Explore the Nike Audience
Below you'll find more information about the Nike audience, broken down in different categories based on their digital and physical behaviors. These are 87.6 thousand unique devices whose actions qualify for the Nike audience.
INTERESTS
The Nike audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nike audience is Readers of Panamanian Content.
| Interest | Composition | Index |
| Readers of Panamanian Content | 4.92% | 2.26x |
| Fast Fashion Shoppers | 3.46% | 1.98x |
| E-cycling Enthusiasts | 3.86% | 1.94x |
| Cycling Enthusiasts | 3.06% | 1.94x |
| Market Intelligence Researchers | 2.39% | 1.93x |
| Exercise and Gym Researchers | 2.53% | 1.85x |
| Washington Skiers and Snowboarders | 3.86% | 1.84x |
| Aspen Trip Planners | 3.06% | 1.83x |
| Black-Owned Business Researchers | 3.99% | 1.82x |
| Georgia Activities Researchers | 2.66% | 1.80x |
Composition Percentage:
The overlap percentage between the Nike audience and the Interest attribute.
Index: A comparison of the Nike audience to the internet population.
Curious about what else the Nike audience is interested in?
Sign Up
APPAREL RETAILERS
The Nike audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nike audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 6.86% | 57.78x |
| Kate Spade | 9.89% | 43.55x |
| Club Monaco | 1.83% | 42.40x |
| Calvin Klein | 0.73% | 42.27x |
| Brooks Brothers | 8.16% | 39.49x |
| Ralph Lauren | 6.72% | 39.19x |
| Columbia | 3.13% | 38.58x |
| Coach | 11.75% | 34.36x |
| Gap | 22.19% | 33.01x |
| Michael Kors | 13.32% | 31.76x |
Composition Percentage:
The overlap percentage between the Nike audience and the Location attribute.
Index: A comparison of the Nike audience to the internet population.
Want to find more of the Nike audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nike audience is Food Cluster.
| Content Affinity | Composition | Index |
| Food Cluster | 0.27% | 3.96x |
| Home Printing | 0.05% | 3.94x |
| Upstate New York State Athletics | 0.05% | 3.91x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 0.27% | 3.79x |
| Backpacking | 1.20% | 3.76x |
| Flower Shopping | 0.09% | 3.63x |
| Medical Supplies and Information | 0.27% | 3.61x |
| Florida College Athletics | 0.27% | 3.53x |
| Garden Power Equipment | 0.40% | 3.45x |
| Texas Sporting & Outdoors Cluster | 0.04% | 3.30x |
Composition Percentage:
The overlap percentage between the Nike audience and the Content Affinity attribute.
Index: A comparison of the Nike audience to the internet population.
Want to see more of the Content Affinities the Nike audience visits?
Sign Up
DEMOGRAPHICS
The Nike audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
Interested in seeing other characteristics of the Nike audience?
Sign Up