Dstillery Audiences

MENARDS

Audience Size: 223.1 Thousand Devices

Explore the Menards Audience

Below you'll find more information about the Menards audience, broken down in different categories based on their digital and physical behaviors. These are 223.1 thousand unique devices whose actions qualify for the Menards audience.

Dstillery Crafted Audiences

INTERESTS

The Menards audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Menards audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 3.93% 4.12x
Green Bay Packers Fans 5.02% 3.99x
Rapid City Trip Planners 2.79% 3.08x
Snow Removal Researchers 3.04% 3.03x
Iowa Hawkeyes Fans 2.94% 2.89x
Farmers 2.85% 2.87x
Price Conscious Grocery Shoppers 2.45% 2.81x
Midwestern Voters 3.04% 2.76x
Xtreme Sports Fans 2.74% 2.75x
Minnesota Twins Fans 2.79% 2.70x
Composition Percentage: The overlap percentage between the Menards audience and the Interest attribute.
Index: A comparison of the Menards audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Menards audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Menards audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.80% 8.48x
Hollister 0.81% 6.42x
Express Outlets 0.17% 6.11x
Carhartt 9.79% 5.92x
Journeys 1.20% 5.63x
American Eagle Outfitters 2.01% 5.03x
Columbia 0.38% 4.99x
Ralph Lauren 0.31% 4.77x
Lane Bryant 1.53% 4.65x
Old Navy 2.03% 4.61x
Composition Percentage: The overlap percentage between the Menards audience and the Location attribute.
Index: A comparison of the Menards audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Menards audience is Wisconsin Travel & Tourism Cluster.

Content Affinity Composition Index
Wisconsin Travel & Tourism Cluster 3.39% 8.32x
Minnesota Community Business Cluster 1.80% 6.32x
North Dakota Cluster 1.71% 6.29x
South Dakota Cluster 1.24% 6.16x
Wisconsin Universities 2.48% 5.91x
Indiana Finance & Business Cluster 1.54% 5.62x
Minnesota Local News Cluster 5.25% 5.47x
Wisconsin Local Research Cluster 2.53% 5.47x
Nebraska Cluster 2.47% 5.32x
Iowa Cluster 3.73% 4.82x
Composition Percentage: The overlap percentage between the Menards audience and the Content Affinity attribute.
Index: A comparison of the Menards audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Menards audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female