Dstillery Audiences

NEW HOLLAND

Audience Size: 239.9 Thousand Devices

Explore the New Holland Audience

Below you'll find more information about the New Holland audience, broken down in different categories based on their digital and physical behaviors. These are 239.9 thousand unique devices whose actions qualify for the New Holland audience.

Dstillery Crafted Audiences

INTERESTS

The New Holland audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Holland audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 5.01% 2.52x
Cattle Industry New Readers 4.38% 2.31x
North Midwest State Fair Visitors 4.73% 2.03x
Mowing Equipment Shoppers 3.67% 2.02x
Iowa Hawkeyes Fans 4.23% 1.98x
Farming Simulator Video Game Fans 4.45% 1.93x
Pontoon Boat Researchers 3.81% 1.90x
Commercial Truck Researchers 3.60% 1.90x
Diesel Vehicle Shoppers 4.02% 1.89x
Xtreme Sports Fans 3.60% 1.78x
Composition Percentage: The overlap percentage between the New Holland audience and the Interest attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Holland audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Holland audience is Carhartt.

Location Composition Index
Carhartt 20.50% 5.61x
Belk 1.55% 5.33x
Buckle 5.39% 4.34x
Dressbarn 3.46% 3.69x
Express Outlets 0.84% 3.63x
Johnston and Murphy 6.19% 3.63x
Lane Bryant 3.64% 3.59x
Levi Strauss 0.66% 3.27x
Mens Wearhouse 5.61% 3.26x
Old Navy 6.76% 3.25x
Composition Percentage: The overlap percentage between the New Holland audience and the Location attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Holland audience is Hobby Drones & Remote-Controlled Cars.

Content Affinity Composition Index
Hobby Drones & Remote-Controlled Cars 0.35% 6.31x
Auctions & Repossessions 0.21% 4.30x
Alternative Movie Streaming 0.12% 3.75x
Canada News 0.09% 3.67x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.09% 3.62x
Psychology & Social Work 0.21% 3.49x
Internet Radio 0.35% 3.41x
Missouri Travel & Outdoors Cluster 1.48% 3.23x
Trucks 0.49% 3.12x
Idaho Cluster 0.85% 2.97x
Composition Percentage: The overlap percentage between the New Holland audience and the Content Affinity attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Holland audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female