Explore the Menards Audience
Below you'll find more information about the Menards audience, broken down in different categories based on their digital and physical behaviors. These are 167.5 thousand unique devices whose actions qualify for the Menards audience.
INTERESTS
The Menards audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Menards audience is Wisconsin County and Local Fair Visitors.
| Interest | Composition | Index |
| Wisconsin County and Local Fair Visitors | 11.37% | 3.83x |
| Green Bay Packers Fans | 8.98% | 3.20x |
| Iowa Hawkeyes Fans | 8.12% | 3.17x |
| Minnesota County and Local Fair Visitors | 9.26% | 3.15x |
| Minnesota Twins Fans | 7.55% | 3.08x |
| North Midwest State Fair Visitors | 7.93% | 2.85x |
| Chicago Cubs Fans | 6.78% | 2.83x |
| Snow Removal Researchers | 6.11% | 2.74x |
| Midwestern Voters | 7.64% | 2.73x |
| Milwaukee Brewers Fans | 6.78% | 2.67x |
Composition Percentage:
The overlap percentage between the Menards audience and the Interest attribute.
Index: A comparison of the Menards audience to the internet population.
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APPAREL RETAILERS
The Menards audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Menards audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.03% | 7.63x |
| Maurices | 9.46% | 6.71x |
| Carhartt | 44.44% | 4.70x |
| Eddie Bauer | 1.69% | 4.63x |
| Buckle | 4.00% | 4.12x |
| Calvin Klein | 0.07% | 3.61x |
| Dressbarn | 2.44% | 3.58x |
| Lululemon | 0.89% | 3.21x |
| Lane Bryant | 2.44% | 3.19x |
| Victoria's Secret | 4.37% | 3.11x |
Composition Percentage:
The overlap percentage between the Menards audience and the Location attribute.
Index: A comparison of the Menards audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Menards audience is Minnesota Community Business Cluster.
| Content Affinity | Composition | Index |
| Minnesota Community Business Cluster | 0.86% | 9.60x |
| Fishing | 1.15% | 5.95x |
| South Dakota Cluster | 2.10% | 5.26x |
| Personal Finance Researchers | 0.32% | 5.08x |
| Wisconsin Travel & Tourism Cluster | 5.83% | 5.06x |
| Wisconsin Universities | 4.58% | 4.95x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.48% | 4.93x |
| Australia & New Zealand Media | 0.57% | 4.81x |
| Beer, Wine & Alcohol | 0.38% | 4.73x |
| North Dakota Cluster | 2.58% | 4.27x |
Composition Percentage:
The overlap percentage between the Menards audience and the Content Affinity attribute.
Index: A comparison of the Menards audience to the internet population.
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DEMOGRAPHICS
The Menards audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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