Dstillery Audiences

MURPHY USA

Audience Size: 1.6 Million Devices

Explore the Murphy USA Audience

Below you'll find more information about the Murphy USA audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Murphy USA audience.

Dstillery Crafted Audiences

INTERESTS

The Murphy USA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Murphy USA audience is South State Fair Visitors.

Interest Composition Index
South State Fair Visitors 7.00% 2.06x
Sprint Customers 0.04% 2.02x
Texas County and Local Fair Visitors 5.02% 1.85x
Texas State Fairs 4.90% 1.78x
Louisiana Trip Planners 4.16% 1.75x
Arkansas Razorbacks Fans 4.05% 1.75x
Florida Gulf Coast Travel Researchers 5.07% 1.72x
Texas Longhorn Fans 3.45% 1.72x
Houston Activity Researchers 2.62% 1.69x
Texas Energy Providers 3.81% 1.67x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Interest attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Murphy USA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Murphy USA audience is Belk.

Location Composition Index
Belk 1.81% 3.59x
Maurices 5.65% 2.14x
Carhartt 26.78% 1.94x
Lane Bryant 2.58% 1.74x
The Childrens Place 4.03% 1.73x
Buckle 3.04% 1.72x
Aeropostale 2.48% 1.61x
Express Outlets 0.48% 1.60x
Old Navy 4.29% 1.52x
Journeys 3.72% 1.48x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Location attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Murphy USA audience is Mobile Phone Networks.

Content Affinity Composition Index
Mobile Phone Networks 0.03% 4.47x
Oil & Energy 0.03% 3.89x
Local & Travel England - Northern England 0.03% 3.71x
Men's Fashion Shopping 0.02% 3.60x
Machines & Industrial Supplies 0.02% 3.39x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.03% 3.10x
Real Estate Cluster 0.01% 2.88x
Cheerleading 0.01% 2.88x
East Texas Cluster 0.81% 2.80x
Arkansas News 2.08% 2.67x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Content Affinity attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Murphy USA audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female