Dstillery Audiences

NATIONAL

Audience Size: 196.8 Thousand Devices

Explore the National Audience

Below you'll find more information about the National audience, broken down in different categories based on their digital and physical behaviors. These are 196.8 thousand unique devices whose actions qualify for the National audience.

Dstillery Crafted Audiences

INTERESTS

The National audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the National audience is UConn Huskies Fans.

Interest Composition Index
UConn Huskies Fans 2.39% 2.72x
New York Trip Planners 3.84% 2.68x
Online Grocery Shoppers 6.50% 2.35x
Yale University Fans 2.85% 2.24x
Executive Travelers 2.58% 2.23x
Venture Capitalists 2.41% 2.21x
Broadway Fans 2.27% 2.19x
Caribbean Trip Planners 2.84% 2.17x
Real Estate Decision Makers 5.30% 2.13x
New York Rangers Fans 2.30% 2.08x
Composition Percentage: The overlap percentage between the National audience and the Interest attribute.
Index: A comparison of the National audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The National audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the National audience is Hugo Boss.

Location Composition Index
Hugo Boss 5.11% 30.15x
Levi Strauss 1.87% 24.27x
Uniqlo 1.99% 23.26x
Intermix 1.23% 20.05x
Club Monaco 1.78% 19.48x
Armani 2.73% 18.74x
American Apparel 3.82% 17.92x
Zara 3.33% 17.60x
Brooks Brothers 7.19% 17.17x
Saint Laurent Paris 1.07% 16.85x
Composition Percentage: The overlap percentage between the National audience and the Location attribute.
Index: A comparison of the National audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the National audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 2.11% 4.68x
New York City Real Estate Research Cluster 1.50% 4.52x
NYC Tourist Attractions 2.51% 3.98x
Hudson Valley New York Media 1.07% 3.98x
Connecticut News 3.54% 3.63x
New York City Family & Activity Cluster 1.65% 3.23x
Vermont Cluster 0.42% 2.97x
New England & Ivy League Sports 0.59% 2.90x
Caribbean Cluster 0.33% 2.67x
Aid Groups 0.21% 2.29x
Composition Percentage: The overlap percentage between the National audience and the Content Affinity attribute.
Index: A comparison of the National audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The National audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male