Explore the Midas Audience
Below you'll find more information about the Midas audience, broken down in different categories based on their digital and physical behaviors. These are 229.8 thousand unique devices whose actions qualify for the Midas audience.
INTERESTS
The Midas audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Midas audience is Fall/Winter 2021 High-End Fashion Brands Content Readers.
| Interest | Composition | Index |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.37% | 2.25x |
| Orthodontics Researchers | 0.58% | 2.16x |
| Work Comes First Travelers | 0.16% | 2.10x |
| Food Safety QA Professionals | 1.01% | 1.85x |
| Market Intelligence Researchers | 0.58% | 1.70x |
| Online Education Resource Researchers | 0.95% | 1.66x |
| Travel Researchers | 0.85% | 1.62x |
| Pediatric Provider Researchers | 1.22% | 1.60x |
| Golden Retriever Content Readers | 0.53% | 1.57x |
| Cleveland Browns Fans | 2.60% | 1.56x |
Composition Percentage:
The overlap percentage between the Midas audience and the Interest attribute.
Index: A comparison of the Midas audience to the internet population.
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APPAREL RETAILERS
The Midas audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Midas audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 0.60% | 6.98x |
| Eddie Bauer | 0.56% | 6.22x |
| Mens Wearhouse | 2.39% | 6.20x |
| Brooks Brothers | 0.54% | 5.82x |
| Charlotte Russe | 0.64% | 5.81x |
| Calvin Klein | 0.16% | 5.64x |
| Ralph Lauren | 0.40% | 5.60x |
| Hollister | 1.11% | 5.55x |
| Express | 2.31% | 5.37x |
| Buckle | 2.14% | 5.34x |
Composition Percentage:
The overlap percentage between the Midas audience and the Location attribute.
Index: A comparison of the Midas audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Midas audience is Weight Lifting Enthusiasts.
| Content Affinity | Composition | Index |
| Weight Lifting Enthusiasts | 0.16% | 4.49x |
| Online Games | 0.27% | 3.80x |
| Poland Cluster | 0.11% | 3.78x |
| College Planning | 0.11% | 3.41x |
| Charity Walks | 0.11% | 3.36x |
| Party Planning & Invitations | 0.16% | 3.35x |
| Ohio Universities | 0.16% | 3.28x |
| Scrapbooking & Home Art Projects | 0.32% | 3.10x |
| Sewing, Embroidery & Quilting | 0.11% | 3.05x |
| Quotes & Inspiration | 0.16% | 2.95x |
Composition Percentage:
The overlap percentage between the Midas audience and the Content Affinity attribute.
Index: A comparison of the Midas audience to the internet population.
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DEMOGRAPHICS
The Midas audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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