Explore the Nike Audience
Below you'll find more information about the Nike audience, broken down in different categories based on their digital and physical behaviors. These are 416.7 thousand unique devices whose actions qualify for the Nike audience.
INTERESTS
The Nike audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nike audience is Seattle Trip Planners.
| Interest | Composition | Index |
| Seattle Trip Planners | 4.37% | 2.37x |
| Washington Skiers and Snowboarders | 3.44% | 2.17x |
| Seattle Seahawks Fans | 3.46% | 2.16x |
| Oregon Trip Planners | 2.99% | 2.07x |
| New York Trip Planners | 3.83% | 2.06x |
| Ballet Enthusiasts | 3.25% | 1.99x |
| Oregon Ducks Fans | 1.98% | 1.94x |
| New York City Events Researchers | 3.18% | 1.94x |
| Gonzaga Bulldogs Fans | 2.45% | 1.93x |
| Readers of Dominican Republic Content | 2.34% | 1.82x |
Composition Percentage:
The overlap percentage between the Nike audience and the Interest attribute.
Index: A comparison of the Nike audience to the internet population.
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APPAREL RETAILERS
The Nike audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nike audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.71% | 45.01x |
| Express Outlets | 4.64% | 40.29x |
| Club Monaco | 5.87% | 38.94x |
| Columbia | 7.41% | 37.03x |
| Intermix | 4.69% | 36.86x |
| Ralph Lauren | 5.97% | 36.63x |
| Armani | 16.13% | 35.63x |
| Calvin Klein | 3.88% | 30.86x |
| Joe's Jeans | 2.36% | 30.42x |
| Saint Laurent Paris | 3.83% | 29.00x |
Composition Percentage:
The overlap percentage between the Nike audience and the Location attribute.
Index: A comparison of the Nike audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nike audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 2.34% | 4.23x |
| Philanthropy - Nonprofits | 0.18% | 3.53x |
| Pacific Northwest Information Research Cluster | 2.50% | 3.18x |
| Meeting Planning & Hotels | 0.13% | 2.88x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.34% | 2.85x |
| Weather Information | 0.29% | 2.79x |
| Russia Cluster | 0.13% | 2.70x |
| NYC Tourist Attractions | 2.11% | 2.70x |
| Philippines News | 0.39% | 2.66x |
| Aid Groups | 0.26% | 2.57x |
Composition Percentage:
The overlap percentage between the Nike audience and the Content Affinity attribute.
Index: A comparison of the Nike audience to the internet population.
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DEMOGRAPHICS
The Nike audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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