Explore the New Holland Audience
Below you'll find more information about the New Holland audience, broken down in different categories based on their digital and physical behaviors. These are 56.7 thousand unique devices whose actions qualify for the New Holland audience.
INTERESTS
The New Holland audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New Holland audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.39% | 3.55x |
| Family Adventures Travelers | 0.37% | 2.93x |
| Food Allergies Researchers | 0.92% | 2.83x |
| Meat Smokers Receipe Researchers | 1.47% | 2.67x |
| Indie Coffee Shoppers | 1.47% | 2.50x |
| Beard Care Researchers | 0.74% | 2.47x |
| Work Hard, Play Hard Travelers | 1.10% | 2.42x |
| BBQ Recipe Researchers | 1.47% | 2.41x |
| Wisconsin County and Local Fair Visitors | 6.07% | 2.39x |
| Kansas City Trip Planners | 6.07% | 2.33x |
Composition Percentage:
The overlap percentage between the New Holland audience and the Interest attribute.
Index: A comparison of the New Holland audience to the internet population.
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APPAREL RETAILERS
The New Holland audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New Holland audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.27% | 7.68x |
| Maurices | 3.22% | 5.18x |
| Intermix | 0.09% | 4.56x |
| Buckle | 1.59% | 4.20x |
| Belk | 0.40% | 4.02x |
| Journeys | 1.77% | 3.24x |
| Columbia | 0.20% | 3.18x |
| Tommy Bahama | 0.36% | 3.18x |
| Michael Kors | 0.65% | 3.09x |
| Lane Bryant | 0.67% | 3.06x |
Composition Percentage:
The overlap percentage between the New Holland audience and the Location attribute.
Index: A comparison of the New Holland audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New Holland audience is University Press.
| Content Affinity | Composition | Index |
| University Press | 0.27% | 3.93x |
| Online Mini Game Players | 0.39% | 3.89x |
| Alternative Movie Streaming | 0.12% | 3.75x |
| Sewing, Embroidery & Fabrics | 0.37% | 2.87x |
| Kansas City News | 2.94% | 2.83x |
| Missouri Travel & Outdoors Cluster | 1.47% | 2.81x |
| Golf Travel & Gear | 0.39% | 2.80x |
| Magic & Games | 1.18% | 2.76x |
| Nebraska Cluster | 1.47% | 2.72x |
| Space & National Security | 0.37% | 2.72x |
Composition Percentage:
The overlap percentage between the New Holland audience and the Content Affinity attribute.
Index: A comparison of the New Holland audience to the internet population.
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DEMOGRAPHICS
The New Holland audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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