Explore the Modells Audience
Below you'll find more information about the Modells audience, broken down in different categories based on their digital and physical behaviors. These are 338.6 thousand unique devices whose actions qualify for the Modells audience.
INTERESTS
The Modells audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Modells audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 9.84% | 5.87x |
| Ballet Enthusiasts | 8.44% | 4.75x |
| New York Trip Planners | 8.52% | 4.58x |
| Real Estate Decision Makers | 7.79% | 4.31x |
| New York Rangers Fans | 7.54% | 3.76x |
| Online Grocery Shoppers | 7.54% | 3.69x |
| New York Knicks Fans | 7.21% | 3.35x |
| New York Yankees Fans | 6.31% | 3.27x |
| Broadway Fans | 5.49% | 3.20x |
| New York Mets Fans | 6.07% | 3.15x |
Composition Percentage:
The overlap percentage between the Modells audience and the Interest attribute.
Index: A comparison of the Modells audience to the internet population.
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APPAREL RETAILERS
The Modells audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Modells audience is Everlane.
| Location | Composition | Index |
| Everlane | 1.10% | 66.13x |
| Supreme | 0.92% | 52.98x |
| Uniqlo | 10.20% | 40.79x |
| Intermix | 3.83% | 35.54x |
| Topshop | 1.78% | 33.70x |
| Zara | 12.40% | 31.58x |
| Bonobos | 6.66% | 30.21x |
| H&M | 30.60% | 30.20x |
| American Apparel | 13.57% | 29.40x |
| Calvin Klein | 2.00% | 29.22x |
Composition Percentage:
The overlap percentage between the Modells audience and the Location attribute.
Index: A comparison of the Modells audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Modells audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 4.75% | 12.59x |
| NYC Tourist Attractions | 3.77% | 10.89x |
| New York City Family & Activity Cluster | 8.93% | 10.75x |
| New York City Education & News Cluster | 2.46% | 10.03x |
| Hudson Valley New York Media | 4.18% | 9.43x |
| Korea Cluster | 0.49% | 8.81x |
| China Cluster | 0.57% | 6.37x |
| Marketing Professionals | 0.49% | 5.76x |
| Foreign Language Education | 0.25% | 4.98x |
| Visa & Immigration | 0.15% | 4.85x |
Composition Percentage:
The overlap percentage between the Modells audience and the Content Affinity attribute.
Index: A comparison of the Modells audience to the internet population.
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DEMOGRAPHICS
The Modells audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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