Dstillery Audiences

MODELLS

Audience Size: 84.4 Thousand Devices

Explore the Modells Audience

Below you'll find more information about the Modells audience, broken down in different categories based on their digital and physical behaviors. These are 84.4 thousand unique devices whose actions qualify for the Modells audience.

Dstillery Crafted Audiences

INTERESTS

The Modells audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Modells audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 5.27% 3.90x
Online Grocery Shoppers 9.11% 3.50x
Caribbean Trip Planners 4.38% 3.41x
Readers of Dominican Republic Content 5.30% 3.13x
Readers of Caribbean Content 4.64% 2.98x
Real Estate Decision Makers 6.53% 2.87x
New York Rangers Fans 2.89% 2.83x
Stay-at-Home Parents 3.82% 2.80x
Broadway Fans 2.57% 2.71x
Northeastern Voters 2.96% 2.67x
Composition Percentage: The overlap percentage between the Modells audience and the Interest attribute.
Index: A comparison of the Modells audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Modells audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Modells audience is Club Monaco.

Location Composition Index
Club Monaco 2.47% 23.42x
Michael Kors 2.04% 17.08x
Lululemon 1.05% 14.39x
Banana Republic 6.96% 13.59x
J. Crew 4.14% 9.70x
Brooks Brothers 3.86% 8.34x
The North Face 2.14% 8.28x
Patagonia 0.44% 7.26x
REI 3.37% 7.23x
Carhartt 0.43% 4.01x
Composition Percentage: The overlap percentage between the Modells audience and the Location attribute.
Index: A comparison of the Modells audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Modells audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 4.34% 10.02x
New York City Real Estate Research Cluster 2.26% 7.79x
New York City Family & Activity Cluster 3.26% 7.50x
NYC Tourist Attractions 3.96% 7.14x
Caribbean Cluster 0.70% 5.58x
Hudson Valley New York Media 1.09% 4.68x
Latin American Spanish Language News 0.40% 4.37x
Latin American News 0.45% 3.87x
Fashion Cluster 1.55% 3.76x
Marketing Professionals 0.63% 3.44x
Composition Percentage: The overlap percentage between the Modells audience and the Content Affinity attribute.
Index: A comparison of the Modells audience to the internet population.