Explore the Michael Kors Audience
Below you'll find more information about the Michael Kors audience, broken down in different categories based on their digital and physical behaviors. These are 686.4 thousand unique devices whose actions qualify for the Michael Kors audience.
INTERESTS
The Michael Kors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Michael Kors audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 2.37x |
| New York City Events Researchers | 2.60% | 1.71x |
| Luxury Womens Brands Shoppers | 1.98% | 1.71x |
| Ballet Enthusiasts | 2.49% | 1.61x |
| Miami Trip Planners | 2.16% | 1.60x |
| Work Hard, Play Hard Travelers | 0.17% | 1.59x |
| New York Trip Planners | 2.72% | 1.59x |
| Online Grocery Shoppers | 2.44% | 1.56x |
| Luxury Department Store Shoppers | 2.04% | 1.55x |
| Caribbean Trip Planners | 2.07% | 1.54x |
Composition Percentage:
The overlap percentage between the Michael Kors audience and the Interest attribute.
Index: A comparison of the Michael Kors audience to the internet population.
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APPAREL RETAILERS
The Michael Kors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Michael Kors audience is Topshop.
| Location | Composition | Index |
| Topshop | 3.00% | 53.96x |
| Kate Spade | 18.17% | 50.40x |
| Calvin Klein | 3.83% | 38.78x |
| Club Monaco | 6.88% | 37.80x |
| J. Crew | 24.48% | 36.51x |
| Saint Laurent Paris | 4.62% | 33.66x |
| Madewell | 12.89% | 33.45x |
| Coach | 31.43% | 33.39x |
| Ann Taylor | 11.46% | 32.54x |
| Gymboree | 20.43% | 31.63x |
Composition Percentage:
The overlap percentage between the Michael Kors audience and the Location attribute.
Index: A comparison of the Michael Kors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Michael Kors audience is Washington D.C. Hotels.
| Content Affinity | Composition | Index |
| Washington D.C. Hotels | 0.03% | 20.80x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.03% | 15.36x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.04% | 14.56x |
| Sports - Skiing, Snowboarding | 0.02% | 14.11x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.03% | 13.48x |
| Parenting & Nutrition | 0.04% | 9.80x |
| Home Décor, Furniture, & Decorating | 0.02% | 9.50x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.02% | 8.95x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.03% | 7.79x |
| Survey Websites | 0.04% | 7.35x |
Composition Percentage:
The overlap percentage between the Michael Kors audience and the Content Affinity attribute.
Index: A comparison of the Michael Kors audience to the internet population.
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DEMOGRAPHICS
The Michael Kors audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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