Dstillery Audiences

NEW HOLLAND

Audience Size: 213.7 Thousand Devices

Explore the New Holland Audience

Below you'll find more information about the New Holland audience, broken down in different categories based on their digital and physical behaviors. These are 213.7 thousand unique devices whose actions qualify for the New Holland audience.

Dstillery Crafted Audiences

INTERESTS

The New Holland audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Holland audience is Xtreme Sports Fans.

Interest Composition Index
Xtreme Sports Fans 4.47% 2.50x
Tractor Shoppers 4.55% 2.47x
Cattle Industry New Readers 4.31% 2.45x
Mowing Equipment Shoppers 4.07% 2.40x
North Midwest State Fair Visitors 5.19% 2.37x
Outdoors Enthusiasts 4.23% 2.15x
Gun Rights Advocates 4.55% 2.09x
RV Shoppers 3.91% 2.02x
Truck Drivers 3.67% 2.01x
Lawn and Home Pest Control Researchers 3.67% 1.98x
Composition Percentage: The overlap percentage between the New Holland audience and the Interest attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Holland audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Holland audience is Carhartt.

Location Composition Index
Carhartt 25.11% 5.63x
Belk 1.54% 5.43x
Buckle 5.06% 4.21x
Express Outlets 0.79% 3.75x
Dressbarn 3.07% 3.60x
Lane Bryant 3.45% 3.57x
Johnston and Murphy 4.44% 3.49x
Eddie Bauer 1.72% 3.24x
Journeys 5.95% 3.22x
Old Navy 6.23% 3.19x
Composition Percentage: The overlap percentage between the New Holland audience and the Location attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Holland audience is Hobby Drones & Remote-Controlled Cars.

Content Affinity Composition Index
Hobby Drones & Remote-Controlled Cars 0.40% 8.07x
Farming & Agriculture 0.40% 6.99x
Christian Music 0.24% 4.93x
Construction Apparel 0.24% 4.07x
Idaho Cluster 1.28% 4.04x
Canada Tourism Research Cluster 0.24% 3.87x
Alternative Movie Streaming 0.12% 3.75x
Networking Marketing 0.24% 3.67x
Canada News 0.09% 3.67x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.09% 3.62x
Composition Percentage: The overlap percentage between the New Holland audience and the Content Affinity attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Holland audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female