Dstillery Audiences

MICHAELS

Audience Size: 246.6 Thousand Devices

Explore the Michaels Audience

Below you'll find more information about the Michaels audience, broken down in different categories based on their digital and physical behaviors. These are 246.6 thousand unique devices whose actions qualify for the Michaels audience.

Dstillery Crafted Audiences

INTERESTS

The Michaels audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michaels audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 2.39% 2.75x
New York City Events Researchers 2.02% 2.71x
School Closings Updates Readers 1.29% 2.49x
Mexican Food Enthusiasts 2.85% 2.34x
Houston Activity Researchers 2.39% 2.29x
Coffee Lovers 2.11% 2.27x
Northeastern Voters 2.39% 2.27x
Boston Trip Planners 1.65% 2.26x
Pharmacy Shoppers 2.20% 2.25x
North East State Fair Visitors 3.31% 2.23x
Composition Percentage: The overlap percentage between the Michaels audience and the Interest attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michaels audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michaels audience is Dressbarn.

Location Composition Index
Dressbarn 9.17% 12.77x
Old Navy 12.08% 8.38x
Lane Bryant 6.54% 8.23x
Levi Strauss 0.03% 7.64x
LL Bean 0.48% 6.68x
Mens Wearhouse 7.16% 6.43x
REI 1.14% 6.31x
LOFT 4.42% 6.25x
Forever 21 2.90% 6.16x
Madewell 1.05% 6.11x
Composition Percentage: The overlap percentage between the Michaels audience and the Location attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michaels audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 0.64% 4.15x
Canada Shopping - Kitchenware 0.03% 4.06x
Nutrition & Diabetic Living 0.07% 3.95x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.10% 3.91x
Grocery & Food Service 0.10% 3.88x
Charity Walks 0.37% 3.79x
Hudson Valley New York Media 0.92% 3.76x
Florida College Athletics 0.18% 3.68x
Pharmacy 0.18% 3.55x
Calendar & Holidays 0.28% 3.52x
Composition Percentage: The overlap percentage between the Michaels audience and the Content Affinity attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michaels audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male