Explore the Microtel Inn Audience
Below you'll find more information about the Microtel Inn audience, broken down in different categories based on their digital and physical behaviors. These are 132.6 thousand unique devices whose actions qualify for the Microtel Inn audience.
INTERESTS
The Microtel Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Microtel Inn audience is Iowa County and Local Fair Visitors.
| Interest | Composition | Index |
| Iowa County and Local Fair Visitors | 5.76% | 2.16x |
| Retirement Planning Amid Covid-19 | 1.44% | 2.12x |
| Minnesota County and Local Fair Visitors | 5.76% | 2.09x |
| Food Safety Decision Makers | 3.29% | 2.03x |
| Iowa Hawkeyes Fans | 4.73% | 2.02x |
| Budget Wireless Shoppers | 4.73% | 2.00x |
| Oncologists | 3.70% | 1.98x |
| North Carolina Travel Researchers | 4.94% | 1.97x |
| Hurricane Safety Researchers | 4.53% | 1.93x |
| US Judiciary System Researchers | 3.09% | 1.92x |
Composition Percentage:
The overlap percentage between the Microtel Inn audience and the Interest attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
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APPAREL RETAILERS
The Microtel Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Microtel Inn audience is Belk.
| Location | Composition | Index |
| Belk | 0.89% | 4.77x |
| Maurices | 1.29% | 4.73x |
| Express Outlets | 0.45% | 3.94x |
| Carhartt | 22.63% | 3.76x |
| Buckle | 2.63% | 3.59x |
| Dressbarn | 1.78% | 3.47x |
| Calvin Klein | 0.13% | 3.31x |
| American Eagle Outfitters | 2.55% | 3.26x |
| Eddie Bauer | 0.93% | 3.17x |
| Old Navy | 3.74% | 3.16x |
Composition Percentage:
The overlap percentage between the Microtel Inn audience and the Location attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Microtel Inn audience is Yoga & Meditation.
| Content Affinity | Composition | Index |
| Yoga & Meditation | 0.62% | 5.68x |
| Home Improvement Contractor | 0.16% | 5.48x |
| Costumes | 0.14% | 4.82x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.62% | 4.63x |
| Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) | 0.62% | 4.34x |
| Philippines News | 0.82% | 4.19x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.41% | 3.70x |
| Wisconsin Universities | 3.91% | 3.69x |
| London Tourism | 0.07% | 3.66x |
| Sports Apparel | 0.39% | 3.51x |
Composition Percentage:
The overlap percentage between the Microtel Inn audience and the Content Affinity attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
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DEMOGRAPHICS
The Microtel Inn audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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