Dstillery Audiences

MURPHY USA

Audience Size: 234.6 Thousand Devices

Explore the Murphy USA Audience

Below you'll find more information about the Murphy USA audience, broken down in different categories based on their digital and physical behaviors. These are 234.6 thousand unique devices whose actions qualify for the Murphy USA audience.

Dstillery Crafted Audiences

INTERESTS

The Murphy USA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Murphy USA audience is Home Heating and Cooling Researchers.

Interest Composition Index
Home Heating and Cooling Researchers 3.60% 3.90x
Streaming Video Fans 3.60% 3.57x
Sci-Fi Movie Fans 2.70% 3.41x
High End TV Shoppers 3.60% 3.38x
Executive Travelers 2.70% 3.38x
Work Comes First Travelers 3.60% 3.34x
Georgia Trip Planners 7.21% 3.31x
Financial News Readers 2.70% 3.30x
Eco-Conscious Consumers 2.70% 3.25x
Online Grammar Tool Users 2.70% 3.25x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Interest attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Murphy USA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Murphy USA audience is Belk.

Location Composition Index
Belk 2.13% 9.53x
Ralph Lauren 0.71% 5.61x
Express Outlets 0.51% 5.56x
Maurices 5.38% 5.08x
Michael Kors 1.83% 4.85x
Hollister 2.03% 4.71x
Eddie Bauer 1.32% 4.45x
Old Navy 4.16% 4.25x
Brooks Brothers 0.81% 4.23x
The Childrens Place 3.86% 4.21x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Location attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Murphy USA audience is Nursing.

Content Affinity Composition Index
Nursing 0.20% 6.30x
Computers & Accessories 2.70% 5.41x
Farming & Agriculture 0.07% 3.87x
Yard Structures 0.06% 3.70x
Men's Fashion Shopping 0.02% 3.60x
Indiana Finance & Business Cluster 2.28% 3.48x
Chain Restaurants 2.70% 3.47x
Lawns & Pest Control 0.16% 3.11x
Celebrity Gossip & Viral News 1.80% 3.08x
Medical Journals 0.10% 3.06x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Content Affinity attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Murphy USA audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male