Dstillery Audiences

NISSAN

Audience Size: 192.8 Thousand Devices

Explore the Nissan Audience

Below you'll find more information about the Nissan audience, broken down in different categories based on their digital and physical behaviors. These are 192.8 thousand unique devices whose actions qualify for the Nissan audience.

Dstillery Crafted Audiences

INTERESTS

The Nissan audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nissan audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.21% 4.04x
AT&T Wireless Customers 0.07% 1.82x
Buffalo Bills Fans 3.88% 1.67x
Texas Energy Providers 4.40% 1.63x
South State Fair Visitors 5.76% 1.57x
Order-in Eaters 4.01% 1.54x
Fast Fashion Shoppers 2.72% 1.52x
Readers of Puerto Rican Content 3.11% 1.52x
Texas AM Aggies Fans 3.69% 1.48x
Oklahoma State Cowboys Fans 3.62% 1.47x
Composition Percentage: The overlap percentage between the Nissan audience and the Interest attribute.
Index: A comparison of the Nissan audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nissan audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nissan audience is REI.

Location Composition Index
REI 0.51% 4.11x
Belk 0.76% 3.52x
Joe's Jeans 0.03% 3.24x
Kate Spade 0.57% 2.78x
Talbots 1.02% 2.72x
Mens Wearhouse 2.15% 2.64x
The Childrens Place 2.43% 2.58x
Eddie Bauer 0.65% 2.57x
Gymboree 1.26% 2.56x
Zumiez 1.36% 2.54x
Composition Percentage: The overlap percentage between the Nissan audience and the Location attribute.
Index: A comparison of the Nissan audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nissan audience is Franchising.

Content Affinity Composition Index
Franchising 0.07% 5.37x
Pre-Built Home Researchers 0.23% 4.21x
Australia & New Zealand Media 0.45% 3.91x
Cheerleading 0.14% 3.85x
Spanish Lifestyle & Health 0.13% 3.83x
Online Mini Game Players 0.19% 3.81x
Low Budget Shoppers 0.13% 3.33x
Spanish Health & Wellness 0.13% 3.07x
Rochester New York Cluster 2.78% 3.01x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.19% 2.98x
Composition Percentage: The overlap percentage between the Nissan audience and the Content Affinity attribute.
Index: A comparison of the Nissan audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nissan audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male