Explore the Menards Audience
Below you'll find more information about the Menards audience, broken down in different categories based on their digital and physical behaviors. These are 663.7 thousand unique devices whose actions qualify for the Menards audience.
INTERESTS
The Menards audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Menards audience is Wisconsin County and Local Fair Visitors.
| Interest | Composition | Index |
| Wisconsin County and Local Fair Visitors | 11.92% | 4.78x |
| Green Bay Packers Fans | 9.63% | 4.33x |
| Iowa County and Local Fair Visitors | 8.30% | 3.47x |
| Tractor Shoppers | 6.85% | 3.33x |
| North Midwest State Fair Visitors | 7.89% | 3.26x |
| Milwaukee Brewers Fans | 7.12% | 3.20x |
| Pontoon Boat Researchers | 6.83% | 3.16x |
| Snow Removal Researchers | 6.89% | 3.14x |
| Iowa Hawkeyes Fans | 6.52% | 2.97x |
| Midwestern Voters | 6.67% | 2.96x |
Composition Percentage:
The overlap percentage between the Menards audience and the Interest attribute.
Index: A comparison of the Menards audience to the internet population.
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APPAREL RETAILERS
The Menards audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Menards audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 29.49% | 7.60x |
| Eddie Bauer | 3.38% | 6.10x |
| Buckle | 7.29% | 5.92x |
| Dressbarn | 4.37% | 4.80x |
| Lane Bryant | 4.62% | 4.61x |
| American Eagle Outfitters | 6.09% | 4.11x |
| Johnston and Murphy | 6.33% | 3.98x |
| Chicos | 4.50% | 3.93x |
| Columbia | 0.99% | 3.90x |
| Mens Wearhouse | 6.48% | 3.81x |
Composition Percentage:
The overlap percentage between the Menards audience and the Location attribute.
Index: A comparison of the Menards audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Menards audience is Wisconsin Travel & Tourism Cluster.
| Content Affinity | Composition | Index |
| Wisconsin Travel & Tourism Cluster | 5.68% | 7.59x |
| Wisconsin Universities | 3.58% | 6.39x |
| North Dakota Cluster | 2.86% | 5.53x |
| Wisconsin Local Research Cluster | 4.64% | 5.49x |
| Minnesota Community Business Cluster | 1.59% | 5.01x |
| Minnesota Local News Cluster | 7.34% | 4.86x |
| Home Printing | 0.06% | 4.67x |
| South Dakota Cluster | 1.57% | 4.55x |
| Winnipeg Canada News | 0.06% | 4.47x |
| Iowa Cluster | 5.70% | 4.44x |
Composition Percentage:
The overlap percentage between the Menards audience and the Content Affinity attribute.
Index: A comparison of the Menards audience to the internet population.
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DEMOGRAPHICS
The Menards audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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