Dstillery Audiences

MERCEDES

Audience Size: 772 Thousand Devices

Explore the Mercedes Audience

Below you'll find more information about the Mercedes audience, broken down in different categories based on their digital and physical behaviors. These are 772 thousand unique devices whose actions qualify for the Mercedes audience.

Dstillery Crafted Audiences

INTERESTS

The Mercedes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mercedes audience is Los Angeles Dodgers Fans.

Interest Composition Index
Los Angeles Dodgers Fans 2.06% 1.59x
Land Rover Shoppers 1.68% 1.57x
San Francisco 49ers Fans 1.23% 1.56x
Luxury Watch Shoppers 1.68% 1.50x
Yachting Enthusiasts 1.44% 1.50x
Baltimore Ravens Fans 1.69% 1.49x
Los Angeles Chargers Fans 1.95% 1.47x
New York Giants Fans 1.44% 1.46x
Oakland Raiders Fans 1.31% 1.45x
Miami Trip Planners 1.70% 1.45x
Composition Percentage: The overlap percentage between the Mercedes audience and the Interest attribute.
Index: A comparison of the Mercedes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mercedes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mercedes audience is Free People.

Location Composition Index
Free People 0.16% 4.92x
Michael Kors 0.58% 4.84x
Club Monaco 0.47% 4.51x
Lululemon 0.32% 4.42x
Patagonia 0.23% 3.83x
J. Crew 1.59% 3.72x
LL Bean 0.18% 3.72x
Banana Republic 1.86% 3.63x
Gymboree 1.09% 3.62x
The North Face 0.92% 3.56x
Composition Percentage: The overlap percentage between the Mercedes audience and the Location attribute.
Index: A comparison of the Mercedes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mercedes audience is Assorted Topics #11406 (Animals, Clothing, Events, Education).

Content Affinity Composition Index
Assorted Topics #11406 (Animals, Clothing, Events, Education) 0.05% 2.15x
Lighting & Power 0.18% 2.08x
Perfume, Makeup & Cosmetics 0.13% 2.07x
Lacrosse College Athletics 0.16% 1.95x
Clean Energy 0.14% 1.93x
San Francisco Bay Area Cluster 1.47% 1.89x
Assorted Topics #11411 (Photography Resources, Stock Photos, Motorcycles) 0.10% 1.87x
Baltimore Cluster 1.65% 1.76x
Arabic News 0.14% 1.73x
Asia Travel 0.40% 1.71x
Composition Percentage: The overlap percentage between the Mercedes audience and the Content Affinity attribute.
Index: A comparison of the Mercedes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mercedes audience resonates most for the following age and income brackets.
Age
Income
$25,000-$49,999