Explore the Midas Audience
Below you'll find more information about the Midas audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Midas audience.
INTERESTS
The Midas audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Midas audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 3.47% | 1.61x |
| South West State Fair Visitors | 3.98% | 1.57x |
| Cleveland Cavaliers Fans | 2.47% | 1.51x |
| Ohio County and Local Fair Visitors | 3.74% | 1.50x |
| Detroit Trip Planners | 2.64% | 1.50x |
| Chicago Blackhawks Fans | 3.07% | 1.50x |
| Chicago Cubs Fans | 3.08% | 1.50x |
| Midwestern Voters | 3.05% | 1.48x |
| Auto Show Enthusiasts | 3.30% | 1.47x |
| Denver Trip Planners | 3.09% | 1.44x |
Composition Percentage:
The overlap percentage between the Midas audience and the Interest attribute.
Index: A comparison of the Midas audience to the internet population.
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APPAREL RETAILERS
The Midas audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Midas audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.47% | 5.47x |
| Mens Wearhouse | 9.24% | 5.41x |
| LL Bean | 0.69% | 5.37x |
| Abercrombie & Fitch | 2.56% | 5.32x |
| Eddie Bauer | 2.88% | 5.32x |
| Joe's Jeans | 0.25% | 5.26x |
| REI | 1.60% | 5.24x |
| Lane Bryant | 4.95% | 5.12x |
| Charlotte Russe | 4.38% | 5.10x |
| Jos A. Bank Clothiers | 4.94% | 5.06x |
Composition Percentage:
The overlap percentage between the Midas audience and the Location attribute.
Index: A comparison of the Midas audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Midas audience is Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding).
| Content Affinity | Composition | Index |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.03% | 4.28x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 3.24x |
| Franchising | 0.04% | 3.04x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 3.02x |
| Paper & Packaging | 0.06% | 2.88x |
| Italy Cluster | 0.03% | 2.65x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.06% | 2.62x |
| Illinois | 0.58% | 2.60x |
| Home Improvement Contractor | 0.09% | 2.59x |
| London Tourism & Events | 0.03% | 2.50x |
Composition Percentage:
The overlap percentage between the Midas audience and the Content Affinity attribute.
Index: A comparison of the Midas audience to the internet population.
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DEMOGRAPHICS
The Midas audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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