Explore the Nandos Audience
Below you'll find more information about the Nandos audience, broken down in different categories based on their digital and physical behaviors. These are 17.8 thousand unique devices whose actions qualify for the Nandos audience.
INTERESTS
The Nandos audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nandos audience is Federal Employee Benefits Researchers.
| Interest | Composition | Index |
| Federal Employee Benefits Researchers | 6.16% | 5.14x |
| Retired Government Employees | 6.16% | 5.06x |
| Charitable Organization Researchers | 3.77% | 4.02x |
| Fertility Treatment Researchers | 6.16% | 3.87x |
| Readers of Bengali Content | 2.50% | 3.85x |
| Washington DC Trip Planners | 4.45% | 3.58x |
| Mid-Atlantic Voters | 7.19% | 3.55x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.68% | 3.51x |
| Apartment Furniture Shoppers | 3.03% | 3.26x |
| New Years Eve Party Ticket Purchasers | 3.77% | 2.94x |
Composition Percentage:
The overlap percentage between the Nandos audience and the Interest attribute.
Index: A comparison of the Nandos audience to the internet population.
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APPAREL RETAILERS
The Nandos audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nandos audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 18.75% | 32.08x |
| Anthropologie | 14.08% | 24.89x |
| Ann Taylor | 5.43% | 23.11x |
| Bonobos | 2.53% | 20.48x |
| LL Bean | 2.10% | 20.43x |
| Free People | 5.59% | 17.17x |
| Gap | 22.03% | 17.03x |
| Uniqlo | 1.83% | 16.71x |
| H&M | 13.81% | 16.51x |
| Intermix | 0.70% | 15.10x |
Composition Percentage:
The overlap percentage between the Nandos audience and the Location attribute.
Index: A comparison of the Nandos audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nandos audience is Washington & Northern Virginia.
| Content Affinity | Composition | Index |
| Washington & Northern Virginia | 8.22% | 16.38x |
| Baltimore Cluster | 12.33% | 7.38x |
| Gossip & Entertainment | 1.03% | 5.60x |
| Lacrosse College Athletics | 0.26% | 4.49x |
| Mexico Cluster | 1.37% | 4.00x |
| Institutional Investing | 0.18% | 3.78x |
| Florida Naples News Cluster | 1.37% | 3.61x |
| Live Music | 1.37% | 3.47x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.09% | 3.38x |
| Home Improvement Contractor | 0.14% | 3.36x |
Composition Percentage:
The overlap percentage between the Nandos audience and the Content Affinity attribute.
Index: A comparison of the Nandos audience to the internet population.
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DEMOGRAPHICS
The Nandos audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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