Explore the Meijer Audience
Below you'll find more information about the Meijer audience, broken down in different categories based on their digital and physical behaviors. These are 18.7 thousand unique devices whose actions qualify for the Meijer audience.
INTERESTS
The Meijer audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Meijer audience is Midwestern Voters.
| Interest | Composition | Index |
| Midwestern Voters | 6.60% | 5.94x |
| Country Music Festivals Enthusiasts | 7.65% | 4.73x |
| Detroit Trip Planners | 4.49% | 4.50x |
| Michigan Wolverines Fans | 4.49% | 4.13x |
| Ohio State Buckeyes Fans | 4.22% | 4.09x |
| Water Park Visitors | 5.28% | 3.75x |
| Detroit Lions Fans | 3.69% | 3.65x |
| Indiana Pacers Fans | 3.83% | 3.52x |
| Chicago Trip Planners | 4.49% | 3.47x |
| Indiana Hoosiers Fans | 3.69% | 3.33x |
Composition Percentage:
The overlap percentage between the Meijer audience and the Interest attribute.
Index: A comparison of the Meijer audience to the internet population.
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APPAREL RETAILERS
The Meijer audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Meijer audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 33.68% | 21.45x |
| American Eagle Outfitters | 3.26% | 8.61x |
| Lane Bryant | 2.53% | 8.09x |
| Old Navy | 3.08% | 7.34x |
| Victoria's Secret | 3.56% | 6.98x |
| Chicos | 2.11% | 6.77x |
| Gymboree | 2.05% | 6.28x |
| Brooks Brothers | 2.53% | 6.06x |
| The Childrens Place | 2.78% | 5.11x |
| Gap | 3.20% | 4.70x |
Composition Percentage:
The overlap percentage between the Meijer audience and the Location attribute.
Index: A comparison of the Meijer audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Meijer audience is Michigan Cluster.
| Content Affinity | Composition | Index |
| Michigan Cluster | 8.18% | 7.10x |
| Detroit News | 4.49% | 6.74x |
| Indiana News & Business Cluster | 4.88% | 6.60x |
| Cleveland News | 3.03% | 3.51x |
| Chicago Cluster | 3.03% | 2.87x |
| Home Decoration - Remodeling & Outdoors | 1.58% | 2.07x |
| Kentucky News | 1.58% | 2.01x |
| Iowa Cluster | 1.45% | 1.87x |
| Psychiatry & Emotional Health | 1.58% | 1.85x |
| Cooking Blog Content Enthusiasts | 4.22% | 1.79x |
Composition Percentage:
The overlap percentage between the Meijer audience and the Content Affinity attribute.
Index: A comparison of the Meijer audience to the internet population.
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DEMOGRAPHICS
The Meijer audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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