Explore the Midas Audience
Below you'll find more information about the Midas audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Midas audience.
INTERESTS
The Midas audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Midas audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 3.14% | 1.54x |
| Midwestern Voters | 2.87% | 1.47x |
| Country Music Festivals Enthusiasts | 3.88% | 1.46x |
| Chicago Cubs Fans | 2.85% | 1.42x |
| Ohio County and Local Fair Visitors | 3.16% | 1.40x |
| Chicago Blackhawks Fans | 2.83% | 1.40x |
| South West State Fair Visitors | 4.18% | 1.38x |
| North West State Fair Visitors | 3.21% | 1.35x |
| Denver Trip Planners | 2.78% | 1.34x |
| Detroit Trip Planners | 2.25% | 1.33x |
Composition Percentage:
The overlap percentage between the Midas audience and the Interest attribute.
Index: A comparison of the Midas audience to the internet population.
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APPAREL RETAILERS
The Midas audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Midas audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 9.16% | 5.62x |
| Levi Strauss | 0.58% | 5.62x |
| Abercrombie & Fitch | 1.26% | 5.62x |
| Eddie Bauer | 2.99% | 5.62x |
| Charlotte Russe | 2.94% | 5.55x |
| Joe's Jeans | 0.23% | 5.50x |
| REI | 1.60% | 5.42x |
| LL Bean | 0.69% | 5.40x |
| Lane Bryant | 5.18% | 5.37x |
| Topshop | 0.38% | 5.33x |
Composition Percentage:
The overlap percentage between the Midas audience and the Location attribute.
Index: A comparison of the Midas audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Midas audience is Bulgaria Cluster.
| Content Affinity | Composition | Index |
| Bulgaria Cluster | 0.05% | 6.79x |
| General Interest | 0.04% | 5.54x |
| Survival Guides | 0.04% | 4.81x |
| Romanian News | 0.04% | 4.50x |
| Cars, Travel & Food | 0.03% | 3.85x |
| Office Furniture Design | 0.05% | 3.59x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 2.90x |
| Memes & Comedy | 0.05% | 2.89x |
| Home Printing | 0.03% | 2.80x |
| Italy Cluster | 0.03% | 2.65x |
Composition Percentage:
The overlap percentage between the Midas audience and the Content Affinity attribute.
Index: A comparison of the Midas audience to the internet population.
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DEMOGRAPHICS
The Midas audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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