Dstillery Audiences

MIDAS

Audience Size: 1 Million Devices

Explore the Midas Audience

Below you'll find more information about the Midas audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Midas audience.

Dstillery Crafted Audiences

INTERESTS

The Midas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Midas audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 4.09% 2.14x
Chicago Blackhawks Fans 3.46% 1.88x
Cininnati Reds Fans 3.54% 1.68x
Beard Care Shoppers 2.06% 1.67x
Ohio County and Local Fair Visitors 4.00% 1.64x
Aspen Trip Planners 2.72% 1.63x
Denver Trip Planners 2.92% 1.57x
Midwestern Voters 3.09% 1.57x
Las Vegas Nightlife Researchers 3.03% 1.51x
Childrens Museum Visitors 2.72% 1.49x
Composition Percentage: The overlap percentage between the Midas audience and the Interest attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Midas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Midas audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.03% 6.45x
Eddie Bauer 2.65% 5.80x
Abercrombie & Fitch 0.51% 5.51x
Charlotte Russe 1.59% 5.49x
Joe's Jeans 0.16% 5.47x
Lane Bryant 4.65% 5.42x
Forever 21 4.67% 5.37x
REI 1.34% 5.32x
Dressbarn 3.85% 5.29x
Gymboree 4.97% 5.25x
Composition Percentage: The overlap percentage between the Midas audience and the Location attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Midas audience is Germany Cluster.

Content Affinity Composition Index
Germany Cluster 0.05% 3.89x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.06% 3.80x
Illinois College Sports 0.05% 3.54x
Southern California Cluster 0.03% 3.42x
Ohio Universities 1.17% 3.41x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.06% 3.33x
France Online Music & Quiz Content Cluster 0.06% 3.25x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.04% 2.88x
Apartment & Community Real Estate Researchers 0.03% 2.82x
Humor & Entertainment 0.09% 2.81x
Composition Percentage: The overlap percentage between the Midas audience and the Content Affinity attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Midas audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male