Explore the Microtel Inn Audience
Below you'll find more information about the Microtel Inn audience, broken down in different categories based on their digital and physical behaviors. These are 364.9 thousand unique devices whose actions qualify for the Microtel Inn audience.
INTERESTS
The Microtel Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Microtel Inn audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 0.29% | 2.11x |
| Getting Off the Grid Travelers | 0.02% | 1.56x |
| Iowa Hawkeyes Fans | 3.21% | 1.54x |
| Smoky Mountains Trip Planners | 3.17% | 1.47x |
| Iowa County and Local Fair Visitors | 3.21% | 1.47x |
| Rapid City Trip Planners | 2.90% | 1.46x |
| Alabama Trip Planners | 3.70% | 1.45x |
| Green Bay Packers Fans | 3.21% | 1.42x |
| Online Maps and Driving Directions Searchers | 2.56% | 1.40x |
| Wisconsin County and Local Fair Visitors | 3.28% | 1.37x |
Composition Percentage:
The overlap percentage between the Microtel Inn audience and the Interest attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
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APPAREL RETAILERS
The Microtel Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Microtel Inn audience is Belk.
| Location | Composition | Index |
| Belk | 1.27% | 5.83x |
| Express Outlets | 0.86% | 4.62x |
| Buckle | 4.41% | 4.48x |
| Eddie Bauer | 1.79% | 4.20x |
| American Eagle Outfitters | 5.30% | 3.77x |
| Lane Bryant | 3.28% | 3.64x |
| Journeys | 3.55% | 3.61x |
| Carhartt | 0.38% | 3.61x |
| Dressbarn | 3.05% | 3.55x |
| Charlotte Russe | 2.63% | 3.54x |
Composition Percentage:
The overlap percentage between the Microtel Inn audience and the Location attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Microtel Inn audience is Canada News.
| Content Affinity | Composition | Index |
| Canada News | 0.03% | 31.20x |
| Washington D.C. Hotels | 0.03% | 30.96x |
| Handyman Tools | 0.03% | 25.32x |
| Decoration & Fabric | 0.03% | 16.77x |
| Local & Travel England - North Midlands | 0.02% | 16.53x |
| Golf & Boats | 0.01% | 14.93x |
| Canadian Construction & Renovation Research Cluster | 0.04% | 14.44x |
| Barcode Site & App Users | 0.03% | 13.54x |
| England Tourism | 0.03% | 12.43x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.03% | 12.16x |
Composition Percentage:
The overlap percentage between the Microtel Inn audience and the Content Affinity attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
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DEMOGRAPHICS
The Microtel Inn audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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