Explore the Midas Audience
Below you'll find more information about the Midas audience, broken down in different categories based on their digital and physical behaviors. These are 406 thousand unique devices whose actions qualify for the Midas audience.
INTERESTS
The Midas audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Midas audience is Egypt Trip Planners.
| Interest | Composition | Index |
| Egypt Trip Planners | 3.85% | 5.44x |
| Duke Blue Devils Fans | 3.85% | 5.02x |
| Atlanta United Fans | 3.85% | 4.77x |
| Sweet Tooths | 3.85% | 4.67x |
| Iowa Hawkeyes Fans | 3.85% | 4.49x |
| Chicago Cubs Fans | 3.85% | 4.44x |
| Baltimore Ravens Fans | 5.13% | 4.34x |
| Streaming Radio Listeners | 2.56% | 3.90x |
| Rapid City Trip Planners | 2.56% | 3.85x |
| Dallas Cowboys Fans | 3.85% | 3.82x |
Composition Percentage:
The overlap percentage between the Midas audience and the Interest attribute.
Index: A comparison of the Midas audience to the internet population.
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APPAREL RETAILERS
The Midas audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Midas audience is Chicos.
| Location | Composition | Index |
| Chicos | 4.85% | 7.15x |
| Urban Outfitters | 2.22% | 6.03x |
| Buckle | 3.23% | 5.84x |
| White House Black Market | 4.63% | 5.81x |
| Brooks Brothers | 1.21% | 5.81x |
| Madewell | 1.22% | 5.34x |
| Anthropologie | 1.41% | 5.30x |
| Victoria's Secret | 5.45% | 4.66x |
| Mens Wearhouse | 5.05% | 4.48x |
| Express Outlets | 0.44% | 4.45x |
Composition Percentage:
The overlap percentage between the Midas audience and the Location attribute.
Index: A comparison of the Midas audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Midas audience is Illinois Education.
| Content Affinity | Composition | Index |
| Illinois Education | 0.20% | 8.16x |
| Spain News | 3.85% | 5.94x |
| Missouri News Content Cluster | 3.85% | 5.94x |
| French Canadian Cluster | 0.10% | 4.86x |
| Vermont Cluster | 0.63% | 4.00x |
| Nutrition & Diabetic Living | 0.10% | 3.81x |
| Russia Cluster | 0.07% | 3.78x |
| Baltimore Cluster | 3.85% | 3.48x |
| Oregon News | 2.56% | 3.45x |
| International Development & Health | 0.07% | 3.44x |
Composition Percentage:
The overlap percentage between the Midas audience and the Content Affinity attribute.
Index: A comparison of the Midas audience to the internet population.
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DEMOGRAPHICS
The Midas audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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