Explore the Nike Audience
Below you'll find more information about the Nike audience, broken down in different categories based on their digital and physical behaviors. These are 70 thousand unique devices whose actions qualify for the Nike audience.
INTERESTS
The Nike audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nike audience is Oregon Ducks Fans.
| Interest | Composition | Index |
| Oregon Ducks Fans | 1.74% | 1.97x |
| Seattle Trip Planners | 2.79% | 1.80x |
| Executive Travelers | 2.42% | 1.76x |
| Luxury Womens Brands Shoppers | 2.46% | 1.74x |
| Oregon Trip Planners | 2.08% | 1.71x |
| Readers of South American Content | 2.54% | 1.69x |
| United Arab Emirates Trip Planners | 1.93% | 1.68x |
| Landscape Architects | 1.39% | 1.61x |
| Last Minute Travelers | 2.02% | 1.61x |
| Preppy Clothing Shoppers | 2.16% | 1.60x |
Composition Percentage:
The overlap percentage between the Nike audience and the Interest attribute.
Index: A comparison of the Nike audience to the internet population.
Curious about what else the Nike audience is interested in?
Sign Up
APPAREL RETAILERS
The Nike audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nike audience is Gap.
| Location | Composition | Index |
| Gap | 2.97% | 30.58x |
| Banana Republic | 7.00% | 18.23x |
| The North Face | 3.19% | 16.12x |
| Brooks Brothers | 5.50% | 15.35x |
| J. Crew | 4.64% | 14.60x |
| Gymboree | 2.37% | 9.89x |
| REI | 3.71% | 8.46x |
| Carhartt | 0.86% | 3.25x |
Composition Percentage:
The overlap percentage between the Nike audience and the Location attribute.
Index: A comparison of the Nike audience to the internet population.
Want to find more of the Nike audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nike audience is China Cluster.
| Content Affinity | Composition | Index |
| China Cluster | 0.36% | 3.40x |
| New York City Real Estate Research Cluster | 0.84% | 2.85x |
| Latin American News | 0.32% | 2.83x |
| European Museums, Restaurants & Events | 0.38% | 2.70x |
| NYC Tourist Attractions | 1.45% | 2.62x |
| Oregon News | 2.08% | 2.60x |
| Caribbean Cluster | 0.31% | 2.44x |
| New York City Education & News Cluster | 1.05% | 2.43x |
| San Francisco Tourism | 0.23% | 2.32x |
| Spain News - Madrid & Seville | 0.29% | 2.20x |
Composition Percentage:
The overlap percentage between the Nike audience and the Content Affinity attribute.
Index: A comparison of the Nike audience to the internet population.
Want to see more of the Content Affinities the Nike audience visits?
Sign Up