Dstillery Audiences

NEW HOLLAND

Audience Size: 177.2 Thousand Devices

Explore the New Holland Audience

Below you'll find more information about the New Holland audience, broken down in different categories based on their digital and physical behaviors. These are 177.2 thousand unique devices whose actions qualify for the New Holland audience.

Dstillery Crafted Audiences

INTERESTS

The New Holland audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Holland audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 2.88% 2.86x
Cattle Industry New Readers 2.31% 2.60x
Mowing Equipment Shoppers 2.17% 2.59x
Truck Shoppers 2.14% 1.88x
Cleveland Cavaliers Fans 1.34% 1.88x
Iowa Hawkeyes Fans 1.60% 1.85x
Xtreme Sports Fans 1.94% 1.84x
Black Friday Deal Shoppers 2.08% 1.83x
Farmers 1.85% 1.81x
Diesel Vehicle Shoppers 4.08% 1.80x
Composition Percentage: The overlap percentage between the New Holland audience and the Interest attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Holland audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Holland audience is Carhartt.

Location Composition Index
Carhartt 18.64% 6.93x
Belk 1.44% 6.39x
Express Outlets 0.27% 4.89x
Aeropostale 2.09% 4.80x
Dressbarn 2.59% 4.68x
Eddie Bauer 0.77% 4.40x
Old Navy 3.47% 4.26x
Chicos 2.34% 4.21x
Columbia 0.54% 4.18x
American Eagle Outfitters 2.99% 4.05x
Composition Percentage: The overlap percentage between the New Holland audience and the Location attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Holland audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 0.51% 6.33x
Missouri Travel & Outdoors Cluster 1.20% 3.89x
Canada News 0.09% 3.67x
Christian Youth 0.17% 3.56x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 0.86% 3.50x
Upstate New York Travel Cluster 0.71% 3.28x
South Dakota Cluster 0.63% 3.16x
North Dakota Cluster 0.77% 2.85x
Garden Power Equipment 1.20% 2.81x
Tiny & Modular Home Researchers 0.48% 2.73x
Composition Percentage: The overlap percentage between the New Holland audience and the Content Affinity attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Holland audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female