Dstillery Audiences

MIDAS

Audience Size: 1.5 Million Devices

Explore the Midas Audience

Below you'll find more information about the Midas audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Midas audience.

Dstillery Crafted Audiences

INTERESTS

The Midas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Midas audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.55x
Midwestern Voters 2.86% 1.32x
Country Music Festivals Enthusiasts 3.40% 1.30x
South West State Fair Visitors 3.35% 1.29x
Ohio County and Local Fair Visitors 3.12% 1.25x
Ohio State Buckeyes Fans 2.65% 1.25x
Detroit Tigers Fans 2.59% 1.22x
Wisconsin County and Local Fair Visitors 3.04% 1.21x
Cininnati Reds Fans 2.67% 1.21x
Cleveland Indians Fans 2.54% 1.20x
Composition Percentage: The overlap percentage between the Midas audience and the Interest attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Midas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Midas audience is Topshop.

Location Composition Index
Topshop 0.46% 5.51x
Eddie Bauer 2.59% 5.51x
Carhartt 0.53% 5.36x
LL Bean 0.61% 5.31x
Abercrombie & Fitch 3.00% 5.25x
Express Outlets 1.03% 5.24x
Mens Wearhouse 8.81% 5.23x
Columbia 1.41% 5.18x
Jos A. Bank Clothiers 4.80% 5.11x
REI 1.54% 4.98x
Composition Percentage: The overlap percentage between the Midas audience and the Location attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Midas audience is Survey Websites.

Content Affinity Composition Index
Survey Websites 0.02% 4.96x
Apartment & Community Real Estate Researchers 0.06% 2.21x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 2.18x
Online Learning 0.02% 2.14x
General Interest 0.02% 2.11x
College Sports 0.22% 2.10x
Colorado Cluster 0.89% 1.95x
Ohio Universities 0.58% 1.94x
Franchising 0.04% 1.90x
Chemicals 0.04% 1.89x
Composition Percentage: The overlap percentage between the Midas audience and the Content Affinity attribute.
Index: A comparison of the Midas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Midas audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male