Dstillery Audiences

MURPHY USA

Audience Size: 581.7 Thousand Devices

Explore the Murphy USA Audience

Below you'll find more information about the Murphy USA audience, broken down in different categories based on their digital and physical behaviors. These are 581.7 thousand unique devices whose actions qualify for the Murphy USA audience.

Dstillery Crafted Audiences

INTERESTS

The Murphy USA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Murphy USA audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 2.31% 2.23x
Louisiana Trip Planners 2.27% 2.20x
SEC Fans 2.22% 2.17x
Alabama Trip Planners 6.46% 2.17x
Florida Gulf Coast Travel Researchers 2.56% 2.12x
Smoky Mountains Trip Planners 2.12% 2.09x
Arkansas Razorbacks Fans 2.07% 2.05x
Texas Energy Providers 1.87% 2.01x
Southern Central Voters 1.85% 2.01x
Georgia Trip Planners 2.41% 1.92x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Interest attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Murphy USA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Murphy USA audience is Belk.

Location Composition Index
Belk 1.96% 13.44x
Carhartt 10.44% 6.22x
Express Outlets 0.16% 5.54x
Aeropostale 1.47% 5.21x
Lane Bryant 1.72% 5.16x
Dressbarn 1.52% 5.01x
Old Navy 2.07% 4.64x
Chicos 1.32% 4.02x
Brooks Brothers 1.70% 4.00x
Journeys 0.85% 3.94x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Location attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Murphy USA audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.30% 4.48x
Arkansas News 1.12% 4.15x
Mississippi News 0.87% 3.57x
East Texas Cluster 0.42% 3.53x
Alabama News 2.57% 2.80x
Tennessee Cluster 1.39% 2.69x
Northern Texas Cluster 0.98% 2.68x
New Orleans Cluster 2.41% 2.65x
Consumer Rewards 0.10% 2.55x
Tennessee News 1.63% 2.48x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Content Affinity attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Murphy USA audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female