Dstillery Audiences

NIKE

Audience Size: 118.4 Thousand Devices

Explore the Nike Audience

Below you'll find more information about the Nike audience, broken down in different categories based on their digital and physical behaviors. These are 118.4 thousand unique devices whose actions qualify for the Nike audience.

Dstillery Crafted Audiences

INTERESTS

The Nike audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nike audience is Caribbean Trip Planners.

Interest Composition Index
Caribbean Trip Planners 6.15% 3.42x
Readers of South American Content 5.31% 2.72x
New York City Events Researchers 3.07% 2.64x
Small Business Administration Cares Act Researchers 0.56% 2.57x
Readers of Caribbean Content 5.03% 2.52x
Caribbean Destination Reopening Researchers 2.51% 2.52x
Luxury Womens Brands Shoppers 4.75% 2.49x
Readers of Puerto Rican Content 5.03% 2.48x
New Orleans Trip Planners 5.03% 2.47x
Infiniti Vehicle Shoppers 4.75% 2.40x
Composition Percentage: The overlap percentage between the Nike audience and the Interest attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nike audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nike audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 1.49% 100.51x
Ralph Lauren 10.74% 56.23x
Express Outlets 6.26% 55.08x
Topshop 1.22% 52.58x
Club Monaco 5.32% 52.46x
Columbia 5.02% 49.32x
Everlane 0.41% 48.48x
Abercrombie & Fitch 2.72% 46.50x
Intermix 2.80% 46.00x
Kate Spade 12.92% 44.95x
Composition Percentage: The overlap percentage between the Nike audience and the Location attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nike audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 0.84% 6.00x
Smart Travel 1.40% 5.58x
Marketing Professionals 0.41% 4.84x
Latin American News 1.40% 4.52x
Backpacking 1.12% 4.19x
Gossip & Entertainment 0.84% 4.08x
K-Pop 0.84% 4.00x
Food Cluster 0.27% 3.96x
Home Printing 0.05% 3.94x
Upstate New York State Athletics 0.05% 3.91x
Composition Percentage: The overlap percentage between the Nike audience and the Content Affinity attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nike audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male