Explore the New Holland Audience
Below you'll find more information about the New Holland audience, broken down in different categories based on their digital and physical behaviors. These are 270.3 thousand unique devices whose actions qualify for the New Holland audience.
INTERESTS
The New Holland audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New Holland audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 5.46% | 2.54x |
| Iowa County and Local Fair Visitors | 5.40% | 2.47x |
| Tractor Shoppers | 4.75% | 2.40x |
| Cattle Industry New Readers | 3.57% | 2.20x |
| Xtreme Sports Fans | 3.73% | 2.03x |
| Farming Simulator Video Game Fans | 4.27% | 1.95x |
| Mowing Equipment Shoppers | 3.30% | 1.93x |
| Diesel Vehicle Shoppers | 3.89% | 1.92x |
| Auto Body Shoppers | 4.16% | 1.90x |
| Black Friday Deal Shoppers | 3.78% | 1.85x |
Composition Percentage:
The overlap percentage between the New Holland audience and the Interest attribute.
Index: A comparison of the New Holland audience to the internet population.
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APPAREL RETAILERS
The New Holland audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New Holland audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 1.94% | 5.11x |
| Belk | 1.13% | 4.50x |
| Buckle | 4.71% | 4.15x |
| Eddie Bauer | 1.73% | 3.44x |
| Express Outlets | 0.69% | 3.34x |
| Dressbarn | 3.09% | 3.28x |
| Lane Bryant | 3.12% | 3.28x |
| Johnston and Murphy | 6.72% | 3.20x |
| Mens Wearhouse | 5.32% | 3.12x |
| Journeys | 3.46% | 3.07x |
Composition Percentage:
The overlap percentage between the New Holland audience and the Location attribute.
Index: A comparison of the New Holland audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New Holland audience is Fire Fighting.
| Content Affinity | Composition | Index |
| Fire Fighting | 0.43% | 7.86x |
| Farming & Agriculture | 0.32% | 4.05x |
| North Dakota Cluster | 1.78% | 3.99x |
| Trucks | 0.65% | 3.78x |
| South Dakota Cluster | 1.24% | 3.78x |
| Canadian Healthcare | 0.22% | 3.69x |
| Assorted Topics (Television, Origami, Men's Health) | 0.11% | 3.68x |
| Canada News | 0.09% | 3.67x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.09% | 3.62x |
| Ontario Canada Cluster | 0.03% | 3.47x |
Composition Percentage:
The overlap percentage between the New Holland audience and the Content Affinity attribute.
Index: A comparison of the New Holland audience to the internet population.
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DEMOGRAPHICS
The New Holland audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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