Dstillery Audiences

MICROTEL INN

Audience Size: 317.4 Thousand Devices

Explore the Microtel Inn Audience

Below you'll find more information about the Microtel Inn audience, broken down in different categories based on their digital and physical behaviors. These are 317.4 thousand unique devices whose actions qualify for the Microtel Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Microtel Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Microtel Inn audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.29% 2.11x
Pontoon Boat Researchers 2.09% 1.93x
Tractor Shoppers 2.13% 1.90x
Farming Simulator Video Game Fans 2.20% 1.83x
Rapid City Trip Planners 1.79% 1.82x
Truck Shoppers 2.27% 1.81x
Louisiana Activities Researchers 1.51% 1.74x
Iowa Hawkeyes Fans 1.68% 1.72x
Black Friday Deal Shoppers 2.03% 1.72x
Dodge Vehicle Shoppers 1.96% 1.70x
Composition Percentage: The overlap percentage between the Microtel Inn audience and the Interest attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Microtel Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Microtel Inn audience is Belk.

Location Composition Index
Belk 2.15% 9.25x
Express Outlets 0.59% 5.91x
Carhartt 11.92% 5.58x
Columbia 0.98% 5.35x
Buckle 1.67% 4.99x
Eddie Bauer 1.17% 4.90x
Aeropostale 2.17% 4.84x
Dressbarn 3.12% 4.64x
American Eagle Outfitters 3.74% 4.64x
Lane Bryant 3.70% 4.60x
Composition Percentage: The overlap percentage between the Microtel Inn audience and the Location attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Microtel Inn audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 1.41% 5.85x
North Dakota Cluster 1.24% 4.29x
Minnesota Community Business Cluster 0.79% 3.12x
Low Budget Shoppers 0.21% 2.91x
Farming & Agriculture 0.24% 2.89x
Minnesota Local News Cluster 2.75% 2.89x
Rochester New York Cluster 1.10% 2.63x
Construction Apparel 0.21% 2.47x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.24% 2.43x
Free Online Game Players 0.14% 2.29x
Composition Percentage: The overlap percentage between the Microtel Inn audience and the Content Affinity attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Microtel Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female