Dstillery Audiences

MICHAELS

Audience Size: 738 Thousand Devices

Explore the Michaels Audience

Below you'll find more information about the Michaels audience, broken down in different categories based on their digital and physical behaviors. These are 738 thousand unique devices whose actions qualify for the Michaels audience.

Dstillery Crafted Audiences

INTERESTS

The Michaels audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michaels audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.43% 2.92x
UConn Huskies Fans 4.00% 2.57x
Phoenix Trip Planners 4.12% 2.28x
LGBT Activists 3.82% 2.03x
Toyota Vehicle Shopper 4.18% 2.02x
Arizona Diamondbacks Fans 3.69% 2.00x
Arizona Wildcats Fans 3.38% 1.98x
North East State Fair Visitors 4.49% 1.98x
Reality TV Show Watchers 3.69% 1.97x
Sci-Fi Movie Fans 4.25% 1.96x
Composition Percentage: The overlap percentage between the Michaels audience and the Interest attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michaels audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michaels audience is Dressbarn.

Location Composition Index
Dressbarn 9.29% 9.86x
Old Navy 16.07% 8.74x
Lane Bryant 7.86% 8.26x
Topshop 0.69% 7.88x
Levi Strauss 2.21% 7.40x
Abercrombie & Fitch 3.78% 7.13x
Express 8.27% 7.06x
Hollister 6.13% 7.06x
Mens Wearhouse 11.98% 7.03x
Eddie Bauer 3.52% 6.98x
Composition Percentage: The overlap percentage between the Michaels audience and the Location attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michaels audience is Vietnam Cluster.

Content Affinity Composition Index
Vietnam Cluster 0.37% 11.18x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.09% 4.73x
Home Office Products 0.09% 4.63x
Health & Safety Compliance 0.12% 3.92x
General Interest 0.05% 3.90x
Cub & Girl Scouts 0.31% 3.42x
International Travel 0.12% 3.38x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.09% 2.85x
Southern California Tourism 0.62% 2.83x
Sports Apparel 0.11% 2.80x
Composition Percentage: The overlap percentage between the Michaels audience and the Content Affinity attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michaels audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male