Explore the Michaels Audience
Below you'll find more information about the Michaels audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Michaels audience.
INTERESTS
The Michaels audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Michaels audience is Dog Lovers.
| Interest | Composition | Index |
| Dog Lovers | 1.61% | 1.35x |
| Car Rental Shoppers | 1.72% | 1.32x |
| Sun Protection Shoppers | 1.52% | 1.31x |
| Washington DC Trip Planners | 1.77% | 1.31x |
| Vitamin Shoppers | 1.53% | 1.31x |
| Phoenix Trip Planners | 1.70% | 1.29x |
| Womens Subscription Box Shoppers | 1.72% | 1.28x |
| Las Vegas Hotel Researchers | 1.61% | 1.27x |
| Mortgage Researchers | 1.51% | 1.26x |
| Discount Flight Searchers | 1.51% | 1.25x |
Composition Percentage:
The overlap percentage between the Michaels audience and the Interest attribute.
Index: A comparison of the Michaels audience to the internet population.
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APPAREL RETAILERS
The Michaels audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Michaels audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 7.43% | 11.45x |
| Old Navy | 10.35% | 10.33x |
| Lane Bryant | 7.62% | 9.89x |
| Gymboree | 3.67% | 8.83x |
| Belk | 1.93% | 8.46x |
| Express Outlets | 0.78% | 8.34x |
| Aeropostale | 3.59% | 8.19x |
| Express | 3.29% | 8.15x |
| Columbia | 1.42% | 8.13x |
| Eddie Bauer | 1.83% | 8.08x |
Composition Percentage:
The overlap percentage between the Michaels audience and the Location attribute.
Index: A comparison of the Michaels audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Michaels audience is Phoenix News.
| Content Affinity | Composition | Index |
| Phoenix News | 1.73% | 1.63x |
| Texas Media | 1.64% | 1.41x |
| Virginia News | 1.66% | 1.38x |
| Michigan Cluster | 1.57% | 1.25x |
| Chain Restaurants | 2.15% | 1.24x |
| Appliances & Reviews | 3.44% | 1.14x |
| Los Angeles News | 1.60% | 1.13x |
| Plants & Gardening | 1.86% | 1.13x |
| Assorted Topics (Nhl, Hot Sauce, Video Games, Law) | 3.77% | 1.12x |
| Pet Cluster | 4.65% | 1.12x |
Composition Percentage:
The overlap percentage between the Michaels audience and the Content Affinity attribute.
Index: A comparison of the Michaels audience to the internet population.
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DEMOGRAPHICS
The Michaels audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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