Dstillery Audiences

MERCEDES

Audience Size: 145.8 Thousand Devices

Explore the Mercedes Audience

Below you'll find more information about the Mercedes audience, broken down in different categories based on their digital and physical behaviors. These are 145.8 thousand unique devices whose actions qualify for the Mercedes audience.

Dstillery Crafted Audiences

INTERESTS

The Mercedes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mercedes audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 4.38% 1.93x
Telemedicine Content Readers 1.44% 1.89x
United Nations Donors 2.66% 1.86x
Spain Trip Planners 3.88% 1.77x
Office Reopening Researchers 2.01% 1.77x
Cricket Enthusiasts 2.80% 1.74x
United Arab Emirates Trip Planners 2.59% 1.72x
Online Investors 2.87% 1.70x
Costa Rica Trip Planners 3.52% 1.67x
Investment Banking Professionals 3.23% 1.67x
Composition Percentage: The overlap percentage between the Mercedes audience and the Interest attribute.
Index: A comparison of the Mercedes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mercedes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mercedes audience is Intermix.

Location Composition Index
Intermix 0.11% 4.26x
LL Bean 0.22% 4.00x
Saint Laurent Paris 0.08% 3.75x
REI 0.51% 3.69x
Tommy Bahama 0.48% 3.64x
Free People 0.53% 3.17x
Talbots 1.29% 3.12x
Anthropologie 0.90% 3.09x
Topshop 0.02% 3.07x
American Apparel 0.34% 2.99x
Composition Percentage: The overlap percentage between the Mercedes audience and the Location attribute.
Index: A comparison of the Mercedes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mercedes audience is Florida College Athletics.

Content Affinity Composition Index
Florida College Athletics 0.43% 5.68x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.29% 4.45x
New Jersey Travel Location Cluster 0.86% 4.18x
Pac 12 Sports 0.29% 4.12x
Cakes & Sweets 0.14% 3.97x
New England & Ivy League Sports 0.14% 3.41x
Bags & Luggage 0.14% 3.28x
Korea Cluster 0.22% 3.26x
Nutrition & Diabetic Living 0.12% 3.15x
Nursing 0.20% 2.92x
Composition Percentage: The overlap percentage between the Mercedes audience and the Content Affinity attribute.
Index: A comparison of the Mercedes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mercedes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male