Explore the National Audience
Below you'll find more information about the National audience, broken down in different categories based on their digital and physical behaviors. These are 558 thousand unique devices whose actions qualify for the National audience.
INTERESTS
The National audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the National audience is Ballet Enthusiasts.
| Interest | Composition | Index |
| Ballet Enthusiasts | 3.28% | 2.29x |
| New York City Events Researchers | 3.21% | 2.21x |
| Online Grocery Shoppers | 3.40% | 2.11x |
| New York Trip Planners | 3.43% | 2.06x |
| Business Travelers | 2.40% | 2.00x |
| Real Estate Decision Makers | 3.67% | 1.92x |
| Restaurant Researchers | 2.25% | 1.90x |
| United Arab Emirates Trip Planners | 2.55% | 1.89x |
| Rowing Enthusiasts | 2.48% | 1.88x |
| Broadway Fans | 2.30% | 1.86x |
Composition Percentage:
The overlap percentage between the National audience and the Interest attribute.
Index: A comparison of the National audience to the internet population.
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APPAREL RETAILERS
The National audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the National audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.45% | 30.69x |
| Supreme | 0.69% | 19.75x |
| Levi Strauss | 2.77% | 17.77x |
| Club Monaco | 2.29% | 17.61x |
| Intermix | 2.09% | 17.17x |
| Uniqlo | 3.22% | 17.10x |
| Hugo Boss | 6.46% | 15.57x |
| Columbia | 2.83% | 15.42x |
| Brooks Brothers | 8.15% | 15.02x |
| Saint Laurent Paris | 1.92% | 14.87x |
Composition Percentage:
The overlap percentage between the National audience and the Location attribute.
Index: A comparison of the National audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the National audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 2.20% | 3.03x |
| Meeting Planning & Hotels | 0.13% | 3.00x |
| Community Planning & Transportation | 0.11% | 2.72x |
| Broadway Information | 0.89% | 2.70x |
| Smart Travel | 1.12% | 2.65x |
| New York City Education & News Cluster | 1.27% | 2.58x |
| Beach & Intimate Wear | 0.15% | 2.55x |
| European Museums, Restaurants & Events | 0.46% | 2.55x |
| French News & Gossip Cluster | 0.08% | 2.54x |
| Virginia Athletics | 0.10% | 2.53x |
Composition Percentage:
The overlap percentage between the National audience and the Content Affinity attribute.
Index: A comparison of the National audience to the internet population.
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DEMOGRAPHICS
The National audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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