Explore the Michaels Audience
Below you'll find more information about the Michaels audience, broken down in different categories based on their digital and physical behaviors. These are 738 thousand unique devices whose actions qualify for the Michaels audience.
INTERESTS
The Michaels audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Michaels audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.43% | 2.92x |
| UConn Huskies Fans | 4.00% | 2.57x |
| Phoenix Trip Planners | 4.12% | 2.28x |
| LGBT Activists | 3.82% | 2.03x |
| Toyota Vehicle Shopper | 4.18% | 2.02x |
| Arizona Diamondbacks Fans | 3.69% | 2.00x |
| Arizona Wildcats Fans | 3.38% | 1.98x |
| North East State Fair Visitors | 4.49% | 1.98x |
| Reality TV Show Watchers | 3.69% | 1.97x |
| Sci-Fi Movie Fans | 4.25% | 1.96x |
Composition Percentage:
The overlap percentage between the Michaels audience and the Interest attribute.
Index: A comparison of the Michaels audience to the internet population.
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APPAREL RETAILERS
The Michaels audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Michaels audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 9.29% | 9.86x |
| Old Navy | 16.07% | 8.74x |
| Lane Bryant | 7.86% | 8.26x |
| Topshop | 0.69% | 7.88x |
| Levi Strauss | 2.21% | 7.40x |
| Abercrombie & Fitch | 3.78% | 7.13x |
| Express | 8.27% | 7.06x |
| Hollister | 6.13% | 7.06x |
| Mens Wearhouse | 11.98% | 7.03x |
| Eddie Bauer | 3.52% | 6.98x |
Composition Percentage:
The overlap percentage between the Michaels audience and the Location attribute.
Index: A comparison of the Michaels audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Michaels audience is Vietnam Cluster.
| Content Affinity | Composition | Index |
| Vietnam Cluster | 0.37% | 11.18x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.09% | 4.73x |
| Home Office Products | 0.09% | 4.63x |
| Health & Safety Compliance | 0.12% | 3.92x |
| General Interest | 0.05% | 3.90x |
| Cub & Girl Scouts | 0.31% | 3.42x |
| International Travel | 0.12% | 3.38x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.09% | 2.85x |
| Southern California Tourism | 0.62% | 2.83x |
| Sports Apparel | 0.11% | 2.80x |
Composition Percentage:
The overlap percentage between the Michaels audience and the Content Affinity attribute.
Index: A comparison of the Michaels audience to the internet population.
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DEMOGRAPHICS
The Michaels audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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