Explore the Midas Audience
Below you'll find more information about the Midas audience, broken down in different categories based on their digital and physical behaviors. These are 168.3 thousand unique devices whose actions qualify for the Midas audience.
INTERESTS
The Midas audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Midas audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 3.77% | 1.76x |
| Midwestern Voters | 3.99% | 1.68x |
| Beard Care Shoppers | 2.95% | 1.65x |
| Chicago Cubs Fans | 3.50% | 1.61x |
| Open Source Developers | 3.06% | 1.59x |
| Childrens Museum Visitors | 2.90% | 1.58x |
| North West State Fair Visitors | 3.61% | 1.52x |
| Michigan County and Local Fair Visitors | 4.32% | 1.52x |
| Online Payroll Services Users | 2.90% | 1.48x |
| Logistics Professionals | 3.17% | 1.47x |
Composition Percentage:
The overlap percentage between the Midas audience and the Interest attribute.
Index: A comparison of the Midas audience to the internet population.
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APPAREL RETAILERS
The Midas audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Midas audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.04% | 6.10x |
| Topshop | 0.03% | 5.45x |
| Mens Wearhouse | 5.53% | 4.96x |
| Patagonia | 0.32% | 4.96x |
| Eddie Bauer | 1.78% | 4.86x |
| REI | 0.86% | 4.78x |
| Johnston and Murphy | 0.01% | 4.71x |
| Hugo Boss | 0.91% | 4.69x |
| Forever 21 | 2.18% | 4.63x |
| Bonobos | 0.32% | 4.60x |
Composition Percentage:
The overlap percentage between the Midas audience and the Location attribute.
Index: A comparison of the Midas audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Midas audience is Comedy Content.
| Content Affinity | Composition | Index |
| Comedy Content | 0.22% | 6.35x |
| Illinois | 0.16% | 5.38x |
| Higher Education | 0.08% | 3.97x |
| New England & Ivy League Sports | 0.11% | 3.77x |
| Hobby Drones & Remote-Controlled Cars | 0.07% | 3.76x |
| Horse Racing | 0.11% | 3.56x |
| Canadian Auto | 0.11% | 3.53x |
| Design Software | 0.27% | 3.53x |
| Yoga & Meditation | 0.11% | 3.28x |
| Bird Watching | 0.07% | 3.21x |
Composition Percentage:
The overlap percentage between the Midas audience and the Content Affinity attribute.
Index: A comparison of the Midas audience to the internet population.
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DEMOGRAPHICS
The Midas audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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