Explore the Modells Audience
Below you'll find more information about the Modells audience, broken down in different categories based on their digital and physical behaviors. These are 63.1 thousand unique devices whose actions qualify for the Modells audience.
INTERESTS
The Modells audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Modells audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 6.86% | 6.86x |
| New York Trip Planners | 6.29% | 5.99x |
| Real Estate Decision Makers | 4.57% | 5.24x |
| Ballet Enthusiasts | 4.57% | 4.30x |
| New Year Resolution Intender | 0.57% | 3.90x |
| Lawyers | 2.00% | 3.90x |
| Mens Business Clothes Shoppers | 1.14% | 3.46x |
| Italian Food Enthusiasts | 1.43% | 3.40x |
| North East State Fair Visitors | 6.57% | 3.08x |
| Luxury Hotel Guests | 0.86% | 3.06x |
Composition Percentage:
The overlap percentage between the Modells audience and the Interest attribute.
Index: A comparison of the Modells audience to the internet population.
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APPAREL RETAILERS
The Modells audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Modells audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 2.15% | 47.21x |
| H&M | 13.11% | 40.44x |
| Gap | 5.89% | 30.15x |
| Bonobos | 1.40% | 27.76x |
| Zara | 2.48% | 26.79x |
| Intermix | 0.46% | 23.36x |
| The Childrens Place | 4.80% | 22.05x |
| Banana Republic | 2.84% | 20.63x |
| The North Face | 1.12% | 18.88x |
| American Apparel | 2.96% | 18.75x |
Composition Percentage:
The overlap percentage between the Modells audience and the Location attribute.
Index: A comparison of the Modells audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Modells audience is New York City Family & Activity Cluster.
| Content Affinity | Composition | Index |
| New York City Family & Activity Cluster | 4.57% | 10.40x |
| Hudson Valley New York Media | 1.43% | 8.35x |
| Apartment Hunting | 0.86% | 4.52x |
| Connecticut News | 2.29% | 4.50x |
| Writing Tools & Citation | 1.36% | 4.07x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.07% | 3.96x |
| Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) | 1.14% | 3.95x |
| New Jersey News Cluster | 4.57% | 3.91x |
| Luxury Sneakers | 1.43% | 3.80x |
| Discount Travel | 0.53% | 3.64x |
Composition Percentage:
The overlap percentage between the Modells audience and the Content Affinity attribute.
Index: A comparison of the Modells audience to the internet population.
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DEMOGRAPHICS
The Modells audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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