Explore the Napa Audience
Below you'll find more information about the Napa audience, broken down in different categories based on their digital and physical behaviors. These are 704.9 thousand unique devices whose actions qualify for the Napa audience.
INTERESTS
The Napa audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Napa audience is Iowa County and Local Fair Visitors.
| Interest | Composition | Index |
| Iowa County and Local Fair Visitors | 3.47% | 1.77x |
| Tractor Shoppers | 2.49% | 1.77x |
| Montana and Idaho Trip Planners | 2.19% | 1.71x |
| Budget Wireless Shoppers | 2.23% | 1.66x |
| Tracfone Customers | 0.01% | 1.66x |
| Competitive Car Brand Shoppers | 2.34% | 1.62x |
| San Francisco Giants Fans | 1.55% | 1.61x |
| RV Shoppers | 2.42% | 1.59x |
| Farming Simulator Video Game Fans | 2.68% | 1.59x |
| Outdoors Enthusiasts | 2.30% | 1.56x |
Composition Percentage:
The overlap percentage between the Napa audience and the Interest attribute.
Index: A comparison of the Napa audience to the internet population.
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APPAREL RETAILERS
The Napa audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Napa audience is Maurices.
| Location | Composition | Index |
| Maurices | 6.38% | 4.45x |
| Carhartt | 37.34% | 3.87x |
| Levi Strauss | 0.02% | 3.58x |
| Eddie Bauer | 1.26% | 3.43x |
| Buckle | 3.00% | 3.38x |
| Patagonia | 0.20% | 3.16x |
| Columbia | 0.31% | 3.13x |
| The North Face | 0.42% | 3.10x |
| Belk | 0.89% | 3.09x |
| REI | 0.55% | 3.02x |
Composition Percentage:
The overlap percentage between the Napa audience and the Location attribute.
Index: A comparison of the Napa audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Napa audience is Healthy Eating Researchers.
| Content Affinity | Composition | Index |
| Healthy Eating Researchers | 0.15% | 7.69x |
| Auto Body Upkeep & Repair Researchers | 0.15% | 6.41x |
| Bags & Luggage | 0.11% | 4.81x |
| Pharmacy | 0.23% | 4.81x |
| Watches Retail | 0.11% | 4.12x |
| Idaho Cluster | 0.91% | 3.76x |
| Internet Radio | 0.08% | 3.74x |
| Amateur Radios | 0.08% | 3.54x |
| Garden Power Equipment | 0.30% | 3.54x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.15% | 3.50x |
Composition Percentage:
The overlap percentage between the Napa audience and the Content Affinity attribute.
Index: A comparison of the Napa audience to the internet population.
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DEMOGRAPHICS
The Napa audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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