Dstillery Audiences

NEIMAN MARCUS

Audience Size: 16 Thousand Devices

Explore the Neiman Marcus Audience

Below you'll find more information about the Neiman Marcus audience, broken down in different categories based on their digital and physical behaviors. These are 16 thousand unique devices whose actions qualify for the Neiman Marcus audience.

Dstillery Crafted Audiences

INTERESTS

The Neiman Marcus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Neiman Marcus audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 5.41% 3.45x
Commercial Healthcare Hospitality & Retail Designers 4.50% 2.96x
Fort Lauderdale Trip Planners 4.73% 2.95x
Chicago Trip Planners 4.28% 2.94x
Luxury Retail Researchers 3.60% 2.80x
Spain Trip Planners 3.83% 2.80x
Chelsea Fans 9.23% 2.79x
Northwestern Wildcats Fans 3.15% 2.74x
Medical Technology News Readers 3.15% 2.71x
New York City Events Researchers 3.83% 2.68x
Composition Percentage: The overlap percentage between the Neiman Marcus audience and the Interest attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Neiman Marcus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Neiman Marcus audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 8.20% 77.60x
Saint Laurent Paris 7.78% 73.64x
Armani 19.14% 71.42x
Hugo Boss 15.50% 54.16x
Zara 16.55% 52.02x
Tommy Bahama 14.31% 46.85x
Club Monaco 5.12% 43.76x
Abercrombie & Fitch 17.88% 42.77x
Uniqlo 5.82% 37.37x
Brooks Brothers 18.86% 36.99x
Composition Percentage: The overlap percentage between the Neiman Marcus audience and the Location attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Neiman Marcus audience is Smart Travel.

Content Affinity Composition Index
Smart Travel 2.03% 5.20x
Chicago Cluster 5.18% 4.29x
Austin Cluster 1.58% 3.62x
Texas News Cluster 1.80% 3.58x
Hockey 1.13% 3.19x
Video Content Sites 1.35% 2.85x
Fashion Cluster 1.58% 2.82x
New York City Real Estate Research Cluster 1.13% 2.80x
Texas University Athletics 1.13% 2.76x
Tennis, Golf & Boxing 1.13% 2.66x
Composition Percentage: The overlap percentage between the Neiman Marcus audience and the Content Affinity attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Neiman Marcus audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male