Explore the Nissan Audience
Below you'll find more information about the Nissan audience, broken down in different categories based on their digital and physical behaviors. These are 554.4 thousand unique devices whose actions qualify for the Nissan audience.
INTERESTS
The Nissan audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nissan audience is UConn Huskies Fans.
| Interest | Composition | Index |
| UConn Huskies Fans | 1.48% | 1.49x |
| Readers of Jamaican Content | 1.64% | 1.41x |
| Myrtle Beach Trip Planners | 1.65% | 1.38x |
| Palm Beach Trip Planners | 1.95% | 1.33x |
| Fort Lauderdale Trip Planners | 2.19% | 1.33x |
| New York Rangers Fans | 1.46% | 1.32x |
| South Carolina Gamecocks Fans | 1.32% | 1.30x |
| Getting Off the Grid Travelers | 0.15% | 1.30x |
| Car Buyers | 1.39% | 1.29x |
| Hip Hop Fans | 1.80% | 1.29x |
Composition Percentage:
The overlap percentage between the Nissan audience and the Interest attribute.
Index: A comparison of the Nissan audience to the internet population.
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APPAREL RETAILERS
The Nissan audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nissan audience is Belk.
| Location | Composition | Index |
| Belk | 1.48% | 6.43x |
| Old Navy | 4.89% | 6.23x |
| Charlotte Russe | 1.60% | 6.23x |
| Express Outlets | 0.31% | 6.12x |
| Dressbarn | 3.31% | 6.06x |
| Saint Laurent Paris | 0.62% | 6.04x |
| Zumiez | 2.33% | 6.03x |
| Hollister | 1.38% | 5.99x |
| Ralph Lauren | 0.58% | 5.90x |
| Chicos | 3.22% | 5.83x |
Composition Percentage:
The overlap percentage between the Nissan audience and the Location attribute.
Index: A comparison of the Nissan audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nissan audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).
| Content Affinity | Composition | Index |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.07% | 2.42x |
| Ohio Universities | 0.50% | 2.26x |
| Savannah Georgia News | 0.40% | 2.19x |
| Franchising | 0.04% | 2.12x |
| New Hampshire News | 0.41% | 1.94x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.05% | 1.93x |
| Horse Racing | 0.17% | 1.86x |
| Hudson Valley New York Media | 0.53% | 1.83x |
| Concert Posters | 0.07% | 1.78x |
| Hobby Drones & Remote-Controlled Cars | 0.11% | 1.74x |
Composition Percentage:
The overlap percentage between the Nissan audience and the Content Affinity attribute.
Index: A comparison of the Nissan audience to the internet population.
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DEMOGRAPHICS
The Nissan audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male
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