Explore the Meineke Audience
Below you'll find more information about the Meineke audience, broken down in different categories based on their digital and physical behaviors. These are 612.6 thousand unique devices whose actions qualify for the Meineke audience.
INTERESTS
The Meineke audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Meineke audience is World Spa Day Researchers.
| Interest | Composition | Index |
| World Spa Day Researchers | 0.21% | 2.85x |
| Wireless Headphone Researchers | 0.12% | 2.57x |
| Lunar New Year Researchers | 0.91% | 1.91x |
| Sprint Customers | 0.06% | 1.84x |
| Caribbean Destination Reopening Researchers | 1.34% | 1.83x |
| Home Interior Design Enthusiasts | 1.16% | 1.81x |
| T-Mobile Customers | 0.09% | 1.75x |
| Home Design Enthusiasts | 0.97% | 1.70x |
| Yogis | 1.09% | 1.64x |
| Thanksgiving Turkey/Sides/Dessert Recipe Researchers | 0.85% | 1.63x |
Composition Percentage:
The overlap percentage between the Meineke audience and the Interest attribute.
Index: A comparison of the Meineke audience to the internet population.
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APPAREL RETAILERS
The Meineke audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Meineke audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.05% | 12.16x |
| LL Bean | 0.69% | 3.10x |
| Charlotte Russe | 0.69% | 2.80x |
| REI | 1.58% | 2.79x |
| Abercrombie & Fitch | 0.51% | 2.52x |
| Joe's Jeans | 0.11% | 2.48x |
| Mens Wearhouse | 10.16% | 2.43x |
| Coach | 3.45% | 2.39x |
| Eddie Bauer | 3.00% | 2.36x |
| Dressbarn | 5.52% | 2.34x |
Composition Percentage:
The overlap percentage between the Meineke audience and the Location attribute.
Index: A comparison of the Meineke audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Meineke audience is Child Development.
| Content Affinity | Composition | Index |
| Child Development | 0.09% | 5.10x |
| Travel, Food, Fashion & Fitness | 0.21% | 4.46x |
| College Greek Life | 0.06% | 3.93x |
| Illinois College Sports | 0.09% | 3.71x |
| New England Universities | 0.12% | 3.46x |
| Las Vegas Hotels | 2.19% | 3.45x |
| Video Content Sites | 0.06% | 3.24x |
| Celebrity Gossip | 0.06% | 3.12x |
| Music Education | 0.09% | 3.11x |
| Vietnam Cluster | 0.06% | 3.06x |
Composition Percentage:
The overlap percentage between the Meineke audience and the Content Affinity attribute.
Index: A comparison of the Meineke audience to the internet population.
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DEMOGRAPHICS
The Meineke audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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