Explore the Nike Audience
Below you'll find more information about the Nike audience, broken down in different categories based on their digital and physical behaviors. These are 549.8 thousand unique devices whose actions qualify for the Nike audience.
INTERESTS
The Nike audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nike audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.06% | 1.97x |
| Ballet Enthusiasts | 5.14% | 1.87x |
| New York City Events Researchers | 4.90% | 1.87x |
| Seattle Trip Planners | 5.02% | 1.80x |
| Los Angeles Mass Transit Commuters | 4.96% | 1.79x |
| California Trip Planners | 4.64% | 1.78x |
| Major Airline Customers | 4.55% | 1.75x |
| Los Angeles Trip Planners | 4.72% | 1.74x |
| Opera Enthusiasts | 4.40% | 1.74x |
| Men's Shoe Shoppers | 5.17% | 1.72x |
Composition Percentage:
The overlap percentage between the Nike audience and the Interest attribute.
Index: A comparison of the Nike audience to the internet population.
Curious about what else the Nike audience is interested in?
Sign Up
APPAREL RETAILERS
The Nike audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nike audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 2.35% | 49.08x |
| Express Outlets | 9.42% | 41.63x |
| Columbia | 8.59% | 33.90x |
| Levi Strauss | 5.83% | 32.91x |
| Club Monaco | 7.51% | 31.91x |
| Topshop | 2.50% | 31.27x |
| Ralph Lauren | 9.80% | 30.63x |
| Supreme | 0.65% | 29.78x |
| Intermix | 4.55% | 28.96x |
| Kate Spade | 16.76% | 27.72x |
Composition Percentage:
The overlap percentage between the Nike audience and the Location attribute.
Index: A comparison of the Nike audience to the internet population.
Want to find more of the Nike audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nike audience is Discount Books.
| Content Affinity | Composition | Index |
| Discount Books | 0.12% | 5.25x |
| Southern California Cluster | 0.15% | 5.07x |
| Turkey & Iran Cluster | 0.09% | 4.68x |
| Professional Audio Visual | 0.09% | 4.49x |
| Korea Cluster | 0.30% | 4.36x |
| Retail Industry News | 0.21% | 4.30x |
| Arabic News | 0.18% | 3.95x |
| Home Printing | 0.05% | 3.94x |
| Upstate New York State Athletics | 0.05% | 3.91x |
| Electronic Document Assembly | 0.06% | 3.58x |
Composition Percentage:
The overlap percentage between the Nike audience and the Content Affinity attribute.
Index: A comparison of the Nike audience to the internet population.
Want to see more of the Content Affinities the Nike audience visits?
Sign Up
DEMOGRAPHICS
The Nike audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the Nike audience?
Sign Up