Dstillery Audiences

MIDAS

Audience Size: 602.1 Thousand Devices

Explore the Midas Audience

Below you'll find more information about the Midas audience, broken down in different categories based on their digital and physical behaviors. These are 602.1 thousand unique devices whose actions qualify for the Midas audience.

Dstillery Crafted Audiences

INTERESTS

The Midas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Midas audience is Quarantine Planners.

Interest Composition Index
Quarantine Planners 0.96% 1.82x
Joint Pain Content Readers 1.03% 1.79x
Denver Trip Planners 2.62% 1.78x
Wireless Headphone Researchers 0.26% 1.57x
Detroit Trip Planners 1.99% 1.53x
San Francisco Activities Researchers 1.16% 1.52x
San Diego Events Researchers 1.16% 1.52x
Colorado County and Local Fair Visitors 3.11% 1.52x
Michigan County and Local Fair Visitors 4.30% 1.51x
Online Payroll Services Users 2.38% 1.51x
Composition Percentage: The overlap percentage between the Midas audience and the Interest attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Midas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Midas audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.03% 4.10x
LL Bean 0.57% 2.94x
Levi Strauss 0.03% 2.90x
Eddie Bauer 3.14% 2.64x
The North Face 1.30% 2.58x
REI 1.41% 2.57x
Calvin Klein 0.17% 2.57x
Mens Wearhouse 10.42% 2.55x
Patagonia 0.49% 2.52x
Hugo Boss 1.66% 2.49x
Composition Percentage: The overlap percentage between the Midas audience and the Location attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Midas audience is Watches Retail.

Content Affinity Composition Index
Watches Retail 0.10% 4.37x
Career Cluster A 0.13% 4.17x
Los Angeles Tourism 0.10% 3.58x
Bags & Luggage 0.10% 3.37x
Australia & New Zealand Media 0.17% 3.20x
Spanish Health & Wellness 0.13% 3.18x
Quotes & Inspiration 0.26% 2.82x
Holiday Gifts 0.06% 2.71x
Healthcare - Doctors & Diagnosis 0.07% 2.71x
Action Sports 0.03% 2.61x
Composition Percentage: The overlap percentage between the Midas audience and the Content Affinity attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Midas audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male