Explore the Movie Theaters Audience
Below you'll find more information about the Movie Theaters audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Movie Theaters audience.
INTERESTS
The Movie Theaters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Movie Theaters audience is Blu-ray & DVD Movie Shoppers.
| Interest | Composition | Index |
| Blu-ray & DVD Movie Shoppers | 0.22% | 1.75x |
| Scifi Movie and TV Enthusiasts | 2.45% | 1.70x |
| Sci-Fi Show Watchers | 2.32% | 1.59x |
| Star Wars Fans | 1.88% | 1.55x |
| Blockbuster Movie Fans | 2.03% | 1.54x |
| Action Movie and TV Enthusiasts | 2.13% | 1.54x |
| Horror Movie Fans | 2.02% | 1.52x |
| Comedy Movie and TV Enthusiasts | 2.42% | 1.50x |
| Doctor Who Fans | 1.83% | 1.44x |
| Romance Movie and TV enthusiasts | 2.43% | 1.43x |
Composition Percentage:
The overlap percentage between the Movie Theaters audience and the Interest attribute.
Index: A comparison of the Movie Theaters audience to the internet population.
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APPAREL RETAILERS
The Movie Theaters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Movie Theaters audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.24% | 13.23x |
| REI | 4.01% | 12.66x |
| Forever 21 | 7.49% | 8.80x |
| Columbia | 1.91% | 8.71x |
| Topshop | 0.39% | 8.61x |
| Buckle | 5.44% | 8.25x |
| Zumiez | 7.51% | 8.18x |
| Gymboree | 4.45% | 8.13x |
| Zara | 3.16% | 7.98x |
| Eddie Bauer | 2.50% | 7.94x |
Composition Percentage:
The overlap percentage between the Movie Theaters audience and the Location attribute.
Index: A comparison of the Movie Theaters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Movie Theaters audience is Assorted Topics (Elderly, Europe, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.02% | 8.64x |
| Fashion & Cosmetics | 0.02% | 5.59x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.01% | 4.43x |
| Chat Rooms | 0.06% | 3.60x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.02% | 3.37x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.03% | 2.91x |
| Italy Cluster | 0.04% | 2.90x |
| General Interest | 0.03% | 2.82x |
| Survey Websites | 0.01% | 2.69x |
| Toronto Tourism | 0.02% | 2.48x |
Composition Percentage:
The overlap percentage between the Movie Theaters audience and the Content Affinity attribute.
Index: A comparison of the Movie Theaters audience to the internet population.
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DEMOGRAPHICS
The Movie Theaters audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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