Explore the Nike Audience
Below you'll find more information about the Nike audience, broken down in different categories based on their digital and physical behaviors. These are 60.2 thousand unique devices whose actions qualify for the Nike audience.
INTERESTS
The Nike audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nike audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.61% | 4.47x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.30% | 3.42x |
| Healthcare Provider Education Researchers | 1.82% | 3.05x |
| Aquarium Trip Planners | 4.55% | 2.95x |
| Automotive Auctions Enthusiasts | 8.65% | 2.83x |
| Men's Health Researchers | 0.62% | 2.79x |
| Mens Business Clothes Shoppers | 0.53% | 2.74x |
| Louisville Cardinals Fans | 3.64% | 2.72x |
| Childrens Museum Visitors | 3.95% | 2.58x |
| Fitness Enthusiasts | 0.71% | 2.54x |
Composition Percentage:
The overlap percentage between the Nike audience and the Interest attribute.
Index: A comparison of the Nike audience to the internet population.
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APPAREL RETAILERS
The Nike audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nike audience is Columbia.
| Location | Composition | Index |
| Columbia | 8.13% | 119.79x |
| Topshop | 1.04% | 116.61x |
| Intermix | 2.66% | 104.26x |
| Calvin Klein | 1.67% | 60.97x |
| Club Monaco | 2.32% | 59.48x |
| Levi Strauss | 7.23% | 57.33x |
| Express Outlets | 3.71% | 51.88x |
| Zara | 5.88% | 50.69x |
| Ralph Lauren | 4.28% | 49.83x |
| Kate Spade | 4.12% | 48.56x |
Composition Percentage:
The overlap percentage between the Nike audience and the Location attribute.
Index: A comparison of the Nike audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nike audience is Kentucky News.
| Content Affinity | Composition | Index |
| Kentucky News | 7.74% | 7.03x |
| Science Education & Resources | 0.46% | 5.69x |
| University Research | 1.06% | 4.88x |
| Wedding Planning | 0.91% | 4.61x |
| Food Cluster | 0.27% | 3.96x |
| Calendar & Holidays | 0.18% | 3.95x |
| Home Printing | 0.05% | 3.94x |
| Memphis News | 0.46% | 3.67x |
| Flower Shopping | 0.09% | 3.63x |
| Tiny & Modular Home Researchers | 0.30% | 3.60x |
Composition Percentage:
The overlap percentage between the Nike audience and the Content Affinity attribute.
Index: A comparison of the Nike audience to the internet population.
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DEMOGRAPHICS
The Nike audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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