Dstillery Audiences

MOTHERHOOD MATERNITY

Audience Size: 60.7 Thousand Devices

Explore the Motherhood Maternity Audience

Below you'll find more information about the Motherhood Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 60.7 thousand unique devices whose actions qualify for the Motherhood Maternity audience.

Dstillery Crafted Audiences

INTERESTS

The Motherhood Maternity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Motherhood Maternity audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 4.32% 2.60x
School Closings Updates Readers 1.98% 2.60x
Chocolate Lovers 4.50% 2.57x
Readers of South American Content 4.32% 2.43x
SEO Specialists 3.96% 2.40x
Home Buyers 2.88% 2.28x
Northeastern Voters 3.78% 2.23x
Cape Cod News Readers 3.24% 2.21x
UConn Huskies Fans 2.88% 2.20x
New York Yankees Fans 3.60% 2.19x
Composition Percentage: The overlap percentage between the Motherhood Maternity audience and the Interest attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Motherhood Maternity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Motherhood Maternity audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 18.97% 22.45x
Zumiez 15.88% 22.26x
Buckle 19.26% 21.82x
Aeropostale 17.26% 21.11x
Forever 21 9.77% 20.82x
Gymboree 12.20% 18.30x
Journeys 23.82% 17.86x
Victoria's Secret 23.58% 17.56x
Express 16.17% 17.26x
H&M 8.31% 17.04x
Composition Percentage: The overlap percentage between the Motherhood Maternity audience and the Location attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Motherhood Maternity audience is Latin American Spanish Language News.

Content Affinity Composition Index
Latin American Spanish Language News 1.44% 7.07x
Gossip & Entertainment 0.72% 6.18x
Vietnam Cluster 0.16% 5.76x
Sewing, Embroidery & Quilting 0.52% 5.59x
Latin American News 1.26% 5.34x
Spain News - Madrid & Seville 0.90% 5.22x
New Jersey News Cluster 6.85% 4.63x
New York City Family & Activity Cluster 2.70% 4.32x
Retail Industry News 0.19% 4.14x
Middle East News 0.54% 4.05x
Composition Percentage: The overlap percentage between the Motherhood Maternity audience and the Content Affinity attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Motherhood Maternity audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female