Explore the Nissan Audience
Below you'll find more information about the Nissan audience, broken down in different categories based on their digital and physical behaviors. These are 238.6 thousand unique devices whose actions qualify for the Nissan audience.
INTERESTS
The Nissan audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nissan audience is New Orleans Pelicans Fans.
| Interest | Composition | Index |
| New Orleans Pelicans Fans | 1.57% | 1.48x |
| Automotive Racing Enthusiasts | 0.92% | 1.46x |
| Nascar Fans | 1.09% | 1.37x |
| Florida Gators Fans | 1.36% | 1.35x |
| Automotive Auctions Enthusiasts | 1.58% | 1.32x |
| New York Jets Fans | 1.28% | 1.32x |
| Nissan Vehicle Shoppers | 2.86% | 1.32x |
| Tennessee Titans Fans | 1.23% | 1.31x |
| Boston Red Sox Fans | 1.10% | 1.30x |
| Louisiana Trip Planners | 1.38% | 1.30x |
Composition Percentage:
The overlap percentage between the Nissan audience and the Interest attribute.
Index: A comparison of the Nissan audience to the internet population.
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APPAREL RETAILERS
The Nissan audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nissan audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.52% | 6.69x |
| Saint Laurent Paris | 0.37% | 6.49x |
| Dressbarn | 1.94% | 6.48x |
| Express | 1.16% | 6.22x |
| Journeys | 1.30% | 6.10x |
| Old Navy | 2.68% | 6.08x |
| Zara | 0.99% | 6.04x |
| Hugo Boss | 0.54% | 5.95x |
| Free People | 0.65% | 5.79x |
| Zumiez | 1.36% | 5.75x |
Composition Percentage:
The overlap percentage between the Nissan audience and the Location attribute.
Index: A comparison of the Nissan audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nissan audience is Savannah Georgia News.
| Content Affinity | Composition | Index |
| Savannah Georgia News | 0.30% | 1.89x |
| New Orleans Cluster | 1.70% | 1.84x |
| Ohio Universities | 0.39% | 1.79x |
| Trucks | 0.28% | 1.68x |
| Higher Education | 0.27% | 1.64x |
| Gossip & Entertainment | 0.26% | 1.60x |
| Perfume, Makeup & Cosmetics | 0.12% | 1.60x |
| DIY Decoration & Furniture | 0.17% | 1.53x |
| Latin American News | 0.16% | 1.52x |
| Bridal Fashion | 0.15% | 1.51x |
Composition Percentage:
The overlap percentage between the Nissan audience and the Content Affinity attribute.
Index: A comparison of the Nissan audience to the internet population.
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DEMOGRAPHICS
The Nissan audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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