Dstillery Audiences

MOTHERHOOD MATERNITY

Audience Size: 100.5 Thousand Devices

Explore the Motherhood Maternity Audience

Below you'll find more information about the Motherhood Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 100.5 thousand unique devices whose actions qualify for the Motherhood Maternity audience.

Dstillery Crafted Audiences

INTERESTS

The Motherhood Maternity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Motherhood Maternity audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 2.58% 2.13x
Texas Energy Providers 1.68% 1.78x
Houston Astros Fans 1.54% 1.53x
UFC and MMA Fans 1.12% 1.45x
Texas Trip Planners 1.84% 1.44x
Oklahoma State Cowboys Fans 1.54% 1.42x
Billiards Enthusiasts 1.52% 1.39x
Fragrance Shoppers 1.62% 1.34x
Florida Gators Fans 1.33% 1.33x
Southern Central Voters 1.25% 1.33x
Composition Percentage: The overlap percentage between the Motherhood Maternity audience and the Interest attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Motherhood Maternity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Motherhood Maternity audience is Journeys.

Location Composition Index
Journeys 11.07% 51.89x
Express 8.92% 47.92x
Hollister 5.04% 40.16x
Eddie Bauer 3.13% 33.14x
American Eagle Outfitters 12.87% 32.25x
Charlotte Russe 4.35% 27.59x
Uniqlo 2.08% 26.65x
Victoria's Secret 13.59% 25.29x
The Childrens Place 13.15% 25.28x
Coach 10.22% 25.26x
Composition Percentage: The overlap percentage between the Motherhood Maternity audience and the Location attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Motherhood Maternity audience is Texas Media.

Content Affinity Composition Index
Texas Media 2.18% 2.86x
Vermont Cluster 0.37% 2.70x
Pre-Built Home Researchers 0.40% 2.14x
Wisconsin Travel & Tourism Cluster 0.77% 2.07x
Mobile Phone Networks 0.37% 1.96x
Minnesota Community Business Cluster 0.51% 1.94x
Christians Prosperity Gospel 0.24% 1.66x
Hockey 0.51% 1.63x
Assorted Topics #11662 (Viral Media, Paid Traffic) 0.27% 1.61x
Texas News Cluster 0.72% 1.59x
Composition Percentage: The overlap percentage between the Motherhood Maternity audience and the Content Affinity attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Motherhood Maternity audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male