Explore the Michaels Audience
Below you'll find more information about the Michaels audience, broken down in different categories based on their digital and physical behaviors. These are 175.9 thousand unique devices whose actions qualify for the Michaels audience.
INTERESTS
The Michaels audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Michaels audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.36% | 2.59x |
| Travel Book Readers | 2.61% | 2.05x |
| AT&T Wireless Customers | 0.07% | 1.96x |
| True Crime Podcast Listeners | 2.14% | 1.95x |
| Spanish Language Learners | 3.21% | 1.92x |
| Heart Surgery Researchers | 2.97% | 1.90x |
| Veterinarians | 3.68% | 1.89x |
| Thai Food Enthusiasts | 3.21% | 1.85x |
| Auto Insurance Shoppers | 2.73% | 1.84x |
| Hardware Shoppers | 2.61% | 1.83x |
Composition Percentage:
The overlap percentage between the Michaels audience and the Interest attribute.
Index: A comparison of the Michaels audience to the internet population.
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APPAREL RETAILERS
The Michaels audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Michaels audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 9.51% | 13.84x |
| Lane Bryant | 6.31% | 8.21x |
| Old Navy | 11.03% | 7.89x |
| REI | 1.05% | 6.57x |
| Ann Taylor | 0.86% | 6.26x |
| LL Bean | 0.46% | 6.24x |
| Mens Wearhouse | 6.45% | 6.16x |
| Forever 21 | 2.95% | 6.13x |
| Eddie Bauer | 2.21% | 6.01x |
| LOFT | 4.28% | 5.97x |
Composition Percentage:
The overlap percentage between the Michaels audience and the Location attribute.
Index: A comparison of the Michaels audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Michaels audience is Spam Call Number Searchers.
| Content Affinity | Composition | Index |
| Spam Call Number Searchers | 0.35% | 4.47x |
| Private Aviation | 0.48% | 4.21x |
| Canada Shopping - Kitchenware | 0.03% | 4.06x |
| Nutrition & Diabetic Living | 0.07% | 3.95x |
| Florida College Athletics | 0.24% | 3.89x |
| Grocery & Food Service | 0.10% | 3.88x |
| Unique & Personalized Fashion | 0.17% | 3.87x |
| Calendar & Holidays | 0.35% | 3.75x |
| Law School | 0.36% | 3.59x |
| Home Furnishings | 0.24% | 3.59x |
Composition Percentage:
The overlap percentage between the Michaels audience and the Content Affinity attribute.
Index: A comparison of the Michaels audience to the internet population.
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DEMOGRAPHICS
The Michaels audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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