Explore the Michael Kors Audience
Below you'll find more information about the Michael Kors audience, broken down in different categories based on their digital and physical behaviors. These are 657.5 thousand unique devices whose actions qualify for the Michael Kors audience.
INTERESTS
The Michael Kors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Michael Kors audience is Readers of Caribbean Content.
| Interest | Composition | Index |
| Readers of Caribbean Content | 4.28% | 2.28x |
| Readers of Hispanic Content | 3.35% | 2.09x |
| Home DIY Enthusiasts | 2.81% | 2.02x |
| Philadelphia Trip Planners | 2.54% | 1.92x |
| Readers of Puerto Rican Content | 3.48% | 1.92x |
| BMW Vehicle Shoppers | 3.21% | 1.87x |
| Cricket Enthusiasts | 2.41% | 1.85x |
| Caribbean Trip Planners | 3.21% | 1.84x |
| Miami Trip Planners | 3.21% | 1.81x |
| Luxury Hotel Guests | 2.95% | 1.78x |
Composition Percentage:
The overlap percentage between the Michael Kors audience and the Interest attribute.
Index: A comparison of the Michael Kors audience to the internet population.
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APPAREL RETAILERS
The Michael Kors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Michael Kors audience is Topshop.
| Location | Composition | Index |
| Topshop | 2.67% | 51.82x |
| Kate Spade | 22.10% | 46.83x |
| Calvin Klein | 2.50% | 37.28x |
| J. Crew | 28.88% | 36.99x |
| Lorna Jane | 2.54% | 36.86x |
| Coach | 29.02% | 36.44x |
| Club Monaco | 6.48% | 35.83x |
| Hugo Boss | 19.38% | 34.49x |
| Ralph Lauren | 9.01% | 32.31x |
| Saint Laurent Paris | 4.03% | 32.05x |
Composition Percentage:
The overlap percentage between the Michael Kors audience and the Location attribute.
Index: A comparison of the Michael Kors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Michael Kors audience is Online Media Converters.
| Content Affinity | Composition | Index |
| Online Media Converters | 0.40% | 5.33x |
| K-Pop | 0.80% | 3.89x |
| Winter Sports & Gear | 0.27% | 3.76x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.05% | 3.40x |
| Los Angeles Cluster | 0.05% | 3.40x |
| Vaping | 0.27% | 3.38x |
| Phone & Computer Game Downloaders | 0.27% | 3.37x |
| Motorsports | 0.27% | 3.31x |
| New England & Ivy League Sports | 0.27% | 3.26x |
| Men's Fashion Shopping | 0.02% | 3.26x |
Composition Percentage:
The overlap percentage between the Michael Kors audience and the Content Affinity attribute.
Index: A comparison of the Michael Kors audience to the internet population.
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DEMOGRAPHICS
The Michael Kors audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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