Explore the Midas Audience
Below you'll find more information about the Midas audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Midas audience.
INTERESTS
The Midas audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Midas audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 2.55x |
| Midwestern Voters | 1.60% | 1.47x |
| Chicago Trip Planners | 2.00% | 1.46x |
| Detroit Trip Planners | 1.42% | 1.34x |
| Big & Tall Men | 1.59% | 1.33x |
| Country Music Festivals Enthusiasts | 2.11% | 1.33x |
| Chicago Cubs Fans | 1.15% | 1.30x |
| Detroit Pistons Fans | 1.27% | 1.29x |
| Men's Underwear Shoppers | 1.38% | 1.26x |
| Detroit Tigers Fans | 1.14% | 1.25x |
Composition Percentage:
The overlap percentage between the Midas audience and the Interest attribute.
Index: A comparison of the Midas audience to the internet population.
Curious about what else the Midas audience is interested in?
Sign Up
APPAREL RETAILERS
The Midas audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Midas audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 3.18% | 7.77x |
| Eddie Bauer | 1.34% | 7.69x |
| Express | 2.60% | 7.65x |
| Hollister | 1.95% | 7.60x |
| Columbia | 0.97% | 7.43x |
| Aeropostale | 3.22% | 7.40x |
| Zumiez | 3.11% | 7.31x |
| Abercrombie & Fitch | 3.04% | 7.28x |
| Dressbarn | 3.94% | 7.12x |
| Journeys | 3.04% | 6.99x |
Composition Percentage:
The overlap percentage between the Midas audience and the Location attribute.
Index: A comparison of the Midas audience to the internet population.
Want to find more of the Midas audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Midas audience is Assorted Topics (Cooking, Games, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 2.64x |
| General Interest | 0.02% | 2.33x |
| Men's Fashion Shopping | 0.02% | 2.22x |
| Consumer Rewards | 0.07% | 2.17x |
| Brazil & Portugal News | 0.10% | 2.17x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.02% | 2.07x |
| Illinois | 0.59% | 2.03x |
| Franchising | 0.03% | 2.01x |
| Poland Cluster | 0.08% | 2.00x |
| Holiday Gifts | 0.08% | 1.84x |
Composition Percentage:
The overlap percentage between the Midas audience and the Content Affinity attribute.
Index: A comparison of the Midas audience to the internet population.
Want to see more of the Content Affinities the Midas audience visits?
Sign Up
DEMOGRAPHICS
The Midas audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
Interested in seeing other characteristics of the Midas audience?
Sign Up