Explore the Microtel Inn Audience
Below you'll find more information about the Microtel Inn audience, broken down in different categories based on their digital and physical behaviors. These are 95.2 thousand unique devices whose actions qualify for the Microtel Inn audience.
INTERESTS
The Microtel Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Microtel Inn audience is Smoky Mountains Trip Planners.
| Interest | Composition | Index |
| Smoky Mountains Trip Planners | 2.55% | 2.45x |
| Myrtle Beach Trip Planners | 2.19% | 2.00x |
| Cabin Rental Researchers | 2.65% | 1.98x |
| Tennessee Volunteers Fans | 1.87% | 1.96x |
| North Carolina Travel Researchers | 4.88% | 1.88x |
| Nascar Fans | 1.44% | 1.81x |
| Alabama Trip Planners | 5.53% | 1.80x |
| Georgia Trip Planners | 2.23% | 1.72x |
| Florida Gulf Coast Travel Researchers | 2.10% | 1.68x |
| SEC Fans | 1.77% | 1.67x |
Composition Percentage:
The overlap percentage between the Microtel Inn audience and the Interest attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
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APPAREL RETAILERS
The Microtel Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Microtel Inn audience is Belk.
| Location | Composition | Index |
| Belk | 1.28% | 8.87x |
| Columbia | 0.59% | 7.78x |
| Hollister | 0.75% | 5.97x |
| Carhartt | 9.01% | 5.45x |
| Dressbarn | 1.46% | 4.90x |
| Journeys | 1.01% | 4.76x |
| Old Navy | 2.09% | 4.74x |
| Lane Bryant | 1.56% | 4.73x |
| Ralph Lauren | 0.30% | 4.56x |
| Eddie Bauer | 0.43% | 4.52x |
Composition Percentage:
The overlap percentage between the Microtel Inn audience and the Location attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Microtel Inn audience is West Virginia News.
| Content Affinity | Composition | Index |
| West Virginia News | 1.08% | 4.74x |
| North Carolina Education | 1.18% | 2.83x |
| Florida College Athletics | 0.65% | 2.63x |
| Tennessee Cluster | 1.28% | 2.40x |
| Wisconsin Travel & Tourism Cluster | 0.85% | 2.27x |
| North Carolina News | 1.47% | 2.26x |
| Ancestry & Memorial Researchers | 0.59% | 2.21x |
| Alabama News | 2.03% | 2.14x |
| Minnesota Local News Cluster | 1.83% | 2.07x |
| Niche Dating Websites | 0.33% | 1.96x |
Composition Percentage:
The overlap percentage between the Microtel Inn audience and the Content Affinity attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
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DEMOGRAPHICS
The Microtel Inn audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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