Explore the Napa Audience
Below you'll find more information about the Napa audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Napa audience.
INTERESTS
The Napa audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Napa audience is Small Business Administration Cares Act Researchers.
| Interest | Composition | Index |
| Small Business Administration Cares Act Researchers | 0.05% | 2.15x |
| Telemedicine Content Readers | 0.01% | 1.98x |
| Tractor Shoppers | 4.42% | 1.78x |
| Minnesota County and Local Fair Visitors | 4.96% | 1.75x |
| Minnesota Twins Fans | 3.94% | 1.73x |
| Home-Made Face Mask Researchers | 0.02% | 1.69x |
| Iowa County and Local Fair Visitors | 4.69% | 1.67x |
| Tracfone Customers | 0.01% | 1.66x |
| Diesel Vehicle Shoppers | 4.47% | 1.64x |
| Mowing Equipment Shoppers | 3.85% | 1.62x |
Composition Percentage:
The overlap percentage between the Napa audience and the Interest attribute.
Index: A comparison of the Napa audience to the internet population.
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APPAREL RETAILERS
The Napa audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Napa audience is Maurices.
| Location | Composition | Index |
| Maurices | 1.76% | 7.04x |
| Carhartt | 29.94% | 4.89x |
| Belk | 0.85% | 4.23x |
| Buckle | 2.77% | 3.49x |
| Eddie Bauer | 1.09% | 3.44x |
| Levi Strauss | 0.01% | 3.24x |
| Lane Bryant | 2.10% | 3.22x |
| Columbia | 0.34% | 3.17x |
| Dressbarn | 1.62% | 3.01x |
| Gymboree | 1.86% | 2.88x |
Composition Percentage:
The overlap percentage between the Napa audience and the Location attribute.
Index: A comparison of the Napa audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Napa audience is Men's Fashion Shopping.
| Content Affinity | Composition | Index |
| Men's Fashion Shopping | 0.02% | 3.83x |
| Farming & Agriculture | 0.18% | 3.68x |
| Computer Printers | 0.02% | 3.39x |
| Scotland Travel | 0.02% | 2.95x |
| Auctions & Repossessions | 0.10% | 2.90x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.02% | 2.74x |
| Chat Rooms | 0.02% | 2.45x |
| Beach & Intimate Wear | 0.05% | 2.38x |
| Garden Power Equipment | 0.87% | 2.37x |
| Local & Travel England - Northern England | 0.02% | 2.25x |
Composition Percentage:
The overlap percentage between the Napa audience and the Content Affinity attribute.
Index: A comparison of the Napa audience to the internet population.
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DEMOGRAPHICS
The Napa audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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