Explore the MetroPCS Audience
Below you'll find more information about the MetroPCS audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the MetroPCS audience.
INTERESTS
The MetroPCS audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the MetroPCS audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.04% | 2.05x |
| Readers of Caribbean Content | 4.55% | 1.82x |
| Latin TV Enthusiasts | 5.59% | 1.81x |
| Readers of Puerto Rican Content | 3.99% | 1.74x |
| Readers of Argentinian Content | 5.10% | 1.71x |
| Readers of Honduran Content | 4.92% | 1.68x |
| AT&T Wireless Customers | 0.06% | 1.61x |
| Readers of South American Content | 3.40% | 1.60x |
| Readers of Cuban Content | 2.95% | 1.57x |
| Readers of El Salvadoran Content | 4.88% | 1.57x |
Composition Percentage:
The overlap percentage between the MetroPCS audience and the Interest attribute.
Index: A comparison of the MetroPCS audience to the internet population.
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APPAREL RETAILERS
The MetroPCS audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the MetroPCS audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 0.48% | 4.24x |
| Topshop | 0.06% | 3.79x |
| Joe's Jeans | 0.07% | 3.72x |
| Abercrombie & Fitch | 0.31% | 3.51x |
| Forever 21 | 3.09% | 3.46x |
| Hollister | 3.34% | 3.44x |
| Michael Kors | 2.76% | 3.37x |
| Aeropostale | 4.54% | 3.32x |
| Armani | 0.70% | 3.29x |
| Zara | 0.66% | 3.27x |
Composition Percentage:
The overlap percentage between the MetroPCS audience and the Location attribute.
Index: A comparison of the MetroPCS audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the MetroPCS audience is Youth Educational Resources.
| Content Affinity | Composition | Index |
| Youth Educational Resources | 0.01% | 3.68x |
| Foreign Language Education | 0.01% | 3.68x |
| African-American Hair | 0.02% | 3.53x |
| Spanish Lifestyle & Health | 0.10% | 2.55x |
| Rhode Island Cluster | 0.82% | 2.49x |
| New York City Real Estate Research Cluster | 0.54% | 2.41x |
| Women Shoppers | 0.01% | 2.40x |
| Peru Media | 0.16% | 2.30x |
| Vietnam Cluster | 0.02% | 2.24x |
| Spain News - Madrid & Seville | 0.52% | 2.21x |
Composition Percentage:
The overlap percentage between the MetroPCS audience and the Content Affinity attribute.
Index: A comparison of the MetroPCS audience to the internet population.
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DEMOGRAPHICS
The MetroPCS audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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