Dstillery Audiences

MURPHY USA

Audience Size: 2.4 Million Devices

Explore the Murphy USA Audience

Below you'll find more information about the Murphy USA audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Murphy USA audience.

Dstillery Crafted Audiences

INTERESTS

The Murphy USA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Murphy USA audience is Fall/Winter 2021 Fashion Trend Researchers.

Interest Composition Index
Fall/Winter 2021 Fashion Trend Researchers 0.10% 2.07x
Sprint Customers 0.04% 2.02x
South State Fair Visitors 6.58% 1.94x
Southeastern Voters 4.29% 1.78x
Texas County and Local Fair Visitors 4.57% 1.72x
Texas Energy Providers 3.78% 1.70x
Southern Central Voters 4.03% 1.69x
Arkansas Razorbacks Fans 3.74% 1.67x
Houston Activity Researchers 2.01% 1.66x
Texas State Fairs 4.63% 1.66x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Interest attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Murphy USA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Murphy USA audience is Belk.

Location Composition Index
Belk 3.91% 3.66x
Maurices 10.36% 2.19x
Carhartt 41.90% 2.06x
Lane Bryant 5.62% 1.92x
The Childrens Place 8.32% 1.86x
Buckle 6.39% 1.85x
Express Outlets 0.95% 1.77x
Old Navy 9.00% 1.72x
Aeropostale 5.13% 1.71x
Dressbarn 4.01% 1.67x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Location attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Murphy USA audience is National Parks.

Content Affinity Composition Index
National Parks 0.02% 4.32x
Natural Diet & Supplement Researchers 0.01% 3.93x
Hobby Vehicles 0.03% 3.76x
Men's Fashion Shopping 0.02% 3.60x
Roleplay & Fantasy Games 0.01% 3.54x
Nutrition & Diabetic Living 0.01% 3.33x
East Texas Cluster 0.68% 3.02x
Discount Shopping 0.01% 3.00x
Women Shoppers 0.02% 2.82x
Auto Body Upkeep & Repair Researchers 0.01% 2.79x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Content Affinity attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Murphy USA audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female