Explore the Neiman Marcus Audience
Below you'll find more information about the Neiman Marcus audience, broken down in different categories based on their digital and physical behaviors. These are 20.4 thousand unique devices whose actions qualify for the Neiman Marcus audience.
INTERESTS
The Neiman Marcus audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Neiman Marcus audience is Ride Share Drivers.
| Interest | Composition | Index |
| Ride Share Drivers | 17.39% | 7.94x |
| Discount Device Shoppers | 13.04% | 5.72x |
| Oakland Raiders Fans | 13.04% | 5.67x |
| Trampoline Shoppers | 13.04% | 5.47x |
| Los Angeles Chargers Fans | 13.04% | 5.36x |
| Italian Mens National Soccer Team Fans | 8.16% | 5.07x |
| Las Vegas Trip Planners | 13.04% | 4.94x |
| Halloween Enthusiasts | 13.04% | 4.51x |
| Landscape Architects | 6.12% | 4.47x |
| Cricket Enthusiasts | 6.12% | 4.27x |
Composition Percentage:
The overlap percentage between the Neiman Marcus audience and the Interest attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
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APPAREL RETAILERS
The Neiman Marcus audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Neiman Marcus audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 15.50% | 204.15x |
| Armani | 42.37% | 173.49x |
| Tommy Bahama | 16.80% | 91.92x |
| Calvin Klein | 3.58% | 86.44x |
| Topshop | 2.07% | 82.53x |
| Hugo Boss | 27.92% | 81.43x |
| Kate Spade | 19.15% | 61.38x |
| Lorna Jane | 2.39% | 56.62x |
| Free People | 15.82% | 55.32x |
| Ralph Lauren | 11.26% | 55.12x |
Composition Percentage:
The overlap percentage between the Neiman Marcus audience and the Location attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Neiman Marcus audience is Quebec Hunting & Outdoors Cluster.
| Content Affinity | Composition | Index |
| Quebec Hunting & Outdoors Cluster | 0.19% | 4.77x |
| Canadian Seniors Real Estate Research Cluster | 0.42% | 4.31x |
| Finance & Accounting Cluster | 4.08% | 3.70x |
| Weather Information | 0.27% | 3.70x |
| Quebec Real Estate | 0.28% | 3.65x |
| Build Your Own Computer Enthusiasts | 4.08% | 3.56x |
| Muscle Cars | 4.08% | 3.30x |
| Cooking Recipe & Ingredient Researchers | 6.12% | 3.25x |
| Online Arcade Games | 0.99% | 3.22x |
| Smartphones | 13.04% | 3.20x |
Composition Percentage:
The overlap percentage between the Neiman Marcus audience and the Content Affinity attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
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DEMOGRAPHICS
The Neiman Marcus audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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