Explore the Meineke Audience
Below you'll find more information about the Meineke audience, broken down in different categories based on their digital and physical behaviors. These are 825.9 thousand unique devices whose actions qualify for the Meineke audience.
INTERESTS
The Meineke audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Meineke audience is UConn Huskies Fans.
| Interest | Composition | Index |
| UConn Huskies Fans | 1.44% | 1.47x |
| Summer Festivals and Fairs Visitors | 2.13% | 1.39x |
| Readers of African American Content | 1.53% | 1.38x |
| Hip Hop Fans | 1.85% | 1.34x |
| Readers of Jamaican Content | 1.49% | 1.28x |
| Train Travelers | 1.51% | 1.28x |
| Men's Underwear Shoppers | 1.58% | 1.25x |
| New England Patriots Fans | 1.63% | 1.25x |
| Bed & Bath Shoppers | 1.59% | 1.25x |
| Background Check Users | 1.59% | 1.24x |
Composition Percentage:
The overlap percentage between the Meineke audience and the Interest attribute.
Index: A comparison of the Meineke audience to the internet population.
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APPAREL RETAILERS
The Meineke audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Meineke audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.45% | 7.30x |
| Columbia | 0.81% | 6.48x |
| Dressbarn | 3.41% | 6.26x |
| Charlotte Russe | 1.61% | 6.24x |
| Express | 2.04% | 6.19x |
| Hollister | 1.41% | 6.13x |
| Brooks Brothers | 3.24% | 6.10x |
| Jos A. Bank Clothiers | 2.93% | 6.06x |
| Abercrombie & Fitch | 2.50% | 6.02x |
| Zumiez | 2.32% | 6.01x |
Composition Percentage:
The overlap percentage between the Meineke audience and the Location attribute.
Index: A comparison of the Meineke audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Meineke audience is Italy Cluster.
| Content Affinity | Composition | Index |
| Italy Cluster | 0.03% | 3.18x |
| Local & Travel England - East Midlands | 0.03% | 2.54x |
| Online Games | 0.22% | 2.12x |
| Cars, Travel & Food | 0.06% | 2.09x |
| Franco-African Cluster | 0.03% | 2.03x |
| Professional Audio Visual | 0.06% | 1.99x |
| Rhode Island Cluster | 0.34% | 1.99x |
| Brazil & Portugal News | 0.09% | 1.96x |
| Home Printing | 0.04% | 1.86x |
| New Hampshire News | 0.38% | 1.84x |
Composition Percentage:
The overlap percentage between the Meineke audience and the Content Affinity attribute.
Index: A comparison of the Meineke audience to the internet population.
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DEMOGRAPHICS
The Meineke audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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