Dstillery Audiences

MEIJER

Audience Size: 102.7 Thousand Devices

Explore the Meijer Audience

Below you'll find more information about the Meijer audience, broken down in different categories based on their digital and physical behaviors. These are 102.7 thousand unique devices whose actions qualify for the Meijer audience.

Dstillery Crafted Audiences

INTERESTS

The Meijer audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Meijer audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 20.65% 6.03x
Online Payroll Services Users 11.37% 5.55x
Midwestern Voters 15.29% 5.50x
Detroit Trip Planners 10.85% 5.19x
Detroit Red Wings Fans 8.37% 3.82x
Detroit Tigers Fans 9.54% 3.53x
Detroit Pistons Fans 8.37% 3.48x
Chicago Trip Planners 7.84% 3.30x
Detroit Lions Fans 8.50% 3.27x
Michigan Wolverines Fans 7.58% 3.08x
Composition Percentage: The overlap percentage between the Meijer audience and the Interest attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Meijer audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Meijer audience is Carhartt.

Location Composition Index
Carhartt 91.51% 9.43x
Charlotte Russe 0.65% 8.54x
Maurices 6.93% 4.76x
Hugo Boss 0.95% 4.75x
Ann Taylor 0.63% 4.46x
Lane Bryant 3.43% 4.33x
Buckle 4.17% 4.23x
Eddie Bauer 1.53% 4.07x
Coach 1.74% 3.92x
Mens Wearhouse 4.20% 3.88x
Composition Percentage: The overlap percentage between the Meijer audience and the Location attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Meijer audience is Detroit News.

Content Affinity Composition Index
Detroit News 10.33% 6.60x
Michigan Cluster 19.87% 6.00x
Exotic Pets 0.39% 4.82x
Sewing, Embroidery & Quilting 0.39% 4.65x
Calendar & Holidays 0.39% 4.05x
Bags & Luggage 0.18% 3.82x
Indiana Finance & Business Cluster 2.88% 3.75x
China Cluster 0.20% 3.39x
Woodwork 0.78% 3.32x
Indiana News & Business Cluster 4.84% 3.23x
Composition Percentage: The overlap percentage between the Meijer audience and the Content Affinity attribute.
Index: A comparison of the Meijer audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Meijer audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male