Dstillery Audiences

MENARDS

Audience Size: 322.4 Thousand Devices

Explore the Menards Audience

Below you'll find more information about the Menards audience, broken down in different categories based on their digital and physical behaviors. These are 322.4 thousand unique devices whose actions qualify for the Menards audience.

Dstillery Crafted Audiences

INTERESTS

The Menards audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Menards audience is Wisconsin County and Local Fair Visitors.

Interest Composition Index
Wisconsin County and Local Fair Visitors 10.84% 3.76x
Green Bay Packers Fans 8.07% 3.47x
North Midwest State Fair Visitors 9.19% 3.08x
Chicago Trip Planners 5.85% 2.97x
Rapid City Trip Planners 4.39% 2.86x
Minnesota County and Local Fair Visitors 8.66% 2.77x
Iowa Hawkeyes Fans 6.35% 2.73x
Milwaukee Brewers Fans 5.57% 2.73x
Minnesota Twins Fans 5.17% 2.68x
Iowa County and Local Fair Visitors 7.85% 2.55x
Composition Percentage: The overlap percentage between the Menards audience and the Interest attribute.
Index: A comparison of the Menards audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Menards audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Menards audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.06% 7.26x
Johnston and Murphy 0.02% 7.20x
Maurices 12.62% 4.07x
Carhartt 43.07% 2.76x
Eddie Bauer 2.00% 2.43x
Buckle 5.02% 2.42x
Calvin Klein 0.11% 2.33x
American Eagle Outfitters 3.68% 2.11x
Dressbarn 3.05% 2.01x
Express Outlets 0.68% 2.00x
Composition Percentage: The overlap percentage between the Menards audience and the Location attribute.
Index: A comparison of the Menards audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Menards audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 0.12% 6.76x
Farming & Agriculture 0.09% 5.90x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.19% 5.35x
Serbia & Albania Cluster 0.09% 5.32x
Wisconsin Travel & Tourism Cluster 5.08% 5.31x
South Dakota Cluster 1.81% 5.28x
Wisconsin Universities 3.86% 5.27x
Minnesota Community Business Cluster 0.22% 5.19x
Wisconsin Local Research Cluster 3.52% 4.94x
North Dakota Cluster 1.78% 3.94x
Composition Percentage: The overlap percentage between the Menards audience and the Content Affinity attribute.
Index: A comparison of the Menards audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Menards audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female