Dstillery Audiences

MURPHY USA

Audience Size: 1.7 Million Devices

Explore the Murphy USA Audience

Below you'll find more information about the Murphy USA audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Murphy USA audience.

Dstillery Crafted Audiences

INTERESTS

The Murphy USA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Murphy USA audience is South State Fair Visitors.

Interest Composition Index
South State Fair Visitors 6.11% 2.54x
Alabama Trip Planners 6.35% 2.39x
Texas State Fairs 5.08% 2.34x
Arkansas Razorbacks Fans 4.95% 2.32x
Texas County and Local Fair Visitors 4.83% 2.28x
Southern Central Voters 4.38% 2.18x
Florida Gulf Coast Travel Researchers 4.73% 2.17x
Texas Energy Providers 4.20% 2.16x
SEC Fans 4.50% 2.16x
Southeastern Voters 4.44% 2.14x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Interest attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Murphy USA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Murphy USA audience is Belk.

Location Composition Index
Belk 2.60% 9.19x
Carhartt 20.35% 4.56x
Buckle 5.46% 4.55x
Lane Bryant 4.12% 4.27x
Express Outlets 0.85% 4.02x
Aeropostale 5.07% 3.75x
The Childrens Place 7.24% 3.72x
Charlotte Russe 1.92% 3.62x
Journeys 6.43% 3.48x
Dressbarn 2.93% 3.43x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Location attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Murphy USA audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.04% 4.73x
East Texas Cluster 0.97% 3.95x
Arkansas News 2.32% 3.71x
Memphis News 0.39% 3.54x
Paper & Packaging 0.04% 3.38x
Men's Fashion Shopping 0.02% 3.23x
Texas News Cluster 1.83% 3.23x
Apartment & Community Real Estate Researchers 0.03% 3.06x
Northern Texas Cluster 2.22% 3.00x
South Carolina Travel 0.02% 2.95x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Content Affinity attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Murphy USA audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female