Dstillery Audiences

NAPA

Audience Size: 704.9 Thousand Devices

Explore the Napa Audience

Below you'll find more information about the Napa audience, broken down in different categories based on their digital and physical behaviors. These are 704.9 thousand unique devices whose actions qualify for the Napa audience.

Dstillery Crafted Audiences

INTERESTS

The Napa audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Napa audience is Iowa County and Local Fair Visitors.

Interest Composition Index
Iowa County and Local Fair Visitors 3.47% 1.77x
Tractor Shoppers 2.49% 1.77x
Montana and Idaho Trip Planners 2.19% 1.71x
Budget Wireless Shoppers 2.23% 1.66x
Tracfone Customers 0.01% 1.66x
Competitive Car Brand Shoppers 2.34% 1.62x
San Francisco Giants Fans 1.55% 1.61x
RV Shoppers 2.42% 1.59x
Farming Simulator Video Game Fans 2.68% 1.59x
Outdoors Enthusiasts 2.30% 1.56x
Composition Percentage: The overlap percentage between the Napa audience and the Interest attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Napa audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Napa audience is Maurices.

Location Composition Index
Maurices 6.38% 4.45x
Carhartt 37.34% 3.87x
Levi Strauss 0.02% 3.58x
Eddie Bauer 1.26% 3.43x
Buckle 3.00% 3.38x
Patagonia 0.20% 3.16x
Columbia 0.31% 3.13x
The North Face 0.42% 3.10x
Belk 0.89% 3.09x
REI 0.55% 3.02x
Composition Percentage: The overlap percentage between the Napa audience and the Location attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Napa audience is Healthy Eating Researchers.

Content Affinity Composition Index
Healthy Eating Researchers 0.15% 7.69x
Auto Body Upkeep & Repair Researchers 0.15% 6.41x
Bags & Luggage 0.11% 4.81x
Pharmacy 0.23% 4.81x
Watches Retail 0.11% 4.12x
Idaho Cluster 0.91% 3.76x
Internet Radio 0.08% 3.74x
Amateur Radios 0.08% 3.54x
Garden Power Equipment 0.30% 3.54x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.15% 3.50x
Composition Percentage: The overlap percentage between the Napa audience and the Content Affinity attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Napa audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male