Dstillery Audiences

MODELLS

Audience Size: 499.8 Thousand Devices

Explore the Modells Audience

Below you'll find more information about the Modells audience, broken down in different categories based on their digital and physical behaviors. These are 499.8 thousand unique devices whose actions qualify for the Modells audience.

Dstillery Crafted Audiences

INTERESTS

The Modells audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Modells audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 5.61% 4.14x
New York Trip Planners 5.45% 3.99x
Ballet Enthusiasts 5.14% 3.85x
Online Grocery Shoppers 9.09% 3.37x
Caribbean Trip Planners 4.43% 3.31x
Broadway Fans 3.53% 3.17x
Readers of Dominican Republic Content 4.55% 3.16x
Northeastern Voters 3.38% 3.01x
Stay-at-Home Parents 4.24% 2.96x
New York Rangers Fans 2.84% 2.94x
Composition Percentage: The overlap percentage between the Modells audience and the Interest attribute.
Index: A comparison of the Modells audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Modells audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Modells audience is Everlane.

Location Composition Index
Everlane 0.69% 62.58x
Supreme 1.01% 35.29x
Club Monaco 3.70% 31.30x
H&M 14.71% 29.92x
Intermix 2.68% 26.57x
Levi Strauss 3.30% 24.79x
Zara 7.72% 24.59x
Uniqlo 3.75% 24.33x
Armani 5.94% 22.65x
Hugo Boss 6.12% 22.06x
Composition Percentage: The overlap percentage between the Modells audience and the Location attribute.
Index: A comparison of the Modells audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Modells audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 4.97% 11.33x
New York City Real Estate Research Cluster 3.09% 8.36x
New York City Family & Activity Cluster 4.06% 7.48x
Franco-African Cluster 0.10% 6.87x
NYC Tourist Attractions 4.08% 6.71x
Caribbean Cluster 0.67% 5.64x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.11% 4.92x
Hudson Valley New York Media 1.26% 4.69x
Latin American Spanish Language News 0.38% 4.29x
Greece Cluster 0.07% 4.29x
Composition Percentage: The overlap percentage between the Modells audience and the Content Affinity attribute.
Index: A comparison of the Modells audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Modells audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male