Dstillery Audiences

MODELLS

Audience Size: 58.9 Thousand Devices

Explore the Modells Audience

Below you'll find more information about the Modells audience, broken down in different categories based on their digital and physical behaviors. These are 58.9 thousand unique devices whose actions qualify for the Modells audience.

Dstillery Crafted Audiences

INTERESTS

The Modells audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Modells audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 6.48% 6.02x
New York Trip Planners 7.64% 4.64x
Getaways Researchers 3.31% 4.47x
Ballet Enthusiasts 5.76% 4.29x
Northeastern Voters 6.77% 3.97x
Modern Art Museum Researchers 3.31% 3.94x
Philadelphia Trip Planners 3.46% 3.80x
Mid-Range Grocery Shoppers 6.92% 3.80x
Retail Job Seekers 6.20% 3.66x
Big Box Store Jewelry Sale Shoppers 0.29% 3.65x
Composition Percentage: The overlap percentage between the Modells audience and the Interest attribute.
Index: A comparison of the Modells audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Modells audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Modells audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 2.40% 20.19x
Uniqlo 2.23% 19.60x
Intermix 0.76% 15.64x
Topshop 0.24% 15.15x
H&M 11.67% 13.23x
Zara 2.70% 12.84x
Bonobos 1.61% 12.34x
American Apparel 3.12% 12.02x
Club Monaco 0.76% 8.66x
Saint Laurent Paris 0.42% 7.79x
Composition Percentage: The overlap percentage between the Modells audience and the Location attribute.
Index: A comparison of the Modells audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Modells audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 1.30% 8.29x
New York City Real Estate Research Cluster 2.02% 7.95x
New York City Family & Activity Cluster 7.06% 7.71x
Hudson Valley New York Media 2.88% 7.29x
Philadelphia Cluster 5.33% 5.39x
Broadway Information 0.86% 4.81x
New Jersey Travel Location Cluster 0.86% 4.58x
India Cluster 0.43% 4.03x
Assorted Topics (Business Support ToolsForm Templates) 0.07% 3.96x
Connecticut News 4.03% 3.59x
Composition Percentage: The overlap percentage between the Modells audience and the Content Affinity attribute.
Index: A comparison of the Modells audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Modells audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male