Dstillery Audiences

MICROTEL INN

Audience Size: 43.4 Thousand Devices

Explore the Microtel Inn Audience

Below you'll find more information about the Microtel Inn audience, broken down in different categories based on their digital and physical behaviors. These are 43.4 thousand unique devices whose actions qualify for the Microtel Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Microtel Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Microtel Inn audience is Kids Clothing Shoppers.

Interest Composition Index
Kids Clothing Shoppers 1.30% 3.46x
Women's Health Researchers 1.63% 3.23x
True Crime Podcast Listeners 0.98% 3.17x
Bed & Bath Shoppers 1.63% 3.14x
Intimates Shoppers 1.63% 3.14x
Discount Womens Shoes Shoppers 1.30% 3.04x
Apartment Furniture Shoppers 0.98% 3.02x
Indoor Cycling & Spinning Enthusiasts 1.95% 2.95x
Luxury Womens Brands Shoppers 2.61% 2.88x
Denver Broncos Fans 4.89% 2.87x
Composition Percentage: The overlap percentage between the Microtel Inn audience and the Interest attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Microtel Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Microtel Inn audience is Lane Bryant.

Location Composition Index
Lane Bryant 1.00% 4.37x
Belk 0.43% 4.35x
Mens Wearhouse 1.64% 4.28x
Dressbarn 1.07% 4.06x
LOFT 1.03% 4.03x
Talbots 0.75% 3.91x
Brooks Brothers 0.32% 3.51x
Victoria's Secret 1.07% 3.37x
Buckle 1.32% 3.33x
Express Outlets 0.23% 3.31x
Composition Percentage: The overlap percentage between the Microtel Inn audience and the Location attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Microtel Inn audience is North Dakota Cluster.

Content Affinity Composition Index
North Dakota Cluster 1.95% 6.50x
Home Improvement Contractor 0.16% 5.48x
Costumes 0.14% 4.82x
Wisconsin Universities 2.28% 4.78x
Coupons & Family 0.98% 4.46x
Iowa Cluster 3.26% 4.08x
Niche Dating Websites 0.56% 4.06x
Minecraft Video Game Players 1.30% 3.79x
Missouri Travel & Outdoors Cluster 1.95% 3.67x
London Tourism 0.07% 3.66x
Composition Percentage: The overlap percentage between the Microtel Inn audience and the Content Affinity attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Microtel Inn audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female