Dstillery Audiences

NATIONAL

Audience Size: 278.7 Thousand Devices

Explore the National Audience

Below you'll find more information about the National audience, broken down in different categories based on their digital and physical behaviors. These are 278.7 thousand unique devices whose actions qualify for the National audience.

Dstillery Crafted Audiences

INTERESTS

The National audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the National audience is San Francisco Trip Planners.

Interest Composition Index
San Francisco Trip Planners 23.53% 9.39x
Santa Cruz Trip Planners 17.65% 8.07x
Symphony Music Enthusiasts 14.71% 6.59x
San Francisco Giants Fans 11.76% 6.35x
Legal News Readers 11.76% 5.94x
Logistics Professionals 11.76% 5.78x
Readers of Chinese Content 8.82% 5.67x
South West State Fair Visitors 11.76% 5.47x
Rideshare App Users 8.82% 5.40x
Readers of Nicaraguan Content 8.82% 5.34x
Composition Percentage: The overlap percentage between the National audience and the Interest attribute.
Index: A comparison of the National audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The National audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the National audience is Everlane.

Location Composition Index
Everlane 0.39% 19.42x
Supreme 0.51% 18.05x
Columbia 3.65% 14.00x
Saint Laurent Paris 2.03% 13.66x
Calvin Klein 1.21% 13.51x
Uniqlo 3.51% 13.32x
Joe's Jeans 0.82% 13.25x
Topshop 0.92% 12.81x
Brooks Brothers 7.31% 12.71x
Intermix 1.95% 12.50x
Composition Percentage: The overlap percentage between the National audience and the Location attribute.
Index: A comparison of the National audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the National audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.02% 66.08x
Robotics 2.94% 51.60x
Home Printing 1.14% 50.23x
Canada Shopping - General Commerce 1.14% 43.97x
Cigars 0.97% 39.45x
Pac 12 Sports 2.94% 36.16x
Social & Demographic Trends 2.94% 35.21x
Arabic News 1.47% 32.45x
French News & Gossip Cluster 1.14% 32.44x
Smart Travel 11.76% 29.83x
Composition Percentage: The overlap percentage between the National audience and the Content Affinity attribute.
Index: A comparison of the National audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The National audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male