Explore the MetroPCS Audience
Below you'll find more information about the MetroPCS audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the MetroPCS audience.
INTERESTS
The MetroPCS audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the MetroPCS audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.04% | 2.05x |
| Latin TV Enthusiasts | 6.47% | 1.76x |
| Readers of Caribbean Content | 5.23% | 1.73x |
| Readers of Argentinian Content | 5.86% | 1.72x |
| Readers of Puerto Rican Content | 4.00% | 1.72x |
| Readers of Spanish Content | 4.09% | 1.67x |
| Readers of Cuban Content | 3.05% | 1.65x |
| Readers of Honduran Content | 5.54% | 1.64x |
| AT&T Wireless Customers | 0.06% | 1.61x |
| Readers of Mexican Content | 2.70% | 1.60x |
Composition Percentage:
The overlap percentage between the MetroPCS audience and the Interest attribute.
Index: A comparison of the MetroPCS audience to the internet population.
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APPAREL RETAILERS
The MetroPCS audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the MetroPCS audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.03% | 4.05x |
| Charlotte Russe | 0.34% | 3.79x |
| The Childrens Place | 2.11% | 3.75x |
| Hollister | 1.22% | 3.74x |
| Forever 21 | 1.08% | 3.65x |
| Zara | 0.35% | 3.60x |
| Aeropostale | 1.76% | 3.50x |
| Abercrombie & Fitch | 0.24% | 3.49x |
| Michael Kors | 1.05% | 3.47x |
| Express | 1.95% | 3.39x |
Composition Percentage:
The overlap percentage between the MetroPCS audience and the Location attribute.
Index: A comparison of the MetroPCS audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the MetroPCS audience is English as a Second Language.
| Content Affinity | Composition | Index |
| English as a Second Language | 0.01% | 2.62x |
| Serbia & Albania Cluster | 0.05% | 2.39x |
| Brazil & Portugal News | 0.06% | 2.32x |
| France Online Music & Quiz Content Cluster | 0.03% | 2.30x |
| New York City Education & News Cluster | 0.15% | 2.25x |
| Rhode Island Cluster | 0.66% | 2.23x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.02% | 2.11x |
| Child Development | 0.02% | 2.10x |
| New York City Real Estate Research Cluster | 0.27% | 2.04x |
| Music Education | 0.01% | 2.04x |
Composition Percentage:
The overlap percentage between the MetroPCS audience and the Content Affinity attribute.
Index: A comparison of the MetroPCS audience to the internet population.
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DEMOGRAPHICS
The MetroPCS audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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