Dstillery Audiences

MIDAS

Audience Size: 1.4 Million Devices

Explore the Midas Audience

Below you'll find more information about the Midas audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Midas audience.

Dstillery Crafted Audiences

INTERESTS

The Midas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Midas audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.55x
Chicago Trip Planners 2.20% 1.54x
Midwestern Voters 1.50% 1.52x
Country Music Festivals Enthusiasts 2.12% 1.49x
Water Park Visitors 1.81% 1.39x
Car Buyers 1.34% 1.30x
Cininnati Reds Fans 1.39% 1.30x
Childrens Museum Visitors 1.65% 1.28x
Car Enthusiasts 1.24% 1.25x
Indiana Hoosiers Fans 1.28% 1.25x
Composition Percentage: The overlap percentage between the Midas audience and the Interest attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Midas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Midas audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 1.79% 7.54x
Gymboree 3.15% 7.36x
Aeropostale 3.16% 7.06x
Express 2.89% 6.91x
Abercrombie & Fitch 3.28% 6.88x
Columbia 1.24% 6.74x
Hollister 2.72% 6.51x
Zumiez 4.43% 6.50x
Dressbarn 4.36% 6.49x
Tommy Bahama 2.29% 6.47x
Composition Percentage: The overlap percentage between the Midas audience and the Location attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Midas audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.10% 3.40x
Electronic Document Assembly 0.06% 2.73x
Illinois Education 0.16% 2.53x
Franchising 0.04% 2.33x
Motorcycle Racing Researchers 0.07% 2.32x
Homeschooling 0.04% 1.99x
General Interest 0.02% 1.96x
Chemicals 0.04% 1.90x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.05% 1.86x
Illinois 0.53% 1.84x
Composition Percentage: The overlap percentage between the Midas audience and the Content Affinity attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Midas audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female