Dstillery Audiences

NEW HOLLAND

Audience Size: 228 Thousand Devices

Explore the New Holland Audience

Below you'll find more information about the New Holland audience, broken down in different categories based on their digital and physical behaviors. These are 228 thousand unique devices whose actions qualify for the New Holland audience.

Dstillery Crafted Audiences

INTERESTS

The New Holland audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Holland audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 6.25% 2.28x
Kansas City Trip Planners 5.01% 1.80x
Montana and Idaho Trip Planners 3.08% 1.78x
Nashville Trip Planners 3.32% 1.73x
Outdoors Enthusiasts 3.86% 1.73x
Tractor Shoppers 3.55% 1.72x
Cattle Industry News Readers 3.32% 1.70x
Hunters 4.01% 1.65x
Sunglasses Shoppers 0.72% 1.63x
Diesel Vehicle Shoppers 3.47% 1.62x
Composition Percentage: The overlap percentage between the New Holland audience and the Interest attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Holland audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Holland audience is Maurices.

Location Composition Index
Maurices 12.92% 2.71x
Carhartt 48.32% 2.35x
Belk 2.32% 2.15x
Buckle 6.72% 1.95x
Supreme 0.02% 1.84x
Dressbarn 4.02% 1.66x
Old Navy 8.06% 1.51x
American Eagle Outfitters 4.24% 1.50x
Victoria's Secret 7.47% 1.46x
The Childrens Place 6.50% 1.45x
Composition Percentage: The overlap percentage between the New Holland audience and the Location attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Holland audience is North Dakota Cluster.

Content Affinity Composition Index
North Dakota Cluster 1.93% 5.45x
Garden Power Equipment 0.46% 5.00x
Power Tools 0.23% 4.86x
University Press 0.27% 3.93x
Equestrian Cluster 0.54% 3.89x
Alternative Movie Streaming 0.12% 3.75x
Sewing, Embroidery & Quilting 0.15% 3.72x
Nebraska Cluster 2.54% 3.54x
Australia & New Zealand Media 0.15% 3.49x
Weight Lifting Enthusiasts 0.19% 3.23x
Composition Percentage: The overlap percentage between the New Holland audience and the Content Affinity attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Holland audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female