Dstillery Audiences

NIKE

Audience Size: 96.8 Thousand Devices

Explore the Nike Audience

Below you'll find more information about the Nike audience, broken down in different categories based on their digital and physical behaviors. These are 96.8 thousand unique devices whose actions qualify for the Nike audience.

Dstillery Crafted Audiences

INTERESTS

The Nike audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nike audience is Mens Business Clothes Shoppers.

Interest Composition Index
Mens Business Clothes Shoppers 1.62% 3.01x
Holiday Gift Shoppers 1.41% 2.60x
US Judiciary System Researchers 2.22% 2.48x
Global Destinations Reopening Researchers 2.02% 2.44x
Winter Sports Destination Seekers 1.82% 2.42x
Northwestern Wildcats Fans 3.84% 2.39x
Psychiatrist Content Readers 2.42% 2.38x
St Patricks Day Celebrators 1.21% 2.37x
Men's Underwear Shoppers 3.84% 2.36x
Valentines Day Celebrators 2.02% 2.32x
Composition Percentage: The overlap percentage between the Nike audience and the Interest attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nike audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nike audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 1.07% 58.66x
Express Outlets 7.47% 34.59x
Levi Strauss 0.18% 34.03x
Club Monaco 2.81% 33.03x
Kate Spade 11.32% 27.47x
Ralph Lauren 7.04% 25.72x
Columbia 3.45% 25.07x
Intermix 1.07% 22.65x
Brooks Brothers 8.49% 21.13x
Coach 13.68% 21.11x
Composition Percentage: The overlap percentage between the Nike audience and the Location attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nike audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 0.81% 4.65x
Food Cluster 0.27% 3.96x
Home Printing 0.05% 3.94x
Science Education & Resources 0.40% 3.70x
Flower Shopping 0.09% 3.63x
Tahoe & Reno Tourism 0.40% 3.56x
Chicago Cluster 4.44% 3.48x
Liberal Media - Political Activism 0.40% 3.42x
University Research 0.81% 3.30x
Texas Sporting & Outdoors Cluster 0.04% 3.30x
Composition Percentage: The overlap percentage between the Nike audience and the Content Affinity attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nike audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male