Dstillery Audiences

NEW HOLLAND

Audience Size: 36 Thousand Devices

Explore the New Holland Audience

Below you'll find more information about the New Holland audience, broken down in different categories based on their digital and physical behaviors. These are 36 thousand unique devices whose actions qualify for the New Holland audience.

Dstillery Crafted Audiences

INTERESTS

The New Holland audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Holland audience is Sunglasses Shoppers.

Interest Composition Index
Sunglasses Shoppers 17.39% 4.67x
Endocrinologists 13.04% 4.58x
Background Check Users 13.04% 3.74x
Dungeons and Dragons Fans 8.70% 3.45x
Urban Movie Channel Watchers 8.70% 3.41x
Online Games Enthusiasts 8.70% 2.68x
Readers of Malayalam Content 8.70% 2.59x
Motor Scooter Enthusiasts 5.96% 2.42x
Readers of Panamanian Content 4.91% 2.22x
IT News Readers 4.56% 2.18x
Composition Percentage: The overlap percentage between the New Holland audience and the Interest attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Holland audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Holland audience is Dressbarn.

Location Composition Index
Dressbarn 5.26% 7.11x
Maurices 6.54% 6.17x
American Eagle Outfitters 3.27% 5.14x
Buckle 3.27% 4.70x
Old Navy 4.58% 4.67x
Carhartt 32.03% 4.28x
J. Crew 1.31% 3.60x
Gap 1.96% 3.51x
Express 2.61% 3.35x
Abercrombie & Fitch 0.15% 3.32x
Composition Percentage: The overlap percentage between the New Holland audience and the Location attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Holland audience is Tahoe & Reno Tourism.

Content Affinity Composition Index
Tahoe & Reno Tourism 1.05% 7.78x
South Dakota Cluster 1.75% 4.72x
University Press 0.27% 3.93x
Gossip & Entertainment 0.42% 3.84x
Alternative Movie Streaming 0.12% 3.75x
Fishing 0.70% 3.72x
Idaho Cluster 1.40% 3.51x
Theme Park Tourism 1.05% 3.35x
Computers 8.70% 3.34x
Data Analysis & Scripting 0.70% 3.32x
Composition Percentage: The overlap percentage between the New Holland audience and the Content Affinity attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Holland audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male