Dstillery Audiences

NATIONAL

Audience Size: 10.5 Thousand Devices

Explore the National Audience

Below you'll find more information about the National audience, broken down in different categories based on their digital and physical behaviors. These are 10.5 thousand unique devices whose actions qualify for the National audience.

Dstillery Crafted Audiences

INTERESTS

The National audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the National audience is Symphony Music Enthusiasts.

Interest Composition Index
Symphony Music Enthusiasts 27.27% 11.85x
Opera Enthusiasts 15.15% 7.55x
Solar Energy Solution Shoppers 15.15% 7.16x
SMB Commercial Insurance Researchers 12.12% 6.96x
Thrift Store Shoppers 15.15% 6.86x
Enterprise Field Services Researchers 12.12% 6.65x
Restaurant Researchers 12.12% 6.57x
Penn State Nittany Lions Fans 12.12% 6.51x
Online Grocery Shoppers 15.15% 6.15x
San Francisco Trip Planners 15.15% 6.13x
Composition Percentage: The overlap percentage between the National audience and the Interest attribute.
Index: A comparison of the National audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The National audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the National audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 1.58% 33.08x
Everlane 0.69% 28.50x
Calvin Klein 2.12% 25.00x
Supreme 0.43% 19.04x
Intermix 2.76% 16.86x
Saint Laurent Paris 2.61% 15.83x
Uniqlo 4.75% 14.62x
Armani 7.44% 14.37x
Levi Strauss 3.60% 13.32x
Zara 6.31% 13.27x
Composition Percentage: The overlap percentage between the National audience and the Location attribute.
Index: A comparison of the National audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the National audience is San Francisco Bay Area Cluster.

Content Affinity Composition Index
San Francisco Bay Area Cluster 21.21% 12.46x
Central Pennsylvania Cluster 12.12% 6.02x
Upstate New York State Athletics 0.07% 5.73x
France Online Music & Quiz Content Cluster 0.07% 5.65x
Turkey & Iran Cluster 0.12% 5.57x
Scotland Travel 0.07% 4.83x
Pittsburgh News 9.09% 4.37x
Party Suppliers 2.27% 3.86x
Local & Travel England - East Midlands 0.05% 3.85x
Holiday Gifts 0.17% 3.84x
Composition Percentage: The overlap percentage between the National audience and the Content Affinity attribute.
Index: A comparison of the National audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The National audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female