Dstillery Audiences

NEW HOLLAND

Audience Size: 118.9 Thousand Devices

Explore the New Holland Audience

Below you'll find more information about the New Holland audience, broken down in different categories based on their digital and physical behaviors. These are 118.9 thousand unique devices whose actions qualify for the New Holland audience.

Dstillery Crafted Audiences

INTERESTS

The New Holland audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Holland audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 8.13% 3.02x
Beach House Second Home Owners 1.59% 2.82x
Executive Travelers 1.19% 2.76x
Kansas City Trip Planners 7.34% 2.71x
Travel Book Readers 1.79% 2.67x
Big Box Store Jewelry Sale Shoppers 0.44% 2.50x
Kansas City Royals Fans 5.56% 2.43x
Landscape Architects 1.98% 2.35x
True Crime Podcast Listeners 1.39% 2.34x
Christmas Recipe Researchers 5.16% 2.32x
Composition Percentage: The overlap percentage between the New Holland audience and the Interest attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Holland audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Holland audience is Maurices.

Location Composition Index
Maurices 10.63% 4.38x
Carhartt 41.06% 3.76x
Belk 1.76% 3.41x
Buckle 5.38% 3.17x
Dressbarn 2.88% 2.59x
Journeys 5.68% 2.45x
Abercrombie & Fitch 0.22% 2.38x
Lane Bryant 3.21% 2.33x
Aeropostale 3.34% 2.32x
Chicos 3.23% 2.32x
Composition Percentage: The overlap percentage between the New Holland audience and the Location attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Holland audience is Garden Power Equipment.

Content Affinity Composition Index
Garden Power Equipment 0.79% 7.05x
Back & Spine 0.60% 5.91x
Central California Cluster 0.43% 5.67x
Central & South American News 0.26% 5.21x
North Dakota Cluster 1.98% 4.86x
Tahoe & Reno Tourism 0.60% 4.74x
Missouri Travel & Outdoors Cluster 2.78% 4.55x
Wisconsin Local Research Cluster 3.17% 4.21x
University Press 0.27% 3.93x
Online Ticket Buyers 0.22% 3.91x
Composition Percentage: The overlap percentage between the New Holland audience and the Content Affinity attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Holland audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male