Dstillery Audiences

MOTHERHOOD MATERNITY

Audience Size: 92.9 Thousand Devices

Explore the Motherhood Maternity Audience

Below you'll find more information about the Motherhood Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 92.9 thousand unique devices whose actions qualify for the Motherhood Maternity audience.

Dstillery Crafted Audiences

INTERESTS

The Motherhood Maternity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Motherhood Maternity audience is Hulu Users.

Interest Composition Index
Hulu Users 2.48% 2.81x
Mid-Range Grocery Shoppers 4.73% 2.61x
New York Mets Fans 4.50% 2.51x
New York Yankees Fans 4.05% 2.33x
Soccer Fans 4.73% 2.32x
Post COVID-19 Restaurant Reopening Researchers 1.80% 2.31x
Minnesota Vikings Fans 4.73% 2.24x
Shelf-Stable Food Content Readers 1.58% 2.23x
Moviegoers 3.83% 2.22x
New York Giants Fans 4.50% 2.10x
Composition Percentage: The overlap percentage between the Motherhood Maternity audience and the Interest attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Motherhood Maternity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Motherhood Maternity audience is Buckle.

Location Composition Index
Buckle 25.55% 34.93x
Aeropostale 22.91% 29.82x
Zumiez 23.10% 26.93x
Gymboree 16.01% 26.83x
American Eagle Outfitters 20.60% 26.37x
Journeys 28.24% 22.50x
Hollister 12.10% 22.42x
Express 21.71% 22.24x
The Childrens Place 24.91% 21.88x
Victoria's Secret 28.84% 19.72x
Composition Percentage: The overlap percentage between the Motherhood Maternity audience and the Location attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Motherhood Maternity audience is Vietnam Cluster.

Content Affinity Composition Index
Vietnam Cluster 0.16% 5.76x
New Jersey Travel Location Cluster 1.80% 5.33x
Florida College Athletics 0.68% 4.28x
Retail Industry News 0.19% 4.14x
Rochester New York Cluster 4.95% 4.04x
International Travel 0.32% 3.93x
Spam Call Number Searchers 1.13% 3.81x
Startup Investment 0.50% 3.69x
Collectibles - Coins & Sports Cards 0.45% 3.56x
Canadian Real Estate Researcher Cluster 0.03% 3.52x
Composition Percentage: The overlap percentage between the Motherhood Maternity audience and the Content Affinity attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Motherhood Maternity audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male