Dstillery Audiences

NAPA

Audience Size: 1.7 Million Devices

Explore the Napa Audience

Below you'll find more information about the Napa audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Napa audience.

Dstillery Crafted Audiences

INTERESTS

The Napa audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Napa audience is Big Box Store Jewelry Sale Shoppers.

Interest Composition Index
Big Box Store Jewelry Sale Shoppers 0.08% 2.08x
Tracfone Customers 0.01% 1.66x
North Midwest State Fair Visitors 4.65% 1.64x
Snowmobile Enthusiasts 4.69% 1.61x
Tractor Shoppers 3.24% 1.57x
Iowa County and Local Fair Visitors 4.68% 1.53x
Diesel Vehicle Shoppers 3.40% 1.51x
Backyard Farmers 2.08% 1.47x
Sustainable Food Researchers 2.86% 1.46x
Hunters 3.62% 1.46x
Composition Percentage: The overlap percentage between the Napa audience and the Interest attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Napa audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Napa audience is Maurices.

Location Composition Index
Maurices 11.37% 2.50x
Carhartt 43.06% 2.19x
Belk 2.12% 2.06x
Buckle 6.23% 1.86x
Eddie Bauer 2.16% 1.82x
Columbia 0.47% 1.66x
American Eagle Outfitters 4.35% 1.64x
Journeys 7.37% 1.60x
Lane Bryant 4.36% 1.59x
Old Navy 7.63% 1.59x
Composition Percentage: The overlap percentage between the Napa audience and the Location attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Napa audience is Sports - Golf, Hunting, Fishing.

Content Affinity Composition Index
Sports - Golf, Hunting, Fishing 0.01% 3.87x
Women Shoppers 0.03% 3.46x
Auto Body Upkeep & Repair Researchers 0.01% 3.33x
Romanian News 0.02% 3.33x
Survival Guides 0.01% 2.93x
Assorted Topics (Television, Origami, Men's Health) 0.06% 2.84x
Medical & Pharmaceutical Scholarship 0.03% 2.62x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.02% 2.58x
Bridal Fashion 0.02% 2.51x
Pool Cleaning 0.01% 2.39x
Composition Percentage: The overlap percentage between the Napa audience and the Content Affinity attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Napa audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female