Dstillery Audiences

MODELLS

Audience Size: 552.5 Thousand Devices

Explore the Modells Audience

Below you'll find more information about the Modells audience, broken down in different categories based on their digital and physical behaviors. These are 552.5 thousand unique devices whose actions qualify for the Modells audience.

Dstillery Crafted Audiences

INTERESTS

The Modells audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Modells audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 9.01% 3.53x
Online Grocery Shoppers 9.74% 3.48x
New York Trip Planners 8.81% 3.25x
Ballet Enthusiasts 8.14% 3.19x
Readers of Dominican Republic Content 5.25% 3.02x
Northeastern Voters 6.44% 2.95x
New York Mets Fans 5.56% 2.80x
Real Estate Decision Makers 7.59% 2.79x
Restaurant Menu Researchers 6.16% 2.78x
Stay-at-Home Parents 7.66% 2.76x
Composition Percentage: The overlap percentage between the Modells audience and the Interest attribute.
Index: A comparison of the Modells audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Modells audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Modells audience is Everlane.

Location Composition Index
Everlane 0.97% 48.01x
Supreme 1.07% 38.07x
Uniqlo 7.16% 27.19x
Intermix 3.73% 23.94x
Zara 9.77% 23.42x
H&M 24.86% 22.71x
Bonobos 5.54% 21.94x
Calvin Klein 1.85% 20.73x
American Apparel 12.20% 20.67x
Ann Taylor 8.26% 20.34x
Composition Percentage: The overlap percentage between the Modells audience and the Location attribute.
Index: A comparison of the Modells audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Modells audience is Canada News.

Content Affinity Composition Index
Canada News 0.01% 14.98x
Canadian Construction & Renovation Research Cluster 0.04% 12.21x
Watches & Jewelry 0.01% 11.69x
Sports - Skiing, Snowboarding 0.01% 11.57x
Franco-African Cluster 0.15% 11.48x
New York City Education & News Cluster 4.47% 9.63x
Home Décor, Furniture, & Decorating 0.01% 9.18x
Fashion & Cosmetics 0.02% 9.08x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 8.01x
New York City Real Estate Research Cluster 4.75% 7.89x
Composition Percentage: The overlap percentage between the Modells audience and the Content Affinity attribute.
Index: A comparison of the Modells audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Modells audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male