Dstillery Audiences

METROPCS

Audience Size: 1.1 Million Devices

Explore the MetroPCS Audience

Below you'll find more information about the MetroPCS audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the MetroPCS audience.

Dstillery Crafted Audiences

INTERESTS

The MetroPCS audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the MetroPCS audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.04% 2.05x
Readers of Argentinian Content 3.38% 1.91x
Readers of Honduran Content 3.07% 1.74x
Readers of South American Content 2.98% 1.69x
Readers of Caribbean Content 3.08% 1.64x
Readers of Puerto Rican Content 3.00% 1.62x
AT&T Wireless Customers 0.06% 1.61x
Readers of Mexican Content 3.20% 1.59x
Readers of Guatemalan Content 3.21% 1.59x
Readers of El Salvadoran Content 3.24% 1.59x
Composition Percentage: The overlap percentage between the MetroPCS audience and the Interest attribute.
Index: A comparison of the MetroPCS audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The MetroPCS audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the MetroPCS audience is Uniqlo.

Location Composition Index
Uniqlo 0.28% 5.11x
Topshop 0.03% 5.00x
Saint Laurent Paris 0.11% 4.70x
Abercrombie & Fitch 0.23% 4.61x
Johnston and Murphy 0.01% 4.60x
Charlotte Russe 0.33% 4.58x
Armani 0.46% 4.52x
American Apparel 0.57% 4.43x
Forever 21 2.08% 4.42x
Zara 0.50% 4.39x
Composition Percentage: The overlap percentage between the MetroPCS audience and the Location attribute.
Index: A comparison of the MetroPCS audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the MetroPCS audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.01% 3.27x
Assorted Topics (Toys, T-Shirts, Volvos) 0.01% 2.89x
Electronic Cabling 0.01% 2.78x
Discount Shopping 0.04% 2.69x
Spanish Health & Wellness 0.14% 2.58x
Work Productivity 0.03% 2.48x
Mexico Cluster 0.70% 2.44x
Central & South American News 0.14% 2.36x
New York City Education & News Cluster 0.16% 2.27x
Latin American News 0.52% 2.23x
Composition Percentage: The overlap percentage between the MetroPCS audience and the Content Affinity attribute.
Index: A comparison of the MetroPCS audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The MetroPCS audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male