Dstillery Audiences

NIKE

Audience Size: 416.7 Thousand Devices

Explore the Nike Audience

Below you'll find more information about the Nike audience, broken down in different categories based on their digital and physical behaviors. These are 416.7 thousand unique devices whose actions qualify for the Nike audience.

Dstillery Crafted Audiences

INTERESTS

The Nike audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nike audience is Seattle Trip Planners.

Interest Composition Index
Seattle Trip Planners 4.37% 2.37x
Washington Skiers and Snowboarders 3.44% 2.17x
Seattle Seahawks Fans 3.46% 2.16x
Oregon Trip Planners 2.99% 2.07x
New York Trip Planners 3.83% 2.06x
Ballet Enthusiasts 3.25% 1.99x
Oregon Ducks Fans 1.98% 1.94x
New York City Events Researchers 3.18% 1.94x
Gonzaga Bulldogs Fans 2.45% 1.93x
Readers of Dominican Republic Content 2.34% 1.82x
Composition Percentage: The overlap percentage between the Nike audience and the Interest attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nike audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nike audience is Everlane.

Location Composition Index
Everlane 0.71% 45.01x
Express Outlets 4.64% 40.29x
Club Monaco 5.87% 38.94x
Columbia 7.41% 37.03x
Intermix 4.69% 36.86x
Ralph Lauren 5.97% 36.63x
Armani 16.13% 35.63x
Calvin Klein 3.88% 30.86x
Joe's Jeans 2.36% 30.42x
Saint Laurent Paris 3.83% 29.00x
Composition Percentage: The overlap percentage between the Nike audience and the Location attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nike audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 2.34% 4.23x
Philanthropy - Nonprofits 0.18% 3.53x
Pacific Northwest Information Research Cluster 2.50% 3.18x
Meeting Planning & Hotels 0.13% 2.88x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.34% 2.85x
Weather Information 0.29% 2.79x
Russia Cluster 0.13% 2.70x
NYC Tourist Attractions 2.11% 2.70x
Philippines News 0.39% 2.66x
Aid Groups 0.26% 2.57x
Composition Percentage: The overlap percentage between the Nike audience and the Content Affinity attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nike audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male