Dstillery Audiences

MICHAELS

Audience Size: 1.3 Million Devices

Explore the Michaels Audience

Below you'll find more information about the Michaels audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Michaels audience.

Dstillery Crafted Audiences

INTERESTS

The Michaels audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michaels audience is Dog Lovers.

Interest Composition Index
Dog Lovers 1.61% 1.35x
Car Rental Shoppers 1.72% 1.32x
Sun Protection Shoppers 1.52% 1.31x
Washington DC Trip Planners 1.77% 1.31x
Vitamin Shoppers 1.53% 1.31x
Phoenix Trip Planners 1.70% 1.29x
Womens Subscription Box Shoppers 1.72% 1.28x
Las Vegas Hotel Researchers 1.61% 1.27x
Mortgage Researchers 1.51% 1.26x
Discount Flight Searchers 1.51% 1.25x
Composition Percentage: The overlap percentage between the Michaels audience and the Interest attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michaels audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michaels audience is Dressbarn.

Location Composition Index
Dressbarn 7.43% 11.45x
Old Navy 10.35% 10.33x
Lane Bryant 7.62% 9.89x
Gymboree 3.67% 8.83x
Belk 1.93% 8.46x
Express Outlets 0.78% 8.34x
Aeropostale 3.59% 8.19x
Express 3.29% 8.15x
Columbia 1.42% 8.13x
Eddie Bauer 1.83% 8.08x
Composition Percentage: The overlap percentage between the Michaels audience and the Location attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michaels audience is Phoenix News.

Content Affinity Composition Index
Phoenix News 1.73% 1.63x
Texas Media 1.64% 1.41x
Virginia News 1.66% 1.38x
Michigan Cluster 1.57% 1.25x
Chain Restaurants 2.15% 1.24x
Appliances & Reviews 3.44% 1.14x
Los Angeles News 1.60% 1.13x
Plants & Gardening 1.86% 1.13x
Assorted Topics (Nhl, Hot Sauce, Video Games, Law) 3.77% 1.12x
Pet Cluster 4.65% 1.12x
Composition Percentage: The overlap percentage between the Michaels audience and the Content Affinity attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michaels audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female