Explore the Motherhood Maternity Audience
Below you'll find more information about the Motherhood Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 237.3 thousand unique devices whose actions qualify for the Motherhood Maternity audience.
INTERESTS
The Motherhood Maternity audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Motherhood Maternity audience is Texas Energy Providers.
| Interest | Composition | Index |
| Texas Energy Providers | 2.34% | 1.79x |
| Houston Trip Planners | 2.64% | 1.74x |
| Houston Activity Researchers | 1.71% | 1.57x |
| Green Bay Packers Fans | 1.62% | 1.52x |
| Work Hard, Play Hard Travelers | 0.16% | 1.51x |
| Background Check Users | 1.79% | 1.51x |
| Texas Trip Planners | 2.36% | 1.48x |
| Gift Givers | 1.85% | 1.48x |
| Bodybuilding Enthusiasts | 2.20% | 1.43x |
| Austin Trip Planners | 2.08% | 1.42x |
Composition Percentage:
The overlap percentage between the Motherhood Maternity audience and the Interest attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
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APPAREL RETAILERS
The Motherhood Maternity audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Motherhood Maternity audience is Journeys.
| Location | Composition | Index |
| Journeys | 13.21% | 30.36x |
| Hollister | 7.73% | 30.18x |
| Express | 9.86% | 29.02x |
| Gymboree | 9.99% | 24.39x |
| American Eagle Outfitters | 17.77% | 24.10x |
| Eddie Bauer | 4.15% | 23.80x |
| Aeropostale | 9.67% | 22.21x |
| Zumiez | 8.87% | 20.85x |
| Charlotte Russe | 5.53% | 20.80x |
| Abercrombie & Fitch | 8.41% | 20.18x |
Composition Percentage:
The overlap percentage between the Motherhood Maternity audience and the Location attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Motherhood Maternity audience is Assorted Topics (The Outdoors, Sports, Furniture, Travel).
| Content Affinity | Composition | Index |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 0.93% | 3.65x |
| East Texas Cluster | 0.40% | 2.87x |
| Wisconsin Universities | 1.30% | 2.84x |
| Vietnam Cluster | 0.11% | 2.77x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.09% | 2.55x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.07% | 2.52x |
| Wisconsin Travel & Tourism Cluster | 1.02% | 2.41x |
| Cars, Travel & Food | 0.07% | 2.39x |
| Northern Texas Cluster | 0.99% | 2.39x |
| Organic Beauty & Skincare Products | 0.28% | 2.32x |
Composition Percentage:
The overlap percentage between the Motherhood Maternity audience and the Content Affinity attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
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DEMOGRAPHICS
The Motherhood Maternity audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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