Explore the Meineke Audience
Below you'll find more information about the Meineke audience, broken down in different categories based on their digital and physical behaviors. These are 133.5 thousand unique devices whose actions qualify for the Meineke audience.
INTERESTS
The Meineke audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Meineke audience is Credit Card Researchers.
| Interest | Composition | Index |
| Credit Card Researchers | 2.72% | 2.05x |
| St. Louis Cardinals Fans | 4.38% | 2.00x |
| Denture and Implant Researchers | 3.51% | 1.94x |
| St. Louis Trip Planners | 5.00% | 1.92x |
| Men's Clothing Shoppers | 2.45% | 1.89x |
| Fantasy & Comic Fans | 2.98% | 1.88x |
| Retirement Planning Amid Covid-19 | 1.84% | 1.87x |
| Land Rover Shoppers | 3.33% | 1.85x |
| Sprint Customers | 0.06% | 1.84x |
| Colorado County and Local Fair Visitors | 3.86% | 1.82x |
Composition Percentage:
The overlap percentage between the Meineke audience and the Interest attribute.
Index: A comparison of the Meineke audience to the internet population.
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APPAREL RETAILERS
The Meineke audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Meineke audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.20% | 9.41x |
| LL Bean | 0.46% | 8.01x |
| Abercrombie & Fitch | 0.26% | 6.27x |
| Mens Wearhouse | 5.30% | 5.42x |
| Dressbarn | 3.21% | 5.03x |
| REI | 0.87% | 4.95x |
| Bonobos | 0.30% | 4.77x |
| Zumiez | 2.97% | 4.61x |
| Eddie Bauer | 1.58% | 4.60x |
| Old Navy | 6.00% | 4.56x |
Composition Percentage:
The overlap percentage between the Meineke audience and the Location attribute.
Index: A comparison of the Meineke audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Meineke audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 0.26% | 5.47x |
| Parenting & Children's Activities | 0.18% | 3.98x |
| International Travel | 0.26% | 3.95x |
| Studio & Franchise Video Game Players | 0.61% | 3.94x |
| Auto Tires & Parts Repair Researchers | 0.13% | 3.54x |
| Diet & Weight Loss | 0.18% | 3.24x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.14% | 3.12x |
| Home Furnishings | 0.26% | 3.12x |
| Illinois News | 2.89% | 2.98x |
| Missouri News Content Cluster | 2.63% | 2.87x |
Composition Percentage:
The overlap percentage between the Meineke audience and the Content Affinity attribute.
Index: A comparison of the Meineke audience to the internet population.
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DEMOGRAPHICS
The Meineke audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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