Explore the Motherhood Maternity Audience
Below you'll find more information about the Motherhood Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 100.5 thousand unique devices whose actions qualify for the Motherhood Maternity audience.
INTERESTS
The Motherhood Maternity audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Motherhood Maternity audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 2.58% | 2.13x |
| Texas Energy Providers | 1.68% | 1.78x |
| Houston Astros Fans | 1.54% | 1.53x |
| UFC and MMA Fans | 1.12% | 1.45x |
| Texas Trip Planners | 1.84% | 1.44x |
| Oklahoma State Cowboys Fans | 1.54% | 1.42x |
| Billiards Enthusiasts | 1.52% | 1.39x |
| Fragrance Shoppers | 1.62% | 1.34x |
| Florida Gators Fans | 1.33% | 1.33x |
| Southern Central Voters | 1.25% | 1.33x |
Composition Percentage:
The overlap percentage between the Motherhood Maternity audience and the Interest attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
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APPAREL RETAILERS
The Motherhood Maternity audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Motherhood Maternity audience is Journeys.
| Location | Composition | Index |
| Journeys | 11.07% | 51.89x |
| Express | 8.92% | 47.92x |
| Hollister | 5.04% | 40.16x |
| Eddie Bauer | 3.13% | 33.14x |
| American Eagle Outfitters | 12.87% | 32.25x |
| Charlotte Russe | 4.35% | 27.59x |
| Uniqlo | 2.08% | 26.65x |
| Victoria's Secret | 13.59% | 25.29x |
| The Childrens Place | 13.15% | 25.28x |
| Coach | 10.22% | 25.26x |
Composition Percentage:
The overlap percentage between the Motherhood Maternity audience and the Location attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Motherhood Maternity audience is Texas Media.
| Content Affinity | Composition | Index |
| Texas Media | 2.18% | 2.86x |
| Vermont Cluster | 0.37% | 2.70x |
| Pre-Built Home Researchers | 0.40% | 2.14x |
| Wisconsin Travel & Tourism Cluster | 0.77% | 2.07x |
| Mobile Phone Networks | 0.37% | 1.96x |
| Minnesota Community Business Cluster | 0.51% | 1.94x |
| Christians Prosperity Gospel | 0.24% | 1.66x |
| Hockey | 0.51% | 1.63x |
| Assorted Topics #11662 (Viral Media, Paid Traffic) | 0.27% | 1.61x |
| Texas News Cluster | 0.72% | 1.59x |
Composition Percentage:
The overlap percentage between the Motherhood Maternity audience and the Content Affinity attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
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DEMOGRAPHICS
The Motherhood Maternity audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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