Dstillery Audiences

MEIJER

Audience Size: 403.1 Thousand Devices

Explore the Meijer Audience

Below you'll find more information about the Meijer audience, broken down in different categories based on their digital and physical behaviors. These are 403.1 thousand unique devices whose actions qualify for the Meijer audience.

Dstillery Crafted Audiences

INTERESTS

The Meijer audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Meijer audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 22.41% 8.79x
Midwestern Voters 14.88% 7.31x
Detroit Trip Planners 10.00% 5.87x
Online Payroll Services Users 11.12% 5.75x
Country Music Festivals Enthusiasts 14.08% 5.50x
Detroit Tigers Fans 9.79% 4.71x
Detroit Pistons Fans 8.64% 4.61x
Michigan Wolverines Fans 8.50% 4.39x
Detroit Lions Fans 8.47% 4.04x
Detroit Red Wings Fans 7.11% 3.90x
Composition Percentage: The overlap percentage between the Meijer audience and the Interest attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Meijer audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Meijer audience is Carhartt.

Location Composition Index
Carhartt 78.79% 14.67x
Maurices 0.34% 8.21x
Charlotte Russe 1.76% 6.06x
Buckle 6.33% 5.80x
Express Outlets 1.04% 5.67x
Eddie Bauer 2.50% 5.47x
Lane Bryant 4.41% 5.13x
Dressbarn 3.71% 5.10x
Talbots 3.30% 5.05x
Journeys 7.63% 4.22x
Composition Percentage: The overlap percentage between the Meijer audience and the Location attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Meijer audience is Detroit News.

Content Affinity Composition Index
Detroit News 13.94% 8.71x
Michigan Cluster 25.13% 7.56x
Homeschooling 0.10% 5.36x
College Sports 0.42% 5.34x
Indiana Finance & Business Cluster 4.18% 4.98x
Central & Northwest Ohio Cluster 7.22% 4.03x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.06% 4.00x
Tattoos & Costumes 0.06% 3.96x
Illinois 0.63% 3.78x
Ohio Universities 1.39% 3.76x
Composition Percentage: The overlap percentage between the Meijer audience and the Content Affinity attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Meijer audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female