Explore the Napa Audience
Below you'll find more information about the Napa audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Napa audience.
INTERESTS
The Napa audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Napa audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 1.98% | 2.19x |
| Xtreme Sports Fans | 1.77% | 1.87x |
| Outdoors Enthusiasts | 1.80% | 1.77x |
| Hunters | 1.78% | 1.69x |
| Diesel Vehicle Shoppers | 3.48% | 1.68x |
| RV Owners and Upgraders | 1.67% | 1.68x |
| Truck Shoppers | 1.68% | 1.68x |
| Archery Enthusiasts | 1.61% | 1.67x |
| RV Shoppers | 1.51% | 1.64x |
| Quads and ATV Enthusiasts | 1.79% | 1.63x |
Composition Percentage:
The overlap percentage between the Napa audience and the Interest attribute.
Index: A comparison of the Napa audience to the internet population.
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APPAREL RETAILERS
The Napa audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Napa audience is Belk.
| Location | Composition | Index |
| Belk | 0.78% | 5.37x |
| Carhartt | 8.72% | 5.27x |
| Journeys | 0.84% | 3.93x |
| Hollister | 0.48% | 3.81x |
| Eddie Bauer | 0.36% | 3.79x |
| Columbia | 0.29% | 3.78x |
| Dressbarn | 1.08% | 3.61x |
| Zumiez | 0.85% | 3.60x |
| Charlotte Russe | 0.57% | 3.59x |
| American Eagle Outfitters | 1.41% | 3.54x |
Composition Percentage:
The overlap percentage between the Napa audience and the Location attribute.
Index: A comparison of the Napa audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Napa audience is Farming & Agriculture.
| Content Affinity | Composition | Index |
| Farming & Agriculture | 0.29% | 3.60x |
| Fire Fighting | 0.11% | 2.67x |
| Motorsports | 0.15% | 2.65x |
| South Dakota Cluster | 0.48% | 2.54x |
| Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) | 0.58% | 2.23x |
| Missouri News Content Cluster | 0.92% | 2.13x |
| North Dakota Cluster | 0.51% | 2.02x |
| Internet Radio | 0.15% | 1.95x |
| Assorted Topics #11250 (Cooking, Games, Viral Media) | 0.02% | 1.91x |
| Trucks | 0.33% | 1.91x |
Composition Percentage:
The overlap percentage between the Napa audience and the Content Affinity attribute.
Index: A comparison of the Napa audience to the internet population.
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DEMOGRAPHICS
The Napa audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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