Explore the National Tire & Battery Audience
Below you'll find more information about the National Tire & Battery audience, broken down in different categories based on their digital and physical behaviors. These are 650 thousand unique devices whose actions qualify for the National Tire & Battery audience.
INTERESTS
The National Tire & Battery audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the National Tire & Battery audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.01% | 4.47x |
| Work Hard, Play Hard Travelers | 0.01% | 3.72x |
| Getting Off the Grid Travelers | 0.01% | 2.98x |
| Family Adventures Travelers | 0.01% | 2.74x |
| Washington DC Trip Planners | 4.64% | 1.92x |
| Texas County and Local Fair Visitors | 4.64% | 1.91x |
| North Carolina Football Fans | 4.59% | 1.89x |
| Ohio County and Local Fair Visitors | 4.27% | 1.88x |
| North Carolina Travel Researchers | 4.20% | 1.83x |
| Houston Trip Planners | 4.92% | 1.79x |
Composition Percentage:
The overlap percentage between the National Tire & Battery audience and the Interest attribute.
Index: A comparison of the National Tire & Battery audience to the internet population.
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APPAREL RETAILERS
The National Tire & Battery audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the National Tire & Battery audience is Belk.
| Location | Composition | Index |
| Belk | 1.70% | 7.81x |
| Jos A. Bank Clothiers | 6.63% | 7.34x |
| Topshop | 0.47% | 6.55x |
| Talbots | 4.48% | 6.01x |
| Gymboree | 4.57% | 5.78x |
| Dressbarn | 4.75% | 5.54x |
| Abercrombie & Fitch | 3.36% | 5.36x |
| White House Black Market | 5.80% | 5.35x |
| Anthropologie | 1.95% | 5.27x |
| Brooks Brothers | 3.03% | 5.26x |
Composition Percentage:
The overlap percentage between the National Tire & Battery audience and the Location attribute.
Index: A comparison of the National Tire & Battery audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the National Tire & Battery audience is Assorted Topics (Insurance, Travel, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.05% | 17.30x |
| Golf & Boats | 0.01% | 16.65x |
| Handyman Tools | 0.01% | 12.09x |
| Washington D.C. Hotels | 0.01% | 11.01x |
| Quebec Hunting & Outdoors Cluster | 0.01% | 8.85x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.02% | 8.15x |
| Decoration & Fabric | 0.01% | 6.70x |
| As Seen On TV Products | 0.04% | 6.45x |
| Home Décor, Furniture, & Decorating | 0.01% | 5.86x |
| Quinceanera Planning | 0.02% | 5.68x |
Composition Percentage:
The overlap percentage between the National Tire & Battery audience and the Content Affinity attribute.
Index: A comparison of the National Tire & Battery audience to the internet population.
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DEMOGRAPHICS
The National Tire & Battery audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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