Explore the Nike Audience
Below you'll find more information about the Nike audience, broken down in different categories based on their digital and physical behaviors. These are 57.1 thousand unique devices whose actions qualify for the Nike audience.
INTERESTS
The Nike audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nike audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 2.32% | 2.45x |
| Work Visa Researchers | 3.79% | 2.39x |
| Entrepreneurs | 4.42% | 2.32x |
| Oregon Trip Planners | 4.00% | 2.27x |
| United Arab Emirates Trip Planners | 3.58% | 2.26x |
| New York City Events Researchers | 3.16% | 2.23x |
| Getaways Researchers | 2.11% | 2.17x |
| Italian Mens National Soccer Team Fans | 4.00% | 2.16x |
| Luxury Retail Researchers | 3.37% | 2.15x |
| Online Grocery Shoppers | 4.00% | 2.15x |
Composition Percentage:
The overlap percentage between the Nike audience and the Interest attribute.
Index: A comparison of the Nike audience to the internet population.
Curious about what else the Nike audience is interested in?
Sign Up
APPAREL RETAILERS
The Nike audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nike audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 3.79% | 82.55x |
| Express Outlets | 7.80% | 65.37x |
| Club Monaco | 2.06% | 59.30x |
| Columbia | 5.29% | 58.80x |
| Kate Spade | 11.69% | 52.61x |
| Brooks Brothers | 11.04% | 51.70x |
| Calvin Klein | 0.65% | 49.76x |
| Coach | 15.75% | 49.49x |
| Ralph Lauren | 8.56% | 47.05x |
| J. Crew | 15.39% | 37.86x |
Composition Percentage:
The overlap percentage between the Nike audience and the Location attribute.
Index: A comparison of the Nike audience to the internet population.
Want to find more of the Nike audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nike audience is Beer, Wine & Alcohol.
| Content Affinity | Composition | Index |
| Beer, Wine & Alcohol | 0.63% | 5.47x |
| Calendar & Holidays | 0.63% | 5.11x |
| Charity Walks | 0.84% | 4.73x |
| Sports Apparel | 0.63% | 4.50x |
| Video Content Sites | 1.26% | 4.50x |
| Food Cluster | 0.27% | 3.96x |
| Home Printing | 0.05% | 3.94x |
| Caribbean Vacation | 0.42% | 3.93x |
| Upstate New York State Athletics | 0.05% | 3.91x |
| Memphis News | 0.42% | 3.79x |
Composition Percentage:
The overlap percentage between the Nike audience and the Content Affinity attribute.
Index: A comparison of the Nike audience to the internet population.
Want to see more of the Content Affinities the Nike audience visits?
Sign Up
DEMOGRAPHICS
The Nike audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
Interested in seeing other characteristics of the Nike audience?
Sign Up