Dstillery Audiences

MURPHY USA

Audience Size: 2 Million Devices

Explore the Murphy USA Audience

Below you'll find more information about the Murphy USA audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Murphy USA audience.

Dstillery Crafted Audiences

INTERESTS

The Murphy USA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Murphy USA audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 5.32% 2.52x
South State Fair Visitors 6.26% 2.49x
Texas State Fairs 5.52% 2.45x
Alabama Trip Planners 6.25% 2.32x
Southeastern Voters 4.31% 2.27x
Dallas Cowboys Fans 4.51% 2.22x
Southern Central Voters 4.06% 2.12x
Texas Trip Planners 4.91% 2.11x
Arkansas Razorbacks Fans 4.14% 2.11x
SEC Fans 3.99% 2.11x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Interest attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Murphy USA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Murphy USA audience is Belk.

Location Composition Index
Belk 2.20% 8.76x
Buckle 5.07% 4.47x
Express Outlets 0.85% 4.09x
Lane Bryant 3.70% 3.88x
Carhartt 1.43% 3.77x
Charlotte Russe 3.41% 3.71x
Aeropostale 4.15% 3.60x
The Childrens Place 6.11% 3.50x
Journeys 3.92% 3.48x
Dressbarn 3.08% 3.27x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Location attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Murphy USA audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.06% 5.12x
East Texas Cluster 0.98% 4.24x
Survey Websites 0.01% 3.48x
Texas News 2.90% 3.32x
Northern Texas Cluster 2.16% 3.25x
Arkansas News 1.61% 3.22x
Mississippi News 1.37% 3.05x
Texas News Cluster 1.85% 3.01x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 2.91x
Memphis News 0.28% 2.77x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Content Affinity attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Murphy USA audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female