Explore the Menards Audience
Below you'll find more information about the Menards audience, broken down in different categories based on their digital and physical behaviors. These are 223.1 thousand unique devices whose actions qualify for the Menards audience.
INTERESTS
The Menards audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Menards audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 3.93% | 4.12x |
| Green Bay Packers Fans | 5.02% | 3.99x |
| Rapid City Trip Planners | 2.79% | 3.08x |
| Snow Removal Researchers | 3.04% | 3.03x |
| Iowa Hawkeyes Fans | 2.94% | 2.89x |
| Farmers | 2.85% | 2.87x |
| Price Conscious Grocery Shoppers | 2.45% | 2.81x |
| Midwestern Voters | 3.04% | 2.76x |
| Xtreme Sports Fans | 2.74% | 2.75x |
| Minnesota Twins Fans | 2.79% | 2.70x |
Composition Percentage:
The overlap percentage between the Menards audience and the Interest attribute.
Index: A comparison of the Menards audience to the internet population.
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APPAREL RETAILERS
The Menards audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Menards audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.80% | 8.48x |
| Hollister | 0.81% | 6.42x |
| Express Outlets | 0.17% | 6.11x |
| Carhartt | 9.79% | 5.92x |
| Journeys | 1.20% | 5.63x |
| American Eagle Outfitters | 2.01% | 5.03x |
| Columbia | 0.38% | 4.99x |
| Ralph Lauren | 0.31% | 4.77x |
| Lane Bryant | 1.53% | 4.65x |
| Old Navy | 2.03% | 4.61x |
Composition Percentage:
The overlap percentage between the Menards audience and the Location attribute.
Index: A comparison of the Menards audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Menards audience is Wisconsin Travel & Tourism Cluster.
| Content Affinity | Composition | Index |
| Wisconsin Travel & Tourism Cluster | 3.39% | 8.32x |
| Minnesota Community Business Cluster | 1.80% | 6.32x |
| North Dakota Cluster | 1.71% | 6.29x |
| South Dakota Cluster | 1.24% | 6.16x |
| Wisconsin Universities | 2.48% | 5.91x |
| Indiana Finance & Business Cluster | 1.54% | 5.62x |
| Minnesota Local News Cluster | 5.25% | 5.47x |
| Wisconsin Local Research Cluster | 2.53% | 5.47x |
| Nebraska Cluster | 2.47% | 5.32x |
| Iowa Cluster | 3.73% | 4.82x |
Composition Percentage:
The overlap percentage between the Menards audience and the Content Affinity attribute.
Index: A comparison of the Menards audience to the internet population.
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DEMOGRAPHICS
The Menards audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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