Dstillery Audiences

MICROTEL INN

Audience Size: 222.3 Thousand Devices

Explore the Microtel Inn Audience

Below you'll find more information about the Microtel Inn audience, broken down in different categories based on their digital and physical behaviors. These are 222.3 thousand unique devices whose actions qualify for the Microtel Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Microtel Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Microtel Inn audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.29% 2.11x
Southeastern Voters 2.03% 1.94x
Commercial Truck Researchers 1.93% 1.84x
Alabama Trip Planners 5.82% 1.79x
Nascar Fans 1.49% 1.76x
Mowing Equipment Shoppers 1.46% 1.70x
Tennessee Volunteers Fans 1.64% 1.70x
Georgia Trip Planners 2.43% 1.67x
Tractor Shoppers 1.71% 1.66x
Quads and ATV Enthusiasts 2.01% 1.64x
Composition Percentage: The overlap percentage between the Microtel Inn audience and the Interest attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Microtel Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Microtel Inn audience is Belk.

Location Composition Index
Belk 2.23% 9.94x
Columbia 0.86% 6.61x
Express Outlets 0.34% 6.10x
Carhartt 14.47% 5.38x
Jos A. Bank Clothiers 2.65% 5.28x
Aeropostale 2.29% 5.25x
Charlotte Russe 1.39% 5.23x
Journeys 2.24% 5.16x
Eddie Bauer 0.87% 4.99x
Old Navy 4.03% 4.95x
Composition Percentage: The overlap percentage between the Microtel Inn audience and the Location attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Microtel Inn audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 0.89% 3.68x
North Dakota Cluster 0.79% 2.91x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.22% 2.91x
Niche Dating Websites 0.40% 2.56x
Natural & Healthy Living Researchers 0.12% 2.55x
Northern Texas Cluster 0.99% 2.50x
Southeast College Athletics 0.30% 2.43x
Motorsports 0.15% 2.42x
East Texas Cluster 0.32% 2.37x
Alabama News 2.38% 2.36x
Composition Percentage: The overlap percentage between the Microtel Inn audience and the Content Affinity attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Microtel Inn audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female