Explore the National Tire & Battery Audience
Below you'll find more information about the National Tire & Battery audience, broken down in different categories based on their digital and physical behaviors. These are 540.7 thousand unique devices whose actions qualify for the National Tire & Battery audience.
INTERESTS
The National Tire & Battery audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the National Tire & Battery audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 5.47% | 2.40x |
| Texas County and Local Fair Visitors | 4.99% | 2.33x |
| North Carolina Football Fans | 4.46% | 2.17x |
| Washington DC Trip Planners | 5.08% | 2.14x |
| North Carolina Travel Researchers | 4.58% | 2.10x |
| Ohio County and Local Fair Visitors | 4.76% | 2.08x |
| Houston Astros Fans | 3.92% | 1.96x |
| Cleveland Browns Fans | 3.75% | 1.88x |
| Houston Activity Researchers | 3.39% | 1.86x |
| UNC Tar Heels Fans | 3.60% | 1.80x |
Composition Percentage:
The overlap percentage between the National Tire & Battery audience and the Interest attribute.
Index: A comparison of the National Tire & Battery audience to the internet population.
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APPAREL RETAILERS
The National Tire & Battery audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the National Tire & Battery audience is Belk.
| Location | Composition | Index |
| Belk | 2.26% | 7.99x |
| Jos A. Bank Clothiers | 7.05% | 7.33x |
| Abercrombie & Fitch | 1.35% | 6.00x |
| Talbots | 4.45% | 5.99x |
| Lane Bryant | 5.54% | 5.74x |
| Dressbarn | 4.84% | 5.67x |
| Madewell | 2.39% | 5.63x |
| Gymboree | 6.16% | 5.60x |
| Mens Wearhouse | 8.90% | 5.47x |
| Ann Taylor | 2.18% | 5.37x |
Composition Percentage:
The overlap percentage between the National Tire & Battery audience and the Location attribute.
Index: A comparison of the National Tire & Battery audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the National Tire & Battery audience is Nutrition & Diabetic Living.
| Content Affinity | Composition | Index |
| Nutrition & Diabetic Living | 0.18% | 4.08x |
| Virginia Athletics | 0.09% | 4.02x |
| Sports - Golf, Hunting, Fishing | 0.06% | 3.81x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.06% | 3.73x |
| Ohio Universities | 1.04% | 3.67x |
| Italy Cluster | 0.04% | 3.67x |
| North Carolina Education | 2.14% | 3.54x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.04% | 3.26x |
| Sports Apparel | 0.18% | 3.16x |
| Natural & Healthy Living Researchers | 0.15% | 3.07x |
Composition Percentage:
The overlap percentage between the National Tire & Battery audience and the Content Affinity attribute.
Index: A comparison of the National Tire & Battery audience to the internet population.
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DEMOGRAPHICS
The National Tire & Battery audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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