Dstillery Audiences

MICHAELS

Audience Size: 863.7 Thousand Devices

Explore the Michaels Audience

Below you'll find more information about the Michaels audience, broken down in different categories based on their digital and physical behaviors. These are 863.7 thousand unique devices whose actions qualify for the Michaels audience.

Dstillery Crafted Audiences

INTERESTS

The Michaels audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michaels audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.07% 1.96x
Travel Book Readers 2.58% 1.88x
Ocean Activists 2.80% 1.80x
Arizona Wildcats Fans 3.08% 1.77x
Federal Employee Benefits Researchers 2.58% 1.73x
Knitting Enthusiasts 2.72% 1.72x
Retired Government Employees 2.54% 1.70x
Immigration Resource Researchers 2.58% 1.69x
Immigration Policy Researchers 2.58% 1.69x
Luxury Coupe Auto Intenders 1.61% 1.69x
Composition Percentage: The overlap percentage between the Michaels audience and the Interest attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michaels audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michaels audience is Dressbarn.

Location Composition Index
Dressbarn 8.65% 11.90x
Lane Bryant 8.15% 9.48x
Old Navy 16.15% 9.34x
Ann Taylor 2.47% 7.48x
Belk 1.87% 7.16x
Hollister 6.19% 7.04x
REI 1.78% 7.02x
Joe's Jeans 0.21% 6.93x
LOFT 8.68% 6.93x
Mens Wearhouse 10.64% 6.89x
Composition Percentage: The overlap percentage between the Michaels audience and the Location attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michaels audience is Canada Shopping - Kitchenware.

Content Affinity Composition Index
Canada Shopping - Kitchenware 0.03% 4.06x
Website Launchers 0.18% 4.00x
Bulgaria Cluster 0.03% 3.83x
Youth Educational Resources 0.22% 3.79x
Meeting Planning & Hotels 0.07% 3.77x
Beach & Intimate Wear 0.07% 3.68x
Canada Job Seekers Cluster 0.02% 3.49x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 3.32x
Cub & Girl Scouts 0.14% 3.29x
Canada Shopping - General Commerce 0.03% 3.22x
Composition Percentage: The overlap percentage between the Michaels audience and the Content Affinity attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michaels audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female