Explore the Neiman Marcus Audience
Below you'll find more information about the Neiman Marcus audience, broken down in different categories based on their digital and physical behaviors. These are 43.3 thousand unique devices whose actions qualify for the Neiman Marcus audience.
INTERESTS
The Neiman Marcus audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Neiman Marcus audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 4.45% | 3.01x |
| Luxury Retail Researchers | 4.03% | 2.87x |
| Home Interior Design Enthusiasts | 3.60% | 2.63x |
| Aspen Skiers and Snowboarders | 3.50% | 2.60x |
| Miami Trip Planners | 3.81% | 2.54x |
| Chicago Blackhawks Fans | 2.54% | 2.43x |
| Trendy Denim Shoppers | 3.50% | 2.41x |
| Restaurant Menu Researchers | 3.07% | 2.38x |
| NBA Fans | 2.65% | 2.35x |
| Restaurant Researchers | 2.75% | 2.27x |
Composition Percentage:
The overlap percentage between the Neiman Marcus audience and the Interest attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
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APPAREL RETAILERS
The Neiman Marcus audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Neiman Marcus audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 12.52% | 65.80x |
| Saint Laurent Paris | 7.86% | 62.32x |
| Ralph Lauren | 7.59% | 54.79x |
| Armani | 20.55% | 52.27x |
| Tommy Bahama | 15.51% | 44.67x |
| Hugo Boss | 17.79% | 44.08x |
| White House Black Market | 6.91% | 35.46x |
| Club Monaco | 4.46% | 35.23x |
| Bonobos | 2.55% | 34.16x |
| Abercrombie & Fitch | 15.48% | 33.13x |
Composition Percentage:
The overlap percentage between the Neiman Marcus audience and the Location attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Neiman Marcus audience is Illinois.
| Content Affinity | Composition | Index |
| Illinois | 2.22% | 7.62x |
| Chicago Cluster | 5.19% | 4.04x |
| Diamonds & Precious Metals | 0.74% | 4.02x |
| Watches Retail | 0.53% | 2.89x |
| Gossip & Entertainment | 0.53% | 2.84x |
| Fashion Cluster | 1.59% | 2.80x |
| Furniture & Home Improvement | 2.01% | 2.76x |
| LGBTQ Advocacy | 1.38% | 2.68x |
| Pre-Built Home Researchers | 0.53% | 2.62x |
| Bathrooms & Plumbing | 0.42% | 2.52x |
Composition Percentage:
The overlap percentage between the Neiman Marcus audience and the Content Affinity attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
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DEMOGRAPHICS
The Neiman Marcus audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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