Dstillery Audiences

MICROTEL INN

Audience Size: 350.1 Thousand Devices

Explore the Microtel Inn Audience

Below you'll find more information about the Microtel Inn audience, broken down in different categories based on their digital and physical behaviors. These are 350.1 thousand unique devices whose actions qualify for the Microtel Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Microtel Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Microtel Inn audience is Lottery Enthusiasts.

Interest Composition Index
Lottery Enthusiasts 0.25% 2.30x
Family Adventures Travelers 0.29% 2.11x
Green Bay Packers Fans 2.24% 1.78x
Tractor Shoppers 2.42% 1.76x
Smoky Mountains Trip Planners 2.38% 1.72x
Penn State Nittany Lions Fans 1.93% 1.70x
Pittsburgh Penguins Fans 1.96% 1.69x
Nascar Fans 1.89% 1.64x
Washington DC Trip Planners 2.91% 1.64x
Minnesota Twins Fans 1.93% 1.59x
Composition Percentage: The overlap percentage between the Microtel Inn audience and the Interest attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Microtel Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Microtel Inn audience is Belk.

Location Composition Index
Belk 1.72% 7.74x
Express Outlets 0.72% 5.23x
Carhartt 7.04% 5.21x
Buckle 3.13% 4.75x
Eddie Bauer 1.33% 4.24x
Lane Bryant 3.55% 4.11x
Columbia 0.89% 4.06x
Jos A. Bank Clothiers 3.68% 4.00x
American Eagle Outfitters 4.47% 3.98x
Dressbarn 3.02% 3.97x
Composition Percentage: The overlap percentage between the Microtel Inn audience and the Location attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Microtel Inn audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.07% 56.22x
Canada News 0.03% 31.20x
Washington D.C. Hotels 0.03% 30.96x
Decoration & Fabric 0.03% 16.77x
Local & Travel England - North Midlands 0.02% 16.53x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.03% 15.34x
Golf & Boats 0.01% 14.93x
Canadian Construction & Renovation Research Cluster 0.04% 14.44x
Saskatchewan Media & Retail Cluster 0.03% 14.17x
Barcode Site & App Users 0.03% 13.54x
Composition Percentage: The overlap percentage between the Microtel Inn audience and the Content Affinity attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Microtel Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female