Explore the National Tire & Battery Audience
Below you'll find more information about the National Tire & Battery audience, broken down in different categories based on their digital and physical behaviors. These are 162.1 thousand unique devices whose actions qualify for the National Tire & Battery audience.
INTERESTS
The National Tire & Battery audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the National Tire & Battery audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.10% | 3.07x |
| T-Mobile Customers | 0.14% | 2.73x |
| North Carolina Football Fans | 5.64% | 2.48x |
| Houston Trip Planners | 6.06% | 2.38x |
| Washington DC Trip Planners | 5.12% | 2.24x |
| Cleveland Indians Fans | 4.95% | 2.07x |
| Cleveland Cavaliers Fans | 3.76% | 2.05x |
| UNC Tar Heels Fans | 4.18% | 1.98x |
| Ohio County and Local Fair Visitors | 5.98% | 1.97x |
| Dallas Cowboys Fans | 4.70% | 1.96x |
Composition Percentage:
The overlap percentage between the National Tire & Battery audience and the Interest attribute.
Index: A comparison of the National Tire & Battery audience to the internet population.
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APPAREL RETAILERS
The National Tire & Battery audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the National Tire & Battery audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.07% | 5.94x |
| Jos A. Bank Clothiers | 2.59% | 5.42x |
| Belk | 1.01% | 5.25x |
| Madewell | 0.56% | 5.21x |
| Bonobos | 0.26% | 4.97x |
| Journeys | 3.86% | 4.82x |
| Ann Taylor | 0.38% | 4.68x |
| REI | 0.72% | 4.62x |
| Gymboree | 1.86% | 4.50x |
| Mens Wearhouse | 4.34% | 4.47x |
Composition Percentage:
The overlap percentage between the National Tire & Battery audience and the Location attribute.
Index: A comparison of the National Tire & Battery audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the National Tire & Battery audience is Lighting & Power.
| Content Affinity | Composition | Index |
| Lighting & Power | 0.27% | 5.56x |
| Mobile Phone Networks | 0.30% | 4.54x |
| Business News & Information Readers | 0.51% | 4.52x |
| Higher Education | 0.13% | 3.90x |
| Electrical Engineering | 0.17% | 3.58x |
| Bowling | 0.17% | 3.55x |
| Memes & Comedy | 0.06% | 3.53x |
| Cub & Girl Scouts | 0.13% | 3.52x |
| North Carolina Education | 3.07% | 3.47x |
| Southeast College Athletics | 0.17% | 3.46x |
Composition Percentage:
The overlap percentage between the National Tire & Battery audience and the Content Affinity attribute.
Index: A comparison of the National Tire & Battery audience to the internet population.
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DEMOGRAPHICS
The National Tire & Battery audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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