Dstillery Audiences

MICROTEL INN

Audience Size: 128.7 Thousand Devices

Explore the Microtel Inn Audience

Below you'll find more information about the Microtel Inn audience, broken down in different categories based on their digital and physical behaviors. These are 128.7 thousand unique devices whose actions qualify for the Microtel Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Microtel Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Microtel Inn audience is Golden Retriever Content Readers.

Interest Composition Index
Golden Retriever Content Readers 0.36% 2.52x
Labrador Content Readers 0.60% 2.38x
Property Insurance Researchers 2.78% 1.68x
Pediatricians 3.02% 1.68x
Road Trip Planners 2.90% 1.68x
Iowa County and Local Fair Visitors 4.71% 1.66x
French Bulldog Content Readers 0.72% 1.64x
Fishing Equipment Shoppers 4.11% 1.64x
Cardio Health Researchers 3.02% 1.64x
Vermont Trip Planners 1.93% 1.64x
Composition Percentage: The overlap percentage between the Microtel Inn audience and the Interest attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Microtel Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Microtel Inn audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.04% 4.21x
Topshop 0.08% 3.09x
Belk 1.77% 2.64x
Maurices 7.31% 2.15x
Buckle 4.73% 2.08x
Carhartt 33.02% 1.98x
Eddie Bauer 1.62% 1.79x
Journeys 5.74% 1.79x
Lane Bryant 3.55% 1.77x
Old Navy 6.40% 1.74x
Composition Percentage: The overlap percentage between the Microtel Inn audience and the Location attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Microtel Inn audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.16% 5.48x
Costumes 0.14% 4.82x
London Tourism 0.07% 3.66x
College Greek Life 0.13% 3.48x
Franco-African Cluster 0.05% 3.30x
Female Lifestyle Content Readers 0.39% 3.12x
Vermont Cluster 0.24% 3.05x
Upstate New York Travel Cluster 0.60% 2.92x
Charity Walks 0.24% 2.90x
French Canadian Cluster 0.13% 2.72x
Composition Percentage: The overlap percentage between the Microtel Inn audience and the Content Affinity attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Microtel Inn audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female