Explore the Michaels Audience
Below you'll find more information about the Michaels audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Michaels audience.
INTERESTS
The Michaels audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Michaels audience is Crochet Enthusiasts.
| Interest | Composition | Index |
| Crochet Enthusiasts | 1.45% | 1.32x |
| Countdown to the Beach Travelers | 0.01% | 1.30x |
| Android Fans | 1.69% | 1.27x |
| Misc-Deal Seekers or Coupon Shoppers | 1.43% | 1.27x |
| Knitting Enthusiasts | 1.43% | 1.26x |
| Price Conscious Grocery Shoppers | 1.54% | 1.26x |
| DIY Upcycle Home Project Planners | 1.67% | 1.25x |
| Disney Fans | 1.89% | 1.25x |
| Coupon Researchers | 1.52% | 1.25x |
| Mobile Phone Comparison Shoppers | 1.68% | 1.25x |
Composition Percentage:
The overlap percentage between the Michaels audience and the Interest attribute.
Index: A comparison of the Michaels audience to the internet population.
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APPAREL RETAILERS
The Michaels audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Michaels audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 7.71% | 10.14x |
| Old Navy | 11.49% | 9.08x |
| Lane Bryant | 7.50% | 8.69x |
| Eddie Bauer | 2.33% | 7.41x |
| Belk | 1.60% | 7.23x |
| Topshop | 0.32% | 7.18x |
| Gymboree | 3.86% | 7.04x |
| Express Outlets | 0.97% | 7.02x |
| Hollister | 3.60% | 6.97x |
| Mens Wearhouse | 11.28% | 6.96x |
Composition Percentage:
The overlap percentage between the Michaels audience and the Location attribute.
Index: A comparison of the Michaels audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Michaels audience is Fashion & Cosmetics.
| Content Affinity | Composition | Index |
| Fashion & Cosmetics | 0.02% | 6.48x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.05% | 4.18x |
| Survey Websites | 0.02% | 3.62x |
| Italy Cluster | 0.04% | 3.26x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.03% | 2.61x |
| Consumer Rewards | 0.06% | 2.47x |
| Ontario Canada Cluster | 0.03% | 2.42x |
| Upstate New York State Athletics | 0.03% | 2.37x |
| Homeschooling | 0.06% | 2.32x |
| Toronto Tourism | 0.01% | 2.30x |
Composition Percentage:
The overlap percentage between the Michaels audience and the Content Affinity attribute.
Index: A comparison of the Michaels audience to the internet population.
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DEMOGRAPHICS
The Michaels audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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