Dstillery Audiences

MURPHY USA

Audience Size: 1.9 Million Devices

Explore the Murphy USA Audience

Below you'll find more information about the Murphy USA audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Murphy USA audience.

Dstillery Crafted Audiences

INTERESTS

The Murphy USA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Murphy USA audience is South State Fair Visitors.

Interest Composition Index
South State Fair Visitors 6.45% 2.48x
Texas State Fairs 5.36% 2.32x
Texas County and Local Fair Visitors 5.43% 2.32x
Alabama Trip Planners 6.16% 2.26x
Cabin Rental Researchers 5.16% 2.17x
Southeastern Voters 4.42% 2.09x
Southern Central Voters 4.30% 2.05x
Smokie Mountain Trip Planner 5.08% 2.05x
Louisiana Trip Planners 4.40% 2.03x
Florida Gulf Coast Travel Researchers 4.85% 2.02x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Interest attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Murphy USA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Murphy USA audience is Belk.

Location Composition Index
Belk 2.70% 9.27x
Buckle 5.77% 4.64x
Carhartt 16.64% 4.56x
Lane Bryant 4.39% 4.33x
Express Outlets 0.94% 4.07x
Charlotte Russe 2.67% 3.86x
Aeropostale 5.41% 3.78x
The Childrens Place 7.69% 3.73x
Dressbarn 3.34% 3.57x
Journeys 6.33% 3.52x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Location attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Murphy USA audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.04% 8.77x
East Texas Cluster 0.78% 3.72x
Arkansas News 1.98% 3.68x
Memphis News 0.36% 3.63x
Men's Fashion Shopping 0.02% 3.23x
Northern Texas Cluster 1.98% 3.18x
Mississippi News 1.48% 2.87x
Texas News 2.27% 2.82x
Scotland Travel 0.02% 2.80x
Texas News Cluster 1.52% 2.70x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Content Affinity attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Murphy USA audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female