Dstillery Audiences

NEW HOLLAND

Audience Size: 104.9 Thousand Devices

Explore the New Holland Audience

Below you'll find more information about the New Holland audience, broken down in different categories based on their digital and physical behaviors. These are 104.9 thousand unique devices whose actions qualify for the New Holland audience.

Dstillery Crafted Audiences

INTERESTS

The New Holland audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Holland audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 5.42% 2.69x
Blood Donors 4.72% 2.52x
Sweepstakes Enthusiasts 4.48% 2.34x
Financially Aware (COVID-19 related) 1.42% 2.16x
Mowing Equipment Shoppers 3.77% 2.05x
North Midwest State Fair Visitors 4.72% 1.99x
Affordable Hotel Bookers 3.30% 1.99x
Insurance News Readers 4.01% 1.98x
Horseback Riding Enthusiasts 3.54% 1.97x
Yellowstone Park Trip Planners 4.95% 1.97x
Composition Percentage: The overlap percentage between the New Holland audience and the Interest attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Holland audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Holland audience is Maurices.

Location Composition Index
Maurices 5.25% 4.85x
Carhartt 36.68% 4.01x
Uniqlo 0.06% 3.57x
Buckle 1.82% 3.40x
Tommy Bahama 0.39% 3.28x
The North Face 0.26% 2.97x
LL Bean 0.11% 2.67x
Eddie Bauer 0.60% 2.63x
Abercrombie & Fitch 0.10% 2.54x
Aeropostale 1.17% 2.42x
Composition Percentage: The overlap percentage between the New Holland audience and the Location attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Holland audience is Auto Tires & Parts Repair Researchers.

Content Affinity Composition Index
Auto Tires & Parts Repair Researchers 0.40% 5.67x
Internet Radio 0.40% 5.53x
High-End Audio 0.94% 4.37x
North Dakota Cluster 2.36% 4.21x
Spanish Health & Wellness 0.45% 3.96x
University Press 0.27% 3.93x
Equestrian Cluster 0.71% 3.88x
Alternative Movie Streaming 0.12% 3.75x
Hunting 1.18% 3.72x
Beach Vacations 0.35% 3.43x
Composition Percentage: The overlap percentage between the New Holland audience and the Content Affinity attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Holland audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male