Explore the Michaels Audience
Below you'll find more information about the Michaels audience, broken down in different categories based on their digital and physical behaviors. These are 798.5 thousand unique devices whose actions qualify for the Michaels audience.
INTERESTS
The Michaels audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Michaels audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.05% | 1.54x |
| Crafting Enthusiasts | 2.30% | 1.53x |
| Athleisure Shoppers | 3.22% | 1.50x |
| Misc-Deal Seekers or Coupon Shoppers | 2.61% | 1.48x |
| Florida Trip Planners | 3.02% | 1.48x |
| Country Home Decorators | 2.61% | 1.47x |
| Home Coffee Makers | 2.84% | 1.47x |
| Lawn & Garden Enthusiasts | 2.64% | 1.46x |
| Palm Beach Trip Planners | 2.87% | 1.43x |
| Country Music Fans | 2.39% | 1.43x |
Composition Percentage:
The overlap percentage between the Michaels audience and the Interest attribute.
Index: A comparison of the Michaels audience to the internet population.
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APPAREL RETAILERS
The Michaels audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Michaels audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 9.15% | 10.72x |
| Lane Bryant | 8.83% | 9.16x |
| Old Navy | 17.47% | 8.94x |
| Ann Taylor | 2.99% | 7.36x |
| LL Bean | 0.92% | 7.24x |
| Mens Wearhouse | 11.66% | 7.16x |
| Hollister | 7.19% | 7.10x |
| Topshop | 0.50% | 7.02x |
| REI | 2.05% | 6.94x |
| Belk | 1.96% | 6.94x |
Composition Percentage:
The overlap percentage between the Michaels audience and the Location attribute.
Index: A comparison of the Michaels audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Michaels audience is Canada Shopping - Kitchenware.
| Content Affinity | Composition | Index |
| Canada Shopping - Kitchenware | 0.03% | 4.06x |
| Chat Rooms | 0.05% | 3.86x |
| Bulgaria Cluster | 0.03% | 3.83x |
| Canada Job Seekers Cluster | 0.02% | 3.49x |
| Home Improvement Contractor | 0.05% | 3.34x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.01% | 3.32x |
| Canada Shopping - General Commerce | 0.03% | 3.06x |
| Memes & Comedy | 0.05% | 2.82x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.02% | 2.71x |
| Local & Travel England - East Midlands | 0.05% | 2.46x |
Composition Percentage:
The overlap percentage between the Michaels audience and the Content Affinity attribute.
Index: A comparison of the Michaels audience to the internet population.
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DEMOGRAPHICS
The Michaels audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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