Explore the Microtel Inn Audience
Below you'll find more information about the Microtel Inn audience, broken down in different categories based on their digital and physical behaviors. These are 222.3 thousand unique devices whose actions qualify for the Microtel Inn audience.
INTERESTS
The Microtel Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Microtel Inn audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 0.29% | 2.11x |
| Southeastern Voters | 2.03% | 1.94x |
| Commercial Truck Researchers | 1.93% | 1.84x |
| Alabama Trip Planners | 5.82% | 1.79x |
| Nascar Fans | 1.49% | 1.76x |
| Mowing Equipment Shoppers | 1.46% | 1.70x |
| Tennessee Volunteers Fans | 1.64% | 1.70x |
| Georgia Trip Planners | 2.43% | 1.67x |
| Tractor Shoppers | 1.71% | 1.66x |
| Quads and ATV Enthusiasts | 2.01% | 1.64x |
Composition Percentage:
The overlap percentage between the Microtel Inn audience and the Interest attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
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APPAREL RETAILERS
The Microtel Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Microtel Inn audience is Belk.
| Location | Composition | Index |
| Belk | 2.23% | 9.94x |
| Columbia | 0.86% | 6.61x |
| Express Outlets | 0.34% | 6.10x |
| Carhartt | 14.47% | 5.38x |
| Jos A. Bank Clothiers | 2.65% | 5.28x |
| Aeropostale | 2.29% | 5.25x |
| Charlotte Russe | 1.39% | 5.23x |
| Journeys | 2.24% | 5.16x |
| Eddie Bauer | 0.87% | 4.99x |
| Old Navy | 4.03% | 4.95x |
Composition Percentage:
The overlap percentage between the Microtel Inn audience and the Location attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Microtel Inn audience is West Virginia News.
| Content Affinity | Composition | Index |
| West Virginia News | 0.89% | 3.68x |
| North Dakota Cluster | 0.79% | 2.91x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.22% | 2.91x |
| Niche Dating Websites | 0.40% | 2.56x |
| Natural & Healthy Living Researchers | 0.12% | 2.55x |
| Northern Texas Cluster | 0.99% | 2.50x |
| Southeast College Athletics | 0.30% | 2.43x |
| Motorsports | 0.15% | 2.42x |
| East Texas Cluster | 0.32% | 2.37x |
| Alabama News | 2.38% | 2.36x |
Composition Percentage:
The overlap percentage between the Microtel Inn audience and the Content Affinity attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
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DEMOGRAPHICS
The Microtel Inn audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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