Dstillery Audiences

MICHAEL KORS

Audience Size: 92.9 Thousand Devices

Explore the Michael Kors Audience

Below you'll find more information about the Michael Kors audience, broken down in different categories based on their digital and physical behaviors. These are 92.9 thousand unique devices whose actions qualify for the Michael Kors audience.

Dstillery Crafted Audiences

INTERESTS

The Michael Kors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michael Kors audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.79% 2.88x
Restaurant Supply Shoppers 0.19% 2.27x
Big Box Store Jewelry Sale Shoppers 0.18% 2.08x
Joint Pain Content Readers 1.49% 1.96x
Mercedes-Benz Vehicle Shoppers 2.37% 1.84x
Yachting Enthusiasts 1.93% 1.84x
Sunglasses Shoppers 0.78% 1.83x
Miami Trip Planners 1.93% 1.83x
College Matching Resource Readers 3.95% 1.81x
Audi Vehicle Shoppers 1.49% 1.74x
Composition Percentage: The overlap percentage between the Michael Kors audience and the Interest attribute.
Index: A comparison of the Michael Kors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michael Kors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michael Kors audience is Kate Spade.

Location Composition Index
Kate Spade 13.33% 105.06x
Calvin Klein 1.39% 92.55x
Coach 17.86% 82.26x
Topshop 0.60% 80.88x
Hugo Boss 11.85% 74.66x
J. Crew 21.82% 72.14x
Club Monaco 2.54% 69.84x
Madewell 9.18% 67.68x
Lorna Jane 2.03% 64.88x
Zara 6.34% 64.02x
Composition Percentage: The overlap percentage between the Michael Kors audience and the Location attribute.
Index: A comparison of the Michael Kors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michael Kors audience is Electronic Accessories.

Content Affinity Composition Index
Electronic Accessories 0.35% 6.03x
Middle East News 0.48% 5.82x
Assorted Topics (Viral Media, Paid Traffic) 0.26% 4.90x
Philippines News 0.53% 4.02x
New York City Education & News Cluster 0.26% 3.91x
Weight Lifting Enthusiasts 0.19% 3.82x
Ireland Cluster 0.18% 3.45x
Los Angeles Cluster 0.05% 3.40x
Motorsports 0.27% 3.31x
Men's Fashion Shopping 0.02% 3.26x
Composition Percentage: The overlap percentage between the Michael Kors audience and the Content Affinity attribute.
Index: A comparison of the Michael Kors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michael Kors audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male