Dstillery Audiences

NIKE

Audience Size: 57.1 Thousand Devices

Explore the Nike Audience

Below you'll find more information about the Nike audience, broken down in different categories based on their digital and physical behaviors. These are 57.1 thousand unique devices whose actions qualify for the Nike audience.

Dstillery Crafted Audiences

INTERESTS

The Nike audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nike audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 2.32% 2.45x
Work Visa Researchers 3.79% 2.39x
Entrepreneurs 4.42% 2.32x
Oregon Trip Planners 4.00% 2.27x
United Arab Emirates Trip Planners 3.58% 2.26x
New York City Events Researchers 3.16% 2.23x
Getaways Researchers 2.11% 2.17x
Italian Mens National Soccer Team Fans 4.00% 2.16x
Luxury Retail Researchers 3.37% 2.15x
Online Grocery Shoppers 4.00% 2.15x
Composition Percentage: The overlap percentage between the Nike audience and the Interest attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nike audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nike audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 3.79% 82.55x
Express Outlets 7.80% 65.37x
Club Monaco 2.06% 59.30x
Columbia 5.29% 58.80x
Kate Spade 11.69% 52.61x
Brooks Brothers 11.04% 51.70x
Calvin Klein 0.65% 49.76x
Coach 15.75% 49.49x
Ralph Lauren 8.56% 47.05x
J. Crew 15.39% 37.86x
Composition Percentage: The overlap percentage between the Nike audience and the Location attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nike audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 0.63% 5.47x
Calendar & Holidays 0.63% 5.11x
Charity Walks 0.84% 4.73x
Sports Apparel 0.63% 4.50x
Video Content Sites 1.26% 4.50x
Food Cluster 0.27% 3.96x
Home Printing 0.05% 3.94x
Caribbean Vacation 0.42% 3.93x
Upstate New York State Athletics 0.05% 3.91x
Memphis News 0.42% 3.79x
Composition Percentage: The overlap percentage between the Nike audience and the Content Affinity attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nike audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female