Dstillery Audiences

MENARDS

Audience Size: 475.4 Thousand Devices

Explore the Menards Audience

Below you'll find more information about the Menards audience, broken down in different categories based on their digital and physical behaviors. These are 475.4 thousand unique devices whose actions qualify for the Menards audience.

Dstillery Crafted Audiences

INTERESTS

The Menards audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Menards audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 9.11% 4.43x
Midwestern Voters 6.58% 3.82x
Tractor Shoppers 5.57% 3.20x
Iowa Hawkeyes Fans 5.80% 3.09x
Milwaukee Brewers Fans 5.48% 2.83x
Rapid City Trip Planners 5.25% 2.81x
Minnesota Twins Fans 4.92% 2.64x
Chicago Cubs Fans 5.06% 2.60x
Farming Simulator Video Game Fans 5.34% 2.58x
Mowing Equipment Shoppers 4.05% 2.57x
Composition Percentage: The overlap percentage between the Menards audience and the Interest attribute.
Index: A comparison of the Menards audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Menards audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Menards audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 2.47% 7.09x
Carhartt 10.40% 6.26x
Buckle 4.18% 5.93x
Columbia 1.42% 5.90x
Express Outlets 0.77% 4.98x
Dressbarn 3.86% 4.54x
Lane Bryant 4.20% 4.34x
Aeropostale 2.64% 4.22x
American Eagle Outfitters 5.22% 4.22x
Express 3.16% 4.21x
Composition Percentage: The overlap percentage between the Menards audience and the Location attribute.
Index: A comparison of the Menards audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Menards audience is Canada News.

Content Affinity Composition Index
Canada News 0.05% 37.26x
Golf & Boats 0.02% 21.12x
Handyman Tools 0.02% 15.79x
Fashion & Cosmetics 0.05% 13.48x
Local & Travel England - North Midlands 0.05% 8.92x
Wisconsin Travel & Tourism Cluster 6.58% 7.44x
Decoration & Fabric 0.02% 7.03x
ISPs & Local Services 0.03% 7.03x
Saskatchewan Media & Retail Cluster 0.01% 6.69x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 6.48x
Composition Percentage: The overlap percentage between the Menards audience and the Content Affinity attribute.
Index: A comparison of the Menards audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Menards audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female