Dstillery Audiences

MEIJER

Audience Size: 178.6 Thousand Devices

Explore the Meijer Audience

Below you'll find more information about the Meijer audience, broken down in different categories based on their digital and physical behaviors. These are 178.6 thousand unique devices whose actions qualify for the Meijer audience.

Dstillery Crafted Audiences

INTERESTS

The Meijer audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Meijer audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 21.88% 7.67x
Online Payroll Services Users 13.42% 7.41x
Detroit Trip Planners 9.13% 6.18x
Midwestern Voters 12.99% 5.75x
Detroit Red Wings Fans 6.92% 4.17x
Detroit Pistons Fans 8.15% 4.04x
Detroit Lions Fans 7.84% 3.57x
Detroit Tigers Fans 7.78% 3.57x
Michigan Wolverines Fans 6.31% 3.40x
Country Music Festivals Enthusiasts 9.19% 3.24x
Composition Percentage: The overlap percentage between the Meijer audience and the Interest attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Meijer audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Meijer audience is Carhartt.

Location Composition Index
Carhartt 91.51% 8.83x
Charlotte Russe 0.97% 8.63x
Maurices 10.74% 4.68x
Express Outlets 0.97% 4.62x
Ann Taylor 1.04% 4.45x
Talbots 3.28% 4.27x
Buckle 6.46% 4.08x
Dressbarn 4.22% 4.03x
Eddie Bauer 2.40% 4.02x
Lane Bryant 5.18% 4.02x
Composition Percentage: The overlap percentage between the Meijer audience and the Location attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Meijer audience is Michigan Cluster.

Content Affinity Composition Index
Michigan Cluster 22.67% 8.69x
Detroit News 8.82% 8.46x
Teen Hair 0.25% 5.74x
Indiana Finance & Business Cluster 2.39% 4.58x
Low Carb Diets 0.55% 4.38x
Indiana News & Business Cluster 6.62% 4.35x
Ancestry & Memorial Researchers 0.11% 3.63x
Party Suppliers 0.09% 3.52x
Community Planning & Transportation 0.05% 3.50x
Ohio Universities 0.55% 3.48x
Composition Percentage: The overlap percentage between the Meijer audience and the Content Affinity attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Meijer audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female