Explore the Motherhood Maternity Audience
Below you'll find more information about the Motherhood Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 50.3 thousand unique devices whose actions qualify for the Motherhood Maternity audience.
INTERESTS
The Motherhood Maternity audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Motherhood Maternity audience is Nashville Activity Researchers.
| Interest | Composition | Index |
| Nashville Activity Researchers | 0.74% | 3.46x |
| Business Book Readers | 2.97% | 2.88x |
| Home Buyers | 1.49% | 2.75x |
| Costco Deal Blog Readers | 1.12% | 2.69x |
| Spa and Pool Owners | 2.04% | 2.55x |
| Florida Gators Fans | 4.09% | 2.46x |
| Vacation Rental Accommodation Researchers | 0.74% | 2.34x |
| Camping Enthusiasts | 2.04% | 2.29x |
| Commercial Banking Market Intelligence Researchers | 1.86% | 2.27x |
| Foot Pain Sufferers | 0.93% | 2.26x |
Composition Percentage:
The overlap percentage between the Motherhood Maternity audience and the Interest attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
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APPAREL RETAILERS
The Motherhood Maternity audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Motherhood Maternity audience is Buckle.
| Location | Composition | Index |
| Buckle | 18.77% | 34.13x |
| Aeropostale | 16.18% | 31.88x |
| American Eagle Outfitters | 15.04% | 30.47x |
| Hollister | 9.97% | 30.37x |
| Charlotte Russe | 2.56% | 29.20x |
| Express | 16.84% | 29.09x |
| The Childrens Place | 14.14% | 24.52x |
| Victoria's Secret | 19.11% | 24.28x |
| Journeys | 18.59% | 23.00x |
| LOFT | 9.63% | 22.28x |
Composition Percentage:
The overlap percentage between the Motherhood Maternity audience and the Location attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Motherhood Maternity audience is Retail Industry News.
| Content Affinity | Composition | Index |
| Retail Industry News | 0.19% | 4.14x |
| Broadway Information | 0.56% | 3.95x |
| Electronic Accessories | 0.33% | 3.72x |
| Teen Hair | 0.21% | 3.69x |
| Canadian Real Estate Researcher Cluster | 0.03% | 3.52x |
| RPG Games | 0.19% | 3.50x |
| Car Shopping | 0.93% | 3.38x |
| Children's Learning Tools | 0.36% | 3.27x |
| Muscle Cars | 0.74% | 3.22x |
| Sports Apparel | 0.78% | 3.19x |
Composition Percentage:
The overlap percentage between the Motherhood Maternity audience and the Content Affinity attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
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DEMOGRAPHICS
The Motherhood Maternity audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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