Explore the Microtel Inn Audience
Below you'll find more information about the Microtel Inn audience, broken down in different categories based on their digital and physical behaviors. These are 128.7 thousand unique devices whose actions qualify for the Microtel Inn audience.
INTERESTS
The Microtel Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Microtel Inn audience is Golden Retriever Content Readers.
| Interest | Composition | Index |
| Golden Retriever Content Readers | 0.36% | 2.52x |
| Labrador Content Readers | 0.60% | 2.38x |
| Property Insurance Researchers | 2.78% | 1.68x |
| Pediatricians | 3.02% | 1.68x |
| Road Trip Planners | 2.90% | 1.68x |
| Iowa County and Local Fair Visitors | 4.71% | 1.66x |
| French Bulldog Content Readers | 0.72% | 1.64x |
| Fishing Equipment Shoppers | 4.11% | 1.64x |
| Cardio Health Researchers | 3.02% | 1.64x |
| Vermont Trip Planners | 1.93% | 1.64x |
Composition Percentage:
The overlap percentage between the Microtel Inn audience and the Interest attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
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APPAREL RETAILERS
The Microtel Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Microtel Inn audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.04% | 4.21x |
| Topshop | 0.08% | 3.09x |
| Belk | 1.77% | 2.64x |
| Maurices | 7.31% | 2.15x |
| Buckle | 4.73% | 2.08x |
| Carhartt | 33.02% | 1.98x |
| Eddie Bauer | 1.62% | 1.79x |
| Journeys | 5.74% | 1.79x |
| Lane Bryant | 3.55% | 1.77x |
| Old Navy | 6.40% | 1.74x |
Composition Percentage:
The overlap percentage between the Microtel Inn audience and the Location attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Microtel Inn audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 0.16% | 5.48x |
| Costumes | 0.14% | 4.82x |
| London Tourism | 0.07% | 3.66x |
| College Greek Life | 0.13% | 3.48x |
| Franco-African Cluster | 0.05% | 3.30x |
| Female Lifestyle Content Readers | 0.39% | 3.12x |
| Vermont Cluster | 0.24% | 3.05x |
| Upstate New York Travel Cluster | 0.60% | 2.92x |
| Charity Walks | 0.24% | 2.90x |
| French Canadian Cluster | 0.13% | 2.72x |
Composition Percentage:
The overlap percentage between the Microtel Inn audience and the Content Affinity attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
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DEMOGRAPHICS
The Microtel Inn audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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