Explore the Nike Audience
Below you'll find more information about the Nike audience, broken down in different categories based on their digital and physical behaviors. These are 450.9 thousand unique devices whose actions qualify for the Nike audience.
INTERESTS
The Nike audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nike audience is Readers of Chinese Content.
| Interest | Composition | Index |
| Readers of Chinese Content | 2.11% | 1.62x |
| New York City Events Researchers | 3.24% | 1.56x |
| Online Grocery Shoppers | 3.65% | 1.54x |
| Readers of Belizean Content | 2.20% | 1.54x |
| Seattle Trip Planners | 4.02% | 1.54x |
| Luxury Department Store Shoppers | 2.92% | 1.51x |
| Readers of Panamanian Content | 2.23% | 1.50x |
| Cape Cod News Readers | 2.64% | 1.47x |
| Miami Heat Fans | 2.82% | 1.45x |
| Ballet Enthusiasts | 2.96% | 1.45x |
Composition Percentage:
The overlap percentage between the Nike audience and the Interest attribute.
Index: A comparison of the Nike audience to the internet population.
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APPAREL RETAILERS
The Nike audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nike audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 7.28% | 44.84x |
| Intermix | 5.57% | 36.95x |
| Everlane | 0.67% | 35.46x |
| Club Monaco | 6.09% | 32.61x |
| Joe's Jeans | 1.95% | 29.82x |
| Zara | 12.15% | 29.44x |
| Armani | 14.87% | 27.66x |
| Ralph Lauren | 6.11% | 27.29x |
| Calvin Klein | 2.62% | 27.20x |
| Levi Strauss | 7.36% | 26.33x |
Composition Percentage:
The overlap percentage between the Nike audience and the Location attribute.
Index: A comparison of the Nike audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nike audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.02% | 29.90x |
| Washington D.C. Hotels | 0.03% | 26.33x |
| Golf & Boats | 0.02% | 19.69x |
| Handyman Tools | 0.02% | 19.15x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.02% | 15.63x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.06% | 14.63x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.03% | 12.99x |
| Home Décor, Furniture, & Decorating | 0.02% | 12.85x |
| Sports - Skiing, Snowboarding | 0.02% | 11.88x |
| Canadian Construction & Renovation Research Cluster | 0.03% | 11.41x |
Composition Percentage:
The overlap percentage between the Nike audience and the Content Affinity attribute.
Index: A comparison of the Nike audience to the internet population.
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DEMOGRAPHICS
The Nike audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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