Dstillery Audiences

NAPA

Audience Size: 1 Million Devices

Explore the Napa Audience

Below you'll find more information about the Napa audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Napa audience.

Dstillery Crafted Audiences

INTERESTS

The Napa audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Napa audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 5.02% 1.73x
North West State Fair Visitors 4.26% 1.70x
Oregon County and Local Fair Visitors 4.47% 1.69x
Restaurant Supply Shoppers 0.18% 1.66x
Washington County and Local Fair Visitors 4.27% 1.66x
Tracfone Customers 0.01% 1.66x
Iowa County and Local Fair Visitors 4.89% 1.66x
Tractor Shoppers 4.40% 1.64x
Minnesota County and Local Fair Visitors 4.84% 1.58x
Bigfoot Folklore Enthusiasts 4.29% 1.58x
Composition Percentage: The overlap percentage between the Napa audience and the Interest attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Napa audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Napa audience is Maurices.

Location Composition Index
Maurices 4.83% 4.27x
Levi Strauss 0.02% 4.04x
Carhartt 35.46% 3.78x
The North Face 0.29% 3.27x
Belk 0.63% 3.20x
Columbia 0.25% 3.19x
Eddie Bauer 0.75% 3.18x
Buckle 1.63% 2.97x
Patagonia 0.16% 2.94x
Ralph Lauren 0.42% 2.86x
Composition Percentage: The overlap percentage between the Napa audience and the Location attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Napa audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 0.20% 5.01x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.04% 4.07x
Men's Fashion Shopping 0.02% 3.83x
Electronic Cabling 0.05% 3.81x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.04% 3.62x
Community Planning & Transportation 0.10% 3.29x
Sports - Golf, Hunting, Fishing 0.04% 3.13x
Internet Radio 0.17% 3.10x
Chat Rooms 0.02% 2.86x
Trucks 0.19% 2.29x
Composition Percentage: The overlap percentage between the Napa audience and the Content Affinity attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Napa audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female