Dstillery Audiences

MEIJER

Audience Size: 139.2 Thousand Devices

Explore the Meijer Audience

Below you'll find more information about the Meijer audience, broken down in different categories based on their digital and physical behaviors. These are 139.2 thousand unique devices whose actions qualify for the Meijer audience.

Dstillery Crafted Audiences

INTERESTS

The Meijer audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Meijer audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 13.76% 6.66x
Midwestern Voters 8.59% 5.72x
Detroit Trip Planners 6.24% 5.71x
Online Payroll Services Users 7.06% 5.47x
Detroit Tigers Fans 6.00% 4.56x
Detroit Lions Fans 5.88% 4.21x
Detroit Pistons Fans 4.47% 4.18x
Detroit Red Wings Fans 4.24% 4.02x
Michigan Wolverines Fans 4.00% 3.89x
Country Music Festivals Enthusiasts 8.47% 3.68x
Composition Percentage: The overlap percentage between the Meijer audience and the Interest attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Meijer audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Meijer audience is Carhartt.

Location Composition Index
Carhartt 91.94% 10.02x
Charlotte Russe 0.51% 9.02x
Ann Taylor 0.71% 6.14x
Maurices 7.59% 5.43x
Buckle 4.49% 5.35x
Kate Spade 1.28% 5.29x
Mens Wearhouse 4.90% 5.01x
Eddie Bauer 1.67% 4.87x
Lane Bryant 3.48% 4.82x
Express Outlets 0.62% 4.77x
Composition Percentage: The overlap percentage between the Meijer audience and the Location attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Meijer audience is Detroit News.

Content Affinity Composition Index
Detroit News 7.29% 8.51x
Michigan Cluster 13.65% 7.34x
Arthritis & Bones 0.14% 5.68x
Indiana News & Business Cluster 3.88% 4.65x
Indiana Finance & Business Cluster 1.88% 4.04x
Construction Apparel 0.08% 3.78x
Charity Walks 0.35% 3.70x
Data Centers 0.09% 3.59x
Fishing 0.47% 3.59x
Homesteading 0.47% 3.57x
Composition Percentage: The overlap percentage between the Meijer audience and the Content Affinity attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Meijer audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female