Dstillery Audiences

MOTHERHOOD MATERNITY

Audience Size: 399.1 Thousand Devices

Explore the Motherhood Maternity Audience

Below you'll find more information about the Motherhood Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 399.1 thousand unique devices whose actions qualify for the Motherhood Maternity audience.

Dstillery Crafted Audiences

INTERESTS

The Motherhood Maternity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Motherhood Maternity audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.02% 4.47x
Countdown to the Beach Travelers 0.03% 3.01x
Work Hard, Play Hard Travelers 0.16% 1.51x
Texas Trip Planners 3.09% 1.41x
Florida Gulf Coast Travel Researchers 3.19% 1.40x
Work Comes First Travelers 0.02% 1.36x
Texas Energy Providers 2.72% 1.36x
Houston Trip Planners 3.01% 1.32x
Casual Dining Restaurant Researchers 1.85% 1.32x
Cosplay Enthusiasts 2.85% 1.32x
Composition Percentage: The overlap percentage between the Motherhood Maternity audience and the Interest attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Motherhood Maternity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Motherhood Maternity audience is Buckle.

Location Composition Index
Buckle 21.50% 25.83x
Aeropostale 18.37% 24.43x
Charlotte Russe 15.05% 23.61x
Zumiez 23.56% 21.66x
Express 20.22% 21.37x
Hollister 13.29% 21.05x
Abercrombie & Fitch 12.48% 20.98x
Gymboree 13.99% 20.51x
American Eagle Outfitters 27.02% 20.32x
Free People 6.81% 18.82x
Composition Percentage: The overlap percentage between the Motherhood Maternity audience and the Location attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Motherhood Maternity audience is Canada News.

Content Affinity Composition Index
Canada News 0.03% 45.14x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.05% 22.55x
Assorted Topics (Insurance, Travel, Viral Media) 0.04% 17.98x
Saskatchewan Media & Retail Cluster 0.05% 14.94x
Assorted Topics (Animals, Clothing, Events, Education) 0.03% 14.25x
Sports - Skiing, Snowboarding 0.02% 12.67x
Parenting & Nutrition 0.04% 12.09x
Home Décor, Furniture, & Decorating 0.03% 11.66x
Fashion & Cosmetics 0.03% 11.29x
Local & Travel England - North Midlands 0.03% 10.55x
Composition Percentage: The overlap percentage between the Motherhood Maternity audience and the Content Affinity attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Motherhood Maternity audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female