Dstillery Audiences

MENARDS

Audience Size: 467.1 Thousand Devices

Explore the Menards Audience

Below you'll find more information about the Menards audience, broken down in different categories based on their digital and physical behaviors. These are 467.1 thousand unique devices whose actions qualify for the Menards audience.

Dstillery Crafted Audiences

INTERESTS

The Menards audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Menards audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 5.31% 4.94x
Iowa Hawkeyes Fans 3.79% 3.89x
Tractor Shoppers 4.52% 3.84x
Minnesota Twins Fans 3.54% 3.41x
Rapid City Trip Planners 3.37% 3.38x
Midwestern Voters 3.39% 3.38x
Snow Removal Researchers 3.37% 3.35x
Pontoon Boat Researchers 3.51% 3.35x
Milwaukee Brewers Fans 3.13% 3.11x
Indiana Hoosiers Fans 3.13% 3.10x
Composition Percentage: The overlap percentage between the Menards audience and the Interest attribute.
Index: A comparison of the Menards audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Menards audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Menards audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 2.29% 10.14x
Carhartt 16.02% 7.44x
Columbia 1.24% 7.12x
American Eagle Outfitters 4.97% 6.32x
Buckle 1.74% 6.30x
Aeropostale 2.66% 6.06x
Express 2.34% 5.81x
Express Outlets 0.54% 5.80x
Dressbarn 3.55% 5.47x
Lane Bryant 4.19% 5.44x
Composition Percentage: The overlap percentage between the Menards audience and the Location attribute.
Index: A comparison of the Menards audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Menards audience is Wisconsin Travel & Tourism Cluster.

Content Affinity Composition Index
Wisconsin Travel & Tourism Cluster 3.84% 8.33x
Minnesota Community Business Cluster 1.86% 6.63x
Minnesota Local News Cluster 6.88% 6.47x
North Dakota Cluster 1.96% 6.09x
Wisconsin Local Research Cluster 3.66% 5.97x
Wisconsin Universities 2.66% 5.46x
Iowa Cluster 4.72% 5.23x
Indiana News & Business Cluster 4.64% 5.10x
Indiana Finance & Business Cluster 1.51% 4.95x
Nebraska Cluster 2.83% 4.80x
Composition Percentage: The overlap percentage between the Menards audience and the Content Affinity attribute.
Index: A comparison of the Menards audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Menards audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female