Dstillery Audiences

MICROTEL INN

Audience Size: 364.9 Thousand Devices

Explore the Microtel Inn Audience

Below you'll find more information about the Microtel Inn audience, broken down in different categories based on their digital and physical behaviors. These are 364.9 thousand unique devices whose actions qualify for the Microtel Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Microtel Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Microtel Inn audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.29% 2.11x
Getting Off the Grid Travelers 0.02% 1.56x
Iowa Hawkeyes Fans 3.21% 1.54x
Smoky Mountains Trip Planners 3.17% 1.47x
Iowa County and Local Fair Visitors 3.21% 1.47x
Rapid City Trip Planners 2.90% 1.46x
Alabama Trip Planners 3.70% 1.45x
Green Bay Packers Fans 3.21% 1.42x
Online Maps and Driving Directions Searchers 2.56% 1.40x
Wisconsin County and Local Fair Visitors 3.28% 1.37x
Composition Percentage: The overlap percentage between the Microtel Inn audience and the Interest attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Microtel Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Microtel Inn audience is Belk.

Location Composition Index
Belk 1.27% 5.83x
Express Outlets 0.86% 4.62x
Buckle 4.41% 4.48x
Eddie Bauer 1.79% 4.20x
American Eagle Outfitters 5.30% 3.77x
Lane Bryant 3.28% 3.64x
Journeys 3.55% 3.61x
Carhartt 0.38% 3.61x
Dressbarn 3.05% 3.55x
Charlotte Russe 2.63% 3.54x
Composition Percentage: The overlap percentage between the Microtel Inn audience and the Location attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Microtel Inn audience is Canada News.

Content Affinity Composition Index
Canada News 0.03% 31.20x
Washington D.C. Hotels 0.03% 30.96x
Handyman Tools 0.03% 25.32x
Decoration & Fabric 0.03% 16.77x
Local & Travel England - North Midlands 0.02% 16.53x
Golf & Boats 0.01% 14.93x
Canadian Construction & Renovation Research Cluster 0.04% 14.44x
Barcode Site & App Users 0.03% 13.54x
England Tourism 0.03% 12.43x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.03% 12.16x
Composition Percentage: The overlap percentage between the Microtel Inn audience and the Content Affinity attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Microtel Inn audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female