Dstillery Audiences

NAPA

Audience Size: 2.2 Million Devices

Explore the Napa Audience

Below you'll find more information about the Napa audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Napa audience.

Dstillery Crafted Audiences

INTERESTS

The Napa audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Napa audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 4.14% 1.96x
Diesel Vehicle Shoppers 4.13% 1.81x
Washington County and Local Fair Visitors 3.82% 1.78x
North Midwest State Fair Visitors 3.95% 1.77x
Cattle Industry New Readers 3.20% 1.76x
Outdoors Enthusiasts 3.86% 1.76x
Iowa County and Local Fair Visitors 3.97% 1.76x
Bigfoot Folklore Enthusiasts 3.40% 1.76x
Oregon Trip Planners 3.27% 1.72x
Welding Tools and Supplies Shoppers 3.69% 1.71x
Composition Percentage: The overlap percentage between the Napa audience and the Interest attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Napa audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Napa audience is Maurices.

Location Composition Index
Maurices 0.27% 6.50x
Carhartt 26.12% 4.86x
Belk 1.15% 4.41x
Levi Strauss 0.02% 4.18x
Buckle 4.26% 3.90x
Eddie Bauer 1.73% 3.80x
Lane Bryant 3.00% 3.49x
Dressbarn 2.46% 3.38x
Express Outlets 0.61% 3.33x
Columbia 0.59% 3.33x
Composition Percentage: The overlap percentage between the Napa audience and the Location attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Napa audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 0.17% 3.45x
Illinois College Sports 0.05% 3.38x
Internet Radio 0.28% 3.22x
Assorted Topics (Toys, T-Shirts, Volvos) 0.02% 3.20x
Upstate New York State Athletics 0.02% 3.06x
Mysticism 0.03% 2.59x
Franchising 0.02% 2.54x
Paper & Packaging 0.02% 2.41x
London Tourism 0.01% 2.41x
Auto Tires & Parts Repair Researchers 0.20% 2.37x
Composition Percentage: The overlap percentage between the Napa audience and the Content Affinity attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Napa audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female