Dstillery Audiences

MICHAELS

Audience Size: 999 Thousand Devices

Explore the Michaels Audience

Below you'll find more information about the Michaels audience, broken down in different categories based on their digital and physical behaviors. These are 999 thousand unique devices whose actions qualify for the Michaels audience.

Dstillery Crafted Audiences

INTERESTS

The Michaels audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michaels audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 0.01% 3.41x
UConn Huskies Fans 4.65% 2.70x
North East State Fair Visitors 4.79% 2.20x
Readers of Malayalam Content 2.79% 1.75x
Home Coffee Makers 2.93% 1.56x
Renaissance Faire Visitors 3.46% 1.55x
Menopause Researchers 2.66% 1.54x
Family Medical Practice Journal Researchers 3.06% 1.52x
Heart Surgery Researchers 2.39% 1.49x
Arizona Trip Planners 3.06% 1.45x
Composition Percentage: The overlap percentage between the Michaels audience and the Interest attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michaels audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michaels audience is Dressbarn.

Location Composition Index
Dressbarn 8.36% 9.75x
Old Navy 13.57% 8.54x
Lane Bryant 7.44% 8.24x
Topshop 0.53% 7.30x
Eddie Bauer 2.98% 6.98x
Mens Wearhouse 11.25% 6.83x
Belk 1.47% 6.78x
Hollister 4.93% 6.72x
Express Outlets 1.25% 6.71x
Forever 21 6.16% 6.56x
Composition Percentage: The overlap percentage between the Michaels audience and the Location attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michaels audience is Malaya.

Content Affinity Composition Index
Malaya 0.13% 20.00x
Turkey & Iran Cluster 0.27% 15.19x
Watches & Jewelry 0.01% 14.05x
Nepal News 0.13% 11.29x
Assorted Topics (Safari, Health, Wellness, Sports) 0.13% 10.07x
Chat Rooms 0.13% 8.45x
Consumer Rewards 0.13% 7.36x
Sports - Skiing, Snowboarding 0.01% 7.29x
Decoration & Fabric 0.01% 6.75x
Cheerleading 0.40% 6.25x
Composition Percentage: The overlap percentage between the Michaels audience and the Content Affinity attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michaels audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female