Dstillery Audiences

NATIONAL

Audience Size: 107 Thousand Devices

Explore the National Audience

Below you'll find more information about the National audience, broken down in different categories based on their digital and physical behaviors. These are 107 thousand unique devices whose actions qualify for the National audience.

Dstillery Crafted Audiences

INTERESTS

The National audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the National audience is Instantpot Enthusiasts.

Interest Composition Index
Instantpot Enthusiasts 1.52% 3.41x
Ski Enthusiasts 3.89% 3.32x
Pressure Cooking Recipe Researchers 1.69% 3.11x
Online Grammar Tool Users 0.51% 2.97x
Food Allergies Researchers 1.01% 2.81x
Ski and Snowboard Trip Planners 3.04% 2.67x
Plant Based & Vegan Food Recipe Shoppers 0.68% 2.63x
Rock Climbing Enthusiasts 1.86% 2.63x
Gas Discount Researchers 0.51% 2.61x
Restaurant Reservation Enthusiasts 1.01% 2.53x
Composition Percentage: The overlap percentage between the National audience and the Interest attribute.
Index: A comparison of the National audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The National audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the National audience is American Apparel.

Location Composition Index
American Apparel 14.50% 89.84x
Patagonia 2.59% 16.32x
Saint Laurent Paris 0.31% 10.51x
Topshop 0.08% 10.50x
Brooks Brothers 0.92% 9.93x
Uniqlo 0.46% 9.48x
Intermix 0.18% 9.44x
Coach 1.45% 9.31x
Tommy Bahama 1.03% 8.59x
Free People 0.80% 8.58x
Composition Percentage: The overlap percentage between the National audience and the Location attribute.
Index: A comparison of the National audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the National audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.07% 5.73x
Turkey & Iran Cluster 0.12% 5.57x
Photography 0.84% 5.45x
North Dakota Cluster 1.52% 5.13x
Scotland Travel 0.07% 4.83x
Canada General Information Seeker Cluster 0.68% 4.52x
Colorado Cluster 1.86% 4.12x
Collectibles - Coins & Sports Cards 0.18% 3.95x
Hawaii News 0.51% 3.88x
New Mexico News 1.86% 3.87x
Composition Percentage: The overlap percentage between the National audience and the Content Affinity attribute.
Index: A comparison of the National audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The National audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male