Dstillery Audiences

MENARDS

Audience Size: 663.7 Thousand Devices

Explore the Menards Audience

Below you'll find more information about the Menards audience, broken down in different categories based on their digital and physical behaviors. These are 663.7 thousand unique devices whose actions qualify for the Menards audience.

Dstillery Crafted Audiences

INTERESTS

The Menards audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Menards audience is Wisconsin County and Local Fair Visitors.

Interest Composition Index
Wisconsin County and Local Fair Visitors 11.92% 4.78x
Green Bay Packers Fans 9.63% 4.33x
Iowa County and Local Fair Visitors 8.30% 3.47x
Tractor Shoppers 6.85% 3.33x
North Midwest State Fair Visitors 7.89% 3.26x
Milwaukee Brewers Fans 7.12% 3.20x
Pontoon Boat Researchers 6.83% 3.16x
Snow Removal Researchers 6.89% 3.14x
Iowa Hawkeyes Fans 6.52% 2.97x
Midwestern Voters 6.67% 2.96x
Composition Percentage: The overlap percentage between the Menards audience and the Interest attribute.
Index: A comparison of the Menards audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Menards audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Menards audience is Carhartt.

Location Composition Index
Carhartt 29.49% 7.60x
Eddie Bauer 3.38% 6.10x
Buckle 7.29% 5.92x
Dressbarn 4.37% 4.80x
Lane Bryant 4.62% 4.61x
American Eagle Outfitters 6.09% 4.11x
Johnston and Murphy 6.33% 3.98x
Chicos 4.50% 3.93x
Columbia 0.99% 3.90x
Mens Wearhouse 6.48% 3.81x
Composition Percentage: The overlap percentage between the Menards audience and the Location attribute.
Index: A comparison of the Menards audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Menards audience is Wisconsin Travel & Tourism Cluster.

Content Affinity Composition Index
Wisconsin Travel & Tourism Cluster 5.68% 7.59x
Wisconsin Universities 3.58% 6.39x
North Dakota Cluster 2.86% 5.53x
Wisconsin Local Research Cluster 4.64% 5.49x
Minnesota Community Business Cluster 1.59% 5.01x
Minnesota Local News Cluster 7.34% 4.86x
Home Printing 0.06% 4.67x
South Dakota Cluster 1.57% 4.55x
Winnipeg Canada News 0.06% 4.47x
Iowa Cluster 5.70% 4.44x
Composition Percentage: The overlap percentage between the Menards audience and the Content Affinity attribute.
Index: A comparison of the Menards audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Menards audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female