Explore the Noodles & Company Audience
Below you'll find more information about the Noodles & Company audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Noodles & Company audience.
INTERESTS
The Noodles & Company audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Noodles & Company audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.04% | 2.74x |
| Executive Travelers | 0.03% | 2.66x |
| Wisconsin County and Local Fair Visitors | 6.50% | 2.59x |
| Green Bay Packers Fans | 5.35% | 2.22x |
| Chicago Trip Planners | 5.27% | 2.04x |
| Milwaukee Brewers Fans | 4.30% | 2.00x |
| Chicago Cubs Fans | 4.10% | 1.85x |
| Minnesota Twins Fans | 3.90% | 1.85x |
| Chicago Blackhawks Fans | 4.18% | 1.83x |
| Denver Trip Planners | 4.60% | 1.76x |
Composition Percentage:
The overlap percentage between the Noodles & Company audience and the Interest attribute.
Index: A comparison of the Noodles & Company audience to the internet population.
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APPAREL RETAILERS
The Noodles & Company audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Noodles & Company audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 5.22% | 11.12x |
| Carhartt | 0.97% | 9.70x |
| Columbia | 2.64% | 9.68x |
| LL Bean | 1.04% | 9.09x |
| Calvin Klein | 0.73% | 8.51x |
| Free People | 3.11% | 8.18x |
| Madewell | 3.45% | 8.02x |
| The North Face | 2.76% | 7.72x |
| Levi Strauss | 2.41% | 7.56x |
| Chicos | 7.80% | 7.56x |
Composition Percentage:
The overlap percentage between the Noodles & Company audience and the Location attribute.
Index: A comparison of the Noodles & Company audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Noodles & Company audience is Illinois Education.
| Content Affinity | Composition | Index |
| Illinois Education | 0.34% | 5.50x |
| Wisconsin Local Research Cluster | 3.94% | 4.37x |
| Minnesota Community Business Cluster | 1.39% | 3.93x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 3.87x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 3.74x |
| Wisconsin Universities | 2.05% | 3.37x |
| Teaching Abroad | 0.04% | 3.30x |
| Comedy Content | 0.07% | 3.19x |
| Wisconsin Travel & Tourism Cluster | 2.29% | 3.15x |
| Illinois | 0.93% | 3.15x |
Composition Percentage:
The overlap percentage between the Noodles & Company audience and the Content Affinity attribute.
Index: A comparison of the Noodles & Company audience to the internet population.
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DEMOGRAPHICS
The Noodles & Company audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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