Dstillery Audiences

MICROTEL INN

Audience Size: 61.2 Thousand Devices

Explore the Microtel Inn Audience

Below you'll find more information about the Microtel Inn audience, broken down in different categories based on their digital and physical behaviors. These are 61.2 thousand unique devices whose actions qualify for the Microtel Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Microtel Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Microtel Inn audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.61% 5.93x
Classic Rock Fans 3.28% 1.86x
Milwaukee Brewers Fans 4.10% 1.81x
Olympics Fans 4.30% 1.80x
Satellite TV Buyers 5.53% 1.79x
COVID Thanksgiving Planners 2.05% 1.78x
Golden State Warriors Fans 3.28% 1.68x
WWE and Pro Wrestling Fans 3.28% 1.68x
Denture and Implant Researchers 3.48% 1.67x
Disability Insurance Researchers 4.71% 1.67x
Composition Percentage: The overlap percentage between the Microtel Inn audience and the Interest attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Microtel Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Microtel Inn audience is Belk.

Location Composition Index
Belk 0.80% 3.74x
Calvin Klein 0.05% 3.24x
Topshop 0.08% 3.09x
The North Face 0.31% 2.96x
Express Outlets 0.28% 2.60x
Carhartt 16.57% 2.37x
Talbots 0.88% 2.35x
Journeys 2.18% 2.18x
Lane Bryant 1.18% 2.14x
Aeropostale 1.28% 2.13x
Composition Percentage: The overlap percentage between the Microtel Inn audience and the Location attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Microtel Inn audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.16% 5.48x
Costumes 0.14% 4.82x
London Tourism 0.07% 3.66x
West Virginia News 2.46% 3.61x
College Greek Life 0.13% 3.48x
Franco-African Cluster 0.05% 3.30x
Memphis News 0.41% 3.23x
Travel Adventure 0.93% 3.09x
People Search 0.61% 3.00x
Science Education & Resources 0.41% 2.79x
Composition Percentage: The overlap percentage between the Microtel Inn audience and the Content Affinity attribute.
Index: A comparison of the Microtel Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Microtel Inn audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female