Dstillery Audiences

NAPA

Audience Size: 2.3 Million Devices

Explore the Napa Audience

Below you'll find more information about the Napa audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Napa audience.

Dstillery Crafted Audiences

INTERESTS

The Napa audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Napa audience is Seasonal Lifestyle Blog Readers.

Interest Composition Index
Seasonal Lifestyle Blog Readers 0.01% 2.10x
Iowa County and Local Fair Visitors 5.09% 1.74x
North Midwest State Fair Visitors 4.78% 1.71x
Tracfone Customers 0.01% 1.66x
Oregon County and Local Fair Visitors 4.07% 1.52x
Tractor Shoppers 3.36% 1.52x
Outdoors Enthusiasts 3.66% 1.52x
Diesel Vehicle Shoppers 3.63% 1.52x
Competitive Wrestling Enthusiasts 4.49% 1.49x
Wisconsin County and Local Fair Visitors 4.16% 1.49x
Composition Percentage: The overlap percentage between the Napa audience and the Interest attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Napa audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Napa audience is Maurices.

Location Composition Index
Maurices 8.67% 2.50x
Carhartt 37.00% 2.19x
Belk 1.36% 1.97x
Buckle 4.20% 1.81x
Eddie Bauer 1.65% 1.80x
The North Face 0.60% 1.69x
Columbia 0.41% 1.67x
American Eagle Outfitters 3.07% 1.58x
LL Bean 0.25% 1.56x
Dressbarn 2.68% 1.56x
Composition Percentage: The overlap percentage between the Napa audience and the Location attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Napa audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 0.01% 3.86x
Arts & Crafts 0.01% 3.62x
Internet Radio 0.04% 3.15x
Winter Sports & Gear 0.02% 3.05x
Bridal Fashion 0.03% 2.98x
Science Education & Academia 0.03% 2.90x
Fire Fighting 0.03% 2.88x
Vaping 0.01% 2.76x
Reproductive Health 0.01% 2.74x
Shipping & Logistics 0.01% 2.55x
Composition Percentage: The overlap percentage between the Napa audience and the Content Affinity attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Napa audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female