Explore the Nike Audience
Below you'll find more information about the Nike audience, broken down in different categories based on their digital and physical behaviors. These are 520 thousand unique devices whose actions qualify for the Nike audience.
INTERESTS
The Nike audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nike audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.80% | 2.00x |
| Seattle Trip Planners | 5.56% | 1.93x |
| Las Vegas Nightlife Researchers | 4.81% | 1.89x |
| Oregon Trip Planners | 3.99% | 1.88x |
| Opera Enthusiasts | 3.48% | 1.88x |
| North West State Fair Visitors | 4.33% | 1.82x |
| Thrift Store Shoppers | 3.77% | 1.81x |
| Online Grocery Shoppers | 4.13% | 1.80x |
| Seattle Seahawks Fans | 4.33% | 1.80x |
| Ballet Enthusiasts | 3.53% | 1.79x |
Composition Percentage:
The overlap percentage between the Nike audience and the Interest attribute.
Index: A comparison of the Nike audience to the internet population.
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APPAREL RETAILERS
The Nike audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nike audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 9.86% | 46.09x |
| Joe's Jeans | 1.84% | 34.75x |
| Columbia | 8.89% | 31.11x |
| Intermix | 4.95% | 30.13x |
| Levi Strauss | 8.56% | 29.03x |
| Club Monaco | 7.07% | 28.93x |
| Zara | 12.57% | 27.10x |
| Topshop | 2.38% | 26.83x |
| Supreme | 0.69% | 26.71x |
| Kate Spade | 14.31% | 25.79x |
Composition Percentage:
The overlap percentage between the Nike audience and the Location attribute.
Index: A comparison of the Nike audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nike audience is Shipping & Logistics.
| Content Affinity | Composition | Index |
| Shipping & Logistics | 0.10% | 4.36x |
| Pacific Northwest Sports & News Cluster | 1.84% | 4.00x |
| Canadian Lifestyle | 0.05% | 3.99x |
| Canada Shopping - General Commerce | 0.05% | 3.88x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.05% | 3.88x |
| Homeschooling | 0.08% | 3.72x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.10% | 3.67x |
| Institutional Investing | 0.24% | 3.57x |
| Mobile Industry Information | 0.31% | 3.48x |
| Illinois College Sports | 0.07% | 3.43x |
Composition Percentage:
The overlap percentage between the Nike audience and the Content Affinity attribute.
Index: A comparison of the Nike audience to the internet population.
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DEMOGRAPHICS
The Nike audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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