Dstillery Audiences

MEIJER

Audience Size: 191.8 Thousand Devices

Explore the Meijer Audience

Below you'll find more information about the Meijer audience, broken down in different categories based on their digital and physical behaviors. These are 191.8 thousand unique devices whose actions qualify for the Meijer audience.

Dstillery Crafted Audiences

INTERESTS

The Meijer audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Meijer audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 22.16% 6.77x
Midwestern Voters 16.12% 6.02x
Online Payroll Services Users 13.05% 5.96x
Detroit Trip Planners 11.95% 5.58x
Detroit Tigers Fans 11.86% 4.66x
Detroit Pistons Fans 9.25% 4.37x
Detroit Lions Fans 10.07% 4.22x
Detroit Red Wings Fans 9.39% 4.14x
Country Music Festivals Enthusiasts 12.00% 3.92x
Chicago Trip Planners 8.65% 3.63x
Composition Percentage: The overlap percentage between the Meijer audience and the Interest attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Meijer audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Meijer audience is Carhartt.

Location Composition Index
Carhartt 92.24% 9.84x
Charlotte Russe 0.35% 7.29x
Express Outlets 0.47% 4.83x
Maurices 5.46% 4.83x
Hugo Boss 0.51% 4.55x
Buckle 2.42% 4.42x
Eddie Bauer 1.03% 4.39x
Lane Bryant 2.69% 4.36x
Talbots 1.93% 4.29x
Forever 21 1.37% 4.28x
Composition Percentage: The overlap percentage between the Meijer audience and the Location attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Meijer audience is Detroit News.

Content Affinity Composition Index
Detroit News 13.69% 7.95x
Michigan Cluster 23.49% 6.06x
Telescopes 0.18% 5.94x
Indiana Finance & Business Cluster 4.44% 4.79x
Food Cluster 0.14% 3.84x
Canada Business Cluster 0.23% 3.63x
English as a Second Language 0.09% 3.60x
Addiction & Recovery Reference 0.14% 3.50x
Indiana News & Business Cluster 6.18% 3.49x
Chef & Restaurant Resources 0.14% 3.48x
Composition Percentage: The overlap percentage between the Meijer audience and the Content Affinity attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Meijer audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female