Explore the Modells Audience
Below you'll find more information about the Modells audience, broken down in different categories based on their digital and physical behaviors. These are 232.2 thousand unique devices whose actions qualify for the Modells audience.
INTERESTS
The Modells audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Modells audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 7.91% | 4.72x |
| Online Grocery Shoppers | 8.51% | 4.20x |
| Burger Enthusiast | 0.56% | 4.13x |
| Ballet Enthusiasts | 7.31% | 4.10x |
| New York Trip Planners | 7.76% | 4.08x |
| Real Estate Decision Makers | 6.74% | 3.48x |
| Readers of Dominican Republic Content | 5.66% | 3.22x |
| Stay-at-Home Parents | 6.43% | 3.08x |
| Readers of Caribbean Content | 5.87% | 3.05x |
| Restaurant Menu Researchers | 4.59% | 3.02x |
Composition Percentage:
The overlap percentage between the Modells audience and the Interest attribute.
Index: A comparison of the Modells audience to the internet population.
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APPAREL RETAILERS
The Modells audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Modells audience is Everlane.
| Location | Composition | Index |
| Everlane | 1.13% | 49.52x |
| Supreme | 1.04% | 41.97x |
| Uniqlo | 9.37% | 31.00x |
| Intermix | 4.37% | 26.98x |
| Zara | 11.24% | 25.02x |
| Calvin Klein | 2.09% | 24.78x |
| H&M | 28.10% | 23.81x |
| Bonobos | 7.08% | 23.80x |
| Club Monaco | 5.32% | 22.61x |
| Anthropologie | 5.04% | 22.52x |
Composition Percentage:
The overlap percentage between the Modells audience and the Location attribute.
Index: A comparison of the Modells audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Modells audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 3.30% | 10.60x |
| New York City Real Estate Research Cluster | 3.97% | 10.45x |
| Franco-African Cluster | 0.10% | 9.65x |
| Germany Cluster | 0.10% | 9.14x |
| France Online Music & Quiz Content Cluster | 0.12% | 8.28x |
| NYC Tourist Attractions | 3.85% | 8.13x |
| New York City Family & Activity Cluster | 5.68% | 7.63x |
| French News & Gossip Cluster | 0.17% | 6.73x |
| Institutional Investing | 0.41% | 6.35x |
| Nepal News | 0.08% | 5.93x |
Composition Percentage:
The overlap percentage between the Modells audience and the Content Affinity attribute.
Index: A comparison of the Modells audience to the internet population.
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DEMOGRAPHICS
The Modells audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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