Explore the Meijer Audience
Below you'll find more information about the Meijer audience, broken down in different categories based on their digital and physical behaviors. These are 342.4 thousand unique devices whose actions qualify for the Meijer audience.
INTERESTS
The Meijer audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Meijer audience is Midwestern Voters.
| Interest | Composition | Index |
| Midwestern Voters | 12.18% | 7.20x |
| Work Comes First Travelers | 0.02% | 6.19x |
| Country Music Festivals Enthusiasts | 11.17% | 5.35x |
| Detroit Trip Planners | 9.15% | 4.84x |
| Detroit Tigers Fans | 7.01% | 4.01x |
| Online Payroll Services Users | 7.55% | 3.93x |
| Michigan Wolverines Fans | 6.93% | 3.53x |
| Detroit Lions Fans | 5.68% | 3.44x |
| Detroit Red Wings Fans | 5.64% | 3.10x |
| Water Park Visitors | 5.88% | 2.91x |
Composition Percentage:
The overlap percentage between the Meijer audience and the Interest attribute.
Index: A comparison of the Meijer audience to the internet population.
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APPAREL RETAILERS
The Meijer audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Meijer audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 1.21% | 7.83x |
| Carhartt | 12.36% | 7.45x |
| Eddie Bauer | 2.30% | 6.61x |
| Buckle | 4.28% | 6.07x |
| Chicos | 4.34% | 4.78x |
| Lane Bryant | 4.58% | 4.74x |
| Dressbarn | 3.99% | 4.68x |
| Gymboree | 2.74% | 4.63x |
| White House Black Market | 3.28% | 4.50x |
| Aeropostale | 2.68% | 4.29x |
Composition Percentage:
The overlap percentage between the Meijer audience and the Location attribute.
Index: A comparison of the Meijer audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Meijer audience is Saskatchewan Media & Retail Cluster.
| Content Affinity | Composition | Index |
| Saskatchewan Media & Retail Cluster | 0.05% | 23.46x |
| Men's Fashion Shopping | 0.17% | 18.30x |
| Washington D.C. Hotels | 0.02% | 17.46x |
| Fashion & Cosmetics | 0.05% | 16.91x |
| Italy Cluster | 0.14% | 14.14x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.06% | 12.35x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.02% | 10.57x |
| Michigan Cluster | 22.81% | 9.63x |
| Detroit News | 12.88% | 9.38x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 7.96x |
Composition Percentage:
The overlap percentage between the Meijer audience and the Content Affinity attribute.
Index: A comparison of the Meijer audience to the internet population.
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DEMOGRAPHICS
The Meijer audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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