Explore the Michaels Audience
Below you'll find more information about the Michaels audience, broken down in different categories based on their digital and physical behaviors. These are 702.8 thousand unique devices whose actions qualify for the Michaels audience.
INTERESTS
The Michaels audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Michaels audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.17% | 2.04x |
| AT&T Wireless Customers | 0.07% | 1.96x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.08% | 1.72x |
| Foot Pain Sufferers | 1.17% | 1.70x |
| Involved Parents | 1.67% | 1.68x |
| School Closings Updates Readers | 0.69% | 1.64x |
| Wireless Headphone Researchers | 0.06% | 1.63x |
| Home Custom Bedroom Decorators | 0.39% | 1.62x |
| Custom Home Lighting Shoppers | 0.39% | 1.62x |
| Hard Seltzer Aficionados | 0.42% | 1.61x |
Composition Percentage:
The overlap percentage between the Michaels audience and the Interest attribute.
Index: A comparison of the Michaels audience to the internet population.
Curious about what else the Michaels audience is interested in?
Sign Up
APPAREL RETAILERS
The Michaels audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Michaels audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 9.77% | 4.42x |
| Lane Bryant | 9.83% | 3.58x |
| Old Navy | 17.14% | 3.56x |
| Levi Strauss | 0.04% | 3.43x |
| Lorna Jane | 0.54% | 3.22x |
| LL Bean | 0.61% | 3.14x |
| LOFT | 7.69% | 2.98x |
| Ann Taylor | 1.48% | 2.97x |
| Talbots | 4.58% | 2.95x |
| Eddie Bauer | 3.49% | 2.94x |
Composition Percentage:
The overlap percentage between the Michaels audience and the Location attribute.
Index: A comparison of the Michaels audience to the internet population.
Want to find more of the Michaels audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Michaels audience is US Soccer.
| Content Affinity | Composition | Index |
| US Soccer | 0.14% | 6.39x |
| Canada Shopping - Kitchenware | 0.03% | 4.06x |
| Exotic Pets | 0.19% | 4.01x |
| New England Universities | 0.11% | 3.88x |
| Canadian Lifestyle | 0.06% | 3.65x |
| Bulgaria Cluster | 0.03% | 3.61x |
| Free Online Game Players | 0.03% | 3.55x |
| Canada Job Seekers Cluster | 0.02% | 3.49x |
| Nursing | 0.06% | 3.44x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.01% | 3.32x |
Composition Percentage:
The overlap percentage between the Michaels audience and the Content Affinity attribute.
Index: A comparison of the Michaels audience to the internet population.
Want to see more of the Content Affinities the Michaels audience visits?
Sign Up
DEMOGRAPHICS
The Michaels audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
Interested in seeing other characteristics of the Michaels audience?
Sign Up