Dstillery Audiences

NEIMAN MARCUS

Audience Size: 43.3 Thousand Devices

Explore the Neiman Marcus Audience

Below you'll find more information about the Neiman Marcus audience, broken down in different categories based on their digital and physical behaviors. These are 43.3 thousand unique devices whose actions qualify for the Neiman Marcus audience.

Dstillery Crafted Audiences

INTERESTS

The Neiman Marcus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Neiman Marcus audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 4.45% 3.01x
Luxury Retail Researchers 4.03% 2.87x
Home Interior Design Enthusiasts 3.60% 2.63x
Aspen Skiers and Snowboarders 3.50% 2.60x
Miami Trip Planners 3.81% 2.54x
Chicago Blackhawks Fans 2.54% 2.43x
Trendy Denim Shoppers 3.50% 2.41x
Restaurant Menu Researchers 3.07% 2.38x
NBA Fans 2.65% 2.35x
Restaurant Researchers 2.75% 2.27x
Composition Percentage: The overlap percentage between the Neiman Marcus audience and the Interest attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Neiman Marcus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Neiman Marcus audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 12.52% 65.80x
Saint Laurent Paris 7.86% 62.32x
Ralph Lauren 7.59% 54.79x
Armani 20.55% 52.27x
Tommy Bahama 15.51% 44.67x
Hugo Boss 17.79% 44.08x
White House Black Market 6.91% 35.46x
Club Monaco 4.46% 35.23x
Bonobos 2.55% 34.16x
Abercrombie & Fitch 15.48% 33.13x
Composition Percentage: The overlap percentage between the Neiman Marcus audience and the Location attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Neiman Marcus audience is Illinois.

Content Affinity Composition Index
Illinois 2.22% 7.62x
Chicago Cluster 5.19% 4.04x
Diamonds & Precious Metals 0.74% 4.02x
Watches Retail 0.53% 2.89x
Gossip & Entertainment 0.53% 2.84x
Fashion Cluster 1.59% 2.80x
Furniture & Home Improvement 2.01% 2.76x
LGBTQ Advocacy 1.38% 2.68x
Pre-Built Home Researchers 0.53% 2.62x
Bathrooms & Plumbing 0.42% 2.52x
Composition Percentage: The overlap percentage between the Neiman Marcus audience and the Content Affinity attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Neiman Marcus audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male