Explore the Motherhood Maternity Audience
Below you'll find more information about the Motherhood Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 225.4 thousand unique devices whose actions qualify for the Motherhood Maternity audience.
INTERESTS
The Motherhood Maternity audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Motherhood Maternity audience is HGTV Enthusiasts.
| Interest | Composition | Index |
| HGTV Enthusiasts | 3.96% | 2.46x |
| Healthy Diet Recipe Researchers | 2.97% | 2.45x |
| Mother's Day Celebrators | 2.23% | 2.38x |
| Mid-Range Grocery Shoppers | 3.71% | 2.29x |
| Florida Gulf Coast Travel Researchers | 5.20% | 2.10x |
| Chicago Cubs Fans | 3.96% | 2.09x |
| Turkey Trip Planners | 3.47% | 2.07x |
| Athleisure Shoppers | 3.71% | 2.05x |
| Portuguese Food Enthusiasts | 2.72% | 1.99x |
| Cooking Show Fans | 2.97% | 1.96x |
Composition Percentage:
The overlap percentage between the Motherhood Maternity audience and the Interest attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
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APPAREL RETAILERS
The Motherhood Maternity audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Motherhood Maternity audience is Buckle.
| Location | Composition | Index |
| Buckle | 30.07% | 27.55x |
| Charlotte Russe | 7.39% | 25.44x |
| Aeropostale | 29.02% | 24.23x |
| Zumiez | 29.60% | 21.71x |
| Gymboree | 19.89% | 21.00x |
| American Eagle Outfitters | 24.52% | 20.71x |
| Hollister | 17.13% | 19.49x |
| The Childrens Place | 30.58% | 17.77x |
| Express | 23.91% | 17.64x |
| Journeys | 31.34% | 17.33x |
Composition Percentage:
The overlap percentage between the Motherhood Maternity audience and the Location attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Motherhood Maternity audience is Vietnam Cluster.
| Content Affinity | Composition | Index |
| Vietnam Cluster | 0.16% | 5.76x |
| Retail Industry News | 0.19% | 4.14x |
| Philanthropy - Charities & Fundraising | 0.74% | 3.98x |
| International Travel | 0.32% | 3.93x |
| Eye Health & Vision | 0.33% | 3.84x |
| Startup Investment | 0.50% | 3.69x |
| Vermont Cluster | 0.50% | 3.54x |
| Rochester New York Cluster | 3.22% | 3.54x |
| Canadian Real Estate Researcher Cluster | 0.03% | 3.52x |
| Liberal Views on Government, Finance, and Economy | 0.32% | 3.50x |
Composition Percentage:
The overlap percentage between the Motherhood Maternity audience and the Content Affinity attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
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DEMOGRAPHICS
The Motherhood Maternity audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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