Explore the Montblanc Audience
Below you'll find more information about the Montblanc audience, broken down in different categories based on their digital and physical behaviors. These are 88.5 thousand unique devices whose actions qualify for the Montblanc audience.
INTERESTS
The Montblanc audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Montblanc audience is Phoenix Trip Planners.
| Interest | Composition | Index |
| Phoenix Trip Planners | 8.22% | 4.89x |
| Home Healthcare Researchers | 9.59% | 4.83x |
| Womens Fashion Brands Shoppers | 8.22% | 4.72x |
| Thrift Store Shoppers | 6.85% | 4.64x |
| Spa Goers | 9.59% | 4.61x |
| Online Exercise Class Users | 6.85% | 4.59x |
| France Trip Planners | 6.85% | 4.59x |
| Skin Disorder Researchers | 6.85% | 4.56x |
| Luxury Womens Brands Shoppers | 8.22% | 4.46x |
| Symphony Music Enthusiasts | 6.85% | 4.37x |
Composition Percentage:
The overlap percentage between the Montblanc audience and the Interest attribute.
Index: A comparison of the Montblanc audience to the internet population.
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APPAREL RETAILERS
The Montblanc audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Montblanc audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 13.86% | 110.21x |
| Topshop | 4.73% | 91.76x |
| Club Monaco | 16.09% | 88.96x |
| Joe's Jeans | 2.57% | 86.59x |
| Armani | 32.04% | 85.76x |
| Hugo Boss | 36.57% | 65.06x |
| Kate Spade | 26.32% | 55.76x |
| Bonobos | 11.96% | 55.23x |
| Tommy Bahama | 17.59% | 53.92x |
| Intermix | 5.09% | 48.22x |
Composition Percentage:
The overlap percentage between the Montblanc audience and the Location attribute.
Index: A comparison of the Montblanc audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Montblanc audience is Psychics & Horoscopes.
| Content Affinity | Composition | Index |
| Psychics & Horoscopes | 5.48% | 7.62x |
| Las Vegas Hotels | 4.11% | 5.02x |
| Savannah Georgia News | 3.51% | 4.90x |
| Phoenix News | 6.85% | 4.56x |
| Party Planning & Invitations | 4.11% | 4.19x |
| Hawaii News | 1.75% | 3.88x |
| Aid Groups | 0.28% | 3.69x |
| Beach Vacations | 0.74% | 3.37x |
| Mobile Industry Information | 0.28% | 3.27x |
| Accounting | 0.58% | 3.26x |
Composition Percentage:
The overlap percentage between the Montblanc audience and the Content Affinity attribute.
Index: A comparison of the Montblanc audience to the internet population.
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DEMOGRAPHICS
The Montblanc audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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