Dstillery Audiences

NAPA

Audience Size: 3.6 Million Devices

Explore the Napa Audience

Below you'll find more information about the Napa audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Napa audience.

Dstillery Crafted Audiences

INTERESTS

The Napa audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Napa audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 3.37% 1.88x
Mowing Equipment Shoppers 2.43% 1.73x
Countdown to the Beach Travelers 0.01% 1.65x
Diesel Vehicle Shoppers 3.01% 1.64x
Xtreme Sports Fans 2.54% 1.63x
RV Shoppers 2.93% 1.55x
Cattle Industry New Readers 2.19% 1.55x
Outdoors Enthusiasts 2.89% 1.54x
RV Owners and Upgraders 2.43% 1.53x
Hunters 2.99% 1.53x
Composition Percentage: The overlap percentage between the Napa audience and the Interest attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Napa audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Napa audience is Carhartt.

Location Composition Index
Carhartt 3.50% 5.41x
Belk 0.95% 4.37x
Buckle 3.12% 3.75x
Express Outlets 0.61% 3.73x
Eddie Bauer 1.35% 3.62x
Columbia 0.86% 3.54x
Dressbarn 2.62% 3.24x
Lane Bryant 2.82% 3.22x
Zumiez 3.49% 3.21x
American Eagle Outfitters 4.20% 3.16x
Composition Percentage: The overlap percentage between the Napa audience and the Location attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Napa audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.02% 4.08x
Farming & Agriculture 0.35% 3.01x
North Dakota Cluster 0.98% 2.09x
South Dakota Cluster 0.69% 2.06x
Idaho Cluster 0.60% 1.97x
Nebraska Cluster 1.53% 1.92x
Garden Power Equipment 1.17% 1.85x
All-Terrain Vehicles 1.18% 1.77x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 0.68% 1.75x
Hunting 0.66% 1.74x
Composition Percentage: The overlap percentage between the Napa audience and the Content Affinity attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Napa audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female