Dstillery Audiences

NAPA

Audience Size: 2.7 Million Devices

Explore the Napa Audience

Below you'll find more information about the Napa audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Napa audience.

Dstillery Crafted Audiences

INTERESTS

The Napa audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Napa audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 2.41% 2.19x
Mowing Equipment Shoppers 1.82% 1.94x
Cattle Industry New Readers 1.87% 1.84x
Xtreme Sports Fans 2.00% 1.76x
Countdown to the Beach Travelers 0.01% 1.65x
Welding Tools and Supplies Shoppers 1.76% 1.65x
Getting Off the Grid Travelers 0.18% 1.64x
Farming Simulator Video Game Fans 2.46% 1.62x
Outdoors Enthusiasts 2.02% 1.61x
Diesel Vehicle Shoppers 3.97% 1.61x
Composition Percentage: The overlap percentage between the Napa audience and the Interest attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Napa audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Napa audience is Belk.

Location Composition Index
Belk 1.24% 5.37x
Carhartt 14.79% 5.13x
Columbia 0.55% 4.35x
Express Outlets 0.21% 4.21x
Gymboree 1.74% 4.09x
Aeropostale 1.76% 3.96x
Eddie Bauer 0.64% 3.89x
Zumiez 1.50% 3.88x
American Eagle Outfitters 2.90% 3.86x
Hollister 0.88% 3.82x
Composition Percentage: The overlap percentage between the Napa audience and the Location attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Napa audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 0.31% 3.60x
South Dakota Cluster 0.53% 2.56x
North Dakota Cluster 0.65% 2.25x
Consumer Rewards 0.08% 2.14x
Internet Radio 0.17% 2.02x
Trucks 0.37% 2.00x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.02% 1.98x
Garden Power Equipment 0.92% 1.97x
Rural Living 0.01% 1.96x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 0.52% 1.94x
Composition Percentage: The overlap percentage between the Napa audience and the Content Affinity attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Napa audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female