Dstillery Audiences

MICHAEL KORS

Audience Size: 241.7 Thousand Devices

Explore the Michael Kors Audience

Below you'll find more information about the Michael Kors audience, broken down in different categories based on their digital and physical behaviors. These are 241.7 thousand unique devices whose actions qualify for the Michael Kors audience.

Dstillery Crafted Audiences

INTERESTS

The Michael Kors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michael Kors audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 1.36% 2.49x
Home Interior Design Enthusiasts 1.88% 2.32x
Charitable Organization Supporters 1.77% 2.27x
Ski and Snowboard Trip Planners 3.86% 2.24x
Budget Small Business Researchers 2.61% 2.23x
Food Industry Professionals 1.88% 2.18x
Engagement Ring Shoppers 1.88% 2.15x
Colorado Skiers and Snowboarders 3.65% 2.13x
Houston Rockets Fans 3.44% 2.12x
Commercial Contractors & Designers 1.57% 2.11x
Composition Percentage: The overlap percentage between the Michael Kors audience and the Interest attribute.
Index: A comparison of the Michael Kors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michael Kors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michael Kors audience is Kate Spade.

Location Composition Index
Kate Spade 17.48% 20.51x
Calvin Klein 1.32% 20.20x
Lorna Jane 3.08% 18.46x
Saint Laurent Paris 1.69% 17.09x
Hugo Boss 11.37% 17.06x
Topshop 0.54% 16.26x
Coach 21.52% 15.77x
Zara 6.28% 15.72x
Madewell 11.28% 15.46x
J. Crew 23.89% 14.81x
Composition Percentage: The overlap percentage between the Michael Kors audience and the Location attribute.
Index: A comparison of the Michael Kors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michael Kors audience is Colorado Snow.

Content Affinity Composition Index
Colorado Snow 0.42% 5.95x
Cruise Vacations 0.31% 4.05x
Teen Hair 0.21% 3.92x
China Cluster 0.17% 3.62x
Space & National Security 0.63% 3.49x
Los Angeles Cluster 0.05% 3.40x
Motorsports 0.27% 3.31x
Men's Fashion Shopping 0.02% 3.26x
Online Arcade Games 0.63% 3.18x
Rhode Island Cluster 0.84% 3.17x
Composition Percentage: The overlap percentage between the Michael Kors audience and the Content Affinity attribute.
Index: A comparison of the Michael Kors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michael Kors audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male