Dstillery Audiences

NEIMAN MARCUS

Audience Size: 81.6 Thousand Devices

Explore the Neiman Marcus Audience

Below you'll find more information about the Neiman Marcus audience, broken down in different categories based on their digital and physical behaviors. These are 81.6 thousand unique devices whose actions qualify for the Neiman Marcus audience.

Dstillery Crafted Audiences

INTERESTS

The Neiman Marcus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Neiman Marcus audience is San Francisco Giants Fans.

Interest Composition Index
San Francisco Giants Fans 6.07% 2.70x
Ski and Snowboard Apparel Shoppers 4.61% 2.59x
San Francisco Trip Planners 6.31% 2.54x
Opera Enthusiasts 3.88% 2.49x
IT News Readers 4.37% 2.34x
Aspen Skiers and Snowboarders 4.37% 2.28x
Santa Cruz Trip Planners 6.55% 2.27x
E-cycling Enthusiasts 4.61% 2.17x
Tahoe Skiers and Snowboarders 4.85% 2.04x
Portugal Trip Planners 4.13% 2.02x
Composition Percentage: The overlap percentage between the Neiman Marcus audience and the Interest attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Neiman Marcus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Neiman Marcus audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 19.01% 118.79x
Armani 47.54% 105.42x
Topshop 4.92% 69.44x
Calvin Klein 5.39% 65.58x
Joe's Jeans 2.39% 58.42x
Hugo Boss 35.21% 50.78x
Tommy Bahama 20.41% 46.34x
Lorna Jane 3.98% 43.91x
Ralph Lauren 12.77% 41.41x
Kate Spade 22.55% 40.59x
Composition Percentage: The overlap percentage between the Neiman Marcus audience and the Location attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Neiman Marcus audience is San Francisco Bay Area Cluster.

Content Affinity Composition Index
San Francisco Bay Area Cluster 5.10% 5.60x
Quebec Hunting & Outdoors Cluster 0.19% 4.77x
Canadian Seniors Real Estate Research Cluster 0.42% 4.31x
K-Pop 0.97% 3.71x
Weather Information 0.27% 3.70x
Quebec Real Estate 0.28% 3.65x
Hawaii News 1.46% 3.51x
Paleo & Keto Diet Enthusiasts 0.73% 3.26x
Graphic Design 1.70% 3.18x
Vitamin Shoppers 0.43% 3.16x
Composition Percentage: The overlap percentage between the Neiman Marcus audience and the Content Affinity attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Neiman Marcus audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male