Dstillery Audiences

MICHAEL KORS

Audience Size: 1 Million Devices

Explore the Michael Kors Audience

Below you'll find more information about the Michael Kors audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Michael Kors audience.

Dstillery Crafted Audiences

INTERESTS

The Michael Kors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michael Kors audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.06% 2.52x
New York City Events Researchers 3.91% 1.81x
Readers of South American Content 3.38% 1.69x
Ballet Enthusiasts 3.85% 1.68x
New York Trip Planners 3.74% 1.65x
United Arab Emirates Trip Planners 3.34% 1.63x
Los Angeles Mass Transit Commuters 4.21% 1.62x
Luxury Womens Brands Shoppers 3.36% 1.58x
Colombia Trip Planners 3.24% 1.58x
Readers of El Salvadoran Content 3.09% 1.57x
Composition Percentage: The overlap percentage between the Michael Kors audience and the Interest attribute.
Index: A comparison of the Michael Kors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michael Kors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michael Kors audience is Topshop.

Location Composition Index
Topshop 3.46% 41.87x
Kate Spade 24.04% 38.86x
Calvin Klein 2.86% 32.28x
Coach 33.88% 30.72x
Lorna Jane 3.28% 30.62x
Club Monaco 7.21% 30.10x
J. Crew 28.37% 29.87x
Saint Laurent Paris 5.03% 28.90x
Ann Taylor 12.77% 27.19x
Abercrombie & Fitch 9.61% 27.15x
Composition Percentage: The overlap percentage between the Michael Kors audience and the Location attribute.
Index: A comparison of the Michael Kors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michael Kors audience is Malaya.

Content Affinity Composition Index
Malaya 0.04% 6.27x
General Interest 0.04% 5.61x
South Carolina Travel 0.03% 4.45x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.03% 4.38x
Men's Fashion Shopping 0.02% 3.26x
Bulgaria Cluster 0.02% 3.26x
Russia Cluster 0.11% 3.18x
LGBTQ Advocacy 1.70% 3.04x
Vietnam Cluster 0.09% 3.03x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.03% 2.97x
Composition Percentage: The overlap percentage between the Michael Kors audience and the Content Affinity attribute.
Index: A comparison of the Michael Kors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michael Kors audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male