Explore the Microtel Inn Audience
Below you'll find more information about the Microtel Inn audience, broken down in different categories based on their digital and physical behaviors. These are 244.8 thousand unique devices whose actions qualify for the Microtel Inn audience.
INTERESTS
The Microtel Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Microtel Inn audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.39% | 3.99x |
| Green Bay Packers Fans | 5.48% | 2.49x |
| Minnesota County and Local Fair Visitors | 4.95% | 2.05x |
| Bird Watching Enthusiasts | 3.65% | 2.02x |
| Metal Detecting Enthusiasts | 3.91% | 1.94x |
| Tractor Shoppers | 3.65% | 1.90x |
| Norfolk and Virginia Beach Trip Planners | 4.82% | 1.87x |
| Budget Wireless Shoppers | 4.04% | 1.86x |
| Minnesota Vikings Fans | 3.52% | 1.78x |
| Florida Gulf Coast Travel Researchers | 4.69% | 1.78x |
Composition Percentage:
The overlap percentage between the Microtel Inn audience and the Interest attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
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APPAREL RETAILERS
The Microtel Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Microtel Inn audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.04% | 7.81x |
| Belk | 1.58% | 6.04x |
| Maurices | 0.14% | 4.63x |
| Express Outlets | 0.80% | 4.32x |
| Buckle | 4.65% | 4.25x |
| Carhartt | 20.80% | 4.00x |
| Eddie Bauer | 1.72% | 3.74x |
| Talbots | 2.44% | 3.71x |
| Aeropostale | 4.38% | 3.64x |
| Columbia | 0.65% | 3.58x |
Composition Percentage:
The overlap percentage between the Microtel Inn audience and the Location attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Microtel Inn audience is College Sports.
| Content Affinity | Composition | Index |
| College Sports | 0.39% | 5.63x |
| Bowling | 0.39% | 5.52x |
| Home Improvement Contractor | 0.16% | 5.48x |
| Costumes | 0.14% | 4.82x |
| Cardiac & Other Health Research | 0.39% | 4.35x |
| Trucks | 0.52% | 4.19x |
| Natural Diet & Supplement Researchers | 0.39% | 4.16x |
| Wisconsin Travel & Tourism Cluster | 3.65% | 3.97x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.39% | 3.83x |
| Wisconsin Universities | 2.48% | 3.78x |
Composition Percentage:
The overlap percentage between the Microtel Inn audience and the Content Affinity attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
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DEMOGRAPHICS
The Microtel Inn audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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