Dstillery Audiences

MIDAS

Audience Size: 1.5 Million Devices

Explore the Midas Audience

Below you'll find more information about the Midas audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Midas audience.

Dstillery Crafted Audiences

INTERESTS

The Midas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Midas audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.55x
Midwestern Voters 3.17% 1.48x
Country Music Festivals Enthusiasts 3.77% 1.44x
South West State Fair Visitors 3.23% 1.36x
Detroit Tigers Fans 2.65% 1.27x
Ohio County and Local Fair Visitors 2.95% 1.26x
Chicago Blackhawks Fans 2.84% 1.26x
Chicago Trip Planners 3.61% 1.26x
Water Park Visitors 3.24% 1.24x
Cininnati Reds Fans 2.67% 1.24x
Composition Percentage: The overlap percentage between the Midas audience and the Interest attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Midas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Midas audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 2.45% 5.76x
Topshop 0.39% 5.46x
Carhartt 0.57% 5.41x
Mens Wearhouse 8.68% 5.26x
Abercrombie & Fitch 3.27% 5.21x
Columbia 1.36% 5.20x
Jos A. Bank Clothiers 4.55% 5.04x
LL Bean 0.53% 5.04x
Gymboree 3.97% 5.03x
Express Outlets 0.94% 5.03x
Composition Percentage: The overlap percentage between the Midas audience and the Location attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Midas audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.02% 8.08x
General Interest 0.04% 3.58x
Rural Living 0.02% 3.05x
Franchising 0.05% 2.32x
Environmentally Friendly Cars 0.01% 2.28x
Assorted Topics (Toys, T-Shirts, Volvos) 0.04% 2.27x
Men's Fashion Shopping 0.02% 2.06x
Illinois Education 0.14% 2.01x
Flower Shopping 0.06% 1.96x
Comedy Content 0.05% 1.95x
Composition Percentage: The overlap percentage between the Midas audience and the Content Affinity attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Midas audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male