Explore the Nissan Audience
Below you'll find more information about the Nissan audience, broken down in different categories based on their digital and physical behaviors. These are 374.3 thousand unique devices whose actions qualify for the Nissan audience.
INTERESTS
The Nissan audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nissan audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.21% | 4.04x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.10% | 2.39x |
| AT&T Wireless Customers | 0.07% | 1.82x |
| Mid-Range Grocery Shoppers | 2.63% | 1.75x |
| Organic Food Eaters | 1.74% | 1.72x |
| Plant Based & Vegan Food Recipe Shoppers | 0.94% | 1.69x |
| Luxury Athletic Footwear Shoppers | 0.84% | 1.64x |
| Luxury Fitness Shoppers | 0.84% | 1.64x |
| Gourmet Food & Wine Researchers | 1.29% | 1.64x |
| Coupon Researchers | 1.49% | 1.59x |
Composition Percentage:
The overlap percentage between the Nissan audience and the Interest attribute.
Index: A comparison of the Nissan audience to the internet population.
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APPAREL RETAILERS
The Nissan audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nissan audience is Belk.
| Location | Composition | Index |
| Belk | 2.71% | 2.64x |
| Joe's Jeans | 0.10% | 2.55x |
| Lorna Jane | 0.42% | 2.51x |
| Mens Wearhouse | 9.54% | 2.33x |
| REI | 1.26% | 2.28x |
| Old Navy | 10.50% | 2.18x |
| Zumiez | 5.41% | 2.17x |
| Lane Bryant | 5.93% | 2.16x |
| Ralph Lauren | 1.29% | 2.16x |
| Abercrombie & Fitch | 0.41% | 2.16x |
Composition Percentage:
The overlap percentage between the Nissan audience and the Location attribute.
Index: A comparison of the Nissan audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nissan audience is Franchising.
| Content Affinity | Composition | Index |
| Franchising | 0.07% | 5.37x |
| Cheerleading | 0.14% | 3.85x |
| Design Software | 0.15% | 3.84x |
| Low Budget Shoppers | 0.07% | 3.83x |
| Numerology & Astrology | 0.07% | 3.82x |
| New England Universities | 0.10% | 3.73x |
| Illinois College Sports | 0.10% | 3.32x |
| Rochester New York Cluster | 2.08% | 3.01x |
| Teen Hair | 0.15% | 2.99x |
| Motorcycle Racing Researchers | 0.15% | 2.94x |
Composition Percentage:
The overlap percentage between the Nissan audience and the Content Affinity attribute.
Index: A comparison of the Nissan audience to the internet population.
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DEMOGRAPHICS
The Nissan audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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