Dstillery Audiences

MEIJER

Audience Size: 583.3 Thousand Devices

Explore the Meijer Audience

Below you'll find more information about the Meijer audience, broken down in different categories based on their digital and physical behaviors. These are 583.3 thousand unique devices whose actions qualify for the Meijer audience.

Dstillery Crafted Audiences

INTERESTS

The Meijer audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Meijer audience is Midwestern Voters.

Interest Composition Index
Midwestern Voters 13.93% 6.21x
Country Music Festivals Enthusiasts 11.78% 4.49x
Detroit Trip Planners 9.71% 4.05x
Detroit Tigers Fans 8.83% 4.04x
Online Payroll Services Users 9.47% 3.55x
Detroit Pistons Fans 7.80% 3.54x
Michigan Wolverines Fans 7.54% 3.34x
Detroit Lions Fans 7.54% 3.27x
Detroit Red Wings Fans 6.99% 3.25x
Water Park Visitors 6.48% 2.65x
Composition Percentage: The overlap percentage between the Meijer audience and the Interest attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Meijer audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Meijer audience is Carhartt.

Location Composition Index
Carhartt 54.90% 14.14x
Buckle 6.74% 5.47x
Eddie Bauer 2.96% 5.34x
Express Outlets 1.16% 5.14x
Dressbarn 4.43% 4.86x
Lane Bryant 4.86% 4.85x
Talbots 3.77% 4.84x
Charlotte Russe 2.96% 4.56x
American Eagle Outfitters 5.93% 4.00x
Hollister 4.23% 3.96x
Composition Percentage: The overlap percentage between the Meijer audience and the Location attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Meijer audience is Detroit News.

Content Affinity Composition Index
Detroit News 9.71% 9.38x
Michigan Cluster 19.79% 8.59x
Indiana Finance & Business Cluster 3.03% 5.89x
Comedy Content 0.09% 4.21x
College Sports 0.40% 4.20x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.09% 4.14x
Indiana News & Business Cluster 5.40% 3.94x
Central & Northwest Ohio Cluster 4.17% 3.92x
Canadian News 0.11% 3.71x
Cincinnati Cluster 5.12% 3.57x
Composition Percentage: The overlap percentage between the Meijer audience and the Content Affinity attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Meijer audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female