Dstillery Audiences

MURPHY USA

Audience Size: 244.5 Thousand Devices

Explore the Murphy USA Audience

Below you'll find more information about the Murphy USA audience, broken down in different categories based on their digital and physical behaviors. These are 244.5 thousand unique devices whose actions qualify for the Murphy USA audience.

Dstillery Crafted Audiences

INTERESTS

The Murphy USA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Murphy USA audience is Texas State Fairs.

Interest Composition Index
Texas State Fairs 6.63% 2.25x
Texas County and Local Fair Visitors 6.27% 2.17x
Sprint Customers 0.04% 2.02x
South State Fair Visitors 6.71% 1.97x
Southern Central Voters 5.48% 1.94x
Houston Activity Researchers 3.10% 1.86x
Southeastern Voters 4.90% 1.83x
Texas Energy Providers 4.33% 1.71x
Verizon Wireless Customers 0.08% 1.63x
Waterfront Vacationers 4.18% 1.62x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Interest attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Murphy USA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Murphy USA audience is Belk.

Location Composition Index
Belk 1.57% 6.31x
Maurices 4.45% 4.04x
Express Outlets 0.40% 3.93x
Lane Bryant 2.24% 3.90x
Carhartt 27.73% 3.58x
Buckle 2.72% 3.50x
The Childrens Place 3.50% 3.32x
Journeys 3.56% 3.12x
Aeropostale 2.17% 3.08x
Victoria's Secret 3.30% 2.99x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Location attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Murphy USA audience is Spam Call Number Searchers.

Content Affinity Composition Index
Spam Call Number Searchers 0.22% 4.09x
Farming & Agriculture 0.07% 3.87x
Canada Consumer Product Cluster 0.22% 3.80x
Public Policy Media 0.33% 3.78x
Indiana Finance & Business Cluster 2.38% 3.72x
Yard Structures 0.06% 3.70x
Alberta Canada Cluster 0.50% 3.66x
Low Budget Shoppers 0.14% 3.60x
Men's Fashion Shopping 0.02% 3.60x
Mortgages & Insurance 0.14% 3.41x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Content Affinity attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Murphy USA audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female