Explore the New Holland Audience
Below you'll find more information about the New Holland audience, broken down in different categories based on their digital and physical behaviors. These are 10.8 thousand unique devices whose actions qualify for the New Holland audience.
INTERESTS
The New Holland audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New Holland audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 3.21% | 3.34x |
| Xtreme Sports Fans | 2.57% | 2.75x |
| Hunters | 2.83% | 2.63x |
| Archery Enthusiasts | 2.15% | 2.28x |
| Outdoors Enthusiasts | 2.34% | 2.27x |
| Cleveland Cavaliers Fans | 1.51% | 2.22x |
| Iowa Hawkeyes Fans | 1.96% | 2.19x |
| Cleveland Indians Fans | 0.64% | 2.18x |
| Farmers | 1.99% | 2.14x |
| Milwaukee Brewers Fans | 0.64% | 2.10x |
Composition Percentage:
The overlap percentage between the New Holland audience and the Interest attribute.
Index: A comparison of the New Holland audience to the internet population.
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APPAREL RETAILERS
The New Holland audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New Holland audience is Brooks Brothers.
| Location | Composition | Index |
| Brooks Brothers | 0.53% | 1.17x |
Composition Percentage:
The overlap percentage between the New Holland audience and the Location attribute.
Index: A comparison of the New Holland audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New Holland audience is Upstate New York Travel Cluster.
| Content Affinity | Composition | Index |
| Upstate New York Travel Cluster | 0.77% | 3.62x |
| Wisconsin Travel & Tourism Cluster | 1.28% | 3.61x |
| South Dakota Cluster | 0.51% | 2.98x |
| Iowa Cluster | 1.89% | 2.97x |
| Hunting | 1.06% | 2.92x |
| Nebraska Cluster | 1.16% | 2.91x |
| North Dakota Cluster | 0.64% | 2.86x |
| Garden Power Equipment | 1.45% | 2.85x |
| Mississippi News | 0.74% | 2.84x |
| Missouri Travel & Outdoors Cluster | 0.83% | 2.65x |
Composition Percentage:
The overlap percentage between the New Holland audience and the Content Affinity attribute.
Index: A comparison of the New Holland audience to the internet population.
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