Dstillery Audiences

MIDAS

Audience Size: 406 Thousand Devices

Explore the Midas Audience

Below you'll find more information about the Midas audience, broken down in different categories based on their digital and physical behaviors. These are 406 thousand unique devices whose actions qualify for the Midas audience.

Dstillery Crafted Audiences

INTERESTS

The Midas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Midas audience is Egypt Trip Planners.

Interest Composition Index
Egypt Trip Planners 3.85% 5.44x
Duke Blue Devils Fans 3.85% 5.02x
Atlanta United Fans 3.85% 4.77x
Sweet Tooths 3.85% 4.67x
Iowa Hawkeyes Fans 3.85% 4.49x
Chicago Cubs Fans 3.85% 4.44x
Baltimore Ravens Fans 5.13% 4.34x
Streaming Radio Listeners 2.56% 3.90x
Rapid City Trip Planners 2.56% 3.85x
Dallas Cowboys Fans 3.85% 3.82x
Composition Percentage: The overlap percentage between the Midas audience and the Interest attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Midas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Midas audience is Chicos.

Location Composition Index
Chicos 4.85% 7.15x
Urban Outfitters 2.22% 6.03x
Buckle 3.23% 5.84x
White House Black Market 4.63% 5.81x
Brooks Brothers 1.21% 5.81x
Madewell 1.22% 5.34x
Anthropologie 1.41% 5.30x
Victoria's Secret 5.45% 4.66x
Mens Wearhouse 5.05% 4.48x
Express Outlets 0.44% 4.45x
Composition Percentage: The overlap percentage between the Midas audience and the Location attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Midas audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 0.20% 8.16x
Spain News 3.85% 5.94x
Missouri News Content Cluster 3.85% 5.94x
French Canadian Cluster 0.10% 4.86x
Vermont Cluster 0.63% 4.00x
Nutrition & Diabetic Living 0.10% 3.81x
Russia Cluster 0.07% 3.78x
Baltimore Cluster 3.85% 3.48x
Oregon News 2.56% 3.45x
International Development & Health 0.07% 3.44x
Composition Percentage: The overlap percentage between the Midas audience and the Content Affinity attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Midas audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male