Explore the Meineke Audience
Below you'll find more information about the Meineke audience, broken down in different categories based on their digital and physical behaviors. These are 93.5 thousand unique devices whose actions qualify for the Meineke audience.
INTERESTS
The Meineke audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Meineke audience is Beauty & Skincare Buyers.
| Interest | Composition | Index |
| Beauty & Skincare Buyers | 6.97% | 2.81x |
| Gift Card Researchers | 4.24% | 2.76x |
| Employee Management & HR Researchers | 4.85% | 2.71x |
| Financially Aware (COVID-19 related) | 3.33% | 2.66x |
| Bed & Bath Shoppers | 6.06% | 2.59x |
| Home Decor Shoppers | 4.85% | 2.55x |
| Charitable Donors | 3.94% | 2.46x |
| Getaways Researchers | 2.42% | 2.39x |
| Home Rug Shoppers | 4.55% | 2.38x |
| Home Goods Supercenter Shoppers | 4.55% | 2.38x |
Composition Percentage:
The overlap percentage between the Meineke audience and the Interest attribute.
Index: A comparison of the Meineke audience to the internet population.
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APPAREL RETAILERS
The Meineke audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Meineke audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.41% | 5.58x |
| REI | 0.84% | 5.23x |
| Charlotte Russe | 0.36% | 5.03x |
| Abercrombie & Fitch | 0.22% | 5.00x |
| The North Face | 0.63% | 4.68x |
| Patagonia | 0.26% | 4.58x |
| Mens Wearhouse | 4.73% | 4.51x |
| Brooks Brothers | 1.15% | 4.48x |
| Lorna Jane | 0.10% | 4.41x |
| American Apparel | 0.54% | 4.39x |
Composition Percentage:
The overlap percentage between the Meineke audience and the Location attribute.
Index: A comparison of the Meineke audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Meineke audience is Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling).
| Content Affinity | Composition | Index |
| Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) | 0.91% | 5.50x |
| Fishing | 0.91% | 4.44x |
| Teaching Tools for Kids | 1.21% | 4.32x |
| Parenting & Children's Activities | 0.18% | 3.98x |
| Health Issues Cluster | 1.52% | 3.61x |
| Conservatives & Conspiracies | 0.91% | 3.60x |
| Las Vegas Hotels | 3.03% | 3.55x |
| Auto Tires & Parts Repair Researchers | 0.13% | 3.54x |
| Charity Walks | 0.61% | 3.49x |
| Arkansas News | 2.73% | 3.48x |
Composition Percentage:
The overlap percentage between the Meineke audience and the Content Affinity attribute.
Index: A comparison of the Meineke audience to the internet population.
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DEMOGRAPHICS
The Meineke audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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