Explore the Menards Audience
Below you'll find more information about the Menards audience, broken down in different categories based on their digital and physical behaviors. These are 671.8 thousand unique devices whose actions qualify for the Menards audience.
INTERESTS
The Menards audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Menards audience is Wisconsin County and Local Fair Visitors.
| Interest | Composition | Index |
| Wisconsin County and Local Fair Visitors | 11.98% | 4.54x |
| Green Bay Packers Fans | 8.69% | 3.43x |
| North Midwest State Fair Visitors | 7.86% | 3.18x |
| Iowa County and Local Fair Visitors | 7.99% | 3.13x |
| Midwestern Voters | 6.84% | 3.00x |
| Tractor Shoppers | 6.91% | 2.93x |
| Iowa Hawkeyes Fans | 6.60% | 2.87x |
| Snow Removal Researchers | 5.99% | 2.72x |
| Minnesota Twins Fans | 6.02% | 2.71x |
| Mowing Equipment Shoppers | 5.64% | 2.68x |
Composition Percentage:
The overlap percentage between the Menards audience and the Interest attribute.
Index: A comparison of the Menards audience to the internet population.
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APPAREL RETAILERS
The Menards audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Menards audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 2.77% | 5.89x |
| Carhartt | 0.54% | 5.45x |
| Buckle | 6.10% | 5.45x |
| Express Outlets | 0.84% | 4.29x |
| Lane Bryant | 3.89% | 4.20x |
| Dressbarn | 3.63% | 4.01x |
| Columbia | 1.07% | 3.92x |
| Chicos | 3.78% | 3.67x |
| American Eagle Outfitters | 5.33% | 3.58x |
| Mens Wearhouse | 6.00% | 3.56x |
Composition Percentage:
The overlap percentage between the Menards audience and the Location attribute.
Index: A comparison of the Menards audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Menards audience is Wisconsin Travel & Tourism Cluster.
| Content Affinity | Composition | Index |
| Wisconsin Travel & Tourism Cluster | 5.10% | 6.52x |
| Farming & Agriculture | 0.62% | 5.71x |
| North Dakota Cluster | 2.77% | 5.41x |
| Minnesota Community Business Cluster | 1.95% | 5.16x |
| Wisconsin Universities | 3.35% | 5.14x |
| Wisconsin Local Research Cluster | 4.87% | 5.04x |
| South Dakota Cluster | 1.82% | 4.73x |
| Minnesota Local News Cluster | 7.47% | 4.72x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.03% | 3.97x |
| Iowa Cluster | 5.59% | 3.96x |
Composition Percentage:
The overlap percentage between the Menards audience and the Content Affinity attribute.
Index: A comparison of the Menards audience to the internet population.
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DEMOGRAPHICS
The Menards audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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