Dstillery Audiences

NAPA

Audience Size: 459.7 Thousand Devices

Explore the Napa Audience

Below you'll find more information about the Napa audience, broken down in different categories based on their digital and physical behaviors. These are 459.7 thousand unique devices whose actions qualify for the Napa audience.

Dstillery Crafted Audiences

INTERESTS

The Napa audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Napa audience is Dessert/Sweets Bakers.

Interest Composition Index
Dessert/Sweets Bakers 0.79% 1.71x
Seasonal Recipe Blog Readers 1.00% 1.67x
Tracfone Customers 0.01% 1.66x
Seasonal Lifestyle Blog Readers 1.10% 1.63x
Cooking Show Fans 0.60% 1.63x
Christmas Traditions Researchers 0.83% 1.58x
Snowmobile Enthusiasts 3.12% 1.58x
Gourmet Food & Wine Researchers 0.53% 1.57x
Sustainable Lifestyle Enthusiasts 0.95% 1.50x
Louisiana Creole Food Enthusiasts 1.92% 1.45x
Composition Percentage: The overlap percentage between the Napa audience and the Interest attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Napa audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Napa audience is Maurices.

Location Composition Index
Maurices 2.58% 4.15x
Joe's Jeans 0.03% 3.84x
Belk 0.38% 3.82x
Eddie Bauer 0.32% 3.66x
Buckle 1.25% 3.31x
Lane Bryant 0.63% 2.91x
Journeys 1.57% 2.89x
Ralph Lauren 0.20% 2.84x
REI 0.25% 2.83x
Aeropostale 0.98% 2.81x
Composition Percentage: The overlap percentage between the Napa audience and the Location attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Napa audience is Diet & Weight Loss.

Content Affinity Composition Index
Diet & Weight Loss 0.04% 4.61x
Sports - Golf, Hunting, Fishing 0.01% 3.87x
Child Development 0.03% 3.59x
Mortgages & Insurance 0.02% 3.58x
Accounting 0.04% 3.54x
Women Shoppers 0.03% 3.46x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.03% 3.41x
Malaya 0.03% 3.24x
Historical Information - Museums & Libraries 0.04% 3.22x
Internet Service Provider Sites 0.04% 3.18x
Composition Percentage: The overlap percentage between the Napa audience and the Content Affinity attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Napa audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female