Dstillery Audiences

MIDAS

Audience Size: 211.9 Thousand Devices

Explore the Midas Audience

Below you'll find more information about the Midas audience, broken down in different categories based on their digital and physical behaviors. These are 211.9 thousand unique devices whose actions qualify for the Midas audience.

Dstillery Crafted Audiences

INTERESTS

The Midas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Midas audience is Fall/Winter 2021 Fashion Trend Researchers.

Interest Composition Index
Fall/Winter 2021 Fashion Trend Researchers 0.08% 2.03x
True Crime Podcast Listeners 0.87% 2.01x
Post COVID-19 Restaurant Reopening Researchers 0.75% 1.88x
Running Enthusiasts 1.18% 1.72x
Tech-Savvy Moms 0.99% 1.70x
EDM Festival Enthusiasts 2.72% 1.64x
Men's Clothing Shoppers 0.71% 1.60x
Oregon Ducks Fans 1.26% 1.60x
Business Logistics Managers 2.68% 1.58x
Harvard University Fans 0.59% 1.55x
Composition Percentage: The overlap percentage between the Midas audience and the Interest attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Midas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Midas audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 3.07% 5.05x
Lane Bryant 1.71% 4.19x
Eddie Bauer 0.83% 4.09x
Express 2.34% 4.01x
Jos A. Bank Clothiers 1.42% 3.98x
Dressbarn 1.39% 3.97x
White House Black Market 1.80% 3.82x
Club Monaco 0.13% 3.65x
Carhartt 12.36% 3.65x
LOFT 1.59% 3.64x
Composition Percentage: The overlap percentage between the Midas audience and the Location attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Midas audience is Maps & Navigation.

Content Affinity Composition Index
Maps & Navigation 0.16% 4.92x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.12% 4.51x
US Military Cluster 0.16% 3.77x
Assorted Topics (Viral Media, Paid Traffic) 0.20% 3.70x
South Africa News Cluster 0.16% 3.53x
Recreational Motor Sport Enthusiasts 0.18% 3.20x
French Canadian Cluster 0.09% 3.12x
Collectibles - Coins & Sports Cards 0.18% 2.83x
Gun Enthusiast - Rifles & Ammo 0.12% 2.79x
Party Planning & Invitations 0.20% 2.77x
Composition Percentage: The overlap percentage between the Midas audience and the Content Affinity attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Midas audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male