Dstillery Audiences

MIDAS

Audience Size: 975.3 Thousand Devices

Explore the Midas Audience

Below you'll find more information about the Midas audience, broken down in different categories based on their digital and physical behaviors. These are 975.3 thousand unique devices whose actions qualify for the Midas audience.

Dstillery Crafted Audiences

INTERESTS

The Midas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Midas audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 3.48% 1.86x
Quarantine Planners 1.06% 1.79x
Wireless Headphone Researchers 0.07% 1.76x
Aspen Trip Planners 2.16% 1.66x
Denver Trip Planners 2.56% 1.62x
Chicago Cubs Fans 2.97% 1.61x
Colorado County and Local Fair Visitors 3.20% 1.58x
Online Payroll Services Users 2.53% 1.54x
Chicago Blackhawks Fans 2.76% 1.54x
Midwestern Voters 3.13% 1.53x
Composition Percentage: The overlap percentage between the Midas audience and the Interest attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Midas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Midas audience is LL Bean.

Location Composition Index
LL Bean 0.58% 3.21x
Levi Strauss 0.03% 3.21x
Eddie Bauer 2.76% 2.73x
The North Face 1.03% 2.70x
Johnston and Murphy 0.01% 2.62x
Patagonia 0.43% 2.59x
Mens Wearhouse 8.84% 2.58x
REI 1.15% 2.54x
H&M 3.58% 2.50x
Hugo Boss 1.38% 2.49x
Composition Percentage: The overlap percentage between the Midas audience and the Location attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Midas audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 0.07% 5.79x
Canada Business Cluster 0.05% 3.98x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.04% 3.92x
Hobby Drones & Remote-Controlled Cars 0.07% 3.76x
Paleo & Keto Diet Enthusiasts 0.05% 3.41x
Vermont Cluster 0.23% 3.37x
Canadian Lifestyle 0.05% 3.37x
Canadian Auto 0.07% 3.23x
Painting & Renovation 0.07% 3.05x
Ohio Universities 0.46% 2.97x
Composition Percentage: The overlap percentage between the Midas audience and the Content Affinity attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Midas audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male