Dstillery Audiences

NAPA

Audience Size: 3.5 Million Devices

Explore the Napa Audience

Below you'll find more information about the Napa audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Napa audience.

Dstillery Crafted Audiences

INTERESTS

The Napa audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Napa audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 2.54% 2.22x
Mowing Equipment Shoppers 1.58% 1.89x
Cattle Industry New Readers 1.63% 1.83x
Xtreme Sports Fans 1.89% 1.81x
Welding Tools and Supplies Shoppers 1.64% 1.67x
Truck Shoppers 2.13% 1.67x
Archery Enthusiasts 1.71% 1.64x
Quads and ATV Enthusiasts 2.04% 1.63x
RV Shoppers 1.91% 1.63x
Hunters 1.87% 1.63x
Composition Percentage: The overlap percentage between the Napa audience and the Interest attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Napa audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Napa audience is Carhartt.

Location Composition Index
Carhartt 12.34% 5.73x
Belk 1.28% 5.60x
Columbia 0.74% 4.25x
Express Outlets 0.40% 4.24x
Eddie Bauer 0.93% 4.13x
Gymboree 1.71% 4.10x
Aeropostale 1.77% 4.04x
American Eagle Outfitters 3.08% 3.91x
Zumiez 2.44% 3.79x
Dressbarn 2.45% 3.77x
Composition Percentage: The overlap percentage between the Napa audience and the Location attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Napa audience is Minnesota Local News Cluster.

Content Affinity Composition Index
Minnesota Local News Cluster 1.66% 1.69x
Car Forums 2.26% 1.48x
Gun Enthusiast - Hunting & Self Defense 1.51% 1.41x
Phone & Business Information Searchers 4.46% 1.17x
Assorted Topics (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation) 2.69% 1.15x
Do It Yourself 3.51% 1.12x
Kitchen Blog Readers 4.22% 1.11x
Food Blogs 5.11% 1.10x
People Search 1.50% 1.08x
Plants & Gardening 1.70% 1.07x
Composition Percentage: The overlap percentage between the Napa audience and the Content Affinity attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Napa audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female