Dstillery Audiences

NAPA

Audience Size: 1.6 Million Devices

Explore the Napa Audience

Below you'll find more information about the Napa audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Napa audience.

Dstillery Crafted Audiences

INTERESTS

The Napa audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Napa audience is Small Business Administration Cares Act Researchers.

Interest Composition Index
Small Business Administration Cares Act Researchers 0.05% 2.15x
Telemedicine Content Readers 0.01% 1.98x
Tractor Shoppers 4.42% 1.78x
Minnesota County and Local Fair Visitors 4.96% 1.75x
Minnesota Twins Fans 3.94% 1.73x
Home-Made Face Mask Researchers 0.02% 1.69x
Iowa County and Local Fair Visitors 4.69% 1.67x
Tracfone Customers 0.01% 1.66x
Diesel Vehicle Shoppers 4.47% 1.64x
Mowing Equipment Shoppers 3.85% 1.62x
Composition Percentage: The overlap percentage between the Napa audience and the Interest attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Napa audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Napa audience is Maurices.

Location Composition Index
Maurices 1.76% 7.04x
Carhartt 29.94% 4.89x
Belk 0.85% 4.23x
Buckle 2.77% 3.49x
Eddie Bauer 1.09% 3.44x
Levi Strauss 0.01% 3.24x
Lane Bryant 2.10% 3.22x
Columbia 0.34% 3.17x
Dressbarn 1.62% 3.01x
Gymboree 1.86% 2.88x
Composition Percentage: The overlap percentage between the Napa audience and the Location attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Napa audience is Men's Fashion Shopping.

Content Affinity Composition Index
Men's Fashion Shopping 0.02% 3.83x
Farming & Agriculture 0.18% 3.68x
Computer Printers 0.02% 3.39x
Scotland Travel 0.02% 2.95x
Auctions & Repossessions 0.10% 2.90x
Assorted Topics (Business Support ToolsForm Templates) 0.02% 2.74x
Chat Rooms 0.02% 2.45x
Beach & Intimate Wear 0.05% 2.38x
Garden Power Equipment 0.87% 2.37x
Local & Travel England - Northern England 0.02% 2.25x
Composition Percentage: The overlap percentage between the Napa audience and the Content Affinity attribute.
Index: A comparison of the Napa audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Napa audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male