Dstillery Audiences

MICROTEL INN

Audience Size: 44.6 Thousand Devices

Explore the Microtel Inn Audience

Below you'll find more information about the Microtel Inn audience, broken down in different categories based on their digital and physical behaviors. These are 44.6 thousand unique devices whose actions qualify for the Microtel Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Microtel Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Microtel Inn audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 0.36% 3.38x
Custom Home Lighting Shoppers 0.36% 3.38x
Healthy Diet Recipe Researchers 1.60% 3.12x
Gin Enthusiasts 1.07% 3.06x
COVID Testing Researchers 1.07% 2.78x
Remdesivir Information Researchers 1.25% 2.73x
Luxury Athletic Footwear Shoppers 0.89% 2.71x
Luxury Fitness Shoppers 0.89% 2.71x
Christmas Tree Shoppers 2.50% 2.62x
Hard Seltzer Aficionados 0.36% 2.54x
Composition Percentage: The overlap percentage between the Microtel Inn audience and the Interest attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Microtel Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Microtel Inn audience is Belk.

Location Composition Index
Belk 0.61% 4.02x
Express Outlets 0.30% 3.72x
Carhartt 10.63% 3.29x
Bonobos 0.22% 2.86x
Buckle 1.50% 2.76x
Mens Wearhouse 1.52% 2.59x
Ralph Lauren 0.25% 2.58x
Aeropostale 1.30% 2.57x
Journeys 2.05% 2.56x
Maurices 2.21% 2.56x
Composition Percentage: The overlap percentage between the Microtel Inn audience and the Location attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Microtel Inn audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.16% 5.48x
Costumes 0.14% 4.82x
West Virginia News 3.03% 4.59x
Vancouver British Columbia Locals Cluster 0.41% 3.71x
Crossword & Puzzle Players 0.34% 3.70x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 0.71% 3.69x
Online Games 0.41% 3.68x
London Tourism 0.07% 3.66x
North Carolina News 4.10% 3.53x
Savannah Georgia News 1.07% 3.30x
Composition Percentage: The overlap percentage between the Microtel Inn audience and the Content Affinity attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Microtel Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male