Explore the Montblanc Audience
Below you'll find more information about the Montblanc audience, broken down in different categories based on their digital and physical behaviors. These are 170.5 thousand unique devices whose actions qualify for the Montblanc audience.
INTERESTS
The Montblanc audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Montblanc audience is Major Airline Customers.
| Interest | Composition | Index |
| Major Airline Customers | 5.11% | 2.28x |
| Los Angeles Trip Planners | 5.52% | 2.27x |
| Colombia Trip Planners | 4.60% | 2.24x |
| Shared Work Space Researchers | 5.11% | 2.19x |
| Elite Cycling Gear Shoppers | 4.39% | 2.17x |
| Readers of Panamanian Content | 4.09% | 2.09x |
| Miami Heat Fans | 4.21% | 2.09x |
| Readers of South American Content | 4.19% | 2.08x |
| United Arab Emirates Trip Planners | 4.19% | 2.04x |
| Womens Fashion Brands Shoppers | 4.49% | 2.03x |
Composition Percentage:
The overlap percentage between the Montblanc audience and the Interest attribute.
Index: A comparison of the Montblanc audience to the internet population.
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APPAREL RETAILERS
The Montblanc audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Montblanc audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 18.90% | 108.65x |
| Topshop | 6.56% | 79.49x |
| Armani | 35.53% | 73.34x |
| Joe's Jeans | 3.46% | 71.57x |
| Club Monaco | 16.36% | 68.24x |
| Hugo Boss | 37.11% | 49.99x |
| Kate Spade | 30.06% | 48.58x |
| Bonobos | 13.71% | 47.38x |
| Supreme | 0.90% | 40.32x |
| Intermix | 6.12% | 38.06x |
Composition Percentage:
The overlap percentage between the Montblanc audience and the Location attribute.
Index: A comparison of the Montblanc audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Montblanc audience is Retail Industry News.
| Content Affinity | Composition | Index |
| Retail Industry News | 0.37% | 6.42x |
| Real Estate Cluster | 0.31% | 5.88x |
| Spanish Lifestyle & Health | 0.31% | 5.66x |
| Grocery & Food Service | 0.41% | 4.66x |
| Philippines News | 0.72% | 4.57x |
| Korea Cluster | 0.31% | 4.49x |
| Hawaii News | 1.84% | 4.25x |
| Peru Media | 0.41% | 3.88x |
| Central & South American News | 0.51% | 3.86x |
| Aid Groups | 0.28% | 3.69x |
Composition Percentage:
The overlap percentage between the Montblanc audience and the Content Affinity attribute.
Index: A comparison of the Montblanc audience to the internet population.
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DEMOGRAPHICS
The Montblanc audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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