Dstillery Audiences

MICROTEL INN

Audience Size: 54.4 Thousand Devices

Explore the Microtel Inn Audience

Below you'll find more information about the Microtel Inn audience, broken down in different categories based on their digital and physical behaviors. These are 54.4 thousand unique devices whose actions qualify for the Microtel Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Microtel Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Microtel Inn audience is Readers of Bengali Content.

Interest Composition Index
Readers of Bengali Content 3.05% 2.48x
Readers of Russian Content 3.66% 2.34x
Readers of Filipinos Content 2.74% 2.31x
Celebrity Gossip Fans 3.35% 2.31x
Quads and ATV Enthusiasts 5.49% 2.24x
Harley Davidson Shoppers 5.79% 2.24x
Outdoors Enthusiasts 5.18% 2.17x
Archery Enthusiasts 4.27% 2.14x
South Carolina Gamecocks Fans 3.66% 2.12x
Atlanta United Fans 3.66% 2.09x
Composition Percentage: The overlap percentage between the Microtel Inn audience and the Interest attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Microtel Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Microtel Inn audience is Belk.

Location Composition Index
Belk 1.37% 5.26x
Talbots 2.09% 4.61x
Abercrombie & Fitch 0.23% 4.21x
Ralph Lauren 0.78% 4.18x
Old Navy 5.43% 4.13x
Eddie Bauer 1.31% 3.83x
Maurices 5.31% 3.80x
Dressbarn 2.21% 3.46x
Aeropostale 2.57% 3.45x
Victoria's Secret 4.18% 3.42x
Composition Percentage: The overlap percentage between the Microtel Inn audience and the Location attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Microtel Inn audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.16% 5.48x
Costumes 0.14% 4.82x
Woodwork 0.91% 4.60x
West Virginia News 2.74% 4.42x
Motorcycle Lifestyle Researchers 1.22% 4.39x
Wisconsin Universities 3.35% 4.21x
Missouri Travel & Outdoors Cluster 2.44% 4.12x
Female Lifestyle Content Readers 0.53% 3.70x
London Tourism 0.07% 3.66x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.46% 3.65x
Composition Percentage: The overlap percentage between the Microtel Inn audience and the Content Affinity attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Microtel Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female