Dstillery Audiences

NIKE

Audience Size: 504.7 Thousand Devices

Explore the Nike Audience

Below you'll find more information about the Nike audience, broken down in different categories based on their digital and physical behaviors. These are 504.7 thousand unique devices whose actions qualify for the Nike audience.

Dstillery Crafted Audiences

INTERESTS

The Nike audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nike audience is Readers of South American Content.

Interest Composition Index
Readers of South American Content 3.25% 1.61x
Readers of Belizean Content 3.06% 1.56x
Readers of Mexican Content 2.92% 1.53x
Shared Work Space Researchers 3.21% 1.50x
Readers of Honduran Content 2.67% 1.48x
Readers of Guatemalan Content 2.69% 1.47x
Italian Mens National Soccer Team Fans 2.62% 1.46x
Readers of Dominican Republic Content 2.69% 1.46x
Miami Heat Fans 2.82% 1.45x
Colombia Trip Planners 3.07% 1.45x
Composition Percentage: The overlap percentage between the Nike audience and the Interest attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nike audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nike audience is Express Outlets.

Location Composition Index
Express Outlets 9.25% 47.04x
Joe's Jeans 1.81% 31.87x
Intermix 5.03% 31.37x
Club Monaco 6.74% 30.30x
Levi Strauss 9.64% 30.27x
Columbia 7.98% 29.24x
Everlane 0.62% 28.49x
Supreme 0.74% 28.42x
Zara 12.30% 28.32x
Topshop 2.20% 26.22x
Composition Percentage: The overlap percentage between the Nike audience and the Location attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nike audience is General Interest.

Content Affinity Composition Index
General Interest 0.04% 3.77x
Alternative Streaming Services 0.06% 3.73x
Homeschooling 0.08% 3.66x
Mining & Natural Resources 0.04% 3.65x
South Carolina Travel 0.04% 3.65x
Brazil & Portugal News 0.21% 3.50x
Canadian Real Estate Researcher Cluster 0.04% 3.48x
Mid-Atlantic Beaches 0.06% 3.23x
Romanian News 0.04% 3.18x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.04% 2.86x
Composition Percentage: The overlap percentage between the Nike audience and the Content Affinity attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nike audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male