Explore the Montblanc Audience
Below you'll find more information about the Montblanc audience, broken down in different categories based on their digital and physical behaviors. These are 13.3 thousand unique devices whose actions qualify for the Montblanc audience.
INTERESTS
The Montblanc audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Montblanc audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 5.62% | 8.47x |
| Tesla Enthusiasts | 11.11% | 6.25x |
| Realtors & Real Estate Researchers | 3.37% | 5.32x |
| Restaurant Menu Researchers | 4.30% | 5.03x |
| Western Canada Skiers and Snowboarders | 7.94% | 5.03x |
| Dentists | 9.52% | 4.89x |
| Beekeeping Enthusiasts | 3.37% | 4.80x |
| Work Hard, Play Hard Travelers | 4.49% | 4.66x |
| Family Medical Practice Journal Researchers | 7.94% | 4.65x |
| Luxury Second Home Owners | 4.76% | 4.57x |
Composition Percentage:
The overlap percentage between the Montblanc audience and the Interest attribute.
Index: A comparison of the Montblanc audience to the internet population.
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APPAREL RETAILERS
The Montblanc audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Montblanc audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 12.97% | 152.38x |
| Armani | 28.09% | 131.64x |
| Hugo Boss | 36.96% | 109.47x |
| Intermix | 3.26% | 68.83x |
| Saint Laurent Paris | 3.61% | 66.91x |
| Zara | 12.34% | 60.44x |
| Bonobos | 6.45% | 51.32x |
| Tommy Bahama | 10.47% | 47.29x |
| Free People | 15.60% | 46.82x |
| J. Crew | 31.14% | 39.64x |
Composition Percentage:
The overlap percentage between the Montblanc audience and the Location attribute.
Index: A comparison of the Montblanc audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Montblanc audience is Stay at Home Mom.
| Content Affinity | Composition | Index |
| Stay at Home Mom | 4.76% | 5.18x |
| Philadelphia Cluster | 4.76% | 4.48x |
| Assorted Topics (Viral Media, Paid Traffic) | 4.49% | 4.35x |
| Chicago Cluster | 6.35% | 4.24x |
| Build Your Own Computer Enthusiasts | 3.17% | 3.85x |
| Pittsburgh News | 6.35% | 3.58x |
| Las Vegas Hotels | 3.17% | 3.54x |
| Beach Vacations | 0.74% | 3.37x |
| Accounting | 0.58% | 3.26x |
| Antiques & Auctions | 1.32% | 3.25x |
Composition Percentage:
The overlap percentage between the Montblanc audience and the Content Affinity attribute.
Index: A comparison of the Montblanc audience to the internet population.
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DEMOGRAPHICS
The Montblanc audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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