Dstillery Audiences

MERCEDES

Audience Size: 713.6 Thousand Devices

Explore the Mercedes Audience

Below you'll find more information about the Mercedes audience, broken down in different categories based on their digital and physical behaviors. These are 713.6 thousand unique devices whose actions qualify for the Mercedes audience.

Dstillery Crafted Audiences

INTERESTS

The Mercedes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mercedes audience is South West State Fair Visitors.

Interest Composition Index
South West State Fair Visitors 3.11% 1.31x
Car Collector Enthusiasts 2.99% 1.31x
Jaguar Vehicle Shoppers 3.20% 1.30x
Mercedes-Benz Vehicle Shoppers 2.77% 1.25x
Readers of Chinese Content 2.13% 1.24x
Readers of Belizean Content 2.37% 1.24x
Auto Show Enthusiasts 3.17% 1.22x
Readers of Colombian Content 2.21% 1.22x
Lexus Vehicle Shoppers 2.95% 1.22x
Santa Cruz Trip Planners 2.91% 1.21x
Composition Percentage: The overlap percentage between the Mercedes audience and the Interest attribute.
Index: A comparison of the Mercedes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mercedes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mercedes audience is Topshop.

Location Composition Index
Topshop 0.62% 8.64x
Lorna Jane 0.63% 8.39x
Joe's Jeans 0.50% 8.10x
Everlane 0.15% 7.54x
Intermix 1.16% 7.41x
Saint Laurent Paris 1.09% 7.33x
Armani 3.84% 6.90x
Uniqlo 1.81% 6.87x
Tommy Bahama 3.18% 6.72x
Bonobos 1.69% 6.71x
Composition Percentage: The overlap percentage between the Mercedes audience and the Location attribute.
Index: A comparison of the Mercedes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mercedes audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.02% 17.88x
Canada News 0.01% 17.48x
Golf & Boats 0.02% 14.73x
ISPs & Local Services 0.03% 12.03x
Assorted Topics (Animals, Clothing, Events, Education) 0.04% 10.25x
Washington D.C. Hotels 0.01% 10.01x
Assorted Topics (Viral Media, Paid Traffic) 0.03% 9.37x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 7.58x
Fashion & Cosmetics 0.02% 7.52x
Home Décor, Furniture, & Decorating 0.01% 6.28x
Composition Percentage: The overlap percentage between the Mercedes audience and the Content Affinity attribute.
Index: A comparison of the Mercedes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mercedes audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female