Dstillery Audiences

NEIMAN MARCUS

Audience Size: 83.8 Thousand Devices

Explore the Neiman Marcus Audience

Below you'll find more information about the Neiman Marcus audience, broken down in different categories based on their digital and physical behaviors. These are 83.8 thousand unique devices whose actions qualify for the Neiman Marcus audience.

Dstillery Crafted Audiences

INTERESTS

The Neiman Marcus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Neiman Marcus audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.69% 9.64x
Work Comes First Travelers 2.78% 7.27x
Family Adventures Travelers 0.69% 4.64x
United Arab Emirates Trip Planners 6.15% 2.54x
Los Angeles Trip Planners 6.15% 2.36x
Opera Enthusiasts 4.95% 2.29x
Readers of Chinese Content 3.74% 2.29x
Celebrity Gossip Fans 3.98% 2.17x
Santa Cruz Trip Planners 4.95% 2.16x
San Diego Activities Researchers 4.70% 2.11x
Composition Percentage: The overlap percentage between the Neiman Marcus audience and the Interest attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Neiman Marcus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Neiman Marcus audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 14.35% 96.62x
Armani 40.57% 72.77x
Topshop 4.66% 64.64x
Ralph Lauren 11.91% 47.66x
Tommy Bahama 20.51% 43.36x
Hugo Boss 25.28% 42.54x
Calvin Klein 3.37% 37.69x
Joe's Jeans 2.16% 34.79x
Lorna Jane 2.60% 34.38x
Abercrombie & Fitch 21.09% 33.59x
Composition Percentage: The overlap percentage between the Neiman Marcus audience and the Location attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Neiman Marcus audience is Bulgaria Cluster.

Content Affinity Composition Index
Bulgaria Cluster 0.80% 124.51x
Saskatchewan Media & Retail Cluster 0.30% 82.11x
French Education 0.34% 64.87x
Decoration & Fabric 0.09% 49.74x
Franco-African Cluster 0.60% 39.95x
Winnipeg Canada News 0.30% 33.65x
Men's Fashion Shopping 0.32% 32.72x
General Interest 0.32% 31.79x
Canada Shopping - Kitchenware 0.38% 23.26x
Flags & Trump 0.11% 22.59x
Composition Percentage: The overlap percentage between the Neiman Marcus audience and the Content Affinity attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Neiman Marcus audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male