Explore the Meineke Audience
Below you'll find more information about the Meineke audience, broken down in different categories based on their digital and physical behaviors. These are 393 thousand unique devices whose actions qualify for the Meineke audience.
INTERESTS
The Meineke audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Meineke audience is Home-Made Face Mask Researchers.
| Interest | Composition | Index |
| Home-Made Face Mask Researchers | 0.44% | 2.33x |
| School Closings Updates Readers | 0.10% | 1.97x |
| St. Louis Trip Planners | 5.50% | 1.96x |
| Sprint Customers | 0.06% | 1.84x |
| Pantry Recipes Researchers | 0.05% | 1.84x |
| Retirement Planning Amid Covid-19 | 0.05% | 1.83x |
| St. Louis Cardinals Fans | 4.29% | 1.81x |
| Social Distancing Content Readers | 0.10% | 1.81x |
| Hulu Users | 0.25% | 1.80x |
| Amazon Prime Movie Subscribers | 0.25% | 1.78x |
Composition Percentage:
The overlap percentage between the Meineke audience and the Interest attribute.
Index: A comparison of the Meineke audience to the internet population.
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APPAREL RETAILERS
The Meineke audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Meineke audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 17.18x |
| LL Bean | 0.45% | 5.84x |
| Abercrombie & Fitch | 0.35% | 5.48x |
| Dressbarn | 2.77% | 5.16x |
| REI | 0.97% | 5.15x |
| Joe's Jeans | 0.08% | 5.03x |
| Charlotte Russe | 0.38% | 4.95x |
| Lane Bryant | 3.04% | 4.67x |
| Lorna Jane | 0.19% | 4.58x |
| Mens Wearhouse | 5.30% | 4.37x |
Composition Percentage:
The overlap percentage between the Meineke audience and the Location attribute.
Index: A comparison of the Meineke audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Meineke audience is Psychology & Social Work.
| Content Affinity | Composition | Index |
| Psychology & Social Work | 0.20% | 5.70x |
| Poland Cluster | 0.20% | 4.34x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.45% | 3.78x |
| Shipping & Logistics | 0.06% | 3.68x |
| Pre-Built Home Researchers | 0.25% | 3.53x |
| Telescopes | 0.13% | 3.43x |
| College Greek Life | 0.10% | 3.32x |
| Work Productivity | 0.10% | 3.15x |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 0.15% | 3.11x |
| Missouri News Content Cluster | 3.69% | 2.79x |
Composition Percentage:
The overlap percentage between the Meineke audience and the Content Affinity attribute.
Index: A comparison of the Meineke audience to the internet population.
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DEMOGRAPHICS
The Meineke audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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