Dstillery Audiences

MENARDS

Audience Size: 402.2 Thousand Devices

Explore the Menards Audience

Below you'll find more information about the Menards audience, broken down in different categories based on their digital and physical behaviors. These are 402.2 thousand unique devices whose actions qualify for the Menards audience.

Dstillery Crafted Audiences

INTERESTS

The Menards audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Menards audience is Wisconsin County and Local Fair Visitors.

Interest Composition Index
Wisconsin County and Local Fair Visitors 9.92% 3.79x
Green Bay Packers Fans 7.51% 3.41x
Minnesota County and Local Fair Visitors 8.85% 3.11x
Minnesota Twins Fans 5.19% 3.09x
North Midwest State Fair Visitors 8.29% 3.07x
Milwaukee Brewers Fans 5.55% 3.06x
Chicago Trip Planners 5.42% 2.91x
Rapid City Trip Planners 3.69% 2.78x
Iowa Hawkeyes Fans 5.65% 2.76x
Chicago Blackhawks Fans 4.73% 2.71x
Composition Percentage: The overlap percentage between the Menards audience and the Interest attribute.
Index: A comparison of the Menards audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Menards audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Menards audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.08% 6.11x
Maurices 20.36% 4.30x
Johnston and Murphy 0.02% 4.03x
Calvin Klein 0.22% 3.09x
Eddie Bauer 3.74% 2.88x
Carhartt 55.88% 2.75x
Buckle 9.16% 2.65x
American Eagle Outfitters 6.73% 2.39x
Dressbarn 5.62% 2.35x
Mens Wearhouse 8.98% 2.13x
Composition Percentage: The overlap percentage between the Menards audience and the Location attribute.
Index: A comparison of the Menards audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Menards audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 3.36% 4.96x
Wisconsin Local Research Cluster 2.91% 4.78x
North Dakota Cluster 1.76% 4.70x
South Dakota Cluster 1.53% 4.42x
Canadian News 0.08% 4.28x
Wisconsin Travel & Tourism Cluster 3.98% 4.19x
Nebraska Cluster 3.17% 4.16x
Minnesota Local News Cluster 5.91% 3.97x
Iowa Cluster 4.24% 3.63x
Fishing 0.42% 3.58x
Composition Percentage: The overlap percentage between the Menards audience and the Content Affinity attribute.
Index: A comparison of the Menards audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Menards audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male