Dstillery Audiences

NEIMAN MARCUS

Audience Size: 18.4 Thousand Devices

Explore the Neiman Marcus Audience

Below you'll find more information about the Neiman Marcus audience, broken down in different categories based on their digital and physical behaviors. These are 18.4 thousand unique devices whose actions qualify for the Neiman Marcus audience.

Dstillery Crafted Audiences

INTERESTS

The Neiman Marcus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Neiman Marcus audience is Car Lease Researchers.

Interest Composition Index
Car Lease Researchers 9.82% 4.08x
Chelsea Fans 8.93% 4.05x
Post COVID-19 Restaurant Reopening Researchers 3.41% 3.89x
Sony Fans 7.14% 3.26x
Online Test Prep Users 12.50% 3.22x
Online Games Enthusiasts 9.82% 3.18x
Los Angeles Mass Transit Commuters 5.36% 3.12x
Readers of Tamil Content 6.25% 3.10x
Colombia Trip Planners 7.14% 3.03x
Sightseeing Travelers 5.36% 3.01x
Composition Percentage: The overlap percentage between the Neiman Marcus audience and the Interest attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Neiman Marcus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Neiman Marcus audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 9.68% 178.84x
Armani 36.14% 153.14x
Calvin Klein 3.39% 81.02x
Hugo Boss 19.67% 50.29x
Free People 13.26% 32.43x
Ann Taylor 7.29% 26.70x
Tommy Bahama 7.23% 25.68x
Kate Spade 13.14% 24.76x
Anthropologie 16.15% 23.63x
Lululemon 16.72% 23.24x
Composition Percentage: The overlap percentage between the Neiman Marcus audience and the Location attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Neiman Marcus audience is Quebec Hunting & Outdoors Cluster.

Content Affinity Composition Index
Quebec Hunting & Outdoors Cluster 0.19% 4.77x
Canadian Seniors Real Estate Research Cluster 0.42% 4.31x
Las Vegas Hotels 2.68% 4.03x
Weather Information 0.27% 3.70x
Quebec Real Estate 0.28% 3.65x
Utah Cluster 2.27% 3.55x
Running & Marathons 3.45% 3.37x
Online Arcade Games 0.99% 3.22x
Movie Reviews 1.79% 3.21x
Motorcycles & Snowmobiles 1.79% 3.17x
Composition Percentage: The overlap percentage between the Neiman Marcus audience and the Content Affinity attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Neiman Marcus audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male