Dstillery Audiences

NAPA

Audience Size: 488.4 Thousand Devices

Explore the Napa Audience

Below you'll find more information about the Napa audience, broken down in different categories based on their digital and physical behaviors. These are 488.4 thousand unique devices whose actions qualify for the Napa audience.

Dstillery Crafted Audiences

INTERESTS

The Napa audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Napa audience is Outdoors Enthusiasts.

Interest Composition Index
Outdoors Enthusiasts 4.95% 1.83x
Tractor Shoppers 4.42% 1.73x
Getting Off the Grid Travelers 3.85% 1.71x
Auto Body Shoppers 5.03% 1.68x
Tracfone Customers 0.01% 1.66x
Archery Enthusiasts 3.69% 1.63x
Hunters 4.34% 1.60x
Commercial Truck Researchers 3.85% 1.60x
Mowing Equipment Shoppers 4.05% 1.59x
RC Helicopters and Drones Hobbyists 4.13% 1.59x
Composition Percentage: The overlap percentage between the Napa audience and the Interest attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Napa audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Napa audience is Maurices.

Location Composition Index
Maurices 5.90% 4.15x
Carhartt 33.91% 3.57x
Eddie Bauer 1.16% 3.17x
Buckle 3.03% 3.12x
Patagonia 0.17% 2.99x
LL Bean 0.21% 2.86x
Express Outlets 0.39% 2.82x
The North Face 0.38% 2.79x
Belk 0.87% 2.78x
Lane Bryant 1.99% 2.59x
Composition Percentage: The overlap percentage between the Napa audience and the Location attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Napa audience is Hobby Vehicles.

Content Affinity Composition Index
Hobby Vehicles 0.16% 5.62x
Disease Cluster 0.05% 3.67x
Natural & Healthy Living Researchers 0.06% 3.59x
Engineering 0.06% 3.29x
Recreational Motor Sport Enthusiasts 0.32% 3.17x
Community Planning & Transportation 0.08% 3.12x
Nature & Wildlife 0.12% 3.12x
Internet Radio 0.08% 3.01x
Pac 12 Sports 0.12% 2.94x
Action Sports 0.08% 2.86x
Composition Percentage: The overlap percentage between the Napa audience and the Content Affinity attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Napa audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male