Explore the Modells Audience
Below you'll find more information about the Modells audience, broken down in different categories based on their digital and physical behaviors. These are 16.2 thousand unique devices whose actions qualify for the Modells audience.
INTERESTS
The Modells audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Modells audience is UConn Huskies Fans.
| Interest | Composition | Index |
| UConn Huskies Fans | 14.52% | 9.61x |
| School Closings Updates Readers | 4.84% | 6.36x |
| New York City Events Researchers | 7.26% | 6.34x |
| Yale University Fans | 8.06% | 6.18x |
| Renaissance Faire Visitors | 13.71% | 6.07x |
| North East State Fair Visitors | 13.71% | 6.00x |
| Philadelphia Trip Planners | 7.26% | 5.64x |
| Sporting Goods Shoppers | 7.26% | 5.51x |
| Penn State Nittany Lions Fans | 8.87% | 5.26x |
| Brooklyn Nets Fans | 8.87% | 5.02x |
Composition Percentage:
The overlap percentage between the Modells audience and the Interest attribute.
Index: A comparison of the Modells audience to the internet population.
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APPAREL RETAILERS
The Modells audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Modells audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 3.71% | 63.19x |
| Uniqlo | 2.82% | 63.19x |
| Zara | 3.09% | 35.01x |
| American Apparel | 2.95% | 32.75x |
| Bonobos | 1.44% | 28.22x |
| H&M | 10.85% | 27.02x |
| Urban Outfitters | 3.71% | 22.51x |
| Hugo Boss | 3.02% | 20.74x |
| Armani | 1.58% | 19.42x |
| Gap | 10.65% | 18.24x |
Composition Percentage:
The overlap percentage between the Modells audience and the Location attribute.
Index: A comparison of the Modells audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Modells audience is Philadelphia Cluster.
| Content Affinity | Composition | Index |
| Philadelphia Cluster | 12.90% | 12.29x |
| Connecticut News | 16.94% | 10.26x |
| New York City Family & Activity Cluster | 6.45% | 9.54x |
| Fox News Content Consumers | 2.42% | 5.33x |
| Northeast Pennsylvania Cluster | 4.03% | 5.21x |
| Foreign Language Education | 0.25% | 4.98x |
| Recreational Vehicles | 3.37% | 4.44x |
| New Jersey News Cluster | 8.06% | 4.31x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.07% | 3.96x |
| Assorted Topics (Conservative News, Politics, Viral Media) | 1.61% | 3.89x |
Composition Percentage:
The overlap percentage between the Modells audience and the Content Affinity attribute.
Index: A comparison of the Modells audience to the internet population.
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DEMOGRAPHICS
The Modells audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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