Explore the Modells Audience
Below you'll find more information about the Modells audience, broken down in different categories based on their digital and physical behaviors. These are 90.9 thousand unique devices whose actions qualify for the Modells audience.
INTERESTS
The Modells audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Modells audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 5.26% | 6.14x |
| School Closings Updates Readers | 2.96% | 6.07x |
| Ballet Enthusiasts | 6.41% | 5.17x |
| UConn Huskies Fans | 3.78% | 4.30x |
| New York Trip Planners | 5.76% | 4.13x |
| Stay-at-Home Parents | 6.58% | 3.93x |
| Northeastern Voters | 5.10% | 3.58x |
| Home Custom Bedroom Decorators | 1.32% | 3.54x |
| Custom Home Lighting Shoppers | 1.32% | 3.54x |
| Telemedicine Content Readers | 1.32% | 3.37x |
Composition Percentage:
The overlap percentage between the Modells audience and the Interest attribute.
Index: A comparison of the Modells audience to the internet population.
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APPAREL RETAILERS
The Modells audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Modells audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.23% | 36.67x |
| Uniqlo | 3.43% | 13.65x |
| Charlotte Russe | 3.20% | 12.63x |
| Topshop | 0.43% | 11.17x |
| Intermix | 0.95% | 9.88x |
| Zara | 3.88% | 8.78x |
| Club Monaco | 1.44% | 7.75x |
| American Apparel | 4.07% | 7.68x |
| Bonobos | 2.03% | 7.32x |
| H&M | 12.53% | 6.75x |
Composition Percentage:
The overlap percentage between the Modells audience and the Location attribute.
Index: A comparison of the Modells audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Modells audience is New York City Family & Activity Cluster.
| Content Affinity | Composition | Index |
| New York City Family & Activity Cluster | 8.39% | 13.40x |
| New York City Real Estate Research Cluster | 2.30% | 12.66x |
| Gossip & Entertainment | 0.82% | 5.93x |
| Latin American Spanish Language News | 1.15% | 5.76x |
| Spain News - Madrid & Seville | 0.99% | 5.61x |
| Broadway Information | 0.82% | 5.43x |
| Finance & Accounting Cluster | 0.66% | 5.40x |
| Sports - Climbing, Non-traditional | 0.99% | 4.98x |
| Online Games | 0.49% | 4.95x |
| Connecticut News | 4.44% | 4.78x |
Composition Percentage:
The overlap percentage between the Modells audience and the Content Affinity attribute.
Index: A comparison of the Modells audience to the internet population.
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DEMOGRAPHICS
The Modells audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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