Explore the Nike Audience
Below you'll find more information about the Nike audience, broken down in different categories based on their digital and physical behaviors. These are 96.8 thousand unique devices whose actions qualify for the Nike audience.
INTERESTS
The Nike audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nike audience is Mens Business Clothes Shoppers.
| Interest | Composition | Index |
| Mens Business Clothes Shoppers | 1.62% | 3.01x |
| Holiday Gift Shoppers | 1.41% | 2.60x |
| US Judiciary System Researchers | 2.22% | 2.48x |
| Global Destinations Reopening Researchers | 2.02% | 2.44x |
| Winter Sports Destination Seekers | 1.82% | 2.42x |
| Northwestern Wildcats Fans | 3.84% | 2.39x |
| Psychiatrist Content Readers | 2.42% | 2.38x |
| St Patricks Day Celebrators | 1.21% | 2.37x |
| Men's Underwear Shoppers | 3.84% | 2.36x |
| Valentines Day Celebrators | 2.02% | 2.32x |
Composition Percentage:
The overlap percentage between the Nike audience and the Interest attribute.
Index: A comparison of the Nike audience to the internet population.
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APPAREL RETAILERS
The Nike audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nike audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 1.07% | 58.66x |
| Express Outlets | 7.47% | 34.59x |
| Levi Strauss | 0.18% | 34.03x |
| Club Monaco | 2.81% | 33.03x |
| Kate Spade | 11.32% | 27.47x |
| Ralph Lauren | 7.04% | 25.72x |
| Columbia | 3.45% | 25.07x |
| Intermix | 1.07% | 22.65x |
| Brooks Brothers | 8.49% | 21.13x |
| Coach | 13.68% | 21.11x |
Composition Percentage:
The overlap percentage between the Nike audience and the Location attribute.
Index: A comparison of the Nike audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nike audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 0.81% | 4.65x |
| Food Cluster | 0.27% | 3.96x |
| Home Printing | 0.05% | 3.94x |
| Science Education & Resources | 0.40% | 3.70x |
| Flower Shopping | 0.09% | 3.63x |
| Tahoe & Reno Tourism | 0.40% | 3.56x |
| Chicago Cluster | 4.44% | 3.48x |
| Liberal Media - Political Activism | 0.40% | 3.42x |
| University Research | 0.81% | 3.30x |
| Texas Sporting & Outdoors Cluster | 0.04% | 3.30x |
Composition Percentage:
The overlap percentage between the Nike audience and the Content Affinity attribute.
Index: A comparison of the Nike audience to the internet population.
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DEMOGRAPHICS
The Nike audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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