Explore the Nissan Audience
Below you'll find more information about the Nissan audience, broken down in different categories based on their digital and physical behaviors. These are 147.2 thousand unique devices whose actions qualify for the Nissan audience.
INTERESTS
The Nissan audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nissan audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.21% | 4.04x |
| Retirement Planning Amid Covid-19 | 2.04% | 2.03x |
| 2020 Holiday Season Sale News Researchers | 2.75% | 1.95x |
| New Homeowners | 3.26% | 1.95x |
| AT&T Wireless Customers | 0.07% | 1.82x |
| Oklahoma State Cowboys Fans | 3.97% | 1.81x |
| Beach House Second Home Owners | 2.24% | 1.79x |
| Photography Enthusiasts | 2.24% | 1.78x |
| Mowing Equipment Shoppers | 3.77% | 1.77x |
| Texas Trip Planners | 5.09% | 1.76x |
Composition Percentage:
The overlap percentage between the Nissan audience and the Interest attribute.
Index: A comparison of the Nissan audience to the internet population.
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APPAREL RETAILERS
The Nissan audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nissan audience is REI.
| Location | Composition | Index |
| REI | 0.88% | 4.87x |
| Lorna Jane | 0.11% | 4.57x |
| Saint Laurent Paris | 0.10% | 4.21x |
| Lane Bryant | 3.24% | 4.07x |
| Buckle | 3.60% | 4.06x |
| Mens Wearhouse | 4.49% | 4.03x |
| Zumiez | 2.81% | 3.94x |
| Abercrombie & Fitch | 0.19% | 3.94x |
| Eddie Bauer | 1.44% | 3.92x |
| Talbots | 2.08% | 3.91x |
Composition Percentage:
The overlap percentage between the Nissan audience and the Location attribute.
Index: A comparison of the Nissan audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nissan audience is Franchising.
| Content Affinity | Composition | Index |
| Franchising | 0.07% | 5.37x |
| Recreational Motor Sport Enthusiasts | 0.41% | 4.47x |
| Promo Codes | 0.31% | 4.47x |
| Pre-Built Home Researchers | 0.23% | 4.21x |
| Maps & Navigation | 0.20% | 3.98x |
| Cheerleading | 0.14% | 3.85x |
| New Hampshire News | 1.22% | 3.82x |
| Car Keys, Locks & Remotes | 0.20% | 3.64x |
| Colorado Snow | 0.20% | 3.44x |
| Furniture & Home Improvement | 0.20% | 3.43x |
Composition Percentage:
The overlap percentage between the Nissan audience and the Content Affinity attribute.
Index: A comparison of the Nissan audience to the internet population.
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DEMOGRAPHICS
The Nissan audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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