Dstillery Audiences

MERCEDES

Audience Size: 724.4 Thousand Devices

Explore the Mercedes Audience

Below you'll find more information about the Mercedes audience, broken down in different categories based on their digital and physical behaviors. These are 724.4 thousand unique devices whose actions qualify for the Mercedes audience.

Dstillery Crafted Audiences

INTERESTS

The Mercedes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mercedes audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 2.17% 1.69x
Hanukkah Decorations Shoppers 1.95% 1.47x
San Francisco Giants Fans 1.52% 1.46x
Preppy Clothing Shoppers 1.78% 1.45x
Land Rover Shoppers 1.59% 1.44x
Tahoe Skiers and Snowboarders 1.82% 1.44x
Italian Mens National Soccer Team Fans 1.70% 1.40x
San Francisco Trip Planners 1.71% 1.38x
Readers of Chinese Content 1.62% 1.38x
Readers of Italian Content 1.42% 1.37x
Composition Percentage: The overlap percentage between the Mercedes audience and the Interest attribute.
Index: A comparison of the Mercedes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mercedes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mercedes audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.33% 10.30x
Saint Laurent Paris 0.49% 8.74x
Club Monaco 0.78% 8.64x
Levi Strauss 0.60% 8.31x
Joe's Jeans 0.19% 7.56x
Armani 0.99% 7.48x
Uniqlo 0.58% 7.46x
Hugo Boss 0.66% 7.23x
Michael Kors 1.01% 7.21x
Madewell 0.67% 7.10x
Composition Percentage: The overlap percentage between the Mercedes audience and the Location attribute.
Index: A comparison of the Mercedes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mercedes audience is Hobby Drones & Remote-Controlled Cars.

Content Affinity Composition Index
Hobby Drones & Remote-Controlled Cars 0.17% 2.77x
Lacrosse College Athletics 0.20% 2.44x
Assorted Topics #11406 (Animals, Clothing, Events, Education) 0.05% 2.15x
LGBTQ Advocacy 0.89% 2.05x
Humor & Entertainment 0.13% 2.01x
Auctions & Repossessions 0.12% 1.94x
Assorted Topics #11735 (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.26% 1.92x
Delaware Cluster 0.37% 1.89x
Caribbean Vacation 0.25% 1.88x
San Francisco Tourism 0.19% 1.85x
Composition Percentage: The overlap percentage between the Mercedes audience and the Content Affinity attribute.
Index: A comparison of the Mercedes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mercedes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male