Dstillery Audiences

MOTHERHOOD MATERNITY

Audience Size: 339.5 Thousand Devices

Explore the Motherhood Maternity Audience

Below you'll find more information about the Motherhood Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 339.5 thousand unique devices whose actions qualify for the Motherhood Maternity audience.

Dstillery Crafted Audiences

INTERESTS

The Motherhood Maternity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Motherhood Maternity audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.02% 4.47x
Countdown to the Beach Travelers 0.03% 3.01x
Action Movie and TV Enthusiasts 3.14% 1.67x
Baltimore Orioles Fans 3.08% 1.63x
Toronto Blue Jays Fans 2.83% 1.61x
Milwaukee Brewers Fans 2.96% 1.55x
Scifi Movie and TV Enthusiasts 3.02% 1.54x
Baltimore Ravens Fans 2.96% 1.53x
Comedy Movie and TV Enthusiasts 3.02% 1.53x
Work Hard, Play Hard Travelers 0.16% 1.51x
Composition Percentage: The overlap percentage between the Motherhood Maternity audience and the Interest attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Motherhood Maternity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Motherhood Maternity audience is Buckle.

Location Composition Index
Buckle 17.12% 24.27x
Aeropostale 13.75% 22.01x
Charlotte Russe 11.87% 21.80x
Express 15.97% 21.29x
Zumiez 20.75% 20.95x
Gymboree 11.91% 20.13x
Hollister 11.23% 19.89x
American Eagle Outfitters 24.31% 19.64x
Kate Spade 7.12% 19.62x
Michael Kors 10.32% 19.31x
Composition Percentage: The overlap percentage between the Motherhood Maternity audience and the Location attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Motherhood Maternity audience is Canada News.

Content Affinity Composition Index
Canada News 0.03% 45.14x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.05% 22.55x
Local & Travel England - North Midlands 0.03% 19.17x
Assorted Topics (Insurance, Travel, Viral Media) 0.04% 17.98x
Saskatchewan Media & Retail Cluster 0.05% 14.94x
Assorted Topics (Animals, Clothing, Events, Education) 0.03% 14.25x
Sports - Skiing, Snowboarding 0.02% 12.67x
Parenting & Nutrition 0.04% 12.09x
Home Décor, Furniture, & Decorating 0.03% 11.66x
Local & Travel England - Northern England 0.03% 9.95x
Composition Percentage: The overlap percentage between the Motherhood Maternity audience and the Content Affinity attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Motherhood Maternity audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male