Dstillery Audiences

MODELLS

Audience Size: 139.7 Thousand Devices

Explore the Modells Audience

Below you'll find more information about the Modells audience, broken down in different categories based on their digital and physical behaviors. These are 139.7 thousand unique devices whose actions qualify for the Modells audience.

Dstillery Crafted Audiences

INTERESTS

The Modells audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Modells audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 7.51% 6.70x
Stay-at-Home Parents 8.81% 4.74x
New York Mets Fans 8.03% 4.50x
New York Trip Planners 6.74% 4.43x
New York Rangers Fans 8.03% 4.39x
UConn Huskies Fans 6.99% 4.31x
Online Grocery Shoppers 6.48% 4.29x
Ballet Enthusiasts 5.44% 4.29x
Renaissance Faire Visitors 8.55% 4.05x
Telemedicine Content Readers 1.46% 3.92x
Composition Percentage: The overlap percentage between the Modells audience and the Interest attribute.
Index: A comparison of the Modells audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Modells audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Modells audience is Everlane.

Location Composition Index
Everlane 0.64% 67.35x
Supreme 0.52% 51.62x
Uniqlo 7.33% 48.86x
Topshop 0.99% 39.52x
Intermix 2.52% 38.72x
H&M 26.22% 37.98x
Zara 9.11% 35.89x
Bonobos 4.74% 35.71x
American Apparel 9.79% 32.55x
Club Monaco 3.33% 30.25x
Composition Percentage: The overlap percentage between the Modells audience and the Location attribute.
Index: A comparison of the Modells audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Modells audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 2.59% 19.58x
New York City Family & Activity Cluster 9.59% 10.81x
Hudson Valley New York Media 4.92% 10.46x
New York City Real Estate Research Cluster 3.37% 9.90x
NYC Tourist Attractions 1.81% 9.45x
Corporate Employment Pages 0.82% 6.56x
Philadelphia Cluster 7.25% 6.53x
China Cluster 0.57% 6.37x
Caribbean Cluster 1.30% 5.73x
Connecticut News 12.44% 5.28x
Composition Percentage: The overlap percentage between the Modells audience and the Content Affinity attribute.
Index: A comparison of the Modells audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Modells audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male