Explore the Modells Audience
Below you'll find more information about the Modells audience, broken down in different categories based on their digital and physical behaviors. These are 139.7 thousand unique devices whose actions qualify for the Modells audience.
INTERESTS
The Modells audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Modells audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 7.51% | 6.70x |
| Stay-at-Home Parents | 8.81% | 4.74x |
| New York Mets Fans | 8.03% | 4.50x |
| New York Trip Planners | 6.74% | 4.43x |
| New York Rangers Fans | 8.03% | 4.39x |
| UConn Huskies Fans | 6.99% | 4.31x |
| Online Grocery Shoppers | 6.48% | 4.29x |
| Ballet Enthusiasts | 5.44% | 4.29x |
| Renaissance Faire Visitors | 8.55% | 4.05x |
| Telemedicine Content Readers | 1.46% | 3.92x |
Composition Percentage:
The overlap percentage between the Modells audience and the Interest attribute.
Index: A comparison of the Modells audience to the internet population.
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APPAREL RETAILERS
The Modells audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Modells audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.64% | 67.35x |
| Supreme | 0.52% | 51.62x |
| Uniqlo | 7.33% | 48.86x |
| Topshop | 0.99% | 39.52x |
| Intermix | 2.52% | 38.72x |
| H&M | 26.22% | 37.98x |
| Zara | 9.11% | 35.89x |
| Bonobos | 4.74% | 35.71x |
| American Apparel | 9.79% | 32.55x |
| Club Monaco | 3.33% | 30.25x |
Composition Percentage:
The overlap percentage between the Modells audience and the Location attribute.
Index: A comparison of the Modells audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Modells audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 2.59% | 19.58x |
| New York City Family & Activity Cluster | 9.59% | 10.81x |
| Hudson Valley New York Media | 4.92% | 10.46x |
| New York City Real Estate Research Cluster | 3.37% | 9.90x |
| NYC Tourist Attractions | 1.81% | 9.45x |
| Corporate Employment Pages | 0.82% | 6.56x |
| Philadelphia Cluster | 7.25% | 6.53x |
| China Cluster | 0.57% | 6.37x |
| Caribbean Cluster | 1.30% | 5.73x |
| Connecticut News | 12.44% | 5.28x |
Composition Percentage:
The overlap percentage between the Modells audience and the Content Affinity attribute.
Index: A comparison of the Modells audience to the internet population.
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DEMOGRAPHICS
The Modells audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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