Explore the Neiman Marcus Audience
Below you'll find more information about the Neiman Marcus audience, broken down in different categories based on their digital and physical behaviors. These are 89.3 thousand unique devices whose actions qualify for the Neiman Marcus audience.
INTERESTS
The Neiman Marcus audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Neiman Marcus audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 2.78% | 7.27x |
| Opera Enthusiasts | 4.66% | 2.16x |
| Luxury Department Store Shoppers | 4.55% | 2.11x |
| Readers of Chinese Content | 3.41% | 2.11x |
| San Francisco Trip Planners | 5.23% | 2.10x |
| E-cycling Enthusiasts | 5.11% | 2.09x |
| Luxury Hotel Guests | 4.89% | 2.06x |
| Mens Business Clothes Shoppers | 4.20% | 1.96x |
| Countdown to the Beach Travelers | 3.77% | 1.96x |
| Luxury Womens Brands Shoppers | 3.98% | 1.95x |
Composition Percentage:
The overlap percentage between the Neiman Marcus audience and the Interest attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
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APPAREL RETAILERS
The Neiman Marcus audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Neiman Marcus audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 16.24% | 104.24x |
| Armani | 44.19% | 81.40x |
| Topshop | 5.49% | 65.51x |
| Ralph Lauren | 11.89% | 46.14x |
| Calvin Klein | 3.94% | 45.89x |
| Hugo Boss | 28.89% | 45.64x |
| Tommy Bahama | 20.88% | 40.35x |
| Joe's Jeans | 2.29% | 40.22x |
| Kate Spade | 17.13% | 35.04x |
| Ann Taylor | 15.00% | 34.25x |
Composition Percentage:
The overlap percentage between the Neiman Marcus audience and the Location attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Neiman Marcus audience is Illinois Education.
| Content Affinity | Composition | Index |
| Illinois Education | 0.34% | 5.66x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.68% | 5.00x |
| Quebec Hunting & Outdoors Cluster | 0.19% | 4.77x |
| Canadian Seniors Real Estate Research Cluster | 0.42% | 4.31x |
| Perfume, Makeup & Cosmetics | 0.23% | 3.95x |
| Korea Cluster | 0.23% | 3.87x |
| Quebec Real Estate | 0.28% | 3.65x |
| Robotics | 0.23% | 3.52x |
| LGBTQ Advocacy | 2.27% | 3.41x |
| Hawaii News | 1.48% | 3.35x |
Composition Percentage:
The overlap percentage between the Neiman Marcus audience and the Content Affinity attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
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DEMOGRAPHICS
The Neiman Marcus audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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