Explore the Mercedes Audience
Below you'll find more information about the Mercedes audience, broken down in different categories based on their digital and physical behaviors. These are 62.9 thousand unique devices whose actions qualify for the Mercedes audience.
INTERESTS
The Mercedes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mercedes audience is Online Grammar Tool Users.
| Interest | Composition | Index |
| Online Grammar Tool Users | 0.57% | 3.67x |
| Restaurant Supply Shoppers | 0.28% | 3.15x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.27% | 3.07x |
| Pre-Measured Grocery Shoppers | 0.71% | 2.90x |
| Gourmet Food & Wine Researchers | 0.99% | 2.89x |
| Food Allergies Researchers | 0.85% | 2.50x |
| Business Incorporating & LLC Filing Researchers | 1.42% | 2.47x |
| Home Design and Living Publication Readers | 0.99% | 2.36x |
| Cooking Show Fans | 0.85% | 2.26x |
| Healthy Diet Recipe Researchers | 0.71% | 2.20x |
Composition Percentage:
The overlap percentage between the Mercedes audience and the Interest attribute.
Index: A comparison of the Mercedes audience to the internet population.
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APPAREL RETAILERS
The Mercedes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mercedes audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.07% | 9.14x |
| Club Monaco | 0.24% | 8.30x |
| Calvin Klein | 0.23% | 7.78x |
| Madewell | 0.79% | 6.74x |
| Banana Republic | 0.92% | 6.55x |
| Kate Spade | 0.32% | 6.53x |
| Tommy Bahama | 0.74% | 6.48x |
| Eddie Bauer | 0.55% | 6.35x |
| Mens Wearhouse | 2.48% | 6.30x |
| Intermix | 0.12% | 5.98x |
Composition Percentage:
The overlap percentage between the Mercedes audience and the Location attribute.
Index: A comparison of the Mercedes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mercedes audience is Studio & Franchise Video Game Players.
| Content Affinity | Composition | Index |
| Studio & Franchise Video Game Players | 0.57% | 3.94x |
| Online Ticket Buyers | 0.14% | 3.77x |
| Data Analysis & Scripting | 0.42% | 3.57x |
| Australia & New Zealand Media | 0.28% | 3.34x |
| Graphic Design | 0.85% | 3.28x |
| Hunting | 0.41% | 3.22x |
| Hometown Livability | 0.27% | 3.05x |
| Auto Enthusiast Information Researchers | 0.57% | 3.04x |
| Design Software | 0.10% | 3.04x |
| India Cluster | 0.42% | 3.02x |
Composition Percentage:
The overlap percentage between the Mercedes audience and the Content Affinity attribute.
Index: A comparison of the Mercedes audience to the internet population.
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DEMOGRAPHICS
The Mercedes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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