Dstillery Audiences

MIDAS

Audience Size: 1.4 Million Devices

Explore the Midas Audience

Below you'll find more information about the Midas audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Midas audience.

Dstillery Crafted Audiences

INTERESTS

The Midas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Midas audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.55x
Chicago Cubs Fans 1.94% 1.53x
Golf Course Researchers 0.24% 1.50x
Midwestern Voters 1.81% 1.48x
Chicago Trip Planners 2.53% 1.45x
Chicago Blackhawks Fans 1.79% 1.39x
Country Music Festivals Enthusiasts 2.30% 1.37x
Chicago Bears Fans 1.52% 1.33x
Green Bay Packers Fans 1.65% 1.28x
Water Park Visitors 2.14% 1.24x
Composition Percentage: The overlap percentage between the Midas audience and the Interest attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Midas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Midas audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 2.10% 6.65x
Gymboree 3.35% 6.12x
Abercrombie & Fitch 3.47% 5.98x
Columbia 1.29% 5.87x
Dressbarn 4.38% 5.76x
Mens Wearhouse 9.31% 5.75x
Zumiez 5.24% 5.71x
Express Outlets 0.79% 5.68x
Hollister 2.93% 5.67x
Jos A. Bank Clothiers 5.16% 5.61x
Composition Percentage: The overlap percentage between the Midas audience and the Location attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Midas audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.02% 4.25x
Environmental Conservation 0.01% 3.67x
Survey Websites 0.02% 3.18x
Scientology 0.03% 3.11x
As Seen On TV Products 0.02% 2.96x
Memes & Comedy 0.10% 2.86x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 2.51x
Illinois Education 0.18% 2.38x
Rural Living 0.02% 2.37x
Illinois 0.78% 2.16x
Composition Percentage: The overlap percentage between the Midas audience and the Content Affinity attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Midas audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male