Dstillery Audiences

NIKE

Audience Size: 29.6 Thousand Devices

Explore the Nike Audience

Below you'll find more information about the Nike audience, broken down in different categories based on their digital and physical behaviors. These are 29.6 thousand unique devices whose actions qualify for the Nike audience.

Dstillery Crafted Audiences

INTERESTS

The Nike audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nike audience is Executive Travelers.

Interest Composition Index
Executive Travelers 5.08% 4.59x
Running Enthusiasts 5.08% 4.50x
Wellness Enthusiasts 5.08% 4.10x
Ivy League College Researchers 4.24% 4.08x
Oregon Trip Planners 8.47% 4.07x
Sports Gamblers 8.47% 4.04x
Mens Fitness Publication Readers 5.08% 3.98x
Home Design and Living Publication Readers 5.08% 3.97x
Financial News Readers 5.08% 3.94x
Instantpot Enthusiasts 5.93% 3.87x
Composition Percentage: The overlap percentage between the Nike audience and the Interest attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nike audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nike audience is Calvin Klein.

Location Composition Index
Calvin Klein 1.28% 66.21x
Express Outlets 8.93% 65.54x
Club Monaco 2.58% 53.84x
Kate Spade 14.52% 52.39x
Columbia 4.42% 50.83x
Intermix 1.08% 47.72x
Brooks Brothers 11.71% 45.98x
Ralph Lauren 8.57% 44.11x
Coach 17.08% 39.36x
Gap 28.43% 36.73x
Composition Percentage: The overlap percentage between the Nike audience and the Location attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nike audience is North Carolina.

Content Affinity Composition Index
North Carolina 5.93% 4.93x
Pacific Northwest Information Research Cluster 5.08% 4.72x
Weight Loss & Nutrition Assistance Researchers 2.54% 4.70x
Fantasy Sports 5.93% 4.51x
Caribbean Vacation 0.40% 3.96x
Food Cluster 0.27% 3.96x
Home Printing 0.05% 3.94x
Upstate New York State Athletics 0.05% 3.91x
Golf Travel & Gear 1.69% 3.90x
North Carolina News 7.63% 3.79x
Composition Percentage: The overlap percentage between the Nike audience and the Content Affinity attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nike audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male