Explore the Midas Audience
Below you'll find more information about the Midas audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Midas audience.
INTERESTS
The Midas audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Midas audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.04% | 1.65x |
| Country Music Festivals Enthusiasts | 3.70% | 1.46x |
| South West State Fair Visitors | 3.70% | 1.44x |
| Chicago Trip Planners | 3.52% | 1.43x |
| Chicago Cubs Fans | 2.89% | 1.38x |
| Ohio County and Local Fair Visitors | 3.10% | 1.33x |
| Cininnati Reds Fans | 2.87% | 1.33x |
| Midwestern Voters | 2.70% | 1.33x |
| Detroit Trip Planners | 2.69% | 1.30x |
| Wisconsin County and Local Fair Visitors | 3.03% | 1.29x |
Composition Percentage:
The overlap percentage between the Midas audience and the Interest attribute.
Index: A comparison of the Midas audience to the internet population.
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APPAREL RETAILERS
The Midas audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Midas audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.47% | 5.71x |
| Mens Wearhouse | 9.76% | 5.67x |
| Abercrombie & Fitch | 1.99% | 5.62x |
| LL Bean | 0.75% | 5.57x |
| Eddie Bauer | 3.15% | 5.57x |
| REI | 1.69% | 5.45x |
| Charlotte Russe | 3.77% | 5.44x |
| Joe's Jeans | 0.26% | 5.42x |
| Levi Strauss | 1.10% | 5.40x |
| Lane Bryant | 5.46% | 5.38x |
Composition Percentage:
The overlap percentage between the Midas audience and the Location attribute.
Index: A comparison of the Midas audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Midas audience is Scotland Travel.
| Content Affinity | Composition | Index |
| Scotland Travel | 0.03% | 3.67x |
| Apartment & Community Real Estate Researchers | 0.04% | 3.09x |
| French Education | 0.02% | 3.04x |
| Home Improvement Contractor | 0.09% | 3.03x |
| Franchising | 0.04% | 3.00x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.04% | 2.96x |
| International Travel | 0.10% | 2.83x |
| Illinois Education | 0.12% | 2.77x |
| Illinois | 0.56% | 2.75x |
| Canada Shopping - General Commerce | 0.03% | 2.72x |
Composition Percentage:
The overlap percentage between the Midas audience and the Content Affinity attribute.
Index: A comparison of the Midas audience to the internet population.
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DEMOGRAPHICS
The Midas audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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