Dstillery Audiences

MENARDS

Audience Size: 526 Thousand Devices

Explore the Menards Audience

Below you'll find more information about the Menards audience, broken down in different categories based on their digital and physical behaviors. These are 526 thousand unique devices whose actions qualify for the Menards audience.

Dstillery Crafted Audiences

INTERESTS

The Menards audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Menards audience is Wisconsin County and Local Fair Visitors.

Interest Composition Index
Wisconsin County and Local Fair Visitors 11.54% 5.10x
Minnesota County and Local Fair Visitors 11.37% 4.65x
Green Bay Packers Fans 9.81% 4.48x
Minnesota Twins Fans 7.96% 4.13x
Snow Removal Researchers 6.20% 3.45x
Michigan County and Local Fair Visitors 8.51% 3.34x
North Midwest State Fair Visitors 7.47% 3.30x
Rapid City Trip Planners 5.63% 3.23x
Milwaukee Brewers Fans 6.00% 3.17x
Iowa Hawkeyes Fans 6.38% 3.14x
Composition Percentage: The overlap percentage between the Menards audience and the Interest attribute.
Index: A comparison of the Menards audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Menards audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Menards audience is Maurices.

Location Composition Index
Maurices 0.69% 16.63x
Levi Strauss 0.07% 13.26x
Carhartt 39.34% 7.32x
Eddie Bauer 2.97% 6.49x
Buckle 7.00% 6.41x
Dressbarn 3.80% 5.22x
Lane Bryant 4.22% 4.92x
American Eagle Outfitters 5.32% 4.49x
Chicos 4.09% 4.19x
Express Outlets 0.72% 3.93x
Composition Percentage: The overlap percentage between the Menards audience and the Location attribute.
Index: A comparison of the Menards audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Menards audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.12% 7.99x
Minnesota Community Business Cluster 1.90% 6.45x
Wisconsin Travel & Tourism Cluster 6.81% 6.04x
Illinois Education 0.14% 5.72x
Minnesota Local News Cluster 10.36% 5.21x
Wisconsin Universities 4.10% 5.09x
North Dakota Cluster 3.46% 5.07x
Wisconsin Local Research Cluster 6.20% 5.00x
South Dakota Cluster 1.93% 4.54x
Farming & Agriculture 0.23% 4.35x
Composition Percentage: The overlap percentage between the Menards audience and the Content Affinity attribute.
Index: A comparison of the Menards audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Menards audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female