Dstillery Audiences

NEW HOLLAND

Audience Size: 10.8 Thousand Devices

Explore the New Holland Audience

Below you'll find more information about the New Holland audience, broken down in different categories based on their digital and physical behaviors. These are 10.8 thousand unique devices whose actions qualify for the New Holland audience.

Dstillery Crafted Audiences

INTERESTS

The New Holland audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Holland audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 3.21% 3.34x
Xtreme Sports Fans 2.57% 2.75x
Hunters 2.83% 2.63x
Archery Enthusiasts 2.15% 2.28x
Outdoors Enthusiasts 2.34% 2.27x
Cleveland Cavaliers Fans 1.51% 2.22x
Iowa Hawkeyes Fans 1.96% 2.19x
Cleveland Indians Fans 0.64% 2.18x
Farmers 1.99% 2.14x
Milwaukee Brewers Fans 0.64% 2.10x
Composition Percentage: The overlap percentage between the New Holland audience and the Interest attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Holland audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Holland audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 0.53% 1.17x
Composition Percentage: The overlap percentage between the New Holland audience and the Location attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Holland audience is Upstate New York Travel Cluster.

Content Affinity Composition Index
Upstate New York Travel Cluster 0.77% 3.62x
Wisconsin Travel & Tourism Cluster 1.28% 3.61x
South Dakota Cluster 0.51% 2.98x
Iowa Cluster 1.89% 2.97x
Hunting 1.06% 2.92x
Nebraska Cluster 1.16% 2.91x
North Dakota Cluster 0.64% 2.86x
Garden Power Equipment 1.45% 2.85x
Mississippi News 0.74% 2.84x
Missouri Travel & Outdoors Cluster 0.83% 2.65x
Composition Percentage: The overlap percentage between the New Holland audience and the Content Affinity attribute.
Index: A comparison of the New Holland audience to the internet population.