Dstillery Audiences

NIKE

Audience Size: 450.9 Thousand Devices

Explore the Nike Audience

Below you'll find more information about the Nike audience, broken down in different categories based on their digital and physical behaviors. These are 450.9 thousand unique devices whose actions qualify for the Nike audience.

Dstillery Crafted Audiences

INTERESTS

The Nike audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nike audience is Readers of Chinese Content.

Interest Composition Index
Readers of Chinese Content 2.11% 1.62x
New York City Events Researchers 3.24% 1.56x
Online Grocery Shoppers 3.65% 1.54x
Readers of Belizean Content 2.20% 1.54x
Seattle Trip Planners 4.02% 1.54x
Luxury Department Store Shoppers 2.92% 1.51x
Readers of Panamanian Content 2.23% 1.50x
Cape Cod News Readers 2.64% 1.47x
Miami Heat Fans 2.82% 1.45x
Ballet Enthusiasts 2.96% 1.45x
Composition Percentage: The overlap percentage between the Nike audience and the Interest attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nike audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nike audience is Express Outlets.

Location Composition Index
Express Outlets 7.28% 44.84x
Intermix 5.57% 36.95x
Everlane 0.67% 35.46x
Club Monaco 6.09% 32.61x
Joe's Jeans 1.95% 29.82x
Zara 12.15% 29.44x
Armani 14.87% 27.66x
Ralph Lauren 6.11% 27.29x
Calvin Klein 2.62% 27.20x
Levi Strauss 7.36% 26.33x
Composition Percentage: The overlap percentage between the Nike audience and the Location attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nike audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.02% 29.90x
Washington D.C. Hotels 0.03% 26.33x
Golf & Boats 0.02% 19.69x
Handyman Tools 0.02% 19.15x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 15.63x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.06% 14.63x
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 12.99x
Home Décor, Furniture, & Decorating 0.02% 12.85x
Sports - Skiing, Snowboarding 0.02% 11.88x
Canadian Construction & Renovation Research Cluster 0.03% 11.41x
Composition Percentage: The overlap percentage between the Nike audience and the Content Affinity attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nike audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male