Dstillery Audiences

MURPHY USA

Audience Size: 1.9 Million Devices

Explore the Murphy USA Audience

Below you'll find more information about the Murphy USA audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Murphy USA audience.

Dstillery Crafted Audiences

INTERESTS

The Murphy USA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Murphy USA audience is South State Fair Visitors.

Interest Composition Index
South State Fair Visitors 5.40% 2.30x
Texas State Fairs 5.11% 2.02x
Alabama Trip Planners 5.28% 2.02x
Texas County and Local Fair Visitors 4.96% 1.98x
Southeastern Voters 3.76% 1.89x
Southern Central Voters 3.99% 1.83x
Dallas Cowboys Fans 4.18% 1.80x
Texas Trip Planners 4.76% 1.77x
SEC Fans 3.58% 1.73x
Arkansas Razorbacks Fans 3.62% 1.70x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Interest attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Murphy USA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Murphy USA audience is Belk.

Location Composition Index
Belk 1.98% 9.09x
Buckle 4.61% 4.68x
Express Outlets 0.82% 4.41x
Lane Bryant 3.53% 3.91x
Charlotte Russe 2.72% 3.67x
Aeropostale 3.24% 3.64x
Journeys 3.48% 3.54x
The Childrens Place 4.82% 3.39x
Jos A. Bank Clothiers 3.03% 3.36x
American Eagle Outfitters 4.70% 3.34x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Location attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Murphy USA audience is Assorted Topics (Animals, Clothing, Events, Education).

Content Affinity Composition Index
Assorted Topics (Animals, Clothing, Events, Education) 0.01% 4.64x
Local & Travel England - North Midlands 0.02% 3.88x
East Texas Cluster 0.87% 3.55x
Memphis News 0.37% 3.49x
Arkansas News 1.70% 3.42x
Scuba Diving 0.06% 2.91x
Mississippi News 1.28% 2.78x
Northern Texas Cluster 1.87% 2.73x
Texas News 2.21% 2.56x
Texas News Cluster 1.75% 2.55x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Content Affinity attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Murphy USA audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female