Explore the Napa Audience
Below you'll find more information about the Napa audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Napa audience.
INTERESTS
The Napa audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Napa audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 3.44% | 1.97x |
| Outdoors Enthusiasts | 3.24% | 1.73x |
| Hunters | 3.23% | 1.66x |
| Countdown to the Beach Travelers | 0.01% | 1.65x |
| Mowing Equipment Shoppers | 2.59% | 1.65x |
| Cattle Industry New Readers | 2.55% | 1.63x |
| Diesel Vehicle Shoppers | 2.92% | 1.62x |
| Xtreme Sports Fans | 2.58% | 1.61x |
| Muscle Car Shoppers | 3.01% | 1.56x |
| Farming Real Estate Researchers | 2.50% | 1.56x |
Composition Percentage:
The overlap percentage between the Napa audience and the Interest attribute.
Index: A comparison of the Napa audience to the internet population.
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APPAREL RETAILERS
The Napa audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Napa audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 8.59% | 5.18x |
| Belk | 1.15% | 4.76x |
| Express Outlets | 0.59% | 3.80x |
| Buckle | 2.63% | 3.73x |
| Eddie Bauer | 1.27% | 3.63x |
| Columbia | 0.87% | 3.63x |
| Gymboree | 1.99% | 3.36x |
| Zumiez | 3.32% | 3.35x |
| Dressbarn | 2.80% | 3.29x |
| American Eagle Outfitters | 4.04% | 3.26x |
Composition Percentage:
The overlap percentage between the Napa audience and the Location attribute.
Index: A comparison of the Napa audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Napa audience is Rural Living.
| Content Affinity | Composition | Index |
| Rural Living | 0.03% | 3.11x |
| Farming & Agriculture | 0.43% | 2.89x |
| Content Streamers & Downloaders | 0.03% | 2.78x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.03% | 2.53x |
| Assorted Topics (Television, Origami, Men's Health) | 0.03% | 2.46x |
| South Dakota Cluster | 0.97% | 2.42x |
| North Dakota Cluster | 1.40% | 2.27x |
| Idaho Cluster | 0.92% | 2.24x |
| Fire Fighting | 0.15% | 2.06x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 1.01% | 2.00x |
Composition Percentage:
The overlap percentage between the Napa audience and the Content Affinity attribute.
Index: A comparison of the Napa audience to the internet population.
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DEMOGRAPHICS
The Napa audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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