Explore the Nike Audience
Below you'll find more information about the Nike audience, broken down in different categories based on their digital and physical behaviors. These are 118.4 thousand unique devices whose actions qualify for the Nike audience.
INTERESTS
The Nike audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nike audience is Caribbean Trip Planners.
| Interest | Composition | Index |
| Caribbean Trip Planners | 6.15% | 3.42x |
| Readers of South American Content | 5.31% | 2.72x |
| New York City Events Researchers | 3.07% | 2.64x |
| Small Business Administration Cares Act Researchers | 0.56% | 2.57x |
| Readers of Caribbean Content | 5.03% | 2.52x |
| Caribbean Destination Reopening Researchers | 2.51% | 2.52x |
| Luxury Womens Brands Shoppers | 4.75% | 2.49x |
| Readers of Puerto Rican Content | 5.03% | 2.48x |
| New Orleans Trip Planners | 5.03% | 2.47x |
| Infiniti Vehicle Shoppers | 4.75% | 2.40x |
Composition Percentage:
The overlap percentage between the Nike audience and the Interest attribute.
Index: A comparison of the Nike audience to the internet population.
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APPAREL RETAILERS
The Nike audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nike audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 1.49% | 100.51x |
| Ralph Lauren | 10.74% | 56.23x |
| Express Outlets | 6.26% | 55.08x |
| Topshop | 1.22% | 52.58x |
| Club Monaco | 5.32% | 52.46x |
| Columbia | 5.02% | 49.32x |
| Everlane | 0.41% | 48.48x |
| Abercrombie & Fitch | 2.72% | 46.50x |
| Intermix | 2.80% | 46.00x |
| Kate Spade | 12.92% | 44.95x |
Composition Percentage:
The overlap percentage between the Nike audience and the Location attribute.
Index: A comparison of the Nike audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nike audience is Beach Vacations.
| Content Affinity | Composition | Index |
| Beach Vacations | 0.84% | 6.00x |
| Smart Travel | 1.40% | 5.58x |
| Marketing Professionals | 0.41% | 4.84x |
| Latin American News | 1.40% | 4.52x |
| Backpacking | 1.12% | 4.19x |
| Gossip & Entertainment | 0.84% | 4.08x |
| K-Pop | 0.84% | 4.00x |
| Food Cluster | 0.27% | 3.96x |
| Home Printing | 0.05% | 3.94x |
| Upstate New York State Athletics | 0.05% | 3.91x |
Composition Percentage:
The overlap percentage between the Nike audience and the Content Affinity attribute.
Index: A comparison of the Nike audience to the internet population.
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DEMOGRAPHICS
The Nike audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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