Explore the Napa Audience
Below you'll find more information about the Napa audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Napa audience.
INTERESTS
The Napa audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Napa audience is Big Box Store Jewelry Sale Shoppers.
| Interest | Composition | Index |
| Big Box Store Jewelry Sale Shoppers | 0.08% | 2.08x |
| Tracfone Customers | 0.01% | 1.66x |
| North Midwest State Fair Visitors | 4.65% | 1.64x |
| Snowmobile Enthusiasts | 4.69% | 1.61x |
| Tractor Shoppers | 3.24% | 1.57x |
| Iowa County and Local Fair Visitors | 4.68% | 1.53x |
| Diesel Vehicle Shoppers | 3.40% | 1.51x |
| Backyard Farmers | 2.08% | 1.47x |
| Sustainable Food Researchers | 2.86% | 1.46x |
| Hunters | 3.62% | 1.46x |
Composition Percentage:
The overlap percentage between the Napa audience and the Interest attribute.
Index: A comparison of the Napa audience to the internet population.
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APPAREL RETAILERS
The Napa audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Napa audience is Maurices.
| Location | Composition | Index |
| Maurices | 11.37% | 2.50x |
| Carhartt | 43.06% | 2.19x |
| Belk | 2.12% | 2.06x |
| Buckle | 6.23% | 1.86x |
| Eddie Bauer | 2.16% | 1.82x |
| Columbia | 0.47% | 1.66x |
| American Eagle Outfitters | 4.35% | 1.64x |
| Journeys | 7.37% | 1.60x |
| Lane Bryant | 4.36% | 1.59x |
| Old Navy | 7.63% | 1.59x |
Composition Percentage:
The overlap percentage between the Napa audience and the Location attribute.
Index: A comparison of the Napa audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Napa audience is Sports - Golf, Hunting, Fishing.
| Content Affinity | Composition | Index |
| Sports - Golf, Hunting, Fishing | 0.01% | 3.87x |
| Women Shoppers | 0.03% | 3.46x |
| Auto Body Upkeep & Repair Researchers | 0.01% | 3.33x |
| Romanian News | 0.02% | 3.33x |
| Survival Guides | 0.01% | 2.93x |
| Assorted Topics (Television, Origami, Men's Health) | 0.06% | 2.84x |
| Medical & Pharmaceutical Scholarship | 0.03% | 2.62x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.02% | 2.58x |
| Bridal Fashion | 0.02% | 2.51x |
| Pool Cleaning | 0.01% | 2.39x |
Composition Percentage:
The overlap percentage between the Napa audience and the Content Affinity attribute.
Index: A comparison of the Napa audience to the internet population.
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DEMOGRAPHICS
The Napa audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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