Explore the Neiman Marcus Audience
Below you'll find more information about the Neiman Marcus audience, broken down in different categories based on their digital and physical behaviors. These are 96 thousand unique devices whose actions qualify for the Neiman Marcus audience.
INTERESTS
The Neiman Marcus audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Neiman Marcus audience is Opera Enthusiasts.
| Interest | Composition | Index |
| Opera Enthusiasts | 5.57% | 2.75x |
| San Francisco Trip Planners | 6.66% | 2.74x |
| Business Travelers | 5.35% | 2.61x |
| Last Minute Travelers | 5.79% | 2.55x |
| Major Airline Customers | 5.46% | 2.50x |
| Luxury Retail Researchers | 5.02% | 2.46x |
| Project Managers | 4.80% | 2.43x |
| Men's Shoe Shoppers | 5.79% | 2.42x |
| United Arab Emirates Trip Planners | 4.80% | 2.40x |
| France Trip Planners | 5.46% | 2.37x |
Composition Percentage:
The overlap percentage between the Neiman Marcus audience and the Interest attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
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APPAREL RETAILERS
The Neiman Marcus audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Neiman Marcus audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 19.29% | 110.92x |
| Armani | 47.94% | 98.96x |
| Topshop | 5.57% | 67.53x |
| Calvin Klein | 5.48% | 61.79x |
| Joe's Jeans | 2.68% | 55.49x |
| Hugo Boss | 35.05% | 47.21x |
| Tommy Bahama | 21.90% | 42.80x |
| Lorna Jane | 4.41% | 41.19x |
| Ralph Lauren | 13.35% | 40.93x |
| Anthropologie | 17.71% | 38.01x |
Composition Percentage:
The overlap percentage between the Neiman Marcus audience and the Location attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Neiman Marcus audience is Quebec Hunting & Outdoors Cluster.
| Content Affinity | Composition | Index |
| Quebec Hunting & Outdoors Cluster | 0.19% | 4.77x |
| Canadian Seniors Real Estate Research Cluster | 0.42% | 4.31x |
| Spanish Lifestyle & Health | 0.22% | 3.98x |
| Work Productivity | 0.33% | 3.88x |
| Brazil & Portugal News | 0.22% | 3.74x |
| Quebec Real Estate | 0.28% | 3.65x |
| San Francisco Bay Area Cluster | 4.15% | 3.55x |
| Mail Order Food | 0.33% | 3.54x |
| Aid Groups | 0.22% | 3.50x |
| Home Remodeling | 0.33% | 3.48x |
Composition Percentage:
The overlap percentage between the Neiman Marcus audience and the Content Affinity attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
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DEMOGRAPHICS
The Neiman Marcus audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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