Explore the Motherhood Maternity Audience
Below you'll find more information about the Motherhood Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 391.7 thousand unique devices whose actions qualify for the Motherhood Maternity audience.
INTERESTS
The Motherhood Maternity audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Motherhood Maternity audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.16% | 1.51x |
| Painting Hobbyist | 3.94% | 1.44x |
| Texas Energy Providers | 3.47% | 1.44x |
| Work Comes First Travelers | 0.02% | 1.36x |
| Houston Activity Researchers | 2.89% | 1.36x |
| TV Game Show Fans | 2.46% | 1.32x |
| Discount Big Box Shoppers | 2.53% | 1.30x |
| Action Movie and TV Enthusiasts | 2.96% | 1.29x |
| Big & Tall Men | 3.25% | 1.29x |
| Budget Grocery Shoppers | 2.35% | 1.29x |
Composition Percentage:
The overlap percentage between the Motherhood Maternity audience and the Interest attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
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APPAREL RETAILERS
The Motherhood Maternity audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Motherhood Maternity audience is Buckle.
| Location | Composition | Index |
| Buckle | 27.33% | 24.41x |
| Aeropostale | 23.82% | 23.05x |
| Charlotte Russe | 19.48% | 23.01x |
| Abercrombie & Fitch | 12.64% | 22.14x |
| Zumiez | 27.13% | 20.63x |
| Hollister | 15.99% | 19.73x |
| Express | 22.14% | 19.37x |
| Gymboree | 17.15% | 19.00x |
| American Eagle Outfitters | 27.86% | 18.74x |
| Eddie Bauer | 8.34% | 17.75x |
Composition Percentage:
The overlap percentage between the Motherhood Maternity audience and the Location attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Motherhood Maternity audience is Memes & Comedy.
| Content Affinity | Composition | Index |
| Memes & Comedy | 0.11% | 3.95x |
| Chat Rooms | 0.07% | 3.94x |
| Assorted Topics (Television, Origami, Men's Health) | 0.07% | 3.58x |
| Sports Apparel | 0.11% | 3.53x |
| Canadian Real Estate Researcher Cluster | 0.03% | 3.52x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.14% | 3.05x |
| Concert Posters | 0.07% | 2.79x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.07% | 2.76x |
| Flower Shopping | 0.07% | 2.70x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.07% | 2.64x |
Composition Percentage:
The overlap percentage between the Motherhood Maternity audience and the Content Affinity attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
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DEMOGRAPHICS
The Motherhood Maternity audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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