Dstillery Audiences

MODELLS

Audience Size: 35.5 Thousand Devices

Explore the Modells Audience

Below you'll find more information about the Modells audience, broken down in different categories based on their digital and physical behaviors. These are 35.5 thousand unique devices whose actions qualify for the Modells audience.

Dstillery Crafted Audiences

INTERESTS

The Modells audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Modells audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 6.67% 5.64x
Ballet Enthusiasts 7.18% 5.38x
New York Trip Planners 7.18% 4.55x
Northeastern Voters 7.44% 4.37x
Mid-Range Grocery Shoppers 6.92% 4.06x
Retail Job Seekers 5.90% 3.71x
UConn Huskies Fans 5.13% 3.62x
Philadelphia Trip Planners 4.36% 3.42x
Major Airline Customers 5.90% 3.41x
Renaissance Faire Visitors 6.41% 3.39x
Composition Percentage: The overlap percentage between the Modells audience and the Interest attribute.
Index: A comparison of the Modells audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Modells audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Modells audience is Uniqlo.

Location Composition Index
Uniqlo 3.02% 65.19x
Zara 4.88% 47.17x
American Apparel 3.95% 30.88x
Intermix 0.78% 30.39x
Calvin Klein 0.43% 28.35x
Bonobos 1.82% 28.22x
H&M 11.35% 25.90x
Saint Laurent Paris 0.50% 25.17x
Armani 2.20% 25.17x
Urban Outfitters 5.58% 24.38x
Composition Percentage: The overlap percentage between the Modells audience and the Location attribute.
Index: A comparison of the Modells audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Modells audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 2.56% 10.17x
New York City Family & Activity Cluster 5.64% 9.70x
New Jersey Travel Location Cluster 1.54% 8.70x
Philadelphia Cluster 5.13% 6.95x
Hudson Valley New York Media 2.31% 6.61x
Corporate Employment Pages 0.82% 6.56x
Connecticut News 7.69% 5.28x
Foreign Language Education 0.25% 4.98x
New Jersey News Cluster 6.41% 4.57x
Latin American Spanish Language News 0.77% 4.36x
Composition Percentage: The overlap percentage between the Modells audience and the Content Affinity attribute.
Index: A comparison of the Modells audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Modells audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male