Explore the MetroPCS Audience
Below you'll find more information about the MetroPCS audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the MetroPCS audience.
INTERESTS
The MetroPCS audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the MetroPCS audience is Readers of Argentinian Content.
| Interest | Composition | Index |
| Readers of Argentinian Content | 4.01% | 2.10x |
| Sprint Customers | 0.04% | 2.05x |
| Readers of Honduran Content | 3.79% | 1.95x |
| Readers of Mexican Content | 4.12% | 1.89x |
| Readers of El Salvadoran Content | 3.94% | 1.84x |
| Readers of South American Content | 3.62% | 1.80x |
| Colombia Trip Planners | 3.67% | 1.78x |
| Readers of Guatemalan Content | 3.76% | 1.77x |
| Readers of Belizean Content | 3.71% | 1.74x |
| Readers of Dominican Republic Content | 3.27% | 1.70x |
Composition Percentage:
The overlap percentage between the MetroPCS audience and the Interest attribute.
Index: A comparison of the MetroPCS audience to the internet population.
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APPAREL RETAILERS
The MetroPCS audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the MetroPCS audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 0.20% | 3.48x |
| Abercrombie & Fitch | 0.13% | 3.14x |
| Uniqlo | 0.18% | 2.99x |
| Aeropostale | 1.86% | 2.84x |
| Hollister | 1.34% | 2.82x |
| Forever 21 | 1.17% | 2.73x |
| The Childrens Place | 2.80% | 2.71x |
| Michael Kors | 1.13% | 2.69x |
| H&M | 1.13% | 2.68x |
| Joe's Jeans | 0.03% | 2.65x |
Composition Percentage:
The overlap percentage between the MetroPCS audience and the Location attribute.
Index: A comparison of the MetroPCS audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the MetroPCS audience is Dermatology.
| Content Affinity | Composition | Index |
| Dermatology | 0.01% | 2.96x |
| Discount Books | 0.02% | 2.91x |
| Diamonds & Precious Metals | 0.02% | 2.79x |
| Party Suppliers | 0.03% | 2.70x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.01% | 2.65x |
| Discount Shopping | 0.02% | 2.51x |
| Eye Health & Vision | 0.02% | 2.33x |
| Roleplay & Fantasy Games | 0.02% | 2.33x |
| Engineering | 0.03% | 2.27x |
| Mexico Cluster | 0.74% | 2.27x |
Composition Percentage:
The overlap percentage between the MetroPCS audience and the Content Affinity attribute.
Index: A comparison of the MetroPCS audience to the internet population.
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DEMOGRAPHICS
The MetroPCS audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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