Explore the Mercedes Audience
Below you'll find more information about the Mercedes audience, broken down in different categories based on their digital and physical behaviors. These are 758.6 thousand unique devices whose actions qualify for the Mercedes audience.
INTERESTS
The Mercedes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mercedes audience is Santa Cruz Trip Planners.
| Interest | Composition | Index |
| Santa Cruz Trip Planners | 2.35% | 1.48x |
| Symphony Music Enthusiasts | 1.99% | 1.44x |
| Automotive News Readers | 1.30% | 1.39x |
| BMW Vehicle Shoppers | 1.40% | 1.38x |
| Baltimore Ravens Fans | 1.46% | 1.36x |
| Caribbean Trip Planners | 1.84% | 1.36x |
| Japanese Luxury Car Enthusiasts | 2.06% | 1.36x |
| Italian Mens National Soccer Team Fans | 1.64% | 1.35x |
| San Francisco Trip Planners | 1.90% | 1.34x |
| Electric Vehicle Shoppers | 1.29% | 1.34x |
Composition Percentage:
The overlap percentage between the Mercedes audience and the Interest attribute.
Index: A comparison of the Mercedes audience to the internet population.
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APPAREL RETAILERS
The Mercedes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mercedes audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.83% | 10.18x |
| Saint Laurent Paris | 1.07% | 10.16x |
| Club Monaco | 1.17% | 9.88x |
| Levi Strauss | 1.31% | 9.83x |
| Ralph Lauren | 0.92% | 8.89x |
| Armani | 2.30% | 8.78x |
| Tommy Bahama | 2.60% | 8.59x |
| Michael Kors | 2.11% | 8.26x |
| Uniqlo | 1.27% | 8.26x |
| Express | 2.77% | 8.16x |
Composition Percentage:
The overlap percentage between the Mercedes audience and the Location attribute.
Index: A comparison of the Mercedes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mercedes audience is Turkey & Iran Cluster.
| Content Affinity | Composition | Index |
| Turkey & Iran Cluster | 0.08% | 3.80x |
| Electronic Document Assembly | 0.07% | 3.07x |
| Sports - Golf, Hunting, Fishing | 0.04% | 2.81x |
| Lacrosse College Athletics | 0.22% | 2.57x |
| Canada Travel & Tourism | 0.04% | 2.47x |
| Serbia & Albania Cluster | 0.05% | 2.44x |
| Scotland Travel | 0.03% | 2.36x |
| Alternative Streaming Services | 0.05% | 2.23x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.06% | 2.16x |
| Baltimore Cluster | 2.21% | 2.13x |
Composition Percentage:
The overlap percentage between the Mercedes audience and the Content Affinity attribute.
Index: A comparison of the Mercedes audience to the internet population.
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DEMOGRAPHICS
The Mercedes audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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