Explore the New Holland Audience
Below you'll find more information about the New Holland audience, broken down in different categories based on their digital and physical behaviors. These are 38.4 thousand unique devices whose actions qualify for the New Holland audience.
INTERESTS
The New Holland audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New Holland audience is Building Service Contractors.
| Interest | Composition | Index |
| Building Service Contractors | 5.30% | 2.43x |
| Florida County and Local Fair Visitors | 8.71% | 2.41x |
| Yellowstone Park Trip Planners | 7.20% | 2.35x |
| Rapid City Trip Planners | 4.92% | 2.32x |
| RV Shoppers | 6.82% | 2.31x |
| Diesel Vehicle Shoppers | 6.44% | 2.28x |
| Key West Florida Trip Planners | 7.20% | 2.27x |
| North Midwest State Fair Visitors | 6.82% | 2.24x |
| Camping Enthusiasts | 4.55% | 2.20x |
| Readers of Spanish Content | 3.41% | 2.19x |
Composition Percentage:
The overlap percentage between the New Holland audience and the Interest attribute.
Index: A comparison of the New Holland audience to the internet population.
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APPAREL RETAILERS
The New Holland audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New Holland audience is Maurices.
| Location | Composition | Index |
| Maurices | 5.28% | 4.79x |
| Carhartt | 28.37% | 3.66x |
| Columbia | 0.23% | 3.56x |
| Buckle | 2.55% | 3.29x |
| Express Outlets | 0.29% | 2.87x |
| Armani | 0.23% | 2.85x |
| Dressbarn | 1.36% | 2.55x |
| Lane Bryant | 1.45% | 2.53x |
| Michael Kors | 0.99% | 2.47x |
| Club Monaco | 0.09% | 2.42x |
Composition Percentage:
The overlap percentage between the New Holland audience and the Location attribute.
Index: A comparison of the New Holland audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New Holland audience is People Search.
| Content Affinity | Composition | Index |
| People Search | 1.52% | 5.82x |
| Conservatives & Conspiracies | 1.20% | 5.13x |
| Mommy Bloggers | 1.52% | 4.70x |
| North Dakota Cluster | 3.03% | 4.62x |
| South Dakota Cluster | 1.89% | 4.42x |
| University Press | 0.27% | 3.93x |
| Alternative Movie Streaming | 0.12% | 3.75x |
| Motorcycle Lifestyle Researchers | 1.00% | 3.25x |
| Finance & Accounting Cluster | 0.76% | 3.22x |
| Tiny & Modular Home Researchers | 0.76% | 3.18x |
Composition Percentage:
The overlap percentage between the New Holland audience and the Content Affinity attribute.
Index: A comparison of the New Holland audience to the internet population.
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DEMOGRAPHICS
The New Holland audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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