Dstillery Audiences

NATIONAL

Audience Size: 558 Thousand Devices

Explore the National Audience

Below you'll find more information about the National audience, broken down in different categories based on their digital and physical behaviors. These are 558 thousand unique devices whose actions qualify for the National audience.

Dstillery Crafted Audiences

INTERESTS

The National audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the National audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 3.28% 2.29x
New York City Events Researchers 3.21% 2.21x
Online Grocery Shoppers 3.40% 2.11x
New York Trip Planners 3.43% 2.06x
Business Travelers 2.40% 2.00x
Real Estate Decision Makers 3.67% 1.92x
Restaurant Researchers 2.25% 1.90x
United Arab Emirates Trip Planners 2.55% 1.89x
Rowing Enthusiasts 2.48% 1.88x
Broadway Fans 2.30% 1.86x
Composition Percentage: The overlap percentage between the National audience and the Interest attribute.
Index: A comparison of the National audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The National audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the National audience is Everlane.

Location Composition Index
Everlane 0.45% 30.69x
Supreme 0.69% 19.75x
Levi Strauss 2.77% 17.77x
Club Monaco 2.29% 17.61x
Intermix 2.09% 17.17x
Uniqlo 3.22% 17.10x
Hugo Boss 6.46% 15.57x
Columbia 2.83% 15.42x
Brooks Brothers 8.15% 15.02x
Saint Laurent Paris 1.92% 14.87x
Composition Percentage: The overlap percentage between the National audience and the Location attribute.
Index: A comparison of the National audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the National audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 2.20% 3.03x
Meeting Planning & Hotels 0.13% 3.00x
Community Planning & Transportation 0.11% 2.72x
Broadway Information 0.89% 2.70x
Smart Travel 1.12% 2.65x
New York City Education & News Cluster 1.27% 2.58x
Beach & Intimate Wear 0.15% 2.55x
European Museums, Restaurants & Events 0.46% 2.55x
French News & Gossip Cluster 0.08% 2.54x
Virginia Athletics 0.10% 2.53x
Composition Percentage: The overlap percentage between the National audience and the Content Affinity attribute.
Index: A comparison of the National audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The National audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male