Dstillery Audiences

MIDAS

Audience Size: 394.5 Thousand Devices

Explore the Midas Audience

Below you'll find more information about the Midas audience, broken down in different categories based on their digital and physical behaviors. These are 394.5 thousand unique devices whose actions qualify for the Midas audience.

Dstillery Crafted Audiences

INTERESTS

The Midas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Midas audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 4.55% 1.84x
Chicago Blackhawks Fans 4.28% 1.76x
Northwestern Wildcats Fans 2.97% 1.73x
Detroit Pistons Fans 3.04% 1.69x
Chicago Cubs Fans 3.14% 1.63x
Chicago Bears Fans 3.83% 1.52x
Auto Show Enthusiasts 3.80% 1.51x
Basketball Enthusiasts 2.97% 1.51x
Nature and Outdoors Book Readers 1.79% 1.50x
Ohio State Buckeyes Fans 3.21% 1.50x
Composition Percentage: The overlap percentage between the Midas audience and the Interest attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Midas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Midas audience is LL Bean.

Location Composition Index
LL Bean 0.26% 4.85x
Patagonia 0.28% 4.68x
Mens Wearhouse 4.86% 4.59x
Eddie Bauer 1.28% 4.45x
REI 0.75% 4.35x
Forever 21 1.64% 4.34x
Hugo Boss 0.59% 4.30x
Jos A. Bank Clothiers 2.29% 4.30x
H&M 1.67% 4.27x
Express Outlets 0.50% 4.25x
Composition Percentage: The overlap percentage between the Midas audience and the Location attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Midas audience is Construction Apparel.

Content Affinity Composition Index
Construction Apparel 0.10% 5.00x
Community Planning & Transportation 0.10% 4.49x
Perfume, Makeup & Cosmetics 0.14% 3.98x
Higher Education 0.08% 3.97x
Poland Cluster 0.14% 3.91x
Hobby Drones & Remote-Controlled Cars 0.07% 3.76x
Retail Industry News 0.07% 3.71x
Cardiac & Other Health Research 0.10% 3.41x
Fire Fighting 0.08% 2.96x
Ohio Universities 0.90% 2.95x
Composition Percentage: The overlap percentage between the Midas audience and the Content Affinity attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Midas audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male