Dstillery Audiences

MICHAELS

Audience Size: 330.9 Thousand Devices

Explore the Michaels Audience

Below you'll find more information about the Michaels audience, broken down in different categories based on their digital and physical behaviors. These are 330.9 thousand unique devices whose actions qualify for the Michaels audience.

Dstillery Crafted Audiences

INTERESTS

The Michaels audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michaels audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.07% 1.96x
Sunglasses Shoppers 0.72% 1.60x
Crafting Enthusiasts 2.80% 1.51x
Hair Color Shoppers 4.54% 1.46x
Holiday Season Home Improvement Deal Shoppers 2.90% 1.43x
Dance Clothing Shoppers 3.99% 1.39x
Readers of Tamil Content 3.24% 1.38x
Pokemon Enthusiasts 4.40% 1.37x
Ergonomic Office Supplies Shoppers 2.83% 1.37x
Home Aquarium Enthusiasts 3.38% 1.36x
Composition Percentage: The overlap percentage between the Michaels audience and the Interest attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michaels audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michaels audience is Dressbarn.

Location Composition Index
Dressbarn 6.66% 13.40x
Old Navy 7.94% 7.37x
Lane Bryant 3.93% 7.14x
Ann Taylor 0.50% 4.86x
Belk 1.01% 4.71x
LOFT 2.45% 4.48x
Charlotte Russe 0.23% 4.45x
Mens Wearhouse 3.59% 4.41x
REI 0.54% 4.38x
Talbots 1.58% 4.23x
Composition Percentage: The overlap percentage between the Michaels audience and the Location attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michaels audience is Paleo & Keto Diet Enthusiasts.

Content Affinity Composition Index
Paleo & Keto Diet Enthusiasts 0.14% 5.07x
Assorted Topics (Car News, Animals, Viral Media) 0.20% 4.52x
Canada Shopping - Kitchenware 0.03% 4.06x
Education Cluster 0.10% 3.91x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.07% 3.91x
Internet Radio 0.07% 3.91x
Grocery & Food Service 0.10% 3.88x
Medical Supplies and Information 0.07% 3.79x
Car Keys, Locks & Remotes 0.07% 3.64x
Canada Job Seekers Cluster 0.02% 3.49x
Composition Percentage: The overlap percentage between the Michaels audience and the Content Affinity attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michaels audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female