Explore the Nissan Audience
Below you'll find more information about the Nissan audience, broken down in different categories based on their digital and physical behaviors. These are 168.1 thousand unique devices whose actions qualify for the Nissan audience.
INTERESTS
The Nissan audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nissan audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.21% | 4.04x |
| AT&T Wireless Customers | 0.07% | 1.82x |
| Louisville Cardinals Fans | 3.93% | 1.76x |
| Texas Energy Providers | 3.85% | 1.58x |
| Oklahoma State Cowboys Fans | 3.39% | 1.52x |
| New York Yankees Fans | 2.93% | 1.50x |
| Reality TV Show Watchers | 2.85% | 1.47x |
| Streaming British TV Users | 2.77% | 1.46x |
| Hard Seltzer Aficionados Researchers | 1.77% | 1.46x |
| Louisiana Trip Planners | 3.70% | 1.42x |
Composition Percentage:
The overlap percentage between the Nissan audience and the Interest attribute.
Index: A comparison of the Nissan audience to the internet population.
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APPAREL RETAILERS
The Nissan audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nissan audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.13% | 7.24x |
| Joe's Jeans | 0.03% | 6.30x |
| REI | 0.77% | 4.84x |
| Buckle | 2.39% | 4.36x |
| Ann Taylor | 0.34% | 4.20x |
| Belk | 0.82% | 4.16x |
| Abercrombie & Fitch | 0.16% | 4.14x |
| Ralph Lauren | 0.61% | 4.13x |
| Aeropostale | 2.02% | 4.11x |
| Victoria's Secret | 3.38% | 4.11x |
Composition Percentage:
The overlap percentage between the Nissan audience and the Location attribute.
Index: A comparison of the Nissan audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nissan audience is Franchising.
| Content Affinity | Composition | Index |
| Franchising | 0.07% | 5.37x |
| Collectibles - Coins & Sports Cards | 0.46% | 4.37x |
| Pre-Built Home Researchers | 0.23% | 4.21x |
| Phone & Computer Game Downloaders | 0.21% | 4.06x |
| Medical Journals | 0.31% | 3.95x |
| Cheerleading | 0.14% | 3.85x |
| Medical Supplies and Information | 0.15% | 3.63x |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 0.15% | 3.50x |
| Online Games | 0.85% | 3.45x |
| Amateur Radios | 0.23% | 3.32x |
Composition Percentage:
The overlap percentage between the Nissan audience and the Content Affinity attribute.
Index: A comparison of the Nissan audience to the internet population.
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DEMOGRAPHICS
The Nissan audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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