Dstillery Audiences

MERCEDES

Audience Size: 239.2 Thousand Devices

Explore the Mercedes Audience

Below you'll find more information about the Mercedes audience, broken down in different categories based on their digital and physical behaviors. These are 239.2 thousand unique devices whose actions qualify for the Mercedes audience.

Dstillery Crafted Audiences

INTERESTS

The Mercedes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mercedes audience is Telemedicine Content Readers.

Interest Composition Index
Telemedicine Content Readers 0.87% 2.44x
Home Custom Bedroom Decorators 0.60% 2.32x
Custom Home Lighting Shoppers 0.60% 2.32x
Hanukkah Celebration Planners 1.75% 2.15x
eBook Readers 1.28% 2.01x
Financial News Readers 1.14% 1.95x
Costco Deal Blog Readers 1.21% 1.92x
Harvard University Fans 0.74% 1.90x
San Diego Activities Researchers 1.08% 1.86x
Retirement Planning Amid Covid-19 1.28% 1.85x
Composition Percentage: The overlap percentage between the Mercedes audience and the Interest attribute.
Index: A comparison of the Mercedes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mercedes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mercedes audience is Intermix.

Location Composition Index
Intermix 0.40% 4.54x
Lorna Jane 0.66% 3.89x
Armani 1.62% 3.82x
Joe's Jeans 0.14% 3.62x
Saint Laurent Paris 0.36% 3.60x
Patagonia 0.68% 3.50x
Bonobos 0.89% 3.49x
Lululemon 4.04% 3.33x
REI 1.83% 3.32x
LL Bean 0.65% 3.27x
Composition Percentage: The overlap percentage between the Mercedes audience and the Location attribute.
Index: A comparison of the Mercedes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mercedes audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 0.74% 3.98x
Australia & New Zealand Media 0.20% 3.84x
College Planning 0.67% 3.60x
Public Policy Media 0.13% 3.37x
Assorted Topics (Viral Media, Paid Traffic) 0.20% 3.02x
Travel Adventure 0.60% 3.01x
K-Pop 0.13% 2.97x
Fishing 0.40% 2.96x
Assorted Topics (Car News, Animals, Viral Media) 0.13% 2.90x
Routers, Switches & Networking 0.40% 2.86x
Composition Percentage: The overlap percentage between the Mercedes audience and the Content Affinity attribute.
Index: A comparison of the Mercedes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mercedes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male