Dstillery Audiences

MICHAEL KORS

Audience Size: 68.3 Thousand Devices

Explore the Michael Kors Audience

Below you'll find more information about the Michael Kors audience, broken down in different categories based on their digital and physical behaviors. These are 68.3 thousand unique devices whose actions qualify for the Michael Kors audience.

Dstillery Crafted Audiences

INTERESTS

The Michael Kors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michael Kors audience is Getaways Researchers.

Interest Composition Index
Getaways Researchers 3.10% 2.83x
Ballet Enthusiasts 3.83% 2.69x
Telemedicine Content Readers 2.00% 2.57x
Sightseeing Travelers 4.19% 2.37x
School Closings Updates Readers 2.00% 2.35x
Restaurant Supply Shoppers 0.34% 2.34x
New York Trip Planners 3.83% 2.32x
Streaming Music Enthusiasts 5.46% 2.23x
Minivan Auto Intenders 3.10% 2.23x
Readers of South American Content 4.01% 2.22x
Composition Percentage: The overlap percentage between the Michael Kors audience and the Interest attribute.
Index: A comparison of the Michael Kors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michael Kors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michael Kors audience is Kate Spade.

Location Composition Index
Kate Spade 22.55% 133.43x
Calvin Klein 0.94% 95.02x
Saint Laurent Paris 1.06% 84.62x
Coach 19.68% 78.26x
Club Monaco 2.08% 76.79x
Hugo Boss 8.47% 76.06x
J. Crew 24.00% 74.81x
Ralph Lauren 10.21% 72.15x
Express Outlets 6.38% 68.38x
Zara 4.93% 63.60x
Composition Percentage: The overlap percentage between the Michael Kors audience and the Location attribute.
Index: A comparison of the Michael Kors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michael Kors audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 1.28% 6.16x
Spanish Health & Wellness 0.55% 5.18x
Teen Hair 0.55% 4.02x
Parenting Blogs 0.41% 3.85x
Winter Sports & Gear 0.27% 3.76x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.55% 3.58x
Beach Vacations 0.36% 3.57x
Healthcare - Doctors & Diagnosis 0.36% 3.55x
Los Angeles Cluster 0.05% 3.40x
Vaping 0.27% 3.38x
Composition Percentage: The overlap percentage between the Michael Kors audience and the Content Affinity attribute.
Index: A comparison of the Michael Kors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michael Kors audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female