Explore the Nike Audience
Below you'll find more information about the Nike audience, broken down in different categories based on their digital and physical behaviors. These are 216.3 thousand unique devices whose actions qualify for the Nike audience.
INTERESTS
The Nike audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nike audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.15% | 2.48x |
| Ballet Enthusiasts | 3.19% | 2.36x |
| Oregon Trip Planners | 3.17% | 2.35x |
| Venture Capitalists | 2.78% | 2.31x |
| Oregon Ducks Fans | 2.14% | 2.29x |
| Seattle Trip Planners | 3.52% | 2.28x |
| Executive Travelers | 2.90% | 2.26x |
| New York Trip Planners | 2.94% | 2.19x |
| Travel Reward Points Enthusiasts | 2.37% | 2.19x |
| Last Minute Travelers | 2.45% | 2.15x |
Composition Percentage:
The overlap percentage between the Nike audience and the Interest attribute.
Index: A comparison of the Nike audience to the internet population.
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APPAREL RETAILERS
The Nike audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nike audience is Columbia.
| Location | Composition | Index |
| Columbia | 8.13% | 80.84x |
| Everlane | 0.64% | 72.65x |
| Armani | 12.24% | 62.30x |
| Express Outlets | 2.34% | 60.57x |
| Ralph Lauren | 4.97% | 58.85x |
| Club Monaco | 6.32% | 56.70x |
| Intermix | 4.32% | 54.24x |
| Joe's Jeans | 2.31% | 53.48x |
| Saint Laurent Paris | 4.19% | 48.92x |
| Calvin Klein | 4.10% | 42.14x |
Composition Percentage:
The overlap percentage between the Nike audience and the Location attribute.
Index: A comparison of the Nike audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nike audience is Brazil & Portugal News.
| Content Affinity | Composition | Index |
| Brazil & Portugal News | 0.19% | 4.96x |
| Meeting Planning & Hotels | 0.14% | 4.10x |
| Retail Industry News | 0.17% | 4.06x |
| Oregon News | 3.21% | 3.88x |
| New York City Real Estate Research Cluster | 1.22% | 3.80x |
| Institutional Investing | 0.19% | 3.66x |
| NYC Tourist Attractions | 2.06% | 3.60x |
| Electronic Cabling | 0.16% | 3.44x |
| Work Productivity | 0.33% | 3.06x |
| Aid Groups | 0.25% | 3.01x |
Composition Percentage:
The overlap percentage between the Nike audience and the Content Affinity attribute.
Index: A comparison of the Nike audience to the internet population.
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DEMOGRAPHICS
The Nike audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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