Dstillery Audiences

MICHAEL KORS

Audience Size: 358.9 Thousand Devices

Explore the Michael Kors Audience

Below you'll find more information about the Michael Kors audience, broken down in different categories based on their digital and physical behaviors. These are 358.9 thousand unique devices whose actions qualify for the Michael Kors audience.

Dstillery Crafted Audiences

INTERESTS

The Michael Kors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michael Kors audience is Cricket Enthusiasts.

Interest Composition Index
Cricket Enthusiasts 2.43% 2.21x
Luxury Womens Brands Shoppers 2.74% 2.16x
New York City Events Researchers 2.98% 2.08x
Ballet Enthusiasts 2.95% 2.06x
Sports Memorabilia Shoppers 2.46% 2.01x
Home Interior Design Enthusiasts 2.55% 1.99x
New York Trip Planners 3.22% 1.97x
Broadway Fans 2.49% 1.94x
United Arab Emirates Trip Planners 2.59% 1.90x
Venture Capitalists 2.19% 1.88x
Composition Percentage: The overlap percentage between the Michael Kors audience and the Interest attribute.
Index: A comparison of the Michael Kors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michael Kors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michael Kors audience is Club Monaco.

Location Composition Index
Club Monaco 7.72% 61.62x
Kate Spade 14.15% 56.46x
Calvin Klein 6.78% 54.70x
Everlane 0.70% 49.03x
Intermix 5.58% 47.45x
Topshop 0.79% 43.74x
Madewell 10.88% 40.01x
Ralph Lauren 5.18% 37.75x
Zara 13.90% 37.69x
Saint Laurent Paris 4.35% 34.75x
Composition Percentage: The overlap percentage between the Michael Kors audience and the Location attribute.
Index: A comparison of the Michael Kors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michael Kors audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 1.82% 2.63x
New York City Family & Activity Cluster 1.67% 2.59x
New Jersey News Cluster 3.47% 2.46x
India News 1.86% 2.09x
Travel Adventure 1.67% 1.94x
Stock Market Investing Researchers 3.95% 1.44x
Small Business Resources 3.56% 1.40x
Assorted Topics (Apple News, Origami, Swimmer Rankings, Coding) 1.61% 1.40x
Apple Blogs & Hacks 1.79% 1.37x
Furniture Shopping 2.37% 1.27x
Composition Percentage: The overlap percentage between the Michael Kors audience and the Content Affinity attribute.
Index: A comparison of the Michael Kors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michael Kors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male