Dstillery Audiences

MIDAS

Audience Size: 164.3 Thousand Devices

Explore the Midas Audience

Below you'll find more information about the Midas audience, broken down in different categories based on their digital and physical behaviors. These are 164.3 thousand unique devices whose actions qualify for the Midas audience.

Dstillery Crafted Audiences

INTERESTS

The Midas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Midas audience is Online Education Intenders.

Interest Composition Index
Online Education Intenders 5.46% 2.13x
Auto Show Enthusiasts 4.82% 1.96x
Travel Book Readers 2.41% 1.95x
Chicago Trip Planners 4.44% 1.89x
Resume Writing Researchers 2.41% 1.89x
Luxury Department Store Shoppers 4.19% 1.89x
Quarantine Planners 1.52% 1.87x
Denver Trip Planners 3.43% 1.85x
Federal Government Discount Researchers 4.44% 1.83x
Milwaukee Bucks Fans 3.81% 1.83x
Composition Percentage: The overlap percentage between the Midas audience and the Interest attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Midas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Midas audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.14% 5.59x
LL Bean 0.35% 4.59x
Ann Taylor 0.64% 4.53x
REI 0.76% 4.52x
Eddie Bauer 1.68% 4.47x
Forever 21 2.19% 4.40x
Free People 0.76% 4.36x
Patagonia 0.25% 4.22x
Gymboree 2.82% 4.12x
Mens Wearhouse 4.35% 4.03x
Composition Percentage: The overlap percentage between the Midas audience and the Location attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Midas audience is Home Furnishings.

Content Affinity Composition Index
Home Furnishings 0.51% 7.60x
Comedy Content 0.22% 6.35x
India Cluster 0.35% 4.30x
Vermont Cluster 0.51% 4.26x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.38% 4.02x
Higher Education 0.08% 3.97x
Pharmacy 0.20% 3.90x
Spam Call Number Searchers 0.25% 3.89x
Ancestry & Memorial Researchers 0.18% 3.82x
New England & Ivy League Sports 0.11% 3.77x
Composition Percentage: The overlap percentage between the Midas audience and the Content Affinity attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Midas audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male