Dstillery Audiences

MOTHERHOOD MATERNITY

Audience Size: 318 Thousand Devices

Explore the Motherhood Maternity Audience

Below you'll find more information about the Motherhood Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 318 thousand unique devices whose actions qualify for the Motherhood Maternity audience.

Dstillery Crafted Audiences

INTERESTS

The Motherhood Maternity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Motherhood Maternity audience is Florida Gulf Coast Travel Researchers.

Interest Composition Index
Florida Gulf Coast Travel Researchers 2.13% 1.55x
Mid-Range Grocery Shoppers 2.16% 1.54x
Work Hard, Play Hard Travelers 0.16% 1.51x
Philadelphia Phillies Fans 1.67% 1.46x
Houston Trip Planners 2.26% 1.43x
MS Information Researchers 1.47% 1.42x
Automotive Safety Researchers 1.74% 1.41x
Washington DC Trip Planners 1.97% 1.41x
Texas Energy Providers 1.90% 1.39x
Italian Chain Restaurant Eaters 1.57% 1.38x
Composition Percentage: The overlap percentage between the Motherhood Maternity audience and the Interest attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Motherhood Maternity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Motherhood Maternity audience is Kate Spade.

Location Composition Index
Kate Spade 7.34% 29.00x
Madewell 7.46% 26.32x
Free People 7.62% 25.79x
Buckle 8.22% 24.58x
Express 10.10% 24.15x
Hollister 9.51% 22.76x
American Eagle Outfitters 17.92% 22.22x
Journeys 12.90% 21.85x
Gymboree 8.94% 20.89x
Zumiez 14.08% 20.65x
Composition Percentage: The overlap percentage between the Motherhood Maternity audience and the Location attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Motherhood Maternity audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 1.47% 8.83x
Internet Radio 0.26% 3.12x
Minnesota Community Business Cluster 0.82% 3.04x
Marijuana 0.20% 2.36x
Wisconsin Universities 1.08% 2.35x
Higher-End Fashion Brands 0.20% 2.15x
New Jersey Travel Location Cluster 0.75% 2.14x
North Dakota Cluster 0.66% 2.13x
Cheerleading 0.16% 2.08x
Magic & Games 0.39% 2.07x
Composition Percentage: The overlap percentage between the Motherhood Maternity audience and the Content Affinity attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Motherhood Maternity audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female