Explore the Midas Audience
Below you'll find more information about the Midas audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Midas audience.
INTERESTS
The Midas audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Midas audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 2.55x |
| Chicago Trip Planners | 2.20% | 1.54x |
| Midwestern Voters | 1.50% | 1.52x |
| Country Music Festivals Enthusiasts | 2.12% | 1.49x |
| Water Park Visitors | 1.81% | 1.39x |
| Car Buyers | 1.34% | 1.30x |
| Cininnati Reds Fans | 1.39% | 1.30x |
| Childrens Museum Visitors | 1.65% | 1.28x |
| Car Enthusiasts | 1.24% | 1.25x |
| Indiana Hoosiers Fans | 1.28% | 1.25x |
Composition Percentage:
The overlap percentage between the Midas audience and the Interest attribute.
Index: A comparison of the Midas audience to the internet population.
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APPAREL RETAILERS
The Midas audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Midas audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 1.79% | 7.54x |
| Gymboree | 3.15% | 7.36x |
| Aeropostale | 3.16% | 7.06x |
| Express | 2.89% | 6.91x |
| Abercrombie & Fitch | 3.28% | 6.88x |
| Columbia | 1.24% | 6.74x |
| Hollister | 2.72% | 6.51x |
| Zumiez | 4.43% | 6.50x |
| Dressbarn | 4.36% | 6.49x |
| Tommy Bahama | 2.29% | 6.47x |
Composition Percentage:
The overlap percentage between the Midas audience and the Location attribute.
Index: A comparison of the Midas audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Midas audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).
| Content Affinity | Composition | Index |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.10% | 3.40x |
| Electronic Document Assembly | 0.06% | 2.73x |
| Illinois Education | 0.16% | 2.53x |
| Franchising | 0.04% | 2.33x |
| Motorcycle Racing Researchers | 0.07% | 2.32x |
| Homeschooling | 0.04% | 1.99x |
| General Interest | 0.02% | 1.96x |
| Chemicals | 0.04% | 1.90x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.05% | 1.86x |
| Illinois | 0.53% | 1.84x |
Composition Percentage:
The overlap percentage between the Midas audience and the Content Affinity attribute.
Index: A comparison of the Midas audience to the internet population.
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DEMOGRAPHICS
The Midas audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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