Explore the New Holland Audience
Below you'll find more information about the New Holland audience, broken down in different categories based on their digital and physical behaviors. These are 274 thousand unique devices whose actions qualify for the New Holland audience.
INTERESTS
The New Holland audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New Holland audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.03% | 11.12x |
| Essential Oils Enthusiasts | 0.04% | 9.42x |
| Getting Off the Grid Travelers | 0.03% | 8.91x |
| Tractor Shoppers | 5.47% | 2.47x |
| North Midwest State Fair Visitors | 4.90% | 2.20x |
| Mowing Equipment Shoppers | 3.90% | 2.04x |
| Xtreme Sports Fans | 3.94% | 1.89x |
| Wisconsin County and Local Fair Visitors | 4.42% | 1.82x |
| Farming Real Estate Researchers | 3.81% | 1.81x |
| RC Helicopters and Drones Hobbyists | 3.98% | 1.79x |
Composition Percentage:
The overlap percentage between the New Holland audience and the Interest attribute.
Index: A comparison of the New Holland audience to the internet population.
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APPAREL RETAILERS
The New Holland audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New Holland audience is Buckle.
| Location | Composition | Index |
| Buckle | 4.06% | 4.12x |
| Carhartt | 0.44% | 4.12x |
| Belk | 0.88% | 4.06x |
| Express Outlets | 0.69% | 3.71x |
| Lane Bryant | 2.96% | 3.28x |
| Eddie Bauer | 1.39% | 3.25x |
| Dressbarn | 2.77% | 3.23x |
| Mens Wearhouse | 5.15% | 3.12x |
| Johnston and Murphy | 4.60% | 3.06x |
| Aeropostale | 2.70% | 3.03x |
Composition Percentage:
The overlap percentage between the New Holland audience and the Location attribute.
Index: A comparison of the New Holland audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New Holland audience is Saskatchewan Media & Retail Cluster.
| Content Affinity | Composition | Index |
| Saskatchewan Media & Retail Cluster | 0.09% | 20.60x |
| Fashion & Cosmetics | 0.03% | 14.99x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.05% | 14.23x |
| Environmental Conservation | 0.03% | 12.74x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.03% | 10.49x |
| ISPs & Local Services | 0.03% | 10.42x |
| Quinceanera Planning | 0.03% | 10.18x |
| Flags & Trump | 0.04% | 9.54x |
| Quebec Hunting & Outdoors Cluster | 0.04% | 9.28x |
| Survey Websites | 0.04% | 8.87x |
Composition Percentage:
The overlap percentage between the New Holland audience and the Content Affinity attribute.
Index: A comparison of the New Holland audience to the internet population.
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DEMOGRAPHICS
The New Holland audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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