Dstillery Audiences

NEW HOLLAND

Audience Size: 242.3 Thousand Devices

Explore the New Holland Audience

Below you'll find more information about the New Holland audience, broken down in different categories based on their digital and physical behaviors. These are 242.3 thousand unique devices whose actions qualify for the New Holland audience.

Dstillery Crafted Audiences

INTERESTS

The New Holland audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Holland audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 3.57% 3.16x
Cattle Industry New Readers 2.26% 2.57x
Cleveland Indians Fans 2.69% 2.56x
Cleveland Cavaliers Fans 2.09% 2.41x
Mowing Equipment Shoppers 1.91% 2.31x
Farmers 2.55% 2.29x
RV Owners and Upgraders 2.51% 2.28x
Xtreme Sports Fans 2.30% 2.23x
Kansas City Royals Fans 2.37% 2.20x
RV Shoppers 2.47% 2.14x
Composition Percentage: The overlap percentage between the New Holland audience and the Interest attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Holland audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Holland audience is Carhartt.

Location Composition Index
Carhartt 16.27% 7.56x
Belk 1.34% 5.87x
Aeropostale 2.12% 4.83x
Dressbarn 3.03% 4.67x
Express Outlets 0.40% 4.30x
Buckle 1.16% 4.18x
Eddie Bauer 0.93% 4.11x
Columbia 0.72% 4.10x
Lane Bryant 3.14% 4.07x
Chicos 2.63% 4.06x
Composition Percentage: The overlap percentage between the New Holland audience and the Location attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Holland audience is Cleveland News.

Content Affinity Composition Index
Cleveland News 3.08% 3.26x
Nebraska Cluster 1.56% 2.87x
Iowa Cluster 2.33% 2.81x
Kansas City News 2.44% 2.77x
Minnesota Local News Cluster 1.73% 1.77x
New Orleans Cluster 1.84% 1.60x
Michigan Cluster 1.73% 1.44x
Car Forums 2.16% 1.41x
Phone & Business Information Searchers 5.27% 1.39x
Alabama News 1.56% 1.36x
Composition Percentage: The overlap percentage between the New Holland audience and the Content Affinity attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Holland audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female