Dstillery Audiences

MOTHERHOOD MATERNITY

Audience Size: 66.9 Thousand Devices

Explore the Motherhood Maternity Audience

Below you'll find more information about the Motherhood Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 66.9 thousand unique devices whose actions qualify for the Motherhood Maternity audience.

Dstillery Crafted Audiences

INTERESTS

The Motherhood Maternity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Motherhood Maternity audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 9.01% 4.42x
Northeastern Voters 6.47% 3.18x
Retail Job Seekers 6.00% 3.04x
New York Trip Planners 5.77% 2.98x
Lacrosse Enthusiasts 7.62% 2.75x
Healthy Eaters 3.23% 2.68x
New York Yankees Fans 5.08% 2.65x
Sporting Goods Shoppers 3.93% 2.61x
Philadelphia Trip Planners 3.46% 2.53x
Major Airline Customers 4.85% 2.51x
Composition Percentage: The overlap percentage between the Motherhood Maternity audience and the Interest attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Motherhood Maternity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Motherhood Maternity audience is Zumiez.

Location Composition Index
Zumiez 13.36% 30.58x
American Eagle Outfitters 15.38% 30.23x
Aeropostale 14.07% 27.98x
Buckle 16.08% 27.98x
Forever 21 8.46% 27.10x
Hollister 9.32% 26.14x
The Childrens Place 19.74% 25.37x
Charlotte Russe 1.03% 24.28x
Express 13.81% 23.93x
Journeys 19.93% 23.91x
Composition Percentage: The overlap percentage between the Motherhood Maternity audience and the Location attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Motherhood Maternity audience is Rochester New York Cluster.

Content Affinity Composition Index
Rochester New York Cluster 6.00% 6.41x
Upstate New York Travel Cluster 1.39% 5.17x
Philippines News 0.69% 4.18x
Retail Industry News 0.19% 4.14x
New York City Real Estate Research Cluster 1.15% 4.10x
New Jersey News Cluster 8.31% 4.01x
Low Carb Diets 0.79% 3.89x
Canadian Real Estate Researcher Cluster 0.03% 3.52x
Vegetarian Diet 1.39% 3.49x
Nutrition & Diabetic Living 0.15% 3.39x
Composition Percentage: The overlap percentage between the Motherhood Maternity audience and the Content Affinity attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Motherhood Maternity audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female