Dstillery Audiences

MOTHERHOOD MATERNITY

Audience Size: 225.4 Thousand Devices

Explore the Motherhood Maternity Audience

Below you'll find more information about the Motherhood Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 225.4 thousand unique devices whose actions qualify for the Motherhood Maternity audience.

Dstillery Crafted Audiences

INTERESTS

The Motherhood Maternity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Motherhood Maternity audience is HGTV Enthusiasts.

Interest Composition Index
HGTV Enthusiasts 3.96% 2.46x
Healthy Diet Recipe Researchers 2.97% 2.45x
Mother's Day Celebrators 2.23% 2.38x
Mid-Range Grocery Shoppers 3.71% 2.29x
Florida Gulf Coast Travel Researchers 5.20% 2.10x
Chicago Cubs Fans 3.96% 2.09x
Turkey Trip Planners 3.47% 2.07x
Athleisure Shoppers 3.71% 2.05x
Portuguese Food Enthusiasts 2.72% 1.99x
Cooking Show Fans 2.97% 1.96x
Composition Percentage: The overlap percentage between the Motherhood Maternity audience and the Interest attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Motherhood Maternity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Motherhood Maternity audience is Buckle.

Location Composition Index
Buckle 30.07% 27.55x
Charlotte Russe 7.39% 25.44x
Aeropostale 29.02% 24.23x
Zumiez 29.60% 21.71x
Gymboree 19.89% 21.00x
American Eagle Outfitters 24.52% 20.71x
Hollister 17.13% 19.49x
The Childrens Place 30.58% 17.77x
Express 23.91% 17.64x
Journeys 31.34% 17.33x
Composition Percentage: The overlap percentage between the Motherhood Maternity audience and the Location attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Motherhood Maternity audience is Vietnam Cluster.

Content Affinity Composition Index
Vietnam Cluster 0.16% 5.76x
Retail Industry News 0.19% 4.14x
Philanthropy - Charities & Fundraising 0.74% 3.98x
International Travel 0.32% 3.93x
Eye Health & Vision 0.33% 3.84x
Startup Investment 0.50% 3.69x
Vermont Cluster 0.50% 3.54x
Rochester New York Cluster 3.22% 3.54x
Canadian Real Estate Researcher Cluster 0.03% 3.52x
Liberal Views on Government, Finance, and Economy 0.32% 3.50x
Composition Percentage: The overlap percentage between the Motherhood Maternity audience and the Content Affinity attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Motherhood Maternity audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female