Dstillery Audiences

MICHAELS

Audience Size: 860.9 Thousand Devices

Explore the Michaels Audience

Below you'll find more information about the Michaels audience, broken down in different categories based on their digital and physical behaviors. These are 860.9 thousand unique devices whose actions qualify for the Michaels audience.

Dstillery Crafted Audiences

INTERESTS

The Michaels audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michaels audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.07% 1.96x
Holiday Gift Shoppers 1.60% 1.65x
Sunglasses Shoppers 0.72% 1.60x
Animal Humane Society Helpers 2.81% 1.59x
True Crime Podcast Listeners 1.29% 1.57x
Labrador Content Readers 1.79% 1.56x
Christmas Movie Enthusiasts 1.97% 1.56x
Luxury Retail Shoppers 2.98% 1.56x
Dachshund Content Readers 1.55% 1.56x
Womens Fashion Brands Shoppers 3.01% 1.55x
Composition Percentage: The overlap percentage between the Michaels audience and the Interest attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michaels audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michaels audience is Dressbarn.

Location Composition Index
Dressbarn 8.14% 4.79x
Lane Bryant 7.90% 3.92x
Old Navy 14.35% 3.88x
Levi Strauss 0.03% 3.31x
Ann Taylor 1.14% 3.21x
Lorna Jane 0.40% 3.09x
LOFT 5.86% 3.06x
LL Bean 0.48% 3.05x
Talbots 3.71% 3.01x
Mens Wearhouse 8.97% 2.96x
Composition Percentage: The overlap percentage between the Michaels audience and the Location attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michaels audience is English as a Second Language.

Content Affinity Composition Index
English as a Second Language 0.05% 5.61x
Beach Vacations 0.07% 4.68x
Canada Shopping - Kitchenware 0.03% 4.06x
Hobby Vehicles 0.05% 3.62x
Free Online Game Players 0.03% 3.55x
Pet Supplies 0.05% 3.51x
Canada Job Seekers Cluster 0.02% 3.49x
Quebec Vacations 0.03% 3.49x
Book Publishers 0.03% 3.37x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 3.32x
Composition Percentage: The overlap percentage between the Michaels audience and the Content Affinity attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michaels audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female