Dstillery Audiences

MIDAS

Audience Size: 377.4 Thousand Devices

Explore the Midas Audience

Below you'll find more information about the Midas audience, broken down in different categories based on their digital and physical behaviors. These are 377.4 thousand unique devices whose actions qualify for the Midas audience.

Dstillery Crafted Audiences

INTERESTS

The Midas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Midas audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 4.35% 1.95x
Denver Trip Planners 2.84% 1.51x
Meme Users 3.16% 1.49x
Chicago Blackhawks Fans 3.25% 1.48x
Michigan County and Local Fair Visitors 4.49% 1.47x
Toronto Blue Jays Fans 2.84% 1.45x
Cininnati Reds Fans 3.45% 1.45x
Super Mario Bros Fans 4.03% 1.44x
South West State Fair Visitors 4.23% 1.43x
Zoo Visitors 3.77% 1.43x
Composition Percentage: The overlap percentage between the Midas audience and the Interest attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Midas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Midas audience is Topshop.

Location Composition Index
Topshop 0.04% 5.72x
The North Face 0.37% 3.09x
Ann Taylor 0.33% 2.95x
Eddie Bauer 0.82% 2.87x
Patagonia 0.16% 2.76x
Abercrombie & Fitch 0.11% 2.70x
Mens Wearhouse 2.44% 2.69x
Lane Bryant 1.64% 2.68x
LL Bean 0.15% 2.65x
REI 0.36% 2.59x
Composition Percentage: The overlap percentage between the Midas audience and the Location attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Midas audience is Medical Supplies and Information.

Content Affinity Composition Index
Medical Supplies and Information 0.09% 5.04x
Dental Health 0.09% 5.00x
Fashion & Retail 0.09% 3.96x
National Parks 0.06% 3.96x
Vietnam Cluster 0.09% 3.93x
Hobby Drones & Remote-Controlled Cars 0.07% 3.76x
Vermont Cluster 0.38% 3.57x
Horse Racing 0.11% 3.56x
Ohio Universities 0.72% 3.45x
Spanish Health & Wellness 0.14% 3.32x
Composition Percentage: The overlap percentage between the Midas audience and the Content Affinity attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Midas audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male