Explore the Neiman Marcus Audience
Below you'll find more information about the Neiman Marcus audience, broken down in different categories based on their digital and physical behaviors. These are 92 thousand unique devices whose actions qualify for the Neiman Marcus audience.
INTERESTS
The Neiman Marcus audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Neiman Marcus audience is Symphony Music Enthusiasts.
| Interest | Composition | Index |
| Symphony Music Enthusiasts | 6.04% | 2.98x |
| Opera Enthusiasts | 5.15% | 2.92x |
| SMB Commercial Insurance Researchers | 4.42% | 2.88x |
| Burger Enthusiast | 3.68% | 2.86x |
| Last Minute Travelers | 5.45% | 2.83x |
| Miami Trip Planners | 5.74% | 2.79x |
| Luxury Womens Brands Shoppers | 5.01% | 2.61x |
| Cape Cod News Readers | 4.27% | 2.59x |
| Readers of Italian Content | 4.27% | 2.59x |
| Luxury Boutique Hotel Researchers | 4.42% | 2.53x |
Composition Percentage:
The overlap percentage between the Neiman Marcus audience and the Interest attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
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APPAREL RETAILERS
The Neiman Marcus audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Neiman Marcus audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 18.58% | 112.82x |
| Armani | 48.00% | 92.72x |
| Topshop | 5.91% | 68.78x |
| Calvin Klein | 4.82% | 56.80x |
| Joe's Jeans | 2.55% | 53.16x |
| Hugo Boss | 32.75% | 46.96x |
| Ralph Lauren | 12.73% | 42.63x |
| Tommy Bahama | 21.80% | 39.52x |
| Anthropologie | 10.64% | 37.95x |
| Kate Spade | 21.97% | 37.56x |
Composition Percentage:
The overlap percentage between the Neiman Marcus audience and the Location attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Neiman Marcus audience is Crossfit & Obstacle Race Enthusiasts.
| Content Affinity | Composition | Index |
| Crossfit & Obstacle Race Enthusiasts | 0.88% | 4.83x |
| Quebec Hunting & Outdoors Cluster | 0.19% | 4.77x |
| Work Productivity | 0.44% | 4.66x |
| Marketing Professionals | 0.74% | 4.51x |
| Canadian Seniors Real Estate Research Cluster | 0.42% | 4.31x |
| China Cluster | 0.59% | 4.29x |
| Watches Retail | 0.59% | 4.10x |
| Art News & Products | 0.32% | 3.96x |
| San Francisco Bay Area Cluster | 5.01% | 3.89x |
| Children's Health | 0.44% | 3.78x |
Composition Percentage:
The overlap percentage between the Neiman Marcus audience and the Content Affinity attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
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DEMOGRAPHICS
The Neiman Marcus audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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