Explore the Mercedes Audience
Below you'll find more information about the Mercedes audience, broken down in different categories based on their digital and physical behaviors. These are 90.4 thousand unique devices whose actions qualify for the Mercedes audience.
INTERESTS
The Mercedes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mercedes audience is Orlando Activities Researchers.
| Interest | Composition | Index |
| Orlando Activities Researchers | 0.53% | 5.11x |
| Gift Givers | 1.93% | 2.66x |
| Office Supply Shoppers | 1.05% | 2.43x |
| Chicago Blackhawks Fans | 3.50% | 2.35x |
| Day Care Users | 2.01% | 2.34x |
| Gin Enthusiasts | 0.79% | 2.29x |
| Nursing Content Readers | 2.45% | 2.28x |
| Family Adventures Travelers | 0.79% | 2.28x |
| Men's Clothing Shoppers | 0.96% | 2.25x |
| Mens Business Clothes Shoppers | 0.61% | 2.21x |
Composition Percentage:
The overlap percentage between the Mercedes audience and the Interest attribute.
Index: A comparison of the Mercedes audience to the internet population.
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APPAREL RETAILERS
The Mercedes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mercedes audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.11% | 4.90x |
| Lorna Jane | 0.16% | 4.86x |
| Chicos | 2.05% | 4.62x |
| Tommy Bahama | 0.57% | 4.61x |
| Kate Spade | 0.55% | 4.44x |
| Mens Wearhouse | 2.55% | 4.33x |
| Ralph Lauren | 0.42% | 4.33x |
| REI | 0.42% | 4.29x |
| Armani | 0.39% | 4.22x |
| Lululemon | 1.12% | 4.13x |
Composition Percentage:
The overlap percentage between the Mercedes audience and the Location attribute.
Index: A comparison of the Mercedes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mercedes audience is Antiques & Auctions.
| Content Affinity | Composition | Index |
| Antiques & Auctions | 0.28% | 5.06x |
| Ireland Cluster | 0.26% | 4.77x |
| College Planning | 0.82% | 4.53x |
| Pac 12 Sports | 0.19% | 3.96x |
| Data, Analytics & Coding | 0.19% | 3.89x |
| Party Planning & Invitations | 0.26% | 3.55x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.19% | 3.48x |
| Calendar & Holidays | 0.18% | 3.43x |
| Middle East News | 0.28% | 3.37x |
| Parenting Blogs | 0.26% | 3.30x |
Composition Percentage:
The overlap percentage between the Mercedes audience and the Content Affinity attribute.
Index: A comparison of the Mercedes audience to the internet population.
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DEMOGRAPHICS
The Mercedes audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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