Dstillery Audiences

NIKE

Audience Size: 70 Thousand Devices

Explore the Nike Audience

Below you'll find more information about the Nike audience, broken down in different categories based on their digital and physical behaviors. These are 70 thousand unique devices whose actions qualify for the Nike audience.

Dstillery Crafted Audiences

INTERESTS

The Nike audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nike audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 1.74% 1.97x
Seattle Trip Planners 2.79% 1.80x
Executive Travelers 2.42% 1.76x
Luxury Womens Brands Shoppers 2.46% 1.74x
Oregon Trip Planners 2.08% 1.71x
Readers of South American Content 2.54% 1.69x
United Arab Emirates Trip Planners 1.93% 1.68x
Landscape Architects 1.39% 1.61x
Last Minute Travelers 2.02% 1.61x
Preppy Clothing Shoppers 2.16% 1.60x
Composition Percentage: The overlap percentage between the Nike audience and the Interest attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nike audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nike audience is Gap.

Location Composition Index
Gap 2.97% 30.58x
Banana Republic 7.00% 18.23x
The North Face 3.19% 16.12x
Brooks Brothers 5.50% 15.35x
J. Crew 4.64% 14.60x
Gymboree 2.37% 9.89x
REI 3.71% 8.46x
Carhartt 0.86% 3.25x
Composition Percentage: The overlap percentage between the Nike audience and the Location attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nike audience is China Cluster.

Content Affinity Composition Index
China Cluster 0.36% 3.40x
New York City Real Estate Research Cluster 0.84% 2.85x
Latin American News 0.32% 2.83x
European Museums, Restaurants & Events 0.38% 2.70x
NYC Tourist Attractions 1.45% 2.62x
Oregon News 2.08% 2.60x
Caribbean Cluster 0.31% 2.44x
New York City Education & News Cluster 1.05% 2.43x
San Francisco Tourism 0.23% 2.32x
Spain News - Madrid & Seville 0.29% 2.20x
Composition Percentage: The overlap percentage between the Nike audience and the Content Affinity attribute.
Index: A comparison of the Nike audience to the internet population.