Dstillery Audiences

MEIJER

Audience Size: 633.1 Thousand Devices

Explore the Meijer Audience

Below you'll find more information about the Meijer audience, broken down in different categories based on their digital and physical behaviors. These are 633.1 thousand unique devices whose actions qualify for the Meijer audience.

Dstillery Crafted Audiences

INTERESTS

The Meijer audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Meijer audience is Midwestern Voters.

Interest Composition Index
Midwestern Voters 14.59% 6.39x
Country Music Festivals Enthusiasts 12.97% 4.73x
Detroit Tigers Fans 9.26% 4.14x
Detroit Trip Planners 8.98% 3.98x
Michigan Wolverines Fans 8.37% 3.66x
Detroit Pistons Fans 7.94% 3.54x
Detroit Lions Fans 7.23% 3.39x
Online Payroll Services Users 7.71% 3.31x
Detroit Red Wings Fans 6.67% 3.00x
Ohio County and Local Fair Visitors 6.88% 2.62x
Composition Percentage: The overlap percentage between the Meijer audience and the Interest attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Meijer audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Meijer audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 2.56% 5.45x
Express Outlets 1.05% 5.31x
Carhartt 0.49% 4.90x
Buckle 5.47% 4.88x
Talbots 3.45% 4.46x
Lane Bryant 4.02% 4.34x
Dressbarn 3.80% 4.20x
Charlotte Russe 3.20% 3.78x
White House Black Market 4.76% 3.74x
Chicos 3.84% 3.72x
Composition Percentage: The overlap percentage between the Meijer audience and the Location attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Meijer audience is Michigan Cluster.

Content Affinity Composition Index
Michigan Cluster 20.45% 9.18x
Detroit News 9.70% 8.38x
Indiana Finance & Business Cluster 3.65% 6.30x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.05% 5.12x
College Sports 0.59% 5.07x
Central & Northwest Ohio Cluster 5.00% 4.61x
Survival Guides 0.06% 4.31x
Ohio Universities 1.34% 4.00x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 3.82x
Indiana News & Business Cluster 5.68% 3.82x
Composition Percentage: The overlap percentage between the Meijer audience and the Content Affinity attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Meijer audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female