Explore the Microtel Inn Audience
Below you'll find more information about the Microtel Inn audience, broken down in different categories based on their digital and physical behaviors. These are 290.8 thousand unique devices whose actions qualify for the Microtel Inn audience.
INTERESTS
The Microtel Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Microtel Inn audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.13% | 3.64x |
| Harley Davidson Shoppers | 4.20% | 1.80x |
| Smokie Mountain Trip Planner | 4.52% | 1.77x |
| South State Fair Visitors | 4.20% | 1.71x |
| Ohio County and Local Fair Visitors | 3.87% | 1.68x |
| Military Personal Finance Researchers | 3.74% | 1.64x |
| Alabama Trip Planners | 4.39% | 1.62x |
| Smoky Mountains Trip Planners | 3.29% | 1.62x |
| Mid-Range Grocery Shoppers | 3.23% | 1.58x |
| Pittsburgh Steelers Fans | 3.16% | 1.56x |
Composition Percentage:
The overlap percentage between the Microtel Inn audience and the Interest attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
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APPAREL RETAILERS
The Microtel Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Microtel Inn audience is Belk.
| Location | Composition | Index |
| Belk | 1.73% | 6.12x |
| Buckle | 5.00% | 4.17x |
| Express Outlets | 0.84% | 3.96x |
| Carhartt | 17.48% | 3.92x |
| Talbots | 2.79% | 3.76x |
| Eddie Bauer | 1.98% | 3.73x |
| Columbia | 0.84% | 3.71x |
| American Eagle Outfitters | 4.72% | 3.58x |
| Dressbarn | 2.99% | 3.50x |
| Journeys | 6.41% | 3.47x |
Composition Percentage:
The overlap percentage between the Microtel Inn audience and the Location attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Microtel Inn audience is Bird Watching.
| Content Affinity | Composition | Index |
| Bird Watching | 0.26% | 6.50x |
| Home Improvement Contractor | 0.16% | 5.48x |
| College Greek Life | 0.19% | 5.02x |
| Costumes | 0.14% | 4.82x |
| Hobby Drones & Remote-Controlled Cars | 0.19% | 3.79x |
| London Tourism | 0.07% | 3.66x |
| Franco-African Cluster | 0.05% | 3.30x |
| Nutrition & Diabetic Living | 0.13% | 2.96x |
| Chef & Restaurant Resources | 0.26% | 2.94x |
| Auto Tires & Parts Repair Researchers | 0.26% | 2.84x |
Composition Percentage:
The overlap percentage between the Microtel Inn audience and the Content Affinity attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
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DEMOGRAPHICS
The Microtel Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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