Explore the Nissan Audience
Below you'll find more information about the Nissan audience, broken down in different categories based on their digital and physical behaviors. These are 562.9 thousand unique devices whose actions qualify for the Nissan audience.
INTERESTS
The Nissan audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nissan audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.21% | 4.04x |
| Oklahoma State Cowboys Fans | 4.24% | 2.02x |
| Big 12 Fans | 3.69% | 1.84x |
| Rapid City Trip Planners | 3.14% | 1.83x |
| AT&T Wireless Customers | 0.07% | 1.82x |
| Aspen Trip Planners | 3.08% | 1.81x |
| Louisville Cardinals Fans | 3.55% | 1.77x |
| UFC and MMA Fans | 3.35% | 1.76x |
| Electric Vehicle Shoppers | 3.01% | 1.75x |
| LED Lighting Shoppers | 2.94% | 1.75x |
Composition Percentage:
The overlap percentage between the Nissan audience and the Interest attribute.
Index: A comparison of the Nissan audience to the internet population.
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APPAREL RETAILERS
The Nissan audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nissan audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.47% | 6.76x |
| Abercrombie & Fitch | 0.55% | 5.93x |
| Belk | 1.48% | 5.67x |
| Joe's Jeans | 0.16% | 5.52x |
| REI | 1.36% | 5.37x |
| Dressbarn | 3.78% | 5.20x |
| Charlotte Russe | 1.47% | 5.05x |
| Lane Bryant | 4.29% | 4.99x |
| Old Navy | 8.44% | 4.88x |
| The Childrens Place | 8.34% | 4.85x |
Composition Percentage:
The overlap percentage between the Nissan audience and the Location attribute.
Index: A comparison of the Nissan audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nissan audience is Franchising.
| Content Affinity | Composition | Index |
| Franchising | 0.07% | 5.37x |
| Korea Cluster | 0.21% | 4.21x |
| Watches Retail | 0.41% | 4.14x |
| Cheerleading | 0.14% | 3.85x |
| Internet Radio | 0.34% | 3.82x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.10% | 3.65x |
| Addiction & Recovery Reference | 0.34% | 3.37x |
| Action Sports | 0.14% | 3.01x |
| Gadgets | 0.05% | 2.95x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.14% | 2.83x |
Composition Percentage:
The overlap percentage between the Nissan audience and the Content Affinity attribute.
Index: A comparison of the Nissan audience to the internet population.
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DEMOGRAPHICS
The Nissan audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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