Explore the Montblanc Audience
Below you'll find more information about the Montblanc audience, broken down in different categories based on their digital and physical behaviors. These are 77.4 thousand unique devices whose actions qualify for the Montblanc audience.
INTERESTS
The Montblanc audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Montblanc audience is Ballet Enthusiasts.
| Interest | Composition | Index |
| Ballet Enthusiasts | 4.22% | 3.13x |
| New York City Events Researchers | 3.99% | 2.92x |
| New York Trip Planners | 3.77% | 2.73x |
| Caribbean Trip Planners | 3.59% | 2.65x |
| Online Grocery Shoppers | 7.13% | 2.61x |
| Real Estate Decision Makers | 7.17% | 2.61x |
| Miami Trip Planners | 3.54% | 2.52x |
| Restaurant Menu Researchers | 3.00% | 2.42x |
| Readers of South American Content | 3.63% | 2.42x |
| Legal News Readers | 2.72% | 2.41x |
Composition Percentage:
The overlap percentage between the Montblanc audience and the Interest attribute.
Index: A comparison of the Montblanc audience to the internet population.
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APPAREL RETAILERS
The Montblanc audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Montblanc audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 24.07% | 228.62x |
| Armani | 35.91% | 137.00x |
| Club Monaco | 11.50% | 97.37x |
| Joe's Jeans | 3.36% | 58.10x |
| Levi Strauss | 6.93% | 52.06x |
| Hugo Boss | 13.91% | 50.12x |
| Intermix | 5.04% | 49.97x |
| Supreme | 1.42% | 49.66x |
| Zara | 14.85% | 47.27x |
| Calvin Klein | 5.38% | 47.22x |
Composition Percentage:
The overlap percentage between the Montblanc audience and the Location attribute.
Index: A comparison of the Montblanc audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Montblanc audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 2.13% | 5.77x |
| Art News & Products | 0.45% | 5.27x |
| New York City Education & News Cluster | 2.32% | 5.27x |
| NYC Tourist Attractions | 3.09% | 5.07x |
| Marketing Professionals | 0.91% | 4.33x |
| Fashion Cluster | 2.09% | 4.06x |
| Hudson Valley New York Media | 1.09% | 4.05x |
| Central & South American News | 0.32% | 3.66x |
| Peru Media | 0.27% | 3.50x |
| Caribbean Cluster | 0.41% | 3.44x |
Composition Percentage:
The overlap percentage between the Montblanc audience and the Content Affinity attribute.
Index: A comparison of the Montblanc audience to the internet population.
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DEMOGRAPHICS
The Montblanc audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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