Explore the Meineke Audience
Below you'll find more information about the Meineke audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Meineke audience.
INTERESTS
The Meineke audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Meineke audience is Philadelphia Phillies Fans.
| Interest | Composition | Index |
| Philadelphia Phillies Fans | 1.68% | 1.48x |
| Summer Festivals and Fairs Visitors | 1.83% | 1.36x |
| Philadelphia Eagles Fans | 1.56% | 1.35x |
| Automotive Auctions Enthusiasts | 1.68% | 1.31x |
| Auto Show Enthusiasts | 1.72% | 1.31x |
| Hip Hop Fans | 1.62% | 1.30x |
| Mid-Range Grocery Shoppers | 1.80% | 1.30x |
| Christmas Tree Shoppers | 1.53% | 1.30x |
| Houston Rockets Fans | 1.64% | 1.27x |
| Washington DC Trip Planners | 1.71% | 1.27x |
Composition Percentage:
The overlap percentage between the Meineke audience and the Interest attribute.
Index: A comparison of the Meineke audience to the internet population.
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APPAREL RETAILERS
The Meineke audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Meineke audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.53% | 7.54x |
| Dressbarn | 4.30% | 6.63x |
| Columbia | 1.12% | 6.44x |
| Charlotte Russe | 1.99% | 6.34x |
| Gymboree | 2.61% | 6.28x |
| Abercrombie & Fitch | 2.88% | 6.23x |
| Brooks Brothers | 3.27% | 6.22x |
| Aeropostale | 2.72% | 6.21x |
| Express | 2.47% | 6.14x |
| Hollister | 2.42% | 6.10x |
Composition Percentage:
The overlap percentage between the Meineke audience and the Location attribute.
Index: A comparison of the Meineke audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Meineke audience is Kentucky News.
| Content Affinity | Composition | Index |
| Kentucky News | 1.58% | 1.70x |
| Central Pennsylvania Cluster | 1.52% | 1.68x |
| Virginia News | 1.87% | 1.57x |
| Connecticut News | 2.14% | 1.54x |
| Texas Media | 1.59% | 1.39x |
| New Jersey News Cluster | 2.01% | 1.37x |
| Boston Cluster | 2.86% | 1.30x |
| Colorado News | 2.07% | 1.28x |
| Hip-Hop Enthusiast | 3.12% | 1.24x |
| Car Forums | 1.93% | 1.22x |
Composition Percentage:
The overlap percentage between the Meineke audience and the Content Affinity attribute.
Index: A comparison of the Meineke audience to the internet population.
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DEMOGRAPHICS
The Meineke audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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