Explore the NFL Stadiums Audience
Below you'll find more information about the NFL Stadiums audience, broken down in different categories based on their digital and physical behaviors. These are 216.4 thousand unique devices whose actions qualify for the NFL Stadiums audience.
INTERESTS
The NFL Stadiums audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the NFL Stadiums audience is Daily Fantasy Sports Enthusiasts.
| Interest | Composition | Index |
| Daily Fantasy Sports Enthusiasts | 6.52% | 3.07x |
| Fantasy Football Enthusiasts | 5.30% | 2.86x |
| Atlanta Falcons Fans | 5.40% | 2.79x |
| Professional Lacrosse Fans | 6.44% | 2.77x |
| Buffalo Bills Fans | 4.98% | 2.77x |
| Football Enthusiasts | 5.48% | 2.75x |
| Seattle Seahawks Fans | 5.38% | 2.62x |
| NFL Fans | 4.32% | 2.60x |
| Pittsburgh Steelers Fans | 4.48% | 2.52x |
| Los Angeles Chargers Fans | 5.17% | 2.52x |
Composition Percentage:
The overlap percentage between the NFL Stadiums audience and the Interest attribute.
Index: A comparison of the NFL Stadiums audience to the internet population.
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APPAREL RETAILERS
The NFL Stadiums audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the NFL Stadiums audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.61% | 6.96x |
| Calvin Klein | 0.55% | 6.57x |
| Bonobos | 1.91% | 6.44x |
| Free People | 2.41% | 6.22x |
| Joe's Jeans | 0.33% | 6.20x |
| Columbia | 1.68% | 6.01x |
| The North Face | 2.23% | 5.98x |
| Brooks Brothers | 3.59% | 5.96x |
| Anthropologie | 1.30% | 5.82x |
| Madewell | 2.44% | 5.78x |
Composition Percentage:
The overlap percentage between the NFL Stadiums audience and the Location attribute.
Index: A comparison of the NFL Stadiums audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the NFL Stadiums audience is Canadian News.
| Content Affinity | Composition | Index |
| Canadian News | 0.18% | 6.67x |
| Canada Shopping - General Commerce | 0.08% | 6.53x |
| Canadian Lifestyle | 0.27% | 4.89x |
| Sports Apparel | 0.11% | 4.68x |
| Upstate New York State Athletics | 0.05% | 4.35x |
| Canada Tourism Research Cluster | 0.27% | 4.17x |
| Lacrosse College Athletics | 0.26% | 3.98x |
| Fantasy Sports | 5.33% | 3.31x |
| General Interest | 0.03% | 3.28x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.03% | 3.25x |
Composition Percentage:
The overlap percentage between the NFL Stadiums audience and the Content Affinity attribute.
Index: A comparison of the NFL Stadiums audience to the internet population.
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DEMOGRAPHICS
The NFL Stadiums audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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