Explore the Microtel Inn Audience
Below you'll find more information about the Microtel Inn audience, broken down in different categories based on their digital and physical behaviors. These are 15.6 thousand unique devices whose actions qualify for the Microtel Inn audience.
INTERESTS
The Microtel Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Microtel Inn audience is South State Fair Visitors.
| Interest | Composition | Index |
| South State Fair Visitors | 7.83% | 2.60x |
| Iowa County and Local Fair Visitors | 7.07% | 2.57x |
| Farming Real Estate Researchers | 5.05% | 2.53x |
| Mother's Day Celebrators | 3.28% | 2.44x |
| Adoption Researchers | 5.05% | 2.34x |
| Wisconsin County and Local Fair Visitors | 6.57% | 2.23x |
| Compact Pickup Auto Intenders | 2.78% | 2.19x |
| Psychiatrists | 3.28% | 2.16x |
| Global Destinations Reopening Researchers | 2.27% | 2.15x |
| Tailgate Enthusiasts | 5.30% | 2.13x |
Composition Percentage:
The overlap percentage between the Microtel Inn audience and the Interest attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
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APPAREL RETAILERS
The Microtel Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Microtel Inn audience is Belk.
| Location | Composition | Index |
| Belk | 0.86% | 4.48x |
| Buckle | 2.24% | 4.19x |
| Maurices | 4.17% | 3.85x |
| Ralph Lauren | 0.53% | 3.72x |
| Lululemon | 0.76% | 3.27x |
| Journeys | 2.60% | 3.25x |
| Carhartt | 29.61% | 3.24x |
| Talbots | 1.41% | 3.20x |
| Lane Bryant | 1.92% | 3.16x |
| Old Navy | 3.34% | 3.12x |
Composition Percentage:
The overlap percentage between the Microtel Inn audience and the Location attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Microtel Inn audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 0.16% | 5.48x |
| Costumes | 0.14% | 4.82x |
| Party Suppliers | 0.51% | 3.86x |
| Canada Consumer Product Cluster | 0.51% | 3.68x |
| London Tourism | 0.07% | 3.66x |
| College Greek Life | 0.13% | 3.48x |
| Recreational Motor Sport Enthusiasts | 0.48% | 3.34x |
| Spam Call Number Searchers | 0.76% | 3.34x |
| Online Arcade Games | 0.51% | 3.30x |
| Franco-African Cluster | 0.05% | 3.30x |
Composition Percentage:
The overlap percentage between the Microtel Inn audience and the Content Affinity attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
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DEMOGRAPHICS
The Microtel Inn audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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