Dstillery Audiences

MODELLS

Audience Size: 338.6 Thousand Devices

Explore the Modells Audience

Below you'll find more information about the Modells audience, broken down in different categories based on their digital and physical behaviors. These are 338.6 thousand unique devices whose actions qualify for the Modells audience.

Dstillery Crafted Audiences

INTERESTS

The Modells audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Modells audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 9.84% 5.87x
Ballet Enthusiasts 8.44% 4.75x
New York Trip Planners 8.52% 4.58x
Real Estate Decision Makers 7.79% 4.31x
New York Rangers Fans 7.54% 3.76x
Online Grocery Shoppers 7.54% 3.69x
New York Knicks Fans 7.21% 3.35x
New York Yankees Fans 6.31% 3.27x
Broadway Fans 5.49% 3.20x
New York Mets Fans 6.07% 3.15x
Composition Percentage: The overlap percentage between the Modells audience and the Interest attribute.
Index: A comparison of the Modells audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Modells audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Modells audience is Everlane.

Location Composition Index
Everlane 1.10% 66.13x
Supreme 0.92% 52.98x
Uniqlo 10.20% 40.79x
Intermix 3.83% 35.54x
Topshop 1.78% 33.70x
Zara 12.40% 31.58x
Bonobos 6.66% 30.21x
H&M 30.60% 30.20x
American Apparel 13.57% 29.40x
Calvin Klein 2.00% 29.22x
Composition Percentage: The overlap percentage between the Modells audience and the Location attribute.
Index: A comparison of the Modells audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Modells audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 4.75% 12.59x
NYC Tourist Attractions 3.77% 10.89x
New York City Family & Activity Cluster 8.93% 10.75x
New York City Education & News Cluster 2.46% 10.03x
Hudson Valley New York Media 4.18% 9.43x
Korea Cluster 0.49% 8.81x
China Cluster 0.57% 6.37x
Marketing Professionals 0.49% 5.76x
Foreign Language Education 0.25% 4.98x
Visa & Immigration 0.15% 4.85x
Composition Percentage: The overlap percentage between the Modells audience and the Content Affinity attribute.
Index: A comparison of the Modells audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Modells audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male