Dstillery Audiences

MENARDS

Audience Size: 690.4 Thousand Devices

Explore the Menards Audience

Below you'll find more information about the Menards audience, broken down in different categories based on their digital and physical behaviors. These are 690.4 thousand unique devices whose actions qualify for the Menards audience.

Dstillery Crafted Audiences

INTERESTS

The Menards audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Menards audience is Wisconsin County and Local Fair Visitors.

Interest Composition Index
Wisconsin County and Local Fair Visitors 11.82% 4.73x
Green Bay Packers Fans 9.60% 3.86x
Midwestern Voters 7.93% 3.61x
Iowa County and Local Fair Visitors 8.04% 3.34x
Tractor Shoppers 7.12% 3.32x
Snow Removal Researchers 6.27% 3.22x
North Midwest State Fair Visitors 7.55% 3.20x
Mowing Equipment Shoppers 5.87% 3.17x
Iowa Hawkeyes Fans 6.67% 3.15x
Minnesota Twins Fans 6.41% 3.11x
Composition Percentage: The overlap percentage between the Menards audience and the Interest attribute.
Index: A comparison of the Menards audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Menards audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Menards audience is Carhartt.

Location Composition Index
Carhartt 13.83% 8.09x
Eddie Bauer 2.97% 5.65x
Buckle 6.23% 5.50x
Lane Bryant 4.11% 4.31x
Dressbarn 4.03% 4.27x
Express Outlets 0.81% 3.85x
Johnston and Murphy 7.26% 3.70x
Chicos 4.13% 3.66x
Columbia 0.99% 3.58x
Mens Wearhouse 6.03% 3.54x
Composition Percentage: The overlap percentage between the Menards audience and the Location attribute.
Index: A comparison of the Menards audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Menards audience is Wisconsin Travel & Tourism Cluster.

Content Affinity Composition Index
Wisconsin Travel & Tourism Cluster 4.92% 6.34x
Minnesota Community Business Cluster 2.04% 5.56x
Wisconsin Local Research Cluster 4.99% 5.37x
Wisconsin Universities 3.23% 5.29x
North Dakota Cluster 2.56% 4.79x
South Dakota Cluster 1.91% 4.77x
Minnesota Local News Cluster 7.30% 4.62x
Indiana Finance & Business Cluster 2.65% 4.41x
Illinois Education 0.22% 4.20x
Garden Power Equipment 2.13% 4.08x
Composition Percentage: The overlap percentage between the Menards audience and the Content Affinity attribute.
Index: A comparison of the Menards audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Menards audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female