Dstillery Audiences

NAPA

Audience Size: 3.1 Million Devices

Explore the Napa Audience

Below you'll find more information about the Napa audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Napa audience.

Dstillery Crafted Audiences

INTERESTS

The Napa audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Napa audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.65x
Tractor Shoppers 3.73% 1.64x
North Midwest State Fair Visitors 3.81% 1.59x
Iowa County and Local Fair Visitors 3.78% 1.53x
Ohio County and Local Fair Visitors 3.86% 1.52x
Mowing Equipment Shoppers 3.08% 1.51x
Cattle Industry New Readers 2.98% 1.43x
Hunters 3.55% 1.41x
Xtreme Sports Fans 2.92% 1.39x
Nascar Fans 2.93% 1.38x
Composition Percentage: The overlap percentage between the Napa audience and the Interest attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Napa audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Napa audience is Belk.

Location Composition Index
Belk 0.94% 4.01x
Carhartt 0.37% 3.74x
Buckle 4.02% 3.59x
Eddie Bauer 1.64% 3.48x
Express Outlets 0.67% 3.43x
Columbia 0.89% 3.25x
Lane Bryant 2.91% 3.14x
Dressbarn 2.79% 3.08x
American Eagle Outfitters 4.54% 3.05x
Zumiez 3.96% 3.01x
Composition Percentage: The overlap percentage between the Napa audience and the Location attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Napa audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 0.29% 2.94x
Survey Websites 0.01% 2.87x
Texas Off-Roading 0.02% 2.50x
Scientology 0.02% 2.50x
South Dakota Cluster 0.76% 2.17x
Bulgaria Cluster 0.02% 2.16x
North Dakota Cluster 0.97% 2.06x
Survival Guides 0.03% 2.04x
Nebraska Cluster 1.58% 2.00x
Indiana Finance & Business Cluster 1.01% 1.92x
Composition Percentage: The overlap percentage between the Napa audience and the Content Affinity attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Napa audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female