Dstillery Audiences

MICHAELS

Audience Size: 139.8 Thousand Devices

Explore the Michaels Audience

Below you'll find more information about the Michaels audience, broken down in different categories based on their digital and physical behaviors. These are 139.8 thousand unique devices whose actions qualify for the Michaels audience.

Dstillery Crafted Audiences

INTERESTS

The Michaels audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michaels audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.07% 1.96x
Wellness Enthusiasts 0.18% 1.82x
Disney Vacation Planners 2.40% 1.70x
Georgia Activities Researchers 1.62% 1.66x
Disney Fans 2.34% 1.65x
Theme Park Researchers 2.70% 1.63x
Moving Services Shoppers 0.48% 1.63x
Retirement Financial Account Researchers 0.48% 1.60x
Sunglasses Shoppers 0.72% 1.60x
COVID Testing Researchers 0.54% 1.60x
Composition Percentage: The overlap percentage between the Michaels audience and the Interest attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michaels audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michaels audience is Dressbarn.

Location Composition Index
Dressbarn 5.98% 22.06x
Lane Bryant 3.16% 14.49x
Old Navy 6.82% 12.39x
Mens Wearhouse 3.39% 8.68x
Belk 0.78% 7.90x
Eddie Bauer 0.67% 7.78x
Abercrombie & Fitch 0.62% 7.53x
Express 2.89% 7.20x
REI 0.61% 7.20x
Aeropostale 2.52% 7.19x
Composition Percentage: The overlap percentage between the Michaels audience and the Location attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michaels audience is Korea Cluster.

Content Affinity Composition Index
Korea Cluster 0.36% 7.43x
Bowling 0.18% 5.60x
Sewing, Embroidery & Quilting 0.18% 5.18x
Minnesota Community Business Cluster 0.04% 3.95x
Brazil & Portugal News 0.12% 3.95x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.12% 3.75x
Free Online Game Players 0.03% 3.55x
RPG Games 0.13% 3.55x
Canada Job Seekers Cluster 0.02% 3.49x
South Africa News Cluster 0.13% 3.35x
Composition Percentage: The overlap percentage between the Michaels audience and the Content Affinity attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michaels audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male