Explore the Nissan Audience
Below you'll find more information about the Nissan audience, broken down in different categories based on their digital and physical behaviors. These are 312.3 thousand unique devices whose actions qualify for the Nissan audience.
INTERESTS
The Nissan audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nissan audience is Amazon Prime Movie Subscribers.
| Interest | Composition | Index |
| Amazon Prime Movie Subscribers | 0.20% | 4.93x |
| T-Mobile Customers | 0.21% | 4.04x |
| Hulu Users | 0.13% | 3.66x |
| AT&T Wireless Customers | 0.07% | 1.82x |
| Cybersecurity Researchers | 2.70% | 1.60x |
| Los Angeles Trip Planners | 2.70% | 1.56x |
| Texas Trip Planners | 4.28% | 1.51x |
| Mobile Phone Comparison Shoppers | 3.09% | 1.51x |
| Car Enthusiasts | 3.09% | 1.50x |
| Remdesivir Information Researchers | 0.86% | 1.48x |
Composition Percentage:
The overlap percentage between the Nissan audience and the Interest attribute.
Index: A comparison of the Nissan audience to the internet population.
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APPAREL RETAILERS
The Nissan audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nissan audience is Belk.
| Location | Composition | Index |
| Belk | 1.05% | 5.58x |
| REI | 0.98% | 5.49x |
| Abercrombie & Fitch | 0.30% | 5.18x |
| Maurices | 1.34% | 4.92x |
| Dressbarn | 2.40% | 4.68x |
| Lane Bryant | 2.86% | 4.65x |
| Lorna Jane | 0.17% | 4.34x |
| Talbots | 2.06% | 4.27x |
| The Childrens Place | 4.85% | 4.26x |
| Old Navy | 5.02% | 4.24x |
Composition Percentage:
The overlap percentage between the Nissan audience and the Location attribute.
Index: A comparison of the Nissan audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nissan audience is Higher Education.
| Content Affinity | Composition | Index |
| Higher Education | 0.20% | 5.53x |
| Natural & Healthy Living Researchers | 0.26% | 5.47x |
| Franchising | 0.07% | 5.37x |
| Cheerleading | 0.14% | 3.85x |
| Writing & Publishing | 0.20% | 3.78x |
| Low Budget Shoppers | 0.26% | 3.65x |
| Canada Tourism Research Cluster | 0.13% | 3.42x |
| English as a Second Language | 0.13% | 3.39x |
| New Hampshire News | 1.32% | 3.11x |
| Korea Cluster | 0.13% | 3.10x |
Composition Percentage:
The overlap percentage between the Nissan audience and the Content Affinity attribute.
Index: A comparison of the Nissan audience to the internet population.
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DEMOGRAPHICS
The Nissan audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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