Dstillery Audiences

MIDAS

Audience Size: 1.4 Million Devices

Explore the Midas Audience

Below you'll find more information about the Midas audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Midas audience.

Dstillery Crafted Audiences

INTERESTS

The Midas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Midas audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.04% 1.65x
Country Music Festivals Enthusiasts 3.70% 1.46x
South West State Fair Visitors 3.70% 1.44x
Chicago Trip Planners 3.52% 1.43x
Chicago Cubs Fans 2.89% 1.38x
Ohio County and Local Fair Visitors 3.10% 1.33x
Cininnati Reds Fans 2.87% 1.33x
Midwestern Voters 2.70% 1.33x
Detroit Trip Planners 2.69% 1.30x
Wisconsin County and Local Fair Visitors 3.03% 1.29x
Composition Percentage: The overlap percentage between the Midas audience and the Interest attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Midas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Midas audience is Topshop.

Location Composition Index
Topshop 0.47% 5.71x
Mens Wearhouse 9.76% 5.67x
Abercrombie & Fitch 1.99% 5.62x
LL Bean 0.75% 5.57x
Eddie Bauer 3.15% 5.57x
REI 1.69% 5.45x
Charlotte Russe 3.77% 5.44x
Joe's Jeans 0.26% 5.42x
Levi Strauss 1.10% 5.40x
Lane Bryant 5.46% 5.38x
Composition Percentage: The overlap percentage between the Midas audience and the Location attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Midas audience is Scotland Travel.

Content Affinity Composition Index
Scotland Travel 0.03% 3.67x
Apartment & Community Real Estate Researchers 0.04% 3.09x
French Education 0.02% 3.04x
Home Improvement Contractor 0.09% 3.03x
Franchising 0.04% 3.00x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.04% 2.96x
International Travel 0.10% 2.83x
Illinois Education 0.12% 2.77x
Illinois 0.56% 2.75x
Canada Shopping - General Commerce 0.03% 2.72x
Composition Percentage: The overlap percentage between the Midas audience and the Content Affinity attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Midas audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male