Dstillery Audiences

NIKE

Audience Size: 238.9 Thousand Devices

Explore the Nike Audience

Below you'll find more information about the Nike audience, broken down in different categories based on their digital and physical behaviors. These are 238.9 thousand unique devices whose actions qualify for the Nike audience.

Dstillery Crafted Audiences

INTERESTS

The Nike audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nike audience is Tahoe Skiers and Snowboarders.

Interest Composition Index
Tahoe Skiers and Snowboarders 3.58% 2.30x
Getaways Researchers 1.74% 2.22x
Houston Trip Planners 5.50% 2.15x
Mac Users 1.38% 2.08x
Flight and Hotel Shoppers 2.48% 2.00x
Lunar New Year Researchers 0.92% 1.94x
Web Conferences and Remote Workers 2.20% 1.91x
Los Angeles Mass Transit Commuters 3.49% 1.91x
Readers of Tamil Content 3.58% 1.90x
World Spa Day Researchers 0.18% 1.89x
Composition Percentage: The overlap percentage between the Nike audience and the Interest attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nike audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nike audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 1.17% 26.95x
Levi Strauss 0.26% 20.59x
Express Outlets 8.74% 16.70x
Club Monaco 2.74% 15.19x
Kate Spade 13.11% 13.99x
Columbia 4.30% 13.68x
Ralph Lauren 8.71% 12.59x
Intermix 1.12% 11.95x
Brooks Brothers 10.08% 11.52x
Calvin Klein 0.75% 10.79x
Composition Percentage: The overlap percentage between the Nike audience and the Location attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nike audience is China Cluster.

Content Affinity Composition Index
China Cluster 0.37% 7.02x
Peru Media 0.28% 4.80x
Food Cluster 0.27% 3.96x
Home Printing 0.05% 3.94x
Upstate New York State Athletics 0.05% 3.91x
Flower Shopping 0.09% 3.63x
Back & Spine 0.37% 3.51x
Electronic Accessories 0.37% 3.48x
Gossip & Entertainment 0.46% 3.45x
Texas Sporting & Outdoors Cluster 0.04% 3.30x
Composition Percentage: The overlap percentage between the Nike audience and the Content Affinity attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nike audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female