Dstillery Audiences

MICHAELS

Audience Size: 1.3 Million Devices

Explore the Michaels Audience

Below you'll find more information about the Michaels audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Michaels audience.

Dstillery Crafted Audiences

INTERESTS

The Michaels audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michaels audience is Crochet Enthusiasts.

Interest Composition Index
Crochet Enthusiasts 1.45% 1.32x
Countdown to the Beach Travelers 0.01% 1.30x
Android Fans 1.69% 1.27x
Misc-Deal Seekers or Coupon Shoppers 1.43% 1.27x
Knitting Enthusiasts 1.43% 1.26x
Price Conscious Grocery Shoppers 1.54% 1.26x
DIY Upcycle Home Project Planners 1.67% 1.25x
Disney Fans 1.89% 1.25x
Coupon Researchers 1.52% 1.25x
Mobile Phone Comparison Shoppers 1.68% 1.25x
Composition Percentage: The overlap percentage between the Michaels audience and the Interest attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michaels audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michaels audience is Dressbarn.

Location Composition Index
Dressbarn 7.71% 10.14x
Old Navy 11.49% 9.08x
Lane Bryant 7.50% 8.69x
Eddie Bauer 2.33% 7.41x
Belk 1.60% 7.23x
Topshop 0.32% 7.18x
Gymboree 3.86% 7.04x
Express Outlets 0.97% 7.02x
Hollister 3.60% 6.97x
Mens Wearhouse 11.28% 6.96x
Composition Percentage: The overlap percentage between the Michaels audience and the Location attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michaels audience is Fashion & Cosmetics.

Content Affinity Composition Index
Fashion & Cosmetics 0.02% 6.48x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.05% 4.18x
Survey Websites 0.02% 3.62x
Italy Cluster 0.04% 3.26x
Assorted Topics (Safari, Health, Wellness, Sports) 0.03% 2.61x
Consumer Rewards 0.06% 2.47x
Ontario Canada Cluster 0.03% 2.42x
Upstate New York State Athletics 0.03% 2.37x
Homeschooling 0.06% 2.32x
Toronto Tourism 0.01% 2.30x
Composition Percentage: The overlap percentage between the Michaels audience and the Content Affinity attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michaels audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female