Dstillery Audiences

NEIMAN MARCUS

Audience Size: 14.2 Thousand Devices

Explore the Neiman Marcus Audience

Below you'll find more information about the Neiman Marcus audience, broken down in different categories based on their digital and physical behaviors. These are 14.2 thousand unique devices whose actions qualify for the Neiman Marcus audience.

Dstillery Crafted Audiences

INTERESTS

The Neiman Marcus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Neiman Marcus audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 9.52% 7.82x
Conservative Think Tank Readers 9.52% 6.73x
Unemployment Benefit Researchers 6.35% 6.70x
Flooring Shoppers 7.94% 6.38x
Retired Budget Healthcare Shoppers 6.35% 6.35x
Online Investors 7.94% 6.30x
Business Filing Researchers 6.35% 6.11x
Vermont Trip Planners 6.35% 5.87x
Online Legal Document Service Researchers 6.35% 5.85x
Coffee Chain Shoppers 6.35% 5.83x
Composition Percentage: The overlap percentage between the Neiman Marcus audience and the Interest attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Neiman Marcus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Neiman Marcus audience is Armani.

Location Composition Index
Armani 35.23% 165.13x
Saint Laurent Paris 7.77% 144.21x
Calvin Klein 3.30% 99.63x
Hugo Boss 17.36% 51.41x
Free People 12.18% 36.54x
Anthropologie 19.95% 34.45x
Ann Taylor 8.29% 34.35x
Kate Spade 14.12% 34.28x
Brooks Brothers 12.95% 32.24x
The North Face 7.77% 30.38x
Composition Percentage: The overlap percentage between the Neiman Marcus audience and the Location attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Neiman Marcus audience is Texas News.

Content Affinity Composition Index
Texas News 6.35% 6.09x
Philadelphia Cluster 3.95% 5.83x
Quebec Hunting & Outdoors Cluster 0.19% 4.77x
Canadian Seniors Real Estate Research Cluster 0.42% 4.31x
Assorted Topics (Nhl, Hot Sauce, Video Games, Law) 5.26% 3.95x
Missouri News Content Cluster 2.63% 3.81x
Weather Information 0.27% 3.70x
Quebec Real Estate 0.28% 3.65x
Stock Market Investing Researchers 15.87% 3.51x
South Florida Cluster 6.35% 3.50x
Composition Percentage: The overlap percentage between the Neiman Marcus audience and the Content Affinity attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Neiman Marcus audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male