Dstillery Audiences

MIDAS

Audience Size: 1.2 Million Devices

Explore the Midas Audience

Below you'll find more information about the Midas audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Midas audience.

Dstillery Crafted Audiences

INTERESTS

The Midas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Midas audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 3.14% 1.54x
Midwestern Voters 2.87% 1.47x
Country Music Festivals Enthusiasts 3.88% 1.46x
Chicago Cubs Fans 2.85% 1.42x
Ohio County and Local Fair Visitors 3.16% 1.40x
Chicago Blackhawks Fans 2.83% 1.40x
South West State Fair Visitors 4.18% 1.38x
North West State Fair Visitors 3.21% 1.35x
Denver Trip Planners 2.78% 1.34x
Detroit Trip Planners 2.25% 1.33x
Composition Percentage: The overlap percentage between the Midas audience and the Interest attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Midas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Midas audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 9.16% 5.62x
Levi Strauss 0.58% 5.62x
Abercrombie & Fitch 1.26% 5.62x
Eddie Bauer 2.99% 5.62x
Charlotte Russe 2.94% 5.55x
Joe's Jeans 0.23% 5.50x
REI 1.60% 5.42x
LL Bean 0.69% 5.40x
Lane Bryant 5.18% 5.37x
Topshop 0.38% 5.33x
Composition Percentage: The overlap percentage between the Midas audience and the Location attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Midas audience is Bulgaria Cluster.

Content Affinity Composition Index
Bulgaria Cluster 0.05% 6.79x
General Interest 0.04% 5.54x
Survival Guides 0.04% 4.81x
Romanian News 0.04% 4.50x
Cars, Travel & Food 0.03% 3.85x
Office Furniture Design 0.05% 3.59x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 2.90x
Memes & Comedy 0.05% 2.89x
Home Printing 0.03% 2.80x
Italy Cluster 0.03% 2.65x
Composition Percentage: The overlap percentage between the Midas audience and the Content Affinity attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Midas audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female