Dstillery Audiences

NEIMAN MARCUS

Audience Size: 89.3 Thousand Devices

Explore the Neiman Marcus Audience

Below you'll find more information about the Neiman Marcus audience, broken down in different categories based on their digital and physical behaviors. These are 89.3 thousand unique devices whose actions qualify for the Neiman Marcus audience.

Dstillery Crafted Audiences

INTERESTS

The Neiman Marcus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Neiman Marcus audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 2.78% 7.27x
Opera Enthusiasts 4.66% 2.16x
Luxury Department Store Shoppers 4.55% 2.11x
Readers of Chinese Content 3.41% 2.11x
San Francisco Trip Planners 5.23% 2.10x
E-cycling Enthusiasts 5.11% 2.09x
Luxury Hotel Guests 4.89% 2.06x
Mens Business Clothes Shoppers 4.20% 1.96x
Countdown to the Beach Travelers 3.77% 1.96x
Luxury Womens Brands Shoppers 3.98% 1.95x
Composition Percentage: The overlap percentage between the Neiman Marcus audience and the Interest attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Neiman Marcus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Neiman Marcus audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 16.24% 104.24x
Armani 44.19% 81.40x
Topshop 5.49% 65.51x
Ralph Lauren 11.89% 46.14x
Calvin Klein 3.94% 45.89x
Hugo Boss 28.89% 45.64x
Tommy Bahama 20.88% 40.35x
Joe's Jeans 2.29% 40.22x
Kate Spade 17.13% 35.04x
Ann Taylor 15.00% 34.25x
Composition Percentage: The overlap percentage between the Neiman Marcus audience and the Location attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Neiman Marcus audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 0.34% 5.66x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.68% 5.00x
Quebec Hunting & Outdoors Cluster 0.19% 4.77x
Canadian Seniors Real Estate Research Cluster 0.42% 4.31x
Perfume, Makeup & Cosmetics 0.23% 3.95x
Korea Cluster 0.23% 3.87x
Quebec Real Estate 0.28% 3.65x
Robotics 0.23% 3.52x
LGBTQ Advocacy 2.27% 3.41x
Hawaii News 1.48% 3.35x
Composition Percentage: The overlap percentage between the Neiman Marcus audience and the Content Affinity attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Neiman Marcus audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male