Explore the Mercedes Audience
Below you'll find more information about the Mercedes audience, broken down in different categories based on their digital and physical behaviors. These are 772 thousand unique devices whose actions qualify for the Mercedes audience.
INTERESTS
The Mercedes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mercedes audience is Los Angeles Dodgers Fans.
| Interest | Composition | Index |
| Los Angeles Dodgers Fans | 2.06% | 1.59x |
| Land Rover Shoppers | 1.68% | 1.57x |
| San Francisco 49ers Fans | 1.23% | 1.56x |
| Luxury Watch Shoppers | 1.68% | 1.50x |
| Yachting Enthusiasts | 1.44% | 1.50x |
| Baltimore Ravens Fans | 1.69% | 1.49x |
| Los Angeles Chargers Fans | 1.95% | 1.47x |
| New York Giants Fans | 1.44% | 1.46x |
| Oakland Raiders Fans | 1.31% | 1.45x |
| Miami Trip Planners | 1.70% | 1.45x |
Composition Percentage:
The overlap percentage between the Mercedes audience and the Interest attribute.
Index: A comparison of the Mercedes audience to the internet population.
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APPAREL RETAILERS
The Mercedes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mercedes audience is Free People.
| Location | Composition | Index |
| Free People | 0.16% | 4.92x |
| Michael Kors | 0.58% | 4.84x |
| Club Monaco | 0.47% | 4.51x |
| Lululemon | 0.32% | 4.42x |
| Patagonia | 0.23% | 3.83x |
| J. Crew | 1.59% | 3.72x |
| LL Bean | 0.18% | 3.72x |
| Banana Republic | 1.86% | 3.63x |
| Gymboree | 1.09% | 3.62x |
| The North Face | 0.92% | 3.56x |
Composition Percentage:
The overlap percentage between the Mercedes audience and the Location attribute.
Index: A comparison of the Mercedes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mercedes audience is Assorted Topics #11406 (Animals, Clothing, Events, Education).
| Content Affinity | Composition | Index |
| Assorted Topics #11406 (Animals, Clothing, Events, Education) | 0.05% | 2.15x |
| Lighting & Power | 0.18% | 2.08x |
| Perfume, Makeup & Cosmetics | 0.13% | 2.07x |
| Lacrosse College Athletics | 0.16% | 1.95x |
| Clean Energy | 0.14% | 1.93x |
| San Francisco Bay Area Cluster | 1.47% | 1.89x |
| Assorted Topics #11411 (Photography Resources, Stock Photos, Motorcycles) | 0.10% | 1.87x |
| Baltimore Cluster | 1.65% | 1.76x |
| Arabic News | 0.14% | 1.73x |
| Asia Travel | 0.40% | 1.71x |
Composition Percentage:
The overlap percentage between the Mercedes audience and the Content Affinity attribute.
Index: A comparison of the Mercedes audience to the internet population.
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DEMOGRAPHICS
The Mercedes audience resonates most for the following age and income brackets.
Age
Income
$25,000-$49,999
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