Dstillery Audiences

NEW HOLLAND

Audience Size: 56.7 Thousand Devices

Explore the New Holland Audience

Below you'll find more information about the New Holland audience, broken down in different categories based on their digital and physical behaviors. These are 56.7 thousand unique devices whose actions qualify for the New Holland audience.

Dstillery Crafted Audiences

INTERESTS

The New Holland audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Holland audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.39% 3.55x
Family Adventures Travelers 0.37% 2.93x
Food Allergies Researchers 0.92% 2.83x
Meat Smokers Receipe Researchers 1.47% 2.67x
Indie Coffee Shoppers 1.47% 2.50x
Beard Care Researchers 0.74% 2.47x
Work Hard, Play Hard Travelers 1.10% 2.42x
BBQ Recipe Researchers 1.47% 2.41x
Wisconsin County and Local Fair Visitors 6.07% 2.39x
Kansas City Trip Planners 6.07% 2.33x
Composition Percentage: The overlap percentage between the New Holland audience and the Interest attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Holland audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Holland audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.27% 7.68x
Maurices 3.22% 5.18x
Intermix 0.09% 4.56x
Buckle 1.59% 4.20x
Belk 0.40% 4.02x
Journeys 1.77% 3.24x
Columbia 0.20% 3.18x
Tommy Bahama 0.36% 3.18x
Michael Kors 0.65% 3.09x
Lane Bryant 0.67% 3.06x
Composition Percentage: The overlap percentage between the New Holland audience and the Location attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Holland audience is University Press.

Content Affinity Composition Index
University Press 0.27% 3.93x
Online Mini Game Players 0.39% 3.89x
Alternative Movie Streaming 0.12% 3.75x
Sewing, Embroidery & Fabrics 0.37% 2.87x
Kansas City News 2.94% 2.83x
Missouri Travel & Outdoors Cluster 1.47% 2.81x
Golf Travel & Gear 0.39% 2.80x
Magic & Games 1.18% 2.76x
Nebraska Cluster 1.47% 2.72x
Space & National Security 0.37% 2.72x
Composition Percentage: The overlap percentage between the New Holland audience and the Content Affinity attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Holland audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female