Explore the National Audience
Below you'll find more information about the National audience, broken down in different categories based on their digital and physical behaviors. These are 69.8 thousand unique devices whose actions qualify for the National audience.
INTERESTS
The National audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the National audience is Fall/Winter 2021 High-End Fashion Brands Content Readers.
| Interest | Composition | Index |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.22% | 4.27x |
| School Closings Updates Readers | 1.58% | 2.94x |
| Modern Art Museum Researchers | 2.59% | 2.92x |
| Hawaii Trip Planners | 2.08% | 2.76x |
| Home Custom Bedroom Decorators | 0.36% | 2.75x |
| Custom Home Lighting Shoppers | 0.36% | 2.75x |
| POS Systems & Software Researchers | 3.38% | 2.29x |
| Home Design Enthusiasts | 0.79% | 2.27x |
| Ski and Snowboard Enthusiasts | 1.51% | 2.23x |
| Certified Events Professionals | 3.38% | 2.22x |
Composition Percentage:
The overlap percentage between the National audience and the Interest attribute.
Index: A comparison of the National audience to the internet population.
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APPAREL RETAILERS
The National audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the National audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 26.14% | 146.59x |
| Patagonia | 3.40% | 25.31x |
| Zumiez | 6.51% | 9.38x |
| Eddie Bauer | 1.78% | 8.73x |
| Saint Laurent Paris | 0.27% | 7.68x |
| Levi Strauss | 0.52% | 7.29x |
| Brooks Brothers | 1.01% | 7.00x |
| Calvin Klein | 0.10% | 6.23x |
| Uniqlo | 0.31% | 5.79x |
| Zara | 0.50% | 5.01x |
Composition Percentage:
The overlap percentage between the National audience and the Location attribute.
Index: A comparison of the National audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the National audience is Weight Lifting Enthusiasts.
| Content Affinity | Composition | Index |
| Weight Lifting Enthusiasts | 0.29% | 6.11x |
| Upstate New York State Athletics | 0.07% | 5.73x |
| Turkey & Iran Cluster | 0.12% | 5.57x |
| Scotland Travel | 0.07% | 4.83x |
| Hawaii News | 0.65% | 4.25x |
| Local & Travel England - East Midlands | 0.05% | 3.85x |
| Holiday Gifts | 0.17% | 3.84x |
| China Cluster | 0.22% | 3.84x |
| Motorcycle Racing Researchers | 0.22% | 3.72x |
| New York City Real Estate Research Cluster | 0.50% | 3.64x |
Composition Percentage:
The overlap percentage between the National audience and the Content Affinity attribute.
Index: A comparison of the National audience to the internet population.
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DEMOGRAPHICS
The National audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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