Dstillery Audiences

MICHAELS

Audience Size: 1 Million Devices

Explore the Michaels Audience

Below you'll find more information about the Michaels audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Michaels audience.

Dstillery Crafted Audiences

INTERESTS

The Michaels audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michaels audience is Bed & Bath Shoppers.

Interest Composition Index
Bed & Bath Shoppers 1.64% 1.43x
Mid-Range Grocery Shoppers 1.94% 1.42x
Christmas Decorations Shoppers 1.49% 1.35x
Men's Underwear Shoppers 1.46% 1.31x
Christmas Enthusiasts 1.77% 1.31x
Sinus Researchers 1.12% 1.30x
Countdown to the Beach Travelers 0.01% 1.30x
Apartment Furniture Shoppers 1.29% 1.30x
Crafting Enthusiasts 1.35% 1.30x
LED Lighting Shoppers 1.17% 1.30x
Composition Percentage: The overlap percentage between the Michaels audience and the Interest attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michaels audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michaels audience is Dressbarn.

Location Composition Index
Dressbarn 6.74% 12.18x
Old Navy 9.40% 11.55x
Lane Bryant 6.84% 11.04x
Express Outlets 0.50% 9.02x
Hollister 2.26% 8.81x
Gymboree 3.58% 8.75x
Columbia 1.13% 8.70x
Belk 1.94% 8.66x
Abercrombie & Fitch 3.53% 8.46x
Aeropostale 3.68% 8.45x
Composition Percentage: The overlap percentage between the Michaels audience and the Location attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michaels audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.06% 4.71x
Upstate New York Local Information Cluster 1.51% 2.71x
Tattoos & Costumes 0.04% 2.54x
Arts & Crafts 0.07% 2.04x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.05% 2.04x
Mid-Atlantic Beaches 0.02% 2.04x
Content Streamers & Downloaders 0.01% 1.98x
Assorted Topics (Television, Origami, Men's Health) 0.02% 1.96x
Online Learning 0.02% 1.86x
General Interest 0.02% 1.85x
Composition Percentage: The overlap percentage between the Michaels audience and the Content Affinity attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michaels audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female