Dstillery Audiences

NEW HOLLAND

Audience Size: 274 Thousand Devices

Explore the New Holland Audience

Below you'll find more information about the New Holland audience, broken down in different categories based on their digital and physical behaviors. These are 274 thousand unique devices whose actions qualify for the New Holland audience.

Dstillery Crafted Audiences

INTERESTS

The New Holland audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Holland audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.03% 11.12x
Essential Oils Enthusiasts 0.04% 9.42x
Getting Off the Grid Travelers 0.03% 8.91x
Tractor Shoppers 5.47% 2.47x
North Midwest State Fair Visitors 4.90% 2.20x
Mowing Equipment Shoppers 3.90% 2.04x
Xtreme Sports Fans 3.94% 1.89x
Wisconsin County and Local Fair Visitors 4.42% 1.82x
Farming Real Estate Researchers 3.81% 1.81x
RC Helicopters and Drones Hobbyists 3.98% 1.79x
Composition Percentage: The overlap percentage between the New Holland audience and the Interest attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Holland audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Holland audience is Buckle.

Location Composition Index
Buckle 4.06% 4.12x
Carhartt 0.44% 4.12x
Belk 0.88% 4.06x
Express Outlets 0.69% 3.71x
Lane Bryant 2.96% 3.28x
Eddie Bauer 1.39% 3.25x
Dressbarn 2.77% 3.23x
Mens Wearhouse 5.15% 3.12x
Johnston and Murphy 4.60% 3.06x
Aeropostale 2.70% 3.03x
Composition Percentage: The overlap percentage between the New Holland audience and the Location attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Holland audience is Saskatchewan Media & Retail Cluster.

Content Affinity Composition Index
Saskatchewan Media & Retail Cluster 0.09% 20.60x
Fashion & Cosmetics 0.03% 14.99x
Assorted Topics (Animals, Clothing, Events, Education) 0.05% 14.23x
Environmental Conservation 0.03% 12.74x
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 10.49x
ISPs & Local Services 0.03% 10.42x
Quinceanera Planning 0.03% 10.18x
Flags & Trump 0.04% 9.54x
Quebec Hunting & Outdoors Cluster 0.04% 9.28x
Survey Websites 0.04% 8.87x
Composition Percentage: The overlap percentage between the New Holland audience and the Content Affinity attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Holland audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female