Dstillery Audiences

MEIJER

Audience Size: 255.8 Thousand Devices

Explore the Meijer Audience

Below you'll find more information about the Meijer audience, broken down in different categories based on their digital and physical behaviors. These are 255.8 thousand unique devices whose actions qualify for the Meijer audience.

Dstillery Crafted Audiences

INTERESTS

The Meijer audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Meijer audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 20.69% 6.91x
Midwestern Voters 14.69% 6.78x
Online Payroll Services Users 11.57% 6.00x
Detroit Trip Planners 8.75% 5.53x
Detroit Tigers Fans 8.89% 4.31x
Detroit Pistons Fans 7.61% 4.08x
Country Music Festivals Enthusiasts 10.70% 3.59x
Detroit Red Wings Fans 6.17% 3.58x
Chicago Trip Planners 7.38% 3.55x
Michigan Wolverines Fans 6.54% 3.36x
Composition Percentage: The overlap percentage between the Meijer audience and the Interest attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Meijer audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Meijer audience is Carhartt.

Location Composition Index
Carhartt 90.85% 5.76x
Charlotte Russe 0.67% 4.28x
Express Outlets 1.13% 3.26x
The North Face 0.92% 2.86x
Maurices 8.94% 2.84x
Ann Taylor 0.88% 2.71x
Eddie Bauer 2.27% 2.71x
Talbots 2.91% 2.57x
American Eagle Outfitters 4.48% 2.54x
Hugo Boss 1.11% 2.43x
Composition Percentage: The overlap percentage between the Meijer audience and the Location attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Meijer audience is Detroit News.

Content Affinity Composition Index
Detroit News 9.49% 8.29x
Michigan Cluster 18.85% 7.21x
Indiana News & Business Cluster 5.57% 4.39x
Indiana Finance & Business Cluster 2.38% 4.36x
Central & Northwest Ohio Cluster 4.90% 3.65x
Ohio Universities 0.67% 3.62x
Celebrity Gossip 0.10% 3.61x
Party Suppliers 0.09% 3.52x
Education Cluster 0.09% 3.47x
Low Carb Diets 0.57% 3.38x
Composition Percentage: The overlap percentage between the Meijer audience and the Content Affinity attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Meijer audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female