Dstillery Audiences

MURPHY USA

Audience Size: 876.5 Thousand Devices

Explore the Murphy USA Audience

Below you'll find more information about the Murphy USA audience, broken down in different categories based on their digital and physical behaviors. These are 876.5 thousand unique devices whose actions qualify for the Murphy USA audience.

Dstillery Crafted Audiences

INTERESTS

The Murphy USA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Murphy USA audience is South State Fair Visitors.

Interest Composition Index
South State Fair Visitors 7.50% 2.46x
Texas County and Local Fair Visitors 6.51% 2.41x
Texas Longhorn Fans 5.83% 2.39x
Houston Trip Planners 5.91% 2.37x
Texas Energy Providers 5.57% 2.35x
Texas State Fairs 6.31% 2.20x
Dallas Cowboys Fans 5.81% 2.17x
Houston Activity Researchers 4.23% 2.10x
Alabama Trip Planners 7.05% 2.08x
Louisiana Trip Planners 5.19% 2.07x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Interest attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Murphy USA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Murphy USA audience is Belk.

Location Composition Index
Belk 1.72% 8.56x
Maurices 1.83% 7.31x
Carhartt 28.74% 4.70x
Lane Bryant 2.80% 4.29x
Buckle 3.19% 4.03x
Express Outlets 0.48% 3.89x
The Childrens Place 4.51% 3.67x
Aeropostale 3.01% 3.59x
Dressbarn 1.82% 3.38x
Journeys 4.49% 3.28x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Location attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Murphy USA audience is Film Production.

Content Affinity Composition Index
Film Production 0.14% 4.06x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.04% 3.96x
Men's Fashion Shopping 0.02% 3.60x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.04% 3.41x
Mid-Atlantic Beaches 0.04% 3.35x
Sports - Golf, Hunting, Fishing 0.04% 3.15x
East Texas Cluster 1.46% 2.96x
Texas News Cluster 2.16% 2.90x
Motorsports 0.27% 2.78x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.04% 2.66x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Content Affinity attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Murphy USA audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female