Explore the National Audience
Below you'll find more information about the National audience, broken down in different categories based on their digital and physical behaviors. These are 175.5 thousand unique devices whose actions qualify for the National audience.
INTERESTS
The National audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the National audience is Symphony Music Enthusiasts.
| Interest | Composition | Index |
| Symphony Music Enthusiasts | 29.73% | 11.71x |
| Opera Enthusiasts | 27.03% | 11.62x |
| Santa Cruz Trip Planners | 24.32% | 9.66x |
| San Francisco Trip Planners | 24.32% | 9.05x |
| Los Angeles Activities Researchers | 18.92% | 7.64x |
| Tahoe Skiers and Snowboarders | 18.92% | 7.58x |
| Luxury Retail Researchers | 18.92% | 7.51x |
| San Francisco Giants Fans | 16.22% | 7.35x |
| United Arab Emirates Trip Planners | 16.22% | 7.16x |
| Sightseeing Travelers | 18.92% | 7.10x |
Composition Percentage:
The overlap percentage between the National audience and the Interest attribute.
Index: A comparison of the National audience to the internet population.
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APPAREL RETAILERS
The National audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the National audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.58% | 22.19x |
| Everlane | 0.38% | 17.36x |
| Joe's Jeans | 0.87% | 15.30x |
| Calvin Klein | 1.22% | 14.23x |
| Columbia | 3.73% | 13.66x |
| Saint Laurent Paris | 2.07% | 13.27x |
| Intermix | 2.13% | 13.27x |
| Topshop | 1.09% | 12.96x |
| Brooks Brothers | 7.53% | 12.76x |
| American Apparel | 7.02% | 11.93x |
Composition Percentage:
The overlap percentage between the National audience and the Location attribute.
Index: A comparison of the National audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the National audience is San Francisco Bay Area Cluster.
| Content Affinity | Composition | Index |
| San Francisco Bay Area Cluster | 27.03% | 19.45x |
| Upstate New York State Athletics | 0.07% | 5.73x |
| France Online Music & Quiz Content Cluster | 0.07% | 5.65x |
| Turkey & Iran Cluster | 0.12% | 5.57x |
| Technology News | 8.11% | 5.56x |
| Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) | 8.11% | 4.96x |
| Scotland Travel | 0.07% | 4.83x |
| Cooking Recipe & Ingredient Researchers | 10.81% | 4.83x |
| Party Suppliers | 2.27% | 3.86x |
| Local & Travel England - East Midlands | 0.05% | 3.85x |
Composition Percentage:
The overlap percentage between the National audience and the Content Affinity attribute.
Index: A comparison of the National audience to the internet population.
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DEMOGRAPHICS
The National audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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