Dstillery Audiences

NEW HOLLAND

Audience Size: 38.4 Thousand Devices

Explore the New Holland Audience

Below you'll find more information about the New Holland audience, broken down in different categories based on their digital and physical behaviors. These are 38.4 thousand unique devices whose actions qualify for the New Holland audience.

Dstillery Crafted Audiences

INTERESTS

The New Holland audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Holland audience is Building Service Contractors.

Interest Composition Index
Building Service Contractors 5.30% 2.43x
Florida County and Local Fair Visitors 8.71% 2.41x
Yellowstone Park Trip Planners 7.20% 2.35x
Rapid City Trip Planners 4.92% 2.32x
RV Shoppers 6.82% 2.31x
Diesel Vehicle Shoppers 6.44% 2.28x
Key West Florida Trip Planners 7.20% 2.27x
North Midwest State Fair Visitors 6.82% 2.24x
Camping Enthusiasts 4.55% 2.20x
Readers of Spanish Content 3.41% 2.19x
Composition Percentage: The overlap percentage between the New Holland audience and the Interest attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Holland audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Holland audience is Maurices.

Location Composition Index
Maurices 5.28% 4.79x
Carhartt 28.37% 3.66x
Columbia 0.23% 3.56x
Buckle 2.55% 3.29x
Express Outlets 0.29% 2.87x
Armani 0.23% 2.85x
Dressbarn 1.36% 2.55x
Lane Bryant 1.45% 2.53x
Michael Kors 0.99% 2.47x
Club Monaco 0.09% 2.42x
Composition Percentage: The overlap percentage between the New Holland audience and the Location attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Holland audience is People Search.

Content Affinity Composition Index
People Search 1.52% 5.82x
Conservatives & Conspiracies 1.20% 5.13x
Mommy Bloggers 1.52% 4.70x
North Dakota Cluster 3.03% 4.62x
South Dakota Cluster 1.89% 4.42x
University Press 0.27% 3.93x
Alternative Movie Streaming 0.12% 3.75x
Motorcycle Lifestyle Researchers 1.00% 3.25x
Finance & Accounting Cluster 0.76% 3.22x
Tiny & Modular Home Researchers 0.76% 3.18x
Composition Percentage: The overlap percentage between the New Holland audience and the Content Affinity attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Holland audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female