Dstillery Audiences

NIKE

Audience Size: 549.8 Thousand Devices

Explore the Nike Audience

Below you'll find more information about the Nike audience, broken down in different categories based on their digital and physical behaviors. These are 549.8 thousand unique devices whose actions qualify for the Nike audience.

Dstillery Crafted Audiences

INTERESTS

The Nike audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nike audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.06% 1.97x
Ballet Enthusiasts 5.14% 1.87x
New York City Events Researchers 4.90% 1.87x
Seattle Trip Planners 5.02% 1.80x
Los Angeles Mass Transit Commuters 4.96% 1.79x
California Trip Planners 4.64% 1.78x
Major Airline Customers 4.55% 1.75x
Los Angeles Trip Planners 4.72% 1.74x
Opera Enthusiasts 4.40% 1.74x
Men's Shoe Shoppers 5.17% 1.72x
Composition Percentage: The overlap percentage between the Nike audience and the Interest attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nike audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nike audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 2.35% 49.08x
Express Outlets 9.42% 41.63x
Columbia 8.59% 33.90x
Levi Strauss 5.83% 32.91x
Club Monaco 7.51% 31.91x
Topshop 2.50% 31.27x
Ralph Lauren 9.80% 30.63x
Supreme 0.65% 29.78x
Intermix 4.55% 28.96x
Kate Spade 16.76% 27.72x
Composition Percentage: The overlap percentage between the Nike audience and the Location attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nike audience is Discount Books.

Content Affinity Composition Index
Discount Books 0.12% 5.25x
Southern California Cluster 0.15% 5.07x
Turkey & Iran Cluster 0.09% 4.68x
Professional Audio Visual 0.09% 4.49x
Korea Cluster 0.30% 4.36x
Retail Industry News 0.21% 4.30x
Arabic News 0.18% 3.95x
Home Printing 0.05% 3.94x
Upstate New York State Athletics 0.05% 3.91x
Electronic Document Assembly 0.06% 3.58x
Composition Percentage: The overlap percentage between the Nike audience and the Content Affinity attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nike audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male