Explore the National Audience
Below you'll find more information about the National audience, broken down in different categories based on their digital and physical behaviors. These are 107 thousand unique devices whose actions qualify for the National audience.
INTERESTS
The National audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the National audience is Instantpot Enthusiasts.
| Interest | Composition | Index |
| Instantpot Enthusiasts | 1.52% | 3.41x |
| Ski Enthusiasts | 3.89% | 3.32x |
| Pressure Cooking Recipe Researchers | 1.69% | 3.11x |
| Online Grammar Tool Users | 0.51% | 2.97x |
| Food Allergies Researchers | 1.01% | 2.81x |
| Ski and Snowboard Trip Planners | 3.04% | 2.67x |
| Plant Based & Vegan Food Recipe Shoppers | 0.68% | 2.63x |
| Rock Climbing Enthusiasts | 1.86% | 2.63x |
| Gas Discount Researchers | 0.51% | 2.61x |
| Restaurant Reservation Enthusiasts | 1.01% | 2.53x |
Composition Percentage:
The overlap percentage between the National audience and the Interest attribute.
Index: A comparison of the National audience to the internet population.
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APPAREL RETAILERS
The National audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the National audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 14.50% | 89.84x |
| Patagonia | 2.59% | 16.32x |
| Saint Laurent Paris | 0.31% | 10.51x |
| Topshop | 0.08% | 10.50x |
| Brooks Brothers | 0.92% | 9.93x |
| Uniqlo | 0.46% | 9.48x |
| Intermix | 0.18% | 9.44x |
| Coach | 1.45% | 9.31x |
| Tommy Bahama | 1.03% | 8.59x |
| Free People | 0.80% | 8.58x |
Composition Percentage:
The overlap percentage between the National audience and the Location attribute.
Index: A comparison of the National audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the National audience is Upstate New York State Athletics.
| Content Affinity | Composition | Index |
| Upstate New York State Athletics | 0.07% | 5.73x |
| Turkey & Iran Cluster | 0.12% | 5.57x |
| Photography | 0.84% | 5.45x |
| North Dakota Cluster | 1.52% | 5.13x |
| Scotland Travel | 0.07% | 4.83x |
| Canada General Information Seeker Cluster | 0.68% | 4.52x |
| Colorado Cluster | 1.86% | 4.12x |
| Collectibles - Coins & Sports Cards | 0.18% | 3.95x |
| Hawaii News | 0.51% | 3.88x |
| New Mexico News | 1.86% | 3.87x |
Composition Percentage:
The overlap percentage between the National audience and the Content Affinity attribute.
Index: A comparison of the National audience to the internet population.
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DEMOGRAPHICS
The National audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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