Explore the Mercedes Audience
Below you'll find more information about the Mercedes audience, broken down in different categories based on their digital and physical behaviors. These are 30.3 thousand unique devices whose actions qualify for the Mercedes audience.
INTERESTS
The Mercedes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mercedes audience is Getaways Researchers.
| Interest | Composition | Index |
| Getaways Researchers | 2.41% | 2.10x |
| European Trip Planners | 3.67% | 2.00x |
| Food Bank Researchers | 1.47% | 1.91x |
| Italian Mens National Soccer Team Fans | 3.14% | 1.86x |
| Online Investors | 2.83% | 1.76x |
| Quarantine Planners | 1.68% | 1.76x |
| Long Beach California Trip Planners | 3.98% | 1.75x |
| Toronto Blue Jays Fans | 2.94% | 1.74x |
| Home Buyers | 2.83% | 1.73x |
| Miami Marlins Fans | 3.56% | 1.70x |
Composition Percentage:
The overlap percentage between the Mercedes audience and the Interest attribute.
Index: A comparison of the Mercedes audience to the internet population.
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APPAREL RETAILERS
The Mercedes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mercedes audience is REI.
| Location | Composition | Index |
| REI | 1.02% | 6.52x |
| Joe's Jeans | 0.03% | 6.49x |
| Columbia | 0.43% | 5.86x |
| Bonobos | 0.29% | 5.61x |
| Saint Laurent Paris | 0.07% | 5.58x |
| Armani | 0.32% | 5.44x |
| Tommy Bahama | 0.63% | 5.35x |
| Lululemon | 1.23% | 5.29x |
| Intermix | 0.10% | 5.13x |
| Ralph Lauren | 0.71% | 5.05x |
Composition Percentage:
The overlap percentage between the Mercedes audience and the Location attribute.
Index: A comparison of the Mercedes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mercedes audience is Motorcycle Racing Researchers.
| Content Affinity | Composition | Index |
| Motorcycle Racing Researchers | 0.31% | 5.41x |
| New England & Ivy League Sports | 0.31% | 5.24x |
| Canada Business Cluster | 0.30% | 4.73x |
| Nursing | 0.31% | 4.68x |
| New Jersey Travel Location Cluster | 1.36% | 4.18x |
| Brazil & Portugal News | 0.21% | 3.92x |
| Data Centers | 0.21% | 3.82x |
| Internet Radio | 0.21% | 3.67x |
| Spanish Lifestyle & Health | 0.30% | 3.50x |
| Celebrity Gossip | 0.21% | 3.46x |
Composition Percentage:
The overlap percentage between the Mercedes audience and the Content Affinity attribute.
Index: A comparison of the Mercedes audience to the internet population.
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DEMOGRAPHICS
The Mercedes audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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