Dstillery Audiences

NATIONAL

Audience Size: 69.8 Thousand Devices

Explore the National Audience

Below you'll find more information about the National audience, broken down in different categories based on their digital and physical behaviors. These are 69.8 thousand unique devices whose actions qualify for the National audience.

Dstillery Crafted Audiences

INTERESTS

The National audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the National audience is Fall/Winter 2021 High-End Fashion Brands Content Readers.

Interest Composition Index
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.22% 4.27x
School Closings Updates Readers 1.58% 2.94x
Modern Art Museum Researchers 2.59% 2.92x
Hawaii Trip Planners 2.08% 2.76x
Home Custom Bedroom Decorators 0.36% 2.75x
Custom Home Lighting Shoppers 0.36% 2.75x
POS Systems & Software Researchers 3.38% 2.29x
Home Design Enthusiasts 0.79% 2.27x
Ski and Snowboard Enthusiasts 1.51% 2.23x
Certified Events Professionals 3.38% 2.22x
Composition Percentage: The overlap percentage between the National audience and the Interest attribute.
Index: A comparison of the National audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The National audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the National audience is American Apparel.

Location Composition Index
American Apparel 26.14% 146.59x
Patagonia 3.40% 25.31x
Zumiez 6.51% 9.38x
Eddie Bauer 1.78% 8.73x
Saint Laurent Paris 0.27% 7.68x
Levi Strauss 0.52% 7.29x
Brooks Brothers 1.01% 7.00x
Calvin Klein 0.10% 6.23x
Uniqlo 0.31% 5.79x
Zara 0.50% 5.01x
Composition Percentage: The overlap percentage between the National audience and the Location attribute.
Index: A comparison of the National audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the National audience is Weight Lifting Enthusiasts.

Content Affinity Composition Index
Weight Lifting Enthusiasts 0.29% 6.11x
Upstate New York State Athletics 0.07% 5.73x
Turkey & Iran Cluster 0.12% 5.57x
Scotland Travel 0.07% 4.83x
Hawaii News 0.65% 4.25x
Local & Travel England - East Midlands 0.05% 3.85x
Holiday Gifts 0.17% 3.84x
China Cluster 0.22% 3.84x
Motorcycle Racing Researchers 0.22% 3.72x
New York City Real Estate Research Cluster 0.50% 3.64x
Composition Percentage: The overlap percentage between the National audience and the Content Affinity attribute.
Index: A comparison of the National audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The National audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male