Explore the Midas Audience
Below you'll find more information about the Midas audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Midas audience.
INTERESTS
The Midas audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Midas audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 2.55x |
| Midwestern Voters | 3.17% | 1.48x |
| Country Music Festivals Enthusiasts | 3.77% | 1.44x |
| South West State Fair Visitors | 3.23% | 1.36x |
| Detroit Tigers Fans | 2.65% | 1.27x |
| Ohio County and Local Fair Visitors | 2.95% | 1.26x |
| Chicago Blackhawks Fans | 2.84% | 1.26x |
| Chicago Trip Planners | 3.61% | 1.26x |
| Water Park Visitors | 3.24% | 1.24x |
| Cininnati Reds Fans | 2.67% | 1.24x |
Composition Percentage:
The overlap percentage between the Midas audience and the Interest attribute.
Index: A comparison of the Midas audience to the internet population.
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APPAREL RETAILERS
The Midas audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Midas audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 2.45% | 5.76x |
| Topshop | 0.39% | 5.46x |
| Carhartt | 0.57% | 5.41x |
| Mens Wearhouse | 8.68% | 5.26x |
| Abercrombie & Fitch | 3.27% | 5.21x |
| Columbia | 1.36% | 5.20x |
| Jos A. Bank Clothiers | 4.55% | 5.04x |
| LL Bean | 0.53% | 5.04x |
| Gymboree | 3.97% | 5.03x |
| Express Outlets | 0.94% | 5.03x |
Composition Percentage:
The overlap percentage between the Midas audience and the Location attribute.
Index: A comparison of the Midas audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Midas audience is ISPs & Local Services.
| Content Affinity | Composition | Index |
| ISPs & Local Services | 0.02% | 8.08x |
| General Interest | 0.04% | 3.58x |
| Rural Living | 0.02% | 3.05x |
| Franchising | 0.05% | 2.32x |
| Environmentally Friendly Cars | 0.01% | 2.28x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.04% | 2.27x |
| Men's Fashion Shopping | 0.02% | 2.06x |
| Illinois Education | 0.14% | 2.01x |
| Flower Shopping | 0.06% | 1.96x |
| Comedy Content | 0.05% | 1.95x |
Composition Percentage:
The overlap percentage between the Midas audience and the Content Affinity attribute.
Index: A comparison of the Midas audience to the internet population.
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DEMOGRAPHICS
The Midas audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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