Dstillery Audiences

NIKE

Audience Size: 87.6 Thousand Devices

Explore the Nike Audience

Below you'll find more information about the Nike audience, broken down in different categories based on their digital and physical behaviors. These are 87.6 thousand unique devices whose actions qualify for the Nike audience.

Dstillery Crafted Audiences

INTERESTS

The Nike audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nike audience is Readers of Panamanian Content.

Interest Composition Index
Readers of Panamanian Content 4.92% 2.26x
Fast Fashion Shoppers 3.46% 1.98x
E-cycling Enthusiasts 3.86% 1.94x
Cycling Enthusiasts 3.06% 1.94x
Market Intelligence Researchers 2.39% 1.93x
Exercise and Gym Researchers 2.53% 1.85x
Washington Skiers and Snowboarders 3.86% 1.84x
Aspen Trip Planners 3.06% 1.83x
Black-Owned Business Researchers 3.99% 1.82x
Georgia Activities Researchers 2.66% 1.80x
Composition Percentage: The overlap percentage between the Nike audience and the Interest attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nike audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nike audience is Express Outlets.

Location Composition Index
Express Outlets 6.86% 57.78x
Kate Spade 9.89% 43.55x
Club Monaco 1.83% 42.40x
Calvin Klein 0.73% 42.27x
Brooks Brothers 8.16% 39.49x
Ralph Lauren 6.72% 39.19x
Columbia 3.13% 38.58x
Coach 11.75% 34.36x
Gap 22.19% 33.01x
Michael Kors 13.32% 31.76x
Composition Percentage: The overlap percentage between the Nike audience and the Location attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nike audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 0.27% 3.96x
Home Printing 0.05% 3.94x
Upstate New York State Athletics 0.05% 3.91x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.27% 3.79x
Backpacking 1.20% 3.76x
Flower Shopping 0.09% 3.63x
Medical Supplies and Information 0.27% 3.61x
Florida College Athletics 0.27% 3.53x
Garden Power Equipment 0.40% 3.45x
Texas Sporting & Outdoors Cluster 0.04% 3.30x
Composition Percentage: The overlap percentage between the Nike audience and the Content Affinity attribute.
Index: A comparison of the Nike audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nike audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female