Explore the Nissan Audience
Below you'll find more information about the Nissan audience, broken down in different categories based on their digital and physical behaviors. These are 110.7 thousand unique devices whose actions qualify for the Nissan audience.
INTERESTS
The Nissan audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nissan audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.21% | 4.04x |
| Executive Travelers | 0.24% | 2.35x |
| Healthy Diet Recipe Researchers | 0.83% | 2.30x |
| Wellness Enthusiasts | 0.24% | 1.96x |
| Nature and Outdoors Book Readers | 0.95% | 1.95x |
| Online Grammar Tool Users | 0.30% | 1.86x |
| Techies | 1.43% | 1.83x |
| AT&T Wireless Customers | 0.07% | 1.82x |
| Mac Users | 0.48% | 1.81x |
| Snowboard Enthusiasts | 1.07% | 1.80x |
Composition Percentage:
The overlap percentage between the Nissan audience and the Interest attribute.
Index: A comparison of the Nissan audience to the internet population.
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APPAREL RETAILERS
The Nissan audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nissan audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 0.25% | 5.16x |
| Mens Wearhouse | 1.99% | 5.11x |
| Belk | 0.49% | 4.99x |
| Charlotte Russe | 0.50% | 4.90x |
| Joe's Jeans | 0.03% | 4.86x |
| Banana Republic | 0.62% | 4.55x |
| Calvin Klein | 0.13% | 4.54x |
| Lane Bryant | 0.99% | 4.51x |
| Brooks Brothers | 0.40% | 4.48x |
| Dressbarn | 1.20% | 4.43x |
Composition Percentage:
The overlap percentage between the Nissan audience and the Location attribute.
Index: A comparison of the Nissan audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nissan audience is Franchising.
| Content Affinity | Composition | Index |
| Franchising | 0.07% | 5.37x |
| India Cluster | 0.60% | 5.23x |
| People Search | 0.24% | 3.89x |
| Upstate New York Travel Cluster | 0.71% | 3.89x |
| Cheerleading | 0.14% | 3.85x |
| Middle East News | 0.25% | 3.66x |
| Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) | 0.36% | 3.65x |
| Data Analysis & Scripting | 0.36% | 3.13x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.13% | 3.10x |
| Collectibles - Coins & Sports Cards | 0.13% | 3.03x |
Composition Percentage:
The overlap percentage between the Nissan audience and the Content Affinity attribute.
Index: A comparison of the Nissan audience to the internet population.
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DEMOGRAPHICS
The Nissan audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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