Dstillery Audiences

NAPA

Audience Size: 2.6 Million Devices

Explore the Napa Audience

Below you'll find more information about the Napa audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Napa audience.

Dstillery Crafted Audiences

INTERESTS

The Napa audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Napa audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 3.83% 1.90x
Diesel Vehicle Shoppers 3.85% 1.73x
Xtreme Sports Fans 3.69% 1.67x
Outdoors Enthusiasts 3.83% 1.67x
North Midwest State Fair Visitors 3.95% 1.66x
Iowa County and Local Fair Visitors 3.90% 1.66x
Mowing Equipment Shoppers 3.19% 1.65x
Archery Enthusiasts 3.33% 1.64x
Ohio County and Local Fair Visitors 3.90% 1.64x
Hunters 3.68% 1.63x
Composition Percentage: The overlap percentage between the Napa audience and the Interest attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Napa audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Napa audience is Carhartt.

Location Composition Index
Carhartt 18.93% 4.88x
Belk 1.25% 4.34x
Buckle 4.76% 3.87x
Eddie Bauer 2.07% 3.74x
Lane Bryant 3.47% 3.46x
Express Outlets 0.78% 3.44x
Dressbarn 3.03% 3.33x
Journeys 5.89% 3.24x
American Eagle Outfitters 4.79% 3.23x
Columbia 0.82% 3.23x
Composition Percentage: The overlap percentage between the Napa audience and the Location attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Napa audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.01% 3.73x
Farming & Agriculture 0.17% 2.72x
Home Printing 0.03% 2.53x
Survival Guides 0.02% 2.52x
Memes & Comedy 0.04% 2.22x
Trucks 0.34% 2.15x
Idaho Cluster 0.62% 2.11x
Assorted Topics (Toys, T-Shirts, Volvos) 0.02% 2.10x
North Dakota Cluster 0.98% 2.04x
Cheerleading 0.09% 2.02x
Composition Percentage: The overlap percentage between the Napa audience and the Content Affinity attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Napa audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female