Dstillery Audiences

NEW HOLLAND

Audience Size: 155.2 Thousand Devices

Explore the New Holland Audience

Below you'll find more information about the New Holland audience, broken down in different categories based on their digital and physical behaviors. These are 155.2 thousand unique devices whose actions qualify for the New Holland audience.

Dstillery Crafted Audiences

INTERESTS

The New Holland audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Holland audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 8.31% 2.93x
Kansas City Trip Planners 5.94% 2.23x
Wisconsin County and Local Fair Visitors 5.62% 2.07x
Holiday Season Sporting Goods Deal Shoppers 4.15% 2.05x
Tractor Shoppers 4.48% 2.02x
Quilting Enthusiasts 3.66% 2.00x
Sustainable Food Researchers 3.91% 1.96x
Rodeo Enthusiasts 4.48% 1.89x
Iowa County and Local Fair Visitors 5.13% 1.81x
Backyard Farmers 3.01% 1.81x
Composition Percentage: The overlap percentage between the New Holland audience and the Interest attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Holland audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Holland audience is Maurices.

Location Composition Index
Maurices 8.20% 2.77x
Carhartt 35.44% 2.35x
Belk 1.18% 2.06x
Supreme 0.02% 1.84x
Buckle 3.64% 1.84x
Dressbarn 2.12% 1.48x
Old Navy 4.58% 1.45x
American Eagle Outfitters 2.31% 1.39x
Eddie Bauer 1.06% 1.35x
Victoria's Secret 3.91% 1.32x
Composition Percentage: The overlap percentage between the New Holland audience and the Location attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Holland audience is Central & South American News.

Content Affinity Composition Index
Central & South American News 0.24% 5.23x
North Dakota Cluster 2.12% 4.92x
Antiques & Auctions 0.50% 4.36x
Online Games for Kids 0.32% 4.36x
University Press 0.27% 3.93x
Sewing, Embroidery & Fabrics 0.57% 3.92x
Nebraska Cluster 3.26% 3.88x
Alternative Movie Streaming 0.12% 3.75x
Scrapbooking & Home Art Projects 0.41% 3.42x
Missouri Travel & Outdoors Cluster 2.04% 3.04x
Composition Percentage: The overlap percentage between the New Holland audience and the Content Affinity attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Holland audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female