Dstillery Audiences

MEIJER

Audience Size: 18.7 Thousand Devices

Explore the Meijer Audience

Below you'll find more information about the Meijer audience, broken down in different categories based on their digital and physical behaviors. These are 18.7 thousand unique devices whose actions qualify for the Meijer audience.

Dstillery Crafted Audiences

INTERESTS

The Meijer audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Meijer audience is Midwestern Voters.

Interest Composition Index
Midwestern Voters 6.60% 5.94x
Country Music Festivals Enthusiasts 7.65% 4.73x
Detroit Trip Planners 4.49% 4.50x
Michigan Wolverines Fans 4.49% 4.13x
Ohio State Buckeyes Fans 4.22% 4.09x
Water Park Visitors 5.28% 3.75x
Detroit Lions Fans 3.69% 3.65x
Indiana Pacers Fans 3.83% 3.52x
Chicago Trip Planners 4.49% 3.47x
Indiana Hoosiers Fans 3.69% 3.33x
Composition Percentage: The overlap percentage between the Meijer audience and the Interest attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Meijer audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Meijer audience is Carhartt.

Location Composition Index
Carhartt 33.68% 21.45x
American Eagle Outfitters 3.26% 8.61x
Lane Bryant 2.53% 8.09x
Old Navy 3.08% 7.34x
Victoria's Secret 3.56% 6.98x
Chicos 2.11% 6.77x
Gymboree 2.05% 6.28x
Brooks Brothers 2.53% 6.06x
The Childrens Place 2.78% 5.11x
Gap 3.20% 4.70x
Composition Percentage: The overlap percentage between the Meijer audience and the Location attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Meijer audience is Michigan Cluster.

Content Affinity Composition Index
Michigan Cluster 8.18% 7.10x
Detroit News 4.49% 6.74x
Indiana News & Business Cluster 4.88% 6.60x
Cleveland News 3.03% 3.51x
Chicago Cluster 3.03% 2.87x
Home Decoration - Remodeling & Outdoors 1.58% 2.07x
Kentucky News 1.58% 2.01x
Iowa Cluster 1.45% 1.87x
Psychiatry & Emotional Health 1.58% 1.85x
Cooking Blog Content Enthusiasts 4.22% 1.79x
Composition Percentage: The overlap percentage between the Meijer audience and the Content Affinity attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Meijer audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female