Explore the Mercedes Audience
Below you'll find more information about the Mercedes audience, broken down in different categories based on their digital and physical behaviors. These are 67.2 thousand unique devices whose actions qualify for the Mercedes audience.
INTERESTS
The Mercedes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mercedes audience is Retail Job Seekers.
| Interest | Composition | Index |
| Retail Job Seekers | 4.81% | 3.45x |
| Lacrosse Enthusiasts | 4.81% | 2.73x |
| Big & Tall Men | 6.67% | 2.69x |
| Pandora Jewelry Shoppers | 5.93% | 2.65x |
| France Trip Planners | 4.07% | 2.62x |
| Model Building Hobbyists | 5.56% | 2.53x |
| Tutoring Resources Researchers | 2.96% | 2.50x |
| Online Education Resource Researchers | 3.33% | 2.49x |
| Bed & Bath Shoppers | 4.81% | 2.47x |
| Northeastern Voters | 4.07% | 2.46x |
Composition Percentage:
The overlap percentage between the Mercedes audience and the Interest attribute.
Index: A comparison of the Mercedes audience to the internet population.
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APPAREL RETAILERS
The Mercedes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mercedes audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.48% | 6.49x |
| Intermix | 0.14% | 5.98x |
| Bonobos | 0.36% | 5.80x |
| Armani | 0.59% | 5.61x |
| Madewell | 0.93% | 5.34x |
| Free People | 0.87% | 5.25x |
| Talbots | 2.52% | 5.08x |
| Patagonia | 0.29% | 5.06x |
| Saint Laurent Paris | 0.11% | 4.92x |
| Urban Outfitters | 1.05% | 4.91x |
Composition Percentage:
The overlap percentage between the Mercedes audience and the Location attribute.
Index: A comparison of the Mercedes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mercedes audience is Mortgages & Insurance.
| Content Affinity | Composition | Index |
| Mortgages & Insurance | 0.30% | 3.86x |
| Sewing, Embroidery & Fabrics | 0.74% | 3.75x |
| Medical & Pharmaceutical Scholarship | 0.33% | 3.70x |
| Philadelphia Cluster | 3.33% | 3.60x |
| North Carolina Education | 2.22% | 3.34x |
| Math Education | 1.11% | 3.22x |
| Nutrition & Diabetic Living | 0.12% | 3.15x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 0.74% | 3.07x |
| Routers, Switches & Networking | 0.74% | 3.05x |
| Fox News Content Consumers | 1.48% | 2.99x |
Composition Percentage:
The overlap percentage between the Mercedes audience and the Content Affinity attribute.
Index: A comparison of the Mercedes audience to the internet population.
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DEMOGRAPHICS
The Mercedes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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