Dstillery Audiences

MODELLS

Audience Size: 56.6 Thousand Devices

Explore the Modells Audience

Below you'll find more information about the Modells audience, broken down in different categories based on their digital and physical behaviors. These are 56.6 thousand unique devices whose actions qualify for the Modells audience.

Dstillery Crafted Audiences

INTERESTS

The Modells audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Modells audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 6.20% 5.51x
Ballet Enthusiasts 6.37% 4.34x
Retail Job Seekers 6.70% 3.82x
Stay-at-Home Parents 6.87% 3.71x
New York Trip Planners 5.86% 3.68x
Readers of Dominican Republic Content 7.20% 3.63x
Restaurant Menu Researchers 4.52% 3.61x
Mid-Range Grocery Shoppers 6.03% 3.56x
School Closings Updates Readers 2.35% 3.54x
Getaways Researchers 3.69% 3.38x
Composition Percentage: The overlap percentage between the Modells audience and the Interest attribute.
Index: A comparison of the Modells audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Modells audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Modells audience is Uniqlo.

Location Composition Index
Uniqlo 2.89% 21.59x
Charlotte Russe 2.57% 19.88x
Topshop 0.25% 14.61x
Intermix 0.68% 13.32x
American Apparel 2.97% 10.61x
Zara 2.37% 10.13x
Bonobos 1.45% 10.08x
H&M 9.36% 9.73x
Club Monaco 0.83% 8.30x
Ann Taylor 1.76% 6.65x
Composition Percentage: The overlap percentage between the Modells audience and the Location attribute.
Index: A comparison of the Modells audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Modells audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 7.54% 10.13x
New York City Real Estate Research Cluster 1.68% 7.05x
Spain News - Madrid & Seville 0.84% 4.63x
Philadelphia Cluster 4.02% 4.43x
Latin American News 1.34% 4.38x
Broadway Information 0.67% 4.26x
Online Games 0.50% 4.08x
Assorted Topics (Business Support ToolsForm Templates) 0.07% 3.96x
Philippines News 0.67% 3.80x
DIY Decoration & Furniture 0.44% 3.67x
Composition Percentage: The overlap percentage between the Modells audience and the Content Affinity attribute.
Index: A comparison of the Modells audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Modells audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male