Explore the New Holland Audience
Below you'll find more information about the New Holland audience, broken down in different categories based on their digital and physical behaviors. These are 177.2 thousand unique devices whose actions qualify for the New Holland audience.
INTERESTS
The New Holland audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New Holland audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 2.88% | 2.86x |
| Cattle Industry New Readers | 2.31% | 2.60x |
| Mowing Equipment Shoppers | 2.17% | 2.59x |
| Truck Shoppers | 2.14% | 1.88x |
| Cleveland Cavaliers Fans | 1.34% | 1.88x |
| Iowa Hawkeyes Fans | 1.60% | 1.85x |
| Xtreme Sports Fans | 1.94% | 1.84x |
| Black Friday Deal Shoppers | 2.08% | 1.83x |
| Farmers | 1.85% | 1.81x |
| Diesel Vehicle Shoppers | 4.08% | 1.80x |
Composition Percentage:
The overlap percentage between the New Holland audience and the Interest attribute.
Index: A comparison of the New Holland audience to the internet population.
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APPAREL RETAILERS
The New Holland audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New Holland audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 18.64% | 6.93x |
| Belk | 1.44% | 6.39x |
| Express Outlets | 0.27% | 4.89x |
| Aeropostale | 2.09% | 4.80x |
| Dressbarn | 2.59% | 4.68x |
| Eddie Bauer | 0.77% | 4.40x |
| Old Navy | 3.47% | 4.26x |
| Chicos | 2.34% | 4.21x |
| Columbia | 0.54% | 4.18x |
| American Eagle Outfitters | 2.99% | 4.05x |
Composition Percentage:
The overlap percentage between the New Holland audience and the Location attribute.
Index: A comparison of the New Holland audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New Holland audience is Farming & Agriculture.
| Content Affinity | Composition | Index |
| Farming & Agriculture | 0.51% | 6.33x |
| Missouri Travel & Outdoors Cluster | 1.20% | 3.89x |
| Canada News | 0.09% | 3.67x |
| Christian Youth | 0.17% | 3.56x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 0.86% | 3.50x |
| Upstate New York Travel Cluster | 0.71% | 3.28x |
| South Dakota Cluster | 0.63% | 3.16x |
| North Dakota Cluster | 0.77% | 2.85x |
| Garden Power Equipment | 1.20% | 2.81x |
| Tiny & Modular Home Researchers | 0.48% | 2.73x |
Composition Percentage:
The overlap percentage between the New Holland audience and the Content Affinity attribute.
Index: A comparison of the New Holland audience to the internet population.
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DEMOGRAPHICS
The New Holland audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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