Dstillery Audiences

NAPA

Audience Size: 2.9 Million Devices

Explore the Napa Audience

Below you'll find more information about the Napa audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Napa audience.

Dstillery Crafted Audiences

INTERESTS

The Napa audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Napa audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 4.10% 1.97x
North Midwest State Fair Visitors 4.16% 1.82x
Diesel Vehicle Shoppers 3.81% 1.74x
Iowa County and Local Fair Visitors 4.04% 1.73x
Mowing Equipment Shoppers 3.12% 1.73x
Outdoors Enthusiasts 3.51% 1.72x
Cattle Industry New Readers 3.17% 1.71x
Xtreme Sports Fans 3.35% 1.70x
Bigfoot Folklore Enthusiasts 3.28% 1.69x
RV Shoppers 3.52% 1.69x
Composition Percentage: The overlap percentage between the Napa audience and the Interest attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Napa audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Napa audience is Carhartt.

Location Composition Index
Carhartt 7.78% 4.56x
Belk 1.07% 4.09x
Buckle 4.13% 3.65x
Eddie Bauer 1.85% 3.51x
Express Outlets 0.72% 3.41x
Lane Bryant 3.05% 3.20x
Dressbarn 2.95% 3.13x
Columbia 0.86% 3.12x
American Eagle Outfitters 4.91% 3.05x
LL Bean 0.38% 3.04x
Composition Percentage: The overlap percentage between the Napa audience and the Location attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Napa audience is General Interest.

Content Affinity Composition Index
General Interest 0.03% 3.25x
Rural Living 0.01% 3.06x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 2.95x
Idaho Cluster 0.86% 2.73x
Farming & Agriculture 0.19% 2.42x
South Dakota Cluster 0.91% 2.41x
Survival Guides 0.02% 2.39x
North Dakota Cluster 1.18% 2.34x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.02% 2.18x
Cosmetics Business 0.04% 2.15x
Composition Percentage: The overlap percentage between the Napa audience and the Content Affinity attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Napa audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female