Dstillery Audiences

MOTHERHOOD MATERNITY

Audience Size: 13.1 Thousand Devices

Explore the Motherhood Maternity Audience

Below you'll find more information about the Motherhood Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 13.1 thousand unique devices whose actions qualify for the Motherhood Maternity audience.

Dstillery Crafted Audiences

INTERESTS

The Motherhood Maternity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Motherhood Maternity audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 2.78% 2.26x
Texas Energy Providers 2.12% 2.21x
Texas Trip Planners 2.45% 1.93x
Southern Central Voters 1.70% 1.68x
Painting Hobbyist 1.96% 1.59x
Mexican Food Enthusiasts 1.83% 1.58x
Austin Trip Planners 1.60% 1.55x
Cosplay Enthusiasts 2.39% 1.50x
Fragrance Shoppers 1.96% 1.49x
Smartphone Case Shoppers 1.90% 1.48x
Composition Percentage: The overlap percentage between the Motherhood Maternity audience and the Interest attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Motherhood Maternity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Motherhood Maternity audience is Banana Republic.

Location Composition Index
Banana Republic 3.37% 6.59x
J. Crew 1.82% 4.26x
Brooks Brothers 1.82% 3.93x
REI 1.62% 3.48x
Composition Percentage: The overlap percentage between the Motherhood Maternity audience and the Location attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Motherhood Maternity audience is Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel).

Content Affinity Composition Index
Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) 2.48% 9.84x
Texas News Cluster 1.21% 2.84x
Texas Media 1.93% 2.69x
Pre-Built Home Researchers 0.42% 2.30x
Beauty & Cosmetics 0.39% 2.22x
Dental Health 0.36% 1.89x
Mobile Phone Networks 0.36% 1.89x
Texas News 0.88% 1.87x
Texas University Athletics 0.52% 1.80x
Cakes & Sweets 0.29% 1.78x
Composition Percentage: The overlap percentage between the Motherhood Maternity audience and the Content Affinity attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.