Dstillery Audiences

MERCEDES

Audience Size: 691 Thousand Devices

Explore the Mercedes Audience

Below you'll find more information about the Mercedes audience, broken down in different categories based on their digital and physical behaviors. These are 691 thousand unique devices whose actions qualify for the Mercedes audience.

Dstillery Crafted Audiences

INTERESTS

The Mercedes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mercedes audience is Opera Enthusiasts.

Interest Composition Index
Opera Enthusiasts 2.59% 1.52x
Men's Suit Shoppers 2.87% 1.50x
F1 Racing Enthusiasts 2.61% 1.49x
Spain Trip Planners 2.59% 1.46x
Men's Underwear Shoppers 2.67% 1.46x
Santa Monica Trip Planners 3.11% 1.45x
Japanese Luxury Car Enthusiasts 3.39% 1.45x
Los Angeles Trip Planners 3.13% 1.45x
Mercedes-Benz Vehicle Shoppers 2.80% 1.45x
Santa Cruz Trip Planners 3.11% 1.44x
Composition Percentage: The overlap percentage between the Mercedes audience and the Interest attribute.
Index: A comparison of the Mercedes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mercedes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mercedes audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.49% 9.26x
Topshop 0.81% 9.24x
Lorna Jane 0.73% 8.16x
Intermix 1.23% 7.61x
Everlane 0.17% 7.60x
Supreme 0.19% 7.53x
Saint Laurent Paris 1.20% 7.50x
Uniqlo 2.15% 7.11x
Levi Strauss 2.11% 7.07x
REI 2.16% 6.96x
Composition Percentage: The overlap percentage between the Mercedes audience and the Location attribute.
Index: A comparison of the Mercedes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mercedes audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).

Content Affinity Composition Index
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.06% 5.59x
Local & Travel England - Northern England 0.03% 3.88x
Concert Posters 0.07% 3.65x
Franco-African Cluster 0.04% 3.48x
Teaching Abroad 0.03% 3.33x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.07% 3.32x
Law School Research Cluster 0.06% 3.22x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.04% 2.77x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.03% 2.77x
French Canadian Cluster 0.07% 2.72x
Composition Percentage: The overlap percentage between the Mercedes audience and the Content Affinity attribute.
Index: A comparison of the Mercedes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mercedes audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male