Dstillery Audiences

MIDAS

Audience Size: 1.1 Million Devices

Explore the Midas Audience

Below you'll find more information about the Midas audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Midas audience.

Dstillery Crafted Audiences

INTERESTS

The Midas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Midas audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.55x
Midwestern Voters 1.60% 1.47x
Chicago Trip Planners 2.00% 1.46x
Detroit Trip Planners 1.42% 1.34x
Big & Tall Men 1.59% 1.33x
Country Music Festivals Enthusiasts 2.11% 1.33x
Chicago Cubs Fans 1.15% 1.30x
Detroit Pistons Fans 1.27% 1.29x
Men's Underwear Shoppers 1.38% 1.26x
Detroit Tigers Fans 1.14% 1.25x
Composition Percentage: The overlap percentage between the Midas audience and the Interest attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Midas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Midas audience is Gymboree.

Location Composition Index
Gymboree 3.18% 7.77x
Eddie Bauer 1.34% 7.69x
Express 2.60% 7.65x
Hollister 1.95% 7.60x
Columbia 0.97% 7.43x
Aeropostale 3.22% 7.40x
Zumiez 3.11% 7.31x
Abercrombie & Fitch 3.04% 7.28x
Dressbarn 3.94% 7.12x
Journeys 3.04% 6.99x
Composition Percentage: The overlap percentage between the Midas audience and the Location attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Midas audience is Assorted Topics (Cooking, Games, Viral Media).

Content Affinity Composition Index
Assorted Topics (Cooking, Games, Viral Media) 0.02% 2.64x
General Interest 0.02% 2.33x
Men's Fashion Shopping 0.02% 2.22x
Consumer Rewards 0.07% 2.17x
Brazil & Portugal News 0.10% 2.17x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 2.07x
Illinois 0.59% 2.03x
Franchising 0.03% 2.01x
Poland Cluster 0.08% 2.00x
Holiday Gifts 0.08% 1.84x
Composition Percentage: The overlap percentage between the Midas audience and the Content Affinity attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Midas audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female