Dstillery Audiences

NIKE

Audience Size: 60.2 Thousand Devices

Explore the Nike Audience

Below you'll find more information about the Nike audience, broken down in different categories based on their digital and physical behaviors. These are 60.2 thousand unique devices whose actions qualify for the Nike audience.

Dstillery Crafted Audiences

INTERESTS

The Nike audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nike audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.61% 4.47x
Fall/Winter 2021 Fashion Trend Researchers 0.30% 3.42x
Healthcare Provider Education Researchers 1.82% 3.05x
Aquarium Trip Planners 4.55% 2.95x
Automotive Auctions Enthusiasts 8.65% 2.83x
Men's Health Researchers 0.62% 2.79x
Mens Business Clothes Shoppers 0.53% 2.74x
Louisville Cardinals Fans 3.64% 2.72x
Childrens Museum Visitors 3.95% 2.58x
Fitness Enthusiasts 0.71% 2.54x
Composition Percentage: The overlap percentage between the Nike audience and the Interest attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nike audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nike audience is Columbia.

Location Composition Index
Columbia 8.13% 119.79x
Topshop 1.04% 116.61x
Intermix 2.66% 104.26x
Calvin Klein 1.67% 60.97x
Club Monaco 2.32% 59.48x
Levi Strauss 7.23% 57.33x
Express Outlets 3.71% 51.88x
Zara 5.88% 50.69x
Ralph Lauren 4.28% 49.83x
Kate Spade 4.12% 48.56x
Composition Percentage: The overlap percentage between the Nike audience and the Location attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nike audience is Kentucky News.

Content Affinity Composition Index
Kentucky News 7.74% 7.03x
Science Education & Resources 0.46% 5.69x
University Research 1.06% 4.88x
Wedding Planning 0.91% 4.61x
Food Cluster 0.27% 3.96x
Calendar & Holidays 0.18% 3.95x
Home Printing 0.05% 3.94x
Memphis News 0.46% 3.67x
Flower Shopping 0.09% 3.63x
Tiny & Modular Home Researchers 0.30% 3.60x
Composition Percentage: The overlap percentage between the Nike audience and the Content Affinity attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nike audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male