Dstillery Audiences

MERCEDES

Audience Size: 30.3 Thousand Devices

Explore the Mercedes Audience

Below you'll find more information about the Mercedes audience, broken down in different categories based on their digital and physical behaviors. These are 30.3 thousand unique devices whose actions qualify for the Mercedes audience.

Dstillery Crafted Audiences

INTERESTS

The Mercedes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mercedes audience is Getaways Researchers.

Interest Composition Index
Getaways Researchers 2.41% 2.10x
European Trip Planners 3.67% 2.00x
Food Bank Researchers 1.47% 1.91x
Italian Mens National Soccer Team Fans 3.14% 1.86x
Online Investors 2.83% 1.76x
Quarantine Planners 1.68% 1.76x
Long Beach California Trip Planners 3.98% 1.75x
Toronto Blue Jays Fans 2.94% 1.74x
Home Buyers 2.83% 1.73x
Miami Marlins Fans 3.56% 1.70x
Composition Percentage: The overlap percentage between the Mercedes audience and the Interest attribute.
Index: A comparison of the Mercedes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mercedes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mercedes audience is REI.

Location Composition Index
REI 1.02% 6.52x
Joe's Jeans 0.03% 6.49x
Columbia 0.43% 5.86x
Bonobos 0.29% 5.61x
Saint Laurent Paris 0.07% 5.58x
Armani 0.32% 5.44x
Tommy Bahama 0.63% 5.35x
Lululemon 1.23% 5.29x
Intermix 0.10% 5.13x
Ralph Lauren 0.71% 5.05x
Composition Percentage: The overlap percentage between the Mercedes audience and the Location attribute.
Index: A comparison of the Mercedes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mercedes audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 0.31% 5.41x
New England & Ivy League Sports 0.31% 5.24x
Canada Business Cluster 0.30% 4.73x
Nursing 0.31% 4.68x
New Jersey Travel Location Cluster 1.36% 4.18x
Brazil & Portugal News 0.21% 3.92x
Data Centers 0.21% 3.82x
Internet Radio 0.21% 3.67x
Spanish Lifestyle & Health 0.30% 3.50x
Celebrity Gossip 0.21% 3.46x
Composition Percentage: The overlap percentage between the Mercedes audience and the Content Affinity attribute.
Index: A comparison of the Mercedes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mercedes audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male