Explore the Michaels Audience
Below you'll find more information about the Michaels audience, broken down in different categories based on their digital and physical behaviors. These are 999 thousand unique devices whose actions qualify for the Michaels audience.
INTERESTS
The Michaels audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Michaels audience is Essential Oils Enthusiasts.
| Interest | Composition | Index |
| Essential Oils Enthusiasts | 0.01% | 3.41x |
| UConn Huskies Fans | 4.65% | 2.70x |
| North East State Fair Visitors | 4.79% | 2.20x |
| Readers of Malayalam Content | 2.79% | 1.75x |
| Home Coffee Makers | 2.93% | 1.56x |
| Renaissance Faire Visitors | 3.46% | 1.55x |
| Menopause Researchers | 2.66% | 1.54x |
| Family Medical Practice Journal Researchers | 3.06% | 1.52x |
| Heart Surgery Researchers | 2.39% | 1.49x |
| Arizona Trip Planners | 3.06% | 1.45x |
Composition Percentage:
The overlap percentage between the Michaels audience and the Interest attribute.
Index: A comparison of the Michaels audience to the internet population.
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APPAREL RETAILERS
The Michaels audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Michaels audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 8.36% | 9.75x |
| Old Navy | 13.57% | 8.54x |
| Lane Bryant | 7.44% | 8.24x |
| Topshop | 0.53% | 7.30x |
| Eddie Bauer | 2.98% | 6.98x |
| Mens Wearhouse | 11.25% | 6.83x |
| Belk | 1.47% | 6.78x |
| Hollister | 4.93% | 6.72x |
| Express Outlets | 1.25% | 6.71x |
| Forever 21 | 6.16% | 6.56x |
Composition Percentage:
The overlap percentage between the Michaels audience and the Location attribute.
Index: A comparison of the Michaels audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Michaels audience is Malaya.
| Content Affinity | Composition | Index |
| Malaya | 0.13% | 20.00x |
| Turkey & Iran Cluster | 0.27% | 15.19x |
| Watches & Jewelry | 0.01% | 14.05x |
| Nepal News | 0.13% | 11.29x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.13% | 10.07x |
| Chat Rooms | 0.13% | 8.45x |
| Consumer Rewards | 0.13% | 7.36x |
| Sports - Skiing, Snowboarding | 0.01% | 7.29x |
| Decoration & Fabric | 0.01% | 6.75x |
| Cheerleading | 0.40% | 6.25x |
Composition Percentage:
The overlap percentage between the Michaels audience and the Content Affinity attribute.
Index: A comparison of the Michaels audience to the internet population.
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DEMOGRAPHICS
The Michaels audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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