Dstillery Audiences

NEW HOLLAND

Audience Size: 255.3 Thousand Devices

Explore the New Holland Audience

Below you'll find more information about the New Holland audience, broken down in different categories based on their digital and physical behaviors. These are 255.3 thousand unique devices whose actions qualify for the New Holland audience.

Dstillery Crafted Audiences

INTERESTS

The New Holland audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Holland audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.03% 11.12x
Getting Off the Grid Travelers 0.03% 8.91x
Tractor Shoppers 4.96% 3.56x
Cattle Industry New Readers 2.99% 2.89x
Mowing Equipment Shoppers 2.75% 2.44x
Gun Rights Advocates 3.37% 2.43x
Xtreme Sports Fans 2.84% 2.39x
Diesel Vehicle Shoppers 3.03% 2.31x
Cleveland Indians Fans 2.99% 2.29x
Farming Simulator Video Game Fans 3.18% 2.25x
Composition Percentage: The overlap percentage between the New Holland audience and the Interest attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Holland audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Holland audience is Carhartt.

Location Composition Index
Carhartt 10.35% 7.66x
Belk 1.05% 4.74x
Buckle 2.89% 4.39x
Express Outlets 0.59% 4.28x
Dressbarn 2.87% 3.77x
Lane Bryant 3.18% 3.68x
Old Navy 4.32% 3.42x
Mens Wearhouse 5.50% 3.40x
Chicos 2.73% 3.38x
Aeropostale 1.93% 3.31x
Composition Percentage: The overlap percentage between the New Holland audience and the Location attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Holland audience is Saskatchewan Media & Retail Cluster.

Content Affinity Composition Index
Saskatchewan Media & Retail Cluster 0.09% 20.60x
Fashion & Cosmetics 0.03% 14.99x
Assorted Topics (Animals, Clothing, Events, Education) 0.05% 14.23x
Environmental Conservation 0.03% 12.74x
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 10.49x
ISPs & Local Services 0.03% 10.42x
Quinceanera Planning 0.03% 10.18x
Assorted Topics (Television, Origami, Men's Health) 0.14% 10.15x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.14% 7.81x
Rural Living 0.05% 7.65x
Composition Percentage: The overlap percentage between the New Holland audience and the Content Affinity attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Holland audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female