Dstillery Audiences

MICHAELS

Audience Size: 223.5 Thousand Devices

Explore the Michaels Audience

Below you'll find more information about the Michaels audience, broken down in different categories based on their digital and physical behaviors. These are 223.5 thousand unique devices whose actions qualify for the Michaels audience.

Dstillery Crafted Audiences

INTERESTS

The Michaels audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michaels audience is Wireless Headphone Researchers.

Interest Composition Index
Wireless Headphone Researchers 0.07% 3.20x
Orlando Activities Researchers 0.21% 2.06x
Home Custom Bedroom Decorators 0.21% 2.03x
Custom Home Lighting Shoppers 0.21% 2.03x
Restaurant Supply Shoppers 0.18% 1.99x
AT&T Wireless Customers 0.07% 1.96x
Pantry Recipes Researchers 0.63% 1.91x
Online Home Decor Shoppers 0.39% 1.87x
Entertainment Industry Decision Makers 1.16% 1.87x
Country Home Decorators 1.23% 1.83x
Composition Percentage: The overlap percentage between the Michaels audience and the Interest attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michaels audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michaels audience is Dressbarn.

Location Composition Index
Dressbarn 5.51% 16.19x
Lane Bryant 4.07% 10.30x
Old Navy 7.42% 9.37x
Everlane 0.02% 7.99x
Talbots 2.12% 7.40x
Belk 1.01% 6.61x
Mens Wearhouse 3.79% 6.45x
LOFT 2.54% 6.00x
Jos A. Bank Clothiers 1.95% 5.68x
Ann Taylor 0.52% 5.49x
Composition Percentage: The overlap percentage between the Michaels audience and the Location attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michaels audience is French Canadian Cluster.

Content Affinity Composition Index
French Canadian Cluster 0.14% 5.43x
Free Online Game Players 0.03% 3.55x
Serbia & Albania Cluster 0.07% 3.54x
Canada Job Seekers Cluster 0.02% 3.49x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 3.32x
New Parents 0.07% 3.30x
Accounting 0.07% 3.30x
Pakistan Cluster 0.07% 3.29x
US Soccer 0.07% 3.28x
Canada Shopping - General Commerce 0.03% 3.22x
Composition Percentage: The overlap percentage between the Michaels audience and the Content Affinity attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michaels audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female