Explore the National Tire & Battery Audience
Below you'll find more information about the National Tire & Battery audience, broken down in different categories based on their digital and physical behaviors. These are 261.2 thousand unique devices whose actions qualify for the National Tire & Battery audience.
INTERESTS
The National Tire & Battery audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the National Tire & Battery audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.10% | 3.07x |
| T-Mobile Customers | 0.14% | 2.73x |
| Ohio County and Local Fair Visitors | 7.08% | 2.30x |
| Washington DC Trip Planners | 5.18% | 2.26x |
| Cleveland Indians Fans | 5.05% | 2.15x |
| Mid-Atlantic Voters | 4.11% | 2.09x |
| North Carolina Travel Researchers | 5.12% | 2.04x |
| Houston Activity Researchers | 4.11% | 2.03x |
| North Carolina Football Fans | 4.93% | 2.00x |
| Houston Astros Fans | 4.04% | 1.96x |
Composition Percentage:
The overlap percentage between the National Tire & Battery audience and the Interest attribute.
Index: A comparison of the National Tire & Battery audience to the internet population.
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APPAREL RETAILERS
The National Tire & Battery audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the National Tire & Battery audience is Belk.
| Location | Composition | Index |
| Belk | 1.37% | 7.31x |
| Jos A. Bank Clothiers | 3.96% | 6.53x |
| Talbots | 2.55% | 5.28x |
| Lane Bryant | 3.19% | 5.18x |
| Gymboree | 3.05% | 5.11x |
| Dressbarn | 2.54% | 4.94x |
| Abercrombie & Fitch | 0.28% | 4.86x |
| Madewell | 1.16% | 4.74x |
| Mens Wearhouse | 5.44% | 4.65x |
| Hollister | 2.47% | 4.59x |
Composition Percentage:
The overlap percentage between the National Tire & Battery audience and the Location attribute.
Index: A comparison of the National Tire & Battery audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the National Tire & Battery audience is Lighting & Power.
| Content Affinity | Composition | Index |
| Lighting & Power | 0.25% | 4.84x |
| Cub & Girl Scouts | 0.19% | 4.65x |
| Gossip & Entertainment | 0.82% | 3.79x |
| Canada Culture and Tourism | 0.21% | 3.71x |
| Washington & Northern Virginia | 3.28% | 3.65x |
| Bridal Fashion | 0.13% | 3.64x |
| Memes & Comedy | 0.06% | 3.53x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.04% | 3.26x |
| Celebrity Gossip | 0.25% | 3.22x |
| Spanish Lifestyle & Health | 0.25% | 3.15x |
Composition Percentage:
The overlap percentage between the National Tire & Battery audience and the Content Affinity attribute.
Index: A comparison of the National Tire & Battery audience to the internet population.
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DEMOGRAPHICS
The National Tire & Battery audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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