Explore the New Holland Audience
Below you'll find more information about the New Holland audience, broken down in different categories based on their digital and physical behaviors. These are 255.3 thousand unique devices whose actions qualify for the New Holland audience.
INTERESTS
The New Holland audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New Holland audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.03% | 11.12x |
| Getting Off the Grid Travelers | 0.03% | 8.91x |
| Tractor Shoppers | 4.96% | 3.56x |
| Cattle Industry New Readers | 2.99% | 2.89x |
| Mowing Equipment Shoppers | 2.75% | 2.44x |
| Gun Rights Advocates | 3.37% | 2.43x |
| Xtreme Sports Fans | 2.84% | 2.39x |
| Diesel Vehicle Shoppers | 3.03% | 2.31x |
| Cleveland Indians Fans | 2.99% | 2.29x |
| Farming Simulator Video Game Fans | 3.18% | 2.25x |
Composition Percentage:
The overlap percentage between the New Holland audience and the Interest attribute.
Index: A comparison of the New Holland audience to the internet population.
Curious about what else the New Holland audience is interested in?
Sign Up
APPAREL RETAILERS
The New Holland audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New Holland audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 10.35% | 7.66x |
| Belk | 1.05% | 4.74x |
| Buckle | 2.89% | 4.39x |
| Express Outlets | 0.59% | 4.28x |
| Dressbarn | 2.87% | 3.77x |
| Lane Bryant | 3.18% | 3.68x |
| Old Navy | 4.32% | 3.42x |
| Mens Wearhouse | 5.50% | 3.40x |
| Chicos | 2.73% | 3.38x |
| Aeropostale | 1.93% | 3.31x |
Composition Percentage:
The overlap percentage between the New Holland audience and the Location attribute.
Index: A comparison of the New Holland audience to the internet population.
Want to find more of the New Holland audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New Holland audience is Saskatchewan Media & Retail Cluster.
| Content Affinity | Composition | Index |
| Saskatchewan Media & Retail Cluster | 0.09% | 20.60x |
| Fashion & Cosmetics | 0.03% | 14.99x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.05% | 14.23x |
| Environmental Conservation | 0.03% | 12.74x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.03% | 10.49x |
| ISPs & Local Services | 0.03% | 10.42x |
| Quinceanera Planning | 0.03% | 10.18x |
| Assorted Topics (Television, Origami, Men's Health) | 0.14% | 10.15x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.14% | 7.81x |
| Rural Living | 0.05% | 7.65x |
Composition Percentage:
The overlap percentage between the New Holland audience and the Content Affinity attribute.
Index: A comparison of the New Holland audience to the internet population.
Want to see more of the Content Affinities the New Holland audience visits?
Sign Up
DEMOGRAPHICS
The New Holland audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the New Holland audience?
Sign Up