Explore the Modells Audience
Below you'll find more information about the Modells audience, broken down in different categories based on their digital and physical behaviors. These are 14.7 thousand unique devices whose actions qualify for the Modells audience.
INTERESTS
The Modells audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Modells audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 7.65% | 6.08x |
| Ballet Enthusiasts | 7.10% | 4.80x |
| Getaways Researchers | 4.37% | 3.83x |
| UConn Huskies Fans | 5.46% | 3.64x |
| North East State Fair Visitors | 8.20% | 3.62x |
| Caribbean Trip Planners | 6.56% | 3.60x |
| Mid-Range Grocery Shoppers | 7.10% | 3.46x |
| School Closings Updates Readers | 2.73% | 3.38x |
| Hanukkah Decorations Shoppers | 7.10% | 3.34x |
| Philadelphia Trip Planners | 4.37% | 3.31x |
Composition Percentage:
The overlap percentage between the Modells audience and the Interest attribute.
Index: A comparison of the Modells audience to the internet population.
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APPAREL RETAILERS
The Modells audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Modells audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.91% | 38.82x |
| The Childrens Place | 25.32% | 27.60x |
| Saint Laurent Paris | 0.60% | 27.24x |
| Armani | 2.11% | 21.13x |
| American Eagle Outfitters | 12.66% | 19.91x |
| Old Navy | 17.72% | 18.10x |
| Express | 11.39% | 14.62x |
| Kate Spade | 3.15% | 11.90x |
| Journeys | 10.13% | 10.23x |
| Aeropostale | 6.33% | 9.98x |
Composition Percentage:
The overlap percentage between the Modells audience and the Location attribute.
Index: A comparison of the Modells audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Modells audience is New York City Family & Activity Cluster.
| Content Affinity | Composition | Index |
| New York City Family & Activity Cluster | 6.56% | 9.24x |
| Philadelphia Cluster | 7.10% | 7.79x |
| Connecticut News | 8.20% | 5.23x |
| Foreign Language Education | 0.25% | 4.98x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.07% | 3.96x |
| New Jersey News Cluster | 6.56% | 3.85x |
| K-Pop | 0.51% | 3.80x |
| Cakes & Sweets | 0.47% | 3.68x |
| Spain News - Madrid & Seville | 0.60% | 3.63x |
| Photography | 1.09% | 3.40x |
Composition Percentage:
The overlap percentage between the Modells audience and the Content Affinity attribute.
Index: A comparison of the Modells audience to the internet population.
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DEMOGRAPHICS
The Modells audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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