Explore the Mercedes Audience
Below you'll find more information about the Mercedes audience, broken down in different categories based on their digital and physical behaviors. These are 438.6 thousand unique devices whose actions qualify for the Mercedes audience.
INTERESTS
The Mercedes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mercedes audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 5.65% | 2.36x |
| Houston Astros Fans | 4.32% | 2.02x |
| Houston Rockets Fans | 4.27% | 1.93x |
| Texas County and Local Fair Visitors | 4.50% | 1.88x |
| Western Canada Skiers and Snowboarders | 2.36% | 1.86x |
| Mercedes-Benz Vehicle Shoppers | 3.69% | 1.86x |
| Land Rover Shoppers | 3.52% | 1.80x |
| Texas AM Aggies Fans | 4.09% | 1.79x |
| Philadelphia Trip Planners | 3.23% | 1.79x |
| Subaru Vehicle Shoppers | 3.34% | 1.78x |
Composition Percentage:
The overlap percentage between the Mercedes audience and the Interest attribute.
Index: A comparison of the Mercedes audience to the internet population.
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APPAREL RETAILERS
The Mercedes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mercedes audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.32% | 10.64x |
| Topshop | 0.52% | 9.78x |
| Everlane | 0.15% | 9.12x |
| Intermix | 0.91% | 8.42x |
| Armani | 3.05% | 8.03x |
| Saint Laurent Paris | 1.02% | 7.99x |
| Lorna Jane | 0.55% | 7.81x |
| Club Monaco | 1.43% | 7.77x |
| Bonobos | 1.65% | 7.50x |
| Madewell | 2.70% | 7.41x |
Composition Percentage:
The overlap percentage between the Mercedes audience and the Location attribute.
Index: A comparison of the Mercedes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mercedes audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 0.29% | 4.03x |
| Bathrooms & Plumbing | 0.29% | 3.81x |
| Canadian News | 0.12% | 3.47x |
| Cheerleading | 0.13% | 3.22x |
| Human Resources & Employee Management | 0.09% | 3.21x |
| Mobile Phone Networks | 0.35% | 3.17x |
| Dermatology | 0.23% | 3.15x |
| Nutrition & Diabetic Living | 0.12% | 3.15x |
| Healthcare - Doctors & Diagnosis | 0.52% | 3.15x |
| DIY Decoration & Furniture | 0.40% | 3.11x |
Composition Percentage:
The overlap percentage between the Mercedes audience and the Content Affinity attribute.
Index: A comparison of the Mercedes audience to the internet population.
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DEMOGRAPHICS
The Mercedes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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