Explore the Neiman Marcus Audience
Below you'll find more information about the Neiman Marcus audience, broken down in different categories based on their digital and physical behaviors. These are 62.1 thousand unique devices whose actions qualify for the Neiman Marcus audience.
INTERESTS
The Neiman Marcus audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Neiman Marcus audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.69% | 9.64x |
| Work Comes First Travelers | 2.78% | 7.27x |
| Family Adventures Travelers | 0.69% | 4.64x |
| Chicago Trip Planners | 5.55% | 3.14x |
| Childrens Museum Visitors | 4.44% | 2.69x |
| United Arab Emirates Trip Planners | 4.19% | 2.63x |
| SEO Specialists | 5.06% | 2.57x |
| Chicago Blackhawks Fans | 3.33% | 2.55x |
| BMW Vehicle Shoppers | 3.21% | 2.54x |
| Luxury Watch Shoppers | 3.70% | 2.54x |
Composition Percentage:
The overlap percentage between the Neiman Marcus audience and the Interest attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
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APPAREL RETAILERS
The Neiman Marcus audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Neiman Marcus audience is Topshop.
| Location | Composition | Index |
| Topshop | 3.46% | 76.68x |
| Saint Laurent Paris | 9.58% | 71.22x |
| Armani | 33.33% | 62.90x |
| Ralph Lauren | 10.18% | 51.13x |
| Tommy Bahama | 18.23% | 46.35x |
| Johnston and Murphy | 18.33% | 41.84x |
| Hugo Boss | 19.55% | 40.58x |
| Abercrombie & Fitch | 19.11% | 32.94x |
| Bonobos | 5.54% | 32.30x |
| Uniqlo | 7.01% | 31.21x |
Composition Percentage:
The overlap percentage between the Neiman Marcus audience and the Location attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Neiman Marcus audience is Bulgaria Cluster.
| Content Affinity | Composition | Index |
| Bulgaria Cluster | 0.80% | 124.51x |
| Saskatchewan Media & Retail Cluster | 0.30% | 82.11x |
| French Education | 0.34% | 64.87x |
| Romanian News | 0.63% | 63.03x |
| Franco-African Cluster | 0.60% | 39.95x |
| Winnipeg Canada News | 0.30% | 33.65x |
| Men's Fashion Shopping | 0.32% | 32.72x |
| General Interest | 0.32% | 31.79x |
| Comedy Content | 0.63% | 28.09x |
| Canada Shopping - Kitchenware | 0.38% | 23.26x |
Composition Percentage:
The overlap percentage between the Neiman Marcus audience and the Content Affinity attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
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DEMOGRAPHICS
The Neiman Marcus audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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