Explore the Nike Audience
Below you'll find more information about the Nike audience, broken down in different categories based on their digital and physical behaviors. These are 347.9 thousand unique devices whose actions qualify for the Nike audience.
INTERESTS
The Nike audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nike audience is Apartment Hunters.
| Interest | Composition | Index |
| Apartment Hunters | 3.76% | 2.38x |
| Seattle Trip Planners | 4.34% | 2.27x |
| Vegans | 2.89% | 2.14x |
| Readers of Colombian Content | 3.76% | 2.04x |
| Seattle Seahawks Fans | 3.76% | 2.03x |
| North West State Fair Visitors | 4.05% | 2.02x |
| Competitive Wrestling Enthusiasts | 4.05% | 1.85x |
| Readers of Belizean Content | 3.47% | 1.79x |
| Infiniti Vehicle Shoppers | 2.89% | 1.74x |
| Masters in Management Researchers | 2.89% | 1.72x |
Composition Percentage:
The overlap percentage between the Nike audience and the Interest attribute.
Index: A comparison of the Nike audience to the internet population.
Curious about what else the Nike audience is interested in?
Sign Up
APPAREL RETAILERS
The Nike audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nike audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 1.92% | 64.78x |
| Levi Strauss | 0.30% | 55.89x |
| Express Outlets | 8.45% | 46.16x |
| Columbia | 7.35% | 41.43x |
| Topshop | 2.07% | 40.23x |
| Club Monaco | 7.15% | 39.54x |
| Ralph Lauren | 10.91% | 39.12x |
| Everlane | 0.63% | 38.66x |
| Kate Spade | 16.18% | 34.28x |
| Calvin Klein | 2.26% | 33.78x |
Composition Percentage:
The overlap percentage between the Nike audience and the Location attribute.
Index: A comparison of the Nike audience to the internet population.
Want to find more of the Nike audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nike audience is Canada Business Cluster.
| Content Affinity | Composition | Index |
| Canada Business Cluster | 0.41% | 5.71x |
| Marketing Professionals | 0.41% | 4.84x |
| Online Games | 0.87% | 4.52x |
| Pacific Northwest Sports & News Cluster | 1.73% | 4.18x |
| Spanish Health & Wellness | 0.58% | 3.97x |
| Retail Industry News | 0.15% | 3.97x |
| Food Cluster | 0.27% | 3.96x |
| Home Printing | 0.05% | 3.94x |
| Upstate New York State Athletics | 0.05% | 3.91x |
| Insurance Cluster | 0.27% | 3.74x |
Composition Percentage:
The overlap percentage between the Nike audience and the Content Affinity attribute.
Index: A comparison of the Nike audience to the internet population.
Want to see more of the Content Affinities the Nike audience visits?
Sign Up
DEMOGRAPHICS
The Nike audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Nike audience?
Sign Up