Explore the Napa Audience
Below you'll find more information about the Napa audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Napa audience.
INTERESTS
The Napa audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Napa audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 2.54% | 2.22x |
| Mowing Equipment Shoppers | 1.58% | 1.89x |
| Cattle Industry New Readers | 1.63% | 1.83x |
| Xtreme Sports Fans | 1.89% | 1.81x |
| Welding Tools and Supplies Shoppers | 1.64% | 1.67x |
| Truck Shoppers | 2.13% | 1.67x |
| Archery Enthusiasts | 1.71% | 1.64x |
| Quads and ATV Enthusiasts | 2.04% | 1.63x |
| RV Shoppers | 1.91% | 1.63x |
| Hunters | 1.87% | 1.63x |
Composition Percentage:
The overlap percentage between the Napa audience and the Interest attribute.
Index: A comparison of the Napa audience to the internet population.
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APPAREL RETAILERS
The Napa audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Napa audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 12.34% | 5.73x |
| Belk | 1.28% | 5.60x |
| Columbia | 0.74% | 4.25x |
| Express Outlets | 0.40% | 4.24x |
| Eddie Bauer | 0.93% | 4.13x |
| Gymboree | 1.71% | 4.10x |
| Aeropostale | 1.77% | 4.04x |
| American Eagle Outfitters | 3.08% | 3.91x |
| Zumiez | 2.44% | 3.79x |
| Dressbarn | 2.45% | 3.77x |
Composition Percentage:
The overlap percentage between the Napa audience and the Location attribute.
Index: A comparison of the Napa audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Napa audience is Minnesota Local News Cluster.
| Content Affinity | Composition | Index |
| Minnesota Local News Cluster | 1.66% | 1.69x |
| Car Forums | 2.26% | 1.48x |
| Gun Enthusiast - Hunting & Self Defense | 1.51% | 1.41x |
| Phone & Business Information Searchers | 4.46% | 1.17x |
| Assorted Topics (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation) | 2.69% | 1.15x |
| Do It Yourself | 3.51% | 1.12x |
| Kitchen Blog Readers | 4.22% | 1.11x |
| Food Blogs | 5.11% | 1.10x |
| People Search | 1.50% | 1.08x |
| Plants & Gardening | 1.70% | 1.07x |
Composition Percentage:
The overlap percentage between the Napa audience and the Content Affinity attribute.
Index: A comparison of the Napa audience to the internet population.
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DEMOGRAPHICS
The Napa audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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