Dstillery Audiences

MODELLS

Audience Size: 16.2 Thousand Devices

Explore the Modells Audience

Below you'll find more information about the Modells audience, broken down in different categories based on their digital and physical behaviors. These are 16.2 thousand unique devices whose actions qualify for the Modells audience.

Dstillery Crafted Audiences

INTERESTS

The Modells audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Modells audience is UConn Huskies Fans.

Interest Composition Index
UConn Huskies Fans 14.52% 9.61x
School Closings Updates Readers 4.84% 6.36x
New York City Events Researchers 7.26% 6.34x
Yale University Fans 8.06% 6.18x
Renaissance Faire Visitors 13.71% 6.07x
North East State Fair Visitors 13.71% 6.00x
Philadelphia Trip Planners 7.26% 5.64x
Sporting Goods Shoppers 7.26% 5.51x
Penn State Nittany Lions Fans 8.87% 5.26x
Brooklyn Nets Fans 8.87% 5.02x
Composition Percentage: The overlap percentage between the Modells audience and the Interest attribute.
Index: A comparison of the Modells audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Modells audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Modells audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 3.71% 63.19x
Uniqlo 2.82% 63.19x
Zara 3.09% 35.01x
American Apparel 2.95% 32.75x
Bonobos 1.44% 28.22x
H&M 10.85% 27.02x
Urban Outfitters 3.71% 22.51x
Hugo Boss 3.02% 20.74x
Armani 1.58% 19.42x
Gap 10.65% 18.24x
Composition Percentage: The overlap percentage between the Modells audience and the Location attribute.
Index: A comparison of the Modells audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Modells audience is Philadelphia Cluster.

Content Affinity Composition Index
Philadelphia Cluster 12.90% 12.29x
Connecticut News 16.94% 10.26x
New York City Family & Activity Cluster 6.45% 9.54x
Fox News Content Consumers 2.42% 5.33x
Northeast Pennsylvania Cluster 4.03% 5.21x
Foreign Language Education 0.25% 4.98x
Recreational Vehicles 3.37% 4.44x
New Jersey News Cluster 8.06% 4.31x
Assorted Topics (Business Support ToolsForm Templates) 0.07% 3.96x
Assorted Topics (Conservative News, Politics, Viral Media) 1.61% 3.89x
Composition Percentage: The overlap percentage between the Modells audience and the Content Affinity attribute.
Index: A comparison of the Modells audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Modells audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male