Explore the Noodles & Company Audience
Below you'll find more information about the Noodles & Company audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Noodles & Company audience.
INTERESTS
The Noodles & Company audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Noodles & Company audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.04% | 2.74x |
| Wisconsin County and Local Fair Visitors | 6.44% | 2.67x |
| Executive Travelers | 0.03% | 2.66x |
| Denver Trip Planners | 6.15% | 2.25x |
| Green Bay Packers Fans | 4.93% | 2.17x |
| Animal Humane Society Helpers | 4.84% | 2.08x |
| Minnesota Twins Fans | 4.21% | 2.04x |
| Colorado County and Local Fair Visitors | 4.86% | 2.04x |
| Chicago Trip Planners | 5.74% | 2.01x |
| Chicago Blackhawks Fans | 4.44% | 1.98x |
Composition Percentage:
The overlap percentage between the Noodles & Company audience and the Interest attribute.
Index: A comparison of the Noodles & Company audience to the internet population.
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APPAREL RETAILERS
The Noodles & Company audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Noodles & Company audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 4.85% | 11.38x |
| Columbia | 2.81% | 10.79x |
| LL Bean | 1.01% | 9.59x |
| Carhartt | 0.98% | 9.24x |
| Free People | 3.30% | 8.75x |
| Madewell | 3.83% | 8.57x |
| Chicos | 7.63% | 8.10x |
| Calvin Klein | 0.70% | 7.78x |
| The North Face | 2.66% | 7.68x |
| White House Black Market | 7.89% | 7.27x |
Composition Percentage:
The overlap percentage between the Noodles & Company audience and the Location attribute.
Index: A comparison of the Noodles & Company audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Noodles & Company audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.02% | 10.38x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.02% | 5.76x |
| Minnesota Community Business Cluster | 1.81% | 4.84x |
| England Tourism | 0.03% | 4.49x |
| Illinois Education | 0.32% | 4.31x |
| Wisconsin Local Research Cluster | 3.10% | 3.36x |
| Minnesota Local News Cluster | 4.90% | 3.22x |
| Illinois | 1.08% | 3.13x |
| Colorado Cluster | 1.41% | 2.97x |
| Colorado Snow | 0.84% | 2.97x |
Composition Percentage:
The overlap percentage between the Noodles & Company audience and the Content Affinity attribute.
Index: A comparison of the Noodles & Company audience to the internet population.
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DEMOGRAPHICS
The Noodles & Company audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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