cluster | 14.06% | 10.87x |
| Detroit News | 7.94% | 10.39x |
| Indiana Finance & Business Cluster | 2.58% | 8.54x |
| Central & Northwest Ohio Cluster | 3.76% | 6.46x |
| Indiana News & Business Cluster | 5.62% | 6.26x |
| Cincinnati Cluster | 2.98% | 3.77x |
| Wisconsin Local Research Cluster | 2.02% | 3.33x |
| Kentucky News | 1.89% | 1.96x |
| Cleveland News | 1.95% | 1.93x |
| Chicago Cluster | 2.51% | 1.86x |
Composition Percentage:
The overlap percentage between the Meijer audience and the Content Affinity attribute.
Index: A comparison of the Meijer audience to the internet population.
Want to see more of the Content Affinities the Meijer audience visits?
Sign Up
DEMOGRAPHICS
The Meijer audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Meijer audience?
Sign Up