Explore the Microtel Inn Audience
Below you'll find more information about the Microtel Inn audience, broken down in different categories based on their digital and physical behaviors. These are 317.4 thousand unique devices whose actions qualify for the Microtel Inn audience.
INTERESTS
The Microtel Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Microtel Inn audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 0.29% | 2.11x |
| Pontoon Boat Researchers | 2.09% | 1.93x |
| Tractor Shoppers | 2.13% | 1.90x |
| Farming Simulator Video Game Fans | 2.20% | 1.83x |
| Rapid City Trip Planners | 1.79% | 1.82x |
| Truck Shoppers | 2.27% | 1.81x |
| Louisiana Activities Researchers | 1.51% | 1.74x |
| Iowa Hawkeyes Fans | 1.68% | 1.72x |
| Black Friday Deal Shoppers | 2.03% | 1.72x |
| Dodge Vehicle Shoppers | 1.96% | 1.70x |
Composition Percentage:
The overlap percentage between the Microtel Inn audience and the Interest attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
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APPAREL RETAILERS
The Microtel Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Microtel Inn audience is Belk.
| Location | Composition | Index |
| Belk | 2.15% | 9.25x |
| Express Outlets | 0.59% | 5.91x |
| Carhartt | 11.92% | 5.58x |
| Columbia | 0.98% | 5.35x |
| Buckle | 1.67% | 4.99x |
| Eddie Bauer | 1.17% | 4.90x |
| Aeropostale | 2.17% | 4.84x |
| Dressbarn | 3.12% | 4.64x |
| American Eagle Outfitters | 3.74% | 4.64x |
| Lane Bryant | 3.70% | 4.60x |
Composition Percentage:
The overlap percentage between the Microtel Inn audience and the Location attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Microtel Inn audience is West Virginia News.
| Content Affinity | Composition | Index |
| West Virginia News | 1.41% | 5.85x |
| North Dakota Cluster | 1.24% | 4.29x |
| Minnesota Community Business Cluster | 0.79% | 3.12x |
| Low Budget Shoppers | 0.21% | 2.91x |
| Farming & Agriculture | 0.24% | 2.89x |
| Minnesota Local News Cluster | 2.75% | 2.89x |
| Rochester New York Cluster | 1.10% | 2.63x |
| Construction Apparel | 0.21% | 2.47x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.24% | 2.43x |
| Free Online Game Players | 0.14% | 2.29x |
Composition Percentage:
The overlap percentage between the Microtel Inn audience and the Content Affinity attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
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DEMOGRAPHICS
The Microtel Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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