Dstillery Audiences

MICROTEL INN

Audience Size: 320.5 Thousand Devices

Explore the Microtel Inn Audience

Below you'll find more information about the Microtel Inn audience, broken down in different categories based on their digital and physical behaviors. These are 320.5 thousand unique devices whose actions qualify for the Microtel Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Microtel Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Microtel Inn audience is Smokie Mountain Trip Planner.

Interest Composition Index
Smokie Mountain Trip Planner 4.88% 1.93x
Iowa County and Local Fair Visitors 3.62% 1.60x
South State Fair Visitors 4.20% 1.58x
Horseback Riding Enthusiasts 2.99% 1.53x
Dodge Vehicle Shoppers 3.25% 1.52x
Rapid City Trip Planners 2.89% 1.51x
North Carolina Travel Researchers 3.25% 1.48x
Online Card Games Players 2.83% 1.48x
Quilting Enthusiasts 2.73% 1.48x
Arkansas Razorbacks Fans 3.20% 1.47x
Composition Percentage: The overlap percentage between the Microtel Inn audience and the Interest attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Microtel Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Microtel Inn audience is Belk.

Location Composition Index
Belk 1.81% 6.20x
Buckle 5.28% 4.25x
Eddie Bauer 2.36% 4.17x
Carhartt 14.56% 3.99x
Express Outlets 0.92% 3.96x
Columbia 1.03% 3.92x
Talbots 3.02% 3.81x
American Eagle Outfitters 5.62% 3.64x
Dressbarn 3.37% 3.60x
Journeys 6.48% 3.60x
Composition Percentage: The overlap percentage between the Microtel Inn audience and the Location attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Microtel Inn audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.16% 5.48x
Costumes 0.14% 4.82x
Healthcare Jobs 0.37% 4.40x
Auctions & Repossessions 0.21% 4.08x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.10% 3.83x
Canadian News 0.10% 3.70x
London Tourism 0.07% 3.66x
Canada Tourism Research Cluster 0.26% 3.34x
Motorsports 0.26% 3.31x
Franco-African Cluster 0.05% 3.30x
Composition Percentage: The overlap percentage between the Microtel Inn audience and the Content Affinity attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Microtel Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female