Explore the New Holland Audience
Below you'll find more information about the New Holland audience, broken down in different categories based on their digital and physical behaviors. These are 213.7 thousand unique devices whose actions qualify for the New Holland audience.
INTERESTS
The New Holland audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New Holland audience is Xtreme Sports Fans.
| Interest | Composition | Index |
| Xtreme Sports Fans | 4.47% | 2.50x |
| Tractor Shoppers | 4.55% | 2.47x |
| Cattle Industry New Readers | 4.31% | 2.45x |
| Mowing Equipment Shoppers | 4.07% | 2.40x |
| North Midwest State Fair Visitors | 5.19% | 2.37x |
| Outdoors Enthusiasts | 4.23% | 2.15x |
| Gun Rights Advocates | 4.55% | 2.09x |
| RV Shoppers | 3.91% | 2.02x |
| Truck Drivers | 3.67% | 2.01x |
| Lawn and Home Pest Control Researchers | 3.67% | 1.98x |
Composition Percentage:
The overlap percentage between the New Holland audience and the Interest attribute.
Index: A comparison of the New Holland audience to the internet population.
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APPAREL RETAILERS
The New Holland audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New Holland audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 25.11% | 5.63x |
| Belk | 1.54% | 5.43x |
| Buckle | 5.06% | 4.21x |
| Express Outlets | 0.79% | 3.75x |
| Dressbarn | 3.07% | 3.60x |
| Lane Bryant | 3.45% | 3.57x |
| Johnston and Murphy | 4.44% | 3.49x |
| Eddie Bauer | 1.72% | 3.24x |
| Journeys | 5.95% | 3.22x |
| Old Navy | 6.23% | 3.19x |
Composition Percentage:
The overlap percentage between the New Holland audience and the Location attribute.
Index: A comparison of the New Holland audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New Holland audience is Hobby Drones & Remote-Controlled Cars.
| Content Affinity | Composition | Index |
| Hobby Drones & Remote-Controlled Cars | 0.40% | 8.07x |
| Farming & Agriculture | 0.40% | 6.99x |
| Christian Music | 0.24% | 4.93x |
| Construction Apparel | 0.24% | 4.07x |
| Idaho Cluster | 1.28% | 4.04x |
| Canada Tourism Research Cluster | 0.24% | 3.87x |
| Alternative Movie Streaming | 0.12% | 3.75x |
| Networking Marketing | 0.24% | 3.67x |
| Canada News | 0.09% | 3.67x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.09% | 3.62x |
Composition Percentage:
The overlap percentage between the New Holland audience and the Content Affinity attribute.
Index: A comparison of the New Holland audience to the internet population.
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DEMOGRAPHICS
The New Holland audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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