Dstillery Audiences

MURPHY USA

Audience Size: 1.2 Million Devices

Explore the Murphy USA Audience

Below you'll find more information about the Murphy USA audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Murphy USA audience.

Dstillery Crafted Audiences

INTERESTS

The Murphy USA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Murphy USA audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 2.69% 2.34x
South State Fair Visitors 6.73% 2.25x
Sprint Customers 0.04% 2.02x
Texas Activity Researchers 1.15% 1.97x
Texas County and Local Fair Visitors 5.14% 1.97x
Southeastern Voters 4.67% 1.94x
Southern Central Voters 4.43% 1.87x
SEC Fans 3.52% 1.84x
Texas Energy Providers 4.43% 1.80x
Florida Gulf Coast Travel Researchers 4.94% 1.78x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Interest attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Murphy USA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Murphy USA audience is Belk.

Location Composition Index
Belk 2.98% 6.09x
Maurices 8.04% 3.46x
Carhartt 35.11% 3.34x
Lane Bryant 4.02% 3.07x
The Childrens Place 6.07% 2.97x
Buckle 4.76% 2.96x
Express Outlets 0.62% 2.88x
Aeropostale 3.76% 2.75x
Old Navy 6.32% 2.73x
Jos A. Bank Clothiers 2.88% 2.70x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Location attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Murphy USA audience is Grilling.

Content Affinity Composition Index
Grilling 0.10% 4.75x
Bags & Luggage 0.12% 3.99x
Data Centers 0.07% 3.98x
Malaya 0.03% 3.87x
Engineering 0.02% 3.70x
Healthcare - Doctors & Diagnosis 0.07% 3.63x
Men's Fashion Shopping 0.02% 3.60x
Italy Cluster 0.02% 3.50x
Music Education 0.02% 3.25x
East Texas Cluster 0.66% 3.21x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Content Affinity attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Murphy USA audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female