Dstillery Audiences

MOTHERHOOD MATERNITY

Audience Size: 391.7 Thousand Devices

Explore the Motherhood Maternity Audience

Below you'll find more information about the Motherhood Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 391.7 thousand unique devices whose actions qualify for the Motherhood Maternity audience.

Dstillery Crafted Audiences

INTERESTS

The Motherhood Maternity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Motherhood Maternity audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.16% 1.51x
Painting Hobbyist 3.94% 1.44x
Texas Energy Providers 3.47% 1.44x
Work Comes First Travelers 0.02% 1.36x
Houston Activity Researchers 2.89% 1.36x
TV Game Show Fans 2.46% 1.32x
Discount Big Box Shoppers 2.53% 1.30x
Action Movie and TV Enthusiasts 2.96% 1.29x
Big & Tall Men 3.25% 1.29x
Budget Grocery Shoppers 2.35% 1.29x
Composition Percentage: The overlap percentage between the Motherhood Maternity audience and the Interest attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Motherhood Maternity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Motherhood Maternity audience is Buckle.

Location Composition Index
Buckle 27.33% 24.41x
Aeropostale 23.82% 23.05x
Charlotte Russe 19.48% 23.01x
Abercrombie & Fitch 12.64% 22.14x
Zumiez 27.13% 20.63x
Hollister 15.99% 19.73x
Express 22.14% 19.37x
Gymboree 17.15% 19.00x
American Eagle Outfitters 27.86% 18.74x
Eddie Bauer 8.34% 17.75x
Composition Percentage: The overlap percentage between the Motherhood Maternity audience and the Location attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Motherhood Maternity audience is Memes & Comedy.

Content Affinity Composition Index
Memes & Comedy 0.11% 3.95x
Chat Rooms 0.07% 3.94x
Assorted Topics (Television, Origami, Men's Health) 0.07% 3.58x
Sports Apparel 0.11% 3.53x
Canadian Real Estate Researcher Cluster 0.03% 3.52x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.14% 3.05x
Concert Posters 0.07% 2.79x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.07% 2.76x
Flower Shopping 0.07% 2.70x
Liberal Views on LGBTQ Rights and Pro-Choice 0.07% 2.64x
Composition Percentage: The overlap percentage between the Motherhood Maternity audience and the Content Affinity attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Motherhood Maternity audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female