Dstillery Audiences

NATIONAL

Audience Size: 454 Thousand Devices

Explore the National Audience

Below you'll find more information about the National audience, broken down in different categories based on their digital and physical behaviors. These are 454 thousand unique devices whose actions qualify for the National audience.

Dstillery Crafted Audiences

INTERESTS

The National audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the National audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.01% 4.04x
Landscape Architects 5.79% 3.93x
Symphony Music Enthusiasts 5.79% 3.88x
Opera Enthusiasts 5.26% 3.76x
Architecture Enthusiasts 4.74% 3.42x
Getting Off the Grid Travelers 0.01% 3.23x
Business Travelers 4.74% 3.06x
San Francisco Giants Fans 3.68% 2.99x
Family Adventures Travelers 0.01% 2.97x
Pre-Measured Grocery Shoppers 5.79% 2.97x
Composition Percentage: The overlap percentage between the National audience and the Interest attribute.
Index: A comparison of the National audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The National audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the National audience is Everlane.

Location Composition Index
Everlane 0.45% 25.22x
Supreme 0.60% 17.70x
Intermix 1.99% 15.12x
Uniqlo 3.31% 14.72x
Saint Laurent Paris 1.96% 14.55x
Columbia 3.18% 14.48x
Brooks Brothers 7.99% 13.73x
Levi Strauss 2.75% 13.48x
Topshop 0.60% 13.34x
Zara 5.27% 13.31x
Composition Percentage: The overlap percentage between the National audience and the Location attribute.
Index: A comparison of the National audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the National audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.02% 66.08x
Canada Shopping - General Commerce 0.53% 19.69x
Canada News 0.02% 18.44x
Home Décor, Furniture, & Decorating 0.02% 16.91x
Office Furniture Design 0.53% 14.52x
Washington D.C. Hotels 0.02% 13.89x
French News & Gossip Cluster 0.53% 13.53x
Professional Audio Visual 0.53% 13.17x
Handyman Tools 0.01% 10.96x
Sports - Skiing, Snowboarding 0.01% 10.95x
Composition Percentage: The overlap percentage between the National audience and the Content Affinity attribute.
Index: A comparison of the National audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The National audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female