Explore the National Audience
Below you'll find more information about the National audience, broken down in different categories based on their digital and physical behaviors. These are 454 thousand unique devices whose actions qualify for the National audience.
INTERESTS
The National audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the National audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.01% | 4.04x |
| Landscape Architects | 5.79% | 3.93x |
| Symphony Music Enthusiasts | 5.79% | 3.88x |
| Opera Enthusiasts | 5.26% | 3.76x |
| Architecture Enthusiasts | 4.74% | 3.42x |
| Getting Off the Grid Travelers | 0.01% | 3.23x |
| Business Travelers | 4.74% | 3.06x |
| San Francisco Giants Fans | 3.68% | 2.99x |
| Family Adventures Travelers | 0.01% | 2.97x |
| Pre-Measured Grocery Shoppers | 5.79% | 2.97x |
Composition Percentage:
The overlap percentage between the National audience and the Interest attribute.
Index: A comparison of the National audience to the internet population.
Curious about what else the National audience is interested in?
Sign Up
APPAREL RETAILERS
The National audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the National audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.45% | 25.22x |
| Supreme | 0.60% | 17.70x |
| Intermix | 1.99% | 15.12x |
| Uniqlo | 3.31% | 14.72x |
| Saint Laurent Paris | 1.96% | 14.55x |
| Columbia | 3.18% | 14.48x |
| Brooks Brothers | 7.99% | 13.73x |
| Levi Strauss | 2.75% | 13.48x |
| Topshop | 0.60% | 13.34x |
| Zara | 5.27% | 13.31x |
Composition Percentage:
The overlap percentage between the National audience and the Location attribute.
Index: A comparison of the National audience to the internet population.
Want to find more of the National audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the National audience is Custom T-Shirts.
| Content Affinity | Composition | Index |
| Custom T-Shirts | 0.02% | 66.08x |
| Canada Shopping - General Commerce | 0.53% | 19.69x |
| Canada News | 0.02% | 18.44x |
| Home Décor, Furniture, & Decorating | 0.02% | 16.91x |
| Office Furniture Design | 0.53% | 14.52x |
| Washington D.C. Hotels | 0.02% | 13.89x |
| French News & Gossip Cluster | 0.53% | 13.53x |
| Professional Audio Visual | 0.53% | 13.17x |
| Handyman Tools | 0.01% | 10.96x |
| Sports - Skiing, Snowboarding | 0.01% | 10.95x |
Composition Percentage:
The overlap percentage between the National audience and the Content Affinity attribute.
Index: A comparison of the National audience to the internet population.
Want to see more of the Content Affinities the National audience visits?
Sign Up
DEMOGRAPHICS
The National audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
Interested in seeing other characteristics of the National audience?
Sign Up