Explore the Nissan Audience
Below you'll find more information about the Nissan audience, broken down in different categories based on their digital and physical behaviors. These are 141.5 thousand unique devices whose actions qualify for the Nissan audience.
INTERESTS
The Nissan audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nissan audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.21% | 4.04x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.15% | 3.81x |
| Restaurant Supply Shoppers | 0.29% | 3.42x |
| Shelf-Stable Food Content Readers | 0.73% | 2.22x |
| Luxury Athletic Footwear Shoppers | 0.73% | 2.08x |
| Luxury Fitness Shoppers | 0.73% | 2.08x |
| Home Remodelers | 0.80% | 2.05x |
| Legal Help Seekers | 1.61% | 1.90x |
| North East State Fair Visitors | 4.45% | 1.89x |
| Antiquing Enthusiasts | 2.48% | 1.88x |
Composition Percentage:
The overlap percentage between the Nissan audience and the Interest attribute.
Index: A comparison of the Nissan audience to the internet population.
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APPAREL RETAILERS
The Nissan audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nissan audience is Belk.
| Location | Composition | Index |
| Belk | 0.64% | 4.16x |
| Mens Wearhouse | 2.20% | 3.75x |
| Ralph Lauren | 0.36% | 3.72x |
| Carhartt | 11.67% | 3.61x |
| The Childrens Place | 2.00% | 3.55x |
| Lane Bryant | 1.32% | 3.34x |
| Buckle | 1.76% | 3.23x |
| Dressbarn | 1.09% | 3.21x |
| REI | 0.31% | 3.20x |
| Old Navy | 2.50% | 3.16x |
Composition Percentage:
The overlap percentage between the Nissan audience and the Location attribute.
Index: A comparison of the Nissan audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nissan audience is Southeast College Athletics.
| Content Affinity | Composition | Index |
| Southeast College Athletics | 0.29% | 5.59x |
| Franchising | 0.07% | 5.37x |
| Online Games | 0.44% | 4.42x |
| Upstate New York Travel Cluster | 0.95% | 4.22x |
| Sewing, Embroidery & Quilting | 0.15% | 3.96x |
| Equestrian Cluster | 0.29% | 3.93x |
| Cheerleading | 0.14% | 3.85x |
| Numerology & Astrology | 0.07% | 3.82x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.15% | 3.64x |
| Motorsport Equipment | 0.22% | 3.21x |
Composition Percentage:
The overlap percentage between the Nissan audience and the Content Affinity attribute.
Index: A comparison of the Nissan audience to the internet population.
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DEMOGRAPHICS
The Nissan audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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