Dstillery Audiences

MOTHERHOOD MATERNITY

Audience Size: 237.3 Thousand Devices

Explore the Motherhood Maternity Audience

Below you'll find more information about the Motherhood Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 237.3 thousand unique devices whose actions qualify for the Motherhood Maternity audience.

Dstillery Crafted Audiences

INTERESTS

The Motherhood Maternity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Motherhood Maternity audience is Texas Energy Providers.

Interest Composition Index
Texas Energy Providers 2.34% 1.79x
Houston Trip Planners 2.64% 1.74x
Houston Activity Researchers 1.71% 1.57x
Green Bay Packers Fans 1.62% 1.52x
Work Hard, Play Hard Travelers 0.16% 1.51x
Background Check Users 1.79% 1.51x
Texas Trip Planners 2.36% 1.48x
Gift Givers 1.85% 1.48x
Bodybuilding Enthusiasts 2.20% 1.43x
Austin Trip Planners 2.08% 1.42x
Composition Percentage: The overlap percentage between the Motherhood Maternity audience and the Interest attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Motherhood Maternity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Motherhood Maternity audience is Journeys.

Location Composition Index
Journeys 13.21% 30.36x
Hollister 7.73% 30.18x
Express 9.86% 29.02x
Gymboree 9.99% 24.39x
American Eagle Outfitters 17.77% 24.10x
Eddie Bauer 4.15% 23.80x
Aeropostale 9.67% 22.21x
Zumiez 8.87% 20.85x
Charlotte Russe 5.53% 20.80x
Abercrombie & Fitch 8.41% 20.18x
Composition Percentage: The overlap percentage between the Motherhood Maternity audience and the Location attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Motherhood Maternity audience is Assorted Topics (The Outdoors, Sports, Furniture, Travel).

Content Affinity Composition Index
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 0.93% 3.65x
East Texas Cluster 0.40% 2.87x
Wisconsin Universities 1.30% 2.84x
Vietnam Cluster 0.11% 2.77x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.09% 2.55x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.07% 2.52x
Wisconsin Travel & Tourism Cluster 1.02% 2.41x
Cars, Travel & Food 0.07% 2.39x
Northern Texas Cluster 0.99% 2.39x
Organic Beauty & Skincare Products 0.28% 2.32x
Composition Percentage: The overlap percentage between the Motherhood Maternity audience and the Content Affinity attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Motherhood Maternity audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female