Explore the Mercedes Audience
Below you'll find more information about the Mercedes audience, broken down in different categories based on their digital and physical behaviors. These are 145.8 thousand unique devices whose actions qualify for the Mercedes audience.
INTERESTS
The Mercedes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mercedes audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 4.38% | 1.93x |
| Telemedicine Content Readers | 1.44% | 1.89x |
| United Nations Donors | 2.66% | 1.86x |
| Spain Trip Planners | 3.88% | 1.77x |
| Office Reopening Researchers | 2.01% | 1.77x |
| Cricket Enthusiasts | 2.80% | 1.74x |
| United Arab Emirates Trip Planners | 2.59% | 1.72x |
| Online Investors | 2.87% | 1.70x |
| Costa Rica Trip Planners | 3.52% | 1.67x |
| Investment Banking Professionals | 3.23% | 1.67x |
Composition Percentage:
The overlap percentage between the Mercedes audience and the Interest attribute.
Index: A comparison of the Mercedes audience to the internet population.
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APPAREL RETAILERS
The Mercedes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mercedes audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.11% | 4.26x |
| LL Bean | 0.22% | 4.00x |
| Saint Laurent Paris | 0.08% | 3.75x |
| REI | 0.51% | 3.69x |
| Tommy Bahama | 0.48% | 3.64x |
| Free People | 0.53% | 3.17x |
| Talbots | 1.29% | 3.12x |
| Anthropologie | 0.90% | 3.09x |
| Topshop | 0.02% | 3.07x |
| American Apparel | 0.34% | 2.99x |
Composition Percentage:
The overlap percentage between the Mercedes audience and the Location attribute.
Index: A comparison of the Mercedes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mercedes audience is Florida College Athletics.
| Content Affinity | Composition | Index |
| Florida College Athletics | 0.43% | 5.68x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 0.29% | 4.45x |
| New Jersey Travel Location Cluster | 0.86% | 4.18x |
| Pac 12 Sports | 0.29% | 4.12x |
| Cakes & Sweets | 0.14% | 3.97x |
| New England & Ivy League Sports | 0.14% | 3.41x |
| Bags & Luggage | 0.14% | 3.28x |
| Korea Cluster | 0.22% | 3.26x |
| Nutrition & Diabetic Living | 0.12% | 3.15x |
| Nursing | 0.20% | 2.92x |
Composition Percentage:
The overlap percentage between the Mercedes audience and the Content Affinity attribute.
Index: A comparison of the Mercedes audience to the internet population.
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DEMOGRAPHICS
The Mercedes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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