Explore the Movie Theaters Audience
Below you'll find more information about the Movie Theaters audience, broken down in different categories based on their digital and physical behaviors. These are 535.3 thousand unique devices whose actions qualify for the Movie Theaters audience.
INTERESTS
The Movie Theaters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Movie Theaters audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 5.90% | 2.30x |
| UConn Huskies Fans | 2.16% | 2.14x |
| Vermont Trip Planners | 2.60% | 2.14x |
| Modern Art Museum Researchers | 1.90% | 2.14x |
| Major Airline Customers | 3.80% | 1.90x |
| Wireless Headphone Researchers | 0.09% | 1.88x |
| Cape Cod News Readers | 2.31% | 1.87x |
| New York Trip Planners | 3.07% | 1.82x |
| Northeastern Voters | 3.07% | 1.76x |
| Renaissance Faire Visitors | 3.56% | 1.75x |
Composition Percentage:
The overlap percentage between the Movie Theaters audience and the Interest attribute.
Index: A comparison of the Movie Theaters audience to the internet population.
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APPAREL RETAILERS
The Movie Theaters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Movie Theaters audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 10.60% | 8.20x |
| Johnston and Murphy | 0.03% | 6.27x |
| Buckle | 8.95% | 5.48x |
| Eddie Bauer | 3.32% | 5.43x |
| Everlane | 0.02% | 5.33x |
| Victoria's Secret | 12.82% | 5.30x |
| Aeropostale | 7.21% | 5.20x |
| Intermix | 0.25% | 5.19x |
| Forever 21 | 4.70% | 5.18x |
| Bonobos | 0.65% | 5.14x |
Composition Percentage:
The overlap percentage between the Movie Theaters audience and the Location attribute.
Index: A comparison of the Movie Theaters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Movie Theaters audience is Children's Health.
| Content Affinity | Composition | Index |
| Children's Health | 0.06% | 3.99x |
| Online Games | 0.53% | 3.82x |
| Men's Fashion Shopping | 0.02% | 3.68x |
| Canada Business Cluster | 0.04% | 3.65x |
| Child Development | 0.06% | 3.56x |
| NYC Tourist Attractions | 0.53% | 3.39x |
| Vermont Cluster | 0.26% | 3.17x |
| Exotic Pets | 0.15% | 3.05x |
| Promo Codes | 0.06% | 2.96x |
| Upstate New York Travel Cluster | 0.79% | 2.93x |
Composition Percentage:
The overlap percentage between the Movie Theaters audience and the Content Affinity attribute.
Index: A comparison of the Movie Theaters audience to the internet population.
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DEMOGRAPHICS
The Movie Theaters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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