Dstillery Audiences

MENARDS

Audience Size: 671.8 Thousand Devices

Explore the Menards Audience

Below you'll find more information about the Menards audience, broken down in different categories based on their digital and physical behaviors. These are 671.8 thousand unique devices whose actions qualify for the Menards audience.

Dstillery Crafted Audiences

INTERESTS

The Menards audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Menards audience is Wisconsin County and Local Fair Visitors.

Interest Composition Index
Wisconsin County and Local Fair Visitors 11.98% 4.54x
Green Bay Packers Fans 8.69% 3.43x
North Midwest State Fair Visitors 7.86% 3.18x
Iowa County and Local Fair Visitors 7.99% 3.13x
Midwestern Voters 6.84% 3.00x
Tractor Shoppers 6.91% 2.93x
Iowa Hawkeyes Fans 6.60% 2.87x
Snow Removal Researchers 5.99% 2.72x
Minnesota Twins Fans 6.02% 2.71x
Mowing Equipment Shoppers 5.64% 2.68x
Composition Percentage: The overlap percentage between the Menards audience and the Interest attribute.
Index: A comparison of the Menards audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Menards audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Menards audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 2.77% 5.89x
Carhartt 0.54% 5.45x
Buckle 6.10% 5.45x
Express Outlets 0.84% 4.29x
Lane Bryant 3.89% 4.20x
Dressbarn 3.63% 4.01x
Columbia 1.07% 3.92x
Chicos 3.78% 3.67x
American Eagle Outfitters 5.33% 3.58x
Mens Wearhouse 6.00% 3.56x
Composition Percentage: The overlap percentage between the Menards audience and the Location attribute.
Index: A comparison of the Menards audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Menards audience is Wisconsin Travel & Tourism Cluster.

Content Affinity Composition Index
Wisconsin Travel & Tourism Cluster 5.10% 6.52x
Farming & Agriculture 0.62% 5.71x
North Dakota Cluster 2.77% 5.41x
Minnesota Community Business Cluster 1.95% 5.16x
Wisconsin Universities 3.35% 5.14x
Wisconsin Local Research Cluster 4.87% 5.04x
South Dakota Cluster 1.82% 4.73x
Minnesota Local News Cluster 7.47% 4.72x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.03% 3.97x
Iowa Cluster 5.59% 3.96x
Composition Percentage: The overlap percentage between the Menards audience and the Content Affinity attribute.
Index: A comparison of the Menards audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Menards audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female