Explore the Nike Audience
Below you'll find more information about the Nike audience, broken down in different categories based on their digital and physical behaviors. These are 29.6 thousand unique devices whose actions qualify for the Nike audience.
INTERESTS
The Nike audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nike audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 5.08% | 4.59x |
| Running Enthusiasts | 5.08% | 4.50x |
| Wellness Enthusiasts | 5.08% | 4.10x |
| Ivy League College Researchers | 4.24% | 4.08x |
| Oregon Trip Planners | 8.47% | 4.07x |
| Sports Gamblers | 8.47% | 4.04x |
| Mens Fitness Publication Readers | 5.08% | 3.98x |
| Home Design and Living Publication Readers | 5.08% | 3.97x |
| Financial News Readers | 5.08% | 3.94x |
| Instantpot Enthusiasts | 5.93% | 3.87x |
Composition Percentage:
The overlap percentage between the Nike audience and the Interest attribute.
Index: A comparison of the Nike audience to the internet population.
Curious about what else the Nike audience is interested in?
Sign Up
APPAREL RETAILERS
The Nike audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nike audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 1.28% | 66.21x |
| Express Outlets | 8.93% | 65.54x |
| Club Monaco | 2.58% | 53.84x |
| Kate Spade | 14.52% | 52.39x |
| Columbia | 4.42% | 50.83x |
| Intermix | 1.08% | 47.72x |
| Brooks Brothers | 11.71% | 45.98x |
| Ralph Lauren | 8.57% | 44.11x |
| Coach | 17.08% | 39.36x |
| Gap | 28.43% | 36.73x |
Composition Percentage:
The overlap percentage between the Nike audience and the Location attribute.
Index: A comparison of the Nike audience to the internet population.
Want to find more of the Nike audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nike audience is North Carolina.
| Content Affinity | Composition | Index |
| North Carolina | 5.93% | 4.93x |
| Pacific Northwest Information Research Cluster | 5.08% | 4.72x |
| Weight Loss & Nutrition Assistance Researchers | 2.54% | 4.70x |
| Fantasy Sports | 5.93% | 4.51x |
| Caribbean Vacation | 0.40% | 3.96x |
| Food Cluster | 0.27% | 3.96x |
| Home Printing | 0.05% | 3.94x |
| Upstate New York State Athletics | 0.05% | 3.91x |
| Golf Travel & Gear | 1.69% | 3.90x |
| North Carolina News | 7.63% | 3.79x |
Composition Percentage:
The overlap percentage between the Nike audience and the Content Affinity attribute.
Index: A comparison of the Nike audience to the internet population.
Want to see more of the Content Affinities the Nike audience visits?
Sign Up
DEMOGRAPHICS
The Nike audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
Interested in seeing other characteristics of the Nike audience?
Sign Up