Dstillery Audiences

NEW HOLLAND

Audience Size: 270.3 Thousand Devices

Explore the New Holland Audience

Below you'll find more information about the New Holland audience, broken down in different categories based on their digital and physical behaviors. These are 270.3 thousand unique devices whose actions qualify for the New Holland audience.

Dstillery Crafted Audiences

INTERESTS

The New Holland audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Holland audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 5.46% 2.54x
Iowa County and Local Fair Visitors 5.40% 2.47x
Tractor Shoppers 4.75% 2.40x
Cattle Industry New Readers 3.57% 2.20x
Xtreme Sports Fans 3.73% 2.03x
Farming Simulator Video Game Fans 4.27% 1.95x
Mowing Equipment Shoppers 3.30% 1.93x
Diesel Vehicle Shoppers 3.89% 1.92x
Auto Body Shoppers 4.16% 1.90x
Black Friday Deal Shoppers 3.78% 1.85x
Composition Percentage: The overlap percentage between the New Holland audience and the Interest attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Holland audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Holland audience is Carhartt.

Location Composition Index
Carhartt 1.94% 5.11x
Belk 1.13% 4.50x
Buckle 4.71% 4.15x
Eddie Bauer 1.73% 3.44x
Express Outlets 0.69% 3.34x
Dressbarn 3.09% 3.28x
Lane Bryant 3.12% 3.28x
Johnston and Murphy 6.72% 3.20x
Mens Wearhouse 5.32% 3.12x
Journeys 3.46% 3.07x
Composition Percentage: The overlap percentage between the New Holland audience and the Location attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Holland audience is Fire Fighting.

Content Affinity Composition Index
Fire Fighting 0.43% 7.86x
Farming & Agriculture 0.32% 4.05x
North Dakota Cluster 1.78% 3.99x
Trucks 0.65% 3.78x
South Dakota Cluster 1.24% 3.78x
Canadian Healthcare 0.22% 3.69x
Assorted Topics (Television, Origami, Men's Health) 0.11% 3.68x
Canada News 0.09% 3.67x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.09% 3.62x
Ontario Canada Cluster 0.03% 3.47x
Composition Percentage: The overlap percentage between the New Holland audience and the Content Affinity attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Holland audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female