Explore the Michael Kors Audience
Below you'll find more information about the Michael Kors audience, broken down in different categories based on their digital and physical behaviors. These are 29.9 thousand unique devices whose actions qualify for the Michael Kors audience.
INTERESTS
The Michael Kors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Michael Kors audience is COVID Testing Researchers.
| Interest | Composition | Index |
| COVID Testing Researchers | 2.78% | 3.19x |
| Theme Park Reopening News Readers | 4.17% | 3.05x |
| Kids Clothing Shoppers | 6.48% | 2.68x |
| Major Airline Customers | 4.63% | 2.65x |
| Orlando Magic Fans | 5.56% | 2.60x |
| Myrtle Beach Trip Planners | 5.56% | 2.49x |
| Florida Trip Planners | 5.56% | 2.48x |
| Train Travelers | 4.63% | 2.47x |
| Diabetes Support Forum Readers | 4.63% | 2.46x |
| Preppy Clothing Shoppers | 4.17% | 2.46x |
Composition Percentage:
The overlap percentage between the Michael Kors audience and the Interest attribute.
Index: A comparison of the Michael Kors audience to the internet population.
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APPAREL RETAILERS
The Michael Kors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Michael Kors audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 21.29% | 86.40x |
| Calvin Klein | 1.30% | 79.85x |
| Saint Laurent Paris | 1.18% | 64.06x |
| Lorna Jane | 1.43% | 60.83x |
| Hugo Boss | 10.10% | 60.06x |
| Zara | 6.19% | 58.71x |
| Express Outlets | 7.01% | 56.25x |
| Madewell | 8.31% | 52.48x |
| Ann Taylor | 6.58% | 52.12x |
| J. Crew | 22.96% | 50.93x |
Composition Percentage:
The overlap percentage between the Michael Kors audience and the Location attribute.
Index: A comparison of the Michael Kors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Michael Kors audience is Florida Naples News Cluster.
| Content Affinity | Composition | Index |
| Florida Naples News Cluster | 3.24% | 5.43x |
| Graphic Design | 1.27% | 3.98x |
| New York City Real Estate Research Cluster | 0.93% | 3.91x |
| Indiana Finance & Business Cluster | 2.31% | 3.80x |
| Rhode Island Cluster | 0.93% | 3.59x |
| Video Content Sites | 0.43% | 3.44x |
| Career Cluster A | 0.75% | 3.42x |
| Los Angeles Cluster | 0.05% | 3.40x |
| Diet & Weight Loss | 0.36% | 3.35x |
| Motorsports | 0.27% | 3.31x |
Composition Percentage:
The overlap percentage between the Michael Kors audience and the Content Affinity attribute.
Index: A comparison of the Michael Kors audience to the internet population.
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DEMOGRAPHICS
The Michael Kors audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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