Dstillery Audiences

MOTHERHOOD MATERNITY

Audience Size: 35.2 Thousand Devices

Explore the Motherhood Maternity Audience

Below you'll find more information about the Motherhood Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 35.2 thousand unique devices whose actions qualify for the Motherhood Maternity audience.

Dstillery Crafted Audiences

INTERESTS

The Motherhood Maternity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Motherhood Maternity audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 8.89% 4.50x
Santa Monica Trip Planners 6.67% 3.04x
Northeastern Voters 5.56% 3.02x
New York Giants Fans 6.67% 2.99x
New York Mets Fans 5.56% 2.94x
Sporting Goods Shoppers 3.89% 2.82x
Professional Lacrosse Fans 6.11% 2.75x
New York Yankees Fans 5.00% 2.70x
New York Knicks Fans 5.00% 2.69x
Board Game Enthusiasts 5.00% 2.69x
Composition Percentage: The overlap percentage between the Motherhood Maternity audience and the Interest attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Motherhood Maternity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Motherhood Maternity audience is Zumiez.

Location Composition Index
Zumiez 16.38% 22.09x
American Eagle Outfitters 19.22% 21.89x
Buckle 19.99% 20.59x
Aeropostale 17.55% 20.18x
Forever 21 9.66% 20.10x
Gymboree 12.39% 18.69x
H&M 8.66% 17.38x
Express 17.11% 17.24x
Journeys 24.44% 17.02x
The Childrens Place 22.16% 17.00x
Composition Percentage: The overlap percentage between the Motherhood Maternity audience and the Location attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Motherhood Maternity audience is Rochester New York Cluster.

Content Affinity Composition Index
Rochester New York Cluster 6.67% 7.28x
New Jersey News Cluster 10.56% 5.72x
Sewing, Embroidery & Quilting 0.52% 5.59x
New York City Family & Activity Cluster 3.89% 5.46x
Spain News - Madrid & Seville 0.90% 5.22x
Assorted Topics (Events, Tickets, Fitness) 1.84% 5.11x
Luxury Sneakers 1.67% 4.51x
Upstate New York Local Information Cluster 4.44% 4.17x
Retail Industry News 0.19% 4.14x
US Cycling 1.67% 4.08x
Composition Percentage: The overlap percentage between the Motherhood Maternity audience and the Content Affinity attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Motherhood Maternity audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female