Dstillery Audiences

MOTHERHOOD MATERNITY

Audience Size: 382.3 Thousand Devices

Explore the Motherhood Maternity Audience

Below you'll find more information about the Motherhood Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 382.3 thousand unique devices whose actions qualify for the Motherhood Maternity audience.

Dstillery Crafted Audiences

INTERESTS

The Motherhood Maternity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Motherhood Maternity audience is Painting Hobbyist.

Interest Composition Index
Painting Hobbyist 4.33% 1.70x
Back Pain Sufferers 2.94% 1.69x
Discount Big Box Shoppers 2.89% 1.64x
Christmas Enthusiasts 3.77% 1.64x
Black Friday Deal Shoppers 3.66% 1.62x
Price Conscious Grocery Shoppers 3.11% 1.61x
Florida Gulf Coast Travel Researchers 3.83% 1.59x
Country Music Fans 2.83% 1.58x
Tampa and St Petersburg Trip Planners 2.94% 1.58x
Christmas Decorations Shoppers 3.44% 1.57x
Composition Percentage: The overlap percentage between the Motherhood Maternity audience and the Interest attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Motherhood Maternity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Motherhood Maternity audience is Buckle.

Location Composition Index
Buckle 28.23% 24.94x
Charlotte Russe 20.33% 23.25x
Abercrombie & Fitch 11.12% 22.61x
Aeropostale 27.68% 22.03x
Zumiez 28.92% 19.84x
Hollister 17.49% 19.07x
Gymboree 19.95% 18.64x
Express 23.92% 18.01x
American Eagle Outfitters 28.97% 17.98x
Eddie Bauer 8.68% 16.51x
Composition Percentage: The overlap percentage between the Motherhood Maternity audience and the Location attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Motherhood Maternity audience is Holiday Gifts.

Content Affinity Composition Index
Holiday Gifts 0.17% 4.80x
Airsoft & Paintball Equipment 0.17% 4.59x
Health & Safety Compliance 0.11% 3.70x
Canadian Real Estate Researcher Cluster 0.03% 3.52x
Action Sports 0.22% 3.31x
College Greek Life 0.11% 3.25x
Liberal Views on LGBTQ Rights and Pro-Choice 0.09% 3.24x
Low Budget Shoppers 0.17% 3.19x
Russia Cluster 0.11% 3.19x
Cuba & Mexico Media 0.11% 3.13x
Composition Percentage: The overlap percentage between the Motherhood Maternity audience and the Content Affinity attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Motherhood Maternity audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female