Dstillery Audiences

MODELLS

Audience Size: 478.2 Thousand Devices

Explore the Modells Audience

Below you'll find more information about the Modells audience, broken down in different categories based on their digital and physical behaviors. These are 478.2 thousand unique devices whose actions qualify for the Modells audience.

Dstillery Crafted Audiences

INTERESTS

The Modells audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Modells audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.14% 5.44x
New York City Events Researchers 9.55% 4.36x
Ballet Enthusiasts 10.02% 4.29x
Online Grocery Shoppers 9.95% 4.13x
New York Trip Planners 9.36% 4.08x
Restaurant Menu Researchers 6.58% 3.26x
Stay-at-Home Parents 7.52% 3.17x
Readers of Dominican Republic Content 6.07% 3.16x
Real Estate Decision Makers 7.38% 3.15x
Northeastern Voters 6.37% 3.13x
Composition Percentage: The overlap percentage between the Modells audience and the Interest attribute.
Index: A comparison of the Modells audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Modells audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Modells audience is Everlane.

Location Composition Index
Everlane 1.25% 50.79x
Supreme 1.03% 46.41x
Uniqlo 11.02% 32.62x
Intermix 4.57% 28.44x
Calvin Klein 2.36% 26.65x
Topshop 2.19% 26.48x
Zara 13.23% 26.22x
Bonobos 7.55% 26.07x
Club Monaco 6.02% 25.13x
American Apparel 14.56% 25.10x
Composition Percentage: The overlap percentage between the Modells audience and the Location attribute.
Index: A comparison of the Modells audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Modells audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 4.09% 11.79x
NYC Tourist Attractions 4.91% 9.43x
New York City Real Estate Research Cluster 3.67% 9.18x
Greece Cluster 0.12% 8.73x
New York City Family & Activity Cluster 5.24% 7.68x
Alternative Movie Streaming 0.21% 7.07x
Caribbean Cluster 1.01% 6.08x
Hudson Valley New York Media 2.12% 5.55x
Russia Cluster 0.16% 4.77x
Philanthropy - Nonprofits 0.12% 4.26x
Composition Percentage: The overlap percentage between the Modells audience and the Content Affinity attribute.
Index: A comparison of the Modells audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Modells audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male