Dstillery Audiences

MENARDS

Audience Size: 207.2 Thousand Devices

Explore the Menards Audience

Below you'll find more information about the Menards audience, broken down in different categories based on their digital and physical behaviors. These are 207.2 thousand unique devices whose actions qualify for the Menards audience.

Dstillery Crafted Audiences

INTERESTS

The Menards audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Menards audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 8.79% 3.29x
Wisconsin County and Local Fair Visitors 8.35% 3.14x
Green Bay Packers Fans 7.23% 3.06x
Minnesota County and Local Fair Visitors 8.42% 2.99x
Iowa Hawkeyes Fans 5.74% 2.94x
Minnesota Twins Fans 5.80% 2.89x
Chicago Blackhawks Fans 5.11% 2.77x
Midwestern Voters 5.67% 2.60x
Milwaukee Brewers Fans 4.86% 2.53x
Chicago Trip Planners 5.17% 2.46x
Composition Percentage: The overlap percentage between the Menards audience and the Interest attribute.
Index: A comparison of the Menards audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Menards audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Menards audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.04% 8.97x
Levi Strauss 0.04% 6.79x
Maurices 15.33% 6.59x
Carhartt 47.00% 4.48x
Eddie Bauer 2.63% 4.35x
Buckle 6.96% 4.32x
LL Bean 0.39% 3.75x
American Eagle Outfitters 4.80% 3.70x
Dressbarn 3.93% 3.70x
Calvin Klein 0.12% 3.56x
Composition Percentage: The overlap percentage between the Menards audience and the Location attribute.
Index: A comparison of the Menards audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Menards audience is Nebraska Cluster.

Content Affinity Composition Index
Nebraska Cluster 4.86% 6.68x
North Dakota Cluster 2.37% 6.04x
South Dakota Cluster 1.75% 5.07x
Garden Power Equipment 0.56% 4.99x
Wisconsin Travel & Tourism Cluster 4.55% 4.48x
Minnesota Local News Cluster 7.04% 4.37x
Bags & Luggage 0.12% 3.92x
Law School 0.11% 3.66x
Indiana Finance & Business Cluster 1.81% 3.63x
Wisconsin Universities 2.24% 3.61x
Composition Percentage: The overlap percentage between the Menards audience and the Content Affinity attribute.
Index: A comparison of the Menards audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Menards audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female