Dstillery Audiences

NISSAN

Audience Size: 562.9 Thousand Devices

Explore the Nissan Audience

Below you'll find more information about the Nissan audience, broken down in different categories based on their digital and physical behaviors. These are 562.9 thousand unique devices whose actions qualify for the Nissan audience.

Dstillery Crafted Audiences

INTERESTS

The Nissan audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nissan audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.21% 4.04x
Oklahoma State Cowboys Fans 4.24% 2.02x
Big 12 Fans 3.69% 1.84x
Rapid City Trip Planners 3.14% 1.83x
AT&T Wireless Customers 0.07% 1.82x
Aspen Trip Planners 3.08% 1.81x
Louisville Cardinals Fans 3.55% 1.77x
UFC and MMA Fans 3.35% 1.76x
Electric Vehicle Shoppers 3.01% 1.75x
LED Lighting Shoppers 2.94% 1.75x
Composition Percentage: The overlap percentage between the Nissan audience and the Interest attribute.
Index: A comparison of the Nissan audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nissan audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nissan audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.47% 6.76x
Abercrombie & Fitch 0.55% 5.93x
Belk 1.48% 5.67x
Joe's Jeans 0.16% 5.52x
REI 1.36% 5.37x
Dressbarn 3.78% 5.20x
Charlotte Russe 1.47% 5.05x
Lane Bryant 4.29% 4.99x
Old Navy 8.44% 4.88x
The Childrens Place 8.34% 4.85x
Composition Percentage: The overlap percentage between the Nissan audience and the Location attribute.
Index: A comparison of the Nissan audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nissan audience is Franchising.

Content Affinity Composition Index
Franchising 0.07% 5.37x
Korea Cluster 0.21% 4.21x
Watches Retail 0.41% 4.14x
Cheerleading 0.14% 3.85x
Internet Radio 0.34% 3.82x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.10% 3.65x
Addiction & Recovery Reference 0.34% 3.37x
Action Sports 0.14% 3.01x
Gadgets 0.05% 2.95x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.14% 2.83x
Composition Percentage: The overlap percentage between the Nissan audience and the Content Affinity attribute.
Index: A comparison of the Nissan audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nissan audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male