Explore the Nissan Audience
Below you'll find more information about the Nissan audience, broken down in different categories based on their digital and physical behaviors. These are 762.4 thousand unique devices whose actions qualify for the Nissan audience.
INTERESTS
The Nissan audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nissan audience is Ohio State Buckeyes Fans.
| Interest | Composition | Index |
| Ohio State Buckeyes Fans | 1.51% | 1.54x |
| Fort Lauderdale Trip Planners | 2.33% | 1.45x |
| Palm Beach Trip Planners | 1.75% | 1.37x |
| Sports Memorabilia Shoppers | 1.67% | 1.36x |
| Water Park Visitors | 1.76% | 1.32x |
| Cable TV Shoppers | 1.56% | 1.30x |
| Toyota Vehicle Shopper | 1.60% | 1.29x |
| Foreman and Construction Managers | 1.58% | 1.27x |
| Florida Atlantic Coast Trip Planners | 1.87% | 1.26x |
| Miami Trip Planners | 1.76% | 1.25x |
Composition Percentage:
The overlap percentage between the Nissan audience and the Interest attribute.
Index: A comparison of the Nissan audience to the internet population.
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APPAREL RETAILERS
The Nissan audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nissan audience is Belk.
| Location | Composition | Index |
| Belk | 1.56% | 6.85x |
| Express Outlets | 0.59% | 6.31x |
| Gymboree | 2.60% | 6.25x |
| Dressbarn | 4.03% | 6.21x |
| Ralph Lauren | 0.84% | 6.12x |
| Charlotte Russe | 1.89% | 6.03x |
| Aeropostale | 2.59% | 5.91x |
| Old Navy | 5.89% | 5.88x |
| American Eagle Outfitters | 4.61% | 5.86x |
| Journeys | 3.29% | 5.80x |
Composition Percentage:
The overlap percentage between the Nissan audience and the Location attribute.
Index: A comparison of the Nissan audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nissan audience is New Orleans Cluster.
| Content Affinity | Composition | Index |
| New Orleans Cluster | 1.70% | 1.46x |
| Connecticut News | 1.96% | 1.44x |
| South Florida Cluster | 2.04% | 1.39x |
| Car Forums | 1.83% | 1.18x |
| Car Information | 2.70% | 1.14x |
| Appliances & Reviews | 3.29% | 1.13x |
| Assorted Topics (Nhl, Hot Sauce, Video Games, Law) | 3.56% | 1.10x |
| New Jersey News Cluster | 1.58% | 1.10x |
| Do It Yourself | 3.42% | 1.08x |
| High End Real Estate Researchers | 6.23% | 1.08x |
Composition Percentage:
The overlap percentage between the Nissan audience and the Content Affinity attribute.
Index: A comparison of the Nissan audience to the internet population.
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DEMOGRAPHICS
The Nissan audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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