Explore the Menards Audience
Below you'll find more information about the Menards audience, broken down in different categories based on their digital and physical behaviors. These are 236.3 thousand unique devices whose actions qualify for the Menards audience.
INTERESTS
The Menards audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Menards audience is Wisconsin County and Local Fair Visitors.
| Interest | Composition | Index |
| Wisconsin County and Local Fair Visitors | 9.77% | 3.61x |
| Green Bay Packers Fans | 7.90% | 3.25x |
| Minnesota County and Local Fair Visitors | 8.94% | 3.21x |
| North Midwest State Fair Visitors | 7.42% | 2.92x |
| Michigan County and Local Fair Visitors | 8.51% | 2.90x |
| Chicago Trip Planners | 6.33% | 2.87x |
| Milwaukee Brewers Fans | 6.20% | 2.79x |
| Minnesota Twins Fans | 5.76% | 2.75x |
| Iowa Hawkeyes Fans | 6.06% | 2.63x |
| Rapid City Trip Planners | 4.76% | 2.62x |
Composition Percentage:
The overlap percentage between the Menards audience and the Interest attribute.
Index: A comparison of the Menards audience to the internet population.
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APPAREL RETAILERS
The Menards audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Menards audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.06% | 13.05x |
| Johnston and Murphy | 0.03% | 12.03x |
| Maurices | 10.65% | 7.43x |
| Eddie Bauer | 1.87% | 5.09x |
| Carhartt | 48.75% | 5.05x |
| Buckle | 4.25% | 4.79x |
| Dressbarn | 3.00% | 4.17x |
| Mens Wearhouse | 4.34% | 3.90x |
| Lululemon | 1.11% | 3.59x |
| Lane Bryant | 2.80% | 3.52x |
Composition Percentage:
The overlap percentage between the Menards audience and the Location attribute.
Index: A comparison of the Menards audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Menards audience is Illinois.
| Content Affinity | Composition | Index |
| Illinois | 0.22% | 6.76x |
| Winter Sports & Gear | 0.17% | 5.59x |
| Wisconsin Travel & Tourism Cluster | 4.84% | 4.81x |
| Wisconsin Universities | 3.97% | 4.67x |
| Painting & Renovation | 0.22% | 4.47x |
| Crossfit & Obstacle Race Enthusiasts | 0.13% | 4.23x |
| Amateur Radios | 0.13% | 4.16x |
| North Dakota Cluster | 2.36% | 4.07x |
| Minnesota Local News Cluster | 8.07% | 4.00x |
| Arts & Crafts | 0.06% | 3.93x |
Composition Percentage:
The overlap percentage between the Menards audience and the Content Affinity attribute.
Index: A comparison of the Menards audience to the internet population.
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DEMOGRAPHICS
The Menards audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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