Dstillery Audiences

NEIMAN MARCUS

Audience Size: 92 Thousand Devices

Explore the Neiman Marcus Audience

Below you'll find more information about the Neiman Marcus audience, broken down in different categories based on their digital and physical behaviors. These are 92 thousand unique devices whose actions qualify for the Neiman Marcus audience.

Dstillery Crafted Audiences

INTERESTS

The Neiman Marcus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Neiman Marcus audience is Symphony Music Enthusiasts.

Interest Composition Index
Symphony Music Enthusiasts 6.04% 2.98x
Opera Enthusiasts 5.15% 2.92x
SMB Commercial Insurance Researchers 4.42% 2.88x
Burger Enthusiast 3.68% 2.86x
Last Minute Travelers 5.45% 2.83x
Miami Trip Planners 5.74% 2.79x
Luxury Womens Brands Shoppers 5.01% 2.61x
Cape Cod News Readers 4.27% 2.59x
Readers of Italian Content 4.27% 2.59x
Luxury Boutique Hotel Researchers 4.42% 2.53x
Composition Percentage: The overlap percentage between the Neiman Marcus audience and the Interest attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Neiman Marcus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Neiman Marcus audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 18.58% 112.82x
Armani 48.00% 92.72x
Topshop 5.91% 68.78x
Calvin Klein 4.82% 56.80x
Joe's Jeans 2.55% 53.16x
Hugo Boss 32.75% 46.96x
Ralph Lauren 12.73% 42.63x
Tommy Bahama 21.80% 39.52x
Anthropologie 10.64% 37.95x
Kate Spade 21.97% 37.56x
Composition Percentage: The overlap percentage between the Neiman Marcus audience and the Location attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Neiman Marcus audience is Crossfit & Obstacle Race Enthusiasts.

Content Affinity Composition Index
Crossfit & Obstacle Race Enthusiasts 0.88% 4.83x
Quebec Hunting & Outdoors Cluster 0.19% 4.77x
Work Productivity 0.44% 4.66x
Marketing Professionals 0.74% 4.51x
Canadian Seniors Real Estate Research Cluster 0.42% 4.31x
China Cluster 0.59% 4.29x
Watches Retail 0.59% 4.10x
Art News & Products 0.32% 3.96x
San Francisco Bay Area Cluster 5.01% 3.89x
Children's Health 0.44% 3.78x
Composition Percentage: The overlap percentage between the Neiman Marcus audience and the Content Affinity attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Neiman Marcus audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male