Explore the New Holland Audience
Below you'll find more information about the New Holland audience, broken down in different categories based on their digital and physical behaviors. These are 36 thousand unique devices whose actions qualify for the New Holland audience.
INTERESTS
The New Holland audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New Holland audience is Sunglasses Shoppers.
| Interest | Composition | Index |
| Sunglasses Shoppers | 17.39% | 4.67x |
| Endocrinologists | 13.04% | 4.58x |
| Background Check Users | 13.04% | 3.74x |
| Dungeons and Dragons Fans | 8.70% | 3.45x |
| Urban Movie Channel Watchers | 8.70% | 3.41x |
| Online Games Enthusiasts | 8.70% | 2.68x |
| Readers of Malayalam Content | 8.70% | 2.59x |
| Motor Scooter Enthusiasts | 5.96% | 2.42x |
| Readers of Panamanian Content | 4.91% | 2.22x |
| IT News Readers | 4.56% | 2.18x |
Composition Percentage:
The overlap percentage between the New Holland audience and the Interest attribute.
Index: A comparison of the New Holland audience to the internet population.
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APPAREL RETAILERS
The New Holland audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New Holland audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 5.26% | 7.11x |
| Maurices | 6.54% | 6.17x |
| American Eagle Outfitters | 3.27% | 5.14x |
| Buckle | 3.27% | 4.70x |
| Old Navy | 4.58% | 4.67x |
| Carhartt | 32.03% | 4.28x |
| J. Crew | 1.31% | 3.60x |
| Gap | 1.96% | 3.51x |
| Express | 2.61% | 3.35x |
| Abercrombie & Fitch | 0.15% | 3.32x |
Composition Percentage:
The overlap percentage between the New Holland audience and the Location attribute.
Index: A comparison of the New Holland audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New Holland audience is Tahoe & Reno Tourism.
| Content Affinity | Composition | Index |
| Tahoe & Reno Tourism | 1.05% | 7.78x |
| South Dakota Cluster | 1.75% | 4.72x |
| University Press | 0.27% | 3.93x |
| Gossip & Entertainment | 0.42% | 3.84x |
| Alternative Movie Streaming | 0.12% | 3.75x |
| Fishing | 0.70% | 3.72x |
| Idaho Cluster | 1.40% | 3.51x |
| Theme Park Tourism | 1.05% | 3.35x |
| Computers | 8.70% | 3.34x |
| Data Analysis & Scripting | 0.70% | 3.32x |
Composition Percentage:
The overlap percentage between the New Holland audience and the Content Affinity attribute.
Index: A comparison of the New Holland audience to the internet population.
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DEMOGRAPHICS
The New Holland audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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