Explore the Napa Audience
Below you'll find more information about the Napa audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Napa audience.
INTERESTS
The Napa audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Napa audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 5.02% | 1.73x |
| North West State Fair Visitors | 4.26% | 1.70x |
| Oregon County and Local Fair Visitors | 4.47% | 1.69x |
| Restaurant Supply Shoppers | 0.18% | 1.66x |
| Washington County and Local Fair Visitors | 4.27% | 1.66x |
| Tracfone Customers | 0.01% | 1.66x |
| Iowa County and Local Fair Visitors | 4.89% | 1.66x |
| Tractor Shoppers | 4.40% | 1.64x |
| Minnesota County and Local Fair Visitors | 4.84% | 1.58x |
| Bigfoot Folklore Enthusiasts | 4.29% | 1.58x |
Composition Percentage:
The overlap percentage between the Napa audience and the Interest attribute.
Index: A comparison of the Napa audience to the internet population.
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APPAREL RETAILERS
The Napa audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Napa audience is Maurices.
| Location | Composition | Index |
| Maurices | 4.83% | 4.27x |
| Levi Strauss | 0.02% | 4.04x |
| Carhartt | 35.46% | 3.78x |
| The North Face | 0.29% | 3.27x |
| Belk | 0.63% | 3.20x |
| Columbia | 0.25% | 3.19x |
| Eddie Bauer | 0.75% | 3.18x |
| Buckle | 1.63% | 2.97x |
| Patagonia | 0.16% | 2.94x |
| Ralph Lauren | 0.42% | 2.86x |
Composition Percentage:
The overlap percentage between the Napa audience and the Location attribute.
Index: A comparison of the Napa audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Napa audience is Farming & Agriculture.
| Content Affinity | Composition | Index |
| Farming & Agriculture | 0.20% | 5.01x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.04% | 4.07x |
| Men's Fashion Shopping | 0.02% | 3.83x |
| Electronic Cabling | 0.05% | 3.81x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.04% | 3.62x |
| Community Planning & Transportation | 0.10% | 3.29x |
| Sports - Golf, Hunting, Fishing | 0.04% | 3.13x |
| Internet Radio | 0.17% | 3.10x |
| Chat Rooms | 0.02% | 2.86x |
| Trucks | 0.19% | 2.29x |
Composition Percentage:
The overlap percentage between the Napa audience and the Content Affinity attribute.
Index: A comparison of the Napa audience to the internet population.
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DEMOGRAPHICS
The Napa audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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