Dstillery Audiences

MENARDS

Audience Size: 354.1 Thousand Devices

Explore the Menards Audience

Below you'll find more information about the Menards audience, broken down in different categories based on their digital and physical behaviors. These are 354.1 thousand unique devices whose actions qualify for the Menards audience.

Dstillery Crafted Audiences

INTERESTS

The Menards audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Menards audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 6.25% 4.74x
Tractor Shoppers 4.13% 3.61x
Snow Removal Researchers 4.00% 3.47x
Milwaukee Brewers Fans 3.65% 3.45x
Mowing Equipment Shoppers 3.32% 3.41x
Midwestern Voters 3.98% 3.27x
Pontoon Boat Researchers 3.67% 3.17x
Minnesota Twins Fans 3.17% 2.97x
Rapid City Trip Planners 3.13% 2.96x
Iowa Hawkeyes Fans 3.12% 2.93x
Composition Percentage: The overlap percentage between the Menards audience and the Interest attribute.
Index: A comparison of the Menards audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Menards audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Menards audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 1.56% 9.40x
Columbia 0.79% 6.32x
Carhartt 18.19% 6.31x
Hollister 1.44% 6.28x
Express Outlets 0.30% 5.90x
American Eagle Outfitters 4.42% 5.88x
Aeropostale 2.56% 5.77x
Journeys 2.23% 5.72x
Dressbarn 3.05% 5.59x
Zumiez 2.02% 5.21x
Composition Percentage: The overlap percentage between the Menards audience and the Location attribute.
Index: A comparison of the Menards audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Menards audience is Wisconsin Travel & Tourism Cluster.

Content Affinity Composition Index
Wisconsin Travel & Tourism Cluster 4.27% 9.13x
Wisconsin Universities 3.58% 7.05x
Wisconsin Local Research Cluster 3.89% 6.77x
Minnesota Community Business Cluster 1.76% 5.97x
Farming & Agriculture 0.52% 5.63x
Indiana Finance & Business Cluster 1.64% 5.49x
South Dakota Cluster 1.19% 5.34x
Minnesota Local News Cluster 5.55% 5.30x
North Dakota Cluster 1.62% 5.27x
Nebraska Cluster 2.53% 4.79x
Composition Percentage: The overlap percentage between the Menards audience and the Content Affinity attribute.
Index: A comparison of the Menards audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Menards audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female