Explore the Michaels Audience
Below you'll find more information about the Michaels audience, broken down in different categories based on their digital and physical behaviors. These are 223.5 thousand unique devices whose actions qualify for the Michaels audience.
INTERESTS
The Michaels audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Michaels audience is Wireless Headphone Researchers.
| Interest | Composition | Index |
| Wireless Headphone Researchers | 0.07% | 3.20x |
| Orlando Activities Researchers | 0.21% | 2.06x |
| Home Custom Bedroom Decorators | 0.21% | 2.03x |
| Custom Home Lighting Shoppers | 0.21% | 2.03x |
| Restaurant Supply Shoppers | 0.18% | 1.99x |
| AT&T Wireless Customers | 0.07% | 1.96x |
| Pantry Recipes Researchers | 0.63% | 1.91x |
| Online Home Decor Shoppers | 0.39% | 1.87x |
| Entertainment Industry Decision Makers | 1.16% | 1.87x |
| Country Home Decorators | 1.23% | 1.83x |
Composition Percentage:
The overlap percentage between the Michaels audience and the Interest attribute.
Index: A comparison of the Michaels audience to the internet population.
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APPAREL RETAILERS
The Michaels audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Michaels audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 5.51% | 16.19x |
| Lane Bryant | 4.07% | 10.30x |
| Old Navy | 7.42% | 9.37x |
| Everlane | 0.02% | 7.99x |
| Talbots | 2.12% | 7.40x |
| Belk | 1.01% | 6.61x |
| Mens Wearhouse | 3.79% | 6.45x |
| LOFT | 2.54% | 6.00x |
| Jos A. Bank Clothiers | 1.95% | 5.68x |
| Ann Taylor | 0.52% | 5.49x |
Composition Percentage:
The overlap percentage between the Michaels audience and the Location attribute.
Index: A comparison of the Michaels audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Michaels audience is French Canadian Cluster.
| Content Affinity | Composition | Index |
| French Canadian Cluster | 0.14% | 5.43x |
| Free Online Game Players | 0.03% | 3.55x |
| Serbia & Albania Cluster | 0.07% | 3.54x |
| Canada Job Seekers Cluster | 0.02% | 3.49x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.01% | 3.32x |
| New Parents | 0.07% | 3.30x |
| Accounting | 0.07% | 3.30x |
| Pakistan Cluster | 0.07% | 3.29x |
| US Soccer | 0.07% | 3.28x |
| Canada Shopping - General Commerce | 0.03% | 3.22x |
Composition Percentage:
The overlap percentage between the Michaels audience and the Content Affinity attribute.
Index: A comparison of the Michaels audience to the internet population.
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DEMOGRAPHICS
The Michaels audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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