Explore the Meineke Audience
Below you'll find more information about the Meineke audience, broken down in different categories based on their digital and physical behaviors. These are 963.5 thousand unique devices whose actions qualify for the Meineke audience.
INTERESTS
The Meineke audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Meineke audience is Automotive Service Professionals.
| Interest | Composition | Index |
| Automotive Service Professionals | 2.17% | 1.39x |
| Sweepstakes Enthusiasts | 2.04% | 1.38x |
| Automotive Auctions Enthusiasts | 2.64% | 1.37x |
| Dodge Vehicle Shoppers | 2.44% | 1.29x |
| Camaro Enthusiasts | 2.44% | 1.28x |
| Aftermarket Accessories Shoppers | 2.50% | 1.28x |
| Readers of Malayalam Content | 1.57% | 1.27x |
| Indiana Pacers Fans | 2.40% | 1.26x |
| HGTV Enthusiasts | 2.37% | 1.26x |
| Readers of El Salvadoran Content | 1.90% | 1.25x |
Composition Percentage:
The overlap percentage between the Meineke audience and the Interest attribute.
Index: A comparison of the Meineke audience to the internet population.
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APPAREL RETAILERS
The Meineke audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Meineke audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.64% | 6.38x |
| Dressbarn | 4.94% | 5.80x |
| Topshop | 0.28% | 5.75x |
| Charlotte Russe | 3.08% | 5.65x |
| Gymboree | 3.27% | 5.53x |
| Abercrombie & Fitch | 3.58% | 5.50x |
| Columbia | 1.32% | 5.48x |
| Hollister | 3.04% | 5.38x |
| Mens Wearhouse | 9.41% | 5.29x |
| REI | 1.94% | 5.29x |
Composition Percentage:
The overlap percentage between the Meineke audience and the Location attribute.
Index: A comparison of the Meineke audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Meineke audience is Handyman Tools.
| Content Affinity | Composition | Index |
| Handyman Tools | 0.01% | 9.78x |
| Content Streamers & Downloaders | 0.07% | 7.40x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.02% | 6.75x |
| Quinceanera Planning | 0.03% | 6.64x |
| Chat Rooms | 0.10% | 4.72x |
| As Seen On TV Products | 0.03% | 4.66x |
| Parenting & Nutrition | 0.02% | 4.63x |
| Mid-Atlantic Beaches | 0.10% | 4.34x |
| Canadian Construction & Renovation Research Cluster | 0.01% | 3.96x |
| Franchising | 0.10% | 3.88x |
Composition Percentage:
The overlap percentage between the Meineke audience and the Content Affinity attribute.
Index: A comparison of the Meineke audience to the internet population.
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DEMOGRAPHICS
The Meineke audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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