Explore the Microtel Inn Audience
Below you'll find more information about the Microtel Inn audience, broken down in different categories based on their digital and physical behaviors. These are 43.4 thousand unique devices whose actions qualify for the Microtel Inn audience.
INTERESTS
The Microtel Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Microtel Inn audience is Kids Clothing Shoppers.
| Interest | Composition | Index |
| Kids Clothing Shoppers | 1.30% | 3.46x |
| Women's Health Researchers | 1.63% | 3.23x |
| True Crime Podcast Listeners | 0.98% | 3.17x |
| Bed & Bath Shoppers | 1.63% | 3.14x |
| Intimates Shoppers | 1.63% | 3.14x |
| Discount Womens Shoes Shoppers | 1.30% | 3.04x |
| Apartment Furniture Shoppers | 0.98% | 3.02x |
| Indoor Cycling & Spinning Enthusiasts | 1.95% | 2.95x |
| Luxury Womens Brands Shoppers | 2.61% | 2.88x |
| Denver Broncos Fans | 4.89% | 2.87x |
Composition Percentage:
The overlap percentage between the Microtel Inn audience and the Interest attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
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APPAREL RETAILERS
The Microtel Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Microtel Inn audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 1.00% | 4.37x |
| Belk | 0.43% | 4.35x |
| Mens Wearhouse | 1.64% | 4.28x |
| Dressbarn | 1.07% | 4.06x |
| LOFT | 1.03% | 4.03x |
| Talbots | 0.75% | 3.91x |
| Brooks Brothers | 0.32% | 3.51x |
| Victoria's Secret | 1.07% | 3.37x |
| Buckle | 1.32% | 3.33x |
| Express Outlets | 0.23% | 3.31x |
Composition Percentage:
The overlap percentage between the Microtel Inn audience and the Location attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Microtel Inn audience is North Dakota Cluster.
| Content Affinity | Composition | Index |
| North Dakota Cluster | 1.95% | 6.50x |
| Home Improvement Contractor | 0.16% | 5.48x |
| Costumes | 0.14% | 4.82x |
| Wisconsin Universities | 2.28% | 4.78x |
| Coupons & Family | 0.98% | 4.46x |
| Iowa Cluster | 3.26% | 4.08x |
| Niche Dating Websites | 0.56% | 4.06x |
| Minecraft Video Game Players | 1.30% | 3.79x |
| Missouri Travel & Outdoors Cluster | 1.95% | 3.67x |
| London Tourism | 0.07% | 3.66x |
Composition Percentage:
The overlap percentage between the Microtel Inn audience and the Content Affinity attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
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DEMOGRAPHICS
The Microtel Inn audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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