Explore the Montblanc Audience
Below you'll find more information about the Montblanc audience, broken down in different categories based on their digital and physical behaviors. These are 87.2 thousand unique devices whose actions qualify for the Montblanc audience.
INTERESTS
The Montblanc audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Montblanc audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 5.30% | 5.95x |
| Real Estate Decision Makers | 3.84% | 4.93x |
| New York City Events Researchers | 4.57% | 4.64x |
| Modern Art Museum Researchers | 3.47% | 4.43x |
| Investment Banking Professionals | 2.65% | 3.93x |
| Market Intelligence Researchers | 1.64% | 3.80x |
| Ivy League College Researchers | 0.73% | 3.72x |
| Telemedicine Content Readers | 2.19% | 3.72x |
| Executive Travelers | 0.64% | 3.71x |
| Broadway Fans | 2.56% | 3.68x |
Composition Percentage:
The overlap percentage between the Montblanc audience and the Interest attribute.
Index: A comparison of the Montblanc audience to the internet population.
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APPAREL RETAILERS
The Montblanc audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Montblanc audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.87% | 97.31x |
| Armani | 8.79% | 89.83x |
| Club Monaco | 3.03% | 78.46x |
| Hugo Boss | 10.56% | 66.58x |
| Saint Laurent Paris | 2.53% | 65.79x |
| Zara | 7.19% | 62.77x |
| Michael Kors | 11.00% | 40.18x |
| Joe's Jeans | 0.28% | 39.18x |
| Madewell | 5.24% | 38.36x |
| Tommy Bahama | 5.14% | 37.55x |
Composition Percentage:
The overlap percentage between the Montblanc audience and the Location attribute.
Index: A comparison of the Montblanc audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Montblanc audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 0.64% | 9.06x |
| NYC Tourist Attractions | 0.91% | 8.98x |
| Caribbean Vacation | 0.14% | 5.70x |
| Peru Media | 0.27% | 5.40x |
| Science Education & Resources | 0.37% | 5.22x |
| New York City Family & Activity Cluster | 2.56% | 4.69x |
| New York City Real Estate Research Cluster | 0.46% | 4.69x |
| Calendar & Holidays | 0.18% | 4.20x |
| Math Education | 0.37% | 4.02x |
| Private Aviation | 0.09% | 3.48x |
Composition Percentage:
The overlap percentage between the Montblanc audience and the Content Affinity attribute.
Index: A comparison of the Montblanc audience to the internet population.
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DEMOGRAPHICS
The Montblanc audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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