Explore the Nike Audience
Below you'll find more information about the Nike audience, broken down in different categories based on their digital and physical behaviors. These are 238.9 thousand unique devices whose actions qualify for the Nike audience.
INTERESTS
The Nike audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nike audience is Tahoe Skiers and Snowboarders.
| Interest | Composition | Index |
| Tahoe Skiers and Snowboarders | 3.58% | 2.30x |
| Getaways Researchers | 1.74% | 2.22x |
| Houston Trip Planners | 5.50% | 2.15x |
| Mac Users | 1.38% | 2.08x |
| Flight and Hotel Shoppers | 2.48% | 2.00x |
| Lunar New Year Researchers | 0.92% | 1.94x |
| Web Conferences and Remote Workers | 2.20% | 1.91x |
| Los Angeles Mass Transit Commuters | 3.49% | 1.91x |
| Readers of Tamil Content | 3.58% | 1.90x |
| World Spa Day Researchers | 0.18% | 1.89x |
Composition Percentage:
The overlap percentage between the Nike audience and the Interest attribute.
Index: A comparison of the Nike audience to the internet population.
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APPAREL RETAILERS
The Nike audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nike audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 1.17% | 26.95x |
| Levi Strauss | 0.26% | 20.59x |
| Express Outlets | 8.74% | 16.70x |
| Club Monaco | 2.74% | 15.19x |
| Kate Spade | 13.11% | 13.99x |
| Columbia | 4.30% | 13.68x |
| Ralph Lauren | 8.71% | 12.59x |
| Intermix | 1.12% | 11.95x |
| Brooks Brothers | 10.08% | 11.52x |
| Calvin Klein | 0.75% | 10.79x |
Composition Percentage:
The overlap percentage between the Nike audience and the Location attribute.
Index: A comparison of the Nike audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nike audience is China Cluster.
| Content Affinity | Composition | Index |
| China Cluster | 0.37% | 7.02x |
| Peru Media | 0.28% | 4.80x |
| Food Cluster | 0.27% | 3.96x |
| Home Printing | 0.05% | 3.94x |
| Upstate New York State Athletics | 0.05% | 3.91x |
| Flower Shopping | 0.09% | 3.63x |
| Back & Spine | 0.37% | 3.51x |
| Electronic Accessories | 0.37% | 3.48x |
| Gossip & Entertainment | 0.46% | 3.45x |
| Texas Sporting & Outdoors Cluster | 0.04% | 3.30x |
Composition Percentage:
The overlap percentage between the Nike audience and the Content Affinity attribute.
Index: A comparison of the Nike audience to the internet population.
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DEMOGRAPHICS
The Nike audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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