Explore the Modells Audience
Below you'll find more information about the Modells audience, broken down in different categories based on their digital and physical behaviors. These are 35.5 thousand unique devices whose actions qualify for the Modells audience.
INTERESTS
The Modells audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Modells audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 6.67% | 5.64x |
| Ballet Enthusiasts | 7.18% | 5.38x |
| New York Trip Planners | 7.18% | 4.55x |
| Northeastern Voters | 7.44% | 4.37x |
| Mid-Range Grocery Shoppers | 6.92% | 4.06x |
| Retail Job Seekers | 5.90% | 3.71x |
| UConn Huskies Fans | 5.13% | 3.62x |
| Philadelphia Trip Planners | 4.36% | 3.42x |
| Major Airline Customers | 5.90% | 3.41x |
| Renaissance Faire Visitors | 6.41% | 3.39x |
Composition Percentage:
The overlap percentage between the Modells audience and the Interest attribute.
Index: A comparison of the Modells audience to the internet population.
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APPAREL RETAILERS
The Modells audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Modells audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 3.02% | 65.19x |
| Zara | 4.88% | 47.17x |
| American Apparel | 3.95% | 30.88x |
| Intermix | 0.78% | 30.39x |
| Calvin Klein | 0.43% | 28.35x |
| Bonobos | 1.82% | 28.22x |
| H&M | 11.35% | 25.90x |
| Saint Laurent Paris | 0.50% | 25.17x |
| Armani | 2.20% | 25.17x |
| Urban Outfitters | 5.58% | 24.38x |
Composition Percentage:
The overlap percentage between the Modells audience and the Location attribute.
Index: A comparison of the Modells audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Modells audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 2.56% | 10.17x |
| New York City Family & Activity Cluster | 5.64% | 9.70x |
| New Jersey Travel Location Cluster | 1.54% | 8.70x |
| Philadelphia Cluster | 5.13% | 6.95x |
| Hudson Valley New York Media | 2.31% | 6.61x |
| Corporate Employment Pages | 0.82% | 6.56x |
| Connecticut News | 7.69% | 5.28x |
| Foreign Language Education | 0.25% | 4.98x |
| New Jersey News Cluster | 6.41% | 4.57x |
| Latin American Spanish Language News | 0.77% | 4.36x |
Composition Percentage:
The overlap percentage between the Modells audience and the Content Affinity attribute.
Index: A comparison of the Modells audience to the internet population.
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DEMOGRAPHICS
The Modells audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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