Explore the Napa Audience
Below you'll find more information about the Napa audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Napa audience.
INTERESTS
The Napa audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Napa audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 4.10% | 1.97x |
| North Midwest State Fair Visitors | 4.16% | 1.82x |
| Diesel Vehicle Shoppers | 3.81% | 1.74x |
| Iowa County and Local Fair Visitors | 4.04% | 1.73x |
| Mowing Equipment Shoppers | 3.12% | 1.73x |
| Outdoors Enthusiasts | 3.51% | 1.72x |
| Cattle Industry New Readers | 3.17% | 1.71x |
| Xtreme Sports Fans | 3.35% | 1.70x |
| Bigfoot Folklore Enthusiasts | 3.28% | 1.69x |
| RV Shoppers | 3.52% | 1.69x |
Composition Percentage:
The overlap percentage between the Napa audience and the Interest attribute.
Index: A comparison of the Napa audience to the internet population.
Curious about what else the Napa audience is interested in?
Sign Up
APPAREL RETAILERS
The Napa audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Napa audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 7.78% | 4.56x |
| Belk | 1.07% | 4.09x |
| Buckle | 4.13% | 3.65x |
| Eddie Bauer | 1.85% | 3.51x |
| Express Outlets | 0.72% | 3.41x |
| Lane Bryant | 3.05% | 3.20x |
| Dressbarn | 2.95% | 3.13x |
| Columbia | 0.86% | 3.12x |
| American Eagle Outfitters | 4.91% | 3.05x |
| LL Bean | 0.38% | 3.04x |
Composition Percentage:
The overlap percentage between the Napa audience and the Location attribute.
Index: A comparison of the Napa audience to the internet population.
Want to find more of the Napa audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Napa audience is General Interest.
| Content Affinity | Composition | Index |
| General Interest | 0.03% | 3.25x |
| Rural Living | 0.01% | 3.06x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.01% | 2.95x |
| Idaho Cluster | 0.86% | 2.73x |
| Farming & Agriculture | 0.19% | 2.42x |
| South Dakota Cluster | 0.91% | 2.41x |
| Survival Guides | 0.02% | 2.39x |
| North Dakota Cluster | 1.18% | 2.34x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.02% | 2.18x |
| Cosmetics Business | 0.04% | 2.15x |
Composition Percentage:
The overlap percentage between the Napa audience and the Content Affinity attribute.
Index: A comparison of the Napa audience to the internet population.
Want to see more of the Content Affinities the Napa audience visits?
Sign Up
DEMOGRAPHICS
The Napa audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Napa audience?
Sign Up