Dstillery Audiences

MERCEDES

Audience Size: 758.6 Thousand Devices

Explore the Mercedes Audience

Below you'll find more information about the Mercedes audience, broken down in different categories based on their digital and physical behaviors. These are 758.6 thousand unique devices whose actions qualify for the Mercedes audience.

Dstillery Crafted Audiences

INTERESTS

The Mercedes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mercedes audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 2.35% 1.48x
Symphony Music Enthusiasts 1.99% 1.44x
Automotive News Readers 1.30% 1.39x
BMW Vehicle Shoppers 1.40% 1.38x
Baltimore Ravens Fans 1.46% 1.36x
Caribbean Trip Planners 1.84% 1.36x
Japanese Luxury Car Enthusiasts 2.06% 1.36x
Italian Mens National Soccer Team Fans 1.64% 1.35x
San Francisco Trip Planners 1.90% 1.34x
Electric Vehicle Shoppers 1.29% 1.34x
Composition Percentage: The overlap percentage between the Mercedes audience and the Interest attribute.
Index: A comparison of the Mercedes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mercedes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mercedes audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.83% 10.18x
Saint Laurent Paris 1.07% 10.16x
Club Monaco 1.17% 9.88x
Levi Strauss 1.31% 9.83x
Ralph Lauren 0.92% 8.89x
Armani 2.30% 8.78x
Tommy Bahama 2.60% 8.59x
Michael Kors 2.11% 8.26x
Uniqlo 1.27% 8.26x
Express 2.77% 8.16x
Composition Percentage: The overlap percentage between the Mercedes audience and the Location attribute.
Index: A comparison of the Mercedes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mercedes audience is Turkey & Iran Cluster.

Content Affinity Composition Index
Turkey & Iran Cluster 0.08% 3.80x
Electronic Document Assembly 0.07% 3.07x
Sports - Golf, Hunting, Fishing 0.04% 2.81x
Lacrosse College Athletics 0.22% 2.57x
Canada Travel & Tourism 0.04% 2.47x
Serbia & Albania Cluster 0.05% 2.44x
Scotland Travel 0.03% 2.36x
Alternative Streaming Services 0.05% 2.23x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.06% 2.16x
Baltimore Cluster 2.21% 2.13x
Composition Percentage: The overlap percentage between the Mercedes audience and the Content Affinity attribute.
Index: A comparison of the Mercedes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mercedes audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male