Explore the Nike Audience
Below you'll find more information about the Nike audience, broken down in different categories based on their digital and physical behaviors. These are 170 thousand unique devices whose actions qualify for the Nike audience.
INTERESTS
The Nike audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nike audience is Oregon County and Local Fair Visitors.
| Interest | Composition | Index |
| Oregon County and Local Fair Visitors | 4.95% | 2.03x |
| Sightseeing Travelers | 3.34% | 2.03x |
| Miami Trip Planners | 3.11% | 1.97x |
| Western Canada Skiers and Snowboarders | 2.76% | 1.91x |
| Vacation Planners | 3.00% | 1.90x |
| Luxury Retail Researchers | 1.61% | 1.87x |
| Tennis Players | 2.53% | 1.80x |
| Entrepreneurs | 2.65% | 1.80x |
| Medical Coding Content Readers | 5.18% | 1.79x |
| Online Grammar Tool Users | 1.61% | 1.79x |
Composition Percentage:
The overlap percentage between the Nike audience and the Interest attribute.
Index: A comparison of the Nike audience to the internet population.
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APPAREL RETAILERS
The Nike audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nike audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 1.19% | 39.08x |
| Levi Strauss | 0.23% | 26.04x |
| Express Outlets | 7.65% | 22.13x |
| Kate Spade | 11.18% | 18.20x |
| Columbia | 4.01% | 17.78x |
| Club Monaco | 2.15% | 17.73x |
| Brooks Brothers | 9.30% | 16.22x |
| Calvin Klein | 0.75% | 15.75x |
| Ralph Lauren | 7.52% | 15.47x |
| Coach | 13.18% | 14.15x |
Composition Percentage:
The overlap percentage between the Nike audience and the Location attribute.
Index: A comparison of the Nike audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nike audience is Travel, Food, Fashion & Fitness.
| Content Affinity | Composition | Index |
| Travel, Food, Fashion & Fitness | 0.35% | 5.61x |
| Scrapbooking & Home Art Projects | 0.46% | 3.96x |
| Food Cluster | 0.27% | 3.96x |
| Home Printing | 0.05% | 3.94x |
| Upstate New York State Athletics | 0.05% | 3.91x |
| South Africa News Cluster | 0.19% | 3.77x |
| Maps & Navigation | 0.19% | 3.65x |
| Flower Shopping | 0.09% | 3.63x |
| Cruise Vacations | 0.35% | 3.57x |
| India Cluster | 0.35% | 3.52x |
Composition Percentage:
The overlap percentage between the Nike audience and the Content Affinity attribute.
Index: A comparison of the Nike audience to the internet population.
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DEMOGRAPHICS
The Nike audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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