Dstillery Audiences

MICROTEL INN

Audience Size: 290.8 Thousand Devices

Explore the Microtel Inn Audience

Below you'll find more information about the Microtel Inn audience, broken down in different categories based on their digital and physical behaviors. These are 290.8 thousand unique devices whose actions qualify for the Microtel Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Microtel Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Microtel Inn audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.13% 3.64x
Harley Davidson Shoppers 4.20% 1.80x
Smokie Mountain Trip Planner 4.52% 1.77x
South State Fair Visitors 4.20% 1.71x
Ohio County and Local Fair Visitors 3.87% 1.68x
Military Personal Finance Researchers 3.74% 1.64x
Alabama Trip Planners 4.39% 1.62x
Smoky Mountains Trip Planners 3.29% 1.62x
Mid-Range Grocery Shoppers 3.23% 1.58x
Pittsburgh Steelers Fans 3.16% 1.56x
Composition Percentage: The overlap percentage between the Microtel Inn audience and the Interest attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Microtel Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Microtel Inn audience is Belk.

Location Composition Index
Belk 1.73% 6.12x
Buckle 5.00% 4.17x
Express Outlets 0.84% 3.96x
Carhartt 17.48% 3.92x
Talbots 2.79% 3.76x
Eddie Bauer 1.98% 3.73x
Columbia 0.84% 3.71x
American Eagle Outfitters 4.72% 3.58x
Dressbarn 2.99% 3.50x
Journeys 6.41% 3.47x
Composition Percentage: The overlap percentage between the Microtel Inn audience and the Location attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Microtel Inn audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 0.26% 6.50x
Home Improvement Contractor 0.16% 5.48x
College Greek Life 0.19% 5.02x
Costumes 0.14% 4.82x
Hobby Drones & Remote-Controlled Cars 0.19% 3.79x
London Tourism 0.07% 3.66x
Franco-African Cluster 0.05% 3.30x
Nutrition & Diabetic Living 0.13% 2.96x
Chef & Restaurant Resources 0.26% 2.94x
Auto Tires & Parts Repair Researchers 0.26% 2.84x
Composition Percentage: The overlap percentage between the Microtel Inn audience and the Content Affinity attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Microtel Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male