Dstillery Audiences

MICHAELS

Audience Size: 798.5 Thousand Devices

Explore the Michaels Audience

Below you'll find more information about the Michaels audience, broken down in different categories based on their digital and physical behaviors. These are 798.5 thousand unique devices whose actions qualify for the Michaels audience.

Dstillery Crafted Audiences

INTERESTS

The Michaels audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michaels audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.05% 1.54x
Crafting Enthusiasts 2.30% 1.53x
Athleisure Shoppers 3.22% 1.50x
Misc-Deal Seekers or Coupon Shoppers 2.61% 1.48x
Florida Trip Planners 3.02% 1.48x
Country Home Decorators 2.61% 1.47x
Home Coffee Makers 2.84% 1.47x
Lawn & Garden Enthusiasts 2.64% 1.46x
Palm Beach Trip Planners 2.87% 1.43x
Country Music Fans 2.39% 1.43x
Composition Percentage: The overlap percentage between the Michaels audience and the Interest attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michaels audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michaels audience is Dressbarn.

Location Composition Index
Dressbarn 9.15% 10.72x
Lane Bryant 8.83% 9.16x
Old Navy 17.47% 8.94x
Ann Taylor 2.99% 7.36x
LL Bean 0.92% 7.24x
Mens Wearhouse 11.66% 7.16x
Hollister 7.19% 7.10x
Topshop 0.50% 7.02x
REI 2.05% 6.94x
Belk 1.96% 6.94x
Composition Percentage: The overlap percentage between the Michaels audience and the Location attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michaels audience is Canada Shopping - Kitchenware.

Content Affinity Composition Index
Canada Shopping - Kitchenware 0.03% 4.06x
Chat Rooms 0.05% 3.86x
Bulgaria Cluster 0.03% 3.83x
Canada Job Seekers Cluster 0.02% 3.49x
Home Improvement Contractor 0.05% 3.34x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 3.32x
Canada Shopping - General Commerce 0.03% 3.06x
Memes & Comedy 0.05% 2.82x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.02% 2.71x
Local & Travel England - East Midlands 0.05% 2.46x
Composition Percentage: The overlap percentage between the Michaels audience and the Content Affinity attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michaels audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female