Explore the MetroPCS Audience
Below you'll find more information about the MetroPCS audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the MetroPCS audience.
INTERESTS
The MetroPCS audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the MetroPCS audience is Readers of Caribbean Content.
| Interest | Composition | Index |
| Readers of Caribbean Content | 3.15% | 2.08x |
| Readers of Dominican Republic Content | 3.13% | 1.99x |
| Readers of El Salvadoran Content | 2.66% | 1.92x |
| Readers of South American Content | 2.71% | 1.89x |
| Readers of Honduran Content | 5.73% | 1.84x |
| Readers of Guatemalan Content | 2.74% | 1.83x |
| Colombia Trip Planners | 2.73% | 1.81x |
| Readers of Belizean Content | 2.85% | 1.79x |
| Readers of Colombian Content | 2.71% | 1.79x |
| Readers of Mexican Content | 2.70% | 1.78x |
Composition Percentage:
The overlap percentage between the MetroPCS audience and the Interest attribute.
Index: A comparison of the MetroPCS audience to the internet population.
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APPAREL RETAILERS
The MetroPCS audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the MetroPCS audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 0.27% | 13.72x |
| The Childrens Place | 1.08% | 12.86x |
| Forever 21 | 0.40% | 11.57x |
| Hugo Boss | 0.12% | 11.12x |
| Zumiez | 0.30% | 10.82x |
| Journeys | 0.28% | 10.60x |
| Gap | 1.00% | 10.25x |
| American Apparel | 0.23% | 10.18x |
| Express | 0.20% | 9.26x |
| Levi Strauss | 0.08% | 9.13x |
Composition Percentage:
The overlap percentage between the MetroPCS audience and the Location attribute.
Index: A comparison of the MetroPCS audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the MetroPCS audience is Latin American Spanish Language News.
| Content Affinity | Composition | Index |
| Latin American Spanish Language News | 0.24% | 2.56x |
| Central & South American News | 0.21% | 2.46x |
| Gossip & Entertainment | 0.39% | 2.38x |
| Spanish Health & Wellness | 0.57% | 2.34x |
| Caribbean Cluster | 0.27% | 2.27x |
| Franco-African Cluster | 0.03% | 2.26x |
| Spanish Lifestyle & Health | 0.11% | 2.24x |
| Latin American News | 0.25% | 2.23x |
| Spain News | 0.80% | 2.16x |
| Spain News - Madrid & Seville | 0.27% | 2.16x |
Composition Percentage:
The overlap percentage between the MetroPCS audience and the Content Affinity attribute.
Index: A comparison of the MetroPCS audience to the internet population.
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DEMOGRAPHICS
The MetroPCS audience resonates most for the following age and income brackets.
Age
18-24
Income
Under $25,000
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