Dstillery Audiences

MICHAELS

Audience Size: 537.4 Thousand Devices

Explore the Michaels Audience

Below you'll find more information about the Michaels audience, broken down in different categories based on their digital and physical behaviors. These are 537.4 thousand unique devices whose actions qualify for the Michaels audience.

Dstillery Crafted Audiences

INTERESTS

The Michaels audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michaels audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.07% 1.96x
Sun Protection Shoppers 3.29% 1.71x
San Diego Activities Researchers 2.54% 1.62x
San Francisco Activities Researchers 2.51% 1.61x
San Diego Events Researchers 2.51% 1.61x
Burger Enthusiast 0.07% 1.61x
Senior Living Center Researchers 2.93% 1.58x
Crafting Enthusiasts 2.41% 1.57x
Disney Fans 3.94% 1.56x
Skin Disorder Researchers 3.00% 1.55x
Composition Percentage: The overlap percentage between the Michaels audience and the Interest attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michaels audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michaels audience is Dressbarn.

Location Composition Index
Dressbarn 7.15% 13.29x
Lane Bryant 6.30% 9.68x
Old Navy 11.62% 9.23x
Belk 1.40% 6.99x
Ann Taylor 1.38% 6.73x
Mens Wearhouse 7.90% 6.51x
LOFT 5.62% 6.36x
Maurices 1.59% 6.35x
Talbots 3.19% 6.33x
REI 1.18% 6.31x
Composition Percentage: The overlap percentage between the Michaels audience and the Location attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michaels audience is Homemade Jewelry & Crafts.

Content Affinity Composition Index
Homemade Jewelry & Crafts 0.33% 5.49x
Bird Watching 0.16% 4.57x
Beach & Intimate Wear 0.10% 4.47x
Canadian News 0.10% 4.43x
Canada Shopping - Kitchenware 0.03% 4.06x
Website Launchers 0.13% 4.00x
Meeting Planning & Hotels 0.07% 3.77x
Discount Shopping 0.07% 3.64x
Bridal Fashion 0.13% 3.53x
Canada Job Seekers Cluster 0.02% 3.49x
Composition Percentage: The overlap percentage between the Michaels audience and the Content Affinity attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michaels audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female