Explore the Michaels Audience
Below you'll find more information about the Michaels audience, broken down in different categories based on their digital and physical behaviors. These are 537.4 thousand unique devices whose actions qualify for the Michaels audience.
INTERESTS
The Michaels audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Michaels audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.07% | 1.96x |
| Sun Protection Shoppers | 3.29% | 1.71x |
| San Diego Activities Researchers | 2.54% | 1.62x |
| San Francisco Activities Researchers | 2.51% | 1.61x |
| San Diego Events Researchers | 2.51% | 1.61x |
| Burger Enthusiast | 0.07% | 1.61x |
| Senior Living Center Researchers | 2.93% | 1.58x |
| Crafting Enthusiasts | 2.41% | 1.57x |
| Disney Fans | 3.94% | 1.56x |
| Skin Disorder Researchers | 3.00% | 1.55x |
Composition Percentage:
The overlap percentage between the Michaels audience and the Interest attribute.
Index: A comparison of the Michaels audience to the internet population.
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APPAREL RETAILERS
The Michaels audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Michaels audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 7.15% | 13.29x |
| Lane Bryant | 6.30% | 9.68x |
| Old Navy | 11.62% | 9.23x |
| Belk | 1.40% | 6.99x |
| Ann Taylor | 1.38% | 6.73x |
| Mens Wearhouse | 7.90% | 6.51x |
| LOFT | 5.62% | 6.36x |
| Maurices | 1.59% | 6.35x |
| Talbots | 3.19% | 6.33x |
| REI | 1.18% | 6.31x |
Composition Percentage:
The overlap percentage between the Michaels audience and the Location attribute.
Index: A comparison of the Michaels audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Michaels audience is Homemade Jewelry & Crafts.
| Content Affinity | Composition | Index |
| Homemade Jewelry & Crafts | 0.33% | 5.49x |
| Bird Watching | 0.16% | 4.57x |
| Beach & Intimate Wear | 0.10% | 4.47x |
| Canadian News | 0.10% | 4.43x |
| Canada Shopping - Kitchenware | 0.03% | 4.06x |
| Website Launchers | 0.13% | 4.00x |
| Meeting Planning & Hotels | 0.07% | 3.77x |
| Discount Shopping | 0.07% | 3.64x |
| Bridal Fashion | 0.13% | 3.53x |
| Canada Job Seekers Cluster | 0.02% | 3.49x |
Composition Percentage:
The overlap percentage between the Michaels audience and the Content Affinity attribute.
Index: A comparison of the Michaels audience to the internet population.
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DEMOGRAPHICS
The Michaels audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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