Explore the Midas Audience
Below you'll find more information about the Midas audience, broken down in different categories based on their digital and physical behaviors. These are 164.3 thousand unique devices whose actions qualify for the Midas audience.
INTERESTS
The Midas audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Midas audience is Online Education Intenders.
| Interest | Composition | Index |
| Online Education Intenders | 5.46% | 2.13x |
| Auto Show Enthusiasts | 4.82% | 1.96x |
| Travel Book Readers | 2.41% | 1.95x |
| Chicago Trip Planners | 4.44% | 1.89x |
| Resume Writing Researchers | 2.41% | 1.89x |
| Luxury Department Store Shoppers | 4.19% | 1.89x |
| Quarantine Planners | 1.52% | 1.87x |
| Denver Trip Planners | 3.43% | 1.85x |
| Federal Government Discount Researchers | 4.44% | 1.83x |
| Milwaukee Bucks Fans | 3.81% | 1.83x |
Composition Percentage:
The overlap percentage between the Midas audience and the Interest attribute.
Index: A comparison of the Midas audience to the internet population.
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APPAREL RETAILERS
The Midas audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Midas audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.14% | 5.59x |
| LL Bean | 0.35% | 4.59x |
| Ann Taylor | 0.64% | 4.53x |
| REI | 0.76% | 4.52x |
| Eddie Bauer | 1.68% | 4.47x |
| Forever 21 | 2.19% | 4.40x |
| Free People | 0.76% | 4.36x |
| Patagonia | 0.25% | 4.22x |
| Gymboree | 2.82% | 4.12x |
| Mens Wearhouse | 4.35% | 4.03x |
Composition Percentage:
The overlap percentage between the Midas audience and the Location attribute.
Index: A comparison of the Midas audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Midas audience is Home Furnishings.
| Content Affinity | Composition | Index |
| Home Furnishings | 0.51% | 7.60x |
| Comedy Content | 0.22% | 6.35x |
| India Cluster | 0.35% | 4.30x |
| Vermont Cluster | 0.51% | 4.26x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.38% | 4.02x |
| Higher Education | 0.08% | 3.97x |
| Pharmacy | 0.20% | 3.90x |
| Spam Call Number Searchers | 0.25% | 3.89x |
| Ancestry & Memorial Researchers | 0.18% | 3.82x |
| New England & Ivy League Sports | 0.11% | 3.77x |
Composition Percentage:
The overlap percentage between the Midas audience and the Content Affinity attribute.
Index: A comparison of the Midas audience to the internet population.
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DEMOGRAPHICS
The Midas audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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