Dstillery Audiences

NATIONAL

Audience Size: 400.3 Thousand Devices

Explore the National Audience

Below you'll find more information about the National audience, broken down in different categories based on their digital and physical behaviors. These are 400.3 thousand unique devices whose actions qualify for the National audience.

Dstillery Crafted Audiences

INTERESTS

The National audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the National audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.68% 2.62x
Ballet Enthusiasts 3.52% 2.53x
New York Trip Planners 3.38% 2.38x
Venture Capitalists 3.05% 2.25x
Business Travelers 2.43% 2.20x
United Arab Emirates Trip Planners 2.85% 2.19x
Investment Banking Professionals 2.84% 2.13x
Major Airline Customers 3.44% 2.09x
Broadway Fans 2.41% 2.08x
Last Minute Travelers 2.68% 2.07x
Composition Percentage: The overlap percentage between the National audience and the Interest attribute.
Index: A comparison of the National audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The National audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the National audience is Everlane.

Location Composition Index
Everlane 0.46% 41.48x
Supreme 0.70% 24.35x
Hugo Boss 6.28% 22.64x
Levi Strauss 2.85% 21.40x
Intermix 2.12% 20.98x
Club Monaco 2.45% 20.76x
Uniqlo 3.11% 20.20x
Armani 4.57% 17.43x
Brooks Brothers 8.91% 17.32x
Zara 5.38% 17.14x
Composition Percentage: The overlap percentage between the National audience and the Location attribute.
Index: A comparison of the National audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the National audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.25% 3.74x
Philanthropy - Nonprofits 0.16% 3.70x
Home Office Products 0.07% 3.41x
New York City Real Estate Research Cluster 1.31% 3.35x
NYC Tourist Attractions 2.07% 3.21x
New York City Education & News Cluster 1.48% 3.18x
Broadway Information 0.75% 2.79x
LGBTQ Advocacy 1.20% 2.64x
Virginia Athletics 0.10% 2.63x
Higher-End Fashion Brands 0.26% 2.62x
Composition Percentage: The overlap percentage between the National audience and the Content Affinity attribute.
Index: A comparison of the National audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The National audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male