Dstillery Audiences

MURPHY USA

Audience Size: 536.9 Thousand Devices

Explore the Murphy USA Audience

Below you'll find more information about the Murphy USA audience, broken down in different categories based on their digital and physical behaviors. These are 536.9 thousand unique devices whose actions qualify for the Murphy USA audience.

Dstillery Crafted Audiences

INTERESTS

The Murphy USA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Murphy USA audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.04% 2.02x
South State Fair Visitors 6.17% 1.98x
Arkansas Razorbacks Fans 4.79% 1.93x
Texas Longhorn Fans 4.59% 1.90x
Texas State Fairs 5.02% 1.84x
Texas County and Local Fair Visitors 4.64% 1.83x
Dallas Cowboys Fans 4.44% 1.83x
Florida Gulf Coast Travel Researchers 4.94% 1.74x
SEC Fans 3.89% 1.69x
Texas Energy Providers 4.09% 1.69x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Interest attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Murphy USA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Murphy USA audience is Belk.

Location Composition Index
Belk 1.52% 6.00x
Maurices 5.32% 3.90x
Express Outlets 0.48% 3.61x
Lane Bryant 2.63% 3.52x
Carhartt 32.72% 3.35x
Buckle 2.57% 3.31x
The Childrens Place 3.68% 3.23x
Aeropostale 2.20% 3.10x
Journeys 3.40% 2.93x
Old Navy 3.88% 2.85x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Location attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Murphy USA audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.50% 5.33x
Canada Tourism Research Cluster 0.10% 4.52x
Perfume, Makeup & Cosmetics 0.10% 4.03x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.05% 3.95x
Men's Fashion Shopping 0.02% 3.60x
Discount Shopping 0.04% 3.37x
Natural Diet & Supplement Researchers 0.10% 3.33x
Shopping Catalogs 0.08% 3.18x
East Texas Cluster 0.90% 3.17x
Vitamin Shoppers 0.08% 3.16x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Content Affinity attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Murphy USA audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female