Explore the Michaels Audience
Below you'll find more information about the Michaels audience, broken down in different categories based on their digital and physical behaviors. These are 457.5 thousand unique devices whose actions qualify for the Michaels audience.
INTERESTS
The Michaels audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Michaels audience is Orlando Trip Planners.
| Interest | Composition | Index |
| Orlando Trip Planners | 1.74% | 1.26x |
| Florida Atlantic Coast Trip Planners | 1.58% | 1.25x |
| Palm Beach Trip Planners | 1.50% | 1.25x |
| Houston Trip Planners | 1.56% | 1.24x |
| Theme Park Researchers | 1.34% | 1.23x |
| Misc-Deal Seekers or Coupon Shoppers | 0.91% | 1.22x |
| Painting Hobbyist | 1.54% | 1.21x |
| South Atlantic Voters | 1.46% | 1.21x |
| Nascar Fans | 0.98% | 1.21x |
| Texas Energy Providers | 1.17% | 1.19x |
Composition Percentage:
The overlap percentage between the Michaels audience and the Interest attribute.
Index: A comparison of the Michaels audience to the internet population.
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APPAREL RETAILERS
The Michaels audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Michaels audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 4.93% | 16.49x |
| Old Navy | 7.10% | 16.12x |
| Lane Bryant | 4.95% | 15.06x |
| Hugo Boss | 0.93% | 10.26x |
| Belk | 1.44% | 9.98x |
| Express Outlets | 0.27% | 9.47x |
| Hollister | 1.19% | 9.46x |
| Journeys | 1.90% | 8.92x |
| Charlotte Russe | 1.38% | 8.72x |
| Zumiez | 2.04% | 8.64x |
Composition Percentage:
The overlap percentage between the Michaels audience and the Location attribute.
Index: A comparison of the Michaels audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Michaels audience is Consumer Rewards.
| Content Affinity | Composition | Index |
| Consumer Rewards | 0.09% | 2.26x |
| Spanish Lifestyle & Health | 0.09% | 1.91x |
| Peru Media | 0.14% | 1.85x |
| Cub & Girl Scouts | 0.14% | 1.83x |
| Homemade Jewelry & Crafts | 0.18% | 1.76x |
| Community Planning & Transportation | 0.07% | 1.73x |
| Texas Media | 1.23% | 1.57x |
| Northern Texas Cluster | 0.59% | 1.54x |
| Costumes | 0.08% | 1.52x |
| Christian Youth | 0.08% | 1.50x |
Composition Percentage:
The overlap percentage between the Michaels audience and the Content Affinity attribute.
Index: A comparison of the Michaels audience to the internet population.
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DEMOGRAPHICS
The Michaels audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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