Dstillery Audiences

MICHAEL KORS

Audience Size: 977 Thousand Devices

Explore the Michael Kors Audience

Below you'll find more information about the Michael Kors audience, broken down in different categories based on their digital and physical behaviors. These are 977 thousand unique devices whose actions qualify for the Michael Kors audience.

Dstillery Crafted Audiences

INTERESTS

The Michael Kors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michael Kors audience is Real Estate Decision Makers.

Interest Composition Index
Real Estate Decision Makers 3.80% 1.97x
New York City Events Researchers 3.50% 1.94x
Los Angeles Mass Transit Commuters 4.36% 1.89x
Ballet Enthusiasts 3.61% 1.87x
United Arab Emirates Trip Planners 3.18% 1.85x
Opera Enthusiasts 3.12% 1.78x
Last Minute Travelers 3.37% 1.76x
Major Airline Customers 3.21% 1.75x
Restaurant Menu Researchers 2.82% 1.75x
Las Vegas Nightlife Researchers 4.17% 1.75x
Composition Percentage: The overlap percentage between the Michael Kors audience and the Interest attribute.
Index: A comparison of the Michael Kors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michael Kors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michael Kors audience is Topshop.

Location Composition Index
Topshop 3.69% 42.99x
Kate Spade 23.62% 40.37x
Calvin Klein 2.89% 34.09x
Coach 35.18% 31.71x
J. Crew 26.48% 29.95x
Saint Laurent Paris 4.91% 29.83x
Club Monaco 7.19% 29.37x
Lorna Jane 2.87% 29.24x
Ann Taylor 13.31% 27.80x
Abercrombie & Fitch 12.97% 27.02x
Composition Percentage: The overlap percentage between the Michael Kors audience and the Location attribute.
Index: A comparison of the Michael Kors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michael Kors audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.06% 7.92x
Italy Cluster 0.04% 3.66x
Assorted Topics (Safari, Health, Wellness, Sports) 0.03% 3.60x
China Cluster 0.47% 3.54x
Retail Industry News 0.19% 3.36x
Local & Travel England - East Midlands 0.04% 3.12x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.07% 2.93x
Philippines News 0.44% 2.92x
Apartment & Community Real Estate Researchers 0.04% 2.90x
NYC Tourist Attractions 1.35% 2.64x
Composition Percentage: The overlap percentage between the Michael Kors audience and the Content Affinity attribute.
Index: A comparison of the Michael Kors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michael Kors audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male