Explore the Movie Theaters Audience
Below you'll find more information about the Movie Theaters audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Movie Theaters audience.
INTERESTS
The Movie Theaters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Movie Theaters audience is Oregon Ducks Fans.
| Interest | Composition | Index |
| Oregon Ducks Fans | 1.51% | 1.80x |
| Oregon Trip Planners | 2.05% | 1.66x |
| Cleveland Cavaliers Fans | 1.17% | 1.62x |
| Seattle Trip Planners | 2.26% | 1.60x |
| Seattle Seahawks Fans | 2.05% | 1.55x |
| Washington Skiers and Snowboarders | 1.86% | 1.53x |
| Cleveland Browns Fans | 1.29% | 1.41x |
| Portland Trail Blazers Fans | 1.41% | 1.29x |
| Western Canada Skiers and Snowboarders | 1.26% | 1.27x |
| Romance Movie and TV enthusiasts | 1.97% | 1.25x |
Composition Percentage:
The overlap percentage between the Movie Theaters audience and the Interest attribute.
Index: A comparison of the Movie Theaters audience to the internet population.
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APPAREL RETAILERS
The Movie Theaters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Movie Theaters audience is REI.
| Location | Composition | Index |
| REI | 2.89% | 6.20x |
| Free People | 0.18% | 5.55x |
| Club Monaco | 0.58% | 5.50x |
| Michael Kors | 0.58% | 4.88x |
| Banana Republic | 2.46% | 4.81x |
| J. Crew | 2.04% | 4.77x |
| Patagonia | 0.27% | 4.46x |
| Lululemon | 0.32% | 4.44x |
| Gymboree | 1.19% | 3.97x |
| Brooks Brothers | 1.75% | 3.78x |
Composition Percentage:
The overlap percentage between the Movie Theaters audience and the Location attribute.
Index: A comparison of the Movie Theaters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Movie Theaters audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 0.95% | 2.52x |
| Pacific Northwest Information Research Cluster | 1.01% | 2.41x |
| Oregon News | 1.89% | 2.40x |
| Institutional Investing | 0.09% | 2.06x |
| LGBTQ Advocacy | 0.89% | 2.05x |
| Assorted Topics #11410 (Power Trains, Drones, Web Design) | 0.09% | 2.00x |
| Cleveland News | 1.58% | 1.88x |
| Colorado Cluster | 0.42% | 1.82x |
| Discount Books | 0.11% | 1.77x |
| Holistic Medicine | 0.06% | 1.75x |
Composition Percentage:
The overlap percentage between the Movie Theaters audience and the Content Affinity attribute.
Index: A comparison of the Movie Theaters audience to the internet population.
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DEMOGRAPHICS
The Movie Theaters audience resonates most for the following age and income brackets.
Age
Income
$25,000-$49,999
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