Explore the Montblanc Audience
Below you'll find more information about the Montblanc audience, broken down in different categories based on their digital and physical behaviors. These are 10.9 thousand unique devices whose actions qualify for the Montblanc audience.
INTERESTS
The Montblanc audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Montblanc audience is Media Buying Professionals.
| Interest | Composition | Index |
| Media Buying Professionals | 4.71% | 3.83x |
| Lobbyists | 7.06% | 3.69x |
| Parents of Teenagers Going to College | 11.76% | 3.65x |
| Los Angeles Mass Transit Commuters | 7.06% | 3.63x |
| Soccer Fans | 8.24% | 3.62x |
| Commercial Architects and Designers | 5.88% | 3.56x |
| San Francisco Trip Planners | 8.24% | 3.30x |
| Drama Show Watchers | 4.71% | 3.25x |
| Readers of Jamaican Content | 4.71% | 3.14x |
| Fishing Equipment Shoppers | 9.41% | 3.09x |
Composition Percentage:
The overlap percentage between the Montblanc audience and the Interest attribute.
Index: A comparison of the Montblanc audience to the internet population.
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APPAREL RETAILERS
The Montblanc audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Montblanc audience is Armani.
| Location | Composition | Index |
| Armani | 24.05% | 237.69x |
| Hugo Boss | 37.48% | 219.31x |
| Zara | 9.12% | 85.35x |
| Tommy Bahama | 10.12% | 77.26x |
| Kate Spade | 16.09% | 70.81x |
| Ralph Lauren | 11.94% | 69.63x |
| Coach | 23.22% | 67.91x |
| Free People | 11.11% | 66.55x |
| Michael Kors | 26.37% | 62.86x |
| Brooks Brothers | 11.44% | 55.39x |
Composition Percentage:
The overlap percentage between the Montblanc audience and the Location attribute.
Index: A comparison of the Montblanc audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Montblanc audience is West Virginia News.
| Content Affinity | Composition | Index |
| West Virginia News | 3.53% | 4.63x |
| Las Vegas Hotels | 3.53% | 3.89x |
| Beach Vacations | 0.74% | 3.37x |
| Accounting | 0.58% | 3.26x |
| Antiques & Auctions | 1.32% | 3.25x |
| Assorted Topics (Viral Media, Paid Traffic) | 3.53% | 3.24x |
| North Carolina Education | 2.35% | 3.10x |
| Phoenix News | 4.71% | 3.03x |
| Film Production | 0.25% | 3.03x |
| Writing Tools & Citation | 2.35% | 2.99x |
Composition Percentage:
The overlap percentage between the Montblanc audience and the Content Affinity attribute.
Index: A comparison of the Montblanc audience to the internet population.
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DEMOGRAPHICS
The Montblanc audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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