Explore the Menards Audience
Below you'll find more information about the Menards audience, broken down in different categories based on their digital and physical behaviors. These are 127 thousand unique devices whose actions qualify for the Menards audience.
INTERESTS
The Menards audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Menards audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 3.40% | 3.20x |
| Wisconsin County and Local Fair Visitors | 6.53% | 3.07x |
| Green Bay Packers Fans | 6.81% | 2.98x |
| Minnesota County and Local Fair Visitors | 6.92% | 2.88x |
| North Midwest State Fair Visitors | 5.60% | 2.74x |
| Professional Sound Products Researchers | 3.19% | 2.73x |
| Iowa Hawkeyes Fans | 4.56% | 2.71x |
| Rapid City Trip Planners | 3.29% | 2.59x |
| Big Box Store Jewelry Sale Shoppers | 0.08% | 2.58x |
| Iowa County and Local Fair Visitors | 5.82% | 2.57x |
Composition Percentage:
The overlap percentage between the Menards audience and the Interest attribute.
Index: A comparison of the Menards audience to the internet population.
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APPAREL RETAILERS
The Menards audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Menards audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 8.27% | 8.25x |
| Maurices | 5.30% | 8.23x |
| Buckle | 2.87% | 6.33x |
| Eddie Bauer | 0.83% | 5.84x |
| Dressbarn | 1.55% | 5.81x |
| Lane Bryant | 1.45% | 5.45x |
| Calvin Klein | 0.14% | 5.14x |
| Chicos | 1.51% | 4.31x |
| Mens Wearhouse | 1.76% | 4.19x |
| Journeys | 2.82% | 4.05x |
Composition Percentage:
The overlap percentage between the Menards audience and the Location attribute.
Index: A comparison of the Menards audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Menards audience is North Dakota Cluster.
| Content Affinity | Composition | Index |
| North Dakota Cluster | 1.76% | 6.40x |
| Wisconsin Universities | 2.25% | 5.63x |
| Wisconsin Travel & Tourism Cluster | 3.35% | 5.52x |
| Nebraska Cluster | 2.64% | 5.43x |
| South Dakota Cluster | 1.10% | 5.01x |
| Minnesota Local News Cluster | 4.89% | 4.98x |
| Iowa Cluster | 3.35% | 4.67x |
| K-Pop | 0.11% | 3.90x |
| Law School | 0.11% | 3.66x |
| Garden Power Equipment | 0.27% | 3.62x |
Composition Percentage:
The overlap percentage between the Menards audience and the Content Affinity attribute.
Index: A comparison of the Menards audience to the internet population.
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DEMOGRAPHICS
The Menards audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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