Explore the Midas Audience
Below you'll find more information about the Midas audience, broken down in different categories based on their digital and physical behaviors. These are 211.9 thousand unique devices whose actions qualify for the Midas audience.
INTERESTS
The Midas audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Midas audience is Fall/Winter 2021 Fashion Trend Researchers.
| Interest | Composition | Index |
| Fall/Winter 2021 Fashion Trend Researchers | 0.08% | 2.03x |
| True Crime Podcast Listeners | 0.87% | 2.01x |
| Post COVID-19 Restaurant Reopening Researchers | 0.75% | 1.88x |
| Running Enthusiasts | 1.18% | 1.72x |
| Tech-Savvy Moms | 0.99% | 1.70x |
| EDM Festival Enthusiasts | 2.72% | 1.64x |
| Men's Clothing Shoppers | 0.71% | 1.60x |
| Oregon Ducks Fans | 1.26% | 1.60x |
| Business Logistics Managers | 2.68% | 1.58x |
| Harvard University Fans | 0.59% | 1.55x |
Composition Percentage:
The overlap percentage between the Midas audience and the Interest attribute.
Index: A comparison of the Midas audience to the internet population.
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APPAREL RETAILERS
The Midas audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Midas audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 3.07% | 5.05x |
| Lane Bryant | 1.71% | 4.19x |
| Eddie Bauer | 0.83% | 4.09x |
| Express | 2.34% | 4.01x |
| Jos A. Bank Clothiers | 1.42% | 3.98x |
| Dressbarn | 1.39% | 3.97x |
| White House Black Market | 1.80% | 3.82x |
| Club Monaco | 0.13% | 3.65x |
| Carhartt | 12.36% | 3.65x |
| LOFT | 1.59% | 3.64x |
Composition Percentage:
The overlap percentage between the Midas audience and the Location attribute.
Index: A comparison of the Midas audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Midas audience is Maps & Navigation.
| Content Affinity | Composition | Index |
| Maps & Navigation | 0.16% | 4.92x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.12% | 4.51x |
| US Military Cluster | 0.16% | 3.77x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.20% | 3.70x |
| South Africa News Cluster | 0.16% | 3.53x |
| Recreational Motor Sport Enthusiasts | 0.18% | 3.20x |
| French Canadian Cluster | 0.09% | 3.12x |
| Collectibles - Coins & Sports Cards | 0.18% | 2.83x |
| Gun Enthusiast - Rifles & Ammo | 0.12% | 2.79x |
| Party Planning & Invitations | 0.20% | 2.77x |
Composition Percentage:
The overlap percentage between the Midas audience and the Content Affinity attribute.
Index: A comparison of the Midas audience to the internet population.
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DEMOGRAPHICS
The Midas audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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