Dstillery Audiences

NEW HOLLAND

Audience Size: 75.7 Thousand Devices

Explore the New Holland Audience

Below you'll find more information about the New Holland audience, broken down in different categories based on their digital and physical behaviors. These are 75.7 thousand unique devices whose actions qualify for the New Holland audience.

Dstillery Crafted Audiences

INTERESTS

The New Holland audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Holland audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 3.59% 3.88x
Xtreme Sports Fans 2.40% 2.47x
Farmers 2.23% 2.30x
Kansas City Royals Fans 2.26% 2.13x
Horse Owners 1.75% 2.08x
Archery Enthusiasts 1.99% 2.01x
Online Directory Searchers 1.27% 1.92x
Rapid City Trip Planners 1.68% 1.90x
Iowa Hawkeyes Fans 1.85% 1.87x
Rodeo Enthusiasts 1.99% 1.86x
Composition Percentage: The overlap percentage between the New Holland audience and the Interest attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Holland audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Holland audience is Carhartt.

Location Composition Index
Carhartt 11.41% 6.90x
Aeropostale 1.46% 5.24x
Belk 0.76% 5.24x
Columbia 0.39% 5.10x
Dressbarn 1.36% 4.56x
Old Navy 1.87% 4.25x
Madewell 0.40% 4.21x
Journeys 0.84% 3.94x
Chicos 1.27% 3.89x
Eddie Bauer 0.34% 3.65x
Composition Percentage: The overlap percentage between the New Holland audience and the Location attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Holland audience is Upstate New York Travel Cluster.

Content Affinity Composition Index
Upstate New York Travel Cluster 1.23% 5.42x
Trucks 0.65% 3.76x
Missouri Travel & Outdoors Cluster 1.13% 3.47x
Iowa Cluster 2.53% 3.46x
Kansas City News 2.53% 3.42x
South Dakota Cluster 0.65% 3.41x
Wisconsin Travel & Tourism Cluster 1.13% 2.93x
Garden Power Equipment 1.40% 2.86x
Nebraska Cluster 1.13% 2.57x
North Dakota Cluster 0.65% 2.53x
Composition Percentage: The overlap percentage between the New Holland audience and the Content Affinity attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Holland audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female