Dstillery Audiences

NOODLES & COMPANY

Audience Size: 1.1 Million Devices

Explore the Noodles & Company Audience

Below you'll find more information about the Noodles & Company audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Noodles & Company audience.

Dstillery Crafted Audiences

INTERESTS

The Noodles & Company audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Noodles & Company audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.04% 2.74x
Executive Travelers 0.03% 2.66x
Wisconsin County and Local Fair Visitors 6.50% 2.59x
Green Bay Packers Fans 5.35% 2.22x
Chicago Trip Planners 5.27% 2.04x
Milwaukee Brewers Fans 4.30% 2.00x
Chicago Cubs Fans 4.10% 1.85x
Minnesota Twins Fans 3.90% 1.85x
Chicago Blackhawks Fans 4.18% 1.83x
Denver Trip Planners 4.60% 1.76x
Composition Percentage: The overlap percentage between the Noodles & Company audience and the Interest attribute.
Index: A comparison of the Noodles & Company audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Noodles & Company audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Noodles & Company audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 5.22% 11.12x
Carhartt 0.97% 9.70x
Columbia 2.64% 9.68x
LL Bean 1.04% 9.09x
Calvin Klein 0.73% 8.51x
Free People 3.11% 8.18x
Madewell 3.45% 8.02x
The North Face 2.76% 7.72x
Levi Strauss 2.41% 7.56x
Chicos 7.80% 7.56x
Composition Percentage: The overlap percentage between the Noodles & Company audience and the Location attribute.
Index: A comparison of the Noodles & Company audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Noodles & Company audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 0.34% 5.50x
Wisconsin Local Research Cluster 3.94% 4.37x
Minnesota Community Business Cluster 1.39% 3.93x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 3.87x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 3.74x
Wisconsin Universities 2.05% 3.37x
Teaching Abroad 0.04% 3.30x
Comedy Content 0.07% 3.19x
Wisconsin Travel & Tourism Cluster 2.29% 3.15x
Illinois 0.93% 3.15x
Composition Percentage: The overlap percentage between the Noodles & Company audience and the Content Affinity attribute.
Index: A comparison of the Noodles & Company audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Noodles & Company audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male