Explore the National Tire & Battery Audience
Below you'll find more information about the National Tire & Battery audience, broken down in different categories based on their digital and physical behaviors. These are 458.1 thousand unique devices whose actions qualify for the National Tire & Battery audience.
INTERESTS
The National Tire & Battery audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the National Tire & Battery audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.10% | 3.07x |
| Ohio County and Local Fair Visitors | 6.94% | 2.95x |
| Houston Trip Planners | 5.65% | 2.36x |
| Texas County and Local Fair Visitors | 5.45% | 2.28x |
| Texas Energy Providers | 4.51% | 2.02x |
| T-Mobile Customers | 0.15% | 2.01x |
| North Carolina Travel Researchers | 4.56% | 1.99x |
| School Closings Updates Readers | 0.10% | 1.98x |
| Cleveland Indians Fans | 4.06% | 1.91x |
| Professional Medical Journal Readers | 0.20% | 1.85x |
Composition Percentage:
The overlap percentage between the National Tire & Battery audience and the Interest attribute.
Index: A comparison of the National Tire & Battery audience to the internet population.
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APPAREL RETAILERS
The National Tire & Battery audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the National Tire & Battery audience is Belk.
| Location | Composition | Index |
| Belk | 2.24% | 8.58x |
| Jos A. Bank Clothiers | 6.46% | 7.59x |
| Talbots | 4.05% | 6.15x |
| Abercrombie & Fitch | 0.57% | 6.08x |
| Gymboree | 5.63% | 5.92x |
| Lane Bryant | 5.03% | 5.84x |
| Dressbarn | 4.26% | 5.82x |
| Madewell | 2.10% | 5.77x |
| White House Black Market | 6.46% | 5.49x |
| J. Crew | 4.19% | 5.41x |
Composition Percentage:
The overlap percentage between the National Tire & Battery audience and the Location attribute.
Index: A comparison of the National Tire & Battery audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the National Tire & Battery audience is Ohio Universities.
| Content Affinity | Composition | Index |
| Ohio Universities | 2.28% | 7.56x |
| Canadian News | 0.20% | 5.94x |
| Men's Dress Shirt Shopping | 0.15% | 5.04x |
| Spanish Lifestyle & Health | 0.30% | 4.47x |
| Cheerleading | 0.15% | 4.02x |
| Canada Culture and Tourism | 0.25% | 3.80x |
| Italy Cluster | 0.04% | 3.67x |
| Central & Northwest Ohio Cluster | 5.15% | 3.63x |
| Canada Shopping - Lifestyle and Mommy Blogs | 0.10% | 3.58x |
| Memes & Comedy | 0.06% | 3.53x |
Composition Percentage:
The overlap percentage between the National Tire & Battery audience and the Content Affinity attribute.
Index: A comparison of the National Tire & Battery audience to the internet population.
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DEMOGRAPHICS
The National Tire & Battery audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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