Explore the Menards Audience
Below you'll find more information about the Menards audience, broken down in different categories based on their digital and physical behaviors. These are 467.1 thousand unique devices whose actions qualify for the Menards audience.
INTERESTS
The Menards audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Menards audience is Green Bay Packers Fans.
| Interest | Composition | Index |
| Green Bay Packers Fans | 5.31% | 4.94x |
| Iowa Hawkeyes Fans | 3.79% | 3.89x |
| Tractor Shoppers | 4.52% | 3.84x |
| Minnesota Twins Fans | 3.54% | 3.41x |
| Rapid City Trip Planners | 3.37% | 3.38x |
| Midwestern Voters | 3.39% | 3.38x |
| Snow Removal Researchers | 3.37% | 3.35x |
| Pontoon Boat Researchers | 3.51% | 3.35x |
| Milwaukee Brewers Fans | 3.13% | 3.11x |
| Indiana Hoosiers Fans | 3.13% | 3.10x |
Composition Percentage:
The overlap percentage between the Menards audience and the Interest attribute.
Index: A comparison of the Menards audience to the internet population.
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APPAREL RETAILERS
The Menards audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Menards audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 2.29% | 10.14x |
| Carhartt | 16.02% | 7.44x |
| Columbia | 1.24% | 7.12x |
| American Eagle Outfitters | 4.97% | 6.32x |
| Buckle | 1.74% | 6.30x |
| Aeropostale | 2.66% | 6.06x |
| Express | 2.34% | 5.81x |
| Express Outlets | 0.54% | 5.80x |
| Dressbarn | 3.55% | 5.47x |
| Lane Bryant | 4.19% | 5.44x |
Composition Percentage:
The overlap percentage between the Menards audience and the Location attribute.
Index: A comparison of the Menards audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Menards audience is Wisconsin Travel & Tourism Cluster.
| Content Affinity | Composition | Index |
| Wisconsin Travel & Tourism Cluster | 3.84% | 8.33x |
| Minnesota Community Business Cluster | 1.86% | 6.63x |
| Minnesota Local News Cluster | 6.88% | 6.47x |
| North Dakota Cluster | 1.96% | 6.09x |
| Wisconsin Local Research Cluster | 3.66% | 5.97x |
| Wisconsin Universities | 2.66% | 5.46x |
| Iowa Cluster | 4.72% | 5.23x |
| Indiana News & Business Cluster | 4.64% | 5.10x |
| Indiana Finance & Business Cluster | 1.51% | 4.95x |
| Nebraska Cluster | 2.83% | 4.80x |
Composition Percentage:
The overlap percentage between the Menards audience and the Content Affinity attribute.
Index: A comparison of the Menards audience to the internet population.
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DEMOGRAPHICS
The Menards audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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