Dstillery Audiences

NIKE

Audience Size: 373.5 Thousand Devices

Explore the Nike Audience

Below you'll find more information about the Nike audience, broken down in different categories based on their digital and physical behaviors. These are 373.5 thousand unique devices whose actions qualify for the Nike audience.

Dstillery Crafted Audiences

INTERESTS

The Nike audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nike audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.53% 3.45x
Ballet Enthusiasts 4.47% 3.31x
Investment Banking Professionals 3.39% 3.10x
Venture Capitalists 2.93% 3.00x
New York Trip Planners 4.60% 2.92x
Online Grocery Shoppers 7.54% 2.65x
Restaurant Menu Researchers 2.98% 2.55x
SEO Specialists 2.91% 2.51x
Luxury Womens Brands Shoppers 3.04% 2.50x
Shared Work Space Researchers 2.58% 2.47x
Composition Percentage: The overlap percentage between the Nike audience and the Interest attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nike audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nike audience is Everlane.

Location Composition Index
Everlane 0.66% 55.95x
Columbia 7.50% 50.52x
Express Outlets 3.50% 47.59x
Armani 14.58% 45.44x
Ralph Lauren 5.38% 43.85x
Intermix 4.45% 43.11x
Club Monaco 5.83% 41.62x
Joe's Jeans 2.26% 35.85x
Saint Laurent Paris 3.91% 35.67x
Calvin Klein 3.95% 34.65x
Composition Percentage: The overlap percentage between the Nike audience and the Location attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nike audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 2.32% 5.44x
NYC Tourist Attractions 3.37% 5.12x
New York City Education & News Cluster 2.08% 4.50x
Fashion Cluster 1.71% 3.17x
Legal Information Research Cluster 1.53% 2.98x
New York City Family & Activity Cluster 1.66% 2.72x
Oregon News 2.15% 2.30x
Travel Adventure 1.58% 1.93x
New Jersey News Cluster 2.17% 1.63x
Stock Market Investing Researchers 3.99% 1.57x
Composition Percentage: The overlap percentage between the Nike audience and the Content Affinity attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nike audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male