Dstillery Audiences

MICHAEL KORS

Audience Size: 845.7 Thousand Devices

Explore the Michael Kors Audience

Below you'll find more information about the Michael Kors audience, broken down in different categories based on their digital and physical behaviors. These are 845.7 thousand unique devices whose actions qualify for the Michael Kors audience.

Dstillery Crafted Audiences

INTERESTS

The Michael Kors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michael Kors audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.17% 1.59x
Online Grocery Shoppers 3.97% 1.57x
Readers of Dominican Republic Content 2.74% 1.53x
Real Estate Decision Makers 3.63% 1.50x
New York City Events Researchers 3.46% 1.47x
Ballet Enthusiasts 3.59% 1.47x
Italian Mens National Soccer Team Fans 2.55% 1.47x
Readers of Colombian Content 2.60% 1.44x
Readers of Caribbean Content 2.83% 1.43x
Luxury Womens Brands Shoppers 2.94% 1.43x
Composition Percentage: The overlap percentage between the Michael Kors audience and the Interest attribute.
Index: A comparison of the Michael Kors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michael Kors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michael Kors audience is Kate Spade.

Location Composition Index
Kate Spade 22.29% 45.60x
Topshop 3.76% 44.88x
Calvin Klein 3.10% 36.03x
Coach 34.89% 33.83x
Saint Laurent Paris 5.00% 32.07x
J. Crew 24.54% 32.07x
Ann Taylor 13.64% 31.14x
Club Monaco 6.88% 30.92x
Abercrombie & Fitch 16.53% 28.96x
Lorna Jane 2.39% 28.24x
Composition Percentage: The overlap percentage between the Michael Kors audience and the Location attribute.
Index: A comparison of the Michael Kors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michael Kors audience is Vietnam Cluster.

Content Affinity Composition Index
Vietnam Cluster 0.10% 3.58x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.16% 3.45x
Homeschooling 0.06% 2.81x
Franchising 0.05% 2.49x
Toronto Tourism 0.02% 2.42x
Custom T-Shirts 0.08% 2.33x
General Interest 0.02% 2.31x
Alternative Streaming Services 0.03% 2.29x
Canada Shopping - Kitchenware 0.03% 2.27x
Apartment & Community Real Estate Researchers 0.06% 2.27x
Composition Percentage: The overlap percentage between the Michael Kors audience and the Content Affinity attribute.
Index: A comparison of the Michael Kors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michael Kors audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male