Dstillery Audiences

NIKE

Audience Size: 520 Thousand Devices

Explore the Nike Audience

Below you'll find more information about the Nike audience, broken down in different categories based on their digital and physical behaviors. These are 520 thousand unique devices whose actions qualify for the Nike audience.

Dstillery Crafted Audiences

INTERESTS

The Nike audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nike audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.80% 2.00x
Seattle Trip Planners 5.56% 1.93x
Las Vegas Nightlife Researchers 4.81% 1.89x
Oregon Trip Planners 3.99% 1.88x
Opera Enthusiasts 3.48% 1.88x
North West State Fair Visitors 4.33% 1.82x
Thrift Store Shoppers 3.77% 1.81x
Online Grocery Shoppers 4.13% 1.80x
Seattle Seahawks Fans 4.33% 1.80x
Ballet Enthusiasts 3.53% 1.79x
Composition Percentage: The overlap percentage between the Nike audience and the Interest attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nike audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nike audience is Express Outlets.

Location Composition Index
Express Outlets 9.86% 46.09x
Joe's Jeans 1.84% 34.75x
Columbia 8.89% 31.11x
Intermix 4.95% 30.13x
Levi Strauss 8.56% 29.03x
Club Monaco 7.07% 28.93x
Zara 12.57% 27.10x
Topshop 2.38% 26.83x
Supreme 0.69% 26.71x
Kate Spade 14.31% 25.79x
Composition Percentage: The overlap percentage between the Nike audience and the Location attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nike audience is Shipping & Logistics.

Content Affinity Composition Index
Shipping & Logistics 0.10% 4.36x
Pacific Northwest Sports & News Cluster 1.84% 4.00x
Canadian Lifestyle 0.05% 3.99x
Canada Shopping - General Commerce 0.05% 3.88x
Assorted Topics (Toys, T-Shirts, Volvos) 0.05% 3.88x
Homeschooling 0.08% 3.72x
Liberal Views on LGBTQ Rights and Pro-Choice 0.10% 3.67x
Institutional Investing 0.24% 3.57x
Mobile Industry Information 0.31% 3.48x
Illinois College Sports 0.07% 3.43x
Composition Percentage: The overlap percentage between the Nike audience and the Content Affinity attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nike audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male