Dstillery Audiences

MENARDS

Audience Size: 127 Thousand Devices

Explore the Menards Audience

Below you'll find more information about the Menards audience, broken down in different categories based on their digital and physical behaviors. These are 127 thousand unique devices whose actions qualify for the Menards audience.

Dstillery Crafted Audiences

INTERESTS

The Menards audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Menards audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 3.40% 3.20x
Wisconsin County and Local Fair Visitors 6.53% 3.07x
Green Bay Packers Fans 6.81% 2.98x
Minnesota County and Local Fair Visitors 6.92% 2.88x
North Midwest State Fair Visitors 5.60% 2.74x
Professional Sound Products Researchers 3.19% 2.73x
Iowa Hawkeyes Fans 4.56% 2.71x
Rapid City Trip Planners 3.29% 2.59x
Big Box Store Jewelry Sale Shoppers 0.08% 2.58x
Iowa County and Local Fair Visitors 5.82% 2.57x
Composition Percentage: The overlap percentage between the Menards audience and the Interest attribute.
Index: A comparison of the Menards audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Menards audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Menards audience is Carhartt.

Location Composition Index
Carhartt 8.27% 8.25x
Maurices 5.30% 8.23x
Buckle 2.87% 6.33x
Eddie Bauer 0.83% 5.84x
Dressbarn 1.55% 5.81x
Lane Bryant 1.45% 5.45x
Calvin Klein 0.14% 5.14x
Chicos 1.51% 4.31x
Mens Wearhouse 1.76% 4.19x
Journeys 2.82% 4.05x
Composition Percentage: The overlap percentage between the Menards audience and the Location attribute.
Index: A comparison of the Menards audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Menards audience is North Dakota Cluster.

Content Affinity Composition Index
North Dakota Cluster 1.76% 6.40x
Wisconsin Universities 2.25% 5.63x
Wisconsin Travel & Tourism Cluster 3.35% 5.52x
Nebraska Cluster 2.64% 5.43x
South Dakota Cluster 1.10% 5.01x
Minnesota Local News Cluster 4.89% 4.98x
Iowa Cluster 3.35% 4.67x
K-Pop 0.11% 3.90x
Law School 0.11% 3.66x
Garden Power Equipment 0.27% 3.62x
Composition Percentage: The overlap percentage between the Menards audience and the Content Affinity attribute.
Index: A comparison of the Menards audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Menards audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female