Explore the Michaels Audience
Below you'll find more information about the Michaels audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Michaels audience.
INTERESTS
The Michaels audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Michaels audience is Bed & Bath Shoppers.
| Interest | Composition | Index |
| Bed & Bath Shoppers | 1.64% | 1.43x |
| Mid-Range Grocery Shoppers | 1.94% | 1.42x |
| Christmas Decorations Shoppers | 1.49% | 1.35x |
| Men's Underwear Shoppers | 1.46% | 1.31x |
| Christmas Enthusiasts | 1.77% | 1.31x |
| Sinus Researchers | 1.12% | 1.30x |
| Countdown to the Beach Travelers | 0.01% | 1.30x |
| Apartment Furniture Shoppers | 1.29% | 1.30x |
| Crafting Enthusiasts | 1.35% | 1.30x |
| LED Lighting Shoppers | 1.17% | 1.30x |
Composition Percentage:
The overlap percentage between the Michaels audience and the Interest attribute.
Index: A comparison of the Michaels audience to the internet population.
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APPAREL RETAILERS
The Michaels audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Michaels audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 6.74% | 12.18x |
| Old Navy | 9.40% | 11.55x |
| Lane Bryant | 6.84% | 11.04x |
| Express Outlets | 0.50% | 9.02x |
| Hollister | 2.26% | 8.81x |
| Gymboree | 3.58% | 8.75x |
| Columbia | 1.13% | 8.70x |
| Belk | 1.94% | 8.66x |
| Abercrombie & Fitch | 3.53% | 8.46x |
| Aeropostale | 3.68% | 8.45x |
Composition Percentage:
The overlap percentage between the Michaels audience and the Location attribute.
Index: A comparison of the Michaels audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Michaels audience is Upstate New York State Athletics.
| Content Affinity | Composition | Index |
| Upstate New York State Athletics | 0.06% | 4.71x |
| Upstate New York Local Information Cluster | 1.51% | 2.71x |
| Tattoos & Costumes | 0.04% | 2.54x |
| Arts & Crafts | 0.07% | 2.04x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.05% | 2.04x |
| Mid-Atlantic Beaches | 0.02% | 2.04x |
| Content Streamers & Downloaders | 0.01% | 1.98x |
| Assorted Topics (Television, Origami, Men's Health) | 0.02% | 1.96x |
| Online Learning | 0.02% | 1.86x |
| General Interest | 0.02% | 1.85x |
Composition Percentage:
The overlap percentage between the Michaels audience and the Content Affinity attribute.
Index: A comparison of the Michaels audience to the internet population.
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DEMOGRAPHICS
The Michaels audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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