Explore the Movie Theaters Audience
Below you'll find more information about the Movie Theaters audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Movie Theaters audience.
INTERESTS
The Movie Theaters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Movie Theaters audience is Oregon Ducks Fans.
| Interest | Composition | Index |
| Oregon Ducks Fans | 1.62% | 1.68x |
| Seattle Seahawks Fans | 2.14% | 1.62x |
| Seattle Trip Planners | 2.69% | 1.59x |
| Oregon Trip Planners | 2.13% | 1.53x |
| Washington Skiers and Snowboarders | 2.09% | 1.45x |
| LGBT Activists | 1.53% | 1.41x |
| Summer Festivals and Fairs Visitors | 1.97% | 1.39x |
| Executive Travelers | 0.02% | 1.39x |
| Scifi Movie and TV Enthusiasts | 2.10% | 1.38x |
| Star Wars Fans | 1.47% | 1.38x |
Composition Percentage:
The overlap percentage between the Movie Theaters audience and the Interest attribute.
Index: A comparison of the Movie Theaters audience to the internet population.
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APPAREL RETAILERS
The Movie Theaters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Movie Theaters audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.19% | 17.60x |
| REI | 5.25% | 15.17x |
| Armani | 2.84% | 10.83x |
| Columbia | 1.40% | 10.75x |
| Club Monaco | 1.20% | 10.17x |
| H&M | 4.78% | 9.73x |
| Zara | 2.94% | 9.35x |
| Zumiez | 3.92% | 9.20x |
| Free People | 1.91% | 8.98x |
| J. Crew | 4.42% | 8.96x |
Composition Percentage:
The overlap percentage between the Movie Theaters audience and the Location attribute.
Index: A comparison of the Movie Theaters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Movie Theaters audience is Chat Rooms.
| Content Affinity | Composition | Index |
| Chat Rooms | 0.04% | 3.18x |
| Assorted Topics (Television, Origami, Men's Health) | 0.03% | 2.98x |
| Pacific Northwest Sports & News Cluster | 1.14% | 2.71x |
| Apartment & Community Real Estate Researchers | 0.06% | 2.55x |
| Germany Cluster | 0.02% | 2.43x |
| Sports - Golf, Hunting, Fishing | 0.04% | 2.31x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.02% | 2.28x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.03% | 2.27x |
| Online Learning | 0.03% | 2.26x |
| Men's Fashion Shopping | 0.02% | 2.23x |
Composition Percentage:
The overlap percentage between the Movie Theaters audience and the Content Affinity attribute.
Index: A comparison of the Movie Theaters audience to the internet population.
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DEMOGRAPHICS
The Movie Theaters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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