Dstillery Audiences

NEW HOLLAND

Audience Size: 93.8 Thousand Devices

Explore the New Holland Audience

Below you'll find more information about the New Holland audience, broken down in different categories based on their digital and physical behaviors. These are 93.8 thousand unique devices whose actions qualify for the New Holland audience.

Dstillery Crafted Audiences

INTERESTS

The New Holland audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Holland audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 7.67% 2.78x
Kansas City Trip Planners 7.33% 2.59x
Diesel Vehicle Shoppers 4.94% 1.95x
Tractor Shoppers 4.77% 1.91x
Yellowstone Park Trip Planners 5.11% 1.87x
Xtreme Sports Fans 4.60% 1.86x
Buick Vehicle Shoppers 4.94% 1.84x
Iowa County and Local Fair Visitors 4.94% 1.78x
Loan Comparison Researchers 4.09% 1.72x
Rodeo Enthusiasts 4.26% 1.71x
Composition Percentage: The overlap percentage between the New Holland audience and the Interest attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Holland audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Holland audience is Maurices.

Location Composition Index
Maurices 6.68% 4.89x
Saint Laurent Paris 0.08% 4.40x
Carhartt 37.04% 3.79x
Buckle 2.61% 3.36x
Abercrombie & Fitch 0.15% 3.11x
Tommy Bahama 0.37% 2.64x
Aeropostale 1.86% 2.62x
Eddie Bauer 0.83% 2.53x
The North Face 0.31% 2.53x
Calvin Klein 0.04% 2.49x
Composition Percentage: The overlap percentage between the New Holland audience and the Location attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Holland audience is Weight Lifting Enthusiasts.

Content Affinity Composition Index
Weight Lifting Enthusiasts 0.68% 6.85x
Internet Radio 0.40% 5.53x
Tahoe & Reno Tourism 0.68% 4.93x
Online Games for Kids 0.51% 4.41x
Los Angeles Tourism 0.68% 3.96x
University Press 0.27% 3.93x
Recreational Motor Sport Enthusiasts 0.34% 3.78x
Alternative Movie Streaming 0.12% 3.75x
Minecraft Video Game Players 1.02% 3.63x
Public Policy Media 0.34% 3.18x
Composition Percentage: The overlap percentage between the New Holland audience and the Content Affinity attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Holland audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male