Explore the Nike Audience
Below you'll find more information about the Nike audience, broken down in different categories based on their digital and physical behaviors. These are 504.7 thousand unique devices whose actions qualify for the Nike audience.
INTERESTS
The Nike audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nike audience is Readers of South American Content.
| Interest | Composition | Index |
| Readers of South American Content | 3.25% | 1.61x |
| Readers of Belizean Content | 3.06% | 1.56x |
| Readers of Mexican Content | 2.92% | 1.53x |
| Shared Work Space Researchers | 3.21% | 1.50x |
| Readers of Honduran Content | 2.67% | 1.48x |
| Readers of Guatemalan Content | 2.69% | 1.47x |
| Italian Mens National Soccer Team Fans | 2.62% | 1.46x |
| Readers of Dominican Republic Content | 2.69% | 1.46x |
| Miami Heat Fans | 2.82% | 1.45x |
| Colombia Trip Planners | 3.07% | 1.45x |
Composition Percentage:
The overlap percentage between the Nike audience and the Interest attribute.
Index: A comparison of the Nike audience to the internet population.
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APPAREL RETAILERS
The Nike audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nike audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 9.25% | 47.04x |
| Joe's Jeans | 1.81% | 31.87x |
| Intermix | 5.03% | 31.37x |
| Club Monaco | 6.74% | 30.30x |
| Levi Strauss | 9.64% | 30.27x |
| Columbia | 7.98% | 29.24x |
| Everlane | 0.62% | 28.49x |
| Supreme | 0.74% | 28.42x |
| Zara | 12.30% | 28.32x |
| Topshop | 2.20% | 26.22x |
Composition Percentage:
The overlap percentage between the Nike audience and the Location attribute.
Index: A comparison of the Nike audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nike audience is General Interest.
| Content Affinity | Composition | Index |
| General Interest | 0.04% | 3.77x |
| Alternative Streaming Services | 0.06% | 3.73x |
| Homeschooling | 0.08% | 3.66x |
| Mining & Natural Resources | 0.04% | 3.65x |
| South Carolina Travel | 0.04% | 3.65x |
| Brazil & Portugal News | 0.21% | 3.50x |
| Canadian Real Estate Researcher Cluster | 0.04% | 3.48x |
| Mid-Atlantic Beaches | 0.06% | 3.23x |
| Romanian News | 0.04% | 3.18x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.04% | 2.86x |
Composition Percentage:
The overlap percentage between the Nike audience and the Content Affinity attribute.
Index: A comparison of the Nike audience to the internet population.
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DEMOGRAPHICS
The Nike audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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