Explore the Michaels Audience
Below you'll find more information about the Michaels audience, broken down in different categories based on their digital and physical behaviors. These are 246.6 thousand unique devices whose actions qualify for the Michaels audience.
INTERESTS
The Michaels audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Michaels audience is Cape Cod News Readers.
| Interest | Composition | Index |
| Cape Cod News Readers | 2.39% | 2.75x |
| New York City Events Researchers | 2.02% | 2.71x |
| School Closings Updates Readers | 1.29% | 2.49x |
| Mexican Food Enthusiasts | 2.85% | 2.34x |
| Houston Activity Researchers | 2.39% | 2.29x |
| Coffee Lovers | 2.11% | 2.27x |
| Northeastern Voters | 2.39% | 2.27x |
| Boston Trip Planners | 1.65% | 2.26x |
| Pharmacy Shoppers | 2.20% | 2.25x |
| North East State Fair Visitors | 3.31% | 2.23x |
Composition Percentage:
The overlap percentage between the Michaels audience and the Interest attribute.
Index: A comparison of the Michaels audience to the internet population.
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APPAREL RETAILERS
The Michaels audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Michaels audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 9.17% | 12.77x |
| Old Navy | 12.08% | 8.38x |
| Lane Bryant | 6.54% | 8.23x |
| Levi Strauss | 0.03% | 7.64x |
| LL Bean | 0.48% | 6.68x |
| Mens Wearhouse | 7.16% | 6.43x |
| REI | 1.14% | 6.31x |
| LOFT | 4.42% | 6.25x |
| Forever 21 | 2.90% | 6.16x |
| Madewell | 1.05% | 6.11x |
Composition Percentage:
The overlap percentage between the Michaels audience and the Location attribute.
Index: A comparison of the Michaels audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Michaels audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 0.64% | 4.15x |
| Canada Shopping - Kitchenware | 0.03% | 4.06x |
| Nutrition & Diabetic Living | 0.07% | 3.95x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.10% | 3.91x |
| Grocery & Food Service | 0.10% | 3.88x |
| Charity Walks | 0.37% | 3.79x |
| Hudson Valley New York Media | 0.92% | 3.76x |
| Florida College Athletics | 0.18% | 3.68x |
| Pharmacy | 0.18% | 3.55x |
| Calendar & Holidays | 0.28% | 3.52x |
Composition Percentage:
The overlap percentage between the Michaels audience and the Content Affinity attribute.
Index: A comparison of the Michaels audience to the internet population.
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DEMOGRAPHICS
The Michaels audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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