Explore the Microtel Inn Audience
Below you'll find more information about the Microtel Inn audience, broken down in different categories based on their digital and physical behaviors. These are 44.6 thousand unique devices whose actions qualify for the Microtel Inn audience.
INTERESTS
The Microtel Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Microtel Inn audience is Home Custom Bedroom Decorators.
| Interest | Composition | Index |
| Home Custom Bedroom Decorators | 0.36% | 3.38x |
| Custom Home Lighting Shoppers | 0.36% | 3.38x |
| Healthy Diet Recipe Researchers | 1.60% | 3.12x |
| Gin Enthusiasts | 1.07% | 3.06x |
| COVID Testing Researchers | 1.07% | 2.78x |
| Remdesivir Information Researchers | 1.25% | 2.73x |
| Luxury Athletic Footwear Shoppers | 0.89% | 2.71x |
| Luxury Fitness Shoppers | 0.89% | 2.71x |
| Christmas Tree Shoppers | 2.50% | 2.62x |
| Hard Seltzer Aficionados | 0.36% | 2.54x |
Composition Percentage:
The overlap percentage between the Microtel Inn audience and the Interest attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
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APPAREL RETAILERS
The Microtel Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Microtel Inn audience is Belk.
| Location | Composition | Index |
| Belk | 0.61% | 4.02x |
| Express Outlets | 0.30% | 3.72x |
| Carhartt | 10.63% | 3.29x |
| Bonobos | 0.22% | 2.86x |
| Buckle | 1.50% | 2.76x |
| Mens Wearhouse | 1.52% | 2.59x |
| Ralph Lauren | 0.25% | 2.58x |
| Aeropostale | 1.30% | 2.57x |
| Journeys | 2.05% | 2.56x |
| Maurices | 2.21% | 2.56x |
Composition Percentage:
The overlap percentage between the Microtel Inn audience and the Location attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Microtel Inn audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 0.16% | 5.48x |
| Costumes | 0.14% | 4.82x |
| West Virginia News | 3.03% | 4.59x |
| Vancouver British Columbia Locals Cluster | 0.41% | 3.71x |
| Crossword & Puzzle Players | 0.34% | 3.70x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 0.71% | 3.69x |
| Online Games | 0.41% | 3.68x |
| London Tourism | 0.07% | 3.66x |
| North Carolina News | 4.10% | 3.53x |
| Savannah Georgia News | 1.07% | 3.30x |
Composition Percentage:
The overlap percentage between the Microtel Inn audience and the Content Affinity attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
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DEMOGRAPHICS
The Microtel Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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