Dstillery Audiences

MODELLS

Audience Size: 265.6 Thousand Devices

Explore the Modells Audience

Below you'll find more information about the Modells audience, broken down in different categories based on their digital and physical behaviors. These are 265.6 thousand unique devices whose actions qualify for the Modells audience.

Dstillery Crafted Audiences

INTERESTS

The Modells audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Modells audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 4.99% 3.74x
Caribbean Trip Planners 4.35% 3.59x
Readers of Dominican Republic Content 4.99% 3.36x
Readers of Caribbean Content 4.63% 3.28x
Online Grocery Shoppers 8.30% 3.22x
Stay-at-Home Parents 3.76% 2.82x
Readers of Jamaican Content 3.06% 2.79x
Real Estate Decision Makers 5.99% 2.71x
Hip Hop Fans 3.52% 2.60x
Broadway Fans 2.49% 2.55x
Composition Percentage: The overlap percentage between the Modells audience and the Interest attribute.
Index: A comparison of the Modells audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Modells audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Modells audience is H&M.

Location Composition Index
H&M 15.14% 62.34x
Uniqlo 3.36% 43.00x
Club Monaco 3.84% 42.45x
Zara 6.25% 37.98x
Levi Strauss 2.54% 35.31x
American Apparel 5.93% 34.90x
Armani 4.33% 32.67x
Intermix 1.61% 30.65x
Free People 3.40% 30.38x
Old Navy 13.22% 30.02x
Composition Percentage: The overlap percentage between the Modells audience and the Location attribute.
Index: A comparison of the Modells audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Modells audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 4.32% 10.26x
New York City Real Estate Research Cluster 2.70% 8.70x
Caribbean Cluster 0.94% 8.21x
New York City Family & Activity Cluster 3.26% 7.07x
NYC Tourist Attractions 3.69% 6.28x
Latin American Spanish Language News 0.41% 4.36x
Hudson Valley New York Media 1.06% 4.36x
South Africa News Cluster 0.35% 3.80x
Central & South American News 0.29% 3.69x
Latin American News 0.39% 3.68x
Composition Percentage: The overlap percentage between the Modells audience and the Content Affinity attribute.
Index: A comparison of the Modells audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Modells audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male