Explore the Midas Audience
Below you'll find more information about the Midas audience, broken down in different categories based on their digital and physical behaviors. These are 975.3 thousand unique devices whose actions qualify for the Midas audience.
INTERESTS
The Midas audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Midas audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 3.48% | 1.86x |
| Quarantine Planners | 1.06% | 1.79x |
| Wireless Headphone Researchers | 0.07% | 1.76x |
| Aspen Trip Planners | 2.16% | 1.66x |
| Denver Trip Planners | 2.56% | 1.62x |
| Chicago Cubs Fans | 2.97% | 1.61x |
| Colorado County and Local Fair Visitors | 3.20% | 1.58x |
| Online Payroll Services Users | 2.53% | 1.54x |
| Chicago Blackhawks Fans | 2.76% | 1.54x |
| Midwestern Voters | 3.13% | 1.53x |
Composition Percentage:
The overlap percentage between the Midas audience and the Interest attribute.
Index: A comparison of the Midas audience to the internet population.
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APPAREL RETAILERS
The Midas audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Midas audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.58% | 3.21x |
| Levi Strauss | 0.03% | 3.21x |
| Eddie Bauer | 2.76% | 2.73x |
| The North Face | 1.03% | 2.70x |
| Johnston and Murphy | 0.01% | 2.62x |
| Patagonia | 0.43% | 2.59x |
| Mens Wearhouse | 8.84% | 2.58x |
| REI | 1.15% | 2.54x |
| H&M | 3.58% | 2.50x |
| Hugo Boss | 1.38% | 2.49x |
Composition Percentage:
The overlap percentage between the Midas audience and the Location attribute.
Index: A comparison of the Midas audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Midas audience is Pet Supplies.
| Content Affinity | Composition | Index |
| Pet Supplies | 0.07% | 5.79x |
| Canada Business Cluster | 0.05% | 3.98x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.04% | 3.92x |
| Hobby Drones & Remote-Controlled Cars | 0.07% | 3.76x |
| Paleo & Keto Diet Enthusiasts | 0.05% | 3.41x |
| Vermont Cluster | 0.23% | 3.37x |
| Canadian Lifestyle | 0.05% | 3.37x |
| Canadian Auto | 0.07% | 3.23x |
| Painting & Renovation | 0.07% | 3.05x |
| Ohio Universities | 0.46% | 2.97x |
Composition Percentage:
The overlap percentage between the Midas audience and the Content Affinity attribute.
Index: A comparison of the Midas audience to the internet population.
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DEMOGRAPHICS
The Midas audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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