Explore the Michaels Audience
Below you'll find more information about the Michaels audience, broken down in different categories based on their digital and physical behaviors. These are 139.8 thousand unique devices whose actions qualify for the Michaels audience.
INTERESTS
The Michaels audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Michaels audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.07% | 1.96x |
| Wellness Enthusiasts | 0.18% | 1.82x |
| Disney Vacation Planners | 2.40% | 1.70x |
| Georgia Activities Researchers | 1.62% | 1.66x |
| Disney Fans | 2.34% | 1.65x |
| Theme Park Researchers | 2.70% | 1.63x |
| Moving Services Shoppers | 0.48% | 1.63x |
| Retirement Financial Account Researchers | 0.48% | 1.60x |
| Sunglasses Shoppers | 0.72% | 1.60x |
| COVID Testing Researchers | 0.54% | 1.60x |
Composition Percentage:
The overlap percentage between the Michaels audience and the Interest attribute.
Index: A comparison of the Michaels audience to the internet population.
Curious about what else the Michaels audience is interested in?
Sign Up
APPAREL RETAILERS
The Michaels audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Michaels audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 5.98% | 22.06x |
| Lane Bryant | 3.16% | 14.49x |
| Old Navy | 6.82% | 12.39x |
| Mens Wearhouse | 3.39% | 8.68x |
| Belk | 0.78% | 7.90x |
| Eddie Bauer | 0.67% | 7.78x |
| Abercrombie & Fitch | 0.62% | 7.53x |
| Express | 2.89% | 7.20x |
| REI | 0.61% | 7.20x |
| Aeropostale | 2.52% | 7.19x |
Composition Percentage:
The overlap percentage between the Michaels audience and the Location attribute.
Index: A comparison of the Michaels audience to the internet population.
Want to find more of the Michaels audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Michaels audience is Korea Cluster.
| Content Affinity | Composition | Index |
| Korea Cluster | 0.36% | 7.43x |
| Bowling | 0.18% | 5.60x |
| Sewing, Embroidery & Quilting | 0.18% | 5.18x |
| Minnesota Community Business Cluster | 0.04% | 3.95x |
| Brazil & Portugal News | 0.12% | 3.95x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.12% | 3.75x |
| Free Online Game Players | 0.03% | 3.55x |
| RPG Games | 0.13% | 3.55x |
| Canada Job Seekers Cluster | 0.02% | 3.49x |
| South Africa News Cluster | 0.13% | 3.35x |
Composition Percentage:
The overlap percentage between the Michaels audience and the Content Affinity attribute.
Index: A comparison of the Michaels audience to the internet population.
Want to see more of the Content Affinities the Michaels audience visits?
Sign Up
DEMOGRAPHICS
The Michaels audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the Michaels audience?
Sign Up