Explore the Montblanc Audience
Below you'll find more information about the Montblanc audience, broken down in different categories based on their digital and physical behaviors. These are 195.4 thousand unique devices whose actions qualify for the Montblanc audience.
INTERESTS
The Montblanc audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Montblanc audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 8.52% | 3.41x |
| Ballet Enthusiasts | 8.41% | 3.38x |
| New York Trip Planners | 8.20% | 3.09x |
| Online Grocery Shoppers | 8.20% | 2.99x |
| Real Estate Decision Makers | 7.77% | 2.92x |
| Executive Travelers | 0.19% | 2.80x |
| Broadway Fans | 6.11% | 2.66x |
| Luxury Womens Brands Shoppers | 5.25% | 2.63x |
| Venture Capitalists | 5.95% | 2.57x |
| New York Mets Fans | 4.88% | 2.51x |
Composition Percentage:
The overlap percentage between the Montblanc audience and the Interest attribute.
Index: A comparison of the Montblanc audience to the internet population.
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APPAREL RETAILERS
The Montblanc audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Montblanc audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 22.14% | 149.02x |
| Topshop | 6.21% | 86.15x |
| Armani | 35.54% | 63.74x |
| Club Monaco | 11.81% | 58.34x |
| Kate Spade | 22.25% | 50.43x |
| Hugo Boss | 26.14% | 43.99x |
| Bonobos | 10.71% | 42.42x |
| Joe's Jeans | 2.34% | 37.68x |
| Everlane | 0.68% | 33.82x |
| Michael Kors | 24.30% | 31.75x |
Composition Percentage:
The overlap percentage between the Montblanc audience and the Location attribute.
Index: A comparison of the Montblanc audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Montblanc audience is Handyman Tools.
| Content Affinity | Composition | Index |
| Handyman Tools | 0.05% | 56.82x |
| Watches & Jewelry | 0.04% | 41.55x |
| Custom T-Shirts | 0.04% | 35.22x |
| Home Décor, Furniture, & Decorating | 0.04% | 25.64x |
| Canadian Construction & Renovation Research Cluster | 0.03% | 25.31x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.04% | 23.65x |
| Quinceanera Planning | 0.05% | 20.71x |
| Canadian Seniors Real Estate Research Cluster | 0.15% | 18.70x |
| Decoration & Fabric | 0.03% | 17.99x |
| Fashion & Cosmetics | 0.04% | 16.86x |
Composition Percentage:
The overlap percentage between the Montblanc audience and the Content Affinity attribute.
Index: A comparison of the Montblanc audience to the internet population.
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DEMOGRAPHICS
The Montblanc audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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