Dstillery Audiences

MURPHY USA

Audience Size: 1.4 Million Devices

Explore the Murphy USA Audience

Below you'll find more information about the Murphy USA audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Murphy USA audience.

Dstillery Crafted Audiences

INTERESTS

The Murphy USA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Murphy USA audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 6.02% 2.49x
Texas State Fairs 6.16% 2.44x
AT&T Wireless Customers 0.15% 2.33x
South State Fair Visitors 6.02% 2.26x
Southern Central Voters 4.79% 2.19x
Southeastern Voters 5.22% 2.17x
Texas Energy Providers 4.84% 2.14x
Alabama Trip Planners 6.59% 2.14x
Arkansas Razorbacks Fans 5.01% 2.13x
Texas Longhorn Fans 4.82% 2.09x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Interest attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Murphy USA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Murphy USA audience is Belk.

Location Composition Index
Belk 2.51% 9.60x
Maurices 0.19% 6.30x
Carhartt 24.75% 4.76x
Buckle 5.17% 4.72x
Lane Bryant 4.02% 4.66x
Express Outlets 0.79% 4.28x
Aeropostale 4.79% 3.98x
The Childrens Place 6.85% 3.96x
Dressbarn 2.68% 3.66x
Journeys 6.55% 3.64x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Location attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Murphy USA audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.05% 5.53x
Sports - Golf, Hunting, Fishing 0.07% 4.84x
Apartment & Community Real Estate Researchers 0.05% 4.82x
East Texas Cluster 1.32% 4.09x
Men's Fashion Shopping 0.02% 3.60x
Auctions & Repossessions 0.14% 3.49x
Computer Printers 0.03% 3.40x
Arkansas News 2.47% 3.31x
Electronic Document Assembly 0.03% 3.27x
Texas News Cluster 2.21% 3.11x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Content Affinity attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Murphy USA audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female