Explore the Meineke Audience
Below you'll find more information about the Meineke audience, broken down in different categories based on their digital and physical behaviors. These are 216 thousand unique devices whose actions qualify for the Meineke audience.
INTERESTS
The Meineke audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Meineke audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.06% | 1.84x |
| Las Vegas Hotel Researchers | 3.36% | 1.83x |
| T-Mobile Customers | 0.09% | 1.75x |
| California Skiers and Snowboarders | 3.97% | 1.73x |
| Caribbean Destination Reopening Researchers | 1.81% | 1.67x |
| Portuguese Food Enthusiasts | 2.91% | 1.66x |
| Chicago Trip Planners | 3.66% | 1.65x |
| Seattle Seahawks Fans | 3.61% | 1.64x |
| Christmas Tree Shoppers | 3.26% | 1.63x |
| EDM Festival Enthusiasts | 3.36% | 1.59x |
Composition Percentage:
The overlap percentage between the Meineke audience and the Interest attribute.
Index: A comparison of the Meineke audience to the internet population.
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APPAREL RETAILERS
The Meineke audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Meineke audience is REI.
| Location | Composition | Index |
| REI | 0.54% | 3.95x |
| LL Bean | 0.20% | 3.57x |
| The North Face | 0.40% | 3.41x |
| Abercrombie & Fitch | 0.13% | 3.15x |
| Patagonia | 0.17% | 3.00x |
| Lane Bryant | 1.80% | 2.94x |
| Mens Wearhouse | 2.66% | 2.93x |
| Tommy Bahama | 0.37% | 2.86x |
| Madewell | 0.46% | 2.84x |
| Coach | 0.95% | 2.77x |
Composition Percentage:
The overlap percentage between the Meineke audience and the Location attribute.
Index: A comparison of the Meineke audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Meineke audience is Poland Cluster.
| Content Affinity | Composition | Index |
| Poland Cluster | 0.20% | 5.22x |
| Parenting & Children's Activities | 0.15% | 5.05x |
| Internet Service Provider Sites | 0.15% | 4.27x |
| Brazil & Portugal News | 0.20% | 3.96x |
| Pakistan Cluster | 0.24% | 3.80x |
| Children's Health | 0.10% | 3.69x |
| Furniture & Home Improvement | 0.20% | 3.54x |
| Nursing | 0.10% | 3.50x |
| Home Remodeling | 0.15% | 3.48x |
| Maps & Navigation | 0.20% | 3.39x |
Composition Percentage:
The overlap percentage between the Meineke audience and the Content Affinity attribute.
Index: A comparison of the Meineke audience to the internet population.
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DEMOGRAPHICS
The Meineke audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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