Dstillery Audiences

MICHAEL KORS

Audience Size: 242 Thousand Devices

Explore the Michael Kors Audience

Below you'll find more information about the Michael Kors audience, broken down in different categories based on their digital and physical behaviors. These are 242 thousand unique devices whose actions qualify for the Michael Kors audience.

Dstillery Crafted Audiences

INTERESTS

The Michael Kors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michael Kors audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 2.24% 5.42x
School Closings Updates Readers 1.34% 3.30x
New York City Events Researchers 3.44% 2.97x
Real Estate Decision Makers 4.25% 2.71x
Office Reopening Researchers 2.02% 2.54x
Los Angeles Activities Researchers 4.05% 2.54x
Restaurant Menu Researchers 3.85% 2.52x
Santa Monica Trip Planners 5.26% 2.48x
Houston Trip Planners 6.28% 2.47x
College Students 3.64% 2.45x
Composition Percentage: The overlap percentage between the Michael Kors audience and the Interest attribute.
Index: A comparison of the Michael Kors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michael Kors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michael Kors audience is Topshop.

Location Composition Index
Topshop 1.80% 71.88x
Kate Spade 20.75% 66.51x
J. Crew 29.89% 50.18x
Hugo Boss 16.52% 48.18x
Calvin Klein 1.96% 47.32x
Coach 23.63% 47.30x
Lorna Jane 1.99% 47.23x
Club Monaco 5.05% 45.89x
Ralph Lauren 8.63% 42.24x
Express Outlets 5.02% 40.86x
Composition Percentage: The overlap percentage between the Michael Kors audience and the Location attribute.
Index: A comparison of the Michael Kors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michael Kors audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 1.21% 6.12x
New York City Education & News Cluster 0.81% 5.92x
Beach Vacations 0.81% 5.31x
New York City Real Estate Research Cluster 1.82% 5.18x
Design Software 0.61% 5.03x
Yoga & Meditation 0.40% 3.90x
Legal Information Research Cluster 1.01% 3.85x
Promo Codes 1.01% 3.83x
Winter Sports & Gear 0.27% 3.76x
New Jersey Travel Location Cluster 1.21% 3.73x
Composition Percentage: The overlap percentage between the Michael Kors audience and the Content Affinity attribute.
Index: A comparison of the Michael Kors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michael Kors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female