Explore the Menards Audience
Below you'll find more information about the Menards audience, broken down in different categories based on their digital and physical behaviors. These are 353.3 thousand unique devices whose actions qualify for the Menards audience.
INTERESTS
The Menards audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Menards audience is Wisconsin County and Local Fair Visitors.
| Interest | Composition | Index |
| Wisconsin County and Local Fair Visitors | 13.03% | 4.13x |
| Green Bay Packers Fans | 10.60% | 3.69x |
| Minnesota County and Local Fair Visitors | 11.18% | 3.64x |
| Minnesota Twins Fans | 7.65% | 3.23x |
| Milwaukee Brewers Fans | 6.98% | 2.98x |
| North Midwest State Fair Visitors | 8.35% | 2.87x |
| Chicago Trip Planners | 6.74% | 2.81x |
| Midwestern Voters | 7.41% | 2.75x |
| Rapid City Trip Planners | 6.13% | 2.74x |
| Iowa Hawkeyes Fans | 5.92% | 2.56x |
Composition Percentage:
The overlap percentage between the Menards audience and the Interest attribute.
Index: A comparison of the Menards audience to the internet population.
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APPAREL RETAILERS
The Menards audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Menards audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.04% | 9.11x |
| Maurices | 8.64% | 7.64x |
| Eddie Bauer | 1.46% | 6.19x |
| Carhartt | 47.01% | 5.02x |
| Buckle | 2.60% | 4.74x |
| Dressbarn | 2.29% | 4.06x |
| Mens Wearhouse | 3.91% | 3.99x |
| Lane Bryant | 2.44% | 3.95x |
| American Eagle Outfitters | 2.15% | 3.94x |
| Lululemon | 0.91% | 3.86x |
Composition Percentage:
The overlap percentage between the Menards audience and the Location attribute.
Index: A comparison of the Menards audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Menards audience is Robotics.
| Content Affinity | Composition | Index |
| Robotics | 0.12% | 6.66x |
| Wisconsin Travel & Tourism Cluster | 7.80% | 5.52x |
| Southern California Tourism | 0.09% | 5.40x |
| Farming & Agriculture | 0.21% | 5.00x |
| Wisconsin Universities | 5.89% | 4.95x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.09% | 4.81x |
| Minnesota Community Business Cluster | 1.15% | 4.80x |
| Wisconsin Local Research Cluster | 6.41% | 4.35x |
| North Dakota Cluster | 3.25% | 4.01x |
| Flower Shopping | 0.06% | 3.99x |
Composition Percentage:
The overlap percentage between the Menards audience and the Content Affinity attribute.
Index: A comparison of the Menards audience to the internet population.
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DEMOGRAPHICS
The Menards audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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