Explore the Midas Audience
Below you'll find more information about the Midas audience, broken down in different categories based on their digital and physical behaviors. These are 602.1 thousand unique devices whose actions qualify for the Midas audience.
INTERESTS
The Midas audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Midas audience is Quarantine Planners.
| Interest | Composition | Index |
| Quarantine Planners | 0.96% | 1.82x |
| Joint Pain Content Readers | 1.03% | 1.79x |
| Denver Trip Planners | 2.62% | 1.78x |
| Wireless Headphone Researchers | 0.26% | 1.57x |
| Detroit Trip Planners | 1.99% | 1.53x |
| San Francisco Activities Researchers | 1.16% | 1.52x |
| San Diego Events Researchers | 1.16% | 1.52x |
| Colorado County and Local Fair Visitors | 3.11% | 1.52x |
| Michigan County and Local Fair Visitors | 4.30% | 1.51x |
| Online Payroll Services Users | 2.38% | 1.51x |
Composition Percentage:
The overlap percentage between the Midas audience and the Interest attribute.
Index: A comparison of the Midas audience to the internet population.
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APPAREL RETAILERS
The Midas audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Midas audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.03% | 4.10x |
| LL Bean | 0.57% | 2.94x |
| Levi Strauss | 0.03% | 2.90x |
| Eddie Bauer | 3.14% | 2.64x |
| The North Face | 1.30% | 2.58x |
| REI | 1.41% | 2.57x |
| Calvin Klein | 0.17% | 2.57x |
| Mens Wearhouse | 10.42% | 2.55x |
| Patagonia | 0.49% | 2.52x |
| Hugo Boss | 1.66% | 2.49x |
Composition Percentage:
The overlap percentage between the Midas audience and the Location attribute.
Index: A comparison of the Midas audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Midas audience is Watches Retail.
| Content Affinity | Composition | Index |
| Watches Retail | 0.10% | 4.37x |
| Career Cluster A | 0.13% | 4.17x |
| Los Angeles Tourism | 0.10% | 3.58x |
| Bags & Luggage | 0.10% | 3.37x |
| Australia & New Zealand Media | 0.17% | 3.20x |
| Spanish Health & Wellness | 0.13% | 3.18x |
| Quotes & Inspiration | 0.26% | 2.82x |
| Holiday Gifts | 0.06% | 2.71x |
| Healthcare - Doctors & Diagnosis | 0.07% | 2.71x |
| Action Sports | 0.03% | 2.61x |
Composition Percentage:
The overlap percentage between the Midas audience and the Content Affinity attribute.
Index: A comparison of the Midas audience to the internet population.
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DEMOGRAPHICS
The Midas audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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