Explore the Microtel Inn Audience
Below you'll find more information about the Microtel Inn audience, broken down in different categories based on their digital and physical behaviors. These are 350.1 thousand unique devices whose actions qualify for the Microtel Inn audience.
INTERESTS
The Microtel Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Microtel Inn audience is Lottery Enthusiasts.
| Interest | Composition | Index |
| Lottery Enthusiasts | 0.25% | 2.30x |
| Family Adventures Travelers | 0.29% | 2.11x |
| Green Bay Packers Fans | 2.24% | 1.78x |
| Tractor Shoppers | 2.42% | 1.76x |
| Smoky Mountains Trip Planners | 2.38% | 1.72x |
| Penn State Nittany Lions Fans | 1.93% | 1.70x |
| Pittsburgh Penguins Fans | 1.96% | 1.69x |
| Nascar Fans | 1.89% | 1.64x |
| Washington DC Trip Planners | 2.91% | 1.64x |
| Minnesota Twins Fans | 1.93% | 1.59x |
Composition Percentage:
The overlap percentage between the Microtel Inn audience and the Interest attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
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APPAREL RETAILERS
The Microtel Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Microtel Inn audience is Belk.
| Location | Composition | Index |
| Belk | 1.72% | 7.74x |
| Express Outlets | 0.72% | 5.23x |
| Carhartt | 7.04% | 5.21x |
| Buckle | 3.13% | 4.75x |
| Eddie Bauer | 1.33% | 4.24x |
| Lane Bryant | 3.55% | 4.11x |
| Columbia | 0.89% | 4.06x |
| Jos A. Bank Clothiers | 3.68% | 4.00x |
| American Eagle Outfitters | 4.47% | 3.98x |
| Dressbarn | 3.02% | 3.97x |
Composition Percentage:
The overlap percentage between the Microtel Inn audience and the Location attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Microtel Inn audience is Handyman Tools.
| Content Affinity | Composition | Index |
| Handyman Tools | 0.07% | 56.22x |
| Canada News | 0.03% | 31.20x |
| Washington D.C. Hotels | 0.03% | 30.96x |
| Decoration & Fabric | 0.03% | 16.77x |
| Local & Travel England - North Midlands | 0.02% | 16.53x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.03% | 15.34x |
| Golf & Boats | 0.01% | 14.93x |
| Canadian Construction & Renovation Research Cluster | 0.04% | 14.44x |
| Saskatchewan Media & Retail Cluster | 0.03% | 14.17x |
| Barcode Site & App Users | 0.03% | 13.54x |
Composition Percentage:
The overlap percentage between the Microtel Inn audience and the Content Affinity attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
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DEMOGRAPHICS
The Microtel Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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