Explore the Nike Audience
Below you'll find more information about the Nike audience, broken down in different categories based on their digital and physical behaviors. These are 373.5 thousand unique devices whose actions qualify for the Nike audience.
INTERESTS
The Nike audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nike audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.53% | 3.45x |
| Ballet Enthusiasts | 4.47% | 3.31x |
| Investment Banking Professionals | 3.39% | 3.10x |
| Venture Capitalists | 2.93% | 3.00x |
| New York Trip Planners | 4.60% | 2.92x |
| Online Grocery Shoppers | 7.54% | 2.65x |
| Restaurant Menu Researchers | 2.98% | 2.55x |
| SEO Specialists | 2.91% | 2.51x |
| Luxury Womens Brands Shoppers | 3.04% | 2.50x |
| Shared Work Space Researchers | 2.58% | 2.47x |
Composition Percentage:
The overlap percentage between the Nike audience and the Interest attribute.
Index: A comparison of the Nike audience to the internet population.
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APPAREL RETAILERS
The Nike audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nike audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.66% | 55.95x |
| Columbia | 7.50% | 50.52x |
| Express Outlets | 3.50% | 47.59x |
| Armani | 14.58% | 45.44x |
| Ralph Lauren | 5.38% | 43.85x |
| Intermix | 4.45% | 43.11x |
| Club Monaco | 5.83% | 41.62x |
| Joe's Jeans | 2.26% | 35.85x |
| Saint Laurent Paris | 3.91% | 35.67x |
| Calvin Klein | 3.95% | 34.65x |
Composition Percentage:
The overlap percentage between the Nike audience and the Location attribute.
Index: A comparison of the Nike audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nike audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 2.32% | 5.44x |
| NYC Tourist Attractions | 3.37% | 5.12x |
| New York City Education & News Cluster | 2.08% | 4.50x |
| Fashion Cluster | 1.71% | 3.17x |
| Legal Information Research Cluster | 1.53% | 2.98x |
| New York City Family & Activity Cluster | 1.66% | 2.72x |
| Oregon News | 2.15% | 2.30x |
| Travel Adventure | 1.58% | 1.93x |
| New Jersey News Cluster | 2.17% | 1.63x |
| Stock Market Investing Researchers | 3.99% | 1.57x |
Composition Percentage:
The overlap percentage between the Nike audience and the Content Affinity attribute.
Index: A comparison of the Nike audience to the internet population.
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DEMOGRAPHICS
The Nike audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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