Dstillery Audiences

MICHAELS

Audience Size: 457.5 Thousand Devices

Explore the Michaels Audience

Below you'll find more information about the Michaels audience, broken down in different categories based on their digital and physical behaviors. These are 457.5 thousand unique devices whose actions qualify for the Michaels audience.

Dstillery Crafted Audiences

INTERESTS

The Michaels audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michaels audience is Orlando Trip Planners.

Interest Composition Index
Orlando Trip Planners 1.74% 1.26x
Florida Atlantic Coast Trip Planners 1.58% 1.25x
Palm Beach Trip Planners 1.50% 1.25x
Houston Trip Planners 1.56% 1.24x
Theme Park Researchers 1.34% 1.23x
Misc-Deal Seekers or Coupon Shoppers 0.91% 1.22x
Painting Hobbyist 1.54% 1.21x
South Atlantic Voters 1.46% 1.21x
Nascar Fans 0.98% 1.21x
Texas Energy Providers 1.17% 1.19x
Composition Percentage: The overlap percentage between the Michaels audience and the Interest attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michaels audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michaels audience is Dressbarn.

Location Composition Index
Dressbarn 4.93% 16.49x
Old Navy 7.10% 16.12x
Lane Bryant 4.95% 15.06x
Hugo Boss 0.93% 10.26x
Belk 1.44% 9.98x
Express Outlets 0.27% 9.47x
Hollister 1.19% 9.46x
Journeys 1.90% 8.92x
Charlotte Russe 1.38% 8.72x
Zumiez 2.04% 8.64x
Composition Percentage: The overlap percentage between the Michaels audience and the Location attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michaels audience is Consumer Rewards.

Content Affinity Composition Index
Consumer Rewards 0.09% 2.26x
Spanish Lifestyle & Health 0.09% 1.91x
Peru Media 0.14% 1.85x
Cub & Girl Scouts 0.14% 1.83x
Homemade Jewelry & Crafts 0.18% 1.76x
Community Planning & Transportation 0.07% 1.73x
Texas Media 1.23% 1.57x
Northern Texas Cluster 0.59% 1.54x
Costumes 0.08% 1.52x
Christian Youth 0.08% 1.50x
Composition Percentage: The overlap percentage between the Michaels audience and the Content Affinity attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michaels audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female