Dstillery Audiences

MICROTEL INN

Audience Size: 95.2 Thousand Devices

Explore the Microtel Inn Audience

Below you'll find more information about the Microtel Inn audience, broken down in different categories based on their digital and physical behaviors. These are 95.2 thousand unique devices whose actions qualify for the Microtel Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Microtel Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Microtel Inn audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 2.55% 2.45x
Myrtle Beach Trip Planners 2.19% 2.00x
Cabin Rental Researchers 2.65% 1.98x
Tennessee Volunteers Fans 1.87% 1.96x
North Carolina Travel Researchers 4.88% 1.88x
Nascar Fans 1.44% 1.81x
Alabama Trip Planners 5.53% 1.80x
Georgia Trip Planners 2.23% 1.72x
Florida Gulf Coast Travel Researchers 2.10% 1.68x
SEC Fans 1.77% 1.67x
Composition Percentage: The overlap percentage between the Microtel Inn audience and the Interest attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Microtel Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Microtel Inn audience is Belk.

Location Composition Index
Belk 1.28% 8.87x
Columbia 0.59% 7.78x
Hollister 0.75% 5.97x
Carhartt 9.01% 5.45x
Dressbarn 1.46% 4.90x
Journeys 1.01% 4.76x
Old Navy 2.09% 4.74x
Lane Bryant 1.56% 4.73x
Ralph Lauren 0.30% 4.56x
Eddie Bauer 0.43% 4.52x
Composition Percentage: The overlap percentage between the Microtel Inn audience and the Location attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Microtel Inn audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 1.08% 4.74x
North Carolina Education 1.18% 2.83x
Florida College Athletics 0.65% 2.63x
Tennessee Cluster 1.28% 2.40x
Wisconsin Travel & Tourism Cluster 0.85% 2.27x
North Carolina News 1.47% 2.26x
Ancestry & Memorial Researchers 0.59% 2.21x
Alabama News 2.03% 2.14x
Minnesota Local News Cluster 1.83% 2.07x
Niche Dating Websites 0.33% 1.96x
Composition Percentage: The overlap percentage between the Microtel Inn audience and the Content Affinity attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Microtel Inn audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female