Explore the Mercedes Audience
Below you'll find more information about the Mercedes audience, broken down in different categories based on their digital and physical behaviors. These are 110.8 thousand unique devices whose actions qualify for the Mercedes audience.
INTERESTS
The Mercedes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mercedes audience is Philadelphia Trip Planners.
| Interest | Composition | Index |
| Philadelphia Trip Planners | 2.69% | 2.27x |
| Philadelphia 76ers Fans | 4.03% | 2.23x |
| Philadelphia Phillies Fans | 4.65% | 2.14x |
| Las Vegas Nightlife Researchers | 4.16% | 2.12x |
| San Diego Activities Researchers | 2.44% | 2.12x |
| Houston Rockets Fans | 3.79% | 2.07x |
| Online Investors | 3.30% | 2.05x |
| Detroit Red Wings Fans | 3.79% | 2.02x |
| Apartment Hunters | 3.30% | 2.01x |
| Italy Trip Planners | 2.69% | 1.98x |
Composition Percentage:
The overlap percentage between the Mercedes audience and the Interest attribute.
Index: A comparison of the Mercedes audience to the internet population.
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APPAREL RETAILERS
The Mercedes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mercedes audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.19% | 8.48x |
| LL Bean | 0.40% | 6.96x |
| Bonobos | 0.44% | 6.84x |
| Armani | 0.56% | 6.83x |
| The North Face | 0.81% | 6.75x |
| Tommy Bahama | 0.75% | 6.55x |
| Free People | 0.90% | 5.95x |
| Madewell | 0.84% | 5.87x |
| Talbots | 2.61% | 5.76x |
| Jos A. Bank Clothiers | 2.80% | 5.73x |
Composition Percentage:
The overlap percentage between the Mercedes audience and the Location attribute.
Index: A comparison of the Mercedes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mercedes audience is New Jersey Travel Location Cluster.
| Content Affinity | Composition | Index |
| New Jersey Travel Location Cluster | 1.34% | 7.76x |
| India Cluster | 0.37% | 5.34x |
| Numerology & Astrology | 0.37% | 5.06x |
| Tahoe & Reno Tourism | 0.73% | 4.94x |
| Music Production | 0.37% | 4.88x |
| Fashion & Retail | 0.37% | 4.60x |
| Mortgages & Insurance | 0.30% | 3.86x |
| Philadelphia Cluster | 3.18% | 3.79x |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.37% | 3.71x |
| Florida College Athletics | 0.24% | 3.70x |
Composition Percentage:
The overlap percentage between the Mercedes audience and the Content Affinity attribute.
Index: A comparison of the Mercedes audience to the internet population.
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DEMOGRAPHICS
The Mercedes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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