Explore the Menards Audience
Below you'll find more information about the Menards audience, broken down in different categories based on their digital and physical behaviors. These are 475.4 thousand unique devices whose actions qualify for the Menards audience.
INTERESTS
The Menards audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Menards audience is Green Bay Packers Fans.
| Interest | Composition | Index |
| Green Bay Packers Fans | 9.11% | 4.43x |
| Midwestern Voters | 6.58% | 3.82x |
| Tractor Shoppers | 5.57% | 3.20x |
| Iowa Hawkeyes Fans | 5.80% | 3.09x |
| Milwaukee Brewers Fans | 5.48% | 2.83x |
| Rapid City Trip Planners | 5.25% | 2.81x |
| Minnesota Twins Fans | 4.92% | 2.64x |
| Chicago Cubs Fans | 5.06% | 2.60x |
| Farming Simulator Video Game Fans | 5.34% | 2.58x |
| Mowing Equipment Shoppers | 4.05% | 2.57x |
Composition Percentage:
The overlap percentage between the Menards audience and the Interest attribute.
Index: A comparison of the Menards audience to the internet population.
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APPAREL RETAILERS
The Menards audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Menards audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 2.47% | 7.09x |
| Carhartt | 10.40% | 6.26x |
| Buckle | 4.18% | 5.93x |
| Columbia | 1.42% | 5.90x |
| Express Outlets | 0.77% | 4.98x |
| Dressbarn | 3.86% | 4.54x |
| Lane Bryant | 4.20% | 4.34x |
| Aeropostale | 2.64% | 4.22x |
| American Eagle Outfitters | 5.22% | 4.22x |
| Express | 3.16% | 4.21x |
Composition Percentage:
The overlap percentage between the Menards audience and the Location attribute.
Index: A comparison of the Menards audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Menards audience is Canada News.
| Content Affinity | Composition | Index |
| Canada News | 0.05% | 37.26x |
| Golf & Boats | 0.02% | 21.12x |
| Handyman Tools | 0.02% | 15.79x |
| Fashion & Cosmetics | 0.05% | 13.48x |
| Local & Travel England - North Midlands | 0.05% | 8.92x |
| Wisconsin Travel & Tourism Cluster | 6.58% | 7.44x |
| Decoration & Fabric | 0.02% | 7.03x |
| ISPs & Local Services | 0.03% | 7.03x |
| Saskatchewan Media & Retail Cluster | 0.01% | 6.69x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.01% | 6.48x |
Composition Percentage:
The overlap percentage between the Menards audience and the Content Affinity attribute.
Index: A comparison of the Menards audience to the internet population.
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DEMOGRAPHICS
The Menards audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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