Explore the Nandos Audience
Below you'll find more information about the Nandos audience, broken down in different categories based on their digital and physical behaviors. These are 18.4 thousand unique devices whose actions qualify for the Nandos audience.
INTERESTS
The Nandos audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nandos audience is Federal Employee Benefits Researchers.
| Interest | Composition | Index |
| Federal Employee Benefits Researchers | 4.38% | 5.44x |
| COVID Testing Researchers | 1.88% | 5.28x |
| Retired Government Employees | 3.75% | 4.63x |
| Food Allergies Researchers | 1.88% | 4.35x |
| Readers of Muslim Content | 5.00% | 4.16x |
| Heart Health Researchers | 2.50% | 4.13x |
| Washington Nationals Fans | 5.00% | 4.10x |
| Godiva Chocolate Fans | 2.50% | 4.08x |
| Project Managers | 4.38% | 4.03x |
| Bargain Shopping Researchers | 1.25% | 3.92x |
Composition Percentage:
The overlap percentage between the Nandos audience and the Interest attribute.
Index: A comparison of the Nandos audience to the internet population.
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APPAREL RETAILERS
The Nandos audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nandos audience is Anthropologie.
| Location | Composition | Index |
| Anthropologie | 20.12% | 90.13x |
| Lululemon | 21.38% | 77.03x |
| H&M | 21.33% | 57.23x |
| Banana Republic | 12.50% | 50.77x |
| Gap | 10.42% | 35.99x |
| LOFT | 7.89% | 24.85x |
| Free People | 2.74% | 24.71x |
| Uniqlo | 1.48% | 24.65x |
| Ann Taylor | 1.75% | 20.56x |
| LL Bean | 0.82% | 19.89x |
Composition Percentage:
The overlap percentage between the Nandos audience and the Location attribute.
Index: A comparison of the Nandos audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nandos audience is Baltimore Cluster.
| Content Affinity | Composition | Index |
| Baltimore Cluster | 7.50% | 9.49x |
| Car Shopping | 1.44% | 4.40x |
| Chicago Cluster | 2.50% | 4.29x |
| Assorted Topics (College Sports, Anime, Business, Social Media, Food) | 1.25% | 3.94x |
| Institutional Investing | 0.18% | 3.78x |
| New York City Family & Activity Cluster | 1.88% | 3.69x |
| Fashion Cluster | 1.25% | 3.62x |
| Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) | 1.25% | 3.56x |
| Technology News | 1.88% | 3.50x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.09% | 3.38x |
Composition Percentage:
The overlap percentage between the Nandos audience and the Content Affinity attribute.
Index: A comparison of the Nandos audience to the internet population.
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DEMOGRAPHICS
The Nandos audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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