Explore the Nike Audience
Below you'll find more information about the Nike audience, broken down in different categories based on their digital and physical behaviors. These are 29.2 thousand unique devices whose actions qualify for the Nike audience.
INTERESTS
The Nike audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nike audience is Readers of Argentinian Content.
| Interest | Composition | Index |
| Readers of Argentinian Content | 4.73% | 2.91x |
| Readers of Nicaraguan Content | 5.22% | 2.67x |
| Readers of Costa Rican Content | 4.98% | 2.63x |
| Readers of Puerto Rican Content | 4.73% | 2.56x |
| Portland Trail Blazers Fans | 4.48% | 2.53x |
| Food Bank Researchers | 1.74% | 2.48x |
| Baltimore Orioles Fans | 4.48% | 2.45x |
| Italian Mens National Soccer Team Fans | 3.73% | 2.40x |
| Land Rover Shoppers | 4.23% | 2.40x |
| Readers of Caribbean Content | 4.48% | 2.39x |
Composition Percentage:
The overlap percentage between the Nike audience and the Interest attribute.
Index: A comparison of the Nike audience to the internet population.
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APPAREL RETAILERS
The Nike audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nike audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 9.30% | 63.70x |
| Calvin Klein | 1.10% | 63.18x |
| Kate Spade | 14.07% | 50.18x |
| Columbia | 4.91% | 49.80x |
| Club Monaco | 2.28% | 48.95x |
| Brooks Brothers | 11.93% | 45.07x |
| Ralph Lauren | 9.69% | 43.58x |
| Coach | 17.39% | 41.69x |
| J. Crew | 17.75% | 35.13x |
| Gap | 27.91% | 34.90x |
Composition Percentage:
The overlap percentage between the Nike audience and the Location attribute.
Index: A comparison of the Nike audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nike audience is Spain News - Madrid & Seville.
| Content Affinity | Composition | Index |
| Spain News - Madrid & Seville | 1.24% | 7.25x |
| Latin American Spanish Language News | 1.00% | 4.91x |
| Sports Apparel | 1.00% | 4.79x |
| Mexico Cluster | 1.24% | 4.25x |
| Caribbean Vacation | 0.40% | 3.96x |
| Food Cluster | 0.27% | 3.96x |
| Home Printing | 0.05% | 3.94x |
| Upstate New York State Athletics | 0.05% | 3.91x |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.52% | 3.77x |
| Flower Shopping | 0.09% | 3.63x |
Composition Percentage:
The overlap percentage between the Nike audience and the Content Affinity attribute.
Index: A comparison of the Nike audience to the internet population.
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DEMOGRAPHICS
The Nike audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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