Dstillery Audiences

NIKE

Audience Size: 347.9 Thousand Devices

Explore the Nike Audience

Below you'll find more information about the Nike audience, broken down in different categories based on their digital and physical behaviors. These are 347.9 thousand unique devices whose actions qualify for the Nike audience.

Dstillery Crafted Audiences

INTERESTS

The Nike audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nike audience is Apartment Hunters.

Interest Composition Index
Apartment Hunters 3.76% 2.38x
Seattle Trip Planners 4.34% 2.27x
Vegans 2.89% 2.14x
Readers of Colombian Content 3.76% 2.04x
Seattle Seahawks Fans 3.76% 2.03x
North West State Fair Visitors 4.05% 2.02x
Competitive Wrestling Enthusiasts 4.05% 1.85x
Readers of Belizean Content 3.47% 1.79x
Infiniti Vehicle Shoppers 2.89% 1.74x
Masters in Management Researchers 2.89% 1.72x
Composition Percentage: The overlap percentage between the Nike audience and the Interest attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nike audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nike audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 1.92% 64.78x
Levi Strauss 0.30% 55.89x
Express Outlets 8.45% 46.16x
Columbia 7.35% 41.43x
Topshop 2.07% 40.23x
Club Monaco 7.15% 39.54x
Ralph Lauren 10.91% 39.12x
Everlane 0.63% 38.66x
Kate Spade 16.18% 34.28x
Calvin Klein 2.26% 33.78x
Composition Percentage: The overlap percentage between the Nike audience and the Location attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nike audience is Canada Business Cluster.

Content Affinity Composition Index
Canada Business Cluster 0.41% 5.71x
Marketing Professionals 0.41% 4.84x
Online Games 0.87% 4.52x
Pacific Northwest Sports & News Cluster 1.73% 4.18x
Spanish Health & Wellness 0.58% 3.97x
Retail Industry News 0.15% 3.97x
Food Cluster 0.27% 3.96x
Home Printing 0.05% 3.94x
Upstate New York State Athletics 0.05% 3.91x
Insurance Cluster 0.27% 3.74x
Composition Percentage: The overlap percentage between the Nike audience and the Content Affinity attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nike audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female