Explore the Modells Audience
Below you'll find more information about the Modells audience, broken down in different categories based on their digital and physical behaviors. These are 84.4 thousand unique devices whose actions qualify for the Modells audience.
INTERESTS
The Modells audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Modells audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 5.27% | 3.90x |
| Online Grocery Shoppers | 9.11% | 3.50x |
| Caribbean Trip Planners | 4.38% | 3.41x |
| Readers of Dominican Republic Content | 5.30% | 3.13x |
| Readers of Caribbean Content | 4.64% | 2.98x |
| Real Estate Decision Makers | 6.53% | 2.87x |
| New York Rangers Fans | 2.89% | 2.83x |
| Stay-at-Home Parents | 3.82% | 2.80x |
| Broadway Fans | 2.57% | 2.71x |
| Northeastern Voters | 2.96% | 2.67x |
Composition Percentage:
The overlap percentage between the Modells audience and the Interest attribute.
Index: A comparison of the Modells audience to the internet population.
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APPAREL RETAILERS
The Modells audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Modells audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 2.47% | 23.42x |
| Michael Kors | 2.04% | 17.08x |
| Lululemon | 1.05% | 14.39x |
| Banana Republic | 6.96% | 13.59x |
| J. Crew | 4.14% | 9.70x |
| Brooks Brothers | 3.86% | 8.34x |
| The North Face | 2.14% | 8.28x |
| Patagonia | 0.44% | 7.26x |
| REI | 3.37% | 7.23x |
| Carhartt | 0.43% | 4.01x |
Composition Percentage:
The overlap percentage between the Modells audience and the Location attribute.
Index: A comparison of the Modells audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Modells audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 4.34% | 10.02x |
| New York City Real Estate Research Cluster | 2.26% | 7.79x |
| New York City Family & Activity Cluster | 3.26% | 7.50x |
| NYC Tourist Attractions | 3.96% | 7.14x |
| Caribbean Cluster | 0.70% | 5.58x |
| Hudson Valley New York Media | 1.09% | 4.68x |
| Latin American Spanish Language News | 0.40% | 4.37x |
| Latin American News | 0.45% | 3.87x |
| Fashion Cluster | 1.55% | 3.76x |
| Marketing Professionals | 0.63% | 3.44x |
Composition Percentage:
The overlap percentage between the Modells audience and the Content Affinity attribute.
Index: A comparison of the Modells audience to the internet population.
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