Dstillery Audiences

MEIJER

Audience Size: 261.8 Thousand Devices

Explore the Meijer Audience

Below you'll find more information about the Meijer audience, broken down in different categories based on their digital and physical behaviors. These are 261.8 thousand unique devices whose actions qualify for the Meijer audience.

Dstillery Crafted Audiences

INTERESTS

The Meijer audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Meijer audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 23.63% 7.18x
Online Payroll Services Users 12.95% 6.19x
Midwestern Voters 16.50% 6.10x
Detroit Trip Planners 11.11% 5.43x
Detroit Tigers Fans 11.36% 4.43x
Country Music Festivals Enthusiasts 13.49% 4.27x
Detroit Pistons Fans 9.12% 3.95x
Michigan Wolverines Fans 8.07% 3.48x
Detroit Lions Fans 8.68% 3.43x
Chicago Trip Planners 7.16% 3.19x
Composition Percentage: The overlap percentage between the Meijer audience and the Interest attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Meijer audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Meijer audience is Carhartt.

Location Composition Index
Carhartt 91.31% 14.93x
Charlotte Russe 0.66% 8.62x
Maurices 2.01% 8.04x
Express Outlets 0.68% 5.57x
Eddie Bauer 1.61% 5.08x
Buckle 4.00% 5.05x
Lane Bryant 3.24% 4.98x
Talbots 2.44% 4.85x
Dressbarn 2.57% 4.78x
Gymboree 2.66% 4.10x
Composition Percentage: The overlap percentage between the Meijer audience and the Location attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Meijer audience is Detroit News.

Content Affinity Composition Index
Detroit News 14.58% 7.39x
Michigan Cluster 25.47% 6.21x
Canadian News 0.11% 4.86x
Indiana Finance & Business Cluster 5.03% 4.82x
Christian Music 0.14% 4.82x
Indiana News & Business Cluster 7.81% 3.79x
Ohio Universities 1.41% 3.70x
Art News & Products 0.11% 3.70x
College Sports 0.25% 3.70x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.10% 3.51x
Composition Percentage: The overlap percentage between the Meijer audience and the Content Affinity attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Meijer audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female