Explore the Midas Audience
Below you'll find more information about the Midas audience, broken down in different categories based on their digital and physical behaviors. These are 520.3 thousand unique devices whose actions qualify for the Midas audience.
INTERESTS
The Midas audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Midas audience is Midwestern Voters.
| Interest | Composition | Index |
| Midwestern Voters | 1.62% | 1.54x |
| Chicago Trip Planners | 1.90% | 1.53x |
| Water Park Visitors | 2.07% | 1.47x |
| Detroit Trip Planners | 1.38% | 1.47x |
| Country Music Festivals Enthusiasts | 2.18% | 1.42x |
| Cleveland Cavaliers Fans | 1.01% | 1.38x |
| Auto Body Shoppers | 1.63% | 1.37x |
| Ford Vehicle Shoppers | 1.42% | 1.32x |
| Detroit Lions Fans | 1.23% | 1.29x |
| Cininnati Reds Fans | 1.35% | 1.29x |
Composition Percentage:
The overlap percentage between the Midas audience and the Interest attribute.
Index: A comparison of the Midas audience to the internet population.
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APPAREL RETAILERS
The Midas audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Midas audience is Hollister.
| Location | Composition | Index |
| Hollister | 1.10% | 8.25x |
| Columbia | 0.63% | 8.03x |
| Express | 1.56% | 7.66x |
| Eddie Bauer | 0.77% | 7.64x |
| Journeys | 1.73% | 7.60x |
| Zumiez | 1.85% | 7.45x |
| Express Outlets | 0.22% | 7.37x |
| Forever 21 | 2.18% | 7.17x |
| Dressbarn | 2.32% | 7.12x |
| Aeropostale | 2.13% | 7.04x |
Composition Percentage:
The overlap percentage between the Midas audience and the Location attribute.
Index: A comparison of the Midas audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Midas audience is Indiana Finance & Business Cluster.
| Content Affinity | Composition | Index |
| Indiana Finance & Business Cluster | 0.54% | 2.09x |
| Detroit News | 1.26% | 2.01x |
| Illinois | 0.61% | 2.00x |
| Indiana News & Business Cluster | 1.37% | 1.97x |
| Cincinnati Cluster | 1.15% | 1.97x |
| Vietnam Cluster | 0.08% | 1.89x |
| Central & Northwest Ohio Cluster | 0.87% | 1.87x |
| Colorado Cluster | 0.45% | 1.78x |
| Brazil & Portugal News | 0.07% | 1.77x |
| Illinois Education | 0.10% | 1.73x |
Composition Percentage:
The overlap percentage between the Midas audience and the Content Affinity attribute.
Index: A comparison of the Midas audience to the internet population.
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DEMOGRAPHICS
The Midas audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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