Dstillery Audiences

MODELLS

Audience Size: 72.7 Thousand Devices

Explore the Modells Audience

Below you'll find more information about the Modells audience, broken down in different categories based on their digital and physical behaviors. These are 72.7 thousand unique devices whose actions qualify for the Modells audience.

Dstillery Crafted Audiences

INTERESTS

The Modells audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Modells audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 6.43% 6.61x
New York City Events Researchers 5.75% 6.07x
Modern Art Museum Researchers 4.87% 5.60x
Ballet Enthusiasts 6.00% 4.84x
Wireless Headphone Researchers 0.56% 3.83x
Ivy League College Researchers 1.06% 3.53x
Getaways Researchers 2.56% 3.44x
Opera Enthusiasts 6.62% 3.30x
Real Estate Decision Makers 4.81% 3.21x
Online Grocery Shoppers 5.56% 3.04x
Composition Percentage: The overlap percentage between the Modells audience and the Interest attribute.
Index: A comparison of the Modells audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Modells audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Modells audience is Uniqlo.

Location Composition Index
Uniqlo 1.45% 27.65x
H&M 9.55% 25.60x
Intermix 0.55% 24.40x
Zara 1.90% 19.51x
Bonobos 0.91% 16.70x
Topshop 0.10% 13.93x
Saint Laurent Paris 0.41% 11.84x
Charlotte Russe 1.02% 11.31x
American Apparel 1.94% 11.12x
Gap 4.25% 10.38x
Composition Percentage: The overlap percentage between the Modells audience and the Location attribute.
Index: A comparison of the Modells audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Modells audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 1.00% 16.34x
NYC Tourist Attractions 1.62% 13.35x
New York City Real Estate Research Cluster 1.25% 10.27x
New York City Family & Activity Cluster 5.62% 8.97x
Caribbean Cluster 0.62% 6.24x
Los Angeles Tourism 0.15% 5.46x
Hudson Valley New York Media 1.37% 5.44x
Legal Information Research Cluster 0.25% 4.94x
Party Planning & Invitations 0.38% 4.45x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.19% 4.30x
Composition Percentage: The overlap percentage between the Modells audience and the Content Affinity attribute.
Index: A comparison of the Modells audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Modells audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male