Dstillery Audiences

NEIMAN MARCUS

Audience Size: 33.2 Thousand Devices

Explore the Neiman Marcus Audience

Below you'll find more information about the Neiman Marcus audience, broken down in different categories based on their digital and physical behaviors. These are 33.2 thousand unique devices whose actions qualify for the Neiman Marcus audience.

Dstillery Crafted Audiences

INTERESTS

The Neiman Marcus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Neiman Marcus audience is Global Destinations Reopening Researchers.

Interest Composition Index
Global Destinations Reopening Researchers 4.73% 5.96x
Travel Book Readers 4.05% 5.85x
Caribbean Destination Reopening Researchers 4.05% 5.45x
Telemedicine Content Readers 2.03% 5.11x
Work Comes First Travelers 2.70% 4.55x
Costco Deal Blog Readers 3.38% 4.36x
New York City Events Researchers 3.38% 3.88x
Arizona Cardinals Fans 5.41% 3.78x
Fundraising Advocates 5.41% 3.68x
Tampa and St Petersburg Trip Planners 3.38% 3.60x
Composition Percentage: The overlap percentage between the Neiman Marcus audience and the Interest attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Neiman Marcus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Neiman Marcus audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 9.31% 87.13x
Armani 36.72% 81.80x
Calvin Klein 4.22% 59.04x
Hugo Boss 20.72% 28.95x
Topshop 0.78% 20.44x
Free People 15.12% 20.13x
Tommy Bahama 8.89% 18.86x
Intermix 1.77% 18.40x
Anthropologie 22.28% 17.93x
Lululemon 21.95% 16.64x
Composition Percentage: The overlap percentage between the Neiman Marcus audience and the Location attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Neiman Marcus audience is Quebec Hunting & Outdoors Cluster.

Content Affinity Composition Index
Quebec Hunting & Outdoors Cluster 0.19% 4.77x
Chicago Cluster 4.73% 4.42x
Canadian Seniors Real Estate Research Cluster 0.42% 4.31x
North Carolina 4.05% 3.86x
Weight Loss & Nutrition Assistance Researchers 1.35% 3.73x
Weather Information 0.27% 3.70x
Quebec Real Estate 0.28% 3.65x
New York City Family & Activity Cluster 2.03% 3.50x
Online Arcade Games 0.99% 3.22x
Classic Car Enthusiasts 2.03% 3.16x
Composition Percentage: The overlap percentage between the Neiman Marcus audience and the Content Affinity attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Neiman Marcus audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female