Dstillery Audiences

MICHAELS

Audience Size: 175.9 Thousand Devices

Explore the Michaels Audience

Below you'll find more information about the Michaels audience, broken down in different categories based on their digital and physical behaviors. These are 175.9 thousand unique devices whose actions qualify for the Michaels audience.

Dstillery Crafted Audiences

INTERESTS

The Michaels audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michaels audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.36% 2.59x
Travel Book Readers 2.61% 2.05x
AT&T Wireless Customers 0.07% 1.96x
True Crime Podcast Listeners 2.14% 1.95x
Spanish Language Learners 3.21% 1.92x
Heart Surgery Researchers 2.97% 1.90x
Veterinarians 3.68% 1.89x
Thai Food Enthusiasts 3.21% 1.85x
Auto Insurance Shoppers 2.73% 1.84x
Hardware Shoppers 2.61% 1.83x
Composition Percentage: The overlap percentage between the Michaels audience and the Interest attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michaels audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michaels audience is Dressbarn.

Location Composition Index
Dressbarn 9.51% 13.84x
Lane Bryant 6.31% 8.21x
Old Navy 11.03% 7.89x
REI 1.05% 6.57x
Ann Taylor 0.86% 6.26x
LL Bean 0.46% 6.24x
Mens Wearhouse 6.45% 6.16x
Forever 21 2.95% 6.13x
Eddie Bauer 2.21% 6.01x
LOFT 4.28% 5.97x
Composition Percentage: The overlap percentage between the Michaels audience and the Location attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michaels audience is Spam Call Number Searchers.

Content Affinity Composition Index
Spam Call Number Searchers 0.35% 4.47x
Private Aviation 0.48% 4.21x
Canada Shopping - Kitchenware 0.03% 4.06x
Nutrition & Diabetic Living 0.07% 3.95x
Florida College Athletics 0.24% 3.89x
Grocery & Food Service 0.10% 3.88x
Unique & Personalized Fashion 0.17% 3.87x
Calendar & Holidays 0.35% 3.75x
Law School 0.36% 3.59x
Home Furnishings 0.24% 3.59x
Composition Percentage: The overlap percentage between the Michaels audience and the Content Affinity attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michaels audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female