Dstillery Audiences

MICHAELS

Audience Size: 305.3 Thousand Devices

Explore the Michaels Audience

Below you'll find more information about the Michaels audience, broken down in different categories based on their digital and physical behaviors. These are 305.3 thousand unique devices whose actions qualify for the Michaels audience.

Dstillery Crafted Audiences

INTERESTS

The Michaels audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michaels audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.07% 1.96x
Shapewear & Leggings Shoppers 3.62% 1.64x
Meal Kit Delivery Researchers 3.02% 1.64x
School Closings Updates Readers 1.46% 1.63x
Quilting Enthusiasts 4.07% 1.63x
Athleisure Shoppers 3.25% 1.63x
Curly Hair Care Shoppers 3.21% 1.63x
New York Rangers Fans 3.21% 1.57x
Portuguese Food Enthusiasts 2.57% 1.57x
Vitamin Shoppers 3.25% 1.56x
Composition Percentage: The overlap percentage between the Michaels audience and the Interest attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michaels audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michaels audience is Dressbarn.

Location Composition Index
Dressbarn 7.93% 14.09x
Lane Bryant 5.53% 8.96x
Old Navy 9.76% 8.90x
Mens Wearhouse 6.35% 6.48x
LOFT 3.13% 6.41x
LL Bean 0.26% 6.28x
REI 0.95% 5.94x
Forever 21 1.89% 5.92x
Armani 0.34% 5.83x
Eddie Bauer 1.36% 5.76x
Composition Percentage: The overlap percentage between the Michaels audience and the Location attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michaels audience is Canadian Lifestyle.

Content Affinity Composition Index
Canadian Lifestyle 0.11% 6.00x
Networking Marketing 0.15% 4.57x
Home Decoration - Crafts & Kids 0.11% 4.40x
Canada Shopping - Kitchenware 0.03% 4.06x
Feminism 0.15% 4.05x
Nutrition & Diabetic Living 0.07% 3.95x
Roleplay & Fantasy Games 0.07% 3.90x
Bridal Fashion 0.11% 3.78x
Higher Education 0.07% 3.76x
Canada Travel & Tourism 0.07% 3.50x
Composition Percentage: The overlap percentage between the Michaels audience and the Content Affinity attribute.
Index: A comparison of the Michaels audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michaels audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female