Dstillery Audiences

MICROTEL INN

Audience Size: 244.8 Thousand Devices

Explore the Microtel Inn Audience

Below you'll find more information about the Microtel Inn audience, broken down in different categories based on their digital and physical behaviors. These are 244.8 thousand unique devices whose actions qualify for the Microtel Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Microtel Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Microtel Inn audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.39% 3.99x
Green Bay Packers Fans 5.48% 2.49x
Minnesota County and Local Fair Visitors 4.95% 2.05x
Bird Watching Enthusiasts 3.65% 2.02x
Metal Detecting Enthusiasts 3.91% 1.94x
Tractor Shoppers 3.65% 1.90x
Norfolk and Virginia Beach Trip Planners 4.82% 1.87x
Budget Wireless Shoppers 4.04% 1.86x
Minnesota Vikings Fans 3.52% 1.78x
Florida Gulf Coast Travel Researchers 4.69% 1.78x
Composition Percentage: The overlap percentage between the Microtel Inn audience and the Interest attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Microtel Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Microtel Inn audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.04% 7.81x
Belk 1.58% 6.04x
Maurices 0.14% 4.63x
Express Outlets 0.80% 4.32x
Buckle 4.65% 4.25x
Carhartt 20.80% 4.00x
Eddie Bauer 1.72% 3.74x
Talbots 2.44% 3.71x
Aeropostale 4.38% 3.64x
Columbia 0.65% 3.58x
Composition Percentage: The overlap percentage between the Microtel Inn audience and the Location attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Microtel Inn audience is College Sports.

Content Affinity Composition Index
College Sports 0.39% 5.63x
Bowling 0.39% 5.52x
Home Improvement Contractor 0.16% 5.48x
Costumes 0.14% 4.82x
Cardiac & Other Health Research 0.39% 4.35x
Trucks 0.52% 4.19x
Natural Diet & Supplement Researchers 0.39% 4.16x
Wisconsin Travel & Tourism Cluster 3.65% 3.97x
Assorted Topics (Car News, Animals, Viral Media) 0.39% 3.83x
Wisconsin Universities 2.48% 3.78x
Composition Percentage: The overlap percentage between the Microtel Inn audience and the Content Affinity attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Microtel Inn audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female