Dstillery Audiences

NIKE

Audience Size: 170 Thousand Devices

Explore the Nike Audience

Below you'll find more information about the Nike audience, broken down in different categories based on their digital and physical behaviors. These are 170 thousand unique devices whose actions qualify for the Nike audience.

Dstillery Crafted Audiences

INTERESTS

The Nike audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nike audience is Oregon County and Local Fair Visitors.

Interest Composition Index
Oregon County and Local Fair Visitors 4.95% 2.03x
Sightseeing Travelers 3.34% 2.03x
Miami Trip Planners 3.11% 1.97x
Western Canada Skiers and Snowboarders 2.76% 1.91x
Vacation Planners 3.00% 1.90x
Luxury Retail Researchers 1.61% 1.87x
Tennis Players 2.53% 1.80x
Entrepreneurs 2.65% 1.80x
Medical Coding Content Readers 5.18% 1.79x
Online Grammar Tool Users 1.61% 1.79x
Composition Percentage: The overlap percentage between the Nike audience and the Interest attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nike audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nike audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 1.19% 39.08x
Levi Strauss 0.23% 26.04x
Express Outlets 7.65% 22.13x
Kate Spade 11.18% 18.20x
Columbia 4.01% 17.78x
Club Monaco 2.15% 17.73x
Brooks Brothers 9.30% 16.22x
Calvin Klein 0.75% 15.75x
Ralph Lauren 7.52% 15.47x
Coach 13.18% 14.15x
Composition Percentage: The overlap percentage between the Nike audience and the Location attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nike audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 0.35% 5.61x
Scrapbooking & Home Art Projects 0.46% 3.96x
Food Cluster 0.27% 3.96x
Home Printing 0.05% 3.94x
Upstate New York State Athletics 0.05% 3.91x
South Africa News Cluster 0.19% 3.77x
Maps & Navigation 0.19% 3.65x
Flower Shopping 0.09% 3.63x
Cruise Vacations 0.35% 3.57x
India Cluster 0.35% 3.52x
Composition Percentage: The overlap percentage between the Nike audience and the Content Affinity attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nike audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male