Explore the Nandos Audience
Below you'll find more information about the Nandos audience, broken down in different categories based on their digital and physical behaviors. These are 33.9 thousand unique devices whose actions qualify for the Nandos audience.
INTERESTS
The Nandos audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nandos audience is Washington DC Trip Planners.
| Interest | Composition | Index |
| Washington DC Trip Planners | 9.72% | 6.71x |
| Mid-Atlantic Voters | 7.49% | 6.37x |
| Retired Government Employees | 4.57% | 6.04x |
| Baltimore Ravens Fans | 4.80% | 4.02x |
| Federal Employees | 3.86% | 3.88x |
| Last Minute Travelers | 4.10% | 3.68x |
| Washington Nationals Fans | 3.63% | 3.58x |
| Mid-Range Grocery Shoppers | 4.33% | 3.33x |
| Norfolk and Virginia Beach Trip Planners | 9.02% | 3.26x |
| Acura Vehicle Shoppers | 3.04% | 3.13x |
Composition Percentage:
The overlap percentage between the Nandos audience and the Interest attribute.
Index: A comparison of the Nandos audience to the internet population.
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APPAREL RETAILERS
The Nandos audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nandos audience is Anthropologie.
| Location | Composition | Index |
| Anthropologie | 29.97% | 130.01x |
| H&M | 29.60% | 121.90x |
| Banana Republic | 32.12% | 69.86x |
| Gap | 36.31% | 50.97x |
| LOFT | 7.89% | 31.80x |
| The North Face | 4.59% | 19.33x |
| Lululemon | 5.08% | 16.32x |
| J. Crew | 5.74% | 15.84x |
| Chicos | 4.78% | 14.70x |
| Journeys | 2.89% | 13.55x |
Composition Percentage:
The overlap percentage between the Nandos audience and the Location attribute.
Index: A comparison of the Nandos audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nandos audience is Washington & Northern Virginia.
| Content Affinity | Composition | Index |
| Washington & Northern Virginia | 11.71% | 15.54x |
| Baltimore Cluster | 11.01% | 10.84x |
| Virginia News | 3.86% | 3.54x |
| African American Celebrity Gossip | 6.67% | 2.03x |
| Running & Marathons | 1.41% | 1.82x |
| Women Shoppers | 1.05% | 1.67x |
| Furniture & Home Improvement | 1.17% | 1.60x |
| Travel Adventure | 1.17% | 1.59x |
| Assorted Topics #11536 (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 1.17% | 1.53x |
| Photography | 1.05% | 1.51x |
Composition Percentage:
The overlap percentage between the Nandos audience and the Content Affinity attribute.
Index: A comparison of the Nandos audience to the internet population.
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DEMOGRAPHICS
The Nandos audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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