Explore the Napa Audience
Below you'll find more information about the Napa audience, broken down in different categories based on their digital and physical behaviors. These are 488.4 thousand unique devices whose actions qualify for the Napa audience.
INTERESTS
The Napa audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Napa audience is Outdoors Enthusiasts.
| Interest | Composition | Index |
| Outdoors Enthusiasts | 4.95% | 1.83x |
| Tractor Shoppers | 4.42% | 1.73x |
| Getting Off the Grid Travelers | 3.85% | 1.71x |
| Auto Body Shoppers | 5.03% | 1.68x |
| Tracfone Customers | 0.01% | 1.66x |
| Archery Enthusiasts | 3.69% | 1.63x |
| Hunters | 4.34% | 1.60x |
| Commercial Truck Researchers | 3.85% | 1.60x |
| Mowing Equipment Shoppers | 4.05% | 1.59x |
| RC Helicopters and Drones Hobbyists | 4.13% | 1.59x |
Composition Percentage:
The overlap percentage between the Napa audience and the Interest attribute.
Index: A comparison of the Napa audience to the internet population.
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APPAREL RETAILERS
The Napa audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Napa audience is Maurices.
| Location | Composition | Index |
| Maurices | 5.90% | 4.15x |
| Carhartt | 33.91% | 3.57x |
| Eddie Bauer | 1.16% | 3.17x |
| Buckle | 3.03% | 3.12x |
| Patagonia | 0.17% | 2.99x |
| LL Bean | 0.21% | 2.86x |
| Express Outlets | 0.39% | 2.82x |
| The North Face | 0.38% | 2.79x |
| Belk | 0.87% | 2.78x |
| Lane Bryant | 1.99% | 2.59x |
Composition Percentage:
The overlap percentage between the Napa audience and the Location attribute.
Index: A comparison of the Napa audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Napa audience is Hobby Vehicles.
| Content Affinity | Composition | Index |
| Hobby Vehicles | 0.16% | 5.62x |
| Disease Cluster | 0.05% | 3.67x |
| Natural & Healthy Living Researchers | 0.06% | 3.59x |
| Engineering | 0.06% | 3.29x |
| Recreational Motor Sport Enthusiasts | 0.32% | 3.17x |
| Community Planning & Transportation | 0.08% | 3.12x |
| Nature & Wildlife | 0.12% | 3.12x |
| Internet Radio | 0.08% | 3.01x |
| Pac 12 Sports | 0.12% | 2.94x |
| Action Sports | 0.08% | 2.86x |
Composition Percentage:
The overlap percentage between the Napa audience and the Content Affinity attribute.
Index: A comparison of the Napa audience to the internet population.
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DEMOGRAPHICS
The Napa audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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