Explore the Motherhood Maternity Audience
Below you'll find more information about the Motherhood Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 318 thousand unique devices whose actions qualify for the Motherhood Maternity audience.
INTERESTS
The Motherhood Maternity audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Motherhood Maternity audience is Florida Gulf Coast Travel Researchers.
| Interest | Composition | Index |
| Florida Gulf Coast Travel Researchers | 2.13% | 1.55x |
| Mid-Range Grocery Shoppers | 2.16% | 1.54x |
| Work Hard, Play Hard Travelers | 0.16% | 1.51x |
| Philadelphia Phillies Fans | 1.67% | 1.46x |
| Houston Trip Planners | 2.26% | 1.43x |
| MS Information Researchers | 1.47% | 1.42x |
| Automotive Safety Researchers | 1.74% | 1.41x |
| Washington DC Trip Planners | 1.97% | 1.41x |
| Texas Energy Providers | 1.90% | 1.39x |
| Italian Chain Restaurant Eaters | 1.57% | 1.38x |
Composition Percentage:
The overlap percentage between the Motherhood Maternity audience and the Interest attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
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APPAREL RETAILERS
The Motherhood Maternity audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Motherhood Maternity audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 7.34% | 29.00x |
| Madewell | 7.46% | 26.32x |
| Free People | 7.62% | 25.79x |
| Buckle | 8.22% | 24.58x |
| Express | 10.10% | 24.15x |
| Hollister | 9.51% | 22.76x |
| American Eagle Outfitters | 17.92% | 22.22x |
| Journeys | 12.90% | 21.85x |
| Gymboree | 8.94% | 20.89x |
| Zumiez | 14.08% | 20.65x |
Composition Percentage:
The overlap percentage between the Motherhood Maternity audience and the Location attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Motherhood Maternity audience is East Texas Cluster.
| Content Affinity | Composition | Index |
| East Texas Cluster | 1.47% | 8.83x |
| Internet Radio | 0.26% | 3.12x |
| Minnesota Community Business Cluster | 0.82% | 3.04x |
| Marijuana | 0.20% | 2.36x |
| Wisconsin Universities | 1.08% | 2.35x |
| Higher-End Fashion Brands | 0.20% | 2.15x |
| New Jersey Travel Location Cluster | 0.75% | 2.14x |
| North Dakota Cluster | 0.66% | 2.13x |
| Cheerleading | 0.16% | 2.08x |
| Magic & Games | 0.39% | 2.07x |
Composition Percentage:
The overlap percentage between the Motherhood Maternity audience and the Content Affinity attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
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DEMOGRAPHICS
The Motherhood Maternity audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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