Dstillery Audiences

MIDAS

Audience Size: 1.5 Million Devices

Explore the Midas Audience

Below you'll find more information about the Midas audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Midas audience.

Dstillery Crafted Audiences

INTERESTS

The Midas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Midas audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 3.47% 1.61x
South West State Fair Visitors 3.98% 1.57x
Cleveland Cavaliers Fans 2.47% 1.51x
Ohio County and Local Fair Visitors 3.74% 1.50x
Detroit Trip Planners 2.64% 1.50x
Chicago Blackhawks Fans 3.07% 1.50x
Chicago Cubs Fans 3.08% 1.50x
Midwestern Voters 3.05% 1.48x
Auto Show Enthusiasts 3.30% 1.47x
Denver Trip Planners 3.09% 1.44x
Composition Percentage: The overlap percentage between the Midas audience and the Interest attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Midas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Midas audience is Topshop.

Location Composition Index
Topshop 0.47% 5.47x
Mens Wearhouse 9.24% 5.41x
LL Bean 0.69% 5.37x
Abercrombie & Fitch 2.56% 5.32x
Eddie Bauer 2.88% 5.32x
Joe's Jeans 0.25% 5.26x
REI 1.60% 5.24x
Lane Bryant 4.95% 5.12x
Charlotte Russe 4.38% 5.10x
Jos A. Bank Clothiers 4.94% 5.06x
Composition Percentage: The overlap percentage between the Midas audience and the Location attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Midas audience is Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding).

Content Affinity Composition Index
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.03% 4.28x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 3.24x
Franchising 0.04% 3.04x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 3.02x
Paper & Packaging 0.06% 2.88x
Italy Cluster 0.03% 2.65x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.06% 2.62x
Illinois 0.58% 2.60x
Home Improvement Contractor 0.09% 2.59x
London Tourism & Events 0.03% 2.50x
Composition Percentage: The overlap percentage between the Midas audience and the Content Affinity attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Midas audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male