Explore the Modells Audience
Below you'll find more information about the Modells audience, broken down in different categories based on their digital and physical behaviors. These are 72.7 thousand unique devices whose actions qualify for the Modells audience.
INTERESTS
The Modells audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Modells audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 6.43% | 6.61x |
| New York City Events Researchers | 5.75% | 6.07x |
| Modern Art Museum Researchers | 4.87% | 5.60x |
| Ballet Enthusiasts | 6.00% | 4.84x |
| Wireless Headphone Researchers | 0.56% | 3.83x |
| Ivy League College Researchers | 1.06% | 3.53x |
| Getaways Researchers | 2.56% | 3.44x |
| Opera Enthusiasts | 6.62% | 3.30x |
| Real Estate Decision Makers | 4.81% | 3.21x |
| Online Grocery Shoppers | 5.56% | 3.04x |
Composition Percentage:
The overlap percentage between the Modells audience and the Interest attribute.
Index: A comparison of the Modells audience to the internet population.
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APPAREL RETAILERS
The Modells audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Modells audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 1.45% | 27.65x |
| H&M | 9.55% | 25.60x |
| Intermix | 0.55% | 24.40x |
| Zara | 1.90% | 19.51x |
| Bonobos | 0.91% | 16.70x |
| Topshop | 0.10% | 13.93x |
| Saint Laurent Paris | 0.41% | 11.84x |
| Charlotte Russe | 1.02% | 11.31x |
| American Apparel | 1.94% | 11.12x |
| Gap | 4.25% | 10.38x |
Composition Percentage:
The overlap percentage between the Modells audience and the Location attribute.
Index: A comparison of the Modells audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Modells audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 1.00% | 16.34x |
| NYC Tourist Attractions | 1.62% | 13.35x |
| New York City Real Estate Research Cluster | 1.25% | 10.27x |
| New York City Family & Activity Cluster | 5.62% | 8.97x |
| Caribbean Cluster | 0.62% | 6.24x |
| Los Angeles Tourism | 0.15% | 5.46x |
| Hudson Valley New York Media | 1.37% | 5.44x |
| Legal Information Research Cluster | 0.25% | 4.94x |
| Party Planning & Invitations | 0.38% | 4.45x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.19% | 4.30x |
Composition Percentage:
The overlap percentage between the Modells audience and the Content Affinity attribute.
Index: A comparison of the Modells audience to the internet population.
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DEMOGRAPHICS
The Modells audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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