Dstillery Audiences

MICHAEL KORS

Audience Size: 57.2 Thousand Devices

Explore the Michael Kors Audience

Below you'll find more information about the Michael Kors audience, broken down in different categories based on their digital and physical behaviors. These are 57.2 thousand unique devices whose actions qualify for the Michael Kors audience.

Dstillery Crafted Audiences

INTERESTS

The Michael Kors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michael Kors audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 4.48% 3.00x
Getaways Researchers 2.99% 3.00x
Northeastern Voters 4.78% 2.79x
Ballet Enthusiasts 3.58% 2.76x
New York City Events Researchers 2.99% 2.59x
Major Airline Customers 4.18% 2.51x
Infiniti Vehicle Shoppers 4.48% 2.49x
Venture Capitalists 3.28% 2.46x
Web Design Researchers 3.58% 2.46x
Preppy Clothing Shoppers 4.18% 2.46x
Composition Percentage: The overlap percentage between the Michael Kors audience and the Interest attribute.
Index: A comparison of the Michael Kors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michael Kors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michael Kors audience is Topshop.

Location Composition Index
Topshop 0.59% 90.60x
Kate Spade 22.64% 84.25x
Calvin Klein 1.11% 65.34x
Hugo Boss 11.32% 60.69x
Saint Laurent Paris 1.31% 58.41x
Lorna Jane 1.28% 55.64x
Zara 6.03% 54.38x
Coach 21.73% 53.16x
Express Outlets 7.18% 52.95x
Madewell 8.75% 52.60x
Composition Percentage: The overlap percentage between the Michael Kors audience and the Location attribute.
Index: A comparison of the Michael Kors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michael Kors audience is Latin American News.

Content Affinity Composition Index
Latin American News 1.19% 4.33x
Latin American Spanish Language News 0.90% 4.31x
India Cluster 0.26% 3.85x
Teaching Tools for Kids 0.90% 3.84x
Career Cluster A 0.90% 3.69x
Online Games 0.60% 3.48x
Video Content Sites 0.43% 3.44x
Los Angeles Cluster 0.05% 3.40x
Fashion Cluster 1.19% 3.38x
Diet & Weight Loss 0.36% 3.35x
Composition Percentage: The overlap percentage between the Michael Kors audience and the Content Affinity attribute.
Index: A comparison of the Michael Kors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michael Kors audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male