Dstillery Audiences

NAPA

Audience Size: 1.2 Million Devices

Explore the Napa Audience

Below you'll find more information about the Napa audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Napa audience.

Dstillery Crafted Audiences

INTERESTS

The Napa audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Napa audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 1.98% 2.19x
Xtreme Sports Fans 1.77% 1.87x
Outdoors Enthusiasts 1.80% 1.77x
Hunters 1.78% 1.69x
Diesel Vehicle Shoppers 3.48% 1.68x
RV Owners and Upgraders 1.67% 1.68x
Truck Shoppers 1.68% 1.68x
Archery Enthusiasts 1.61% 1.67x
RV Shoppers 1.51% 1.64x
Quads and ATV Enthusiasts 1.79% 1.63x
Composition Percentage: The overlap percentage between the Napa audience and the Interest attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Napa audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Napa audience is Belk.

Location Composition Index
Belk 0.78% 5.37x
Carhartt 8.72% 5.27x
Journeys 0.84% 3.93x
Hollister 0.48% 3.81x
Eddie Bauer 0.36% 3.79x
Columbia 0.29% 3.78x
Dressbarn 1.08% 3.61x
Zumiez 0.85% 3.60x
Charlotte Russe 0.57% 3.59x
American Eagle Outfitters 1.41% 3.54x
Composition Percentage: The overlap percentage between the Napa audience and the Location attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Napa audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 0.29% 3.60x
Fire Fighting 0.11% 2.67x
Motorsports 0.15% 2.65x
South Dakota Cluster 0.48% 2.54x
Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) 0.58% 2.23x
Missouri News Content Cluster 0.92% 2.13x
North Dakota Cluster 0.51% 2.02x
Internet Radio 0.15% 1.95x
Assorted Topics #11250 (Cooking, Games, Viral Media) 0.02% 1.91x
Trucks 0.33% 1.91x
Composition Percentage: The overlap percentage between the Napa audience and the Content Affinity attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Napa audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female