Explore the Napa Audience
Below you'll find more information about the Napa audience, broken down in different categories based on their digital and physical behaviors. These are 459.7 thousand unique devices whose actions qualify for the Napa audience.
INTERESTS
The Napa audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Napa audience is Dessert/Sweets Bakers.
| Interest | Composition | Index |
| Dessert/Sweets Bakers | 0.79% | 1.71x |
| Seasonal Recipe Blog Readers | 1.00% | 1.67x |
| Tracfone Customers | 0.01% | 1.66x |
| Seasonal Lifestyle Blog Readers | 1.10% | 1.63x |
| Cooking Show Fans | 0.60% | 1.63x |
| Christmas Traditions Researchers | 0.83% | 1.58x |
| Snowmobile Enthusiasts | 3.12% | 1.58x |
| Gourmet Food & Wine Researchers | 0.53% | 1.57x |
| Sustainable Lifestyle Enthusiasts | 0.95% | 1.50x |
| Louisiana Creole Food Enthusiasts | 1.92% | 1.45x |
Composition Percentage:
The overlap percentage between the Napa audience and the Interest attribute.
Index: A comparison of the Napa audience to the internet population.
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APPAREL RETAILERS
The Napa audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Napa audience is Maurices.
| Location | Composition | Index |
| Maurices | 2.58% | 4.15x |
| Joe's Jeans | 0.03% | 3.84x |
| Belk | 0.38% | 3.82x |
| Eddie Bauer | 0.32% | 3.66x |
| Buckle | 1.25% | 3.31x |
| Lane Bryant | 0.63% | 2.91x |
| Journeys | 1.57% | 2.89x |
| Ralph Lauren | 0.20% | 2.84x |
| REI | 0.25% | 2.83x |
| Aeropostale | 0.98% | 2.81x |
Composition Percentage:
The overlap percentage between the Napa audience and the Location attribute.
Index: A comparison of the Napa audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Napa audience is Diet & Weight Loss.
| Content Affinity | Composition | Index |
| Diet & Weight Loss | 0.04% | 4.61x |
| Sports - Golf, Hunting, Fishing | 0.01% | 3.87x |
| Child Development | 0.03% | 3.59x |
| Mortgages & Insurance | 0.02% | 3.58x |
| Accounting | 0.04% | 3.54x |
| Women Shoppers | 0.03% | 3.46x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.03% | 3.41x |
| Malaya | 0.03% | 3.24x |
| Historical Information - Museums & Libraries | 0.04% | 3.22x |
| Internet Service Provider Sites | 0.04% | 3.18x |
Composition Percentage:
The overlap percentage between the Napa audience and the Content Affinity attribute.
Index: A comparison of the Napa audience to the internet population.
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DEMOGRAPHICS
The Napa audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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