Dstillery Audiences

MERCEDES

Audience Size: 438.6 Thousand Devices

Explore the Mercedes Audience

Below you'll find more information about the Mercedes audience, broken down in different categories based on their digital and physical behaviors. These are 438.6 thousand unique devices whose actions qualify for the Mercedes audience.

Dstillery Crafted Audiences

INTERESTS

The Mercedes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mercedes audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 5.65% 2.36x
Houston Astros Fans 4.32% 2.02x
Houston Rockets Fans 4.27% 1.93x
Texas County and Local Fair Visitors 4.50% 1.88x
Western Canada Skiers and Snowboarders 2.36% 1.86x
Mercedes-Benz Vehicle Shoppers 3.69% 1.86x
Land Rover Shoppers 3.52% 1.80x
Texas AM Aggies Fans 4.09% 1.79x
Philadelphia Trip Planners 3.23% 1.79x
Subaru Vehicle Shoppers 3.34% 1.78x
Composition Percentage: The overlap percentage between the Mercedes audience and the Interest attribute.
Index: A comparison of the Mercedes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mercedes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mercedes audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.32% 10.64x
Topshop 0.52% 9.78x
Everlane 0.15% 9.12x
Intermix 0.91% 8.42x
Armani 3.05% 8.03x
Saint Laurent Paris 1.02% 7.99x
Lorna Jane 0.55% 7.81x
Club Monaco 1.43% 7.77x
Bonobos 1.65% 7.50x
Madewell 2.70% 7.41x
Composition Percentage: The overlap percentage between the Mercedes audience and the Location attribute.
Index: A comparison of the Mercedes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mercedes audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 0.29% 4.03x
Bathrooms & Plumbing 0.29% 3.81x
Canadian News 0.12% 3.47x
Cheerleading 0.13% 3.22x
Human Resources & Employee Management 0.09% 3.21x
Mobile Phone Networks 0.35% 3.17x
Dermatology 0.23% 3.15x
Nutrition & Diabetic Living 0.12% 3.15x
Healthcare - Doctors & Diagnosis 0.52% 3.15x
DIY Decoration & Furniture 0.40% 3.11x
Composition Percentage: The overlap percentage between the Mercedes audience and the Content Affinity attribute.
Index: A comparison of the Mercedes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mercedes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male