Dstillery Audiences

NISSAN

Audience Size: 762.4 Thousand Devices

Explore the Nissan Audience

Below you'll find more information about the Nissan audience, broken down in different categories based on their digital and physical behaviors. These are 762.4 thousand unique devices whose actions qualify for the Nissan audience.

Dstillery Crafted Audiences

INTERESTS

The Nissan audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nissan audience is Ohio State Buckeyes Fans.

Interest Composition Index
Ohio State Buckeyes Fans 1.51% 1.54x
Fort Lauderdale Trip Planners 2.33% 1.45x
Palm Beach Trip Planners 1.75% 1.37x
Sports Memorabilia Shoppers 1.67% 1.36x
Water Park Visitors 1.76% 1.32x
Cable TV Shoppers 1.56% 1.30x
Toyota Vehicle Shopper 1.60% 1.29x
Foreman and Construction Managers 1.58% 1.27x
Florida Atlantic Coast Trip Planners 1.87% 1.26x
Miami Trip Planners 1.76% 1.25x
Composition Percentage: The overlap percentage between the Nissan audience and the Interest attribute.
Index: A comparison of the Nissan audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nissan audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nissan audience is Belk.

Location Composition Index
Belk 1.56% 6.85x
Express Outlets 0.59% 6.31x
Gymboree 2.60% 6.25x
Dressbarn 4.03% 6.21x
Ralph Lauren 0.84% 6.12x
Charlotte Russe 1.89% 6.03x
Aeropostale 2.59% 5.91x
Old Navy 5.89% 5.88x
American Eagle Outfitters 4.61% 5.86x
Journeys 3.29% 5.80x
Composition Percentage: The overlap percentage between the Nissan audience and the Location attribute.
Index: A comparison of the Nissan audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nissan audience is New Orleans Cluster.

Content Affinity Composition Index
New Orleans Cluster 1.70% 1.46x
Connecticut News 1.96% 1.44x
South Florida Cluster 2.04% 1.39x
Car Forums 1.83% 1.18x
Car Information 2.70% 1.14x
Appliances & Reviews 3.29% 1.13x
Assorted Topics (Nhl, Hot Sauce, Video Games, Law) 3.56% 1.10x
New Jersey News Cluster 1.58% 1.10x
Do It Yourself 3.42% 1.08x
High End Real Estate Researchers 6.23% 1.08x
Composition Percentage: The overlap percentage between the Nissan audience and the Content Affinity attribute.
Index: A comparison of the Nissan audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nissan audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male