Explore the New Holland Audience
Below you'll find more information about the New Holland audience, broken down in different categories based on their digital and physical behaviors. These are 75.7 thousand unique devices whose actions qualify for the New Holland audience.
INTERESTS
The New Holland audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New Holland audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 3.59% | 3.88x |
| Xtreme Sports Fans | 2.40% | 2.47x |
| Farmers | 2.23% | 2.30x |
| Kansas City Royals Fans | 2.26% | 2.13x |
| Horse Owners | 1.75% | 2.08x |
| Archery Enthusiasts | 1.99% | 2.01x |
| Online Directory Searchers | 1.27% | 1.92x |
| Rapid City Trip Planners | 1.68% | 1.90x |
| Iowa Hawkeyes Fans | 1.85% | 1.87x |
| Rodeo Enthusiasts | 1.99% | 1.86x |
Composition Percentage:
The overlap percentage between the New Holland audience and the Interest attribute.
Index: A comparison of the New Holland audience to the internet population.
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APPAREL RETAILERS
The New Holland audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New Holland audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 11.41% | 6.90x |
| Aeropostale | 1.46% | 5.24x |
| Belk | 0.76% | 5.24x |
| Columbia | 0.39% | 5.10x |
| Dressbarn | 1.36% | 4.56x |
| Old Navy | 1.87% | 4.25x |
| Madewell | 0.40% | 4.21x |
| Journeys | 0.84% | 3.94x |
| Chicos | 1.27% | 3.89x |
| Eddie Bauer | 0.34% | 3.65x |
Composition Percentage:
The overlap percentage between the New Holland audience and the Location attribute.
Index: A comparison of the New Holland audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New Holland audience is Upstate New York Travel Cluster.
| Content Affinity | Composition | Index |
| Upstate New York Travel Cluster | 1.23% | 5.42x |
| Trucks | 0.65% | 3.76x |
| Missouri Travel & Outdoors Cluster | 1.13% | 3.47x |
| Iowa Cluster | 2.53% | 3.46x |
| Kansas City News | 2.53% | 3.42x |
| South Dakota Cluster | 0.65% | 3.41x |
| Wisconsin Travel & Tourism Cluster | 1.13% | 2.93x |
| Garden Power Equipment | 1.40% | 2.86x |
| Nebraska Cluster | 1.13% | 2.57x |
| North Dakota Cluster | 0.65% | 2.53x |
Composition Percentage:
The overlap percentage between the New Holland audience and the Content Affinity attribute.
Index: A comparison of the New Holland audience to the internet population.
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DEMOGRAPHICS
The New Holland audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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