Dstillery Audiences

MIDAS

Audience Size: 168.3 Thousand Devices

Explore the Midas Audience

Below you'll find more information about the Midas audience, broken down in different categories based on their digital and physical behaviors. These are 168.3 thousand unique devices whose actions qualify for the Midas audience.

Dstillery Crafted Audiences

INTERESTS

The Midas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Midas audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 3.77% 1.76x
Midwestern Voters 3.99% 1.68x
Beard Care Shoppers 2.95% 1.65x
Chicago Cubs Fans 3.50% 1.61x
Open Source Developers 3.06% 1.59x
Childrens Museum Visitors 2.90% 1.58x
North West State Fair Visitors 3.61% 1.52x
Michigan County and Local Fair Visitors 4.32% 1.52x
Online Payroll Services Users 2.90% 1.48x
Logistics Professionals 3.17% 1.47x
Composition Percentage: The overlap percentage between the Midas audience and the Interest attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Midas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Midas audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.04% 6.10x
Topshop 0.03% 5.45x
Mens Wearhouse 5.53% 4.96x
Patagonia 0.32% 4.96x
Eddie Bauer 1.78% 4.86x
REI 0.86% 4.78x
Johnston and Murphy 0.01% 4.71x
Hugo Boss 0.91% 4.69x
Forever 21 2.18% 4.63x
Bonobos 0.32% 4.60x
Composition Percentage: The overlap percentage between the Midas audience and the Location attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Midas audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 0.22% 6.35x
Illinois 0.16% 5.38x
Higher Education 0.08% 3.97x
New England & Ivy League Sports 0.11% 3.77x
Hobby Drones & Remote-Controlled Cars 0.07% 3.76x
Horse Racing 0.11% 3.56x
Canadian Auto 0.11% 3.53x
Design Software 0.27% 3.53x
Yoga & Meditation 0.11% 3.28x
Bird Watching 0.07% 3.21x
Composition Percentage: The overlap percentage between the Midas audience and the Content Affinity attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Midas audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male