Dstillery Audiences

MURPHY USA

Audience Size: 449.1 Thousand Devices

Explore the Murphy USA Audience

Below you'll find more information about the Murphy USA audience, broken down in different categories based on their digital and physical behaviors. These are 449.1 thousand unique devices whose actions qualify for the Murphy USA audience.

Dstillery Crafted Audiences

INTERESTS

The Murphy USA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Murphy USA audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 1.70% 2.21x
Sprint Customers 0.04% 2.02x
Austin Trip Planners 2.18% 1.97x
South State Fair Visitors 5.32% 1.96x
Texas Activity Researchers 0.56% 1.87x
Louisiana State University Tigers Fans 1.75% 1.86x
Arkansas Razorbacks Fans 3.54% 1.85x
Southeastern Voters 4.93% 1.82x
Texas Trip Planners 3.20% 1.80x
Holiday Season Sporting Goods Deal Shoppers 3.94% 1.74x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Interest attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Murphy USA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Murphy USA audience is Belk.

Location Composition Index
Belk 1.02% 9.48x
Buckle 2.44% 5.38x
Lane Bryant 1.34% 5.02x
Maurices 3.07% 4.77x
Express Outlets 0.33% 4.54x
Dressbarn 1.18% 4.43x
The Childrens Place 1.46% 4.37x
Aeropostale 1.90% 4.25x
Charlotte Russe 0.49% 4.20x
Journeys 2.91% 4.18x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Location attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Murphy USA audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 0.05% 5.64x
Motorsports 0.07% 4.99x
Perfume, Makeup & Cosmetics 0.05% 4.71x
Assorted Topics (Television, Origami, Men's Health) 0.05% 4.12x
Malaya 0.03% 3.87x
Men's Fashion Shopping 0.02% 3.60x
Music Education 0.02% 3.25x
Arkansas News 1.51% 3.18x
Mobile Industry Information 0.03% 3.03x
East Texas Cluster 0.29% 2.96x
Composition Percentage: The overlap percentage between the Murphy USA audience and the Content Affinity attribute.
Index: A comparison of the Murphy USA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Murphy USA audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female