Explore the Michaels Audience
Below you'll find more information about the Michaels audience, broken down in different categories based on their digital and physical behaviors. These are 863.7 thousand unique devices whose actions qualify for the Michaels audience.
INTERESTS
The Michaels audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Michaels audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.07% | 1.96x |
| Travel Book Readers | 2.58% | 1.88x |
| Ocean Activists | 2.80% | 1.80x |
| Arizona Wildcats Fans | 3.08% | 1.77x |
| Federal Employee Benefits Researchers | 2.58% | 1.73x |
| Knitting Enthusiasts | 2.72% | 1.72x |
| Retired Government Employees | 2.54% | 1.70x |
| Immigration Resource Researchers | 2.58% | 1.69x |
| Immigration Policy Researchers | 2.58% | 1.69x |
| Luxury Coupe Auto Intenders | 1.61% | 1.69x |
Composition Percentage:
The overlap percentage between the Michaels audience and the Interest attribute.
Index: A comparison of the Michaels audience to the internet population.
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APPAREL RETAILERS
The Michaels audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Michaels audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 8.65% | 11.90x |
| Lane Bryant | 8.15% | 9.48x |
| Old Navy | 16.15% | 9.34x |
| Ann Taylor | 2.47% | 7.48x |
| Belk | 1.87% | 7.16x |
| Hollister | 6.19% | 7.04x |
| REI | 1.78% | 7.02x |
| Joe's Jeans | 0.21% | 6.93x |
| LOFT | 8.68% | 6.93x |
| Mens Wearhouse | 10.64% | 6.89x |
Composition Percentage:
The overlap percentage between the Michaels audience and the Location attribute.
Index: A comparison of the Michaels audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Michaels audience is Canada Shopping - Kitchenware.
| Content Affinity | Composition | Index |
| Canada Shopping - Kitchenware | 0.03% | 4.06x |
| Website Launchers | 0.18% | 4.00x |
| Bulgaria Cluster | 0.03% | 3.83x |
| Youth Educational Resources | 0.22% | 3.79x |
| Meeting Planning & Hotels | 0.07% | 3.77x |
| Beach & Intimate Wear | 0.07% | 3.68x |
| Canada Job Seekers Cluster | 0.02% | 3.49x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.01% | 3.32x |
| Cub & Girl Scouts | 0.14% | 3.29x |
| Canada Shopping - General Commerce | 0.03% | 3.22x |
Composition Percentage:
The overlap percentage between the Michaels audience and the Content Affinity attribute.
Index: A comparison of the Michaels audience to the internet population.
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DEMOGRAPHICS
The Michaels audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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