Explore the Motherhood Maternity Audience
Below you'll find more information about the Motherhood Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 46.5 thousand unique devices whose actions qualify for the Motherhood Maternity audience.
INTERESTS
The Motherhood Maternity audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Motherhood Maternity audience is Mid-Range Grocery Shoppers.
| Interest | Composition | Index |
| Mid-Range Grocery Shoppers | 4.65% | 2.41x |
| New York Knicks Fans | 3.54% | 1.99x |
| High-End Baby Brand Shoppers | 5.09% | 1.96x |
| Condom Shoppers | 4.20% | 1.94x |
| Grand Theft Auto Video Game Fans | 5.09% | 1.91x |
| F1 Racing Enthusiasts | 4.20% | 1.90x |
| Teen Girl Clothing Shoppers | 4.20% | 1.89x |
| Board Game Enthusiasts | 4.42% | 1.88x |
| Minivan Auto Intenders | 2.65% | 1.85x |
| Video Game Shoppers | 4.65% | 1.84x |
Composition Percentage:
The overlap percentage between the Motherhood Maternity audience and the Interest attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
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APPAREL RETAILERS
The Motherhood Maternity audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Motherhood Maternity audience is Buckle.
| Location | Composition | Index |
| Buckle | 16.33% | 29.80x |
| American Eagle Outfitters | 16.19% | 29.63x |
| Zumiez | 12.78% | 29.04x |
| Aeropostale | 12.96% | 26.40x |
| Journeys | 19.70% | 24.16x |
| Forever 21 | 7.62% | 23.87x |
| Gymboree | 9.53% | 22.58x |
| Victoria's Secret | 18.58% | 22.53x |
| H&M | 7.00% | 20.94x |
| The Childrens Place | 17.35% | 20.53x |
Composition Percentage:
The overlap percentage between the Motherhood Maternity audience and the Location attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Motherhood Maternity audience is Vietnam Cluster.
| Content Affinity | Composition | Index |
| Vietnam Cluster | 0.16% | 5.76x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 0.67% | 4.42x |
| Cakes & Sweets | 0.64% | 4.42x |
| Retail Industry News | 0.19% | 4.14x |
| Home Remodeling | 0.44% | 3.95x |
| Alberta Canada Cluster | 0.88% | 3.53x |
| Canadian Real Estate Researcher Cluster | 0.03% | 3.52x |
| Shoes & Accessories | 0.50% | 3.50x |
| Women Shoppers | 0.88% | 3.48x |
| Teen Hair | 0.44% | 3.44x |
Composition Percentage:
The overlap percentage between the Motherhood Maternity audience and the Content Affinity attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
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DEMOGRAPHICS
The Motherhood Maternity audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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