Explore the Mercedes Audience
Below you'll find more information about the Mercedes audience, broken down in different categories based on their digital and physical behaviors. These are 691 thousand unique devices whose actions qualify for the Mercedes audience.
INTERESTS
The Mercedes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mercedes audience is Opera Enthusiasts.
| Interest | Composition | Index |
| Opera Enthusiasts | 2.59% | 1.52x |
| Men's Suit Shoppers | 2.87% | 1.50x |
| F1 Racing Enthusiasts | 2.61% | 1.49x |
| Spain Trip Planners | 2.59% | 1.46x |
| Men's Underwear Shoppers | 2.67% | 1.46x |
| Santa Monica Trip Planners | 3.11% | 1.45x |
| Japanese Luxury Car Enthusiasts | 3.39% | 1.45x |
| Los Angeles Trip Planners | 3.13% | 1.45x |
| Mercedes-Benz Vehicle Shoppers | 2.80% | 1.45x |
| Santa Cruz Trip Planners | 3.11% | 1.44x |
Composition Percentage:
The overlap percentage between the Mercedes audience and the Interest attribute.
Index: A comparison of the Mercedes audience to the internet population.
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APPAREL RETAILERS
The Mercedes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mercedes audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.49% | 9.26x |
| Topshop | 0.81% | 9.24x |
| Lorna Jane | 0.73% | 8.16x |
| Intermix | 1.23% | 7.61x |
| Everlane | 0.17% | 7.60x |
| Supreme | 0.19% | 7.53x |
| Saint Laurent Paris | 1.20% | 7.50x |
| Uniqlo | 2.15% | 7.11x |
| Levi Strauss | 2.11% | 7.07x |
| REI | 2.16% | 6.96x |
Composition Percentage:
The overlap percentage between the Mercedes audience and the Location attribute.
Index: A comparison of the Mercedes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mercedes audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.06% | 5.59x |
| Local & Travel England - Northern England | 0.03% | 3.88x |
| Concert Posters | 0.07% | 3.65x |
| Franco-African Cluster | 0.04% | 3.48x |
| Teaching Abroad | 0.03% | 3.33x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.07% | 3.32x |
| Law School Research Cluster | 0.06% | 3.22x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.04% | 2.77x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.03% | 2.77x |
| French Canadian Cluster | 0.07% | 2.72x |
Composition Percentage:
The overlap percentage between the Mercedes audience and the Content Affinity attribute.
Index: A comparison of the Mercedes audience to the internet population.
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DEMOGRAPHICS
The Mercedes audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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