Dstillery Audiences

NEIMAN MARCUS

Audience Size: 62.1 Thousand Devices

Explore the Neiman Marcus Audience

Below you'll find more information about the Neiman Marcus audience, broken down in different categories based on their digital and physical behaviors. These are 62.1 thousand unique devices whose actions qualify for the Neiman Marcus audience.

Dstillery Crafted Audiences

INTERESTS

The Neiman Marcus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Neiman Marcus audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.69% 9.64x
Work Comes First Travelers 2.78% 7.27x
Family Adventures Travelers 0.69% 4.64x
Chicago Trip Planners 5.55% 3.14x
Childrens Museum Visitors 4.44% 2.69x
United Arab Emirates Trip Planners 4.19% 2.63x
SEO Specialists 5.06% 2.57x
Chicago Blackhawks Fans 3.33% 2.55x
BMW Vehicle Shoppers 3.21% 2.54x
Luxury Watch Shoppers 3.70% 2.54x
Composition Percentage: The overlap percentage between the Neiman Marcus audience and the Interest attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Neiman Marcus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Neiman Marcus audience is Topshop.

Location Composition Index
Topshop 3.46% 76.68x
Saint Laurent Paris 9.58% 71.22x
Armani 33.33% 62.90x
Ralph Lauren 10.18% 51.13x
Tommy Bahama 18.23% 46.35x
Johnston and Murphy 18.33% 41.84x
Hugo Boss 19.55% 40.58x
Abercrombie & Fitch 19.11% 32.94x
Bonobos 5.54% 32.30x
Uniqlo 7.01% 31.21x
Composition Percentage: The overlap percentage between the Neiman Marcus audience and the Location attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Neiman Marcus audience is Bulgaria Cluster.

Content Affinity Composition Index
Bulgaria Cluster 0.80% 124.51x
Saskatchewan Media & Retail Cluster 0.30% 82.11x
French Education 0.34% 64.87x
Romanian News 0.63% 63.03x
Franco-African Cluster 0.60% 39.95x
Winnipeg Canada News 0.30% 33.65x
Men's Fashion Shopping 0.32% 32.72x
General Interest 0.32% 31.79x
Comedy Content 0.63% 28.09x
Canada Shopping - Kitchenware 0.38% 23.26x
Composition Percentage: The overlap percentage between the Neiman Marcus audience and the Content Affinity attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Neiman Marcus audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male