Dstillery Audiences

MIDAS

Audience Size: 520.3 Thousand Devices

Explore the Midas Audience

Below you'll find more information about the Midas audience, broken down in different categories based on their digital and physical behaviors. These are 520.3 thousand unique devices whose actions qualify for the Midas audience.

Dstillery Crafted Audiences

INTERESTS

The Midas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Midas audience is Midwestern Voters.

Interest Composition Index
Midwestern Voters 1.62% 1.54x
Chicago Trip Planners 1.90% 1.53x
Water Park Visitors 2.07% 1.47x
Detroit Trip Planners 1.38% 1.47x
Country Music Festivals Enthusiasts 2.18% 1.42x
Cleveland Cavaliers Fans 1.01% 1.38x
Auto Body Shoppers 1.63% 1.37x
Ford Vehicle Shoppers 1.42% 1.32x
Detroit Lions Fans 1.23% 1.29x
Cininnati Reds Fans 1.35% 1.29x
Composition Percentage: The overlap percentage between the Midas audience and the Interest attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Midas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Midas audience is Hollister.

Location Composition Index
Hollister 1.10% 8.25x
Columbia 0.63% 8.03x
Express 1.56% 7.66x
Eddie Bauer 0.77% 7.64x
Journeys 1.73% 7.60x
Zumiez 1.85% 7.45x
Express Outlets 0.22% 7.37x
Forever 21 2.18% 7.17x
Dressbarn 2.32% 7.12x
Aeropostale 2.13% 7.04x
Composition Percentage: The overlap percentage between the Midas audience and the Location attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Midas audience is Indiana Finance & Business Cluster.

Content Affinity Composition Index
Indiana Finance & Business Cluster 0.54% 2.09x
Detroit News 1.26% 2.01x
Illinois 0.61% 2.00x
Indiana News & Business Cluster 1.37% 1.97x
Cincinnati Cluster 1.15% 1.97x
Vietnam Cluster 0.08% 1.89x
Central & Northwest Ohio Cluster 0.87% 1.87x
Colorado Cluster 0.45% 1.78x
Brazil & Portugal News 0.07% 1.77x
Illinois Education 0.10% 1.73x
Composition Percentage: The overlap percentage between the Midas audience and the Content Affinity attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Midas audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male