Dstillery Audiences

MEIJER

Audience Size: 524.9 Thousand Devices

Explore the Meijer Audience

Below you'll find more information about the Meijer audience, broken down in different categories based on their digital and physical behaviors. These are 524.9 thousand unique devices whose actions qualify for the Meijer audience.

Dstillery Crafted Audiences

INTERESTS

The Meijer audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Meijer audience is Midwestern Voters.

Interest Composition Index
Midwestern Voters 11.81% 7.20x
Work Comes First Travelers 0.02% 6.19x
Country Music Festivals Enthusiasts 10.71% 5.29x
Detroit Trip Planners 8.05% 4.40x
Detroit Tigers Fans 6.76% 4.12x
Detroit Lions Fans 5.81% 3.78x
Michigan Wolverines Fans 6.22% 3.62x
Detroit Red Wings Fans 5.54% 3.49x
Online Payroll Services Users 6.39% 3.41x
Detroit Pistons Fans 5.15% 3.11x
Composition Percentage: The overlap percentage between the Meijer audience and the Interest attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Meijer audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Meijer audience is Carhartt.

Location Composition Index
Carhartt 4.55% 7.03x
Eddie Bauer 2.25% 6.03x
Express Outlets 0.96% 5.93x
Buckle 4.46% 5.36x
Lane Bryant 3.94% 4.50x
Talbots 3.26% 4.37x
Dressbarn 3.49% 4.32x
Chicos 3.65% 4.21x
White House Black Market 3.64% 4.07x
Charlotte Russe 2.54% 3.99x
Composition Percentage: The overlap percentage between the Meijer audience and the Location attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Meijer audience is Saskatchewan Media & Retail Cluster.

Content Affinity Composition Index
Saskatchewan Media & Retail Cluster 0.05% 23.46x
Men's Fashion Shopping 0.17% 18.30x
Washington D.C. Hotels 0.02% 17.46x
Fashion & Cosmetics 0.05% 16.91x
Italy Cluster 0.14% 14.14x
Watches & Jewelry 0.01% 13.12x
Michigan Cluster 20.96% 10.06x
Detroit News 10.43% 8.95x
Golf & Boats 0.01% 8.64x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 7.96x
Composition Percentage: The overlap percentage between the Meijer audience and the Content Affinity attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Meijer audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female