Dstillery Audiences

METROPCS

Audience Size: 1.8 Million Devices

Explore the MetroPCS Audience

Below you'll find more information about the MetroPCS audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the MetroPCS audience.

Dstillery Crafted Audiences

INTERESTS

The MetroPCS audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the MetroPCS audience is Readers of Caribbean Content.

Interest Composition Index
Readers of Caribbean Content 3.15% 2.08x
Readers of Dominican Republic Content 3.13% 1.99x
Readers of El Salvadoran Content 2.66% 1.92x
Readers of South American Content 2.71% 1.89x
Readers of Honduran Content 5.73% 1.84x
Readers of Guatemalan Content 2.74% 1.83x
Colombia Trip Planners 2.73% 1.81x
Readers of Belizean Content 2.85% 1.79x
Readers of Colombian Content 2.71% 1.79x
Readers of Mexican Content 2.70% 1.78x
Composition Percentage: The overlap percentage between the MetroPCS audience and the Interest attribute.
Index: A comparison of the MetroPCS audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The MetroPCS audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the MetroPCS audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.27% 13.72x
The Childrens Place 1.08% 12.86x
Forever 21 0.40% 11.57x
Hugo Boss 0.12% 11.12x
Zumiez 0.30% 10.82x
Journeys 0.28% 10.60x
Gap 1.00% 10.25x
American Apparel 0.23% 10.18x
Express 0.20% 9.26x
Levi Strauss 0.08% 9.13x
Composition Percentage: The overlap percentage between the MetroPCS audience and the Location attribute.
Index: A comparison of the MetroPCS audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the MetroPCS audience is Latin American Spanish Language News.

Content Affinity Composition Index
Latin American Spanish Language News 0.24% 2.56x
Central & South American News 0.21% 2.46x
Gossip & Entertainment 0.39% 2.38x
Spanish Health & Wellness 0.57% 2.34x
Caribbean Cluster 0.27% 2.27x
Franco-African Cluster 0.03% 2.26x
Spanish Lifestyle & Health 0.11% 2.24x
Latin American News 0.25% 2.23x
Spain News 0.80% 2.16x
Spain News - Madrid & Seville 0.27% 2.16x
Composition Percentage: The overlap percentage between the MetroPCS audience and the Content Affinity attribute.
Index: A comparison of the MetroPCS audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The MetroPCS audience resonates most for the following age and income brackets.
Age
18-24
Income
Under $25,000