Dstillery Audiences

MURPHY USA

Audience Size: 1.5 Million Devices

Explore the Murphy USA Audience

Below you'll find more information about the Murphy USA audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Murphy USA audience.

Dstillery Crafted Audiences

INTERESTS

The Murphy USA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Murphy USA audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 2.30% 2.31x
Arkansas Razorbacks Fans 2.19% 2.27x
SEC Fans 2.11% 2.19x
Alabama Trip Planners 6.47% 2.16x
Florida Gulf Coast Travel Researchers 2.75% 2.05x
Mowing Equipment Shoppers 1.67% 2.03x
Southern Central Voters 2.11% 1.95x
Texas Energy Providers 2.51% 1.94x
Louisiana Trip Planners 2.30% 1.87x
Texas Trip Planners 2.85% 1.86x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Interest attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Murphy USA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Murphy USA audience is Belk.

Location Composition Index
Belk 3.05% 13.30x
Carhartt 14.10% 6.56x
Express Outlets 0.56% 5.85x
Lane Bryant 3.90% 5.00x
Buckle 1.45% 4.97x
Aeropostale 2.12% 4.81x
Jos A. Bank Clothiers 3.17% 4.69x
Dressbarn 3.02% 4.61x
Journeys 2.45% 4.28x
Old Navy 4.29% 4.24x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Location attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Murphy USA audience is Alabama News.

Content Affinity Composition Index
Alabama News 3.09% 2.69x
Tennessee News 1.80% 2.34x
Texas Media 2.37% 2.15x
New Orleans Cluster 2.39% 2.08x
South Carolina News 1.55% 2.04x
Kentucky News 1.63% 1.82x
Christianity - Evangelism & Creationism 1.87% 1.48x
Florida Jacksonville & Orlando Cluster 1.96% 1.43x
Car Forums 2.09% 1.37x
Florida Local News Cluster 2.20% 1.35x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Content Affinity attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Murphy USA audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female