Explore the Microtel Inn Audience
Below you'll find more information about the Microtel Inn audience, broken down in different categories based on their digital and physical behaviors. These are 91.6 thousand unique devices whose actions qualify for the Microtel Inn audience.
INTERESTS
The Microtel Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Microtel Inn audience is Remdesivir Information Researchers.
| Interest | Composition | Index |
| Remdesivir Information Researchers | 1.35% | 2.92x |
| Toy Poodle Content Readers | 2.32% | 2.56x |
| Minnesota Twins Fans | 3.67% | 2.38x |
| Tampa and St Petersburg Trip Planners | 1.93% | 2.35x |
| Penn State Nittany Lions Fans | 2.32% | 2.34x |
| Pittsburgh Pirates Fans | 3.67% | 2.27x |
| TV Junkies | 1.54% | 2.26x |
| Dog Breed Researchers | 3.09% | 2.21x |
| Cleveland Browns Fans | 3.86% | 2.20x |
| Pittsburgh Steelers Fans | 3.28% | 2.15x |
Composition Percentage:
The overlap percentage between the Microtel Inn audience and the Interest attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
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APPAREL RETAILERS
The Microtel Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Microtel Inn audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.08% | 7.23x |
| Belk | 2.63% | 2.56x |
| Calvin Klein | 0.15% | 2.30x |
| Buckle | 7.51% | 2.24x |
| Maurices | 9.67% | 2.13x |
| Carhartt | 40.36% | 2.05x |
| Ralph Lauren | 1.16% | 1.96x |
| Eddie Bauer | 2.30% | 1.94x |
| Dressbarn | 4.21% | 1.91x |
| American Eagle Outfitters | 5.01% | 1.89x |
Composition Percentage:
The overlap percentage between the Microtel Inn audience and the Location attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Microtel Inn audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 0.16% | 5.48x |
| Costumes | 0.14% | 4.82x |
| North Dakota Cluster | 1.54% | 4.14x |
| North Carolina Education | 1.93% | 3.96x |
| London Tourism | 0.07% | 3.66x |
| West Virginia News | 2.32% | 3.64x |
| Broadway Information | 0.58% | 3.57x |
| Hunting | 0.77% | 3.44x |
| Franco-African Cluster | 0.05% | 3.30x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.39% | 3.29x |
Composition Percentage:
The overlap percentage between the Microtel Inn audience and the Content Affinity attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
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DEMOGRAPHICS
The Microtel Inn audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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