Dstillery Audiences

MEIJER

Audience Size: 629.7 Thousand Devices

Explore the Meijer Audience

Below you'll find more information about the Meijer audience, broken down in different categories based on their digital and physical behaviors. These are 629.7 thousand unique devices whose actions qualify for the Meijer audience.

Dstillery Crafted Audiences

INTERESTS

The Meijer audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Meijer audience is Midwestern Voters.

Interest Composition Index
Midwestern Voters 15.66% 7.20x
Detroit Trip Planners 10.61% 5.53x
Country Music Festivals Enthusiasts 12.93% 4.82x
Detroit Tigers Fans 9.52% 4.53x
Online Payroll Services Users 8.59% 4.32x
Detroit Pistons Fans 8.24% 4.06x
Michigan Wolverines Fans 8.63% 4.00x
Detroit Red Wings Fans 6.79% 3.40x
Detroit Lions Fans 7.18% 3.25x
Chicago Trip Planners 7.09% 3.09x
Composition Percentage: The overlap percentage between the Meijer audience and the Interest attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Meijer audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Meijer audience is Carhartt.

Location Composition Index
Carhartt 27.08% 15.85x
Eddie Bauer 2.73% 5.19x
Express Outlets 1.09% 5.18x
Buckle 5.82% 5.14x
Talbots 3.75% 4.67x
Lane Bryant 4.36% 4.58x
Dressbarn 4.09% 4.33x
Charlotte Russe 3.49% 3.99x
Chicos 4.24% 3.75x
Aeropostale 4.71% 3.74x
Composition Percentage: The overlap percentage between the Meijer audience and the Location attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Meijer audience is Detroit News.

Content Affinity Composition Index
Detroit News 10.74% 9.03x
Michigan Cluster 21.54% 9.03x
Indiana Finance & Business Cluster 3.58% 5.86x
Central & Northwest Ohio Cluster 5.86% 4.72x
College Sports 0.52% 4.49x
Arts & Crafts 0.15% 4.43x
Indiana News & Business Cluster 6.64% 4.32x
Ohio Universities 1.37% 4.04x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.35% 3.81x
Cincinnati Cluster 5.94% 3.76x
Composition Percentage: The overlap percentage between the Meijer audience and the Content Affinity attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Meijer audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female