Explore the Mercedes Audience
Below you'll find more information about the Mercedes audience, broken down in different categories based on their digital and physical behaviors. These are 540.1 thousand unique devices whose actions qualify for the Mercedes audience.
INTERESTS
The Mercedes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mercedes audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.06% | 1.80x |
| Clemson Tigers Fans | 3.29% | 1.58x |
| Opera Enthusiasts | 2.44% | 1.57x |
| Land Rover Shoppers | 2.88% | 1.52x |
| Tampa Bay Buccaneers Fans | 3.13% | 1.52x |
| New York Yankees Fans | 2.85% | 1.50x |
| Miami Trip Planners | 2.98% | 1.49x |
| Oregon Ducks Fans | 2.47% | 1.45x |
| Readers of Russian Content | 2.35% | 1.44x |
| Tennis Players | 2.41% | 1.44x |
Composition Percentage:
The overlap percentage between the Mercedes audience and the Interest attribute.
Index: A comparison of the Mercedes audience to the internet population.
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APPAREL RETAILERS
The Mercedes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mercedes audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.45% | 10.99x |
| Topshop | 0.71% | 10.00x |
| Everlane | 0.20% | 8.92x |
| Intermix | 1.14% | 8.36x |
| Lorna Jane | 0.75% | 8.27x |
| Armani | 3.57% | 7.91x |
| Supreme | 0.16% | 7.67x |
| Club Monaco | 1.69% | 7.67x |
| Levi Strauss | 0.79% | 7.66x |
| Saint Laurent Paris | 1.22% | 7.62x |
Composition Percentage:
The overlap percentage between the Mercedes audience and the Location attribute.
Index: A comparison of the Mercedes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mercedes audience is Discount Books.
| Content Affinity | Composition | Index |
| Discount Books | 0.09% | 4.88x |
| Vancouver British Columbia Research Cluster | 0.06% | 3.78x |
| International Travel | 0.13% | 3.64x |
| Canada Shopping - Lifestyle and Mommy Blogs | 0.09% | 3.49x |
| Concert Posters | 0.06% | 3.37x |
| Sports Apparel | 0.19% | 3.34x |
| French News & Gossip Cluster | 0.09% | 3.04x |
| Health & Safety Compliance | 0.06% | 3.02x |
| Costumes | 0.06% | 2.67x |
| Bowling | 0.19% | 2.64x |
Composition Percentage:
The overlap percentage between the Mercedes audience and the Content Affinity attribute.
Index: A comparison of the Mercedes audience to the internet population.
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DEMOGRAPHICS
The Mercedes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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