Dstillery Audiences

MURPHY USA

Audience Size: 608 Thousand Devices

Explore the Murphy USA Audience

Below you'll find more information about the Murphy USA audience, broken down in different categories based on their digital and physical behaviors. These are 608 thousand unique devices whose actions qualify for the Murphy USA audience.

Dstillery Crafted Audiences

INTERESTS

The Murphy USA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Murphy USA audience is Arkansas Razorbacks Fans.

Interest Composition Index
Arkansas Razorbacks Fans 5.21% 2.12x
Texas Longhorn Fans 4.81% 2.11x
Texas County and Local Fair Visitors 5.50% 2.10x
Southern Central Voters 5.42% 2.09x
Dallas Cowboys Fans 5.08% 2.06x
South State Fair Visitors 6.15% 2.05x
Texas State Fairs 5.53% 2.04x
Texas Energy Providers 4.62% 2.03x
Sprint Customers 0.04% 2.02x
Dallas Mavericks Fans 4.08% 1.93x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Interest attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Murphy USA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Murphy USA audience is Belk.

Location Composition Index
Belk 1.16% 6.03x
Maurices 4.54% 4.16x
Express Outlets 0.36% 3.84x
Lane Bryant 2.24% 3.69x
Carhartt 32.35% 3.52x
The Childrens Place 2.86% 3.44x
Aeropostale 1.62% 3.36x
Buckle 1.73% 3.23x
Journeys 2.48% 3.09x
Tommy Bahama 0.36% 3.02x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Location attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Murphy USA audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.05% 3.95x
Youth Educational Resources 0.08% 3.89x
Mysticism 0.05% 3.83x
Men's Fashion Shopping 0.02% 3.60x
Texas News Cluster 2.15% 3.56x
Arkansas News 3.03% 3.50x
East Texas Cluster 1.56% 3.49x
Southeast College Athletics 0.16% 3.47x
Hobby Vehicles 0.19% 3.46x
Dermatology 0.11% 3.25x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Content Affinity attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Murphy USA audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male