Explore the Napa Audience
Below you'll find more information about the Napa audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Napa audience.
INTERESTS
The Napa audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Napa audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 2.41% | 2.19x |
| Mowing Equipment Shoppers | 1.82% | 1.94x |
| Cattle Industry New Readers | 1.87% | 1.84x |
| Xtreme Sports Fans | 2.00% | 1.76x |
| Countdown to the Beach Travelers | 0.01% | 1.65x |
| Welding Tools and Supplies Shoppers | 1.76% | 1.65x |
| Getting Off the Grid Travelers | 0.18% | 1.64x |
| Farming Simulator Video Game Fans | 2.46% | 1.62x |
| Outdoors Enthusiasts | 2.02% | 1.61x |
| Diesel Vehicle Shoppers | 3.97% | 1.61x |
Composition Percentage:
The overlap percentage between the Napa audience and the Interest attribute.
Index: A comparison of the Napa audience to the internet population.
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APPAREL RETAILERS
The Napa audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Napa audience is Belk.
| Location | Composition | Index |
| Belk | 1.24% | 5.37x |
| Carhartt | 14.79% | 5.13x |
| Columbia | 0.55% | 4.35x |
| Express Outlets | 0.21% | 4.21x |
| Gymboree | 1.74% | 4.09x |
| Aeropostale | 1.76% | 3.96x |
| Eddie Bauer | 0.64% | 3.89x |
| Zumiez | 1.50% | 3.88x |
| American Eagle Outfitters | 2.90% | 3.86x |
| Hollister | 0.88% | 3.82x |
Composition Percentage:
The overlap percentage between the Napa audience and the Location attribute.
Index: A comparison of the Napa audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Napa audience is Farming & Agriculture.
| Content Affinity | Composition | Index |
| Farming & Agriculture | 0.31% | 3.60x |
| South Dakota Cluster | 0.53% | 2.56x |
| North Dakota Cluster | 0.65% | 2.25x |
| Consumer Rewards | 0.08% | 2.14x |
| Internet Radio | 0.17% | 2.02x |
| Trucks | 0.37% | 2.00x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.02% | 1.98x |
| Garden Power Equipment | 0.92% | 1.97x |
| Rural Living | 0.01% | 1.96x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 0.52% | 1.94x |
Composition Percentage:
The overlap percentage between the Napa audience and the Content Affinity attribute.
Index: A comparison of the Napa audience to the internet population.
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DEMOGRAPHICS
The Napa audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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