Explore the NFL Stadiums Audience
Below you'll find more information about the NFL Stadiums audience, broken down in different categories based on their digital and physical behaviors. These are 584.4 thousand unique devices whose actions qualify for the NFL Stadiums audience.
INTERESTS
The NFL Stadiums audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the NFL Stadiums audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 7.64% | 5.11x |
| Texas Energy Providers | 6.02% | 4.67x |
| Houston Astros Fans | 3.57% | 3.53x |
| Minnesota Twins Fans | 3.06% | 3.25x |
| Houston Activity Researchers | 3.42% | 3.18x |
| Texas AM Aggies Fans | 2.91% | 2.53x |
| Louisiana Trip Planners | 2.89% | 2.45x |
| Texas Trip Planners | 3.81% | 2.42x |
| Houston Texans Fans | 2.23% | 2.40x |
| Houston Rockets Fans | 2.70% | 2.37x |
Composition Percentage:
The overlap percentage between the NFL Stadiums audience and the Interest attribute.
Index: A comparison of the NFL Stadiums audience to the internet population.
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APPAREL RETAILERS
The NFL Stadiums audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the NFL Stadiums audience is Columbia.
| Location | Composition | Index |
| Columbia | 1.07% | 8.24x |
| Tommy Bahama | 2.33% | 7.69x |
| Eddie Bauer | 1.29% | 7.39x |
| Brooks Brothers | 3.72% | 7.23x |
| Free People | 1.50% | 7.06x |
| Express | 2.36% | 6.96x |
| Chicos | 3.76% | 6.75x |
| Club Monaco | 0.78% | 6.64x |
| The North Face | 2.03% | 6.41x |
| Jos A. Bank Clothiers | 3.19% | 6.37x |
Composition Percentage:
The overlap percentage between the NFL Stadiums audience and the Location attribute.
Index: A comparison of the NFL Stadiums audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the NFL Stadiums audience is Minnesota Community Business Cluster.
| Content Affinity | Composition | Index |
| Minnesota Community Business Cluster | 2.36% | 9.18x |
| Texas Media | 6.68% | 7.37x |
| Minnesota Local News Cluster | 4.79% | 5.21x |
| Texas University Athletics | 1.37% | 3.57x |
| Oil & Energy | 0.30% | 3.27x |
| Farming & Agriculture | 0.24% | 2.93x |
| Cuba & Mexico Media | 0.13% | 2.87x |
| Assorted Topics (College Sports, Anime, Business, Social Media, Food) | 0.23% | 2.82x |
| North Dakota Cluster | 0.77% | 2.77x |
| Electronic Cabling | 0.13% | 2.75x |
Composition Percentage:
The overlap percentage between the NFL Stadiums audience and the Content Affinity attribute.
Index: A comparison of the NFL Stadiums audience to the internet population.
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DEMOGRAPHICS
The NFL Stadiums audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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