Dstillery Audiences

NEW HOLLAND

Audience Size: 127.6 Thousand Devices

Explore the New Holland Audience

Below you'll find more information about the New Holland audience, broken down in different categories based on their digital and physical behaviors. These are 127.6 thousand unique devices whose actions qualify for the New Holland audience.

Dstillery Crafted Audiences

INTERESTS

The New Holland audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Holland audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 7.58% 2.89x
Kansas City Trip Planners 6.65% 2.34x
Kansas City Royals Fans 5.19% 2.22x
Rapid City Trip Planners 4.26% 2.18x
Tractor Shoppers 5.19% 2.17x
Truck Drivers 4.79% 2.05x
Iowa County and Local Fair Visitors 5.19% 1.98x
Farm Finance Researchers 3.32% 1.96x
New Homeowners 3.72% 1.94x
Kitchen Stove Shoppers 3.06% 1.90x
Composition Percentage: The overlap percentage between the New Holland audience and the Interest attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Holland audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Holland audience is Maurices.

Location Composition Index
Maurices 2.43% 8.88x
Carhartt 34.28% 5.70x
Tommy Bahama 0.71% 4.10x
Belk 0.76% 4.06x
Buckle 2.50% 3.42x
Abercrombie & Fitch 0.19% 3.32x
Express Outlets 0.36% 3.15x
Dressbarn 1.55% 3.03x
Lane Bryant 1.79% 2.91x
Old Navy 3.37% 2.85x
Composition Percentage: The overlap percentage between the New Holland audience and the Location attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Holland audience is Internet Radio.

Content Affinity Composition Index
Internet Radio 0.66% 8.60x
South Dakota Cluster 2.53% 5.26x
Trucks 0.53% 4.74x
North Dakota Cluster 3.46% 4.68x
Low Budget Shoppers 0.27% 3.84x
Alternative Movie Streaming 0.12% 3.75x
University Press 0.27% 3.72x
Power Tools 0.53% 3.59x
Auto Tires & Parts Repair Researchers 0.27% 3.58x
Beauty & Cosmetics 0.27% 3.53x
Composition Percentage: The overlap percentage between the New Holland audience and the Content Affinity attribute.
Index: A comparison of the New Holland audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Holland audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female