Explore the Midas Audience
Below you'll find more information about the Midas audience, broken down in different categories based on their digital and physical behaviors. These are 377.4 thousand unique devices whose actions qualify for the Midas audience.
INTERESTS
The Midas audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Midas audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 4.35% | 1.95x |
| Denver Trip Planners | 2.84% | 1.51x |
| Meme Users | 3.16% | 1.49x |
| Chicago Blackhawks Fans | 3.25% | 1.48x |
| Michigan County and Local Fair Visitors | 4.49% | 1.47x |
| Toronto Blue Jays Fans | 2.84% | 1.45x |
| Cininnati Reds Fans | 3.45% | 1.45x |
| Super Mario Bros Fans | 4.03% | 1.44x |
| South West State Fair Visitors | 4.23% | 1.43x |
| Zoo Visitors | 3.77% | 1.43x |
Composition Percentage:
The overlap percentage between the Midas audience and the Interest attribute.
Index: A comparison of the Midas audience to the internet population.
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APPAREL RETAILERS
The Midas audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Midas audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.04% | 5.72x |
| The North Face | 0.37% | 3.09x |
| Ann Taylor | 0.33% | 2.95x |
| Eddie Bauer | 0.82% | 2.87x |
| Patagonia | 0.16% | 2.76x |
| Abercrombie & Fitch | 0.11% | 2.70x |
| Mens Wearhouse | 2.44% | 2.69x |
| Lane Bryant | 1.64% | 2.68x |
| LL Bean | 0.15% | 2.65x |
| REI | 0.36% | 2.59x |
Composition Percentage:
The overlap percentage between the Midas audience and the Location attribute.
Index: A comparison of the Midas audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Midas audience is Medical Supplies and Information.
| Content Affinity | Composition | Index |
| Medical Supplies and Information | 0.09% | 5.04x |
| Dental Health | 0.09% | 5.00x |
| Fashion & Retail | 0.09% | 3.96x |
| National Parks | 0.06% | 3.96x |
| Vietnam Cluster | 0.09% | 3.93x |
| Hobby Drones & Remote-Controlled Cars | 0.07% | 3.76x |
| Vermont Cluster | 0.38% | 3.57x |
| Horse Racing | 0.11% | 3.56x |
| Ohio Universities | 0.72% | 3.45x |
| Spanish Health & Wellness | 0.14% | 3.32x |
Composition Percentage:
The overlap percentage between the Midas audience and the Content Affinity attribute.
Index: A comparison of the Midas audience to the internet population.
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DEMOGRAPHICS
The Midas audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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