Explore the National Audience
Below you'll find more information about the National audience, broken down in different categories based on their digital and physical behaviors. These are 278.7 thousand unique devices whose actions qualify for the National audience.
INTERESTS
The National audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the National audience is San Francisco Trip Planners.
| Interest | Composition | Index |
| San Francisco Trip Planners | 23.53% | 9.39x |
| Santa Cruz Trip Planners | 17.65% | 8.07x |
| Symphony Music Enthusiasts | 14.71% | 6.59x |
| San Francisco Giants Fans | 11.76% | 6.35x |
| Legal News Readers | 11.76% | 5.94x |
| Logistics Professionals | 11.76% | 5.78x |
| Readers of Chinese Content | 8.82% | 5.67x |
| South West State Fair Visitors | 11.76% | 5.47x |
| Rideshare App Users | 8.82% | 5.40x |
| Readers of Nicaraguan Content | 8.82% | 5.34x |
Composition Percentage:
The overlap percentage between the National audience and the Interest attribute.
Index: A comparison of the National audience to the internet population.
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APPAREL RETAILERS
The National audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the National audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.39% | 19.42x |
| Supreme | 0.51% | 18.05x |
| Columbia | 3.65% | 14.00x |
| Saint Laurent Paris | 2.03% | 13.66x |
| Calvin Klein | 1.21% | 13.51x |
| Uniqlo | 3.51% | 13.32x |
| Joe's Jeans | 0.82% | 13.25x |
| Topshop | 0.92% | 12.81x |
| Brooks Brothers | 7.31% | 12.71x |
| Intermix | 1.95% | 12.50x |
Composition Percentage:
The overlap percentage between the National audience and the Location attribute.
Index: A comparison of the National audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the National audience is Custom T-Shirts.
| Content Affinity | Composition | Index |
| Custom T-Shirts | 0.02% | 66.08x |
| Robotics | 2.94% | 51.60x |
| Home Printing | 1.14% | 50.23x |
| Canada Shopping - General Commerce | 1.14% | 43.97x |
| Cigars | 0.97% | 39.45x |
| Pac 12 Sports | 2.94% | 36.16x |
| Social & Demographic Trends | 2.94% | 35.21x |
| Arabic News | 1.47% | 32.45x |
| French News & Gossip Cluster | 1.14% | 32.44x |
| Smart Travel | 11.76% | 29.83x |
Composition Percentage:
The overlap percentage between the National audience and the Content Affinity attribute.
Index: A comparison of the National audience to the internet population.
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DEMOGRAPHICS
The National audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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