Dstillery Audiences

NAPA

Audience Size: 1.1 Million Devices

Explore the Napa Audience

Below you'll find more information about the Napa audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Napa audience.

Dstillery Crafted Audiences

INTERESTS

The Napa audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Napa audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 5.55% 1.73x
Tracfone Customers 0.01% 1.66x
Tractor Shoppers 4.35% 1.62x
Iowa County and Local Fair Visitors 5.29% 1.59x
Oregon Trip Planners 3.34% 1.49x
Competitive Wrestling Enthusiasts 4.98% 1.47x
North West State Fair Visitors 3.97% 1.47x
Yellowstone Park Trip Planners 4.53% 1.47x
Washington County and Local Fair Visitors 4.05% 1.47x
Oregon County and Local Fair Visitors 4.15% 1.46x
Composition Percentage: The overlap percentage between the Napa audience and the Interest attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Napa audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Napa audience is Maurices.

Location Composition Index
Maurices 3.02% 2.85x
Carhartt 19.42% 2.77x
Eddie Bauer 0.54% 2.13x
Buckle 1.45% 2.09x
Columbia 0.15% 1.98x
Belk 0.42% 1.97x
LL Bean 0.09% 1.81x
Lane Bryant 0.97% 1.77x
The North Face 0.18% 1.71x
American Eagle Outfitters 1.04% 1.70x
Composition Percentage: The overlap percentage between the Napa audience and the Location attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Napa audience is Custom Printing.

Content Affinity Composition Index
Custom Printing 0.09% 4.15x
Insurance Cluster 0.02% 3.88x
Disease Cluster 0.05% 3.67x
Diamonds & Precious Metals 0.02% 3.31x
Weather Information 0.02% 3.21x
South Carolina Beach Travel 0.02% 2.88x
Horse Racing 0.03% 2.81x
Promo Codes 0.09% 2.63x
Youth Educational Resources 0.02% 2.56x
Illinois College Sports 0.06% 2.56x
Composition Percentage: The overlap percentage between the Napa audience and the Content Affinity attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Napa audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female