Dstillery Audiences

MICHAELS

Audience Size: 702.8 Thousand Devices

Explore the Michaels Audience

Below you'll find more information about the Michaels audience, broken down in different categories based on their digital and physical behaviors. These are 702.8 thousand unique devices whose actions qualify for the Michaels audience.

Dstillery Crafted Audiences

INTERESTS

The Michaels audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michaels audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.17% 2.04x
AT&T Wireless Customers 0.07% 1.96x
Fall/Winter 2021 Fashion Trend Researchers 0.08% 1.72x
Foot Pain Sufferers 1.17% 1.70x
Involved Parents 1.67% 1.68x
School Closings Updates Readers 0.69% 1.64x
Wireless Headphone Researchers 0.06% 1.63x
Home Custom Bedroom Decorators 0.39% 1.62x
Custom Home Lighting Shoppers 0.39% 1.62x
Hard Seltzer Aficionados 0.42% 1.61x
Composition Percentage: The overlap percentage between the Michaels audience and the Interest attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michaels audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michaels audience is Dressbarn.

Location Composition Index
Dressbarn 9.77% 4.42x
Lane Bryant 9.83% 3.58x
Old Navy 17.14% 3.56x
Levi Strauss 0.04% 3.43x
Lorna Jane 0.54% 3.22x
LL Bean 0.61% 3.14x
LOFT 7.69% 2.98x
Ann Taylor 1.48% 2.97x
Talbots 4.58% 2.95x
Eddie Bauer 3.49% 2.94x
Composition Percentage: The overlap percentage between the Michaels audience and the Location attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michaels audience is US Soccer.

Content Affinity Composition Index
US Soccer 0.14% 6.39x
Canada Shopping - Kitchenware 0.03% 4.06x
Exotic Pets 0.19% 4.01x
New England Universities 0.11% 3.88x
Canadian Lifestyle 0.06% 3.65x
Bulgaria Cluster 0.03% 3.61x
Free Online Game Players 0.03% 3.55x
Canada Job Seekers Cluster 0.02% 3.49x
Nursing 0.06% 3.44x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 3.32x
Composition Percentage: The overlap percentage between the Michaels audience and the Content Affinity attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michaels audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female