Dstillery Audiences

NEIMAN MARCUS

Audience Size: 96 Thousand Devices

Explore the Neiman Marcus Audience

Below you'll find more information about the Neiman Marcus audience, broken down in different categories based on their digital and physical behaviors. These are 96 thousand unique devices whose actions qualify for the Neiman Marcus audience.

Dstillery Crafted Audiences

INTERESTS

The Neiman Marcus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Neiman Marcus audience is Opera Enthusiasts.

Interest Composition Index
Opera Enthusiasts 5.57% 2.75x
San Francisco Trip Planners 6.66% 2.74x
Business Travelers 5.35% 2.61x
Last Minute Travelers 5.79% 2.55x
Major Airline Customers 5.46% 2.50x
Luxury Retail Researchers 5.02% 2.46x
Project Managers 4.80% 2.43x
Men's Shoe Shoppers 5.79% 2.42x
United Arab Emirates Trip Planners 4.80% 2.40x
France Trip Planners 5.46% 2.37x
Composition Percentage: The overlap percentage between the Neiman Marcus audience and the Interest attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Neiman Marcus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Neiman Marcus audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 19.29% 110.92x
Armani 47.94% 98.96x
Topshop 5.57% 67.53x
Calvin Klein 5.48% 61.79x
Joe's Jeans 2.68% 55.49x
Hugo Boss 35.05% 47.21x
Tommy Bahama 21.90% 42.80x
Lorna Jane 4.41% 41.19x
Ralph Lauren 13.35% 40.93x
Anthropologie 17.71% 38.01x
Composition Percentage: The overlap percentage between the Neiman Marcus audience and the Location attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Neiman Marcus audience is Quebec Hunting & Outdoors Cluster.

Content Affinity Composition Index
Quebec Hunting & Outdoors Cluster 0.19% 4.77x
Canadian Seniors Real Estate Research Cluster 0.42% 4.31x
Spanish Lifestyle & Health 0.22% 3.98x
Work Productivity 0.33% 3.88x
Brazil & Portugal News 0.22% 3.74x
Quebec Real Estate 0.28% 3.65x
San Francisco Bay Area Cluster 4.15% 3.55x
Mail Order Food 0.33% 3.54x
Aid Groups 0.22% 3.50x
Home Remodeling 0.33% 3.48x
Composition Percentage: The overlap percentage between the Neiman Marcus audience and the Content Affinity attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Neiman Marcus audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male