Dstillery Audiences

MICHAEL KORS

Audience Size: 657.5 Thousand Devices

Explore the Michael Kors Audience

Below you'll find more information about the Michael Kors audience, broken down in different categories based on their digital and physical behaviors. These are 657.5 thousand unique devices whose actions qualify for the Michael Kors audience.

Dstillery Crafted Audiences

INTERESTS

The Michael Kors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michael Kors audience is Readers of Caribbean Content.

Interest Composition Index
Readers of Caribbean Content 4.28% 2.28x
Readers of Hispanic Content 3.35% 2.09x
Home DIY Enthusiasts 2.81% 2.02x
Philadelphia Trip Planners 2.54% 1.92x
Readers of Puerto Rican Content 3.48% 1.92x
BMW Vehicle Shoppers 3.21% 1.87x
Cricket Enthusiasts 2.41% 1.85x
Caribbean Trip Planners 3.21% 1.84x
Miami Trip Planners 3.21% 1.81x
Luxury Hotel Guests 2.95% 1.78x
Composition Percentage: The overlap percentage between the Michael Kors audience and the Interest attribute.
Index: A comparison of the Michael Kors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michael Kors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michael Kors audience is Topshop.

Location Composition Index
Topshop 2.67% 51.82x
Kate Spade 22.10% 46.83x
Calvin Klein 2.50% 37.28x
J. Crew 28.88% 36.99x
Lorna Jane 2.54% 36.86x
Coach 29.02% 36.44x
Club Monaco 6.48% 35.83x
Hugo Boss 19.38% 34.49x
Ralph Lauren 9.01% 32.31x
Saint Laurent Paris 4.03% 32.05x
Composition Percentage: The overlap percentage between the Michael Kors audience and the Location attribute.
Index: A comparison of the Michael Kors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michael Kors audience is Online Media Converters.

Content Affinity Composition Index
Online Media Converters 0.40% 5.33x
K-Pop 0.80% 3.89x
Winter Sports & Gear 0.27% 3.76x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.05% 3.40x
Los Angeles Cluster 0.05% 3.40x
Vaping 0.27% 3.38x
Phone & Computer Game Downloaders 0.27% 3.37x
Motorsports 0.27% 3.31x
New England & Ivy League Sports 0.27% 3.26x
Men's Fashion Shopping 0.02% 3.26x
Composition Percentage: The overlap percentage between the Michael Kors audience and the Content Affinity attribute.
Index: A comparison of the Michael Kors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michael Kors audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male