Dstillery Audiences

MICHAELS

Audience Size: 886.4 Thousand Devices

Explore the Michaels Audience

Below you'll find more information about the Michaels audience, broken down in different categories based on their digital and physical behaviors. These are 886.4 thousand unique devices whose actions qualify for the Michaels audience.

Dstillery Crafted Audiences

INTERESTS

The Michaels audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michaels audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.05% 2.06x
Disney Vacation Planners 3.01% 1.45x
Christmas Decorations Shoppers 3.09% 1.41x
Disney Fans 3.24% 1.40x
Crafting Enthusiasts 2.16% 1.40x
Arizona Wildcats Fans 2.46% 1.38x
Authors 3.18% 1.38x
Hair Color Shoppers 3.27% 1.37x
Knitting Enthusiasts 2.53% 1.36x
Pet Food Shoppers 2.88% 1.36x
Composition Percentage: The overlap percentage between the Michaels audience and the Interest attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michaels audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michaels audience is Dressbarn.

Location Composition Index
Dressbarn 9.49% 10.14x
Lane Bryant 8.94% 8.81x
Old Navy 18.12% 8.71x
Topshop 0.61% 7.42x
Mens Wearhouse 12.27% 7.12x
Hollister 7.47% 6.97x
Ann Taylor 3.26% 6.94x
Forever 21 7.34% 6.82x
LL Bean 0.91% 6.79x
REI 2.10% 6.78x
Composition Percentage: The overlap percentage between the Michaels audience and the Location attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michaels audience is Canada Shopping - Kitchenware.

Content Affinity Composition Index
Canada Shopping - Kitchenware 0.04% 3.95x
Bulgaria Cluster 0.03% 3.83x
Canada Job Seekers Cluster 0.02% 3.49x
Alternative Movie Streaming 0.11% 3.45x
Meeting Planning & Hotels 0.12% 3.42x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 3.32x
Southern California Cluster 0.11% 3.29x
Apartment & Community Real Estate Researchers 0.04% 3.14x
Chat Rooms 0.05% 3.13x
Scotland Travel 0.03% 2.98x
Composition Percentage: The overlap percentage between the Michaels audience and the Content Affinity attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michaels audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female