Explore the Midas Audience
Below you'll find more information about the Midas audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Midas audience.
INTERESTS
The Midas audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Midas audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 4.09% | 2.14x |
| Chicago Blackhawks Fans | 3.46% | 1.88x |
| Cininnati Reds Fans | 3.54% | 1.68x |
| Beard Care Shoppers | 2.06% | 1.67x |
| Ohio County and Local Fair Visitors | 4.00% | 1.64x |
| Aspen Trip Planners | 2.72% | 1.63x |
| Denver Trip Planners | 2.92% | 1.57x |
| Midwestern Voters | 3.09% | 1.57x |
| Las Vegas Nightlife Researchers | 3.03% | 1.51x |
| Childrens Museum Visitors | 2.72% | 1.49x |
Composition Percentage:
The overlap percentage between the Midas audience and the Interest attribute.
Index: A comparison of the Midas audience to the internet population.
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APPAREL RETAILERS
The Midas audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Midas audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.03% | 6.45x |
| Eddie Bauer | 2.65% | 5.80x |
| Abercrombie & Fitch | 0.51% | 5.51x |
| Charlotte Russe | 1.59% | 5.49x |
| Joe's Jeans | 0.16% | 5.47x |
| Lane Bryant | 4.65% | 5.42x |
| Forever 21 | 4.67% | 5.37x |
| REI | 1.34% | 5.32x |
| Dressbarn | 3.85% | 5.29x |
| Gymboree | 4.97% | 5.25x |
Composition Percentage:
The overlap percentage between the Midas audience and the Location attribute.
Index: A comparison of the Midas audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Midas audience is Germany Cluster.
| Content Affinity | Composition | Index |
| Germany Cluster | 0.05% | 3.89x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.06% | 3.80x |
| Illinois College Sports | 0.05% | 3.54x |
| Southern California Cluster | 0.03% | 3.42x |
| Ohio Universities | 1.17% | 3.41x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.06% | 3.33x |
| France Online Music & Quiz Content Cluster | 0.06% | 3.25x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.04% | 2.88x |
| Apartment & Community Real Estate Researchers | 0.03% | 2.82x |
| Humor & Entertainment | 0.09% | 2.81x |
Composition Percentage:
The overlap percentage between the Midas audience and the Content Affinity attribute.
Index: A comparison of the Midas audience to the internet population.
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DEMOGRAPHICS
The Midas audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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