Dstillery Audiences

METROPCS

Audience Size: 3.2 Million Devices

Explore the MetroPCS Audience

Below you'll find more information about the MetroPCS audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the MetroPCS audience.

Dstillery Crafted Audiences

INTERESTS

The MetroPCS audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the MetroPCS audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.04% 2.05x
Readers of Caribbean Content 4.55% 1.82x
Latin TV Enthusiasts 5.59% 1.81x
Readers of Puerto Rican Content 3.99% 1.74x
Readers of Argentinian Content 5.10% 1.71x
Readers of Honduran Content 4.92% 1.68x
AT&T Wireless Customers 0.06% 1.61x
Readers of South American Content 3.40% 1.60x
Readers of Cuban Content 2.95% 1.57x
Readers of El Salvadoran Content 4.88% 1.57x
Composition Percentage: The overlap percentage between the MetroPCS audience and the Interest attribute.
Index: A comparison of the MetroPCS audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The MetroPCS audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the MetroPCS audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.48% 4.24x
Topshop 0.06% 3.79x
Joe's Jeans 0.07% 3.72x
Abercrombie & Fitch 0.31% 3.51x
Forever 21 3.09% 3.46x
Hollister 3.34% 3.44x
Michael Kors 2.76% 3.37x
Aeropostale 4.54% 3.32x
Armani 0.70% 3.29x
Zara 0.66% 3.27x
Composition Percentage: The overlap percentage between the MetroPCS audience and the Location attribute.
Index: A comparison of the MetroPCS audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the MetroPCS audience is Youth Educational Resources.

Content Affinity Composition Index
Youth Educational Resources 0.01% 3.68x
Foreign Language Education 0.01% 3.68x
African-American Hair 0.02% 3.53x
Spanish Lifestyle & Health 0.10% 2.55x
Rhode Island Cluster 0.82% 2.49x
New York City Real Estate Research Cluster 0.54% 2.41x
Women Shoppers 0.01% 2.40x
Peru Media 0.16% 2.30x
Vietnam Cluster 0.02% 2.24x
Spain News - Madrid & Seville 0.52% 2.21x
Composition Percentage: The overlap percentage between the MetroPCS audience and the Content Affinity attribute.
Index: A comparison of the MetroPCS audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The MetroPCS audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male