Dstillery Audiences

MICHAEL KORS

Audience Size: 469.5 Thousand Devices

Explore the Michael Kors Audience

Below you'll find more information about the Michael Kors audience, broken down in different categories based on their digital and physical behaviors. These are 469.5 thousand unique devices whose actions qualify for the Michael Kors audience.

Dstillery Crafted Audiences

INTERESTS

The Michael Kors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michael Kors audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.37x
Readers of Dominican Republic Content 2.42% 1.66x
Luxury Department Store Shoppers 3.22% 1.62x
Home Interior Design Enthusiasts 3.34% 1.60x
Brooklyn Nets Fans 3.28% 1.59x
Work Hard, Play Hard Travelers 0.17% 1.59x
SEO Specialists 3.56% 1.55x
New York Knicks Fans 3.00% 1.53x
Ballet Enthusiasts 3.69% 1.53x
Real Estate Decision Makers 3.69% 1.53x
Composition Percentage: The overlap percentage between the Michael Kors audience and the Interest attribute.
Index: A comparison of the Michael Kors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michael Kors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michael Kors audience is Topshop.

Location Composition Index
Topshop 2.33% 48.65x
Kate Spade 16.48% 45.40x
Club Monaco 7.64% 37.71x
Calvin Klein 4.76% 36.35x
Madewell 12.20% 30.66x
J. Crew 21.06% 29.74x
Ralph Lauren 6.71% 29.73x
Saint Laurent Paris 4.67% 29.56x
Intermix 4.47% 28.90x
Gymboree 16.75% 28.30x
Composition Percentage: The overlap percentage between the Michael Kors audience and the Location attribute.
Index: A comparison of the Michael Kors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michael Kors audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.03% 20.80x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.03% 15.36x
Assorted Topics (Insurance, Travel, Viral Media) 0.04% 14.56x
Sports - Skiing, Snowboarding 0.02% 14.11x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 13.48x
Quebec Hunting & Outdoors Cluster 0.02% 11.75x
Decoration & Fabric 0.02% 10.50x
Parenting & Nutrition 0.04% 9.80x
Home Décor, Furniture, & Decorating 0.02% 9.50x
Barcode Site & App Users 0.03% 9.38x
Composition Percentage: The overlap percentage between the Michael Kors audience and the Content Affinity attribute.
Index: A comparison of the Michael Kors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michael Kors audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male