Dstillery Audiences

NAPA

Audience Size: 3.2 Million Devices

Explore the Napa Audience

Below you'll find more information about the Napa audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Napa audience.

Dstillery Crafted Audiences

INTERESTS

The Napa audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Napa audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 3.44% 1.97x
Outdoors Enthusiasts 3.24% 1.73x
Hunters 3.23% 1.66x
Countdown to the Beach Travelers 0.01% 1.65x
Mowing Equipment Shoppers 2.59% 1.65x
Cattle Industry New Readers 2.55% 1.63x
Diesel Vehicle Shoppers 2.92% 1.62x
Xtreme Sports Fans 2.58% 1.61x
Muscle Car Shoppers 3.01% 1.56x
Farming Real Estate Researchers 2.50% 1.56x
Composition Percentage: The overlap percentage between the Napa audience and the Interest attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Napa audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Napa audience is Carhartt.

Location Composition Index
Carhartt 8.59% 5.18x
Belk 1.15% 4.76x
Express Outlets 0.59% 3.80x
Buckle 2.63% 3.73x
Eddie Bauer 1.27% 3.63x
Columbia 0.87% 3.63x
Gymboree 1.99% 3.36x
Zumiez 3.32% 3.35x
Dressbarn 2.80% 3.29x
American Eagle Outfitters 4.04% 3.26x
Composition Percentage: The overlap percentage between the Napa audience and the Location attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Napa audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.03% 3.11x
Farming & Agriculture 0.43% 2.89x
Content Streamers & Downloaders 0.03% 2.78x
Assorted Topics (Cooking, Games, Viral Media) 0.03% 2.53x
Assorted Topics (Television, Origami, Men's Health) 0.03% 2.46x
South Dakota Cluster 0.97% 2.42x
North Dakota Cluster 1.40% 2.27x
Idaho Cluster 0.92% 2.24x
Fire Fighting 0.15% 2.06x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.01% 2.00x
Composition Percentage: The overlap percentage between the Napa audience and the Content Affinity attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Napa audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female