Dstillery Audiences

MODELLS

Audience Size: 427.8 Thousand Devices

Explore the Modells Audience

Below you'll find more information about the Modells audience, broken down in different categories based on their digital and physical behaviors. These are 427.8 thousand unique devices whose actions qualify for the Modells audience.

Dstillery Crafted Audiences

INTERESTS

The Modells audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Modells audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 8.86% 4.86x
Ballet Enthusiasts 8.39% 4.24x
New York Trip Planners 7.72% 4.06x
Online Grocery Shoppers 8.29% 3.91x
New York Mets Fans 6.45% 3.58x
Real Estate Decision Makers 6.08% 3.58x
New York Rangers Fans 6.72% 3.51x
Northeastern Voters 6.38% 3.38x
Broadway Fans 5.72% 3.38x
Restaurant Menu Researchers 5.72% 3.37x
Composition Percentage: The overlap percentage between the Modells audience and the Interest attribute.
Index: A comparison of the Modells audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Modells audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Modells audience is Everlane.

Location Composition Index
Everlane 1.22% 55.32x
Supreme 1.00% 47.68x
Uniqlo 10.77% 35.56x
Intermix 4.30% 31.62x
Topshop 2.04% 28.87x
Zara 12.86% 28.09x
Calvin Klein 2.28% 27.71x
Bonobos 7.26% 27.13x
H&M 31.35% 26.77x
American Apparel 14.07% 26.51x
Composition Percentage: The overlap percentage between the Modells audience and the Location attribute.
Index: A comparison of the Modells audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Modells audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 4.11% 12.75x
New York City Real Estate Research Cluster 4.18% 10.40x
NYC Tourist Attractions 4.04% 8.67x
New York City Family & Activity Cluster 6.32% 8.36x
Men's Dress Shirt Shopping 0.30% 7.98x
Institutional Investing 0.30% 6.03x
France Online Music & Quiz Content Cluster 0.10% 5.36x
Russia Cluster 0.13% 5.35x
Lacrosse College Athletics 0.27% 4.78x
Hudson Valley New York Media 2.01% 4.78x
Composition Percentage: The overlap percentage between the Modells audience and the Content Affinity attribute.
Index: A comparison of the Modells audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Modells audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male