Dstillery Audiences

MOTHERHOOD MATERNITY

Audience Size: 46.5 Thousand Devices

Explore the Motherhood Maternity Audience

Below you'll find more information about the Motherhood Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 46.5 thousand unique devices whose actions qualify for the Motherhood Maternity audience.

Dstillery Crafted Audiences

INTERESTS

The Motherhood Maternity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Motherhood Maternity audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 4.65% 2.41x
New York Knicks Fans 3.54% 1.99x
High-End Baby Brand Shoppers 5.09% 1.96x
Condom Shoppers 4.20% 1.94x
Grand Theft Auto Video Game Fans 5.09% 1.91x
F1 Racing Enthusiasts 4.20% 1.90x
Teen Girl Clothing Shoppers 4.20% 1.89x
Board Game Enthusiasts 4.42% 1.88x
Minivan Auto Intenders 2.65% 1.85x
Video Game Shoppers 4.65% 1.84x
Composition Percentage: The overlap percentage between the Motherhood Maternity audience and the Interest attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Motherhood Maternity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Motherhood Maternity audience is Buckle.

Location Composition Index
Buckle 16.33% 29.80x
American Eagle Outfitters 16.19% 29.63x
Zumiez 12.78% 29.04x
Aeropostale 12.96% 26.40x
Journeys 19.70% 24.16x
Forever 21 7.62% 23.87x
Gymboree 9.53% 22.58x
Victoria's Secret 18.58% 22.53x
H&M 7.00% 20.94x
The Childrens Place 17.35% 20.53x
Composition Percentage: The overlap percentage between the Motherhood Maternity audience and the Location attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Motherhood Maternity audience is Vietnam Cluster.

Content Affinity Composition Index
Vietnam Cluster 0.16% 5.76x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.67% 4.42x
Cakes & Sweets 0.64% 4.42x
Retail Industry News 0.19% 4.14x
Home Remodeling 0.44% 3.95x
Alberta Canada Cluster 0.88% 3.53x
Canadian Real Estate Researcher Cluster 0.03% 3.52x
Shoes & Accessories 0.50% 3.50x
Women Shoppers 0.88% 3.48x
Teen Hair 0.44% 3.44x
Composition Percentage: The overlap percentage between the Motherhood Maternity audience and the Content Affinity attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Motherhood Maternity audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female