Explore the National Audience
Below you'll find more information about the National audience, broken down in different categories based on their digital and physical behaviors. These are 196.8 thousand unique devices whose actions qualify for the National audience.
INTERESTS
The National audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the National audience is UConn Huskies Fans.
| Interest | Composition | Index |
| UConn Huskies Fans | 2.39% | 2.72x |
| New York Trip Planners | 3.84% | 2.68x |
| Online Grocery Shoppers | 6.50% | 2.35x |
| Yale University Fans | 2.85% | 2.24x |
| Executive Travelers | 2.58% | 2.23x |
| Venture Capitalists | 2.41% | 2.21x |
| Broadway Fans | 2.27% | 2.19x |
| Caribbean Trip Planners | 2.84% | 2.17x |
| Real Estate Decision Makers | 5.30% | 2.13x |
| New York Rangers Fans | 2.30% | 2.08x |
Composition Percentage:
The overlap percentage between the National audience and the Interest attribute.
Index: A comparison of the National audience to the internet population.
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APPAREL RETAILERS
The National audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the National audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 5.11% | 30.15x |
| Levi Strauss | 1.87% | 24.27x |
| Uniqlo | 1.99% | 23.26x |
| Intermix | 1.23% | 20.05x |
| Club Monaco | 1.78% | 19.48x |
| Armani | 2.73% | 18.74x |
| American Apparel | 3.82% | 17.92x |
| Zara | 3.33% | 17.60x |
| Brooks Brothers | 7.19% | 17.17x |
| Saint Laurent Paris | 1.07% | 16.85x |
Composition Percentage:
The overlap percentage between the National audience and the Location attribute.
Index: A comparison of the National audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the National audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 2.11% | 4.68x |
| New York City Real Estate Research Cluster | 1.50% | 4.52x |
| NYC Tourist Attractions | 2.51% | 3.98x |
| Hudson Valley New York Media | 1.07% | 3.98x |
| Connecticut News | 3.54% | 3.63x |
| New York City Family & Activity Cluster | 1.65% | 3.23x |
| Vermont Cluster | 0.42% | 2.97x |
| New England & Ivy League Sports | 0.59% | 2.90x |
| Caribbean Cluster | 0.33% | 2.67x |
| Aid Groups | 0.21% | 2.29x |
Composition Percentage:
The overlap percentage between the National audience and the Content Affinity attribute.
Index: A comparison of the National audience to the internet population.
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DEMOGRAPHICS
The National audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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