Explore the Motherhood Maternity Audience
Below you'll find more information about the Motherhood Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 399.1 thousand unique devices whose actions qualify for the Motherhood Maternity audience.
INTERESTS
The Motherhood Maternity audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Motherhood Maternity audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 0.02% | 4.47x |
| Countdown to the Beach Travelers | 0.03% | 3.01x |
| Work Hard, Play Hard Travelers | 0.16% | 1.51x |
| Texas Trip Planners | 3.09% | 1.41x |
| Florida Gulf Coast Travel Researchers | 3.19% | 1.40x |
| Work Comes First Travelers | 0.02% | 1.36x |
| Texas Energy Providers | 2.72% | 1.36x |
| Houston Trip Planners | 3.01% | 1.32x |
| Casual Dining Restaurant Researchers | 1.85% | 1.32x |
| Cosplay Enthusiasts | 2.85% | 1.32x |
Composition Percentage:
The overlap percentage between the Motherhood Maternity audience and the Interest attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
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APPAREL RETAILERS
The Motherhood Maternity audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Motherhood Maternity audience is Buckle.
| Location | Composition | Index |
| Buckle | 21.50% | 25.83x |
| Aeropostale | 18.37% | 24.43x |
| Charlotte Russe | 15.05% | 23.61x |
| Zumiez | 23.56% | 21.66x |
| Express | 20.22% | 21.37x |
| Hollister | 13.29% | 21.05x |
| Abercrombie & Fitch | 12.48% | 20.98x |
| Gymboree | 13.99% | 20.51x |
| American Eagle Outfitters | 27.02% | 20.32x |
| Free People | 6.81% | 18.82x |
Composition Percentage:
The overlap percentage between the Motherhood Maternity audience and the Location attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Motherhood Maternity audience is Canada News.
| Content Affinity | Composition | Index |
| Canada News | 0.03% | 45.14x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.05% | 22.55x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.04% | 17.98x |
| Saskatchewan Media & Retail Cluster | 0.05% | 14.94x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.03% | 14.25x |
| Sports - Skiing, Snowboarding | 0.02% | 12.67x |
| Parenting & Nutrition | 0.04% | 12.09x |
| Home Décor, Furniture, & Decorating | 0.03% | 11.66x |
| Fashion & Cosmetics | 0.03% | 11.29x |
| Local & Travel England - North Midlands | 0.03% | 10.55x |
Composition Percentage:
The overlap percentage between the Motherhood Maternity audience and the Content Affinity attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
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DEMOGRAPHICS
The Motherhood Maternity audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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