Dstillery Audiences

NEIMAN MARCUS

Audience Size: 60.3 Thousand Devices

Explore the Neiman Marcus Audience

Below you'll find more information about the Neiman Marcus audience, broken down in different categories based on their digital and physical behaviors. These are 60.3 thousand unique devices whose actions qualify for the Neiman Marcus audience.

Dstillery Crafted Audiences

INTERESTS

The Neiman Marcus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Neiman Marcus audience is Luxury Coupe Auto Intenders.

Interest Composition Index
Luxury Coupe Auto Intenders 6.12% 5.89x
Readers of South Asian Content 8.16% 5.73x
Work Comes First Travelers 8.16% 5.23x
Western Canada Skiers and Snowboarders 6.12% 5.22x
Italian Mens National Soccer Team Fans 8.16% 5.07x
Auto Insurance Shoppers 8.16% 5.06x
Chelsea Fans 10.20% 4.81x
Men's Shoe Shoppers 8.16% 4.76x
Travel Reward Points Enthusiasts 8.16% 4.74x
Readers of Hispanic Content 8.16% 4.61x
Composition Percentage: The overlap percentage between the Neiman Marcus audience and the Interest attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Neiman Marcus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Neiman Marcus audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 17.96% 142.82x
Armani 46.20% 123.63x
Topshop 3.93% 76.38x
Calvin Klein 4.86% 72.58x
Tommy Bahama 19.96% 61.16x
Hugo Boss 33.79% 60.11x
Joe's Jeans 1.75% 59.13x
Lorna Jane 3.60% 52.19x
Kate Spade 22.24% 47.13x
Ralph Lauren 12.75% 45.72x
Composition Percentage: The overlap percentage between the Neiman Marcus audience and the Location attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Neiman Marcus audience is Phoenix News.

Content Affinity Composition Index
Phoenix News 8.16% 4.90x
Quebec Hunting & Outdoors Cluster 0.19% 4.77x
Canadian Seniors Real Estate Research Cluster 0.42% 4.31x
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 6.12% 4.23x
Chicago Cluster 6.12% 4.15x
Finance & Accounting Cluster 4.08% 3.70x
Weather Information 0.27% 3.70x
Quebec Real Estate 0.28% 3.65x
Florida Local News Cluster 14.29% 3.57x
Build Your Own Computer Enthusiasts 4.08% 3.56x
Composition Percentage: The overlap percentage between the Neiman Marcus audience and the Content Affinity attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Neiman Marcus audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male