Dstillery Audiences

NEW HOLLAND

Audience Size: 178.6 Thousand Devices

Explore the New Holland Audience

Below you'll find more information about the New Holland audience, broken down in different categories based on their digital and physical behaviors. These are 178.6 thousand unique devices whose actions qualify for the New Holland audience.

Dstillery Crafted Audiences

INTERESTS

The New Holland audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Holland audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 6.90% 2.92x
North Midwest State Fair Visitors 6.02% 2.78x
Wisconsin County and Local Fair Visitors 6.02% 2.77x
Green Bay Packers Fans 5.14% 2.37x
Tractor Shoppers 4.02% 2.12x
Farmers 3.89% 2.11x
Iowa County and Local Fair Visitors 4.64% 2.10x
Farming Simulator Video Game Fans 5.14% 2.09x
Water Park Visitors 4.89% 2.09x
Cleveland Indians Fans 4.39% 2.05x
Composition Percentage: The overlap percentage between the New Holland audience and the Interest attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Holland audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Holland audience is Maurices.

Location Composition Index
Maurices 0.27% 8.95x
Carhartt 29.88% 5.75x
Belk 1.39% 5.34x
Buckle 4.76% 4.35x
Express Outlets 0.72% 3.90x
Lane Bryant 3.26% 3.79x
Dressbarn 2.69% 3.68x
Abercrombie & Fitch 0.32% 3.39x
Tommy Bahama 1.11% 3.32x
Johnston and Murphy 2.17% 3.32x
Composition Percentage: The overlap percentage between the New Holland audience and the Location attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Holland audience is Wisconsin Local Research Cluster.

Content Affinity Composition Index
Wisconsin Local Research Cluster 4.89% 4.71x
Hobby Drones & Remote-Controlled Cars 0.25% 4.69x
Medical Supplies 0.50% 4.65x
Trucks 0.50% 3.94x
Alternative Movie Streaming 0.12% 3.75x
Wisconsin Universities 2.51% 3.74x
Canada News 0.09% 3.67x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.09% 3.62x
Charity Walks 1.00% 3.34x
Crossword & Puzzle Players 1.13% 3.19x
Composition Percentage: The overlap percentage between the New Holland audience and the Content Affinity attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Holland audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female