Explore the Midas Audience
Below you'll find more information about the Midas audience, broken down in different categories based on their digital and physical behaviors. These are 394.5 thousand unique devices whose actions qualify for the Midas audience.
INTERESTS
The Midas audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Midas audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 4.55% | 1.84x |
| Chicago Blackhawks Fans | 4.28% | 1.76x |
| Northwestern Wildcats Fans | 2.97% | 1.73x |
| Detroit Pistons Fans | 3.04% | 1.69x |
| Chicago Cubs Fans | 3.14% | 1.63x |
| Chicago Bears Fans | 3.83% | 1.52x |
| Auto Show Enthusiasts | 3.80% | 1.51x |
| Basketball Enthusiasts | 2.97% | 1.51x |
| Nature and Outdoors Book Readers | 1.79% | 1.50x |
| Ohio State Buckeyes Fans | 3.21% | 1.50x |
Composition Percentage:
The overlap percentage between the Midas audience and the Interest attribute.
Index: A comparison of the Midas audience to the internet population.
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APPAREL RETAILERS
The Midas audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Midas audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.26% | 4.85x |
| Patagonia | 0.28% | 4.68x |
| Mens Wearhouse | 4.86% | 4.59x |
| Eddie Bauer | 1.28% | 4.45x |
| REI | 0.75% | 4.35x |
| Forever 21 | 1.64% | 4.34x |
| Hugo Boss | 0.59% | 4.30x |
| Jos A. Bank Clothiers | 2.29% | 4.30x |
| H&M | 1.67% | 4.27x |
| Express Outlets | 0.50% | 4.25x |
Composition Percentage:
The overlap percentage between the Midas audience and the Location attribute.
Index: A comparison of the Midas audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Midas audience is Construction Apparel.
| Content Affinity | Composition | Index |
| Construction Apparel | 0.10% | 5.00x |
| Community Planning & Transportation | 0.10% | 4.49x |
| Perfume, Makeup & Cosmetics | 0.14% | 3.98x |
| Higher Education | 0.08% | 3.97x |
| Poland Cluster | 0.14% | 3.91x |
| Hobby Drones & Remote-Controlled Cars | 0.07% | 3.76x |
| Retail Industry News | 0.07% | 3.71x |
| Cardiac & Other Health Research | 0.10% | 3.41x |
| Fire Fighting | 0.08% | 2.96x |
| Ohio Universities | 0.90% | 2.95x |
Composition Percentage:
The overlap percentage between the Midas audience and the Content Affinity attribute.
Index: A comparison of the Midas audience to the internet population.
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DEMOGRAPHICS
The Midas audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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