Explore the Mercedes Audience
Below you'll find more information about the Mercedes audience, broken down in different categories based on their digital and physical behaviors. These are 617.3 thousand unique devices whose actions qualify for the Mercedes audience.
INTERESTS
The Mercedes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mercedes audience is Santa Monica Trip Planners.
| Interest | Composition | Index |
| Santa Monica Trip Planners | 3.78% | 1.50x |
| Car Collector Enthusiasts | 3.03% | 1.45x |
| Land Rover Shoppers | 3.10% | 1.45x |
| Los Angeles Trip Planners | 3.54% | 1.43x |
| Japanese Luxury Car Enthusiasts | 3.68% | 1.42x |
| Tahoe Skiers and Snowboarders | 3.19% | 1.42x |
| Mercedes-Benz Vehicle Shoppers | 2.82% | 1.42x |
| Jaguar Vehicle Shoppers | 3.05% | 1.40x |
| Los Angeles Mass Transit Commuters | 3.71% | 1.40x |
| Surfers | 3.22% | 1.38x |
Composition Percentage:
The overlap percentage between the Mercedes audience and the Interest attribute.
Index: A comparison of the Mercedes audience to the internet population.
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APPAREL RETAILERS
The Mercedes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mercedes audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.55% | 11.41x |
| Topshop | 0.84% | 10.19x |
| Everlane | 0.21% | 8.62x |
| Lorna Jane | 0.92% | 8.58x |
| Intermix | 1.31% | 8.16x |
| Armani | 3.90% | 8.05x |
| Saint Laurent Paris | 1.40% | 8.03x |
| Club Monaco | 1.91% | 7.95x |
| Supreme | 0.18% | 7.87x |
| Bonobos | 2.23% | 7.70x |
Composition Percentage:
The overlap percentage between the Mercedes audience and the Location attribute.
Index: A comparison of the Mercedes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mercedes audience is Greece Cluster.
| Content Affinity | Composition | Index |
| Greece Cluster | 0.07% | 5.17x |
| Mysticism | 0.04% | 3.54x |
| Law School Research Cluster | 0.04% | 3.08x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.03% | 2.77x |
| Higher-End Fashion Brands | 0.07% | 2.50x |
| New Hampshire News | 0.72% | 2.49x |
| Office Furniture Design | 0.05% | 2.46x |
| Quebec Vacations | 0.12% | 2.41x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.21% | 2.38x |
| Feminism | 0.09% | 2.25x |
Composition Percentage:
The overlap percentage between the Mercedes audience and the Content Affinity attribute.
Index: A comparison of the Mercedes audience to the internet population.
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DEMOGRAPHICS
The Mercedes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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