Dstillery Audiences

NEIMAN MARCUS

Audience Size: 20.4 Thousand Devices

Explore the Neiman Marcus Audience

Below you'll find more information about the Neiman Marcus audience, broken down in different categories based on their digital and physical behaviors. These are 20.4 thousand unique devices whose actions qualify for the Neiman Marcus audience.

Dstillery Crafted Audiences

INTERESTS

The Neiman Marcus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Neiman Marcus audience is Ride Share Drivers.

Interest Composition Index
Ride Share Drivers 17.39% 7.94x
Discount Device Shoppers 13.04% 5.72x
Oakland Raiders Fans 13.04% 5.67x
Trampoline Shoppers 13.04% 5.47x
Los Angeles Chargers Fans 13.04% 5.36x
Italian Mens National Soccer Team Fans 8.16% 5.07x
Las Vegas Trip Planners 13.04% 4.94x
Halloween Enthusiasts 13.04% 4.51x
Landscape Architects 6.12% 4.47x
Cricket Enthusiasts 6.12% 4.27x
Composition Percentage: The overlap percentage between the Neiman Marcus audience and the Interest attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Neiman Marcus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Neiman Marcus audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 15.50% 204.15x
Armani 42.37% 173.49x
Tommy Bahama 16.80% 91.92x
Calvin Klein 3.58% 86.44x
Topshop 2.07% 82.53x
Hugo Boss 27.92% 81.43x
Kate Spade 19.15% 61.38x
Lorna Jane 2.39% 56.62x
Free People 15.82% 55.32x
Ralph Lauren 11.26% 55.12x
Composition Percentage: The overlap percentage between the Neiman Marcus audience and the Location attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Neiman Marcus audience is Quebec Hunting & Outdoors Cluster.

Content Affinity Composition Index
Quebec Hunting & Outdoors Cluster 0.19% 4.77x
Canadian Seniors Real Estate Research Cluster 0.42% 4.31x
Finance & Accounting Cluster 4.08% 3.70x
Weather Information 0.27% 3.70x
Quebec Real Estate 0.28% 3.65x
Build Your Own Computer Enthusiasts 4.08% 3.56x
Muscle Cars 4.08% 3.30x
Cooking Recipe & Ingredient Researchers 6.12% 3.25x
Online Arcade Games 0.99% 3.22x
Smartphones 13.04% 3.20x
Composition Percentage: The overlap percentage between the Neiman Marcus audience and the Content Affinity attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Neiman Marcus audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female