Dstillery Audiences

MICHAEL KORS

Audience Size: 300.9 Thousand Devices

Explore the Michael Kors Audience

Below you'll find more information about the Michael Kors audience, broken down in different categories based on their digital and physical behaviors. These are 300.9 thousand unique devices whose actions qualify for the Michael Kors audience.

Dstillery Crafted Audiences

INTERESTS

The Michael Kors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michael Kors audience is Readers of Muslim Content.

Interest Composition Index
Readers of Muslim Content 2.91% 2.11x
Ballet Enthusiasts 2.63% 2.02x
Headphone Review Readers 0.97% 1.99x
Readers of Arabic Content 2.84% 1.92x
Restaurant Supply Shoppers 0.20% 1.89x
Thrift Store Shoppers 2.15% 1.85x
BMW Vehicle Shoppers 2.77% 1.84x
Spain Trip Planners 3.25% 1.84x
Sunglasses Shoppers 0.78% 1.83x
Charitable Donors 2.98% 1.83x
Composition Percentage: The overlap percentage between the Michael Kors audience and the Interest attribute.
Index: A comparison of the Michael Kors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michael Kors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michael Kors audience is Calvin Klein.

Location Composition Index
Calvin Klein 1.47% 28.23x
Kate Spade 17.22% 25.86x
Lorna Jane 2.95% 22.83x
Hugo Boss 10.65% 21.40x
Coach 20.04% 19.76x
Zara 6.04% 19.57x
Saint Laurent Paris 1.24% 18.35x
Madewell 9.72% 18.26x
J. Crew 22.81% 18.10x
Intermix 1.18% 17.46x
Composition Percentage: The overlap percentage between the Michael Kors audience and the Location attribute.
Index: A comparison of the Michael Kors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michael Kors audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 0.35% 6.42x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.20% 3.92x
Peru Media 0.21% 3.51x
Los Angeles Cluster 0.05% 3.40x
Electronic Accessories 0.42% 3.37x
Motorsports 0.27% 3.31x
Men's Fashion Shopping 0.02% 3.26x
South Africa News Cluster 0.14% 3.26x
Gossip & Entertainment 0.42% 3.22x
International Travel 0.13% 3.15x
Composition Percentage: The overlap percentage between the Michael Kors audience and the Content Affinity attribute.
Index: A comparison of the Michael Kors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michael Kors audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male