Explore the Microtel Inn Audience
Below you'll find more information about the Microtel Inn audience, broken down in different categories based on their digital and physical behaviors. These are 320.5 thousand unique devices whose actions qualify for the Microtel Inn audience.
INTERESTS
The Microtel Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Microtel Inn audience is Smokie Mountain Trip Planner.
| Interest | Composition | Index |
| Smokie Mountain Trip Planner | 4.88% | 1.93x |
| Iowa County and Local Fair Visitors | 3.62% | 1.60x |
| South State Fair Visitors | 4.20% | 1.58x |
| Horseback Riding Enthusiasts | 2.99% | 1.53x |
| Dodge Vehicle Shoppers | 3.25% | 1.52x |
| Rapid City Trip Planners | 2.89% | 1.51x |
| North Carolina Travel Researchers | 3.25% | 1.48x |
| Online Card Games Players | 2.83% | 1.48x |
| Quilting Enthusiasts | 2.73% | 1.48x |
| Arkansas Razorbacks Fans | 3.20% | 1.47x |
Composition Percentage:
The overlap percentage between the Microtel Inn audience and the Interest attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
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APPAREL RETAILERS
The Microtel Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Microtel Inn audience is Belk.
| Location | Composition | Index |
| Belk | 1.81% | 6.20x |
| Buckle | 5.28% | 4.25x |
| Eddie Bauer | 2.36% | 4.17x |
| Carhartt | 14.56% | 3.99x |
| Express Outlets | 0.92% | 3.96x |
| Columbia | 1.03% | 3.92x |
| Talbots | 3.02% | 3.81x |
| American Eagle Outfitters | 5.62% | 3.64x |
| Dressbarn | 3.37% | 3.60x |
| Journeys | 6.48% | 3.60x |
Composition Percentage:
The overlap percentage between the Microtel Inn audience and the Location attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Microtel Inn audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 0.16% | 5.48x |
| Costumes | 0.14% | 4.82x |
| Healthcare Jobs | 0.37% | 4.40x |
| Auctions & Repossessions | 0.21% | 4.08x |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.10% | 3.83x |
| Canadian News | 0.10% | 3.70x |
| London Tourism | 0.07% | 3.66x |
| Canada Tourism Research Cluster | 0.26% | 3.34x |
| Motorsports | 0.26% | 3.31x |
| Franco-African Cluster | 0.05% | 3.30x |
Composition Percentage:
The overlap percentage between the Microtel Inn audience and the Content Affinity attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
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DEMOGRAPHICS
The Microtel Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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