Explore the MetroPCS Audience
Below you'll find more information about the MetroPCS audience, broken down in different categories based on their digital and physical behaviors. These are 9.6 million unique devices whose actions qualify for the MetroPCS audience.
INTERESTS
The MetroPCS audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the MetroPCS audience is Readers of Caribbean Content.
| Interest | Composition | Index |
| Readers of Caribbean Content | 3.11% | 2.05x |
| Readers of Dominican Republic Content | 2.99% | 2.00x |
| Readers of El Salvadoran Content | 2.65% | 1.91x |
| Readers of South American Content | 2.77% | 1.88x |
| Readers of Honduran Content | 5.52% | 1.84x |
| Colombia Trip Planners | 2.78% | 1.79x |
| Readers of Belizean Content | 2.69% | 1.79x |
| Readers of Guatemalan Content | 2.55% | 1.77x |
| Readers of Colombian Content | 2.47% | 1.76x |
| Readers of Puerto Rican Content | 2.08% | 1.74x |
Composition Percentage:
The overlap percentage between the MetroPCS audience and the Interest attribute.
Index: A comparison of the MetroPCS audience to the internet population.
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APPAREL RETAILERS
The MetroPCS audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the MetroPCS audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.05% | 6.13x |
| Express Outlets | 0.18% | 4.73x |
| The Childrens Place | 2.82% | 4.69x |
| Zara | 1.17% | 4.69x |
| Forever 21 | 1.86% | 4.67x |
| Hollister | 0.81% | 4.60x |
| Uniqlo | 0.55% | 4.60x |
| Journeys | 1.32% | 4.47x |
| Calvin Klein | 0.43% | 4.46x |
| Levi Strauss | 0.47% | 4.44x |
Composition Percentage:
The overlap percentage between the MetroPCS audience and the Location attribute.
Index: A comparison of the MetroPCS audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the MetroPCS audience is Latin American Spanish Language News.
| Content Affinity | Composition | Index |
| Latin American Spanish Language News | 0.22% | 2.63x |
| Central & South American News | 0.20% | 2.46x |
| Caribbean Cluster | 0.25% | 2.40x |
| Franco-African Cluster | 0.03% | 2.35x |
| Latin American News | 0.24% | 2.32x |
| Spanish Health & Wellness | 0.46% | 2.25x |
| Spanish Lifestyle & Health | 0.09% | 2.25x |
| Gossip & Entertainment | 0.34% | 2.23x |
| Peru Media | 0.14% | 2.14x |
| New York City Education & News Cluster | 0.83% | 2.13x |
Composition Percentage:
The overlap percentage between the MetroPCS audience and the Content Affinity attribute.
Index: A comparison of the MetroPCS audience to the internet population.
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DEMOGRAPHICS
The MetroPCS audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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