Dstillery Audiences

MODELLS

Audience Size: 90.9 Thousand Devices

Explore the Modells Audience

Below you'll find more information about the Modells audience, broken down in different categories based on their digital and physical behaviors. These are 90.9 thousand unique devices whose actions qualify for the Modells audience.

Dstillery Crafted Audiences

INTERESTS

The Modells audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Modells audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 5.26% 6.14x
School Closings Updates Readers 2.96% 6.07x
Ballet Enthusiasts 6.41% 5.17x
UConn Huskies Fans 3.78% 4.30x
New York Trip Planners 5.76% 4.13x
Stay-at-Home Parents 6.58% 3.93x
Northeastern Voters 5.10% 3.58x
Home Custom Bedroom Decorators 1.32% 3.54x
Custom Home Lighting Shoppers 1.32% 3.54x
Telemedicine Content Readers 1.32% 3.37x
Composition Percentage: The overlap percentage between the Modells audience and the Interest attribute.
Index: A comparison of the Modells audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Modells audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Modells audience is Everlane.

Location Composition Index
Everlane 0.23% 36.67x
Uniqlo 3.43% 13.65x
Charlotte Russe 3.20% 12.63x
Topshop 0.43% 11.17x
Intermix 0.95% 9.88x
Zara 3.88% 8.78x
Club Monaco 1.44% 7.75x
American Apparel 4.07% 7.68x
Bonobos 2.03% 7.32x
H&M 12.53% 6.75x
Composition Percentage: The overlap percentage between the Modells audience and the Location attribute.
Index: A comparison of the Modells audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Modells audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 8.39% 13.40x
New York City Real Estate Research Cluster 2.30% 12.66x
Gossip & Entertainment 0.82% 5.93x
Latin American Spanish Language News 1.15% 5.76x
Spain News - Madrid & Seville 0.99% 5.61x
Broadway Information 0.82% 5.43x
Finance & Accounting Cluster 0.66% 5.40x
Sports - Climbing, Non-traditional 0.99% 4.98x
Online Games 0.49% 4.95x
Connecticut News 4.44% 4.78x
Composition Percentage: The overlap percentage between the Modells audience and the Content Affinity attribute.
Index: A comparison of the Modells audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Modells audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male