Dstillery Audiences

NEW HOLLAND

Audience Size: 52.8 Thousand Devices

Explore the New Holland Audience

Below you'll find more information about the New Holland audience, broken down in different categories based on their digital and physical behaviors. These are 52.8 thousand unique devices whose actions qualify for the New Holland audience.

Dstillery Crafted Audiences

INTERESTS

The New Holland audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Holland audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 7.87% 3.36x
Men's Clothing Shoppers 1.40% 3.02x
Green Bay Packers Fans 5.59% 2.58x
Wisconsin County and Local Fair Visitors 6.47% 2.53x
SEC Fans 4.02% 2.50x
Nashville Trip Planners 2.62% 2.36x
Camaro Enthusiasts 3.50% 2.34x
Cattle Industry News Readers 3.67% 2.32x
Essential Oils Enthusiasts 2.10% 2.30x
Kansas City Trip Planners 5.24% 2.26x
Composition Percentage: The overlap percentage between the New Holland audience and the Interest attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Holland audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Holland audience is Maurices.

Location Composition Index
Maurices 4.33% 5.02x
Carhartt 16.01% 4.95x
Intermix 0.13% 2.98x
Buckle 1.62% 2.97x
LL Bean 0.13% 2.93x
Belk 0.45% 2.92x
Ralph Lauren 0.26% 2.68x
American Eagle Outfitters 1.21% 2.46x
Calvin Klein 0.07% 2.42x
Mens Wearhouse 1.41% 2.40x
Composition Percentage: The overlap percentage between the New Holland audience and the Location attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Holland audience is Wisconsin Local Research Cluster.

Content Affinity Composition Index
Wisconsin Local Research Cluster 3.32% 5.53x
Central & South American News 0.26% 5.21x
South Dakota Cluster 1.22% 4.46x
Sewing, Embroidery & Fabrics 0.52% 4.31x
Missouri Travel & Outdoors Cluster 1.92% 4.07x
Wisconsin Universities 1.92% 4.03x
Nature & Wildlife 0.52% 4.01x
University Press 0.27% 3.93x
Alternative Movie Streaming 0.12% 3.75x
Nebraska Cluster 2.10% 3.66x
Composition Percentage: The overlap percentage between the New Holland audience and the Content Affinity attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Holland audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female