Explore the Napa Audience
Below you'll find more information about the Napa audience, broken down in different categories based on their digital and physical behaviors. These are 706.8 thousand unique devices whose actions qualify for the Napa audience.
INTERESTS
The Napa audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Napa audience is Tracfone Customers.
| Interest | Composition | Index |
| Tracfone Customers | 0.01% | 1.66x |
| Tractor Shoppers | 2.65% | 1.60x |
| North Midwest State Fair Visitors | 3.61% | 1.57x |
| Hard Seltzer Aficionados | 0.29% | 1.55x |
| RV Owners and Upgraders | 1.83% | 1.53x |
| Diesel Vehicle Shoppers | 2.69% | 1.52x |
| Archery Enthusiasts | 1.77% | 1.51x |
| Getting Off the Grid Travelers | 1.48% | 1.50x |
| Minnesota County and Local Fair Visitors | 4.23% | 1.49x |
| Commercial Vehicles Shoppers | 2.01% | 1.49x |
Composition Percentage:
The overlap percentage between the Napa audience and the Interest attribute.
Index: A comparison of the Napa audience to the internet population.
Curious about what else the Napa audience is interested in?
Sign Up
APPAREL RETAILERS
The Napa audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Napa audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 14.52% | 4.28x |
| Maurices | 3.36% | 3.79x |
| Belk | 0.48% | 3.02x |
| Buckle | 1.53% | 2.75x |
| The Childrens Place | 1.42% | 2.43x |
| Lane Bryant | 0.99% | 2.42x |
| Dressbarn | 0.85% | 2.42x |
| Eddie Bauer | 0.49% | 2.41x |
| The North Face | 0.20% | 2.37x |
| Mens Wearhouse | 1.43% | 2.35x |
Composition Percentage:
The overlap percentage between the Napa audience and the Location attribute.
Index: A comparison of the Napa audience to the internet population.
Want to find more of the Napa audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Napa audience is Mortgages & Insurance.
| Content Affinity | Composition | Index |
| Mortgages & Insurance | 0.04% | 5.21x |
| Sports - Golf, Hunting, Fishing | 0.01% | 3.87x |
| Women Shoppers | 0.03% | 3.46x |
| Romanian News | 0.02% | 3.33x |
| Internet Radio | 0.04% | 3.32x |
| Farming & Agriculture | 0.03% | 3.19x |
| Home Furnishings | 0.04% | 3.07x |
| Grilling | 0.05% | 2.83x |
| Home Remodeling | 0.04% | 2.80x |
| Beer, Wine & Alcohol | 0.04% | 2.72x |
Composition Percentage:
The overlap percentage between the Napa audience and the Content Affinity attribute.
Index: A comparison of the Napa audience to the internet population.
Want to see more of the Content Affinities the Napa audience visits?
Sign Up
DEMOGRAPHICS
The Napa audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
Interested in seeing other characteristics of the Napa audience?
Sign Up