Dstillery Audiences

NAPA

Audience Size: 706.8 Thousand Devices

Explore the Napa Audience

Below you'll find more information about the Napa audience, broken down in different categories based on their digital and physical behaviors. These are 706.8 thousand unique devices whose actions qualify for the Napa audience.

Dstillery Crafted Audiences

INTERESTS

The Napa audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Napa audience is Tracfone Customers.

Interest Composition Index
Tracfone Customers 0.01% 1.66x
Tractor Shoppers 2.65% 1.60x
North Midwest State Fair Visitors 3.61% 1.57x
Hard Seltzer Aficionados 0.29% 1.55x
RV Owners and Upgraders 1.83% 1.53x
Diesel Vehicle Shoppers 2.69% 1.52x
Archery Enthusiasts 1.77% 1.51x
Getting Off the Grid Travelers 1.48% 1.50x
Minnesota County and Local Fair Visitors 4.23% 1.49x
Commercial Vehicles Shoppers 2.01% 1.49x
Composition Percentage: The overlap percentage between the Napa audience and the Interest attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Napa audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Napa audience is Carhartt.

Location Composition Index
Carhartt 14.52% 4.28x
Maurices 3.36% 3.79x
Belk 0.48% 3.02x
Buckle 1.53% 2.75x
The Childrens Place 1.42% 2.43x
Lane Bryant 0.99% 2.42x
Dressbarn 0.85% 2.42x
Eddie Bauer 0.49% 2.41x
The North Face 0.20% 2.37x
Mens Wearhouse 1.43% 2.35x
Composition Percentage: The overlap percentage between the Napa audience and the Location attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Napa audience is Mortgages & Insurance.

Content Affinity Composition Index
Mortgages & Insurance 0.04% 5.21x
Sports - Golf, Hunting, Fishing 0.01% 3.87x
Women Shoppers 0.03% 3.46x
Romanian News 0.02% 3.33x
Internet Radio 0.04% 3.32x
Farming & Agriculture 0.03% 3.19x
Home Furnishings 0.04% 3.07x
Grilling 0.05% 2.83x
Home Remodeling 0.04% 2.80x
Beer, Wine & Alcohol 0.04% 2.72x
Composition Percentage: The overlap percentage between the Napa audience and the Content Affinity attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Napa audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male