Dstillery Audiences

MICROTEL INN

Audience Size: 357.8 Thousand Devices

Explore the Microtel Inn Audience

Below you'll find more information about the Microtel Inn audience, broken down in different categories based on their digital and physical behaviors. These are 357.8 thousand unique devices whose actions qualify for the Microtel Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Microtel Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Microtel Inn audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.29% 2.11x
North Carolina Travel Researchers 3.82% 1.82x
South State Fair Visitors 4.64% 1.82x
Cabin Rental Researchers 4.17% 1.75x
Tennessee Volunteers Fans 3.18% 1.73x
Mowing Equipment Shoppers 3.05% 1.72x
North Midwest State Fair Visitors 3.82% 1.72x
Smoky Mountains Trip Planners 3.35% 1.68x
Wisconsin County and Local Fair Visitors 3.78% 1.67x
Georgia Trip Planners 3.78% 1.63x
Composition Percentage: The overlap percentage between the Microtel Inn audience and the Interest attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Microtel Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Microtel Inn audience is Belk.

Location Composition Index
Belk 1.44% 5.74x
Express Outlets 0.89% 4.28x
Buckle 4.73% 4.17x
Eddie Bauer 2.07% 4.10x
Carhartt 1.49% 3.92x
American Eagle Outfitters 5.76% 3.69x
Lane Bryant 3.42% 3.60x
Talbots 2.82% 3.56x
Chicos 3.85% 3.52x
Journeys 3.95% 3.50x
Composition Percentage: The overlap percentage between the Microtel Inn audience and the Location attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Microtel Inn audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 0.09% 3.93x
Serbia & Albania Cluster 0.09% 3.93x
London Tourism 0.07% 3.66x
Flower Shopping 0.09% 3.53x
Franco-African Cluster 0.05% 3.30x
Retail Industry News 0.21% 3.30x
Concert Posters 0.08% 3.12x
Canadian News 0.09% 3.07x
Vietnam Cluster 0.09% 2.90x
Memes & Comedy 0.08% 2.81x
Composition Percentage: The overlap percentage between the Microtel Inn audience and the Content Affinity attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Microtel Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female