Explore the Modells Audience
Below you'll find more information about the Modells audience, broken down in different categories based on their digital and physical behaviors. These are 58.9 thousand unique devices whose actions qualify for the Modells audience.
INTERESTS
The Modells audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Modells audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 6.48% | 6.02x |
| New York Trip Planners | 7.64% | 4.64x |
| Getaways Researchers | 3.31% | 4.47x |
| Ballet Enthusiasts | 5.76% | 4.29x |
| Northeastern Voters | 6.77% | 3.97x |
| Modern Art Museum Researchers | 3.31% | 3.94x |
| Philadelphia Trip Planners | 3.46% | 3.80x |
| Mid-Range Grocery Shoppers | 6.92% | 3.80x |
| Retail Job Seekers | 6.20% | 3.66x |
| Big Box Store Jewelry Sale Shoppers | 0.29% | 3.65x |
Composition Percentage:
The overlap percentage between the Modells audience and the Interest attribute.
Index: A comparison of the Modells audience to the internet population.
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APPAREL RETAILERS
The Modells audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Modells audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 2.40% | 20.19x |
| Uniqlo | 2.23% | 19.60x |
| Intermix | 0.76% | 15.64x |
| Topshop | 0.24% | 15.15x |
| H&M | 11.67% | 13.23x |
| Zara | 2.70% | 12.84x |
| Bonobos | 1.61% | 12.34x |
| American Apparel | 3.12% | 12.02x |
| Club Monaco | 0.76% | 8.66x |
| Saint Laurent Paris | 0.42% | 7.79x |
Composition Percentage:
The overlap percentage between the Modells audience and the Location attribute.
Index: A comparison of the Modells audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Modells audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 1.30% | 8.29x |
| New York City Real Estate Research Cluster | 2.02% | 7.95x |
| New York City Family & Activity Cluster | 7.06% | 7.71x |
| Hudson Valley New York Media | 2.88% | 7.29x |
| Philadelphia Cluster | 5.33% | 5.39x |
| Broadway Information | 0.86% | 4.81x |
| New Jersey Travel Location Cluster | 0.86% | 4.58x |
| India Cluster | 0.43% | 4.03x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.07% | 3.96x |
| Connecticut News | 4.03% | 3.59x |
Composition Percentage:
The overlap percentage between the Modells audience and the Content Affinity attribute.
Index: A comparison of the Modells audience to the internet population.
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DEMOGRAPHICS
The Modells audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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