Dstillery Audiences

NIKE

Audience Size: 216.3 Thousand Devices

Explore the Nike Audience

Below you'll find more information about the Nike audience, broken down in different categories based on their digital and physical behaviors. These are 216.3 thousand unique devices whose actions qualify for the Nike audience.

Dstillery Crafted Audiences

INTERESTS

The Nike audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nike audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.15% 2.48x
Ballet Enthusiasts 3.19% 2.36x
Oregon Trip Planners 3.17% 2.35x
Venture Capitalists 2.78% 2.31x
Oregon Ducks Fans 2.14% 2.29x
Seattle Trip Planners 3.52% 2.28x
Executive Travelers 2.90% 2.26x
New York Trip Planners 2.94% 2.19x
Travel Reward Points Enthusiasts 2.37% 2.19x
Last Minute Travelers 2.45% 2.15x
Composition Percentage: The overlap percentage between the Nike audience and the Interest attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nike audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nike audience is Columbia.

Location Composition Index
Columbia 8.13% 80.84x
Everlane 0.64% 72.65x
Armani 12.24% 62.30x
Express Outlets 2.34% 60.57x
Ralph Lauren 4.97% 58.85x
Club Monaco 6.32% 56.70x
Intermix 4.32% 54.24x
Joe's Jeans 2.31% 53.48x
Saint Laurent Paris 4.19% 48.92x
Calvin Klein 4.10% 42.14x
Composition Percentage: The overlap percentage between the Nike audience and the Location attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nike audience is Brazil & Portugal News.

Content Affinity Composition Index
Brazil & Portugal News 0.19% 4.96x
Meeting Planning & Hotels 0.14% 4.10x
Retail Industry News 0.17% 4.06x
Oregon News 3.21% 3.88x
New York City Real Estate Research Cluster 1.22% 3.80x
Institutional Investing 0.19% 3.66x
NYC Tourist Attractions 2.06% 3.60x
Electronic Cabling 0.16% 3.44x
Work Productivity 0.33% 3.06x
Aid Groups 0.25% 3.01x
Composition Percentage: The overlap percentage between the Nike audience and the Content Affinity attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nike audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male