Dstillery Audiences

MODELLS

Audience Size: 14.7 Thousand Devices

Explore the Modells Audience

Below you'll find more information about the Modells audience, broken down in different categories based on their digital and physical behaviors. These are 14.7 thousand unique devices whose actions qualify for the Modells audience.

Dstillery Crafted Audiences

INTERESTS

The Modells audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Modells audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 7.65% 6.08x
Ballet Enthusiasts 7.10% 4.80x
Getaways Researchers 4.37% 3.83x
UConn Huskies Fans 5.46% 3.64x
North East State Fair Visitors 8.20% 3.62x
Caribbean Trip Planners 6.56% 3.60x
Mid-Range Grocery Shoppers 7.10% 3.46x
School Closings Updates Readers 2.73% 3.38x
Hanukkah Decorations Shoppers 7.10% 3.34x
Philadelphia Trip Planners 4.37% 3.31x
Composition Percentage: The overlap percentage between the Modells audience and the Interest attribute.
Index: A comparison of the Modells audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Modells audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Modells audience is Intermix.

Location Composition Index
Intermix 0.91% 38.82x
The Childrens Place 25.32% 27.60x
Saint Laurent Paris 0.60% 27.24x
Armani 2.11% 21.13x
American Eagle Outfitters 12.66% 19.91x
Old Navy 17.72% 18.10x
Express 11.39% 14.62x
Kate Spade 3.15% 11.90x
Journeys 10.13% 10.23x
Aeropostale 6.33% 9.98x
Composition Percentage: The overlap percentage between the Modells audience and the Location attribute.
Index: A comparison of the Modells audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Modells audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 6.56% 9.24x
Philadelphia Cluster 7.10% 7.79x
Connecticut News 8.20% 5.23x
Foreign Language Education 0.25% 4.98x
Assorted Topics (Business Support ToolsForm Templates) 0.07% 3.96x
New Jersey News Cluster 6.56% 3.85x
K-Pop 0.51% 3.80x
Cakes & Sweets 0.47% 3.68x
Spain News - Madrid & Seville 0.60% 3.63x
Photography 1.09% 3.40x
Composition Percentage: The overlap percentage between the Modells audience and the Content Affinity attribute.
Index: A comparison of the Modells audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Modells audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male