Explore the Menards Audience
Below you'll find more information about the Menards audience, broken down in different categories based on their digital and physical behaviors. These are 526 thousand unique devices whose actions qualify for the Menards audience.
INTERESTS
The Menards audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Menards audience is Wisconsin County and Local Fair Visitors.
| Interest | Composition | Index |
| Wisconsin County and Local Fair Visitors | 11.54% | 5.10x |
| Minnesota County and Local Fair Visitors | 11.37% | 4.65x |
| Green Bay Packers Fans | 9.81% | 4.48x |
| Minnesota Twins Fans | 7.96% | 4.13x |
| Snow Removal Researchers | 6.20% | 3.45x |
| Michigan County and Local Fair Visitors | 8.51% | 3.34x |
| North Midwest State Fair Visitors | 7.47% | 3.30x |
| Rapid City Trip Planners | 5.63% | 3.23x |
| Milwaukee Brewers Fans | 6.00% | 3.17x |
| Iowa Hawkeyes Fans | 6.38% | 3.14x |
Composition Percentage:
The overlap percentage between the Menards audience and the Interest attribute.
Index: A comparison of the Menards audience to the internet population.
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APPAREL RETAILERS
The Menards audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Menards audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.69% | 16.63x |
| Levi Strauss | 0.07% | 13.26x |
| Carhartt | 39.34% | 7.32x |
| Eddie Bauer | 2.97% | 6.49x |
| Buckle | 7.00% | 6.41x |
| Dressbarn | 3.80% | 5.22x |
| Lane Bryant | 4.22% | 4.92x |
| American Eagle Outfitters | 5.32% | 4.49x |
| Chicos | 4.09% | 4.19x |
| Express Outlets | 0.72% | 3.93x |
Composition Percentage:
The overlap percentage between the Menards audience and the Location attribute.
Index: A comparison of the Menards audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Menards audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.12% | 7.99x |
| Minnesota Community Business Cluster | 1.90% | 6.45x |
| Wisconsin Travel & Tourism Cluster | 6.81% | 6.04x |
| Illinois Education | 0.14% | 5.72x |
| Minnesota Local News Cluster | 10.36% | 5.21x |
| Wisconsin Universities | 4.10% | 5.09x |
| North Dakota Cluster | 3.46% | 5.07x |
| Wisconsin Local Research Cluster | 6.20% | 5.00x |
| South Dakota Cluster | 1.93% | 4.54x |
| Farming & Agriculture | 0.23% | 4.35x |
Composition Percentage:
The overlap percentage between the Menards audience and the Content Affinity attribute.
Index: A comparison of the Menards audience to the internet population.
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DEMOGRAPHICS
The Menards audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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