Explore the Napa Audience
Below you'll find more information about the Napa audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Napa audience.
INTERESTS
The Napa audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Napa audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 3.83% | 1.90x |
| Diesel Vehicle Shoppers | 3.85% | 1.73x |
| Xtreme Sports Fans | 3.69% | 1.67x |
| Outdoors Enthusiasts | 3.83% | 1.67x |
| North Midwest State Fair Visitors | 3.95% | 1.66x |
| Iowa County and Local Fair Visitors | 3.90% | 1.66x |
| Mowing Equipment Shoppers | 3.19% | 1.65x |
| Archery Enthusiasts | 3.33% | 1.64x |
| Ohio County and Local Fair Visitors | 3.90% | 1.64x |
| Hunters | 3.68% | 1.63x |
Composition Percentage:
The overlap percentage between the Napa audience and the Interest attribute.
Index: A comparison of the Napa audience to the internet population.
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APPAREL RETAILERS
The Napa audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Napa audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 18.93% | 4.88x |
| Belk | 1.25% | 4.34x |
| Buckle | 4.76% | 3.87x |
| Eddie Bauer | 2.07% | 3.74x |
| Lane Bryant | 3.47% | 3.46x |
| Express Outlets | 0.78% | 3.44x |
| Dressbarn | 3.03% | 3.33x |
| Journeys | 5.89% | 3.24x |
| American Eagle Outfitters | 4.79% | 3.23x |
| Columbia | 0.82% | 3.23x |
Composition Percentage:
The overlap percentage between the Napa audience and the Location attribute.
Index: A comparison of the Napa audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Napa audience is Environmentally Friendly Cars.
| Content Affinity | Composition | Index |
| Environmentally Friendly Cars | 0.01% | 3.73x |
| Farming & Agriculture | 0.17% | 2.72x |
| Home Printing | 0.03% | 2.53x |
| Survival Guides | 0.02% | 2.52x |
| Memes & Comedy | 0.04% | 2.22x |
| Trucks | 0.34% | 2.15x |
| Idaho Cluster | 0.62% | 2.11x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.02% | 2.10x |
| North Dakota Cluster | 0.98% | 2.04x |
| Cheerleading | 0.09% | 2.02x |
Composition Percentage:
The overlap percentage between the Napa audience and the Content Affinity attribute.
Index: A comparison of the Napa audience to the internet population.
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DEMOGRAPHICS
The Napa audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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