Explore the National Audience
Below you'll find more information about the National audience, broken down in different categories based on their digital and physical behaviors. These are 400.3 thousand unique devices whose actions qualify for the National audience.
INTERESTS
The National audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the National audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.68% | 2.62x |
| Ballet Enthusiasts | 3.52% | 2.53x |
| New York Trip Planners | 3.38% | 2.38x |
| Venture Capitalists | 3.05% | 2.25x |
| Business Travelers | 2.43% | 2.20x |
| United Arab Emirates Trip Planners | 2.85% | 2.19x |
| Investment Banking Professionals | 2.84% | 2.13x |
| Major Airline Customers | 3.44% | 2.09x |
| Broadway Fans | 2.41% | 2.08x |
| Last Minute Travelers | 2.68% | 2.07x |
Composition Percentage:
The overlap percentage between the National audience and the Interest attribute.
Index: A comparison of the National audience to the internet population.
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APPAREL RETAILERS
The National audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the National audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.46% | 41.48x |
| Supreme | 0.70% | 24.35x |
| Hugo Boss | 6.28% | 22.64x |
| Levi Strauss | 2.85% | 21.40x |
| Intermix | 2.12% | 20.98x |
| Club Monaco | 2.45% | 20.76x |
| Uniqlo | 3.11% | 20.20x |
| Armani | 4.57% | 17.43x |
| Brooks Brothers | 8.91% | 17.32x |
| Zara | 5.38% | 17.14x |
Composition Percentage:
The overlap percentage between the National audience and the Location attribute.
Index: A comparison of the National audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the National audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 0.25% | 3.74x |
| Philanthropy - Nonprofits | 0.16% | 3.70x |
| Home Office Products | 0.07% | 3.41x |
| New York City Real Estate Research Cluster | 1.31% | 3.35x |
| NYC Tourist Attractions | 2.07% | 3.21x |
| New York City Education & News Cluster | 1.48% | 3.18x |
| Broadway Information | 0.75% | 2.79x |
| LGBTQ Advocacy | 1.20% | 2.64x |
| Virginia Athletics | 0.10% | 2.63x |
| Higher-End Fashion Brands | 0.26% | 2.62x |
Composition Percentage:
The overlap percentage between the National audience and the Content Affinity attribute.
Index: A comparison of the National audience to the internet population.
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DEMOGRAPHICS
The National audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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