Explore the New Holland Audience
Below you'll find more information about the New Holland audience, broken down in different categories based on their digital and physical behaviors. These are 104.9 thousand unique devices whose actions qualify for the New Holland audience.
INTERESTS
The New Holland audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New Holland audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 5.42% | 2.69x |
| Blood Donors | 4.72% | 2.52x |
| Sweepstakes Enthusiasts | 4.48% | 2.34x |
| Financially Aware (COVID-19 related) | 1.42% | 2.16x |
| Mowing Equipment Shoppers | 3.77% | 2.05x |
| North Midwest State Fair Visitors | 4.72% | 1.99x |
| Affordable Hotel Bookers | 3.30% | 1.99x |
| Insurance News Readers | 4.01% | 1.98x |
| Horseback Riding Enthusiasts | 3.54% | 1.97x |
| Yellowstone Park Trip Planners | 4.95% | 1.97x |
Composition Percentage:
The overlap percentage between the New Holland audience and the Interest attribute.
Index: A comparison of the New Holland audience to the internet population.
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APPAREL RETAILERS
The New Holland audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New Holland audience is Maurices.
| Location | Composition | Index |
| Maurices | 5.25% | 4.85x |
| Carhartt | 36.68% | 4.01x |
| Uniqlo | 0.06% | 3.57x |
| Buckle | 1.82% | 3.40x |
| Tommy Bahama | 0.39% | 3.28x |
| The North Face | 0.26% | 2.97x |
| LL Bean | 0.11% | 2.67x |
| Eddie Bauer | 0.60% | 2.63x |
| Abercrombie & Fitch | 0.10% | 2.54x |
| Aeropostale | 1.17% | 2.42x |
Composition Percentage:
The overlap percentage between the New Holland audience and the Location attribute.
Index: A comparison of the New Holland audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New Holland audience is Auto Tires & Parts Repair Researchers.
| Content Affinity | Composition | Index |
| Auto Tires & Parts Repair Researchers | 0.40% | 5.67x |
| Internet Radio | 0.40% | 5.53x |
| High-End Audio | 0.94% | 4.37x |
| North Dakota Cluster | 2.36% | 4.21x |
| Spanish Health & Wellness | 0.45% | 3.96x |
| University Press | 0.27% | 3.93x |
| Equestrian Cluster | 0.71% | 3.88x |
| Alternative Movie Streaming | 0.12% | 3.75x |
| Hunting | 1.18% | 3.72x |
| Beach Vacations | 0.35% | 3.43x |
Composition Percentage:
The overlap percentage between the New Holland audience and the Content Affinity attribute.
Index: A comparison of the New Holland audience to the internet population.
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DEMOGRAPHICS
The New Holland audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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