Explore the Mercedes Audience
Below you'll find more information about the Mercedes audience, broken down in different categories based on their digital and physical behaviors. These are 744.2 thousand unique devices whose actions qualify for the Mercedes audience.
INTERESTS
The Mercedes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mercedes audience is Baltimore Ravens Fans.
| Interest | Composition | Index |
| Baltimore Ravens Fans | 1.77% | 1.61x |
| Baltimore Orioles Fans | 1.58% | 1.60x |
| BMW Vehicle Shoppers | 1.68% | 1.57x |
| Yachting Enthusiasts | 1.87% | 1.57x |
| Land Rover Shoppers | 2.10% | 1.56x |
| Sailing Enthusiasts | 1.75% | 1.56x |
| Jaguar Vehicle Shoppers | 1.83% | 1.52x |
| Lacrosse Enthusiasts | 1.84% | 1.50x |
| San Francisco Giants Fans | 1.53% | 1.49x |
| Men's Clothing Shoppers | 1.62% | 1.48x |
Composition Percentage:
The overlap percentage between the Mercedes audience and the Interest attribute.
Index: A comparison of the Mercedes audience to the internet population.
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APPAREL RETAILERS
The Mercedes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mercedes audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.84% | 10.06x |
| Levi Strauss | 1.53% | 9.82x |
| Saint Laurent Paris | 1.23% | 9.56x |
| Everlane | 0.14% | 9.30x |
| Club Monaco | 1.14% | 8.80x |
| Tommy Bahama | 3.04% | 8.57x |
| Intermix | 1.01% | 8.25x |
| Armani | 3.32% | 8.19x |
| Uniqlo | 1.54% | 8.14x |
| Michael Kors | 2.65% | 8.11x |
Composition Percentage:
The overlap percentage between the Mercedes audience and the Location attribute.
Index: A comparison of the Mercedes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mercedes audience is Gadgets.
| Content Affinity | Composition | Index |
| Gadgets | 0.08% | 2.98x |
| Men's Dress Shirt Shopping | 0.23% | 2.63x |
| International Travel | 0.14% | 2.57x |
| Mexico Travel | 0.08% | 2.36x |
| Poland Cluster | 0.09% | 2.35x |
| Consumer Rewards | 0.06% | 2.23x |
| San Francisco Tourism | 0.23% | 2.21x |
| French News & Gossip Cluster | 0.07% | 2.12x |
| Hobby Drones & Remote-Controlled Cars | 0.13% | 2.11x |
| Memphis News | 0.15% | 2.03x |
Composition Percentage:
The overlap percentage between the Mercedes audience and the Content Affinity attribute.
Index: A comparison of the Mercedes audience to the internet population.
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DEMOGRAPHICS
The Mercedes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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