Dstillery Audiences

NIKE

Audience Size: 29.2 Thousand Devices

Explore the Nike Audience

Below you'll find more information about the Nike audience, broken down in different categories based on their digital and physical behaviors. These are 29.2 thousand unique devices whose actions qualify for the Nike audience.

Dstillery Crafted Audiences

INTERESTS

The Nike audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nike audience is Readers of Argentinian Content.

Interest Composition Index
Readers of Argentinian Content 4.73% 2.91x
Readers of Nicaraguan Content 5.22% 2.67x
Readers of Costa Rican Content 4.98% 2.63x
Readers of Puerto Rican Content 4.73% 2.56x
Portland Trail Blazers Fans 4.48% 2.53x
Food Bank Researchers 1.74% 2.48x
Baltimore Orioles Fans 4.48% 2.45x
Italian Mens National Soccer Team Fans 3.73% 2.40x
Land Rover Shoppers 4.23% 2.40x
Readers of Caribbean Content 4.48% 2.39x
Composition Percentage: The overlap percentage between the Nike audience and the Interest attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nike audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nike audience is Express Outlets.

Location Composition Index
Express Outlets 9.30% 63.70x
Calvin Klein 1.10% 63.18x
Kate Spade 14.07% 50.18x
Columbia 4.91% 49.80x
Club Monaco 2.28% 48.95x
Brooks Brothers 11.93% 45.07x
Ralph Lauren 9.69% 43.58x
Coach 17.39% 41.69x
J. Crew 17.75% 35.13x
Gap 27.91% 34.90x
Composition Percentage: The overlap percentage between the Nike audience and the Location attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nike audience is Spain News - Madrid & Seville.

Content Affinity Composition Index
Spain News - Madrid & Seville 1.24% 7.25x
Latin American Spanish Language News 1.00% 4.91x
Sports Apparel 1.00% 4.79x
Mexico Cluster 1.24% 4.25x
Caribbean Vacation 0.40% 3.96x
Food Cluster 0.27% 3.96x
Home Printing 0.05% 3.94x
Upstate New York State Athletics 0.05% 3.91x
Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) 0.52% 3.77x
Flower Shopping 0.09% 3.63x
Composition Percentage: The overlap percentage between the Nike audience and the Content Affinity attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nike audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male