Explore the New Holland Audience
Below you'll find more information about the New Holland audience, broken down in different categories based on their digital and physical behaviors. These are 127.6 thousand unique devices whose actions qualify for the New Holland audience.
INTERESTS
The New Holland audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New Holland audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 7.58% | 2.89x |
| Kansas City Trip Planners | 6.65% | 2.34x |
| Kansas City Royals Fans | 5.19% | 2.22x |
| Rapid City Trip Planners | 4.26% | 2.18x |
| Tractor Shoppers | 5.19% | 2.17x |
| Truck Drivers | 4.79% | 2.05x |
| Iowa County and Local Fair Visitors | 5.19% | 1.98x |
| Farm Finance Researchers | 3.32% | 1.96x |
| New Homeowners | 3.72% | 1.94x |
| Kitchen Stove Shoppers | 3.06% | 1.90x |
Composition Percentage:
The overlap percentage between the New Holland audience and the Interest attribute.
Index: A comparison of the New Holland audience to the internet population.
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APPAREL RETAILERS
The New Holland audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New Holland audience is Maurices.
| Location | Composition | Index |
| Maurices | 2.43% | 8.88x |
| Carhartt | 34.28% | 5.70x |
| Tommy Bahama | 0.71% | 4.10x |
| Belk | 0.76% | 4.06x |
| Buckle | 2.50% | 3.42x |
| Abercrombie & Fitch | 0.19% | 3.32x |
| Express Outlets | 0.36% | 3.15x |
| Dressbarn | 1.55% | 3.03x |
| Lane Bryant | 1.79% | 2.91x |
| Old Navy | 3.37% | 2.85x |
Composition Percentage:
The overlap percentage between the New Holland audience and the Location attribute.
Index: A comparison of the New Holland audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New Holland audience is Internet Radio.
| Content Affinity | Composition | Index |
| Internet Radio | 0.66% | 8.60x |
| South Dakota Cluster | 2.53% | 5.26x |
| Trucks | 0.53% | 4.74x |
| North Dakota Cluster | 3.46% | 4.68x |
| Low Budget Shoppers | 0.27% | 3.84x |
| Alternative Movie Streaming | 0.12% | 3.75x |
| University Press | 0.27% | 3.72x |
| Power Tools | 0.53% | 3.59x |
| Auto Tires & Parts Repair Researchers | 0.27% | 3.58x |
| Beauty & Cosmetics | 0.27% | 3.53x |
Composition Percentage:
The overlap percentage between the New Holland audience and the Content Affinity attribute.
Index: A comparison of the New Holland audience to the internet population.
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DEMOGRAPHICS
The New Holland audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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