Explore the MetroPCS Audience
Below you'll find more information about the MetroPCS audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the MetroPCS audience.
INTERESTS
The MetroPCS audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the MetroPCS audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.04% | 2.05x |
| Readers of Argentinian Content | 3.38% | 1.91x |
| Readers of Honduran Content | 3.07% | 1.74x |
| Readers of South American Content | 2.98% | 1.69x |
| Readers of Caribbean Content | 3.08% | 1.64x |
| Readers of Puerto Rican Content | 3.00% | 1.62x |
| AT&T Wireless Customers | 0.06% | 1.61x |
| Readers of Mexican Content | 3.20% | 1.59x |
| Readers of Guatemalan Content | 3.21% | 1.59x |
| Readers of El Salvadoran Content | 3.24% | 1.59x |
Composition Percentage:
The overlap percentage between the MetroPCS audience and the Interest attribute.
Index: A comparison of the MetroPCS audience to the internet population.
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APPAREL RETAILERS
The MetroPCS audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the MetroPCS audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.28% | 5.11x |
| Topshop | 0.03% | 5.00x |
| Saint Laurent Paris | 0.11% | 4.70x |
| Abercrombie & Fitch | 0.23% | 4.61x |
| Johnston and Murphy | 0.01% | 4.60x |
| Charlotte Russe | 0.33% | 4.58x |
| Armani | 0.46% | 4.52x |
| American Apparel | 0.57% | 4.43x |
| Forever 21 | 2.08% | 4.42x |
| Zara | 0.50% | 4.39x |
Composition Percentage:
The overlap percentage between the MetroPCS audience and the Location attribute.
Index: A comparison of the MetroPCS audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the MetroPCS audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).
| Content Affinity | Composition | Index |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.01% | 3.27x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.01% | 2.89x |
| Electronic Cabling | 0.01% | 2.78x |
| Discount Shopping | 0.04% | 2.69x |
| Spanish Health & Wellness | 0.14% | 2.58x |
| Work Productivity | 0.03% | 2.48x |
| Mexico Cluster | 0.70% | 2.44x |
| Central & South American News | 0.14% | 2.36x |
| New York City Education & News Cluster | 0.16% | 2.27x |
| Latin American News | 0.52% | 2.23x |
Composition Percentage:
The overlap percentage between the MetroPCS audience and the Content Affinity attribute.
Index: A comparison of the MetroPCS audience to the internet population.
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DEMOGRAPHICS
The MetroPCS audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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