Dstillery Audiences

NATIONAL

Audience Size: 175.5 Thousand Devices

Explore the National Audience

Below you'll find more information about the National audience, broken down in different categories based on their digital and physical behaviors. These are 175.5 thousand unique devices whose actions qualify for the National audience.

Dstillery Crafted Audiences

INTERESTS

The National audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the National audience is Symphony Music Enthusiasts.

Interest Composition Index
Symphony Music Enthusiasts 29.73% 11.71x
Opera Enthusiasts 27.03% 11.62x
Santa Cruz Trip Planners 24.32% 9.66x
San Francisco Trip Planners 24.32% 9.05x
Los Angeles Activities Researchers 18.92% 7.64x
Tahoe Skiers and Snowboarders 18.92% 7.58x
Luxury Retail Researchers 18.92% 7.51x
San Francisco Giants Fans 16.22% 7.35x
United Arab Emirates Trip Planners 16.22% 7.16x
Sightseeing Travelers 18.92% 7.10x
Composition Percentage: The overlap percentage between the National audience and the Interest attribute.
Index: A comparison of the National audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The National audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the National audience is Supreme.

Location Composition Index
Supreme 0.58% 22.19x
Everlane 0.38% 17.36x
Joe's Jeans 0.87% 15.30x
Calvin Klein 1.22% 14.23x
Columbia 3.73% 13.66x
Saint Laurent Paris 2.07% 13.27x
Intermix 2.13% 13.27x
Topshop 1.09% 12.96x
Brooks Brothers 7.53% 12.76x
American Apparel 7.02% 11.93x
Composition Percentage: The overlap percentage between the National audience and the Location attribute.
Index: A comparison of the National audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the National audience is San Francisco Bay Area Cluster.

Content Affinity Composition Index
San Francisco Bay Area Cluster 27.03% 19.45x
Upstate New York State Athletics 0.07% 5.73x
France Online Music & Quiz Content Cluster 0.07% 5.65x
Turkey & Iran Cluster 0.12% 5.57x
Technology News 8.11% 5.56x
Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) 8.11% 4.96x
Scotland Travel 0.07% 4.83x
Cooking Recipe & Ingredient Researchers 10.81% 4.83x
Party Suppliers 2.27% 3.86x
Local & Travel England - East Midlands 0.05% 3.85x
Composition Percentage: The overlap percentage between the National audience and the Content Affinity attribute.
Index: A comparison of the National audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The National audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female