Dstillery Audiences

MODELLS

Audience Size: 232.2 Thousand Devices

Explore the Modells Audience

Below you'll find more information about the Modells audience, broken down in different categories based on their digital and physical behaviors. These are 232.2 thousand unique devices whose actions qualify for the Modells audience.

Dstillery Crafted Audiences

INTERESTS

The Modells audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Modells audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 7.91% 4.72x
Online Grocery Shoppers 8.51% 4.20x
Burger Enthusiast 0.56% 4.13x
Ballet Enthusiasts 7.31% 4.10x
New York Trip Planners 7.76% 4.08x
Real Estate Decision Makers 6.74% 3.48x
Readers of Dominican Republic Content 5.66% 3.22x
Stay-at-Home Parents 6.43% 3.08x
Readers of Caribbean Content 5.87% 3.05x
Restaurant Menu Researchers 4.59% 3.02x
Composition Percentage: The overlap percentage between the Modells audience and the Interest attribute.
Index: A comparison of the Modells audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Modells audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Modells audience is Everlane.

Location Composition Index
Everlane 1.13% 49.52x
Supreme 1.04% 41.97x
Uniqlo 9.37% 31.00x
Intermix 4.37% 26.98x
Zara 11.24% 25.02x
Calvin Klein 2.09% 24.78x
H&M 28.10% 23.81x
Bonobos 7.08% 23.80x
Club Monaco 5.32% 22.61x
Anthropologie 5.04% 22.52x
Composition Percentage: The overlap percentage between the Modells audience and the Location attribute.
Index: A comparison of the Modells audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Modells audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 3.30% 10.60x
New York City Real Estate Research Cluster 3.97% 10.45x
Franco-African Cluster 0.10% 9.65x
Germany Cluster 0.10% 9.14x
France Online Music & Quiz Content Cluster 0.12% 8.28x
NYC Tourist Attractions 3.85% 8.13x
New York City Family & Activity Cluster 5.68% 7.63x
French News & Gossip Cluster 0.17% 6.73x
Institutional Investing 0.41% 6.35x
Nepal News 0.08% 5.93x
Composition Percentage: The overlap percentage between the Modells audience and the Content Affinity attribute.
Index: A comparison of the Modells audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Modells audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male