Explore the Montblanc Audience
Below you'll find more information about the Montblanc audience, broken down in different categories based on their digital and physical behaviors. These are 30.1 thousand unique devices whose actions qualify for the Montblanc audience.
INTERESTS
The Montblanc audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Montblanc audience is Caribbean Destination Reopening Researchers.
| Interest | Composition | Index |
| Caribbean Destination Reopening Researchers | 4.92% | 7.15x |
| Readers of Jamaican Content | 7.38% | 6.38x |
| Work Comes First Travelers | 3.28% | 5.86x |
| Global Destinations Reopening Researchers | 4.10% | 5.58x |
| Readers of Japanese Content | 4.10% | 5.15x |
| Coffee Lovers | 4.92% | 4.78x |
| Palm Beach Trip Planners | 6.56% | 4.62x |
| Travel Guide and Review Readers | 4.92% | 4.54x |
| Caribbean Trip Planners | 6.56% | 4.46x |
| Tech News Enthusiasts | 3.28% | 4.44x |
Composition Percentage:
The overlap percentage between the Montblanc audience and the Interest attribute.
Index: A comparison of the Montblanc audience to the internet population.
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APPAREL RETAILERS
The Montblanc audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Montblanc audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 12.51% | 69.89x |
| Armani | 27.67% | 62.59x |
| Hugo Boss | 38.86% | 55.92x |
| Saint Laurent Paris | 3.47% | 33.49x |
| Zara | 14.36% | 33.22x |
| Intermix | 3.07% | 32.80x |
| Topshop | 1.16% | 30.94x |
| Bonobos | 7.92% | 29.24x |
| Joe's Jeans | 1.25% | 29.15x |
| Free People | 18.69% | 25.60x |
Composition Percentage:
The overlap percentage between the Montblanc audience and the Location attribute.
Index: A comparison of the Montblanc audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Montblanc audience is Movie Reviews.
| Content Affinity | Composition | Index |
| Movie Reviews | 2.46% | 4.58x |
| Educational Publishing | 2.46% | 4.43x |
| South Florida Cluster | 7.38% | 4.41x |
| Build Your Own Computer Enthusiasts | 2.46% | 4.11x |
| Poetry Fans | 4.10% | 3.72x |
| Phoenix News | 3.28% | 3.62x |
| San Francisco Bay Area Cluster | 1.64% | 3.40x |
| Beach Vacations | 0.74% | 3.37x |
| Liberal Media | 4.10% | 3.36x |
| Small Business Resources | 4.10% | 3.30x |
Composition Percentage:
The overlap percentage between the Montblanc audience and the Content Affinity attribute.
Index: A comparison of the Montblanc audience to the internet population.
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DEMOGRAPHICS
The Montblanc audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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