Dstillery Audiences

MEIJER

Audience Size: 131 Thousand Devices

Explore the Meijer Audience

Below you'll find more information about the Meijer audience, broken down in different categories based on their digital and physical behaviors. These are 131 thousand unique devices whose actions qualify for the Meijer audience.

Dstillery Crafted Audiences

INTERESTS

The Meijer audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Meijer audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 17.30% 6.92x
Online Payroll Services Users 7.81% 6.33x
Midwestern Voters 12.32% 5.34x
Detroit Trip Planners 7.08% 5.22x
Detroit Pistons Fans 7.34% 3.91x
Michigan Wolverines Fans 5.87% 3.77x
Detroit Red Wings Fans 4.66% 3.09x
Detroit Tigers Fans 4.19% 3.08x
Detroit Lions Fans 6.24% 2.90x
Vacation Rental Accommodation Researchers 1.05% 2.66x
Composition Percentage: The overlap percentage between the Meijer audience and the Interest attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Meijer audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Meijer audience is Carhartt.

Location Composition Index
Carhartt 26.39% 26.71x
Maurices 4.30% 6.72x
Buckle 2.93% 6.59x
Charlotte Russe 0.74% 6.55x
Lane Bryant 1.68% 6.43x
Eddie Bauer 0.84% 6.03x
Dressbarn 1.56% 5.92x
Coach 0.98% 5.49x
Mens Wearhouse 2.14% 5.18x
Express Outlets 0.35% 4.99x
Composition Percentage: The overlap percentage between the Meijer audience and the Location attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Meijer audience is Detroit News.

Content Affinity Composition Index
Detroit News 5.61% 8.80x
Michigan Cluster 14.78% 8.34x
Indiana Finance & Business Cluster 1.78% 4.93x
Florida College Athletics 0.15% 4.07x
Caribbean Vacation 0.11% 4.07x
Motorcycle Racing Researchers 0.21% 3.86x
Medical Diagnostics 0.11% 3.85x
Party Suppliers 0.09% 3.52x
Education Cluster 0.09% 3.47x
Power Tools 0.07% 3.35x
Composition Percentage: The overlap percentage between the Meijer audience and the Content Affinity attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Meijer audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female