Explore the Motherhood Maternity Audience
Below you'll find more information about the Motherhood Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 13.1 thousand unique devices whose actions qualify for the Motherhood Maternity audience.
INTERESTS
The Motherhood Maternity audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Motherhood Maternity audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 2.78% | 2.26x |
| Texas Energy Providers | 2.12% | 2.21x |
| Texas Trip Planners | 2.45% | 1.93x |
| Southern Central Voters | 1.70% | 1.68x |
| Painting Hobbyist | 1.96% | 1.59x |
| Mexican Food Enthusiasts | 1.83% | 1.58x |
| Austin Trip Planners | 1.60% | 1.55x |
| Cosplay Enthusiasts | 2.39% | 1.50x |
| Fragrance Shoppers | 1.96% | 1.49x |
| Smartphone Case Shoppers | 1.90% | 1.48x |
Composition Percentage:
The overlap percentage between the Motherhood Maternity audience and the Interest attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
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APPAREL RETAILERS
The Motherhood Maternity audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Motherhood Maternity audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 3.37% | 6.59x |
| J. Crew | 1.82% | 4.26x |
| Brooks Brothers | 1.82% | 3.93x |
| REI | 1.62% | 3.48x |
Composition Percentage:
The overlap percentage between the Motherhood Maternity audience and the Location attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Motherhood Maternity audience is Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel).
| Content Affinity | Composition | Index |
| Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) | 2.48% | 9.84x |
| Texas News Cluster | 1.21% | 2.84x |
| Texas Media | 1.93% | 2.69x |
| Pre-Built Home Researchers | 0.42% | 2.30x |
| Beauty & Cosmetics | 0.39% | 2.22x |
| Dental Health | 0.36% | 1.89x |
| Mobile Phone Networks | 0.36% | 1.89x |
| Texas News | 0.88% | 1.87x |
| Texas University Athletics | 0.52% | 1.80x |
| Cakes & Sweets | 0.29% | 1.78x |
Composition Percentage:
The overlap percentage between the Motherhood Maternity audience and the Content Affinity attribute.
Index: A comparison of the Motherhood Maternity audience to the internet population.
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