Dstillery Audiences

MEIJER

Audience Size: 229.3 Thousand Devices

Explore the Meijer Audience

Below you'll find more information about the Meijer audience, broken down in different categories based on their digital and physical behaviors. These are 229.3 thousand unique devices whose actions qualify for the Meijer audience.

Dstillery Crafted Audiences

INTERESTS

The Meijer audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Meijer audience is Midwestern Voters.

Interest Composition Index
Midwestern Voters 8.14% 8.16x
Detroit Trip Planners 6.03% 5.31x
Country Music Festivals Enthusiasts 7.32% 4.93x
Detroit Tigers Fans 4.70% 4.76x
Detroit Lions Fans 3.95% 4.40x
Detroit Red Wings Fans 3.26% 3.74x
Water Park Visitors 4.83% 3.57x
Detroit Pistons Fans 3.50% 3.50x
Michigan Wolverines Fans 3.50% 3.44x
Online Payroll Services Users 4.14% 3.22x
Composition Percentage: The overlap percentage between the Meijer audience and the Interest attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Meijer audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Meijer audience is Express Outlets.

Location Composition Index
Express Outlets 1.14% 11.92x
Carhartt 19.45% 9.04x
Eddie Bauer 1.72% 7.48x
Buckle 1.93% 6.49x
Dressbarn 3.93% 5.97x
Chicos 3.84% 5.86x
Lane Bryant 4.55% 5.81x
Aeropostale 2.48% 5.60x
Gymboree 2.25% 5.35x
Journeys 3.00% 5.20x
Composition Percentage: The overlap percentage between the Meijer audience and the Location attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Meijer audience is Michigan Cluster.

Content Affinity Composition Index
Michigan Cluster 14.06% 10.87x
Detroit News 7.94% 10.39x
Indiana Finance & Business Cluster 2.58% 8.54x
Central & Northwest Ohio Cluster 3.76% 6.46x
Indiana News & Business Cluster 5.62% 6.26x
Cincinnati Cluster 2.98% 3.77x
Wisconsin Local Research Cluster 2.02% 3.33x
Kentucky News 1.89% 1.96x
Cleveland News 1.95% 1.93x
Chicago Cluster 2.51% 1.86x
Composition Percentage: The overlap percentage between the Meijer audience and the Content Affinity attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Meijer audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female