Dstillery Audiences

MICHAEL KORS

Audience Size: 686.4 Thousand Devices

Explore the Michael Kors Audience

Below you'll find more information about the Michael Kors audience, broken down in different categories based on their digital and physical behaviors. These are 686.4 thousand unique devices whose actions qualify for the Michael Kors audience.

Dstillery Crafted Audiences

INTERESTS

The Michael Kors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michael Kors audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.37x
New York City Events Researchers 2.60% 1.71x
Luxury Womens Brands Shoppers 1.98% 1.71x
Ballet Enthusiasts 2.49% 1.61x
Miami Trip Planners 2.16% 1.60x
Work Hard, Play Hard Travelers 0.17% 1.59x
New York Trip Planners 2.72% 1.59x
Online Grocery Shoppers 2.44% 1.56x
Luxury Department Store Shoppers 2.04% 1.55x
Caribbean Trip Planners 2.07% 1.54x
Composition Percentage: The overlap percentage between the Michael Kors audience and the Interest attribute.
Index: A comparison of the Michael Kors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michael Kors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michael Kors audience is Topshop.

Location Composition Index
Topshop 3.00% 53.96x
Kate Spade 18.17% 50.40x
Calvin Klein 3.83% 38.78x
Club Monaco 6.88% 37.80x
J. Crew 24.48% 36.51x
Saint Laurent Paris 4.62% 33.66x
Madewell 12.89% 33.45x
Coach 31.43% 33.39x
Ann Taylor 11.46% 32.54x
Gymboree 20.43% 31.63x
Composition Percentage: The overlap percentage between the Michael Kors audience and the Location attribute.
Index: A comparison of the Michael Kors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michael Kors audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.03% 20.80x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.03% 15.36x
Assorted Topics (Insurance, Travel, Viral Media) 0.04% 14.56x
Sports - Skiing, Snowboarding 0.02% 14.11x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 13.48x
Parenting & Nutrition 0.04% 9.80x
Home Décor, Furniture, & Decorating 0.02% 9.50x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 8.95x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.03% 7.79x
Survey Websites 0.04% 7.35x
Composition Percentage: The overlap percentage between the Michael Kors audience and the Content Affinity attribute.
Index: A comparison of the Michael Kors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michael Kors audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male