Dstillery Audiences

MICROTEL INN

Audience Size: 15.6 Thousand Devices

Explore the Microtel Inn Audience

Below you'll find more information about the Microtel Inn audience, broken down in different categories based on their digital and physical behaviors. These are 15.6 thousand unique devices whose actions qualify for the Microtel Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Microtel Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Microtel Inn audience is South State Fair Visitors.

Interest Composition Index
South State Fair Visitors 7.83% 2.60x
Iowa County and Local Fair Visitors 7.07% 2.57x
Farming Real Estate Researchers 5.05% 2.53x
Mother's Day Celebrators 3.28% 2.44x
Adoption Researchers 5.05% 2.34x
Wisconsin County and Local Fair Visitors 6.57% 2.23x
Compact Pickup Auto Intenders 2.78% 2.19x
Psychiatrists 3.28% 2.16x
Global Destinations Reopening Researchers 2.27% 2.15x
Tailgate Enthusiasts 5.30% 2.13x
Composition Percentage: The overlap percentage between the Microtel Inn audience and the Interest attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Microtel Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Microtel Inn audience is Belk.

Location Composition Index
Belk 0.86% 4.48x
Buckle 2.24% 4.19x
Maurices 4.17% 3.85x
Ralph Lauren 0.53% 3.72x
Lululemon 0.76% 3.27x
Journeys 2.60% 3.25x
Carhartt 29.61% 3.24x
Talbots 1.41% 3.20x
Lane Bryant 1.92% 3.16x
Old Navy 3.34% 3.12x
Composition Percentage: The overlap percentage between the Microtel Inn audience and the Location attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Microtel Inn audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.16% 5.48x
Costumes 0.14% 4.82x
Party Suppliers 0.51% 3.86x
Canada Consumer Product Cluster 0.51% 3.68x
London Tourism 0.07% 3.66x
College Greek Life 0.13% 3.48x
Recreational Motor Sport Enthusiasts 0.48% 3.34x
Spam Call Number Searchers 0.76% 3.34x
Online Arcade Games 0.51% 3.30x
Franco-African Cluster 0.05% 3.30x
Composition Percentage: The overlap percentage between the Microtel Inn audience and the Content Affinity attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Microtel Inn audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female