Dstillery Audiences

MENARDS

Audience Size: 236.3 Thousand Devices

Explore the Menards Audience

Below you'll find more information about the Menards audience, broken down in different categories based on their digital and physical behaviors. These are 236.3 thousand unique devices whose actions qualify for the Menards audience.

Dstillery Crafted Audiences

INTERESTS

The Menards audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Menards audience is Wisconsin County and Local Fair Visitors.

Interest Composition Index
Wisconsin County and Local Fair Visitors 9.77% 3.61x
Green Bay Packers Fans 7.90% 3.25x
Minnesota County and Local Fair Visitors 8.94% 3.21x
North Midwest State Fair Visitors 7.42% 2.92x
Michigan County and Local Fair Visitors 8.51% 2.90x
Chicago Trip Planners 6.33% 2.87x
Milwaukee Brewers Fans 6.20% 2.79x
Minnesota Twins Fans 5.76% 2.75x
Iowa Hawkeyes Fans 6.06% 2.63x
Rapid City Trip Planners 4.76% 2.62x
Composition Percentage: The overlap percentage between the Menards audience and the Interest attribute.
Index: A comparison of the Menards audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Menards audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Menards audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.06% 13.05x
Johnston and Murphy 0.03% 12.03x
Maurices 10.65% 7.43x
Eddie Bauer 1.87% 5.09x
Carhartt 48.75% 5.05x
Buckle 4.25% 4.79x
Dressbarn 3.00% 4.17x
Mens Wearhouse 4.34% 3.90x
Lululemon 1.11% 3.59x
Lane Bryant 2.80% 3.52x
Composition Percentage: The overlap percentage between the Menards audience and the Location attribute.
Index: A comparison of the Menards audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Menards audience is Illinois.

Content Affinity Composition Index
Illinois 0.22% 6.76x
Winter Sports & Gear 0.17% 5.59x
Wisconsin Travel & Tourism Cluster 4.84% 4.81x
Wisconsin Universities 3.97% 4.67x
Painting & Renovation 0.22% 4.47x
Crossfit & Obstacle Race Enthusiasts 0.13% 4.23x
Amateur Radios 0.13% 4.16x
North Dakota Cluster 2.36% 4.07x
Minnesota Local News Cluster 8.07% 4.00x
Arts & Crafts 0.06% 3.93x
Composition Percentage: The overlap percentage between the Menards audience and the Content Affinity attribute.
Index: A comparison of the Menards audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Menards audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female