Dstillery Audiences

MURPHY USA

Audience Size: 1.7 Million Devices

Explore the Murphy USA Audience

Below you'll find more information about the Murphy USA audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Murphy USA audience.

Dstillery Crafted Audiences

INTERESTS

The Murphy USA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Murphy USA audience is Alabama Trip Planners.

Interest Composition Index
Alabama Trip Planners 4.34% 2.52x
Southeastern Voters 2.67% 2.26x
Southern Central Voters 2.45% 2.06x
SEC Fans 2.39% 2.05x
Arkansas Razorbacks Fans 2.42% 2.05x
Texas Energy Providers 2.93% 2.02x
Texas Trip Planners 3.22% 1.97x
Dallas Cowboys Fans 2.58% 1.92x
Florida Gulf Coast Travel Researchers 3.08% 1.86x
Cabin Rental Researchers 2.60% 1.83x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Interest attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Murphy USA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Murphy USA audience is Belk.

Location Composition Index
Belk 2.44% 10.99x
Carhartt 8.06% 5.97x
Buckle 3.37% 5.11x
Express Outlets 0.68% 4.88x
Lane Bryant 3.72% 4.31x
Jos A. Bank Clothiers 3.75% 4.08x
Dressbarn 2.90% 3.81x
Aeropostale 2.22% 3.81x
Charlotte Russe 1.90% 3.74x
Journeys 2.97% 3.70x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Location attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Murphy USA audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.02% 3.88x
East Texas Cluster 0.76% 3.60x
Arkansas News 1.58% 3.57x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 3.33x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 3.28x
Mississippi News 1.18% 3.15x
Texas News Cluster 1.85% 2.90x
Northern Texas Cluster 1.56% 2.83x
Drawing & Animation 0.03% 2.83x
Environmentally Friendly Cars 0.01% 2.62x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Content Affinity attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Murphy USA audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female