Explore the Motherhood Maternity Audience
Below you'll find more information about the Motherhood Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 339.5 thousand unique devices whose actions qualify for the Motherhood Maternity audience.
INTERESTS
The Motherhood Maternity audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Motherhood Maternity audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 0.02% | 4.47x |
| Countdown to the Beach Travelers | 0.03% | 3.01x |
| Action Movie and TV Enthusiasts | 3.14% | 1.67x |
| Baltimore Orioles Fans | 3.08% | 1.63x |
| Toronto Blue Jays Fans | 2.83% | 1.61x |
| Milwaukee Brewers Fans | 2.96% | 1.55x |
| Scifi Movie and TV Enthusiasts | 3.02% | 1.54x |
| Baltimore Ravens Fans | 2.96% | 1.53x |
| Comedy Movie and TV Enthusiasts | 3.02% | 1.53x |
| Work Hard, Play Hard Travelers | 0.16% | 1.51x |
Composition Percentage:
The overlap percentage between the Motherhood Maternity audience and the Interest attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
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APPAREL RETAILERS
The Motherhood Maternity audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Motherhood Maternity audience is Buckle.
| Location | Composition | Index |
| Buckle | 17.12% | 24.27x |
| Aeropostale | 13.75% | 22.01x |
| Charlotte Russe | 11.87% | 21.80x |
| Express | 15.97% | 21.29x |
| Zumiez | 20.75% | 20.95x |
| Gymboree | 11.91% | 20.13x |
| Hollister | 11.23% | 19.89x |
| American Eagle Outfitters | 24.31% | 19.64x |
| Kate Spade | 7.12% | 19.62x |
| Michael Kors | 10.32% | 19.31x |
Composition Percentage:
The overlap percentage between the Motherhood Maternity audience and the Location attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Motherhood Maternity audience is Canada News.
| Content Affinity | Composition | Index |
| Canada News | 0.03% | 45.14x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.05% | 22.55x |
| Local & Travel England - North Midlands | 0.03% | 19.17x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.04% | 17.98x |
| Saskatchewan Media & Retail Cluster | 0.05% | 14.94x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.03% | 14.25x |
| Sports - Skiing, Snowboarding | 0.02% | 12.67x |
| Parenting & Nutrition | 0.04% | 12.09x |
| Home Décor, Furniture, & Decorating | 0.03% | 11.66x |
| Local & Travel England - Northern England | 0.03% | 9.95x |
Composition Percentage:
The overlap percentage between the Motherhood Maternity audience and the Content Affinity attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
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DEMOGRAPHICS
The Motherhood Maternity audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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