Explore the Neiman Marcus Audience
Below you'll find more information about the Neiman Marcus audience, broken down in different categories based on their digital and physical behaviors. These are 14.2 thousand unique devices whose actions qualify for the Neiman Marcus audience.
INTERESTS
The Neiman Marcus audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Neiman Marcus audience is Flight and Hotel Shoppers.
| Interest | Composition | Index |
| Flight and Hotel Shoppers | 9.52% | 7.82x |
| Conservative Think Tank Readers | 9.52% | 6.73x |
| Unemployment Benefit Researchers | 6.35% | 6.70x |
| Flooring Shoppers | 7.94% | 6.38x |
| Retired Budget Healthcare Shoppers | 6.35% | 6.35x |
| Online Investors | 7.94% | 6.30x |
| Business Filing Researchers | 6.35% | 6.11x |
| Vermont Trip Planners | 6.35% | 5.87x |
| Online Legal Document Service Researchers | 6.35% | 5.85x |
| Coffee Chain Shoppers | 6.35% | 5.83x |
Composition Percentage:
The overlap percentage between the Neiman Marcus audience and the Interest attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
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APPAREL RETAILERS
The Neiman Marcus audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Neiman Marcus audience is Armani.
| Location | Composition | Index |
| Armani | 35.23% | 165.13x |
| Saint Laurent Paris | 7.77% | 144.21x |
| Calvin Klein | 3.30% | 99.63x |
| Hugo Boss | 17.36% | 51.41x |
| Free People | 12.18% | 36.54x |
| Anthropologie | 19.95% | 34.45x |
| Ann Taylor | 8.29% | 34.35x |
| Kate Spade | 14.12% | 34.28x |
| Brooks Brothers | 12.95% | 32.24x |
| The North Face | 7.77% | 30.38x |
Composition Percentage:
The overlap percentage between the Neiman Marcus audience and the Location attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Neiman Marcus audience is Texas News.
| Content Affinity | Composition | Index |
| Texas News | 6.35% | 6.09x |
| Philadelphia Cluster | 3.95% | 5.83x |
| Quebec Hunting & Outdoors Cluster | 0.19% | 4.77x |
| Canadian Seniors Real Estate Research Cluster | 0.42% | 4.31x |
| Assorted Topics (Nhl, Hot Sauce, Video Games, Law) | 5.26% | 3.95x |
| Missouri News Content Cluster | 2.63% | 3.81x |
| Weather Information | 0.27% | 3.70x |
| Quebec Real Estate | 0.28% | 3.65x |
| Stock Market Investing Researchers | 15.87% | 3.51x |
| South Florida Cluster | 6.35% | 3.50x |
Composition Percentage:
The overlap percentage between the Neiman Marcus audience and the Content Affinity attribute.
Index: A comparison of the Neiman Marcus audience to the internet population.
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DEMOGRAPHICS
The Neiman Marcus audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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