Dstillery Audiences

MONTBLANC

Audience Size: 31.6 Thousand Devices

Explore the Montblanc Audience

Below you'll find more information about the Montblanc audience, broken down in different categories based on their digital and physical behaviors. These are 31.6 thousand unique devices whose actions qualify for the Montblanc audience.

Dstillery Crafted Audiences

INTERESTS

The Montblanc audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Montblanc audience is Online Grocery Shoppers.

Interest Composition Index
Online Grocery Shoppers 8.12% 3.18x
New York Trip Planners 3.98% 3.01x
Real Estate Decision Makers 6.25% 2.85x
New York Knicks Fans 2.81% 2.63x
United Arab Emirates Trip Planners 2.58% 2.62x
New York Mets Fans 2.66% 2.52x
Readers of Chinese Content 2.89% 2.52x
Broadway Fans 2.42% 2.51x
Travel Book Readers 2.42% 2.38x
New York Rangers Fans 2.34% 2.38x
Composition Percentage: The overlap percentage between the Montblanc audience and the Interest attribute.
Index: A comparison of the Montblanc audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Montblanc audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Montblanc audience is Coach.

Location Composition Index
Coach 21.85% 54.01x
Lululemon 16.22% 52.14x
Victoria's Secret 27.61% 51.36x
H&M 11.58% 47.70x
Anthropologie 9.50% 41.20x
Banana Republic 18.65% 40.56x
Urban Outfitters 9.96% 38.65x
Journeys 8.22% 38.55x
The North Face 8.46% 35.57x
LOFT 8.34% 33.61x
Composition Percentage: The overlap percentage between the Montblanc audience and the Location attribute.
Index: A comparison of the Montblanc audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Montblanc audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 3.67% 6.23x
New York City Education & News Cluster 2.42% 5.73x
New York City Family & Activity Cluster 2.42% 5.23x
New Jersey News Cluster 3.28% 2.85x
LGBTQ Advocacy 1.09% 2.59x
Chicago Cluster 2.27% 2.33x
Israel News 1.25% 2.27x
India News 1.48% 2.26x
Medical & Pharmaceutical Scholarship 1.33% 2.15x
San Francisco Bay Area Cluster 1.80% 2.15x
Composition Percentage: The overlap percentage between the Montblanc audience and the Content Affinity attribute.
Index: A comparison of the Montblanc audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Montblanc audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male