Explore the Mercedes Audience
Below you'll find more information about the Mercedes audience, broken down in different categories based on their digital and physical behaviors. These are 364.5 thousand unique devices whose actions qualify for the Mercedes audience.
INTERESTS
The Mercedes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mercedes audience is Home Custom Bedroom Decorators.
| Interest | Composition | Index |
| Home Custom Bedroom Decorators | 1.15% | 2.08x |
| Custom Home Lighting Shoppers | 1.15% | 2.08x |
| Restaurant Researchers | 1.70% | 2.04x |
| Philadelphia Trip Planners | 1.88% | 1.96x |
| Landscape Architects | 1.64% | 1.94x |
| Hardware Shoppers | 1.70% | 1.92x |
| Cholesterol Researchers | 1.28% | 1.87x |
| Tampa and St Petersburg Trip Planners | 2.07% | 1.87x |
| Women's Fashion Magazine Readers | 1.76% | 1.85x |
| Food Delivery Service Users | 0.73% | 1.84x |
Composition Percentage:
The overlap percentage between the Mercedes audience and the Interest attribute.
Index: A comparison of the Mercedes audience to the internet population.
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APPAREL RETAILERS
The Mercedes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mercedes audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.41% | 5.12x |
| Joe's Jeans | 0.15% | 3.99x |
| Armani | 1.37% | 3.84x |
| Bonobos | 0.83% | 3.60x |
| REI | 1.62% | 3.49x |
| Club Monaco | 0.51% | 3.40x |
| Lululemon | 3.61% | 3.36x |
| Patagonia | 0.57% | 3.36x |
| Lorna Jane | 0.48% | 3.30x |
| LL Bean | 0.60% | 3.28x |
Composition Percentage:
The overlap percentage between the Mercedes audience and the Location attribute.
Index: A comparison of the Mercedes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mercedes audience is Pakistan Cluster.
| Content Affinity | Composition | Index |
| Pakistan Cluster | 0.18% | 5.71x |
| Korea Cluster | 0.18% | 4.11x |
| Pac 12 Sports | 0.24% | 4.03x |
| Poland Cluster | 0.12% | 3.95x |
| New York City Education & News Cluster | 0.24% | 3.92x |
| New Jersey Travel Location Cluster | 0.67% | 3.65x |
| RPG Games | 0.18% | 3.14x |
| South Africa News Cluster | 0.12% | 3.10x |
| Caribbean Cluster | 0.24% | 3.09x |
| Personal Finance Researchers | 0.12% | 2.76x |
Composition Percentage:
The overlap percentage between the Mercedes audience and the Content Affinity attribute.
Index: A comparison of the Mercedes audience to the internet population.
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DEMOGRAPHICS
The Mercedes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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