Dstillery Audiences

MICHAEL KORS

Audience Size: 866.7 Thousand Devices

Explore the Michael Kors Audience

Below you'll find more information about the Michael Kors audience, broken down in different categories based on their digital and physical behaviors. These are 866.7 thousand unique devices whose actions qualify for the Michael Kors audience.

Dstillery Crafted Audiences

INTERESTS

The Michael Kors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michael Kors audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.98% 2.17x
Real Estate Decision Makers 3.29% 1.92x
Ballet Enthusiasts 3.81% 1.91x
Restaurant Menu Researchers 3.16% 1.84x
United Arab Emirates Trip Planners 3.21% 1.83x
New York Rangers Fans 3.50% 1.81x
New York Trip Planners 3.47% 1.81x
Major Airline Customers 3.43% 1.79x
Caribbean Trip Planners 3.14% 1.76x
New York Knicks Fans 3.58% 1.75x
Composition Percentage: The overlap percentage between the Michael Kors audience and the Interest attribute.
Index: A comparison of the Michael Kors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michael Kors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michael Kors audience is Topshop.

Location Composition Index
Topshop 3.20% 45.17x
Kate Spade 22.72% 40.90x
Calvin Klein 2.75% 33.52x
Coach 32.17% 32.57x
Lorna Jane 2.95% 32.55x
J. Crew 28.18% 32.32x
Club Monaco 7.00% 31.65x
Abercrombie & Fitch 6.56% 29.22x
Saint Laurent Paris 4.65% 29.04x
Hugo Boss 20.10% 28.99x
Composition Percentage: The overlap percentage between the Michael Kors audience and the Location attribute.
Index: A comparison of the Michael Kors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michael Kors audience is Franchising.

Content Affinity Composition Index
Franchising 0.06% 5.01x
Canadian Lifestyle 0.07% 4.46x
South Carolina Travel 0.03% 4.45x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.03% 4.38x
Paper & Packaging 0.04% 3.53x
Humor & Entertainment 0.11% 3.50x
Visa & Immigration 0.11% 3.45x
France Online Music & Quiz Content Cluster 0.07% 3.44x
Los Angeles Cluster 0.05% 3.40x
Men's Fashion Shopping 0.02% 3.26x
Composition Percentage: The overlap percentage between the Michael Kors audience and the Content Affinity attribute.
Index: A comparison of the Michael Kors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michael Kors audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male