Explore the Montblanc Audience
Below you'll find more information about the Montblanc audience, broken down in different categories based on their digital and physical behaviors. These are 131 thousand unique devices whose actions qualify for the Montblanc audience.
INTERESTS
The Montblanc audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Montblanc audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.88% | 2.70x |
| Ballet Enthusiasts | 3.75% | 2.60x |
| San Diego Events Researchers | 2.95% | 2.48x |
| San Francisco Activities Researchers | 2.95% | 2.48x |
| Opera Enthusiasts | 2.99% | 2.35x |
| San Diego Activities Researchers | 2.86% | 2.33x |
| San Diego Trip Planners | 3.88% | 2.33x |
| California Trip Planners | 3.71% | 2.25x |
| Miami Trip Planners | 3.12% | 2.21x |
| Los Angeles Chargers Fans | 2.63% | 2.16x |
Composition Percentage:
The overlap percentage between the Montblanc audience and the Interest attribute.
Index: A comparison of the Montblanc audience to the internet population.
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APPAREL RETAILERS
The Montblanc audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Montblanc audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 25.14% | 200.98x |
| Topshop | 2.15% | 119.36x |
| Armani | 36.19% | 93.38x |
| Everlane | 0.91% | 63.52x |
| Johnston and Murphy | 10.51% | 59.52x |
| Club Monaco | 7.30% | 58.23x |
| Bonobos | 3.79% | 53.92x |
| Hugo Boss | 18.83% | 47.30x |
| Intermix | 5.29% | 45.01x |
| Joe's Jeans | 3.01% | 42.21x |
Composition Percentage:
The overlap percentage between the Montblanc audience and the Location attribute.
Index: A comparison of the Montblanc audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Montblanc audience is San Diego Cluster.
| Content Affinity | Composition | Index |
| San Diego Cluster | 4.82% | 5.92x |
| NYC Tourist Attractions | 2.59% | 3.83x |
| New York City Real Estate Research Cluster | 1.56% | 3.53x |
| Fashion Cluster | 1.52% | 2.79x |
| Furniture & Home Improvement | 1.52% | 2.20x |
| Travel Adventure | 1.65% | 1.97x |
| San Francisco Bay Area Cluster | 1.74% | 1.84x |
| South Florida Cluster | 2.46% | 1.76x |
| Apple Blogs & Hacks | 2.19% | 1.72x |
| Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) | 1.61% | 1.69x |
Composition Percentage:
The overlap percentage between the Montblanc audience and the Content Affinity attribute.
Index: A comparison of the Montblanc audience to the internet population.
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DEMOGRAPHICS
The Montblanc audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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