Dstillery Audiences

MIDAS

Audience Size: 229.8 Thousand Devices

Explore the Midas Audience

Below you'll find more information about the Midas audience, broken down in different categories based on their digital and physical behaviors. These are 229.8 thousand unique devices whose actions qualify for the Midas audience.

Dstillery Crafted Audiences

INTERESTS

The Midas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Midas audience is Fall/Winter 2021 High-End Fashion Brands Content Readers.

Interest Composition Index
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.37% 2.25x
Orthodontics Researchers 0.58% 2.16x
Work Comes First Travelers 0.16% 2.10x
Food Safety QA Professionals 1.01% 1.85x
Market Intelligence Researchers 0.58% 1.70x
Online Education Resource Researchers 0.95% 1.66x
Travel Researchers 0.85% 1.62x
Pediatric Provider Researchers 1.22% 1.60x
Golden Retriever Content Readers 0.53% 1.57x
Cleveland Browns Fans 2.60% 1.56x
Composition Percentage: The overlap percentage between the Midas audience and the Interest attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Midas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Midas audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.60% 6.98x
Eddie Bauer 0.56% 6.22x
Mens Wearhouse 2.39% 6.20x
Brooks Brothers 0.54% 5.82x
Charlotte Russe 0.64% 5.81x
Calvin Klein 0.16% 5.64x
Ralph Lauren 0.40% 5.60x
Hollister 1.11% 5.55x
Express 2.31% 5.37x
Buckle 2.14% 5.34x
Composition Percentage: The overlap percentage between the Midas audience and the Location attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Midas audience is Weight Lifting Enthusiasts.

Content Affinity Composition Index
Weight Lifting Enthusiasts 0.16% 4.49x
Online Games 0.27% 3.80x
Poland Cluster 0.11% 3.78x
College Planning 0.11% 3.41x
Charity Walks 0.11% 3.36x
Party Planning & Invitations 0.16% 3.35x
Ohio Universities 0.16% 3.28x
Scrapbooking & Home Art Projects 0.32% 3.10x
Sewing, Embroidery & Quilting 0.11% 3.05x
Quotes & Inspiration 0.16% 2.95x
Composition Percentage: The overlap percentage between the Midas audience and the Content Affinity attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Midas audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male